How Universal Standard Advertises on Meta

# Ad summary This image ad promotes a sale of up to 80% off over 400 styles. A model is wearing a denim shirt and dark patterned jeans. # Brand positioning The brand is presenting itself as a provider of stylish clothing with a focus on providing a wide selection of over 400 styles. They are offering a significant discount which positions the brand as accessible and value-driven. The brand does not seem to overtly align with a specific lifestyle, but the selection of a plus-sized model suggests a commitment to body positivity and inclusivity, potentially pushing against industry norms that often prioritize a narrower range of body types. # Product The ad features a sale on over 400 styles. A model is shown wearing a long-sleeved denim button-down shirt and dark wash patterned denim pants. The sale is portrayed as a timely opportunity. There are no explicit details about the fit, fabric, or care instructions. # Visual style The ad has a clean, studio-shot aesthetic with a focus on showcasing the clothing. The lighting is soft, and the color palette is neutral, which allows the product to stand out. The typography is simple and legible. The style appears to be designed for easy viewing on social media feeds. # Hooks Headline: UP TO 80% OFF OVER 400 STYLES # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point is the desire to purchase new styles but hesitating to do so. The ad copy, "If you've been waiting for a sign all season—this sale is it" implies the customer may be waiting for a reason to make the purchase. # Value propositions - Huge savings on a wide variety of styles. # Benefits - Up to 80% off # Features - Over 400 styles # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is from the brand promoting the sale and showcasing the clothing item. # Storyline - The ad opens with a wide-angle shot of the model. This is meant to capture attention and showcase the overall look and product being advertised. The audience experiences this from the brand's perspective, as it highlights the product on the model. - Superimposed text over the image details the sale, offering "UP TO 80% OFF OVER 400 STYLES". The intention here is to immediately inform the viewer of the promotion's details. This is told from the brand's perspective, highlighting the value proposition. - A smaller text element reads, "If you've been waiting for a sign all season—this sale is it." This serves as a playful nudge to viewers who may have been considering a purchase. This is also conveyed from the brand's perspective, giving a reason to act now.

# Ad summary This image ad showcases a woman modeling an outfit for an end-of-season sale. The ad highlights the discounted price of the outfit. # Brand positioning Based on the ad alone, the brand seems to position itself in the affordable luxury segment, offering timeless and elegant pieces for everyday wear. The brand appears to value simplicity and quality. The focus on an end-of-season sale implies a strategy of clearing out inventory to make way for new collections while still offering value to customers. The overall tone is understated and sophisticated, appealing to consumers who prefer classic styles over trendy fast fashion. # Product The ad features a simple, chic outfit consisting of a dark brown short-sleeved t-shirt and a maroon skirt. The t-shirt has a crew neck and the skirt appears to be a mini skirt made from a woven material. The ad directly states that the outfit is on sale for $50, discounted from its original price of $84. This price point suggests the brand aims to offer accessible luxury. # Visual style The ad has a clean and minimalist aesthetic, with a focus on the product and model. The lighting is soft and even, creating a natural and inviting feel. The color palette is muted and warm, contributing to a sophisticated and timeless look. The overall production quality is high, suggesting a polished brand image. The ad avoids overly trendy or flashy elements, opting for a classic and understated style. # Hooks Headline: END OF SEASON SALE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Sale price: $50 (originally $84) # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, aiming to showcase their product and promote a sale. # Storyline - The image opens with a model staring directly at the camera. This is intended to grab the viewer's attention and establish a connection, presenting the brand as direct and confident. - Next, text displays the phrase "END OF SEASON SALE". This highlights the promotional offer and aims to create a sense of urgency, as the customer might believe the sale is only for a limited time. - The ad concludes with the discounted price of the outfit, “$50 $84”. This informs the viewer of the specific cost savings and incentivizes a purchase.

# Ad summary A stylish ad showcasing an end-of-season sale, featuring a model wearing a striped shirt and jeans. # Brand positioning The brand is presented as a provider of contemporary, accessible fashion for a diverse clientele. It emphasizes style and value, evident in the end-of-season sale promotion. The focus on a model with a confident pose wearing current trends suggests the brand aims to align with current fashion norms while offering items at a competitive price point, making fashion accessible to a broader audience. # Product The ad features a blue and white striped, long-sleeve button-down shirt, worn open over a black top. The shirt has a relaxed fit with white cuffs. Additionally, light wash blue jeans with a black belt are shown. The outfit is styled in a casual yet put-together manner, suggesting everyday wearability. The main selling point highlighted is the 'END OF SEASON SALE' with 'UP TO 80% OFF,' which is a clear incentive for purchase, addressing potential price objections and promoting immediate action. # Visual style The ad has a polished, professional look with soft, natural lighting and a focus on the model and clothing. The use of solid color bars for text overlay adds a modern touch without distracting from the main subject. The overall style is clean and simple, designed to be easily scannable and appealing in a social media feed. # Hooks Headline: END OF SEASON SALE # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of wanting stylish clothing but being deterred by high prices. The phrase 'UP TO 80% OFF' signals a solution to this by offering substantial discounts. # Value propositions - High-style fashion pieces available at significantly reduced prices # Benefits - Significant savings on fashion items. - Opportunity to update wardrobe at a reduced cost. # Features - END OF SEASON SALE - UP TO 80% OFF # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, emphasizing the brand's fashion offering and a promotional sale. # Storyline - The ad opens with a visually striking image of a model in a fashionable outfit. This is intended to grab the viewer's attention and set the tone. The audience experiences this from the brand's point of view, highlighting their clothing line through an attractive presentation. - Next, the 'END OF SEASON SALE' message is displayed prominently on the upper left of the model. The message tells the audience that there is currently a promotion happening, offering a reason to explore the brand's offerings. The audience experiences this from the brand's point of view, promoting an ongoing sale. - The ad concludes by emphasizing the 'UP TO 80% OFF' offer at the bottom right of the model. This serves as an additional incentive, pushing the audience to consider a purchase due to the significant discount. The audience experiences this from the brand's point of view, providing potential customers with the value proposition of purchasing sale items.

# Ad summary The ad features a woman in a dark brown short-sleeve shirt and a red skirt, promoting an end-of-season sale with discounts up to 80% off. # Brand positioning The brand is not explicitly named or described in the ad. However, it is implied through the image that the brand sells contemporary women's clothing, offering a range of elevated basics and seasonal trends. The end-of-season sale suggests a focus on value and affordability, while the styling and model aesthetic imply a modern, minimalist brand positioning within the broader fashion market. # Product The ad features two distinct clothing items: a dark brown, short-sleeve t-shirt, and a short, red skirt. The t-shirt appears to be a simple, well-fitting basic, likely made from a comfortable knit fabric. The skirt is a bright red color. The ad highlights the availability of these items as part of an end-of-season sale, emphasizing that customers can purchase these items, as well as other products, at discounts of up to 80% off. # Visual style The ad has a clean, contemporary visual style. The production quality appears to be high, suggesting a professional studio shoot. The image treatment includes a soft, diffused lighting effect that gives the ad a warm and inviting feel. The typography is simple and modern, with sans-serif fonts used for the text overlay. The overall style is minimalist and understated, which is designed to appeal to a sophisticated audience. # Hooks Headline: END OF SEASON SALE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Opportunity to purchase items at significantly reduced prices (up to 80% off). # Benefits - Savings on end-of-season items # Features - Up to 80% Off # Call to action None used. # Social proof - None used. # Point of view - Brand: The text, “END OF SEASON SALE” and “UP TO 80% OFF,” is promoting a deal to the audience. - Customer: The model wearing the clothes and sitting cross-legged showcases how the brand's clothing would look when worn. # Storyline - The ad opens with a model sitting cross-legged in a dark brown shirt and red skirt. This serves to showcase the brand's clothing line. The audience is experiencing the clothing from a customer point of view to see how it would look when worn. The message is to create an aesthetic and feel for the clothes the brand sells. - The text overlay announces an "END OF SEASON SALE" with savings "UP TO 80% OFF." This serves as a call to action, driving urgency and offering a financial incentive to purchase. The brand is telling the audience this to promote the available discount.

# Ad summary This is a short promotional video for an end-of-season sale. It features a model posing in an urban setting while text overlays highlight the sale details. The visuals and music are designed to create an upscale yet accessible feel, encouraging viewers to shop the sale. # Brand positioning This brand aims to occupy a space in the consumer's mind as an accessible, upscale provider of contemporary fashion. The brand aligns with a lifestyle of urban sophistication and confidence, promoting values of style and value. The brand appears to follow category norms by showcasing models in fashionable outfits and highlighting sales events, but the ad also pushes against the idea that style has to be expensive. The brand positioning is both functional (offering affordable prices) and emotional (promoting confidence and style). # Product The ad promotes an end-of-season sale event, offering discounts of up to 80% on a range of clothing items. The products featured include a blue and white striped button-down shirt, a black turtleneck, a black belt, and blue jeans. The sale targets customers looking for significant savings on end-of-season styles. The ad addresses the purchase barrier of price by emphasizing the deep discounts available. # Visual style The ad has a polished, commercial aesthetic with smooth transitions. The production quality is high-end, with professional lighting and clear visuals. The pacing is relatively static, with a new shot every 1-2 seconds. # Hooks Text overlay: 00:00–00:01 EPIC / 00:00–00:03 80% OFF / 00:00–00:16 Shop the End-of-Season Sale Visual: 00:00–00:01: A model stands in front of a brick building. She is wearing a blue and white striped button-down shirt, a black turtleneck, blue jeans, a black belt, and sunglasses. She has gold hoop earrings and her hair is pulled back. The camera is at eye level. Text overlays read "EPIC 80% OFF Shop the End-of-Season Sale." / 00:01–00:02: The model remains in the same pose and outfit. The text overlays change to "Take another look. Everything you wanted this season. NOW UP TO 80% OFF Shop the End-of-Season Sale." # Funnel stage Bottom of funnel (Conversion) # Pain points The central frustration being addressed is the high cost of clothing, especially at the end of a season. The ad aims to alleviate this pain point by offering significant discounts, making fashion more accessible. "Epic 80% Off." # Value propositions - Get the styles you wanted this season at deeply discounted prices. # Benefits - Significant savings on clothing - Affordable fashion # Features - End-of-season sale - Discounts up to 80% # Call to action Shop the End-of-Season Sale # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the sale and featuring a model in their clothing. # Storyline - 00:00–00:02 The ad begins with a model posing in an urban environment, wearing a blue and white striped button-down shirt, a black turtleneck, blue jeans, and sunglasses. - 00:00–00:02 Text overlays appear on the screen highlighting the "Epic 80% OFF" and encouraging viewers to shop the end-of-season sale. - 00:01–00:02 The text changes to "Take another look. Everything you wanted this season. NOW UP TO 80% OFF."

# Ad summary An image ad featuring a model wearing a dress is promoting a sale with discounts of 40%-80%. # Brand positioning The brand is not explicitly named in this advertisement. However, the ad highlights stylish women's clothing, specifically a dress, suggesting the brand positions itself in the fashion retail market. It promotes the idea of effortless style and permission to treat oneself, even without a specific event or occasion. The substantial discount on offer implies the brand may be trying to clear out seasonal stock or attract new customers with significant savings, appealing to value-conscious shoppers who seek quality fashion. # Product The product featured is a long-sleeved dress, possibly made of a lightweight, semi-sheer fabric like chiffon. It is a dark plum color with a cinched waist and a button-up detail at the neckline. The dress appears to have a flowy, relaxed fit, making it suitable for various occasions. The ad doesn't highlight specific features or materials, but instead focuses on the discount offer, using the dress as a visually appealing representation of the clothing available in the sale. # Visual style The ad has a clean and minimalist visual style. The lighting is soft and even, creating a natural look. The color palette is muted, with the dark plum dress contrasting gently against the light background. The model's styling is simple and understated, which keeps the focus on the garment rather than distracting details. The overlaid text is clear and legible, ensuring the sale message is easily understood. # Hooks Headline: SHOP 40%-80% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - You don't need an excuse. But this sale is a really good one. # Benefits - A really good sale # Features - 40%-80% Off # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is conveying the overall message of the sale with overlaid text on the image. # Storyline - The ad starts by stating, “You don't need an excuse. But this sale is a really good one.” which encourages viewers to shop without feeling the need for a special event. This is coming from the brand, positioning the large sale as an opportunity to treat oneself to something new from the brand. - The ad then features the text, “SHOP 40%-80% OFF,” to highlight the significant discount being offered. This continues to build on the brand's message of how good the sale is, and serves as an invitation to the viewer to take advantage of the promotion.

# Ad summary This image ad is advertising an end-of-season sale on clothing. It features a woman wearing a yellow sweater and a white skirt, with text overlay highlighting the sale and the discounted price. # Brand positioning The brand is presented as a provider of stylish and comfortable clothing. The focus is on providing quality clothing that is accessible to consumers, and offers seasonal sales to help customers save money. The brand seems to value providing on-trend clothing options for everyday wear, emphasized through the model's casual yet stylish outfit. # Product The ad features a mustard-yellow knit sweater with horizontal white stripes. It has a round neckline and long sleeves. A white skirt with a visible square pocket is also displayed in the ad. The ad highlights a discount with the original price listed as $158 crossed out, and the new sale price of $95 listed next to it, indicating a price reduction as part of an end-of-season sale. The clothing is likely targeted towards people looking for comfortable and stylish fashion at discounted prices. # Visual style The ad has a clean and modern aesthetic, with a focus on the clothing. The shot is well-lit and the colors are vibrant. The ad uses bold text overlays to highlight key information. The overall style is simple and straightforward, aimed at quickly conveying the message to the viewer. # Hooks Headline: END OF SEASON SALE # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point is the desire to find fashionable clothing at an affordable price. The 'End of Season Sale' addresses this by offering a discount on stylish clothing. # Value propositions - Affordable fashion # Benefits - Stylish clothing at discounted prices # Features - Knit sweater - White skirt # Call to action None used. # Social proof - None used. # Point of view - Brand: The messaging and pricing highlights are intended to show the brand is promoting their end of season sale. # Storyline - The ad opens with a stylishly dressed woman. This is intended to immediately capture the viewer's attention with aspirational imagery, from the brand's perspective. - Next, text is displayed noting the 'End of Season Sale' along with a new price for the clothing, highlighting the promotional offer. This builds excitement and encourages immediate action, from the brand's perspective.

# Ad summary This ad showcases a woman modeling a light blue and white striped shirtdress paired with black boots. The ad highlights an 'End of Season Sale' with a price reduction from $168 to $101. # Brand positioning The brand appears to be positioned within the fashion retail space, likely focusing on modern, everyday wear. The ad showcases a relaxed yet polished look, suggesting a brand that values both style and comfort. The 'End of Season Sale' suggests a strategy of clearing out older inventory to make way for new collections, a common practice in the fashion industry. # Product The primary product is a button-down shirtdress featuring a light blue and white striped pattern. It has a relaxed fit, long sleeves with rolled-up cuffs, a classic collar, and a front pocket. The dress is knee-length with a slit at the front. The model is also wearing shiny, knee-high black boots with a pointed toe and a small heel, which complement the dress for a styled, ready-to-wear look. The ad promotes a sale, indicating that these items are available at a reduced price. # Visual style The visual style is clean and straightforward, resembling a studio-shot fashion e-commerce ad. It features bright, even lighting, and the focus is primarily on the product. The image treatment appears natural, with minimal filters or color grading. The layout is simple and direct, highlighting the product and the sale offer. The typography is bold and clearly communicates the key message, which enhances scannability. # Hooks Headline: END OF SEASON SALE # Funnel stage Bottom of funnel (Conversion) # Pain points The frustration being addressed is the desire to purchase fashionable clothing at a lower price point. The 'End of Season Sale' directly solves this, offering the opportunity to buy the featured dress at a discounted price. # Value propositions - End of Season Sale: Opportunity to purchase high-quality clothing at significantly reduced prices. # Benefits - Reduced price on fashionable clothing. - Stylish and comfortable everyday wear. # Features - Button-down shirtdress - Light blue and white striped pattern - Long sleeves with rolled-up cuffs - Classic collar - Front pocket - Knee-length with a slit at the front # Call to action None used. # Social proof - None used. # Point of view - Brand: The blue block announces the 'End of Season Sale' to attract customers with a promotional event. - Brand: The price drop from $168 to $101 informs customers about savings when making a purchase. # Storyline - The ad begins with the announcement of an 'End of Season Sale' in a blue block at the upper left, immediately drawing the viewer's attention to the promotion and creating a sense of urgency. The intention is for the brand to directly inform the customer of a sale opportunity, encouraging immediate engagement. - The ad shows a model wearing the brand's clothing to demonstrate how it looks when worn. The brand shows a specific look to give the customer a clear visual of the garment in a real-world setting and to showcase its style and fit. - The ad highlights the reduced price, changing the original price of $168 to $101 to clearly showcase the savings to the customer and increase the urgency to purchase. This is told from the brand's perspective to communicate the value and savings to the customer.

# Ad summary This image ad features a model in a pink-striped shirt and dark blue jeans with text about an end-of-season sale. # Brand positioning Based on the ad's focus on fashion items and an end-of-season sale, the brand is positioned within the broader clothing market, likely targeting consumers looking for stylish apparel at discounted prices. The brand aligns with values of affordability and accessibility, aiming to provide a diverse range of styles as mentioned by "over 400 styles." # Product The ad features a pink and white striped button-down shirt and a pair of dark blue jeans. The shirt is styled with the ends tied at the waist. The jeans are shown as a high-waisted style. The ad promotes an "End Of Season Sale" featuring "over 400 styles," implying a wide selection of clothing items available for purchase. The ad addresses the purchase barrier by offering a sale, making the products more accessible and enticing for potential buyers. # Visual style The ad has a polished, studio-shot aesthetic. The image features soft lighting and a clean background. The image treatment includes color grading to enhance the pink tones in the ad. The ad uses a large and bold font for the headline to draw attention. The overall visual style is modern and accessible, designed for easy scannability in the feed. # Hooks Headline: 80% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points The text "Warning: Your current closet may get jealous" implies that the customer's current wardrobe may be lacking or not as fashionable as the new items they could purchase from the sale. # Value propositions - Huge savings: 80% OFF # Benefits - 80% OFF - over 400 styles # Call to action Shop The End Of Season Sale # Social proof - None used. # Point of view - Brand: This POV is seen throughout the ad, delivering the sale offer, product information, and call to action to shop. # Storyline - The ad begins with a headline offering up to 80% off, immediately grabbing the viewer's attention with a significant discount. This offer is presented from the brand's perspective, aiming to entice customers with potential savings. - The ad includes the text "Warning: Your current closet may get jealous. With over 400 styles—which will you get?", presented from the brand's perspective. This playful line acknowledges the potential impact of new purchases on the customer's existing wardrobe. - The ad concludes with the call to action “Shop The End Of Season Sale”, which directs the viewer to take immediate action and make a purchase. This call to action is delivered from the brand's perspective, driving the viewer towards conversion.

# Ad summary This ad promotes an end-of-season sale with a significant discount. It features a model wearing a striped dress and boots, emphasizing the fashion-forward aspect of the sale. The visual is clean and direct, focusing on the offer and the product. # Brand positioning The brand presents itself as a modern fashion retailer offering stylish and versatile pieces. The choice of a striped shirt dress and knee-high boots suggests a blend of classic and contemporary styles. The brand aligns with a lifestyle that values effortless chic and seasonal trends, offering accessible fashion for everyday wear. The brand appears to disregard any need for overly complex or high-end presentation, focusing instead on direct value and everyday relevance. # Product The featured product is a blue and white striped shirt dress. It has a button-down front, a single breast pocket, and a midi length with side slits. The dress is made of a woven fabric. The ad also showcases a pair of black knee-high boots made of shiny material. The boots have a pointed toe and a slim, short heel. The dress offers everyday style, while the boots adds sophistication. The offer of a significant discount addresses any potential price concerns, making the items more attractive to customers. # Visual style The visual style is clean and straightforward, with a focus on the product. The shot is well-lit and features a clear, uncluttered composition. The use of solid color blocks with bold text gives it a contemporary and accessible feel. The simplicity ensures high scannability in a busy feed, while the appealing fashion style offers stop power. # Hooks Headline: END OF SEASON SALE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - End of Season Sale - Up to 80% off # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad presents the brand's point of view, aiming to showcase its clothing and promote its end-of-season sale. - Customer: The visual style is designed to appeal to the customer, showcasing a fashionable look that could be easily incorporated into their wardrobe. # Storyline - The ad opens with a full-length shot of a model wearing the brand's clothing. This is intended to immediately capture the viewer's attention with an aspirational yet accessible image, from the brand's perspective. - The ad highlights the “END OF SEASON SALE” in large, blue text to draw attention to the promotion. This part of the story is told from the brand's perspective, conveying the message that it's time to shop and take advantage of discounted prices. - The ad includes the statement "UP TO 80% OFF” to emphasize the depth of the discount. This is from the brand's perspective, creating a sense of urgency and excitement to encourage immediate action.

# Ad summary The ad shows a montage of different women wearing clothing items. The ad is for a 40%-80% off sale. # Brand positioning The brand is positioned as offering trendy and stylish clothing options, as showcased by the diverse range of outfits and models in the ad. The brand focuses on providing appealing fashion choices for a broad customer base. The ad suggests the brand is pushing against high price points in the market. # Product The ad promotes a variety of clothing items available through the brand. These items include sweaters, shirts, pants, jackets, dresses, and more. Each item is showcased on different models, highlighting the versatility of the brand's offerings. The ad emphasizes a large sale with discounts from 40%-80% off to encourage viewers to purchase clothing. # Visual style The ad has a clean and modern aesthetic, with bright and even lighting in a studio setting, showcasing each model and outfit clearly. The editing is fast-paced, with quick cuts to keep the ad engaging. The production quality is polished, and the visual motif is a constant framing that highlights the clothing. The pacing is fast, with approximately 7 cuts per minute, maintaining a consistent rhythm throughout the ad. # Hooks Spoken: 00:00-00:09: If you've been waiting for a sign all season—this sale is it. Text overlay: 00:00-00:09: If you've been waiting for a sign all season—this sale is it. / 00:00-00:09: 40%-80% OFF Visual: 00:00–00:01: A woman with light skin and freckles is shown wearing a yellow sweater. She is holding the sweater up to her face, partially covering her mouth and nose. The background is a solid white wall. The camera is stationary. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of waiting for the right moment to shop, particularly for seasonal sales. By stating, "If you've been waiting for a sign all season—this sale is it," the ad acknowledges the viewer's potential hesitation or anticipation, positioning the current sale as the opportune time to make a purchase. # Value propositions - 40%-80% off provides a significant discount, making clothing more accessible and affordable. - Buying clothes at 40%-80% off allows customers to purchase more items within their budget. # Benefits - Discounted prices - Opportunity to purchase desired clothing # Features - 40%-80% off # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's official perspective, showcasing its products and sale. # Storyline - 00:00–00:01 The ad opens with a shot of a woman wearing a yellow sweater, pulling the neck up to cover half her face. - 00:01–00:02 The scene cuts to a woman wearing a purple sweater leaning back while looking out of frame. - 00:02–00:03 A new shot features a woman wearing a striped button-down shirt and blue pants, posing with her hands behind her head. - 00:03–00:04 The scene changes to a woman in a maroon dress, looking directly at the camera with a serious expression. - 00:04–00:05 Another woman is shown sitting on a chair, wearing an off-the-shoulder brown sweater and red pants. - 00:05–00:06 The ad continues with a woman wearing a striped blue shirt, looking at the camera and smiling slightly. - 00:06–00:07 A woman is featured in a black t-shirt and patterned jeans with her hands in her pockets. - 00:07–00:08 The scene cuts to a woman wearing a yellow and white striped shirt, posing with her hands under her chin. - 00:08–00:09 The ad concludes with a woman wearing a brown blazer and jeans, adjusting her blazer.

# Ad summary This ad is promoting an end-of-season sale of up to 80% off on clothing. A model is wearing a mustard-colored sweater with white horizontal stripes and white pants. The text in a red banner announces the sale. # Brand positioning The brand is not explicitly mentioned by name. The brand appears to be positioned in the mid-range market, offering stylish clothing. The clothing appears simple and classic, suggesting the brand focuses on timeless looks. The brand values style and affordability, implied by the sale. # Product The product featured is a mustard-colored knit sweater with white horizontal stripes. The sweater appears to be a lightweight knit, suitable for transitioning between seasons. The model is also wearing white pants that appear to be linen or cotton blend with front pockets. The sale promotion suggests an opportunity to acquire the product at a discounted price during an end-of-season sale. # Visual style The ad has a clean and minimalist visual style. The production quality looks like a professional studio shoot. The lighting is soft and even. The color palette is warm and muted, with a focus on the mustard yellow and white clothing against a neutral backdrop. The text overlays are bold and clear to ensure that the sale message is easily scannable. # Hooks Headline: END OF SEASON SALE # Funnel stage Bottom of funnel (Conversion) # Pain points The ad taps into the common desire to get a good deal on clothing, addressing the high cost of fashion by highlighting a significant discount. # Value propositions - Get clothing at a discount during an end-of-season sale. # Benefits - UP TO 80% OFF # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand presents its clothing and promotional offer, controlling the visual message and aiming to attract customers. # Storyline - The ad opens with a shot of a model wearing a stylish sweater and pants. The purpose is to showcase the brand's clothing and highlight the current fashion. The audience experiences this from the brand's perspective, showcasing the product in a visually appealing way. - Next, the text overlay highlights an end-of-season sale of up to 80% off. This is intended to create a sense of urgency and incentivize viewers to make a purchase. The audience experiences this from the brand's perspective, communicating the current promotion.

# Ad summary This ad for Universal Standard features a model showcasing various knitwear items from their end-of-season sale. The ad consists of quick cuts, with a text overlay highlighting the sale. # Brand positioning Universal Standard is presented as a modern, inclusive clothing brand that offers stylish, high-quality knitwear in a wide range of sizes. The brand is positioned as a provider of comfortable and versatile clothing options that cater to diverse body types. This brand aims to occupy a space of inclusive fashion, promoting body positivity and accessibility. The brand's tone is approachable and confident, emphasizing the beauty and style of its clothing on different body types, which challenges traditional fashion norms that often prioritize a narrow range of sizes and body types. The brand positioning is emotional, focusing on empowering customers to feel confident and comfortable in their clothing. # Product Universal Standard is advertising its range of knitwear, featured in the End of Season Sale. The knitwear includes various styles, such as sweaters, cardigans, and zip-up jackets, in different colors and patterns. The models show diverse colors from bright yellow to red, olive and navy blue. The knitwear is shown to be versatile, suitable for different occasions and personal styles. The ad addresses potential purchase barriers by offering up to 80% off during the end-of-season sale, making the products more accessible. The ad highlights the quality and style of the knitwear, encouraging viewers to take advantage of the sale and buy # Visual style The ad has a clean, minimalist aesthetic with a focus on the products. The editing style consists of quick cuts to showcase different outfits. The production quality appears polished, creating a commercial feel. The pacing is fast, with frequent cuts to keep the viewer engaged. The audio and visual elements are synced to create a cohesive presentation. # Hooks Text overlay: UNIVERSAL STANDARD / SHOP END OF SEASON SALE / UP TO 80% OFF Visual: 00:00–00:01: A woman with medium-length dark hair, wearing gold hoop earrings, a yellow sweater, and dark wash jeans, stands against a plain white wall. She is centered in the frame, smiling softly with her left hand in her pocket. The camera is stationary and provides a full shot of her outfit. / 00:01–00:02: The same woman now wears a light blue cardigan over a white shirt with dark wash jeans. She stands in the same location with a similar pose and expression as the previous shot. The camera remains stationary. / 00:02–00:03: The woman models a navy blue and white striped sweater with dark wash jeans, maintaining the same pose and expression. The camera is still and the background remains a plain white wall. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of expensive clothing by offering up to 80% off during the end-of-season sale. The ad directly implies that great styles are more affordable with this sale. # Value propositions - High-quality knitwear at discounted prices - Accessible fashion for diverse body types # Benefits - Stylish clothing options - Versatile for different occasions - Suitable for different personal styles # Features - Range of knitwear styles - Variety of colors and patterns - Different styles such as sweaters, cardigans, and zip-up jackets # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad communicates directly from the brand, showcasing its products and offers. # Storyline - 00:00–00:01 The ad opens with a woman modeling knitwear from Universal Standard. - 00:01–00:07 The scene quickly transitions to show the same woman in different knitwear pieces. - 00:00–00:07 Throughout, there's text overlay advertising the End of Season Sale, offering up to 80% off.

# Ad summary This mobile-first video ad uses a multi-image grid to promote Universal Standard's end-of-season sale. The ad leads with an up-close shot of a smiling woman wearing a yellow sweater, emphasizing the sale with large text overlays. As the primary image remains static, individual images from the grid appear and disappear, showcasing different styles and models. The text overlays drive home the message, highlighting the significant discount and the wide range of styles available. # Brand positioning Universal Standard is presented as a modern, inclusive fashion brand that celebrates body positivity and offers a wide range of sizes and styles. The brand aims to occupy a space in the consumer's mind where fashion is accessible to everyone, regardless of their body type. Universal Standard promotes values of inclusivity, confidence, and self-expression through its diverse representation of models and its emphasis on providing a wide selection of clothing options. The brand seeks to normalize representation in fashion and empower individuals to embrace their unique style, regardless of societal norms or competitor behaviors. This brand positioning leans towards an emotional connection with consumers, emphasizing empowerment and inclusivity. # Product The ad promotes Universal Standard's end-of-season sale, featuring a wide array of clothing items across more than 400 styles. The products showcased include tops, dresses, jackets, and pants, catering to various occasions and personal styles. The clothing appears to be designed for women of all sizes, with an emphasis on inclusive sizing and flattering fits. The USPs highlighted in the ad are the significant discounts available (up to 80% off) and the vast selection of styles to choose from. The ad addresses the purchase barrier of perceived high prices by showcasing affordable fashion options, encouraging viewers to take advantage of the sale. # Visual style The ad has a clean and polished aesthetic with bright, even lighting. The editing style is simple and static, with the focus on the product displays. The production quality is high, resembling a commercial. The visual motif involves the repeated use of the image grid, which dynamically shifts between different models and outfits. The pacing is moderate. # Hooks Text overlay: 00:00–00:03: You don't need an excuse. / 00:00–00:03: But this sale is a really good one. / 00:00–00:03: UP TO / 00:00–00:03: 80% OFF / 00:00–00:03: OVER 400 STYLES / 00:00–00:03: THE END-OF-SEASON SALE IS HERE. Visual: 00:00–00:03: A close-up of a smiling woman with freckles and dark hair pulled back, wearing a yellow sweater. She is holding the sweater's turtleneck collar up towards her face. The background is a clean, off-white tone. Text overlays read "You don't need an excuse. But this sale is a really good one. UP TO 80% OFF OVER 400 STYLES." A teal circle on the upper right reads "THE END-OF-SEASON SALE IS HERE." # Funnel stage Bottom of funnel (Conversion) # Pain points The ad is targeting a cost-conscious consumer, stating "You don't need an excuse. But this sale is a really good one." This implies that the cost of clothing can be a barrier, and this sale alleviates that concern. # Value propositions - High-quality clothing at up to 80% off. # Benefits - Significant discounts on a wide range of clothing items. # Features - Over 400 styles # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's official promotional perspective, highlighting its sale. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a close-up shot of a smiling woman wearing a yellow sweater, with overlaid text announcing "UP TO 80% OFF OVER 400 STYLES." This serves to immediately capture attention with a strong visual of an attractive model and highlight the key selling point: a substantial discount on a wide variety of items. - 00:00–00:04 00:00–00:04: The grid of models wearing different styles is revealed as a transition effect. This shot appears and disappears, promoting the sale of over 400 styles, visually reinforcing the variety and encouraging viewers to explore the options available. The audience experiences this transition effect from a brand perspective, demonstrating the diversity of its product range. - 00:04–00:08 00:04–00:08: The image grid is revealed a second time, as a transition effect. This shot appears and disappears, promoting the sale of over 400 styles, visually reinforcing the variety and encouraging viewers to explore the options available. The audience experiences this transition effect from a brand perspective, demonstrating the diversity of its product range. - 00:08–00:11 00:08–00:11: The image grid is revealed a third time, as a transition effect. This shot appears and disappears, promoting the sale of over 400 styles, visually reinforcing the variety and encouraging viewers to explore the options available. The audience experiences this transition effect from a brand perspective, demonstrating the diversity of its product range. - 00:11–00:16 00:11–00:16: The image grid is revealed a fourth time, as a transition effect. This shot appears and disappears, promoting the sale of over 400 styles, visually reinforcing the variety and encouraging viewers to explore the options available. The audience experiences this transition effect from a brand perspective, demonstrating the diversity of its product range. - 00:16–00:20 00:16–00:20: The image grid is revealed a fifth time, as a transition effect. This shot appears and disappears, promoting the sale of over 400 styles, visually reinforcing the variety and encouraging viewers to explore the options available. The audience experiences this transition effect from a brand perspective, demonstrating the diversity of its product range. - 00:20–00:24 00:20–00:24: The image grid is revealed a sixth time, as a transition effect. This shot appears and disappears, promoting the sale of over 400 styles, visually reinforcing the variety and encouraging viewers to explore the options available. The audience experiences this transition effect from a brand perspective, demonstrating the diversity of its product range.

# Ad summary This ad showcases women in puffer jackets available in sizes 00-40 that are 80% off right now. # Brand positioning The brand's positioning is not explicitly stated, but the ad suggests an appeal to a youthful customer. The brand does not appear to push against any category norms and appears to focus on functional utility. # Product The ad features puffer jackets in multiple colors and prints, including solid purple and brown plaid. The jackets come in sizes 00–40 and are being offered at 80% off. The ad targets consumers who need outerwear and want to find a jacket at a discounted price. # Visual style The ad has a casual aesthetic, seemingly shot with a smartphone. The editing style consists of static shots with cuts. The production quality looks like a UGC hybrid that supports a casual tone. The pacing is slow with only a few cuts. # Hooks Spoken: 00:00–00:07 Yes, these coats come in sizes 00-40 and yes, they're 80% off right now. Text overlay: 00:00–00:07 yes, these coats come in sizes 00-40 and yes, they're 80% off right now Visual: 00:00–00:05 Two women stand next to each other against a stone wall. The woman on the left has blonde hair and fair skin, wearing a brown plaid puffer jacket, a brown shirt, and a brown belt. She poses for the camera. The woman on the right has red hair and fair skin, wearing a purple puffer jacket and a red shirt. Her hand touches the woman on the left's face. / 00:05–00:07 The woman with red hair poses in the purple puffer jacket, with the other woman partially in the frame on the left. # Funnel stage Conversion # Pain points None used. # Value propositions - Sizes 00–40 and 80% off # Benefits - 80% off # Features - Available in sizes 00-40 # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand shows a promotion for their product. # Storyline - 00:00–00:07 Two women are standing in front of a stone wall, modeling puffer jackets. One jacket is plaid and one is solid purple. The ad is promoting the jackets, which are available in sizes 00-40 and 80% off.

# Ad summary This image ad promotes an end-of-season sale, offering discounts between 40% and 80% off. The ad features a model wearing a striped jacket and shorts, implying that the sale includes similar stylish apparel. # Brand positioning This ad does not explicitly mention the brand. It implies a focus on providing stylish and on-trend clothing through an end-of-season sale. The brand's positioning seems geared towards offering value and accessible fashion to consumers who are looking for seasonal discounts on apparel. # Product The primary product featured is a striped, lightweight jacket paired with matching shorts. The jacket has a collared neckline, front pockets, and button closures. The shorts are a similar striped material, and appear to be high-waisted. The outfit is accessorized with a black belt featuring a gold buckle. The ad emphasizes the availability of these items during 'The End-of-Season Sale,' suggesting an opportunity to acquire fashionable clothing at discounted prices. # Visual style The ad has a clean, minimalist aesthetic with a focus on showcasing the clothing. The production quality appears to be a studio shot with soft, diffused lighting and minimal retouching. The neutral color palette contributes to a sophisticated and accessible tone. The typography is simple and legible, ensuring the message is clear and scannable. # Hooks Headline: 40%-80% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points The ad targets consumers who may be hesitant to purchase items at full price and are waiting for a sale or discount. The phrase 'If you've been waiting for a sign all season' directly addresses this potential hesitation, acknowledging that the customer has been waiting for the right opportunity to buy. # Value propositions - The End-of-Season Sale - If you've been waiting for a sign all season—this sale is it. # Benefits - 40%-80% OFF # Call to action None used. # Point of view - Brand: The End-of-Season Sale and 40%-80% OFF are from the brand's perspective, announcing a promotion to the customer. - Customer: 'If you've been waiting for a sign all season—this sale is it.' is from the customer's perspective, resonating with customers who have been waiting to shop. # Storyline - The ad opens with a visual of a model in a striped outfit, immediately capturing attention with a stylish presentation. This is intended to showcase the brand's aesthetic from the brand's perspective, piquing the viewer's interest in the featured apparel. - Next, the ad introduces 'The End-of-Season Sale' offering '40%-80% OFF,' delivering a clear and direct message about the promotional offer. This information is being conveyed from the brand's perspective to encourage immediate action and highlight the potential savings. - The ad closes with the line 'If you've been waiting for a sign all season—this sale is it,' using a relatable sentiment. This statement, written from the customer's perspective, is intended to resonate with viewers who have been waiting for the right moment to make a purchase, creating a sense of validation and urgency.

# Ad summary This image ad features a model wearing clothing from an end-of-season sale, with text overlay highlighting the discount of up to 80% off. # Brand positioning This ad highlights the featured brand as an upscale retailer of women's clothing, accessories, and home decor. Positioning themselves as a provider of curated, sophisticated fashion, the brand uses high-quality images and elegant designs to appeal to a customer looking for classic, timeless pieces. The focus on an 'end of season sale' suggests a desire to clear out current inventory while attracting bargain-conscious shoppers who still value quality and style. This functional positioning caters to customers who want premium products at more accessible prices. # Product The featured product is a white, long-sleeved, cardigan-style sweater with black trim around the neckline, front pockets, and button line. It has gold buttons down the center. The sweater appears to be made from a soft, possibly knitted, material. The ad emphasizes that there are 'over 400 styles' available in the end of season sale, addressing the potential purchase barrier of limited selection. The cardigan is presented as a versatile and stylish wardrobe addition, ideal for transitioning between seasons. # Visual style The ad has a clean and elegant visual style, with a focus on showcasing the product in a lifestyle context. The production quality appears highly polished with even lighting and a clear focus. The image treatment is soft, with a slight blurring effect to soften the overall appearance and give it a more upscale, aspirational feel. The typography is integrated smoothly over the image, using a classic font to convey sophistication. The ad uses a native in-feed style, designed to blend into a fashion-focused social media feed. # Hooks Headline: NOW UP TO **80% OFF**. # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point being addressed in the ad is the desire to acquire current season's fashion trends without paying full price, implied by the text "Everything you wanted this season." coupled with the offer of 'up to 80% off'. # Value propositions - Everything you wanted this season. # Benefits - Shop The End Of Season Sale # Features - Up to 80% Off - Over 400 styles # Call to action Shop The End Of Season Sale. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand's perspective is used to promote its clothing and drive sales by showcasing the product and emphasizing the end-of-season sale event. # Storyline - The ad opens with a lifestyle image of a woman wearing a cardigan, which sets a scene of seasonal style and fashion. The intent is to draw viewers into the brand's aesthetic and create a desire for the featured product, from the brand's perspective. - Next, the ad highlights a promotion offering 'up to 80% off' on a wide selection of clothing. The intention is to grab attention and create a sense of urgency to drive sales, from the brand's perspective. - Lastly, the ad features a call to action to 'Shop The End Of Season Sale'. The goal is to motivate viewers to explore the product range and take advantage of the discount, from the brand's perspective.

# Ad summary This ad promotes an end-of-season sale for clothing. A person wearing a striped shirt and jeans is shown. # Brand positioning The brand is not explicitly named. It is implied through the clothing style and sale promotion that this is a contemporary fashion brand, targeting customers who value style at affordable prices. The brand aims to offer fashionable items during its end-of-season sale. # Product The ad features an oversized striped button-down shirt, pairing it with a black turtleneck and light wash jeans. The shirt is light blue and white striped with white cuffs. The jeans are a light wash denim, and a black belt is visible. The end-of-season sale is highlighted with a reduced price from $164 to $98. # Visual style The ad has a clean, contemporary aesthetic with a focus on the product. The shot is well-lit, giving the image a polished feel. The use of color blocking with the yellow banners adds a modern touch. The typography is straightforward and bold. # Hooks Headline: END OF SEASON SALE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Significant savings during the "END OF SEASON SALE", offering items at a reduced price of $98 compared to the original price of $164. # Call to action None used. # Social proof - None used. # Point of view - Brand: The whole image focuses on the sale and the product. # Storyline - The ad opens with a shot of a person wearing a contemporary clothing outfit. This aims to immediately capture the viewer's attention with a stylish look, as seen from the brand's perspective. - The focal point shifts to the "END OF SEASON SALE" text overlay, signaling a promotional event and prompting the viewer to consider discounted fashion items. This is a brand-driven message. - The ad concludes with the price drop of the item, emphasizing the cost savings and creating a sense of urgency to drive a purchase decision, speaking directly from the brand's perspective.

# Ad summary A woman is in a room in front of a clothing rack advertising Universal Standard’s end-of-season sale. She tries on different outfits, telling the audience that Universal Standard is having an end-of-season sale for cold weather wardrobe essentials. The sale includes sweaters, flannel, tailored corduroy, and outerwear. # Brand positioning Universal Standard aims to occupy the space in the consumer's mind that its products are timeless staples and designed to work with their wardrobe season after season. The brand values thoughtful design and incredible fabrics. They push against the idea that people have to conform to a particular size, and provide clothing in sizes 00 to 40. This brand's positioning is functional, in that the products are built to last. # Product Universal Standard is advertising clothing. The end-of-season sale includes sweaters, flannel, tailored corduroy, and outerwear. All items are made with incredible fabrics and thoughtful design. Garments shown include sweaters with patterns, soft flannel, corduroy, a shirt dress, pants, and outerwear. The items are cold-weather wardrobe essentials. The clothes are available in sizes 00 to 40. This brand is designed to work with your wardrobe season after season. # Visual style The ad has a polished feel and is shot in natural lighting. The editing style is smooth transitions between clips of garments. The shots are stationary and the framing is consistent throughout the ad. The pacing is slow, with a new image every two to three seconds. The cuts are timed to the audio. # Hooks Spoken: 00:00–00:03 Universal Standard's End of Season Sale's here with up to 80% off cold-weather wardrobe essentials. Text overlay: 00:00–00:03 The Layers You Love Now Up to 80% Off / 00:00–00:03 Universal Standard's End of Season Sale's here Visual: 00:00–00:03 A woman stands in front of a clothing rack. She is wearing a denim shirt, an olive-green sweater, and dark blue pants. She is fair-skinned with her hair in a high bun. She is smiling. The background is a blank white wall. There is a metal clothing rack behind her with several coats and sweaters. The floor is light-colored wood. The camera framing is at eye level and stationary. # Funnel stage Conversion # Pain points The ad implies the pain point is that finding affordable, timeless wardrobe staples can be difficult. # Value propositions - Up to 80% off - Designed to work with your wardrobe season after season - The pieces that make cold weather dressing effortless # Benefits - Cold weather wardrobe essentials - Timeless staples are designed to work with your wardrobe season after season # Features - sweaters - flannel - tailored corduroy - outerwear - incredible fabrics - thoughtful design - inclusive sizing (00 to 40) # Call to action Head to UniversalStandard.com now to shop the sale. # Social proof - "Like everything at Universal Standard, they're made with incredible fabrics, thoughtful design, and available in sizes 00 to 40." # Point of view - Brand 100% – The entire ad features the official voice of the brand, with a presenter sharing the brand's message and demonstrating its products. # Storyline - 00:00–00:03 00:00–00:03 Universal Standard’s end-of-season sale is here with up to 80% off cold-weather wardrobe essentials. This statement is delivered by the speaker in a friendly and casual tone. - 00:03–00:09 00:03–00:09 The presenter lists items in the sale including, cozy sweaters and soft flannel, to tailored corduroy and statement outerwear. The presentation style is friendly and informative, providing a clear overview of the sale. - 00:09–00:11 00:09–00:11 This is your chance to grab the pieces that make cold weather dressing effortless. The presenter aims to build excitement around the availability of effortless cold-weather dressing solutions, using a friendly and casual tone. - 00:11–00:17 00:11–00:17 Whether it’s still chilly where you are or you’re stocking up for next year, these timeless staples are designed to work with your wardrobe season after season. The presenter is speaking in a friendly and casual tone. - 00:17–00:24 00:17–00:24 Like everything at Universal Standard, they’re made with incredible fabrics, thoughtful design, and available in sizes 00 to 40. The presenter shifts the perspective to highlight key attributes of the Universal Standard brand, which further emphasizes the brand’s standards. - 00:24–00:25 00:24–00:25 Head to UniversalStandard.com now to shop the sale. This call to action encourages the viewer to take immediate action and visit the website, creating a sense of urgency and opportunity.

# Ad summary This ad showcases the Seine Jeans from Universal Standard. The ad uses social proof by showing logos from publications that featured the product. # Brand positioning Universal Standard is presented as a brand that creates premium denim. The brand has been featured in many publications such as Conde Nast Traveler, Forbes, and Marie Claire, suggesting that their clothing is seen as high quality. The Seine Jeans are presented as the company's number one product. # Product The product being advertised is a pair of medium wash denim jeans called The Seine Jeans. The ad does not mention features or benefits of the jean. It does show many publications that have featured The Seine Jeans. These include magazines, blogs, and podcasts. # Visual style The ad has a clean and minimalist aesthetic. The white background and simple product shot create a sense of sophistication. The pace is very slow, with static shots. # Hooks Text overlay: 00:00–00:15 / #1 / 00:00–00:15 / THE SEINE JEANS / 00:00–00:15 / UNIVERSAL STANDARD Visual: 00:00–00:15 Frontal, straight-on product shot of The Seine Jeans from Universal Standard. The jeans are buttoned and laid out against a solid white background. Above the jeans, a stacked text overlay reads “#1 / THE SEINE JEANS / UNIVERSAL STANDARD” in three lines. From 00:00-00:15, logos from various publications fade in around the jeans in a clockwise formation. These include Bazaar, Byrde, The Cut, Marie Claire, Business Insider, PureWow, Conde Nast Traveler, The Strategist, TZR, Woman&Home, Good Housekeeping, Bustle, Refinery29, Forbes, Yahoo!, InStyle, Hollywood Reporter, USA Today, People, Yahoo!Life, WWD, Real Simple, Stylecaster, Time, Elite Daily. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - Logos for Bazaar, Byrde, The Cut, Marie Claire, Business Insider, PureWow, Conde Nast Traveler, The Strategist, TZR, Woman&Home, Good Housekeeping, Bustle, Refinery29, Forbes, Yahoo!, InStyle, Hollywood Reporter, USA Today, People, Yahoo!Life, WWD, Real Simple, Stylecaster, Time, Elite Daily. # Point of view - Brand 100% – The brand promotes a jean style and shows its value by showcasing publications that have featured it. # Storyline - 00:00–00:01 The ad opens with a static shot of The Seine Jeans on a white background. - 00:01–00:15 The shot remains the same as logos of various publications are added around the jeans. This shows the number of publications that have featured the product.