How SPANX Advertises on Meta

# Ad summary A creator showcases various pairs of jeans from Spanx that she says are made for curvy petite girls. The jeans featured have stretch and don't leave a back gap. # Brand positioning Spanx is presented as a brand that creates clothing for women. The brand emphasizes that its latest release of denim is ideal for curvy and petite women who struggle with finding jeans that fit. Spanx is taking the emotional approach, assuring the target audience that their denim will look and feel great. # Product Spanx has released new denim that is made for curvy petite girls. There are three styles featured: Authentic 360 light wash barrel jean, black straight leg denim, and wide leg denim. Each style has stretch in them and fit without a back gap. The black straight leg denim will pair perfect with anything in your closet. # Visual style The ad has a polished and clean aesthetic. It is shot in a neutral location with natural lighting. The editing style has quick cuts with audio-visual sync. The production quality feels UGC, but the overall ad seems like a polished commercial. # Hooks Spoken: 00:00–00:02 [Enthusiastic] Curvy petite girls, we deserve jeans with no back gap and Text overlay: 00:00–00:02 The viral jeans / 00:00–00:02 made for curvy petite girls Visual: 00:00–00:02 A woman stands in front of a closet and smiles. She has long brown and blonde hair, a black shirt, and blue jeans on. She is showing all angles of the jeans. Text overlay: The viral jeans made for curvy petite girls. # Funnel stage Consideration # Pain points Curvy and petite girls struggle with finding jeans that fit and don't leave a back gap: "Curvy petite girls, we deserve jeans with no back gap..." # Value propositions - Addresses fit issues for curvy petite girls # Benefits - Made for curvy petite girls - The jeans don't have a back gap - The black straight leg denim will pair perfect with anything in your closet - The jeans feel incredible on # Features - Three styles: Authentic 360 light wash barrel jean, black straight leg denim, and wide leg denim - Each style has stretch # Call to action None used. # Point of view - Customer 100% – The entire video is presented from a user's perspective, with the creator trying on and reviewing the product. # Storyline - 00:00–00:02 The creator introduces that curvy petite girls deserve jeans with no back gap. - 00:02–00:06 The creator announces that Spanx dropped new denim that she knows the audience will love. This is a response to the opening statement about denim with no back gap. - 00:06–00:08 The creator is putting on the Authentic 360 light wash barrel jean. - 00:08–00:11 The creator states that it is ten out of ten across the board. - 00:11–00:11 The creator introduces the black straight leg denim. - 00:12–00:16 The creator says that they look so good on and they'll pair perfect with anything in your closet. - 00:16–00:20 The creator wants the audience to take a peek at her personal favorite style, the wide leg denim. - 00:20–00:23 The creator mentions that all the jeans have stretch in them and they feel incredible on. - 00:23–00:29 The creator tells the audience to look at her and that she absolutely loves all of these. - 00:29–00:32 The creator tells the audience that they can shop them now and compliments Spanx.

# Ad summary This ad by Spanx features a woman wearing a black sweater and black dress pants. The ad is meant to highlight that customers can achieve an instant polish look without the need to dry cleaning. # Brand positioning Spanx is presented as a clothing brand that offers stylish and polished looks while also being convenient and low-maintenance. The brand is shown to be one that ignores norms of high-maintenance clothing that require special cleaning by offering items that can easily be worn for professional and stylish looks without the need to pay for dry cleaning. # Product The product featured in the ad is a black sweater and a pair of black dress pants. The pair creates a matching set that can be worn together or as separates. These pants are presented as creating an instant polish look without the dry-cleaning bill. The clothing is meant to address purchase barriers related to the extra cost associated with cleaning professional clothing. # Visual style The ad features a highly polished, studio-shot image with a clean and minimalist aesthetic. The image treatment includes soft lighting and a neutral color palette to create a sophisticated and professional look. The typography is clean and legible, enhancing the ad's scannability and stop power in the feed. The overall style aligns with platform-native behaviors by presenting a visually appealing and easily digestible image that communicates a clear message. # Hooks Headline: Instant polish without the dry-cleaning bill. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of paying for dry cleaning when owning clothes that need to be dry cleaned, signaled by the text, “without the dry-cleaning bill.” # Value propositions - Achieve a polished and professional look with clothing that doesn't require dry cleaning, saving time and money. # Benefits - Instant polish look - Without the dry-cleaning bill # Features - Easily maintained clothing # Call to action None used. # Social proof - None used. # Point of view - Brand: Shown through the brand logo and the focus on the product, the brand is using the ad to communicate its value proposition of providing stylish and easy-to-maintain clothing. - Customer: Expressed through the text that highlights the convenience and cost savings of not having to dry clean the clothes, appealing to the customer's desire for practical and affordable solutions. # Storyline - From the brand's perspective, the ad's goal is to showcase how customers can achieve an elevated, professional style easily and conveniently using Spanx clothing. - From the customer's perspective, the ad aims to solve a common frustration of maintaining professional clothing by highlighting that they can achieve an instantly polished look without the added cost and hassle of dry cleaning, offering a practical solution for looking good without the extra effort and expense.

# Ad summary This ad for Spanx jeans features a woman wearing the jeans and a black top. The ad highlights the authentic details, zip-button closure, functional pockets, 360-degree tummy, waist, and back shaping, and premium denim that balances stretch with structure. # Brand positioning Spanx is presented as a brand that offers innovative and comfortable clothing solutions, specifically focusing on denim in this ad. The brand aims to occupy a space in the consumer's mind as a provider of stylish yet functional jeans that enhance the wearer's figure and provide all-day comfort. Spanx aligns with values of confidence, comfort, and practicality, promoting a lifestyle where women can feel good in their clothes without sacrificing style. The brand pushes against the norm of traditional, less forgiving denim by offering premium denim that balances stretch with structure. The brand positioning is both functional, highlighting features like tummy shaping and functional pockets, and emotional, aiming to empower women to feel confident and comfortable in their jeans. # Product The featured product is a pair of Spanx jeans designed for women. These jeans are made from premium denim that balances stretch with structure, offering both comfort and a flattering fit. The jeans feature authentic details such as a zip-button closure and functional pockets, combining style with practicality. A key selling point is the 360-degree tummy, waist, and back shaping, which provides a smooth and supportive fit. The ad emphasizes that these jeans offer a comfortable and confidence-boosting alternative to traditional denim, addressing the purchase barrier of discomfort and lack of support often associated with jeans. The ad tells the viewer that these jeans are worth trying because they combine the classic look of denim with the innovative shaping and comfort that Spanx is known for. # Visual style The ad has a clean and modern visual style. The production quality is high, with a studio-shot image. The image treatment includes color grading to create a warm and inviting tone. The typography is clean and legible, with a focus on highlighting key features and benefits. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Stretch What's Possible With Your Jeans # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Authentic details like zip-button closure & functional pockets - 360-degree tummy, waist, and back shaping - Premium denim that balances stretch with structure # Benefits - Stretch What's Possible With Your Jeans # Features - Authentic details like zip-button closure & functional pockets - 360-degree tummy, waist, and back shaping - Premium denim that balances stretch with structure # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the features and benefits of their jeans, highlighting the authentic details, shaping features, and premium denim. # Storyline - The ad begins by showcasing the Spanx brand and its jeans, immediately setting the stage for what the ad is about. The brand is telling the audience that they are about to see what is possible with their jeans. - The ad then highlights the authentic details of the jeans, such as the zip-button closure and functional pockets. The brand is telling the audience that these jeans are not only comfortable but also stylish and practical. - The ad then focuses on the shaping features of the jeans, specifically the 360-degree tummy, waist, and back shaping. The brand is telling the audience that these jeans are designed to flatter their figure and provide support. - Finally, the ad emphasizes the premium denim that balances stretch with structure. The brand is telling the audience that these jeans are made from high-quality materials and offer both comfort and support.

# Ad summary This ad for Spanx celebrates 25 years of their signature red color. It features Niki Taylor, an iconic cover girl, posing in a red outfit against a matching red backdrop. The ad emphasizes confidence and the brand's association with it. # Brand positioning Spanx is presented as a brand synonymous with confidence, as highlighted by the phrase "THE COLOR OF CONFIDENCE." The brand is celebrating 25 years of its iconic red color, suggesting a long-standing presence and recognition in the market. By featuring Niki Taylor, an iconic cover girl, the brand aligns itself with established beauty and fashion standards. The brand positioning is emotional, focusing on the feeling of confidence associated with wearing Spanx products, rather than purely functional aspects. # Product The ad features Spanx apparel in their signature red color. The specific garment is not explicitly named, but it appears to be a red sweater dress with a high turtleneck collar and long sleeves. The dress has a loose, comfortable fit. The ad highlights the color itself as a key feature, celebrating "Twenty Five Years of SPANX® Red." The product is modeled by Niki Taylor, suggesting it is designed for women who value style and confidence. The ad does not explicitly address purchase barriers, but the focus on an established color and celebrity endorsement implies reliability and quality. # Visual style The ad has a highly polished, studio-shot aesthetic. The visual motif is monochromatic, with a focus on the color red. The image treatment includes soft lighting and color grading to enhance the red tones. The typography is elegant and classic, with a mix of serif and script fonts. The overall style is sophisticated and timeless, aiming to convey a sense of luxury and confidence. The ad mimics the style of a fashion magazine cover, which enhances its scannability and stop power in feed. # Hooks Headline: Twenty Five Years of SPANX® Red # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - 25 years of SPANX® Red: Implies a long-standing, trusted product. - Featuring iconic cover girl, Niki Taylor: Associates the brand with established beauty and fashion. # Benefits - Confidence # Features - Signature red color # Call to action None used. # Social proof - Featuring iconic cover girl, Niki Taylor: Implies that the brand is endorsed by a well-known and respected figure. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its history, iconic color, and association with confidence. # Storyline - The ad opens by establishing Spanx as a brand associated with confidence, setting the tone for the rest of the image. The brand is telling the audience that Spanx is synonymous with feeling good about oneself, which is intended to draw the viewer in and make them feel good about the brand. - The ad highlights the 25th anniversary of Spanx's signature red color, emphasizing the brand's history and iconic status. The brand is telling the audience that their red color is a long-standing symbol of the brand, which is intended to create a sense of nostalgia and brand loyalty. - The ad features Niki Taylor, an iconic cover girl, to further enhance the brand's image and appeal. The brand is telling the audience that they are associated with established beauty and fashion standards, which is intended to make the viewer aspire to be like the model and purchase the product.

# Ad summary This ad showcases several new denim styles from Spanx. The ad features a creator trying on and modeling the new denim. The voiceover gives a review of the denim with highlights of the fit, feel, and features of each style. # Brand positioning Spanx is presented as a brand that is inclusive and focuses on body positivity. The brand has identified pain points for women, specifically those with curves, and is working to create clothes with their bodies in mind. The brand aims to occupy the space of body positivity, confidence, and comfort, while also pushing against the status quo for bodies and clothing. # Product The ad features Spanx denim in a variety of styles. The styles are Authentics 360° Light Wash Barrel Jean, Black Straight Leg Denim, and Wide Leg Denim. The denim features include a 360° panel for tummy and waist shaping, back smoothing to reduce rolling and folding, strategically placed back pockets that enhance your assets, and 4-way stretch denim that holds its shape. The denim is designed for everyday wear, is comfortable and stretchy, and can pair with anything in your closet. # Visual style The ad has a polished and clean aesthetic with a UGC feel. The editing style includes quick cuts and static shots. The production quality is hybrid. The pacing is consistent throughout the ad with cuts that are synced to the voiceover lines. # Hooks Spoken: 00:00–00:05 Hey curvy petite girls, we deserve jeans with no back gap and Spanx just dropped some new denim that I know you're gonna love. Text overlay: 00:00–00:05 "They lift and shape from literally every angle." Visual: 00:00–00:05 The creator is shown in an organized and well-lit closet standing in front of built-in storage. She is light skinned with long highlighted brown hair and is wearing a black body suit and jeans. She is smiling, moving, and showing off the fit of the jeans. The camera is stationary and faces her. # Funnel stage Consideration # Pain points Curvy and petite girls needing jeans with no back gap. # Value propositions - The jeans give you a perfect fit no matter your body shape. - These jeans enhance your best assets and give you an everyday denim look that is perfect for all the clothes in your closet. # Benefits - Pair perfect with anything in your closet - Stretch in them - Feel incredible on - Designed to be your go-to, everyday denim # Features - 360° panel for tummy and waist shaping - Back smoothing to reduce rolling and folding - Strategically placed back pockets that enhance your assets - 4-WAY stretch denim that holds it's shape # Call to action You have to check out Spanx! # Social proof - "They lift and shape from literally every angle." # Point of view - Customer 100% – The entire video is presented from the creator's point of view giving her experience with the denim. # Storyline - 00:00–00:05 00:00–00:05 The video begins with the creator showing off the Spanx jeans that she is wearing. She tells the audience that Spanks just dropped some new denim. The intention is to introduce the audience to the new styles and highlight that they are from Spanx. The video is from the creator's POV. - 00:05–00:10 00:05–00:10 The creator is shown putting on the Authentics 360° Light Wash Barrel Jean. The creator models the jeans. The intention is to show the jeans on a body. The video is from the creator's POV. The video text overlay highlights the 360° panel for tummy and waist shaping. - 00:11–00:16 00:11–00:16 The creator is shown putting on the Black Straight Leg Denim. The creator models the jeans. The intention is to show the jeans on a body. The video is from the creator's POV. The video text overlay highlights the back smoothing feature that reduces rolling and folding. - 00:16–00:20 00:16–00:20 The creator is shown from the back wearing the Black Straight Leg Denim. The creator is shown putting on the Wide Leg Denim. The intention is to show the pockets and the way they enhance your assets. The video is from the creator's POV. The video text overlay highlights strategically placed back pockets that enhance your assets and the 4-way stretch denim that holds it's shape. - 00:20–00:28 00:20–00:28 The creator is shown putting on the Wide Leg Denim and wearing the Authentics 360° Light Wash Barrel Jean. The intention is to highlight that the denim is good for everyday wear. The video is from the creator's POV. The video text overlay highlights the 4-way stretch denim that holds its shape and that the denim is designed to be your go-to, everyday denim. - 00:28–00:34 00:28–00:34 The creator is shown in all three styles of denim. She ends the video by telling the audience that they have to check out Spanx. The intention is to get the audience to check out Spanx. The video is from the creator's POV. The video text overlay shows the brand name and a statement that there is free shipping on everything.

# Ad summary This ad showcases Spanx clothing items and accessories. The ad features different outfits for travel, lounge, and everyday wear. The main selling point is that the cost per wear is worth it because of their versatility. # Brand positioning Spanx is presented as a versatile clothing and accessories brand designed for women. They are focused on comfort and style for everyday wear, travel, and lounging. The brand aims to occupy a space in the consumer's mind as a go-to for comfortable, stylish, and versatile clothing items that can be worn in various settings. Spanx is positioned as a brand that values both functionality and fashion, offering high-quality products that justify the cost per wear. The brand pushes against the idea that comfort and style are mutually exclusive, promoting the idea that women can have both in their wardrobe. # Product The ad showcases a range of Spanx clothing items, including travel wear, lounge wear, and everyday wear. The travel wear features matching sets of leggings and half-zip tops, designed for comfort and style while traveling. The lounge wear includes cozy tops and bottoms, perfect for relaxing at home. The everyday wear consists of versatile pieces that can be dressed up or down for various occasions. The key selling point for all the products is that the cost per wear is worth it, implying that these items are durable, versatile, and can be worn frequently. Each piece is presented as a valuable addition to any woman's wardrobe, offering both comfort and style for different aspects of life. # Visual style The ad has a polished and clean aesthetic with soft, natural lighting. The editing style is simple, with static shots and smooth transitions. The production quality is high-end, giving the ad a commercial feel. The pacing is consistent, with a moderate rhythm. The visuals are timed to match the music beat. # Hooks Spoken: 00:00–00:04 [Female VO] Travel wear, lounge wear, every-wear. A cost per wear that's so worth it. Text overlay: 00:00–00:04 SPANX / 00:00–00:01 Travel wear. / 00:00–00:04 A cost per wear that's so worth it. / 00:01–00:03 Lounge wear. / 00:03–00:04 Every-wear. Visual: 00:00–00:01 Two women stand side-by-side outdoors, smiling and looking at each other. The woman on the left is wearing a plum-colored half-zip top and leggings set and holding a suitcase. The woman on the right is wearing a light blue half-zip top and leggings set. The background includes dry plants and a modern building with wooden slats. The camera is stationary and at eye level. There is a text overlay that says "SPANX" and "Travel wear. A cost per wear that's so worth it." / 00:01–00:03 A woman is lounging on a gray couch. She is wearing a dark blue half-zip top and leggings set. She is looking at the camera with a neutral expression. The background includes a bookshelf with books and decorative objects. The camera is stationary and at eye level. There is a text overlay that says "SPANX" and "Lounge wear. A cost per wear that's so worth it." / 00:03–00:04 A woman is sitting on the floor next to a tan chair. She is wearing a light purple crew neck sweater and leggings set. She is looking at the camera with a neutral expression. The background includes a vase of flowers. The camera is stationary and at eye level. There is a text overlay that says "SPANX" and "Every-wear. A cost per wear that's so worth it." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A cost per wear that's so worth it. # Benefits - Versatile - Comfortable - Stylish # Features - Travel wear - Lounge wear - Every-wear # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and brand messaging. # Storyline - 00:00–00:01 The ad opens with a shot of two women walking outside wearing matching travel wear outfits. - 00:01–00:02 The ad cuts to a woman lounging on a couch wearing lounge wear. - 00:03–00:04 The ad cuts to a woman sitting on the floor wearing every-wear.

# Ad summary This ad showcases a model wearing the Spanx polished casual half-zip pullover with matching bottoms. The ad demonstrates the versatility of the set and highlights the brand’s focus on providing comfortable, flattering and stylish solutions for women. # Brand positioning Spanx is presented as a brand that focuses on providing comfortable, flattering, and stylish solutions for women. The brand aims to occupy a space in the consumer's mind as a provider of versatile, high-quality apparel that can be worn in a variety of settings. The brand aligns with values of ease, comfort, and polished style. Spanx appears to follow category norms by offering versatile and comfortable clothing options, but pushes against the norm of sacrificing style for comfort by ensuring that the product looks as good as it feels. The brand positioning is both functional (comfort, versatility) and emotional (feeling good in what you wear). # Product The featured product is the Spanx Polished Casual Half-Zip Pullover and matching bottoms, which are part of a set designed for comfort and style. The pullover is presented as a versatile piece that can be dressed up or down, and is made from comfortable, high-quality materials. The product is for women who want to look polished and put-together without sacrificing comfort. The ad highlights the product's sleek design and figure-flattering fit. The product is shown being worn in a casual, everyday setting, suggesting it is suitable for running errands, lounging at home, or meeting friends for coffee. A key selling point is that the set is both comfortable and stylish, addressing the barrier of entry to purchase of athleisure wear that is more lounge-wear than polished. # Visual style The ad has a polished and clean aesthetic, with a focus on natural lighting and flattering angles. The editing is smooth with slow zooms. The production quality is high-end commercial, which supports the brand's image of quality and style. There are no specific visual motifs beyond the consistent focus on the product. The pacing is slow, approximately 30 BPM, which contributes to the relaxed and effortless feel of the ad. Audio-visual sync is not a prominent feature, as the visuals primarily support the voiceover. # Hooks Spoken: 00:00–00:03 Polished, always. (And so pretty, too.) Text overlay: 00:00–00:03 SPANX / 00:00–00:03 Polished, always. (And so pretty, too.) Visual: 00:00–00:01 Close-up shot of a woman with tan skin and short dark hair. She wears a plum colored half-zip top from Spanx and gold hoop earrings. She smiles with her teeth showing as she tugs at the zipper. The background features blurred light brown grass-like plants. The camera is still and at eye level. / 00:01–00:03 A wider shot shows two women standing outside a building with light brown walls and dark trimmed windows. The woman from the previous scene stands to the right and wears a plum colored Spanx half-zip top with matching fitted leggings and sneakers. She has a white suitcase with silver trim behind her. To the left, another woman with fair skin and blonde hair wears a similar Spanx half-zip top and matching sweatpants in light purple. She holds a large white tote bag. Both women are smiling as the camera zooms out slightly. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of finding clothing that is both comfortable and stylish. Often, consumers must choose between comfort and style, sacrificing one for the other. # Value propositions - Polished, always: highlights the brand's focus on style and sophistication, while also communicating the value of reliability. - Comfort and style: offers a solution for those who want to look good without sacrificing comfort. This adds value by fulfilling both functional and emotional needs. # Benefits - Polished look - Comfortable fit - Versatile style # Features - Half-zip pullover - Matching bottoms (leggings and sweatpants) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad maintains the brand's official perspective throughout, highlighting product features and benefits with a polished, aspirational visual style. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a close up shot of a model wearing the Spanx Polished Casual Half-Zip Pullover, smiling directly into the camera. The intent is to immediately capture the viewer's attention with a visually appealing image of the product and convey a sense of confidence and happiness associated with wearing the brand. This is told from the brand's perspective to highlight the attractiveness of the clothing. This sets a positive and inviting tone. - 00:01–00:03 00:01–00:03 The shot widens to reveal two models, one wearing the Spanx set in a lavender and one wearing the plum set, standing outside with a suitcase. The intention is to showcase the product’s versatility and appeal to a broader audience by demonstrating different ways it can be worn. This section maintains the brand's perspective, emphasizing the stylishness and ease of travel with the product. This visually communicates the set is appropriate to wear while traveling.

# Ad summary This ad by Spanx features a woman in a leopard print activewear set, highlighting the new leopard print Booty Boost leggings and active tops. # Brand positioning Spanx is presented as a brand that offers fashionable and functional activewear. The brand is positioned as a provider of stylish and comfortable clothing designed to enhance the wearer's figure, as suggested by the "Booty Boost" product line. The brand aligns with a lifestyle that values both fitness and fashion, offering products that are both functional for workouts and stylish for everyday wear. Spanx seems to ignore the norm of plain activewear, instead offering bold prints. # Product The featured product is a leopard print activewear set from Spanx, including Booty Boost leggings and an active top. The leggings are designed to enhance the wearer's figure, providing a flattering fit. The active top is a square neck crop top. The set is made from a comfortable and flexible material suitable for workouts and active lifestyles. The ad emphasizes the newness of the leopard print, suggesting it is a fashionable and trendy option. The product is for women who want to look stylish while staying active. # Visual style The ad has a natural and lifestyle-focused visual style. The production quality appears to be high, with a well-lit outdoor setting and a professional model. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is clean and legible, integrated seamlessly into the image. The style aims to be both fashionable and functional, appealing to a target audience interested in fitness and style. # Hooks Headline: NEW # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashionable activewear: The new leopard print offers a trendy and stylish option for workouts and active lifestyles. - Figure-enhancing design: The Booty Boost leggings provide a flattering fit and enhance the wearer's figure. # Benefits - Get loud in NEW leopard print # Features - NEW leopard print - Booty Boost® # Call to action None used. # Social proof - @alexhanan_ # Point of view - Brand: The brand is presenting its new product line and reinforcing its brand identity. - Customer: The model's Instagram handle is included, potentially offering a customer's perspective or endorsement. # Storyline - The ad starts by introducing the new leopard print Booty Boost leggings and active tops, aiming to capture attention with a trendy and fashionable product. The brand is telling the audience about the new product line. - The ad then showcases the Spanx brand name, reinforcing brand recognition and associating the product with a trusted brand. The brand is reinforcing its identity. - The ad includes the Instagram handle of the model, potentially encouraging viewers to follow her for more fashion and fitness inspiration. The model is sharing her social media presence.

# Ad summary This ad showcases Spanx denim, highlighting its stretch, shape, curve, and cuff features. It ends with a question to engage the audience. # Brand positioning Spanx is presented as a brand that offers innovative and stylish denim solutions. The brand aims to occupy a space in the consumer's mind as a provider of comfortable and flattering denim that enhances the wearer's shape and style. The brand aligns with values of confidence, comfort, and modern fashion. Spanx pushes against the norms of traditional, restrictive denim by emphasizing stretch and shape-enhancing features. The brand positioning is both functional (stretch, shape) and emotional (confidence, style). # Product The featured product is a pair of denim jeans designed with stretch, shape, curve, and cuff features. The jeans are a dark wash with a wide leg and a cuffed hem. They are designed for women who want comfortable and flattering denim that enhances their shape. The USPs include stretch, shape, curve, and cuff. The ad shows the jeans being worn in a casual yet stylish setting, paired with a white button-down shirt and black heels. The ad addresses the purchase barrier of uncomfortable or unflattering denim by highlighting the stretch and shape-enhancing features. # Visual style The ad has a clean and modern visual style with a focus on showcasing the product in a flattering and appealing way. The production quality is high, with professional lighting and a well-styled model. The image treatment includes soft lighting and subtle color grading to create a polished look. The typography is clean and legible, and the overall design is simple and uncluttered. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Stretch. Shape. Curve. Cuff. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of finding denim that is both comfortable and flattering, suggesting that many denim styles lack the necessary stretch and shape-enhancing features. # Value propositions - Stretch, shape, curve, and cuff features offer a versatile and flattering denim style. # Benefits - Denim style that can do it all # Features - Stretch - Shape - Curve - Cuff # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the product and its features, highlighting its unique qualities and benefits. # Storyline - The ad begins by highlighting key features of the denim: Stretch, Shape, Curve, Cuff. The brand is telling the audience that these are the defining characteristics of the product, setting the stage for what makes it unique and desirable. This progresses the narrative by immediately focusing on the product's benefits and piquing the viewer's interest in learning more about these features. - The ad transitions to a question: "Only one denim style can do it all. What's your guess?" The brand is prompting the audience to engage and consider the possibilities of the denim. This progresses the narrative by creating a sense of intrigue and encouraging the viewer to think about the product's versatility and potential.

# Ad summary This ad showcases professional attire from Spanx. It emphasizes the comfort, fit, and easy care of the garments. Several different outfits are shown to highlight the versatility of the collection. # Brand positioning Spanx is presented as a modern apparel company that understands the need for style and comfort in today's fast-paced world. The brand offers sophisticated, versatile clothing made from premium materials that are easy to care for. Spanx focuses on providing elevated wardrobe essentials that seamlessly blend function and fashion, designed to make women feel confident and comfortable whether they're working from home, heading to the office, or going out. # Product The ad showcases a variety of Spanx professional attire, including trousers and tops. The trousers are described as 'effortless' pants that are 'machine washable' and 'wrinkle-resistant'. They come in various styles, including wide-leg, straight-leg, and skinny styles, and are made from premium ponte fabric. The tops are described as being made from soft, comfortable materials and come in various styles, including sweaters, blouses, and t-shirts. The clothing is designed for professional and casual environments, for comfort and style. # Visual style The ad has a clean and polished aesthetic, reminiscent of a professional photoshoot. Shots are static and well-lit, and the editing is smooth with simple cross dissolves between each shot. The production quality is high-end commercial, with a focus on showcasing the clothing's fit and versatility. The pacing is slow and deliberate, emphasizing the elegance and simplicity of the brand. The audio and visual elements are in sync, creating a cohesive and sophisticated viewing experience. # Hooks Text overlay: 00:00–00:05 / Instant polish / without the / dry-cleaning bill. Visual: 00:00–00:03 A woman with long brown hair stands in front of an off-white wall, wearing a black, long-sleeved, cropped sweater with black dress pants and black pointed heels. The camera is stationary. The lighting is soft and diffused. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of maintaining professional attire that typically requires dry cleaning. This represents a significant hassle and expense for many people, particularly working professionals. # Value propositions - Effortless pants: machine washable + wrinkle-resistant - Instant polish without the dry-cleaning bill # Benefits - Instant polish without the dry-cleaning bill # Features - Machine washable - Wrinkle-resistant # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's official perspective, showcasing products and their benefits through a consistent visual style and messaging. # Storyline - 00:00–00:03 00:00–00:03 The ad opens by displaying a woman dressed in a black long-sleeved sweater and wide-legged dress pants, standing against an off-white background. This shot conveys an elevated and sophisticated introduction to the product. - 00:03–00:05 00:03–00:05 The scene transitions to a different woman, wearing a similar black top but with dress pants and black flats. This variety in styling and model implies that these pieces are versatile for different body types and preferences. - 00:05–00:08 00:05–00:08 The frame changes again to another woman in a cream-colored sweater with cream-colored dress pants and heels. This demonstrates how the attire can also be styled for a more casual, neutral look. - 00:08–00:10 00:08–00:10 The visual then transitions to a shot of the same woman but now in a sleek black blazer, offering an additional layer of sophistication, which implies the brand caters to diverse professional settings. - 00:10–00:12 00:10–00:12 The next shot features a woman in a long-sleeved white top with black dress pants, styled with sneakers. This showcases the flexibility of the attire, suggesting it's suitable for both formal and casual occasions. - 00:12–00:14 00:12–00:14 The camera angle shifts to a close-up, capturing the detailing of a blazer on a woman against a similar off-white backdrop. This accentuates the texture and quality of the material, implying a focus on premium craftsmanship. - 00:14–00:16 00:14–00:16 The ad then features a woman in a light-colored top paired with black dress pants and a blazer, styled with sneakers. This reinforces the notion of comfort and everyday usability within professional settings. - 00:16–00:18 00:16–00:18 The video transitions to a woman in a long-sleeved sweater with dress pants, against the same off-white backdrop. This reiterates the ease and elegance of Spanx professional attire. - 00:18–00:20 00:18–00:20 The frame focuses on a woman wearing a blazer with dress pants, positioned against the same backdrop. This helps solidify the brand's image of high-quality, versatile professional clothing.

# Ad summary This Spanx ad features a woman wearing a black ponte top and black ponte pants. The text emphasizes the comfort, style, and ease of care for Spanx ponte clothing. # Brand positioning Spanx is presented as a brand that offers comfortable, chic, and easy-to-care-for clothing. The brand focuses on ponte material, emphasizing its blend of style and practicality. Spanx aims to occupy a space in the consumer's mind as a provider of versatile and reliable pieces that are both fashionable and convenient. The brand aligns with values of effortless style and comfort. The ad follows category norms by highlighting key product benefits and positions itself with an emphasis on the unique SPANX ponte material. # Product The ad features SPANX ponte clothing, specifically a black top and black pants, both made of the SPANX ponte fabric. The clothing is described as "remarkably comfortable," "reliably chic," and "machine washable," highlighting its key attributes. The focus is on the SPANX ponte material. The product is for individuals seeking stylish yet comfortable and easy-to-maintain clothing. The ad suggests that these items are worth the cost due to their versatility and convenience. The ad addresses purchase barriers by emphasizing ease of care and durability. # Visual style The ad features a clean and minimalist visual aesthetic with a focus on showcasing the product in a straightforward manner. The production quality appears highly polished with studio lighting. The image treatment includes neutral color grading and background removal to focus on the clothing. The typography is clean and legible, integrating seamlessly with the overall design. The style aims to project a sophisticated and accessible image, likely to enhance scannability and stop power in-feed. # Hooks Headline: A Cost Per Wear That's Worth It # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the customer is looking for clothing that is easy to care for. # Value propositions - Remarkably comfortable. - Reliably chic. - Machine washable. # Benefits - Cost Per Wear That's Worth It # Features - Remarkably comfortable - Reliably chic - Machine washable # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name, headline, features, and product restatement all promote the brand's products and values. # Storyline - The ad begins by highlighting the SPANX brand name, establishing credibility and recognition with the audience. The message conveys brand awareness from the brand's perspective. - Next, the ad presents the headline "A Cost Per Wear That's Worth It," conveying that the featured items are a worthwhile investment. The message intends to persuade the viewer that the cost of the SPANX clothing is justified by its quality and versatility, from the brand's perspective. - The ad lists key product features: remarkably comfortable, reliably chic, and machine washable. The intent is to inform the audience about the benefits of SPANX ponte clothing, from the brand's perspective. - The ad ends by restating "That's SPANX ponte," reinforcing the product and brand identity. The intent is to leave a lasting impression of the featured collection from the brand's perspective.

# Ad summary This ad features a woman reviewing different styles of Spanx pull on jeans. She speaks to the camera and models the jeans and shows them on hangers, describing the fit, feel, and special features such as the slimming core and seamless look. # Brand positioning Spanx is presented as a premium brand with a focus on core shaping and seamless design in their pull-on jeans. The brand is positioned as offering both structure and comfort, catering to those who want to look good and feel comfortable. They push against traditional jeans by removing zippers and pockets to create a smooth, clean look, emphasizing the brand's dedication to functional yet stylish design for everyday wear. # Product The featured product is Spanx "The Everywhere Jean", pull-on style jeans that come in different styles and washes. The jeans are made with a built-in core-shaping technology. The jeans are designed to hug the body and are fitted at the hips and then relaxed into more of a wide leg. The jeans have a seamless look and feel because they have no zippers or pockets, eliminating any bulky look. The featured wash is "Poseidon Wash." The jeans can be dressed up or down. # Visual style The ad has a UGC feel. The shots are static with smooth transitions. The ad has good lighting. The camera work is not polished and feels like it's filmed on a cellphone. The pacing is slow. # Hooks Spoken: 00:00–00:03 Female 1: Now this one I think premium pull on jeans, Text overlay: 00:00–00:03 / ★★★★★ / Called 'the most flattering jeans' online / Now this one I think / Premium pull on jeans Visual: 00:00–00:02: The shot is medium framed. In the foreground is a woman with dark skin, curly black hair, and glasses. She is wearing a white top and dark denim pants. She is in a home office setting with wood paneling and a wooden desk. The woman is standing, talking, and gesturing. There is text at the top of the frame. # Funnel stage Consideration # Pain points The problem being solved is that jeans can be uncomfortable. Stated in the ad is that the Spanx pull-on jeans are comfortable and balanced between structure and comfort. # Value propositions - Spanx offers pull-on jeans with core-shaping technology for the perfect balance of structure and comfort. - Wide leg, raw indigo jeans are designed to hug the body for a flattering fit. - Jeans are seamless and have a clean look because they do not have zippers or pockets, making it easy to dress up or down. - New and improved, these jeans come in a Poseidon wash that customers will be excited to try. # Benefits - Booty lifting - Leg lengthening - Hugs the body - The perfect balance between structure and comfort - Super clean - Really seamless look and feel - Easy to dress up or down # Features - Pull-on jeans - Wide leg jean - Raw indigo - Built-in core shaping technology - No zippers or pockets # Call to action Let me know which one is your favorite # Social proof - "Called 'the most flattering jeans' online" # Point of view - Customer 100% – The entire video is presented from the point of view of a customer reviewing the product. # Storyline - 00:00–00:07 The creator introduces that she will be discussing Spanx premium pull on jeans, which are "booty lifting" and "leg lengthening." - 00:07–00:08 She says the jeans "hug the body". - 00:08–00:12 She notes that the style is the "Everywhere Jean" and the featured jeans are the original wide leg style in raw indigo. - 00:12–00:18 She states that the jeans have built in core shaping technology and provide a balance between structure and comfort. - 00:18–00:21 The creator notes that the jeans are fitted at the hips and relax to a wide leg. - 00:21–00:30 The creator notes that the jeans have no zipper or pockets to give a seamless look and feel. - 00:30–00:35 She states that the jeans are new and improved and the wash is "Poseidon", which she is excited to try. - 00:35–00:39 She states that the jeans are easy to dress up and down with a kitten heel. - 00:39–00:44 The creator notes that this was her Spanx denim review and that she hopes it was helpful. She ends by asking the viewer to comment what is their favorite style of Spanx denim.

# Ad summary This Spanx ad promotes its clothing as high-quality, comfortable garments suitable for travel, relaxation, and everyday wear. The ad features stylish models in various settings, showcasing the versatility and cost-effectiveness of the brand's clothing. # Brand positioning Spanx presents itself as a brand offering high-quality, versatile clothing suitable for various occasions, from travel to relaxation. The brand aims to occupy a space in the consumer's mind as a provider of stylish and comfortable apparel that is worth the investment due to its durability and versatility. The brand aligns with a lifestyle that values both comfort and style, promoting the idea that one can look good and feel comfortable in any setting. Spanx follows category norms by presenting fashionable clothing items, but pushes against the idea that comfort and style are mutually exclusive. The brand positioning is both functional (providing comfort and versatility) and emotional (making the wearer feel confident and stylish). # Product The featured products are clothing items from Spanx, including zip pullovers, crew neck sweatshirts and matching pants, designed for travel, relaxation, and everyday wear. The ad emphasizes the versatility and durability of these items, highlighting their ability to be worn in multiple settings. The clothing is presented as an investment, suggesting that while they may have a higher upfront cost, their quality and versatility make them worth the price. The ad addresses the purchase barrier of higher cost by emphasizing the items’ long-term value and multiple use cases. The clothing is shown being worn in various settings, including during travel and lounging at home, suggesting that it is suitable for a range of occasions. # Visual style The ad has a polished aesthetic with smooth transitions and natural lighting. The production quality is high, resembling a commercial, which supports the intended tone of showcasing quality and style. The pacing is consistent with static shots and slow zooms to highlight the clothing. # Hooks Text overlay: 00:00–00:01 SPANX / 00:00–00:01 Vêtements de voyage. / 00:00–00:01 Un coût par utilisation qui en vaut vraiment la peine. Visual: 00:00–00:01 Two women stand next to each other outdoors. The woman on the left is Black, around 30 years old, and has her hair pulled back. She wears a dark purple quarter-zip pullover and matching pants, and she smiles while holding a rolling suitcase. The woman on the right is White with short blonde hair, around 30 years old, and wears a light blue quarter-zip pullover and matching pants. Behind them is a blurred background of plants and a brick building. # Funnel stage Consideration # Pain points None used. # Value propositions - Cost-effectiveness due to the clothing's durability and multiple use cases. # Benefits - Versatile and durable clothing suitable for travel, relaxation, and everyday wear. # Features - Clothing items including zip pullovers, crew neck sweatshirts and matching pants # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the products and their features in a visually appealing manner. # Storyline - 00:00–00:01 00:00–00:01 Two women walk outside while wearing Spanx clothing. - 00:01–00:02 00:01–00:02 A woman poses wearing Spanx clothing while sitting on a couch indoors. - 00:03–00:04 00:03–00:04 A woman poses wearing Spanx clothing indoors.

# Ad summary This ad promotes Spanx's celebrity-worn booty boost leggings, highlighting their features like medium compression, built-in booty lift, sweat-wicking, breathable, and quick-drying fabric, and a high-rise waistband that stays in place during workouts. It emphasizes the leggings' versatility for various activities and promotes Spanx's free shipping offer. # Brand positioning Spanx is presented as a brand that provides functional yet fashionable activewear that enhances the wearer's physique. The brand aims to occupy a space in the consumer's mind as a provider of comfortable, performance-driven clothing that also offers aesthetic benefits. It aligns with values of fitness and body positivity by designing products like leggings that enhance the wearer's shape while ensuring functional features for an active lifestyle. The brand's positioning is both functional (performance features, comfort) and emotional (body enhancement, confidence). # Product The ad promotes Spanx's celebrity-worn booty boost leggings, which are designed to provide medium compression and a built-in booty lift. These leggings are suitable for individuals who engage in physical activities such as spin class and boot camp. The product boasts features like sweat-wicking, breathable, and quick-drying fabric, along with a high-rise waistband that stays in place during workouts. It is also center-seam free for no camel toe. The ad addresses the potential discomfort and aesthetic concerns related to activewear by highlighting the leggings' functional and flattering design. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. It features quick cuts that showcase the product from different angles and highlight its key features. The production quality is high-end, lending a professional feel. The pacing is consistent, keeping the viewer engaged without feeling rushed. # Hooks Text overlay: 00:00–00:02 Spanx's Celebrity-Worn Booty Boost Leggings are BACK IN STOCK Visual: 00:00–00:02: The model stands in a well-lit room with tan walls, wearing a matching blue activewear set consisting of leggings and a zip-up top. She has curly hair and is wearing sunglasses. In the background are decorative items, including a stack of spheres and framed artwork. Text overlays highlight that Spanx's celebrity-worn booty boost leggings are back in stock. # Funnel stage Consideration # Pain points The ad addresses the discomfort and aesthetic concerns related to activewear by highlighting features such as 'center-seam free for no camel toe' and a 'high-rise waistband stays put during workouts.' These features directly combat common frustrations experienced with ill-fitting or poorly designed leggings. # Value propositions - Celebrity-worn: implies the leggings are fashionable and high-quality due to their popularity among celebrities. - Back in stock: Suggests high demand and limited availability, prompting viewers to purchase quickly. # Benefits - Enhances shape - Comfortable - Functional for active lifestyle - No camel toe # Features - Medium compression - Built-in booty lift - Sweat-wicking - Breathable - Quick drying - High-rise waistband stays put during workouts - Center-seam free for no camel toe # Call to action Check out Spanx Booty Boost # Social proof - Celebrity-Worn Booty Boost Leggings: Implies that the leggings are popular among celebrities, suggesting a high level of quality and fashion appeal. # Point of view - Customer 100% – The ad is presented from the perspective of a user showcasing the features and fit of the product. # Storyline - 00:00–00:02 The model is shown standing with arms crossed while on-screen text states the product is back in stock. - 00:02–00:04 The model is filmed from the back to showcase the built-in booty lift. - 00:04–00:06 The model is filmed from the front to highlight other features. - 00:06–00:08 The model is again filmed from the front, then filmed from the back to showcase the high rise waistband. - 00:08–00:12 The model is filmed from the front to showcase the center seam free design, then the model turns to the side to highlight the fit. - 00:12–00:14 The model is filmed from the front again, the on-screen text encourages viewers to 'Check out Spanx Booty Boost.' - 00:14–00:15 A screen appears with the Spanx logo and mentions free shipping on everything to encourage a purchase.

# Ad summary This ad features a creator reviewing multiple pairs of Spanx pull on jeans in the ‘Everywhere’ category, highlighting their flattering fit, core shaping technology, and zipperless design. # Brand positioning Spanx is presented as a brand offering innovative apparel that combines comfort, style, and body-shaping technology. Positioned as a provider of everyday clothing, Spanx aims to occupy a space in the consumer's mind as a brand that seamlessly integrates form and function, offering a balance between structure and comfort. The brand aligns with values of practicality and enhanced body confidence, pushing against the norm of traditional, often uncomfortable jeans by providing a comfortable and flattering alternative that maintains a polished aesthetic. The brand positioning leans towards functional benefits such as core shaping and seamless design, as well as emotional benefits, such as confidence and ease of wear. # Product The featured product is the Spanx 'Everywhere' pull-on jeans, specifically the original wide-leg jeans in raw indigo and the new and improved version in Poseidon wash. These jeans are designed for everyday wear and offer a balance of structure and comfort. A key USP is their built-in core shaping technology, providing a flattering fit. The jeans are designed to fit at the hips and relax into a wide leg. Unlike traditional jeans, they lack zippers and pockets for a seamless look and feel. The ad highlights their versatility, suggesting they can be dressed up or down, especially with a kitten heel. The lack of zippers and pockets addresses the purchase barrier of bulky-looking jeans. # Visual style The ad has a UGC aesthetic with a polished feel. The editing style includes quick cuts and static shots, and the production quality gives off a casual yet professional vibe, which supports the tone and audience. The cuts, text, and product actions are timed to the voiceover lines. The setting is bright and well lit. # Hooks Spoken: Now this one I think [unclear phrase] premium pull on jeans. Text overlay: 00:00–00:07 / Booty lifting jeans that pull on like sweatpants / Now this one I think / Premium pull on jeans Visual: 00:00–00:11 A medium shot shows a woman with dark, curly hair, wearing a white tank top and wide-leg dark denim jeans. She also wears black sandals and glasses. She is holding a small white object up to her mouth. The background includes light colored wood paneling, an office chair and a small stool. # Funnel stage Consideration # Pain points The ad addresses the frustration of jeans that give a bulky look in the waist. Visual: The creator states that the jeans have no zippers or pockets "so you don’t get that bulky look." # Value propositions - The pull-on style is easy to wear like sweatpants - The lack of a zipper or pockets creates a seamless look # Benefits - Seamless look and feel - Balance between structure and comfort - Easy to dress up or down # Features - Booty lifting - Leg lengthening - Built in core shaping technology - No zipper or pocket # Call to action Let me know which one is your favorite # Social proof - This was my Spanx denim review. I hope that it was helpful and let me know which one is your favorite. – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 The ad opens with the creator introducing Spanx jeans as premium pull-on jeans. - 00:03–00:07 She lists the key features of the jeans as “booty lifting, leg lengthening” and states “they just hug the body.” - 00:08–00:12 She introduces the “everywhere jean” category as the original wide leg jean in raw indigo. - 00:13–00:18 She highlights the built-in core shaping technology and the balance between structure and comfort. - 00:18–00:21 She describes the fit, noting how they are fitted at the hips and relax into more of a wide leg. - 00:22–00:29 She points out that these jeans have no zipper or pockets and how this creates a seamless look. - 00:30–00:34 The creator highlights the new and improved version, which comes in the Poseidon wash. - 00:35–00:38 The jeans are described as easy to dress up or down. - 00:39–00:43 The creator states that this was her Spanx denim review, expresses that she hopes it was helpful, and ends with a question: “let me know which one is your favorite.”

# Ad summary This Spanx image ad promotes the brand's new markdowns on iconic sculpting styles, cloud-soft sets, and sophisticated denim. # Brand positioning Spanx is presented as a brand offering stylish and innovative clothing solutions designed to enhance and flatter the wearer's figure. The brand positions itself as a provider of 'iconic sculpting styles,' 'cloud-soft sets,' and 'sophisticated denim,' indicating a focus on quality, comfort, and figure enhancement. The brand occupies a space in the market that combines fashion with functional design, offering pieces that are both stylish and practical. Spanx aims to align with a lifestyle that values both comfort and confidence, providing solutions that empower individuals to look and feel their best. # Product The ad highlights a variety of Spanx apparel, including 'iconic sculpting styles' likely referring to shapewear and body-contouring garments. 'Cloud-soft sets' suggests comfortable loungewear or matching outfits designed for relaxation, while 'sophisticated denim' indicates a range of stylish and well-fitted jeans or denim pieces. These items are being promoted as part of a markdown sale. The products are for individuals who want to enhance their figure, feel comfortable, and look stylish. The USPs focus on the combination of sculpting, softness, and sophistication, promising both aesthetic appeal and comfort. The ad addresses the purchase barrier of price by highlighting that these products are 'All on sale,' making them more accessible to potential customers. # Visual style The ad has a clean and minimalist visual style with a focus on typography. The production quality appears to be highly polished, with a studio-shot aesthetic. A monochromatic color scheme using muted brown and light pink creates a soft and sophisticated feel. The typography is large and bold for the headline, making it easily scannable. This visual style is likely intended to stand out in a feed by contrasting with more visually busy or image-heavy content, drawing attention through its simplicity and directness. # Hooks Headline: New Markdowns Added # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - High-quality apparel at discounted prices. # Benefits - All on sale # Features - Iconic sculpting styles - Cloud-soft sets - Sophisticated denim # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand's voice, promoting its products and announcing a sale. # Storyline - The ad begins with a statement that “New Markdowns Added” which conveys an update about current sales. This message is from the brand's perspective. - Spanx then identifies the categories of items on sale, including “Iconic sculpting styles,” “Cloud-soft sets,” and “Sophisticated denim.” This progresses the narrative by specifying which products are now available at a discounted price and is told from the brand's perspective. - The ad concludes with “All on sale.” which is to emphasize the promotional aspect. This reinforces the call to action, encouraging viewers to take advantage of the markdowns and is said from the brand's perspective.

# Ad summary This ad promotes Spanx denim as a better fitting and shaping jean. The ad features a woman trying on two different styles of Spanx denim and explaining the benefits of the product. # Brand positioning Spanx is presented as a brand that offers denim solutions with superior fit and shaping. The brand aligns with a lifestyle of comfort and confidence, positioning itself as a modern solution to traditional denim challenges. It promotes functional benefits like tummy flattening and butt lifting through innovative design, appealing to consumers who want enhanced fit and shape without sacrificing style. This positioning pushes against the norms of traditional denim that often lacks these features. # Product The featured product is Spanx denim, specifically designed to provide a better fit and shaping effect. The jeans incorporate a built-in 360° panel to flatten the tummy and lift the butt. They also feature SPANXshape™ technology, offering medium compression for a shaping effect. The denim is made with a 4-way stretch fabric that holds its shape, ensuring comfort and a flattering silhouette. The denim is presented as a solution for those seeking comfortable and shaping jeans. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean background. The editing style includes quick cuts to showcase different angles and styles of denim. The pacing is upbeat, driven by the music and transitions, with cuts timed to the music beats. The production quality is high, giving it a commercial aesthetic. # Hooks Spoken: Female 1: You can thank me later. Text overlay: You can thank me later Visual: 00:15–00:17 The woman is wearing the blue Spanx jeans. She waves. The camera angle is the same, taking place in front of the closet. # Funnel stage Consideration # Pain points The ad addresses the frustration of finding denim that fits well and provides a flattering shape. Many women struggle to find jeans that both fit comfortably and enhance their figure. # Value propositions - The Spanx denim fits better because of it's built in 360° panel that flattens the tummy and lifts the butt. - SPANXshape™ provides medium compression for a shaping effect, offering both comfort and support. - 4-way stretch that still holds its shape, providing a flattering silhouette. # Benefits - flattens tummy and lifts butt - provides medium compression for a shaping effect - still holds its shape # Features - Built-in 360° panel - SPANXshape™ - 4-way stretch # Call to action You've got to check out Spanx. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is reviewing and demonstrating Spanx denim. # Storyline - 00:00–00:03 The ad begins with a woman holding up a pair of Spanx denim while posing in front of a closet. The message conveys excitement and anticipation about the product, as the ad sets the stage for its features and benefits. - 00:03–00:07 The woman models the Spanx denim, showcasing the fit and shape. The message conveys that the Spanx denim fits better due to its design. - 00:07–00:11 The woman models a second pair of Spanx denim, highlighting the fit and shaping effect. The message emphasizes that the SPANXshape™ provides medium compression for a shaping effect. - 00:11–00:15 The woman models another style of Spanx denim, showcasing the 4-way stretch fabric. The message is that the denim holds its shape even with the stretch. - 00:15–00:19 The woman concludes by confidently suggesting that the viewer will thank her later and recommends checking out Spanx. The message is that the viewer should try Spanx denim.

# Ad summary A UGC-style ad showcases a woman with curly hair wearing matching blue leggings, a tank top, and a half-zip sweatshirt from Spanx. She discusses the many compliments she receives when wearing the outfit. The ad highlights that the leggings are shaping, breathable, never see-through, and center-seam free, which prevents camel toe. She adds that Spanx's booty boost leggings are a must-have. # Brand positioning Spanx is presented as a creator of clothing that enhances the wearer's natural curves. The brand is known for its shaping leggings that support the tummy and lift the butt. It prioritizes comfort and function with breathable fabrics and no-show designs. This positions Spanx as a confidence-boosting solution for women looking to feel good in their everyday outfits. # Product The Spanx Booty Boost Leggings are designed to shape and enhance the wearer's figure, specifically targeting the tummy and butt. They are made with a medium compression fabric that provides shaping without being too restrictive. They are breathable, never see-through, and designed to prevent camel toe with a center-seam free construction. They can be paired with Spanx's Air Essentials Half Zip, creating an outfit appropriate for everything from workouts to running errands. # Visual style The ad has a bright and clean aesthetic, achieved with natural lighting. The editing is quick and upbeat, and the production quality feels polished. # Hooks Spoken: 00:00–00:02: The amount of compliments I get on these leggings is insane. Text overlay: 00:00–00:17: The amount of compliments I get on these leggings is insane Visual: 00:00–00:02: A woman with tan skin and curly blonde hair is standing indoors in front of a light beige wall with her arms crossed. She is wearing a matching blue leggings and half-zip sweatshirt set. She is also wearing brown translucent glasses. She looks directly at the camera with a neutral expression. # Funnel stage Consideration # Pain points The ad addresses the pain point of leggings that do not provide adequate shaping or support, as well as the common issue of camel toe. The speaker highlights how Spanx leggings solve these problems by offering medium compression, targeted shaping to support the tummy and lift the butt, and a center-seam free design to prevent camel toe. # Value propositions - Leggings that snatch your waist like this and make your butt look like this can only be the work of Spanx - The leggings you reach for when you want to feel put together # Benefits - No more camel toe - Don't roll down # Features - Medium compression for shaping - Extra breathable - Center-seam free - Never see-through # Call to action You have to check out Spanx # Social proof - The amount of compliments I get on these leggings is insane – Female 1 (Customer) - The amount of compliments I got on this outfit was insane – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The ad begins with a woman standing with her arms crossed, showcasing the leggings. - 00:00–00:02 She says that the amount of compliments she gets when wearing these leggings is insane, implying that the viewer will also receive compliments if they buy the leggings. - 00:02–00:03 Next, she turns around to show the back of the leggings, emphasizing their shaping effect on her butt. - 00:01–00:04 She states that leggings that snatch your waist and make your butt look like this can only be the work of Spanx. - 00:03–00:04 She states that they are Spanx Booty Boost leggings, and that they are designed with targeted shaping to support the tummy and lift the butt. - 00:04–00:06 She discusses that the leggings have medium compression for shaping, and are center-seam free. - 00:06–00:08 She then states that the leggings are extra breathable, and there is no camel toe. - 00:08–00:09 Turning to show the back of the leggings once again, the woman states that the leggings are never see-through, and don't roll down. - 00:09–00:11 She adds that to achieve the ultimate show-stopping outfit, she pairs the leggings with Spanx's Air Essentials Half Zip. She crosses her arms to display the outfit. - 00:11–00:13 She states that she also receives an insane amount of compliments when wearing the outfit, implying that the viewer will also receive compliments if they buy both the leggings and the half zip. - 00:13–00:14 She says that the leggings are the leggings you reach for when you want to feel put together. - 00:14–00:15 She puts on glasses, then states that you have to check out Spanx. - 00:15–00:17 She ends the ad by stating that there really is nothing like Spanx's Booty Boost.

# Ad summary A woman shows off the Spanx Booty Boost leggings and Air Essentials Half Zip. She demonstrates how the leggings accentuate her waist and butt while emphasizing that the leggings have medium compression for shaping, are breathable, and prevent camel toe. She pairs the leggings and half zip and says she gets a lot of compliments on the outfit. The ad ends with the Spanx logo. # Brand positioning Spanx is presented as a brand focused on body-shaping apparel, offering customers a way to enhance their natural curves and silhouettes through innovative designs and comfortable fit. The brand values both confidence and practicality, aiming to empower customers to feel good in their bodies while providing solutions to common wardrobe concerns like camel toe. Spanx positions itself as a go-to for those seeking functional garments that also deliver aesthetic benefits, making it a brand that prioritizes both form and function. # Product The Spanx Booty Boost leggings are designed to snatch the waist and enhance the appearance of the butt. They feature medium compression for shaping, extra breathable fabric, and a design that prevents camel toe. These leggings are for women who want to accentuate their natural curves and achieve a flattering silhouette. The Air Essentials Half Zip is a top that pairs with the leggings to create a showstopping outfit. The pairing creates an outfit that garners many compliments. # Visual style The ad has a polished, commercial aesthetic with natural lighting and smooth transitions. The editing style includes quick cuts to showcase the product from different angles. The production quality is high-end, lending the ad a professional feel. The pacing is moderate, allowing viewers to absorb the information and appreciate the visual details. Cuts and product actions are timed with the voiceover lines. # Hooks Spoken: Female 1: Leggings that snatch your waist like this and make your butt look like this can only be the work of Spanx. Visual: 00:00–00:03 Indoors in a minimally decorated space, a woman with tan skin, curly blonde hair, and sunglasses wears a blue matching athletic set consisting of leggings and a cropped zip up jacket. She poses, showing the leggings. # Funnel stage Consideration # Pain points The ad addresses the common frustration of leggings causing camel toe, providing a solution with its no camel toe feature. # Value propositions - The combination of medium compression for shaping, breathable fabric, and no camel toe provides a comfortable and flattering fit, enhancing confidence and comfort during wear. # Benefits - Snatch your waist - Make your butt look like this # Features - Medium compression for shaping - Extra breathable - No camel toe # Call to action None used. # Point of view - Customer 100% – The ad is delivered by a woman wearing the products in an informal setting. # Storyline - 00:00–00:03 The woman shows off her figure while wearing leggings and says that leggings that snatch your waist and make your butt look like hers can only be the work of Spanx. - 00:03–00:04 She identifies the leggings as Spanx Booty Boost leggings. - 00:04–00:08 She states the leggings have medium compression for shaping, are extra breathable, and prevent camel toe. - 00:08–00:10 The woman turns to the side, showing the pocket in the leggings and states the outfit is a showstopping outfit. - 00:10–00:11 She says she paired the leggings with the Air Essentials Half Zip. - 00:11–00:14 She says she got many compliments on the outfit. - 00:14–00:15 She says it doesn’t hurt that her butt looks great. - 00:15–00:16 She states that there is nothing like Spanx Booty Boost.

# Ad summary A creator breaks down multiple styles of Spanx denim, highlighting their fit and function. # Brand positioning Spanx positions itself as a solution for customers looking for shapewear and shaping denim. The brand values comfort, confidence, and inclusivity by offering a wide range of styles, silhouettes, washes, and lengths to meet the needs of different customers. Spanx’s brand positioning is both functional and emotional, as its products not only provide support and shaping but also make the customer feel stylish, snatched, and body-positive. # Product The ad features a range of Spanx denim, with an emphasis on the shaping technology incorporated within. It presents three different styles: Authentic 360 Barrel Leg Jean, Everywhere Jean, and Redefine Flare Jean. Each style comes in various washes. The Authentic 360 Barrel Leg Jean is presented as comfortable and modern with medium compression and 360-degree shaping for your tummy, waist, and back. The Everywhere Jean is a premium pull-on jean focused on booty lifting and leg lengthening to hug the body. The new and improved style comes in Poseidon wash. The Redefine Flare Jean is fitted through the legs to give thigh shaping and a snatched look. The high-rise waistband targets tummy and waist compression. # Visual style The ad has a UGC feel, as it appears to be self-shot by the creator on a phone. The editing style is simple with static shots and jump cuts. The pacing is consistent and relaxed. The audio and visual are timed to the voiceover lines. # Hooks Spoken: 00:00–00:04 Spanx, I wasn't familiar with your game, but now I'm very much acquainted, so let's do a little review. Text overlay: 00:00–00:04 ⭐⭐⭐⭐ / 00:00–00:04 4,000+ reviews agree: / 00:00–00:04 Spanx denim delivers on shaping Visual: 00:00–00:04 The frame shows a medium shot of a woman in a white top and blue jeans, holding a lollipop in her mouth and stacked pairs of jeans in her arms. She is standing in front of a wood-paneled divider, a desk, and a stool. The camera is stationary. Text overlayed at the top. # Funnel stage Consideration # Pain points Many people feel self-conscious about their tummy, waist, and thighs. This is signaled visually, as the creator points to these areas of the body while discussing compression and shaping. # Value propositions - comfortable & modern with medium compression and 360-degree shaping for your tummy, waist, and back - premium pull-on jean focused on booty lifting and leg lengthening to hug the body - balance between structure and comfort # Benefits - comfortable - cute - everyday jean - booty lifting - leg lengthening - hugs the body - seamless look and feel - thigh shaping - makes your butt look good - snatched evening look - no bulky look # Features - modern shaping technology - high-rise - medium compression - 360 degree shaping for your tummy, waist, and back - premium pull-on jeans - built in core shaping technology - fitted at the hips - no zipper or pockets - high rise waistband that targets that tummy and waist compression - fitted through the legs # Call to action None used. # Social proof - 4,000+ reviews agree: Spanx denim delivers on shaping # Point of view - Customer 100% – The entire ad is told from the point of view of a customer reviewing Spanx denim. # Storyline - 00:00–00:04 00:00–00:04 The creator introduces Spanx and states that she is doing a review of their denim. - 00:04–00:10 00:04–00:10 She says there are different styles, silhouettes, washes, and lengths. - 00:10–00:15 00:10–00:15 The creator says she is 5’9" and typically wears a size 10/12 to give the viewer reference. - 00:15–00:21 00:15–00:21 She introduces the Authentic 360 Barrel Leg Jean as her favorite style. - 00:21–00:29 00:21–00:29 The creator says the jeans are comfortable, have a good wash, and use modern shaping technology. - 00:29–00:35 00:29–00:35 She says they’re cute, comfortable, and a go-to everyday jean that is high-rise with medium compression. - 00:35–00:39 00:35–00:39 The creator says the jean has 360 shaping for the tummy, waist, and back. - 00:39–00:42 00:39–00:42 She mentions they also have a lighter wash that’s great for everyday. - 00:42–00:45 00:42–00:45 She transitions to the second style: the Everywhere Jean. - 00:45–00:53 00:45–00:53 The creator says these jeans are premium, pull-on jeans with booty lifting and leg lengthening that hug the body. - 00:53–01:02 00:53–01:02 She says they have a built-in core shaping technology with a perfect balance between structure and comfort, fitted at the hips, and relax into a wide leg. - 01:02–01:10 01:02–01:10 The creator says that these have no zipper or pockets, resulting in a clean and seamless look and feel. - 01:10–01:15 01:10–01:15 She adds that they come in a new and improved Poseidon wash. - 01:15–01:19 01:15–01:19 The creator introduces the Redefine Flare Jean. - 01:19–01:26 01:19–01:26 She says the Redefine Flare Jean makes your legs look long and gives a snatched evening look. - 01:26–01:33 01:26–01:33 The creator says the high-rise waistband targets tummy and waist compression while also being fitted through the legs to give thigh shaping. - 01:33–01:42 01:33–01:42 She concludes that the jeans make your butt look good and the denim technology is cool before wrapping up the review.