How UGG Advertises on Meta

# Ad summary This ad shows an individual sitting down to put on a pair of UGG Tasman Low sneakers, then walking around outside. # Brand positioning UGG is presented as a lifestyle brand offering a mix of comfort and style. It appears to be a trendy brand that offers quality products. # Product The product featured in this ad is the UGG Tasman Low sneaker. The ad showcases the shoe's design, featuring a tan suede upper, white sole, and unique patterned laces. The sneakers are positioned as footwear suitable for everyday wear, offering both style and comfort. The ad highlights the shoe's aesthetic versatility, suggesting it can be incorporated into various casual outfits. # Visual style The ad has a raw, unpolished aesthetic, resembling user-generated content. The editing is simple with basic cuts and transitions, contributing to the casual, authentic feel. The pacing is moderate, with shots held long enough to observe details of the product and setting. The overall visual style suggests a vlog or personal recommendation. # Hooks Visual: 00:00–00:01 The shot starts as a medium shot of a person in a gray sweater and jeans sitting on a black stool at a metal table, working on a laptop. The camera zooms in on the person's legs as they pull their jeans up at the ankles. / 00:01–00:03 Close-up of the UGG Tasman Low sneakers in tan suede with white soles and patterned laces. The individual is pulling their jeans down to sit on top of the shoe. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish and comfortable footwear for everyday wear - Aesthetically versatile design that can be incorporated into various casual outfits # Benefits - Style - Comfort - Versatility # Features - Tan suede upper - White sole - Patterned laces # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told entirely from the perspective of a user demonstrating the product in everyday scenarios. # Storyline - 00:00–00:03 00:00–00:03 The individual sits down and pulls up the legs of their jeans. The intention is to show the shoes and how they look on foot. - 00:03–00:06 00:03–00:06 A wide shot shows the individual standing up, putting on a bag, and heading out the door to emphasize the transition from indoor to outdoor setting. - 00:06–00:11 00:06–00:11 The individual is walking down the street with a focus on the shoes. The intention is to show the shoes in action and how they look while walking. - 00:11–00:12 00:11–00:12 The individual adjusts the jeans around the shoes, drawing attention to the fit and style of the footwear.

# Ad summary This ad features a soccer player juggling a soccer ball on his feet while also being on his phone. The ad is promoting Timberland footwear. # Brand positioning Timberland is positioned as a practical and stylish footwear brand. The brand aims to occupy a space in the consumer's mind that values quality and timeless design. The values, tone, and lifestyle associated with the brand include an active lifestyle, versatility, and a sense of understated cool. The brand seems to follow category norms by showcasing its product in action, but the brand also differentiates itself by not focusing on a specific use case and instead promoting adaptability. The brand positioning seems to be a mix of functional (durability, practicality) and emotional (style, versatility). # Product The featured product is a pair of low-profile Timberland shoes in a tan or light brown color. The shoes have a suede or nubuck-like texture, with white soles and patterned laces. The shoes seem to be designed for versatile use, suitable for both athletic activities and casual wear. The ad addresses the potential purchase barrier of needing separate shoes for different activities by showcasing the shoe's ability to perform in an athletic setting while maintaining a stylish appearance for everyday wear. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic, suggesting authenticity. The editing style consists of quick cuts and slightly shaky camera movements. There are no apparent visual motifs. The ad is fast-paced. # Hooks Visual: 00:00–00:01 Close-up shot of the male soccer player standing on top of the soccer ball. The setting is an outdoor turf soccer field, there is a brick wall behind the soccer player. The soccer player is wearing black socks, black baggy pants, and the tan Timberland shoes. The camera is stationary. / 00:01–00:02 The male soccer player is juggling the soccer ball with his feet. The setting is an outdoor turf soccer field, there is a brick wall behind the soccer player. The soccer player is wearing a black beanie, a black jacket, black pants, and the tan Timberland shoes. The camera is slightly shaky. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer. # Storyline - 00:00–00:01 00:00–00:01 The shot focuses on the soccer ball and the feet of the soccer player who is standing on the soccer ball. The intention is to showcase the featured product. - 00:01–00:07 00:01–00:07 The male soccer player is juggling the soccer ball with his feet. The intention is to showcase the footwear and the athletic ability of the shoes. - 00:07–00:18 00:07–00:18 The male soccer player is juggling the soccer ball with his feet and head. The intention is to showcase the footwear and the athletic ability of the shoes. - 00:18–00:25 00:18–00:25 The male soccer player is juggling the soccer ball with his feet and talking on the phone. The intention is to showcase that the shoe can be used for both everyday life and also in sports.

# Ad summary This UGG ad blends polished studio shots with behind-the-scenes content, showing an influencer during a professional photoshoot. The ad highlights the UGG Tasman slippers as a stylish and comfortable choice for a fast-paced, global lifestyle. # Brand positioning UGG is presented as a global lifestyle brand, deeply rooted in comfort and versatile style. The brand caters to individuals who value both fashion and functionality. The ad showcases its global presence through visual cues like multiple time zone clocks, suggesting UGG is for the modern, connected individual. UGG promotes a blend of relaxation and sophistication, positioning itself as a brand that fits seamlessly into a dynamic, on-the-go lifestyle. The brand pushes against the norms of purely functional comfort footwear, aiming to create a lifestyle brand. # Product The UGG Tasman slipper is highlighted as a versatile and stylish footwear option. Described as a comfortable slip-on, the slippers are showcased as suitable for various occasions, from relaxed settings to professional photoshoots. The ad emphasizes the slipper's ease of wear, featuring quick transitions and effortless styling. The product is presented as a symbol of both comfort and style, designed for the modern individual who values convenience and fashion. The ad addresses potential purchase barriers by showcasing the slipper's stylish appearance. It implies that the Tasman slipper is more than just a house shoe, making it a must-have accessory for diverse settings. # Visual style The ad features a blend of polished studio shots and raw, behind-the-scenes footage, creating a hybrid aesthetic. The editing style includes quick cuts and transitions, giving it a fast-paced rhythm that aligns with contemporary social media trends. The production quality is high, with professional lighting and clear visuals, but it is balanced by handheld camera work and unscripted moments to create a UGC-like feel. Visual motifs include fisheye lens effects, kaleidoscope filters, and repetitive patterns, enhancing the ad's dynamic and modern vibe. The pacing is consistent, with a high cut rate around 20-25 cuts per minute, syncing with the music to maintain energy and engagement. # Hooks Visual: 00:00–00:01 A close-up shot features an influencer with tattoos, a camo beanie, and a black jacket. He poses with his hands up, fingers spread in a W shape. The background is a simple, cream-colored wall. / 00:01–00:02 A fisheye lens captures a wide view of a bright studio. The influencer, dressed similarly, stands in the center with another figure behind him. Studio lights and white walls fill the background. / 00:02–00:03 A tight close-up focuses on the influencer's face, highlighting his beanie and serious expression. The shot emphasizes his eye contact with the camera. # Funnel stage Top of funnel (Awareness) # Pain points The pain point, though subtle, is the need for footwear that transitions effortlessly from casual to more styled settings, addressing the frustration of limited options. This is visually represented by the fast-paced transitions from behind-the-scenes to polished photoshoot settings. # Value propositions - The slippers blend comfort and style, fitting into a modern, on-the-go lifestyle. - UGG slippers represent a must-have accessory for diverse settings, not just for indoor use. - Comfortable for different settings and can be paired with different styles. # Benefits - Effortless styling. - Ease of wear. - Adaptable to diverse settings. # Features - Comfortable slip-on design. - Stylish and versatile footwear. - Suitable for various occasions. # Call to action None used. # Social proof - None used. # Point of view - Brand 60% – The brand voice and polished studio shots establish a carefully crafted image of UGG. - Customer 40% – The ad offers a behind-the-scenes glimpse into the life of the influencer, making the brand feel more accessible and relatable. # Storyline - 00:00–00:01 The ad opens with a brief introduction of the influencer, capturing a sense of the cool, creative world they inhabit. This sets an aspirational tone. - 00:01–00:02 A wide shot shows the influencer on a studio set, establishing the context of a professional photoshoot and conveying a behind-the-scenes perspective. This moment is narrated by a brand voice. - 00:02–00:04 A close-up shot of the influencer conveys his style and confidence, emphasizing his unique look. The focus is on his eye contact and overall presence, creating an immediate connection with the audience. - 00:04–00:07 The ad transitions to a quick montage of clocks showing different time zones around the world, symbolizing a global, connected lifestyle. The brand voice uses this to establish UGG as a globally relevant lifestyle choice. - 00:07–00:09 The influencer is shown on set, getting ready for the shoot, adding to the behind-the-scenes feel and capturing the pre-shoot anticipation. This further connects the product with a high-end, global lifestyle. - 00:09–00:10 The ad briefly features the UGG Tasman slippers, emphasizing their visual appeal and linking them to the lifestyle being presented. The brand voice ensures the product is prominently featured within the context of the photoshoot. - 00:10–00:13 The ad returns to the influencer, showing him adjusting his clothing, adding a sense of authenticity and showing how the product fits into his personal style. This makes the product accessible and relatable. - 00:13–00:15 The influencer is seen putting on the UGG slippers, demonstrating the ease and comfort of the product in the context of his fast-paced lifestyle. This creates a direct visual link between the product and the aspirational lifestyle. - 00:15–00:17 The ad incorporates behind-the-scenes shots of the monitor displaying the photoshoot footage, reiterating the professional and high-quality nature of the shoot. This maintains the premium feel while offering a glimpse into the creative process. - 00:17–00:29 The ad returns to the influencer, presenting him in various poses and settings, emphasizing his stylish and relaxed vibe. The consistent product placement reinforces its role in his lifestyle.

# Ad summary This Meta video ad showcases the UGG Tasman Slipper, a modern take on the classic UGG, worn by a creative professional in a modern studio setting. The ad emphasizes the slipper's design, comfort, and versatility. # Brand positioning UGG is presented as a lifestyle brand that values comfort, style, and quality craftsmanship. The brand occupies a space in the consumer's mind that blends high-end fashion with everyday wearability, targeting customers who appreciate both comfort and style. UGG pushes against traditional norms by creating innovative designs that stand out. The brand positioning is both functional, highlighting the comfort and practicality of its products, and emotional, evoking feelings of warmth and relaxation. # Product The ad features the UGG Tasman Slipper, which is showcased as a modern and stylish footwear option. The slipper is designed with a contemporary aesthetic, offering a sleek and versatile look that stands out from traditional slippers. Explicitly designed for creative professionals and fashion-conscious individuals, the UGG Tasman Slipper is portrayed as the perfect choice for relaxed, stylish comfort. The ad highlights the slipper's design and versatility, showing it being worn in a studio setting, emphasizing its stylish design and comfort. The ad subtly addresses the barrier of slippers being perceived as only suitable for indoor wear by showcasing them in a stylish and professional environment. # Visual style The ad has a polished and modern aesthetic, combining high-end commercial production with a UGC feel. Editing style includes quick cuts and dynamic transitions to maintain visual interest. The production quality is high, with bright and even lighting, emphasizing the product's details. The ad does not rely on any visual motifs. The pacing is moderately fast, maintaining a consistent rhythm throughout the video. Audio-visual sync is present, with cuts timed to the music beats. # Hooks Visual: 00:00–00:00: A dynamic, layered shot showcasing the UGG Tasman Slipper from multiple angles. Foreground: Close-up views of the slipper's design and texture, with different perspectives layered on top of each other. Background: A blurred backdrop of a studio environment. The lighting is bright and highlights the slipper's details. Textures are emphasized to showcase the quality of the materials. The product is the main focus, with no people visible in this shot. Camera Framing: Dynamic and close-up, with multiple views layered for visual interest. The camera POV is third-person, focusing solely on the product. / 00:00–00:01: A creative professional is sitting on a chair and wearing black trousers and a black jacket and baseball cap, and puts on the UGG Tasman Slippers. Foreground: The creative professional's legs and hands as they put on the slippers. Background: A modern studio with a clock display showing different time zones and simple black decor. The lighting is bright and even, with no harsh shadows. Textures of the clothing and slippers are visible. The product is in direct interaction with the person, being worn and styled. Camera Framing: Medium shot, focusing on the lower half of the body. The camera is stationary and provides a clear view of the action. Camera POV: Third-person, observing the creative professional. / 00:01–00:02: A close-up of the creative professional adjusting a silver chain necklace. Foreground: The creative professional's upper body, wearing a black sweatshirt and accessorizing with a silver chain necklace. Background: The same modern studio with the clock display showing different time zones. The lighting is bright, with focus on the details of the necklace and clothing. Textures of the chain and fabric are visible. Camera Framing: Close-up shot, focusing on the upper body. The camera is stationary and provides a clear view of the action. Camera POV: Third-person, observing the creative professional. / 00:02–00:03: The camera zooms out to show the creative professional sitting and posing in a chair in front of a clock display. Foreground: The creative professional posing confidently. Background: A modern studio with a clock display showing different time zones. The lighting is bright, creating a professional and stylish atmosphere. Camera Framing: Wide shot, showing the entire person and the setting. The camera zooms out to reveal more of the studio environment. Camera POV: Third-person, observing the creative professional and the setting. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the perception that slippers are only suitable for indoor wear, showcasing the UGG Tasman Slipper in a stylish and professional setting to demonstrate its versatility. # Value propositions - Modern design offers a stylish and versatile look. - Comfort makes it an ideal choice for creative professionals who value both style and relaxation. # Benefits - Stylish footwear option - Sleek and versatile look - Relaxed comfort # Features - Modern design - Comfort - Versatility # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the customer's perspective, showing the product being worn and styled by a creative professional. # Storyline - 00:00–00:00 The ad begins with a dynamic, layered view of UGG Tasman Slippers from multiple angles, immediately capturing attention. - 00:00–00:01 A creative professional sits down and puts on the UGG Tasman Slippers, showcasing their ease of wear. - 00:01–00:02 The professional is then seen adjusting a chain necklace, adding a layer of personal style to the outfit. - 00:02–00:03 The camera zooms out to reveal the creative professional posing against a backdrop of clocks representing different time zones, emphasizing a global and interconnected lifestyle. - 00:03–00:04 The ad then shows a screen with the creative professional from a previous shot, adding a layer of self-referentiality. - 00:04–00:05 A circular effect transitions to a shot of the UGG Tasman Slippers being worn by the creative professional, highlighting their sleek design. - 00:05–00:05 The ad concludes by focusing on the legs and slippers of the creative professional as they pose in the studio, emphasizing the product's style and comfort.

# Ad summary This ad displays the UGG Minimel sneaker. The shoes rotate in different perspectives with the UGG logo present. # Brand positioning UGG is presented as a maker of comfortable and stylish footwear that fits into a relaxed lifestyle. The brand aligns with a sense of casual comfort, promoting a blend of fashion and ease. Rather than pushing against norms, the brand integrates into everyday wear, and its brand positioning is primarily functional, emphasizing comfort and simplicity. # Product The featured product is the UGG Minimel sneaker, which is displayed rotating on the screen. The shoe is brown and white with the UGG logo. The USP, though not directly stated, is its minimalist design combined with the reputation of UGG for comfort. The shoe appears to be for everyday wear. # Visual style The ad has a polished aesthetic, with clean, static shots and smooth transitions. The production quality is high-end, resembling a commercial with a neutral background, which supports the intention of showcasing the product's design in a straightforward manner. Pacing is moderate, with cuts timed to the music beats. # Hooks Text overlay: OUR MINIMEL SNEAKER Visual: 00:00–00:01 Eight shoes rotate around the center of the screen in a circle. The shoes are brown and white and the UGG logo is present. / 00:01–00:02 A shoe rotates in the middle of the screen from the back to the front. / 00:02–00:03 Eight shoes rotate around the center of the screen in a circle. The shoes are brown and white and the UGG logo is present. / 00:03–00:04 A shoe rotates in the middle of the screen from the side. / 00:04–00:05 Eight shoes rotate around the center of the screen in a circle. The shoes are brown and white and the UGG logo is present. # Funnel stage Top of funnel (Awareness): Focuses on grabbing attention, introducing the brand or problem — not meant to convert immediately # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Sneaker - UGG Logo # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The POV is communicated by showcasing the product with the brand logo. # Storyline - 00:00–00:05 The UGG Minimel sneaker rotates to display all angles of the shoe.

# Ad summary This ad showcases the UGG brand and their new product, the Lowmel sneaker, in a style that emphasizes its connection to the brand's origins. # Brand positioning UGG is presented as a brand rooted in its history of making boots, while also showcasing its ability to evolve and innovate with new product lines. The brand is portrayed as both classic and contemporary, appealing to a wide range of customers. The brand aims to occupy a space in the consumer's mind as a provider of comfortable, stylish footwear that bridges the gap between heritage and modernity. UGG promotes values of authenticity, comfort, and self-expression, while pushing against the notion that it is only a boot brand by introducing the Lowmel sneaker. # Product The ad features the UGG Lowmel sneaker, a new product line that draws inspiration from the brand's classic boots. The Lowmel is portrayed as a nod to UGG's origins while also representing the brand's evolution and innovation. The sneaker is presented as a versatile and stylish option for everyday wear. The product is being advertised to showcase why it is a worthwhile purchase, emphasizing its connection to the brand's heritage and its modern design. It is available in several colors, including brown and pink. # Visual style The ad has a modern, urban aesthetic with a mix of close-up product shots and lifestyle scenes. The editing style includes quick cuts and smooth transitions. The production quality appears to be a hybrid of polished commercial and UGC feel. The pacing is moderate and consistent throughout the ad. # Hooks Spoken: Boots made UGG Text overlay: Les bottes sont à l'origine de UGG Visual: 00:00–00:01: Close-up shot of a person's face with the UGG logo overlaid in white. The background is bright, possibly from sunlight, with a lens flare effect. The person has dark skin, dark hair, and is wearing a white top. The shot is slightly angled upwards. The overall setting is bright and airy, with a focus on the brand logo. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - UGG Lowmel: a new product line that draws inspiration from the brand's classic boots # Benefits - Comfort - Style - Versatility # Features - New sneaker design - UGG branded socks # Call to action None used. # Social proof - "It's an Icon Reinvented" (Newspaper Headline) # Point of view - Brand 100% – The ad is told from the brand's official perspective, showcasing its history and new product. # Storyline - 00:00–00:01 The UGG logo is displayed on-screen over a close-up shot of a person's face. - 00:01–00:04 00:01–00:04: A series of shots show different UGG shoes, including the classic boot and the new Lowmel sneaker. The message is that boots are the origin of UGG, but now there's the Lowmel. - 00:04–00:06 00:04–00:06: A newspaper headline reads "It's an Icon Reinvented", as a man is shown holding the paper and close-ups of the Lowmel sneaker are shown. The message is that the new product honors UGG's beginnings. - 00:06–00:09 00:06–00:09: Scenes of people wearing UGG shoes are shown while a voiceover states, "keeps the story going." The message is about the brand continuing to write its history through its products and customers. - 00:09–00:11 00:09–00:11: Various shots of the UGG Lowmel sneaker in different colors and settings are shown. This visually reinforces the sneaker's versatility and style. - 00:11–00:15 00:11–00:15: People are shown in outdoor settings with UGG sneakers. The message is that UGG products are associated with an effortless, positive feeling.

# Ad summary This ad features Central Cee promoting UGG's Sabot OTZO shoes. Central Cee is shown wearing the shoes in a studio and describing their comfort and style. # Brand positioning UGG is presented as a brand embracing individuality and comfort, positioning itself against conventional footwear norms. The brand aligns with a modern, youthful, and stylish lifestyle, emphasizing comfort and unique expression. UGG defies expectations by combining comfort with a cool aesthetic, encouraging customers to stand out. The brand positioning is both functional (comfort) and emotional (confidence, style). The Sabot OTZO shoe is the focus, highlighting UGG's push for innovation and uniqueness while maintaining a recognizable brand identity. # Product The featured product is UGG's Sabot OTZO, a clog-style shoe designed for comfort and style. The ad targets individuals who want to stand out and express their unique identity. The Sabot OTZO aims to be comfortable, cool, and versatile, allowing the wearer to step around freely. The shoe is presented as a reinvented icon, combining familiarity with a fresh design. The ad addresses the barrier of choosing between comfort and style, showcasing the Sabot OTZO as a solution that offers both. # Visual style The ad has a polished, studio-lit aesthetic, resembling a high-end commercial. The editing style features static shots with smooth transitions. The production quality is high, giving a clean and professional feel. The pacing is consistent, with a relaxed rhythm. The audio-visual sync aligns with voiceover lines and product actions. # Hooks Spoken: 00:01–00:05 Central Cee: We was wearing them, oh, to try and be super different and not look like everybody else. Text overlay: 00:01–00:02 NOTRE SABOT OTZO / 00:01–00:02 AVEC CENTRAL CEE / 00:02–00:06 On portait des UGG pour essayer d'être vraiment différent / 00:04–00:06 et de ne pas ressembler à tout le monde. Visual: 00:00–00:01 Close up on the UGG Sabot OTZO shoe on a light gray surface. The background is blurred. Legs walk past in the background. A white UGG logo is centered over the shoe. The lighting is soft and diffused. Camera is stationary. / 00:01–00:05 Central Cee is sitting on a brown leather couch in a studio with light green walls. He is wearing a white t-shirt, brown vest, olive cargo pants, and the UGG Sabot OTZO shoes. He is wearing a camo beanie and a white watch. He has tattoos on his arms and neck. He is looking into the camera with a serious expression. Camera is stationary. # Funnel stage Consideration # Pain points The ad implies the pain point of wanting to stand out and express individuality but struggling to find footwear that is both comfortable and stylish, as conveyed by Central Cee's statement: "We was wearing them, oh, to try and be super different and not look like everybody else." # Value propositions - Comfort and style combined in a unique design - Reinvented icon offering a fresh take on a familiar style # Benefits - Allows the wearer to be different - Helps the wearer feel comfortable and cool - Allows the wearer to step around freely # Features - Clog-style shoe - Comfortable design # Call to action None used. # Social proof - "We was wearing them, oh, to try and be super different and not look like everybody else" – Central Cee (Rapper) - "That was the first shoe I felt like actually comfortable and cool" – Central Cee (Rapper) - "Can, can step around freely" – Central Cee (Rapper) # Point of view - Customer 100% – The entire ad features the testimonial and endorsement of Central Cee, a rapper and celebrity. # Storyline - 00:00–00:01 00:00–00:01 The UGG logo appears as a pair of UGG Sabot OTZO shoes is shown. The intention is to quickly identify the brand and product being advertised. - 00:01–00:05 00:01–00:05 Rapper Central Cee is introduced, sitting on a couch and talking about why he started wearing UGG. This conveys his initial motivation for choosing the brand: to be different and stand out. This is told from Central Cee's perspective as he explains his personal experience. - 00:06–00:10 00:06–00:10 Central Cee is shown relaxing on the couch. This communicates a sense of comfort and casual style, reinforcing the idea that UGG shoes are both comfortable and cool. The perspective is from the viewer, observing Central Cee's relaxed demeanor. - 00:10–00:12 00:10–00:12 A close-up shot of the UGG Sabot OTZO shoes. The text overlay emphasizes the reinvention of an icon. The intention is to highlight the product's unique features and appeal. The perspective is from the brand, showcasing the product's attributes. - 00:12–00:15 00:12–00:15 Central Cee stands and poses, showcasing the UGG Sabot OTZO shoes. This conveys confidence and style. The text overlay reinforces the comfort and feel of UGG. The perspective is from the viewer, observing Central Cee's confidence and style.

# Ad summary This ad showcases UGG men's footwear, highlighting their comfort and style through a series of short, dynamic clips. The ad utilizes quick cuts and modern editing to appeal to a fashion-conscious audience. # Brand positioning UGG is presented as a modern and stylish brand, seamlessly blending comfort and fashion. The brand aims to occupy a space in the consumer's mind as an accessible luxury, promoting a relaxed yet refined lifestyle. UGG pushes against the norms of traditional footwear by offering versatile and comfortable options suitable for both indoor and outdoor wear. The brand positioning is both functional, focusing on comfort, and emotional, aligning with a sense of effortless style and confidence. The ad promotes a specific line of men's footwear, highlighting their modern design and everyday usability. # Product The featured product is a line of UGG men's footwear, specifically designed for comfort and style. These shoes are presented as versatile options suitable for various occasions. The ad emphasizes the shoes' modern design, showcasing their sleek silhouette and high-quality materials. A key USP is the blend of comfort and style, making them ideal for everyday wear. The shoes are shown in different settings, indicating their adaptability to both casual and semi-formal environments. The ad addresses potential purchase barriers by highlighting the shoes' ability to seamlessly fit into a modern lifestyle, suggesting they are worth trying for their comfort and stylish appearance. # Visual style The ad has a modern and dynamic aesthetic, characterized by quick cuts and contemporary editing techniques. The production quality appears to be a hybrid of UGC and polished commercial elements, giving it an authentic yet refined feel. The pacing is fast, with frequent cuts that create a sense of energy and rhythm. The visuals and audio are synced to enhance the overall impact. # Hooks Visual: 00:00–00:01: A split-screen showcases various angles of the UGG men's footwear. The top frame features a close-up of the shoe's side profile, the middle frame shows a full side view of the pair, and the bottom frame offers an inside view. The background is a neutral white surface, providing a clean and distraction-free environment for the product. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Seamlessly blends comfort and fashion - Accessible luxury for a relaxed lifestyle # Benefits - Effortless style - Everyday wearability - Adaptability to various occasions # Features - Modern design - Comfortable fit - Versatile style # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of someone showcasing the footwear in a real-life setting, creating a sense of authenticity. # Storyline - 00:00–00:01 The ad opens with a split-screen showcasing the various angles of the UGG men's footwear product. - 00:01–00:02 A person is shown wearing the UGG footwear. - 00:02–00:03 A man is shown putting on a necklace. - 00:03–00:04 The footage of the man in the UGG footwear is being edited on a desktop computer. - 00:04–00:05 A kaleidoscope visual effect is used. - 00:05–00:06 Another shot of a person wearing the UGG footwear.

# Ad summary The ad showcases the Lowmel shoe by UGG as a nod to where the brand started with UGG boots. # Brand positioning UGG is presented as a brand that started with boots but is now expanding into other footwear styles, specifically sneakers. The brand is presented as a lifestyle brand associated with youth culture, skateboarding, and fashion-forward expression. The brand emphasizes the comfort and feeling associated with UGG products. # Product The advertised product is the Lowmel shoe by UGG. The Lowmel is a sneaker, and it is presented as an evolution of the classic UGG boot. The sneakers are shown in various colorways. The overall message is that the Lowmel captures the same feeling as classic UGG boots in a new, updated style. The product is for those who want the comfort and style of UGG in a sneaker format. # Visual style The ad has a polished, commercial aesthetic with natural lighting and a mix of static and quick cuts. The production quality is high, giving a modern and stylish feel. The pacing is quick, with cuts aligning with the music's beats, creating a rhythmic flow. The cuts seem to be timed to the music, but not exactly on the beat. The overall visual style aims to appeal to a younger, fashion-conscious audience. # Hooks Spoken: Boots made UGG, but this is Lowmel Text overlay: Les bottes sont à l'origine de UGG / Mais voici la Lowmel Visual: 00:00–00:00: The camera focuses up at a dark-skinned person's face against a blurred white background with sunlight. The UGG logo is overlaid in white, followed by the text "Les bottes sont à l'origine de UGG" in white text. / 00:00–00:01: A close-up shot of a person's lower leg and foot wearing a tan UGG mini-boot and white UGG-branded socks. The background is blurred. The text "Les bottes sont à l'origine de UGG" remains overlaid. / 00:01–00:02: Low-angle shot of someone's feet stepping onto a light blue platform wearing the tan Lowmel sneaker, and white UGG-branded socks. The text overlay reads, "Mais voici la Lowmel". / 00:02–00:03: Medium shot of someone's feet walking in tan Lowmel sneakers and white UGG-branded socks on asphalt. The background is blurred. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Lowmel offers the same feeling as UGG boots in a sneaker. # Benefits - UGG comfort - Stylish design # Features - Lowmel sneakers in various colorways # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad uses visuals of diverse individuals wearing the product and showcasing it in different settings, implying a customer POV. - Brand 50% – The ad is branded with the UGG logo and presents the brand's message directly through visuals and taglines. # Storyline - 00:00–00:01 The UGG logo appears, followed by a shot of a classic UGG boot on someone's foot, with the text overlaying, "Les bottes sont à l'origine de UGG." - 00:01–00:04 The scene transitions to various shots of the Lowmel sneaker being worn by different people, with the text overlaying, "Mais voici la Lowmel." This message intends to introduce the new product and highlight that the brand is now creating sneakers. - 00:04–00:08 The advertisement shows a nod to the brand's origin while indicating that UGG is still writing its history with a text overlay reading, "Un clin d'oeil à nos débuts. Nous continuons d'écrire l'histoire." - 00:08–00:12 The ad shows the UGG name displayed on a vintage car stereo. The ad cuts to a person walking on the grass with the UGG sneakers and walking with their friends. - 00:12–00:14 The advertisement shows a skateboarder with UGG sneakers. The text overlay, "FEELS LIKE UGG, *COMME UGG" emphasizes the brand feeling in the new product.

# Ad summary This ad features Central Cee introducing his new UGG collaboration. The tone of the ad is playful and cool. # Brand positioning UGG is positioned as a youthful brand with an edge, through the use of Central Cee who is a UK Rapper. They create shoes that are functional and comfortable. The brand is elevated by featuring an artist that would appeal to a younger demographic. # Product The product advertised is the OTZO clog, a backless shoe with UGG branding in neutral colors. The ad showcases a collaboration with Central Cee. The shoe is intended for every day use, but also worn by a celebrity. # Visual style The visual style is simple. It features Central Cee in front of a neutral backdrop. There are quick cuts to show the different aspects of the celebrity's style. The editing is fast paced to mimic the speed of culture. This would appeal to a younger demographic. # Hooks Spoken: 00:03–00:05 Central Cee: Feels like UGG. Text overlay: 00:03–00:05 NOTRE SABOT OTZO / 00:03–00:05 AVEC CENTRAL CEE / 00:03–00:05 FEELS LIKE UGG / 00:03–00:05 *COMME UGG Visual: 00:03–00:05 Central Cee is featured in front of a wall that has clocks with different cities. He's wearing a black beanie, shirt, and pants. He is squatting down. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Central Cee collaboration makes the shoe trendy and stylish. - UGG brand recognition promotes quality and comfort # Benefits - Feels like UGG # Features - OTZO clog # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad conveys UGG's official voice through product display, voiceover, and endorsement. # Storyline - 00:00–00:01 The ad opens with a product shot of the OTZO clog with UGG branding. - 00:01–00:03 00:01–00:03 The ad transitions to Central Cee with diamond jewelry on, introducing the collaboration. - 00:03–00:05 00:03–00:05 Central Cee squats down and says "Feels like UGG."

# Ad summary This ad showcases behind-the-scenes footage of a photoshoot for UGG shoes, following the creative process from initial concepts to final shots. It's fast-paced with a music track and text overlays. # Brand positioning UGG is presented as a brand that embraces both comfort and modern style, showcasing its products within a creative and artistic context. The behind-the-scenes view of a photoshoot suggests a brand that values the artistry and craftsmanship involved in its product presentation. UGG positions itself as relevant in a modern, fashion-forward context, with an implied focus on comfort and style. # Product The ad features various UGG shoes, specifically showcasing clog-style footwear in different colors and designs. The shoes appear to be slip-on with a rubber or synthetic sole, offering a casual and modern look. The ad highlights the versatility of the footwear, showing them in different settings and styled with various outfits. The focus is on visual appeal and integration with contemporary fashion trends. # Visual style The ad features a fast-paced editing style with frequent cuts, resembling behind-the-scenes footage. The production quality varies, mixing polished studio shots with handheld camera work. The visual motifs include frequent shots of UGG shoes, the clock wall, and the model, often in grid-like patterns. The pacing is quick, with cuts synchronized to the music. # Hooks Visual: 00:00–00:01 A wide-angle, fisheye lens shot shows two taupe UGG clogs on a light pink surface. The background is a curved white wall with multiple recessed lights in the ceiling. The lighting is bright, casting soft shadows under the shoes. The overall perspective is distorted due to the lens. / 00:01–00:02 The camera pans upwards with the same fisheye lens to reveal a grid-like structure of clocks set to different time zones (London, Paris, Tokyo, etc.). The clocks have white faces with black numerals and hands, each labeled with a city name below. The background is a bright, diffuse white, with the metal framework reflecting light. / 00:02–00:03 A person holds up a digital camera displaying a clapperboard with the word "UGG" visible. The background is out of focus, but appears to be a neutral-colored wall. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand 100% – The entire video shows behind-the-scenes footage of the UGG photoshoot. # Storyline - 00:00–00:01 The ad opens with a fish-eye lens view of the UGG clogs, giving a unique and stylized introduction to the product. - 00:01–00:02 00:01–00:02 The camera pans up to reveal a wall of clocks set to different time zones, implying the brand's global presence and appeal. This is a stylized shot, creating an artistic and aspirational tone. - 00:02–00:03 00:02–00:03 A handheld camera captures a clapperboard with 'UGG' visible, indicating a behind-the-scenes look at a professional photoshoot. - 00:03–00:04 00:03–00:04 Someone opens a package, and a monitor displays an image of someone wearing the UGG shoes, in front of the clock wall. - 00:04–00:05 00:04–00:05 A man wearing a beanie, vest, and UGG clogs poses against a neutral background. This highlights the product being worn in a contemporary style. - 00:05–00:06 00:05–00:06 The camera zooms out with the subject from the prior scene now repeated in a grid, resembling a contact sheet. - 00:06–00:07 00:06–00:07 The screen displays a clapperboard with 'UGG' and other production details visible, reinforcing the behind-the-scenes theme. - 00:07–00:08 00:07–00:08 The camera focuses on the shoes being worn, showing them in motion on a plain white background. This emphasizes the shoe's design and functionality. - 00:08–00:09 00:08–00:09 A close-up shot of the man, he is now sitting with his arms crossed. This continues to highlight the product in a relaxed, personal style. - 00:09–00:10 00:09–00:10 Quick cuts feature the man putting on a chain necklace in front of the clock wall, showing the shoes are integrated into the creative process of a photoshoot. - 00:10–00:11 00:10–00:11 A screen shows someone walking in black UGG shoes, filmed with a camera rig, showing a BTS angle. - 00:11–00:12 00:11–00:12 The camera pans from someone's face to their black UGG shoes, standing in front of the wall of clocks. - 00:12–00:14 00:12–00:14 A close-up of someone wearing the UGG shoes and adjusting the pants. This brings focus to the comfort and fit of the footwear.

# Ad summary A short video showcasing the UGG Tasman shoe using a retro camcorder style filter. # Brand positioning UGG is presented as a brand that is both stylish and comfortable. The ad features a model in a casual outfit paired with UGG clogs, suggesting a relaxed and trendy lifestyle. The choice of a camcorder visual style gives the impression that the brand embraces a vintage aesthetic. # Product The UGG Tasman shoe is presented as a versatile and stylish clog. The shoe is showcased being worn with socks, highlighting its comfort and warmth. The ad also displays the sole of the shoe, showing its grip pattern and durability. The UGG logo is prominently featured on the side of the shoe, reinforcing brand recognition. # Visual style The ad has a retro aesthetic with a camcorder filter, giving it a vintage and nostalgic feel. The editing is simple with static shots, making the video appear casual and authentic. # Hooks Visual: 00:00–00:03: The shot is displayed through the viewfinder of a camcorder. The feet of someone wearing tan UGG clogs and white socks are walking on a gray painted surface. The camera is handheld and shaky. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The style and comfort of the UGG Tasman shoe can be an everyday shoe. # Benefits - Stylish - Comfortable # Features - UGG logo - Sole grip pattern # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad appears to be recorded by someone casually using an old camera. # Storyline - 00:00–00:03 The shot is displayed through the viewfinder of a camcorder, showing the feet of someone wearing UGG clogs walking on a gray surface. - 00:03–00:06 The camera perspective changes to show someone wearing the same UGG clogs walking on a blue wooden surface. - 00:06–00:10 The frame is captured by a camcorder screen again as it walks. - 00:10–00:15 The video pans to the side, showcasing the model’s full outfit while walking in the shoes.

# Ad summary The ad features a pair of UGG Tasman slippers being recorded on an old camcorder. The recording focuses on the exterior of the shoe to highlight the unique design and materials. # Brand positioning UGG presents itself as a brand that provides stylish and comfortable footwear. The ad focuses on the design and style of the Tasman slipper, which is positioned as a modern shoe with a classic design. The brand aligns with a casual and comfortable lifestyle, with a focus on practicality and design. The brand is presented as an option for anyone who wants to be comfortable without sacrificing style. # Product The ad features the UGG Tasman slipper, shown in a brown color. The slipper is presented as having a unique design with a durable sole. The camera lingers on the bottom of the slipper to showcase the UGG logo and design. The shoe is shown on a person with white socks and casual clothing, suggesting it's for everyday wear and for anyone regardless of gender. The product addresses the desire for comfortable and stylish footwear. # Visual style The ad has a lo-fi aesthetic, made to look like footage from an old camcorder. The editing style features static shots and natural transitions that mimic the camcorder's playback. The pacing is slow and deliberate. The focus is on presenting the product in a raw and unfiltered manner. The video is intended to evoke nostalgia. # Hooks Visual: 00:00–00:02: A camcorder's display shows a close-up of the UGG Tasman slipper's sole, featuring a radial pattern with the UGG logo at the center. The foreground shows the texture of the slipper's rubber and the camcorder itself. The background is a slightly out-of-focus concrete floor. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand's POV is communicated through the camcorder aesthetic. # Storyline - 00:00–00:02 A camcorder display shows a close up of an UGG Tasman slipper's sole. The camcorder moves closer to capture the design. - 00:02–00:07 The camcorder follows a person as they walk in the UGG Tasman slippers along a concrete surface. - 00:07–00:11 The camcorder view shows the UGG Tasman slipper in motion as the person steps onto a blue staircase. - 00:11–00:15 The camcorder focuses on the slippers on the steps, showing the UGG logo visible on the socks.

# Ad summary This ad showcases UGG's OTZO Clog, featuring Central Cee in a fast-paced, visually dynamic presentation. The ad emphasizes the clog's comfort and style, aligning it with a global, trendy lifestyle. # Brand positioning UGG is presented as a brand that embodies comfort and style, appealing to a global audience. The brand aligns with a trendy, urban lifestyle, showcasing its products in dynamic, modern settings. UGG pushes against the perception of being solely a winter boot brand by introducing a versatile clog suitable for various occasions. Its positioning is both functional (emphasizing comfort) and emotional (associating with a sense of style and global connectivity). # Product The featured product is the UGG OTZO Clog, a versatile footwear option designed for comfort and style. The clog is presented as suitable for various occasions and settings. The ad highlights that it "Feels Like UGG," implying the brand's signature comfort. The OTZO Clog is implicitly for individuals who value both comfort and style, and who align with a global, trendy lifestyle. The ad aims to convey that the product is worth trying by showcasing its versatility and comfort. # Visual style The ad has a polished, modern aesthetic with quick cuts and dynamic visuals. The production quality is high-end, giving it a commercial feel. The pacing is fast, with quick cuts creating a sense of energy. Audio-visual sync is present, with cuts timed to the music beats. # Hooks Spoken: 00:05–00:06: Central Cee: Feels like UGG. Text overlay: 00:04–00:05: FEELS LIKE UGG Visual: 00:04–00:05: Medium shot of Central Cee squatting. Behind him is a gray wall with many clocks, each labeled with a different city. Text overlay reads, “FEELS LIKE UGG”. / 00:05–00:06: Medium shot of Central Cee squatting. Behind him is a gray wall with many clocks, each labeled with a different city. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The OTZO Clog offers the signature UGG comfort in a versatile and stylish clog design. # Benefits - Feels like UGG # Features - OTZO Clog # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad conveys the brand's message and perspective through visuals, text, and the featured artist. # Storyline - 00:00–00:01 The ad begins with a close-up of someone putting on a black UGG boot. - 00:01–00:02 The camera shows a close-up of a clock indicating it is almost 4:30. - 00:02–00:03 A close-up of a neck with diamond chains that spell out 'LIVE YOUR LIFE'. - 00:03–00:04 The camera cuts to Central Cee, who is smiling and looking at the camera. Text overlay introduces the shoe name and featured artist. - 00:04–00:05 Central Cee is squatting in front of a wall of clocks representing various time zones. The message is "FEELS LIKE UGG." - 00:05–00:06 Central Cee speaks to the audience, reinforcing the slogan.

# Ad summary This ad features Central Cee, a British rapper, discussing his experience with UGG's OTZO clog. He talks about how it makes him feel cool and allows him to stand out from the crowd. # Brand positioning UGG is presented as a brand that embraces individuality and challenges conventional norms. By partnering with influencers like Central Cee, UGG aims to occupy a space in the consumer's mind as a brand that is both comfortable and cool. The ad highlights a lifestyle of self-expression and freedom, promoting the idea that UGG products allow wearers to feel different and confident. The brand pushes against the norm of conformity, appealing to individuals who want to stand out and express their unique style. # Product The featured product is the UGG OTZO clog, a modern reinterpretation of UGG's classic comfort footwear. The clog is designed to be comfortable and cool, allowing wearers to "step around freely." Central Cee notes that the shoe makes him feel "different" and comfortable enough to be himself. The ad presents the UGG OTZO clog as a versatile footwear option that can be worn in various settings, from lounging at home to stepping out into the world. The clog is implicitly targeted towards those who value comfort and individuality. # Visual style The ad features a clean and minimalist aesthetic with a focus on the subject, Central Cee, and the product, the UGG OTZO clog. The color palette is muted and neutral, creating a sense of understated cool. The editing style includes quick cuts and smooth transitions, giving the ad a modern feel. The production quality appears to be a hybrid of polished commercial and documentary style, adding to the authenticity and credibility of the ad. The pacing is moderate, with cuts timed to music beats and voiceover lines. # Hooks Spoken: Central Cee: He was wearing them, oh, to try and be super different and not look like everybody else. Text overlay: NOTRE SABOT OTZO / AVEC CENTRAL CEE Visual: 00:00–00:00 A close-up shot of the UGG OTZO clog, showing the texture and design of the shoe against a neutral background. The UGG logo is displayed prominently. / 00:01–00:05 Central Cee is sitting on a brown leather couch in a neutral-toned room. He is wearing a white t-shirt, a brown vest, and olive green pants. He has a patterned bandana on his head and a watch on his wrist. He looks relaxed and confident as he talks directly to the camera. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a frustration with conformity and wanting to stand out from the crowd. The quote, "not look like everybody else," signals this desire to be different and express one's unique style. # Value propositions - UGG OTZO clogs offer a unique blend of comfort and style, allowing you to express your individuality while feeling comfortable and confident. # Benefits - Allows you to "step around freely" - Provides both physical comfort and a sense of style - Makes you feel "different" and "cool" - Allows you to "be super different" and "not look like everybody else" # Features - Comfortable design - Modern reinterpretation of classic UGG footwear # Call to action None used. # Social proof - "He was wearing them, oh, to try and be super different and not look like everybody else" – Central Cee (Customer) - "That was the first shoe I felt like actually comfortable and cool" – Central Cee (Customer) - "Feels like UGG" – Central Cee (Customer) # Point of view - Customer 100% – Central Cee shares his personal experience and feelings about wearing the UGG OTZO clogs, creating a sense of authenticity and connection with the audience. # Storyline - 00:00–00:01 The ad opens with a close-up shot of the UGG logo and the OTZO clog, setting the stage for the product being highlighted. - 00:01–00:05 00:01–00:05 Central Cee sits on a couch, talking about wearing UGGs. He says that he wears them to be "super different" and "not look like everybody else," framing the UGG clogs as a means of self-expression. - 00:05–00:06 00:05–00:06 A rapid montage begins, showing various quick cuts related to Central Cee's lifestyle and the shoes. - 00:06–00:08 00:06–00:08 The ad transitions to a shot of Central Cee's jewelry, followed by a shot of a black UGG OTZO clog being wiped clean. The shot demonstrates the product being cared for as something of value. - 00:09–00:11 00:09–00:11 Central Cee looks at the camera and smiles. He explains that UGG is the first shoe that made him feel "actually comfortable and cool," suggesting that the shoes provide both physical comfort and a sense of style. - 00:12–00:14 00:12–00:14 Central Cee is seen squatting in front of a wall of clocks. The perspective conveys Central Cee's feelings about the product. - 00:14–00:14 00:14–00:14 A close-up of a clock and its ticking hands is shown. - 00:15–00:16 00:15–00:16 Central Cee is shown lying on the couch, relaxing and comfortable. - 00:17–00:19 00:17–00:19 Central Cee says, "I like to be a bit different." He is lying down on a couch, emphasizing the comfort and style. - 00:20–00:22 00:20–00:22 The camera zooms in on the UGG clogs on Central Cee's feet. He says that the shoes make him feel "different" and "cool," reinforcing the idea that UGG is more than just a comfortable shoe—it's a style statement. - 00:22–00:25 00:22–00:25 The text overlay reads "UNE ICÔNE, RÉINVENTÉE" and is presented as a brand value. It signals that the product is the classic UGG, but is made new. - 00:26–00:29 00:26–00:29 The ad ends with Central Cee stating, "Feels like UGG," reinforcing the brand message and the unique feeling associated with wearing UGG products.

# Ad summary This UGG ad features Central Cee showcasing UGG's new sabot, the Otzo. The ad blends street style with comfort, emphasizing UGG's presence in the fashion world. # Brand positioning UGG is presented as a brand that balances comfort with contemporary style, appealing to a fashion-forward audience. The brand aligns with values of comfort, style, and individuality. The brand pushes against the norm that comfortable footwear cannot be stylish, and pushes the boundaries of footwear by creating slippers, boots, and clogs that are fashionable. UGG aims to occupy a space in the consumer's mind as a brand that provides premium comfort that looks cool. The brand positioning is both functional (comfort) and emotional (confidence and style). # Product The featured product is the UGG Otzo sabot, a clog-style shoe designed for comfort and style. The Otzo is presented as a versatile footwear option that can be worn in various casual settings. The advertisement emphasizes the sabot's comfort, aligning it with the brand's overall ethos. The product is showcased on Central Cee who is presented as a fashion icon. The ad aims to make the viewer associate the Otzo sabot with comfort, style, and being part of the UGG brand. # Visual style The ad has a polished, commercial aesthetic with a neutral color palette. The editing is minimal, with static shots and smooth transitions. The production quality is high, fitting with a brand promoting style and comfort. The pacing is slow and deliberate. # Hooks Spoken: 00:03-00:05: Feels like UGG Text overlay: FEELS LIKE UGG / *COMME UGG Visual: 00:03–00:05: Central Cee stands in the center of the frame against a plain, greenish-grey background. He is wearing a camo beanie, a vest, and olive-colored pants. The camera remains static, providing a full shot of his outfit. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The UGG Otzo sabot combines comfort with contemporary style, making it a versatile and fashionable footwear option. # Benefits - Comfort - Style # Features - UGG Otzo sabot # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the brand's new product with the help of an artist modeling the shoes. # Storyline - 00:00–00:01 The ad opens with Central Cee lounging on a couch in a casual setting. - 00:01–00:03 A close-up shot focuses on the UGG Otzo sabot as Central Cee adjusts his pants to show off the shoe. - 00:03–00:05 Central Cee stands in front of a neutral background, modeling the UGG Otzo sabot, emphasizing the blend of comfort and style.

# Ad summary This ad promotes UGG's Sabot Otzo shoes and features Central CEE. It includes various scenes of the rapper wearing the shoes, paired with voiceover testimonials in which he explains how comfortable the shoe is. The visuals include close up shots of the shoe being put on, and then full body shots of him walking in them. # Brand positioning UGG is presented as a brand that embraces individuality and self-expression. The ad promotes the idea of being different and standing out from the crowd. The brand emphasizes comfort and style, suggesting that its products allow individuals to feel good and express themselves freely. UGG positions itself as a brand that challenges norms by combining comfort with high fashion through its collaborations with modern day trendsetters. # Product The ad promotes UGG's Sabot Otzo shoe, which is presented as a reinvention of an icon. The product is highlighted for its comfort and style, with the rapper in the ad stating that it's the first shoe he's felt comfortable and cool in. The Sabot Otzo appears to be a versatile shoe that can be worn casually and is designed to allow the wearer to move freely. The shoes come in a dark brown color that is featured most prominently, but a black pair is shown as well. # Visual style The ad has a clean and modern aesthetic. The editing style includes quick cuts and transitions between scenes. The production quality is high-end, with polished visuals and clear audio. The pacing is consistent, with a moderate BPM that matches the rhythm of the music. The cuts and product actions are timed to the music beats and voiceover lines, creating a cohesive audio-visual experience. # Hooks Spoken: 00:00–00:05 Male 1: We was wearing them uh to try and be super different and not look like everybody else. Text overlay: 00:00–00:03 / AVEC CENTRAL CEE / 00:03–00:05 et de ne pas ressembler / à tout le monde. Visual: 00:00–00:00: A close-up shot of the UGG logo on a light brown shoe, likely suede. The background is a light beige. / 00:00–00:03: A man is lying on a brown leather couch in an off-white room. He has dark brown UGG Sabot Otzo shoes on. A text overlay appears on the screen. # Funnel stage Consideration # Pain points The pain point in the ad is the desire to stand out from the crowd and express one's individuality. The ad addresses the frustration of wanting to be different and not look like everyone else. The man in the ad states, "We was wearing them uh to try and be super different and not look like everybody else." # Value propositions - The Sabot Otzo is an icon, reinvented for comfort and free movement. - The Sabot Otzo is the first shoe I felt like actually comfortable like cool. # Benefits - Be super different - Not look like everybody else - Step around freely # Features - Comfortable - Cool # Call to action None used. # Social proof - "We was wearing them uh to try and be super different and not look like everybody else" – Male 1 (Rapper) - "That was the first shoe I felt like actually comfortable like cool" – Male 1 (Rapper) - "Can can step around freely" – Male 1 (Rapper) - "Feels like UGG" – Male 1 (Rapper) # Point of view - Customer 100% – The entire ad is told from the perspective of Central CEE, who is describing how the shoe makes him feel. # Storyline - 00:00–00:00 The UGG logo is presented. - 00:00–00:03 00:00–00:03. A man wearing the UGG Sabot Otzo shoes is lying down on a brown couch. The text overlay states, "NOTRE SABOT OTZO AVEC CENTRAL CEE". The man explains that he was wearing UGG to try and be super different and not look like everybody else. This is told from the perspective of the subject who is sharing his thoughts on the shoe. - 00:03–00:06 00:03–00:06. A close up shot of a man's face. The text overlay states, "et de ne pas ressembler à tout le monde." A man is then shown putting on a pair of black UGG Sabot Otzo shoes, followed by a close up shot of another man lying down. This scene is told from an observational and testimonial perspective. - 00:06–00:10 00:06–00:10. The previous man is shown getting up from the couch. The text overlay reads, "C'est la première chaussure qui m'a donné l'impression d'être suffisamment bien et cool." A new man is then shown, smiling at the camera in a squatting position in front of a wall of clocks. This scene is told from the perspective of the subject who is sharing his thoughts on the shoe. - 00:10–00:14 00:10–00:14. A close up shot of a man putting on the UGG Sabot Otzo shoes. The text overlay reads, "UNE ICÔNE, RÉINVENTÉE pour me sentir libre." A man is then shown walking around in a studio. The text overlay reads, "FEELS LIKE UGG *COMME UGG." This scene is told from the perspective of the subject who is sharing his thoughts on the shoe.

# Ad summary An UGG ad featuring Central Cee, emphasizing the brand's ability to allow one to be comfortable, stylish, and different. # Brand positioning UGG aims to occupy a space in the consumer's mind as a brand that offers comfort and style. It promotes values of individuality and self-expression. The brand pushes against the norm that comfortable footwear cannot be stylish. The brand positioning is both functional (comfort) and emotional (self-expression). # Product The featured product is the UGG Otzo Clog, a slip-on shoe designed for comfort and style. The ad highlights that it is designed for individuals who want to stand out and feel comfortable. The clog allows for free movement and self-expression. It's presented as an iconic shoe that has been reinterpreted. # Visual style The ad has a polished commercial aesthetic with a muted color palette. The editing style includes static shots and smooth transitions. The production quality is high-end, which supports the intended tone of style and luxury. The pacing is consistent, with slow and deliberate shots. # Hooks Spoken: 00:02–00:05 Central Cee: We was wearing them, uh, to try and be super different and not look like everybody else. Text overlay: 00:02–00:05 Wir haben UGG getragen, um uns abzuheben und nicht wie alle anderen auszusehen. Visual: 00:02–00:05 Medium shot of Central Cee sitting on a brown couch in a studio setting with muted green walls. He is wearing a white t-shirt, a brown puffer vest, baggy green pants, a camouflage bandana, and the UGG Otzo Clogs. He has tattoos on his arms and is wearing a watch. He is sitting with his arms spread out across the back of the couch. The camera zooms in slightly as he speaks. # Funnel stage Consideration # Pain points The pain point is the desire to stand out and not look like everyone else while still being comfortable. # Value propositions - Comfort and style that allows the wearer to be super different # Benefits - To try and be super different - Not look like everybody else - Comfortable - Can step around freely # Features - Otzo Clog # Call to action None used. # Social proof - "We was wearing them, uh, to try and be super different and not look like everybody else." – Central Cee (Rapper) - "That was the first shoe I felt like actually comfortable and cool." – Central Cee (Rapper) - "Can can step around freely." – Central Cee (Rapper) # Point of view - Expert 100% – The ad is told from Central Cee's perspective, who is seen as a credible voice due to his influence in music and fashion. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of the UGG Otzo Clog. This introduces the product and brand. - 00:02–00:05 00:02–00:05 Central Cee is sitting on a couch, talking about how he used to wear UGGs to be different and not look like everybody else. This provides the viewer with an insight into the shoes by someone they recognize. - 00:05–00:10 00:05–00:10 Central Cee is laying on a couch talking about how the UGGs are comfortable. This is to show the product's comfort. - 00:10–00:12 00:10–00:12 Central Cee is shown touching the shoe with text overlayed emphasizing the shoes. This re-emphasizes the product. - 00:12–00:14 00:12–00:14 Central Cee is standing up in front of the camera with text overlayed at the end. This reinforces the brand.

# Ad summary Central Cee endorses the UGG Otzo Clog in this advertisement. Central Cee discusses the comfort and uniqueness of the UGG Otzo Clog. Visuals include Central Cee sitting and laying on a brown couch, close-ups of the clogs, jewelry, and a wall of clocks. # Brand positioning UGG is presented as a brand that embraces comfort and style. It aims to occupy a space in the consumer's mind as a brand that is modern and current while still holding to their traditional comfort roots. The brand positions itself as one that challenges norms and embraces individuality. The brand aims to align with a tone of cool, modern, and confident values. # Product The UGG Otzo Clog is a reinvention of the classic UGG footwear. It features a unique slip-on clog design. It is for individuals who value comfort and style. The clog is highlighted for its comfort and unique style. This is a shoe that you can be comfortable in and feel cool. It is presented as something that allows you to step around freely. # Visual style The ad has a polished commercial aesthetic with natural lighting. There are quick cuts that keep the tempo of the ad upbeat. The cuts and text sync up to the beat of the music. # Hooks Spoken: 00:01–00:05 Central Cee: You was wearing them, or to try and be super different and not look like everybody else. Text overlay: 00:01–00:01 UGG / 00:01–00:01 OUR OTZO CLOG / 00:01–00:01 WITH CENTRAL CEE Visual: 00:01–00:01 Central Cee is sitting on a brown couch in a room with green walls. He is wearing the UGG Otzo Clogs with baggy pants, a white T-shirt, a tan vest, and a camo beanie. The UGG logo is in the top right corner. Text that says 'OUR OTZO CLOG WITH CENTRAL CEE' is across the middle of the screen. / 00:02–00:05 A zoom-in of Central Cee sitting on the brown couch. The UGG logo is in the top right corner. He is wearing the UGG Otzo Clogs with baggy pants, a white T-shirt, a tan vest, and a camo beanie. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the desire to be different and not look like everyone else. 'to try and be super different and not look like everybody else.' # Value propositions - The shoe is presented as an icon, reinvented - Feel comfortable and cool. - Allows you to step around freely. # Benefits - comfortable - cool - different # Features - Slip on clog design # Call to action None used. # Social proof - "That was the first shoe I felt like actually comfortable, like cool" – Central Cee (Influencer) # Point of view - Customer 100% – The ad is entirely told from Central Cee's perspective as a customer and endorser of the product. # Storyline - 00:00–00:05 00:00–00:05 Central Cee is sitting on a couch, he states how he wears the shoes to try and be super different and not look like everybody else. This is from Central Cee's perspective, the intention is to show his desire for uniqueness. - 00:06–00:11 00:06–00:11 Central Cee is shown wearing jewelry and the UGG Otzo Clogs while talking about how the UGGs were the first shoe he felt comfortable and cool in. This is from Central Cee's perspective, the intention is to show how the UGG Otzo Clogs are comfortable and cool. - 00:12–00:14 00:12–00:14 Central Cee squats in front of clocks with different locations on them while the song plays. This is from Central Cee's perspective, and it is meant to show how he can step around freely. - 00:14–00:16 00:14–00:16 Central Cee is shown laying on a couch. This is from Central Cee's perspective, it is meant to show how he is comfortable. - 00:18–00:22 00:18–00:22 Central Cee is shown on the couch, then back to laying down while he says he likes to be different. This is from Central Cee's perspective, it is meant to show his desire to be different while comfortable. - 00:23–00:29 00:23–00:29 A close-up of the shoes is shown with text, and then a full shot of Central Cee walking in the shoes with text. The shoe is being described as an icon reinvented that feels like UGG. This is from UGG's perspective to get the customer to feel excited about this classic reinvention.

# Ad summary This ad features Central Cee showcasing UGG's Otzo Clog. The ad emphasizes the shoe's comfort and style, positioning it as a unique choice that stands out from the crowd. # Brand positioning UGG is presented as a brand that combines comfort with style. The brand positions itself as a provider of footwear that not only feels good but also allows individuals to express their unique sense of style. By collaborating with influencers like Central Cee, UGG aligns itself with contemporary fashion trends and appeals to consumers who value both comfort and individuality. The ad subtly pushes against the norm of sacrificing comfort for style, suggesting that UGG products offer the best of both worlds. The brand positioning blends functional comfort with emotional expression, catering to those who want to feel good and look good without conforming to mainstream fashion. # Product The featured product is the UGG Otzo Clog, a modern reinvention of an iconic shoe. It is presented as a comfortable and stylish footwear option, designed for individuals who want to stand out from the crowd. The clogs are made with high-quality materials, ensuring both comfort and durability. The ad highlights the shoe's unique design and versatility, suggesting it can be worn in various settings. The clogs are portrayed as a way for consumers to express their individuality and step around freely, providing a comfortable yet fashionable alternative to more conventional footwear choices. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing both the product and the influencer. The editing style includes quick cuts and smooth transitions, creating a modern and engaging feel. The production quality is high-end, which supports the intended tone of style and exclusivity. The pacing is consistent throughout the ad, maintaining a steady rhythm that keeps the viewer engaged. The audio-visual sync is well-coordinated, with cuts and text timed to the music and voiceover lines. # Hooks Spoken: 00:02–00:05 Central Cee: We use wearing them, to try and be super different and not look like everybody else. Text overlay: 00:01–00:03 OUR OTZO CLOG / 00:01–00:03 WITH CENTRAL CEE Visual: 00:00–00:01 Close-up shot of an UGG Otzo clog in brown suede. The UGG logo is centered in white. / 00:01–00:03 Central Cee is sitting cross-legged on a brown leather couch. He wears a camouflage beanie, white t-shirt, brown vest, and olive green pants. The background is an off-white wall. On-screen text reads "OUR OTZO CLOG WITH CENTRAL CEE". Camera zooms in slightly. # Funnel stage Consideration # Pain points The pain point is the desire to stand out and express individuality through fashion, while still prioritizing comfort. # Value propositions - Being different: Wearing these shoes will make you stand out and not look like everybody else. - Comfort and style: These are the first shoes I felt like actually comfortable, like cool. # Benefits - Super different - Comfortable - Cool - Can step around freely # Features - Otzo Clog # Call to action None used. # Social proof - "We use wearing them, to try and be super different and not look like everybody else." – Central Cee (Customer) - "That was the first shoe I felt like actually comfortable, like cool. Can, can step around freely." – Central Cee (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of Central Cee, a customer who appreciates the comfort and style of the UGG Otzo Clogs. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a close-up of the UGG logo, followed by Central Cee sitting on a couch wearing the Otzo Clogs. He explains that he wears them to be different and not look like everybody else, conveying a sense of individuality and style. - 00:05–00:10 00:05–00:10 Central Cee is then shown lying on the couch, emphasizing the comfort of the clogs. He mentions that they are the first shoes he has felt comfortable and cool in, highlighting the dual benefit of comfort and style. - 00:10–00:14 00:10–00:14 A close-up shot of the Otzo Clogs is shown, along with the text overlay "AN ICON, REINVENTED" and "FEELS LIKE UGG." Central Cee is then shown standing and walking, reinforcing the shoe's comfort and style.