# Ad summary
This ad features a plus-sized creator showcasing how Midas Style's body shaper helps her feel more confident and comfortable in her clothes. She shares her past struggles with body image and how the product has helped her overcome them.
# Brand positioning
Midas Style is presented as a brand focused on empowering women to feel confident and comfortable in their bodies. The brand aims to break away from traditional body image standards by offering shapewear that enhances natural curves rather than constricting them. It promotes the idea that women should embrace their bodies as they are and dress in ways that make them feel good, without having to hide or alter their shape. This positioning suggests a functional and emotional approach, focusing on both the practical benefits of shapewear and the emotional value of self-acceptance and body positivity.
# Product
The Midas Style Body Shaper is presented as a versatile garment that models the silhouette and enhances confidence. It's shown as a brown, one-piece bodysuit designed to provide support and shaping for the back, waist, and tummy. The shaper features a hygienic opening for convenience and is described as so supportive that it eliminates the need for a bra. According to the creator, the body shaper can function as the main piece of an outfit. She demonstrates that it can be easily paired with shorts, skirts, or pants for a stylish look. The ad addresses the purchase barrier of discomfort or restriction often associated with shapewear by highlighting the product's comfort, support, and ease of use, as well as a hygienic opening for bathroom use.
# Visual style
The ad's overall aesthetic has a polished, UGC feel. The editing style incorporates quick cuts and static shots. The production quality gives off a hybrid commercial feel, using real-life scenarios to connect with the audience. The pacing is fast. Cuts, text, and product actions are timed to voiceover lines.
# Hooks
Spoken: 00:00–00:03 [Questioning] Você também puxa a blusa pra baixo 47 vezes por dia?
Text overlay: 00:00–00:03 Você também puxa a blusa pra baixo 47 vezes por dia? 🤨
Visual: 00:00–00:02 Inside a well-organized closet, a plus-size woman with long blonde hair stands facing the camera. She wears denim shorts and a black bra, removing a brown t-shirt with a croissant design. She pulls the shirt down and looks displeased. / 00:02–00:03 She takes the t-shirt off again. The camera is stationary with medium framing.
# Funnel stage
Consideration
# Pain points
The main pain point is the frustration and discomfort of constantly adjusting clothes that don't fit properly. The ad uses the line, "Você também puxa a blusa pra baixo 47 vezes por dia?", to highlight this frustration.
# Value propositions
- The body shaper supports the breasts without needing to wear a bra.
- It's super easy to go to the bathroom with the hygienic opening.
- Wear it as the main piece of the outfit.
# Benefits
- Super easy to go to the bathroom
- Além de modelador, ele ainda funciona como peça principal do seu look.
- Tá linda, tá pronta, não precisa usar mais nada.
# Features
- Models the silhouette
- Supports the breasts
- Hygienic opening
- Functions as a top
# Call to action
Descomplica sua vida também, amiga
# Social proof
- Eu também era assim, vivia baixando a blusa, evitava roupa justa, fugia das câmeras. Tudo isso até encontrar o body Shaper da Midas Style.
- Eu parei de evitar roupa, agora Eu visto body Shaper da Midas Time e já era.
# Point of view
- Customer 100% – The entire ad is from the perspective of a relatable customer.
- Brand 0% – None used.
- Expert 0% – None used.
- External source 0% – None used.
# Storyline
- 00:00–00:02 00:00–00:02 The ad opens with a woman in a bra and denim shorts, struggling to adjust her t-shirt. This is meant to highlight a common frustration: constantly pulling down or adjusting clothing that doesn’t fit quite right. The perspective is from the customer’s POV, framing the situation as relatable and annoying. The tone is humorous and self-deprecating.
- 00:02–00:03 00:02–00:03 The woman removes her t-shirt as if giving up. This is meant to illustrate the user's frustration.
- 00:03–00:07 00:03–00:07 She is shown readjusting a different, tighter top, further emphasizing the discomfort and effort required to make certain clothes fit. This reinforces the earlier scenario and highlights how often the user has to adjust her clothing.
- 00:08–00:13 00:08–00:13 The woman is seen pulling at another, yellow crop top, then checking her reflection in the mirror and showing frustration. This shows that she doesn't like taking photos of herself, furthering the pain point of her struggling with body image.
- 00:14–00:17 00:14–00:17 The creator reveals that she used to do all the things as shown in the earlier videos, and shows herself wearing a black bra and underwear.
- 00:17–00:20 00:17–00:20 She puts on the body shaper and shares that she came across it by Midas Style.
- 00:20–00:26 00:20–00:26 She pulls off her bra and reveals that the shaper models her body well, supports the breasts, and is easy to move in.
- 00:26–00:29 00:26–00:29 She shares that it's easy to go to the bathroom while wearing the shaper because it has a hygienic opening.
- 00:29–00:33 00:29–00:33 She shares that she also uses the shaper as the main piece of her outfits.
- 00:33–00:41 00:33–00:41 The woman models for the camera with shorts and the shaper on and shares that now she's ready to go and is no longer avoiding tight clothes.
- 00:41–00:51 00:41–00:51 She informs the viewer about an ongoing Midas Style promotion where they can buy one and get two shapers and encourages viewers to simplify their lives.