How Wonderskin Advertises on Meta

# Ad summary This ad promotes Wonderskin's Peel & Reveal Lip Color, highlighting its long-lasting, transfer-proof, and natural-based formula. The ad showcases the application process, the peel-off reveal, and the vibrant color that lasts up to 10 hours. It emphasizes the product's resistance to smudging and transfer, featuring diverse models and media endorsements. # Brand positioning Wonderskin is presented as a beauty innovator, offering a unique and functional approach to lip color. The brand emphasizes long-lasting wear, transfer resistance, and a natural-based formula, positioning itself as a solution for consumers seeking convenience and performance. The brand aligns with a modern, confident lifestyle, pushing against the norms of traditional lipsticks that often smudge or require frequent reapplication. The brand positioning is both functional (long-lasting, transfer-proof) and emotional (confidence, ease of use). # Product The advertised product is Wonderskin's Peel & Reveal Lip Color, a lip color that is applied as a mask and then peeled off to reveal a long-lasting color. It is designed for individuals seeking a lip color that doesn't smudge, budge, or transfer. The product is described as having a natural-based formula and provides up to 10 hours of wear. The key USPs are its peel-off application, long-lasting color, and transfer-proof qualities. The ad addresses the purchase barrier of traditional lipsticks that require frequent reapplication and often smudge or transfer onto surfaces. The product is available in 12 shades. # Visual style The ad has a polished, modern aesthetic with a UGC feel, blending high-end production with relatable visuals. The editing style includes quick cuts and smooth transitions, maintaining a fast pace. The production quality is a hybrid of polished commercial and UGC, supporting a tone that is both aspirational and accessible. The ad uses visual motifs such as close-up shots of lips and product application. The pacing is fast, with approximately 20 cuts per minute, creating an energetic rhythm. Cuts, text, and product actions are often timed to the music beats, enhancing the audio-visual sync. # Hooks Spoken: Doesn't budge. Doesn't smear. Text overlay: Doesn't / Budge / Doesn't / Smear Visual: 00:00–00:01: A close-up shot of a young woman with fair skin applying a dark purple lip mask with a wand applicator. The background is blurred. The woman has winged eyeliner and blush. The camera is close and slightly shaky, creating a selfie-style feel. The lighting is bright and even. / 00:01–00:02: A close-up shot of a young Black woman with light brown skin wiping her lips with her finger. She is wearing a bright blue lip color. The background is blurred. The camera is close and slightly shaky. The lighting is bright and even. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of traditional lipsticks that smudge, budge, or transfer easily, requiring frequent reapplication and causing inconvenience. # Value propositions - Long-lasting color for up to 10 hours - Transfer-proof formula for all-day wear - Natural-based ingredients for a healthier option # Benefits - Long-lasting color - Transfer-proof - Doesn't budge - Doesn't smear # Features - Peel & Reveal application - Natural based formula - 12 shades # Call to action SHOP NOW AT WONDERSKIN.COM # Point of view - Customer 80% – The majority of the video is presented from the perspective of customers demonstrating and using the product. - Brand 20% – The brand's official voice is used to present product claims and features through text overlays and visual demonstrations. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with close-up shots of diverse women applying lip color and wiping their lips with their fingers, emphasizing that the product "Doesn't Bude" and "Doesn't Smear." This is intended to immediately grab attention by highlighting the product's key benefit: its resistance to smudging and transfer. The perspective is from the brand, showcasing the product's performance. The tone is confident and attention-grabbing. - 00:02–00:06 00:02–00:06: The ad transitions to showcasing the product itself, with the text overlay "THIS IS WONDERSKIN PEEL & REVEAL ALL-DAY LIP COLOR." This introduces the brand and the specific product being advertised. The perspective shifts to the brand, presenting the product as a solution. The tone is informative and exciting. - 00:06–00:09 00:06–00:09: A close-up shot of lips with vibrant pink color is shown, accompanied by the text "Long Lasting Color Up to 10 hours." This highlights the product's longevity. The perspective is from the brand, emphasizing a key feature. The tone is persuasive and confident. - 00:09–00:11 00:09–00:11: The text overlay "NATURAL BASED FORMULA" appears on a gradient background, emphasizing the product's natural ingredients. This addresses a potential concern about the product's composition. The perspective is from the brand, reassuring the audience. The tone is reassuring and informative. - 00:11–00:16 00:11–00:16: The ad shows the application process of the lip mask and the peel-off reveal, with the text "Apply Mask" and "Peel & Reveal." This visually demonstrates how the product works. The perspective is from a customer, showing the ease of use. The tone is engaging and intriguing. - 00:16–00:20 00:16–00:20: A woman is shown drinking from a wine glass, with the text "Transfer Proof" highlighting the product's resistance to transfer. This reinforces a key benefit. The perspective is from a customer, demonstrating the product's real-world performance. The tone is confident and persuasive. - 00:20–00:22 00:20–00:22: The text "12 SHADES" is displayed over a shot of arm swatches, showcasing the variety of colors available. This provides options for different preferences. The perspective is from the brand, offering choices. The tone is informative and appealing. - 00:22–00:24 00:22–00:24: Logos of media outlets such as ELLE, BYRDIE, and Marie Claire are shown, building credibility through endorsements. This leverages social proof. The perspective is from external sources, adding validation. The tone is trustworthy and authoritative. - 00:24–00:27 00:24–00:27: A woman is shown applying the lip color and smiling, demonstrating satisfaction with the product. This reinforces the positive outcome of using the product. The perspective is from a customer, showing real-world satisfaction. The tone is positive and relatable. - 00:27–00:31 00:27–00:31: The ad displays a 5-star review graphic and the text "+3000 REVIEWS" and "LIMITED TIME OFFER BUY 2 - GET 1 FREE," encouraging purchase through social proof and a limited-time offer. This creates urgency and incentivizes action. The perspective is from the brand, driving conversion. The tone is persuasive and urgent. - 00:31–00:36 00:31–00:36: A montage of diverse women applying the lip color is shown, followed by the Wonderskin logo and the text "SHOP NOW AT WONDERSKIN.COM." This reinforces the brand and provides a clear call to action. The perspective is from the brand, directing the audience to purchase. The tone is direct and action-oriented.

# Ad summary This ad showcases Wondergloss peelable lip gloss. The ad features a woman applying the lip gloss, letting it dry, and then peeling it off to reveal a lip stain. # Brand positioning Wondergloss is presented as a brand that offers innovative and fun beauty products, specifically peelable lip gloss. The brand aims to occupy a space in the consumer's mind as a provider of unique and playful cosmetics that offer a novel approach to lip color. The brand aligns with a lifestyle that values experimentation and convenience, pushing against the norms of traditional lip products that require constant reapplication. The brand positioning is both functional, offering long-lasting lip color, and emotional, providing a fun and satisfying user experience. # Product Wondergloss is a peelable lip gloss designed to provide a long-lasting lip stain. The product is applied like a regular lip gloss, allowed to dry, and then peeled off, leaving behind a stain. The product is for anyone who wants a fun and easy way to achieve long-lasting lip color without the need for constant reapplication. The ad highlights the unique selling proposition of being peelable, which is presented as a fun and satisfying experience. The use occasion is for anyone looking for a long-lasting lip color option. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts to maintain a fast pace. The production quality is high-end, supporting the intended tone of fun and excitement. The pacing is consistent throughout the ad. # Hooks Text overlay: Buy 2 Get 1 FREE Visual: 00:00–00:01: Close-up shot of a woman's face. She has fair skin, is in her late 20s, and presents as female. She has long blonde hair with dark roots, full makeup including false eyelashes, and a nose ring. She is applying a dark blue lip gloss to her lips. In the bottom left corner, there are three Wondergloss products. A pink circle in the bottom left corner says, "Buy 2 Get 1 FREE". The background is a plain white wall. The camera is stationary. # Funnel stage Consideration # Pain points The ad implies the pain point of traditional lip products requiring constant reapplication. # Value propositions - The peelable lip gloss offers a fun and easy way to achieve long-lasting lip color. # Benefits - Long-lasting lip color - Fun and easy to use # Features - Peelable lip gloss - Long-lasting lip stain # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:01 00:00–00:01: A woman applies a dark blue lip gloss to her lips. This is the start of the ad and introduces the product. - 00:01–00:03 00:01–00:03: The woman sprays her lips with a product. This shows a step in the process of using the lip gloss. - 00:03–00:07 00:03–00:07: The woman makes a surprised face and then peels the lip gloss off of her lips. This shows the final step and the satisfying result of using the product.

# Ad summary A woman demonstrates the waterproof, transfer-proof, and smudge-proof qualities of Wonderskin eyeliner by applying it to her waterline, then testing it with a cotton swab and eye drops. # Brand positioning Wonderskin is presented as a brand that offers high-performance, long-lasting makeup solutions. The brand aims to occupy a space in the consumer's mind as a provider of reliable, all-day wear products that withstand common issues like smudging, transferring, and water exposure. The brand aligns with a lifestyle that values convenience and confidence in makeup, pushing against the norm of eyeliners that easily run or smudge. The brand positioning is functional, emphasizing the performance and durability of its products. # Product The Wonderskin eyeliner is a long-wear eyeliner designed for all-day use. It is waterproof, transfer-proof, and smudge-proof, ensuring it stays in place until removed. The eyeliner is suitable for use on the waterline, addressing the common concern of eyeliner running down the face. The product is available in multiple fall colors. The ad emphasizes that this eyeliner is worth trying because it offers a reliable, long-lasting solution that withstands water, smudging, and transferring, providing confidence in makeup wear. # Visual style The ad has a polished UGC feel, with a focus on close-up shots and clear product demonstrations. The editing style is quick cuts, keeping the pace fast and engaging. The production quality is high, with good lighting and clear visuals, supporting the intended tone of a reliable and trustworthy product review. The pacing is consistent throughout the ad, with cuts timed to key moments in the voiceover. # Hooks Spoken: 00:00–00:05 If you're not tightlining your waterline because you're scared that that liner is going to run down your face, girls, you're using the wrong eyeliner. Text overlay: 00:00–00:05 I did NOT see that coming... (caption box) Visual: 00:00–00:05 A close-up shot shows a fair-skinned woman with blonde hair and full makeup applying eyeliner to her waterline. She is wearing a green sweater. The background is blurry. # Funnel stage Consideration # Pain points The ad addresses the pain point of eyeliner running down the face when applied to the waterline. "If you're not tightlining your waterline because you're scared that that liner is going to run down your face, girls, you're using the wrong eyeliner." # Value propositions - Reliable, long-lasting solution that withstands water, smudging, and transferring - Provides confidence in makeup wear # Benefits - Stays in place until removed - Waterline stays clean - All-day wear # Features - Long-wear - Waterproof - Transfer-proof - Smudge-proof # Call to action Grab it while you can. # Social proof - "These are the new long-wear eyeliners from Wonderskin, and when I tell you they do not move, I mean they do not move." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:05 00:00–00:05 The creator applies eyeliner to her waterline. - 00:05–00:10 00:05–00:10 The creator holds up the Wonderskin eyeliner and states that if your eyeliner runs down your face, you are using the wrong eyeliner. She claims that the Wonderskin eyeliner does not move. - 00:10–00:12 00:10–00:12 The creator states that the eyeliner is not even on her bottom lash line. - 00:12–00:17 00:12–00:17 The creator holds up the eyeliner again and states that it is all-day wear, waterproof, transfer-proof, and smudge-proof. - 00:17–00:19 00:17–00:19 The creator claims that the eyeliner isn't going anywhere until you take it off. - 00:19–00:23 00:19–00:23 The creator tests the eyeliner by rubbing a cotton swab on her waterline. - 00:23–00:24 00:23–00:24 The creator shows the cotton swab, which is clean. - 00:24–00:27 00:24–00:27 The creator states that she is doing a cotton swab test because there is a cotton swab in her eye. - 00:27–00:29 00:27–00:29 The creator states that her eyes are watering, but the eyeliner is not coming out. - 00:29–00:34 00:29–00:34 The creator puts eye drops in her eye and states that her waterline is still clean because the eyeliner stays on. - 00:34–00:41 00:34–00:41 The creator states that she will link the eyeliner below so you can see all the cute fall colors, but they are selling out fast, so grab it while you can.

# Ad summary A woman applies Wonderskin's Longwear Eyeliner in the color Aqua. She demonstrates how the eyeliner does not come off when she tries to remove it with a cotton swab. She mentions that Wonderskin is having a flash sale and if you buy two eyeliners, you get free shipping. # Brand positioning Wonderskin is presented as a brand that offers long-lasting, high-quality makeup products. The brand aims to occupy a space in the consumer's mind as a provider of innovative solutions that simplify beauty routines and deliver exceptional results. The brand aligns with a lifestyle that values convenience, efficiency, and confidence in one's appearance. Wonderskin pushes against the norm of frequent reapplication and touch-ups, offering products that stay put all day. The brand positioning is both functional, emphasizing the long-wear performance of its products, and emotional, promoting confidence and ease of mind. # Product Wonderskin's Longwear Eyeliner is a makeup product designed for long-lasting wear. It is available in various colors, including Aqua, which is featured in the ad. The eyeliner is applied to the eyelids to enhance the eyes and create a defined look. The product's USP is its ability to stay in place for an extended period, eliminating the need for frequent touch-ups. The ad addresses the purchase barrier of eyeliner smudging or fading throughout the day by demonstrating its resistance to removal with a cotton swab. The ad tells the viewer that this product is worth trying because it offers convenience, long-lasting wear, and a vibrant color that turns heads. # Visual style The ad has a polished commercial aesthetic with a UGC feel. The editing style includes quick cuts and static shots. The production quality is high-end, which supports the intended tone and audience. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03: To the woman who said that this eyeliner doesn't come off for five days, Visual: 00:00–00:03: Close-up shot of a fair-skinned young woman with red hair applying blue eyeliner to her lower lash line. She is wearing a black top. The background is out of focus. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of eyeliner smudging or fading throughout the day. "To the woman who said that this eyeliner doesn't come off for five days," # Value propositions - Longwear eyeliner means you can go on multiple dates without having to reapply # Benefits - Eyeliner doesn't come off for five days - Turns heads everywhere you go # Features - Longwear eyeliner - Available in many colors - Color: Aqua # Call to action None used. # Social proof - "To the woman who said that this eyeliner doesn't come off for five days," – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:03 The video begins with a close-up of a woman applying blue eyeliner to her lower lash line. - 00:03–00:05 The woman addresses someone who said that the eyeliner doesn't come off for five days. She jokingly asks where they live so she can send them flowers. - 00:05–00:07 The woman states that she is going to show the audience something. - 00:07–00:09 The woman rubs a cotton swab on her lower lash line where she applied the eyeliner. She shows the cotton swab to the camera to reveal that nothing came off. - 00:09–00:11 The woman expresses her shock that the eyeliner did not come off. She states that it should be illegal. - 00:11–00:15 The woman states that she can go on multiple dates without having to reapply the eyeliner. - 00:15–00:18 The woman states that the color Aqua turns heads everywhere she goes. - 00:18–00:22 The woman states that the product is Wonderskin's Longwear Eyeliner and it comes in many colors. - 00:22–00:23 The woman states that the color is Aqua. - 00:23–00:26 The woman states that Wonderskin is having a flash sale with a super low price. - 00:26–00:28 The woman states that if you buy two eyeliners, you get free shipping. - 00:28–00:32 The woman states that she will put the link in the description and that the eyeliners are selling like hotcakes.

# Ad summary A woman demonstrates Wonderskin blush, which she says is black but adjusts to your skin's pH. She applies it to her cheeks and lips, noting that the color on her lips is different than the color on her cheeks, but it's the same stick. # Brand positioning Wonderskin is presented as a brand that offers innovative beauty solutions that simplify makeup application. The brand aims to occupy a space in the consumer's mind as a provider of products that adapt to individual needs, offering a personalized experience. The brand aligns with values of convenience and customization, pushing against the norm of traditional, one-size-fits-all makeup products. The brand positioning is both functional, offering a product that adjusts to skin's pH, and emotional, providing a sense of wonder and excitement with its color-changing properties. # Product The Wonderskin blush is a black blush stick that adjusts to your skin's pH. It is designed for anyone who wants to simplify their makeup routine and find a blush color that perfectly matches their skin tone. The blush is creamy, moisturizing, and blends beautifully. It also contains skincare ingredients. The blush can be used on both the cheeks and lips. The product addresses the purchase barrier of trying to find the right blush color, as it adapts to each individual's skin. # Visual style The ad has a polished UGC feel, with natural lighting and a casual tone. The editing style consists of quick cuts and static shots. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:01 It's so cool. Text overlay: 00:00–00:01 IT'S SO COOL Visual: 00:00–00:01 The shot is a close-up of a fair-skinned woman with blonde hair in a half-up bun, wearing a white sweatshirt and gold jewelry. She is holding a purple blush stick in her right hand and a makeup brush in her left hand. In the background, a young girl with blonde hair is sitting at a desk playing a video game. Text overlay: "IT'S SO COOL" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of trying to find the right blush color. "So gone are the days trying to find the right blush color." # Value propositions - Adjusts to your skin's pH: Provides a personalized blush color that perfectly matches your skin tone. - Contains skincare: Offers a makeup product that also nourishes the skin. # Benefits - Eliminates the need to find the right blush color - Blends beautifully # Features - Black blush stick - Adjusts to your skin's pH - Creamy - Moisturizing - Contains skincare # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:06 The creator introduces the Wonderskin blush, noting that it's black. - 00:06–00:12 The creator applies the blush to her cheeks, noting that it adjusts to her skin's pH, eliminating the need to find the right blush color. - 00:12–00:23 The creator continues to blend the blush on her cheeks, noting that it has skincare in it, is creamy and moisturizing, and blends beautifully. - 00:23–00:33 The creator notes that she's used the blush five times and it's a different color every time, comparing it to a mood ring. - 00:34–00:38 The creator applies the blush to her lips. - 00:44–00:51 The creator points out that the color on her lips is different than the color on her cheeks, but it's the same stick. - 00:51–00:54 The creator reiterates that the blush is cool and pretty, and that she loves it.

# Ad summary This ad showcases a woman applying different shades of lip products to her lips. She starts with a blue shade, then wipes it off and applies a pink lip liner, and then a pink lip gloss. # Brand positioning This ad presents a brand that is focused on lip products. The brand seems to be targeting a younger audience that is interested in experimenting with different colors and textures of lip products. The brand is not explicitly positioned in the ad, but the visuals suggest that it is a fun and playful brand that encourages self-expression through makeup. # Product The ad features a variety of lip products. First, a blue lip gloss is applied to the lips. Then, a pink lip liner is applied to the lips to define the shape. Finally, a pink lip gloss is applied to the lips to add shine and color. The products are shown in use, and the ad highlights the different colors and textures that can be achieved with the products. The ad is designed to show the viewer how the products can be used to create a variety of different looks. # Visual style The ad has a close-up, intimate feel. The lighting is bright and even, and the colors are saturated. The editing is simple and straightforward, with no special effects or transitions. The overall aesthetic is clean and modern. # Hooks Spoken: Female 1: Life is beautiful, beautiful. Visual: 00:00–00:03: Extreme close-up shot of a person's face from the nose down. The person has fair skin and a silver nose ring with a teardrop gem. They are applying a blue lip gloss to their lips with an applicator. The background is out of focus. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Experiment with different colors and textures of lip products - Create a variety of different looks # Benefits - Different colors and textures - Variety of different looks # Features - Blue lip gloss - Pink lip liner - Pink lip gloss # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of someone demonstrating the product on themselves. # Storyline - 00:00–00:06 The ad begins with a close-up of a woman's lips as she applies a blue lip gloss. - 00:06–00:08 The woman then wipes off the blue lip gloss with a tissue. - 00:08–00:10 Next, she applies a pink lip liner to her lips. - 00:10–00:15 Finally, she applies a pink lip gloss to her lips.

# Ad summary The ad promotes Wonderskin eyeliner as a smudge-proof, waterproof, and long-lasting product. It showcases the eyeliner's resilience through various tests, emphasizing its ability to stay put throughout the day without smudging or fading. # Brand positioning Wonderskin is presented as a solution for reliable, long-lasting eyeliner that defies common issues like smudging or fading. The brand aims to occupy the space of functional beauty that delivers on its promises, catering to customers who value performance and reliability in their makeup. The brand's tone is confident and straightforward, focusing on functional benefits and effectiveness. It pushes against the norm of unreliable eyeliners that require constant touch-ups, aligning with a lifestyle that values efficiency and a polished look that lasts all day. # Product The advertised product is Wonderskin eyeliner, a pencil eyeliner designed to be smudge-proof and waterproof. The eyeliner is intended for individuals who want a long-lasting eyeliner that does not smudge or fade throughout the day. The ad explicitly states that the eyeliner is designed not to move, and the presenter illustrates this by applying the eyeliner, wiping it with a cotton swab, and rubbing it with water, none of which causes the eyeliner to smudge. The USPs include its ability to last all day, as well as its smudge-proof and waterproof properties. Purchase barriers addressed include the common issue of eyeliner smudging and fading, which the product aims to resolve. # Visual style The ad has a UGC feel due to the selfie-style camera angles. The production quality is relatively polished, and the editing style is fairly straightforward. The pacing is somewhat quick, and the cuts are not necessarily timed to the beat of the music. # Hooks Spoken: Female 1: This girl right here that put us onto this eyeliner, she literally deserves a round of applause. Text overlay: One girl said it lasted her 5 days!!😍 (screenshot) / Smudge proof, water proof / Eyeliner Visual: 00:00–00:02 The shot is filmed at eye level from a selfie perspective. A woman with brown skin, long eyelashes, and her hair in a high bun with a black headband applies eyeliner to her waterline. On the left side of the screen, there is a smaller inset of another content creator doing the same thing. There is a text overlay that reads, “One girl said it lasted her 5 days!!😍” # Funnel stage Middle of funnel (Consideration) # Pain points One of the most central frustrations the product is solving is the issue of eyeliner smudging and fading throughout the day. This is explicitly shown and stated through the line, “Nothing more annoying than eyeliner that makes you look like a freaking raccoon halfway through the day.” # Value propositions - The Wonderskin eyeliner is a solution for reliable, long-lasting eyeliner that defies common issues like smudging or fading # Benefits - Eyeliner doesn’t make you look like a raccoon halfway through the day # Features - Smudge proof - Water proof - Does not move # Call to action See it in the orange shopping cart below # Social proof - “This girl right here that put us onto this eyeliner, she literally deserves a round of applause.” – Female 1 (Creator) - “One girl said it lasted her 5 days!!😍” # Point of view - Customer 100% – The entire video is from the perspective of a customer reviewing and demonstrating the eyeliner. # Storyline - 00:00–00:02 A split screen shows a screenshot of another creator’s makeup application next to the current creator’s face. - 00:02–00:04 The creator gives credit to the other creator, applauding her for putting the audience on to the featured eyeliner. - 00:04–00:10 The creator states that there is nothing more annoying than eyeliner that makes you look like a raccoon halfway through the day. This statement addresses a customer pain point. - 00:10–00:12 The creator then shows a swatch of the eyeliner on the back of their hand. - 00:12–00:13 She states the eyeliner does not move. This reinforces a product USP. - 00:13–00:17 She applies the eyeliner to her waterline. - 00:17–00:20 She then goes in with a cotton swab to show that the eyeliner does not budge. - 00:20–00:20 She compares the formula to a tattoo that does not move. - 00:20–00:26 The creator applies water to the swatch of eyeliner on the back of her hand. - 00:26–00:29 She states that the eyeliner is the best eyeliner she has ever owned. - 00:29–00:33 The creator rubs at the eyeliner with her finger and states that it still does not budge. - 00:33–00:37 She then states that Wonderskin is where it’s at, implying that Wonderskin should be where your eyeliner is at. - 00:37–00:43 She ends the ad encouraging viewers to snag the eyeliner while it is still available because it has been selling out quickly.

# Ad summary A woman with red hair is advertising Wonderskin lip stain. She applies the lip stain and then wipes it off to reveal a vibrant color that lasts all day. She shares that the lip stain is waterproof, vegan, cruelty-free, and gluten-free. # Brand positioning Wonderskin is presented as a brand that offers innovative lip products designed for long-lasting color and comfort. The brand emphasizes vibrant colors that stay put for up to 10 hours without transferring, catering to consumers who want low-maintenance, high-impact beauty solutions. Wonderskin also aligns with values of ethical and health-conscious beauty, as the lip stain is vegan, cruelty-free, gluten-free, and alcohol-free. This positions the brand as a modern choice for consumers seeking both performance and responsible formulations. # Product Wonderskin lip stain is a lip product designed to provide vibrant, long-lasting color. It is applied as a mask and then wiped off to reveal a stain that lasts up to 10 hours without transferring. The lip stain is waterproof and formulated without alcohol, ensuring lips feel soft and moisturized. It is also vegan, cruelty-free, and gluten-free, appealing to consumers with ethical and health-conscious preferences. The product is available in multiple colors, which are often in high demand and can sell out quickly. The ad encourages viewers to stock up on their favorite shades and highlights potential gifts and offers when purchasing multiple colors. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean aesthetic. The editing style is quick cuts, with product actions timed to voiceover lines. The production quality is high-end, supporting the intended tone of an enthusiastic user sharing a genuine recommendation. # Hooks Spoken: I finally got my hands on Wonderskin lip stain and I've been so excited to try it. Text overlay: Stop scrolling, you need this! Visual: 00:00–00:03 Close-up shot of a young woman with long red hair and blue eyes. She is wearing a white t-shirt and has a full face of makeup, including blush, mascara, and dark purple lip color. She is applying a dark purple lip stain to her lips with a wand applicator. The background is a blurred white wall with a framed picture. The camera is selfie-style and stationary. The lighting is bright and natural. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies the pain point of lip color that doesn't last or transfers easily, requiring frequent reapplication and potentially staining clothes or cups. The Wonderskin lip stain solves this by offering vibrant color that stays put for up to 10 hours without transferring. # Value propositions - Long-lasting color: Stays put all day long and is vibrant for up to 10 hours without any transfer. - Ethical and health-conscious: Vegan, cruelty-free, and gluten-free. - Comfortable to wear: Alcohol-free formula ensures lips feel soft and moisturized. # Benefits - Stays put all day long - Vibrant for up to 10 hours without any transfer - Waterproof - Lips feel soft and moisturized - You can feel good about using it # Features - Stays put all day long - Vibrant colors - 10 hours without transferring - Waterproof - Alcohol-free formula - Vegan - Cruelty-free - Gluten-free # Call to action None used. # Social proof - "I've been seeing ads all over TikTok and in Women's Editorial, so when I saw it, I knew I had to get it." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:03 00:00–00:03 The video begins with a woman applying a dark purple lip stain to her lips. She is looking directly at the camera and tells the viewer to stop scrolling because they need this. This is intended to grab the viewer's attention and make them curious about the product. The tone is enthusiastic and friendly, as if she is sharing a personal recommendation. - 00:03–00:07 00:03–00:07 The woman smiles and holds up the Wonderskin lip stain product. She mentions that she has seen ads for it all over TikTok and in Women's Editorial, so she knew she had to get it. This is intended to build trust and credibility by showing that the product is popular and well-regarded. The tone is excited and genuine. - 00:07–00:12 00:07–00:12 The video shows the Wonderskin lip stain packaging and product. The woman states that it stays put all day long and is vibrant for up to 10 hours without any transfer. She also mentions that it is waterproof. This is intended to highlight the product's key benefits and features. The tone is informative and confident. - 00:12–00:18 00:12–00:18 The woman applies the lip stain again. She shares that her lips feel soft and moisturized because of the alcohol-free formula. She also mentions that it is vegan, cruelty-free, and gluten-free, so you can feel good about using it. This is intended to address potential purchase barriers and appeal to consumers with ethical and health-conscious preferences. The tone is reassuring and positive. - 00:18–00:23 00:18–00:23 The woman wipes off the lip stain to reveal a vibrant red color. She states that these lip stains are always in high demand and some colors are constantly sold out. This is intended to create a sense of urgency and scarcity. The tone is urgent and persuasive. - 00:23–00:29 00:23–00:29 The woman smiles and encourages viewers to stock up if they find their favorite shade in stock. She mentions that there are often amazing gifts and offers too. She ends by telling viewers to stock up now before it's too late. This is intended to drive immediate purchase. The tone is enthusiastic and encouraging.

# Ad summary This ad showcases a variety of lipsticks from the brand W3LL PEOPLE. The ad encourages viewers to pause the video to pick their perfect shade. # Brand positioning W3LL PEOPLE is presented as a brand that offers a variety of lipstick shades. The brand aims to provide options for customers to find their perfect shade, suggesting a focus on personalization and catering to individual preferences. The brand's positioning is functional, focusing on providing a range of shades to meet diverse customer needs. # Product The ad features lipsticks from W3LL PEOPLE, showcasing a variety of shades. The lipsticks are presented as a way for customers to find their perfect shade. The ad highlights the range of colors available, from pinks to reds, and encourages viewers to pause the video to make their selection. The product is for anyone who wears lipstick and wants to find a shade that suits them. # Visual style The ad has a clean and simple aesthetic with a focus on showcasing the product. The editing style consists of quick cuts to display different lipstick shades. The production quality is polished, giving the ad a professional feel. The pacing is fast, with cuts timed to the music beats, creating a dynamic and engaging viewing experience. # Hooks Text overlay: Beautiful / Pause to pick your perfect Shade Visual: 00:00–00:01: A close-up shot of a person's lips wearing a pink lipstick. The background is a gradient of light purple and white. Above the lips, a white tube with the brand logo and the text "Beautiful" is visible. Below the lips, the text "Pause to pick your perfect Shade" is displayed. The camera is stationary, and the lighting is bright and even. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of finding the perfect lipstick shade by showcasing a variety of options and encouraging viewers to pause and pick their favorite. The text "Pause to pick your perfect Shade" directly addresses the challenge of selecting the right color. # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its product range and encouraging viewers to choose their preferred shade. # Storyline - 00:00–00:21 00:00–00:21: The video displays a close-up of a person's lips wearing different shades of lipstick. Above the lips, the name of each shade is displayed, along with the brand logo. Below the lips, text encourages viewers to pause to pick their perfect shade. This is intended to showcase the variety of shades available and encourage viewers to find one that suits them. The perspective is from the brand, showcasing its product range. The tone is informative and encouraging.

# Ad summary A woman in her closet demonstrates how to use the Wonderskin pH blush stick on her cheeks, eyelids, and lips for an on-the-go makeup look. # Brand positioning Wonderskin is presented as a brand that offers simple, on-the-go makeup solutions. The brand aims to occupy a space in the consumer's mind as a provider of easy-to-use, natural-looking makeup that requires minimal effort and no mirrors. The brand aligns with a lifestyle that values convenience and a natural aesthetic. Wonderskin pushes against the norm of complicated makeup routines by offering a multitasking product that simplifies the process. The brand positioning is both functional (simplicity, ease of use) and emotional (confidence in a natural look). # Product The Wonderskin pH blush is a multitasking makeup stick designed for on-the-go use. It is a pH color-changing product that adapts to the user's skin tone for a natural look. The product can be applied to the cheeks, eyelids, and lips. It is lightweight, wet, and easy to blend with fingers, eliminating the need for a mirror. The blush stick contains oils for hydration and gives the skin an amazing glow. The ad addresses the purchase barrier of complicated makeup routines by offering a simple, easy-to-use product that can be applied anywhere, anytime. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style consists of static shots with smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate BPM. The audio-visual sync is timed to the voiceover lines. # Hooks Spoken: 00:00–00:06 If you're after a little multitasker that's pH color changing, so it looks really natural, doesn't even look like you've really got makeup on. Text overlay: 00:00–00:40 On the go makeup Visual: 00:00–00:01 Close-up shot of a woman with fair skin, brown hair, and a patterned headscarf, standing in her closet. She is wearing a black top and red nail polish. She holds a purple and silver makeup stick in her hand. The background shows clothes hanging in the closet. The camera is stationary and selfie-style. / 00:01–00:05 The woman applies the makeup stick to her cheek, blending it in. The background remains the same. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points The ad addresses the pain point of needing multiple products and tools for a full makeup look, especially when on the go. The woman states, "If you're out and about, don't even need a mirror," highlighting the frustration of needing a mirror for makeup application. # Value propositions - Multitasker that's pH color changing, so it looks really natural - So lightweight and wet, I can literally just dab it in with my fingers - Gives you such an amazing glow as well - Hydration as well, it's got some oils in it # Benefits - Looks really natural - Don't even look like you've really got makeup on - Easy to dab in with my fingers - Gives you such an amazing glow - Hydration # Features - pH color changing - Lightweight - Wet - Contains oils # Call to action I've linked it below # Social proof - "If you're after a little multitasker that's pH color changing, so it looks really natural, doesn't even look like you've really got makeup on" – Female 1 (Creator) - "It is so easy, you literally can't go wrong" – Female 1 (Creator) - "It's so lightweight and wet, I can literally just dab it in with my fingers" – Female 1 (Creator) - "And it gives you such an amazing glow as well" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer/creator demonstrating the product. # Storyline - 00:00–00:06 00:00–00:06 The woman introduces the Wonderskin pH blush stick as an on-the-go makeup solution that is pH color-changing and looks natural. The message is to highlight the product's convenience and natural finish. This is told from the brand's perspective through a creator, with a casual and friendly tone. - 00:06–00:16 00:06–00:16 The woman shows the product and demonstrates its use on her cheeks and lips, emphasizing its ease of application. The message is to show how easy it is to apply the product without needing a mirror. This is told from the brand's perspective through a creator, with a casual and friendly tone. - 00:16–00:22 00:16–00:22 The woman demonstrates how the product is lightweight and can be dabbed in with fingers, giving an amazing glow. The message is to highlight the product's texture and the radiant effect it provides. This is told from the brand's perspective through a creator, with a casual and friendly tone. - 00:22–00:27 00:22–00:27 The woman applies the product to her eyelids, explaining that it warms them up. The message is to show the product's versatility and how it can enhance the eyes. This is told from the brand's perspective through a creator, with a casual and friendly tone. - 00:27–00:40 00:27–00:40 The woman summarizes the benefits of the product, highlighting its multitasking capabilities, ease of use, and hydrating properties. The message is to reinforce the product's value and convenience for on-the-go makeup. This is told from the brand's perspective through a creator, with a casual and friendly tone.

# Ad summary A woman demonstrates how to apply Wonderskin lip stain and lip liner. She applies the lip stain, wipes it off, applies foundation, and then applies lip liner. She then demonstrates that the lip color is transfer-proof. # Brand positioning Wonderskin is presented as a brand that offers lip products that are transfer-proof. The brand aims to occupy a space in the consumer's mind as a provider of long-lasting, smudge-proof lip color. The brand aligns with a lifestyle that values convenience and confidence in one's appearance. The brand pushes against the norm of lip products that easily transfer onto surfaces. The brand positioning is functional, focusing on the performance and reliability of its products. # Product The Wonderskin lip stain is a liquid lip color that is applied to the lips and then wiped off, leaving behind a long-lasting stain. It is for anyone who wants a lip color that will not transfer or smudge. The lip stain is available in the shade Charming, which is described as a favorite color. The product's USP is that it is transfer-proof. The ad shows the product being used for a quick and easy lip look. The ad addresses the purchase barrier of lip color that easily smudges or transfers. The Wonderskin lip liner is used to overline the lips after the lip stain has been applied. It is available in the shade Mauve. # Visual style The ad has a polished UGC feel. The editing style is quick cuts. The production quality is high-end. The pacing is consistent. The cuts are timed to the voiceover lines. # Hooks Spoken: 00:00–00:04: Let me show you how I do my lip combo because it is literally perfect. Visual: 00:00–00:04: Close-up shot of a woman's face from the nose down. She has blonde hair with a streak of red, fair skin, and is wearing a light pink zip-up jacket. Her lips are already colored with a berry-toned lip color. She is holding her finger up to her chin and speaking to the camera. # Funnel stage Consideration # Pain points Lip color that smudges or transfers easily. # Value propositions - Perfect lip combo - Transfer-proof # Benefits - Transfer-proof lip color # Features - Lip stain - Lip liner # Call to action None used. # Social proof - "It is literally perfect" – Female 1 (Creator) - "It is literally my favorite color ever" – Female 1 (Creator) - "Literally the most perfect lip combo on earth" – Female 1 (Creator) - "Literally does not move at all" – Female 1 (Creator) - "It is so good" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:04 The creator begins by showing her lips with a berry-toned color already applied. - 00:00–00:04 She states that she will show how she does her lip combo because it is literally perfect. This is intended to hook the viewer by promising a desirable outcome. - 00:04–00:14 She applies a dark purple lip stain to her lips using the applicator. - 00:05–00:14 She states that she is in a rush and will show how quickly she can do her lip combo. She identifies the product as the lip stain from Wonderskin in the shade Charming, stating that it is her favorite color ever. This is intended to show the product's ease of use and promote a specific shade. - 00:14–00:19 She rubs her lips together to get them really good and overlined. This is intended to show how to achieve the desired look. - 00:20–00:25 She states that the longer you leave it on, the darker it gets, but she doesn't like hers too dark, so she is going to wipe it off. This is intended to address the concern of the color being too dark and show how to customize the intensity. - 00:20–00:25 She wipes off the lip stain with a tissue, revealing a berry-toned color. - 00:26–00:29 She puts on a little bit of foundation in case any came off. This is intended to show how to fix any mistakes. - 00:29–00:37 She applies Wonderskin lip liner to overline her lips. - 00:37–00:41 She states that this is the lip combo, literally the most perfect lip combo on earth. This is intended to reinforce the product's value and promote the overall look. - 00:41–00:46 She states that it is transfer-proof and demonstrates by pressing her lips against her arm. This is intended to prove the product's claim of being transfer-proof. - 00:46–00:50 She shows the lip stain in shade Charming and the lip liner in shade Mauve. This is intended to show the specific products used and their shades. - 00:50–00:51 She states that it is so good. This is intended to reinforce the product's value.

# Ad summary This ad features a woman promoting a long-lasting lip combo that has stayed on for six hours through her workday. # Brand positioning This ad does not feature or mention a specific brand. The ad focuses on a lip combination that provides longevity, specifically for working women. # Product The ad features a long-lasting lip combination, implied to be a lipstick and lip liner product, that does not require touch-ups throughout the workday. A young woman states that she has been wearing the lip products for six hours without reapplication, and the color has lasted through her entire work shift. # Visual style The ad has a basic, UGC feel with no noticeable editing or special effects. It appears to be filmed in natural indoor lighting. The pacing is slow, with a few static shots. The production quality is low, contributing to a casual and relatable tone. # Hooks Spoken: 00:01–00:02 I just finished my shift at my job. It is Text overlay: 00:00–00:14 This lip combo lasted my entire work day... no touch ups Visual: 00:00–00:05: The video starts with a close-up shot of a young woman with fair skin, dark hair slicked back, and wearing a black blazer and layered necklaces. She has a full face of makeup including blush, winged eyeliner, and dark red lipstick. The background is a plain beige wall. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the inconvenience of having to reapply lip color throughout the day. # Value propositions - The lip combo lasts throughout the entire workday without needing reapplication, providing long-lasting color and convenience. # Benefits - Lasted my entire work day - No touch ups # Features - Long-lasting lip combo # Call to action Literally, what are you waiting for? # Social proof - "This has been on for six hours" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a satisfied customer sharing her experience with the product. # Storyline - 00:00–00:05 A woman states that she just finished her shift at her job. It is 10:32 pm. - 00:05–00:08 She points to her lips, noting that the lip color has been on for six hours. - 00:08–00:14 She makes a surprised face and asks the viewer what they are waiting for.

# Ad summary This ad promotes Wonderskin's long-wear eyeliner in the color licorice. The ad features a woman applying the eyeliner to her waterline and then rubbing it with a Q-tip to show that it doesn't come off. She also mentions that she wore it to her daughter's birthday party and it stayed on even though she was tearing up. She recommends the product to anyone looking for a long-wear eyeliner that's even hard to remove. # Brand positioning Wonderskin is presented as a brand that offers long-lasting makeup solutions. The brand aims to occupy a space in the consumer's mind as a provider of high-performance, durable cosmetics that withstand daily activities and emotional moments. The brand aligns with a lifestyle that values reliability and longevity in makeup, pushing against the norm of eyeliners that easily smudge or fade. The brand positioning is functional, focusing on the performance and durability of its products. # Product The featured product is Wonderskin's long-wear eyeliner in the color licorice. It is a pencil eyeliner designed for application on the waterline. The eyeliner is presented as a long-lasting formula that stays in place throughout the day, even when exposed to tears or rubbing. The ad emphasizes its smooth application, describing it as gliding on like butter. A key selling point is its resistance to smudging and its difficulty to remove, indicating its strong staying power. The product is for individuals seeking a reliable eyeliner that can withstand daily activities and emotional moments without fading or smudging. # Visual style The ad has a polished UGC feel. The editing style is quick cuts. The production quality is high, with good lighting and clear visuals. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:04 I don't care what anyone says, but there's nothing more annoying than putting eyeliner that won't last all day. Text overlay: 00:00–00:28 One girl said it lasted her 5 days! 😫 / 00:00–00:28 Spin the cotton swab after applying to the eye before I buy 🤨 (Comment bubble) Visual: 00:00–00:04 Close-up shot of a woman applying eyeliner to her lower waterline. She is wearing false eyelashes and has full glam makeup. A comment bubble is visible in the lower left corner. Text overlay at the top reads, "One girl said it lasted her 5 days!" with a weary face emoji. # Funnel stage Consideration # Pain points The ad addresses the frustration of using eyeliner that doesn't last all day. "I don't care what anyone says, but there's nothing more annoying than putting eyeliner that won't last all day." # Value propositions - Long-wear eyeliner that lasts all day, even when exposed to tears or rubbing - Smooth application that glides on like butter - Difficult to remove, indicating its strong staying power # Benefits - Lasts all day - Doesn't smudge - Hard to remove # Features - Long-wear eyeliner - Smooth application - Color: Licorice # Call to action I will make sure to drop the cheapest link. # Social proof - "One girl said it lasted her 5 days!" – Text overlay - "I was even wearing this for my daughter's birthday and guys, like, I was tearing up and this thing was not coming off." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is demonstrating and reviewing the product. # Storyline - 00:00–00:04 00:00–00:04 The creator applies eyeliner to her waterline. - 00:04–00:08 00:04–00:08 The creator emphasizes how smoothly the eyeliner glides on. - 00:08–00:13 00:08–00:13 The creator rubs her waterline with a Q-tip to demonstrate that the eyeliner does not come off. - 00:13–00:19 00:13–00:19 The creator shares that she wore the eyeliner to her daughter's birthday party and it stayed on even though she was tearing up. - 00:19–00:28 00:19–00:28 The creator shows the product and states that it is the Wonderskin long-wear eyeliner in the color licorice. She recommends it to anyone looking for a long-wear eyeliner that's even hard to remove.

# Ad summary This ad promotes Wonderskin's Wonder Blading Lip Stain Masque, a waterproof and transfer-proof lip product that goes on purple and wipes off to reveal a gorgeous lip color. The ad features a woman applying the product and demonstrating its long-lasting, smudge-proof qualities. # Brand positioning Wonderskin is presented as an innovative beauty brand that challenges traditional lipstick norms with its unique lip stain masque. The brand emphasizes long-lasting, transfer-proof color, positioning itself as a solution for those seeking low-maintenance, high-impact lip color. Wonderskin aligns with a lifestyle that values convenience and confidence, offering a product that stands up to daily wear without fading or smudging. The brand's positioning is both functional, highlighting the product's performance, and emotional, promising a gorgeous lip color that lasts for hours. # Product The Wonderskin Wonder Blading Lip Stain Masque is a lip product that goes on purple and wipes off to reveal a long-lasting lip color. It is designed for anyone seeking a transfer-proof and waterproof lip color that won't budge or fade for hours. The product comes in a white tube with a wand applicator. The ad highlights that the formula is waterproof and transfer-proof, ensuring that the color stays put. It also addresses the purchase barrier of color selection by offering 16 different shades to complement every makeup look. # Visual style The ad has a polished, UGC-style aesthetic with bright, natural lighting. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high, giving the ad a professional yet relatable feel. The pacing is consistent throughout the video, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02: Female 1: Believe it or not, this is NOT purple lipstick. Text overlay: 00:00–00:02: Believe it or not / 00:00–00:02: this is NOT purple lipstick Visual: 00:00–00:02: A woman with auburn hair and a gray tank top holds a white tube of Wonderskin lip stain. She is indoors, with a white door visible in the background. The camera is close-up, focusing on her face and the product. She holds the applicator wand with purple product on it. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of lip color that smudges, fades, or transfers easily. This is signaled by the claim that the product is "waterproof and transfer proof that won't budge or fade for hours." # Value propositions - Long-lasting lip color: The product is waterproof and transfer-proof, ensuring that the color stays put for hours. - Versatile: The product comes in 16 different shades to complement every makeup look. - Unique application: The product goes on purple and wipes off to reveal a lip color, offering a novel and engaging experience. # Benefits - Most gorgeous lip color - Waterproof - Transfer proof - Won't budge or fade for hours - Complements every makeup look # Features - Lip stain mask - Goes on purple - Wipes off to reveal lip color - Waterproof - Transfer proof - 16 different shades # Call to action Shop Wonderskin now # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating and reviewing the product. # Storyline - 00:00–00:02 00:00–00:02: The video opens with a woman holding a purple lip product and stating, "Believe it or not, this is NOT purple lipstick." This is intended to pique the viewer's curiosity by subverting expectations and introducing a unique product. The perspective is from the woman, who is presenting herself as a beauty enthusiast sharing a discovery. The tone is playful and intriguing. - 00:02–00:07 00:02–00:07: The woman reveals the product to be "a lip stain mask from Wonderskin that goes on purple and wipes off to reveal the most gorgeous lip color." This explains the product's unique application and promises a desirable outcome. The perspective remains with the woman, who is now educating the viewer about the product's features. The tone is informative and enthusiastic. - 00:07–00:12 00:07–00:12: The woman applies the purple lip stain and states, "This formula is waterproof and transfer proof that won't budge or fade for hours." This highlights the product's key benefits and addresses potential concerns about longevity and wear. The perspective is still from the woman, who is now demonstrating the product's performance. The tone is confident and reassuring. - 00:12–00:17 00:12–00:17: The woman wipes off the purple stain to reveal the lip color and says, "There's 16 different shades to complement every makeup look. Shop Wonderskin now." This emphasizes the product's versatility and provides a clear call to action. The perspective remains with the woman, who is now encouraging the viewer to purchase the product. The tone is inviting and persuasive.

# Ad summary This ad promotes Wonderskin lip stain. The ad features a man who uses slang and humor to promote the product. He highlights that the lip stain is iconic and will make your selfies slay. He also mentions that it is all-day and no touch-ups are needed. He ends the ad by saying that Wonderskin lip stains are high-key built different and encourages viewers to shop now on Wonderskin.com. # Brand positioning Wonderskin is presented as a modern, trendy beauty brand that embraces inclusivity and self-expression. The brand aims to occupy a space in the consumer's mind as a provider of innovative, high-performance beauty products that empower individuals to express their unique style and confidence. The brand aligns with values of self-love, creativity, and authenticity, promoting a lifestyle where beauty is accessible and fun for everyone. Wonderskin pushes against traditional beauty norms by embracing unconventional language and humor, appealing to a younger, more diverse audience. The brand positioning is both functional, emphasizing the long-lasting, no-touch-up benefits of its lip stains, and emotional, promising to make users feel confident and ready to slay. # Product The Wonderskin lip stain is a long-lasting lip color product designed for all-day wear without the need for touch-ups. It is presented as a must-have for anyone looking to serve looks 24/7 and become the main character in their own life. The product is applied by swiping it on, resulting in a vibrant lip color that is both soft and iconic. The lip stain is marketed as a way to elevate selfies and make users feel confident and ready to slay. The ad addresses the purchase barrier of needing frequent touch-ups by highlighting the product's long-lasting formula, ensuring that users can maintain their desired look throughout the day without any additional effort. # Visual style The ad has a polished commercial aesthetic with a hybrid feel, blending professional studio shots with more casual, UGC-style moments. The editing style features quick cuts and static shots, creating a dynamic yet straightforward presentation. The pacing is consistent, maintaining a moderate rhythm throughout the ad. The audio-visual sync is well-coordinated, with cuts and product actions timed to the music beats and voiceover lines, enhancing the overall engagement. # Hooks Spoken: 00:00–00:03 Yo fam! Here's the tea! Wonderskin lip stains are the move. NO CAP! Text overlay: 00:00–00:03 NO CAP! Visual: 00:00–00:03 A man with short brown hair, wearing a dark blue sweater, stands in front of a white wall with a large Wonderskin logo in pink neon. He holds up two white lip stain products. In the background, there is a television and a white shelf with pink books. # Funnel stage Consideration # Pain points The ad addresses the frustration of needing frequent touch-ups with lip color, which can be inconvenient and time-consuming. The presenter highlights that the Wonderskin lip stain requires no touch-ups, providing a solution for those who want to maintain their look throughout the day without any additional effort. # Value propositions - All-day wear without touch-ups - Iconic lip color for elevated selfies # Benefits - Serve looks 24/7 - Become the main character # Features - Long-lasting lip color - No touch-ups needed # Call to action Shop now on Wonderskin.com # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a brand representative who speaks directly to the audience, promoting the product and its benefits. # Storyline - 00:00–00:03 The ad begins with the presenter introducing himself to his "fam" and stating that Wonderskin lip stains are "the move." - 00:03–00:07 The presenter emphasizes the product's appeal by calling it "chef's kiss" and highlighting its qualities of being soft and iconic. - 00:07–00:09 The presenter claims that the product will make your selfies slay. - 00:09–00:14 The presenter highlights the product's long-lasting wear, stating that it requires no touch-ups and allows users to serve looks 24/7. - 00:14–00:17 The presenter encourages viewers to swipe it on and become the main character. - 00:17–00:22 The presenter suggests that others will ask what you're slaying and that you can hit them with a lip stain flex. - 00:22–00:24 The presenter asks how many lip stains viewers should get, suggesting six or seven. - 00:24–00:30 The presenter concludes by stating that Wonderskin lip stains are high-key built different and encourages viewers to shop now on Wonderskin.com.

# Ad summary A woman demonstrates the Wonder Skin long-wear eyeliner in color licorice. She applies the eyeliner to her waterline and then uses a cotton swab to show that it does not come off. She mentions that she wore it to her daughter's birthday and it did not come off even when she was tearing up. She also mentions that it glides on like butter and that there is a flash sale. # Brand positioning Wonder Skin is presented as a brand that offers long-wear eyeliner that is highly durable and does not smudge or come off easily. The brand aims to occupy a space in the consumer's mind as a reliable and long-lasting makeup option. The brand aligns with a lifestyle that values convenience and durability, pushing against the norm of eyeliners that easily smudge or fade. The brand positioning is functional, focusing on the performance and longevity of the eyeliner. # Product The Wonder Skin long-wear eyeliner in color licorice is a highly durable eyeliner designed to stay in place for extended periods. It is specifically formulated for use on the waterline and is resistant to smudging and fading. The eyeliner is easy to apply, gliding on smoothly like butter. It is suitable for individuals who need long-lasting makeup that can withstand tears and other environmental factors. The eyeliner addresses the purchase barrier of eyeliners that do not stay in place, offering a solution for those seeking a reliable and long-lasting option. # Visual style The ad has a UGC feel with a close-up, selfie-style camera angle. The editing is simple with static shots and minimal transitions. The production quality is decent, with good lighting and clear visuals. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03: This is literally like a tattoo for your waterline, like it will not be going anywhere. Text overlay: 00:00–00:27: Def helps to have some kind of make up remover. I practically have to Scrub it off me (Comment) Visual: 00:00–00:03: Close-up shot of a woman's face, focusing on her eye. She has long eyelashes and dark eyeliner on her waterline. She is holding a silver eyeliner pencil near her eye. A comment bubble is visible in the lower left corner. # Funnel stage Consideration # Pain points Waterline eyeliners that do not stay in place # Value propositions - Long-wear eyeliner that stays in place # Benefits - Will not be going anywhere - Glides like butter # Features - Long-wear - Color licorice # Call to action I'm going to go ahead and link it down below. # Social proof - "I was even wearing this for my daughter's birthday and I was tearing up and this thing was not coming off" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is demonstrating and reviewing the product. # Storyline - 00:00–00:03 The ad begins with a close-up of the woman's eye with eyeliner applied to the waterline. - 00:00–00:03 The woman states that the eyeliner is like a tattoo for your waterline and will not go anywhere. This is intended to convey the product's durability and long-lasting nature from the customer's perspective, using a casual and relatable tone. - 00:03–00:07 She expresses her frustration with other waterline eyeliners that do not stay in place. This is intended to highlight the problem that the product solves from the customer's perspective, using a tone of exasperation. - 00:07–00:11 The woman uses a clean cotton swab to demonstrate that the eyeliner does not come off. This is intended to visually prove the product's durability from the customer's perspective, using a tone of confidence. - 00:12–00:16 She shares a personal anecdote about wearing the eyeliner to her daughter's birthday and it not coming off even when she was tearing up. This is intended to provide social proof and build trust from the customer's perspective, using a tone of sincerity. - 00:17–00:19 The woman emphasizes how smoothly the eyeliner glides on. This is intended to highlight the product's ease of application from the customer's perspective, using a tone of enthusiasm. - 00:20–00:23 She reveals the product as the Wonder Skin long-wear eyeliner in color licorice. This is intended to identify the product being promoted from the brand's perspective, using a tone of clarity. - 00:23–00:27 The woman mentions that there is a flash sale and encourages viewers to check the link below. This is intended to create urgency and drive sales from the brand's perspective, using a tone of excitement.

# Ad summary This ad demonstrates Wonderskin lip color film. # Brand positioning Wonderskin is presented as a beauty brand that offers innovative solutions in the lip color category. The brand aims to occupy the space in the consumer's mind as a provider of long-lasting, transfer-proof lip color, offering an alternative to traditional lipsticks and lip stains. The brand values convenience and efficacy. The functional approach to the product emphasizes performance and long wear. # Product The Wonderskin product is a lip color film that delivers long-lasting, transfer-proof color in one swipe. It is for anyone who wants vibrant lip color that lasts all day without smudging or fading. The product comes in several colors, including Lovely, Hush, Whimsical, and Romance. The product addresses the purchase barrier of traditional lipsticks that transfer and require frequent reapplication. # Visual style The ad has a UGC feel and is filmed with natural lighting. It uses a split screen to show the before and after of the product. The pacing is quick, with cuts every few seconds. The ad follows a simple before and after structure, with the product demo timed to the beat of the music. # Hooks Spoken: Come and get it [Singing] Text overlay: Lovely / Hush / Whimsical / Romance Visual: 00:07–00:09 A split screen shows the same two women from the beginning of the video holding the product up to the camera. # Funnel stage Consideration # Pain points Traditional lipsticks transfer and require frequent reapplication. # Value propositions - Long-lasting, transfer-proof color: Offers vibrant lip color that lasts all day without smudging or fading. # Benefits - Vibrant lip color that lasts all day - No smudging or fading - Convenience # Features - Lip color film - Long-lasting - Transfer-proof # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of two people demonstrating the use of the product. # Storyline - 00:00–00:03 Two women point at their lips to show that they have nothing on them. - 00:03–00:07 The ad shows a close up of the product wand and then different colors of the product swatched on a hand. This gives the audience a look at the product packaging and range of colors available. - 00:07–00:11 The ad shows a split screen of two women applying a lip product. - 00:11–00:13 The women remove the lip product with a wipe. - 00:13–00:15 The women point at their lips to show the color left behind. - 00:15–00:19 The ad shows a split screen of two women applying a lip product. After they're finished, they hold the product up to the camera to show the Wonderskin product.

# Ad summary A woman in her bathroom shares her experience with Wonderskin lip stain. She demonstrates how the lip stain does not smudge and lasts all day. She encourages viewers to check the link and let her know what color they like. # Brand positioning Wonderskin is presented as a brand that offers innovative solutions to common beauty frustrations, specifically around long-lasting lip color. The brand aims to occupy a space in the consumer's mind as a provider of convenient, smudge-proof lip color that eliminates the need for constant reapplication. The brand aligns with a lifestyle that values efficiency and confidence, allowing individuals to go about their day without worrying about their lip color fading or transferring. Wonderskin pushes against the norms of traditional lipsticks and lip stains that often require touch-ups and can be messy. The brand positioning is both functional, offering long-lasting color, and emotional, providing confidence and convenience. # Product The Wonderskin lip stain is a long-lasting lip color solution designed to eliminate smudging and the need for frequent reapplication. It is applied as a blue liquid and then wiped off after one minute, leaving behind a vibrant lip color that lasts all day. The product is for individuals who want a lip color that stays in place without transferring onto drinks or other surfaces. The lip stain is available in multiple colors, including Neon Rose and more natural shades. The USPs include its smudge-proof formula, long-lasting wear, and ease of use. It is suitable for various occasions, such as batch content creation, weddings, or a nice day out. The product addresses the purchase barriers of traditional lipsticks and lip stains that require constant touch-ups and can be messy. # Visual style The ad has a UGC feel, with a casual and authentic tone. The editing style consists of static shots with smooth transitions. The production quality is a hybrid of UGC and polished commercial. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is timed to the voiceover lines. # Hooks Spoken: Female 1: Absolutely gorgeous and look, I have lip gloss on, but that's the only thing coming off, okay? Text overlay: BEST LIPSTAIN (Caption) Visual: 00:00–00:01 A close-up shot of a woman's face as she touches her lips with her fingers. She has on bright pink lip color. The background is a white door. / 00:01–00:05 The camera zooms out slightly as the woman holds up her finger to the camera. She has on bright pink lip color. The background is a white door. # Funnel stage Consideration # Pain points Traditional lipsticks and lip stains require constant touch-ups and can be messy: "You gotta get the lips pretty, but then they smudge and they're all over the place. I don't care if it said don't smudge, you don't put setting powder on them, all the tricks in the world do not work. That lipstick still comes off. It's quite annoying." # Value propositions - Convenient, smudge-proof lip color that eliminates the need for constant reapplication - Long-lasting color for confidence and convenience # Benefits - Eliminates the need for frequent reapplication - Stays in place without transferring onto drinks or other surfaces - Suitable for various occasions # Features - Smudge-proof formula - Long-lasting wear - Multiple colors available # Call to action Check that link, let me know what color you like # Social proof - "I saw this girl with the prettiest purple lip color on and I said, I don't know where I would wear purple, but that is cute." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:07 The creator applies lip gloss to her lips to demonstrate that the lip gloss is the only thing that comes off. - 00:09–00:13 The creator holds up the Wonderskin lip stain product and states that it is Neon Rose and Wonderskin. - 00:13–00:26 The creator states that lips get smudged and are all over the place, even if the product says it doesn't smudge. - 00:26–00:34 The creator states that she saw a girl with pretty purple lip color and although she doesn't know where she would wear purple, it is cute. - 00:34–00:39 The creator states that she has on Neon Rose and it lasts all day long. - 00:39–00:44 The creator states that she has to scrub her lips with cleansing balm to get the rest of it off. - 00:44–00:52 The creator states that it is perfect for her because she is able to batch content, go out for a nice wedding or day, and not have to worry about it transferring to her drink. - 00:52–00:55 The creator demonstrates how to apply the lip stain and states that you wipe it off after a minute. - 00:55–01:03 The creator states that there is no more lip tattooing, messy lipstick, or other lip stains because this one will get you right all the time. - 01:03–01:07 The creator states that they have so many different colors and if you can't do pink, you can go to a more natural shade. - 01:07–01:12 The creator encourages viewers to check the link, let her know what color they like, and she will see them in the comments.

# Ad summary A woman demonstrates the Wonderskin lip stain product. She shows how the lip stain does not smudge and lasts all day. # Brand positioning Wonderskin is presented as a brand that offers innovative lip products that solve common makeup frustrations. The brand is positioned as a solution for those seeking long-lasting, smudge-proof lip color. The ad highlights the brand's commitment to providing high-performance cosmetics that simplify the beauty routine, allowing customers to achieve a vibrant, all-day lip color with minimal effort. # Product The Wonderskin lip stain is a cosmetic product designed to provide long-lasting, smudge-proof lip color. It is applied to the lips and left on for one minute before being wiped off, leaving behind a stain that lasts all day. The product comes in various colors, including Romance, Neon Rose, Bella, Lovely, and Hayley. The lip stain is marketed towards individuals who want a lip color that stays in place and does not transfer or smudge. # Visual style The ad has a casual, UGC feel with simple editing and natural lighting. The production quality is basic, resembling a typical social media post. The pacing is consistent, with static shots and minimal transitions. The audio and visual elements are synced to the speaker's dialogue. # Hooks Spoken: 00:00–00:03 You need a lip stain that does this, doesn't smudge. Text overlay: 00:00–00:05 LIP STAIN Visual: 00:00–00:01 A woman with long dark hair, wearing a black tank top and bright pink lipstick, holds up her arm to the camera. There are three swatches of lip stain on her arm. She points to the top swatch with her finger. / 00:01–00:02 The woman holds up four Wonderskin lip stain products and one applicator. The background is a white door and a white wall. / 00:02–00:03 The camera zooms in on the woman's face as she puckers her lips. She is wearing bright pink lipstick. # Funnel stage Consideration # Pain points The pain point is the frustration of lip color that smudges and doesn't last. # Value propositions - Long-lasting lip color that doesn't smudge # Benefits - Lip stain that doesn't smudge - Lip stain that stays all day # Features - Lip stain - Smudge-proof - Various colors # Call to action Go ahead and grab yours up. # Social proof - "I finally found one from Wonderskin, y'all" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:01 The video begins with the creator showing swatches of lip stain on her arm. - 00:00–00:03 The creator asks if the viewer needs a lip stain that doesn't smudge. - 00:01–00:04 The creator shows the Wonderskin lip stain product and states that she found one from Wonderskin. - 00:04–00:12 The creator shows swatches of the new colors on her arm and wipes them off with a white cloth. - 00:09–00:14 The creator states that the viewer only has to wipe it on, leave it on for one minute, and wipe it off. - 00:14–00:17 The creator points to the swatches on her arm and states that the color she has on her lips is Neon Rose. - 00:17–00:20 The creator states that if the viewer wants their lip stain to stay all day, they should grab theirs up.

# Ad summary A woman reviews the Wonder Skin Wonder Blading Lip Mask in the shade Divine and Wonder Skin lip gloss. She demonstrates that there is no transfer from the lip color onto a glass or tissue. # Brand positioning Wonder Skin is presented as a brand creating innovative solutions for common beauty struggles. The ad focuses on transfer-resistant lip color, which implies that the brand prioritizes long-lasting and low-maintenance beauty routines. It aligns with the lifestyle of someone who values looking polished on the go. Wonder Skin aims to occupy a space in the consumer's mind as a forward-thinking brand that addresses the functional need for a long lasting product, but is also emotionally appealing because it gives its customer the security that their lip color will last through all the moments of a night out without the need for touch ups. # Product The ad features Wonder Skin's Wonder Blading Lip Mask in the shade Divine. The Lip Mask is applied to the lips as a purple, iridescent gloss, and after 30 seconds, the product is wiped off, leaving behind a vibrant red lip stain. The ad also features Wonder Skin's lip gloss as a shiny top coat for the stain. The product is positioned as transfer-resistant and is demonstrated by the reviewer kissing a wine glass and pressing a tissue to her lips with no color transfer. It is positioned as a must-have for a date night, implying that it's for people looking for long-lasting, low-maintenance lip color for special occasions. # Visual style The ad has a polished commercial aesthetic, with the woman appearing to be in a studio setting. The editing style is mostly static shots with some quick cuts. The overall aesthetic supports the intended tone of an informed customer reviewing the product. The cuts per minute are approximately 20. The product actions are timed to voiceover lines. # Hooks Spoken: 00:00–00:02 I'm so shocked every single time I use this lip stain. Visual: 00:00–00:01 The shot is a close up of a woman with long, straight black hair and pink makeup. She is wearing a white halter top and silver hoop earrings. Her facial expression is excited. The camera is stationary and in selfie-style, and the background is a solid white wall. / 00:01–00:02 The shot is a close up of the same woman. Her lips are now pink, and her expression is content as she runs her hands down her chest. The camera is stationary and in selfie-style, and the background is a solid white wall. # Funnel stage Consideration # Pain points The ad addresses the pain point of lip color transferring onto glasses or other surfaces during a date, which can be embarrassing or require frequent touch-ups. This pain point is signaled with, "There are some makeup products that you just can't leave at home for a date night." # Value propositions - The Wonder Skin lip stain is transfer resistant. - The Wonder Skin lip stain does not require touch ups. # Benefits - No transfer of lip color. - No touch ups required. # Features - Lip stain - Lip gloss # Call to action None used. # Social proof - “I'm so shocked every single time I use this lip stain” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer reviewing the product. # Storyline - 00:00–00:02 The creator begins by expressing her shock and satisfaction with the Wonder Skin Lip Stain. - 00:02–00:06 She identifies the product as the Wonder Skin Wonder Blading Lip Mask and states she is wearing the color Divine. This is a quick brand and product introduction. - 00:06–00:09 The creator notes that this product is one you can't leave home without when going on a date night. This sets up the product as a 'must have' that the audience should want to try. The 'date night' scenario also sets up a specific occasion for use. - 00:09–00:13 She shows that she leaves the product on her lips for only about 30 seconds before removing it and showing the audience the pigment that is left on her lips. This shows the application and speed of the product. - 00:13–00:18 She then highlights the importance of wearing it for a date night and puts on Wonder Skin lip gloss. This is a continued emphasis of the 'date night' occasion. - 00:18–00:23 She states that there will be no transfer of lip color, and demonstrates by kissing a glass and pressing a tissue to her lips. This action clearly demonstrates a key USP of the product. - 00:23–00:27 The creator says there is zero transfer, and emphasizes that the wearer can enjoy a full night of rose kisses and no touch ups.