How Vestiaire Collective Advertises on Meta

# Ad summary A UGC-style ad featuring a creator sharing her favorite preloved designer items she's saved on Vestiaire Collective. The ad showcases a variety of bags, clothing, and sunglasses, emphasizing the platform's ability to offer designer pieces at incredible prices. The creator encourages viewers to check out the details for these pieces in her bio. # Brand positioning Vestiaire Collective is presented as a destination for preloved and vintage designer fashion, offering access to high-end brands at a fraction of their original cost. The brand aims to occupy a space in the consumer's mind as a sustainable and affordable option for luxury goods. By featuring designer items that are not typically accessible to everyone, Vestiaire Collective promotes a sense of exclusivity and value. The brand aligns with a lifestyle that appreciates designer fashion but also values smart and conscious shopping. It pushes against the norm of buying new, instead promoting circular fashion. The brand positioning is both functional (offering affordable access to designer items) and emotional (enabling customers to express themselves through luxury fashion without breaking the bank). # Product Vestiaire Collective is a platform for buying and selling preloved and vintage designer fashion. The platform caters to fashion enthusiasts who appreciate luxury goods but are also mindful of their budget and environmental impact. The ad highlights a curated selection of designer items currently saved by the creator, including a Maison Martin Margiela 5AC leather handbag, a McQueen knit, a Ralph Lauren jacket, Prada shield sunglasses, a Phoebe Philo bag, Margiela tabis, a Vivienne Westwood top and jacket, Gucci bags, and a McQueen corset. The ad addresses the purchase barrier of high prices by showcasing items available at 'incredible prices' on Vestiaire Collective. The use occasion is implied to be anytime the customer wants to shop for designer fashion in a sustainable and affordable way. The ad tells the viewer that Vestiaire Collective is worth trying or buying from because it allows them to access designer pieces they might not otherwise be able to afford. # Visual style The ad has a hybrid aesthetic, blending a UGC feel with polished commercial elements. The editing style includes quick cuts and static shots, giving the ad a fast-paced rhythm. The production quality varies between UGC-style shots of the creator and polished shots of the products on a white background. This approach lends authenticity while also showcasing the products clearly. The pacing is fairly consistent, with quick cuts between the creator and the product shots. Visuals don't obviously sync with music or voiceover. # Hooks Spoken: Female 1: I am obsessed with scrolling Vestiaire Collective for preloved and vintage designer Text overlay: I am obsessed with scrolling / for preloved and vintage designer Visual: 00:00–00:02 / 00:02–00:04 # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the inaccessibility and high cost of designer fashion. As the creator states, "you know your girl can't buy everything," highlighting the frustration of not being able to afford all the designer items one desires. # Value propositions - Access to designer items at incredible prices - Opportunity to own unique, preloved pieces - Sustainable fashion choice by shopping secondhand # Benefits - Access to designer fashion - Incredible prices # Features - Preloved designer items - Vintage designer items # Call to action All the details for these pieces are in my bio # Social proof - "I got my own Margiela 5ac bag on Vestiaire Collective almost 10 years ago" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is communicated from the point of view of a customer sharing her personal experience and favorite items. # Storyline - 00:00–00:04,The creator, holding a mug, directly addresses the audience, stating her obsession with scrolling Vestiaire Collective for preloved and vintage designer items. The message is to establish her connection with the platform and introduce it as a source for unique fashion finds. The perspective is from the creator, presented as a relatable fashion enthusiast, and the tone is casual and friendly. This sets up the ad as a personal recommendation rather than a formal advertisement. 00:00–00:04 - 00:04–00:07,The creator acknowledges that she can't buy everything she finds, so she wants to share her favorite finds with the audience. This builds trust and positions the creator as someone who genuinely loves the platform. The perspective remains from the creator, and the tone is generous and enthusiastic. This moment progresses the narrative by transitioning from personal enjoyment to sharing with the audience. 00:04–00:07 - 00:07–00:09,The creator transitions to showcasing images of items currently in her 'saves' on Vestiaire Collective. The message is to give a preview of the variety of designer items available on the platform. The perspective remains from the creator, and the tone is excited and anticipatory. This moment progresses the narrative by setting the stage for a more detailed look at specific items. 00:07–00:09 - 00:09–00:41,The creator presents specific items from her saved list on Vestiaire Collective, providing details on items like a Maison Martin Margiela bag, a McQueen knit, a Ralph Lauren jacket, and more. The intention is to highlight the range and quality of designer pieces available. The perspective remains from the creator, and the tone is enthusiastic and knowledgeable, acting as a personal shopper. This moment progresses the narrative by focusing on the benefits of using Vestiaire Collective, like great prices and unique finds. 00:09–00:41 - 00:41–00:43,The creator returns to directly addressing the audience, directing them to her bio for more details on the pieces she mentioned. The message is to encourage engagement and exploration of the platform. The perspective remains from the creator, and the tone is friendly and inviting. This moment progresses the narrative by providing a clear call to action for the audience. 00:41–00:43

# Ad summary This ad for Vestiaire Collective features a woman showing off different outfits while a hand holding a phone scans her and shows the prices of each item. # Brand positioning Vestiaire Collective is presented as a platform for buying and selling pre-owned luxury fashion items. The brand aims to occupy the space of accessible luxury, offering high-end fashion at affordable prices. The brand promotes sustainability by encouraging the reuse of fashion items. Vestiaire Collective positions itself as a solution for consumers who desire luxury goods without the high price tag, pushing against the norm of buying new, expensive items. # Product Vestiaire Collective is an online platform for buying and selling pre-owned luxury fashion items. The platform allows users to access a wide range of designer clothing, shoes, bags, and accessories at prices lower than retail. The ad highlights the affordability of luxury items through Vestiaire Collective, showcasing various outfits and their corresponding prices. The platform addresses the purchase barrier of high costs associated with luxury fashion by offering a marketplace for pre-owned items. The ad emphasizes that Vestiaire Collective provides access to luxury fashion at prices that are more accessible to a broader audience. # Visual style The ad has a clean, modern aesthetic with bright lighting and a focus on the outfits. The editing style is simple, with quick cuts between outfits and the phone scanning them. The production quality is polished, giving it a commercial feel. The pacing is fast, with cuts timed to the music beats. # Hooks Text overlay: 00:01–00:03 Miu Miu 520€ Visual: 00:00–00:03 A woman stands in front of a white door with molding, wearing a brown coat, white shirt, patterned pants, and black heels. She holds a beige woven bag. A hand with red nail polish holds a phone in front of her, framing her in the phone's screen. The phone screen displays a white box with a red "V" logo and the text "Miu Miu 520€". The background includes a wooden floor, a small wooden chair, and a white wall. # Funnel stage Consideration # Pain points The high cost of luxury fashion items makes them inaccessible to many consumers. # Value propositions - Luxury fashion at accessible prices - Sustainable fashion through reuse # Benefits - Affordable prices for luxury items - Access to a wide range of designer brands # Features - Pre-owned luxury fashion items - Online platform for buying and selling # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing different outfits. # Storyline - 00:00–00:03 00:00–00:03 A woman stands in front of a white door, wearing a brown coat, white shirt, patterned pants, and heels. She holds a beige bag. A hand holding a phone appears in the frame, scanning her outfit. - 00:03–00:08 00:03–00:08 The woman is now wearing a green shirt, jeans, and leopard print heels, carrying a gold bag. The hand holding the phone scans her outfit again. - 00:08–00:13 00:08–00:13 The woman is wearing a leopard print sweater, white turtleneck, jeans, blue loafers, and a blue hat, carrying a red bag. The hand holding the phone scans her outfit for the last time.

# Ad summary This ad showcases a variety of pre-loved luxury fashion items available for purchase on Vestiaire Collective, highlighting winter essentials. # Brand positioning Vestiaire Collective is presented as a destination for buying and selling pre-loved luxury fashion. The brand positions itself as a marketplace where consumers can access high-end fashion items at a reduced price, promoting sustainability by giving luxury items a second life. The brand aligns with values of affordability, sustainability, and access to luxury, appealing to consumers who want to participate in high fashion without the full price tag or environmental impact. Vestiaire Collective challenges the traditional norms of luxury retail by offering a platform for resale, making luxury more accessible and environmentally conscious. # Product The ad features a curated selection of 'winter essentials' from Vestiaire Collective. These include a black oval-shaped handbag covered in rhinestones, a blue rectangular handbag with a silver 'H' logo, a white patent leather handbag with a top handle and silver charm, and a pair of blue satin high heels adorned with rhinestones. Each item represents a different style and use case, catering to various fashion preferences. The products are presented as high-quality, pre-loved items that offer a more sustainable and affordable way to access luxury fashion. The ad aims to highlight the variety and quality of items available on Vestiaire Collective, encouraging viewers to explore the platform for their winter fashion needs. # Visual style The ad features a clean, minimalist aesthetic with a focus on showcasing the luxury fashion items. The production quality is high, with studio-shot lighting and a soft color palette. The visual motif is a product showcase, with each item carefully positioned to highlight its design and features. The image treatment includes background removal and color grading to create a cohesive and visually appealing composition. The typography is clean and legible, complementing the overall aesthetic. The style is designed to be scannable and eye-catching in a social media feed, appealing to users interested in luxury fashion. # Hooks Headline: Save on Winter Essentials # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the high cost of luxury fashion, making it inaccessible to many consumers. # Value propositions - Access to luxury fashion at a reduced price by buying pre-loved items. # Benefits - Save on Winter Essentials # Features - Pre-loved fashion items # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its platform for buying and selling pre-loved luxury fashion and highlighting the availability of winter essentials. # Storyline - The ad opens with the brand name 'Vestiaire Collective' and the tagline 'BUY & SELL PRE-LOVED FASHION,' immediately establishing the brand's identity and purpose. This is from the brand's perspective, introducing itself to the audience and setting the stage for what the platform offers. - The ad then highlights 'Save on Winter Essentials,' which is from the brand's perspective, enticing viewers with the promise of affordable luxury fashion for the winter season. This message is designed to capture the viewer's attention and encourage them to explore the featured products. - The ad showcases a curated selection of luxury fashion items, including handbags and shoes, visually demonstrating the variety and quality of products available on Vestiaire Collective. This is from the brand's perspective, showing the audience what they can find on the platform and highlighting the appeal of pre-loved luxury fashion.

# Ad summary A woman sits on a couch and shows three different work bags that are under $500. She shows the Polène Cyme, the Fendi Baguette, and the Gucci Bamboo. # Brand positioning The brand is presented as a curator of affordable luxury, specifically focusing on work bags. It positions itself against the norm that work bags have to be expensive, offering alternatives that are both stylish and budget-friendly. The brand aligns with values of practicality and accessibility, promoting a lifestyle where one can enjoy high-end fashion without breaking the bank. The brand pushes against the idea that luxury is synonymous with high prices, offering functional and stylish options for the everyday professional. # Product The ad features three distinct work bags, each presented as an affordable alternative to expensive designer options. The first is the Polène Cyme, a large brown tote bag spacious enough to hold a laptop, umbrella, and notebook, with room to spare. The second is the Fendi Baguette, a smaller, vintage-style bag with the brand's logo pattern. The third is the Gucci Bamboo, a black leather tote with bamboo handles. All three bags are presented as stylish and functional options for elevating a morning commute without exceeding a $500 budget. The ad addresses the purchase barrier of high cost by showcasing these more accessible alternatives. # Visual style The ad has a polished UGC feel, with a clean and well-lit setting. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a professional yet approachable tone. The pacing is consistent, with a moderate number of cuts per minute. # Hooks Spoken: Female 1: Who said work bags have to be expensive? / Female 1: Here are three bags under five hundred that will instantly elevate your morning commute. Text overlay: 00:00–00:05 / Here are three bags under five hundred / that will instantly elevate your morning commute. Visual: 00:00–00:05: A woman with long dark hair, wearing a white top, blue jeans, and a black leather jacket, sits on a light-colored couch in front of a bookshelf. She holds a small black object in her hand and gestures with it as she speaks. Three bags are arranged on the couch around her: a brown patterned Fendi bag, a brown leather tote, and a black bag with bamboo handles. # Funnel stage Consideration # Pain points The ad addresses the frustration of expensive work bags by offering stylish and functional alternatives under $500. "Who said work bags have to be expensive?" # Value propositions - Stylish and functional work bags under $500 - Affordable luxury for the everyday professional # Benefits - Instantly elevate your morning commute - Affordable alternatives to expensive designer bags # Features - Polène Cyme: Spacious enough to hold a laptop, umbrella, and notebook, with room to spare - Fendi Baguette: Vintage style - Gucci Bamboo: Bamboo handles # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing affordable work bag options. # Storyline - 00:00–00:01 The ad begins with a woman sitting on a couch, holding a small object, and questioning the assumption that work bags must be expensive. - 00:01–00:05 She introduces three bags under $500 that can instantly elevate a morning commute, setting the stage for the product showcase. - 00:05–00:12 She presents the Polène Cyme, showing a screenshot from Vestiaire Collective, and demonstrates its spaciousness by placing a laptop, umbrella, and notebook inside, emphasizing that there's still room for more. - 00:12–00:15 She introduces the Fendi Baguette, showing a screenshot from Vestiaire Collective, and displays the bag. - 00:15–00:18 She introduces the Gucci Bamboo, showing a screenshot from Vestiaire Collective, and displays the bag.

# Ad summary This ad for Vestiaire Collective showcases winter favorites, including handbags and watches, against a snowy background. The ad promotes offers on boots, bags, coats, and more. # Brand positioning Vestiaire Collective is presented as a destination for buying and selling pre-loved fashion. The brand positions itself as a place to find offers on items like boots, bags, and coats, suggesting a focus on accessible luxury and sustainable fashion consumption. The brand's name and tagline, "PRE-LOVED FASHION KAUFEN & VERKAUFEN," reinforce its commitment to the resale market. # Product The ad features a red Balenciaga handbag with a prominent "B" logo and a gold chain strap. The bag appears to be made of leather or a similar material with a glossy finish. A gold wristwatch with a square face is also showcased, resting on a white, fluffy surface that resembles snow. The ad highlights these items as part of a selection of "Winterfavoriten" (winter favorites), suggesting they are fashionable and desirable accessories for the season. # Visual style The ad has a polished, commercial aesthetic with a clean and simple presentation. The editing style is static, with no cuts or transitions. The production quality is high-end, with attention to detail in the lighting and textures. The pacing is slow and consistent, with a focus on showcasing the products in a visually appealing manner. # Hooks Text overlay: 00:00–00:07: Spare bei Winterfavoriten / 00:00–00:07: Vestiaire Collective / 00:00–00:07: PRE-LOVED FASHION KAUFEN & VERKAUFEN Visual: 00:00–00:07: A red Balenciaga handbag is positioned in the center of the frame, with a gold wristwatch to its right, both resting on a white, fluffy surface. The background is black with animated white snowflakes falling. The brand logo, "Vestiaire Collective," and the tagline, "PRE-LOVED FASHION KAUFEN & VERKAUFEN," are displayed at the bottom of the frame in a serif font. The lighting is bright, highlighting the textures and colors of the products. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Affordable access to luxury fashion through pre-loved items - Opportunity to save on essential winter fashion items # Benefits - Savings on winter favorites - Access to a variety of fashion items # Features - Pre-loved fashion - Offers on boots, bags, coats, and more # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing products and offers. # Storyline - 00:00–00:07 00:00–00:07: The ad opens with a static shot of a red Balenciaga handbag and a gold wristwatch against a snowy background. Text overlays appear promoting winter favorites and offers on various fashion items.

# Ad summary A woman showcases and styles a pair of white jeans from Vestiaire Collective, discussing the process of finding the perfect style. # Brand positioning Vestiaire Collective is presented as a premium platform for buying and selling pre-owned luxury fashion items. The brand emphasizes sustainable fashion, offering a curated marketplace where unique, high-quality pieces can be discovered. The focus is on giving coveted items a second life, appealing to discerning customers who value both style and sustainability. # Product The featured product is a pair of white, wide-leg jeans, specifically identified as "raey jeans from 2022." These jeans are noted for their particular cut, which the woman in the ad appreciates for its stylish appearance. She mentions having previously purchased the same jeans in blue, but returned them, indicating that color is a key consideration. The jeans are presented as a secondhand treasure found on Vestiaire Collective, highlighting the brand's unique finds. # Visual style The ad has a casual, UGC-style aesthetic, typical of social media content. It's shot in a brightly lit home setting with static camera work, creating a simple, relatable feel. The editing is straightforward with basic cuts to transition between outfits. The pacing is moderate and conversational, syncing with the spoken narrative. # Hooks Spoken: 00:00–00:03 You know that feeling of the one that got away? Text overlay: 00:00–00:03 You know that feeling of the one that got away (caption box) Visual: 00:00–00:03 The shot is a medium shot of a light-skinned woman with blonde hair wearing a white t-shirt and white wide-legged jeans. She is standing in what seems to be a living room with a Christmas tree on her right and a blue cabinet with books and decorations behind her. The camera is stationary. # Funnel stage Consideration # Pain points The pain point is the feeling of regret over missing out on a desired fashion item, described as "that feeling of the one that got away." # Value propositions - Shopping on secondhand allows the woman to find unique, high-quality pieces that she can't find anywhere else. # Benefits - Shopping on secondhand allows the woman to find the perfect one. # Features - Raey Jeans from 2022 - Wide legged # Call to action None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer sharing her experience and styling of jeans bought from Vestiaire Collective. # Storyline - 00:00–00:03 00:00–00:03 The woman starts by fastening the button of her white jeans and tells the audience they know that feeling of the one that got away. - 00:03–00:06 00:03–00:06 She mentions she managed to find them on Vestiaire Collective and says these raey jeans are from 2022. - 00:06–00:08 00:06–00:08 She explains she bought them in blue and sent them back. - 00:08–00:12 00:08–00:12 The woman fastens her belt, adds a gray sweater and mentions as she's been thinking about how great white jeans look and she's thought about this particular cut and having them in white. - 00:14–00:16 00:14–00:16 She adds a pair of black stockings and admits sometimes she is a slow shopper. - 00:16–00:19 00:16–00:19 Showing a pair of burgundy shoes, the woman explains trying new things, she wants to find that perfect one. - 00:19–00:25 00:19–00:25 She puts on a gray blazer, puts her hands in her pockets, and says shopping on secondhand allows her to do this. She wraps it up by mentioning these jeans will be another one of her Vestiaire Collective treasures and waves goodbye.

# Ad summary This ad for Vestiaire Collective features a red purse and gold watch against a snowy background. Text overlays highlight winter favorites and offers on boots, bags, coats, and more. # Brand positioning Vestiaire Collective is presented as a destination for buying and selling pre-loved fashion items. The brand positions itself as a place to find deals on high-end items like bags, boots, and coats. The brand promotes sustainability by encouraging the reuse of fashion items, appealing to environmentally conscious consumers. The brand aims to occupy a space in the consumer's mind as a marketplace for luxury and designer goods at discounted prices, promoting a lifestyle of sustainable fashion consumption. # Product The ad features a red Balenciaga purse with a gold-tone logo and chain strap, alongside a gold-tone rectangular watch with a white fur pompom. The purse is shown as a stylish, high-end accessory, while the watch is presented as a classic and elegant timepiece. The ad highlights that these items, along with boots and coats, are available on Vestiaire Collective. The ad implies that the products are pre-loved, offering a more affordable way to access luxury fashion. The ad encourages viewers to explore the available offers and consider purchasing these items through Vestiaire Collective. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the products in a visually appealing manner. The editing style is static, with no cuts or transitions. The production quality is high, with attention to detail in lighting and textures. The visual motif is the animated falling snow, creating a wintery and festive atmosphere. The pacing is slow and consistent, allowing viewers to focus on the products and text overlays. # Hooks Text overlay: 00:00–00:07: Spare bei Winterfavoriten Visual: 00:00–00:03: A red Balenciaga purse with a gold-tone logo and chain strap is positioned next to a gold-tone rectangular watch with a white fur pompom. The items are placed on a white surface against a black background with animated falling snow. The lighting is bright, highlighting the textures and colors of the products. The camera is stationary, providing a clear view of the items. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wanting to access luxury fashion items but being deterred by the high cost. # Value propositions - Affordable luxury: Access high-end fashion items without paying full price. - Sustainable fashion: Promote reuse and reduce environmental impact by buying pre-loved items. # Benefits - Savings on winter favorites - Access to luxury fashion at discounted prices # Features - Pre-loved fashion - Offers on boots, bags, coats, and more # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and offers. # Storyline - 00:00–00:03 The ad opens with a static shot of a red purse and gold watch against a snowy background. - 00:03–00:07 Text overlays appear, promoting savings on winter favorites and offers on various fashion items. - 00:07–00:07 The ad concludes with the Vestiaire Collective logo and tagline, reinforcing the brand's identity as a marketplace for pre-loved fashion.

# Ad summary This ad promotes Vestiaire Collective, a platform for buying and selling pre-owned luxury fashion items. The ad features a woman standing in her closet, holding a vintage Fendi bag and a Coach vanity bag. She explains that she has many items in her wardrobe that she doesn't wear or use enough, and encourages viewers to sell their unused items on Vestiaire Collective to make money for their next luxury purchase. # Brand positioning Vestiaire Collective is presented as a platform for buying and selling pre-owned luxury fashion items. The brand aims to occupy the space of sustainable and accessible luxury, promoting the values of circular fashion and making high-end items available to a wider audience. The brand pushes against the norm of buying new luxury items, instead encouraging consumers to give their pre-owned items a second life and make money in the process. The brand positioning is both functional (providing a platform for buying and selling) and emotional (appealing to consumers who value sustainability and accessibility). # Product Vestiaire Collective is a platform for buying and selling pre-owned luxury fashion items. The platform is for anyone who has luxury items in their wardrobe that they no longer use, as well as those looking to purchase luxury items at a lower price point. The platform allows users to sell their items and make money for their next luxury purchase. The ad addresses the purchase barrier of luxury items being too expensive by offering a way to buy them pre-owned at a lower price. The ad also addresses the issue of unused items sitting in wardrobes, encouraging viewers to sell them instead of letting them gather dust. # Visual style The ad has a polished UGC feel, with natural lighting and a clean background. The editing style is simple, with static shots and smooth transitions. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is good, with the cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 It's January, it's a fresh new year, so it's the perfect time to have a wardrobe clear out on Vestiaire Collective. Visual: 00:00–00:02 A woman with long brown hair, wearing a white shirt and a tan blazer, stands in front of a closet. She holds a small Coach handbag in her left hand and a Fendi bag in her right hand. A blue Tiffany & Co. shopping bag is visible in the background. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points Having luxury items in your wardrobe that you no longer use. # Value propositions - Turn unused luxury items into cash for your next purchase - Access luxury fashion at a more affordable price point - Participate in sustainable fashion by giving pre-owned items a second life # Benefits - Make money from unused items - Buy luxury items at a lower price - Sustainable fashion # Features - Platform for buying and selling pre-owned luxury fashion items # Call to action Head over to Vestiaire Collective # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who uses the product. # Storyline - 00:00–00:02 00:00–00:02 The video begins with a woman holding two handbags and stating that it's January, a fresh new year, and the perfect time to have a wardrobe clear out on Vestiaire Collective. This is the opening hook, setting the context and introducing the brand. - 00:02–00:08 00:02–00:08 The woman states that she has so many items in her wardrobe that she doesn't wear or use enough. This highlights the problem that the product solves. - 00:08–00:15 00:08–00:15 The woman explains that instead of letting the items sit there and gather dust, she may as well make a little bit of money from them. This presents the solution that the product offers. - 00:15–00:23 00:15–00:23 The woman shows a vintage Fendi bag and a Coach vanity bag, stating that she loves them but can't remember the last time she wore them. This provides specific examples of items that could be sold on the platform. - 00:23–00:31 00:23–00:31 The woman encourages viewers to head over to Vestiaire Collective and make some money for their next luxury purchase. This is the call to action, prompting viewers to take the next step.

# Ad summary This ad for Vestiaire Collective promotes a limited-time 48-hour price drop on pre-loved fashion items. The image features three different designer handbags against a clean white background, with the offer overlaid in a modern, minimalist style. # Brand positioning Vestiaire Collective is presented as a destination for buying and selling pre-loved luxury fashion. The brand positions itself as a marketplace where consumers can access high-end designer items at potentially lower prices, promoting sustainability and circular fashion by giving pre-owned goods a new life. The brand's tone is sophisticated and modern, aligning with the luxury fashion category while also appealing to environmentally conscious consumers. It pushes against the traditional norms of buying new, expensive items by offering a curated selection of pre-owned alternatives. # Product The ad features three distinct pre-loved designer handbags. The first bag, on the left, is an orange Balenciaga bag with a rounded shape, visible hardware, and dual top handles. The second bag, in the center, is a green Hermès Kelly bag with a structured trapezoidal shape, a single top handle, and a metal clasp closure. The third bag, on the right, is a black leather tote bag with a rectangular shape and dual top handles. The ad highlights the availability of these pre-loved designer items on Vestiaire Collective, suggesting that customers can find unique and stylish pieces at potentially reduced prices. The ad addresses the purchase barrier of high prices often associated with designer goods by offering a selection of pre-loved options. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality appears to be studio-shot, with even lighting and a neutral background. The image treatment includes background removal to isolate the products and create a clean aesthetic. The typography is large and bold, ensuring scannability in-feed. The overall style contrasts with the often cluttered and visually noisy content found on social media platforms, aiming to stand out and capture attention. # Hooks Headline: 48-hour Price Drops # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of high prices associated with designer fashion by offering pre-loved items at potentially lower prices. The "48-hour Price Drops" headline signals that these items are available at a discount for a limited time, making luxury fashion more accessible. # Value propositions - Access to designer fashion at discounted prices during the limited-time price drop event. - Opportunity to buy and sell pre-loved fashion, promoting sustainability and circular economy. # Benefits - Access to designer fashion at potentially lower prices - Opportunity to participate in sustainable and circular fashion # Features - Pre-loved designer handbags - Limited-time price drops # Call to action None used. # Point of view - Brand: The brand is presenting the offer and showcasing the products available on its platform. # Storyline - The ad opens with the headline "48-hour Price Drops," immediately grabbing attention and conveying a sense of urgency. This is the brand announcing a limited-time sale event to attract potential buyers looking for deals on pre-loved fashion items. The message is from the brand's perspective, informing the audience about the promotion and encouraging them to take advantage of the offer. - The image then showcases three different designer handbags, visually representing the variety and quality of items available on Vestiaire Collective. This is the brand demonstrating the types of products that customers can find on their platform, emphasizing the availability of high-end fashion items in the pre-loved market. The message is from the brand's perspective, highlighting the product selection and enticing viewers to explore the platform. - The ad concludes with the brand's logo and tagline, "Vestiaire Collective BUY & SELL PRE-LOVED FASHION," reinforcing the brand's identity and core value proposition. This is the brand reiterating its mission and inviting viewers to participate in the circular fashion economy by buying or selling pre-loved items. The message is from the brand's perspective, solidifying its position as a marketplace for pre-owned luxury goods.

# Ad summary This image ad for Vestiaire Collective promotes a 48-hour price drop on pre-loved fashion items. The ad features two designer handbags against a clean white background, with the headline '48-hour Price Drops' and the brand's tagline 'Buy & Sell Pre-Loved Fashion'. # Brand positioning Vestiaire Collective is presented as a marketplace for buying and selling pre-loved luxury fashion items. The brand positions itself as a destination for accessing high-end designer goods at potentially lower prices, promoting sustainability by encouraging the reuse of fashion items. The brand aims to occupy a space in the consumer's mind as a responsible and accessible way to engage with luxury fashion, appealing to those who value both style and environmental consciousness. The brand pushes against the norm of buying new, emphasizing the value of pre-owned items. # Product The ad features two pre-loved designer handbags. On the left is a small, woven, half-moon shaped bag with a brown handle and the name 'Chloe' woven into the front. On the right is a straw tote bag with brown leather handles and a brown leather patch displaying the 'LOEWE' logo. The bags are presented as examples of the high-end fashion items available on Vestiaire Collective. The ad highlights the opportunity to acquire these items at reduced prices during a limited 48-hour price drop, addressing the purchase barrier of high cost associated with luxury goods. # Visual style The ad has a clean and minimalist visual style. The product photography is well-lit and focuses on the details of the handbags. The color palette is neutral, with the brown tones of the bags contrasting against the white background. The typography is simple and legible, contributing to the overall sense of sophistication. # Hooks Headline: 48-hour Price Drops # Funnel stage Bottom of funnel (Conversion) # Pain points The high cost of designer fashion is a barrier to entry for many consumers. # Value propositions - Access to designer fashion at reduced prices during the limited 48-hour price drop. # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its offerings and promoting a limited-time sale. # Storyline - The ad opens with the headline '48-hour Price Drops,' immediately grabbing attention and creating a sense of urgency. The brand is telling the audience that there is a limited-time opportunity to save money. - The image then showcases two designer handbags, visually representing the type of luxury items available on the platform. The brand is showing the audience the kinds of products they can expect to find. - Finally, the ad concludes with the brand name 'Vestiaire Collective' and the tagline 'Buy & Sell Pre-Loved Fashion,' reinforcing the brand's identity and core offering. The brand is telling the audience what they do and what their mission is.

# Ad summary This ad promotes Vestiaire Collective's 48-hour price drops on pre-loved fashion items. The image features two designer handbags against a clean background, emphasizing the brand's offering of luxury goods at reduced prices for a limited time. # Brand positioning Vestiaire Collective is presented as a destination for buying and selling pre-loved fashion items. The brand positions itself in the luxury resale market, offering access to high-end designer goods at potentially lower prices. The brand promotes sustainability by encouraging the reuse of fashion items, appealing to environmentally conscious consumers. The brand's tone is sophisticated and aspirational, aligning with the luxury fashion category while also emphasizing accessibility through its resale model. Vestiaire Collective pushes against the traditional norms of buying new, expensive items by offering a curated selection of pre-owned luxury goods. # Product The ad features two pre-loved designer handbags. The first bag is a small, rectangular Fendi handbag with a brown and black repeating logo pattern and a dark brown leather strap and a silver Fendi logo buckle. The second bag is a cream-colored, structured Dior handbag with a top handle and silver hardware, including a Dior charm hanging from the handle. The bags are presented as luxury items available through Vestiaire Collective, emphasizing the opportunity to purchase designer goods at potentially reduced prices. The ad highlights the availability of pre-loved fashion, suggesting a sustainable and cost-effective way to access high-end items. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the products against a bright, neutral background. The production quality appears to be high, with well-lit and professionally photographed images of the handbags. The visual motif includes a repeating "48h" pattern in the background, reinforcing the limited-time offer. The image treatment includes background removal and color correction to ensure the products stand out. The typography is large and bold, making the headline easily scannable. The overall style is designed to be eye-catching and informative, fitting seamlessly into a social media feed. # Hooks Headline: 48-hour Price Drops # Funnel stage Bottom of funnel # Pain points The ad addresses the pain point of the high cost of luxury fashion by offering access to pre-loved items at discounted prices. # Value propositions - Access to luxury fashion at reduced prices for a limited time - Sustainable fashion choice through buying and selling pre-loved items # Benefits - Access to luxury fashion at potentially lower prices - Sustainable fashion choice through buying and selling pre-loved items # Call to action None used. # Point of view - Brand: The brand is communicating the availability of a limited-time price drop on pre-loved fashion items. # Storyline - The ad begins by announcing a "48-hour Price Drops" event, immediately grabbing the viewer's attention with a limited-time offer. This is told from the brand's perspective to create a sense of urgency and excitement around the sale. - The ad then showcases two designer handbags, visually representing the types of luxury items available on Vestiaire Collective. This is shown from the brand's perspective to highlight the quality and desirability of the products offered. - The ad concludes by displaying the Vestiaire Collective logo and tagline, "BUY & SELL PRE-LOVED FASHION", reinforcing the brand's identity and core offering. This is told from the brand's perspective to encourage viewers to explore the platform for buying and selling pre-owned luxury goods.

# Ad summary This ad promotes selling on Vestiaire Collective. A woman provides three steps to sell your items on Vestiaire Collective. The steps are to snap good photos, price it smart, and don't forget the details. # Brand positioning Vestiaire Collective is presented as a platform that makes it easy to turn your closet into cash. The brand is positioned as a way to buy more fashion pieces using the money from selling clothes that are in your closet. By selling pieces on the platform, buyers can trust that they will receive quality goods, because buyers love honesty. Also, the platform is designed to help the consumer to price their pieces smartly and competitively. Overall, Vestiaire Collective makes it easy for their customer to stay on top of their fashion game by getting rid of the old to make way for the new. # Product Vestiaire Collective is a platform where one can buy and sell designer fashion pieces. It has a variety of features that make selling and buying easier. You can search items that are similar to what you are selling to make sure you are pricing it at a competitive rate. The platform uses natural light and clean backgrounds, which helps show every angle of the piece, including the flaws, because buyers love honesty. You can also provide details of the item, such as size and fabric and why you are letting it go, to give the buyer all the information they need to be confident about buying. The product solves purchase barriers by making it easy for people to get extra cash for new pieces. # Visual style The visual style is UGC, and is filmed with natural light to make it appear more authentic. The cuts are quick and the video is fast-paced. # Hooks Spoken: Vuoi trasformare il tuo armadio in denaro? / Vendere su Vestiaire Collective è più facile di quanto pensi! Text overlay: 00:00–00:03 / 00:02–00:04 Vendere su Vestiaire Collective è più facile di quanto pensi! Visual: 00:00–00:05 A woman with blonde hair pulled back is centered in the frame, speaking directly to the camera. She is wearing a navy blue zip-up sweatshirt with light-wash jeans. The background includes a tan armchair, a white side table, a rack of clothing, and a wall that is half white and half red. # Funnel stage Consideration # Pain points The pain point is wanting a new fashion item but not having the budget. # Value propositions - You get space for new pieces and extra cash in your pocket. # Benefits - More eyes - Faster sales - More confident buyers - Space for new pieces - Extra cash in your pocket # Features - Natural light - Clean background - Details on sizing - Details on fabric - Details on why you're letting it go # Call to action None used. # Point of view - Customer 100% – The ad is told from the perspective of a user of the platform, with a casual tone. # Storyline - 00:00–00:01 A woman addresses the viewer directly to ask if they want to turn their closet into cash. - 00:01–00:03 She says that selling on Vestiaire Collective is easier than you think, while communicating that the platform is simple to use. - 00:03–00:05 She introduces step one, to snap good photos. The ad is explaining the process of selling on Vestiaire Collective. - 00:05–00:07 She provides visual examples of good photos, and says to use natural light and a clean background, demonstrating how to take effective photos for listings. - 00:07–00:12 She says to show every angle, including any tiny flaws, communicating that honesty is important when using the platform. - 00:13–00:14 She introduces step two, to price it smart. She gives another process point. - 00:14–00:16 She says to check what similar pieces have sold for, showing that she is demonstrating how to maximize sales. - 00:16–00:17 The screen shows what a suggested price would look like in the app, showing the user interface of the app. - 00:17–00:19 She says that competitive pricing means more eyes and faster sales, emphasizing the importance of pricing the item at a competitive rate. - 00:19–00:21 She introduces step three, to not forget the details. She gives another process point. - 00:21–00:24 She says size, fabric, and why you're letting it go, explaining what details are important to mention. - 00:24–00:27 She says the more info, the more confident the buyers feel, emphasizing honesty and the transparency of the app. - 00:27–00:31 She says now I got space for new pieces and extra cash in my pocket, emphasizing the ability to buy new pieces through the money earned from selling on Vestiaire Collective. - 00:31–00:32 She ends by saying win-win with Vestiaire Collective.

# Ad summary This ad for Vestiaire Collective promotes an end-of-season sale from January 7-25. The ad features a red purse and a gold watch. # Brand positioning Vestiaire Collective is presented as a platform to buy and sell pre-loved fashion. The ad emphasizes the opportunity to acquire luxury items, as suggested by the high-end purse and watch, while also promoting sustainability by focusing on pre-owned fashion. The brand positions itself as a destination for those seeking value, selection, and luxury within the pre-owned fashion market. # Product The ad features two key products. The first is a bright red leather purse with an angular shape and a gold-tone metal 'B' logo prominently displayed on the front flap. The purse has a chain strap. The second product is a gold wristwatch with a rectangular face. Both items appear to be luxury goods. The ad emphasizes the 'End of Season Sale', suggesting a limited-time opportunity to purchase these items at a reduced price. The ad addresses the potential purchase barrier of high cost by promoting a sale on pre-loved luxury fashion items. # Visual style The ad has a highly polished, studio-shot appearance. The visual motif is winter, with snow falling in the background and the products staged on a snowy surface. There is background removal so the background is completely black. The typography is large and bold. The style contrasts the platform by being a high-design ad. # Hooks Headline: End of Season Sale # Funnel stage Middle of funnel (Consideration) # Pain points Potential customers may feel discouraged by the high cost of luxury fashion items. # Value propositions - "End of Season Sale" implies a reduced price on desirable items, increasing their appeal. # Call to action BUY & SELL PRE-LOVED FASHION # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, advertising the End of Season Sale for Vestiaire Collective. # Storyline - The ad shows a high-end red purse and a gold watch against a snowy backdrop. This intends to create an aspirational and luxurious mood while suggesting it's the end of the winter season. The viewer sees the products in a seasonal context, presumably to align with the sale. - The ad then highlights the 'End of Season Sale' dates and the brand name, Vestiaire Collective. This informs the viewer of the limited-time sale event and introduces the brand as a platform for pre-loved fashion. The brand is providing key information about the offer. - The ad concludes with a call to action to 'BUY & SELL PRE-LOVED FASHION'. The brand encourages users to engage with Vestiaire Collective, whether they want to buy or sell items, making it clear that the brand offers both services.

# Ad summary An image ad for Vestiaire Collective promoting their end-of-season sale. The ad features a variety of pre-loved luxury fashion items including bags and shoes. # Brand positioning Vestiaire Collective is presented as a destination for buying and selling pre-loved luxury fashion. The brand aims to occupy a space in the consumer's mind that values sustainability and accessibility in high-end fashion. By focusing on pre-owned items, it promotes the values of recycling and extending the life cycle of luxury goods. Vestiaire Collective likely pushes against the norm of buying brand new, often promoting a more eco-conscious approach to fashion consumption. The brand positioning is both emotional (sustainability, smart luxury) and functional (access to luxury at a lower price point). # Product The ad features a curated selection of pre-loved luxury fashion items. There is a small, rounded black bag covered in silver rhinestones, a square-shaped blue bag with a silver "H" logo, a structured white bag with silver hardware and charm detail, and a pair of blue satin heeled mules with crystal embellishments. The products are presented as being in good condition, emphasizing the idea that pre-loved doesn't mean lower quality. The ad highlights the opportunity to purchase designer items at a potentially lower price during the end-of-season sale. The selection and presentation suggests that the products are for fashion-conscious consumers looking for luxury items. # Visual style The ad has a clean and polished studio-shot aesthetic. The visual motifs include a curated product flatlay on a gradient background. The image treatment features bright, even lighting and subtle color grading to enhance the vibrancy of the products. The typography is integrated in a classic and legible style. The overall style is high-design and aims to convey a sense of luxury and sophistication. # Hooks Headline: End of Season Sale # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the perspective of Vestiaire Collective, promoting their end-of-season sale and highlighting their pre-loved luxury fashion offerings. # Storyline - The ad opens with the headline "End of Season Sale," immediately grabbing attention and signaling a limited-time offer. This message is conveyed from the brand's perspective, aiming to incentivize immediate action by highlighting the opportunity to save money on luxury items. - The next beat specifies the sale dates, "7-25 January", providing a clear timeframe for the promotion. This information comes directly from the brand and serves to create urgency by emphasizing the sale's limited availability. - The main portion of the ad features a curated selection of luxury fashion items, including bags and shoes. This display is from the brand's POV, showcasing the types of products available on their platform and enticing viewers with desirable goods. - The ad concludes with the Vestiaire Collective logo and tagline, "BUY & SELL PRE-LOVED FASHION," reinforcing the brand's identity and core service. This final message is from the brand, solidifying its position as a platform for sustainable luxury fashion.

# Ad summary This ad for Vestiaire Collective showcases a variety of pre-loved designer fashion items, including handbags and shoes from brands like Prada, Alaïa, and Coperni. The ad features a hand holding up each item against a clean white background, with the brand name displayed below. The overall aesthetic is bright and stylish, emphasizing the high-end nature of the pre-loved fashion available on Vestiaire Collective. # Brand positioning Vestiaire Collective is presented as a destination to buy and sell pre-loved designer fashion. The brand positions itself in the luxury resale market, offering access to high-end items from well-known designers at potentially lower prices. The ad emphasizes style and exclusivity, aligning with a fashion-conscious lifestyle. Vestiaire Collective pushes against the norm of buying new by promoting sustainability and circular fashion, appealing to consumers who value both luxury and environmental responsibility. The brand positioning is both functional (offering a marketplace for buying and selling) and emotional (providing access to coveted designer items). # Product The ad features a curated selection of pre-loved designer fashion items available on Vestiaire Collective. These include handbags and shoes from brands like Prada, Alaïa, Coperni, Khaite, and Courrèges. The items are shown in detail, highlighting their design and quality. The products are for fashion-conscious individuals who appreciate luxury brands and unique styles. The ad addresses the purchase barrier of high prices by offering these items pre-loved, making them more accessible. The ad showcases the variety and style of items available on the platform, encouraging viewers to explore and find their next statement piece. # Visual style The ad has a clean and polished aesthetic with a bright, solid white background. The editing style consists of quick cuts between different designer items. The production quality is high-end, giving the ad a commercial feel. The visual motif is the consistent presentation of items held up by a hand against the white background. The pacing is fast, with cuts occurring approximately every 1-2 seconds. The cuts are timed to the beat of the music. # Hooks Spoken: 00:00–00:11: [Singing] Go all after, baby. Text overlay: Vestiaire Collective / BUY & SELL PRE-LOVED FASHION / Dress Code: Shimmer, Sparkle, and Shine Visual: 00:00–00:01: A hand with red nail polish and a silver ring holds up a small, black, oval-shaped handbag covered in rhinestones. The background is a bright, solid white. The brand Vestiaire Collective is at the top of the frame in a black serif font, with the tagline "BUY & SELL PRE-LOVED FASHION" underneath. Below the handbag, the text "Dress Code: Shimmer, Sparkle, and Shine" is displayed in a black serif font. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that high prices are a barrier to accessing designer fashion. # Value propositions - Designer fashion at accessible prices - Sustainable luxury # Benefits - Access to high-end designer items - More affordable prices compared to buying new - Sustainable and circular fashion # Features - Pre-loved designer fashion items - Handbags and shoes from brands like Prada, Alaïa, Coperni, Khaite, and Courrèges # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of Vestiaire Collective, showcasing its curated selection of pre-loved designer fashion. # Storyline - 00:00–00:01 The ad opens with a hand holding up a black handbag covered in rhinestones. - 00:01–00:03 The scene transitions to a gold handbag with a chain strap, also held up by a hand. - 00:03–00:11 The ad continues to showcase various designer items, including silver shoes, black and white shoes, and silver handbags.

# Ad summary This ad is for Vestiaire Collective, announcing the dates of their End of Season Sale. The ad features a handbag, purse, watch, and shoe. # Brand positioning Vestiaire Collective is presented as a high-fashion brand that facilitates the buying and selling of pre-loved luxury items. This positions them in the circular fashion economy, catering to consumers who value sustainability and affordability without compromising on style. The brand appeals to those who appreciate luxury fashion but are also environmentally conscious and value smart shopping. # Product This ad features a curated selection of luxury fashion items available on Vestiaire Collective. First is a small handbag with a white background and a multicolored monogram pattern, complemented by gold hardware. Next to it is a cream-colored shearling purse with a structured handle. Below the purse is a gold wristwatch with a square face and link band. The final item is a pair of black leather loafers featuring a prominent triangular Prada logo on the upper. The composition of these items in the ad suggests a range of luxury accessories and footwear. # Visual style The ad features a clean and minimalist studio shot with a focus on the luxury fashion items. The gradient background and diffused lighting create a soft, high-end feel. The layout is simple and the typography is classic, which contributes to an elegant aesthetic. The overall style suggests a high-fashion editorial approach. # Hooks Headline: End of Season Sale # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Opportunity to buy and sell pre-loved fashion. # Benefits - Access to luxury fashion items. - Opportunity to buy and sell pre-loved fashion. # Features - BUY & SELL PRE-LOVED FASHION # Call to action None used. # Social proof - None used. # Point of view - Brand, conveyed throughout the ad by highlighting the sale event, showcasing luxury items, and stating the brand's value proposition. # Storyline - The ad opens with the announcement of the "End of Season Sale" and specifies the dates as "7-25 January", capturing attention and setting the context for a limited-time shopping event. This is from the brand's perspective to create awareness. - Luxury items, including a designer bag, shearling purse, watch, and shoes, are featured to illustrate the kinds of products available in the sale. This visual display is from the brand's perspective to showcase the product selection. - The brand name "Vestiaire Collective" is prominently displayed, along with the tagline "BUY & SELL PRE-LOVED FASHION", which explains the brand's core business model and value proposition to the customer. This is from the brand's perspective to educate potential customers.

# Ad summary This ad for Vestiaire Collective showcases a variety of pre-loved designer handbags, highlighting the brand's mission to provide luxury fashion at affordable prices. The ad features a series of handbags from brands like Dior, Prada, and Celine, each presented against a clean background with the brand's logo and a tagline emphasizing the accessibility of luxury. # Brand positioning Vestiaire Collective is presented as a platform where customers can buy and sell pre-loved luxury fashion items. The brand positions itself as a provider of luxury goods at accessible prices, challenging the traditional high cost associated with designer fashion. The brand aligns with values of sustainability and affordability, appealing to consumers who want to participate in luxury fashion without the typical financial burden. The brand aims to occupy a space in the consumer's mind as a go-to destination for luxury fashion that is both attainable and environmentally conscious. # Product The ad features a variety of pre-loved designer handbags from brands such as Dior, Prada, Celine, and Miu Miu. Each handbag is showcased individually, highlighting its unique design and brand identity. The bags are presented as luxury items that are available at more affordable prices through Vestiaire Collective. The ad emphasizes the accessibility of these high-end products, suggesting that customers can now afford the luxury they deserve. The bags are shown in a way that highlights their quality and style, making them appealing to fashion-conscious consumers. # Visual style The ad has a clean and polished aesthetic, with bright and even lighting. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving the ad a commercial feel. The pacing is consistent, with each shot held long enough to showcase the details of the handbags. The visual motifs include the use of a light gray background with a repeating pattern and a focus on showcasing the brand logos and designs of the handbags. # Hooks Text overlay: 00:00-00:07 / Vestiaire Collective / BUY & SELL PRE-LOVED FASHION / 48-hour Price Drops Visual: 00:00–00:02: A hand holds up a stack of three designer handbags: a blue denim Dior bag, a pink Prada bag, and a brown Miu Miu bag. The background is a light gray with a repeating "48h Only" pattern. The lighting is bright and even, highlighting the textures and colors of the bags. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of the high cost associated with luxury fashion, making it inaccessible to many consumers. The ad aims to solve this by offering pre-loved designer items at more affordable prices. # Value propositions - Luxury fashion at prices you can afford - Sustainable fashion choices through buying and selling pre-loved items # Benefits - Affordable prices on luxury fashion - Access to high-end designer items - Opportunity to buy and sell pre-loved fashion # Features - Pre-loved fashion items - Designer handbags from brands like Dior, Prada, Celine, and Miu Miu # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and value proposition. # Storyline - 00:00–00:02 A hand holds up a stack of three designer handbags: a blue denim Dior bag, a pink Prada bag, and a brown Miu Miu bag. - 00:02–00:04 The hand presents a pink Prada handbag. - 00:04–00:06 The hand presents a white Dior handbag. - 00:06–00:08 The hand presents a brown and white Celine handbag. - 00:08–00:10 The hand presents a blue denim Dior handbag. - 00:11–00:13 The hand presents a brown Miu Miu handbag. - 00:13–00:15 A red screen with the Vestiaire Collective logo and tagline appears, followed by the text "Shop Luxury For Less" and app store download buttons.

# Ad summary This image ad for Vestiaire Collective promotes an end-of-season sale. It features a curated selection of pre-loved designer items, including handbags, a watch, and shoes, all arranged on a snowy white surface against a soft blue background. # Brand positioning Vestiaire Collective presents itself as a destination for buying and selling pre-loved luxury fashion. The brand explicitly positions itself within the resale market, emphasizing sustainability and accessibility to high-end goods. It aligns with the values of conscious consumerism, offering a way to participate in luxury fashion in a more eco-friendly and budget-conscious manner. The brand's tone is elevated and sophisticated, while still retaining an approachable message that implies an inclusive community for fashion enthusiasts. # Product The ad showcases a curated selection of pre-loved luxury fashion items available on the Vestiaire Collective platform. First, is a Louis Vuitton handbag with a white base adorned with a colorful monogram pattern and natural leather trim. Beside it is a fluffy, beige-colored handbag. In front are a gold watch and a pair of black leather Prada loafers. The shoes show a thick platform sole and the classic Prada triangular logo plaque at the top. All items appear to be resting on a snowy white surface, suggesting a winter theme that complements the 'End of Season Sale'. The ad emphasizes the availability of designer items in a resale context, presumably addressing concerns about affordability and accessibility to these luxury goods. # Visual style The ad uses a highly polished, studio-shot image style. The visual motifs include a curated layout of luxury items on a snowy white background, creating a clean and upscale aesthetic. The image treatment appears to have subtle color grading to enhance the overall tone. The typography is integrated in a clear and legible manner. The visual style aims to balance a high-end feel with a touch of seasonal relevance. # Hooks Headline: End of Season Sale # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is potentially the high cost of luxury fashion items. The 'End of Season Sale' messaging seeks to alleviate this by offering discounted prices. # Call to action None used. # Point of view - Brand: The ad presents a curated selection of pre-loved luxury fashion items alongside sale messaging. This shows the viewer what products they can expect to find on the Vestiaire Collective platform. - Customer: The pre-loved luxury items are arranged in a way that communicates aspirational style. This shows the viewer how luxury fashion items can be a part of their personal wardrobe. # Storyline - The ad opens with the Vestiaire Collective logo and tagline 'BUY & SELL PRE-LOVED FASHION', immediately setting the stage and identifying the brand as a marketplace for secondhand luxury goods. The intention here is to establish brand awareness and value proposition from the start; the brand is telling this part of the story. - The ad then introduces 'End of Season Sale' and associated dates, highlighting the time-sensitive nature of the offering. This draws viewers in with an implied benefit of discounted prices on high-end fashion. The brand is telling this part of the story. - The focal point of the ad is on a selection of pre-owned designer goods, displayed visually on a snowy surface. This offers tangible examples of what customers can expect to find on the platform. The brand is telling this part of the story.

# Ad summary This image ad for Vestiaire Collective promotes an end-of-season sale on pre-loved designer items. # Brand positioning Vestiaire Collective positions itself as a marketplace for buying and selling pre-loved luxury fashion. This positions the brand as environmentally conscious and dedicated to affordability, allowing access to designer fashion at a lower price point. # Product The ad features a selection of pre-loved designer items. There is a black, oval-shaped top handle bag covered in rhinestones; a blue rectangular satchel featuring a silver-toned 'H' logo; a white structured top-handle bag with a silver-tone 'CD' charm, and a pair of pointed-toe blue satin heels with embellished straps. The items are presented in good condition, highlighting the appeal of buying and selling 'pre-loved fashion'. # Visual style The ad features a clean, studio-shot aesthetic with soft lighting and a gradient background. The focus is on showcasing the designer items in a visually appealing way, highlighting their luxury appeal. The use of bold typography for the brand name adds emphasis. # Hooks Headline: End of Season Sale # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - BUY & SELL PRE-LOVED FASHION # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand's voice by announcing the sale, showcasing the products, and highlighting its core proposition. # Storyline - The ad begins with a header announcing an 'End of Season Sale'. This is designed to grab attention and create a sense of urgency for potential buyers, delivered from the brand's perspective, to draw the viewer in to shop the sale now. - The visual centerpiece showcases a curated collection of designer bags and shoes. This serves to highlight the types of luxury items available, delivered by the brand, and visually communicates the product offering. - The ad concludes with the brand name, Vestiaire Collective, and a tagline 'BUY & SELL PRE-LOVED FASHION'. This reinforces the brand's identity and primary value proposition from the brand's point of view, communicating the brand's key offering and encouraging engagement.

# Ad summary This ad for Vestiaire Collective announces an end of season sale from January 7-25, showcasing luxury fashion items like handbags, shoes, and a watch on a snowy surface. # Brand positioning Vestiaire Collective is presented as a high-end online marketplace specializing in pre-loved luxury fashion. The brand aligns with values of sustainability and accessibility, allowing customers to buy and sell authentic designer items. It positions itself as a destination for curated fashion finds, offering unique, pre-owned pieces that cater to fashion-conscious consumers seeking premium style at potentially lower price points. # Product The ad features an assortment of luxury fashion items available on Vestiaire Collective. A Louis Vuitton shoulder bag with a multicolored logo pattern and light tan leather trim and gold hardware sits next to a Miu Miu handbag crafted from a textured beige material. A gold wristwatch with a square face and link bracelet is positioned beneath the handbags, while a pair of black Prada loafers with chunky lug soles and the brand's triangular logo are placed prominently in the foreground. The products are dusted with fake snow, conveying a seasonal theme and a sense of high-end exclusivity. These items are promoted as part of Vestiaire Collective's end-of-season sale, inviting customers to shop curated, pre-loved luxury fashion. # Visual style The ad employs a clean and polished aesthetic, typical of luxury brand promotions. The production quality is high, with a studio-shot image using soft lighting and a light blue background to create a sophisticated and inviting atmosphere. The visual motif includes a curated selection of high-end fashion items arranged artfully on a snowy surface. The typography is simple and elegant, enhancing the overall premium feel. The visual style contrasts platform-native content, aiming for a high-design look to capture attention and convey brand prestige. # Hooks Headline: End of Season Sale # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating information about an upcoming sale and the types of luxury goods offered on their platform. - Customer: The viewer is meant to see these items as a chance to purchase luxury goods at a discounted price during the end-of-season sale. # Storyline - The ad starts by announcing an 'End of Season Sale', immediately capturing attention and signaling a limited-time opportunity to the audience. This sets the stage for viewers to anticipate deals and savings. - The ad showcases a selection of luxury fashion items (handbags, watch, and shoes), demonstrating the quality and types of products available on Vestiaire Collective. The purpose of this moment is to provide tangible examples that resonate with the target audience’s taste in high-end fashion. - The brand name 'Vestiaire Collective' is displayed with the tagline 'BUY & SELL PRE-LOVED FASHION', reinforcing the brand's identity and value proposition. The purpose of this moment is to remind viewers of the brand's presence and the unique selling point of buying and selling pre-loved fashion.