How Once Upon a Farm Advertises on Meta

# Ad summary This ad showcases the Once Upon a Farm Smart Wheels snack bars, highlighting the new Pineapple & Greens flavor. The ad features a vibrant, playful aesthetic, aiming to appeal to parents looking for healthy snacks for their toddlers. # Brand positioning Once Upon a Farm is presented as a provider of organic, nutritious snacks for toddlers, specifically positioning itself as a health-conscious option with no added sugar. The brand emphasizes simplicity and natural ingredients, aiming to occupy a space in the consumer's mind as a trusted source of wholesome, convenient snacks. The brand promotes a healthy lifestyle for young children, aligning with values of natural eating and brain development. The brand ignores category norms of sugary kids snacks, offering a nutritious alternative. The brand positioning is functional, focusing on the health benefits and organic ingredients, and emotional, appealing to parents' desires to provide the best for their children. # Product The featured product is the Once Upon a Farm Smart Wheels Organic Toddler Soft-Baked Bar in Pineapple & Greens flavor. It is a soft-baked bar shaped like a wheel, designed for toddlers. The product contains no added sugar and includes zinc to help support brain health. The bars are made with organic ingredients and are individually wrapped for convenience. The ad highlights the new flavor and the nutritional benefits, emphasizing that it is a healthy and delicious snack option for toddlers. It comes in a pack of five, and the packaging features a school bus design, which makes it attractive to children. # Visual style The ad features a bright and playful aesthetic, using a light blue background and vibrant product packaging to appeal to parents and children. The editing style includes quick cuts to maintain a fast pace, and static shots to highlight product details. The production quality is polished, with clear visuals and professional-looking text overlays. The visual motifs include a consistent use of bright colors and close-up shots of the product. The pacing is quick, with cuts timed to the upbeat music. # Hooks Text overlay: 00:00–00:01 / NEW FLAVOR! Visual: 00:00–00:01: A close-up shot of an orange box of Once Upon a Farm Smart Wheels Pineapple & Greens snack bars is displayed against a light blue background. The box features images of a school bus, pineapple, and greens. Text overlay reads "NEW FLAVOR!" in white, bold font. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of parents struggling to find healthy, convenient snacks for their toddlers that are also appealing and nutritious. # Value propositions - Convenient and nutritious snack - Healthy choice for parents who want the best for their children - Supports brain development with added zinc - Made with organic ingredients and no added sugar, making it a guilt-free choice # Benefits - Healthy snack option for toddlers - Supports brain health - No added sugar - Organic ingredients # Features - Organic Toddler Soft-Baked Bar - Pineapple & Greens Flavor - No Added Sugar - Zinc helps support brain health # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's official voice, highlighting product features and benefits through visuals and text overlays. # Storyline - 00:00–00:01 The box of Once Upon a Farm Smart Wheels, Pineapple & Greens flavor is shown on a blue background with the text overlay NEW FLAVOR! - 00:01–00:02 The camera zooms in to show the side of the box, revealing the nutritional information. - 00:02–00:03 The box tips over, and the individual snack bars spill out, followed by one being unwrapped to reveal a single snack bar shaped like a wheel. A text overlay reads Pineapple & Greens Smart Wheels. - 00:03–00:06 The camera zooms in on the snack wheel, and the text overlay reads Zinc helps support brain health. - 00:06–00:10 The snack wheel moves over to show the entire box of snack bars, a single bar wrapper, and the brand logo.

# Ad summary Ad showcasing Once Upon a Farm organic fruit and veggie blends, with a 20% discount on Carter's Big Kid Favorites. # Brand positioning Once Upon a Farm positions itself as a provider of organic and nutritious food for children, focusing on fruit and vegetable blends. The brand highlights its commitment to using simple, recognizable ingredients. With a focus on health and convenience, Once Upon a Farm caters to parents seeking easy and nutritious options for their children, fitting into a premium segment of the baby and toddler food market. # Product The ad features Once Upon a Farm's organic fruit and veggie blends and apple sauce. These are packaged in squeezable pouches, designed for easy consumption by children. The pouches come in multiple flavors, including fruit and veggie blends with blueberry and apple sauce with cinnamon. The pouches are designed for convenience, portability, and direct consumption. The ad highlights the product's organic nature, with ‘NO ADDED SUGAR’ highlighted on the packaging. The ad promotes a 16-pack of "Carter's Big Kid Favorites." # Visual style The ad has a bright and playful visual style, with a light green background and faded fruit outlines creating a friendly and approachable vibe. The product pouches are prominently displayed. The image is well-lit, enhancing the appeal of the product and offer. The overall design is clean and simple, aimed at capturing attention quickly. # Hooks Headline: 20% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the parents' need for convenient, healthy snacks for children, eliminating the inconvenience of preparing meals or snacks while assuring a nutritious composition. # Value propositions - 20% off discount - Affordable price of $59.18 for a 16-pack - Limited-edition pouch cooler # Benefits - Healthy snack option for children - Easy to consume - Nutritious # Features - Organic fruit and veggie blends - Apple sauce - Convenient pouch packaging - NO ADDED SUGAR # Call to action None used. # Social proof - None used. # Point of view - Brand: All copy and visuals present the brand's point of view, highlighting the product benefits and promotional offer, aiming to persuade viewers to purchase. # Storyline - The ad opens by announcing a discount of “20% OFF” on “Carter's Big Kid Favorites”, catching the viewer's attention with savings on a popular product. This promotion message is conveyed from the brand's perspective to encourage viewers to take advantage of the deal, highlighting an immediate value proposition that incentivizes a purchase decision. - The ad then displays multiple pouches of Once Upon a Farm's organic fruit and veggie blends and apple sauce, showcasing the variety and health-focused nature of the products. This selection of items are being shown from the brand's point of view and helps the viewers to associate Once Upon a Farm with organic and convenient nutrition. - The ad ends by displaying the price of “$59.18” in a red circular shape, with a strikethrough price of “$73.98”. At the bottom right corner, it promotes a “Limited-Edition Pouch Cooler!”. From the brand's POV, this shows the offer and creates a sense of urgency, further enticing viewers to make a purchase to capitalize on the savings.

# Ad summary Ad for Carter's "Big Kid Favorites" featuring a child wearing pajamas with a discount listed on the image, as well as a pouch of Once Upon a Farm fruit puree and a cooler. # Brand positioning Carter's is presented as a familiar brand for children's clothing. The ad promotes comfort and accessibility for "Big Kid Favorites", as well as offering apparel suitable for children. The inclusion of the brand may suggest a playful and youthful brand identity. With the large discount shown, this brand aims to remain competitive, but focuses on the appeal of the clothes themselves. # Product The ad features pajamas from Carter's in a matching set, designed with strawberries. The Once Upon a Farm pouch contains a fruit puree blend and is promoted as a healthy snack for children. Also featured is a Limited-Edition Pouch Cooler, intended to keep the puree cold. The ad is telling viewers that these products are worth trying because they are high-quality, healthy options for kids, and that the clothing options are great options for style and value. # Visual style The ad has a clean and cheerful visual style, with bright colors and cartoon illustrations. The production quality appears to be high, with professional lighting and a focus on showcasing the products in an appealing way. The image treatment includes background removal and the addition of cartoon fruit. Typography is bold and easy to read, with platform-native elements, making the ad scannable in-feed. # Hooks Headline: 20% OFF # Funnel stage Consideration # Pain points None used. # Value propositions - 20% off Carter's Big Kid Favorites provides a discounted, valuable product - A limited-edition pouch cooler to keep your food cool. # Benefits - Big Kid Favorites - Discounted price # Features - Carter's pajamas - Once Upon a Farm puree pouch - Limited-Edition Pouch Cooler # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, as the brand is promoting its products, discount, and showcasing its clothing and food. # Storyline - The ad opens with a bright color scheme, and a laughing child. This presents a sense of joy and establishes a positive mood for viewers, while also creating an immediate engagement. This is shown from the brand's POV. - The brand is offering a sale of 20% off, and featuring the phrase "Carter's Big Kid Favorites", which conveys value and relevance, as seen from the brand's POV. - A green circle appears with the sale price of $59.18, with the original price crossed out at $73.98. This solidifies value for the customer, from the brand's POV. - The ad showcases the lifestyle, with the young child wearing the brand's clothes and enjoying the advertised puree. The Pouch Cooler that's also featured showcases what can be purchased from the brand. This is shown from the brand's POV.

# Ad summary This ad promotes Once Upon a Farm's organic fruit and veggie blends through a bright, fast-paced demo featuring product shots and a 40% off offer. # Brand positioning Once Upon a Farm is presented as a provider of organic, no-sugar-added fruit and veggie blends. The brand emphasizes health and convenience, offering a variety of flavors and blends to support immunity and provide balanced nutrition for children. With the brand being centered around organic ingredients, and marketed for immunity, the ad positions the brand in the health-conscious market, aiming to be a convenient and nutritious option for parents who want the best for their children. # Product The ad promotes Once Upon a Farm's organic fruit and veggie blends, which come in convenient pouches. These blends are designed for children and feature organic fruits and vegetables with no added sugar. The product is available through a subscription service, and the ad highlights the opportunity to save 40% on the first subscription. Different blends are shown, including fruit and veggie blends, and immunity blends to target different needs and taste preferences. The blends are presented as a healthy and convenient snack or addition to a child's diet, addressing the need for quick, nutritious options. # Visual style The ad has a bright, clean, and colorful aesthetic with a modern, polished feel. The editing style is quick and dynamic, with smooth transitions to keep the pace upbeat. The production quality is high, indicative of a professional commercial. The visual motifs include recurring shots of the product pouches and emphasis on fresh, organic ingredients. The pacing is fast, with cuts approximately every 1-2 seconds, timed to upbeat background music. The audio-visual sync is well-coordinated, with product actions and text overlays aligned to the music beats. # Hooks Text overlay: 40% Off Your First Subscription / with SAVE40 / SALE Visual: 00:00–00:01: A green background with the text overlay "SALE" repeated in a vertical line. Four pouches of Once Upon a Farm organic fruit and veggie blends are floating in the center. / 00:01–00:02: The camera zooms in on the pouches, highlighting the different flavors and ingredients. / 00:02–00:03: The pouches rotate, showcasing the packaging and the brand's logo. Text overlay "SALE" remains in the background. # Funnel stage Bottom of funnel (Conversion) # Pain points Parents often struggle to find healthy, convenient snack options for their children, especially those that are low in sugar and made with organic ingredients. This is implied through the emphasis on the blend being no sugar added and organic. # Value propositions - Convenient and healthy snack for children - Organic ingredients provide peace of mind - No added sugar supports healthy eating habits - Subscription service offers savings and convenience # Benefits - Healthy snack option - Supports immunity - Nutritious addition to a child's diet # Features - Organic fruit and veggie blends - No added sugar - Variety of flavors - Convenient pouches # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad uses the official brand voice to promote the product benefits and offer. # Storyline - 00:00–00:01 The ad opens with a quick, upbeat introduction to the products, immediately grabbing attention with bright visuals. - 00:01–00:04 The focus shifts to the convenience and variety of the blends, highlighting different flavors and their organic ingredients. - 00:04–00:06 The ad emphasizes the health benefits, particularly the inclusion of organic ingredients and no added sugar, appealing to health-conscious parents. - 00:06–00:08 The discount offer is presented as a compelling reason to subscribe, encouraging immediate action to save on the first order.

# Ad summary This image ad promotes a collaboration between Carter's and Once Upon a Farm, featuring organic snacks and matching prints on ultra-soft clothing. The ad showcases the products with happy children wearing the clothes and holding the snacks, emphasizing the appeal of both brands to parents. # Brand positioning Carter's is a well-known children's clothing brand, providing affordable, comfortable, and stylish apparel for babies and young children. The brand is often associated with convenience and quality, catering to parents looking for practical and durable clothing options for their kids. Once Upon a Farm offers organic, nutritious snacks for children, emphasizing health and convenience. The brand positions itself as a provider of clean, wholesome foods, appealing to health-conscious parents who want the best for their children. The brand aims to occupy a space of providing healthy and convenient snack options. Together, the collaboration creates a lifestyle brand for families who value both quality apparel and healthy eating habits for their children. The partnership between Carter's and Once Upon a Farm creates a synergy that promotes a lifestyle of healthy eating and comfortable, stylish clothing for young children. This collaboration brings together the trusted reputation of Carter's with the wholesome appeal of Once Upon a Farm, creating a holistic brand experience for parents. # Product The ad promotes a collaborative line between Carter's and Once Upon a Farm, featuring organic snacks and matching ultra-soft clothing. The clothing includes pajama sets with playful fruit patterns like avocados, bananas, and strawberries. The clothes are made from ultra-soft materials, ensuring comfort for babies and young children. The organic snacks, produced by Once Upon a Farm, include pouches filled with fruit and vegetable purees. These snacks are packaged in convenient, resealable pouches, perfect for on-the-go consumption. The product is aimed at parents who seek both healthy food options and comfortable, stylish clothing for their children. The ad addresses purchase barriers by highlighting the organic nature of the snacks and the ultra-soft material of the clothing, appealing to parents concerned about their children's health and comfort. The unique selling proposition is the combination of matching prints on clothing and related organic snacks, offering a cohesive and appealing lifestyle package for families. # Visual style The ad has a bright and cheerful visual style, characterized by soft, pastel colors and playful cartoon illustrations. The production quality appears highly polished, with a clean and crisp aesthetic. The image treatment includes subtle color grading to enhance the vibrancy of the colors. The ad utilizes a flatlay style for the main image of the children and products, creating a visually appealing and easily scannable layout. The typography is large and bold, ensuring that the key messages are easily readable. The overall style is platform-native, fitting seamlessly into a typical social media feed. # Hooks Headline: Organic Snacks + Prints to Match # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of finding both healthy snack options and comfortable, stylish clothing for young children. Parents often struggle to balance their desire for nutritious food with the need for convenient, on-the-go solutions, as well as finding clothes that are both appealing and gentle on their child's skin. This frustration is addressed by offering organic snacks and ultra-soft clothing in matching prints, simplifying choices for parents. # Value propositions - Matching prints offer a coordinated and appealing look, making dressing children fun and easy. - Ultra-soft style provides maximum comfort, ensuring babies and young children are happy and content. - Organic snacks offer a healthy and nutritious option, giving parents peace of mind. # Benefits - Convenient and healthy snacks for children - Stylish and comfortable clothing for babies and young children - Exclusive and unique designs # Features - Organic Snacks - Prints to Match - Limited-edition collection - Ultra-soft style # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is demonstrated with the presentation of both the Carter's and Once Upon a Farm logos at the top and the statements regarding the collection's features. # Storyline - The ad opens with a shot of Carter's and Once Upon a Farm's logos at the top, immediately establishing the partnership and setting the stage for what's to come. This branding element is presented from the brand's perspective, showcasing the collaboration between the two companies and their joint offering to parents. - The central message, "Organic Snacks + Prints to Match," is displayed prominently in the middle of the ad. This is from the brand's perspective, informing the audience about the main concept of the collaboration: matching organic snacks with themed clothing. - The phrase "Limited-edition collection of ultra-soft style" follows, also in the middle of the ad. This is a brand statement emphasizing the exclusivity and comfort of the clothing line, from the brand's point of view, highlighting the key benefits of the product. - The bottom portion of the ad features three smiling children wearing the clothes and holding the snack pouches. This visual provides a customer's perspective, showcasing how the products look in real life and the joy they bring to children. It reinforces the message that the products are enjoyable and appealing for kids.

# Ad summary This ad features a young girl showcasing pajamas from the Carter’s x Once Upon a Farm collaboration. The ad uses playful visuals and music to highlight the matching prints for snack time. # Brand positioning Carter’s is presented as a go-to brand for children's clothing, with a focus on comfort, style, and collaboration. In this ad, Carter’s partners with Once Upon a Farm, which implies a commitment to natural themes. The brand aligns with a fun and playful lifestyle, emphasizing the joy of childhood and the connection between clothing and activities, like snack time. Carter’s aims to occupy a space in the consumer’s mind as a reliable brand that provides trendy and comfortable clothing for kids, pushing against the notion that children’s clothing needs to be boring or generic. # Product The featured product is children’s pajamas from the Carter’s x Once Upon a Farm collaboration. The pajamas come in different prints, including avocados, bananas, and strawberries, all designed to pair perfectly with snack time. The ad emphasizes the playful and trendy design of the pajamas, which is meant to appeal to both kids and parents. The pajamas are presented as comfortable and suitable for everyday wear, especially during snack time, highlighting their versatility. The designs feature bright, cheerful fruit patterns. The collaboration with Once Upon a Farm suggests a connection to healthy eating habits, further enhancing the product's appeal to health-conscious parents. # Visual style The ad has a playful and bright aesthetic, using clean, solid backgrounds and vibrant digital graphics to appeal to a young audience. The editing style is simple with quick cuts to showcase different pajama prints. The production quality has a polished commercial feel, which supports the intended tone of fun and excitement. The pacing is upbeat and consistent, with cuts timed to the music. # Hooks Text overlay: Prints that / Pair Perfectly with Snack Time Visual: 00:00–00:02 A young girl with tan skin, around 6-8 years old, wearing avocado-printed pajamas with a matching top and bottoms, dances energetically against a plain white background. Her hair is pulled back into a ponytail. Digital graphics of a strawberry, avocado, and banana surround her. The camera is stationary and captures her full body. The scene is brightly lit, emphasizing the textures and colors of the pajamas. At the bottom of the screen is the Carter’s x Once Upon a Farm logo. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Trendy prints that make snack time fun. - Partnership with Once Upon a Farm # Benefits - Prints that Pair Perfectly with Snack Time # Features - Pajamas in avocado, banana, and strawberry prints # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a child showcasing and enjoying the product. # Storyline - 00:00–00:02 The ad opens with a young girl in avocado print pajamas dancing against a white background. - 00:02–00:06 The screen transitions to show the girl in banana print pajamas, continuing to dance. - 00:06–00:10 The girl is then seen in strawberry print pajamas, still dancing and having fun. - 00:10–00:15 The camera zooms in on the girl’s face as she smiles, filling the frame. - 00:15–00:17 The ad concludes with a green screen displaying the Carter’s x Once Upon a Farm logo and a call-to-action button to shop now.

# Ad summary This ad is a collaboration between Carter's and Once Upon a Farm. The ad is geared towards parents of young children, showcasing a cheerful scene with two smiling kids, fresh fruits and the Once Upon a Farm Immunity Blend pouch. The overall tone is playful and healthy, appealing to parents looking for nutritious and stylish options for their kids. # Brand positioning This ad highlights the partnership between Carter's and Once Upon a Farm. Carter's is presented as a brand that offers 'farm-fresh style' clothing for children, aligning with the healthy and natural positioning of Once Upon a Farm. Carter's is presented as a kid-friendly brand that celebrates the joy and energy of childhood, promoting clothing that is both stylish and appropriate for active young children. Once Upon a Farm is presented as a provider of nutritious, fruit-based products that fuel childhood development. # Product The featured product is the Once Upon a Farm Immunity Blend. The pouch is designed for young children, containing a blend of fruits and vegetables that supports their immune systems. The pouch is brightly colored with images of mangoes and other fruits. The packaging also features the brand's logo and a bee illustration, reinforcing the product's natural and wholesome qualities. The product is intended to make healthy eating convenient and appealing to both children and parents, offering a nutritious snack or meal option that can be enjoyed on the go. # Visual style The ad has a playful and bright visual style. The backdrop is a soft blue gradient. The lighting is soft and diffused, creating a warm and inviting atmosphere. The colors are vibrant and cheerful, contributing to the ad's overall positive and energetic feel. The use of fruit illustrations and smiling children enhances the playful and wholesome vibe, appealing to parents looking for healthy and stylish options for their kids. # Hooks Headline: Farm-Fresh Style # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Celebrate the fruits and veggies that fuel childhood. # Benefits - Fuel childhood. # Features - Fruits - Veggies - Immunity Blend # Call to action None used. # Social proof - None used. # Point of view - Brand: Top of the image with the collaboration announcement and slogan, as it presents the strategic messaging and brand values. - Customer: Bottom half of the image showing the children smiling and interacting with the product, conveying a sense of genuine enjoyment and satisfaction. # Storyline - The ad opens by announcing the collaboration between Carter's and Once Upon a Farm, immediately establishing the partnership's focus on combining fashion and healthy food. The brand is presenting this collaboration to capture attention by associating a popular children's clothing brand with a reputable organic food brand, suggesting a lifestyle choice for health-conscious parents. - The ad transitions to showcasing the slogan 'Farm-Fresh Style', highlighting the theme that connects both brands: fresh, natural, and wholesome products for children. This message is from the brand in order to to emphasize the quality and appeal of their combined offerings. - The ad celebrates the fruits and veggies that fuel childhood to reinforce the health benefits of their collaboration. This is from the brand, aiming to assure parents that their products are beneficial for their children's growth and well-being. - Finally, the ad presents two smiling children, one of whom is holding the Once Upon a Farm Immunity Blend pouch, visually demonstrating the happiness and healthiness associated with their products. This is from the customer's POV, indicating satisfaction and enjoyment of the products, making it more relatable and trustworthy.

# Ad summary This ad showcases a collaboration between Carter's and Once Upon a Farm, highlighting matching strawberry prints for both baby clothing and a fruit and vegetable pouch product. The ad aims to appeal to parents looking for coordinated and convenient options for their children. # Brand positioning Carter's is presented as a provider of stylish and coordinated baby clothing. They emphasize convenience and aesthetic appeal through matching prints. Once Upon a Farm is portrayed as a provider of healthy, organic food for babies. Their brand aligns with a focus on fresh ingredients and nutritional value, pushing against highly processed or artificial alternatives. Together, the brands create a lifestyle image centered around cute, coordinated, and health-conscious parenting. The positioning is both emotional (cute, coordinated looks) and functional (healthy snacks, easy matching). # Product The Carter's product is a two-piece baby pajama set with a strawberry print consisting of light pink fabric and red strawberry shapes. The product is marketed to families looking to coordinate clothing and accessories around a specific theme or occasion. The Once Upon a Farm product is a fruit and vegetable blend pouch. The product is for parents seeking healthy snack options for their children. The pouch is identified as a FRUIT variety and includes ingredients such as Strawberry, Coconut, & Banana. The text "NO ADDED SWEETENERS" is displayed. The product addresses the barrier of finding convenient and nutritious baby food, emphasizing natural ingredients. # Visual style The ad uses a bright, cheerful visual style with a focus on clean lines and simple graphics. The production quality is high, with professional photography and clear digital illustrations. The visual motifs include flat illustrations and a coordinated color palette. The overall style is platform-native, resembling a typical Instagram in-feed ad. The typography is large and bold, enhancing scannability. # Hooks Headline: Prints that Pair Perfectly with Snack Time # Funnel stage Middle of funnel (Consideration) # Pain points The ad solves the problem of finding both fashionable outfits and healthy snacks for young children. # Value propositions - Matching prints offer a coordinated and stylish look. - Fruit and vegetable pouch provides a convenient and nutritious snack. # Benefits - Coordinated outfits - Healthy snack options - Convenience # Features - Strawberry print pajama set - Fruit and vegetable blend pouch - NO ADDED SWEETENERS # Call to action Shop Now # Social proof - None used. # Point of view - Brand: The co-branded logo, headline, and "Shop Now" button all represent the brand's direct communication and promotional messaging. - Customer: The image of the baby with the product is meant to reflect the customer's perspective and desired lifestyle. # Storyline - The ad opens with a co-branded logo placement, creating brand awareness and signalling a collaboration. The brand introduces the partnership and emphasizes alignment and mutual endorsement. - The headline highlights the coordinated prints between Carter's clothing and Once Upon a Farm snack, inviting parents to embrace this lifestyle. The brand is promoting a lifestyle of coordinated products and simplified parenting. - A "Shop Now" button is presented, encouraging immediate action and conversion. This progresses the narrative from awareness and consideration to the point of purchase as the brand seeks a conversion. - The main image displays a baby wearing Carter's strawberry-print pajamas while holding a Once Upon a Farm fruit pouch, demonstrating a perfect pairing. The narrative portrays the intended lifestyle and product integration, seen from the perspective of the idealized lifestyle.

# Ad summary This ad uses a split screen format to highlight the partnership between Carter's and Once Upon a Farm. Each section features different children wearing Carter's pajamas with a fruit theme that matches the corresponding Once Upon a Farm smoothie pouch flavor. The children are shown playing, holding, and consuming the smoothie pouches. # Brand positioning Once Upon a Farm is presented as a fun, healthy, and trustworthy brand of children's food. The ad features fruit-themed smoothie pouches intended to be nutritious and appealing to kids, positioning the brand in the health-conscious children's food market. The collaboration with Carter's suggests that the brand values comfort and cuteness, aligning with a lifestyle that prioritizes family and well-being. # Product Once Upon a Farm is a brand of refrigerated fruit and vegetable smoothie pouches for children. The ad features various flavors, each in a distinct package with colorful fruit imagery that corresponds to the ingredients. The pouches are shelf-stable, refrigerated, and made with organic ingredients. The product is easy to hold and consume, making it suitable for young children. The convenience of the packaging makes it a good option for on-the-go consumption or a quick and healthy snack. # Visual style The ad features a bright and cheerful aesthetic with a clean, modern design. The editing style consists of static shots and smooth transitions, contributing to a polished commercial feel. The pacing is moderate, and the visuals sync with the music beats. # Hooks Spoken: 00:05–00:07: [Singing] Music Planet. Text overlay: carter's x ONCE UPON A FARM Visual: 00:05–00:06: The split screen continues with the same pajamas and product themes. The children in the avocado section are now out of view. The child in the top right quadrant lifts the pouch over their eyes. A light skinned child wearing the avocado pajamas runs into the shot from the right. The banana pajama children continue to smile. The child in the lower right continues to look at the camera while holding the pouch. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The smoothie pouches are made with fruit and packaged in a kid-friendly form. # Benefits - Healthy - Convenient - Easy to hold and consume # Features - Fruit-themed smoothie pouches - Shelf-stable - Refrigerated # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad uses visuals of happy children engaging with the product, which gives the perspective of the customers. # Storyline - 00:00–00:03 The ad opens with a split screen showing four different scenarios. In each one, a child or children are wearing Carter's pajamas with a fruit print. Each child is also holding or interacting with a Once Upon a Farm smoothie pouch that matches their pajama print. - 00:03–00:14 The split-screen continues, showing the children smiling, drinking the smoothie pouches, and interacting playfully with each other and the product.

# Ad summary This ad for Once Upon a Farm features the company's co-founder, Cassandra Curtis, discussing how she created the brand. The ad opens with a shot of Curtis explaining that 'find a way or make one' has been her motto since day one. The ad shows different stages of her children's lives and how Once Upon a Farm has been able to expand their products so kids of any age can enjoy their products. # Brand positioning Once Upon a Farm is presented as a food brand founded by a mom of three who wanted real, organic food for her kids. After not being able to find fresh and nutritious options on grocery store shelves, she started creating her own recipes in her kitchen. The brand aligns with the values of real food for real families, and providing the product for every stage from baby to big kid. # Product The Once Upon a Farm products featured are refrigerated pouches of real, organic food that are available in different flavors and for different stages of kids. The products are shown being shipped and stocked in a refrigerator, demonstrating their availability and convenience. The pouches are shown in grocery store aisles among other baby and kid food products, showcasing how they provide intentional and delicious food for real families. # Visual style The ad has a warm and inviting aesthetic. The editing style is quick cuts, with smooth transitions. The production quality is a hybrid, appearing to be somewhere between UGC and a commercial ad. The pacing is quick, with cuts timed to the music. # Hooks Spoken: Find a way or make one. Text overlay: Find a way / or make one. Visual: 00:00–00:02 A medium shot shows Cassandra Curtis, a blonde woman with fair skin and wearing a floral green dress, sitting on a chair outdoors on what looks like a patio. The background shows green plants, trees, and a cloudy sky. # Funnel stage Awareness # Pain points Not being able to find fresh, nutritious food for babies on grocery store shelves. # Value propositions - Providing fresh, nutritious food for babies on grocery store shelves - Making real, organic food easier for families everywhere # Benefits - Food that's intentional - Delicious - Made for real families - Easier for families everywhere # Features - Refrigerated pouches - Real, organic food - Snacks and meals for every stage, from baby to big kid # Call to action None used. # Point of view - Brand 100% – The ad is told entirely from the brand’s perspective, highlighting the brand's mission and values. # Storyline - 00:00–00:01 The ad opens with the founder of Once Upon a Farm stating her motto. - 00:01–00:05 The founder, Cassandra Curtis, is introduced along with her role as mom of three and co-founder. - 00:05–00:06 Curtis is shown taking an Once Upon a Farm package into her home. - 00:06–00:08 Curtis reiterates her motto. - 00:08–00:14 She explains that she created the brand because she couldn't find nutritious food for her baby on grocery store shelves. - 00:14–00:18 Curtis says she started making her own recipes, which her baby loved. - 00:18–00:25 That kitchen experiment turned into a mission to make organic food easier for families. - 00:25–00:32 She shares that other parents were ready for something different too. - 00:32–00:38 As her own kids grew up, Once Upon a Farm grew with them. - 00:38–00:43 The brand thoughtfully expanded with snacks and meals for every stage, from baby to big kid. - 00:43–00:47 The ad showcases intentional and delicious food for real families. - 00:47–00:50 The ad ends by stating that they are shaping the future of food one family at a time.

# Ad summary The ad promotes a subscription box for Once Upon a Farm smoothies, highlighting a 40% discount and a free trial pack of new smoothies with protein and probiotics for first-time subscribers. # Brand positioning Once Upon a Farm is presented as a provider of healthy, convenient smoothies for children. The brand focuses on nutrition by highlighting ingredients such as protein and probiotics. The brand positions itself as a source of convenient nutrition by offering a subscription box. # Product The featured product is Once Upon a Farm smoothie pouches, designed for children. The pouches come in various flavors, each containing a blend of fruits, vegetables, protein, and probiotics. The smoothies are packaged in squeezable pouches. A 'Free Trial Pack of NEW Smoothies with Protein & Probiotics' is offered to address the purchase barrier of trying a new product by providing a risk-free sample. # Visual style The ad features a clean, bright, and inviting visual style, likely produced in a studio setting. It leverages a bright color palette, with a focus on purples and greens, and high-quality product and lifestyle photography to create an appealing and trustworthy image. The design feels native to social platforms, aiming for scannability through clear text and visual hierarchy. # Hooks Headline: 40% OFF # Funnel stage Middle of funnel (Consideration) # Pain points Parents are looking for healthy and convenient snack options for their children, but they may be hesitant to commit to a subscription box without knowing if their child will like the product. # Value propositions - 40% OFF + First Box Bonus # Benefits - Free Smoothie with Protein & Probiotics Trial Pack # Features - Smoothies with Protein & Probiotics # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is expressed through the promotional messaging and the offer details, intended to drive trial and subscription sales. - Customer: The customer's POV is expressed through the image of the child happily holding and drinking the product, illustrating the positive experience and appeal of the product. # Storyline - The ad opens by highlighting a limited-time offer of 40% off plus a bonus for the first box of a subscription, aiming to immediately capture the viewer's attention and create excitement around trying the product. This part of the story is from the brand's perspective to draw the viewer in with a strong offer and incentivize a purchase. - Next, the ad showcases the product with a child happily holding and likely consuming the smoothie, presenting a real-life use case and aiming to build trust by showing the product's appeal to its target demographic. This part of the story is told through the eyes of the customer, showcasing the product's appeal and usability. - The ad concludes by specifying the conditions of the free trial offer, ensuring transparency and setting expectations for the customer. This messaging is from the brand, reinforcing the value proposition while addressing potential questions about the offer's terms and conditions.

# Ad summary The ad showcases shelves stocked with Once Upon a Farm organic snacks and pouches, emphasizing a 20% discount on pantry snacks, aimed at health-conscious parents seeking convenient and nutritious options for their children. # Brand positioning Once Upon a Farm is presented as a brand focused on providing organic and nutritious snacks for children. The brand emphasizes healthy eating habits from a young age. The visuals, featuring colorful fruits and vegetables, promote a fun and approachable image, countering the perception that healthy snacks are bland or unappealing. The brand positions itself as a convenient solution for parents seeking wholesome, on-the-go options for their kids, avoiding processed ingredients and artificial additives, thereby occupying the premium segment of the children's snack market. # Product The ad promotes a range of Once Upon a Farm organic snacks and pouches, highlighting their convenience and nutritional value. The products include organic fruit and veggie blends in pouches, packaged fruit and veggie snacks in cylinder containers, and dairy-free coconut milk smoothies. The snacks are targeted towards parents seeking healthy, on-the-go options for their children. The ad stresses that the products are made with organic ingredients and contain no added sugar. The products aim to overcome the barrier of providing nutritious snacks by offering easy-to-consume and portable formats, suitable for busy parents and picky eaters. # Visual style The ad has a clean and commercial aesthetic, with bright and even lighting. The editing style is simple, with a static shot. The production quality is polished, giving a professional feel. There are no recurring visual motifs other than the multiple copies of the same text overlay. The pacing is slow, given the static shot, and the audio-visual sync is limited as the music does not closely align with any particular visual element. # Hooks Text overlay: 00:00–00:06: 20% Off Pantry Snacks* Visual: 00:00–00:06: The shot showcases a retail shelf filled with various Once Upon a Farm products. Foreground displays include pouches of coconut milk smoothies, cylindrical containers with fruit and veggie snacks, and bottles of fruit and veggie blends. The background features additional rows of the same products, neatly arranged and well-lit. The setting appears to be a store or promotional display, with bright overhead lighting creating a clean and inviting atmosphere. No people are visible. The camera slowly pans upward, showing the breadth of the product selection. The products are visually vibrant, with colorful packaging featuring illustrations of fruits and vegetables. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the challenge parents face in finding healthy and convenient snack options for their children. Visually, the crowded shelf suggests a wide selection available to overcome the barrier. # Value propositions - 20% Off Pantry Snacks* (promotion) - Organic snacks for healthy eating - Convenient and nutritious options for busy parents - No added sugar, promoting healthier choices - Dairy-free alternative for dietary needs # Benefits - Healthy eating - Convenient snack options - Nutritious - On-the-go - Easy to consume # Features - Organic ingredients - No added sugar - Dairy-free coconut milk - Fruit and veggie blends - Packaged snacks - Pouches # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the brand's official message about the product and promotion, using direct product claims and visuals. # Storyline - 00:00–00:06 00:00–00:06: Shelves of Once Upon a Farm products are displayed, while an on-screen text overlay appears multiple times over the entire shot. The message highlights a 20% discount on pantry snacks, intending to capture attention and convey an immediate value proposition. The perspective is from a general observer, presenting an overview of the product range and the promotional offer. The tone is straightforward, focusing on the discount to incentivize purchase.

# Ad summary The ad shows a day's worth of food for a 3-year-old, including breakfast, lunch, dinner, and snacks. # Brand positioning Once Upon a Farm is presented as a brand focused on providing organic and healthy food options for young children. The brand is positioned as a convenient choice for parents seeking nutritious meals and snacks, with a focus on organic ingredients and developmental suitability. The ad highlights that the brand provides options for every meal and snack during the day. The brand pushes against typical norms of less healthy snacks, emphasizing health. # Product The ad showcases Once Upon a Farm's range of organic food products designed for young children. These include Tractor Wheels, described as organic toddler soft-baked bars with strawberry, pumpkin, and beet. The ad also features 8oz milk, Coconut Melts (organic & dairy-free) with probiotics, fruit and veggie blends in pouches, and shared pasta. The USPs are the organic ingredients, dairy-free options, and the convenience of having healthy, ready-to-serve meals and snacks for toddlers. Occasions include pre-breakfast snacks, breakfast, lunch, and dinner. The ad tells the viewer that these products are worth trying/buying because they provide convenient and healthy options for every meal and snack occasion. # Visual style The ad has a casual aesthetic with quick cuts to display the food that a 3-year-old eats in a day. It has a UGC feel to the production quality. The pacing is moderate, with cuts coinciding with the introduction of each meal or snack. # Hooks Spoken: 00:01-00:02 Pre-breakfast snack, Once Upon a Farm Tractor Wheel 8oz milk. Text overlay: PRE-BREAKFAST SNACK / Once Upon a Farm Tractor Wheel 8oz milk Visual: 00:01–00:02: A hand holds a red package of Once Upon a Farm Tractor Wheels organic toddler soft-baked bar with an image of a tractor, fruits and vegetables on it. The hand also holds a clear sippy cup with Paw Patrol characters on it. On the bottom of the frame is white text that reads, “Once Upon a Farm Tractor Wheel 8oz milk”. The background is a white door and grey wall. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Convenient - Ready-to-serve meals and snacks for toddlers - Options for every meal and snack occasion # Benefits - Healthy - Organic - Dairy-free options # Features - Organic toddler soft-baked bars - Organic & Dairy-Free Coconut Melts with Probiotics - Fruit & Veggie blend # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered from the brand's point of view. # Storyline - 00:00–00:01 A child walks down a sidewalk with a toy school bus. - 00:01–00:02 00:01–00:02: A hand holds Once Upon a Farm Tractor Wheels bar and an 8oz milk with paw patrol characters. The message is to show what this child has for a pre-breakfast snack. The perspective is from the brand showing what the product is. The tone is informative. - 00:02–00:03 00:02–00:03: A plate divided into sections shows a breakfast of raspberries, cereal, and scrambled eggs. The message is to show what this child has for breakfast. The perspective is from the brand showing what the product is. The tone is informative. - 00:04–00:06 00:04–00:05: A hand holds a bag of Once Upon a Farm Organic & Dairy-Free Coconut Melts with Probiotics. Then is followed by a snack container with coconut melts, grapes, strawberries, and fruit melts. The message is to show what this child has for snack #1. The perspective is from the brand showing what the product is. The tone is informative. - 00:07–00:07 00:07–00:07: A bowl with pasta. The message is to show what this child has for lunch. The perspective is from the brand showing what the product is. The tone is informative. - 00:08–00:09 00:08–00:09: A hand holds Once Upon a Farm fruit & veggie blend pouch and crackers. The message is to show what this child has for snack #2. The perspective is from the brand showing what the product is. The tone is informative. - 00:10–00:11 00:10–00:11: A plate divided into sections shows a dinner of rice and lentils and chicken. The message is to show what this child has for dinner. The perspective is from the brand showing what the product is. The tone is informative.

# Ad summary This ad for Once Upon A Farm smoothie highlights that the smoothie is dairy-free and organic. # Brand positioning Once Upon A Farm is presented as a brand focused on organic and nutritious options for children. The brand aims to occupy the space of providing convenient, healthy snacks and meals, particularly for parents looking for options without dairy. The language, emphasizing 'Always Organic' and 'No Added Sugar,' suggests a commitment to clean eating and transparency, aligning with health-conscious consumers. The brand positions itself as a trustworthy and wholesome choice, implicitly pushing against processed foods and artificial additives commonly found in the children's food category. Their product caters to modern lifestyles and families looking for nourishment on the go. # Product The product is a dairy-free smoothie in the Strawberry Banana Swirl flavor, packaged in a squeezable pouch. It is described as 'Organic & Dairy-Free SMOOTHIE' with 'No Added Sugar.' The smoothie contains ingredients like strawberry, banana, coconut milk, apple, orange, date, beet, and pumpkin seed, suggesting a blend of fruits and vegetables. It is designed for easy consumption, indicated by the pouch format, and targets parents or caregivers seeking a convenient and healthy snack option for children. The ad addresses purchase barriers by highlighting its organic nature and lack of added sugar, appealing to health-conscious consumers. # Visual style The ad features a clean and bright visual style with a focus on highlighting the product and its key attributes. The production quality appears to be studio-shot, with well-lit elements and clear product photography. The visual motifs include cartoon-style fruit illustrations and color blocks that contribute to a playful and approachable aesthetic. The image treatment involves background removal to isolate the product and its elements, creating a visually scannable composition. The typography integration is large and bold for headlines, ensuring high visibility. The visual style aligns with platform norms, using a simple composition to capture attention and convey information quickly. # Hooks Headline: Dairy-Free Smoothie # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses parental concerns about providing healthy and convenient snack options for their children, particularly focusing on avoiding dairy and added sugars. # Value propositions - Organic ingredients for health-conscious parents. - Dairy-Free for children with dietary restrictions or allergies. - No Added Sugar emphasizes natural sweetness from fruits and vegetables. # Benefits - Healthy snack option - Convenient - Wholesome ingredients # Features - Dairy-Free - Organic - No Added Sugar - Strawberry Banana Swirl - STRAWBERRY • BANANA COCONUT MILK • APPLE • ORANGE DATE • BEET • PUMPKIN SEED # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is consistent throughout the image ad as the product is being presented by the brand. # Storyline - The ad opens by highlighting the product as a 'Dairy-Free Smoothie Strawberry Banana Swirl,' which conveys the key benefit and flavor profile of the product. This message is presented from the brand's perspective to immediately capture the audience's attention with clear product information. - The ad shows the smoothie pouch prominently, surrounded by visual elements like fruit slices and 'Always Organic' and 'No Added Sugar' badges. This aims to reinforce the product's health attributes. This part of the story is told from the brand's perspective, visually emphasizing the product's ingredients and benefits. - The ad emphasizes the organic and dairy-free qualities. The intention is to reassure potential buyers about the product's health benefits. This is presented from the brand's perspective, highlighting key attributes to address parental concerns about nutrition.

# Ad summary This ad promotes Once Upon a Farm's organic and dairy-free smoothie. The ad features a pouch of Strawberry Banana Swirl flavor with text that emphasizes the 'Fresh Look, Same Great Taste!' and highlights that it contains 'No Added Sugar.' The overall presentation is designed to appeal to health-conscious parents looking for convenient and nutritious options for their children. # Brand positioning Once Upon a Farm is presented as a health-focused brand that offers organic and dairy-free smoothies, emphasizing natural ingredients and nutritional benefits. The brand seems to position itself as a provider of convenient and wholesome options for families, specifically targeting parents who are conscious about what they feed their children. The brand appears to be promoting a lifestyle of health and wellness, aligning with the growing trend of mindful eating and clean ingredients. This brand appears to compete by providing a healthier alternative to traditional snacks and beverages, focusing on high-quality, organic ingredients without added sugars, appealing to those seeking simplicity and nutritional value in their children's diets. # Product The featured product is Once Upon a Farm Organic & Dairy-Free Smoothie in the Strawberry Banana Swirl flavor. This smoothie comes in a portable pouch with a red twist-off cap, making it convenient for on-the-go consumption. It is targeted towards health-conscious individuals, particularly parents looking for nutritious options for their children. The product is explicitly labeled as 'Organic & Dairy-Free' and contains 'No Added Sugar,' highlighting its health benefits. Key ingredients visible on the packaging include strawberry, banana, coconut milk, apple, orange, date, beet, and pumpkin seed. This blend of fruits and vegetables suggests a balanced and nutrient-rich composition. The ad emphasizes that the smoothie is a suitable option for parents seeking healthy and convenient snacks for their children. # Visual style The ad has a bright and playful visual style, utilizing a clean and vibrant color palette with a solid green background that makes the product and fruit illustrations stand out. The overall production quality is high, with well-lit and professionally rendered elements. The fruit illustrations are stylized and colorful, adding to the ad's appealing and friendly aesthetic. The image treatment includes background removal and drop shadows to emphasize the product and other elements. The typography is large and bold, enhancing scannability and stop power. The ad adopts a platform-native style, fitting well within a typical in-feed environment. # Hooks Headline: Fresh Look, Same Great Taste! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of parents seeking convenient and nutritious snack options for their children, but struggle to find products that are both healthy and appealing. # Value propositions - Organic & Dairy-Free: Appeals to health-conscious parents looking for natural and allergy-friendly options. - No Added Sugar: Highlights the product's commitment to health, attracting those who want to limit sugar intake. - Strawberry Banana Swirl: Communicates the flavor profile, enticing parents looking for tasty and nutritious options for their children. # Benefits - Healthy - Nutritious # Features - Organic - Dairy-Free - No Added Sugar # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the messaging, product display, and branding elements collectively present the brand's perspective. # Storyline - The ad opens with the message 'Fresh Look, Same Great Taste!' being conveyed from the brand’s perspective. This message is used to assure customers that while the packaging may have changed, the quality and flavor of the product remain consistent. - The ad then presents the Once Upon a Farm smoothie pouch, showcasing its new design. The pouch is surrounded by fresh ingredients and the brand name is prominently displayed on the front of the pouch. This reinforces the product's focus on natural and wholesome ingredients. - The brand also shows a smaller pouch with the old packaging as a visual comparison and uses an arrow to suggest that it is the same product. This visual element helps to bridge the new and old designs, reassuring customers of the product’s consistent quality.

# Ad summary This ad features Once Upon a Farm's bestselling organic fruit and veggie blends. The ad highlights the variety of flavors available and includes a call to action to shop now. # Brand positioning Once Upon a Farm is presented as a provider of organic fruit and veggie blends, with a focus on health-conscious consumers seeking nutritious options for themselves or their children. The brand emphasizes the use of real ingredients and no added sugars, appealing to parents wanting convenient yet wholesome snacks. The brand positions itself as a family friendly and trustworthy option, creating products that are both tasty and aligned with a commitment to natural and organic foods. The brand is positioned as a premium product within the baby and child food market, focusing on ingredients and recipes that stand apart from traditional options. # Product The featured products are Once Upon a Farm's organic fruit and veggie blends, packaged in squeezable pouches. Each pouch is designed for easy consumption, especially for babies and children. The pouches come in a variety of flavors, including Green Kale & Apples, Mama Blueberry, OhMyMega Veggie, Strawberry Patch, and Wild Rumpus Avocado. Each blend is made with organic ingredients and contains no added sugar. These blends are targeted towards health-conscious parents looking for nutritious and convenient snack options for their children. They are positioned as a mess free, on the go solution that can be easily incorporated into a child's diet. # Visual style The ad has a clean, bright, and appealing visual style, with a focus on showcasing the product in an attractive manner. The use of vibrant colors, playful graphics, and clear typography suggests a family-friendly and trustworthy brand. The flat lay arrangement of the products and ingredients creates a sense of order and simplicity. The overall effect is designed to be eye-catching and engaging, encouraging viewers to learn more about the products. # Hooks Headline: Our Bestsellers for a Reason # Funnel stage Consideration # Pain points The ad implies that parents may struggle to find convenient and healthy snacks for their children, especially those that are free from added sugars. This is signaled through the product's emphasis on being an "Organic Fruit & Veggie Blend" and the declaration "NO ADDED SUGAR." # Value propositions - Bestsellers: Highlights product popularity - Original Five Pouches: Broad variety of flavors # Benefits - Convenient and nutritious snack option - Made with organic ingredients # Features - Organic fruit & veggie blend - No Added Sugar # Call to action SHOP NOW # Point of view - Brand: The brand is communicating information about the product, and offering a clear call to action. # Storyline - The ad begins with the text "Our Bestsellers for a Reason", which is intended to grab the viewer's attention and highlight the popularity and quality of Once Upon a Farm products. The brand is telling the story of why its products are bestsellers, establishing trust and credibility with potential customers. - Next, the ad includes the text "(And Original Five Pouches)", implying there are even more options available. This is to pique further interest and signal the breadth of the brand's offerings. The brand is continuing to build its case for consideration. - Finally, the ad includes a "SHOP NOW" button, directly prompting the viewer to take action and purchase the products. This allows the brand to convert interest into sales.

# Ad summary This image ad for Once Upon a Farm kids' snacks features an image of a packaged fruit and veggie blend surrounded by fresh fruits, all on a vibrant green background. # Brand positioning Once Upon a Farm positions itself as a provider of organic, healthy snacks designed for children. The brand emphasizes natural ingredients and the absence of added sugars, aligning with health-conscious parents. Its products are presented as a convenient way to ensure kids consume fruits and vegetables, with an overall tone that is playful and trustworthy, reinforcing the brand's commitment to wholesome nutrition for children. # Product The product featured is Once Upon a Farm's organic fruit and veggie blend. It is packaged in a white pouch with a green top and features a blend of green kale and apples. The packaging highlights that the product is organic and has no added sugar. The blend is described as cold-pressed to maintain nutritional value, appealing to parents seeking healthy and convenient snack options for their children. The pouch format is designed for easy consumption, positioning the product as an ideal snack for on-the-go use. # Visual style The ad features a vibrant, clean visual style with a focus on natural elements and playful design. The production quality is highly polished with bright, even lighting and a simple background. The overall aesthetic is designed to be eye-catching and appealing to parents looking for healthy snack options for their children. # Hooks Headline: Yummy Kids Snacks, Delivered. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge parents face in providing healthy snacks for their children. The need for a quick and nutritious option is signaled by the phrase 'Yummy Kids Snacks, Delivered,' which suggests both appeal to children and convenience for parents. # Value propositions - Yummy Kids Snacks, Delivered. - Real Fruits & Veggies - No Added Sugar # Benefits - No Added Sugar - Real Fruits & Veggies # Features - Organic - FRUIT & VEGGIE BLEND - Green Kale & Apples - COLD-PRESSED # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand presents itself as a provider of healthy, organic snacks, emphasizing the benefits of its products to health-conscious consumers. # Storyline - The ad starts with a headline that states, 'Yummy Kids Snacks, Delivered,' which immediately grabs attention and positions the product as appealing to children while offering convenience to parents. The brand is telling the story. - The visual elements of the fruit and vegetables surrounding the product further emphasize the natural and organic aspect of the snack, reinforcing the message of healthy ingredients. The brand is telling the story. - Additional text callouts such as 'Always Organic' and 'No Added Sugar' highlight key benefits, assuring parents of the product's quality and healthfulness. The brand is telling the story.

# Ad summary This ad features a coupon for 20% off pantry snacks from Once Upon a Farm. The coupon lists three different pantry pack options with their original and discounted prices, and it includes a code to use at checkout. # Brand positioning Once Upon a Farm is presented as a provider of healthy pantry snacks. The brand is positioned as a convenient option for parents looking for nutritious snacks for their children. The brand's focus on pantry snacks suggests it aims to be a staple in households, offering a variety of options to cater to different tastes and needs. The brand promotes a lifestyle of health and convenience, aligning with the values of busy parents who prioritize their children's nutrition. The brand seems to ignore the norm of unhealthy, processed snacks often marketed to children, instead offering organic and wholesome alternatives. The brand positioning is both functional, providing convenient and nutritious snacks, and emotional, appealing to parents' desire to provide the best for their children. # Product The ad features three different pantry snack packs from Once Upon a Farm. The Ultimate Pantry Pack (15ct) is a variety pack of different snacks. The Coconut Melts Variety Pack (24ct) features coconut-based snacks. The Puffs Variety Pack (18ct) includes a selection of puff snacks. Each pack is designed to provide a convenient and healthy snacking option for children. The ad highlights the discounted prices for each pack, emphasizing the value proposition for customers. The products are presented as a solution for parents looking for easy and nutritious snacks to keep on hand. The ad addresses the purchase barrier of cost by showcasing the savings available through the 20% off discount. # Visual style The ad has a clean and simple visual style, resembling a traditional paper coupon. The use of bright green in the background and the green font for the discounted prices creates a visually appealing and eye-catching design. The overall aesthetic is modern and playful, with a focus on clear and concise information. The design is likely intended to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: 20% OFF PANTRY SNACKS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of parents needing convenient and healthy snack options for their children. The ad offers a solution by providing a variety of pantry snack packs at a discounted price. # Value propositions - 20% off pantry snacks - Convenient and healthy snacking options # Benefits - Discounted prices on pantry snack packs # Features - Ultimate Pantry Pack (15ct) - Coconut Melts Variety Pack (24ct) - Puffs Variety Pack (18ct) # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing their products and offering a discount to encourage purchase. # Storyline - The ad opens with a coupon offering 20% off pantry snacks from Once Upon a Farm. This is intended to immediately grab the viewer's attention with a compelling offer. The brand is presenting this offer. - The coupon lists three different pantry pack options: Ultimate Pantry Pack (15ct), Coconut Melts Variety Pack (24ct), and Puffs Variety Pack (18ct). Each pack is shown with its original price and discounted price. This provides specific product information and highlights the savings available. The brand is providing this information. - The coupon includes a call to action to use the code PANTRY20. This prompts the viewer to take advantage of the offer and make a purchase. The brand is directing the viewer to take action.

# Ad summary This ad promotes Once Upon a Farm organic food blends for babies and toddlers. It advertises 40% off the first subscription of immunity and smart blends. The ad features a happy young child and a photo of the blend pouches. # Brand positioning Once Upon a Farm is positioned as a provider of organic food blends for babies and toddlers. The brand promotes health and convenience, offering parents an easy way to provide nutritious options for their children. By focusing on organic ingredients and specialized blends like Immunity and Smart Blends, the brand appeals to health-conscious parents looking for high-quality food choices for their kids. The subscription model further simplifies the process, aligning with a modern lifestyle where convenience is valued. # Product The ad promotes Once Upon a Farm organic food blends, specifically the Immunity Blend and Smart Blend. These blends are designed for babies and toddlers, providing convenient, nutritious options for parents. The Immunity Blend emphasizes ingredients that support a child's immune system. The Smart Blend features ingredients tailored to support cognitive development. Both are presented in easy-to-use pouches. The primary unique selling proposition (USP) is the combination of organic ingredients and the convenience of a subscription service, addressing the common purchase barrier of time-strapped parents seeking healthy food solutions for their children. The blend pouches are shown in a scenario where a happy child is likely to consume them. # Visual style The ad uses a bright and playful aesthetic with a soft pink and red color scheme and cartoon strawberry and heart graphics, giving the ad a youthful and appealing feel. The photograph of the child is well-lit, with clear focus and sharp detail. The composition balances the visual elements, creating a clean and engaging layout. The typography is bold and modern. This visual style aims to quickly capture attention and convey a fun, healthy, and family-friendly message. # Hooks Headline: 40% OFF # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 40% off Your First Immunity & Smart Blends Subscription: This combines a direct incentive (discount) with specific product categories (Immunity & Smart Blends) and a convenient purchasing method (subscription). - SAVE40: Clear, direct savings callout reinforces the offer and potential value to the customer. # Benefits - SAVE40 # Features - Immunity & Smart Blends - Subscription # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand is offering a discount on their product and conveying the happiness that kids will experience when consuming the blends. # Storyline - The ad opens with a striking offer of "40% OFF", communicated by the brand to immediately grab the viewer's attention. This helps draw viewers in and consider the product. - Next, the ad specifies that the discount applies to "Your First Immunity & Smart Blends Subscription". The brand specifies what products are part of the offer, encouraging viewers to see the value and convenience of subscribing. - The ad then showcases a happy child along with the Immunity Blend and Smart Blend pouches. Through the child's happy expression and placement of the product in the image, the brand conveys the intention that kids enjoy these products. - Lastly, the ad mentions the final price (discounted) and original price for 16 pouches. The brand aims to give the potential customer the value of the offer.

# Ad summary This ad features a woman interviewing people outside of Whole Foods about how much they spent. The ad then shows the woman shopping at Whole Foods and revealing her total. # Brand positioning This ad presents Whole Foods as a place where people can buy groceries. The ad does not explicitly state any brand positioning, values, or lifestyle. The ad does not push against any category norms or competitor behaviors. The brand positioning is functional, as it focuses on the products that are available for purchase. # Product This ad features groceries from Whole Foods. The ad shows a woman shopping for bread, milk, eggs, and cheese. The ad does not explicitly state any product details or USPs. The ad shows the woman shopping for groceries, implying that Whole Foods is a place where people can buy groceries. # Visual style The ad has a UGC feel. The editing style is quick cuts. The production quality is polished. The pacing is consistent. The audio-visual sync is timed to the music beats. # Hooks Spoken: 00:00–00:01 How much you spending at Whole Foods today? Text overlay: 00:00–00:01 How much you spending at Whole Foods today? Visual: 00:00–00:06 A woman stands outside of Whole Foods. She is wearing a brown puffer jacket, light wash jeans, and a white purse. She is smiling and looking at the camera. In the background, people are walking in and out of Whole Foods. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that Whole Foods is expensive. # Value propositions - The ad does not explicitly state any value propositions. # Benefits - The ad does not explicitly state any benefits. # Features - Eggs - Milk - Cheese - Bread # Call to action None used. # Social proof - "Just $25. Eggs, milk, cheese, bread, that's it." – Female 2 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer shopping at Whole Foods. # Storyline - 00:00–00:06 00:00–00:06 The ad begins with a woman standing outside of Whole Foods asking, "How much you spending at Whole Foods today?" A woman responds, "Just $25. Eggs, milk, cheese, bread, that's it." This is intended to show how much people spend at Whole Foods. - 00:07–00:16 00:07–00:16 The ad then shows the first woman shopping at Whole Foods for bread, milk, eggs, and cheese. This is intended to show the products that are available for purchase at Whole Foods. - 00:17–00:19 00:17–00:19 The ad ends with the woman standing outside of Whole Foods holding a receipt and the text overlay "Oops 😬". This is intended to be humorous and show that she spent more than she intended.