How Oribe Advertises on Meta

# Ad summary A multi-panel image ad demonstrates the Oribe Hair Care Touch-Up Styler being used on the go. The first panel shows the product being applied, the second shows the product in a purse with other personal items, and the third shows the product in the back pocket of a pair of jeans. # Brand positioning Oribe is presented as a luxury haircare brand focused on effortless, on-the-go hair maintenance. The brand’s products are positioned as a solution for maintaining style and elegance anytime, anywhere. The styling and packaging suggests a focus on simple luxury. The brand aligns itself with the lifestyles of sophisticated individuals who value convenience and style. The brand promotes the idea that one can maintain a polished appearance without sacrificing convenience. # Product The featured product is the Oribe Hair Care Touch-Up Styler, a hair styling product designed for on-the-go use. It is packaged in a slim, dark blue container that is easily portable. The product is shown being applied to smooth flyaways and style hair quickly. The ad highlights the product's convenience and portability, showcasing its ability to fit into a purse or back pocket. The advertised features include ease of use and travel-friendliness, suggesting it's an ideal solution for quick hair fixes while out and about. The product is for people who want to maintain a styled look without the fuss of traditional hair products and who need a convenient solution for managing their hair throughout the day. # Visual style The ad features a lifestyle aesthetic with a focus on portraying the product in everyday, relatable scenarios. The production quality appears polished but not overly stylized, suggesting an approachable yet upscale feel. The visual motifs include a grid layout in the background of the top right quadrant. The image treatment involves soft lighting and natural color grading, enhancing the product's appeal without heavy filters. The typography is clean and legible. The ad contrasts against the platform's native behaviors by adopting a clean, curated style that stands out from typical user-generated content, potentially increasing stop power in-feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer: The panel featuring a woman applying the product to her hair and the panel featuring the product in her pocket conveys the ease-of-use and portability of the product, focusing on the customer's direct experience and convenience. - Brand: The panel showcasing the product alongside other luxury accessories inside of a purse communicates the brand's vision of the product as a premium and essential accessory, positioning it within the context of a stylish, on-the-go lifestyle. # Storyline - The customer applies the Oribe Hair Care Touch-Up Styler to smooth flyaways and style their hair. This opening image shows the product in action and demonstrates how easily it can be incorporated into a beauty routine from the customer's POV. - The scene shifts to show the Oribe Hair Care Touch-Up Styler alongside other essential items in a purse, such as sunglasses, lipstick, and jewelry. This shows the product's portability and positions it as a must-have accessory from the brand's POV. - The customer places the Oribe Hair Care Touch-Up Styler in the back pocket of a pair of jeans. This highlights the product's travel-friendly size and reinforces its convenience for on-the-go use from the customer's POV.

# Ad summary This ad features a creator demonstrating how to use the Oribe SuperShine Smoothing Hair Balm stick to achieve a sleek and polished hair style. # Brand positioning Oribe is presented as a luxury haircare brand focused on achieving high-end, salon-quality results at home. The brand emphasizes simplicity and elegance through its minimalist packaging and the sleek, polished hairstyles achieved using the product. Oribe aligns with a sophisticated lifestyle, offering quick solutions that maintain a flawless appearance, as shown through the product's portability and ease of use for on-the-go touch-ups. This positioning pushes against the norms of complicated or time-consuming hair routines, aiming to occupy a space in the consumer's mind as a functional and high-performance product. # Product The Oribe SuperShine Smoothing Hair Balm is a hair styling product designed to smooth flyaways, control frizz, and add shine to the hair. It comes in a solid stick format, housed in a sleek, portable navy blue container. The balm is applied directly to the hair by swiping the stick along the hairline or other areas needing smoothing. The product is for individuals seeking a quick and convenient solution for maintaining a polished hairstyle, whether at home or on the go. Its USP is its solid, mess-free format, allowing for precise application and portability, addressing the common problem of messy or difficult-to-apply hair products. # Visual style The ad has a polished and minimalist aesthetic, with clean white backgrounds and clear lighting. The editing style includes quick cuts and split screens to show the product in various contexts. The production quality is high-end, giving a luxury feel to align with the brand's positioning. The pacing is moderate, with cuts timed to the music beats, enhancing the visual appeal and maintaining viewer engagement. # Hooks Visual: 00:00–00:01: Split screen. The left side shows a woman's lower body wearing black leather heeled boots walking on a gray surface. The right side shows another woman wearing jeans and square toe heels walking on the same surface. / 00:01–00:03: Mid shot of a woman wearing a white top and jeans with a gold buckle belt. The woman pulls a navy blue container from her right pocket. # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the frustration of dealing with flyaways and frizz, issues that detract from a polished, put-together look. # Value propositions - Convenient application due to the solid stick format # Benefits - Smooth flyaways - Control frizz - Add shine # Features - Solid stick format # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad conveys the brand's perspective by showcasing product features, benefits, and ease of use. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a product reveal. The frame is split to show the product in various contexts. One shot displays a woman wearing heeled black boots, and another woman wears jeans and black heels. This contrast suggests the product is versatile for different styles and occasions. - 00:02–00:06 00:02–00:06: The woman in the jeans pulls the Oribe Hair Balm out of her pocket. The frame splits again, and the woman in the leather dress is holding the product. The message here is about the product's portability and convenience, fitting easily into everyday life regardless of outfit or occasion. - 00:06–00:07 00:06–00:07: The women twist the bottom of the container to make the product come out. The frame then cuts to a model applying the hair balm to her hair. The message is about the product's simplicity and ease of use. - 00:07–00:16 00:07–00:16: The model is shown applying the balm to create a sleek hairstyle. The camera shows her slicking the product on the front and back of her head. The intent is to demonstrate the product's effectiveness in creating a polished look and controlling flyaways. - 00:16–00:20 00:16–00:20: The model is shown with short hair and is using the balm on the front and side of her hair to create the same slicked back look. This demonstrates the product's versatility for different hair lengths and styles.

# Ad summary This ad promotes Oribe's Supershine Radiance Kit as a complimentary gift with orders over $75. It features a close-up of the kit's packaging and products against a neutral background, emphasizing the brand's luxury aesthetic and incentivizing customers to purchase. # Brand positioning Oribe is presented as a luxury haircare brand, positioning itself in the premium market segment. The brand emphasizes sophistication and exclusivity, as seen through the minimalist presentation and high-quality product shots. Oribe differentiates itself by focusing on radiant shine and offering a sense of indulgence. The brand's association with exclusivity is reinforced by the offer of a complimentary gift with a minimum purchase, suggesting a focus on rewarding loyal customers and attracting those who value luxury. # Product The advertised product is the '3-Piece Supershine Radiance Kit,' offered as a complimentary gift with a $75+ order. The kit includes three different hair products, each packaged in dark blue tubes or bottles with gold lettering. These products are designed to enhance hair's radiance and shine. The ad addresses the purchase barrier by framing the kit as a bonus gift, incentivizing customers to meet the minimum order requirement to try the product. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is high, suggesting a studio-shot image with careful lighting to highlight the products' luxurious packaging. The image treatment includes subtle color grading, enhancing the blue tones and giving the scene a polished look. The typography is integrated seamlessly, with elegant fonts that complement the brand's sophisticated aesthetic. The overall style aims to convey a sense of luxury and exclusivity, inviting viewers to associate the brand with high-quality haircare. # Hooks Headline: Complimentary 3-Piece Supershine Radiance Kit # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - A free 3-Piece Supershine Radiance Kit incentivizes customers to make a purchase of $75 or more, offering a premium product as a bonus. # Benefits - Complimentary with $75+ order # Features - 3-Piece Supershine Radiance Kit # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand's perspective by promoting their product and offer, guiding the customer towards a purchase. # Storyline - The ad opens by stating the opportunity: the brand is offering a complimentary 3-Piece Supershine Radiance Kit. This is the brand communicating the main offer and highlighting the product's value as a free gift to incentivize a purchase. - The ad specifies the condition: This kit is available with a $75+ order. This clarifies the terms of the offer from the brand's perspective, setting the expectation for the customer. - The ad concludes with a call to action: Enter Code: SUPERSHINE. From the brand's point of view, this instructs the viewer on how to redeem the offer.

# Ad summary This ad introduces Oribe's Supershine Smoothing Wax Stick by displaying the product and its effects on different women’s hairstyles. # Brand positioning Oribe is presented as a luxury hair care brand. The brand focuses on quality and performance, promising to smooth, sculpt, and add shine to the hair, enhancing its overall appearance. The ad emphasizes the brand’s ability to deliver salon-quality results. # Product The Oribe Supershine Smoothing Wax Stick is a styling product designed to smooth, sculpt, and shine hair. It comes in a dark purple container with a net weight of 1.34 oz / 38 g. The product promises to eliminate frizz, add shine, and provide a sleek finish to various hairstyles. This product is for those looking to achieve a polished, professional look with ease. # Visual style The ad has a polished and high-end aesthetic, typical of luxury beauty commercials. The editing style uses static shots and smooth transitions. The production quality is high, with clean lighting and sharp focus. The pacing is consistent, with deliberate cuts that highlight key visuals. # Hooks Spoken: [Music playing] Text overlay: ORIBE Visual: 00:00–00:01: A woman with very long, straight, shiny brunette hair is facing away from the camera. She is wearing a black satin top. The background is a plain white wall. The camera is stationary and shows a medium shot. White sans-serif font overlay says "ORIBE." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The new Supershine Smoothing Wax Stick # Benefits - Smooth - Sculpt - Shine # Features - Supershine # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official perspective of the Oribe brand, showcasing its product and benefits. # Storyline - 00:00–00:01 The ad begins with a shot of a model's shiny, straight hair, immediately showcasing the product's potential results. This grabs the viewer's attention by displaying the desired outcome. - 00:01–00:02 The ad transitions to a product shot, highlighting the Oribe Supershine Smoothing Wax Stick. This introduces the specific product that can achieve the showcased hair results. - 00:02–00:03 The camera focuses on a model with a shiny, sculpted blonde bob, with the text "Smooth. Sculpt. Shine." layered over the image. This uses a model with a unique hairstyle to show the range of use of the product. - 00:03–00:04 The ad then shows a closeup of shiny brunette hair, reinforcing the advertised benefits with the same text overlay: "Smooth. Sculpt. Shine." This reemphasizes the key features of the product. - 00:04–00:05 The ad shows a red-haired model styling her hair, highlighting how the product fits into a daily routine. The close-up, glamorous shot of the model’s eye further elevates the luxurious feel of the brand. - 00:05–00:06 The ad displays a model with long, straight, shiny brunette hair, with text overlay "Introducing the new Supershine Smoothing Wax Stick." This announces the new product in a clear and straightforward manner. - 00:06–00:07 The ad concludes with another product shot, reinforcing the visual of the Oribe Supershine Smoothing Wax Stick. This leaves the viewer with a clear image of the product being promoted.

# Ad summary This ad features the Oribe Supershine Smoothing Wax Stick. It showcases the product being applied to the hair to smooth, sculpt, and add shine. The ad emphasizes its ability to smooth flyaways and frizz while providing a flexible hold. # Brand positioning Oribe is presented as a luxury hair care brand focused on high-performance products. The brand positioning is emotional, aligning with a lifestyle of sophistication and effortless style. The brand appears to push against the norms of basic, purely functional hair care, instead aiming for premium quality and experience. With its focus on smoothing, sculpting, and shine, the brand aims to occupy a space of refined beauty and professional-level results at home. # Product The featured product is the Oribe Supershine Smoothing Wax Stick, designed to smooth flyaways and frizz with flexible hold. The wax stick works by directly applying the wax to the hair, helping to sculpt and smooth the desired style. It is suitable for anyone looking to manage frizz and add shine. The product is presented as a solution for achieving a polished look without stiffness, offering a flexible hold. The ad highlights the product's ability to smooth hair and provide a sleek, sculpted style. The ad addresses the purchase barrier of achieving a professional finish at home. # Visual style The ad has a polished and high-end aesthetic, typical of luxury beauty commercials. The editing style features quick cuts to maintain a dynamic pace, complemented by static shots that allow for detailed product viewing. The production quality is high, with even lighting and a clean background, which emphasizes the product and its effects. The pacing is consistent, and the cuts are timed to the music, enhancing the overall viewing experience. # Hooks Text overlay: Smooth. Sculpt. Shine. Visual: 00:00–00:01: Close-up shot of a fair-skinned hand holding a dark blue Oribe Supershine Smoothing Wax Stick against a white background. The person is wearing a black top, and the shot focuses on the product label and the person's manicured nails. The camera is stationary. The lighting is bright and even, highlighting the product's texture and the Oribe logo. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of dealing with flyaways and frizz, suggesting that people want a solution for achieving sleek and polished hairstyles. # Value propositions - Flexible hold # Benefits - Smooth - Sculpt - Shine - Smoothes flyaways and frizz with flexible hold. # Features - Supershine Smoothing Wax Stick # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is from the brand’s perspective, showcasing the product and its features. # Storyline - 00:00–00:01 The Oribe Smoothing Wax Stick product is held in front of the camera, showcasing the packaging. - 00:01–00:02 00:01–00:02: The product is applied to smooth the hair and create a sleek style. Text overlay says, "Smooth. Sculpt. Shine." - 00:02–00:03 00:02–00:03: The final hair style is revealed, which is a smooth hair bun. This shows the finished result after the product has been applied. - 00:03–00:04 00:03–00:04: The product is again used on the hair to smooth. Text overlay says, "Introducing the new Supershine Smoothing Wax Stick." - 00:04–00:05 00:04–00:05: The product is again used on the hair to smooth the flyaways. Text overlay says, "Smoothes flyaways and frizz with flexible hold." - 00:05–00:06 00:05–00:06: The product is shown again. This focuses on the product and its packaging.

# Ad summary This ad shows a woman using a hair styling product. # Brand positioning This ad focuses on functional benefits, showcasing how the product helps straighten hair quickly and efficiently. # Product The product is a hair styling tool designed to straighten hair quickly. It features a sleek, black design and is shown being used on blonde hair to create a straight, smooth style. The ad addresses the desire for a quick and easy hair straightening solution. # Visual style The ad features a polished, commercial aesthetic with smooth transitions and close-up shots to highlight the product and its effects. The production quality is high-end, which supports the intended tone of demonstrating the product's effectiveness. # Hooks Visual: 00:00–00:02: Close-up shot of a woman's blonde hair being straightened with a hair styling tool. The tool is black and sleek, moving smoothly through the hair. The woman has a hair clip and earrings. The background is plain and neutral. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is showcasing the product. # Storyline - 00:00–00:02 The ad begins by showing the hair straightening product being used on a section of hair. - 00:02–00:04 Next, the ad shows the result on the hair.

# Ad summary The ad showcases Oribe's Eternal Curls Bundle, highlighting the products included and promoting the bundle as part of a purchase-based promotion. # Brand positioning Oribe is presented as a luxury brand focused on high-quality hair care. The brand aims to occupy the premium segment of the hair care market, aligning with values of exclusivity and sophistication. By associating itself with terms like 'Eternal' and 'Exclusive', the brand leans into the emotional aspect of luxury. Oribe distinguishes itself with its high-end product formulations and is visually consistent with its signature dark green and gold color palette. # Product The featured product is the Oribe Eternal Curls Bundle, designed for curly hair care. The bundle includes three distinct products, packaged in green and gold containers: two sample size treatments in rectangular pouches, a dropper bottle containing a hair oil or serum, and a hair cream or gel product in a jar. The products promise to help maintain and enhance curly hair. The purchase incentive is clearly laid out as receiving the exclusive bundle with a $100+ purchase. The ad also makes it easier to redeem this offer with a clear call out of the code 'ETERNAL'. # Visual style The ad has a polished, studio-shot aesthetic with a focus on product presentation. The visual motifs center around a clean, minimalist layout. Image treatment involves soft lighting and color grading to enhance the richness of the product's packaging. The typography is clean and legible, integrated seamlessly into the overall design. # Hooks Headline: Exclusive Eternal Curls Bundle # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Exclusive Eternal Curls Bundle # Benefits - None used. # Features - Curl Gelee - Curl Gloss # Call to action Enter Code: ETERNAL # Social proof - None used. # Point of view - Brand: The entire image functions as a promotional message directly from the brand, showcasing the product and special offer. # Storyline - The ad opens by presenting the 'Exclusive Eternal Curls Bundle' to grab the viewer's attention and immediately communicate the product line being promoted. The brand is telling the customer that this is an exclusive item. - The ad then layers the offer: 'With $100+ Purchase' immediately clarifies the conditions for acquiring the bundle. The brand is telling the customer how they can obtain the promoted product. - The ad introduces the products that comprise the bundle, positioned in the center of the frame against a plain background. The brand displays the bundle's contents, highlighting the products' luxury aesthetic. - Finally, the ad prompts viewers to 'Enter Code: ETERNAL', providing a straightforward call to action. This is a direct incentive from the brand to take advantage of this offer.

# Ad summary This ad promotes Oribe's Eternal Curl Bundle. It features a collection of hair products designed for curly hair and incentivizes purchase with a coupon code. The ad's clean, minimalist style and focus on premium hair care suggests a sophisticated target audience interested in luxury beauty products. # Brand positioning Oribe is presented as a luxury hair care brand, positioned for those seeking premium, high-quality products. The brand aligns with a lifestyle of sophistication and self-care, focusing on providing exclusive and top-tier solutions for hair. It appears to ignore the trend of simple or minimalist beauty brands, instead favoring a more elevated aesthetic and perceived exclusivity. This positioning caters to consumers willing to invest in high-end hair products for superior results. # Product The ad showcases Oribe's Eternal Curls Bundle, a collection of hair products designed to enhance and maintain curly hair. The bundle appears to include a serum or oil in a small dropper bottle, a curl-enhancing cream in a jar, and two single-use hair masks or treatments in packet form. The advertised bundle incentivizes the purchase with a coupon code. This offer could be addressing a price-related barrier to purchase by providing a discount to potential customers. # Visual style The ad has a polished, studio-shot aesthetic with a focus on luxury beauty. The visual motifs include a clean, minimalist layout, and high-quality product photography. The image treatment involves soft, diffused lighting, subtle color grading, and sharp focus on the products. The typography is clean and legible. The overall style conveys sophistication and exclusivity, enhancing the perceived value of the Oribe brand and its products. It is designed to catch the eye with its simplicity and elegance. # Hooks Headline: Exklusives Eternal Curls Bundle # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Exklusives Eternal Curls Bundle - Gutscheincode: ETERNAL # Benefits - None used. # Features - Curls Bundle # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is designed to promote the brand and its product, showcasing the bundle and its benefits from the brand's perspective. # Storyline - The image introduces Oribe's "Exklusives Eternal Curls Bundle", immediately telling the audience what is being offered. This is the brand communicating its core offering in a direct manner. - It then specifies "Ab einem Einkaufswert von 75€", clarifying that the bundle is available with a minimum purchase, which informs the audience of specific purchase conditions. This is the brand outlining the terms of the offer. - The ad includes a display of the Oribe Eternal Curls products, showing the exact items included in the bundle, providing a visual reference for the products being sold. This reinforces brand awareness. - Finally, the ad shares the coupon code "Gutscheincode: ETERNAL" as a clear incentive for purchase, prompting immediate action. The brand provides a direct call to action by sharing the coupon code.

# Ad summary A product ad for Oribe Gold Lust Nourishing Hair Oil. The ad showcases the product bottle and uses the copy 'The Icons' and 'The Gold Standard'. # Brand positioning Oribe positions itself as a luxury brand with a focus on high-quality hair care. The brand is conveyed as 'The Gold Standard', emphasizing premium quality and effective results. The brand leans into sophistication and elegance, with packaging and language designed to appeal to customers seeking top-tier hair treatments. This positions Oribe away from mass-market brands and towards a customer base that values luxury and high performance in their beauty products. # Product The featured product is Oribe Gold Lust Nourishing Hair Oil, designed to rejuvenate and nourish hair. This product caters to individuals looking for a premium hair care solution. As a nourishing hair oil, it is formulated to provide moisture and enhance the overall health and appearance of hair. The key selling point is its luxurious formulation and ability to deliver noticeable improvements, promising a 'Gold Standard' in hair care. The product is presented as a part of 'The Icons', suggesting it is a staple within Oribe’s range. # Visual style The ad has a polished, studio-shot production quality, emphasizing the luxury aesthetic of the product. The visual motif includes a clean, uncluttered layout with a focus on the product bottle. The image treatment involves soft lighting and color grading to enhance the gold tones of the hair oil. The typography is integrated strategically, using a combination of script and simple fonts to convey elegance and clarity. The style is high-design and aims to capture attention in-feed by presenting a sophisticated and premium brand image. # Hooks Headline: The Icons # Funnel stage Awareness # Pain points None used. # Value propositions - The Gold Standard: Implies top-tier quality and performance in hair care. # Benefits - Gold Lust - huile capillaire nourrissante # Features - Nourishing Hair Oil # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view is consistent throughout the ad, highlighting the brand's perspective on its premium product and its status as a gold standard in hair care. # Storyline - The image presents the Oribe Gold Lust Nourishing Hair Oil bottle, angled to showcase its luxurious design and labeling. This grabs the viewer's attention, emphasizing the product’s premium aesthetic. This is conveyed from the brand's perspective to set the tone for quality and sophistication. - Below the bottle, the text 'The Icons' is displayed in a script font, followed by the brand name 'Oribe' and the tagline 'The Gold Standard' in a clean, simple font. This highlights the product's status within the brand's collection, reinforcing its value and prestige. This information is conveyed by the brand to position the product as a leading choice.

# Ad summary This ad showcases Oribe's Dry Texturizing Spray as a 'classic' product that provides 'instant volume and texture'. # Brand positioning Oribe is presented as a luxury haircare brand, positioning itself as a high-end, sophisticated choice in the beauty market. The ad emphasizes the brand's status by showcasing its Dry Texturizing Spray as a 'classic' product, aligning with values of timeless quality and proven performance. The design and language create a sense of aspiration and exclusivity, suggesting the brand sits above category norms by offering both functional benefits (volume and texture) and emotional appeal (confidence in a trusted product). The brand aims to occupy the space of a reliable, premium, and timeless beauty solution. # Product The ad promotes Oribe Dry Texturizing Spray, which is described as the 'secret to instant volume and texture'. The spray is showcased in a tall, sleek, dark-colored bottle with gold accents and minimalist label design. The product is for anyone looking to add volume and texture to their hair. The ad highlights that it is a 'classic for a reason'. The spray format suggests easy application for on-the-go use. # Visual style The ad has a polished and luxurious aesthetic. The lighting highlights the product in a studio environment. The video uses static shots. The pace is slow and deliberate, emphasizing the product's quality and status. # Hooks Text overlay: 00:00–00:05 The secret to instant volume / 00:01–00:05 and texture? Dry Texturizing Spray. Visual: 00:00–00:03 A tall, sleek, black bottle with gold accents is centered on a gray surface against a dark gray-brown background. The brand's logo is visible on the bottle. A beam of light shines from the top, highlighting the mist coming out of the spray nozzle. The camera is static. # Funnel stage Top of funnel # Pain points None used. # Value propositions - Provides instant volume and texture via a dry texturizing spray. # Benefits - Instant volume and texture # Features - Dry Texturizing Spray # Call to action None used. # Social proof - The product is described as a 'classic for a reason' # Point of view - Brand 100% – The entire ad features the brand’s official voice, showcasing its product and associated claims. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a close-up of a black and gold bottle of Oribe Dry Texturizing Spray as the product sprays into the air. The text overlay poses a question about the product. - 00:05–00:09 00:05–00:09 The ad cuts to the same shot of the bottle. A text overlay identifies the product as a 'classic for a reason'.

# Ad summary This image ad showcases the Oribe Eternal Curls product line against a neutral-toned background. The ad aims to highlight the brand's dedication to providing elevated care for every curl, emphasizing luxury and sophistication in hair care. # Brand positioning Oribe positions itself as a luxury hair care brand, offering 'elevated care' for its customers. The brand aligns with values of sophistication, quality, and specialized hair care solutions. By focusing on the 'Eternal Curls' line, Oribe caters to those who prioritize maintaining and enhancing their natural curls. The brand seems to ignore the mass market approach, instead focusing on high-end products and premium ingredients, thus occupying a space in the market that values high-quality, specialized care. The brand positioning is both functional, delivering tangible results for curl care, and emotional, appealing to customers seeking a luxurious and confident hair care experience. # Product The ad features the Oribe Eternal Curls product line, designed to provide elevated care for all curl types. It includes several products in matching teal-colored packaging. The products shown are: the Oribe Curl Gelée for Shine & Definition, packaged in a jar; the Oribe Curl Gloss Hydrating Conditioner, packaged in a bottle; the Oribe Curl Silkening Crème, packaged in a tube; and the Oribe Curl Shaping Mousse, packaged in a bottle with a pump. These products work together to provide moisture, definition, and shine to curly hair. The ad aims to address common concerns for those with curly hair, such as frizz, lack of definition, and dryness. The language emphasizes that these products offer a solution to elevate the care of one's curls, suggesting a high-quality experience and result. # Visual style The ad has a highly polished, studio-shot aesthetic with soft, diffused lighting and a neutral color palette. The products are neatly arranged on a textured stone platform, enhancing the luxurious feel. The overall design emphasizes clean lines and minimalism to draw attention to the product line. The typography is integrated cleanly, complementing the sophisticated visual style. The style mimics high-end beauty campaigns, increasing scannability and stop power in the feed by signaling premium quality. # Hooks Headline: Eternal Curls # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the challenge of maintaining and enhancing natural curls, focusing on issues like frizz, lack of definition, and dryness. The product line offers solutions to these common curl-related frustrations. # Value propositions - Elevated care for every curl # Benefits - Shine - Definition - Intense Moisture - Tangle-Free - Soft Hold - Anti-Frizz - Smoothing - Flexible Hold - Activation - Detangling # Features - Curl Gelée for Shine & Definition - Curl Gloss Hydrating Conditioner Intense Moisture Tangle-Free - Curl Silkening Crème Soft Hold Anti-Frizz Smoothing Primer - Curl Shaping Mousse Flexible Hold Definition - Curl Priming Lotion Moisturizing Conditioner Activate & Define Detangles adds shine # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image communicates the brand's message of luxury and elevated care for curly hair through product display and tagline. # Storyline - The ad starts by showcasing the Oribe brand name to establish credibility and luxury, setting the tone for a premium hair care experience. The brand voice emphasizes its high-end positioning. - The ad then introduces the 'Eternal Curls' line, highlighting the specific range dedicated to curl care. This message is conveyed from the brand's perspective, focusing on the specialized nature of its product offerings. - The tagline 'Elevated care for every curl' communicates the core value proposition, emphasizing the brand's commitment to high-quality, inclusive care for all curl types. This message comes directly from the brand, reinforcing its dedication to specialized curl care solutions. - The arrangement of the product line visually reinforces the idea of a comprehensive curl care routine, further emphasizing the brand's dedication to providing a complete, luxurious hair care experience. The visual perspective is from the brand, displaying its product range and commitment to holistic curl care.

# Ad summary This ad showcases Oribe's Mirror Rinse Glass Hair Treatment. It emphasizes the product's ability to deliver glossy, glass-like shine and offers benefits like weightless hydration and detangling, all while presenting the product in a luxurious and aesthetically pleasing manner. # Brand positioning Oribe is presented as a luxury hair care brand focused on providing high-end treatments for achieving exceptional hair quality and appearance. The brand positions itself in the premium segment of the market, aligning with values of sophistication and tangible results. It emphasizes quality, performance, and an award-winning reputation, suggesting it stands out from typical drugstore brands and appeals to consumers seeking salon-level results at home. The brand's positioning is both functional (delivering specific hair improvements) and emotional (enhancing confidence through beautiful hair). # Product The Oribe Mirror Rinse Glass Hair Treatment is advertised as a luxurious hair product designed to impart a glossy, glass-like shine. The treatment immediately delivers luminous shine, provides weightless hydration and conditioning, and intensely softens and detangles hair. It's presented as an award-winning formula. The product is ideal for those looking to enhance their hair's shine and manageability with a lightweight formula. The ad addresses potential purchase barriers by highlighting the treatment's weightless nature, ensuring it won't weigh down the hair while still providing noticeable benefits. # Visual style The ad has a polished and high-end aesthetic with a clean and minimalist visual style. The editing is smooth with static shots and straightforward transitions, which conveys a sense of sophistication and luxury. The pacing is slow and deliberate, creating a calming effect. The audio-visual sync is maintained through the transitions that match the voiceover's rhythm, enhancing the ad's overall impact. # Hooks Text overlay: 00:00–00:05 / Unlock the Glossy, Glass-Like Shine / That’s Award-Winning for a Reason / Mirror Rinse Glass Hair Treatment Visual: 00:00–00:05 A glossy, navy blue bottle of Oribe Mirror Rinse is centered against a matching navy backdrop. The bottle sits on a rectangular prism. Text above the bottle reads “Unlock the Glossy, Glass-Like Shine That’s Award-Winning for a Reason Mirror Rinse Glass Hair Treatment.” To the right of the bottle is the ELLE 'Future of Beauty Winner 2024' logo. Below the bottle is the Oribe logo. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is dull, tangled hair that lacks shine and manageability. # Value propositions - Achieve salon-quality results at home with an award-winning formula that enhances shine without weighing hair down. # Benefits - Glass-like shine - Weightless hydration - Soft and detangled hair # Features - Immediately delivers luminous, glossy shine - Provides weightless hydration and conditioning - Intensely softens and detangles # Call to action None used. # Social proof - ELLE 'Future of Beauty Winner 2024' # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's features and benefits through professional visuals and descriptive text. # Storyline - 00:00–00:05 The product is introduced against a navy blue backdrop, highlighting its luxurious packaging and promising glossy, glass-like shine. - 00:05–00:13 The scene transitions to a close-up of a clear drop of product, emphasizing its purity and light texture, while claims highlight that it immediately delivers luminous, glossy shine, provides weightless hydration, intensely softens and detangles.

# Ad summary This ad showcases Oribe's Eternal Curls Polish & Protect Oil using facts and statistics to persuade the viewer to purchase the product. # Brand positioning Oribe is presented as a luxury haircare brand focused on high-quality ingredients and delivering exceptional results for various hair types, particularly curls. The brand aligns with a lifestyle of sophistication and self-care. The positioning emphasizes functional benefits like moisture and smoothness, alongside an emotional appeal of confidence in one's natural curls. # Product Oribe's Eternal Curls Polish & Protect Oil is a hair oil designed specifically for curly hair. The product claims to instantly lock in moisture, leave curls smooth and polished, and reduce breakage. The oil is packaged in a dark green bottle. It is intended for individuals with curly hair seeking to enhance its appearance and health, addressing common concerns such as dryness, frizz, and breakage. The product stands out for its blend of moisturizing, smoothing, and protective qualities. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the product. It features static shots, smooth transitions, and a neutral color palette, creating a sophisticated and high-end feel. The pacing is slow and consistent, allowing viewers to focus on the product and its benefits. There is no audio-visual sync. # Hooks Text overlay: 00:00–00:06 Eternal Curls Polish & Protect Oil / 00:00–00:06 95% / 00:01–00:06 Said instantly locks in moisture / 00:01–00:06 92% / 00:02–00:06 Said instantly leaves curls smooth and polished / 00:03–00:06 89% / 00:03–00:06 Said curls feel less prone to breakage / 00:00–00:06 ORIBE Visual: 00:00–00:06: A white background displays two dark green bottles of Oribe Eternal Curls Polish & Protect Oil. One bottle stands in the foreground, while the other is slightly behind it. The cap of the front bottle sits to the left. The camera is static. Onscreen text appears: "Eternal Curls Polish & Protect Oil." Then, additional text overlays appear, highlighting statistics: "95% Said instantly locks in moisture," "92% Said instantly leaves curls smooth and polished," and "89% Said curls feel less prone to breakage." # Funnel stage Consideration # Pain points The ad aims to solve common frustrations associated with curly hair, such as dryness, lack of smoothness, and breakage. "89% Said curls feel less prone to breakage" # Value propositions - Polish & Protect Oil for curls, based on consumer statistics, is proven to provide significant improvements in curl health. # Benefits - Locks in moisture - Leaves curls smooth and polished - Curls feel less prone to breakage # Features - Polish & Protect Oil - Locks in moisture - Leaves curls smooth and polished - Curls feel less prone to breakage # Call to action None used. # Social proof - 95% Said instantly locks in moisture - 92% Said instantly leaves curls smooth and polished - 89% Said curls feel less prone to breakage # Point of view - Brand 100% – The ad showcases the brand and product benefits using text overlays and product visuals, presenting information directly from the brand's perspective. # Storyline - 00:00–00:06 The Oribe Eternal Curls Polish & Protect Oil is displayed on a white surface with text overlay stating its key benefits.

# Ad summary This ad is for Oribe's Eternal Curls hair product line. The ad showcases different products in the line as well as a model with curly hair. # Brand positioning Oribe is presented as a luxury hair care brand focused on providing elevated care for curls. The brand aligns with a sophisticated and elegant lifestyle, emphasizing high-quality and specialized products for curly hair. The brand avoids comparisons and focuses on its unique positioning within the premium hair care market. # Product The advertised product is the Eternal Curls line by Oribe, designed for individuals with curly hair. The line includes several products: the Eternal Curls Cleansing Crème, and the Eternal Curls Polish & Protect Oil. The Cleansing Crème offers gentle cleansing while maintaining moisture. The Polish & Protect Oil provides smoothing and protection. These products aim to address the specific needs of curly hair, offering care, protection, and enhancement of natural curls. The focus is on providing elevated care for every curl, promoting healthy and beautiful curls. # Visual style The ad has a polished and high-end aesthetic, with a clean and minimalist visual style. The editing style features static shots and smooth transitions, creating a luxurious feel. The production quality is high, suitable for a commercial. The pacing is slow and consistent, emphasizing the elegance of the product. # Hooks Text overlay: ORIBE / Eternal Curls / Elevated care for every curl Visual: 00:00–00:01: A group of teal-colored Oribe Eternal Curls hair products, including bottles and tubes, are arranged on a multi-tiered display made of marble and light-colored stone. The background is a solid light gray color. The camera is stationary and at eye level. The products are well-lit, highlighting their textures and shapes. / 00:01–00:02: A young Black woman with curly hair sits at a white table. She is wearing a brown, one-shoulder dress, gold earrings, and a gold bracelet. Her expression is neutral. In the background is a white wall and a painting. The Oribe Eternal Curls Polish & Protect Oil sits on the table next to her. The camera is stationary and at eye level. The lighting is soft and diffused. / 00:02–00:03: A close-up shot of the Oribe Eternal Curls Polish & Protect Oil bottle. The bottle is teal-colored with gold text. A drop of oil is shown dripping from the bottle. The background is a solid white color. The camera is stationary. The lighting is bright and focused on the bottle. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Eternal Curls line offers specialized and elevated care for curly hair, promoting healthy and beautiful curls. # Benefits - Elevated care for every curl - Gentle cleansing - Maintains moisture - Smoothing - Protection # Features - Eternal Curls Cleansing Crème - Eternal Curls Polish & Protect Oil # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official brand perspective, showcasing the product and its benefits. # Storyline - 00:00–00:01 The ad begins with a product shot of all the products in the Oribe Eternal Curls product line on a marble surface. - 00:01–00:02 00:01–00:02: The ad shifts to a shot of a woman with curly hair, implying that the product is designed for people with natural curls. - 00:02–00:03 00:02–00:03: The ad then zooms in on the Oribe Eternal Curls Polish & Protect Oil, showcasing the bottle and product. - 00:03–00:04 00:03–00:04: The ad shows three bottles of Oribe Eternal Curls Cleansing Crème. - 00:04–00:05 00:04–00:05: The ad returns to a product shot of all the products in the Oribe Eternal Curls product line.

# Ad summary The ad highlights Oribe's collection of hair products, emphasizing their status as iconic, timeless formulas with proven performance. # Brand positioning Oribe is presented as a luxury haircare brand that offers timeless and proven formulas. The ad emphasizes sophistication and high performance, positioning Oribe as a leader in the haircare market. The brand focuses on providing effective solutions, conveying quality and long-lasting results. Oribe seeks to occupy a space in the consumer's mind as a provider of high-end, reliable haircare, aligning with values of timeless beauty and proven effectiveness. The brand avoids following trends, focusing instead on consistent and dependable results. # Product The ad showcases Oribe's range of haircare products, including the Hair Alchemy Treatment Serum and Gold Lust Nourishing Hair Oil. The Hair Alchemy line is designed to fortify and treat hair, while the Gold Lust oil provides nourishment. These products are presented as solutions for maintaining healthy and beautiful hair. The focus is on their timeless formulas and proven performance, emphasizing their effectiveness and reliability. The products are aimed at consumers who seek high-quality, luxury haircare that delivers consistent results. # Visual style The ad has a polished and luxurious aesthetic with a focus on clean product shots. The editing style is simple with static shots and smooth transitions. The production quality is high-end, reflecting the brand's premium positioning. Visual motifs include centered product framing and neutral backgrounds. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:06 The Icons / 00:00–00:06 ORIBE / 00:00–00:06 Timeless formulas. / 00:00–00:06 Proven performance. Visual: 00:00–00:01: The shot features multiple bottles of Oribe Hair Alchemy Fortifying Treatment Serum lined up against a neutral background. The bottles are beige with a decorative emblem on the front. The text "The Icons" is overlaid in a script font, with "ORIBE Timeless formulas. Proven performance." below in a serif font. The lighting is soft and diffused. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Timeless formulas that offer consistent, reliable performance. # Benefits - Effective haircare solutions - Consistent results # Features - Timeless formulas - Proven performance # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the Oribe brand, showcasing product claims and demos with scripted lines. # Storyline - 00:00–00:01 The ad opens with a shot of Oribe Hair Alchemy products lined up. - 00:01–00:02 The shot transitions to a collection of Oribe products grouped together. - 00:02–00:03 The shot changes to Oribe Gold Lust Nourishing Hair Oil bottles. - 00:03–00:04 The sequence repeats back to the Oribe Hair Alchemy products. - 00:04–00:05 The ad continues with the collection of Oribe products grouped together. - 00:05–00:06 The ad shows the Oribe Gold Lust Nourishing Hair Oil bottles once more.

# Ad summary This image ad for Oribe hair product features a model holding the Dry Texturizing Spray. The creative emphasizes the brand's iconic status with the headline "The Icons" and tagline "An Icon For a Reason." # Brand positioning Oribe is positioned as a luxury hair care brand, associating itself with the concept of 'iconic' status. This positions Oribe's products as highly desirable and classic staples. The brand aligns with a high-end, sophisticated lifestyle, suggesting that its products are not just functional but also elevate the user's overall image and style. By calling its products 'icons,' Oribe subtly elevates the brand above common or budget brands, as well as brands that focus on hair repair rather than style. # Product The product is Oribe Dry Texturizing Spray, a hair styling product designed to add texture and volume to hair. The packaging is a tall, slender, dark bottle with intricate gold designs. The ad implies that the product is for those seeking a polished and stylish look. The ad focuses on the product's status as an 'icon' rather than its specific functional benefits, suggesting it is a must-have item for achieving a certain level of style. # Visual style The ad has a polished, high-quality aesthetic with a focus on simplicity and elegance. The image treatment includes soft lighting and subtle color grading to create a sophisticated and timeless look. The typography is clean and legible, reinforcing the brand's high-end image. The overall style is designed to be easily scannable and eye-catching in a social media feed, emphasizing the brand's iconic status through a refined visual presentation. # Hooks Headline: The Icons # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Dry texturizing spray # Call to action None used. # Social proof - None used. # Point of view - Brand: Appears throughout the ad in the form of the product, brand name, and overall messaging to emphasize the iconic status and desirability of Oribe products. # Storyline - The ad highlights the iconic status of Oribe products. The brand is communicating the message that Oribe products are so good and recognizable that they can be called icons, a message that is reinforced by the ad's visuals and text, creating a cohesive brand identity. - The ad presents the Oribe Dry Texturizing Spray. The brand is suggesting this product is a classic and essential styling item for achieving a sophisticated look. They are promoting a sense of desirability and aspiration by associating the product with a recognizable brand. - The bottom text emphasizes the idea that Oribe is an icon for a reason. The brand is giving context for their slogan, insinuating that there is a good reason for the brand being a classic and desirable choice.

# Ad summary This ad showcases Oribe's Dry Texturizing Spray. The ad features a woman with wavy blonde hair using the product to add volume and texture to her hair. The ad emphasizes the product's ability to create a tousled, effortless look. # Brand positioning Oribe is presented as a luxury haircare brand focused on delivering high-performance products that create effortless, salon-quality results. The brand aligns with a lifestyle of sophistication and confidence, offering products that enhance natural beauty with a touch of glamour. Oribe positions itself against ordinary haircare by emphasizing premium ingredients and innovative formulas, aiming to occupy the space of high-end, professional-grade styling for consumers who value quality and effortless style. # Product Oribe Dry Texturizing Spray is a styling product designed to add volume, texture, and hold to hair. The spray is packaged in a sleek, black and gold aerosol can. It is formulated to create a tousled, effortless look without stiffness or stickiness. The product is for anyone looking to enhance their hair's natural texture and achieve a polished yet undone style. The ad highlights the product's ability to provide lift, definition, and a touchable finish, making it ideal for creating versatile hairstyles with ease. # Visual style The ad has a polished, high-end aesthetic with a focus on showcasing the product and its results. The editing style is smooth with static shots and slow zooms. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate tempo that allows viewers to appreciate the details of the product and its application. The visuals are timed to the music, enhancing the overall viewing experience. # Hooks Visual: 00:00–00:01: Close-up shot of a black Oribe Dry Texturizing Spray can with gold line art on a gray background. The can is held by a hand with a neutral manicure. / 00:01–00:03: A woman with wavy blonde hair, fair skin, and light pink lipstick sprays the Oribe Dry Texturizing Spray into her hair. She is wearing a black blazer and gold hoop earrings. The background is gray. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the desire for effortless, stylish hair without stiffness or stickiness. # Value propositions - Achieve salon-quality results at home with a product that enhances natural beauty and provides a touchable finish. # Benefits - Adds volume - Adds texture - Creates a tousled, effortless look # Features - Dry texturizing spray # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits through a demonstration. # Storyline - 00:00–00:01 The video begins with a close-up of the Oribe Dry Texturizing Spray can, establishing the product being advertised. This sets the stage for the demonstration of its use and benefits. - 00:01–00:05 A woman sprays the product into her hair, demonstrating its application. This shows the product in action and how it is used to achieve the desired effect. - 00:05–00:07 The camera zooms in on the woman's hair, showcasing the added texture and volume. This highlights the immediate results of using the product. - 00:07–00:09 The woman turns to face the camera, displaying her styled hair. This provides a final look at the finished result, emphasizing the product's ability to create a polished yet effortless style.

# Ad summary This ad showcases Oribe's Gold Lust Dry Heat Protection Spray. The video features a woman with long, dark hair using the product before styling her hair with a blow dryer and round brush. The ad emphasizes the product's ability to protect hair from heat damage while maintaining a sleek and healthy look. # Brand positioning Oribe is presented as a luxury haircare brand, focusing on high-quality products that protect and enhance hair health. The brand aligns with a lifestyle of sophistication and self-care, emphasizing the use of premium ingredients and advanced formulations. Oribe positions itself as a provider of professional-grade products for at-home use, pushing against the norms of basic, mass-market haircare. The brand positioning is both functional, offering heat protection, and emotional, promoting confidence and a polished appearance. # Product Oribe Gold Lust Dry Heat Protection Spray is a product designed to protect hair from heat damage caused by styling tools. The spray is applied to dry hair before using heat-styling tools like blow dryers. It is formulated to shield hair from high temperatures, preventing breakage and maintaining hair's overall health and shine. The product is for individuals who frequently use heat styling and want to protect their hair while achieving a sleek, polished look. The ad highlights the product's ability to provide heat protection without weighing the hair down or leaving a residue, making it worth trying for those concerned about heat damage. # Visual style The ad has a polished, clean aesthetic with bright, even lighting and a white background. The editing style is smooth with static shots and minimal transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, focusing on clear product demonstration and results. # Hooks Visual: 00:00–00:01: A hand with light pink nails and a gold ring holds a black and white Oribe Gold Lust Dry Heat Protection Spray bottle against a white background. The camera zooms in slightly on the bottle. / 00:01–00:03: A woman with long, dark hair and gold hoop earrings sprays the Oribe Gold Lust Dry Heat Protection Spray onto her hair. She is wearing a cream-colored top with gold stripes. The background remains white. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of heat damage caused by styling tools, which can lead to breakage and unhealthy-looking hair. # Value propositions - Heat protection for maintaining hair health and shine # Benefits - Protects hair from heat damage # Features - Dry Heat Protection Spray # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user demonstrating the product and its benefits. # Storyline - 00:00–00:01 The video begins with a close-up of the Oribe Gold Lust Dry Heat Protection Spray bottle, immediately introducing the product. - 00:01–00:04 The focus shifts to the application of the spray on long, dark hair. This demonstrates the product in use and its ease of application. - 00:04–00:07 The woman then uses a blow dryer and round brush to style her hair, showcasing how the product integrates into a typical styling routine. - 00:07–00:09 The final shot shows the woman looking directly at the camera, displaying her styled hair and implying the positive results of using the product.

# Ad summary This ad showcases Oribe's Hair Alchemy Fortifying Treatment Serum. The ad features a woman applying the serum to her hair, highlighting its ability to fortify and treat hair. # Brand positioning Oribe is presented as a luxury hair care brand, focusing on fortifying and treating hair with its Hair Alchemy collection. The brand aligns with a lifestyle of sophistication and self-care, emphasizing high-quality ingredients and effective results. Oribe positions itself in the premium market, offering specialized treatments for hair health and beauty. The brand's positioning is both functional, with its focus on fortifying and treating hair, and emotional, appealing to consumers who value luxury and self-care. # Product The featured product is Oribe's Hair Alchemy Fortifying Treatment Serum, designed to fortify and treat hair. The serum is presented as a solution for hair in need of strengthening and revitalization. The ad showcases the serum being applied to wet hair, suggesting it is used post-shower. The serum's texture is highlighted as it is squeezed from the bottle, emphasizing its luxurious feel. The ad implies that the serum addresses the barrier of hair damage by providing a fortifying treatment. # Visual style The ad has a polished and clean aesthetic with a focus on showcasing the product and its application. The editing style is smooth with static shots, creating a calm and luxurious feel. The production quality is high-end, supporting the brand's premium positioning. The pacing is consistent, with a moderate tempo that allows viewers to focus on the product and its benefits. The audio-visual sync is subtle, with the music complementing the visuals. # Hooks Visual: 00:00–00:02: A close-up shot shows a stack of Oribe Hair Alchemy products, including the Fortifying Treatment Serum. The products are light yellow and arranged in a tower formation against a beige background. The camera is stationary, providing a clear view of the product packaging and branding. # Funnel stage Consideration # Pain points The ad implies that the pain point is hair that needs strengthening and revitalization. # Value propositions - The Hair Alchemy Fortifying Treatment Serum is a luxurious treatment designed to strengthen and revitalize hair. # Benefits - Treat hair # Features - Fortifying Treatment Serum # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user demonstrating the application and results of the hair serum. # Storyline - 00:00–00:02 The ad opens with a stack of Oribe Hair Alchemy products, showcasing the brand's range and aesthetic. - 00:02–00:03 A hand picks up the Oribe Hair Alchemy Fortifying Treatment Serum bottle, highlighting the product. - 00:03–00:04 The serum is squeezed from the bottle, demonstrating its texture and consistency. - 00:04–00:05 A woman rubs the serum between her hands, preparing to apply it to her hair. - 00:05–00:07 The woman applies the serum to her wet hair, focusing on the ends and mid-lengths. - 00:07–00:08 The woman runs her fingers through her hair, showcasing the serum's distribution and effect. - 00:08–00:10 The woman looks directly at the camera, presenting her styled and treated hair.

# Ad summary This ad showcases Oribe's Gold Lust Nourishing Hair Oil. The ad features a woman applying the oil to her hair, highlighting its ability to add shine and smoothness. # Brand positioning Oribe is presented as a luxury hair care brand, emphasizing high-quality ingredients and visible results. The brand aims to occupy a premium space in the consumer's mind, aligning with values of sophistication and effective hair care. The brand positioning is both functional, promising nourishment and shine, and emotional, offering a sense of luxury and confidence. # Product Oribe Gold Lust Nourishing Hair Oil is a hair care product designed to nourish and add shine to hair. The oil is dispensed via a pump and applied to the hair to smooth and enhance its appearance. The product is for individuals seeking to improve the health and look of their hair, providing a luxurious treatment that delivers visible results. The ad highlights the oil's ability to impart a healthy shine and smooth texture to the hair. # Visual style The ad has a polished, high-end aesthetic with a focus on showcasing the product and its results. The editing style is smooth with static shots and slow zooms. The production quality is high, giving a commercial feel. The pacing is consistent, with a focus on clear visuals and product demonstration. # Hooks Visual: 00:00–00:02: Close-up shot of a dark-colored Oribe Gold Lust Nourishing Hair Oil bottle against a tan background. A hand with light skin and a gold ring opens the bottle. The camera is stationary, focusing on the product and the action of opening it. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Luxurious hair care for healthy, beautiful hair # Benefits - Adds shine - Smooths hair # Features - Nourishing hair oil # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits through visuals and product demonstrations. # Storyline - 00:00–00:02 The ad opens with a close-up of the Oribe Gold Lust Nourishing Hair Oil bottle, focusing on its luxurious packaging. This is intended to immediately establish the product as high-end and desirable. - 00:02–00:03 The camera zooms in as a hand presses the pump, dispensing the oil. This highlights the product's texture and ease of use. - 00:03–00:04 The oil is shown dripping into the palm of a hand, emphasizing its consistency and richness. - 00:04–00:06 The camera returns to a close-up of the bottle, reinforcing the brand and product name. - 00:06–00:10 The ad transitions to a woman running her fingers through her shiny, smooth hair, showcasing the results of using the oil. This is intended to demonstrate the product's effectiveness and appeal to the viewer's desire for healthy, beautiful hair.