How Shapellx Advertises on Meta

# Ad summary This video ad features a woman showcasing and trying on a Shapellx shapewear bodysuit. She highlights the comfort, support, and shaping benefits of the product, as well as how it carves the booty. She ends by styling it with leather shorts to show how versatile it is. # Brand positioning Shapellx is presented as a brand offering comfortable and supportive shapewear. The brand is positioned as a solution for those seeking to enhance their natural curves while providing support. The brand pushes against the norm of uncomfortable shapewear, emphasizing stretch and support. The brand aligns with a lifestyle focused on confidence and comfort, aiming to empower individuals to feel their best in any outfit. The brand seems to embrace body positivity. # Product The Shapellx shapewear bodysuit is a one-piece garment designed to provide shaping and support. It is made of a tough material that offers stretch and support without easily tearing. The bodysuit features a built-in bra for support and shaping of the bust. It also features a pantyhose-like bottom with a special band designed to carve the booty without compressing it. The product is designed to smooth the back and eliminate back rolls. The presenter wears a size extra-large. The product is ideal for styling with various outfits, including shorts, skirts, and dresses. # Visual style The ad has a bright, polished, and clean aesthetic, resembling UGC content. The editing style features quick cuts to emphasize key moments and product features, maintaining an upbeat pace. The production quality is high, with clear visuals and good lighting, enhancing the ad's overall professional feel. The pacing is consistent, with audio-visual sync. # Hooks Spoken: 00:00–00:02 [Surprised] What the hell? Do y'all see this? Text overlay: 00:00–00:14 POV / 00:00–00:14 The ultimate squeeze 😩 Visual: 00:00–00:01 A woman with long dark hair in a high ponytail is standing in a modernly decorated living room wearing a hot pink spaghetti-strap romper. She is centered in the frame and is holding up a balled-up black garment. The camera is stationary. The room is brightly lit. Behind her is a white sofa with patterned pillows, a mirrored wall decoration, and a fireplace. / 00:01–00:02 The woman extends the black garment to show that it is a one-piece bodysuit. The camera is stationary. # Funnel stage Consideration # Pain points The ad addresses the potential for shapewear to tear and compress the body. “The whole time I kept thinking I'm going to punch a hole in these [pantyhose]” highlights the presenter’s skepticism about the product's durability. # Value propositions - I would have never thought that I needed this in my life # Benefits - Shapewear that is tough - Carves the booty so you don't have to worry about anything compressing it or making it look squished - No back rolls # Features - Shapewear with pantyhose - Stretch - Supported - Little band right here...carves the booty - I don't have to wear a bra with this - The back, everything is smooth # Call to action I'm going to leave my coupon code # Point of view - Customer 100% – The ad is entirely from the point of view of a customer reviewing and demonstrating the product. # Storyline - 00:00–00:06 00:00–00:06 The ad opens with the creator looking surprised while holding a black Shapellx shapewear bodysuit. This is meant to pique the audience's interest by creating curiosity about the product. It’s conveyed from the creator's perspective through her expressions and tone. - 00:06–00:12 00:06–00:12 She continues to express disbelief at the bodysuit's size before laughing. This is meant to convey the product's stretch and potential. It’s conveyed from the creator's perspective through her expressions and tone. - 00:12–00:15 00:12–00:15 She puts on the bodysuit and comments on its features. This is meant to show how easy the product is to put on. It’s conveyed from the creator's perspective through her expressions and tone. - 00:15–00:20 00:15–00:20 She adjusts the bodysuit and highlights its stretch and support. This is meant to demonstrate the product's comfort and fit. It’s conveyed from the creator's perspective through her expressions and tone. - 00:20–00:28 00:20–00:28 She turns to show the shaping and smoothing effect of the bodysuit on her body. This is meant to visually demonstrate the product's benefits. It’s conveyed from the creator's perspective through her expressions and tone. - 00:28–00:35 00:28–00:35 She expresses her amazement at the bodysuit's durability. This is meant to address concerns about the product tearing. It’s conveyed from the creator's perspective through her expressions and tone. - 00:35–00:42 00:35–00:42 She states she never thought she needed this product in her life. This is meant to highlight the product's unexpected necessity. It’s conveyed from the creator's perspective through her expressions and tone. - 00:42–00:52 00:42–00:52 She specifies it’s shapewear with pantyhose and confirms she got her normal size. This is meant to define the product and clarify sizing. It’s conveyed from the creator's perspective through her expressions and tone. - 00:52–01:02 00:52–01:02 She points out that she doesn’t have to wear a bra and the back is smooth. This is meant to highlight the convenience and aesthetic benefits of the bodysuit. It’s conveyed from the creator's perspective through her expressions and tone. - 01:02–01:11 01:02–01:11 She emphasizes the band that carves the booty without compressing it. This is meant to reassure viewers about maintaining their natural shape. It’s conveyed from the creator's perspective through her expressions and tone. - 01:11–01:25 01:11–01:25 She styles the bodysuit with leather shorts to demonstrate its versatility. This is meant to show the various ways the bodysuit can be worn. It’s conveyed from the creator's perspective through her expressions and tone. - 01:25–01:31 01:25–01:31 She encourages viewers to "do your girl math" and mentions a coupon code. This is meant to promote the product. It’s conveyed from the creator's perspective through her expressions and tone.

# Ad summary This ad showcases Shapellx shapewear, highlighting its ability to smooth the stomach, snatch the waist, lift the butt, and provide overall body shaping. Several women of different body types demonstrate the shapewear's effectiveness under various outfits, emphasizing comfort, seamlessness, and confidence. # Brand positioning Shapellx is presented as a brand focused on providing shapewear that enhances natural curves and provides a smooth, confident silhouette. The brand emphasizes comfort and functionality, offering solutions that address common shapewear issues like rolling and visible lines. Shapellx aims to empower women by providing shapewear that not only shapes but also supports and enhances their natural body shape, promoting body positivity and confidence. The brand positions itself as a solution for achieving a desired look without sacrificing comfort or practicality, pushing against the notion that shapewear must be restrictive or uncomfortable. # Product The ad features Shapellx AirSlim Mesh Smooth Butt Lifting Shorts, designed to provide stomach and thigh compression while lifting the butt. The shapewear is made of breathable mesh material, making it comfortable for all-day wear. It features a high-waisted design to smooth the stomach and snatch the waist, with a butt-lifting pattern to enhance the natural shape. The shorts also include an anti-slip grip lining at the waist and a flat mesh band around the legs to prevent rolling. Some versions include a peephole for convenience. The shapewear is designed to be seamless under clothing, enhancing curves and providing a smooth silhouette. # Visual style The ad has a UGC feel, with natural lighting and simple backgrounds. The editing style includes quick cuts to showcase different features and benefits. The production quality is polished, giving a professional yet relatable vibe. The pacing is consistent, with cuts timed to the music and voiceover lines, creating a smooth and engaging viewing experience. # Hooks Spoken: 00:00–00:06: So with these, you don't really need underwear, okay? Because it is mesh and it's breathable. Text overlay: 00:00–00:06: SHAPELLX Visual: 00:00–00:06: A woman with light brown hair and fair skin stands in front of a closet. She is wearing a light blue crop top and nude shapewear shorts. The camera is stationary and shows a medium shot of her body. She is demonstrating the fit and features of the shapewear. # Funnel stage Consideration # Pain points The ad addresses the pain point of wanting to smooth the stomach, snatch the waist, and lift the butt. The ad visually demonstrates the frustration of having visible belly and side rolls before using the shapewear: "Here is the dress before, you can see my belly, you can see my side rolls." # Value propositions - Breathable mesh material for all-day comfort - High-waisted design to smooth the stomach and snatch the waist - Butt-lifting pattern to enhance the natural shape - Anti-slip grip lining at the waist to prevent rolling - Flat mesh band around the legs to prevent rolling - Peephole for convenience # Benefits - Breathable and comfortable for all-day wear - Seamless under clothing - Enhances natural curves - Provides stomach and thigh compression - Lifts the butt - Prevents rolling # Features - Breathable mesh material - High-waisted design - Butt-lifting pattern - Anti-slip grip lining at the waist - Flat mesh band around the legs - Peephole (on some versions) # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of customers reviewing and demonstrating the product. # Storyline - 00:00–00:06 00:00–00:06: A woman shows the nude Shapellx shapewear, explaining that it is mesh and breathable, so underwear is not needed. She shows how it fits, conveying the product's comfort and seamlessness. - 00:07–00:12 00:07–00:12: A woman shows her belly before putting on the black Shapellx shapewear, then demonstrates how it smooths her stomach, conveying the product's effectiveness in shaping the body. - 00:13–00:16 00:13–00:16: A woman in a black dress shows her belly and side rolls before putting on the shapewear, then shows how the shapewear smooths her silhouette, conveying the product's ability to enhance the body's appearance under clothing. - 00:17–00:22 00:17–00:22: The same woman shows the black Shapellx shapewear, explaining that it sucks you all in and stays in place, conveying the product's shaping and support features. - 00:23–00:25 00:23–00:25: A woman holds up the black Shapellx AirSlim Mesh Smooth Butt Lifting Shorts, conveying the product's material and design. - 00:26–00:31 00:26–00:31: A woman wearing the black Shapellx shapewear explains that it compresses and snatches the waist, back, and butt, conveying the product's comprehensive shaping capabilities. - 00:32–00:36 00:32–00:36: The same woman shows the rubber gripping band on the shapewear, explaining that it prevents rolling, conveying the product's practical design features. - 00:37–00:39 00:37–00:39: The same woman shows the flat mesh band around the legs, explaining that it prevents rolling, conveying another practical design feature. - 00:40–00:44 00:40–00:44: A woman shows the nude Shapellx shapewear, highlighting the butt-lifting pattern, conveying the product's design for enhancing the butt shape. - 00:45–00:48 00:45–00:48: The same woman shows the peephole feature, explaining its importance for convenience, conveying the product's practical design. - 00:49–00:53 00:49–00:53: A woman shows how the black Shapellx shapewear makes her butt look, conveying the product's shaping and enhancing effects. - 00:54–01:04 00:54–01:04: The same woman explains that the shapewear covers the stomach and back, conveying the product's comprehensive coverage and support. - 01:05–01:11 01:05–01:11: A woman shows the black Shapellx shapewear, explaining that it focuses on stomach and thigh compression and gives a BBL look, conveying the product's shaping and enhancing effects. - 01:12–01:16 01:12–01:16: The same woman shows the anti-slip grip lining at the waist, explaining that it prevents rolling, conveying the product's practical design features. - 01:17–01:24 01:17–01:24: The same woman shows how the shapewear enhances her curves under a dress and is seamless, conveying the product's ability to enhance the body's appearance under clothing.

# Ad summary A woman stands in a hallway modeling shape wear leggings. She shares her weight and height for sizing, then goes on to describe the features of the leggings like the zipper, clasps and waist band. She finishes by sharing a discount code to buy the leggings and demonstrates how she would wear them out. # Brand positioning Shapellx is a shapewear brand that sells shapewear that accentuates a woman's figure, especially the waist and butt. The brand embraces a woman's curves and offers them apparel that is designed to show off what they have. The brand strives for a functional approach with its shapewear. # Product The Shapellx leggings are full length shapewear leggings with a thick, tight waistband designed to stay up. The leggings shown are black and have a zipper and clasps along the front of the waist. The creator in the video is wearing a size large, and offers up her height, weight and measurements for size reference. The butt of the leggings are designed to lift the rear. The leggings are designed to make the wearer's waist look really, really slim, according to the creator. # Visual style The ad has a UGC-feel due to the unpolished look and natural lighting. The quick cuts keep the video moving along at a fast pace. # Hooks Spoken: 00:00–00:06 So, I have on these AirSlim High-Waisted Full Length Shape Leggings by Shapellx. Text overlay: 00:00–00:06 Shaping Leggings from Shapellx: / 00:03–00:06 15% off using: “Dee15” Visual: 00:00–00:02 A woman with blonde hair stands in a hallway. She is wearing a gray long-sleeved top, black leggings, and is barefoot. Text overlay reads "Shaping Leggings from Shapellx:". / 00:02–00:06 The woman continues to stand in the hallway. She holds the waistband of the leggings. Text overlay reads "15% off using: 'Dee15'". # Funnel stage Consideration # Pain points Leggings that slide down can be frustrating, but these will stay up. # Value propositions - Thin but by cemeter band - so it will stay up. - Full length and high-waisted leggings - super, super supportive # Benefits - It's gonna stay up here, it's not gonna slide down on you. - Super, super supportive. - Also snatching you in - It's making your waist look really, really slim, okay? - Butt lifting - Super, super good # Features - AirSlim High-Waisted Full Length Shape Leggings - Thin but by cemeter band # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a user of the leggings. # Storyline - 00:00–00:02 The creator stands in a hallway, and opens by showing off the shaping leggings. - 00:02–00:08 She provides her size for reference. - 00:08–00:12 The video continues as she shows how the waistband stays up. - 00:12–00:17 Next, she shares how the leggings snatch the wearer in and slim their waist. - 00:17–00:24 The creator then turns around to show the butt lift. - 00:24–00:34 The video continues with a demonstration of how to open the zipper and clasps, along with how it looks when they are undone. - 00:34–00:44 She then does the zipper and clasps back up. - 00:45–00:50 The creator shares that viewers can get 15% off by using the code "Dee15". - 00:50–00:57 The video ends with her sharing how she would wear the leggings.

# Ad summary A woman with 'boobs sagging down here' and a 'foopa' tries on shapewear and remarks on how it smooths out her belly and lifts her butt. She demonstrates its bathroom-friendly zipper and then shows how it looks under a tight dress. # Brand positioning Shapellx aims to occupy the space in the consumer's mind as a brand for quality shapewear. The brand promotes body positivity and feeling comfortable in one's own skin, with their shapewear providing an added boost of confidence. Shapellx pushes against the norm of restrictive or uncomfortable shapewear by highlighting features like adjustable straps and a crotch zipper. The brand's positioning is both functional (providing support and shaping) and emotional (promoting confidence and convenience). # Product The featured product is a black shapewear bodysuit designed to smooth the stomach, lift the butt, and create an hourglass figure. It features removable and adjustable straps, flexible boning on the sides for structure, and a crotch zipper for bathroom convenience. The shapewear is designed for individuals who want to smooth out their bodies for a streamlined figure, without sacrificing comfort or convenience. It addresses the pain points of visible bulges, lack of support, and the inconvenience of removing shapewear to use the bathroom. The ad highlights that the product can be worn under clothing for a seamless look and will have you looking like you had a tummy tuck. # Visual style The ad has a UGC feel, with the video appearing to be shot on a phone in a casual setting. The editing is simple, with mostly static shots and some quick cuts between different angles of the product. The production quality is lo-fi. The pacing is moderate, with cuts timed loosely to the speaker's rhythm. # Hooks Spoken: Female 1 [enthusiastically]: 00:00–00:03 I got another shapewear jumper from Shapellx! Visual: 00:00–00:03 A Black woman stands in front of an off-white door, holding up a black shapewear bodysuit by its shoulder straps. She has on a black dress, glasses, and a leopard print headband. The camera is positioned at eye level and slightly zoomed in, maintaining a steady frame. # Funnel stage Consideration # Pain points The single most central frustration the product is solving is the inconvenience and discomfort of wearing traditional shapewear, as signaled by the customer exclaiming 'I hate having to take my shapewear off whenever it's time to go potty!' # Value propositions - Removable straps: versatile with any outfit - Adjustable straps: provides better fit - Steel boning or flexible boning on the side: for targeted shaping - Crotch zips down: bathroom convenience # Benefits - You can pull it up if you need a little bit more of a lift or a little bit more support - Give you that hourglass - You can use the bathroom in it - That snatches you up so well! # Features - Removable straps - Adjustable straps - Steel boning or flexible boning on the side - Butt lifter - Crotch zips down # Call to action I'm gonna link it below so you can get one too. # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer reviewing and demonstrating the shapewear, creating an authentic and relatable tone. # Storyline - 00:00–00:08 00:00–00:08 A woman holds up a shapewear bodysuit and says she will try it on, but it looks small. She says that she will definitely try. This is from the perspective of the customer, who is casually trying the product. - 00:09–00:16 00:09–00:16 The woman describes the features of the shapewear, including removable, adjustable straps. This is from the perspective of the customer, explaining product features in detail. - 00:16–00:49 00:16–00:49 The woman describes other features of the bodysuit, including steel boning for the hourglass figure and a butt lifter. She is happy that the crotch has a zipper for using the bathroom. This is from the perspective of the customer, as she likes the utility of the product. - 00:49–01:06 00:49–01:06 The woman says she will try it on and show what she looks like before, switching to a full shot so viewers can see her body without the shapewear. This is from the perspective of the customer, setting up a before/after reveal. - 01:06–01:24 01:06–01:24 The woman, now in her underwear, puts the shapewear on, while struggling to zip it. This is from the customer perspective, showing the process of putting on the shapewear and that it is a bit difficult. - 01:24–03:21 01:24–03:21 The woman continues zipping up the shapewear, stopping to point out that it really compresses the body. She is still struggling. Once fully on, she shows it from multiple angles. This is from the customer perspective, demonstrating compression and shape from multiple angles. - 03:21–03:29 03:21–03:29 The woman finishes zipping the shapewear. This is the customer finishing the demo. - 03:29–04:07 03:29–04:07 The woman expresses delight that she is flat and smooth. She appreciates the straps, and says the butt lifter works. This is from the customer perspective, expressing the benefits of the shapewear. - 04:07–04:17 04:07–04:17 The woman says she forgot to mention that you can literally unzip the crotch so you can go to the bathroom. This is the customer communicating more convenient feature of the product. - 04:20–05:01 04:20–05:01 The woman puts on a dress, and viewers can see a smooth silhouette. She says you would think she had a tummy tuck and calls the product amazing. This is the customer showing that the product does what she claimed. - 05:01–05:10 05:01–05:10 The woman recommends the product and says she will link it below. This is the customer providing a CTA.

# Ad summary A creator promotes the Shapellx sculpting shapewear swimsuit. She shows the front and side views and explains that it has tummy control and strategic ruching, which smooths and enhances the waist. She then demonstrates the three ways the swimsuit can be styled: classic V-neck, one-shoulder, and front criss-cross. # Brand positioning Shapellx aims to empower women by providing innovative shapewear and swimwear that enhances their natural curves and boosts their confidence. Their positioning is functional, with an emphasis on body shaping and tummy control. They are inclusive to different body types, with the influencer being a plus-sized woman. Shapellx promotes a lifestyle of self-love and body positivity, encouraging women to embrace their figures and express their individual style. # Product The advertised product is a sculpting shapewear swimsuit from Shapellx. It has built-in tummy control and strategic ruching that smooths and enhances the waist. The swimsuit has a U pattern at the top which helps with lifting and supporting the bust area. It can be styled in three ways: classic V-neck, one-shoulder, and front criss-cross. The garment is a one-piece, and can be paired with pants for a brunch vibe. # Visual style The ad has a UGC feel and the production quality is good. There are many quick cuts, and the pacing is fast. The cuts, text, and product actions are timed to music. # Hooks Spoken: Female 1: This is the sculpting shapewear swimsuit from Shapellx. Text overlay: 5’8 / 240LBS / 3XL / CODE: BONI20 Visual: 00:00–00:03 The shot is a medium shot of a Black woman with curly black hair, wearing a yellow, one-piece swimsuit. She is in front of a door and a wall with a beige tone. She is looking at the camera and talking. # Funnel stage Consideration # Pain points None used. # Value propositions - Strategic ruching, to smooth and enhance your waist. - U pattern, which helps with lifting and supporting the bust area. - You're also able to style it in three ways # Benefits - Smooth and enhances your waist - Helps with lifting and supporting the bust area # Features - Built in tummy control - Strategic ruching # Call to action Head over to shapellx.com # Social proof - "I also love the fact that this swimsuit is so versatile" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer of the brand, with a casual tone and testimonial style. # Storyline - 00:00–00:04 The creator shows the front view of the yellow swimsuit, and tells the audience that it is a sculpting shapewear swimsuit from Shapellx. - 00:04–00:06 00:04–00:06 The creator shows the side view of the swimsuit. The message is that the swimsuit looks good from all angles. - 00:06–00:12 00:06–00:12 The creator says that the swimsuit has built in tummy control, and strategic ruching to smooth and enhance the waist. The message is that the swimsuit will make you look good. - 00:12–00:17 00:12–00:17 The creator says that up close, the swimsuit has a U pattern which helps with lifting and supporting the bust area. The message is that the swimsuit has great support. - 00:17–00:21 00:17–00:21 The creator says that you’re also able to style it in three ways, and that here she has the classic V-neck. The message is that the swimsuit is versatile. - 00:22–00:23 00:22–00:23 The creator shows the one-shoulder way to style the swimsuit. The message is that the swimsuit can be styled in a trendy way. - 00:25–00:27 00:25–00:27 The creator shows the front criss-cross way to style the swimsuit. The message is that the swimsuit can be styled in a unique way. - 00:28–00:35 00:28–00:35 The creator says that she also loves the fact that the swimsuit is so versatile, and shows how she can style it for more of a brunch vibe with pants. The message is that it can be styled in many ways. - 00:35–00:42 00:35–00:42 The creator encourages the audience to head over to shapellx.com if they are interested in buying the swimsuit for the summer, and to use her discount code for 15% off. The message is to buy the swimsuit and save money. - 00:42–00:46 00:42–00:46 The creator says goodbye and mentions that she will see you in the next video.

# Ad summary This ad features a woman reviewing Shapelx body-shaping leggings. She highlights the product's features, including steel boning, lifting technology, clasps, and a zipper. She also mentions the double-wide branded logo band and encourages viewers to use a discount code. # Brand positioning Shapelx is presented as a brand that provides body-shaping solutions, specifically leggings, designed to give women a desired "coke bottle shape." The brand emphasizes features like steel boning, lifting technology, and tummy control, positioning itself as a provider of functional shapewear that enhances the wearer's figure. The subtle logo band on the leggings suggests a focus on brand recognition without being overly flashy, aligning with a lifestyle that values both effectiveness and understated style. # Product The featured product is the AirSlim body-shaping leggings from Shapelx. These leggings are designed to provide tummy control, butt-lifting support, and an overall enhanced figure. They feature a zipper and clasps for double tummy control, along with steel boning in the front and back to aid in achieving a "coke bottle shape." The leggings also include a double-wide branded logo band. The presenter is wearing a size XL and highlights the butt-lifting and support technology. # Visual style The ad has a UGC feel with a simple, clean background. The lighting is bright and even. The editing is straightforward with static shots and minimal transitions. The production quality is decent, giving it a polished yet accessible vibe. # Hooks Spoken: So you want a pair of pants that come with steel boning, butt-lifting technology, and clasp with a zipper? Visual: A woman with long, dark, wavy hair, wearing a black tank top and leggings, stands in front of a white wall. She is heavily made up and has multiple tattoos on her chest and arms. She speaks directly to the camera. # Funnel stage Consideration # Pain points The ad implies that the pain point is the desire for an enhanced figure, specifically a "coke bottle shape," and the need for shapewear that provides tummy control and butt-lifting support. # Value propositions - Two times tummy control - Subtle branded logo band # Benefits - Gives you that coke bottle shape most ladies want - Butt-lifting and support # Features - Steel boning - Butt-lifting technology - Clasp with a zipper - Double tummy control - Double-wide branded logo band # Call to action Make sure you go get you a pair # Social proof - I absolutely love this double-wide branded logo band. It's super subtle, but there's no mistaking who got your body right and tight. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer reviewing and demonstrating the product. # Storyline - 00:00–00:08 The presenter introduces the product and its key features. - 00:10–00:26 The presenter showcases the AirSlim body-shaping leggings from Shapelx, highlighting the zipper, clasps, and steel boning. - 00:27–00:30 The presenter emphasizes the butt-lifting and support technology of the leggings. - 00:31–00:40 The presenter describes the double-wide branded logo band and its subtle yet recognizable design. - 00:40–00:47 The presenter encourages viewers to purchase the leggings and use a discount code.

# Ad summary A plus-size creator tries on a pair of Shape Alex shaping leggings and shares her initial thoughts on the fit and feel. # Brand positioning Shape Alex is presented as a brand that offers shapewear and compression leggings designed to enhance and smooth the wearer's figure. The brand aims to occupy a space in the consumer's mind as a solution for those seeking body confidence and a more streamlined silhouette. The brand aligns with values of body positivity and self-acceptance, as the creator openly discusses her plus-size body and desire for a more flattering fit. Shape Alex pushes against the norm of restrictive and uncomfortable shapewear by offering leggings that are easy to put on and provide a comfortable, yet effective, shaping experience. The brand positioning is both functional, offering performance in terms of shaping and compression, and emotional, promoting confidence and body positivity. # Product The featured product is a pair of black shaping leggings from Shape Alex, designed to provide compression and enhance the wearer's figure. The leggings feature an extra-wide mesh banding at the waist, intended to smooth and shape the midsection. The Shape Alex logo is visible on the waistband. The leggings are designed for plus-size bodies, as demonstrated by the creator, who wears a size XL. The leggings address the common purchase barrier of compression garments being difficult to put on, as the creator emphasizes their ease of wear compared to other compression leggings. The ad tells the viewer that these leggings are worth trying because they offer effective shaping and compression while remaining comfortable and easy to wear. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The production quality is simple, with natural lighting and static shots. The editing style consists of mostly static shots with some jump cuts. The pacing is consistent throughout the ad, with a moderate tempo. The audio and visual elements are synced, with the creator's actions and words aligning with the visuals. # Hooks Spoken: 00:01–00:02 [Surprised] Holy s***! Text overlay: 00:00–00:02 laceylou at checkout=savings / 00:00–00:02 241lbs / 00:00–00:02 Size: XL Visual: 00:00–00:02 The creator stands in a room with wood-paneled walls, wearing a black tank top and red underwear. She holds up a pair of black leggings and looks surprised. # Funnel stage Consideration # Pain points The central pain point is the difficulty of putting on compression leggings, as expressed by the creator: "A lot of times the reason that I don't like the compression leggings is because they typically are a little bit harder for me to get on." # Value propositions - The extra wide mesh banding helps to shape and smooth the tummy area. - The leggings are easy to get on, addressing a common pain point with compression garments. - Recommended to go down a size, suggesting a more effective shaping and compression. # Benefits - Easy to get on - Recommended to go down a size # Features - Extra wide mesh banding - Shape Alex logo # Call to action Get them today. # Social proof - "I did get the size extra large and that is the size that was recommended to me from Shape Alex." # Point of view - Customer 100% – The entire video is told from the perspective of a customer trying on and reviewing the product. # Storyline - 00:00–00:02 00:00–00:02 The creator expresses surprise and excitement while holding up the Shape Alex shaping leggings. - 00:02–00:06 00:02–00:06 The creator introduces the leggings and states that she is excited to try them on, emphasizing that she has a plus-size body. - 00:06–00:15 00:06–00:15 The creator highlights the features of the leggings, including the extra-wide mesh banding and the Shape Alex logo. - 00:15–00:28 00:15–00:28 The creator expresses her desire to see how the leggings will shape her tummy and booty, acknowledging that her body has been through some stuff. - 00:28–00:40 00:28–00:40 The creator begins to put on the leggings, commenting on how easy they are to get on compared to other compression leggings, which she often finds difficult to wear. - 00:40–00:48 00:40–00:48 The creator mentions that she got the size extra-large, which was the size recommended to her by Shape Alex. - 00:48–01:10 00:48–01:10 The creator continues to put on the leggings, showing the process and commenting on how they feel. - 01:10–01:16 01:10–01:16 The creator expresses surprise and excitement at the initial results, exclaiming "Holy s***!" - 01:16–01:23 01:16–01:23 The creator checks herself out in the mirror to confirm that her eyes aren't playing tricks on her, and confirms that the leggings are indeed effective. - 01:23–01:34 01:23–01:34 The creator highlights the hooks that keep the zipper in place, which she believes will be great for those with a "loose mom belly." - 01:34–01:42 01:34–01:42 The creator expresses amazement at how the leggings have shaped her body, asking "Where did my waist go?" - 01:42–01:57 01:42–01:57 The creator continues to admire the results, commenting on how the leggings have enhanced her figure and eliminated her "fupa." - 01:57–02:02 01:57–02:02 The creator shows off the results from different angles, emphasizing the transformation. - 02:02–02:08 02:02–02:08 The creator concludes by expressing her satisfaction with the leggings, calling herself a "snatched speechless queen" and encouraging viewers to get them today.

# Ad summary A creator shows off the Shapellx AirSlim High-Waisted Full-Length Leggings. She shows the leggings, then puts them on to show how they look. She highlights the waist-shaping and butt-lifting features. # Brand positioning Shapellx is presented as a brand that offers shapewear and body-positive solutions. The brand aims to occupy a space in the consumer's mind as a provider of functional shapewear that enhances natural curves and provides support. The brand aligns with values of confidence and body enhancement, promoting a lifestyle where individuals feel empowered and comfortable in their own skin. The brand positioning is both functional, offering performance-driven shapewear, and emotional, aiming to boost confidence and self-esteem. # Product The AirSlim High-Waisted Full-Length Leggings from Shapellx are designed to shape the waist and lift the butt. The leggings feature a high-waisted design with a thick band that snatches the waist. Inside the waistband, there are hooks to keep the leggings in place and secured. The leggings also have a butt-lifting design to enhance the natural curves. The leggings are available in a medium size. # Visual style The ad has a polished, UGC feel. The editing style is simple with static shots and smooth transitions. The production quality is high-end, supporting the intended tone of a reliable product review. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: Okay guys, so I'm about to go to the gym, but I just want to show y'all these cute leggings that I got from Shapellx. Text overlay: 00:00–00:13 / SHAPELLX Visual: 00:00–00:06 A woman with medium brown skin, dark hair, and red nails stands in a modern apartment. She wears a pink robe and holds up a pair of black leggings with a high waist and zipper. The camera is stationary and at eye level. / 00:06–00:07 Close up of the leggings being held up. The camera zooms in to show the zipper and hooks. # Funnel stage Consideration # Pain points The ad addresses the pain point of wanting to enhance natural curves and feel confident in shapewear. # Value propositions - The leggings snatch the waist with the thick band. - The hooks inside the leggings keep them in place and secured. - The butt-lifting design enhances natural curves. # Benefits - Waist shaping - Butt lifting - Keeps leggings in place - Secured fit # Features - Zipper - Hooks - High-waisted design - Thick band - Butt-lifting design # Call to action None used. # Social proof - "This is definitely one of the best leggings I have. 10 out of 10, highly recommend." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:12 The creator begins by showing the Shapellx leggings, mentioning they are about to go to the gym but wanted to show the leggings first. - 00:13–00:22 The creator then shows how the leggings look on, highlighting how they snatch the waist with the thick band. - 00:22–00:28 The creator shows the hooks inside the leggings that keep them in place and secured. - 00:28–00:42 The creator then highlights the butt-lifting feature of the leggings. - 00:42–00:50 The creator concludes by saying the leggings are one of the best they have and highly recommends them.

# Ad summary A woman describes and models a wide-legged jumpsuit from Shapellx. She highlights that it features shapewear, tummy control, no-bra support, ribbed material, and length for taller women, demonstrating each of these features on camera. # Brand positioning Shapellx aims to occupy the space of providing stylish clothing with built-in shapewear. They promote a lifestyle of both comfort and confidence, without the need to sacrifice figure flattery. The brand aims to push against the norm of restrictive shapewear by creating pieces that feel good while still providing support. The brand positioning balances both functional (slimming, support) and emotional (confidence, comfort) benefits. # Product The featured product is a black, wide-leg jumpsuit with long sleeves and a square neckline. It features built-in shapewear for tummy control and bra-free support with padding. The material is described as a thick, ribbed material that is not see-through. The length is noted as being suitable for tall women. # Visual style The ad has a polished feel with static shots and smooth transitions. The production quality is similar to a commercial, which helps support the intended tone and target audience. The pacing remains consistent throughout the ad. # Hooks Spoken: Female 1: Hi babes, I have this cute wide-leg jumpsuit by Shapellx. Visual: 00:00–00:06 The shot is a wide shot of a light-skinned woman in her mid-30s wearing a black, long-sleeved wide-leg jumpsuit, gold hoop earrings, and a gold necklace. Her hair is styled in a high ponytail. She is standing in a room with white walls, wood floors, a pool table, a fireplace, and pool equipment. # Funnel stage Consideration # Pain points Many jumpsuits are too short. # Value propositions - Comfortable shapewear—I don't feel restricted just because I have shapewear. - Tall-girl friendly fit—This is great for tall girl, tall girl friendly # Benefits - Stylish jumpsuit - So comfortable - Feel cute - Feel good # Features - Wide-leg jumpsuit - Shapewear - Controls your tummy - Little padding in here to keep everything in place - Great for tall girl, tall girl friendly - Like ribbed material - Great material - Very thick - Not see-through # Call to action None used. # Social proof - “Look how flat my tummy is” – Female 1 (Customer) - “I love, I love the length” – Female 1 (Customer) - “I feel good” – Female 1 (Customer) # Point of view - Customer 100% – All content is spoken directly by an implied customer casually reviewing the product. # Storyline - 00:00–00:07 A woman introduces the Shapelex wide-leg jumpsuit that she is wearing. - 00:07–00:14 She specifies that the jumpsuit has built-in shapewear. This is conveyed from the brand's perspective. - 00:17–00:27 She highlights that the jumpsuit is bra-free because of padding and support. - 00:27–00:33 The woman says she will add heels to the jumpsuit to dress it up. This is from the presenter's point of view. - 00:33–00:41 She clarifies the jumpsuit length is great for taller women. - 00:41–00:49 She states that she has added heels and highlights the plus of the length of the jumpsuit. - 00:49–00:59 The presenter zooms in on the ribbed material. - 01:02–01:21 The presenter adds a belt to the jumpsuit and highlights how comfortable and cute the jumpsuit is.

# Ad summary This ad promotes AirSlim High Waisted Full Length Shaping Leggings by Shaplex. The ad is delivered by a creator in her home. She demonstrates the fit, function, and comfort of the leggings. She emphasizes their ability to shape and contour the body without feeling restrictive. # Brand positioning Shaplex is a brand of shapewear leggings that focuses on body contouring and enhancing the wearer's natural silhouette while providing comfort and flexibility. The brand positions itself as a solution for individuals who want to feel confident and supported in their clothing without sacrificing comfort. The brand prioritizes inclusivity by catering to various body shapes and sizes, emphasizing a 'body by God' approach, contrasting with brands promoting unrealistic body standards or restrictive shapewear. # Product The product being advertised is AirSlim High Waisted Full Length Shaping Leggings by Shaplex. These leggings are designed to sculpt the body, offering support and stretch. They feature a 10.5 cm waistband and a zipper with a snap closure. The leggings promise to stay in place without rolling down, no tugging, contouring without padding or filters. They are suitable for various activities, from running errands to posing for social media photos, ensuring everything stays in place. The presenter is wearing a size medium. The ad addresses the potential purchase barrier of feeling constricted in shapewear by highlighting the product's stretch and comfort. # Visual style The ad has a UGC feel with a bright, casual aesthetic. It's shot in natural light with static shots and minimal transitions, giving it a relaxed, accessible vibe. The editing style is straightforward with a medium pace, focusing on clear product display and the creator's demonstration. # Hooks Spoken: 00:00-00:08: Alright love, let's get into why the AirSlim high waisted full length shaping leggings by Shaplex are they girl, because baby, I'm shook. Text overlay: 00:00-00:08: Code: Editor15 / 00:00-00:08: Bust: 42.5 / 00:00-00:08: Waist: 38 / 00:00-00:08: Hip: 54 / 00:00-00:08: Size: Medium Visual: 00:00–00:02: The shot is a static, medium shot of a woman in an entryway. She is light skinned, has dark hair in a ponytail, and is wearing a red and yellow patterned top and pants. There are two framed line art drawings on the wall behind her, a gold console table with a plant and a red purse sitting on top. To the left and right of her are white doors. / 00:02–00:07: The shot is a static, medium shot of the woman from various angles. She is light skinned, has dark hair in a ponytail, and is wearing a red and yellow patterned top and pants. There are two framed line art drawings on the wall behind her, a gold console table with a plant and a red purse sitting on top. To the left and right of her are white doors. / 00:07–00:08: The shot is a static, medium shot of the woman in an entryway. She is light skinned, has dark hair in a ponytail, and is wearing a red and yellow patterned top and pants. There are two framed line art drawings on the wall behind her, a gold console table with a plant and a red purse sitting on top. To the left and right of her are white doors. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of shapewear being uncomfortable and restrictive. # Value propositions - The 10.5 centimeter waistband is wide, supportive, and flattering - Gives a real snatch without feeling like you're stuffed in a sausage casing - Zipper with snap closure provides security # Benefits - Hugs the body - Gives body - Wide, supportive, and flattering - Gives a real snatch without feeling like you're stuffed in a sausage casing - Butt lifting design - No padding, no filter - Everything stays in place - No tugging - No rolling down # Features - AirSlim high waisted - Full length - 10.5 centimeter waistband - Zipper with snap closure # Call to action Tap in, grab yours, and don't forget to use code Editor15 at checkout. # Point of view - Customer 100% – The ad is told entirely from the customer point of view as she is describing her experience with the product. # Storyline - 00:00–00:07 The creator begins by showcasing the red and yellow patterned outfit she is wearing. - 00:01–00:08 She transitions to introducing the AirSlim High Waisted Full Length Shaping Leggings by Shaplex. She states why they are 'that girl'. - 00:13–00:16 The creator specifies the size medium she is wearing, and references her 'bottom heavy' figure. - 00:17–00:24 She claims that the leggings' hug to her figure, plus the amount of stretch offered, gives 'body'. - 00:25–00:29 The ad highlights the 10.5 cm waistband and claims that it is wide, supportive, and flattering. - 00:29–00:36 She claims that it gives a real 'snatch' without feeling like you're stuffed in a sausage casing. - 00:39–00:41 The creator introduces the butt lifting design. - 00:41–00:44 She says that there is 'no padding, no filter' used in the pants. - 00:47–00:51 She highlights the zipper with snap closure which gives her security. - 00:51–01:00 The creator claims that everything stays in place, with no tugging, no rolling down, whether you are walking, running errands, or posing for the gram. - 01:00–01:07 The creator demonstrates the contouring effects of the leggings, showing how they shape her from the front, side, and back. - 01:08–01:14 The creator recommends the featured leggings. - 01:15–01:20 She prompts viewers to 'tap in, grab yours, and don't forget to use code Editor15 at checkout'.

# Ad summary A UGC-style ad showcasing a bright pink shapewear swimsuit from Shapellx. The creator highlights the comfort, lift, and tummy control it provides, along with the unique cross-back design. She emphasizes its ability to make her feel confident and good about herself, appealing to curvy women who struggle to find supportive and flattering swimwear. # Brand positioning Shapellx is presented as a brand offering shapewear solutions that empower curvy women to feel confident and comfortable in their bodies. The brand aligns with body positivity and self-acceptance by providing supportive and flattering swimwear. It positions itself as a go-to for curvy women who often struggle to find well-fitting and confidence-boosting swimwear. The brand focuses on functional benefits such as tummy control and lift while also promoting an emotional benefit of feeling good about oneself. The brand ignores the norm of only catering to smaller body types. It embraces a positive message centered around quality, comfort, and confidence. # Product The featured product is a bright pink, v-neck one-piece swimsuit from Shapellx. It is designed as shapewear for curvy women, offering a comfortable and supportive fit. The swimsuit provides a "really good lift," sucks in the tummy, and keeps the booty in place. It features a unique cross-back design that is both stylish and functional. The creator, who is wearing a size large, emphasizes the high quality of the material and how it holds everything in, creating a confident and flattering silhouette. The key USPs are its ability to provide comfort, support, and a confidence-boosting fit for curvy women, making it easier to find swimwear that fits well and feels good. # Visual style The ad has a UGC feel with a static camera and minimal editing. The production quality is simple, resembling a casual, at-home recording. There are no visual motifs or patterns. The pacing is moderate, dictated by the speaker's natural rhythm, with no specific sync between visuals and audio. # Hooks Spoken: Female 1: [Enthusiastically] And we got another outfit from Shepellx, not outfit, sorry. Visual: 00:01–00:04 A woman with blonde shoulder-length hair stands in front of a wall with vertical stripes, wearing a bright pink one-piece swimsuit. She is smiling and holding a microphone. She is wearing white heels, a pearl choker, a gold watch, a gold bracelet, and rings. The camera is static, medium shot. # Funnel stage Consideration # Pain points The ad addresses the common struggle of curvy women finding nice swimwear that fits well and provides adequate coverage and support to make them feel confident. # Value propositions - The swimsuit is shapewear which can provide a really good lift and suck the tummy in. # Benefits - Really good lift - It sucks your tummy in - keeps your booty in - I feel confident - I feel good - I feel good in myself # Features - Shapewear - Size large - Cross-back detailing # Call to action None used. # Social proof - "I'm wearing size large and, I mean it's adorable" – Female 1 (Customer) - "it feels so comfortable" – Female 1 (Customer) - "I feel confident. I feel good. I feel good in myself" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing their personal experience and satisfaction with the product. # Storyline - 00:01–00:07 The creator introduces another swimwear outfit from Shapellx, specifically designed for curvier women. - 00:13–00:18 She highlights that it's designed for 'curvy girls', acting as shapewear and she is wearing a large. - 00:26–00:32 The creator raves about the quality and comfort of the swimsuit, emphasizing that it feels so comfortable. - 00:32–00:41 She discusses the struggle curvy women have with swimwear, including a lack of coverage, but says that this suit gives a really good lift and sucks the tummy in. - 00:41–00:53 Turning to showcase the suit's back design, she emphasizes the cross-back detailing and how it keeps the booty in, a particularly hard find. - 00:53–00:57 She shares a personal sentiment about how the suit makes her feel confident and good about herself. - 00:58–01:00 She closes with her love for it and honesty.

# Ad summary This ad features a plus-size influencer promoting a bra that provides lift, support, and smoothing for the tummy and back. She demonstrates the before and after effect of wearing the bra while highlighting its supportive features and offering a discount code. # Brand positioning The brand positions itself as a solution for those who struggle to find bras that fit and provide the support they need. It emphasizes the smoothing effect of its bra, particularly for the tummy and back, addressing common concerns of women seeking supportive and flattering undergarments. The brand aligns with a body-positive lifestyle and promotes confidence through functional benefits and aims to normalize all body types. # Product The featured product is a full coverage bra designed to provide lift, support, and smoothing for women with larger busts. The bra is shown in royal blue and has a full bottom that smooths the tummy and a long back that smooths back rolls. It has a push-up effect that lifts and supports the breasts. The influencer also wears a black waist cincher and high-waisted leggings, though these are not explicitly part of the promotion. The ad highlights that the bra provides a supportive and flattering fit, addressing the pain point of finding bras that accommodate and enhance larger figures. # Visual style The ad has a UGC feel with a selfie-style camera and natural lighting. The editing consists of simple, quick cuts between shots. The production quality is casual, aligning with the tone of a user-generated review. # Hooks Spoken: Female 1: Oh my god, can y'all believe that a bra could take me from that... Visual: 00:00–00:04: A woman with long dark hair and fair skin, wearing a gray tank top and patterned leggings, stands in a bathroom in front of a white door. She is holding the fabric of the tank top and pulling it out away from her body, demonstrating how much space there is in the tank. The camera is selfie-style, slightly shaky, and at eye level. She smiles and speaks directly to the camera. # Funnel stage Consideration # Pain points The ad addresses the frustration of finding bras that fit well and provide adequate support for larger busts. # Value propositions - A bra can take me from that to that? - Give you the support that you're really looking for - It literally has my girls sitting up like a shelf # Benefits - Smooths your tummy - Smooths your rolls - My girls sitting up like a shelf # Features - Full bottom - Long back - Push up effect # Call to action Make sure that at checkout you use the code Jessie88 # Social proof - "If you're like me and you struggle to find bras that fit or that give you the support that you're really looking for, then trust me, I have a solution for you." # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer sharing her experience and demonstrating the product's benefits. # Storyline - 00:00–00:04 The influencer begins by expressing disbelief at how much a bra can change her silhouette. - 00:04–00:06 She showcases the difference in her appearance with and without the bra. - 00:06–00:14 She acknowledges the struggle of finding bras that fit well and provide adequate support. - 00:14–00:17 She presents the bra as a solution to this problem, highlighting its transformative effect. - 00:18–00:24 She details the features she loves most, including the full bottom that smooths the tummy. - 00:24–00:32 She emphasizes the long back that smooths back rolls. - 00:32–00:37 She highlights the push-up effect, which lifts and supports the breasts. - 00:39–00:45 She reminds viewers to use the discount code "Jessie88" for 15% off at checkout.

# Ad summary A woman shows how the SHAPELX shapewear works. She shows how to put it on and how it looks under a dress. # Brand positioning SHAPELX is presented as a brand that offers shapewear that can make any lumps and bumps disappear under clothing. The brand promotes body positivity and the idea that everyone can feel confident in their clothes, regardless of their shape or size. The brand pushes against the norm of hiding or being ashamed of one's body by showing the model's body before and after wearing the shapewear. The brand positioning is functional, focusing on the performance of the shapewear in creating a smooth and flattering silhouette. # Product The SHAPELX shapewear is a black, high-waisted garment that extends to mid-thigh. It features a hook and eye closure and a zipper to create a smooth silhouette. The shapewear is designed to be less noticeable under clothing, with the zipper located on the side. It also comes with suspenders for added security. The shapewear is paired with a SHAPELX bra to create a seamless look. The legs have a free cut, so there are no lines. The ad tells the viewer that this product is worth trying because it will make anything you put on top of it look fantastic. # Visual style The ad has a UGC feel with a polished commercial look. The editing style is a mix of quick cuts and static shots. The production quality is high-end, with natural lighting and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:04 Let's see if SHAPELX can have all of this disappear under the dress. Text overlay: 00:00–00:04 Use my code: KR11 for 15% off Visual: 00:00–00:04 A woman with long dark hair, fair skin, wearing a burgundy faux leather dress and tan heels, stands in a room with a white closet door and beige patterned floor. She holds up a black shapewear garment. A black cat's tail is visible in the lower left corner. The camera is stationary and at eye level. The lighting is soft and natural. # Funnel stage Consideration # Pain points The ad addresses the pain point of having lumps and bumps that are visible under clothing. The creator shows her body without shapewear, highlighting areas she wants to smooth. # Value propositions - The shapewear is designed to be less noticeable under clothing, with the zipper located on the side. - The shapewear comes with suspenders for added security. - The legs have a free cut, so there are no lines. # Benefits - Creates a smooth silhouette - Less noticeable under clothing - Peace of mind that nothing is going anywhere - No lines on anything # Features - Hook and eye closure - Zipper - Suspenders - Free cut legs # Call to action None used. # Social proof - "This shaper is 1000% up to the task" – Female 1 (Customer) - "Not that I've ever had SHAPELX roll down" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is demonstrating and reviewing the product. # Storyline - 00:00–00:04 00:00–00:04 The creator stands in front of a closet wearing a red dress and holding black shapewear. She says that the shapewear can make all of this disappear under the dress, referring to her body shape. This moment introduces the problem and the promise of the product. - 00:04–00:12 00:04–00:12 The creator shows her body without shapewear, highlighting areas she wants to smooth. She states that the shaper is 1000% up to the task. This moment emphasizes the need for the product and builds confidence in its ability to solve the problem. - 00:12–00:27 00:12–00:27 The creator puts on the shapewear, showing how it works in real time. This moment provides a visual demonstration of the product's functionality and ease of use. - 00:27–00:39 00:27–00:39 The creator shows the hook and eye closure and zipper, explaining how they create smoothness. This moment highlights the product's features and benefits. - 00:39–00:45 00:39–00:45 The creator points out that the zipper is on the side, making it less noticeable. This moment addresses a potential concern about the shapewear being visible under clothing. - 00:45–00:52 00:45–00:52 The creator pairs the shapewear with a SHAPELX bra, stating that it makes everything work better together. This moment promotes the idea of using multiple products from the brand for optimal results. - 00:52–01:08 00:52–01:08 The creator shows the back of the shapewear, highlighting the lack of seams and the suspenders. She says that now you have peace of mind that nothing is going anywhere. This moment reinforces the product's benefits and addresses potential concerns about it rolling down. - 01:08–01:27 01:08–01:27 The creator emphasizes that everything is tight and pulled together. She points out the free cut legs and the definition and lift in the back. This moment summarizes the overall effect of the shapewear and highlights its key features. - 01:27–01:36 01:27–01:36 The creator asks what more could you possibly want from shapewear and states that anything you put on top of this is going to look fantastic. This moment reinforces the product's value and encourages viewers to purchase it. - 01:36–01:42 01:36–01:42 The creator shows the before and after of wearing the shapewear under the red dress. This moment provides a visual comparison of the product's effectiveness.

# Ad summary A female creator reviews the Shapellx swimsuit. She highlights that it has stomach control, adjustable and cross-able straps, removable padding, and an attached cover-up. # Brand positioning Shapellx presents itself as a brand focused on empowering women to feel confident in their bodies through shapewear and swimwear. The brand emphasizes comfort and practicality, designing products that offer tummy control, full coverage, and adjustable features. The inclusion of an attached cover-up on the swimsuit signals a brand that understands the needs of their customers and prioritizes convenience. By highlighting functional details like adjustable straps and removable padding, Shapellx aims to provide solutions that cater to individual preferences and body types. # Product The advertised product is a black one-piece swimsuit with an attached cover-up skirt. The swimsuit features built-in tummy control, adjustable straps that can be crisscrossed, removable padding, and full coverage on the sides. It has a ruched front and a small cutout under the bust. The cover-up skirt is sheer and has adjustable drawstrings on the sides. According to the creator, the swimsuit does not ride up or go anywhere when worn, and the attached cover-up is mommy-friendly. # Visual style The ad has a clean and polished aesthetic, typical of UGC-style product demos. The setting is a well-lit home, which adds a relatable feel. Editing consists of static shots and smooth zoom transitions. The pacing is steady, mirroring the creator's deliberate presentation. The overall production quality leans towards a polished commercial feel, enhancing the product's appeal while maintaining a user-generated content vibe. # Hooks Spoken: Female 1: I could literally jump around in this. It is not gonna ride up or go anywhere. Text overlay: SHAPELLX Visual: 00:00–00:02: The shot is medium-framed and stationary, showing a woman with long dark hair wearing a black swimsuit with a sheer cover-up. She is standing in a living room setting, complete with stairs, a sofa, and light-colored walls. She poses, turning from side to side to showcase the product. / 00:02–00:05: The woman faces the camera and gestures towards herself, highlighting the swimsuit. She is wearing the black swimsuit with a sheer cover-up. The setting is a living room with a staircase, a textured black sofa, and neutral decor. # Funnel stage Consideration # Pain points The ad addresses the pain point of swimsuits that are uncomfortable or impractical for mothers, especially the worry about swimsuits riding up. # Value propositions - The cover up being attached to the swimsuit provides extra comfort and security. - The full coverage and tummy control snatches in that waist. # Benefits - Extra mommy friendly - Does not ride up or go anywhere - Super secure # Features - Built in tummy control - Adjustable straps - Removable padding - Full coverage on the sides # Call to action None used. # Social proof - "I could literally jump around in this. It is not gonna ride up or go anywhere." - "I love that Shapellx included this cover up attached to their swimsuit because it makes it very extra mommy friendly." - "I feel super secure in this swimsuit." # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer reviewing and demonstrating the product in a casual setting. # Storyline - 00:00–00:11 The creator models the Shapellx swimsuit and cover-up, showing it from all angles. - 00:05–00:15 She highlights the built-in cover-up, calling it "extra mommy friendly" and demonstrating that it doesn't ride up. - 00:16–00:21 The creator states her size and height for reference. - 00:21–00:37 She lists product features, including tummy control, adjustable straps, removable padding, and full coverage.

# Ad summary A UGC-style ad featuring a woman highlighting a one-piece swimsuit from Shapellx. She highlights the built-in shapewear that snatches the body, supportive mesh fabric that cinches the waist, stomach, and back, removable cups, elastic under bust band keeping girls lifted, and that they come in several colors and go up to a 3X. # Brand positioning Shapellx is presented as a brand that empowers women to embrace their curves while providing confidence and support. The ad features swimsuits with built-in shapewear, showcasing the brand's focus on providing functional solutions for women. The brand challenges traditional norms by catering to women with a little "pudge" that they want to cover up, offering stylish options that enhance their natural shape, promote body positivity, and confidence in swimwear. Shapellx aligns with an emotional connection, as it appeals to women who want to feel sexy and stylish, providing them with the tools to feel their best while remaining completely snatched. # Product The Shapellx swimsuit is a one-piece swimsuit with built-in shapewear, designed to provide support and enhance the wearer's figure. It features a lace-up design in the front, offering a customizable and stylish touch. The swimsuit is made from supportive mesh fabric that cinches the waist, stomach, and back, providing a slimming effect. The swimsuit is designed for women with a little "pudge" that they want to cover up, offering a stylish and confidence-boosting solution for swimwear. It comes in several colors and goes up to a 3X. Additional features include removable cups and an elastic under bust band, providing additional support and lift for the bust. # Visual style The ad has a UGC feel, with a woman speaking to the camera about the swimsuit that she is wearing. The editing style consists of quick cuts, going back and forth between indoors and the beach. The visual style is bright and vibrant. The pacing of the ad is consistent, with quick cuts every few seconds to highlight different features of the swimsuit, with an average of 80 bpm. # Hooks Spoken: Ladies, let's get into this swimsuit from Shapellx, okay? Text overlay: SHAPELLX Visual: 00:00–00:03 The shot features a woman with red curly hair, fair-to-medium skin tone, tattoos, and long white nails, on a beach, wearing a blue one-piece swimsuit. She is also wearing jewelry and gold bracelets. The ocean is in the background with palm trees. The camera is at a low angle. She is standing. # Funnel stage Consideration # Pain points The ad addresses the pain point of women who want to cover up a little "pudge" while still feeling sexy and stylish, as stated directly in the ad. # Value propositions - This product is for ladies with a little pudge that they want to cover up while remaining sexy and stylish at the same time # Benefits - Keeps you snatched and sexy at the same damn time - Makes the girls sit up nice and pretty - Keeping your girls nice and lifted # Features - Built in shapewear - Cute lace up design in the front - Removable cups - Elastic under bust band - Supportive mesh fabric that is cinching your waist, stomach, and back. # Call to action Shop shapellx.com # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer reviewing the product and sharing her experiences and insights. # Storyline - 00:00–00:10 The video begins with a woman wearing a blue Shapellx swimsuit at the beach. - 00:00–00:10 The woman then states that she will review a swimsuit from Shapellx, and then lists its features. The point of view is from the presenter, who is reviewing her product. - 00:10–00:11 As she continues, she turns around to show the criss-cross design in the back. - 00:12–00:20 Following that, she begins to describe the red swimsuit, and is shown at the beach. - 00:20–00:27 Back inside, she continues to show some of the product's features, such as the removable cups, and elastic under bust band. She highlights that it will keep your girls nice and lifted. The point of view is from the presenter, who is reviewing her product. - 00:27–00:37 Back at the beach, she mentions that she's snatched due to the supportive mesh fabric that is cinching her waist, stomach, and back. The point of view is from the presenter, who is reviewing her product. - 00:37–00:45 Next, she states this product is for the ladies with a little pudge that they want to cover up while remaining sexy. She also mentions that vacation is coming and that they better order now. The point of view is from the presenter, who is reviewing her product. - 00:45–00:49 Finally, a screen displays the company logo, and the words "LIVE * LAUGH * XPRESS".

# Ad summary A woman demos Shapelx body-sculpting leggings. She shows how she can wear jeans with the leggings on, but cannot wear the same jeans without the leggings. She shows the product and points out its features. # Brand positioning Shapelx is presented as a brand that focuses on body shaping products. The product demonstration provides an explicit brand positioning of helping people to fit into their clothes. The brand is presented as functional. # Product Shapelx body-sculpting leggings are presented as shaping technology for the thighs. They are full leggings with a high waist that comes up to the ribcage. The leggings feature steel boning on the sides and the back of the garment. The leggings also feature butt-lifting technology. They have tape on the inside so they do not roll down while being worn. The leggings have a hole in the crotch area so the wearer does not need to take them off to use the restroom. # Visual style The ad is casual and appears to have a UGC feel. There are static shots and smooth transitions. The lighting appears to be natural light. The pacing is consistent at around 19 cuts per minute. # Hooks Spoken: 00:00–00:02: Okay you guys, I'm super excited. Visual: 00:00–00:02: A woman stands in a bathroom. In the background is a double sink with gold decor, a mirror, a white door, and beige walls. The woman appears to be in her late 20s or early 30s with dark skin, dark hair pulled back in a ponytail, and full makeup. She is wearing a tight purple short-sleeve top and blue jeans. She is centered in the frame. The camera is stationary. The woman speaks. # Funnel stage Consideration # Pain points The single central frustration being solved is the inability to fit into jeans. This is shown when the presenter states, "I've been trying to get in these jeans all week and haven't been able to." # Value propositions - The body sculpting leggings give the wearer the ability to fit into their jeans and have extra room. # Benefits - accentuates the waist - gets rid of your stomach area - makes your thighs a little slimmer # Features - steel boning both on the sides and the back of the garment - butt-lifting technology - tape on the inside so you don't have to worry about this rolling down - hole in the crotch area so you don't have to worry about taking them off while you're using the restroom either. - shaping technology for your thighs # Call to action head over to Shapelx, get your body sculpting leggings today, and use code CL22 for your discount. # Social proof - “But thanks to Shapelx, I got them on” – Female 1 (Customer) - “These new body shaping leggings from Shapelx got the job done for me” – Female 1 (Customer) - “As you can see, without the Shapelx shapewear, these bad boys are giving me a pretty rough time” – Female 1 (Customer) - “And my favorite part was that this has a shaping technology for your thighs, so it makes your thighs a little slimmer as well.” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a user who is sharing their own experience. # Storyline - 00:00–00:08 The woman stands in a bathroom, talking about how she has been trying to get into these jeans all week and has not been able to. She is conveying excitement that she has been able to get into the jeans, thanks to the brand. She is speaking from her own experience. - 00:08–00:11 She shows that there is extra room in the jeans. She is demonstrating the effectiveness of the product. She is speaking from her own experience. - 00:11–00:16 She takes off the jeans to show that she is wearing the Shapelx body-shaping leggings. She is explaining how the product works. She is speaking from her own experience. - 00:16–00:21 The woman touches her waist to show how the product accentuates her waist and gets rid of her stomach area. She is describing the benefits of the product. She is speaking from her own experience. - 00:21–00:28 She demonstrates how the product works by putting the jeans on. She is proving that the product works. She is speaking from her own experience. - 00:28–00:37 She takes off the jeans to show that without the Shapelx shapewear, the jeans do not fit. She is demonstrating that the product is what made the jeans fit. She is speaking from her own experience. - 00:37–00:41 She shows that she doesn't have the extra room that she had when wearing the shapewear. She is reinforcing the effectiveness of the product. She is speaking from her own experience. - 00:41–00:44 The woman shows the Shapelx body-sculpting leggings. She is describing the product. She is speaking from her own experience. - 00:45–00:48 She points out the brand symbol. She is highlighting the brand. She is speaking from her own experience. - 00:48–00:54 She shows the boning on the sides and back of the garment. She is describing the features of the product. She is speaking from her own experience. - 00:55–01:00 She shows the tape on the inside of the garment. She is describing the features of the product. She is speaking from her own experience. - 01:01–01:06 She shows the hole in the crotch area. She is describing the features of the product. She is speaking from her own experience. - 01:06–01:13 She points out that the leggings have shaping technology for the thighs, making the thighs slimmer. She is describing the product features. She is speaking from her own experience. - 01:13–01:15 She encourages the viewer to never throw away a pair of jeans again. She is building excitement for the product. She is speaking from her own experience. - 01:16–01:22 She tells viewers to head over to Shapelx to get the body-sculpting leggings and use code CL22 for a discount. She is providing the CTA for the product.

# Ad summary A creator demonstrates the high-waisted shapewear offered by Shapelix, highlighting its features like compression, breathability, and anti-slip lining. She then puts on a pair of leggings to show how undetectable the shapewear is under clothing. # Brand positioning Shapelix is presented as a brand focused on providing functional shapewear that enhances body confidence and smooths the wearer's silhouette. The brand clearly aligns with body positivity by celebrating curves and offering solutions that work with, rather than against, the wearer’s natural shape. Shapelix differentiates itself by ensuring comfort and wearability, evidenced by the breathable mesh and anti-slip features—effectively pushing against the norm of shapewear being restrictive or uncomfortable. Its functional positioning emphasizes providing real, wearable solutions. # Product The featured product is high-waisted shapewear leggings from Shapelix, designed to smooth and lift the body. The shapewear provides compression to the stomach and sides, while lifting the butt. The mesh material makes it breathable. It also features anti-bacterial lining so underwear is optional. An anti-slip lining, along with boning on the sides and back, prevents the garment from rolling down. The creator also shows how the shapewear is virtually undetectable under clothing. The product is presented as functional shapewear to wear under leggings. # Visual style The ad has a UGC feel, filmed in what appears to be the creator's bedroom with natural lighting. The editing is simple with static shots and direct cuts. The production quality is moderate, giving it an accessible and authentic feel, which supports the tone of a relatable product review. The pacing is moderate. # Hooks Spoken: 00:00–00:03 These are the Shapelix mesh smooth but lifting capris. These are a game changer. Visual: 00:00–00:03 The shot is a medium close-up of a plus-size fair-skinned female creator with bleached blonde hair and glam makeup, wearing a gray short-sleeve shirt. She holds up a pair of folded black shapewear leggings. The camera is stationary at eye level. The background is a neutral gray wall with three framed prints: one of cherries, one with pink text that says, "Guest Check: You're like, really pretty," and one with quote text. There is a rack of clothes to the side. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the need for comfortable, effective shapewear that stays in place and is undetectable under clothing, as highlighted by the text: "It's super undetectable underneath clothes, and it's so hard to come by brands that do as they say they're going to do." # Value propositions - Mesh smooth but lifting capris - Antibacterial lining inside so underwear is optional. - Anti-slip lining inside along with boning on the sides and on the back just to ensure that this won't roll down. # Benefits - Smooth - Lifts the butt - Adds compression to the stomach and to the sides - Underwear is optional - Ensure that this won't roll down - Super undetectable underneath clothes # Features - Mesh material - Breathable - Antibacterial lining inside - Anti-slip lining inside - Boning on the sides and on the back # Call to action None used. # Social proof - "These are a game changer." - "This definitely snatched me right up" - "10 out of 10, I would definitely recommend" # Point of view - Customer 100% – The ad is told from the perspective of a creator who is also a customer of the brand. # Storyline - 00:00–00:03 00:00–00:03 The creator holds up the shapewear leggings, emphasizing that they mesh-smooth but lift the butt, describing them as a “game changer.” This is intended to quickly highlight the dual benefits of the product. - 00:03–00:07 00:03–00:07 The creator models the shapewear, placing her hands on her hips and demonstrating the hold and fit. The message is to visually show how the shapewear works when worn. - 00:07–00:12 00:07–00:12 The creator describes how the shapewear provides compression to the stomach and sides while simultaneously lifting the butt. She also turns around to demonstrate full back compression, which aims to explain the full-body benefits of the shapewear. - 00:12–00:18 00:12–00:18 The creator shares additional features, including the breathable mesh, antibacterial lining, and anti-slip lining. The purpose is to increase perceived value and comfort. - 00:18–00:25 00:18–00:25 The creator calls out anti-slip lining and boning on the sides and back, further specifying that it prevents the shapewear from rolling down. This aims to reassure the viewer that it stays in place. - 00:25–00:27 00:25–00:27 The creator puts on a pair of red leggings. This is intended to transition into a demo of how the shapewear looks under clothes. - 00:27–00:30 00:27–00:30 The creator models in the leggings with the shapewear underneath, showing an hourglass figure. The message is to show visually how the shapewear can enhance the wearer's silhouette under clothing. - 00:30–00:37 00:30–00:37 The creator concludes, emphasizing that the shapewear is undetectable under clothing and that Shapelix delivers on its promises. The intention is to build trust and encourage purchase by highlighting brand reliability and product effectiveness.

# Ad summary This ad features a UGC-style demo of Shapelx shapewear. A creator shows the full-length shapewear bodysuit, highlighting the anti-chafing feature, boning on the sides, thong cut, and wireless bra with padding. She removes the straps and demonstrates the shapewear under a black dress. # Brand positioning Shapelx is presented as a brand that listens to its customers and delivers innovative shapewear solutions. The brand aims to occupy a space in the consumer's mind as a provider of comfortable and functional shapewear that enhances the wearer's natural figure. The brand promotes body positivity and confidence by offering shapewear that addresses common concerns such as chafing and lack of support, while also providing features like wireless bras and removable straps. Shapelx stands out by pushing against the norm of uncomfortable or restrictive shapewear, focusing instead on comfort and versatility, and prioritizing functional and emotional benefits for the customer. # Product The featured product is a full-length shapewear bodysuit designed to provide anti-chafing benefits and cinch the waist. It includes boning on the sides for structure and a thong cut to lift the butt. The wireless bra has padding to prevent nipple issues and the straps are removable for versatile wear. The shapewear is designed to stay in place without rolling up. This product is for women looking for comfortable, all-in-one shapewear that enhances their figure, prevents chafing, and provides support without the discomfort of wires. # Visual style The ad has a UGC feel with a clean and simple aesthetic. It features static shots and smooth transitions. The production quality is polished, and the pacing is consistent throughout. The audio-visual sync is aligned with the voiceover, emphasizing key product features and benefits. # Hooks Spoken: Alright, ladies, what's the saying? Visual: 00:00–00:03: A woman stands in front of a white wall in an indoor setting. She is wearing a full-length shapewear bodysuit in a beige color. The camera framing is a medium shot from a stationary angle. The woman is Black, in her 30s, and has long, curly black hair. She is smiling and gesturing with her hands as she speaks. # Funnel stage Consideration # Pain points Shapewear can be uncomfortable and roll up. Also, it may not be anti-chafing. # Value propositions - The boning on the sides cinches the waist. - The thong style lifts the butt. - Wireless bra with padding prevents nipple issues. - Removable straps allow for versatile wear. - Made with rubbery material to avoid falling down. - Longer shapewear means it is anti-chafing # Benefits - Cinched waist - Lifted butt - No rolling up - No nipple issues - Versatile wear # Features - Longer shapewear - Anti-chafing - Boning on the sides - Thong style - Wireless bra - Padding - Removable straps # Call to action Go to Shapelx. Use my code Tish15 and thank me later. # Social proof - "Shapelx gave us longer shapewear..." – Female 1 (Creator) - "...I love it so much" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is delivered from the perspective of a customer reviewing and demonstrating the shapewear. # Storyline - 00:00–00:03 A woman stands in front of a white wall wearing a beige full-length shapewear bodysuit. - 00:03–00:09 00:03–00:09: The woman explains that Shapelx created longer shapewear that goes down the leg. - 00:09–00:12 00:09–00:12: She states that it is anti-chafing, like all Shapelx products. - 00:12–00:16 00:12–00:16: She points out the boning on the sides that cinches the waist. - 00:16–00:22 00:16–00:22: She explains that it is a thong style to lift the butt and does not roll up. - 00:22–00:28 00:22–00:28: She describes the bra and the fact that it is wireless. - 00:28–00:31 00:28–00:31: She mentions that the bra has padding. - 00:31–00:35 00:31–00:35: She removes the straps. - 00:35–00:41 00:35–00:41: She grabs a black dress to try on over the shapewear. - 00:42–00:53 00:42–00:53: She puts on the dress. - 00:53–01:00 00:53–01:00: She mentions that the bra has rubbery material so it does not fall down. - 01:00–01:07 01:00–01:07: She recommends purchasing the shapewear from Shapelx and using her code Tish15.

# Ad summary A creator reviews Shapellx shapewear, describing its features and demonstrating its effects on her figure under clothing. # Brand positioning Shapellx is presented as a brand that offers shapewear designed to enhance and smooth the body's natural curves. The brand aims to occupy a space in the consumer's mind as a provider of comfortable and effective shapewear that can be worn seamlessly under clothing. The brand aligns with values of body positivity and confidence, promoting the idea that shapewear can be used to enhance one's natural figure rather than drastically alter it. Shapellx pushes against the norm of uncomfortable and restrictive shapewear by offering a mesh material that is both breathable and durable. The brand positioning is both functional, providing smoothing and lifting effects, and emotional, boosting confidence and body positivity. # Product The featured product is Shapellx's Booty Up Mesh Smooth Butt Lifting Capri, a shapewear garment designed to smooth the body and lift the butt. It is made of a mesh material that is surprisingly durable and comfortable, addressing the common purchase barrier of shapewear being too restrictive. The shapewear features a double layer of wave glue to prevent rolling, steel boning on the sides and back for snatching and preventing rolling, and a hip-lifting design to enhance the curves. The product is designed to be completely seamless under clothing, making it ideal for any occasion. It also has a hole big enough on the bottom so you can go to the bathroom. The bottom is antibacterial, so it's basically like built-in underwear. The ad tells the viewer that this product is worth trying because it combines the effects of a tummy tuck and a BBL in one, providing a smooth and lifted silhouette without sacrificing comfort. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean, minimalist background. The editing style is a mix of static shots and quick cuts, with smooth transitions. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is well-executed, with cuts and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:04 Let me just be transparent for a second. What in the sorcery is this? Visual: 00:00–00:04 The creator stands in front of a white door and a light wood-paneled cabinet. She is wearing a nude bra, black shapewear, and sheer black tights. She is holding a small black object (likely a microphone) and gesturing with her hands as she speaks. The camera is stationary and captures her from the waist up. The lighting is bright and natural. # Funnel stage Consideration # Pain points Shapewear is often uncomfortable and restrictive, making it difficult to wear for extended periods. "Like this was very hard to put on." # Value propositions - Tummy tuck and a BBL wrapped in one - Seamless under clothing due to being glued together - Hip-lifting design enhances curves # Benefits - Prevents rolling - Snatches the figure - Enhances curves - Seamless under clothing - Convenient - Hygienic # Features - Mesh material - Double layer of wave glue - Steel boning on the sides and back - Hip-lifting design - Hole big enough on the bottom so you can go to the bathroom - Antibacterial bottom # Call to action Use my code Kris11 at checkout for 15% off # Social proof - "And in my opinion, it's really what makes their shapewear the best" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product, sharing her personal experiences and opinions. # Storyline - 00:00–00:04 00:00–00:04 The creator expresses her surprise and curiosity about the shapewear, questioning its material and construction. This is intended to pique the audience's interest and set the tone for an honest review. The audience experiences the creator's perspective through her tone of voice and facial expressions, which convey genuine surprise and intrigue. The tone is playful and inquisitive, setting a lighthearted mood. - 00:04–00:15 00:04–00:15 The creator shares her initial skepticism about the shapewear's durability, given its mesh material, and expresses amazement that it didn't rip when she put it on. This is meant to address potential concerns about the product's quality and resilience. The audience experiences the creator's perspective through her candid remarks and relatable concerns. The tone is humorous and relatable, making the product seem less intimidating. - 00:15–00:22 00:15–00:22 The creator introduces the product as Shapellx's Booty Up Mesh Smooth Butt Lifting Capri, highlighting its key features and benefits. This is intended to inform the audience about the product's purpose and value proposition. The audience experiences the creator's perspective as a satisfied user who is excited to share her discovery. The tone is enthusiastic and confident, building trust in the product. - 00:22–00:27 00:22–00:27 The creator points out the double layer of wave glue, explaining that it prevents rolling. This is meant to showcase a specific design feature that enhances the product's functionality. The audience experiences the creator's perspective as an informed user who understands the product's technical aspects. The tone is informative and reassuring, addressing a common concern about shapewear. - 00:27–00:31 00:27–00:31 The creator emphasizes the seamlessness of the shapewear under clothing, highlighting its discreetness. This is intended to address concerns about visibility and practicality. The audience experiences the creator's perspective as a style-conscious user who values seamlessness. The tone is practical and reassuring, making the product seem versatile. - 00:31–00:40 00:31–00:40 The creator describes the steel boning on the sides and back, explaining that it snatches the figure and prevents rolling. This is meant to showcase another key design feature that enhances the product's effectiveness. The audience experiences the creator's perspective as a knowledgeable user who appreciates the product's construction. The tone is confident and persuasive, reinforcing the product's value. - 00:40–00:46 00:40–00:46 The creator mentions that the shapewear is glued together, which makes it more seamless under clothing. This is meant to highlight a unique construction detail that enhances the product's comfort and appearance. The audience experiences the creator's perspective as an insider who is sharing a surprising fact. The tone is candid and informative, adding to the product's appeal. - 00:46–00:52 00:46–00:52 The creator points out the hip-lifting design, emphasizing its effectiveness. This is meant to showcase the product's ability to enhance the body's curves. The audience experiences the creator's perspective as a satisfied user who is proud of her enhanced figure. The tone is confident and playful, making the product seem desirable. - 00:52–01:03 00:52–01:03 The creator shares her personal preference for wearing underwear with the shapewear but recommends against it for optimal results. This is meant to provide honest advice and address potential concerns about hygiene. The audience experiences the creator's perspective as a relatable user who is sharing her personal experience. The tone is honest and practical, building trust in the product. - 01:03–01:08 01:03–01:08 The creator mentions that the shapewear has a hole big enough on the bottom so you can go to the bathroom and that the bottom is antibacterial, so it's basically like built-in underwear. This is meant to highlight the product's convenience and hygiene. The audience experiences the creator's perspective as a user who appreciates the product's practicality. The tone is informative and reassuring, addressing a common concern about shapewear. - 01:08–01:12 01:08–01:12 The creator announces that she will show the audience what the shapewear looks like with and without butt-lifting shorts under clothing. This is meant to build anticipation for a visual demonstration of the product's effects. The audience experiences the creator's perspective as a presenter who is about to reveal the results. The tone is enthusiastic and engaging, making the product seem exciting. - 01:12–01:21 01:12–01:21 The creator presents a split-screen comparison of her figure with and without the shapewear under clothing, highlighting the enhanced curves and silhouette. This is meant to visually demonstrate the product's effectiveness and value proposition. The audience experiences the creator's perspective as a model who is showcasing the product's results. The tone is confident and playful, making the product seem desirable. - 01:21–01:25 01:21–01:25 The creator urges viewers not to pay full price and provides a discount code for 15% off. This is meant to incentivize immediate purchase and drive conversion. The audience experiences the creator's perspective as a friendly influencer who is sharing a valuable deal. The tone is urgent and persuasive, making the product seem accessible.

# Ad summary An ad for Shapellx featuring a woman showing off a red bathing suit with a cover-up. She calls out the fact that the material is comfortable and stretchy, giving a snatched look without feeling tight. She also mentions the thick straps that offer support. # Brand positioning Shapellx aims to empower women by offering shapewear and swimwear solutions that enhance their natural curves and boost confidence. The brand promotes a lifestyle of comfort, self-love, and body positivity, encouraging women to embrace their unique shapes. It pushes against the norm of restrictive shapewear by prioritizing comfortable, stretchy materials, focusing on the emotional benefit of feeling snatched without feeling tight, presenting a functional and emotional appeal. # Product The advertised product is a 2-in-1 swimsuit with a cover-up. This one-piece swimsuit comes with thick straps for support and a cover-up. The cover-up has strings on the sides to adjust the length. The swimsuit and cover-up is made of a comfortable and stretchy fabric, smoothing everything out and giving you that snatched look without feeling tight. # Visual style The ad has a natural, polished aesthetic with natural lighting, giving off a UGC feel. The editing style includes static shots. The pacing is consistent throughout the ad. # Hooks Spoken: Let me save you time. / This is the swimsuit you've been looking for. Text overlay: SAVE 15% 💖 Code: Dyamond77 / 38G / 180lbs / XL Visual: 00:00–00:03 A woman stands in front of a pool wearing a red bathing suit with a red see-through cover-up. The pool is surrounded by greenery. # Funnel stage Consideration # Pain points Some women don't want to show too much of their bodies, but still want to look good in a swimsuit. # Value propositions - The 2-in-1 swimsuit comes with a cover-up for women who want some coverage without sacrificing sexiness. - The fabric is comfortable and stretchy, giving you that snatched look without feeling tight # Benefits - Perfect for my girls who don't want to give too much body-ody - Gives the perfect amount of sexiness - Smoothing everything out - Giving you that snatched look without feeling tight - Support the girls # Features - 2-in-1 swimsuit - Cover-up - Strings on the side to adjust length - Comfortable and stretchy fabric - Thick straps # Call to action Order this # Social proof - “I guarantee you will look amazing!” – Female 1 (Influencer) # Point of view - Customer 100% – This is communicated through the person speaking directly to the camera giving the benefits of the product. # Storyline - 00:00–00:03 The influencer begins by claiming to save the viewer time, stating this is the swimsuit they have been looking for. - 00:03–00:09 The influencer describes that the bathing suit is two pieces and comes with a coverup that will help women who don't want to give too much 'body-ody'. This is from the perspective of a customer who wants to help other women find flattering swimwear. - 00:09–00:17 The influencer describes that the cover-up goes down far on the legs and has strings on the side to adjust the length, giving the perfect amount of sexiness. The perspective is from a customer who understands what other women are looking for in their swimwear. - 00:17–00:27 The influencer claims the fabric is comfortable and stretchy, smoothing everything out, giving that snatched look without feeling tight. The thick straps offer support. The perspective is from a customer detailing the benefit of the product. - 00:27–00:30 The influencer ends by saying 'order this I guarantee you will look amazing', giving the viewer a call to action with a personal guarantee from the influencer's perspective.