How Atlassian Advertises on Meta

# Ad summary This ad for Atlassian's Jira product uses a visual metaphor of two fists bumping over a laptop to convey the message that Jira can help teams break down large projects and overcome dysfunctional planning. # Brand positioning Atlassian's Jira is presented as a solution for teams struggling with cross-functional planning. The brand positions itself as a tool to help break down large projects, implying it offers simplicity and efficiency. The ad avoids direct competitor comparisons, focusing instead on the functional benefits of Jira in streamlining project management and resolving dysfunction within teams. The brand aims to occupy the space of a reliable and effective project management tool, promoting a collaborative and organized work environment. # Product Jira, by Atlassian, is presented as a tool to help teams easily break down large projects. The ad targets teams experiencing dysfunctional cross-functional planning. The product is not shown in use, but the ad implies that Jira offers a solution to streamline project management and improve team collaboration. The ad addresses the purchase barrier of project complexity by promising to simplify the process. # Visual style The ad has a clean, minimalist visual style with a focus on conveying a clear message. The production quality appears to be highly polished, with a mix of graphic elements and real-life images. The image treatment includes background removal and color blocking. The typography is large and bold, making it easily scannable. The overall style is modern and professional, aligning with the brand's identity. # Hooks Headline: Is your cross-functional planning feeling dysfunctional? # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is dysfunctional cross-functional planning. The question, "Is your cross-functional planning feeling dysfunctional?" directly signals this frustration. # Value propositions - Jira helps you easily break down large projects. # Benefits - Easily break down large projects # Call to action None used. # Point of view - Brand: The brand is speaking to the viewer, identifying a problem and offering a solution. # Storyline - The ad starts by asking, "Is your cross-functional planning feeling dysfunctional?" This is intended to grab the viewer's attention by identifying a common problem in project management. The brand is speaking directly to the viewer, setting up the problem that Jira can solve. - The ad then states, "Easily break down large projects with Jira." This is the brand's solution to the problem identified in the first beat. The brand is telling the viewer that Jira can simplify complex projects. - The ad concludes with the Atlassian Jira logo. This reinforces the brand's identity and connects the solution to the product. The brand is presenting itself as the provider of the solution.

# Ad summary This ad promotes the Atlassian Team'26 event. The ad showcases attendees, speakers, and activities from the Atlassian Team'25 event, highlighting networking, learning, and excitement around the use of AI in teamwork. # Brand positioning Atlassian is a technology company that specializes in creating software and tools designed to improve collaboration, project management, and productivity within teams. The ad conveys a sense of innovation, community, and excitement surrounding new technologies like AI. Atlassian aims to position itself as a forward-thinking leader in the collaborative software space, empowering teams to unlock their full potential through cutting-edge tools and networking opportunities. The brand promotes a culture of teamwork, learning, and technological advancement, setting itself apart by emphasizing AI and human-AI collaboration. # Product The ad promotes Atlassian Team'26, a collaborative event focused on teamwork, AI, and innovative technologies. This event highlights collaborative activities, networking opportunities, and the exploration of new tools and strategies. Attendees learn how to transform their work and unlock new possibilities with AI, which the event promotes the power of human-AI collaboration. The event addresses the challenge of keeping up with rapid technological advancements by offering a platform to discover new things and leverage them within companies, promising an exciting and informative experience. # Visual style The ad uses a dynamic and colorful visual style, featuring quick cuts and smooth transitions between scenes. The grid pattern motif appears throughout, adding a structured yet modern feel. The production quality is polished, with clear video and professional lighting. The pacing is fast, enhancing the excitement and energy of the event. The editing aligns with the music, creating a rhythmic and engaging viewing experience. # Hooks Spoken: 00:17-00:21 Krysynt: There's just so much new things that I didn't even know was possible, Text overlay: 00:16–00:21 Krysynt / 00:18–00:21 I didn't even know it was possible Visual: 00:16–00:17: A woman with shoulder-length hair, wearing a white shirt and a lanyard, smiles and looks at the camera. Her name is labeled as "Krysynt" in a purple text box. / 00:17–00:21: The woman, Krysynt, gives a testimonial, with a quote bubble displaying her words: "I didn't even know it was possible". The background is a grid pattern with blue and green shapes. # Funnel stage Top of funnel (Awareness) # Pain points Keeping up with the rapidly changing landscape of technology can be overwhelming. # Value propositions - Discover new AI apps and agents designed for teamwork that multiply your team's potential. - Unlock the power of human-AI collaboration. # Benefits - Transform the way you work together - Unlock new possibilities with AI - Multiply your team's potential # Features - AI apps and agents - Human-AI collaboration - Teamwork solutions # Call to action None used. # Social proof - "There's just so much new things that I didn't even know was possible" – Krysynt (Attendee) # Point of view - Customer 20% – The ad uses direct quotes from an attendee to add credibility and excitement to the event experience. - Brand 80% – The ad conveys the official messaging and event details from the Atlassian brand. # Storyline - 00:00–00:02 The ad opens with a lively scene of a man dancing and high-fiving people at the event, setting a tone of energy and excitement for the Team'26 event. - 00:02–00:05 The ad displays multiple shots of people laughing, waving, and taking pictures together, demonstrating the social and interactive nature of the event. - 00:05–00:07 Text overlays appear on a grid pattern, stating, "Transform the way you work together," emphasizing the core mission of the event. - 00:07–00:09 Continuing the grid pattern, the ad adds, "...and the possibilities you can unlock with AI," highlighting the integration of artificial intelligence in collaborative efforts. - 00:09–00:12 The ad shows more shots of attendees smiling and engaging in activities, emphasizing the positive atmosphere of the event. - 00:12–00:16 The ad transitions to "Discover AI apps and agents designed for teamwork that multiply your team's potential," indicating what the attendees can expect. - 00:16–00:21 The ad shows a testimonial from a woman named Krysynt, who expresses surprise and excitement about what she learned at the event, adding a layer of social proof to the experience. - 00:21–00:27 The ad showcases a wide shot of a crowded convention floor, then shifts to various attendees continuing to enjoy the event, underscoring its popularity and appeal. - 00:24–00:27 The ad shows "Unlock the power of human-AI collaboration," emphasizing the key benefit of attending Team'26. - 00:27–00:30 The ad concludes with details about the event, including the date, location, and availability of online participation, providing viewers with the necessary information to attend the Team'26 event.

# Ad summary This ad for Atlassian Loom uses a screen recording of the software to show the interface and capabilities. The headline entices the viewer to 'Let a video message do the talking' and 'record and collaborate effortlessly'. # Brand positioning Atlassian Loom is presented as a solution for effortless video communication. The brand promotes efficiency and collaboration, aiming to occupy the space of a user-friendly tool for professionals. Its clean design and straightforward messaging suggest a focus on simplicity and ease of use, in contrast to more complex or traditional communication methods. # Product Loom is a video messaging tool designed to facilitate easy recording and collaboration. The ad showcases the software's interface, which features a document titled 'Product Launch Promo Plan Q2' open within the Loom platform. The product is for anyone who needs to communicate asynchronously but would like to add a personal touch. It addresses the barrier of time-consuming meetings by enabling users to record and share video messages, fostering seamless communication and collaboration. # Visual style The ad has a clean and modern visual style, using flat design elements and a bright, pastel color palette. The production quality is polished, with a focus on showcasing the product interface. The typography is clean and legible, and the overall aesthetic is simple and professional. The ad imitates a product demo with a screen recording, which could potentially increase scannability and stop power in the feed. # Hooks Headline: Let a video message do the talking # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the frustration of inefficient communication methods in the workplace. The statement "Let a video message do the talking" is the implied problem. # Value propositions - Let a video message do the talking - Record and collaborate effortlessly # Benefits - Record and collaborate effortlessly # Features - Record - Collaborate # Call to action Sign up # Social proof - None used. # Point of view - Brand: Top headline, which states "Let a video message do the talking," sets the tone of what the product is. # Storyline - The ad opens by suggesting the viewer let a video message do the talking, positioning video messages as an alternative to other methods of communication. The brand is speaking to the viewer, highlighting the central problem Loom solves for businesses. - The ad continues with the statement 'Record and collaborate effortlessly', which expands on the initial problem that video messaging can solve. The brand is now speaking to the user and showing them the value in the software that they provide. - The ad concludes with a view of the Loom software interface showing a document titled 'Product Launch Promo Plan Q2', and the profile picture of a person visible at the top right corner of the screen, perhaps intended to represent a video recording of the person. This further shows the user the practicality of the software and what they can expect when they engage with the product.

# Ad summary This ad highlights the problem of dysfunctional cross-functional planning and offers Jira as a solution to easily break down large projects. # Brand positioning Atlassian's Jira is presented as a solution for teams struggling with cross-functional planning. The brand positions itself as a tool to easily break down large projects, suggesting simplicity and efficiency. The brand aims to occupy the space of a user-friendly project management solution, contrasting with potentially complex or cumbersome alternatives. The brand aligns with values of productivity and collaboration, promoting a streamlined approach to project management. The brand positioning is functional, focusing on simplicity and ease of use. # Product Jira is presented as a project management tool designed to help teams easily break down large projects. The product is for teams or individuals involved in cross-functional planning who are experiencing dysfunction or difficulty. The ad highlights the product's ability to streamline project management, making it easier to organize and execute tasks. The ad addresses the potential purchase barrier of project management tools being too complex or difficult to use by emphasizing Jira's simplicity. # Visual style The ad has a clean and modern visual style. It features a simple color palette of white, blue, and yellow-orange. The use of hand-drawn graphics adds a touch of playfulness. The overall design is minimalist and easy to understand. # Hooks Headline: Is your cross-functional planning feeling dysfunctional? # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the problem of dysfunctional cross-functional planning. "Is your cross-functional planning feeling dysfunctional?" # Value propositions - Jira simplifies project management by making it easier to organize and execute tasks. # Benefits - Simplified project management - Improved team collaboration # Features - Easily break down large projects # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is speaking directly to the viewer, identifying a potential pain point and offering its product as the solution. # Storyline - The ad starts by asking, 'Is your cross-functional planning feeling dysfunctional?' This is intended to grab the viewer's attention by highlighting a common problem. The brand is speaking directly to the viewer, identifying a potential pain point. - The ad then states, 'Easily break down large projects with Jira.' This offers a solution to the problem mentioned earlier, positioning Jira as the tool to simplify project management. The brand is presenting its product as the answer to the viewer's struggles. - The ad shows a screenshot of the Jira interface, displaying a task list with various tasks and progress indicators. This provides a visual representation of how Jira works and its features. The brand is demonstrating the product's functionality and ease of use. - The ad includes the Atlassian Jira logo, reinforcing brand recognition and credibility. The brand is solidifying its presence and association with the solution being offered.

# Ad summary This ad promotes Jira's AI integration for streamlined workflow and task creation directly within Microsoft Teams. # Brand positioning Atlassian's Jira is positioned as a collaborative tool for managing workflows and tasks, particularly within software development and other project-oriented environments. The brand aligns with values of efficiency and teamwork, emphasizing seamless integration with platforms like Microsoft Teams to streamline processes directly where users are already working. It promotes a functional approach to project management by pushing against traditional siloed systems and instead offering a centralized, AI-enhanced solution. # Product The ad showcases Jira's integration within Microsoft Teams, enabling users to create and manage tasks without leaving their workspace. It allows users to manage their work by creating work items related to the team project they are on. The main USP is the AI integration, promising a more efficient workflow for task management. The ad addresses the pain point of disjointed project management by integrating directly with Teams, allowing users to create tasks in Jira right where they work. # Visual style The ad has a clean, corporate aesthetic with flat design elements and a focus on UI screenshots. Production quality is high, with polished graphics and clear text. The color palette is primarily pastel purple and white, creating a modern and professional look. The layout is simple and grid-based, emphasizing scannability and ease of understanding. # Hooks Headline: Workflows your way with AI # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of disjointed project management, specifically highlighting the inconvenience of switching between applications to manage tasks. The text "Create tasks in Jira, right where you work" emphasizes the pain point of the user not wanting to move away from their current screen. # Value propositions - The ability to create tasks in Jira right where you work allows for a more streamlined workflow. - AI integration offers advanced capabilities and more efficient task management. # Benefits - Streamlined workflow - Task creation directly within the workspace # Features - AI integration - Integrates with Microsoft Teams - Task creation and management # Call to action Sign up # Social proof - None used. # Point of view - Brand: The headline and call to action are directly from the brand, promoting its features and encouraging user engagement. - Customer: The view of the Jira application is how the customer would interact with the platform. # Storyline - The ad starts by highlighting the capability of creating 'Workflows your way with AI', immediately drawing attention to the product's flexibility and advanced technology. The brand voice conveys this message. - It follows up with a practical application, stating, 'Create tasks in Jira, right where you work', showing how seamlessly Jira integrates with the user's existing work environment. The brand is speaking here and providing clear instructions on how to use the product. - The ad shows the user interface within Microsoft Teams, showing how to select an individual within the platform and assign the work item. The customer is experiencing this viewpoint as if they are working within the platforms themselves. - Finally, the ad presents an example of creating a task within the Jira Cloud for Teams interface, showcasing the streamlined process. The ad is showing how simple it is for the user to manage this task.

# Ad summary This ad promotes Jira, an all-in-one project management tool powered by AI. The ad highlights that Jira is free for up to 10 users and shows a screenshot of the software interface with tasks in progress being moved to done. # Brand positioning Jira is presented as a modern, tech-forward solution for project management, emphasizing its AI-powered capabilities. The brand aims to occupy the space of an all-in-one tool that simplifies complex project workflows. The brand aligns with values of efficiency, innovation, and accessibility, offering a free tier for smaller teams. Jira positions itself as a user-friendly and collaborative platform, contrasting with potentially more cumbersome or less intuitive project management tools. The brand positioning is both functional (AI-powered, all-in-one) and accessible (free for 10 users). # Product Jira is an all-in-one project management tool powered by AI, designed to help teams organize and track their work. The product is for teams of any size, with a free version available for up to 10 users. The ad highlights the software's ability to manage projects, with a visual representation of tasks moving from "In Progress" to "Done." A key selling point is its AI-powered capabilities, suggesting advanced features and automation. The ad addresses the potential barrier of cost by emphasizing the free tier for smaller teams, making it accessible to a wider audience. The ad shows a screenshot of the software interface, which includes a task list, progress indicators, and user avatars, demonstrating its collaborative nature. # Visual style The ad has a clean and modern visual style with a focus on clarity and simplicity. The production quality is highly polished, with a studio-shot feel. The visual motif is a combination of a software screenshot and flat design elements. The image treatment includes background removal and color grading to create a cohesive look. The typography is large and bold, making it easy to read. The ad contrasts with platform-native styles by using a clean, corporate aesthetic, which may help it stand out in a busy feed. # Hooks Headline: Jira is free for 10 users # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a comprehensive and efficient project management solution, as implied by the description of Jira as an "all-in-one" tool. The ad also addresses the pain point of cost, as implied by the statement "Jira is free for 10 users." # Value propositions - Jira is free for 10 users - Your all-in-one project management tool powered by Al # Benefits - Free for 10 users # Features - All-in-one project management tool - Powered by AI # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption introduces the product and its key features, positioning Jira as a free and AI-powered project management tool. - Customer: The screenshot of the Jira interface shows the software in use, demonstrating how users can manage tasks and track progress. - Brand: The logo at the bottom reinforces brand recognition and credibility. # Storyline - The ad opens by stating that Jira is free for 10 users, immediately grabbing the attention of potential customers by highlighting the accessibility and cost-effectiveness of the software. This is told from the brand's perspective, aiming to attract new users with a compelling offer. - The ad then describes Jira as an all-in-one project management tool powered by AI, emphasizing its comprehensive functionality and advanced technology. This is told from the brand's perspective, showcasing the product's key features and benefits. - The ad shows a screenshot of the Jira software interface, visually demonstrating how tasks can be managed and tracked, with a task being moved from "In Progress" to "Done." This is shown from the user's perspective, illustrating the ease of use and efficiency of the software.

# Ad summary This ad highlights how Reddit uses Jira to improve teamwork. # Brand positioning Atlassian's Jira is presented as a tool that enhances teamwork and takes it to the next level. The brand is positioned as a solution for improving collaboration within organizations, as demonstrated by its use at Reddit. The ad implies that Jira is a valuable asset for companies looking to optimize their teamwork processes. # Product Jira is a project management software by Atlassian that helps teams organize, track, and manage their work. The ad highlights that Reddit uses Jira to improve teamwork. The product is for teams and organizations looking to enhance collaboration and productivity. The ad suggests that Jira is a tool that can take teamwork to "the next level." # Visual style The ad has a clean and minimalist visual style. It features a simple layout with a light gray background and bold text. The logos of Reddit and Jira are prominently displayed. The overall design is modern and professional. # Hooks Headline: ⚡Reddit took teamwork 👥to the next level with Jira # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Reddit uses Jira to take teamwork to the next level. # Benefits - Took teamwork to the next level # Features - Teamwork # Call to action None used. # Social proof - Reddit uses Jira # Point of view - Brand: The entire ad is from the brand's perspective, showcasing how their product, Jira, is used by Reddit to improve teamwork. # Storyline - The ad starts by stating that Reddit uses Jira to improve teamwork, which is intended to highlight the effectiveness of Jira in enhancing collaboration within organizations. The brand is telling the audience that a well-known company uses their product.

# Ad summary This single image ad promotes Udemy's ability to save users 2,400 meeting hours a year by using Jira. The ad features a graphic of a stopwatch. # Brand positioning Udemy is presented as a platform that enhances productivity by integrating with tools like Jira. This positioning suggests that Udemy aims to occupy a space in the consumer's mind as a facilitator of efficient workflow and professional development. The brand promotes a lifestyle of continuous improvement and optimization. By focusing on time savings, Udemy subtly pushes against the norm of time-consuming meetings, offering a functional benefit of increased efficiency. The emotional subtext suggests that using Udemy can lead to less stress and more control over one's schedule. # Product The ad highlights Udemy's courses and their integration with Jira, positioning it as a tool to save 2,400 meeting hours a year. This integration is aimed at professionals and teams looking to optimize their workflow and reduce time spent in meetings. The USPs are the quantifiable time savings and the streamlined integration with Jira. The ad addresses the purchase barrier of time investment by demonstrating a return on investment through increased productivity. The product is worth trying or buying because it offers a tangible solution to a common workplace problem: excessive and unproductive meetings. # Visual style The ad features a clean and minimalist design. The production quality appears to be highly polished, with flat vector graphics and a simple color palette. The visual motifs include a focus on quantifiable benefits and a straightforward presentation of information. There are no filters or complex color grading, which contributes to a clear and legible layout. The typography is large and bold, making it easy to scan in-feed. # Hooks Headline: Udemy saves 2,400 meeting hours a year with Jira # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common problem of excessive and unproductive meetings, which consume a significant amount of time for professionals. "Udemy saves 2,400 meeting hours a year with Jira." # Value propositions - Udemy saves 2,400 meeting hours a year with Jira # Benefits - Time savings - Increased productivity # Features - Saves 2,400 meeting hours a year - Integration with Jira # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, as Udemy is promoting its services and their benefits. # Storyline - The ad begins by stating "Udemy saves 2,400 meeting hours a year with Jira," immediately highlighting the key benefit of using Udemy in conjunction with Jira. This opening intends to capture the viewer's attention by presenting a significant time-saving value proposition. The brand is telling this part of the story from a data-driven perspective. - A stopwatch graphic reinforces the concept of time savings. This visual element supports the message by providing a concrete representation of the time savings. The brand uses this image to enhance the message. - The Udemy logo at the bottom of the image serves as a branding element, reinforcing brand recognition and association with the time-saving benefits highlighted. This logo placement intends to solidify the brand's identity and associate it with the value proposition. The brand is telling this part of the story, providing validation for the ad.

# Ad summary This is an ad for Jira. The ad makes the claim that the most popular online communities start with Jira and features the Reddit logo. # Brand positioning Jira is positioned as a platform that is responsible for the creation of popular online communities. The brand presents itself as integral to the beginning stages of online communities, suggesting it is user-friendly and effective at helping communities get off the ground. The positioning is functional, focusing on the ease and effectiveness of using Jira for community creation. # Product Jira is presented as a platform for starting online communities, although the specific features or functionalities are not explicitly mentioned. The ad targets those who are interested in creating successful online communities and positions Jira as a tool to facilitate this. The mention of Reddit, a popular online community platform, implies that Jira can help users achieve a similar level of success. The ad highlights that Jira is the starting point for these communities, emphasizing its role in the foundational stages of community building. # Visual style The ad features a minimalist design with a clean, white background and a clear, legible font. The color scheme is limited to black text, an orange accent line, and the purple Reddit logo. The production quality is high, with a focus on clarity and simplicity. # Hooks Headline: The most popular online communities start with # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the difficulty or uncertainty in starting a successful online community, as clearly implied in the ad's content. The visual of the Reddit logo is used as a reference for the kind of popular community Jira can potentially help create. # Value propositions - "The most popular online communities start with Jira" The ad suggests that using Jira is a key step in creating popular online communities. # Call to action None used. # Social proof - Inclusion of the Reddit logo indicates the brand’s integration with Jira. The Reddit logo represents an established, popular online community, reinforcing Jira's credibility and value. # Point of view - Brand: The messaging, "The most popular online communities start with Jira," is from the brand's perspective, highlighting Jira's value proposition and positioning it as essential for community creation. - External source: The inclusion of the Reddit logo serves as social proof and an endorsement of Jira's effectiveness. The Reddit logo represents an established, popular online community, reinforcing Jira's credibility and value. # Storyline - The ad asserts that "The most popular online communities start with Jira," which is intended to highlight Jira's effectiveness in facilitating the creation of thriving online communities. This messaging is from the brand's perspective, aiming to establish Jira as a pivotal tool in launching successful online communities. - The inclusion of the Reddit logo implies that Jira can help users achieve similar success in building and managing online communities. The Reddit logo serves as a form of social proof. This is presented from an external source's perspective (Reddit's brand recognition), reinforcing Jira's value and credibility.

# Ad summary This ad features a quote from Shawn Kresal, a former Technical Program Management and Chief of Staff, CTO at Udemy, about switching to Atlassian Jira. The quote highlights Jira's lightweight nature, speed, ability to meet people where they're working, and the visibility it provides to partners. The ad aims to build trust and credibility by showcasing a positive experience from a reputable professional. # Brand positioning Atlassian Jira is presented as a solution for project management and collaboration, emphasizing its user-friendliness and efficiency. The brand aims to occupy the space of a reliable and accessible tool that enhances productivity and visibility for teams and partners. The brand aligns with values of streamlined workflows and improved communication, positioning itself as a modern solution that meets users where they are, rather than requiring them to adapt to a complex system. The brand positioning is functional, focusing on performance and simplicity. # Product Atlassian Jira is a project management and collaboration tool designed to help teams organize, track, and manage their work. The product is for professionals and organizations seeking to improve their workflow, communication, and visibility across projects. The ad highlights several key features: it's "lightweight," "fast," and "meets people where they're working." It also emphasizes that Jira "gives our partners a lot of visibility." These features suggest that Jira addresses common pain points related to cumbersome, slow, and opaque project management systems. The ad aims to convey that Jira is a worthwhile solution for teams looking to enhance their productivity and collaboration. # Visual style The ad has a clean and professional visual style, using a simple layout and a limited color palette. The design is minimalist, focusing on the testimonial and brand logo. The use of a solid color block and sans-serif font gives the ad a modern and corporate feel. The production quality is high, with crisp text and a well-defined logo. # Hooks Headline: “It's lightweight. It's fast. It meets people where they're working. And it also gives our partners a lot of visibility.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain points of cumbersome, slow, and opaque project management systems. The quote highlights Jira's lightweight and fast nature, suggesting it solves the frustration of slow and complex tools. The phrase "It's lightweight. It's fast." signals this frustration. # Value propositions - Lightweight and fast: Implies ease of use and efficiency, saving time and resources. - Meets people where they're working: Suggests accessibility and integration with existing workflows, reducing friction and adoption barriers. - Gives our partners a lot of visibility: Highlights transparency and collaboration, fostering stronger relationships and better outcomes. # Benefits - Lightweight - Fast - Meets people where they're working - Gives our partners a lot of visibility # Features - It's lightweight - It's fast - It meets people where they're working - It also gives our partners a lot of visibility # Call to action None used. # Social proof - "It's lightweight. It's fast. It meets people where they're working. And it also gives our partners a lot of visibility." – Shawn Kresal on switching to Jira # Point of view - Customer: The quote from Shawn Kresal provides a firsthand account of the benefits of using Jira, highlighting its positive impact on his work. - External source: Shawn Kresal's title and affiliation with Udemy lend credibility to his testimonial, positioning him as a knowledgeable and trustworthy source. - Brand: The Atlassian Jira logo at the bottom of the image reinforces the brand identity and connects the testimonial to the product being advertised. # Storyline - The ad opens with a quote from Shawn Kresal, a former Technical Program Management and Chief of Staff, CTO at Udemy, who shares his positive experience with Jira. This is included to build trust and credibility by showcasing a reputable professional's endorsement of the product. The audience experiences this from the perspective of an external source, a satisfied user. - The quote emphasizes Jira's key benefits: it's lightweight, fast, meets people where they're working, and provides visibility to partners. This is included to highlight the product's value proposition and address potential pain points related to cumbersome and opaque project management systems. The audience experiences this from the perspective of a customer, sharing their positive experience. - The ad concludes with the Atlassian Jira logo, reinforcing the brand identity and providing a visual anchor for the product being promoted. This is included to ensure brand recognition and association with the positive attributes mentioned in the testimonial. The audience experiences this from the perspective of the brand, solidifying its presence and message.

# Ad summary This ad for Atlassian Jira uses animation to show how the software can turn your 'big idea into the next big thing.' It shows a quick demo of how Jira can be used to manage any project, ending with a call to 'try it free.' # Brand positioning Atlassian Jira is presented as software to manage any project, helping users turn a big idea into the next big thing. The brand aims to occupy the space of a project management solution suitable for diverse project types. It promotes simplicity and functionality in project execution. Jira aims to be the go-to software to turn an idea into reality for users needing a project management solution. # Product Atlassian Jira is presented as project management software designed to manage any project. The software is shown to organize projects using a visual timeline, allowing users to track progress and manage tasks. Jira offers a platform to transform a big idea into reality by providing tools to oversee the development process. The ad addresses the barrier of entry by offering a free trial. # Visual style The ad has a clean, corporate aesthetic with bright colors and simple animations. The editing style uses smooth transitions and static shots to present the software and messaging clearly. The production quality is polished, giving a professional impression. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:07: [Upbeat, motivational] Turn your big idea into the next big thing. Text overlay: 00:00–00:07 / Turn your big idea into the next big thing Visual: 00:00–00:07: A screen capture of the Atlassian Jira project management software is displayed on a white screen with geometric blue accents in the corners. The software interface features a Gantt chart-style timeline with rows of tasks represented by horizontal bars of various colors (green, orange, blue, purple). A black cursor moves around the screen, clicking checkboxes and dragging the colored bars to adjust the timeline. # Funnel stage Top of funnel (Awareness) # Pain points The main frustration is the difficulty in managing and organizing projects to bring ideas to life. Visual: Display of software timeline being adjusted. # Value propositions - Visual Timeline: Helps users track progress and manage tasks more efficiently by providing a clear overview of project timelines. - Try it free: Allows new users to experience the software's benefits without initial investment, reducing the barrier to entry. # Benefits - Manage any project - Turn your big idea into the next big thing # Features - Software - Gantt chart-style timeline - Checkboxes - Visual Timeline # Call to action Try it free # Social proof - None used. # Point of view - Brand 100% – The ad is from the official voice of the brand, showcasing the software’s capabilities and inviting users to try it. # Storyline - 00:00–00:07 The ad begins with a screen recording of the Jira software being used. A cursor interacts with the visual project timeline. - 00:00–00:07 The text overlay appears to 'Turn your big idea into the next big thing' indicating that the software can help users create great products. The perspective is from the brand, highlighting its capabilities in project management. - 00:07–00:12 A transition with a blue geometric design leads to a screen of the brand and the text, 'Try it free' showing the viewer the opportunity to try the software.

# Ad summary This image ad promotes a webinar about speeding up bug reporting and resolution using Jira and Loom, featuring speakers from Atlassian. # Brand positioning Atlassian, as conveyed in the ad, is a technology company that provides tools and platforms designed to enhance teamwork and efficiency within organizations. The brand is presented as a thought leader in the tech space, offering webinars to educate users on optimizing their workflows. By featuring Atlassian employees as speakers, the brand reinforces its expertise and commitment to providing value beyond its software solutions. The brand aligns with a professional, problem-solving tone, targeting users who are looking to improve their processes and streamline their work. # Product The webinar aims to teach attendees how to "Speed up bug reporting and resolution" using Jira and Loom. Jira, an Atlassian product, is implied to be a bug tracking and project management tool. Loom is a video messaging tool for work. The ad is targeted towards professionals and teams who want to improve their efficiency in identifying and resolving software bugs. The webinar format offers an opportunity to learn from experts and gain practical insights. By addressing the need for speed and efficiency in bug resolution, the ad aims to solve the pain point of slow and cumbersome bug reporting processes, and offers a way to improve team workflows. # Visual style The ad has a clean, corporate, and informative visual style. It uses a simple layout with a professional color scheme (dark teal-blue and light purple) and clear typography. The headshots of the speakers add a personal touch, while the overall design is optimized for scannability with a clear hierarchy of information, bold headlines, and concise text. # Hooks Headline: Speed up bug reporting and resolution with Jira and Loom # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that bug reporting and resolution can be a slow and inefficient process. The phrase "Speed up bug reporting and resolution" directly addresses this frustration. # Value propositions - Learn how to speed up bug reporting and resolution with Jira and Loom - Presented by Isa Oliveres, Group Product Manager and Amy Howes, Sr. Engineer at Atlassian # Benefits - Speed up bug reporting and resolution # Features - Webinar featuring speakers from Atlassian (Isa Oliveres and Amy Howes) - Discusses Jira and Loom # Call to action Save your seat # Social proof - Isa Oliveres, Group Product Manager - Amy Howes, Sr. Engineer # Point of view - Brand: The entire ad presents the brand’s effort to promote a webinar and showcase their expertise in bug reporting and resolution using their products, Jira and Loom. - Customer: The webinar aims to address the customer's need to improve efficiency in bug reporting and resolution processes. # Storyline - The ad starts by highlighting the "Teamwork Collection" and "Speaker Notes Webinar" topics, introducing the event series and specific webinar theme from the brand's perspective to create a sense of collection. - The main headline states "Speed up bug reporting and resolution with Jira and Loom", communicating the core value proposition of the webinar, from the brand's perspective. - The ad then includes the date and time of the webinar: "April 22, 2026 - 11 AM PT • April 23, 2026 - 11 AM AEDT / 11 AM CEST", providing logistical details for the webinar, from the brand's perspective. - The ad offers a "Save your seat" call to action, encouraging viewers to register for the webinar from the brand's perspective. - The ad features photos of Isa Oliveres (Group Product Manager) and Amy Howes (Sr. Engineer) from Atlassian, as the presenters, giving the viewer insight into the presenter's position and expertise, from the brand's perspective.

# Ad summary This ad for Atlassian Loom highlights how video messaging can save time for your team, showing people working from the office and home. # Brand positioning Loom, by Atlassian, is presented as a tool to "unstuck your team" and "move work forward" with video messaging. The brand values efficiency, convenience, and respect for employees' time. Loom is positioned to push against the norm of excessive, disruptive meetings and rigid schedules, instead providing a more asynchronous workflow that suits different locations and time zones. The tone is casual, with a hint of humor. # Product Loom is a video messaging tool from Atlassian that allows users to "Record and share presentations, updates, feedback and more". It works by letting team members record themselves talking over their screens to share updates, give feedback, and more. Loom is for teams that want to minimize the need for sync meetings and work more efficiently. The ad highlights benefits such as freeing Susan from presenting to her UK team at 4 a.m. and allowing Stephen to avoid scheduling so many 'quick sync' meetings. Loom unsticks your team and moves work forward. # Visual style The ad has a polished commercial aesthetic with quick cuts, smooth transitions, and clear visuals. The production quality is high, with a mix of office and home settings. The pacing is consistent, creating a steady flow of information. The cuts, text, and product actions are timed to the voiceover lines. # Hooks Spoken: 00:00–00:07: Record and share project updates in a Loom video and Stephen won't have to throw another quick sync on everyone's calendars. Visual: 00:00–00:07: The camera shows a man, likely in his 30s, with curly brown hair, a beard, and wearing a blue sweater over a white button-up shirt. He sits in an office cubicle at a computer. He looks at the camera and smiles. Other office workers and cubicles can be seen in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration that the product is solving is wasted time on too many 'quick syncs' and meetings. Stephen says, "They call me Quick Sync Steve. Not out of love, Stephen." # Value propositions - Loom helps teams avoid unnecessary meetings by enabling asynchronous communication. - Loom provides a way to present to people in different time zones without disrupting sleep schedules. - Record and share presentations, updates, feedback and more to unstuck your team with Loom. # Benefits - Stephen won't have to throw another quick sync on everyone's calendars - Susan won't be stuck signing on at 4:00 AM to present to the UK team anymore - Unstuck your team - Video that moves work forward # Features - Record - Share presentations - Share updates - Share feedback # Call to action None used. # Point of view - Brand 100% – This POV is communicated through the spoken dialogue and on-screen text. # Storyline - 00:00–00:09 A man sits in an office cubicle at his computer, smiling and looking at the camera. - 00:00–00:09 The man states that with Loom, Stephen won't have to schedule another "quick sync" meeting, then jokingly says that people call him "quick sync Steve", but "not out of love". The message aims to be relatable by presenting a solution to wasted time in meetings. This beat continues the narrative by adding a real-life situation. - 00:09–00:16 A woman stands at her desk at home in slippers and pajama bottoms, smiling at her computer. - 00:10–00:18 The woman states that with Loom, Susan won't be stuck signing on at 4 a.m. to present to the UK team anymore, "which royally sucks". This beat expands the relatable situations by presenting another real-life scenario. - 00:18–00:21 The woman then asks, "was that a British joke?" and excuses herself by asking "what was that Nigel?" - 00:21–00:24 The ad then showcases all the things you can do with Loom.

# Ad summary The ad promotes Loom, a video messaging platform, by highlighting its ability to automatically generate meeting recaps. This allows users to focus on the discussion during meetings rather than taking notes, with the ad using a visual of a tablet displaying a meeting recap generated by Loom. # Brand positioning Atlassian Loom is presented as a tool that allows users to focus on meaningful discussion rather than spending their time taking notes. It aligns with the values of productivity, efficiency, and ease of use, making it ideal for modern, fast-paced work environments. By automating the note-taking process, Loom positions itself as a functional and helpful solution for anyone looking to streamline their meeting processes and maximize their focus, thereby pushing against the traditional norm of manual note-taking during meetings. # Product The product featured in the ad is Loom, a video messaging platform designed to automatically generate meeting recaps. It works by providing participants with automatically generated meeting recaps that summarizes meeting discussion points, action items, and the meeting's agenda. This feature is beneficial for individuals and teams who want to stay focused on the discussion during meetings without being distracted by note-taking. Loom aims to address the common purchase barrier of time-consuming and tedious note-taking by offering an automated solution. The ad highlights the product's key USPs of efficiency, focus, and convenience, positioning Loom as a valuable tool for improving productivity and collaboration. # Visual style The ad employs a clean and modern visual style with a focus on functionality and clarity. The production quality is highly polished, with a studio-shot feel that emphasizes the product's digital interface. The visual motifs include a central focus on the tablet screen and the floating "Meeting Recap" window, which serves to highlight Loom's core feature. The image treatment involves background removal to isolate the product and interface. Typography is integrated in a large and bold manner for the headline and call to action. The style contrasts with platform-native content, aiming for a high-design look that enhances scannability and stop power in feed. # Hooks Headline: Focus on the discussion, not taking notes # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed in the ad is the distraction and time-consuming nature of taking notes during meetings, which prevents full engagement in the discussion. "Focus on the discussion, not taking notes" — This highlights the common frustration of needing to split attention between listening and writing. # Value propositions - Focus on the discussion, not taking notes by automatically generating meeting recaps # Benefits - Focus on the discussion, not taking notes # Features - Automatically generate meeting recaps # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases Loom’s capabilities and promotes the product, thus representing the brand's point of view. # Storyline - The ad starts by introducing a problem: the need to take notes during discussions. The message is: Don't focus on note taking. This is told from the brand's perspective to immediately capture the audience's attention and set up the value proposition. - The ad transitions to showcasing a solution: Loom and its free access. The message is: Loom can help by taking notes for you, try it for free. This is told from the brand's perspective to highlight its product as the solution to the problem. - The ad closes with a visual demonstration of the Loom platform, showcasing a meeting recap interface. This is told from the brand's perspective to emphasize the platform's ease of use and practical benefits.

# Ad summary This image ad for Jira highlights that it is free for up to 10 users and is an all-in-one project management tool powered by AI. # Brand positioning Jira is presented as an all-in-one project management tool powered by AI. The brand positions itself as a modern, tech-forward solution for project management, emphasizing its AI capabilities. By offering a free version for up to 10 users, Jira aims to be accessible to small teams and individual users, potentially disrupting the norm of expensive enterprise software. The brand's positioning is functional, focusing on performance and simplicity in project management. # Product Jira is an all-in-one project management tool powered by AI. It is designed for teams and individuals looking to streamline their project workflows. The ad highlights that Jira is free for up to 10 users, addressing a potential purchase barrier by offering a no-cost entry point. The product is presented as a solution for managing projects efficiently, with the AI integration suggesting advanced features for automation and insights. The ad aims to convey that Jira is a worthwhile tool for anyone seeking to improve their project management capabilities. # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. The production quality is high, with a digital illustration style. The color palette is limited to blue, green, white, and grayscale, creating a cohesive and professional look. The typography is clean and legible, and the layout is well-organized. The overall effect is a visually appealing and informative ad that is easy to scan and understand. # Hooks Headline: Jira is free for 10 users # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of expensive project management tools by offering a free version for up to 10 users. "Jira is free for 10 users" # Value propositions - Free for 10 users: Offers a no-cost entry point, making it accessible to small teams and individual users. # Benefits - Streamlined project workflows - Efficient project management - Accessible to small teams and individual users # Features - All-in-one project management tool - Powered by AI - Free for 10 users # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption highlights the product's key features and benefits, positioning it as a modern solution. - Customer: The visual of a hand interacting with the project management board shows the product in action, illustrating how it can be used to manage tasks and workflows. # Storyline - The ad starts by stating that "Jira is free for 10 users," immediately grabbing attention with an attractive offer. This is told from the brand's perspective, aiming to lower the barrier to entry and encourage trial. - The ad continues by describing Jira as "Your all-in-one project management tool powered by AI," highlighting its key features and benefits. This is told from the brand's perspective, emphasizing the product's capabilities and positioning it as a modern solution. - The ad shows a hand moving a green card on a digital project management board, visually demonstrating the product in action. This is shown from the customer's perspective, illustrating how the tool can be used to manage tasks and workflows.

# Ad summary This ad uses a visual depiction of a project management board with various shapes and lines to represent the chaos and misdirection many teams experience before implementing Jira. The ad copy expresses that with Jira, teams can get on the same page faster. A large green check mark gives the impression of tasks and projects being completed. # Brand positioning Atlassian's Jira is presented as a project management solution designed to streamline team collaboration and enhance efficiency. The ad emphasizes Jira's ability to help teams align faster and get on the same page, positioning the brand as a tool that simplifies complex processes. This suggests a focus on functionality and productivity. The brand's logo is included at the bottom center. # Product The product is Jira, which is implied to be a team planning platform. The image features a digital board that resembles a project management tool. This virtual board is populated with multi-colored squares and curved lines to represent steps or stages in a process. The check mark and bulls eye could represent task completion. The ad highlights its capability to streamline team alignment, suggesting it reduces confusion and wasted time. The board itself is a team planning board. # Visual style The ad has a clean, minimalist design with a focus on clarity and simplicity. The production quality is high, featuring polished graphics. The ad mimics the clean, simple UI of a web application with clear colors and shapes. The typography is simple and legible. # Hooks Headline: Spending too much time getting aligned? # Funnel stage Top of funnel (Awareness) # Pain points Teams can spend too much time getting aligned on tasks or projects. The question, "Spending too much time getting aligned?" is a clear indicator of this problem. # Value propositions - Less time spent aligning teams # Benefits - Teams get on the same page faster # Features - Teams get on the same page faster with Jira # Call to action None used. # Social proof - None used. # Point of view - Customer: The top headline is presented from the customer's perspective, as it is posing a question about a possible problem. # Storyline - The ad opens with a question about the viewer spending too much time getting aligned, indicating a common frustration experienced by project teams. The ad uses the customer's perspective. - The copy states that "Teams get on the same page faster with Jira" to convey the product's ability to help teams align faster and get on the same page. The brand's voice is being used to promote its benefits. - The image of a team planning board is shown to imply that the product helps teams to better align their project. The brand is depicting the product through this visual.

# Ad summary The image ad showcases Atlassian Jira as a solution for managing and scaling projects, targeting teams that need to organize tasks and workflows. It emphasizes the platform's scalability and ease of use, offering a free version for up to 10 users to attract new customers. # Brand positioning Atlassian Jira is presented as a modern, scalable project management solution designed to help teams organize and track their work effectively. The brand focuses on providing tools that adapt to the needs of growing projects, ensuring seamless integration and management. The brand positioning is both functional, providing tools for project tracking, and emotional, enabling teams to collaborate and scale efficiently. Jira pushes against traditional project management systems by offering flexibility and user-friendly interfaces, making it accessible to a wide range of teams and projects. # Product The advertised product is Atlassian Jira, a project management tool designed to help teams organize and track their work. It features a kanban-style board with columns labeled "In Progress" and "Done," representing different stages of a project's workflow. The platform allows users to create and move tasks represented by cards, facilitating efficient project management and collaboration. Jira is promoted as a scalable solution, suitable for teams that need to manage projects seamlessly. The offer of a free version for up to 10 users addresses potential purchase barriers by allowing smaller teams to try the product without initial cost, while also highlighting the product's versatility for projects of varying scales. # Visual style The ad features a clean and modern design with a bright color palette, utilizing solid blocks of yellow and blue to create contrast. The image has a high-quality, studio-shot appearance, with a focus on clarity and simplicity. The digital project board is displayed with sharp lines and clear text, while the hand holding the card adds a human element to the otherwise digital interface. The typography is integrated seamlessly with the visuals, using clear and legible fonts to convey the message effectively. This style likely aims to be disruptive by presenting a professional but approachable visual aesthetic, enhancing scannability and stop power in a busy feed. # Hooks Headline: Free for 10 users # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the difficulty in managing projects, especially as they grow and require more organization and tracking. The ad addresses this by saying it "Scales seamlessly with your projects." # Value propositions - Project management without initial cost, since it's free for 10 users - Ability to adapt to growing project needs, since it scales seamlessly with your projects # Benefits - Project management without initial cost - Ability to adapt to growing project needs # Features - Free for 10 users - Scales seamlessly with your projects # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the offer and showing off its brand through logo placement. - Customer: The hand moving the card provides a sense of interacting with the product and experiencing its ease of use. # Storyline - The ad opens by stating that the software is "Free for 10 users". This is meant to draw attention by providing an accessible entry point for teams looking to manage their projects without initial cost. The brand is conveying this message to make the product more approachable for small teams. - The ad says the product "Scales seamlessly with your projects." This emphasizes a key benefit of the software. The brand wants to highlight the product's ability to adapt to growing project needs, ensuring users it can handle projects of various scales without disruption. - The ad shows a hand moving a task card from an "In Progress" column to a "Done" column on a digital project board. This visually demonstrates the ease of use and functionality of the project management tool. The customer's perspective allows viewers to see how simple it is to manage tasks within the software. - The ad presents the company logo for Atlassian Jira. This step is included to reinforce brand recognition and credibility, associating the features and benefits with a trusted name in project management software. The brand is reinforcing its identity and signaling its presence in the project management space.

# Ad summary The ad demonstrates that Jira project management tool makes project management easy. It appears to be targeted towards business professionals, as it makes project management appear to be easier to handle. # Brand positioning The Atlassian Jira brand is presented as the #1 project management tool. With a clean and simple ad, the brand presents itself as being the easiest to use when managing projects. It's geared towards those who seek organization and increased productivity in their tasks. # Product The Atlassian Jira project management tool is shown as a way to make project management simple. It appears to be for people who work in business and have many tasks or projects that they must handle. The product is seen as the #1 project management tool and it addresses purchase barriers by visually demonstrating how using it can make project management easier. # Visual style The ad's visual aesthetic is clean and simple. The production quality is highly polished, as everything is crisp and aligned. The image is visually simple, which allows for scannability in feed. # Hooks Headline: プロジェクト管理が簡単に # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration of complicated project management and is implied from the copy: "プロジェクト管理が簡単に", which translates to "Project management is easy". The visual that follows demonstrates how Jira can make managing projects easy. # Value propositions - Project management is easy using the #1 project management tool # Benefits - プロジェクト管理が簡単に # Features - No.1プロジェクト管理ツール # Call to action None used. # Social proof - "No.1プロジェクト管理ツール" # Point of view - Brand: This point of view is consistent throughout the image. The brand is trying to convey the message that the Jira software makes project management easy. # Storyline - The image starts with the headline, which states that project management can be easy. This headline is designed to grab the attention of people who find project management difficult, which would entice them to learn more. This is told from the brand's perspective. - Next, there is an image that demonstrates the software. It shows how some project boxes have been marked with a check and one has been marked with an X. An arrow points from the X to another box, which then gets marked with a check. This demonstration is intended to simplify the product for the customer, by highlighting the key functions of the software. This is told from the brand's perspective. - The logo is shown at the bottom, so that the customer can remember the brand that is promising to make project management easy. This is told from the brand's perspective.

# Ad summary The ad compares Jira Premium to Jira Enterprise in order to show the audience which plan maximizes ROI. # Brand positioning Atlassian's Jira is a project management software designed for agile teams, offering the flexibility to plan, track, and manage projects from software development to marketing campaigns. The brand positions itself as a versatile solution that enables teams to streamline workflows, enhance collaboration, and release high-quality products efficiently. By providing scalable solutions for both small startups and large enterprises, Jira aims to occupy a central role in project management, emphasizing its ability to adapt to the evolving needs of any organization. Atlassian values innovation and teamwork, promoting a culture of continuous improvement and customer satisfaction. This brand pushes against the norms of complex and rigid project management systems by offering intuitive and customizable tools. The brand positioning is both functional, through its robust features, and emotional, by fostering team empowerment and productivity. # Product The product being advertised is Jira, a project management software by Atlassian, and the ad focuses on comparing two versions: Jira Premium and Jira Enterprise. Jira Premium offers enhanced features for growing teams needing advanced scalability and support. Jira Enterprise is tailored for large organizations requiring maximum governance and control. The ad visually presents a comparison chart that helps viewers understand the differences in features such as support, guaranteed uptime SLA, and advanced compliance. The ad is designed for project managers, IT professionals, and decision-makers who need to select the best Jira plan for their organization's needs. The visual comparison helps address a key purchase barrier, which is uncertainty about which plan provides the best value and features for their specific business requirements. The ad aims to show the viewer why Jira, in either of its premium versions, is worth considering by highlighting the specific advantages of each plan, tailored to different scales and needs. # Visual style The ad has a clean, corporate aesthetic with a focus on clarity and information delivery. The production quality is highly polished, utilizing a grid layout for the comparison chart to enhance scannability. The color palette is minimalistic, with blue, green, and white tones reinforcing a professional and trustworthy image. The typography is integrated to emphasize key points and maintain legibility, which is crucial for a comparison ad. The design contrasts with typical social media visuals, opting instead for a direct, informative approach that signals reliability and competence. # Hooks Headline: Jira Premium vs. Enterprise: Which plan maximizes your ROI? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the difficulty in choosing the right Jira plan for business needs, highlighted by the question: "Which plan is right for you?" # Value propositions - Which plan maximizes your ROI? - Compare Jira Premium and Enterprise to find the best value for your teams. # Benefits - find the best value for your teams # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistently from the brand, Atlassian, to compare the benefits of Jira Premium vs. Enterprise. # Storyline - The ad opens with a question aimed at attracting the viewer's attention: "Jira Premium vs. Enterprise: Which plan maximizes your ROI?" From the brand's perspective, this seeks to engage decision-makers by focusing on cost-effectiveness and business outcomes. The question immediately frames the ad as a solution-oriented comparison, setting the stage for a factual evaluation rather than a sales pitch. - The narrative continues with a clarifying statement: "Compare Jira Premium and Enterprise to find the best value for your teams." This further emphasizes the brand's intention to provide useful information, guiding the viewer towards a well-informed choice that best suits their team's needs. The brand is presenting itself as a trusted advisor. - The ad concludes with the presentation of the Atlassian logo, reinforcing the brand's identity and credibility. The brand uses its established recognition to assure viewers of the quality and reliability of the comparison being offered, thus encouraging further exploration of the Jira Premium and Enterprise plans.

# Ad summary This ad showcases the various templates that are offered through Atlassian Jira's software. The user is told that they don't have to create anything from scratch because of the large number of templates that they can choose from. # Brand positioning Atlassian Jira is presented as a professional tool for project management that helps teams stay organized. The brand seems to cater to those seeking structure and efficiency within their work environment by providing software with templates, suggesting that it prioritizes ease of use. Its visual style is clean and straightforward, aligning with a functional, productivity-focused approach. By offering a variety of templates, Atlassian Jira positions itself as a versatile and customizable platform, suitable for different project needs, while emphasizing its commitment to saving users time and effort. # Product Atlassian Jira is a software that helps teams with project management. The software provides templates for users so they don't have to start from scratch. By offering templates, the brand addresses the barrier of the time it takes to set up a project management system from the start and offers a range of options. # Visual style The ad has a clean and minimalist style with a focus on functionality. It features simple shapes and a basic color palette (grayscale, blue, green) against a white background. The visual elements are arranged in a straightforward manner, emphasizing scannability. The production quality is polished, and the design appears platform-native. # Hooks Headline: 最初から作成する必要はありません # Funnel stage Middle of funnel (Consideration) # Pain points The central problem the product is solving is the tediousness and time-consuming nature of setting up project management systems from scratch. The headline suggests, "最初から作成する必要はありません", indicating that the user is spared from the exhaustive task of building a system on their own. # Value propositions - Templates make it so you don't have to create from scratch. # Benefits - You don't have to create from scratch # Features - Templates # Call to action None used. # Social proof - None used. # Point of view - Brand: The message and visuals are all presented from the perspective of the brand, aiming to communicate the value and ease of use of their product to potential customers. # Storyline - The ad assures users that they don't need to start creating projects from scratch. The brand is highlighting that users won't have to go through the tediousness of setting up an entire project on their own. - The ad mentions that users can choose from a large number of templates. The brand is reinforcing the benefit of the product by showcasing the sheer quantity of options available. - The visual shows a hand selecting a template with a checkmark on it. The brand is showing how easy it is to select templates with the product.