How SeatGeek Advertises on Meta

# Ad summary This ad promotes SeatGeek as a source for tickets to the 2026 World Cup. The ad features a background of country flag icons and a golden soccer ball. # Brand positioning SeatGeek is presented as a reliable and secure platform for purchasing tickets to live events, specifically the 2026 World Cup. The brand aims to occupy the space of a trustworthy ticket marketplace, emphasizing the protection and validity of every ticket purchased through their service. This positioning is functional, focusing on the security and peace of mind offered to customers. # Product The product being advertised is access to tickets for the 2026 World Cup, available through the SeatGeek platform. The ad highlights the security and protection offered with each ticket purchase, addressing a common purchase barrier in the ticket marketplace. The ad is designed for soccer fans and event attendees who want a secure and reliable way to buy tickets for the upcoming World Cup. # Visual style The ad has a clean and modern visual style with a focus on clarity and security. The production quality is high, with polished graphics and a consistent color scheme. The use of country flag icons creates a visually engaging background, while the golden soccer ball adds a touch of prestige. The overall design is intended to be eye-catching and trustworthy, encouraging users to purchase tickets through SeatGeek. # Hooks Headline: 2026 WORLD CUP TICKETS # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of uncertainty and risk associated with purchasing tickets online, assuring customers that every ticket is protected. # Value propositions - Secure access to 2026 World Cup tickets # Benefits - Secure ticket purchases - Protection for every ticket # Features - Every ticket protected # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting SeatGeek as a secure and reliable source for World Cup tickets. # Storyline - The ad opens with a visual of country flag icons, immediately setting the stage for the World Cup. This is intended to capture the attention of soccer fans and create excitement for the event from the brand's perspective. - The text "2026 WORLD CUP TICKETS" is displayed prominently, clearly communicating the ad's purpose: to promote ticket sales for the event. This is a direct message from the brand, informing the audience about the availability of tickets. - The inclusion of a shield icon and the text "Every ticket protected" reinforces the security and reliability of purchasing tickets through SeatGeek. This is the brand addressing a common concern among ticket buyers, assuring them of a safe transaction. - The golden soccer ball at the bottom of the image serves as a visual anchor, reinforcing the World Cup theme and adding a touch of prestige. This is a visual cue from the brand, enhancing the overall appeal of the ad.

# Ad summary This ad promotes tickets for the World Cup 2026 game between Scotland and Morocco at Gillette Stadium in Boston, MA. # Brand positioning SeatGeek is presented as a platform for purchasing tickets to live events. The brand is positioned as a secure and reliable source, as indicated by the "Every ticket protected" badge. The brand aims to occupy the space of a trustworthy and user-friendly ticket marketplace, prioritizing customer security and ease of access to events. # Product The product being advertised is tickets to the World Cup 2026 match between Scotland and Morocco, which will be held at Gillette Stadium in Boston, MA. The ad highlights the specific event and location, targeting fans of soccer and those interested in attending the World Cup. The unique selling point is the assurance that "Every ticket protected," addressing potential purchase barriers related to ticket authenticity and security. The ad is designed to encourage viewers to purchase tickets through SeatGeek for this specific event. # Visual style The ad has a clean and modern visual style with a white background and bold typography. The use of the team flags adds a pop of color, while the gold geometric shapes in the corners provide a subtle decorative element. The overall design is simple and straightforward, focusing on conveying key information quickly and effectively. # Hooks Headline: SCOTLAND VS. MOROCCO # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and risk associated with purchasing tickets, as highlighted by the need for "Every ticket protected." # Value propositions - Secure tickets to a World Cup 2026 match: Combines the excitement of the World Cup with the assurance of a protected ticket purchase. - Attend Scotland vs. Morocco at Gillette Stadium: Offers a specific match and location, making it easy for fans to plan their attendance. # Benefits - Opportunity to attend a World Cup 2026 match - See Scotland vs. Morocco - Attend the game at Gillette Stadium in Boston - Secure and protected ticket purchase # Features - Tickets to World Cup 2026 match - Match between Scotland and Morocco - Gillette Stadium - Boston, MA - Every ticket protected # Call to action None used. # Social proof - None used. # Point of view - Brand: The SeatGeek logo and the "Every ticket protected" badge are presented from the brand's perspective, establishing brand recognition and trust. - External source: The event details such as "World Cup 2026 Tickets," "SCOTLAND VS. MOROCCO," and "Gillette Stadium - Boston, MA" are presented from an external source, providing factual information about the event. # Storyline - The ad begins by showcasing the SeatGeek logo, immediately establishing the brand as the source for ticket purchases. This is from the brand's perspective, aiming to create initial brand recognition and association with ticket sales. - Next, the ad specifies "World Cup 2026 Tickets," clarifying the event being promoted. This is from an external source, providing essential information to capture the audience's interest in the World Cup. - The ad highlights the match between "SCOTLAND VS. MOROCCO," creating excitement and anticipation for the game. This is from an external source, building interest among fans of the respective teams and soccer enthusiasts. - The ad includes the location, "Gillette Stadium - Boston, MA," informing potential attendees where the game will be held. This is from an external source, providing practical information for those considering attending the event. - Finally, the ad assures "Every ticket protected," addressing potential concerns about ticket security and authenticity. This is from the brand's perspective, building trust and encouraging purchase confidence.

# Ad summary This image ad by SeatGeek promotes tickets for the World Cup 2026 game between Brazil and Morocco at MetLife Stadium in New York/New Jersey. It emphasizes ticket protection. # Brand positioning SeatGeek is presented as a reliable platform for purchasing tickets to live events, specifically sports. The brand is positioned as a secure and trustworthy source, emphasizing ticket protection. This suggests a focus on customer peace of mind and a commitment to preventing fraud or issues with ticket purchases. The brand aims to occupy the space of a dependable and safe ticket marketplace, prioritizing the customer's experience and security. # Product The product being advertised is tickets to the World Cup 2026 match between Brazil and Morocco, held at MetLife Stadium in New York/New Jersey. The ad is targeted towards soccer fans interested in attending this specific match. The key detail highlighted is that "Every ticket protected," addressing a common purchase barrier related to ticket authenticity and security. The ad aims to convey that purchasing tickets through SeatGeek ensures a safe and legitimate transaction, making it a worthwhile option for fans. # Visual style The ad has a clean and minimalist visual style with a white background and clear typography. The use of gold geometric shapes adds a touch of visual interest without cluttering the design. The overall impression is professional and trustworthy, aligning with the brand's emphasis on security. # Hooks Headline: BRAZIL VS. MOROCCO # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and risk associated with purchasing tickets, specifically the concern that tickets may not be authentic or secure. The phrase "Every ticket protected" directly counters this concern. # Value propositions - Every ticket protected # Benefits - Ticket protection # Features - Every ticket protected # Call to action None used. # Social proof - None used. # Point of view - Brand: The SeatGeek logo and the statement "Every ticket protected" represent the brand's assurance of security and reliability. - External source: The information about "World Cup 2026 Tickets", "BRAZIL VS. MOROCCO", and "MetLife Stadium - New York/New Jersey" provides factual details about the event. # Storyline - The ad starts by showcasing the SeatGeek logo, immediately establishing the brand as the provider of the tickets. This is from the brand's perspective, setting the stage for the offering and building brand recognition. - Next, the ad announces "World Cup 2026 Tickets" to clarify the event being promoted. This is from an external source, providing context and attracting the attention of soccer fans. - The ad highlights the specific match: "BRAZIL VS. MOROCCO" to specify the game. This is from an external source, informing the audience about the teams involved and targeting fans of either team or the World Cup in general. - The ad mentions "MetLife Stadium - New York/New Jersey" to provide the location of the event. This is from an external source, giving practical information for potential attendees. - Finally, the ad assures "Every ticket protected" to address potential concerns about ticket security. This is from the brand's perspective, reinforcing trust and encouraging purchase.

# Ad summary This SeatGeek ad promotes tickets for the 2026 World Cup in the USA, emphasizing ticket protection. # Brand positioning SeatGeek is presented as a reliable and secure platform for purchasing tickets to live events, specifically targeting the 2026 World Cup in the USA. The brand emphasizes trust and security by highlighting that "Every ticket protected," positioning itself as a safe option in the ticket marketplace. This suggests a focus on customer assurance and a commitment to preventing fraud or invalid tickets, which could appeal to both casual and avid event-goers. # Product The product being advertised is tickets to the 2026 World Cup games held in the USA, available for purchase through SeatGeek. The ad highlights the opportunity to attend these specific games, targeting soccer fans and event-goers interested in the World Cup. The key selling point is the assurance that "Every ticket protected," addressing a common concern about ticket validity and security in the secondary market. This suggests a reliable and secure purchasing experience, making it a worthwhile option for those looking to attend the event. # Visual style The ad has a clean and modern visual style with a focus on clarity and simplicity. The use of bold typography and a limited color palette (black, white, and gold) creates a strong visual hierarchy and emphasizes key information. The abstract geometric shapes in the corners add a touch of visual interest without distracting from the main message. The overall impression is professional and trustworthy, aligning with the brand's promise of secure ticket purchases. # Hooks Headline: USA TICKETS # Funnel stage Awareness # Pain points The ad addresses the pain point of uncertainty and risk associated with purchasing tickets, particularly the concern that tickets may be invalid or fraudulent. "Every ticket protected" directly counters this concern. # Value propositions - Secure tickets to the World Cup 2026 in the USA # Benefits - Ticket security # Features - Every ticket protected # Call to action None used. # Social proof - None used. # Point of view - Brand: The SeatGeek logo and the statement "Every ticket protected" represent the brand's assurance of security and reliability. - External source: The USA flag provides a visual reference to the location of the World Cup 2026. # Storyline - The ad begins by prominently displaying the SeatGeek logo, immediately establishing the brand as the source for purchasing tickets. This is from the brand's perspective, aiming to create initial recognition and association with the event. - Next, the ad specifies "World Cup 2026 USA TICKETS" in large, bold text, clearly stating the event and location for which tickets are being offered. This is from the brand's perspective, informing the audience about the specific product being advertised. - The inclusion of the USA flag visually reinforces the location of the event, further clarifying the offering. This is from an external perspective, providing a visual cue to confirm the event's location. - Finally, the ad concludes with a guarantee that "Every ticket protected," reassuring potential buyers about the security and validity of their purchase. This is from the brand's perspective, addressing a common concern and building trust with the audience.

# Ad summary This image ad for SeatGeek promotes tickets for the World Cup 2026 game between USA and Paraguay at SoFi Stadium in Los Angeles. The ad features the SeatGeek logo, the game details, and the flags of the two countries. # Brand positioning SeatGeek is presented as a reliable and secure platform for purchasing tickets to live events. The brand aims to occupy the space of a trustworthy and user-friendly ticket marketplace. The ad emphasizes the protection of every ticket, suggesting a focus on customer security and peace of mind. This positioning is functional, highlighting the ease and safety of using SeatGeek for event ticketing. # Product The product being advertised is tickets to the World Cup 2026 match between USA and Paraguay, which will be held at SoFi Stadium in Los Angeles, CA. The ad highlights the opportunity to attend this specific event, targeting fans of soccer and international sports. The unique selling proposition is the chance to witness a World Cup match in person. The ad addresses a potential purchase barrier by assuring that "Every ticket protected," which aims to alleviate concerns about ticket authenticity or fraud. # Visual style The ad has a clean and modern visual style with a white background and minimal design elements. The use of bold typography and contrasting colors (black, white, and gold) creates a visually appealing and easy-to-read layout. The overall production quality is high, suggesting a professionally designed ad. # Hooks Headline: USA VS. PARAGUAY # Funnel stage Awareness # Pain points The ad addresses the potential concern of ticket security and authenticity when purchasing tickets online. The phrase "Every ticket protected" aims to alleviate this concern. # Value propositions - Attend a World Cup 2026 match at SoFi Stadium - Guaranteed ticket protection for peace of mind # Benefits - Opportunity to attend a World Cup 2026 match - Experience the game at SoFi Stadium in Los Angeles - Secure and protected ticket purchase # Features - World Cup 2026 Tickets - SoFi Stadium - Los Angeles, CA - Every ticket protected # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the availability of tickets and assuring their protection. # Storyline - The ad starts by presenting the SeatGeek logo, establishing the brand as the source for the tickets. This is from the brand's perspective, aiming to create immediate recognition and association with ticket purchases. - Next, the ad announces "World Cup 2026 Tickets" to immediately capture the attention of soccer fans. This is from the brand's perspective, informing the audience about the availability of tickets for this major event. - The ad highlights the specific match: "USA VS. PARAGUAY," creating excitement and anticipation for the game. This is from the brand's perspective, providing key details about the event and targeting fans of both teams. - The ad includes the location, "SoFi Stadium - Los Angeles, CA," to inform potential attendees about the venue and location. This is from the brand's perspective, providing practical information for planning attendance. - Finally, the ad assures "Every ticket protected," addressing potential concerns about ticket security and authenticity. This is from the brand's perspective, building trust and confidence in the platform.

# Ad summary This image ad promotes tickets for the World Cup 2026 game between Japan and the Netherlands at AT&T Stadium in Dallas, TX, available through SeatGeek. The ad emphasizes ticket protection. # Brand positioning SeatGeek is presented as a reliable platform for purchasing tickets to live events, specifically sports. The brand emphasizes trust and security by highlighting that every ticket is protected. This positions SeatGeek as a customer-focused service that prioritizes the safety and validity of ticket purchases, appealing to fans who want a worry-free experience when buying tickets for high-demand events. # Product The product being advertised is tickets to the World Cup 2026 match between Japan and the Netherlands, held at AT&T Stadium in Dallas, TX. The ad is targeted towards fans of soccer, particularly those interested in international matches and the World Cup. The key selling point is the assurance that "Every ticket protected," addressing the common purchase barrier of ticket fraud or invalidity. The ad aims to entice fans to secure their spot at this specific match through SeatGeek, emphasizing the safety and reliability of their ticket purchase. # Visual style The ad has a clean and modern visual style with a white background and minimal design elements. The use of bold typography and contrasting colors (black, gold, and the colors of the flags) creates a visually appealing and easy-to-read layout. The stylized lightning bolts add a touch of flair without being distracting. The overall production quality is high, suggesting a professional and trustworthy brand. # Hooks Headline: JAPAN VS. NETHERLANDS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of unreliable or fraudulent tickets, as highlighted by the statement "Every ticket protected." # Value propositions - Secure your spot at the World Cup 2026 game between Japan and the Netherlands with guaranteed ticket protection. # Benefits - Secure tickets to a major sporting event - Attend a World Cup 2026 match - Guaranteed ticket protection # Features - Tickets to World Cup 2026 game: Japan vs. Netherlands - Game at AT&T Stadium - Dallas, TX - Every ticket protected # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting SeatGeek as the go-to platform for purchasing protected tickets to the World Cup 2026 game. # Storyline - The ad starts by announcing that SeatGeek is offering tickets for the World Cup 2026 game between Japan and the Netherlands. This immediately grabs the attention of soccer fans and those interested in attending the World Cup, setting the stage for the offer from the brand's perspective. - The ad specifies that the game will be held at AT&T Stadium in Dallas, TX. This provides essential logistical information for potential attendees, clarifying the location and making the event more tangible from the brand's perspective. - The ad concludes by highlighting that every ticket purchased through SeatGeek is protected. This reinforces the platform's commitment to security and customer satisfaction, reassuring potential buyers and addressing a common concern in the ticket purchasing process from the brand's perspective.

# Ad summary This ad promotes tickets for the World Cup 2026 match between Austria and Jordan at Levi's Stadium in San Francisco Bay Area, CA, emphasizing ticket protection. # Brand positioning SeatGeek is presented as a reliable platform for purchasing tickets to live events, specifically sports. The brand emphasizes trust and security by highlighting that every ticket is protected. The brand aims to occupy the space of a secure and trustworthy ticket marketplace, assuring customers of a safe transaction process. This positioning is functional, focusing on the reliability and security of ticket purchases. # Product The product being advertised is tickets to the World Cup 2026 match between Austria and Jordan, which will be held at Levi's Stadium in the San Francisco Bay Area, CA. The ad highlights the availability of tickets for this specific event, targeting soccer fans and event-goers in the region. A key feature is the assurance that "Every ticket protected," addressing a common purchase barrier related to ticket authenticity and security. The ad aims to convince viewers that purchasing tickets through SeatGeek ensures a safe and reliable experience. # Visual style The ad has a clean and modern visual style with a white background and minimal design elements. The use of gold geometric shapes adds a touch of visual interest without cluttering the design. The typography is clear and legible, with a focus on highlighting key information such as the event and teams. The overall aesthetic is professional and trustworthy, aligning with the brand's emphasis on security and reliability. # Hooks Headline: AUSTRIA VS. JORDAN # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and risk associated with purchasing tickets, as highlighted by the phrase "Every ticket protected." # Value propositions - Secure ticket purchase for a major sporting event - Guaranteed ticket protection for peace of mind # Benefits - Secure ticket purchase - Access to World Cup 2026 match # Features - Tickets to World Cup 2026 match - Match between Austria and Jordan - Levi's Stadium - San Francisco Bay Area, CA - Every ticket protected # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the SeatGeek logo, event details, and assurances of ticket protection to promote ticket sales. # Storyline - The ad starts by showcasing the SeatGeek logo, immediately establishing the brand as the source of the advertisement. This is from the brand's perspective, aiming to create initial brand recognition and association with ticket sales. - Next, the ad specifies that it is for "World Cup 2026 Tickets," clarifying the event being promoted. This is from the brand's perspective, informing the audience about the type of tickets available. - The ad highlights the match between "AUSTRIA VS. JORDAN," providing specific details about the event. This is from the brand's perspective, giving potential customers the key information needed to decide if they are interested in the tickets. - The ad includes images of the flags of Austria and Jordan, visually representing the two teams. This is from the brand's perspective, enhancing the visual appeal and providing a quick visual cue for soccer fans. - The ad mentions the location as "Levi's Stadium - San Francisco Bay Area, CA," informing the audience about the venue. This is from the brand's perspective, providing logistical details to help potential attendees. - Finally, the ad assures customers that "Every ticket protected," addressing a common concern about ticket security. This is from the brand's perspective, building trust and encouraging purchase.

# Ad summary This image ad promotes SeatGeek tickets for the World Cup 2026 game between Argentina and Algeria at Arrowhead Stadium in Kansas City, MO. It emphasizes ticket protection. # Brand positioning SeatGeek is presented as a reliable platform for purchasing tickets to live events, specifically sports. The brand emphasizes trust and security by highlighting that every ticket is protected. This positions SeatGeek as a customer-focused service that prioritizes the safety and validity of ticket purchases, aiming to provide peace of mind in a market where fraud and uncertainty can be common. # Product The product being advertised is tickets to the World Cup 2026 match between Argentina and Algeria, held at Arrowhead Stadium in Kansas City, MO. The ad highlights the specific game and venue, targeting fans interested in attending this particular event. The key selling point is the assurance that "Every ticket protected," addressing a common concern about the authenticity and security of ticket purchases. This suggests a hassle-free and secure way to obtain tickets for a high-demand event. # Visual style The ad has a clean and minimalist visual style with a white background and bold typography. The use of national flags adds a pop of color and visual interest. The overall design is simple and straightforward, focusing on clear communication of key information. # Hooks Headline: ARGENTINA VS. ALGERIA # Funnel stage Awareness # Pain points The ad addresses the concern about the authenticity and security of ticket purchases, as highlighted by the phrase "Every ticket protected." # Value propositions - Secure your tickets to the Argentina vs. Algeria World Cup 2026 match with the assurance that every ticket is protected. # Benefits - Secure and protected ticket purchase - Access to a specific World Cup 2026 match - Convenient location at Arrowhead Stadium # Features - Tickets to World Cup 2026 match between Argentina and Algeria - Match at Arrowhead Stadium in Kansas City, MO - Every ticket protected # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, aiming to promote SeatGeek as the go-to platform for purchasing tickets to the World Cup 2026 game between Argentina and Algeria. # Storyline - The ad starts by showcasing the SeatGeek logo, immediately establishing the brand as the source of the offer. This is from the brand's perspective, aiming to build initial recognition and trust. - Next, the ad specifies "World Cup 2026 Tickets," clarifying the event being promoted. This is from the brand's perspective, informing the audience about the specific product being offered. - The ad highlights the match between "ARGENTINA VS. ALGERIA," creating excitement and targeting fans of these teams. This is from the brand's perspective, aiming to capture the attention of potential ticket buyers interested in this specific game. - The ad includes images of the Argentina and Algeria flags, providing a visual cue for fans and reinforcing the match details. This is from the brand's perspective, enhancing the visual appeal and relevance for the target audience. - The ad mentions "Arrowhead Stadium - Kansas City, MO," specifying the venue and location, which helps potential attendees assess feasibility. This is from the brand's perspective, providing essential logistical information. - Finally, the ad includes a badge stating "Every ticket protected," reassuring customers about the security and validity of their purchase. This is from the brand's perspective, addressing a key concern and building confidence in the platform.

# Ad summary This ad promotes tickets for the USA vs. Australia World Cup 2026 soccer match in Seattle, WA, available through SeatGeek. The ad uses a clean, minimalist design with national flags and clear text to highlight the event details. # Brand positioning SeatGeek is presented as a straightforward and reliable platform for purchasing tickets to live events. The brand's positioning is functional, focusing on providing access to events like the World Cup 2026. The inclusion of the 'Every ticket protected' badge implies a commitment to security and customer trust, addressing a common concern in the ticket purchasing process. The brand aims to occupy a space in the consumer's mind as a secure and accessible marketplace for event tickets, aligning with a practical and trustworthy tone. # Product The product being advertised is tickets to the USA versus Australia World Cup 2026 soccer match, which will be held at Lumen Field in Seattle, WA. The ad highlights the specific match-up and location to draw in fans of either team or local residents interested in attending the event. A key feature mentioned is that 'Every ticket protected,' which addresses the purchase barrier of ticket fraud or invalidity. The ad aims to convey that purchasing tickets through SeatGeek ensures a secure and legitimate transaction for a highly anticipated sporting event. # Visual style The ad has a clean and minimalist visual style. It uses a white background with black and gray text, and the flags of the USA and Australia add a pop of color. The geometric shapes in the corners add a subtle design element without cluttering the overall look. The design is simple and straightforward, focusing on clear communication of the event details. # Hooks Headline: USA VS. AUSTRALIA # Funnel stage Awareness # Pain points The ad addresses the pain point of uncertainty and risk associated with purchasing tickets online, where fraud and invalid tickets are common concerns. # Value propositions - Secure your tickets to the USA vs. Australia World Cup 2026 match at Lumen Field in Seattle, WA, with the assurance that every ticket is protected. # Benefits - Access to World Cup 2026 match - Secure ticket purchase # Features - World Cup 2026 Tickets - Lumen Field - Seattle, WA - Every ticket protected # Call to action None used. # Social proof - Every ticket protected # Point of view - Brand: The SeatGeek logo, event details, and 'Every ticket protected' badge are presented from the brand's perspective to promote the event and build trust in the platform. - External source: The flags of the USA and Australia are presented from an external perspective to visually represent the competing teams. # Storyline - The ad opens by immediately establishing the event and brand. The SeatGeek logo is prominently displayed at the top, followed by 'World Cup 2026 Tickets,' which quickly informs the audience of the event being promoted. This is told from the brand's perspective to capture attention and set the context for the ad. - The ad then specifies the match details, stating 'USA VS. AUSTRALIA' in large, bold text. This is intended to excite fans of either team and clearly communicate the event being advertised. This is told from the brand's perspective to highlight the specific event. - The ad includes the flags of the USA and Australia, visually representing the competing teams. This is intended to create an immediate visual connection for fans and reinforce the match-up. This is told from an external perspective to provide a visual cue. - The ad provides the location, 'Lumen Field - Seattle, WA,' giving potential attendees the specific venue and city. This is intended to inform local residents and those planning to travel to the event. This is told from the brand's perspective to provide logistical details. - The ad concludes with a 'Every ticket protected' badge, reassuring potential buyers of the security and legitimacy of their purchase. This is intended to build trust and address concerns about ticket fraud. This is told from the brand's perspective to instill confidence in the platform.

# Ad summary This ad features Sarah Strong, a basketball player for the UConn Huskies, promoting SeatGeek, the official fan-to-fan ticket marketplace of the UConn Huskies and over 100 schools across the country. She encourages viewers to check out a college basketball game this season and use her promo code "STRONG10" for 10% off tickets on SeatGeek. # Brand positioning SeatGeek is presented as the official fan-to-fan ticket marketplace for the UConn Huskies and over 100 schools across the country. The brand aims to occupy the space of a reliable and accessible platform for purchasing college basketball tickets. By partnering with a well-known college athlete, SeatGeek aligns itself with the values of sportsmanship, community, and fan engagement. The brand positions itself as a convenient and trustworthy option for fans looking to attend college basketball games, offering great tickets at great prices. # Product SeatGeek is an online ticket marketplace that allows fans to buy and sell tickets to live events, including college basketball games. The platform is presented as the official fan-to-fan ticket marketplace of the UConn Huskies and over 100 schools across the country. The ad highlights that SeatGeek offers a wide selection of college basketball tickets at great prices, allowing fans to find the games they want to see and the seats they prefer. The ad addresses the purchase barrier of cost by offering a 10% discount with the promo code "STRONG10", encouraging viewers to take advantage of the offer and attend a game. # Visual style The ad has a polished and professional aesthetic, with clear and well-lit shots. The editing style is quick and dynamic, with cuts timed to the music. The production quality is high, giving the ad a commercial feel. The visual motifs include shots of Sarah Strong playing basketball, the UConn campus, and the SeatGeek logo. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. # Hooks Spoken: 00:01–00:03 Sarah Strong: Sarah Strong, number 21, forward for the UConn Huskies here. Visual: 00:01–00:03 A medium shot of Sarah Strong, a young Black woman with long braided hair, wearing a UConn basketball jersey. She is standing in front of a backdrop with the UConn Huskies logo. # Funnel stage Consideration # Pain points The ad addresses the potential frustration of finding affordable and reliable tickets to college basketball games. The ad implies that fans may struggle to find tickets that fit their budget and seating preferences. # Value propositions - SeatGeek offers a wide selection of college basketball tickets at great prices, allowing fans to find the games they want to see and the seats they prefer. - Use promo code STRONG10 to save 10% on your tickets. # Benefits - Find the games you want to see - Find the seats you prefer - Save 10% with promo code STRONG10 # Features - Official fan-to-fan ticket marketplace of the UConn Huskies - Great college basketball tickets - Great prices # Call to action Use my code, STRONG10, to get 10% off your tickets on SeatGeek. # Social proof - "The official fan-to-fan ticket marketplace of the UConn Huskies and over 100 schools across the country." # Point of view - Expert 100% – The ad is told from the point of view of Sarah Strong, a basketball player for the UConn Huskies, who is presented as an expert and credible source for promoting SeatGeek. # Storyline - 00:00–00:01 The ad opens with a shot of the UConn campus, setting the scene for the promotion. - 00:01–00:03 Sarah Strong introduces herself as a basketball player for the UConn Huskies, establishing her credibility and connection to the sport. - 00:04–00:06 Sarah encourages viewers to check out a college basketball game this season, inviting them to engage with the sport and attend a game. - 00:07–00:10 Sarah promotes SeatGeek by offering a 10% discount with the promo code "STRONG10", incentivizing viewers to purchase tickets through the platform. - 00:10–00:14 Sarah highlights SeatGeek's position as the official fan-to-fan ticket marketplace of the UConn Huskies and over 100 schools across the country, emphasizing the platform's credibility and reach. - 00:15–00:20 Sarah reiterates that SeatGeek has great college basketball tickets at great prices, reinforcing the platform's value proposition. - 00:21–00:22 Sarah concludes the ad with the tagline "SeatGeek, see you there," inviting viewers to use the platform and attend a game. - 00:22–00:26 The ad ends with Sarah shooting a basketball, visually reinforcing her connection to the sport and the overall theme of the promotion.

# Ad summary This ad features Trey Kaufman-Renn, a Purdue Boilermakers basketball player, promoting SeatGeek as the official ticket marketplace of Purdue Athletics. He encourages fans to attend games and offers a 10% discount using his promo code. # Brand positioning SeatGeek is presented as the official ticket marketplace of Purdue Athletics, positioning itself as a reliable and convenient platform for fans to purchase tickets to Purdue Boilermakers games. The brand aligns with the values of sportsmanship, community, and fan engagement. By partnering with a well-known athlete like Trey Kaufman-Renn, SeatGeek aims to build trust and credibility among Purdue fans. The brand's positioning is functional, focusing on providing access to tickets at great prices, while also leveraging the emotional connection fans have with their team. # Product SeatGeek is an online ticket marketplace that allows fans to buy and sell tickets to live events, including Purdue Boilermakers basketball games. The platform offers a wide selection of tickets at various price points, catering to different budgets and seating preferences. SeatGeek is presented as the official ticket marketplace of Purdue Athletics, ensuring authenticity and reliability. The ad highlights the convenience of using SeatGeek to get tickets, whether fans are looking for courtside seats or just want to get in the gates. A key selling point is the availability of great college basketball tickets at great prices, making it an attractive option for budget-conscious fans. The ad also addresses the purchase barrier of cost by offering a 10% discount with the promo code KAUFMAN10. # Visual style The ad has a polished, professional aesthetic with clear lighting and sharp visuals. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent throughout the ad, with a moderate rhythm. The visuals are timed to coincide with the voiceover lines. # Hooks Spoken: Male 1: Hey Boilermaker fans, Trey Kaufman-Renn here. Text overlay: TREY KAUFMAN-RENN / PURDUE BOILERMAKERS - F #4 Visual: 00:00–00:02: Trey Kaufman-Renn, a young, light-skinned man with short dark hair, stands in front of a dark background with geometric light patterns. He wears a black Purdue t-shirt with a Nike swoosh and holds a basketball. Text overlay displays his name and team affiliation. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad addresses the potential frustration of fans struggling to find affordable and reliable tickets to Purdue Boilermakers games. This is implied through the ad's focus on great prices and its positioning of SeatGeek as the official ticket marketplace, ensuring authenticity and convenience. # Value propositions - Get 10% off your tickets at SeatGeek with promo code KAUFMAN10 - SeatGeek offers great college basketball tickets at great prices # Benefits - Great college basketball tickets at great prices - Convenient access to tickets for Purdue Boilermakers games # Features - Official ticket marketplace of Purdue Athletics - Promo code for 10% off tickets # Call to action Use my code, Kaufman10, to get 10% off your tickets at SeatGeek. # Point of view - Expert 100% – The ad is told from the perspective of Trey Kaufman-Renn, a Purdue Boilermakers basketball player, who is presented as an authority figure and credible source of information. # Storyline - 00:00–00:04 Trey Kaufman-Renn introduces himself and encourages fans to attend games. - 00:04–00:07 Trey states that SeatGeek is the official ticket marketplace of the Boilermakers. - 00:07–00:12 Trey provides a promo code for 10% off tickets at SeatGeek. - 00:12–00:22 Trey states that SeatGeek has great college basketball tickets at great prices. - 00:22–00:23 Trey reiterates that SeatGeek is the official ticket marketplace of Purdue Athletics.

# Ad summary This ad promotes tickets for a Lewis Black show in Rockford, IL, through SeatGeek. The visual features a stage setup with chairs, a microphone, and a music stand, set against a red curtain backdrop. # Brand positioning SeatGeek is presented as a convenient platform for purchasing tickets to live events. The brand is positioned as a go-to source for accessing tickets, emphasizing ease and reliability. By associating with a specific event and location, SeatGeek aims to be seen as a practical solution for event-goers, focusing on functional benefits like accessibility and convenience rather than emotional appeals. # Product The product being advertised is tickets to see Lewis Black perform live in Rockford, IL. The ad highlights the event's location at Hard Rock Live - Rockford, providing a specific venue. The visual of a stage setup with chairs, a microphone, and a music stand suggests a comedy or performance setting. The ad aims to overcome the barrier of ticket accessibility by promoting SeatGeek as the platform to purchase these tickets. # Visual style The ad has a simple, theatrical visual style with a focus on the stage setup. The production quality appears to be a straightforward photograph with minimal editing. The visual motifs include a stage setting, red curtains, and basic typography. The image treatment involves even lighting and a consistent color scheme. The style is somewhat platform-native, resembling a basic event poster, which may help with scannability in a feed. # Hooks Headline: LEWIS BLACK TICKETS # Funnel stage Awareness # Pain points None used. # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, aiming to promote the event and direct viewers to purchase tickets through SeatGeek. # Storyline - The ad opens by announcing "LEWIS BLACK TICKETS," immediately informing the audience about the event being promoted. This is told from the brand's perspective to grab attention and set the context for the ad. - Next, the ad specifies "ROCKFORD, IL," providing the location of the event. This is told from the brand's perspective to target a local audience and increase relevance. - Finally, the ad features the SeatGeek logo, indicating where the tickets can be purchased. This is told from the brand's perspective to drive action and direct the audience to the point of purchase.

# Ad summary This ad promotes SeatGeek, a ticket marketplace app, by showing a woman using the app to find affordable tickets to the Broadway show Wicked. She shares her positive experience of easily finding great seats at amazing prices just hours before the show. # Brand positioning SeatGeek is presented as a user-friendly ticket marketplace app that offers a wide variety of event tickets, including Broadway shows, concerts, and comedy shows. The brand aims to occupy the space of a convenient and affordable solution for finding last-minute deals on event tickets. The brand aligns with the values of accessibility and ease of use, positioning itself as a stress-free way to purchase tickets directly from your phone. SeatGeek pushes against the norm of expensive ticket prices by offering a platform to compare prices and find affordable options. # Product SeatGeek is a ticket marketplace app that allows users to find and purchase tickets for various events, including Broadway shows, concerts, and comedy shows. The app is designed for anyone looking for affordable and convenient access to event tickets. It features an easy-to-use interface that allows users to compare prices, find great seats, and snag last-minute deals all in one place. The app addresses the purchase barrier of expensive tickets by providing a platform to find amazing seats at amazing prices, even just hours before an event. The ad emphasizes that using SeatGeek is a stress-free way to find quick, affordable tickets right from your phone. # Visual style The ad has a UGC feel with a mix of static shots and quick cuts. The production quality is a hybrid of polished commercial and casual vlogging. The pacing is consistent with moderate cuts per minute. The visuals are timed to match the voiceover, creating a cohesive and engaging experience. # Hooks Spoken: 00:00–00:05 If you live in New York City and want the best deals on any kind of show, Broadway, concerts, comedy, I'm going to show you how to get them. Visual: 00:00–00:01 A hand holds three Wicked playbills in front of a blurred theater interior with a green-lit stage. The lighting is dim, focusing on the playbills. The camera is stationary. / 00:01–00:02 A young woman with long blonde hair, wearing a leopard print jacket and black boots, stands in front of a large Wicked poster outside the theater. She points to the poster and smiles. The camera is stationary. / 00:02–00:03 A wide shot of the theater interior shows the stage with a green-lit backdrop and the audience filling the seats. The lighting is dim, focusing on the stage. The camera is stationary. / 00:03–00:04 A display of Wicked merchandise, including hoodies, t-shirts, and snow globes, is shown in a store. The lighting is bright, highlighting the merchandise. The camera is stationary. / 00:04–00:05 A shot of the "Ozdust Boutique" inside the Gershwin Theatre shows a display of Wicked merchandise and a cashier assisting customers. The lighting is bright, highlighting the merchandise. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of expensive tickets, as highlighted by the line: "I've been dying to see the Broadway show, but the tickets were just expensive." # Value propositions - Find amazing seats at amazing prices, even just hours before an event - Quick, affordable tickets right from your phone # Benefits - Stress-free ticket purchasing - Quick access to affordable tickets - Convenience of using your phone # Features - Easy to use interface - Ability to find great seats - Price comparison - Last-minute deals # Call to action This is your sign to make it a Broadway night. # Social proof - I used it the other night for Wicked. Ever since I saw the movie, I've been dying to see the Broadway show, but the tickets were just expensive. I checked SeatGeek and boom, amazing seats, amazing prices just hours before it opened. – Female 1 (Creator) # Point of view - Customer 50% – The ad features a creator sharing her personal experience using the product, providing a relatable and trustworthy perspective. - Brand 50% – The ad showcases the app interface and highlights its features and benefits, communicating the brand's value proposition. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a shot of Wicked playbills and transitions to the creator standing outside the theater. She introduces the topic by stating that she will show viewers how to get the best deals on any kind of show in New York City. This is from the creator's perspective, setting the stage for a tutorial. - 00:05–00:12 00:05–00:12 The creator introduces SeatGeek as the solution, showing the app interface and highlighting its ease of use. She explains that users can find great seats, compare prices, and snag last-minute deals all in one place. This is from the brand's perspective, showcasing the app's features and benefits. - 00:12–00:23 00:12–00:23 The creator shares her personal experience using SeatGeek to find tickets for Wicked, emphasizing that she was able to find amazing seats at amazing prices just hours before the show. This is from the customer's perspective, providing a relatable use case and building trust. - 00:23–00:27 00:23–00:27 The ad concludes with a call to action, encouraging viewers to use SeatGeek to make it a Broadway night if they are in the city this winter. This is from the brand's perspective, urging viewers to take action and use the app.

# Ad summary This ad promotes tickets for the Nine Inch Nails 2025 tour, available on SeatGeek. The ad features a photo of Trent Reznor in a red-tinted frame, designed to resemble a ticket. # Brand positioning SeatGeek is presented as a platform where fans can purchase authenticated tickets for live events. The brand is positioned as a reliable source for accessing tickets, emphasizing authenticity and availability. The ad aims to provide a seamless and trustworthy experience for fans looking to attend events, focusing on convenience and security in ticket purchasing. # Product The product being advertised is tickets for the Nine Inch Nails 2025 tour, available for purchase on SeatGeek. The ad emphasizes that these are authenticated tickets, addressing a common concern about ticket validity. The tickets are for a specific event, the Nine Inch Nails 2025 tour, and the ad serves to inform fans about the opportunity to purchase them through SeatGeek. # Visual style The ad has a retro, ticket-stub aesthetic with a red-tinted frame and bold typography. The image of Trent Reznor is set against a dark background, creating a contrast that draws attention to the subject. The overall design is clean and straightforward, focusing on clear communication of the event and ticket availability. # Hooks Headline: NINE INCH NAILS TICKETS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of purchasing fake or unverified tickets by emphasizing that the tickets available on SeatGeek are "Authenticated Tickets." # Value propositions - Authenticated Tickets: Provides assurance and reliability in ticket purchasing. # Benefits - Authenticated Tickets # Features - Authenticated Tickets # Call to action None used. # Point of view - Brand: The ad is presented from the brand's perspective, promoting the availability of tickets on SeatGeek. # Storyline - The ad starts by showcasing an image of Trent Reznor, the lead singer of Nine Inch Nails, to immediately grab the attention of fans. This is from the band's perspective, aiming to excite fans about the upcoming tour. - The ad then highlights the "2025 TOUR" and "NINE INCH NAILS TICKETS" to clearly communicate the purpose of the ad: promoting the tour and ticket availability. This is from the brand's perspective, informing the audience about the event. - The ad concludes by stating that the tickets are "AVAILABLE ON SEATGEEK" and are "Authenticated Tickets", building trust and directing the audience to the platform for purchase. This is from the brand's perspective, providing a call to action and reassurance.

# Ad summary This ad promotes tickets to see Nine Inch Nails live, using a concert photo of the band's lead singer. # Brand positioning This ad promotes Nine Inch Nails, a band known for its industrial rock sound and dark, introspective themes. The ad uses a live performance image, suggesting an intense and immersive concert experience. The brand is positioned for fans of alternative and experimental music, emphasizing the raw energy and emotion of their live shows. # Product The ad promotes tickets to see Nine Inch Nails live in concert. It features a photo of the band's lead singer performing, emphasizing the energy and experience of a live show. The tickets are available for purchase on SeatGeek, as indicated by the SeatGeek logo at the bottom of the ad. # Visual style The ad has a concert photography style, with a focus on capturing the energy of a live performance. The image is slightly grainy, giving it a raw and authentic feel. The text is bold and simple, ensuring it stands out against the background. The overall aesthetic is dark and edgy, aligning with the band's image. # Hooks Headline: SEE NINE INCH NAILS LIVE # Funnel stage Top of funnel (Awareness) # Pain points None used. # Benefits - Opportunity to see Nine Inch Nails live in concert # Call to action None used. # Point of view - Brand: The ad promotes the band Nine Inch Nails and their live performances. # Storyline - The ad opens with a live performance shot of the lead singer, immediately conveying the energy and intensity of a Nine Inch Nails concert. The perspective is from the brand, showcasing the band in action to entice viewers. - The text "SEE NINE INCH NAILS LIVE" is prominently displayed, clearly stating the offer and drawing the viewer's attention to the opportunity to attend a concert. The perspective is from the brand, directly promoting the event. - The ad concludes with the call to action "TICKETS AVAILABLE ON SEATGEEK", directing viewers to where they can purchase tickets. The perspective is from the brand, providing a clear path to conversion.

# Ad summary Raven Johnson, a basketball guard, promotes SeatGeek. She encourages viewers to use her code, RAVEN10, for 10% off on SeatGeek tickets to any game. Raven is seen in a red athletic outfit at a college campus and later using the SeatGeek app on her phone. # Brand positioning SeatGeek is presented as an accessible service that allows customers to purchase tickets for any game they want to see, and from wherever they want to sit. The brand aims to occupy the space of a convenient and affordable solution for sports fans to secure tickets, eliminating the hassle of traditional ticketing processes. The brand's tone is enthusiastic and energetic, aligning with the excitement of attending live sporting events. SeatGeek appears to position itself by focusing on user empowerment, allowing fans to choose their games and seating preferences, and by offering competitive pricing. # Product SeatGeek is a mobile ticketing platform and marketplace that provides access to a wide range of live events, including college basketball games. It offers great college basketball tickets at great prices. It addresses the need for a convenient and user-friendly way to purchase tickets for sporting events, catering to fans who want to attend games. A key feature of SeatGeek is its ability to offer tickets for various games and seating preferences. A promo code, RAVEN10, is provided to get 10% off tickets on SeatGeek. SeatGeek is worth trying or buying because it offers a seamless and affordable way to secure tickets to desired events. # Visual style The ad has a polished, commercial feel. It features a mix of static shots and smooth transitions, with a consistent pacing throughout. The production quality is high, lending credibility to the message. The visual motifs include centered framing and close-up shots that emphasize the speaker's expressions. The ad maintains a moderate pace. # Hooks Spoken: Hi guys, it's Raven Johnson here, number 25, a guard. Text overlay: RAVEN JOHNSON / @RAVENJOHNSONN_ Visual: 00:00–00:03 Raven Johnson stands outside on a brick walkway in front of a building with a glass door. She wears a red athletic sweatsuit and a silver necklace with a charm. Text overlay reads, “RAVEN JOHNSON, @RAVENJOHNSONN_”. # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points The ad implies the hassle of buying sports tickets through traditional means. She addresses viewers not wanting to miss out on this year's games by saying, "Hope you're hitting the game this season." # Value propositions - SeatGeek offers a seamless and affordable way to secure tickets to desired events with great college basketball tickets at great prices # Benefits - Convenient and user-friendly way to purchase tickets for sporting events - Great college basketball tickets at great prices # Features - Mobile ticketing platform and marketplace - Wide range of live events, including college basketball games - Promo code RAVEN10 for 10% off tickets # Call to action Use my code, Raven 10 and get 10% off your ticket on SeatGeek. # Point of view - Customer 100% – The ad is told from the perspective of a basketball player promoting a product she uses. # Storyline - 00:00–00:03 Raven Johnson introduces herself as #25, a guard - 00:03–00:05 She expresses optimism for "our year" and invites viewers to attend games. - 00:05–00:11 Raven asks the viewer to use her code for 10% off - 00:11–00:17 Raven explains that SeatGeek has tickets at great prices. - 00:17–00:19 Raven enthusiastically invites viewers to join her, shouting "SeatGeek, let's go!"

# Ad summary This ad promotes SeatGeek as a place to buy World Cup tickets. It lists a number of cities and stadiums where the games will be played. # Brand positioning SeatGeek is presented as a convenient platform for purchasing tickets to live events, specifically focusing on the World Cup in this ad. The brand positions itself as a go-to source for accessing tickets near the customer, emphasizing ease of access and local relevance. By listing various cities and their respective stadiums, SeatGeek aims to occupy the space of a reliable and comprehensive ticket provider, catering to fans seeking to attend World Cup matches in their vicinity. The brand's approach is functional, focusing on providing a service that connects fans with events, rather than emphasizing emotional or lifestyle-based branding. # Product The product being advertised is access to tickets for the World Cup games through SeatGeek. The ad highlights the availability of tickets in various cities, each paired with the stadium where the matches will be held. The product is for soccer fans who want to attend the World Cup games in person. The ad addresses the purchase barrier of finding tickets by providing a list of locations and stadiums, making it easier for fans to identify games near them. The ad conveys that SeatGeek is a convenient platform to find and potentially purchase tickets for specific World Cup matches in different locations. # Visual style The ad has a clean and straightforward visual style. The production quality appears to be highly polished, with a focus on clear typography and a simple color scheme. The visual motif is a list format, presenting information in a structured manner. The image treatment includes a gradient background and subtle lighting effects on the soccer ball. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content, opting for a high-design approach that aims to capture attention through clarity and organization. # Hooks Headline: WORLD CUP TICKETS NEAR YOU # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential frustration of soccer fans who want to attend the World Cup but may not know where the games are being held or how to find tickets. The ad provides a list of cities and stadiums, signaling that SeatGeek simplifies the process of finding and accessing tickets. # Value propositions - Convenient access to World Cup tickets in your area. # Benefits - Easy access to World Cup tickets - Find games near you # Features - Tickets to World Cup games - Multiple locations available # Call to action None used. # Social proof - None used. # Point of view - Brand: The SeatGeek logo and the phrase "WORLD CUP TICKETS NEAR YOU" are presented from the brand's perspective, establishing the source and core offering. - External source: The list of cities and stadiums provides practical information about game locations, presented from an external source perspective. # Storyline - The ad starts by presenting the SeatGeek logo, immediately establishing the brand as the source of information. This is from the brand's perspective, setting the stage for what's to come. - Next, the ad highlights the availability of "WORLD CUP TICKETS NEAR YOU," which is intended to grab the viewer's attention and signal the ad's purpose. This is from the brand's perspective, communicating the core offering. - The ad then lists various cities and their corresponding stadiums, providing specific locations where World Cup games will be held. This is from an external source perspective, offering practical information to potential attendees. - Finally, the ad includes a partial image of a soccer ball at the bottom, visually reinforcing the event being promoted. This is from the brand's perspective, creating a cohesive visual theme.

# Ad summary This image ad for SeatGeek is advertising the New England Patriots playoff tickets vs. the Houston Texans. # Brand positioning SeatGeek is an online ticket marketplace that aims to provide a hassle-free and reliable platform for buying and selling tickets to live events, particularly sports and concerts. The brand's positioning in the market is centered around authenticity and a wide variety of event tickets. They offer authenticated tickets, ensuring the buyer can feel safe in their purchase. # Product The advertised product is tickets to a playoff game between the New England Patriots and the Houston Texans, available through SeatGeek. The tickets provide access to a specific sporting event and enable fans to attend and watch the game live. SeatGeek offers 'Authenticated NFL Tickets,' emphasizing the legitimacy and reliability of the purchase. The advertisement targets fans interested in attending the game, addressing the potential purchase barrier of ticket authenticity by ensuring the tickets are legitimate. # Visual style The ad has a clean and direct visual style, using a single image of a football helmet as the main visual focus. The typography is bold and clear, ensuring the event details are easily readable. The color palette is limited to blues, whites, and reds, which aligns with the New England Patriots' team colors. Overall, the style is straightforward and functional, prioritizing clarity and immediate recognition. The image quality is polished and professional. # Hooks Headline: NEW ENGLAND PATRIOTS PLAYOFF TICKETS # Funnel stage Middle of funnel (Consideration) # Pain points The image ad speaks to the need for verified sports tickets by ensuring 'Authenticated NFL Tickets.' # Value propositions - Authenticated NFL Tickets provides peace of mind and reliability # Benefits - Access to playoff game # Features - Authenticated NFL Tickets # Call to action None used. # Social proof - Authenticated NFL Tickets # Point of view - Brand: the ad provides an offer of tickets, giving the brand as the perspective. # Storyline - The ad opens with the New England Patriots football helmet, a recognizable symbol, to immediately signal the event being promoted. This sets the context for the target audience: fans of the team and sport. The brand is communicating the event type and team involved. - The core messaging, 'NEW ENGLAND PATRIOTS PLAYOFF TICKETS VS. HOUSTON TEXANS,' is introduced. This provides the specific details of the tickets being offered. The brand is communicating the specific match-up event being promoted. - The ad concludes with a badge indicating 'Authenticated NFL Tickets,' which reinforces the authenticity of the tickets. The brand is communicating trustworthiness and legitimacy to potential customers.

# Ad summary This ad promotes SeatGeek as the platform to buy tickets to see the Seattle Seahawks play the San Francisco 49ers in the playoffs. # Brand positioning SeatGeek is presented as the premier platform for purchasing sports tickets, particularly for high-demand events like NFL playoff games. The brand is positioning itself as an authentic and reliable source for accessing these tickets, as indicated by the 'NFL Authenticated Tickets' badge. By associating directly with the NFL, SeatGeek is likely aiming to build trust and credibility. The brand message is functional, focusing on ease of access and authenticity, which are particularly relevant for fans looking to attend important games. This approach suggests SeatGeek wants to be viewed as the go-to marketplace for guaranteed genuine sports tickets, prioritizing the fan experience by reducing concerns about fraud or legitimacy. # Product The ad promotes tickets to a specific NFL playoff game between the Seattle Seahawks and the San Francisco 49ers, available for purchase through SeatGeek's online marketplace. The ad targets fans of either team, or general NFL enthusiasts, who are looking to attend the game in person. The tickets are presented as NFL-authenticated, which aims to overcome the purchase barrier of ticket legitimacy. The value of the product lies in the opportunity to experience a live NFL playoff game, positioned as a thrilling and exclusive event. There are no specific seating details or pricing shown in the ad. # Visual style The ad has a clean and direct visual style, focusing on the core elements needed to convey the message: the Seattle Seahawks helmet, the SeatGeek logo, and the game information. The production quality appears polished, utilizing a professional image of the helmet and clear typography. The color scheme is consistent with the team's colors, creating a strong visual association. The gradient background adds depth without distracting from the main elements. The overall style is designed to be scannable and immediately grab the attention of football fans. # Hooks Headline: SEATTLE SEAHAWKS PLAYOFF TICKETS # Funnel stage Middle of funnel (Consideration) # Pain points The ad aims to address the worry that the tickets purchased are fake or unverified, which is why the 'NFL Authenticated Tickets' badge is shown. # Value propositions - SeatGeek offers authentic NFL tickets. # Benefits - Tickets to see the Seattle Seahawks play the San Francisco 49ers in the playoffs # Features - NFL Authenticated Tickets # Call to action None used. # Social proof - NFL Authenticated Tickets # Point of view - Brand: The brand's point of view is shown via the SeatGeek logo, event details, and NFL authentication badge, all used to build trust and encourage a purchase. - Customer: The customer's potential interest is being tapped into through the helmet visual and 'SEATTLE SEAHAWKS PLAYOFF TICKETS VS. SAN FRANCISCO 49ERS' to convey who the target audience is. # Storyline - The ad opens with a visual of a Seattle Seahawks helmet, immediately drawing the viewer's attention. This image serves to establish the context of the ad and attract fans of the Seattle Seahawks. The helmet is included to anchor the ad in the visual language of football, particularly for fans of the Seattle Seahawks. The viewer is seeing the ad from the brand's perspective. - The ad includes the SeatGeek logo at the top of the image, which conveys the brand's intention to establish immediate brand recognition. This serves to quickly identify the ad's sponsor and allows viewers to connect the visual to the ticket platform. This part of the story is being told from the brand's perspective. - The ad includes the text 'SEATTLE SEAHAWKS PLAYOFF TICKETS VS. SAN FRANCISCO 49ERS'. This is included to immediately communicate the specific event and teams involved. This is intended to directly address the target audience of fans interested in attending the game. The viewer is reading the text from the point of view of SeatGeek, who is promoting the event. - The ad displays an 'NFL Authenticated Tickets' badge, reinforcing the legitimacy and trustworthiness of the tickets offered through SeatGeek. This is likely included to alleviate concerns about fraudulent tickets. The viewer is being told this from the point of view of SeatGeek.

# Ad summary This ad promotes SeatGeek as a source for tickets to the 2026 World Cup, emphasizing ticket protection and proximity to the user. # Brand positioning SeatGeek is presented as a reliable and secure platform for purchasing tickets to live events, specifically targeting the 2026 World Cup. The brand emphasizes the protection of every ticket, aiming to build trust and confidence in their service. By focusing on a major international event, SeatGeek positions itself as a go-to source for high-demand tickets, catering to fans who want a secure and convenient way to attend games happening near them. The brand's positioning is functional, focusing on security and accessibility. # Product The product being advertised is access to tickets for the 2026 World Cup, available through the SeatGeek platform. The ad highlights the ability to explore games happening near the user, suggesting a personalized and convenient experience. A key feature emphasized is that "Every ticket protected," addressing a common purchase barrier by assuring customers of the security and validity of their tickets. The ad aims to make it easy and safe for fans to attend the World Cup games. # Visual style The ad has a clean and modern visual style, using a combination of a realistic background image and bold typography. The color palette is primarily white and shades of green and brown, creating a cohesive and professional look. The use of transparency and subtle effects adds depth to the image. The overall design is simple and straightforward, focusing on the key message and call to action. # Hooks Headline: 2026 WORLD CUP TICKETS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and risk associated with purchasing tickets for high-demand events. "Every ticket protected" directly counters the fear of fraudulent or invalid tickets. # Value propositions - Explore games happening near you: Personalized access to local World Cup games. - Every ticket protected: Assurance of secure and valid ticket purchases. # Benefits - Convenient access to World Cup tickets - Secure and protected ticket purchases # Features - Explore games happening near you - Every ticket protected # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing SeatGeek as the provider of tickets for the 2026 World Cup and highlighting the security and convenience of their platform. # Storyline - The ad opens with the SeatGeek logo and a background image of a soccer field, immediately establishing the brand and the context of the advertisement. This is from the brand's perspective, setting the stage for what's to come. - The focus shifts to the main message: "2026 WORLD CUP TICKETS," presented in large, bold text. This is from the brand's perspective, directly announcing the availability of tickets for the event. - The ad then encourages users to "EXPLORE GAMES HAPPENING NEAR YOU," suggesting a personalized experience. This is from the brand's perspective, inviting the user to engage with the platform and discover local games. - The ad concludes with a reassurance that "Every ticket protected," reinforcing the security and reliability of purchasing tickets through SeatGeek. This is from the brand's perspective, addressing a potential concern and building trust.