How Salesforce Advertises on Meta

# Ad summary The ad showcases Salesforce as a tool to help your business grow. The image features someone working on a laptop that has Salesforce pulled up on the screen. A window showing introductory tasks is also on the screen. The ad highlights the software's ability to help businesses. # Brand positioning Salesforce is presented as a premier business solution, aimed at empowering companies to achieve unparalleled growth and efficiency. The brand positions itself as a catalyst for surpassing conventional business standards, suggesting that with its tools, clients can operate in a league of their own. The imagery and messaging underscore the brand's commitment to innovation and superior performance. Salesforce seeks to occupy the space of a transformative partner, guiding businesses beyond the ordinary and into a realm of exceptional success. The brand's tone is confident and ambitious, appealing to those who aspire to stand out in the marketplace. # Product Salesforce is presented as a comprehensive platform designed to propel business growth. It offers a range of features and tools accessible via a user-friendly interface on devices like laptops. The platform guides users through introductory tasks, such as watching an intro video, importing contacts, and inviting users, as shown in the 'Get Started' window. The product targets business professionals seeking to enhance their operational capabilities and achieve significant growth. Its USP lies in its ability to help businesses grow "like nobody's business," implying a unique and unmatched approach. The ad addresses potential purchase barriers by offering free access to up to 2 users, making it easier for businesses to try and integrate the platform. # Visual style The ad features a clean, corporate aesthetic with a focus on showcasing the software interface. It employs a light blue and white color palette, creating a sense of professionalism and trustworthiness. The image has a studio-shot quality, with clear lighting and focus on the product and user interaction. Typography is clean and legible. The visual style aims to convey a sense of reliability and modernity, reinforcing the brand's image as a leading business solution. # Hooks Headline: Grow your business like nobody's business. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of achieving significant business growth, as highlighted by the headline "Grow your business like nobody's business." # Value propositions - Free access for up to 2 users # Benefits - Grow your business # Features - Intro video - Import contacts - Invite user # Call to action None used. # Social proof - None used. # Point of view - Brand: Salesforce is the only brand mentioned in the ad, so the POV is solely based on their message. # Storyline - The ad opens with the Salesforce logo, establishing the brand's presence and credibility. The brand is setting the stage for the overall message. - The ad's headline, "Grow your business like nobody's business," highlights the software's ability to help businesses grow. The brand is showcasing its unique approach to business growth. - A person is shown interacting with the Salesforce interface on a laptop, with a tutorial window open on the right. The customer is shown using Salesforce to help their business grow. - A blue badge in the bottom left states, "FREE Up to 2 users," enticing potential customers to try the software. The brand is highlighting that the software is free for up to 2 users to lower any hesitation to use the software.

# Ad summary This is an advertisement for the Salesforce CNX event taking place in Chicago in June. The ad features a photo of people at a conference, with the text "Build agentic experiences that adapt with your customer." # Brand positioning Salesforce is presented as a leader in customer relationship management (CRM) solutions. The brand aims to occupy the space of innovation and adaptation in the consumer's mind, aligning with values of customer-centricity and cutting-edge technology. By offering "agentic experiences that adapt with your customer," Salesforce positions itself as a forward-thinking company that helps businesses build stronger relationships with their customers. This is a functional positioning, emphasizing the performance and adaptability of their solutions rather than emotional appeals. # Product The product being advertised is the Salesforce CNX event taking place in Chicago from June 3-4. This event is intended for professionals looking to "build agentic experiences that adapt with your customer." The event aims to provide attendees with the opportunity to learn about and engage with Salesforce solutions designed to enhance customer relationships. The primary purpose of this event is to connect with other people in the field and learn. # Visual style The ad has a corporate and clean visual style. The production quality is high, with professional photography and graphic elements. The image treatment includes background blurring. The typography is clean and legible. # Hooks Headline: Build agentic experiences that adapt with your customer. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - "Build agentic experiences that adapt with your customer" suggests that by attending the event, attendees will learn how to improve customer relationships through adaptable experiences. # Benefits - Experiences that adapt with your customer # Features - Build agentic experiences # Call to action Register now # Social proof - None used. # Point of view - Brand: The Salesforce brand voice is used in this ad. This is indicated through its logo and the phrase "Build agentic experiences that adapt with your customer." # Storyline - The image shows the Salesforce logo and CNX, which is a way of setting the stage and identifying the source of the ad. The brand is telling the audience about its connection to the content that follows. - The text "Build agentic experiences that adapt with your customer" then provides the main message, conveying the intention to show how to create customer relationships. The brand is telling the audience about the potential value they provide. - The "Register now" button is the final call to action, providing a way for the audience to engage. This is intended to prompt the audience to take action. This is from the brand's perspective.

# Ad summary This ad is for the Agentforce World Tour in Sydney. It encourages viewers to join on Salesforce+ and register for free. # Brand positioning Salesforce is presented as a premier, global platform that connects professionals. The brand uses real-world events as leverage to promote its online platform. The events offer an exclusive experience for those who can attend in person, while simultaneously offering access to a broader audience through Salesforce+, reinforcing its position as a leader in professional events and digital resources. # Product The advertised product is access to the Salesforce Agentforce World Tour in Sydney, either in person or through Salesforce+. It's for individuals who want to enhance their professional knowledge and network with other industry professionals. It offers a chance to gain insights from industry leaders. The main draw is the opportunity to participate in a world tour event, whether live or on-demand, indicating flexibility and accessibility for a broad audience. # Visual style The ad has a clean, corporate style. It combines 3D-rendered elements with real-world photography. The background color is a gradient of blues, and the overall aesthetic is professional and modern. The composition uses a layered approach, with the Sydney skyline photo, cartoon Salesforce mascot, and laptop screen overlaying the background. This creates depth and visual interest. The ad uses a platform-native look to mimic an event promo post, which could increase scannability in-feed. # Hooks Headline: Join us on Salesforce+ # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Free registration provides viewers with a risk-free opportunity to access the Salesforce+ platform. # Benefits - Live & on demand access # Call to action Register for free # Social proof - None used. # Point of view - Brand: The Salesforce logo and branding establish a clear brand presence at the top of the ad. - Brand: The invitation to 'Join us on Salesforce+' shows the brand directly encouraging engagement with their online platform. - Brand: The call to action to 'Register for free' is a direct prompt for viewers to take a specific action, coming directly from the brand. # Storyline - The ad starts with the Salesforce and Agentforce World Tour Sydney logo to establish the context of the ad: promoting the Agentforce World Tour in Sydney. The logo anchors the brand and event for viewers right away, setting the stage for what's to come from the brand's perspective. - Next, the ad emphasizes that users should 'Join us on Salesforce+' to highlight how the brand wants users to engage. This shifts the focus to an invitation, encouraging viewers to participate and connect with Salesforce, framed from the brand's perspective. - Finally, the ad features the phrase 'Live & on demand from February 25' to provide key details about the event, including its format and timeline. The registration prompt is a direct call to action, telling viewers what to do next. The event details are presented from an objective perspective, while the registration prompt comes from the brand encouraging action.

# Ad summary This ad promotes Salesforce as a tool to help small firms compete with industry giants by leveraging AI. # Brand positioning Salesforce is presented as a technology partner that empowers small firms to compete effectively against larger industry players. The brand is positioned as innovative and supportive, providing access to advanced AI tools that level the playing field. The brand aims to occupy the space of an accessible, empowering technology provider, aligning with values of innovation, support, and competitiveness. Salesforce pushes against the norm that only large corporations can afford or effectively use advanced technologies like AI, making it accessible to smaller businesses. # Product The ad promotes Salesforce's AI-driven solutions designed to help small firms compete with industry giants. The product is for small businesses looking to enhance their capabilities and competitiveness through advanced technology. The ad highlights the accessibility and impact of AI, suggesting that even small firms can leverage these tools to achieve significant results. The product is presented as a means to overcome the challenges of competing with larger, more established companies, addressing the barrier of limited resources and expertise. # Visual style The ad has a clean, modern visual style with a focus on conveying a sense of innovation and accessibility. The production quality is high, with a studio-shot image that is well-lit and professionally composed. The use of a gradient background and star-shaped graphics adds a touch of playfulness, while the overall aesthetic is designed to be visually appealing and easy to scan in a social media feed. # Hooks Headline: How AI Helps Small Firms Take on Industry Giants # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of small firms struggling to compete with larger, more established industry giants. The headline, "How AI Helps Small Firms Take on Industry Giants," directly acknowledges this challenge. # Value propositions - AI helps small firms compete with larger companies # Benefits - Helps small firms take on industry giants # Features - AI # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline, visual, and logo all communicate the brand's message and positioning. # Storyline - The ad opens with a headline that introduces the core message: how AI helps small firms take on industry giants. This is intended to immediately grab the attention of small business owners who feel outmatched by larger competitors. The brand is telling this part of the story. - The visual shows a woman in a lab setting using a microscope, symbolizing research, innovation, and scientific advancement. This image reinforces the idea that AI is a powerful tool that can provide a competitive edge. The brand is telling this part of the story. - The Salesforce logo in the top right corner reinforces the brand's role as the provider of these AI solutions. This placement ensures that viewers associate the benefits of AI with the Salesforce brand. The brand is telling this part of the story.

# Ad summary This ad features a panel of technology leaders discussing the return on investment (ROI) of artificial intelligence (AI). The ad aims to position Salesforce as a thought leader in the AI space by showcasing insights from industry experts. # Brand positioning Salesforce is presented as a leading technology company that is at the forefront of the AI revolution. The brand aims to occupy the space of a thought leader and innovator in the consumer's mind. By featuring technology leaders discussing the ROI of AI, Salesforce aligns itself with expertise, innovation, and forward-thinking solutions. The brand promotes a professional and informative tone, positioning itself as a valuable resource for businesses looking to understand and implement AI technologies. Salesforce pushes against the norm of simply selling software by providing educational content and insights, demonstrating a commitment to helping its customers succeed in the AI era. The brand positioning is both functional (providing AI solutions) and emotional (inspiring confidence and trust in its expertise). # Product The ad does not explicitly feature a specific Salesforce product but rather promotes Salesforce as a platform and thought leader in the AI space. The ad is targeted towards technology leaders and decision-makers who are interested in understanding the ROI of AI. The ad implicitly promotes Salesforce's AI capabilities and expertise, suggesting that the company can help businesses achieve a positive return on their AI investments. The ad addresses the purchase barrier of uncertainty around the value of AI by showcasing insights from industry experts. The ad aims to convince viewers that Salesforce is a trusted partner for navigating the complexities of AI and achieving tangible business results. # Visual style The ad has a professional and clean visual style. The production quality is high, suggesting a studio-shot or professionally filmed event. The image treatment includes soft lighting and a blurred background, creating a sense of depth and focus on the speakers. The Salesforce logo is prominently displayed, reinforcing brand recognition. The overall aesthetic is modern and corporate, aligning with the brand's identity. # Hooks Headline: Six Technology Leaders on the ROI of AI # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Call to action None used. # Point of view - Brand: The Salesforce logo in the top right corner represents the brand's perspective, subtly associating the company with the discussion on AI ROI. - External source: The technology leaders featured in the ad provide an external perspective on the value of AI, lending credibility to the message. - Customer: The pink cursor hovering near the speaker suggests an interactive element, inviting the viewer to engage and learn more from a customer's perspective. # Storyline - The ad opens with a title card that reads, "Six Technology Leaders on the ROI of AI." This sets the stage for a discussion about the value of AI from the perspective of industry experts. The intention is to immediately grab the viewer's attention and establish the topic of the ad. - The ad then transitions to a scene of a woman speaking into a microphone, presumably at a conference or event. This visual reinforces the idea of expert insights and thought leadership. The audience is experiencing this from the perspective of an observer at the event. - The presence of the Salesforce logo in the top right corner subtly reinforces the brand's association with the discussion. The brand is telling the audience that they are the ones bringing these experts together. - A pink cursor hovers near the speaker, suggesting an interactive element or call to action. This encourages the viewer to engage further with the content. The brand is telling the audience to click and learn more.

# Ad summary This ad uses a cartoon robot and emojis to draw attention to the statistic that 95% of AI pilots fail, and implies that Salesforce can help. # Brand positioning Salesforce is presented as a tech company that is aware of the challenges and failures associated with AI implementation. By highlighting the high failure rate of AI pilots, Salesforce positions itself as a knowledgeable and reliable partner that can help businesses navigate the complexities of AI and avoid common pitfalls. The brand aims to occupy a space in the consumer's mind as a solution provider and trusted advisor in the field of AI, suggesting that customers should care because Salesforce can help them succeed where others fail. # Product The ad does not explicitly describe a specific product, but it implies that Salesforce offers solutions or services related to AI implementation. The ad targets businesses or organizations that are considering or already implementing AI technologies. The ad addresses the potential purchase barrier of uncertainty and risk associated with AI projects by highlighting the high failure rate. The ad suggests that Salesforce's offerings can help mitigate these risks and increase the chances of successful AI adoption. # Visual style The ad has a cartoonish and playful visual style, using bright colors and emojis to create a lighthearted tone. The production quality appears to be highly polished, with a clean and modern design. The visual motifs include emojis and a cartoon robot, which are used to make the ad more engaging and relatable. The image treatment includes color grading and background removal, which create a clean and professional look. The typography integration is large and bold, which makes the text easy to read and draws attention to the key message. The visual style is designed to be eye-catching and memorable, which helps the ad stand out in a crowded feed. # Hooks Headline: Why 95% of AI Pilots Fail – And How Not To # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the high failure rate of AI pilots, suggesting that businesses face challenges and risks when implementing AI technologies. "Why 95% of AI Pilots Fail" # Call to action None used. # Point of view - Brand: The brand is presenting the statistic and offering a solution. # Storyline - The ad opens with the statistic that 95% of AI pilots fail, which is intended to grab the viewer's attention and highlight a common problem in the AI industry. This is told from the perspective of the brand, Salesforce, to establish the problem that they can solve. - The ad then transitions to the solution, implying that Salesforce can help businesses avoid this high failure rate. This is told from the perspective of the brand, Salesforce, to position themselves as a knowledgeable and reliable partner in AI implementation.

# Ad summary This image ad promotes Salesforce's AI agents for customer support teams. It features a woman working at a laptop, alongside a cartoon AI agent and a cursor graphic, set against a blue gradient background. # Brand positioning Salesforce is presented as a forward-thinking technology company that is integrating AI into customer support solutions. The brand aims to occupy the space of innovation and efficiency in the customer relationship management (CRM) market. By showcasing AI agents, Salesforce aligns with values of modernization and technological advancement, suggesting that businesses can improve their customer support by adopting their solutions. The brand pushes against traditional customer support models by offering AI-driven alternatives, positioning itself as a leader in the future of customer service. # Product The product being advertised is Salesforce's AI agents, designed to enhance customer support teams. These AI agents are presented as a way to modernize and improve customer service operations. The ad implies that these agents can work alongside human team members, as shown by the image of a woman working at a laptop. The AI agents are not explicitly detailed in terms of features, but the ad suggests they offer a technologically advanced solution for customer support. The ad addresses the potential purchase barrier of outdated or inefficient customer service systems by offering a modern, AI-driven alternative. # Visual style The ad has a modern and clean visual style. The production quality is high, with a studio-shot image of a woman working at a laptop. The visual motifs include a blue gradient background and cartoon graphics. The image treatment includes background blurring and color grading. The typography is large and bold, making it easy to read. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: When AI Agents Join the Customer Support Team # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline and Salesforce logo position the ad from the brand's perspective, introducing their AI agents for customer support. - Customer: The image of a woman working at a laptop represents the customer's perspective, showing how AI agents can integrate into their daily work. # Storyline - The ad opens with the headline "When AI Agents Join the Customer Support Team," immediately introducing the concept of integrating AI into customer service. The brand is telling the audience about the core offering and its intended application. - The visual of a woman working at a laptop, alongside a cartoon AI agent, illustrates the integration of AI into a real-world customer support setting. The brand is showing how AI agents can work alongside human team members to enhance customer support. - The inclusion of the Salesforce logo reinforces the brand's association with this AI-driven customer support solution. The brand is reminding the audience who is providing this technology.

# Ad summary This ad for Bloomberg Intelligence promotes their coverage of tech disruptors. The ad features the brand name, the topic of coverage, and a visual representation of a network. # Brand positioning Bloomberg Intelligence is presented as a source of expertise and insight, specifically in the realm of technology. The brand aims to occupy a space in the consumer's mind as a provider of in-depth analysis and forward-thinking perspectives on disruptive forces within the tech industry. The brand aligns with values of intelligence, foresight, and a deep understanding of market trends. It positions itself as a leader in providing clarity and strategic insights in a rapidly evolving technological landscape. # Product The product being advertised is Bloomberg Intelligence's coverage of "Tech Disruptors." This coverage likely includes reports, analyses, and insights into companies, technologies, or trends that are significantly changing the technology landscape. The product is for individuals or organizations seeking to understand and navigate the complexities of the tech industry. The ad highlights Bloomberg Intelligence as a resource for staying informed about the latest developments and potential disruptions in the tech sector. The ad suggests that by accessing this coverage, viewers can gain a competitive edge and make more informed decisions. # Visual style The ad has a clean and corporate visual style. The use of a dark blue background with bright cyan and orange accents creates a modern and tech-focused aesthetic. The network graphic adds a sense of complexity and interconnectedness, while the simple typography ensures readability. The overall impression is professional and informative. # Hooks Headline: Tech Disruptors # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name "Bloomberg Intelligence" is displayed at the top, establishing the source of the information. - Brand: The phrase "Tech Disruptors" is presented in a prominent font, indicating the focus of the brand's coverage. - External source: The network graphic visually represents the interconnectedness and complexity of the tech industry. # Storyline - The ad begins by presenting the Bloomberg Intelligence brand, establishing the source of the information. This is from the brand's perspective, aiming to build credibility and recognition. - The ad then introduces the topic of focus: "Tech Disruptors." This is from the brand's perspective, highlighting the area of expertise and the subject of their coverage. - The ad uses a visual representation of a network to symbolize the interconnectedness and complexity of the tech industry. This is from an external perspective, illustrating the broad scope and interconnected nature of the topic.

# Ad summary This image ad promotes Salesforce by showcasing how a Texas town uses AI to reinvent government. # Brand positioning Salesforce is presented as a forward-thinking technology company that empowers communities to innovate and improve their governance through the use of artificial intelligence. The brand is positioned as a leader in AI solutions, offering tools that enable towns and cities to modernize their operations. This positioning suggests that Salesforce is at the forefront of technological advancements, providing solutions that are not only cutting-edge but also practical and beneficial for public sector entities. The brand aims to occupy the space of a trusted partner in digital transformation, aligning with values of progress, efficiency, and community development. By showcasing real-world applications of its technology, Salesforce pushes against the perception of AI as a complex or inaccessible tool, instead presenting it as a means to achieve tangible improvements in everyday life. # Product The ad promotes Salesforce's AI solutions, which are designed to help towns and cities reinvent government operations. The product is for local governments and municipalities looking to modernize their services and improve efficiency. The ad highlights the use of AI in a practical, real-world scenario, showcasing how it can be applied to reinvent government. The unique selling proposition is the ability to transform and modernize governmental processes through AI. The ad addresses the potential purchase barrier of technological complexity by presenting AI as a tool that can be easily integrated and used to achieve tangible results in community governance. # Visual style The ad has a clean and modern visual style, combining a real-world landscape with digitally added elements. The production quality appears to be high, with clear imagery and well-integrated graphics. The visual motifs include the use of bright colors (blue and yellow) and simple shapes (stars, clouds) to create a friendly and approachable feel. The image treatment includes background removal and color grading to enhance the overall aesthetic. The typography is clean and legible, contributing to the ad's scannability. The style contrasts with typical platform norms by using a more polished and professional look, which may help it stand out in the feed. # Hooks Headline: How a Texas Town Uses AI to Reinvent Government # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that traditional government operations may be outdated or inefficient, creating a need for modernization. "How a Texas Town Uses AI to Reinvent Government" suggests that current methods are lacking and need improvement. # Value propositions - AI to Reinvent Government # Benefits - Reinvent Government # Features - AI # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is telling the story of how its AI solutions are helping a Texas town reinvent government, showcasing its technology's practical applications and positive impact. # Storyline - The ad starts by highlighting how a Texas town is using AI to reinvent government. This is intended to grab the viewer's attention by showcasing a real-world application of AI in a relatable context. The brand is telling this part of the story, setting the stage for how its technology can be used to modernize government operations. - The ad then visually reinforces this message with an image of a water tower with the town's name, Kyle, on it, along with the Salesforce logo. This is intended to provide a visual anchor and associate the brand with the positive outcome of reinventing government. The brand is reinforcing its role as the enabler of this transformation.

# Ad summary This ad uses a collage of torn paper tax forms with silhouettes of people and yellow warning signs to convey the complexity and potential pitfalls of tax preparation. The ad is likely intended to promote a tax preparation service or software. # Brand positioning The brand is not explicitly identified in the ad, but the visual theme suggests a focus on simplifying complex tax processes. The brand aims to position itself as a solution to the confusion and potential errors associated with tax preparation. The use of warning signs implies that the brand is aware of the risks and challenges individuals face when dealing with taxes, and is offering a way to mitigate those risks. The brand's positioning is functional, focusing on simplicity and accuracy in tax preparation. # Product The ad does not explicitly describe a specific product, but it implies a tax preparation service or software. The product is for individuals who find tax preparation complex and potentially risky. The ad addresses the purchase barrier of complexity by visually representing the confusion and potential pitfalls of tax preparation. The product aims to simplify the tax process and reduce the risk of errors. # Visual style The ad has a collage-style aesthetic, with torn paper tax forms and silhouettes arranged in a fragmented manner. The image treatment includes background removal and color grading to create a cohesive visual theme. The typography integration is minimal, with the focus on the visual elements to convey the message. The style is disruptive, contrasting with the typical clean and professional look of tax-related advertising, aiming to grab attention in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the complexity and potential risks of tax preparation, visually representing the confusion and potential pitfalls of tax filing through a collage of torn tax forms and warning signs. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used # Social proof - None used # Point of view - Brand: The entire image conveys the brand's perspective by highlighting the complexity and potential risks of tax preparation, while subtly positioning itself as a solution. # Storyline - The ad presents a collage of torn paper tax forms with silhouettes of people, creating a sense of fragmentation and complexity. This is from the brand's perspective, highlighting the confusing nature of tax preparation. - Yellow warning signs are interspersed throughout the collage, emphasizing the potential risks and pitfalls of tax preparation. This is from the brand's perspective, warning viewers about the dangers of incorrect tax filing. - The overall narrative conveys the message that tax preparation is complex and risky, but the brand offers a solution to simplify the process and avoid potential errors. This is from the brand's perspective, positioning itself as a reliable and trustworthy tax preparation service or software.

# Ad summary This image ad promotes Salesforce's AI-powered service solutions, highlighting how they transform service beyond business hours. The ad features two professionals working together on a laptop, suggesting collaboration and efficiency, and uses a friendly, approachable visual style with cartoon elements to convey a modern and innovative brand image. # Brand positioning Salesforce is presented as a modern, innovative technology company that specializes in AI-powered service solutions. The brand aims to occupy the space of a reliable partner that helps businesses transform their service capabilities, ensuring they extend beyond traditional business hours. The brand aligns with values of efficiency, collaboration, and technological advancement, positioning itself as a leader in the AI service industry. Salesforce pushes against the norm of limited service availability, offering solutions that ensure continuous support and improved customer experiences. The brand positioning is both functional, emphasizing performance and efficiency, and emotional, promoting a sense of reliability and innovation. # Product The featured product is Salesforce's AI-powered service solution, designed to transform service capabilities beyond business hours. This solution is for businesses looking to enhance their customer service and operational efficiency through artificial intelligence. The ad highlights the product's ability to extend service availability, ensuring continuous support. The USPs include AI-driven transformation and extended service hours. The ad shows two professionals collaborating on a laptop, indicating a use case in a modern office setting. The ad addresses the purchase barrier of limited service availability by showcasing how AI can provide round-the-clock support, making it a valuable investment for businesses aiming to improve customer satisfaction and operational efficiency. # Visual style The ad features a polished, studio-shot aesthetic with a blend of professional and cartoon elements. The visual motifs include a clean, modern office setting, collaborative interaction, and playful graphic overlays. The image treatment involves soft lighting, subtle color grading, and background removal to focus on the subjects. The typography is large and bold, integrated seamlessly into the design. The style contrasts with platform-native content by using a high-design approach, aiming to capture attention and convey a sense of professionalism and innovation. # Hooks Headline: How AI Transforms Service Beyond Business Hours # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of limited service availability during non-business hours. The headline, "How AI Transforms Service Beyond Business Hours," directly signals this frustration by highlighting the solution to extend service beyond traditional working hours. # Value propositions - AI transforms service # Benefits - Transforms Service Beyond Business Hours # Features - AI # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline "How AI Transforms Service Beyond Business Hours" is from the brand's perspective, highlighting the core value proposition of their AI-powered service solutions. - Customer: The image of two professionals collaborating on a laptop suggests the customer's perspective, showing how the product enhances teamwork and productivity in a real-world setting. # Storyline - The ad opens with a headline that introduces the core message: how AI transforms service beyond business hours. This is intended to immediately grab the viewer's attention and set the stage for the value proposition. The brand is telling this part of the story, highlighting the transformative power of its AI solutions. - The central image features two professionals working together on a laptop, smiling and engaged. This visual aims to convey collaboration, efficiency, and a positive work environment, suggesting that Salesforce's solutions enhance teamwork and productivity. The audience is experiencing this from an observer's perspective, seeing the product in action. - The inclusion of cartoon elements, such as the Salesforce logo character with sunglasses and the yellow stars, adds a touch of friendliness and modernity. This is intended to make the brand more approachable and appealing, particularly to a younger, tech-savvy audience. The brand is using these elements to reinforce its innovative and forward-thinking image.

# Ad summary This ad promotes a limited-time offer of 20% savings on Salesforce flagship products. It features a woman interacting with a phone, surrounded by icons representing Salesforce's various services, emphasizing the platform's comprehensive solutions for sales, marketing, service, and pro suite. # Brand positioning Salesforce is presented as a comprehensive platform offering a suite of flagship products designed to streamline and enhance business operations. The brand is positioned as a solution for various business needs, including sales, marketing, service, and professional suite management. The ad implies that Salesforce aims to occupy a space in the consumer's mind as a versatile and integrated solution, simplifying business processes and driving efficiency. The brand aligns with values of productivity, innovation, and customer-centricity, offering a functional approach to business management. # Product The ad promotes Salesforce's flagship products, which are presented as a suite of integrated solutions designed to address various business needs. These include tools for sales, marketing, service, and a professional suite. The products are intended for businesses looking to streamline their operations and improve efficiency. The ad highlights a limited-time offer of 20% savings on these products, addressing the purchase barrier of cost. The ad showcases the products being accessed and managed through a mobile phone, suggesting ease of use and accessibility on the go. The ad aims to convey that Salesforce's products are worth trying or buying because they offer a comprehensive and cost-effective solution for managing various aspects of a business. # Visual style The ad has a clean and modern visual style with a bright color palette of blues, greens, and oranges. The production quality is highly polished, with professional photography and graphic design. The image treatment includes background removal and color grading to create a cohesive and visually appealing composition. The typography is large and bold, making it easy to read and scan. The overall style is platform-native, designed to blend seamlessly into a social media feed. # Hooks Headline: Unlock 20% savings* # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may be facing challenges in managing their sales, marketing, service, and professional suite operations efficiently. The offer of 20% savings suggests that cost is a potential barrier to adopting Salesforce's solutions. # Value propositions - Unlock 20% savings on Salesforce flagship products # Benefits - 20% savings # Features - Salesforce flagship products # Call to action Claim offer # Social proof - None used. # Point of view - Brand: The top caption and the 'Claim offer' button are from the brand's perspective, promoting the offer and encouraging action. - Customer: The woman interacting with the phone and the surrounding icons representing Salesforce's services are from the customer's perspective, illustrating the ease of use and comprehensive nature of the platform. # Storyline - The ad opens with a limited-time offer of 20% savings on Salesforce flagship products, immediately grabbing the viewer's attention with a compelling incentive. This is told from the brand's perspective, aiming to create a sense of urgency and encourage immediate action. - The ad then shows a woman interacting with a phone, surrounded by icons representing Salesforce's various services (Sales, Marketing, Service, Pro Suite). This illustrates the platform's comprehensive nature and its ability to address multiple business needs. This is shown from the customer's perspective, demonstrating the ease of use and accessibility of the platform. - The ad concludes with a call to action to claim the offer, reinforcing the incentive and guiding the viewer towards conversion. This is told from the brand's perspective, driving the narrative towards a desired outcome.

# Ad summary This ad promotes Salesforce flagship products with a limited-time offer of 20% savings. It features a smiling woman interacting with a phone, surrounded by icons representing Salesforce products like Sales, Service, Marketing, and Pro Suite. The ad aims to attract customers with a clear offer and visually appealing design. # Brand positioning Salesforce is presented as a leading provider of flagship products designed to streamline and enhance business operations. The brand aims to occupy the space of a comprehensive solution for businesses looking to optimize their sales, marketing, service, and overall productivity. The brand aligns with values of efficiency, innovation, and customer-centricity, offering a suite of tools that cater to various business needs. Salesforce positions itself as a solution that simplifies complex processes, making it easier for businesses to manage their operations effectively. The brand positioning is both functional, offering tangible improvements in productivity and efficiency, and emotional, fostering a sense of empowerment and control for businesses. # Product The ad features Salesforce flagship products, which are a suite of business solutions designed to enhance sales, marketing, service, and overall productivity. These products include Sales, which helps manage customer relationships and sales processes; Service, which focuses on customer support and service management; Marketing, which aids in marketing automation and campaign management; and Pro Suite, which offers a comprehensive set of tools for managing various business operations. The products are designed for businesses of all sizes looking to streamline their operations and improve efficiency. The ad highlights a limited-time offer of 20% savings, addressing the purchase barrier of cost and making the products more accessible. The ad conveys that these products are worth trying or buying because they offer a comprehensive solution for managing and optimizing various aspects of a business. # Visual style The ad has a clean and modern visual aesthetic with a gradient background and clear product icons. The production quality is highly polished, suggesting a professional studio shoot. The visual motifs include circular outlines and a grid layout for the product icons. The image treatment involves background removal and subtle lighting effects. The typography is large and bold, enhancing scannability in the feed. The style is platform-native, designed to blend seamlessly into a social media environment. # Hooks Headline: Unlock 20% savings* # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Unlock 20% savings on Salesforce flagship products # Benefits - 20% savings # Features - Salesforce flagship products # Call to action Claim offer # Social proof - None used. # Point of view - Brand: The top caption, offer details, and call to action are all communicated from the brand's perspective to promote their products and encourage engagement. - Customer: The image of the smiling woman using the phone suggests a positive user experience from the customer's point of view. # Storyline - The ad starts by announcing a limited-time offer to grab the viewer's attention and create a sense of urgency. The brand is telling the audience about the offer to encourage immediate action. - The ad highlights a 20% savings on Salesforce flagship products to showcase the value proposition and encourage potential customers to consider the offer. The brand is emphasizing the financial benefit to incentivize purchase. - The ad features a smiling woman interacting with a phone, surrounded by icons representing Salesforce products, to create a relatable and visually appealing image. The customer is shown to be happy and engaged with the product, suggesting a positive user experience. - The ad includes a call to action to claim the offer, prompting the viewer to take the next step and engage with the brand. The brand is directly guiding the audience towards conversion.

# Ad summary This ad promotes Salesforce flagship products with a limited-time offer of 40% savings. It features a woman interacting with a smartphone, surrounded by icons representing different Salesforce products like Sales, Service, Marketing, and Pro Suite. The ad aims to attract users with a clear offer and easy access via a 'Claim offer' button. # Brand positioning Salesforce is presented as a leading provider of flagship products designed to streamline and enhance business operations. The brand is positioned as a comprehensive solution for various business needs, including sales, service, marketing, and professional suite functionalities. By offering a substantial discount, Salesforce aims to make its robust platform more accessible, emphasizing value and immediate savings for potential customers. The brand aligns with a functional approach, focusing on the tangible benefits and operational improvements its products offer, rather than emotional appeals. # Product The ad promotes Salesforce flagship products, which are software solutions designed to enhance various aspects of business operations. These products include tools for Sales (managing sales processes), Service (improving customer service), Marketing (automating and optimizing marketing campaigns), and Pro Suite (a comprehensive suite of professional tools). The products are intended for businesses looking to streamline their operations and improve efficiency. The ad highlights a limited-time offer of 40% savings, addressing the purchase barrier of cost. The visual elements suggest that these products are accessible and manageable via smartphone, emphasizing ease of use and on-the-go accessibility. # Visual style The ad features a clean and modern design with a bright color palette of blues, greens, and pinks. The production quality appears to be highly polished, with professional photography and graphic elements. The visual motifs include circular icons and a gradient background. The image treatment includes background removal and subtle lighting effects. The typography is large and bold, making the text easily scannable. The overall style is designed to be eye-catching and informative, fitting well within a social media feed. # Hooks Headline: Unlock 40% savings* on Salesforce flagship products # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the cost barrier of adopting Salesforce products by offering a significant discount. # Value propositions - Unlock 40% savings* on Salesforce flagship products # Benefits - 40% savings # Features - Salesforce flagship products - Sales - Service - Marketing - Pro Suite # Call to action Claim offer # Social proof - None used. # Point of view - Brand: The top caption and 'Claim offer' button are from the brand's perspective, announcing the offer and prompting action. - Customer: The woman using the smartphone represents the customer's perspective, showing how the products can be accessed and used. - Brand: The Salesforce logo is from the brand's perspective, reinforcing brand recognition. # Storyline - The ad starts by announcing a limited-time offer to grab the viewer's attention and create a sense of urgency. The brand is conveying this message to encourage immediate action. - The ad highlights a significant discount of 40% savings on Salesforce flagship products to showcase the value proposition. The brand is emphasizing the financial benefit to attract potential customers. - The ad features a woman interacting with a smartphone, surrounded by icons representing different Salesforce products, to demonstrate the platform's accessibility and ease of use. The customer is experiencing the product's interface and benefits. - The ad includes a 'Claim offer' button to prompt immediate action and facilitate the conversion process. The brand is directing the viewer to take the next step and explore the offer.

# Ad summary This ad features a cartoon robot and promotes lessons from real-world AI agent rollouts. The ad is designed to be visually appealing and informative, targeting individuals interested in AI and business solutions. # Brand positioning Salesforce is presented as a forward-thinking technology company that specializes in AI-driven business solutions. The brand is positioned as an expert in AI agent rollouts, offering valuable lessons and insights to its audience. The use of a friendly robot mascot and a clean, modern design suggests that Salesforce aims to make complex AI concepts accessible and approachable, promoting innovation and expertise in the tech industry. # Product The ad promotes access to lessons from five real-world AI agent rollouts. These lessons are designed to provide insights and guidance for businesses looking to implement AI solutions. The ad targets individuals and organizations interested in leveraging AI to improve their operations, offering practical knowledge and strategies. The lessons aim to address the challenges and complexities associated with AI implementation, positioning the product as a valuable resource for successful AI integration. # Visual style The ad features a clean, modern visual style with a gradient background and a cartoon robot character. The design is polished and professional, using bright colors and simple shapes to create an engaging and approachable aesthetic. The overall style is consistent with tech industry trends, aiming to convey innovation and expertise. # Hooks Headline: Lessons from Five Real-World AI Agent Rollouts # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenges and complexities associated with implementing AI solutions in real-world business environments. The phrase "Real-World AI Agent Rollouts" implies that the lessons are based on actual experiences, suggesting that the target audience may be facing difficulties in their own AI implementation efforts. # Value propositions - Learn from real-world AI agent rollouts to improve your business strategies. # Benefits - Lessons # Features - Real-World AI Agent Rollouts # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its expertise and offerings in AI solutions. # Storyline - The ad opens with the headline "Lessons from Five Real-World AI Agent Rollouts," immediately conveying the core message and value proposition. This is told from the brand's perspective, setting the stage for providing expert insights. - The visual of a friendly robot mascot is introduced, creating an approachable and engaging element. This is from the brand's perspective, aiming to make the complex topic of AI more accessible and appealing. - The Salesforce logo is displayed, reinforcing brand recognition and credibility. This is from the brand's perspective, solidifying its position as a trusted provider of AI solutions.

# Ad summary This ad highlights how Salesforce can solve Agentic AI's infrastructure challenge. The ad features a bright blue background with the Salesforce logo and a photo of two professionals working together on a laptop. A Salesforce mascot is also included in the ad. # Brand positioning Salesforce is presented as a leading technology company that provides solutions for businesses, specifically in the realm of AI infrastructure. The brand is positioned as a problem-solver, offering expertise and support to overcome challenges in the AI space. The inclusion of the Salesforce logo and mascot reinforces brand recognition and trustworthiness. The brand aims to occupy the space of a reliable and innovative partner for businesses seeking to optimize their AI infrastructure. # Product The ad promotes Salesforce's capabilities in solving Agentic AI's infrastructure challenges. The product is presented as a solution to complex AI infrastructure problems, offering expertise and support to businesses. The ad highlights Salesforce's ability to address specific challenges in the AI space, positioning it as a valuable partner for companies seeking to optimize their AI infrastructure. The product is designed for businesses looking to improve their AI capabilities and overcome technical hurdles. # Visual style The ad features a clean and professional visual style with a bright blue background and a modern office setting. The image is well-lit and features a mix of real-life people and a cartoon mascot. The overall aesthetic is designed to convey trustworthiness and expertise. # Hooks Headline: How to Solve Agentic AI's Infrastructure Challenge # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of Agentic AI's infrastructure challenge, highlighting the need for a solution to overcome technical hurdles in the AI space. "How to Solve Agentic AI's Infrastructure Challenge" # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing Salesforce's capabilities and expertise in solving Agentic AI's infrastructure challenges. # Storyline - The ad opens with a question: "How to Solve Agentic AI's Infrastructure Challenge," immediately framing the narrative around a specific problem. This is told from the brand's perspective, setting the stage for Salesforce to offer a solution and establish its expertise in the AI space. - The visual element of two professionals working together on a laptop suggests collaboration and problem-solving in a modern office environment. This is shown from the perspective of the brand, illustrating how Salesforce can help businesses overcome technical hurdles and optimize their AI infrastructure. - The inclusion of the Salesforce mascot adds a touch of personality and approachability to the brand, reinforcing brand recognition and trustworthiness. This is shown from the brand's perspective, highlighting Salesforce's commitment to providing innovative solutions and support to its customers.

# Ad summary This ad is for Salesforce and is about how and why engineering jobs must change. The ad features a man working on a laptop and a woman sitting next to him. # Brand positioning Salesforce is positioned as a thought leader in the tech industry, specifically in the realm of engineering jobs. The brand aims to occupy the space of innovation and forward-thinking within the consumer's mind. By addressing the need for change in engineering roles, Salesforce aligns with values of progress, adaptability, and expertise. The brand is presented as a company that not only understands the current landscape but also anticipates future trends, making it a valuable resource for professionals in the field. This positioning is functional, focusing on providing insights and solutions for the evolving demands of engineering jobs. # Product The ad promotes Salesforce's insights and thought leadership on the topic of engineering jobs. The product is aimed at professionals in the engineering field who are looking to stay ahead of industry trends and adapt to changing demands. The ad highlights the need for change in engineering roles, suggesting that Salesforce provides valuable information and resources to navigate this evolution. The ad addresses the purchase barrier of uncertainty and lack of direction by offering guidance and expertise. The ad is telling the viewer that Salesforce is a valuable resource for understanding and adapting to the changing landscape of engineering jobs, making it worth exploring for professional development and career advancement. # Visual style The ad has a modern and approachable visual style. The production quality is high, with a clean and well-lit image. The visual motifs include floating animated elements, such as the coffee mug and star, which add a playful touch. The image treatment includes background blurring and soft color grading, creating a warm and inviting atmosphere. The typography is clean and legible, and the overall design is well-balanced and visually appealing. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: How and Why Engineering Jobs Must Change # Funnel stage Top of funnel (Awareness) # Pain points The central frustration or problem the product is solving is the uncertainty and lack of direction in the evolving landscape of engineering jobs. The headline, "How and Why Engineering Jobs Must Change," signals this frustration by highlighting the need for change and implying that there is a lack of clarity on how to adapt. # Value propositions - Salesforce provides valuable information and resources to navigate the changing landscape of engineering jobs. # Benefits - Understanding the need for change in engineering roles - Guidance on navigating the evolution of engineering jobs # Features - Thought leadership - Insights on engineering jobs # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is conveying a message about the need for change in engineering jobs and positioning itself as a thought leader in the industry. # Storyline - The ad opens with a headline that poses a question about the need for change in engineering jobs. This is intended to grab the viewer's attention and introduce the topic of discussion. The brand is telling this part of the story to establish the main theme of the ad. - The ad features an image of two people working on laptops in a casual setting. This is intended to create a relatable and approachable image, suggesting that Salesforce is a company that understands the needs of modern professionals. The brand is telling this part of the story to convey a sense of connection and understanding with the target audience. - The ad includes the Salesforce logo in the top right corner. This is intended to reinforce brand recognition and associate the message with a trusted name in the industry. The brand is telling this part of the story to establish credibility and authority on the topic.

# Ad summary This ad promotes Salesforce's agentic enterprise solutions, targeting CIOs and other technology leaders. It uses a futuristic robot visual and a clear call to action to engage viewers and encourage them to explore the agentic enterprise concept. # Brand positioning Salesforce is presented as a forward-thinking technology leader, providing innovative solutions for modern enterprises. The brand aims to occupy the space of a trusted advisor and provider of cutting-edge technology, particularly in the realm of AI and automation. The cloud logo and futuristic robot imagery reinforce Salesforce's positioning as a leader in cloud-based solutions and advanced technology. The brand aligns with values of innovation, efficiency, and technological advancement, pushing against the norms of traditional, less agile enterprise solutions. The brand positioning is both functional (providing efficient solutions) and emotional (inspiring confidence in the future of enterprise technology). # Product The ad promotes the concept of an "Agentic Enterprise," which appears to be a technology solution or framework offered by Salesforce. The product is designed for CIOs and technology leaders looking to architect their enterprises for the future. The ad highlights the need for CIOs to adapt to new technological paradigms. The USPs are implied to be innovation, efficiency, and future-proofing the enterprise. The ad does not explicitly mention use occasions but implies that it is relevant for any enterprise looking to stay competitive and technologically advanced. The purchase barrier addressed is the fear of falling behind in technological innovation. # Visual style The ad features a clean, modern visual style with a focus on futuristic elements. The production quality is highly polished, with smooth gradients, crisp lines, and a 3D-rendered robot. The visual motifs include a gradient background, floating elements, and a clean layout. The image treatment includes color grading to enhance the blue tones and subtle lighting effects to add depth. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content, aiming to stand out in the feed with its high-design aesthetic. # Hooks Headline: Why CIOs Must Architect for the Agentic Enterprise # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of CIOs needing to stay ahead of technological advancements and adapt to new paradigms. "Why CIOs Must Architect for the Agentic Enterprise" signals the frustration of falling behind in innovation. # Value propositions - Architecting for the Agentic Enterprise ensures CIOs are prepared for the future of technology. - The Agentic Enterprise provides innovative solutions for modern enterprises. - The Agentic Enterprise offers efficient solutions for technology leaders. # Benefits - Future-proofing the enterprise - Innovation - Efficiency # Features - Agentic Enterprise # Call to action Activate Agent # Social proof - None used. # Point of view - Brand: The headline and call to action are presented from the brand's perspective, positioning Salesforce as a thought leader and solution provider. - External source: The futuristic robot visual is presented from an external perspective, illustrating the brand's vision of the future of enterprise technology. # Storyline - The ad opens with a question directed at CIOs, "Why CIOs Must Architect for the Agentic Enterprise," immediately framing the narrative around the needs and responsibilities of technology leaders. This is told from the brand's perspective, positioning Salesforce as a thought leader and solution provider. - A futuristic robot is shown floating in the center of the image, visually representing the concept of an "Agentic Enterprise" and adding a sense of innovation and technological advancement. This is shown from an external perspective, illustrating the brand's vision of the future of enterprise technology. - A button labeled "Activate Agent" is displayed, prompting the viewer to take action and learn more about the solution. This is told from the brand's perspective, encouraging engagement and driving traffic to Salesforce's resources.

# Ad summary This ad promotes Salesforce's Voice AI technology for call centers, highlighting its potential to reshape the industry. The ad features a smiling woman on a call, suggesting a positive and efficient call center environment. # Brand positioning Salesforce is presented as a forward-thinking technology company that is revolutionizing the call center industry with its Voice AI product. The brand is positioned as innovative and customer-centric, aiming to improve the efficiency and effectiveness of call centers. The brand aligns with values of technological advancement and improved customer experience, pushing against traditional call center models by offering AI-powered solutions. The brand positioning is functional, focusing on performance and efficiency. # Product The product being advertised is Salesforce's Voice AI, a technology designed to reshape call centers. It is implied that this product is for businesses looking to improve their call center operations and customer experience. The ad highlights the potential of Voice AI to transform the call center industry, suggesting that it offers a more efficient and effective way to manage customer interactions. The ad addresses the potential purchase barrier of technological adoption by showcasing a positive and approachable image of the technology in use. # Visual style The ad has a clean and modern visual style, with a bright color palette and a focus on positive imagery. The production quality is high, with a professional photograph of the woman and a well-designed layout. The visual motifs include the use of star shapes to add a touch of visual interest and the gradient background to create a sense of depth. The image treatment includes background blurring and color grading to enhance the overall aesthetic. The typography is large and bold, making the headline easy to read. The style is designed to be eye-catching and engaging, aiming to capture the viewer's attention in a busy social media feed. # Hooks Headline: How Voice AI Is Reshaping Call Centers # Funnel stage Top of funnel # Pain points None used. # Value propositions - Voice AI is reshaping call centers # Benefits - Reshaping Call Centers # Features - Voice AI # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline, "How Voice AI Is Reshaping Call Centers," is from the brand's perspective, highlighting the transformative potential of its technology. - Customer: The image of the smiling woman on a call represents the customer's perspective, suggesting a positive and efficient call center experience. # Storyline - The ad opens with a headline that declares, "How Voice AI Is Reshaping Call Centers," immediately establishing the topic and the transformative potential of the technology. The brand is telling the audience that Voice AI is revolutionizing the call center industry. - The image features a smiling woman on a call, creating a positive and relatable visual that suggests the technology enhances the call center experience. The customer is shown to be having a positive experience while using the product. - The Salesforce logo is displayed at the bottom, reinforcing the brand's association with the Voice AI technology. The brand is reinforcing its identity and association with the product.

# Ad summary The ad is designed to engage viewers with a question about the optimal allocation of free AI agents, presented in a simulated chat interface. It uses a relatable scenario of a user missing a game due to streaming issues to highlight the potential benefits of AI assistance in resolving technical problems and providing timely solutions. # Brand positioning Salesforce is presented as a forward-thinking technology company that is actively exploring and shaping the future of AI in customer service. The brand is positioned as innovative and customer-centric, aiming to provide solutions that enhance user experiences and address common technical frustrations. By posing a question about the optimal allocation of free AI agents, Salesforce is inviting engagement and positioning itself as a thought leader in the AI space, suggesting that it is at the forefront of developing and implementing AI solutions to improve customer interactions and problem-solving. # Product The ad promotes the concept of AI agents as a solution for customer service and technical support. The AI agents are presented as being capable of assisting users with technical issues, such as streaming problems, and providing timely solutions. The ad highlights the potential benefits of AI agents in resolving user frustrations and improving overall customer experience. The ad also addresses the potential purchase barrier of cost by asking how much free AI agents should be available. # Visual style The ad has a modern and clean visual style, with a gradient blue background and a translucent chat interface. The use of cartoonish AI agent avatars adds a playful touch, while the profile picture of a real person adds a sense of authenticity. The overall design is intended to be visually appealing and easy to understand, with a clear focus on the chat interface and the interaction between the AI agent and the user. # Hooks Headline: How Much Free Will Should AI Agents Have? # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the frustration of technical issues disrupting a user's ability to enjoy streaming content, as expressed by the user's statement: "My streaming app isn't working! I'm gonna miss the game!" # Value propositions - AI agents can provide personalized assistance and resolve technical issues, improving customer experience. - AI agents can provide timely solutions, ensuring users don't miss important events. # Benefits - Resolving technical issues - Improving customer experience - Providing timely solutions - Personalized assistance # Features - AI agents - Chat interface - Technical support - Personalized assistance # Call to action None used. # Point of view - Brand: The question "How Much Free Will Should AI Agents Have?" is presented from the brand's perspective, introducing the topic of AI in customer service. - Customer: The statement "My streaming app isn't working! I'm gonna miss the game!" is presented from the customer's perspective, highlighting a common technical frustration. - AI Agent: The statements "How can I assist you?" and "Here's how to fix that. But don't worry, the game starts at 2pm EST - you're 3 hours behind in California" are presented from the AI agent's perspective, demonstrating its proactive approach to helping users and providing solutions. # Storyline - The ad opens with a question posed by the brand: "How Much Free Will Should AI Agents Have?" This is intended to grab the viewer's attention and introduce the topic of AI in customer service from the brand's perspective. - The ad then transitions to a simulated chat interface, where an AI agent asks, "How can I assist you?" This is intended to demonstrate the AI agent's proactive approach to helping users from the AI agent's perspective. - A user responds, "My streaming app isn't working! I'm gonna miss the game!" This is intended to create a relatable scenario and highlight a common technical frustration from the customer's perspective. - The AI agent replies, "Here's how to fix that. But don't worry, the game starts at 2pm EST - you're 3 hours behind in California." This is intended to showcase the AI agent's ability to provide solutions and personalized assistance from the AI agent's perspective.