How Vacation Inc Advertises on Meta

# Ad summary This ad features a creator reviewing a Pepsi Wild Cherry flavored lip balm in collaboration with Vacation. The ad showcases the lip balm's packaging, texture, and application, emphasizing its nostalgic appeal, juicy and glossy finish, and SPF 30 sun protection. # Brand positioning Pepsi is presented in this ad as a nostalgic brand that embraces collaborations to create fun and unique products outside of its traditional beverage category. By partnering with Vacation, Pepsi aims to capture a youthful and beauty-conscious audience, leveraging its established brand recognition in unexpected ways. The ad subtly suggests that Pepsi is innovative and can translate its flavors into beauty products, appealing to consumers who appreciate both novelty and brand familiarity. The brand is functionally playful with the lip balm. # Product The featured product is the Pepsi Wild Cherry flavored lip balm, an exclusive collaboration between Vacation and Pepsi. The lip balm comes in a tube with packaging that mimics the classic Pepsi design and branding. It is described as having a juicy and glossy finish and includes SPF 30 for sun protection. The product is designed to evoke a sense of nostalgia, specifically from the 80s, even for those who did not experience that era. The lip balm is a tinted lip gel sunscreen. # Visual style The ad has a clean, bright aesthetic with a focus on showcasing the product. The editing style is simple with static shots and smooth transitions. The production quality feels polished, creating a commercial-like feel. The pacing is consistent, aligning with the spoken dialogue. # Hooks Spoken: 00:00–00:02 Imagine if there was a Pepsi flavored lip balm. Visual: 00:00–00:02 A woman with long, dark brown hair and fair skin stands in front of a plain white wall. She is wearing a blue cardigan and has two blue Pepsi cans acting as hair rollers. She holds a Pepsi can in her right hand and looks directly at the camera with a slight smile. # Funnel stage Consideration # Pain points None used. # Value propositions - SPF 30 for sun protection - Exclusive collab with Vacation and Pepsi - Nostalgic vibes from the 80s - Juicy and Glossy # Benefits - Protects my lips from the sun - Super juicy - Super glossy # Features - SPF 30 - Wild Cherry lip gel # Call to action Add this to your cart # Social proof - "It's giving me all the nostalgic vibes from the 80s, and I didn't even live in the 80s." - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is communicated from the perspective of a customer reviewing the product. # Storyline - 00:00–00:02 The ad opens with the creator holding a Pepsi can, wearing Pepsi can hair rollers, and posing a question about a Pepsi-flavored lip balm. - 00:02–00:05 00:02–00:05 The creator reveals the Pepsi Wild Cherry lip balm, emphasizing it includes SPF 30. This reinforces the idea that the product exists and has practical benefits. - 00:05–00:10 00:05–00:10 The creator shows the product’s packaging and the lip balm itself, highlighting the Vacation and Pepsi collaboration. This adds credibility and emphasizes the unique nature of the product. - 00:10–00:14 00:10–00:14 The creator applies the lip balm, noting the nostalgic vibes from the 80s. This positions the product as fun and retro. - 00:14–00:18 00:14–00:18 The creator describes the lip balm as juicy, glossy, and protective against the sun, reinforcing the product's functional and aesthetic benefits. - 00:18–00:20 00:18–00:20 The creator prompts the viewer to add the lip balm to their cart, implying satisfaction and encouraging purchase.

# Ad summary This ad is for Vacation brand lip balm. The brand features Vacation's Pepsi Wild Cherry lip balm, which the ad claims tastes like a cherry Pepsi and features SPF 30. # Brand positioning Vacation is presented as a playful brand that leverages nostalgia and familiar cultural touchstones to evoke positive emotions and connection with its audience. The ad showcases Vacation as a brand that can encapsulate the essence of summer nostalgia into their products, suggesting that their products offer a sensory experience beyond just functionality. It aligns with a youthful, carefree lifestyle, focusing on familiar, comforting experiences like enjoying soda in the sun. This product offering from Vacation pushes against the norms of typical lip care products that are positioned as purely functional beauty items, instead emphasizing emotional connection and sensory delight. # Product The featured product is Vacation's Pepsi Wild Cherry lip balm, an SPF 30 lip balm in tube form. It is described as encapsulating summer nostalgia and tasting exactly like a cherry Pepsi. The lip balm provides a clear red, cherry-kissed finish. The ad emphasizes the sensory experience of the product, positioning it as more than just a lip balm but a trigger for memories and emotions. The ad addresses the barrier of sun protection, offering SPF 30 in the lip balm and addressing the issue of dry lips. # Visual style The ad has a casual aesthetic with natural lighting. The video includes quick cuts and the production quality has a UGC feel to it. # Hooks Spoken: 00:00–00:02 Top down, sun shining, soda in hand. Visual: 00:00–00:03 From a high angle, a young woman sits in the driver's seat of a red convertible with a tan interior. She is wearing a striped tank top and denim shorts, and she has long brown hair with bangs. She smiles as she holds a container of cherries, and a tube of Pepsi Wild Cherry lip balm sits on the console between the seats. The location is a paved parking lot with some greenery and trees in the background, on a sunny day. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Vacation managed to fit all that nostalgia into one tiny lip balm - Feels like your dad's old car or your favorite song on the radio - SPF 30 is included # Benefits - Tastes exactly like a cherry Pepsi - Clear red cherry-kissed finish # Features - SPF 30 # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a product user. # Storyline - 00:00–00:03 00:00–00:03 The scene opens with a young woman in a convertible. She takes out a container of cherries to eat. A tube of Pepsi Wild Cherry lip balm is placed on the console between the seats. - 00:03–00:05 00:03–00:05 The woman holds up the lip balm to the camera, followed by a quick shot of her holding the lip balm near her jeans pocket. - 00:05–00:07 00:05–00:07 The lip balm is featured surrounded by cans of Pepsi and a container of cherries, all on a striped blanket. - 00:07–00:08 00:07–00:08 The woman leans on the convertible in an outdoor scene. - 00:08–00:09 00:08–00:09 The scene shifts to a beach with ocean waves. - 00:09–00:12 00:09–00:12 The woman opens a can of Pepsi, then applies the lip balm, then drinks from the can, then eats a cherry. - 00:12–00:14 00:12–00:14 The woman reapplies the lip balm, seen through the car's rearview mirror. - 00:14–00:17 00:14–00:17 The woman leans against the car, and applies the lip balm again.

# Ad summary This ad features an image of Vacation eau de toilette, touting a review from WhoWhatWear that says the fragrance "transports me to an impromptu beach getaway". # Brand positioning Vacation is presented as a luxury fragrance brand that bottles the essence of a carefree beach vacation. It leans into nostalgia, relaxation, and fun, contrasting the seriousness of traditional perfume brands. The brand aligns itself with leisure and escape, positioning its products as a way to evoke a sense of vacation anytime, anywhere. # Product The product is "VACATION" by Vacation®, an eau de toilette fragrance. The scent is described as the "Scent of the 'World Famous' Vacation® Sunscreen Company". It comes in a 1 FL OZ rectangular glass bottle with a yellow label and a decorative clear cap. The product also comes in a white and gold box. The ad implies that the fragrance can transport the user to a beach getaway with just one spritz. # Visual style The ad has a clean and polished studio shot aesthetic with a warm color grade. The product is well-lit, emphasizing its packaging and design. The image uses a simple composition to highlight the product and testimonial. The typography is integrated cleanly, with a focus on legibility and brand recognition. The overall effect is sophisticated and aspirational. # Hooks Headline: "Transports me to an impromptu beach getaway" # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a desire for a quick escape or vacation, tapping into the frustration of not being able to get away to a beach. # Value propositions - The fragrance offers an experience of being transported to a beach getaway. # Benefits - Transports me to an impromptu beach getaway # Features - EAU DE TOILETTE - Scent of the 'World Famous' Vacation® Sunscreen Company - 1 FL OZ # Call to action None used. # Social proof - "Transports me to an impromptu beach getaway" -WhoWhatWear # Point of view - External source: The top of the image features a direct quote from WhoWhatWear, lending credibility to the product's claim of transporting the user to a beach getaway. - Brand: The central image showcases the product and its packaging, promoting the brand's visual identity and product details. - Brand: The bottom of the image displays the brand's logo, further reinforcing the brand's presence and identity. # Storyline - The ad opens with a positive review from WhoWhatWear, setting the stage by establishing the product's appeal and quality. The message is that the fragrance can provide an olfactory escape, told from the point of view of a credible external source. - The ad then presents the product itself, showcasing the packaging and branding. This builds on the previous claim by showing the physical item that delivers this experience, presented from the brand's perspective. - The ad concludes with the brand name, reinforcing brand recognition and tying the visual and testimonial elements together. This provides a final confirmation of the product being advertised, presented from the brand's perspective.

# Ad summary This ad showcases Vacation brand's Eau de Toilette. The ad uses sensory language to evoke the feeling of being on vacation. The product is displayed in front of a background that resembles the sky and water. # Brand positioning Vacation is presented as a luxury brand that bottles the essence of the vacation experience. The brand aligns with a lifestyle of leisure, relaxation, and indulgence, positioning itself in the premium fragrance market. It pushes against the norms of traditional perfume advertising by focusing on the sensory experience of a vacation rather than conventional perfume notes or celebrity endorsements. The brand positioning is primarily emotional, aiming to evoke feelings of nostalgia, joy, and escape associated with vacations. # Product The featured product is Vacation Eau de Toilette, a fragrance designed to capture the scent of a vacation. It is presented in a clear, rectangular glass bottle with a decorative, faceted cap. The fragrance is for anyone who wants to evoke the feeling of being on vacation. The label includes the brand name "VACATION", the phrase "Scent of the 'World Famous' Vacation® Sunscreen Company", and the product type "EAU DE TOILETTE 1 FL OZ". The ad aims to convey that this product is worth trying or buying because it offers a unique sensory experience that transports the user to a vacation state of mind. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is clean and minimalist, with a focus on the product and its association with the vacation experience. The image treatment includes background removal and color grading to enhance the sky and water scene. The typography integration is large and bold, making the text easily scannable. The style contrasts with platform-native content, aiming to stand out in the feed with its high-design aesthetic. # Hooks Headline: COCONUT. BANANA. POOL WATER. POOL TOY. SWIMSUIT FABRIC. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Captures the essence of a vacation in a fragrance. # Benefits - None used. # Features - EAU DE TOILETTE - Scent of the "World Famous" Vacation® Sunscreen Company # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the product and its association with the vacation experience. # Storyline - The ad opens with a list of sensory details: "COCONUT. BANANA. POOL WATER. POOL TOY. SWIMSUIT FABRIC." This is intended to immediately immerse the audience in the sensory experience of being on vacation. The brand is telling this part of the story, setting the stage for the product reveal. - The ad then transitions to a product shot of the Vacation Eau de Toilette bottle. This is intended to introduce the product as the embodiment of the vacation experience described in the opening lines. The brand is telling this part of the story, presenting the product as the solution to capturing the vacation feeling. - The ad concludes with the brand name "Vacation®" and the location "MIAMI, FL". This is intended to reinforce the brand identity and associate it with a specific location known for vacations. The brand is telling this part of the story, solidifying its positioning as the go-to brand for capturing the essence of a vacation.

# Ad summary This ad features a creator who talks about Vacation brand perfumes. She describes each of the three scents and when she likes to wear each one. # Brand positioning Vacation is presented as a unisex fragrance brand that aims to evoke summer memories and transport consumers to a carefree, sun-kissed state of mind. The brand is positioned as offering a range of scents suitable for different occasions, from casual days to nights out, emphasizing its versatility and appeal to a wide audience. It positions itself apart from generic perfumes by offering scents that are specifically tied to summery experiences and nostalgia. The brand promotes a lifestyle of relaxation, elegance, and shareability, making it relevant to individuals seeking both personal enjoyment and social connection through fragrance. # Product The ad features three Vacation brand fragrances: Vacation, After Sun, and Grand Cuvee. Vacation is an eau de toilette that smells like summer memories, evoking warmth and nostalgia, ideal for feeling sun-kissed. After Sun is described as clean and calming, reminiscent of a fresh breeze after a long day outside, offering a total reset vibe like a spa in a bottle. Grand Cuvee is portrayed as warm, elegant, and a little mysterious, perfect for nights out. All three fragrances are unisex, designed to be shared and enjoyed by anyone. The set of all three is priced at $144, and is presented as a great option for gifting. # Visual style The ad has a polished commercial aesthetic. There are static shots as well as quick cuts. The pacing is consistent and the audio-visual elements are timed with the cuts. # Hooks Spoken: Female 1: If you're indecisive with fragrances like me, don't pick a favorite just get all three. Text overlay: 00:00–00:03 / If you're indecisive with fragrances like me, don't pick a favorite just get all three. Visual: 00:00–00:01: Top-down, close-up shot of three Vacation brand perfume bottles lying on a blue and white striped towel. / 00:01–00:02: A person with long manicured nails picks up a bottle of Vacation perfume. The background shows a bright blue sky and some palm trees. / 00:02–00:04: Close-up shot of a bottle of Vacation perfume lying on a blue and white striped towel next to sunglasses and a hair clip in the shape of a brown flower. # Funnel stage Consideration # Pain points The ad addresses the pain point of indecisiveness when choosing fragrances. The speaker states, "If you're indecisive with fragrances like me, don't pick a favorite..." # Value propositions - Get all three fragrances if you're indecisive with fragrances # Benefits - Smells like summer memories - Clean and calming, reminds me of a fresh breeze after a long day outside - Warm, elegant, and a little mysterious # Features - Eau de toilette - Unisex - Super shareable # Call to action None used. # Social proof - "Vacation eau de toilette literally smells like summer memories" – Female 1 (Creator) - "It's warm and nostalgic, and my go to when I want to feel sun kissed" – Female 1 (Creator) - "It's clean and calming and reminds me of a fresh breeze after a long day outside" – Female 1 (Creator) - "The scent gives total reset vibes" – Female 1 (Creator) - "This fragrance is warm, elegant, and a little mysterious" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer describing her experience with the product. # Storyline - 00:00–00:01 The ad starts with a shot of three fragrances sitting on a striped towel. - 00:00–00:03 00:00–00:03: The narrator introduces the brand perfumes and explains that if you are indecisive with fragrances like her, then you should get all three. - 00:03–00:10 00:03–00:10: The narrator introduces the first perfume, Vacation eau de toilette, and states that it smells like summer memories. She picks up the perfume to show the packaging, and then sits on a beach chair and sprays the perfume on herself. - 00:11–00:17 00:11–00:17: The narrator introduces the second perfume, After Sun, and states that it is clean and calming and reminds her of a fresh breeze after a long day outside. She sprays the perfume on her wrist. - 00:19–00:25 00:19–00:25: The narrator introduces the third perfume, Grand Cuvee, and states that it is warm, elegant, and a little mysterious. She applies lipstick, and then the scene cuts to an image of the perfume and some cocktails. - 00:25–00:34 00:25-00:34: The narrator states that all three fragrances are unisex and super shareable, and that the set is a steal at $144. She then adds that the set is perfect for gifts, and you can even keep one and she won't tell.

# Ad summary This ad for Vacation fragrance features a man and woman in a close embrace, with the woman holding the product. The ad highlights the fragrance's award from the Fragrance Foundation and its recognition as "Most Popular" by Elle magazine. # Brand positioning Vacation is presented as a luxury fragrance brand, emphasized by its association with high-profile endorsements and awards. The brand aims to occupy a space of prestige and popularity, aligning with a lifestyle of sophistication and recognition. By highlighting its accolades, Vacation positions itself as a top-tier choice in the fragrance market, appealing to consumers who value quality and status. The brand's positioning is primarily emotional, focusing on the desire for recognition and the allure of owning an award-winning product. # Product The product is a bottle of Vacation brand fragrance. The bottle is clear glass with a light turquoise liquid inside. It has a clear, decorative cap that resembles cut crystal. The label is a light turquoise color with white text. The fragrance is being advertised as an award-winning product, having been named "Fragrance of the Year" and "Most Popular" by Elle magazine. The ad aims to overcome purchase barriers by highlighting the product's prestige and popularity, suggesting it is a worthwhile investment due to its recognized quality and appeal. # Visual style The ad has a polished, studio-shot production quality with a focus on luxury and sophistication. The visual motifs include a soft gradient background, clean typography, and a focus on the product and models. The image treatment includes color grading to enhance the romantic and luxurious feel. The typography is large and bold, contributing to the ad's scannability and stop power in feed. # Hooks Headline: FRAGRANCE OF THE YEAR “MOST POPULAR” # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Award-winning fragrance: Highlighted by the "FRAGRANCE OF THE YEAR" and "MOST POPULAR" endorsements, indicating high quality and desirability. # Call to action None used. # Social proof - "MOST POPULAR” –ELLE # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its accolades to promote its value and desirability. # Storyline - The ad opens by highlighting the Vacation fragrance's accolades, stating it is the "Fragrance of the Year" and "Most Popular" according to Elle magazine. This is intended to immediately establish the product's prestige and appeal, told from the brand's perspective. - The ad then shows a man and woman in a close embrace, with the woman holding the fragrance bottle. This visual aims to associate the fragrance with intimacy and desirability, told from the brand's perspective. - The ad concludes by displaying the Vacation brand logo, reinforcing brand recognition and solidifying the product's identity, told from the brand's perspective.

# Ad summary This image ad for Vacation sunscreen features a male model holding the product against a sky background. The ad highlights the product's key benefit of being invisible on all skin tones and having zero white cast, as quoted by W Magazine. # Brand positioning Vacation is presented as a modern sunscreen brand that prioritizes both efficacy and aesthetic appeal. The brand positions itself as a provider of high-quality sun protection that is suitable for all skin tones, directly addressing a common concern with traditional sunscreens leaving a white cast. By featuring a male model and a quote from W Magazine, the brand appeals to a broad audience, including those who are fashion-conscious and value expert endorsements. The brand's name and the sky background evoke a sense of leisure and escape, aligning the product with a desirable lifestyle. # Product The product featured is Vacation's Crystal sunscreen. It is packaged in a turquoise and blue tube. The ad emphasizes that the sunscreen is "100% Invisible On All Skin Tones. Zero White Cast." This addresses a common concern about sunscreens leaving a visible residue, making it suitable for a diverse range of users. The product is presented as a solution for those seeking effective sun protection without compromising their appearance. The packaging is sleek and modern, suggesting a premium product that is both functional and aesthetically pleasing. # Visual style The ad has a clean and bright visual style, reminiscent of a magazine editorial. The production quality is high, with professional lighting and a focus on showcasing the product and model in an appealing way. The image treatment includes subtle color grading to enhance the sky and the product's colors. The typography is simple and legible, complementing the overall aesthetic. # Hooks Headline: "100% Invisible On All Skin Tones. Zero White Cast." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of sunscreen leaving a white cast, which is a common issue for people with darker skin tones. The quote "100% Invisible On All Skin Tones. Zero White Cast." directly addresses this pain point. # Value propositions - Sunscreen that works for all skin tones - Sunscreen that doesn't leave a white cast # Benefits - Invisible on all skin tones - No white cast # Features - 100% Invisible On All Skin Tones - Zero White Cast # Call to action None used. # Social proof - "100% Invisible On All Skin Tones. Zero White Cast." -WMagazine # Point of view - External source: The quote from W Magazine at the top of the image provides an unbiased endorsement of the product's effectiveness. - Brand: The image of the male model holding the product and the Vacation logo at the bottom of the image showcase the brand's identity and product offering. # Storyline - The ad opens with a quote from W Magazine, stating, "100% Invisible On All Skin Tones. Zero White Cast." This immediately establishes credibility and highlights the product's key benefit from the perspective of an external source, building trust with the audience. - The ad then features a male model holding the Crystal sunscreen tube. This provides a visual demonstration of the product and its packaging from the brand's perspective, allowing the audience to see the product in a real-life context. - The model's pose and the background of a cloudy sky create a sense of aspiration and relaxation, aligning the product with a desirable lifestyle from the brand's perspective.

# Ad summary This ad showcases Vacation Perfume, highlighting its scent and portability. # Brand positioning The Vacation brand is presented as a purveyor of scents and products that evoke a sense of leisure, nostalgia, and escape. The brand embraces a playful tone, leveraging retro aesthetics and a focus on sun-soaked experiences to carve out a space in the fragrance market that feels both familiar and aspirational. Vacation positions itself as a brand that prioritizes emotional connection and sensory pleasure over conventional luxury. # Product Vacation Perfume is presented as a portable fragrance designed to evoke the essence of a getaway. The product is packaged in a rectangular bottle with a vibrant yellow top, reminiscent of sunscreen. The bottle is labeled with the brand name "VACATION" by Vacation®. The ad emphasizes its convenient size, suggesting it is ideal for on-the-go use. It is implied that the fragrance is light, refreshing, and captures the feeling of being on vacation. # Visual style The ad has a clean, minimalist aesthetic with bright lighting. The focus is on showcasing the product in a simple and straightforward manner. The camera work is steady, and the editing is minimal, giving it a natural feel. # Hooks Visual: 00:00–00:03: Close-up shot of a hand holding a "VACATION" by Vacation® perfume bottle. The bottle has a yellow top and a clear base with a liquid inside. The background is a plain white surface with window blinds. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Convenient size for travel. # Benefits - Portability. # Features - Portable perfume # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a user demonstrating how to use the product and incorporating it into their lifestyle. # Storyline - 00:00–00:05 The ad opens with a close-up of the Vacation Perfume bottle, held against a neutral background. The bottle is slowly rotated to showcase its packaging. - 00:05–00:07 The presenter sprays the perfume. - 00:07–00:09 The scene cuts to the perfume being placed inside a makeup bag among other beauty products, emphasizing its portability and integration into a travel beauty routine.

# Ad summary This ad promotes Vacation's body mist. The ad features a woman applying the body mist to her neck and hair. The text overlay states that it is a vacation in a body mist. # Brand positioning Vacation is presented as a brand that bottles the essence of leisure and relaxation, specifically evoking the feeling of being on vacation. The brand aligns with a lifestyle of indulgence and escape, positioning itself as a provider of sensory experiences that transport the user to a carefree state of mind. The brand seems to push against the norms of traditional perfume brands that focus on elegance or sophistication, instead opting for a playful and nostalgic approach. The brand positioning is primarily emotional, aiming to evoke feelings of joy, relaxation, and nostalgia associated with vacations. # Product The product featured is Vacation's body mist, a limited edition pocket mist format. The bottle is clear with a bright yellow top and blue spray nozzle. The label lists fragrance notes including petitgrain essence, coconut water, bergamot, banana, pool water, coconut milk, solar musk, pineapple, and swimsuit lycra. The label also lists ingredients including deionized water and fragrance. # Visual style The ad has a bright and clean aesthetic, with natural lighting and a focus on the product. The editing is simple with quick cuts. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: [Enthusiastically] Vacation in a body mist. Text overlay: Vacation / in a body mist 🥥✨ Visual: 00:00–00:02: A woman with long, dark hair and a white strapless top stands in front of a gray wall with a framed picture. She smiles and holds up a yellow bottle of Vacation body mist. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The product offers a vacation experience in a convenient body mist format. # Benefits - Vacation in a body mist # Features - Limited Edition - Pocket Mist Format - FRAGRANCE NOTES: Petitgrain Essence, Coconut Water, Bergamot, Banana, Pool Water, Coconut Milk, Solar Musk, Pineapple, Swimsuit Lycra # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is from the perspective of a customer using and enjoying the product. # Storyline - 00:00–00:02 The ad opens with a woman facing the camera. - 00:02–00:03 The camera zooms in on the product. - 00:03–00:04 The woman sprays the product on her neck. - 00:04–00:05 The woman holds the product and smiles. - 00:05–00:06 The woman smells the product. - 00:06–00:10 The camera zooms in on the product label. - 00:10–00:11 The woman sprays the product. - 00:11–00:12 The woman holds the product. - 00:12–00:13 The woman sprays the product on her hair.

# Ad summary This ad promotes the Vacation brand's complete collector's set, highlighting a limited-time offer on a set of their products. # Brand positioning Vacation is presented as a luxury sun care brand, offering a range of products designed to enhance the leisure and vacation experience. The brand positions itself in the premium market, emphasizing indulgence and a complete collection for sun-related needs. The brand aligns with a lifestyle of relaxation, travel, and enjoyment, suggesting a departure from everyday routines. It ignores the norm of focusing solely on sun protection, instead promoting the overall vacation experience. # Product The ad features the Vacation brand's complete collector's set, which includes three distinct products: "AFTER SUN", "VACATION", and "GRAND CUVÉE". The "AFTER SUN" product is designed to soothe and hydrate the skin after sun exposure. The "VACATION" product is likely a sunscreen or tanning lotion meant for use during sun exposure. The "GRAND CUVÉE" product is not explicitly defined but is part of the complete set, suggesting it complements the other two products in enhancing the vacation experience. The set is presented as a limited-time offer, with a value of $72 available for only $65, addressing the purchase barrier of cost by offering a discounted price. # Visual style The ad features a clean, product-focused layout with a bright, retro aesthetic. The production quality is high, with studio-style lighting and crisp product photography. The visual motifs include bold color blocking, simple geometric shapes, and a gradient background. The image treatment includes color grading to enhance the vibrancy of the products and background. The typography is large and bold, ensuring readability and impact. The overall style is reminiscent of vintage advertising, creating a sense of nostalgia and retro cool. # Hooks Headline: Indulge In The Complete Collector's Set # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - $72 VALUE FOR ONLY $65! # Benefits - Indulge In # Features - Complete collector's set - AFTER SUN - VACATION - GRAND CUVÉE # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and value proposition. # Storyline - The ad opens by inviting the audience to indulge in the complete collector's set, immediately setting a tone of luxury and exclusivity. The brand is telling the audience that this is more than just a product; it's an experience. - Next, the ad highlights the value proposition by stating the original price and the discounted price, creating a sense of urgency and encouraging immediate purchase. The brand is telling the audience that they are getting a great deal on a premium product. - Finally, the ad showcases the three products included in the set, each with its unique branding and purpose, reinforcing the idea of a complete collection for all vacation needs. The brand is telling the audience that they have everything they need for a perfect vacation experience.

# Ad summary This ad promotes the Vacation brand's Classic Lotion SPF 50 in a value pack, highlighting its pleasant scent and inclusion of a free air freshener. # Brand positioning Vacation is presented as a brand that focuses on providing high-quality sun care products. The brand explicitly positions itself as offering 'The World's Best-Smelling Sunscreen,' suggesting a focus on sensory experience and enjoyment rather than solely functional sun protection. By including a free air freshener, the brand extends its appeal beyond just skincare, implying a lifestyle that values pleasant fragrances and a vacation-like atmosphere in everyday life. This positioning disregards the typical functional approach that emphasizes protection and health benefits. # Product The product is the Vacation Classic Lotion SPF 50, sold as a 'Value Pack' with multiple units of the sunscreen. The lotion claims to be 'The World's Best-Smelling Sunscreen.' It is vegan, cruelty-free, dermatologist tested, made with perfume, transparent on all skin tones, and water-resistant for 80 minutes. It is intended for anyone seeking sun protection. The 'Value Pack' format suggests an appeal to those who use sunscreen frequently or want to stock up, addressing the potential barrier of running out of the product. # Visual style The ad has a polished, studio-shot aesthetic with a focus on bright, clean colors and clear product presentation. The visual motifs include a grid layout with product features, and the image treatment includes background blurring and color grading to enhance the beachy, summery feel. The typography is large and bold, ensuring scannability. The overall style mimics a high-end, clean presentation to grab attention in-feed. # Hooks Headline: Classic Lotion SPF 50 Value Pack # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of sunscreen often having an unpleasant smell, offering a product that is positioned as 'The World's Best-Smelling Sunscreen.' # Value propositions - Value Pack for stocking up - Includes Free Air Freshener # Benefits - The World's Best-Smelling Sunscreen # Features - SPF 50 - Vegan - Cruelty-Free - Dermatologist Tested - Made with Perfume - Transparent on All Skin Tones - Water-Resistant 80 Minutes # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's perspective is shown through the presentation of the product and its features. # Storyline - The ad starts by presenting the product, Vacation's Classic Lotion SPF 50 Value Pack, showcasing what the ad is offering and immediately communicating its value, with the brand emphasizing the lotion's scent and value pack format from a brand perspective. - Next, the ad highlights the sunscreen's key attributes, such as being vegan, cruelty-free, dermatologist tested, made with perfume, transparent on all skin tones, and water-resistant, which builds trust and confidence in the product's quality and efficacy, being communicated from the brand's perspective. - The ad concludes by emphasizing an additional incentive, the inclusion of a free air freshener, which reinforces the brand's focus on fragrance and enhancing the overall user experience, from the brand's perspective.

# Ad summary This ad showcases Vacation's After Sun fragrance, highlighting its award-winning status and association with the brand's broader suncare line. # Brand positioning Vacation is presented as a luxury suncare brand, positioning itself in the high-end market through its fragrance offering. The brand aligns with a lifestyle of leisure and relaxation, evoking a sense of nostalgia and sophistication. Vacation differentiates itself by creating high-quality, fragrance-focused products within the suncare category, elevating the experience beyond basic sun protection. The brand's positioning is emotional, aiming to connect with consumers who value indulgence and a premium vacation experience. # Product The featured product is Vacation's "After Sun" Eau de Toilette, a fragrance designed to evoke the feeling of post-sun relaxation. It is presented as part of the brand's broader "Vacation" Brand After Sun Gel line. The fragrance comes in a clear glass bottle with a green cap and label, and is also shown in a green box. The product is targeted towards individuals who appreciate luxury fragrances and want to extend the vacation experience beyond the beach. The ad emphasizes the product's unique selling point as a fragrance that captures the essence of after-sun relaxation, making it a desirable addition to the brand's suncare offerings. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on product presentation. The visual motifs include a clean, minimalist layout with a retro-inspired color palette and typography. The image treatment includes subtle color grading to enhance the warmth and vibrancy of the scene. The typography is large and bold, drawing attention to the key messaging. The overall style is designed to be eye-catching and sophisticated, appealing to a discerning audience. # Hooks Headline: FRAGRANCE OF THE YEAR "MOST POPULAR" # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - EAU DE TOILETTE - Scent of the "Vacation" Brand After Sun Gel # Call to action None used. # Social proof - "FRAGRANCE OF THE YEAR \"MOST POPULAR\" -FRAGRANCE FOUNDATION" # Point of view - External source: The top caption presents the product as an award-winning fragrance, lending credibility through an external endorsement from the Fragrance Foundation. - Brand: The product showcase in the center of the image highlights the design and packaging of the "After Sun" fragrance, emphasizing its premium quality and aesthetic appeal. - Brand: The bottom of the image reinforces the brand name, "Vacation", associating the fragrance with the broader suncare line and the feeling of relaxation. # Storyline - The ad opens by highlighting the "After Sun" fragrance as an award-winning product, establishing its credibility and desirability. The Fragrance Foundation is telling the audience that this product is recognized as "Fragrance of the Year" and "Most Popular", which builds trust and encourages consideration. - The ad then showcases the product itself, featuring both the bottle and its packaging. The brand is showing the audience the product's design and presentation, emphasizing its premium quality and aesthetic appeal. - The ad concludes by reinforcing the brand name, "Vacation", associating the fragrance with the broader suncare line and the feeling of relaxation. The brand is reminding the audience of its identity and the emotional connection it aims to create with its products.

# Ad summary This ad promotes the Vacation brand's holiday set, which includes a full-size fragrance and matching lotion. The ad features a creator who shares that she almost paid full price for the perfume but discovered that the duo offers more for the same price. She describes the scent as reminiscent of sun-kissed skin after a beach day and suggests it as a thoughtful, luxurious, and nostalgic holiday gift. # Brand positioning Vacation is presented as a luxury fragrance and skincare brand that bottles the essence of summer and beach nostalgia. The brand aims to capture the feeling of sun-kissed skin after a perfect beach day, offering a luxurious and nostalgic experience. The brand aligns with a lifestyle of leisure, relaxation, and indulgence, positioning itself as a premium choice for those seeking to evoke the carefree spirit of vacation through scent and skincare. The brand pushes against the norm of traditional, serious fragrance brands by embracing a playful, retro aesthetic and focusing on the emotional connection to summer memories. # Product The featured product is the Vacation holiday set, which includes a full-size Vacation fragrance and a matching perfumed body lotion. The Vacation fragrance is described as capturing the feeling of sun on your skin after a perfect beach day, evoking favorite summer moments. The perfumed body lotion complements the fragrance, creating a layering combo for a longer-lasting scent experience. The set is presented as a thoughtful, luxurious, and nostalgic holiday gift. The USP is that the duo offers more value for the same price as purchasing the perfume alone, addressing the purchase barrier of cost and providing an incentive to buy the set. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is smooth with static shots and occasional close-ups to highlight the product details. The production quality is high-end, supporting the tone of luxury and nostalgia. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:03: Female 1: If you love smelling good, this is the biggest hack of the season. Visual: 00:00–00:02: A hand with pink nails holds and rotates a clear glass bottle of "Vacation" perfume against a white curtain backdrop. The bottle has a gold nozzle and a clear, decorative crystal-like cap. The label is light green with black text. / 00:02–00:03: The hand presses the nozzle of the perfume bottle. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential pain point of paying full price for a single perfume when a set with additional products is available for the same cost. The creator states, "I almost paid full price for this perfume, but this duo literally gives you more for the exact same price." # Value propositions - The duo gives you more for the exact same price - Perfect holiday gift that feels thoughtful, luxurious, and a little nostalgic # Benefits - Perfect layering combo - Captures the feeling of sun on your skin after a perfect beach day - Reminds you of your favorite summer moments - Thoughtful, luxurious, and a little nostalgic holiday gift # Features - Full-size fragrance - Matching lotion # Call to action Check out the holiday sets # Social proof - "I almost paid full price for this perfume, but this duo literally gives you more for the exact same price" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience and recommendation of the product. # Storyline - 00:00–00:02 The video opens with a close-up of the Vacation perfume bottle, held by a person with pink nails. - 00:00–00:03 The creator introduces the Vacation holiday set as the biggest hack of the season for those who love smelling good. - 00:03–00:08 The creator reveals that she almost paid full price for the perfume but found the duo, which offers more for the same price. - 00:08–00:14 The creator highlights that the set includes a full-size fragrance and a matching lotion, which makes the perfect layering combo. - 00:14–00:18 The creator describes the scent as bottling up the feeling of sun on your skin after a perfect beach day. - 00:18–00:23 The creator applies the lotion to her wrist, emphasizing that it reminds her of her favorite summer moments. - 00:23–00:27 The creator concludes by recommending Vacation as the perfect holiday gift that feels thoughtful, luxurious, and a little nostalgic.

# Ad summary This ad promotes Vacation's After Sun fragrance. The ad features a woman describing the fragrance as smelling like fresh air, the beach, and crisp linen, with notes of aloe gel, green tea, and a hint of gin. She says it feels like clean skin after the sun, calm, effortless, and perfect for anyone. # Brand positioning Vacation is presented as a brand that bottles the essence of leisure and relaxation. The ad positions Vacation as a purveyor of scents that evoke the feeling of being on vacation, specifically after-sun experiences. The brand aligns with a lifestyle of calm, effortlessness, and enjoyment of simple pleasures, such as fresh air, the beach, and clean skin. The brand seems to push against the norm of overly complex or artificial fragrances, instead focusing on natural and refreshing scents. The brand positioning is emotional, aiming to evoke feelings of relaxation and nostalgia associated with vacation experiences. The After Sun fragrance is presented as a way to capture and prolong the feeling of being on vacation, even when not physically present. # Product The product being advertised is Vacation's After Sun fragrance, an eau de toilette. It is described as a scent that smells like fresh air, the beach, and crisp linen, with notes of aloe gel, green tea, and a hint of gin. The fragrance is intended to evoke the feeling of clean skin after being in the sun. It is presented as a calm, effortless, and universally appealing scent. The ad suggests that the fragrance captures the essence of a relaxing vacation experience, making it worth trying for those who want to prolong or relive those moments. # Visual style The ad has a natural and relaxed aesthetic, with a mix of close-up shots and outdoor scenes. The editing style is simple, with smooth transitions between shots. The production quality has a UGC feel, with slightly shaky camera work and natural lighting. The pacing is moderate, with cuts every few seconds, creating a calm and effortless vibe. # Hooks Spoken: 00:00–00:01: This is Vacation's After Sun. Text overlay: "AFTER SUN" (on product label) / Scent of the Illustrious Vacation® Brand After Sun Gel (on product label) / EAU DE TOILETTE (on product label) / 1 FL OZ (on product label) Visual: 00:00–00:01: A vertical shot of a beach with waves gently rolling onto the shore. The sand is light gray, and the water is a clear blue. The sky is a gradient of light blue to white. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The fragrance captures the essence of a relaxing vacation experience, making it worth trying for those who want to prolong or relive those moments. # Benefits - Feels like clean skin after the sun - Calm - Effortless - Perfect for anyone # Features - Scent of fresh air, the beach, and crisp linen - Notes of aloe gel, green tea, and a hint of gin # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:01 The ad opens with a shot of waves on a beach. - 00:01–00:02 A woman's hand is shown holding and spraying the Vacation After Sun fragrance on her wrist. - 00:02–00:03 The woman's hand is shown holding the bottle of Vacation After Sun fragrance. - 00:03–00:04 A shot of a tree with green leaves is shown. - 00:04–00:05 A shot of waves on a beach is shown. - 00:05–00:06 A shot of a white curtain with sunlight shining through is shown. - 00:06–00:07 The woman's hand is shown holding the bottle of Vacation After Sun fragrance. - 00:07–00:08 The woman's hand is shown holding the bottle of Vacation After Sun fragrance. - 00:08–00:10 The woman's hand is shown spraying the Vacation After Sun fragrance on her wrist. - 00:10–00:12 A shadow of a person wearing a hat is shown on a wall.

# Ad summary This ad promotes Vacation Eau de Toilette, a fragrance designed to evoke the feeling of being on vacation. The ad features a woman on a beach describing the scent and how it instantly transports her to sun-filled days and relaxation. # Brand positioning Vacation is presented as a brand that bottles the essence of leisure and the feeling of being on vacation. The brand aligns with a lifestyle of relaxation, sun-filled days, and nostalgia. It positions itself as a provider of sensory experiences that transport the user to a vacation state of mind, even when they are not physically on vacation. The brand seems to push against the norm of overly serious or complex fragrances, opting instead for a fun, accessible, and emotionally evocative scent profile. The brand positioning is primarily emotional, focusing on the feelings and memories associated with vacations. # Product Vacation Eau de Toilette is a fragrance designed to capture the scent of sunscreen and evoke the feeling of being on vacation. It is described as a blend of coconut, banana, pineapple, sea salt, and a hint of nostalgia. The product is for anyone who loves the scent of sunscreen and wants to be transported to a beach vacation, whether they are actually on the beach or just wishing they could be. The fragrance is presented as a way to experience sun-filled days and relaxation with just a little spritz. The ad addresses the barrier of not being able to be on vacation by offering a sensory experience that can be enjoyed anytime, anywhere. # Visual style The ad has a bright, sunny, and natural aesthetic, with a focus on capturing the feeling of being on vacation. The editing style is smooth, with slow transitions between shots. The production quality is polished, giving it a commercial feel. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: Female 1: This is leisure in a bottle. Visual: 00:00–00:01: A high-angle shot shows a striped blue and white beach towel on a sandy beach. On the towel are various Vacation brand products, including a tube of sunscreen, a bottle of sunscreen oil, and a bottle of Eau de Toilette. There are also a pair of black sunglasses and several gold rings scattered around. A hand with manicured nails reaches into the frame. / 00:01–00:03: A close-up shot shows a hand holding the Vacation Eau de Toilette bottle against the backdrop of ocean water and sand. The bottle is clear with a gold cap and a label that reads "Vacation" and "Scent of the World Famous Vacation® Sunscreen Company." The camera focuses on the bottle as the cap is removed. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the inability to always be on vacation or experience the feelings associated with it. "Whether I'm on the beach or just wishing I could be there..." # Value propositions - Leisure in a bottle: Conveys the value of convenience and instant access to a vacation state of mind. - Scent of your favorite sunscreen: Taps into the emotional connection and positive memories associated with sunscreen. # Benefits - Puts you right back on the beach - Instantly puts a piña colada back in my hand - Experiencing sun-filled days and relaxation # Features - Blend of coconut, banana, pineapple, sea salt, and a hint of nostalgia # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is sharing her experience with the product. # Storyline - 00:00–00:01 The ad begins by showcasing various Vacation brand products on a beach towel, setting the scene for a beach-themed experience. - 00:01–00:03 00:01–00:03: The speaker introduces the Vacation Eau de Toilette as "leisure in a bottle," immediately establishing the product's core value proposition. The perspective is from the brand, positioning the fragrance as a convenient escape. - 00:03–00:04 00:03–00:04: The speaker transitions to describing the scent of sunscreen and its ability to transport you to the beach, creating a sense of nostalgia and longing for vacation. The perspective shifts to a more personal, relatable tone, as if sharing a fond memory. - 00:05–00:08 00:05–00:08: The speaker details the specific notes of the fragrance—coconut, banana, pineapple, sea salt, and nostalgia—building a sensory experience for the viewer. The perspective remains personal, emphasizing the emotional connection to the scent. - 00:08–00:10 00:08–00:10: The speaker emphasizes the fragrance's ability to instantly evoke a vacation state of mind, reinforcing the product's core benefit. The perspective is from a satisfied user, highlighting the immediate gratification the fragrance provides. - 00:11–00:13 00:11–00:13: The speaker shares that whether she is on the beach or just wishing she could be, the fragrance provides an escape, broadening the product's appeal. The perspective is relatable, acknowledging the common desire for vacation. - 00:13–00:17 00:13–00:17: The speaker concludes by stating that a little spritz of the Vacation Eau de Toilette is all it takes to experience sun-filled days and relaxation, reiterating the product's ease of use and effectiveness. The perspective is from a brand advocate, summarizing the key benefits. - 00:17–00:21 00:17–00:21: The speaker closes by calling it the summer scent that started it all, positioning the product as a classic and essential item. The perspective is from a trendsetter, suggesting the fragrance is a must-have.

# Ad summary This ad showcases Vacation perfume on a beach setting by a woman who wears a brown bikini, crochet hat, and sunglasses. The perfume is shown on the beach with her and the ocean in the background. # Brand positioning Vacation aims to evoke a sense of nostalgia and escapism in the consumer's mind. The brand's values align with a carefree and fun-loving lifestyle associated with vacations. Vacation positions itself as the scent of the World Famous Vacation Sunscreen Company and does not allude to other competing brands. The brand positioning is primarily emotional, focusing on experiences. # Product Vacation is a clear bottled, square perfume that is "Scent of the "World Famous" Vacation® Sunscreen Company". It is an Eau De Toilette and comes in a 1 FL OZ bottle. The product appears to be meant for anyone who wants to evoke feelings of summer and vacation. # Visual style The ad is a hybrid style, with a polished look. The shots feature smooth transitions. The BPM is slow. The audio and video are synced well. # Hooks Spoken: 00:14–00:17: Please, please, please come down now. Visual: 00:14–00:17: A woman with light skin and long blonde hair is sitting cross legged on a striped blue and white towel on a black sand beach. She is wearing a brown bikini, a brown, white, and tan crochet hat, and black sunglasses. Next to her is a light green coconut and the bottle of Vacation perfume. She sprays the perfume. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Features - EAU DE TOILETTE - 1 FL OZ bottle # Call to action None used. # Point of view - Customer 100% – The ad is told from the customer's point of view, showcasing the product within the customer's vacation themed environment. # Storyline - 00:00–00:03 The ad begins with a shot of a bag with "Vacation" printed on the side of it. - 00:00–00:03 The perfume bottle is pulled out of the bag and then placed on a surface next to the bag. - 00:04–00:07 The shot transitions to a close up of the perfume bottle with clear turquoise water as the background. - 00:08–00:09 The angle changes again, but the shot is still a close up of the perfume with the beach and ocean in the background. - 00:09–00:10 A woman's hand holds the perfume bottle. - 00:11–00:14 A wide shot of a woman in a brown bikini sitting on the beach with the ocean in the background is shown. - 00:14–00:17 The woman sprays herself with the perfume, then puts the bottle back down next to her. - 00:17–00:21 The woman then poses and puts her hand behind her head. - 00:21–00:23 The shot transitions to the perfume sitting on the beach next to a coconut. - 00:28–00:30 A close up of the perfume is shown next to the coconut on the sand. - 00:31–00:34 The shot transitions to a close up of the perfume bottle held in someone's hand with a palm tree and ocean in the background.

# Ad summary This ad showcases Vacation's Classic Lotion SPF 50 in a value pack, highlighting its best-selling status and offering a free air freshener. The visual elements and copy are designed to entice customers with a classic sunscreen that offers a pleasant scent and effective sun protection. # Brand positioning Vacation positions itself as a sunscreen brand that prioritizes both effective sun protection and a luxurious sensory experience. The branding emphasizes classic appeal and high-quality ingredients, setting it apart in the market. Its choice to include a free air freshener suggests a focus on scent and ambiance, enhancing the emotional connection consumers have with the brand. The brand creates a distinct experience for consumers by offering a sunscreen that goes beyond basic sun protection, aligning with a lifestyle that values leisure, fragrance, and overall well-being. # Product The ad features the Vacation Classic Lotion SPF 50 Value Pack, which includes two SPF 50 Classic Lotion tubes and one Vacation Air Freshener. The Classic Lotion SPF 50 is presented as "The World's Best-Smelling Sunscreen", which is dermatologist tested, cruelty-free, and made without parabens. It is transparent on all skin tones and water-resistant (80 minutes). The lotion aims to protect the skin from the sun while offering a pleasant sensory experience through its unique fragrance. The inclusion of the air freshener underscores the brand's focus on scent. The value pack offers an economical option for consumers to stock up on their favorite sunscreen. # Visual style The visual style of the ad is clean and product-focused. The layout is simple and organized. The lighting is soft and even, which gives the products a smooth appearance. The overall aesthetic is designed to be eye-catching and informative, emphasizing the key features and value of the sunscreen value pack. # Hooks Headline: Classic Lotion SPF 50 Value Pack # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for effective sun protection, implied by highlighting SPF 50. # Value propositions - Value Pack: Includes 2X SPF 50 CLASSIC LOTION 1X VACATION® AIR FRESHENER - Includes Free Air Freshener - Save 20% # Benefits - The World's Best-Smelling Sunscreen # Features - SPF 50 - Dermatologist tested - Cruelty-free - Made without parabens - Transparent on all skin tones - Water-resistant (80 minutes) # Call to action None used. # Social proof - The World's Best-Smelling Sunscreen # Point of view - Brand: The brand's POV is present throughout the ad, showcasing the product, its value, and unique selling points. # Storyline - The ad starts by highlighting the Vacation Classic Lotion SPF 50 Value Pack as a desirable product. The intention is to grab the viewer's attention with a well-known item. The brand is communicating this to the audience. - The ad emphasizes the value of the pack by showcasing that it includes 2 SPF 50 Classic Lotions and a Vacation Air Freshener. The brand is telling the audience this to highlight the great value of this value pack. - The ad finishes by emphasizing the fact the pack includes a free air freshener. The brand does this to encourage the audience to purchase the value pack.

# Ad summary The ad features a single, well-lit product shot of a Vacation brand candle. It announces a sale for a limited time, positioning the candle as an extension of the brand's identity centered on leisure, vacations, and the essence of a carefree lifestyle. # Brand positioning Vacation presents itself as a purveyor of leisure and relaxation, bottling the essence of a perfect getaway. The brand seeks to occupy a space in the consumer's mind that associates with vacations, carefree attitudes, and sun-soaked moments. The values are centered around creating a sensory experience that mirrors the feeling of a getaway. Eschewing the clinical or overtly sophisticated approach of some competitors, Vacation embodies a playful, retro aesthetic that sets it apart. With a focus on sensorial experiences, Vacation creates products that are more than just functional—they're emotional touchstones that evoke the joy and relaxation of holidays. # Product The advertised product is a Vacation-branded candle, designed to evoke the sensory experience of a vacation getaway. The candle comes in a cylindrical teal container, reminiscent of vintage sunscreen bottles, with text printed directly on the container and a burning wick. The candle is designed for individuals looking to bring the essence of vacation into their everyday lives and creates a sensorial experience that mirrors the feeling of holidays. # Visual style The ad features a studio-shot image with a clean, minimalist aesthetic. It has a cohesive color scheme, relying on shades of teal. The image treatment includes background removal. Typography is large and bold, integrated with the product shot. # Hooks Headline: SALE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Up to 30% off # Benefits - Smells like a vacation # Features - WELL-TIPPED - COCONUT SUNSCREEN - FRESHLY CLEARED SWIMMING POOL - RESORT TOWEL, DESIRE # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand and the product. - Customer: The candle gives them the chance to bring vacation to them. # Storyline - The Vacation brand is highlighted, setting the context and establishing the visual tone for the ad. The brand is presenting their product to the audience. - The ad is announcing a sale event. The brand is conveying that there is a sale and that the sale is up to 30% off and is for a limited time between January 15-19. - The Vacation brand is reinforced with the candle on display. The candle is a physical item that helps to convey what the brand is selling.

# Ad summary An image ad for Vacation brand candles, advertising a sale of up to 30% off from January 15-19. # Brand positioning Vacation presents itself as a luxury brand offering vacation-scented candles, designed to evoke the feeling of being on holiday. The brand positions itself in the premium home fragrance market. The ad is minimalist and stylish, which aligns with the clean and aspirational lifestyle that the brand promotes. The product is intended to bring a sense of relaxation and luxury into the home. # Product The ad features candles from Vacation, promising to transport you to a tropical getaway. These candles are designed to capture the essence of vacation through scent. The advertisement highlights a sale, which is a limited-time discount of up to 30% off, valid from January 15-19. This creates a sense of urgency and encourages immediate purchase, addressing a potential barrier of cost. The candles are intended for anyone looking to infuse their space with vacation-inspired aromas. # Visual style The ad has a minimalist and clean aesthetic with a dark green background and contrasting white and yellow text. The layout is simple and the typography is modern and bold. The production quality is high and polished, which gives the ad a luxurious feel. This ad would stop the scroll due to the contrasting colors that draw your eye in to read the limited time sale. # Hooks Headline: SALE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand communicates information about a sale on its candles, including the discount and time frame. # Storyline - The ad begins by announcing the Vacation Candle sale. This is told from the brand's perspective to immediately grab attention. - It states that you can save up to 30% off, which is also from the brand's perspective to provide the deal. - The ad includes specific dates for the sale. This is from the brand’s perspective to show the limited time offer.

# Ad summary This ad features the Vacation brand Lobby Candle, which comes in a box and a candle in a cylinder shaped jar. The ad highlights the candle's resort lobby-inspired scent. # Brand positioning Vacation is presented as a brand that encapsulates the essence of a luxurious vacation experience through its scent profile. The brand seems to occupy a space in the market that is both nostalgic and aspirational, evoking memories and fantasies of high-end resort stays. Aligning itself with leisure, relaxation, and sensory pleasure, Vacation differentiates itself by bottling the ambiance of a resort lobby into a scented candle, rather than adhering to traditional fragrance categories. The brand positioning is primarily emotional, focusing on creating an immersive and transporting sensory experience, suggesting that it aims to capture the essence of a memorable vacation. # Product The product featured is the 'Lobby Candle' by Vacation, designed to capture the scent of a high-ceiling resort lobby. The candle is housed in a cylindrical, frosted glass jar. The candle aims to recreate the ambiance of a luxurious getaway. The packaging features the product name and highlights its key notes as 'fresh-cut flowers, poolside travel pamphlets, air-conditioned ocean breeze.' The ad attempts to address the common barrier of not being able to transport yourself to a luxurious vacation by offering a sensory experience that mimics it. # Visual style The ad features a studio-shot image of the product on a solid-colored background. The lighting is soft and diffused. The typography is clean and modern, with a mix of sans-serif fonts. The overall style is minimalist, focusing on the product and brand. The color palette is warm and inviting, with a limited range of neutral tones and a pop of yellow. The visual style aims for high-design and is intended to be scannable in feed. # Hooks Headline: Lobby Candle # Funnel stage Consideration # Pain points None used. # Value propositions - Lobby Candle: Capture the scent of a high-ceiling resort lobby. # Benefits - Capture the scent of a high-ceiling resort lobby. - A luxurious getaway # Features - Scented Candle - FRESH-CUT FLOWERS - POOLSIDE TRAVEL PAMPHLETS - AIR-CONDITIONED OCEAN BREEZE # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is promoting its Lobby Candle and communicating its luxurious, vacation-inspired scent. # Storyline - The image sets the scene of luxury and relaxation by showcasing the Lobby Candle along with its packaging, immediately signaling a high-end experience. The brand wants to establish a luxurious feel from the outset. - Next, the image draws attention to the product itself, highlighting its name, the Vacation brand, and the candle within, as well as a sale offer. This informs the viewer what the product is and entices them with a potential discount, making the value proposition clear from the brand's POV. - Finally, the image reinforces the brand's identity by repeating the brand name at the bottom. The brand is trying to leave a lasting impression on the viewer.