How Midas Time Advertises on Meta

# Ad summary This ad features a plus-sized creator showcasing how Midas Style's body shaper helps her feel more confident and comfortable in her clothes. She shares her past struggles with body image and how the product has helped her overcome them. # Brand positioning Midas Style is presented as a brand focused on empowering women to feel confident and comfortable in their bodies. The brand aims to break away from traditional body image standards by offering shapewear that enhances natural curves rather than constricting them. It promotes the idea that women should embrace their bodies as they are and dress in ways that make them feel good, without having to hide or alter their shape. This positioning suggests a functional and emotional approach, focusing on both the practical benefits of shapewear and the emotional value of self-acceptance and body positivity. # Product The Midas Style Body Shaper is presented as a versatile garment that models the silhouette and enhances confidence. It's shown as a brown, one-piece bodysuit designed to provide support and shaping for the back, waist, and tummy. The shaper features a hygienic opening for convenience and is described as so supportive that it eliminates the need for a bra. According to the creator, the body shaper can function as the main piece of an outfit. She demonstrates that it can be easily paired with shorts, skirts, or pants for a stylish look. The ad addresses the purchase barrier of discomfort or restriction often associated with shapewear by highlighting the product's comfort, support, and ease of use, as well as a hygienic opening for bathroom use. # Visual style The ad's overall aesthetic has a polished, UGC feel. The editing style incorporates quick cuts and static shots. The production quality gives off a hybrid commercial feel, using real-life scenarios to connect with the audience. The pacing is fast. Cuts, text, and product actions are timed to voiceover lines. # Hooks Spoken: 00:00–00:03 [Questioning] Você também puxa a blusa pra baixo 47 vezes por dia? Text overlay: 00:00–00:03 Você também puxa a blusa pra baixo 47 vezes por dia? 🤨 Visual: 00:00–00:02 Inside a well-organized closet, a plus-size woman with long blonde hair stands facing the camera. She wears denim shorts and a black bra, removing a brown t-shirt with a croissant design. She pulls the shirt down and looks displeased. / 00:02–00:03 She takes the t-shirt off again. The camera is stationary with medium framing. # Funnel stage Consideration # Pain points The main pain point is the frustration and discomfort of constantly adjusting clothes that don't fit properly. The ad uses the line, "Você também puxa a blusa pra baixo 47 vezes por dia?", to highlight this frustration. # Value propositions - The body shaper supports the breasts without needing to wear a bra. - It's super easy to go to the bathroom with the hygienic opening. - Wear it as the main piece of the outfit. # Benefits - Super easy to go to the bathroom - Além de modelador, ele ainda funciona como peça principal do seu look. - Tá linda, tá pronta, não precisa usar mais nada. # Features - Models the silhouette - Supports the breasts - Hygienic opening - Functions as a top # Call to action Descomplica sua vida também, amiga # Social proof - Eu também era assim, vivia baixando a blusa, evitava roupa justa, fugia das câmeras. Tudo isso até encontrar o body Shaper da Midas Style. - Eu parei de evitar roupa, agora Eu visto body Shaper da Midas Time e já era. # Point of view - Customer 100% – The entire ad is from the perspective of a relatable customer. - Brand 0% – None used. - Expert 0% – None used. - External source 0% – None used. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman in a bra and denim shorts, struggling to adjust her t-shirt. This is meant to highlight a common frustration: constantly pulling down or adjusting clothing that doesn’t fit quite right. The perspective is from the customer’s POV, framing the situation as relatable and annoying. The tone is humorous and self-deprecating. - 00:02–00:03 00:02–00:03 The woman removes her t-shirt as if giving up. This is meant to illustrate the user's frustration. - 00:03–00:07 00:03–00:07 She is shown readjusting a different, tighter top, further emphasizing the discomfort and effort required to make certain clothes fit. This reinforces the earlier scenario and highlights how often the user has to adjust her clothing. - 00:08–00:13 00:08–00:13 The woman is seen pulling at another, yellow crop top, then checking her reflection in the mirror and showing frustration. This shows that she doesn't like taking photos of herself, furthering the pain point of her struggling with body image. - 00:14–00:17 00:14–00:17 The creator reveals that she used to do all the things as shown in the earlier videos, and shows herself wearing a black bra and underwear. - 00:17–00:20 00:17–00:20 She puts on the body shaper and shares that she came across it by Midas Style. - 00:20–00:26 00:20–00:26 She pulls off her bra and reveals that the shaper models her body well, supports the breasts, and is easy to move in. - 00:26–00:29 00:26–00:29 She shares that it's easy to go to the bathroom while wearing the shaper because it has a hygienic opening. - 00:29–00:33 00:29–00:33 She shares that she also uses the shaper as the main piece of her outfits. - 00:33–00:41 00:33–00:41 The woman models for the camera with shorts and the shaper on and shares that now she's ready to go and is no longer avoiding tight clothes. - 00:41–00:51 00:41–00:51 She informs the viewer about an ongoing Midas Style promotion where they can buy one and get two shapers and encourages viewers to simplify their lives.

# Ad summary This ad features a woman in lingerie showing the difference between wearing normal lingerie and wearing the advertised shaping bodysuit. She claims that it is not about the consumer's body, but their lingerie, if they are experiencing unflattering bulges. She claims that her company has body suits for every body. # Brand positioning The brand wants consumers to know that it is not about their body, it is about the shape wear they choose. The brand aims to give its customer the look they desire, without having to feel ashamed of their bodies. The brand is inclusive and sells shape wear for every size body. # Product The product advertised in this ad is a black shaping bodysuit. The creator claims the bodysuit hides back fat and side fat and supports the bust without the use of a bra. She states that there are 6 sizes of bodysuit available for every size of body. She also claims it shapes the body and the butt. # Visual style The ad has a UGC feel with static shots. The creator stands in front of a door and presents the product. The production quality is high, and it feels like a polished commercial. There is not a lot of movement so the cuts per minute are low. The audio and visual are synced. # Hooks Spoken: Female 1: Suas lingeries tambem tao tudo assim sobra gordura sobra peito e voce nao sabe mais o que fazer? Text overlay: 00:02–00:03 Sobra gordura (caption box) / 00:03–00:04 sobra peito (caption box) Visual: 00:00–00:04 The woman stands in front of a white door in a red bra and underwear set. She is holding a microphone in her hand. She is tan with long light brown hair and is wearing lots of jewelry. She is grabbing at the fat on her torso. The camera is still and at eye level. / 00:04–00:05 The camera zooms in close to her face as she reaches her hand toward the camera. She has big eyes and a nose ring. # Funnel stage Consideration # Pain points The main pain point is that women who wear lingerie experience unflattering fat rolls and bulges and don't know what to do. "Suas lingeries tambem tao tudo assim sobra gordura sobra peito e voce nao sabe mais o que fazer?" # Value propositions - Six sizes for every body size # Benefits - Hides fat rolls on back and sides - Supports the bust without a bra - Shapes the body - Shapes the butt # Features - Six sizes of body suits # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who claims to use the product. # Storyline - 00:00–00:07 The woman stands in her underwear and asks the viewer if their lingerie makes them have fat rolls and doesn't know what to do. The intention is to highlight a common struggle of women wearing unflattering lingerie. This is from the creator's point of view. - 00:07–00:08 She then states that the problem isn't the viewer's body but the lingerie that they are wearing. This shows the consumer that there is a solution to their problem. This is from the creator's point of view. - 00:08–00:10 The creator then says that she is going to show the viewer something that will help. The intention is to introduce the product and its potential benefits. This is from the creator's point of view. - 00:10–00:15 Next, she puts on the shaping bodysuit. This begins the demo portion. This is from the creator's point of view. - 00:15–00:19 The woman says that the piece that has been sitting in the viewer's closet isn't due to them not having the right body, but because they don't have the right piece. She continues the initial issue that she first presented. This is from the creator's point of view. - 00:19–00:35 The creator then asks the viewer to look at the difference. She says the body suit hides fat rolls on the back and sides and supports the bust without a bra. She also says there are six sizes for every body and it shapes both the body and the butt. This highlights the product benefits. This is from the creator's point of view. - 00:35–00:38 The woman asks the viewer if they see and then states that she told them that the right piece can make a difference. This closes the loop and ends the demo. This is from the creator's point of view.

# Ad summary This ad features a woman showing two swimwear options, implying one is not flattering and the other is a great option. It appeals to women who avoid pool or beach trips due to discomfort with swimwear. # Brand positioning The brand is positioned as an empowering solution for women who feel uncomfortable or self-conscious in traditional swimwear. By presenting functional swimwear, it empowers women to confidently enjoy activities like going to the beach or pool, which they may have previously avoided. The brand promotes body positivity and aims to disrupt the notion that women must conform to specific body types to wear swimwear comfortably. The brand seems to ignore traditional norms by featuring a model with a realistic body type and focusing on functional fit rather than just aesthetics. # Product The ad features two types of swimwear: a black and white polka dot bikini and a solid black one-piece swimsuit. The bikini has a triangle top with thin straps and a low-rise bottom. The black one-piece swimsuit has a scoop neck and a simple, classic cut designed to provide coverage and confidence. The one-piece swimsuit aims to solve discomfort with swimwear by providing coverage and comfort, enabling women to feel confident. The ad highlights that the one-piece swimsuit offers a solution for those who don't feel comfortable in bikinis, helping them embrace beach and pool outings without hesitation. # Visual style The ad has a casual, UGC-style aesthetic with simple editing and static shots. The production quality is basic, giving it an authentic feel, and the pacing is fairly consistent with the music. The cuts are not timed to the music, but instead focus on showing the product effectively. # Hooks Spoken: Female 1: Se você anda rejeitando convite pra ir pra piscina, pra ir pra praia porque não se sente confortável com a roupa de banho, Text overlay: ANDA REJEITANDO CONVITES POR NÃO QUERER COLOCAR BIQUÍNI? Visual: 00:00–00:06: A woman with long light brown hair, wearing a black and white polka dot bikini, stands in front of a white door and light gray wall with a tan accent piece on the wall behind her. She gestures to her stomach and waist as she speaks directly to the camera. She looks into the camera and speaks with an inquisitive expression. # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration is feeling uncomfortable or self-conscious in traditional swimwear, leading to avoiding invitations to the beach or pool. The ad starts by asking: “ANDA REJEITANDO CONVITES POR NÃO QUERER COLOCAR BIQUÍNI?” (Avoiding invitations because you don’t want to wear a bikini?) # Value propositions - Functional swimwear designed to provide coverage and comfort, enabling women to feel confident and enjoy activities like going to the beach or pool. # Benefits - Confidence in swimwear - Comfortable fit - Empowerment to enjoy beach and pool outings # Features - Black one-piece swimsuit - Scoop neck - Coverage and comfort # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is delivered from the perspective of a user or promoter of the product, establishing an approachable and relatable tone. # Storyline - 00:00–00:06 A woman in a bikini asks if you are avoiding invitations to the beach or pool because you don't feel comfortable wearing a bathing suit. - 00:06–00:07 She offers to help, implying she has a solution. - 00:07–00:09 She presents a black one-piece swimsuit, suggesting it is the solution. - 00:09–00:23 The woman shows the before and after by switching from a bikini to the one-piece swimsuit, demonstrating the transformation and implying greater comfort and confidence. - 00:23–00:29 She confirms that you no longer need to reject invitations and that you will look beautiful in the one-piece swimsuit, encouraging you to go to the beach and enjoy yourself.

# Ad summary This ad features a plus-size female promoting a bodysuit that offers compression and shaping. The ad begins with a trendy outfit reveal to hook the viewer, then demonstrates the product's benefits by showcasing how it smooths and defines the silhouette. # Brand positioning The brand promotes a body-positive image, focusing on providing clothing solutions for women who want to feel confident and comfortable in their bodies. The brand presents itself as inclusive and understanding of the challenges women face when finding clothes that fit well and enhance their natural shape, positioning itself as a solution for those seeking both comfort and figure enhancement. It targets women who desire a streamlined look without sacrificing comfort. # Product The advertised product is a shaping bodysuit designed to provide compression and silhouette definition. It comes in black and brown color options. The bodysuit is made from a premium fabric that is not transparent, hugs the body without suffocating it, and offers a comfortable yet effective shaping solution. It targets women who want to smooth their stomach area and enhance their look in clothing. The product addresses the issue of clothing fit and body image concerns by offering a garment that helps achieve a flattering shape while being comfortable to wear. The product is highlighted as a gift that the receiver will 'actually use'. # Visual style The ad has a clean and bright aesthetic with natural lighting, giving it a polished but accessible feel. The editing style includes quick cuts to maintain a fast pace, especially when showcasing the product details. There are a mix of static shots and some slight camera movements. The audio-visual sync is noticeable, with text and product actions timed to the music. # Hooks Spoken: 00:01-00:01 Female 1: Look at this! Text overlay: POV: VOCÊ PESA 90KG / E COMPRA TAMANHO M Visual: 00:00–00:01: The camera is at eye-level and shows a woman with light skin, brown hair, wearing a white tank top and jeans. She is standing in front of a green wall and next to a wooden table. There is text overlay on the screen that says, 'POV: VOCE PESA 90KG E COMPRA TAMANHO M' # Funnel stage Consideration # Pain points The central pain point is the frustration of having a stomach area that interferes with one's desired look in clothing. Visual description: The ad shows the product compressing and smoothing the stomach area, addressing concerns about clothing fit and body image. # Value propositions - Premium fabric hugs the body without suffocating it # Benefits - Esconde aquela barriga que tava me atrapalhando nos looks # Features - Compressão na medida certa - Tecido é premium - Não fica transparente - Abraça o corpo sem sufocar - Define a silhueta # Call to action Clica aqui no link agora # Point of view - Customer 100% – The entire ad is presented from the point of view of a satisfied customer who is showcasing and recommending the product based on her own experience. # Storyline - 00:00–00:08 The ad begins with a woman showing off how she is a size M even though she is 90 kg. - 00:08–00:12 The ad then shifts to a demonstration of the bodysuit. - 00:13–00:19 The woman talks about the fabric quality. - 00:19–00:26 The ad ends with the woman recommending the product and urging viewers to buy.

# Ad summary This ad promotes a shapewear bodysuit made of high-quality, hypoallergenic, and breathable fabric. It highlights the product's medium compression, durability after washing, and its ability to provide the promised contour, encouraging viewers to buy it before it runs out. # Brand positioning This brand is dedicated to providing solutions for women who want to improve their silhouette in a comfortable and effective way. The brand focuses on high-quality materials that are hypoallergenic and breathable, avoiding the discomfort of traditional shapewear. The tone is energetic and relatable, presenting the brand as a solution for everyday confidence rather than a drastic transformation, pushing against the norm of uncomfortable, synthetic shapewear. # Product This is a shapewear bodysuit made from high-quality ribbed fabric that is hypoallergenic and breathable. Unlike synthetic materials that can cause overheating and itching, this body shaper offers medium compression ideal for constant daily use. It maintains compression after washing and delivers the promised contour. It's presented as a durable piece that represents an investment, designed to smooth the stomach and back areas, delivering the contour promised. The product comes in a black color, but the ad highlights the specific advantages of the ribbed fabric over synthetic alternatives, focusing on comfort and durability. # Visual style The ad features a mix of UGC-style footage and more polished commercial shots. Editing includes quick cuts and smooth transitions. The overall aesthetic feels natural and approachable, aiming to resonate with everyday users. The pacing is moderate, with variations to emphasize key product features and testimonials. # Hooks Spoken: 00:00–00:03: Não compre qualquer modelador antes de entender porque o tecido canelado é superior. Visual: 00:00–00:03: Split screen. On the left, two women in a bathroom. The woman closest to the camera is struggling to button her pants. She is wearing a nude bra and white pants. The second woman is assisting. On the right, a woman standing in a bright white room is wearing white denim shorts, a brown tank top, and white sandals. She is demonstrating how the clothing item can be put on by zipping and buttoning it. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the discomfort, itching, and overheating often associated with synthetic shapewear, as highlighted by the phrase 'que esquentam e pinicam,' which means 'that heat up and itch'. # Value propositions - The ribbed fabric makes the bodysuit better than the synthetic alternatives. - The bodysuit delivers contour, so that consumers can look great. # Benefits - Ideal para o uso diário constante (ideal for constant daily use) - Te deixar muito mais confiante com seu look (make you much more confident with your look) - Mantém a compressão após lavagens (maintains compression after washing) - Entrega o contorno prometido (delivers the promised contour) # Features - Tecido canelado (ribbed fabric) - Tecido de alta qualidade (high-quality fabric) - Hipoalergênico (hypoallergenic) - Respirável (breathable) - Média compressão (medium compression) # Call to action não perde sua chance, corre e vai garantir logo o seu antes que acabe. (don't miss your chance, run and guarantee yours before it's over.) # Point of view - Customer 70% – The ad is communicated from the perspective of a customer who uses and endorses the product, showcasing her personal experiences. - Brand 30% – The brand's official voice is used to highlight product features and benefits in a direct, informative manner. # Storyline - 00:00–00:03 The ad opens with a split screen showing a woman in shapewear pulling up her pants on the left, and a woman wearing shorts and a brown bodysuit on the right. The intention is to highlight the product's effectiveness compared to other shapewear options. - 00:03–00:09 The woman speaking presents the product and its hypoallergenic and breathable qualities. The message is that this bodysuit is made of high-quality material. - 00:10–00:12 The ad continues with a woman showing the black bodysuit and stating its ideal use. The message is that the bodysuit is ideal for daily constant use. - 00:12–00:15 The ad shows a woman looking at her reflection in the mirror while wearing the bodysuit and jeans. The message is that the bodysuit smooths the stomach and back area. It's designed to convey a sense of satisfaction with the product's appearance. - 00:15–00:18 A woman is shown wearing the bodysuit with its compression. The message being delivered is that it offers medium compression, maintains compression after washing, and delivers the promised contour. She speaks with excitement, highlighting the product's durability and effectiveness. - 00:18–00:21 The ad concludes with an enthusiastic woman encouraging viewers not to miss their chance, urging them to buy the bodysuit before it sells out. The message is that the product is in high demand and viewers should act fast to secure their purchase.

# Ad summary This ad for Midas Time features different plus-size women trying on and showing off the brand's bodyshaping swimwear and bodysuits. The ad promotes a limited-time offer of 'buy one get one' on the Midas Time website. # Brand positioning Midas Time is presented as a brand that caters to plus-size women, offering them comfortable and stylish body-shaping swimwear and bodysuits. The brand aims to empower women to feel confident in their bodies, as reflected in the ad's focus on body positivity and self-acceptance. The brand avoids showcasing an unrealistic, highly polished look. By featuring relatable, unfiltered women of diverse body types, the brand aligns with a message of inclusivity and body neutrality rather than an overwhelming focus on transformation. The brand’s tone is positive and friendly, aiming to build trust with its audience. # Product The ad features Midas Time's body-shaping swimwear and bodysuits. These items are designed to provide a slimming effect and enhance the wearer's natural curves. The swimwear pieces are available in various colors and styles. They are shown being worn and demonstrated by different plus-size women in the ad. One USP is that they provide support and shape, helping the wearers feel more confident in their bodies. Another USP is a "buy one get one" deal. Purchase barriers that are addressed are the desire for comfortable and flattering shapewear and the fear of unflattering swimwear. # Visual style The ad has a UGC aesthetic, with unfiltered shots of plus-size women in their homes. The editing style features quick cuts to showcase the transformations. The production quality has a casual, realistic feel. The pacing is fast, with frequent cuts to keep the energy high. The visuals support the tone of body positivity and empowerment. # Hooks Spoken: 00:00–00:06: Gente! acabei de ver aqui no site da Midas Time que nas próximas 48h quem comprar uma Body Shaper leva a segunda totalmente de graça Text overlay: 00:05–00:06: totalmente de graça Visual: 00:00–00:05: A woman with blonde hair and a floral top stands at a wooden table. She opens a pink and white striped box, revealing folded shapewear inside. The background features a dark green wall. She displays the shapewear, excited about a Midas Time promotion. # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point addressed is the desire for plus-size women to have flattering and comfortable shapewear that enhances their confidence. The ad shows women with different body types struggling with their clothes, visually signaling the frustration of not feeling their best in their current attire. These women are seen tugging and adjusting their clothes. # Value propositions - Get a free body shaper with the purchase of another body shaper. # Benefits - Totalmente de graça (totally free) - Buy one get one # Features - Bodyshaping swimwear - Bodyshaping bodysuits # Call to action Clique no botão abaixo e garanta o seu (click the button below and guarantee yours) # Point of view - Customer 100% – All aspects of the ad is UGC-style content where plus-size women are showing the results of the products. # Storyline - 00:00–00:05 A woman unboxes Midas Time garments and shares an offer. - 00:05–00:15 00:05–00:15: A plus-size woman tries on a high-waisted Midas Time swimsuit, removes her bra, and throws it into the air to show how secure and confident she feels. - 00:15–00:22 00:15–00:22: A plus-size woman shows how the Midas Time swimwear transforms her appearance. - 00:22–00:29 00:22–00:29: A plus-size woman shows how the Midas Time shapewear bodysuit transforms her appearance. - 00:29–00:32 00:29–00:32: A plus-size woman shows how the Midas Time shapewear bodysuit transforms her appearance.

# Ad summary This ad promotes body shapers from Midas, showcasing how the product reduces the appearance of fat in the stomach, back, and waist areas. The ad features before and after transformations and shows how the product feels comfortable and secure. # Brand positioning Midas is a shaping garment brand that focuses on providing comfort and confidence to women. It is positioned as a provider of clothing that addresses insecurity issues by smoothing the body and creating a sleeker silhouette. The brand challenges the notion that shapewear has to be restrictive or uncomfortable, presenting its products as comfortable enough to wear all day with confidence. # Product The featured product is a body shaper that aims to reduce measurements and create a more streamlined silhouette. It is designed for women looking to smooth out their stomachs, backs, and waists. The garment features wide straps for bust support eliminating the need for a bra, and hooks for closure at the crotch. The shaper is portrayed as comfortable, non-restrictive, and feels like a second skin. # Visual style The ad has a UGC feel. The editing style includes a mixture of quick cuts and static shots. There are smooth transitions between the shots. The production quality looks polished. The pacing is consistent and shifts across the ad. # Hooks Spoken: 00:04–00:05 [Excited] Mentira, é um modelador? Text overlay: 00:03–01:03 Compre 1 👚 Leve 2 🎽 *só nas próx. 48h Visual: 00:03–00:09 A medium shot shows a woman with long blonde hair and glasses in her 30s standing in front of a mirror. She is wearing a black tank top and light-wash jeans that are unbuttoned. A woman in a striped shirt stands next to her. The camera is stationary. # Funnel stage Conversion # Pain points The pain point is choosing between comfort and self-esteem. # Value propositions - Wide straps provide bust support, eliminating the need for a bra. - Product shapes the body to provide confidence. # Benefits - Reduces measurements - Shapes and supports - Provides confidence # Features - Wide straps for bust support - Hooks for closure at the crotch - Stretches super - Does not roll - Does not hurt - Wears like a second skin # Call to action Corre no site # Social proof - "ele diminuiu medidas, modela, sustenta e me faz sentir eu, do jeito que eu amo me ver" - Female 1 (Customer) - "Amiga, eu tô chocada. Cadê minha barriga e as gordurinhas das costas sumiram!" - Female 2 (Customer) # Point of view - Customer 80% – The ad is shown from the perspective of customers who wear the brand's clothing. - Brand 20% – The official voice of the brand is shown through product claims and call to action. # Storyline - 00:00–00:03 00:00–00:03 A man sits at a desk. The text overlay states his reaction to his wife now being able to wear whatever she wants. This frames the upcoming transformations as desirable from an outside perspective. - 00:04–00:09 00:04–00:09 A woman wearing jeans that are unbuttoned remarks that it is a shapewear garment and asks if it is comfortable and if it replaces the need for a bra. This identifies common questions about shapewear. - 00:09–00:17 00:09–00:17 The woman responds that it is comfortable, provides support, and feels like she is wearing nothing. This conveys the product's comfort and support. - 00:17–00:23 00:17–00:23 The woman provides a garment for her friend to try. The friend remarks that it will reduce her stomach and make her feel confident. This suggests the product promotes confidence. - 00:24–00:29 00:24–00:29 The friend wearing the product remarks with shock that she cannot see her stomach, and asks where the fat on her back went. This illustrates the transformative smoothing effect. - 00:30–00:32 00:30–00:32 The woman says that the product is the best advice she could give. This functions as an endorsement. - 00:32–00:39 00:32–00:39 The friend wearing the product remarks that it reduces measurements, shapes, supports, and makes her feel like herself and how she loves to look. This conveys comfort and confidence. - 00:39–00:45 00:39–00:45 A product is shown, with a description of the product's features: It stretches, does not roll, does not hurt, and wears like a second skin. This highlights the functionality of the shaper. - 00:45–00:58 00:45–00:58 The woman states that she no longer has to choose between comfort and confidence and encourages the viewer to run to the site if they want to feel like she does. This presents the product as a solution for those who don't want to sacrifice comfort for confidence. - 00:58–01:03 00:58–01:03 The woman mentions that the site is having a promotion: Buy a body shaper and get another totally free. This delivers an offer with a great incentive.

# Ad summary This ad for Midas Time features a woman who demos how wearing their body shaper smooths her figure under different outfits. The ad offers 'Buy 1 Get 2' and shows on-screen copy stating it hides the belly, doesn't mark, dispenses with the bra, and has ribbed fabric. # Brand positioning Midas Time is presented as a brand focused on providing smoothing shapewear for women looking to enhance their silhouette. The brand aims to occupy a space in the consumer's mind as a provider of comfortable and effective shapewear that addresses common concerns such as minimizing the belly area and ensuring a seamless look under clothing. It promotes a functional approach by emphasizing practicality and simplicity in achieving a desired body shape. The brand positions itself as a solution for women who want to feel confident and put-together in their outfits, offering a streamlined and hassle-free way to achieve a smoother appearance without the need for additional undergarments. # Product The featured product is a black, ribbed body shaper from Midas Time designed to smooth the wearer's figure. The ad highlights its ability to 'hide the belly,' ensure it 'doesn't mark' under clothing, and 'dispenses with the bra,' suggesting it provides sufficient support and coverage on its own. The body shaper is presented as a versatile undergarment that can be worn with various outfits, from casual to more dressed-up looks. Its ribbed fabric is emphasized as a key feature. The ad suggests that the product addresses the common purchase barriers of comfort, visibility under clothing, and the need for additional support by offering a convenient all-in-one solution. # Visual style The ad has a clean and simple aesthetic with a focus on showcasing the product's effect on the wearer's body. The editing style uses quick cuts to transition between different outfits and demonstrations, maintaining a consistent pace. The production quality appears polished with natural lighting, lending a relatable feel. The use of a split screen and text overlays is timed to emphasize key features and benefits. # Hooks Spoken: 00:00–00:03 [Enthusiastic] Body que se LIVRA DA POCHETE? Text overlay: 00:00–00:03 midastime / 00:00–00:03 Body que se LIVRA DA POCHETE? / 00:00–00:03 Em 6 segundos: / 00:00–00:03 ✅ ESCONDE A BARRIGA / 00:00–00:03 ✅ NÃO MARCA / 00:00–00:03 ✅ DISPENSA SUTIÃ / 00:00–00:03 ✅ TECIDO CANELADO / 00:00–00:03 COMPRE 1 LEVE 2 Visual: 00:00–00:03 A split screen. Left: A plus-size woman with long, dark hair, wearing a black tank top and black bikini bottoms, stands in front of a white wall, pulling at the fabric over her stomach. She has tattoos on her left arm. Right: A gray background with the Midas Time logo at the top. Below the logo is the text 'Body that gets rid of the tummy?' Underneath is a picture of a black bodysuit. Further down, 'In 6 seconds:' with green check marks followed by 'Hides the belly,' 'Doesn't mark,' 'Dispenses with the bra,' and 'Ribbed fabric'. At the bottom is a red button that says 'Buy 1 Get 2'. # Funnel stage Bottom of funnel (Conversion) # Pain points The central pain point is the desire to minimize the appearance of the belly area and achieve a smoother silhouette under clothing. The ad visually and verbally addresses this by showing a woman pulling at her stomach and asking, 'Body that gets rid of the tummy?' # Value propositions - The body shaper provides a smoothing effect under clothing, allowing women to feel more confident in their outfits. - The 'Buy 1 Get 2' offer provides an incentive for customers to purchase the product by offering additional value. # Benefits - Smooth figure - Confidence in clothes - Comfortable # Features - Hides the belly - Doesn't mark - Dispenses with the bra - Ribbed fabric # Call to action APROVEITE AGORA # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating the product's effectiveness in real-life scenarios. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a split screen: on the left, a woman in a black tank top and bikini bottoms pulls at her stomach to reveal some flab; on the right, text asks, 'Body that gets rid of the tummy?' and lists the body shaper's features. The intention is to capture attention by highlighting a common concern and introducing the product as a solution. - 00:03–00:05 00:03–00:05 The woman is now wearing a blue and white floral top and denim skirt, posing confidently. This shows how the shaper enhances her figure under clothes, creating a visual contrast and demonstrating the product's effectiveness. - 00:05–00:08 00:05–00:08 The woman is shown pulling up a pair of jeans over a black tube top, struggling slightly before successfully zipping them. This visually represents the challenge of fitting into clothes and the problem the product addresses. - 00:08–00:10 00:08–00:10 The woman is now wearing a maroon tank top, smiling confidently. This shows the positive outcome of wearing the product: a smooth, flattering silhouette and increased confidence. - 00:10–00:13 00:10–00:13 The screen displays 'Buy 1 Get 2' with text indicating that the promotion is valid until midnight. This creates a sense of urgency and encourages immediate purchase by highlighting the limited-time offer.

# Ad summary This ad by Midas Time features a woman showing off their body shaper product. The ad describes a 'buy one, get one' offer available for a limited time. # Brand positioning Midas Time is presented in this ad as a brand that is focused on providing body-positive products to empower women to feel confident in their own skin. The brand values inclusivity and body positivity, as shown through the diversity of body types of the women featured in the ad. Midas Time focuses on functional body-wear products. # Product Midas Time is advertising their body shapers. These body shapers are designed to be worn underneath clothing to shape the body and provide a more flattering silhouette. The body shapers come in different styles and colors, including black and brown, and in full bodysuit and panty styles. The body shapers are presented as a way to feel more confident and comfortable in your own skin. The ad highlights a 'buy one, get one' offer, making the product more appealing to potential customers. # Visual style The ad has a UGC feel with simple cuts and transitions and an upbeat tone. The production quality is standard for social media ads. # Hooks Spoken: 00:00–00:02: Últimas horas da oferta lá no site da Midas time. Text overlay: 00:00–00:02: Compre 1 / 00:00–00:02: Leve 2 🫘 / 00:00–00:02: *só nas próx. 48h / 00:00–00:02: últimas horas da oferta lá no site da Midas time Visual: 00:00–00:01: A woman with shoulder-length brown hair stands facing away from the camera. She has tattoos on her left arm. She is wearing a black body shaper panty. Her skin is tan. The background is a white wall. / 00:01–00:02: The woman pulls the body shaper down to reveal her stomach and then pulls it back up. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the problem of not feeling confident in your own skin. # Value propositions - Buy one, get one offer # Benefits - Shapes the body - Provides a more flattering silhouette - Helps you feel more confident and comfortable in your own skin # Features - Body shapers - Available in different styles and colors - Full bodysuit and panty styles # Call to action clica no botão abaixo que ainda dá tempo. # Point of view - Customer 100% – The entire ad features different women using the product. # Storyline - 00:00–00:01 The ad begins with a woman wearing a black body shaper panty from behind. - 00:01–00:03 00:01–00:03: The woman pulls the body shaper down to reveal her stomach and then pulls it back up. She then turns to face the camera, smiles, and puts her hand on her hip. - 00:03–00:05 00:03–00:05: A woman is shown wearing a brown body shaper bodysuit, followed by a woman in nude underwear and a black strapless bra with the body shaper at her hips, and finally in the brown body shaper bodysuit again. - 00:05–00:08 00:05–00:08: The ad shows a woman wearing a black body shaper bodysuit. She is standing in front of a bed and smiling at the camera with her hands up. She does a little dance. - 00:08–00:09 00:08–00:09: The ad shows a woman with a brown body shaper bodysuit pulling on the fabric and smiling.

# Ad summary The advertisement is promoting a body shaper from Midas Time and how wearing the shaper has the potential to allow customers to feel good in their clothes. Several women are shown wearing the product, stating how confident the product makes them feel and showcasing the clothes that they feel confident in while wearing the shaper. There is currently a buy one get one sale going on, which can be accessed by the link. # Brand positioning Midas Time is presented as a brand that aims to make women feel comfortable and confident in their own skin, and in the clothing that they wear. The brand aligns itself with empowerment and body positivity. It pushes against the norm that one must sacrifice comfort to achieve a desirable shape or to feel good about their appearance. The brand positions itself on both functional and emotional benefits, providing products that are not only designed to shape and support the body, but also to boost the user's self-esteem and overall sense of well-being. # Product The featured product is the Body Shaper from Midas Time, a shapewear garment designed to model, support, and provide comfort to the wearer. It is portrayed as a solution for women who want to feel secure and confident in their clothes, particularly those items in their wardrobe that they may have previously felt insecure wearing. The Body Shaper is presented as being comfortable, offering support without constriction, and fitting like a "second skin." It provides the support of a bra while remaining comfortable and discreet. Key benefits are that it diminishes measurements, models and supports the body, and helps wearers feel more like themselves, emphasizing the transformation from the inside out. The product is available on the Midas Time website and currently has a limited-time offer where customers can buy one Body Shaper and get another one free. # Visual style The ad has a UGC-style feel, with slightly shaky camera work, natural lighting, and medium production quality. The shots consist of mostly quick cuts. The overall aesthetic is casual and approachable, aiming to resonate with everyday viewers. It feels like it was made for Reels or TikTok. # Hooks Spoken: 00:00–00:07 Gente! Minha cunhada me mostrou uma cinta modeladora e falou: você vai recuperar todas aquelas roupas encostadas no seu guarda roupa. Text overlay: 00:07–00:18 Compre 1 / 00:07–00:18 Leve 2 🚨 / 00:07–00:18 *só nas próx. 48h Visual: 00:00–00:01 A plus-size woman with dark hair pulled back in a half ponytail, wearing a blue and white floral crop top and a denim skirt, is crouched down grabbing clothes from a wire laundry basket in front of a white wall. There is a partially visible kitchen behind her, and brown tile floors are present. There is text overlaid on the screen in Portuguese. / 00:01–00:07 The same woman is now turned around, facing an open white closet, putting the clothes into the closet. The closet is partially filled with clothes. The bedroom is visible, with a white bed, white and patterned comforter, and wooden floors. # Funnel stage Consideration # Pain points The ad addresses the frustration of having clothes in the wardrobe that one doesn't feel confident or secure wearing due to fit or body shape. This pain point is clearly signaled through the line: "You will recover all those clothes leaning against your wardrobe." # Value propositions - With Midas Time, I no longer have to choose between comfort and self-esteem - Buy one Body Shaper and get another one totally free! # Benefits - You will recover all those clothes leaning against your wardrobe - Forget the bra - With Midas Time, I no longer have to choose between comfort and self-esteem # Features - Models my body - Perfect support - Stretches super - Doesn't roll - Doesn't hurt - Wears like a second skin # Call to action Corre no site # Social proof - "It has become my true ally." – Woman 2 (Customer) - "Clothes that used to make me insecure are now my favorites" – Woman 2 (Customer) - "It diminished measurements, models, sustains, and makes me feel me, the way I love to see myself." – Woman 3 (Customer) # Point of view - Customer 100% – The ad is told from a customer's POV as they describe their personal experience with the product and how it has impacted their wardrobe and confidence. # Storyline - 00:00–00:01 The video begins with a person taking clothes out of a laundry basket. - 00:01–00:07 The person taking clothes out of the laundry basket puts the clothes into their closet. - 00:07–00:10 The person reveals that they chose the Body Shaper from Midas Time after being introduced to shapewear by their sister-in-law. - 00:10–00:12 The narrator expresses that it has become her true ally. - 00:12–00:15 The narrator states that the body shaper models the body without constricting it. - 00:15–00:21 The narrator states that the body shaper feels like a hug, while also highlighting that a bra is not needed while wearing it. - 00:23–00:27 The narrator highlights that the body shaper allows the wearer to feel confident in clothes they previously felt insecure in. - 00:27–00:34 Another woman says that the body shaper has diminished her measurements. - 00:35–00:41 The narrator highlights that the body shaper stretches well, does not roll, does not hurt, and feels like a second skin. - 00:41–00:46 The narrator highlights that the body shaper allows the wearer to not choose between comfort and self-esteem. - 00:46–00:56 The narrator prompts people to visit the site if they wish to feel the same as she does. - 00:57–01:02 The narrator highlights that there is currently a buy one get one promotion going on for the body shaper on the site.

# Ad summary An ad for body suits. They have a deal where if you buy one, you get one free. The ad shows a person in a body suit and then shows the deal on a phone. # Brand positioning The brand is a fashion brand that offers bodysuits with a focus on comfort and fit. This is highlighted through the presenter showing the fit of the clothes. The brand uses relatable, unfiltered visuals. The brand is functional, offering discounts to drive sales. # Product The product is a bodysuit that comes in a variety of colors. There are two styles, one with a scoop neck and one with straps. The ad highlights that there is a deal that if you buy one, you get one free. The product is presented as comfortable and designed to fit a range of body types. # Visual style The ad has a low-fi production quality with quick cuts. The colors are natural and the lighting is bright. The editing pace is fast, with quick cuts every second. # Hooks Spoken: Female 1: É compre um e leve dois. Text overlay: COMPRE 1 E LEVE 2 Visual: 00:00–00:01 A woman with long brown hair stands outside with a stone ledge behind her, holding up three bodysuits on hangers. In the background, there is a tree. The woman wears a brown top and jeans. # Funnel stage Bottom of funnel (Conversion) # Pain points The customer has been thinking about buying the bodysuits but hasn't yet. # Value propositions - Buy one bodysuit and get one free. # Benefits - Buy one get one free # Features - Bodysuits # Call to action corre e clica no link pra poder fazer o seu pedido agora. # Point of view - Customer 50% – A customer showcases the product in a mirror while showing off her tattoos. - Brand 50% – A brand representative talks about a deal. # Storyline - 00:00–00:01 A woman outside holds up three different bodysuits on hangers. - 00:01–00:04 A woman with tattoos holds her stomach, then turns to the side. - 00:04–00:06 The first presenter comes back into view, holding up two bodysuits. - 00:06–00:09 The first presenter speaks, saying that if you buy one you get one free. - 00:09–00:11 She warns that this deal won't be available for long. - 00:11–00:11 The second presenter holds up one finger. - 00:11–00:15 The first presenter says the deal ends soon, so you should click the link. - 00:15–00:17 The ad ends with someone holding their phone and showing the deal on the website.

# Ad summary This ad showcases the Midas Time body shaper. It features a woman displaying how comfortable and supportive it is with a split-screen showing how she felt before finding the shaper. # Brand positioning Midas Time is presented as a brand that prioritizes the comfort and confidence of its customers. The brand appears to be focused on offering solutions that allow women to feel good in their clothes and embrace their natural shape. Midas Time pushes against the norm of restrictive shapewear, instead promoting comfort and self-esteem. # Product The Midas Time body shaper is a one-piece garment designed to provide support, shaping, and comfort without feeling constricting. The product is advertised for women who seek to enhance their natural figure and feel confident in any outfit. It is made from a stretchy material that allows for a comfortable fit, and it offers bust support, eliminating the need for a bra. The key selling points emphasized include comfort, support, and the ability to wear any clothing with confidence. The product does not roll, and it fits like a second skin. # Visual style This ad has a UGC feel with simple cuts and static shots. It is brightly lit and has a medium production quality. The pacing is consistent, and the product actions are timed with the voiceover lines. # Hooks Spoken: 00:15–00:18: e foi por isso que eu escolhi o body shaper da Midas Time. Text overlay: 00:00–00:03 A reação do meu marido agora que consigo usar qualquer roupa Visual: 00:00–00:03: Through an open doorway, a medium shot shows a black man sitting at a desk typing. He is wearing a gray tee shirt. The background is a white wall and window with blinds. The text reads, "A reação do meu marido agora que consigo usar qualquer roupa." # Funnel stage Consideration # Pain points The ad addresses the pain point of feeling insecure and uncomfortable in clothing due to body shape, as visually demonstrated through the woman’s initial struggles with outfits and spoken description of feeling uneasy. # Value propositions - With Midas Time I no longer have to choose between comfort and self-esteem. - Transformation from the inside out. - The shaper is comfortable enough to wear all day. # Benefits - Mantendo meu corpo sem apertar, sem sufocar - Conforto absurdo - Ele diminui medidas, modela, sustenta - Não machuca e veste como uma segunda pele # Features - Body shaper - Stretchy material - Bust support - Hooks at the bottom # Call to action Corre no site # Social proof - Ele virou meu aliado de verdade. – Female 1 (Customer) - Roupas que antes me deixavam insegura, agora são as minhas favoritas. – Female 1 (Customer) - Ele diminui medidas, modela, sustenta e me faz sentir eu, do jeito que eu amo me ver. – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the point of view of a customer who is showing her experience and results from using the product. # Storyline - 00:00–00:03 The ad begins with the text overlay that says, "A reação do meu marido agora que consigo usar qualquer roupa" which translates to, "My husband's reaction now that I can wear any clothes." - 00:03–00:07 00:03–00:07: A woman is shown in a split-screen demonstrating the difference the body shaper makes on her body. On the left side, she's unhappy with the way her outfit fits, while on the right side, she's visibly more comfortable and confident after wearing the shaper. - 00:08–00:14 00:08–00:14: The woman is shown struggling to put on jeans, highlighting the discomfort and frustration before using the body shaper. - 00:15–00:17 00:15–00:17: The woman reveals her body while wearing a thong, then demonstrates how the body shaper is put on. - 00:17–00:27 00:17–00:27: She then goes on to state why she chose the body shaper da Midas Time. The woman describes the body shaper as an ally that doesn't restrict or suffocate. - 00:27–00:29 00:27–00:29: The woman touches the body shaper fabric to show how soft it is. - 00:29–00:33 00:29–00:33: She is shown wearing clothes that used to make her feel insecure and explains that they are now her favorite because of the shaper. - 00:33–00:41 00:33–00:41: The woman demonstrates the body shaper under several different outfits to show how it smooths her figure. - 00:41–00:46 00:41–00:46: She shows how stretchy the material is and shares that the body shaper doesn't hurt and fits like a second skin. - 00:47–00:53 00:47–00:53: She closes by saying that she no longer has to choose between comfort and self-esteem with Midas Time. She ends by encouraging the audience to go to the site if they want to feel like her. - 00:53–00:59 00:53–00:59: The creator prompts the audience to click the link to try out Midas Time modeladores and that it is the transformation from the inside out. - 00:59–01:05 00:59–01:05: The creator announces that the website has a promotion to buy a body shaper and get another one free.

# Ad summary This UGC-style ad promotes Midas Time body shapers and highlights a buy-one-get-one-free offer for 48 hours. Two women of color are featured in the ad, one unboxing the product and the other trying them on in different outfits. # Brand positioning Midas Time is presented as an accessible brand that offers body shapers to help women feel confident and supported in their clothing. The brand uses the voice of real women, and offers a limited-time BOGO promotion to encourage immediate purchase. The brand appears to be digitally native, and positions itself as relatable with models wearing casual clothing. # Product Midas Time body shapers are presented as a comfortable and versatile undergarment that can be worn under clothing for a smoothing effect. The ad shows the black body shaper and states that it is also available in brown and off-white. The product is for women who want to feel more confident in their clothes and are looking for a smoothing undergarment. The main selling point is the current promotion of buy one get one free. # Visual style The ad has a raw, unedited look and feel. The settings are in personal homes and appear to be shot with a mobile phone. The editing rhythm is quick. # Hooks Spoken: 00:00–00:06: Gente! Acabei de ver aqui no site da Midas Time, que nas próximas 48h quem comprar uma Body Shaper leva a segunda totalmente de graça. Text overlay: 00:02–00:06: que nas próximas 48h / 00:03–00:06: quem comprar uma Body Shaper leva a segunda / 00:05–00:06: totalmente de graça Visual: 00:00–00:05: A woman with long blond hair is at a wood dining table. She is wearing a blue floral top and green shorts. She is holding a body shaper, which she pulls out of a purple and white striped box with tissue paper. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that the viewer struggles with the fit of their clothes. # Value propositions - Buy one get one free for the next 48 hours. # Benefits - Buy one get one free for the next 48 hours. # Features - Body shaper - Colors: brown, off-white, and black # Call to action Clique no botão abaixo e garanta o seu. # Point of view - Customer 100% – The entire ad is from the perspective of everyday women who use and are excited about the product. # Storyline - 00:00–00:05 The ad starts with a woman unboxing the Midas Time body shapers. - 00:00–00:05 She mentions there's a buy one get one free offer on the site for the next 48 hours. - 00:06–00:09 The ad cuts to a different woman struggling with her pants and then quickly and happily wearing the body shaper underneath them. - 00:09–00:15 The ad continues with the woman trying on different outfits with the body shaper on underneath. - 00:16–00:19 She models the product on its own. - 00:19–00:22 The woman then tries on the pants again. - 00:22–00:24 The woman models the product again. - 00:25–00:29 A tablet shows the product is available in three colors. - 00:30–00:35 The second woman says to click the link to guarantee your order.

# Ad summary This ad features a woman showing off the results of a compression garment from the brand. In a before-and-after format, the creator highlights the product's ability to "define the silhouette" and "reduce up to three sizes," while emphasizing its premium fabric and comfort. # Brand positioning This brand offers shapewear and compression garments designed to enhance the silhouette and provide comfort. The brand directly addresses the challenge of finding shapewear that effectively compresses the body without feeling restrictive or uncomfortable. The products appear to be targeted towards plus-size women, empowering them to feel confident and secure in their clothing. The brand offers solutions that are both functional and aesthetically pleasing, ensuring that users not only look good but also feel comfortable and confident. # Product The advertised product is a compression bodysuit designed to shape and smooth the wearer's silhouette. It is designed to reduce up to three sizes while providing comfort and support. The bodysuit is available in black and brown. The compression garment is made from a premium fabric that is non-transparent and hugs the body without suffocating it. It features adjustable straps and a hook-and-eye closure at the crotch. The product is suitable for anyone looking to enhance their figure and feel more confident in their clothes. It helps to hide the belly and defines the silhouette, making it easier to style outfits. The ad also offers a limited-time "buy one get one free" promotion, making it an attractive option for shoppers. # Visual style The ad uses a mix of casual, UGC-style footage and slightly more polished shots. The editing style is quick and dynamic, with frequent cuts between different outfits and angles to highlight the product's effects. The production quality is relatively high, with clear lighting and camera work, making it feel like a hybrid of UGC and commercial content. The pacing is fast, with cuts timed to the music, enhancing the overall energy and visual appeal. # Hooks Spoken: 00:01–00:01 Look at this. Text overlay: 00:00–00:07 POV: VOCÊ PESA 90KG / 00:00–00:07 E COMPRA TAMANHO M Visual: 00:00–00:02 The shot shows a plus-size woman in her 30s with tan skin, long brown hair tied back, a white tank top, and light blue jeans with rips. She is barefoot and standing in front of a green wall in what appears to be her home. A wooden table and chairs are visible on the left. The camera is stationary, at eye level, and shows the woman from the waist up. She is wearing a brown cross-body bag, which she removes to show that her jeans fit. # Funnel stage Consideration # Pain points The shapewear hides "that belly that was getting in the way of looks" # Value propositions - Reduces up to three sizes while maintaining comfort - A "buy one get one free" deal # Benefits - Compressthe right amount - Hides that belly that was getting in the way of looks - Literally defines the silhouette - Models, reduces up to three sizes, and is very comfortable # Features - Premium fabric - Non-transparent - Hugs the body without suffocating # Call to action Clica aqui no link agora # Social proof - "ele comprime na medida certa e já esconde aquela barriga que tava me atrapalhando nos looks" – Female 1 (Customer) # Point of view - Customer 100% – The ad is entirely from the perspective of a customer who uses and reviews the product. # Storyline - 00:00–00:03 00:00–00:03 A woman wearing light-wash jeans and a white tank top is standing in a room with a green wall as text on screen states "POV: YOU WEIGH 90KG AND BUY SIZE M". The message is implying that she is wearing the size M pants despite weighing 90kg, possibly alluding to weight being just a number. - 00:03–00:07 00:03–00:07 The video shows the same woman in other outfits; light beige pants and a white t-shirt, and a light beige skirt with a light pink tank. This continues to imply that her size M is "perfect". - 00:07–00:12 00:07–00:12 The woman has her back to the camera. She puts on black shapewear, which she says "compresses in the right measure and hides that belly that was getting in the way of looks". This transitions the ad to the product itself and its ability to hide insecurities. - 00:12–00:17 00:12–00:17 She states "the fabric is premium, it's not transparent and hugs the body without suffocating". - 00:17–00:24 00:17–00:24 The woman states that "it literally defines the silhouette. It models, reduces up to three sizes, and is very comfortable." She is implying that the product will give the wearer a desirable shape and feel good while wearing it. - 00:24–00:27 00:24–00:27 The woman states that there is a "buy one get one free" deal so that the wearer can buy one for herself and give the second as a gift. This transitions into a call to action. - 00:27–00:36 00:27–00:36 The video shifts to a split screen of before and after in different outfits. On the left, the creator is wearing normal clothes, with a smaller version of her wearing the after outfits to the right. This emphasizes the before and after. - 00:36–00:39 00:36–00:39 The woman states that this shapewear is "the kind of gift that the person will really use", ending the ad with an implied emotional appeal.

# Ad summary This ad promotes body shapers for women. The ad features a woman who displays how her clothes used to fit before wearing the body shaper, followed by how they fit after. She says that she doesn't have to choose between comfort and confidence now. She then tells the viewer to run to the website, as there is a 'buy one get one free' promotion for the body shapers. # Brand positioning The brand, Midas Time, is presented as a solution for women who want to regain confidence and feel good in their clothes. The brand seems to be positioning itself as focusing on self-love and body positivity. The brand aims to occupy a space in the consumer's mind where they no longer have to choose between comfort and confidence in their clothing. It emphasizes that its products can help customers feel good about their bodies and clothing without sacrificing comfort. The brand aligns with values of self-acceptance and feeling empowered through clothing. It is pushing against the norm of having to hide one's body and choosing between style and comfort. The brand positioning is primarily emotional, focusing on boosting the user's confidence and self-esteem, as well as functional. # Product The advertised product is a body shaper designed to enhance confidence and comfort. The body shaper is presented as a solution to 'recover' lost looks. The product is designed for women who want to feel good in their clothes. The product 'shapes the stomach', 'doesn't roll' and provides 'comfort all day'. According to the ad, the viewer does not have to choose between comfort and self-esteem. The ad also mentions the site is having a promotion where the viewer can buy one body shaper and get another totally free. # Visual style The ad has a casual, UGC-style aesthetic. The editing includes quick cuts and transitions. The production quality is relatively simple, creating a relatable feel. The pacing is moderate, with cuts timed to match the upbeat music. # Hooks Spoken: 00:14–00:19: Female 1: Com a Midas Time, eu não preciso mais escolher entre o conforto e a autoestima (With Midas Time, I don't need to choose between comfort and self-esteem). Text overlay: Compre 1 Leve 2 / *só nas próx. 48h Visual: 00:14–00:19: The woman is now wearing white pinstripe pants and a black tank top, standing in front of a mirror. She gestures with her hands while speaking. Text overlay 'Compre 1, Leve 2' (Buy 1, Take 2) and '*só nas próx. 48h' (*only in the next 48h) is still on screen. # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points The central pain point is the struggle between wanting to feel good about one's body and clothing versus choosing comfort. The woman states that she doesn't need to choose between comfort and self-esteem now that she's found Midas Time. # Value propositions - Provides comfort all day - Shapes the belly - Does not roll # Benefits - I don't need to choose between comfort and self-esteem # Features - MODELA A BARRIGA (Shapes the belly) - NÃO ENROLA (Doesn't roll) - CONFORTO O DIA TODO (Comfort all day) # Call to action Corre no site (Run to the website) # Social proof - "Com a Midas Time, eu não preciso mais escolher entre o conforto e a autoestima (With Midas Time, I don't need to choose between comfort and self-esteem)" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the point of view of a customer of the brand, as she explains how her clothes used to fit and how they fit now. She states that she does not need to choose between comfort and self-esteem. # Storyline - 00:00–00:03 The ad starts with split-screen shots of a woman's outfits. The left side of the screen shows how her clothes used to fit, and the right side shows how they fit now. - 00:03–00:13 The ad then cuts to a close-up shot of the woman wearing a black body shaper. She demonstrates how the shaper molds the stomach, does not roll, and provides comfort all day. Text overlays highlight these benefits. - 00:14–00:19 The ad transitions to the woman speaking directly to the camera in front of a mirror. She says, 'With Midas Time I don't need to choose between comfort and self-esteem.' The perspective is shifted to the woman sharing her experience and highlighting the product's benefits. - 00:19–00:22 The woman tells viewers, 'If you also want to feel this way, run to the website.' This serves as a call to action, urging viewers to visit the site to purchase the product. The perspective remains focused on the woman encouraging viewers to take action. - 00:22–00:27 The woman then adds excitedly, 'I discovered that the site is having a promotion: buy a body shaper and get another one totally free!' The urgency of the offer is emphasized, giving a strong reason to visit the site now.

# Ad summary This ad features a creator showing different clothing items and outfits while advertising a 'buy one get one' sale. # Brand positioning The brand is presented as an accessible and affordable option for plus-size women looking to improve their confidence through figure-enhancing clothing. The visuals feature a plus-size woman, which signals the brand's aim to be inclusive and cater to diverse body types. The brand is positioning itself to counter the lack of fashionable options for plus-size individuals. # Product The ad features a variety of clothing items including jeans, blouses, and shapewear that aim to enhance the wearer's figure and improve body confidence. The shapewear is shown being worn under other clothing to smooth the midsection. The blouses feature loose, flowing cuts. The jeans are presented as flattering and figure-hugging. The ad highlights a 'buy one get one' offer, and states that the promotion will end soon. # Visual style The ad has a casual, UGC feel. The cuts are quick and timed to the music beat. The production quality is simple, with a focus on showcasing the clothing. The visuals are bright and clean. # Hooks Spoken: 00:00–00:02 É compre um e leve dois. Text overlay: 00:00–00:02 Essa parte aqui estragava todos os meus looks Visual: 00:00–00:02 A woman with dark curly hair in a messy bun, fair skin, and a beige tank top is standing in front of a white wall. She is wearing a pair of unbuttoned denim jeans and tugging at the waistline. The camera is stationary and at eye level. The lighting is bright and even. Text overlay says, 'Essa parte aqui estragava todos os meus looks.' # Funnel stage Bottom of funnel (Conversion) # Pain points The ad shows a woman struggling to button her jeans, highlighting the common frustration of clothing not fitting well and ruining outfits. # Value propositions - Buy One Get One 100% Off # Benefits - 100% de desconto na segunda peça que você levar (100% discount on the second item you take) # Features - Bodysuits - Blouses - Jeans - Shapewear # Call to action Corre e clica no link para poder fazer o seu pedido agora. (Run and click on the link to place your order now) # Point of view - Customer 100% – The ad is presented through the perspective of a customer of the brand, showing her trying on clothes and showcasing their fit and style. # Storyline - 00:00–00:02 00:00–00:02 The creator is shown struggling to button a pair of jeans, then turns to the camera and grimaces, which signals that the waistline ruins her outfits. - 00:02–00:05 00:02–00:05 The creator is shown putting on a black bodysuit, which she pulls down over her torso and smiles into the camera, suggesting the product is a stylish wardrobe solution. - 00:05–00:09 00:05–00:09 The creator shows herself in the black bodysuit, twirling and smiling at the camera while text overlay displays 'Compre 1 Leve 2,' which means 'Buy 1 Get 2.' - 00:09–00:12 00:09–00:12 The creator is shown wearing a floral top and denim skirt. She runs her hand through her hair and gestures to her waist, showcasing how the outfit looks on her body. - 00:12–00:17 00:12–00:17 The creator is wearing jeans and a black top with a white purse. She smiles and waves at the camera before turning to show off the outfit and waving again.

# Ad summary This ad promotes a body shaper that is breathable and hypoallergenic. # Brand positioning The brand is presented as a solution for women who struggle with finding clothes that fit comfortably and flatter their bodies. It positions itself as providing a confidence boost by offering a product that enhances their natural shape and allowing them to feel good in their clothes. The brand pushes against the norm of uncomfortable shapewear by offering a breathable and hypoallergenic alternative. # Product The product is a body shaper tank top designed to provide comfortable and continuous definition without sacrificing skin health or thermal well-being. It is described as being made from high-quality, ribbed material that allows for necessary ventilation, making it suitable for hot days. The body shaper is also breathable and hypoallergenic, which is a key selling point, as it differentiates the body shaper from common shapewear that can suffocate the skin. The ad conveys that the body shaper is worth buying because it offers comfort, definition, and skin-friendly material, addressing the purchase barriers associated with traditional shapewear. # Visual style The ad has a UGC feel with a mix of selfie-style shots and more polished, well-lit scenes. The editing style includes quick cuts to maintain a fast pace. The production quality varies, with some shots looking more casual and others more professionally produced, but overall it maintains a positive tone. # Hooks Spoken: Female 1: Está esperando o quê? [Enthusiastic] Clica no link e adquira já o seu! Text overlay: Está esperando o quê? / Clica no link e adquira já o seu! Visual: 00:00–00:03: A woman with long brown hair, wearing a black tank top and jeans, stands in front of a green wall with a wooden table and chairs in the background. She is holding a microphone and smiling at the camera, gesturing with her hands as she speaks. # Funnel stage Middle of funnel (Consideration) # Pain points Clothes don't fit well. "Nada dá certo, a roupa parece que não encaixa no meu corpo!" # Value propositions - The material allows the ventilation necessary, especially on hot days - Continuous definition without sacrificing skin health or thermal well-being # Benefits - Ventilation - Continuous definition - Health of the skin - Thermal well-being # Features - Breathable - Hypoallergenic - Ribbed Material - High Quality # Call to action Clica no link e adquira já o seu! # Social proof - None used. # Point of view - Customer 80% – The ad is told from the perspective of women who are using or promoting the product. # Storyline - 00:00–00:03 A woman happily advertises a product. - 00:03–00:07 00:03–00:07 The next scene shows the first woman struggling to fit into several outfits, suggesting a common frustration with clothing sizes and body image. - 00:07–00:12 00:07–00:12 A second woman wearing a white dress walks outdoors and begins speaking about the secret to feeling good all day: clothing that accompanies your body's movement. - 00:12–00:27 00:12–00:27 The next scene shows another woman wearing the body shaper beneath her clothing to solve the previously expressed pain points of struggling to fit into clothes.