How Natasha Denona Beauty Advertises on Meta

# Ad summary This ad promotes the Natasha Denona I Need A Warm Eyeshadow Palette. The ad features a close-up of a person's eye as they apply different shades from the palette. The ad ends with a call to action to shop now. # Brand positioning Natasha Denona is presented as a high-end makeup brand, offering professional-quality eyeshadow palettes. The brand is positioned for consumers who seek warm-toned eyeshadows. The brand aligns with a lifestyle of beauty and self-expression through makeup. The brand's positioning is functional, focusing on the quality and color range of its eyeshadow palettes. # Product The featured product is the Natasha Denona I Need A Warm Eyeshadow Palette. This palette is designed for creating warm-toned eyeshadow looks. The ad showcases the application of various shades from the palette, demonstrating their blendability and color payoff. The palette includes a range of warm shades, from light shimmers to deep browns, allowing for versatile eye makeup looks. The ad emphasizes the palette's ability to create a complete and cohesive warm-toned eye look. # Visual style The ad has a polished, high-end aesthetic with a focus on showcasing the product's quality and color payoff. The editing style is quick cuts, keeping the pace fast and engaging. The production quality is high, with clear and well-lit shots. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Hooks Spoken: [Singing] Put your arms round me, put your faith in me Text overlay: 00:00-00:15 NATASHA DENONA / 00:00-00:15 I NEED A WARM / 00:00-00:15 EYESHADOW PALETTE Visual: 00:00–00:02: A close-up shot of a person's right eye. The person has tan skin, dark eyebrows, and brown eyes. They are applying a light brown eyeshadow to their crease with a makeup brush. The background is blurred. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Natasha Denona I Need A Warm Eyeshadow Palette offers a range of warm-toned shades for creating versatile eye makeup looks. # Benefits - Create versatile eye makeup looks - Achieve a complete and cohesive warm-toned eye look # Features - Warm-toned eyeshadow palette - Range of shades from light shimmers to deep browns # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:02 The ad opens with a close-up of a person's eye as they apply a light brown eyeshadow to their crease. - 00:02–00:05 Next, a shimmery gold eyeshadow is applied to the eyelid. - 00:04–00:05 The person uses their finger to blend the eyeshadow. - 00:05–00:07 The shimmery gold eyeshadow is blended further with a brush. - 00:07–00:08 A darker brown eyeshadow is applied to the outer corner of the eye. - 00:08–00:09 The eyeshadow brush is shown picking up product from the palette, revealing the shade name "Flashover." - 00:09–00:12 The darker brown eyeshadow is blended along the lash line. - 00:12–00:14 The final eyeshadow look is shown. - 00:14–00:15 The ad ends with a black screen featuring the brand name, product name, and a "Shop Now" call to action.

# Ad summary This ad showcases a variety of makeup products by Natasha Denona. The ad shows a woman applying various Natasha Denona makeup products to her face in a tutorial format. # Brand positioning Natasha Denona is presented as a high-end brand, focusing on creating a glamorous makeup look. The brand is positioned to provide products for achieving a polished and sophisticated appearance. The visuals emphasize the brand's ability to deliver high-quality, professional results. The brand aligns with a lifestyle that values beauty, sophistication, and a high-end aesthetic, positioning itself in the luxury market. # Product The ad features several Natasha Denona makeup products, including the HY-Glam Concealer, HY-Gen Primer Serum, and HY-Glam Powder Foundation. The HY-Glam Concealer is presented as a product that helps to brighten and even out the skin tone. The HY-Gen Primer Serum preps the skin for makeup application, creating a smooth and hydrated base. The HY-Glam Powder Foundation is used to set the makeup, providing a flawless finish. These products create a cohesive makeup routine. The ad emphasizes the ease of use and professional-quality results that can be achieved with these products. # Visual style The ad has a polished, high-end aesthetic with a focus on clear visuals. The editing style involves quick cuts to show each step of the makeup application. The production quality is high, resembling a professional commercial. The pacing is consistent, with cuts timed to the music. # Hooks Text overlay: 00:00–00:02 NATASHA DENONA / 00:00–00:02 HY-GLAM CONCEALER Visual: 00:00–00:01 Close-up of a woman's face, applying concealer under her eye with a wand applicator. She has dark hair clipped back with clips. The background is a blurry tan. The text overlay reads "NATASHA DENONA" and "HY-GLAM CONCEALER." / 00:01–00:02 Woman blending the concealer with a black makeup sponge. The text overlay continues to read "NATASHA DENONA" and "HY-GLAM CONCEALER." # Funnel stage Middle of funnel (Consideration) # Pain points Uneven skin tone and difficulty achieving a flawless makeup finish. # Value propositions - Professional-quality makeup at home with HY-Glam concealer. - Achieve a smooth and flawless base with HY-Gen Primer Serum. - HY-Glam Powder Foundation for a perfect finish. # Benefits - Even out skin tone - Smooth base for makeup - Flawless finish # Features - HY-Glam Concealer - HY-Gen Primer Serum - HY-Glam Powder Foundation # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The ad is shot from the brand's perspective, showcasing its products. # Storyline - 00:00–00:01 00:00–00:01 Woman applies concealer to her face using a wand applicator. - 00:01–00:02 00:01–00:02 Woman blends concealer using a makeup sponge. - 00:02–00:05 00:02–00:05 Woman applies the HY-Gen Primer Serum to her face using a brush. - 00:05–00:09 00:05–00:09 The primer is blended in. - 00:09–00:11 00:09–00:11 Concealer is applied and blended in. - 00:12–00:14 00:12–00:14 Woman applies the HY-Glam Powder Foundation with a brush. - 00:15–00:20 00:15–00:20 Woman poses, showing off the finished makeup look.

# Ad summary This ad showcases Natasha Denona's HY-Gloss Hybrid Tinted Gloss Balm, highlighting its texture, color payoff, and the range of shades available, and launch date. # Brand positioning Natasha Denona is presented as a high-end cosmetics brand focused on delivering innovative, high-quality beauty products. The brand positioning emphasizes luxury and sophistication, with sleek product packaging. Natasha Denona aligns with a beauty-conscious consumer who values efficacy and a polished, curated aesthetic. The brand aims to occupy the space of professional-grade makeup, pushing against mass-market norms by focusing on premium formulations and presentation. This positioning blends functional performance with emotional appeal, promising both visible results and an elevated user experience. # Product The HY-Gloss Hybrid Tinted Gloss Balm by Natasha Denona is a lip product designed to combine the hydrating benefits of a balm with the color payoff of a gloss. It is presented as a hybrid formula that provides both shine and a subtle tint. The product is showcased through close-up shots that highlight its smooth texture and the range of available shades, including Lush Lila, Berry Pop, Cleo, and Cherry Cola. The ad emphasizes the product's ability to provide a glossy finish with a hint of color, making it ideal for everyday wear. There are no purchase barriers mentioned explicitly. # Visual style The ad features a clean and polished aesthetic, with a focus on showcasing the product in a well-lit environment. The editing style is smooth with static shots and slow zooms to highlight the product details. The production quality is high, giving a commercial feel with a clean background to keep the focus on the product. The pacing is consistent and moderate, allowing viewers to take in each detail without feeling rushed. # Hooks Text overlay: NATASHA DENONA / NEW! / HY-GLOSS / HY-BRID TINTED GLOSS BALM Visual: 00:00–00:02 Several boxes of Natasha Denona HY-Gloss Hybrid Tinted Gloss Balm are displayed on a white surface. The camera is overhead and stationary. The boxes are in shades of pink, red, and lavender. The brand and product name are prominently displayed on the boxes. / 00:02–00:03 A pair of hands with light skin and manicured nails opens a pink Natasha Denona HY-Gloss box on a white surface. The camera is close-up and stationary, focusing on the unboxing. The box reveals a sticker with the shade name 'Cherry Blossom'. # Funnel stage Awareness # Pain points None used. # Value propositions - Hybrid formula gloss provides both shine and tint # Benefits - Not explicitly stated. # Features - Hybrid tinted gloss balm # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This ad shows the Natasha Denona product via a showcase style presentation. # Storyline - 00:00–00:02 Boxes of the product move around, displaying the Natasha Denona brand and product names. - 00:02–00:03 A hand opens a box of the product to reveal the container inside. - 00:03–00:08 A hand takes the gloss balm out of the container. - 00:04–00:08 The hand twists the container open to reveal the gloss wand. - 00:08–00:12 The hand demonstrates swatches of four different shades of the product on an arm. - 00:12–00:16 The camera zooms out to show an arm with multiple swatches of different shades of the product, along with the launch date of 01/21.

# Ad summary This ad promotes the Natasha Denona Eye Sculpt Texture and Tone Eyeshadow Palette. The ad features a single eye being made up using the products from the palette, alongside on-screen text of the product name and a 'Shop Now' call to action. # Brand positioning Natasha Denona is presented as a high-end cosmetics brand specializing in eyeshadow palettes, which are displayed in luxury packaging. The brand aligns with beauty enthusiasts looking for professional quality products, allowing consumers to achieve sculpted and defined eye looks. The brand ignores the trend of lower-priced, mass-market cosmetics, instead focusing on providing premium, high-performance formulations that appeal to sophisticated makeup users. # Product The featured product is the Natasha Denona Eye Sculpt Texture and Tone Eyeshadow Palette, an eyeshadow palette designed for creating sculpted and defined eye looks. The palette includes a variety of neutral shades, including matte and shimmer textures in tones of brown, beige, and black. These shades are intended to enhance depth and dimension of the eyes. The palette is presented as a high-quality, professional tool for achieving sophisticated makeup looks, suitable for those who desire defined and sculpted eyes. # Visual style The ad has a polished and professional aesthetic. The video features extreme close-ups and static shots, which highlights the textures and colors of the eyeshadows. The production quality appears high-end, similar to a commercial. The pacing is moderate, with cuts timed to the music beats, enhancing the overall rhythm and engagement. # Hooks Spoken: 00:00–00:02 [Singing] la na na na na na Text overlay: 00:01–00:02 NATASHA DENONA / 00:01–00:02 EYE SCULPT TEXTURE AND TONE / 00:01–00:02 eyeshadow palette Visual: 00:00–00:01 Close-up shot of the Natasha Denona Eye Sculpt Texture and Tone Eyeshadow Palette. The palette is open, revealing a selection of neutral-toned eyeshadows. A makeup brush is seen picking up product from a dark brown shade labeled 'C2'. The background is blurred. The shot is well-lit, emphasizing the texture and colors of the eyeshadows. The camera is stationary, providing a clear view of the product and its application. / 00:01–00:02 Extreme close-up of a left eye with fair skin. A black eyeliner wing is already present. The hand is using a thin makeup brush and dark eyeshadow to extend and set the liner. The camera remains still. There is on-screen text that says "NATASHA DENONA EYE SCULPT TEXTURE AND TONE eyeshadow palette." # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points None used. # Value propositions - Palette designed for creating sculpted and defined eye looks by including a variety of neutral shades and textures. # Benefits - Designed for creating sculpted and defined eye looks - Enhances depth and dimension of the eyes # Features - Eye Sculpt Texture and Tone Eyeshadow Palette - Neutral shades - Matte and shimmer textures # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 65% – The customer POV is conveyed through close-up shots of the eye being made up. - Brand 35% – The brand POV is conveyed through the product shots, brand name, and 'Shop Now' CTA. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a close-up of the Natasha Denona Eye Sculpt Texture and Tone Eyeshadow Palette; a makeup brush is shown picking up eyeshadow from the palette. This moment introduces the product and its intended use, presented from a brand perspective to highlight the product's features and quality. - 00:01–00:05 00:01–00:05 The scene transitions to a close-up of an eye as the same brush applies the eyeshadow along the lash line, creating a defined wing. The tone is instructional, demonstrating how to use the product to achieve the desired sculpted effect. The perspective shifts to a first-person user experience, guiding the viewer through the application process and showcasing the product's functionality. - 00:05–00:07 00:05–00:07 The ad cuts back to the palette as a finger taps one of the lighter, shimmering shades. This shows another color option within the same palette and hints at the variety of looks that can be created. The brand is highlighting the versatility of the product by showing different textures and colors. - 00:07–00:09 00:07–00:09 The shimmering eyeshadow is applied to the eyelid with a finger and a brush. This is shown from the customer's perspective to emphasize the ease of application and the immediate impact of the shimmer. - 00:09–00:13 00:09–00:13 Additional colors are used to enhance and sculpt the eye further, showcasing how to use a variety of shades from the palette to enhance the eye. This is shown from the customer's perspective to emphasize the ease of application. - 00:13–00:22 00:13–00:22 The ad features close-ups of the completed eye look, highlighting the dimension and sculpted effect achieved with the product. The perspective shifts to a customer's viewpoint, showcasing the final result and encouraging viewers to imagine achieving the same look. The tone is polished and glamorous, emphasizing the aspirational quality of the makeup. - 00:22–00:23 00:22–00:23 The ad concludes with the product name and a 'Shop Now' call to action on a black screen. This provides a clear directive for viewers interested in purchasing the product, presented from the brand's perspective to drive sales.

# Ad summary This ad demonstrates a full face of makeup featuring products from NARS Cosmetics and Natasha Denona. It is set to upbeat music. # Brand positioning The ad highlights Natasha Denona as a premium makeup brand. Its positioning is functional, focusing on the product's performance, high-pigment color payoff, and quality. The ad promotes a lifestyle of beauty and makeup artistry. # Product The ad features a variety of Natasha Denona makeup products, including an eyeshadow palette and eyeliner. The eyeshadow palette contains a range of shades, including various colors and finishes such as matte and shimmer. The brand's eyeliner is used to create a dramatic wing, and the ad emphasizes the product's precision and long-lasting wear. The ad is designed to convince viewers to purchase these products, emphasizing the creation of professional-level makeup looks at home. # Visual style The ad has a polished and professional aesthetic. It features close-up shots and smooth transitions, creating a high-end commercial feel. The pacing is consistent, with a moderate rhythm that emphasizes each step of the makeup application. The editing style focuses on showcasing the makeup products and the final look in detail, with cuts timed to the music beats. # Hooks Visual: 00:00–00:01 Close up of a hand holding a black Natasha Denona eyeshadow palette with multiple shades of gray, silver, and black. The hand selects a light gray shade using a makeup brush. The background is a blurred face of the model, showing the beginning of a makeup application. / 00:01–00:03 A hand is applying light gray eyeshadow to a person's eyelid with a makeup brush. The camera zooms in to show the blending of the eyeshadow. The person's skin is fair with neatly shaped eyebrows. # Funnel stage Middle of funnel (Consideration) # Pain points Achieving a professional eye makeup look can be difficult without the right products and techniques. # Value propositions - With Natasha Denona makeup, you can easily create a professional-level eye makeup look at home. # Benefits - Achieving professional-level eye makeup looks at home. # Features - Eyeshadow Palette # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand's POV is communicated through the demonstration of product usage and showcasing the final look. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a close-up of an eyeshadow palette and brush as a hand selects a light shade, conveying the beginning of a makeup application process. - 00:01–00:03 00:01–00:03 The chosen eyeshadow is then applied to the model's eyelid using a brush, showing how to create a base color for the eye makeup. This demonstrates the functionality of the product and the initial step in achieving the desired look. - 00:03–00:06 00:03–00:06 The hand selects another eyeshadow from the palette and applies it to the eyelid, adding depth and dimension to the look. This shows how the different colors in the palette can be used to create a layered effect. - 00:06–00:10 00:06–00:10 A black eyeliner is applied to the upper lash line to create a wing, emphasizing the eyeliner's precision and defining the eye shape. The perspective is focused on the process of enhancing the eyes. - 00:10–00:15 00:10–00:15 The ad shows the application of shimmer eyeshadow to the lower lash line and mascara to the upper lashes, completing the eye makeup. The perspective is focused on enhancing the eyes. - 00:15–00:23 00:15–00:23 The ad concludes with a series of close-up shots of the model’s face, highlighting the finished makeup look and the model’s expression, creating a connection with the audience by showcasing the result.

# Ad summary This ad showcases the range of shades offered by Natasha Denona's palettes and Golden Glimmer Gloss. The ad is visually driven with shots of the palettes, highlighting color swatches of the different shades on a fair-skinned arm. # Brand positioning Natasha Denona is presented as a luxury beauty brand, offering a range of eyeshadow palettes and lip gloss. The brand emphasizes high-quality pigments and a variety of shades to create different looks. With its gold accents and shade names, the brand suggests a lifestyle of glamor and sophistication, positioning itself for consumers who are willing to invest in premium beauty products. The brand appears to ignore category norms by focusing on high-end makeup, rather than drugstore products. # Product The ad features two main products: eyeshadow palettes and the Golden Glimmer Gloss. The eyeshadow palettes come in gold mirrored packaging and feature a wide range of neutral shades. The shade names, such as 'Quoin,' 'Oro,' and 'Sand Stone' are printed below each color. The ad highlights the pigmentation of the eyeshadows, which are demonstrated via swatches on a fair-skinned arm. The Golden Glimmer Gloss comes in a clear tube with gold accents, featuring a wand applicator. The gloss appears to be a light, shimmering color. The ad is trying to show the viewer the color payoff of these products. # Visual style The ad has a clean and polished aesthetic. The editing style is simple, with static shots and minimal transitions. The production quality is high, creating a luxurious feel. The lighting is bright and even, highlighting the reflective surfaces and vibrant colors of the products. The pacing is consistent, with each shot held long enough to showcase the products in detail. # Hooks Spoken: 00:00–00:03: [Singing] Круг, круг, Visual: 00:00–00:02: The shot focuses on a fair-skinned hand holding a gold mirrored eyeshadow palette. The palette is open, revealing a range of neutral eyeshadow shades. The background is a plain white surface. The lighting is bright and even, highlighting the colors in the palette. The camera zooms in slightly to showcase the different shades. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Provides a variety of shades to create different looks (Benefit derived from eyeshadow palettes) - High-quality pigments enable glamor and sophistication (Benefit derived from high-quality pigments and product packaging) - Can be used to create different looks (Benefit derived from product variety). # Benefits - Range of eyeshadow shades - High-quality pigments - Light, shimmering lip gloss # Features - Eyeshadow Palettes - Highlight Palettes - Golden Glimmer Gloss # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a user showcasing the products. # Storyline - 00:00–00:02 The camera zooms in to showcase the first eyeshadow palette and its range of shades. - 00:02–00:04 The camera zooms in to showcase the second highlighter palette and its three shades. - 00:04–00:05 The camera displays the two palettes and the Golden Glimmer Gloss. - 00:05–00:06 The camera shows swatches of several eyeshadow shades on a fair-skinned arm. - 00:06–00:10 The camera shows swatches of the three highlighter shades on a fair-skinned arm. - 00:10–00:13 The camera displays the Golden Glimmer Gloss being applied to the fair-skinned arm.

# Ad summary This ad showcases the ND Roxa Palette. The ad features close-up shots of the palette, its colors, and swatches on the arm. # Brand positioning Natasha Denona is presented as a high-end makeup brand, specializing in eyeshadow palettes. The brand is positioned as luxurious and professional, with a focus on high-pigment colors and a wide range of shades. The brand aligns with a lifestyle of creativity and self-expression through makeup. The brand ignores category norms by focusing on unique color stories and high-quality formulations, rather than following trends or competitor behaviors. The brand positioning is both functional (high pigment, variety of shades) and emotional (self-expression, luxury). # Product The ND Roxa Palette is an eyeshadow palette featuring 15 different shades of purple, pink, and neutral colors. The palette includes a variety of finishes, including matte and shimmer. The product is for anyone who enjoys experimenting with makeup and creating unique eye looks. The palette is presented as having high-pigment colors and a wide range of shades. The ad shows swatches of the eyeshadows on the arm, demonstrating the color payoff and texture. The ad addresses the purchase barrier of not knowing what the colors look like on the skin by showing the swatches. # Visual style The ad has a polished and professional aesthetic, with bright and even lighting. The editing style is simple, with static shots and smooth transitions. The production quality is high-end, supporting the luxurious tone of the brand. The pacing is slow and consistent, allowing the viewer to focus on the product and its features. The audio-visual sync is not particularly emphasized, but the music complements the visuals. # Hooks Visual: 00:00–00:01 Close-up shot of the ND Roxa Palette, showcasing the variety of colors and finishes. The background is blurred and out of focus. The lighting is bright and even, highlighting the colors of the eyeshadows. The camera is stationary and slowly zooms in on the palette. / 00:01–00:03 A hand with light skin and a diamond ring opens the ND Roxa Palette against a solid purple background. The camera is stationary and focuses on the palette being opened. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly state a pain point. # Value propositions - The ND Roxa Palette offers a wide range of shades and finishes, allowing you to create endless eye looks. - The high-pigment colors provide intense color payoff, making your eye looks stand out. # Benefits - Create unique eye looks - Experiment with makeup - High color payoff # Features - 15 different shades - Variety of finishes (matte and shimmer) - High-pigment colors # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:06 00:00–00:06 The video opens with a close-up shot of the ND Roxa Palette, showcasing the variety of colors and finishes. The message is to highlight the product and its features. The perspective is from the brand, showing off the product in an appealing way. The tone is exciting and energetic. - 00:06–00:11 00:06–00:11 The video transitions to swatches of the eyeshadows on an arm, demonstrating the color payoff and texture. The message is to show the product in use and its quality. The perspective is from the brand, providing a visual demonstration of the product's performance. The tone is informative and engaging. - 00:11–00:13 00:11–00:13 The video returns to a close-up shot of the ND Roxa Palette, reinforcing the product and its features. The message is to remind the viewer of the product being advertised. The perspective is from the brand, emphasizing the product's visual appeal. The tone is exciting and energetic, mirroring the opening shot.

# Ad summary This ad showcases Natasha Denona's new Luxe Glam Compact Quad Eyeshadow Palette, highlighting the color payoff and shimmer. # Brand positioning Natasha Denona is presented as a luxury beauty brand, specializing in high-quality eyeshadow palettes. The brand leans into an aesthetic of elegance and sophistication, targeting consumers who value premium makeup with high color payoff and a shimmering finish. The brand occupies a high end market space, implied through the sophisticated visuals and a neutral color palette. # Product The ad features the Natasha Denona Luxe Glam Compact Quad Eyeshadow Palette. This palette contains four coordinated eyeshadow shades in a compact format. The eyeshadows feature a range of finishes, including matte, shimmer, and glitter. The ad focuses on the high color payoff and intense shimmer of the shadows. The palette is presented as a compact option for achieving a glamorous look. The ad provides close-up shots of the product to highlight the product's high quality shimmer finish. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style consists of quick cuts and static shots, with smooth transitions. The pacing is moderate. There are no visual motifs that stand out. # Hooks Spoken: [Music playing] Text overlay: NATASHA DENONA Visual: 00:00–00:02 The shot is an extreme close-up overhead of a tower of eyeshadow pallets, with the brand name "NATASHA DENONA" in a white sans-serif font overlaying the shot. / 00:02–00:03 The camera is still and the shot zooms in on an eyeshadow pallet, followed by a shot of a tan skinned arm with black nail polish. The hand is testing the product colors on the arm. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Luxe Glam Compact # Benefits - The benefit is implied through the vibrant shimmer and color payoff. # Features - Quad Eyeshadow Palette # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing its product and features. # Storyline - 00:00–00:02 The ad opens with an aerial shot of a tower of the Natasha Denona eyeshadow pallets. - 00:02–00:09 The camera zooms in to show a person’s arm as the finger dips into each color and then is swatched onto the arm. - 00:09–00:13 The camera zooms in to highlight each eyeshadow in the quad pallet. - 00:13–00:16 The scene transitions to two arms with eyeshadow swatches next to the eyeshadow pallet. - 00:16–00:17 The ad concludes with the product name.

# Ad summary This ad showcases the Natasha Denona Mini Xenon Eyeshadow Palette. The ad features close-up shots of the palette and swatches of the eyeshadows on an arm and fingers, highlighting the colors and shimmer. # Brand positioning Natasha Denona is presented as a high-quality, luxury brand in the beauty and cosmetics industry. The brand aims to occupy a space in the consumer's mind that values high-pigment, professional-grade eyeshadow palettes. The brand aligns with a lifestyle that appreciates artistry and high-end beauty products. The brand positioning is functional, focusing on the performance and quality of the eyeshadows, as well as emotional, appealing to the desire for self-expression and creativity through makeup. # Product The Natasha Denona Mini Xenon Eyeshadow Palette is a compact eyeshadow palette featuring five shades. The palette includes a range of colors, including a matte brown, a matte olive green, and three shimmer shades in gold, green, and pink. The eyeshadows are highly pigmented and designed to provide a smooth, blendable application. The palette is suitable for creating a variety of eye looks, from natural to bold. The ad emphasizes the shimmer and color payoff of the eyeshadows, highlighting their ability to create eye-catching looks. The compact size of the palette makes it travel-friendly and convenient for on-the-go use. # Visual style The ad has a polished, high-end aesthetic with a clean and minimalist style. The editing style consists of quick cuts and static shots, with smooth transitions between scenes. The production quality is high, giving the ad a professional commercial feel. The visual motif is close-up shots of the eyeshadows and swatches, emphasizing their color and shimmer. The pacing is moderate, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:02 Female 1 [singing] Never let, never let my guard down Visual: 00:00–00:01 A close-up shot of a light-skinned arm with three eyeshadow swatches in gold, green, and pink. The fingers with long, clear pink nails touch the swatches. The background is a plain white surface. The camera is stationary, focusing on the shimmer and color payoff of the eyeshadows. / 00:01–00:02 A hand with long, clear pink nails holds the Natasha Denona Mini Xenon Eyeshadow Palette. The palette has a clear lid and a beige base. The background is a plain white surface. The camera is stationary, showing the palette and its packaging. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Compact palette with versatile shades for creating various eye looks - High pigment payoff for eye-catching looks # Benefits - Versatile color range - Travel-friendly - High pigment payoff # Features - Five eyeshadow shades - Compact size - Shimmer and matte finishes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:01 The ad opens with swatches of three eyeshadows on an arm, showcasing their shimmer and color payoff. - 00:01–00:05 The camera zooms out to reveal the Natasha Denona Mini Xenon Eyeshadow Palette, which is then opened to display the five shades inside. - 00:05–00:06 The camera focuses on each individual shade in the palette, highlighting the colors and textures. - 00:06–00:07 The ad shows swatches of the eyeshadows on fingers, further emphasizing their shimmer and color payoff. - 00:07–00:12 The ad returns to the arm swatches, providing a final look at the colors and shimmer. - 00:16–00:17 The camera shows swatches of all five eyeshadows on an arm. - 00:17–00:18 The ad ends with a final shot of the Natasha Denona Mini Xenon Eyeshadow Palette.

# Ad summary This ad demonstrates Natasha Denona's Mini Eye Sculpt Cool Eyeshadow Palette, comparing its colors to other palettes from the brand. # Brand positioning Natasha Denona is a luxury makeup brand that focuses on high-quality, professional-grade products. The brand's image is one of sophistication and expertise, with a focus on delivering flawless results. The brand stands out in the crowded makeup market by offering curated color stories in highly pigmented formulations. The brand is positioned as a go-to for makeup enthusiasts and professionals seeking premium, performance-driven cosmetics. # Product The ad showcases Natasha Denona's Mini Eye Sculpt Cool Eyeshadow Palette. This palette features five cool-toned eyeshadows designed to sculpt and define the eyes. Each shade is formulated to provide high pigment and blendability. The palette includes a range of shades from light to dark, catering to various skin tones. The product comes in a white plastic palette with the brand's name on the front. The brand offers this palette as a new cool color range of eye shadow. # Visual style The ad has a clean and polished aesthetic. The visuals are brightly lit with a focus on product clarity. The camera movements are smooth and deliberate, ensuring the product remains the focal point. The editing style is simple and straight-forward, without quick cuts or flashy transitions. The production quality feels high-end. The cuts are synced to the music. # Hooks Text overlay: MINI EYE SCULPT COOL / EYESHADOW PALETTE Visual: 00:00–00:02: A pair of light-skinned hands with long, glossy, pink nails holds a white, rectangular Natasha Denona Mini Eye Sculpt Cool Eyeshadow Palette against a white backdrop. The camera is static and directly faces the palette, which has five square shadow pans. Text above the palette reads: "MINI EYE SCULPT COOL EYESHADOW PALETTE". # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - This mini eyeshadow palette sculpts and defines the eyes through a range of cool eyeshadow colors. # Benefits - The eyeshadows sculpt and define the eyes. # Features - Mini size - Cool color range # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 The ad begins by showcasing the Natasha Denona Mini Eye Sculpt Cool Eyeshadow Palette, emphasizing its size and design. The intention is to introduce the product and draw the viewer's attention to its compact form factor. - 00:02–00:03 The ad shows the palette being opened to reveal the colors inside. This aims to highlight the range of shades available and their arrangement within the palette. - 00:03–00:12 The ad features swatches of the eyeshadows on an arm, demonstrating the color payoff and shades. This is to help the viewer visualize how the colors appear on the skin, for skin tones ranging from "Fair Cool" to "Deep Cool". - 00:12–00:20 The ad compares the new Cool palette to the original palette, showing both palettes and their swatches side by side. This allows viewers to directly compare the shades and understand the differences in color tones between the two palettes.

# Ad summary This ad features the Natasha Denona Berry Pop Cheek Trio cheek palette. The ad focuses on the product and its packaging. # Brand positioning Natasha Denona is presented as a luxury cosmetics brand, emphasizing high-quality cheek palettes. The focus on color and premium packaging suggests a sophisticated, beauty-focused brand. The brand appeals to customers seeking high-end, specialized products. # Product The ad features the Natasha Denona Berry Pop Cheek Trio, a cheek palette containing three shades: Berry Kiss Cream Base, Dazzle Kiss, and Glow Impact Powder. The palette comes in a shiny, deep pink compact with the brand's "ND" logo embossed on the cover. The product aims to provide a range of cheek colors for different looks, emphasizing versatility and quality. Each shade is presented as enhancing the wearer's natural radiance, making it worth buying for its ability to create multidimensional makeup looks. # Visual style The ad features a clean, studio-shot style with high production quality. The visual motif includes a focus on the product's packaging and color palette, set against a simple background. The image treatment involves soft, diffused lighting and subtle color grading to enhance the colors of the product. The typography is clean and modern, integrated to highlight the product name and brand. The style is designed to be scannable and eye-catching in a feed, with a focus on the product's aesthetic appeal. # Hooks Headline: BERRY POP CHEEK TRIO # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Berry Pop Cheek Trio offers a versatile range of cheek colors in one palette, providing a solution for different makeup looks. # Benefits - None used. # Features - BERRY KISS CREAM BASE - DAZZLE KISS - GLOW IMPACT POWDER # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image promotes the brand and its product. # Storyline - The ad opens with a product shot against a plain background. The brand and product name are highlighted. This tells the audience that the ad is centered on a specific beauty item. - A detailed view of the cheek palette, focusing on the individual shades and packaging, provides key product information to the audience. This provides detailed information about the palette's contents and packaging.

# Ad summary Image ad featuring multiple Natasha Denona makeup palettes and pencils on a light pink background. The ad promotes a 20% off sale on Natasha Denona's Valentine's Day favorites, as well as a free gift with orders over 150 €. # Brand positioning Natasha Denona is presented as a high-end, luxury makeup brand. The ad features a curated collection of the brand's products, emphasizing the brand's prestige in the cosmetics industry. The brand's products are positioned for customers who value high-quality, professional-grade makeup. # Product The ad features several Natasha Denona makeup products. There are multiple eyeshadow palettes with square pans containing various shades of eyeshadow, some with shimmery textures and others with matte finishes. There is also a blush duo with both shades in a square pan, and lip pencils with a crayon-like design and color that matches the lipstick shade. These products are showcased together to promote a full-face makeup look, implying the versatility and completeness of the brand's product range. The palettes are presented in pink packaging, indicating a focus on romantic and feminine styles that are on promotion as Valentine's Day favorites. # Visual style The ad uses a clean, flatlay style with a light pink monochromatic color scheme. The makeup products are arranged on a pink background with scattered heart-shaped confetti. The lighting is soft and diffused, enhancing the feminine and romantic tone of the image. # Hooks Headline: 20% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 20% OFF - SICHERN SIE SICH EIN GRATISGESCHENK ZUJEDER BESTELLUNG AB 150 €! # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating a limited-time Valentine's Day offer and showcasing its wide range of makeup products to incentivize purchases. # Storyline - The ad opens by announcing a sale to the customer. This grabs the viewer's attention with an offer to encourage them to purchase Natasha Denona products. - The ad highlights the Natasha Denona Valentine's Day favorites and a gift with a minimum purchase. This helps to promote specific products and incentivize larger orders. - The ad showcases the range of Natasha Denona makeup products, displaying multiple eyeshadow palettes, blush duos, and lip pencils. This allows the customer to see the variety and quality of the brand's offerings.

# Ad summary This ad for Natasha Denona promotes a 20% discount as well as a gift with purchases over 150 euros in celebration of Valentine's Day, and displays a variety of the brand's eye shadow and face palettes. # Brand positioning Natasha Denona is presented as a luxury cosmetics brand that provides high-quality, professional grade makeup. The brand is positioned as having cult-favorite status, offering a curated selection of products designed to create flawless, camera-ready looks. By offering a Valentine's Day promotion, the brand taps into a gifting occasion and aims to be part of a romantic, celebratory lifestyle. The brand opts to follow beauty category norms by appealing to consumers who want high-end, effective products that enhance their natural beauty. # Product The ad features a curated selection of Natasha Denona's makeup palettes, specifically eye shadow and face palettes. Each palette is designed with a range of complementary shades to create a full makeup look. The palettes are displayed in an array of colors and configurations, to illustrate the depth and breadth of the brand's offerings. Each palette has a variety of finishes including matte, shimmer, and metallic. The ad promotes a Valentine's Day offer of 20% off and a free gift with purchases over 150 euros. The ad aims to reduce the purchase barrier by sweetening the deal for consumers during the holiday season. # Visual style The ad has a clean, polished look with a soft pink color palette and natural lighting. The flat lay style and artful arrangement of products create a visually appealing and aspirational aesthetic, characteristic of high-end beauty brands on social media. The typography is clean and legible, allowing the promotional messaging to stand out. The overall style is designed to be scannable and attention-grabbing in a social feed. # Hooks Headline: 20% DE RÉDUCTION # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 20% off products - Free gift with any purchase over 150 euros # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the image is that of the brand, showcasing its product range and promotion to entice customers. # Storyline - The ad opens with a text overlay announcing a special offer for Natasha Denona products. The brand is letting the audience know about the promotion and setting the stage for a potential purchase opportunity. - The ad showcases a variety of Natasha Denona's eye shadow and face palettes, arranged artfully. The brand visually emphasizes the product range available and draws the audience's attention to the array of options. - The ad displays the products in a visually appealing, flat lay style. The brand aims to create an aspirational aesthetic and highlight the products as desirable items for beauty enthusiasts.

# Ad summary This ad features various makeup products from Natasha Denona, presented against a pink background with small heart accents. The ad promotes a 20% discount and a free gift for purchases over 150 euros, targeting customers for Valentine's Day. # Brand positioning Natasha Denona is positioned as a luxury cosmetics brand, explicitly through its branding in the ad's opening statement as well as its imagery. This positioning is reinforced by the curated selection of products in varying shades and formats, from eyeshadow palettes to lip products. The brand is marketed toward makeup enthusiasts looking for high-quality, professional-grade products, reflected by the high pigment payoff and attention to detail. # Product The ad features a variety of makeup products from Natasha Denona. The products include eyeshadow palettes featuring multiple shades in various finishes, such as matte, shimmer, and metallic. These palettes come in different sizes, from smaller compacts to larger, more comprehensive collections. Also shown are lipsticks and lip pencils in a range of colors, packaged in sleek, modern tubes with visible branding. The ad showcases these products as part of a promotion that includes a 20% discount and a free gift with purchases over 150 euros. The products are presented as ideal choices for creating a Valentine's Day makeup look or as a gift for someone special. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the makeup products in an appealing manner. The soft pink background and scattered hearts contribute to a romantic and feminine theme, suitable for Valentine's Day. The image treatment includes soft lighting and color grading to enhance the vibrancy of the products and create an inviting visual. # Hooks Headline: 20% DE RÉDUCTION # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 20% DE RÉDUCTION - RECEVEZ UN CADEAU GRATUIT POUR TOUT ACHAT SUPÉRIEUR À 150€. # Benefits - 20% discount - Free gift with purchase over 150€ # Features - Eyeshadow palettes - Lipsticks - Lip pencils # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand presents its promotional event and product offerings. The brand's POV is conveyed in the overall layout and messaging of the ad. # Storyline - The ad starts by announcing a promotion from Natasha Denona, setting the stage to immediately capture the attention of customers who are already familiar with the brand and looking for a deal. - Next, the ad highlights specific products as Valentine's Day favorites. This curation implies that the products are particularly suitable for the occasion, guiding the consumer toward relevant options. - The ad concludes by providing a clear incentive: a free gift with a purchase of 150 euros or more. The free gift with purchase is intended to motivate immediate action by sweetening the deal and encouraging customers to increase their order value.

# Ad summary The image ad promotes Natasha Denona makeup products, offering 20% off and a free gift for Valentine's Day. # Brand positioning Natasha Denona is presented as a high-end, luxury makeup brand. The brand is positioned for those seeking quality and premium beauty products. The Valentine's Day promotion aligns with a gifting occasion, suggesting the brand's products are desirable and worth gifting. The use of a clean, elegant aesthetic and an emphasis on special offers signals that the brand aims to provide both aspirational beauty and accessible value. # Product The ad features a variety of Natasha Denona makeup products, including eyeshadow palettes, blush duos, lipsticks, and lip liners. The eyeshadow palettes come in various sizes and color stories, including neutral browns, pinks, and purples. The lipsticks and lip liners are presented in coordinating shades, suggesting a cohesive makeup look. The ad highlights the brand's range of color options and product types. The focus is on creating a complete and coordinated makeup look, perfect for Valentine's Day, encouraging viewers to explore the range of products offered by the brand. # Visual style The ad features a soft, elegant visual style with a light pink color scheme. The products are displayed in an organized and visually appealing way. The use of soft lighting and scattered heart confetti creates a romantic and festive mood. The overall aesthetic is clean and polished, consistent with a high-end beauty brand. # Hooks Headline: 20% KORTING # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 20% off favorite items - Free gift with every order over €150 # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is told from the brand's perspective, aiming to promote its products and Valentine's Day offer. # Storyline - The ad opens with a headline announcing 20% off Natasha Denona products for Valentine's Day, immediately capturing attention and highlighting a promotional offer. This is told from the brand's perspective to draw interest in purchasing now. - Next, the ad details that customers will receive a free gift with any order over €150. Told from the brand's perspective, the offer incentivizes viewers to shop with Natasha Denona for Valentine's Day. - Finally, the ad displays a variety of makeup products including eye shadow palettes, lipsticks, and lip liners. Told from the brand's perspective, this reinforces the variety available and visually showcases the products included in the Valentine's Day promotion.

# Ad summary This ad for Natasha Denona offers 20% off of select Valentine's Day products as well as a free gift with purchases over $150. # Brand positioning Natasha Denona is presented as a prestige beauty brand, offering a range of high-quality eyeshadow palettes and makeup products. The brand leans into a sophisticated and celebratory aesthetic, aligning with special occasions like Valentine's Day. The ad positions Natasha Denona as a go-to brand for those seeking luxury and curated color stories, with promotions that add value to their premium offerings. # Product The ad features a selection of Natasha Denona's makeup products, specifically eyeshadow palettes and lip products. The products are showcased in a flat lay with Valentine's Day themed confetti and envelopes. The focus is on limited edition collections and products highlighted as 'ND Valentine's Day Favorites.' # Visual style The ad has a clean and polished aesthetic, with a light pink color scheme that evokes Valentine's Day. The flat lay arrangement of products is well-lit and visually appealing. The editing is simple with static shots and clear text overlays. The production quality is high, reflecting the brand's luxury positioning. The pacing is slow. # Hooks Text overlay: 00:00–00:04 NATASHA DENONA / 00:00–00:04 20% OFF / 00:00–00:04 ND VALENTINE'S DAY / 00:00–00:04 FAVORITES! Visual: 00:00–00:03: A flat lay of Natasha Denona makeup products, including eyeshadow palettes and lip products, is arranged on a light pink background. Pink envelopes and heart-shaped confetti are scattered around the products. The camera is stationary, looking directly down at the arrangement. The lighting is bright and even, highlighting the colors and textures of the makeup. Text overlays appear on the screen. # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points None used. # Value propositions - 20% off ND Valentine's Day Favorites: Save money on select, popular products. - Get a free gift with purchase for all orders over $150: Added value for customers who spend over a certain amount. # Benefits - 20% off - Get a free gift with purchase for all orders over $150 # Features - ND Valentine's Day Favorites # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official brand voice, showcasing its products and offers directly. # Storyline - 00:00–00:03 The ad opens with a view of Natasha Denona products. - 00:00–00:03 The ad shows an offer for 20% off ND Valentine's Day favorites, creating urgency with the offer. - 00:03–00:06 The ad then shows an offer to get a free gift with any purchase for orders over $150, incentivizing larger purchases.

# Ad summary This ad showcases the new shades of the Natasha Denona I Need a Nude Lip Crayon. The ad features a clean and modern look, focusing on the product and its various nude shades. The ad displays each lip crayon shade with a corresponding swatch. # Brand positioning Natasha Denona is presented as a high-end cosmetic brand specializing in nude lip products. The brand's positioning emphasizes the creation of essential makeup items, focusing on the 'I Need a Nude' lip crayon, suggesting a product line that addresses fundamental beauty needs. This is a functional and emotional positioning, offering both essential utility and the allure of polished beauty. By focusing on neutral shades, the brand aligns with the beauty minimalist, but does not ignore the category norms as there is an entire line of lip crayons and multiple nude shades available. # Product The featured product is the "I Need a Nude" Lip Crayon by Natasha Denona, designed for those seeking the perfect nude lip shade. The crayon is displayed in multiple shades including, Cherry Blossom, Cherry Cola, Natasha, Cleo, Liyan, Nina, Emily, Gaia, Renee, Storme, and Luna. Each crayon features the brand name and product name printed on the side. The lip crayon is presented as a versatile tool for achieving a natural yet defined lip look, suitable for everyday wear. # Visual style The ad has a clean and modern aesthetic, characterized by static shots and smooth transitions. The production quality is polished and professional. The pacing is consistent, with a new shot every two seconds. # Hooks Text overlay: NATASHA DENONA / I NEED A NUDE / LIP CRAYON / 2 NEW / SHADES Visual: 00:00–00:01: The shot presents two Natasha Denona I Need a Nude Lip Crayons, one in a deeper plum shade and one in a pale pink shade. Both products are displayed on a bright white background. The shot is evenly lit with no shadows. # Funnel stage Awareness # Pain points None used. # Value propositions - I Need a Nude Lip Crayon in multiple shades # Benefits - Multiple nude shades # Features - I Need a Nude Lip Crayon # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing its product range and product details in a neutral and informative way. # Storyline - 00:00–00:01 The ad begins by presenting the full product range of Natasha Denona "I Need a Nude" Lip Crayons. - 00:01–00:22 The ad then transitions to showcase each shade in the product line. Each lip crayon shade is presented on a white background, accompanied by a line swatch that is drawn beneath it. The ad moves between shades until the end of the product line is displayed.

# Ad summary This ad promotes the Natasha Denona HY-Blush, displaying swatches of different blush shades. # Brand positioning Natasha Denona is presented as a high-end makeup brand offering luxury products. The brand aims to occupy a space in the consumer's mind as sophisticated and innovative, offering high-quality, trend-setting blush shades. The brand promotes values of luxury and beauty through its sleek packaging and diverse range of blush tones. Natasha Denona products ignore typical functional beauty by emphasizing luxury, high pigment, and a wide range of shades. The brand positioning is both functional, providing long-wearing formulas, and emotional, allowing consumers to express their unique style. # Product The featured product is the Natasha Denona HY-Blush, a dual-shade blush palette. Each palette contains two complementary blush shades designed to enhance the complexion with color and dimension. The palettes are packaged in sleek, color-coordinated compacts that reflect the blush shades inside, featuring a mirror for on-the-go application. The ad showcases various color combinations, including 'Nude Muse NEW!', 'Lush Lila NEW!', 'Sweet Cheeks', 'Simply Shy', 'Fresh Mauve', 'Flirty Flush', 'Flustered', and 'Vamped'. These shades cater to a diverse range of skin tones and preferences. The unique selling proposition is the combination of two shades in one compact, allowing for customized color blending and application. The ad addresses the purchase barrier by demonstrating the product's pigmentation and color payoff through swatch demonstrations, highlighting the quality and value of the blush. # Visual style The ad features a polished, clean aesthetic with bright, even lighting and a plain white background. The editing style consists of static shots and quick cuts to showcase each blush shade and swatch. The production quality is high-end, typical of commercial beauty ads. A visual motif is the use of split-screen to display the product and its corresponding swatch simultaneously. The pacing is moderate, with cuts timed to changes in blush shades. # Hooks Text overlay: NATASHA DENONA / HY-BLUSH / 2 NEW SHADES Visual: 00:00–00:01: A hand with silver metallic nails holds and displays three Natasha Denona HY-Blush compacts in pink, copper, and red. The background is plain white. The text overlay reads 'NATASHA DENONA HY-BLUSH 2 NEW SHADES'. The lighting is bright and even. The camera is stationary and close-up, focusing on the products. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Two complementary shades in one compact allows for customizable color blending and dimension, enhancing the complexion. - Sleek, color-coordinated packaging with a mirror provides convenience for on-the-go application. # Benefits - Enhances complexion with color and dimension - Customizable color blending - Convenient for on-the-go application - Pigmented colors # Features - Dual-shade blush palette - Color-coordinated compacts - Mirror included # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's official viewpoint, showcasing product features, shade range, and quality through visuals and demonstrations. # Storyline - 00:00–00:01 00:00–00:01: The video starts with a close-up shot of several Natasha Denona HY-Blush compacts in various shades. The message conveyed is to introduce the product and hint at the variety of available colors. The perspective is from the brand, showcasing its product line. The tone is luxurious and enticing. - 00:01–00:11 00:01–00:11: The video transitions to a split-screen view, showing each blush compact being opened to reveal the two shades inside, paired with a swatch of those shades on an arm. The message is to showcase the color combinations and their pigmentation. The perspective is from the brand, demonstrating the product's quality. The tone is informative and visually appealing. - 00:11–00:14 00:11–00:14: The video concludes with a shot of both arms, each swatched with all the different blush shades. The message is to emphasize the wide range of available options. The perspective is from the brand, highlighting the comprehensive shade range. The tone is conclusive and emphasizes variety.

# Ad summary A woman demonstrates the blurring effect of Natasha Denona's Hy-Glam Foundation. She applies the foundation to one side of her face and points out how it blurs her skin. # Brand positioning Natasha Denona is presented as a brand that takes its wildly popular products and turns them into other products. The brand is available at Sephora, Ulta, and NatashaDenona.com. # Product The Natasha Denona Hy-Glam Foundation is a foundation that is based on the brand's wildly popular concealer. It is a self-setting foundation that doesn't settle into pores or fine lines. It blurs the skin out. # Visual style The ad has a polished, commercial aesthetic. The editing style is quick cuts. The pacing is consistent throughout the ad. # Hooks Spoken: Natasha Denona took her wildly popular bestselling concealer and turned it into a foundation. Text overlay: Natasha Denona took her wildly / popular bestselling concealer / and turned it into a foundation. / Natasha Denona Visual: 00:00–00:04: A woman with fair skin, brown hair pulled back, and wearing a black tank top is centered in the frame. She is indoors in front of a light beige wall and a light brown wooden door. She is holding a bottle of Natasha Denona Hy-Glam Foundation. # Funnel stage Consideration # Pain points The ad implies that the pain point is that some foundations settle into pores or fine lines. # Value propositions - Natasha Denona took her wildly popular bestselling concealer and turned it into a foundation. # Benefits - Blurs skin out # Features - Self setting foundation - Doesn't settle into pores or fine lines # Call to action SHOP NOW # Social proof - Natasha Denona took her wildly popular bestselling concealer and turned it into a foundation. # Point of view - Customer 100% – The entire video is told from the perspective of a customer using the product. # Storyline - 00:00–00:06 The creator introduces the Natasha Denona Hy-Glam Foundation. - 00:06–00:09 The creator states that she has combination skin and tends to get oily in her T-zone. - 00:09–00:13 The creator states that the foundation is self-setting and doesn't settle into pores or fine lines. - 00:14–00:19 The creator points out that she has the foundation on one side of her face and nothing on the other side, and that the foundation immediately blurred her skin out. - 00:19–00:22 The creator states that the foundation will be available at Sephora, Ulta, and NatashaDenona.com.

# Ad summary This ad showcases the Natasha Denona Hy-Glam blush. The video shows the blush palette in its packaging, then shows swatches of the blush on an arm. # Brand positioning Natasha Denona is presented as a high-end makeup brand, with a focus on quality and luxury. The brand aims to occupy a space in the consumer's mind as a provider of premium makeup products. The brand aligns with values of beauty, sophistication, and self-expression. The brand positioning is emotional, focusing on enhancing the user's natural beauty and confidence. # Product The product featured is the Natasha Denona Hy-Glam blush. It is a blush palette that includes two shades. The palette comes in a pink compact with the brand's logo on the front. The blush is designed to add color and dimension to the cheeks, enhancing the user's natural beauty. The ad shows swatches of the blush on an arm, demonstrating the color payoff and texture of the product. # Visual style The ad has a clean and polished aesthetic, with bright lighting and a focus on the product. The editing is simple, with static shots and smooth transitions. The production quality is high-end, giving the ad a luxurious feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00-00:17 [Singing in Korean] Visual: 00:00–00:01 A hand with light pink nails holds a square, light pink compact with the words "NATASHA DENONA HY-BLUSH cloudy cream cheek duo / duo fard à joues crème" printed on the front. The background is a plain white surface. / 00:01–00:03 The compact is opened to reveal two blush shades: a light pink shimmer on the left and a coral pink on the right. The camera zooms in slightly. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Convenient two-in-one palette - Creamy texture for easy application # Benefits - Adds color and dimension to the cheeks - Enhances the user's natural beauty # Features - Two blush shades in one palette - Cloudy cream cheek duo # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:01 The video opens with a close-up of the Natasha Denona Hy-Glam blush palette in its packaging. - 00:01–00:03 The palette is opened to reveal the two blush shades inside. - 00:03–00:05 The palette is closed and then opened again to show the blush shades. - 00:05–00:07 The palette is closed and then opened again to show the blush shades. - 00:08–00:13 A finger is shown swatching the blush on an arm. - 00:13–00:17 Multiple blush palettes are shown in a row.