How Mademoiselle Culotte Advertises on Meta

# Ad summary This image ad for Mademoiselle Culotte promotes their menstrual underwear. It features a woman wearing the underwear and highlights the convenience of not needing to carry sanitary napkins. The ad also includes a discount offer and positive customer reviews. # Brand positioning Mademoiselle Culotte is presented as a modern and practical brand offering a solution to traditional period products. The brand positions itself as a provider of comfortable and reliable menstrual underwear, emphasizing convenience and freedom from carrying extra sanitary products. The brand aims to occupy a space in the consumer's mind as a go-to for sustainable and hassle-free period management, aligning with values of comfort, practicality, and discreetness. The brand pushes against the norms of traditional period products by offering a reusable and convenient alternative. # Product The featured product is menstrual underwear designed to replace traditional sanitary products like pads or tampons. The underwear is shown in a classic brief cut and black color. The ad highlights the convenience of the product, stating that users no longer need to carry three sanitary napkins in their bag. The product aims to address the purchase barrier of inconvenience associated with traditional period products by offering a reusable and discreet alternative. The ad also mentions a site-wide discount of 50%, incentivizing potential customers to try the product. # Visual style The ad has a clean and simple visual style with a focus on the product and its benefits. The production quality appears to be high, with good lighting and clear imagery. The use of rounded rectangles and soft colors gives the ad a friendly and approachable feel. The ad mimics a platform-native style, resembling a post one might see in a social media feed. # Hooks Headline: Rappel Plus besoin d'emmener 3 serviettes dans ton sac avec les culottes menstruelles # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the inconvenience of needing to carry multiple sanitary napkins while menstruating. The text states, "Plus besoin d'emmener 3 serviettes dans ton sac avec les culottes menstruelles," highlighting the frustration of having to carry bulky period products. # Value propositions - Convenience: Eliminates the need to carry sanitary napkins. - Discount: 50% off on the entire site. # Benefits - No need to carry 3 sanitary napkins in your bag # Features - Menstrual underwear # Call to action None used. # Social proof - Avis 1465 4,8 Excellent # Point of view - Brand: The brand's POV is present in the top caption, which highlights the product's benefits and offers a solution to a common problem. - Brand: The brand's POV is present in the bottom product block, which displays the brand's logo, customer reviews, and ratings. - Customer: The customer's POV is represented through the customer review and rating in the bottom product block, providing social proof and building trust. # Storyline - The ad begins by reminding the viewer of a common inconvenience: needing to carry multiple sanitary napkins. This is told from the brand's perspective, setting up the problem that their product solves. - Next, the ad introduces Mademoiselle Culotte's menstrual underwear as the solution, eliminating the need to carry extra sanitary products. This is told from the brand's perspective, showcasing the product's primary benefit. - Finally, the ad includes a customer review and a discount offer to build trust and encourage purchase. This is told from the brand's perspective, providing social proof and an incentive to try the product.

# Ad summary This ad for Mademoiselle Culotte features a model wearing the brand's seamless period underwear. The ad highlights the product's discreet design and offers a 50% discount on the entire site, while also showcasing positive customer reviews. # Brand positioning Mademoiselle Culotte is presented as a brand focused on providing discreet and comfortable period underwear. The brand aims to alleviate concerns about visible panty lines with its seamless design. By offering a 50% discount, the brand positions itself as accessible and customer-friendly. The inclusion of positive customer reviews further enhances the brand's credibility and trustworthiness. # Product The featured product is Mademoiselle Culotte's seamless period underwear, designed to provide discreet protection during menstruation. The underwear is presented as a solution to the common concern of visible panty lines. The ad emphasizes the seamless design as a key feature, ensuring comfort and confidence. The inclusion of customer reviews highlights the product's effectiveness and customer satisfaction. The ad also promotes a site-wide 50% discount, making the product more accessible to potential buyers. # Visual style The ad features a clean and minimalist visual style, with a focus on showcasing the product's discreet design. The use of a solid background and simple layout helps to draw attention to the model and the product. The inclusion of customer reviews adds a layer of social proof and credibility. # Hooks Headline: Plus besoin d'avoir peur que ça se voie avec les culottes menstruelles sans couture # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern of visible panty lines when wearing period underwear. "Plus besoin d'avoir peur que ça se voie avec les culottes menstruelles sans couture" highlights the frustration of feeling self-conscious about visible underwear lines. # Value propositions - Seamless design eliminates visible panty lines, providing confidence and comfort. # Benefits - Plus besoin d'avoir peur que ça se voie avec les culottes menstruelles sans couture # Features - seamless # Call to action None used. # Social proof - Avis 1465 - 4,8 Excellent # Point of view - Brand: Top caption, promoting the product's seamless design and addressing customer concerns. - Customer: Bottom review block, providing social proof and building trust through positive feedback. - Objective: Visual of the model wearing the underwear, demonstrating its discreet nature. # Storyline - The ad opens with a reminder about the brand's seamless period underwear, addressing the concern of visible panty lines. This is told from the brand's perspective, aiming to reassure potential customers about the product's discreet design. - The ad then showcases a model wearing the underwear, visually demonstrating its seamless and discreet nature. This is shown from an objective perspective, allowing viewers to see the product in action. - The ad includes customer reviews and ratings, building trust and credibility. This is presented from the customer's perspective, highlighting their positive experiences with the product. - The ad concludes with a site-wide 50% discount, incentivizing viewers to make a purchase. This is communicated from the brand's perspective, encouraging immediate action.

# Ad summary This image ad showcases a young woman wearing Mademoiselle Culotte period underwear in a grid of nine images. The images show her in various stages of dressing and undressing, highlighting the practicality and comfort of the product. The ad targets a younger audience, suggesting that these period panties are so convenient that they will be worn countless times. # Brand positioning Mademoiselle Culotte is presented as a brand focused on providing practical and comfortable period underwear. The brand aims to occupy a space in the consumer's mind as a reliable and convenient solution for menstruation. The brand aligns with values of practicality and ease of use, promoting a lifestyle where managing periods is simple and stress-free. The brand pushes against the norms of traditional period products by offering a reusable and comfortable alternative. The brand positioning is functional, emphasizing the practicality and convenience of its period underwear. # Product The featured product is Mademoiselle Culotte period underwear, designed for comfort and practicality during menstruation. The underwear is black and appears to be made of a soft, flexible material. The product is for young women, specifically teenagers, as implied by the ad's language. The ad highlights the product's convenience and reusability, suggesting it is so practical that the target audience will wear it "deux 1000 fois" (two 1000 times). The ad addresses the purchase barrier of discomfort and inconvenience often associated with traditional period products by showcasing the ease of use and comfort of the underwear. # Visual style The ad has a clean and simple visual aesthetic with a grid layout. The production quality appears to be studio-shot with soft, even lighting. The image treatment includes background removal and color grading to create a consistent light pink backdrop. The typography is integrated with a clear and legible font. The visual style is designed to be scannable and appealing in a social media feed. # Hooks Headline: Nos culottes menstruelles sont si pratiques que votre ado les portera deux 1000 fois. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the inconvenience and discomfort associated with traditional period products, suggesting that they are not practical or comfortable enough for everyday use. # Value propositions - So practical that your teen will wear them two 1000 times # Benefits - practical - convenient # Features - menstrual underwear # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits through visuals and text. # Storyline - The ad opens with a grid of nine images featuring a young woman. This is intended to showcase the product in various scenarios and highlight its practicality. The audience experiences this from the brand's perspective, aiming to demonstrate the product's versatility and ease of use. - The central image contains the text "Nos culottes menstruelles sont si pratiques que votre ado les portera deux 1000 fois." This message emphasizes the product's convenience and suggests that it will be worn repeatedly. The brand is telling this part of the story, highlighting the product's value and appeal to a younger audience. - The surrounding images show the woman in different stages of dressing and undressing, interacting with the product. This visually reinforces the product's ease of use and integration into daily life. The audience experiences this from the brand's perspective, aiming to demonstrate the product's practicality and comfort.

# Ad summary This ad uses a quote from a customer to create intrigue about the brand's period underwear. It then invites the viewer to explore the other reviews. # Brand positioning Mademoiselle Culotte is presented as a brand that is trying to be direct and honest with its customers. The ad uses a customer quote that is negative, suggesting that the brand wants to get ahead of negative reviews and show their commitment to quality by addressing concerns head-on. The brand's tone is playful and a bit cheeky, as evidenced by its name, which translates to "Miss Panties." # Product The product advertised is period underwear. The ad does not explicitly show the product, but a simple illustration of a panty is shown at the top left, implying this is the product being advertised. The ad does not include product features or benefits. Instead, it uses a customer quote that states, "MADEMOISELLE CULOTTE, C'EST DE L'ARNARQUE !" (Mademoiselle Culotte, it's a rip-off!). This quote is not explained, but the ad then states, "On va laisser nos clientes fidèles dire ce qu'elles en pensent en dessous..." (We will let our loyal customers say what they think below...). This implies that the ad is inviting the viewer to read other customer reviews to form their own opinion about the brand. # Visual style The ad has a clean and minimalist visual style. It uses simple cartoon illustrations and a black background. The text is large and easy to read. The overall effect is modern and playful. # Hooks Headline: "MADEMOISELLE CULOTTE, C'EST DE L'ARNARQUE!" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses potential buyer hesitancy regarding the quality or effectiveness of period underwear. The pain point is introduced via the quote: "MADEMOISELLE CULOTTE, C'EST DE L'ARNARQUE!" # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - The ad includes a customer quote: "MADEMOISELLE CULOTTE, C'EST DE L'ARNARQUE!" - The ad invites the viewer to read other customer reviews: "On va laisser nos clientes fidèles dire ce qu'elles en pensent en dessous..." # Point of view - Customer: The negative quote at the top of the ad, "MADEMOISELLE CULOTTE, C'EST DE L'ARNARQUE !" (Mademoiselle Culotte, it's a rip-off!) is from a customer, indicating their negative experience with the product. - Brand: The rest of the ad's text is from the brand, as they set up the customer's quote and invite the viewer to read more reviews. # Storyline - The ad starts with an illustration of a panty and icons that suggests menstruation and money, which quickly establishes the product being advertised. This comes from the brand's perspective. - The ad presents a quote from a customer stating, "MADEMOISELLE CULOTTE, C'EST DE L'ARNARQUE !" (Mademoiselle Culotte, it's a rip-off!). This is presented from the customer's point of view. - The ad then states, "On va laisser nos clientes fidèles dire ce qu'elles en pensent en dessous..." (We will let our loyal customers say what they think below...). This statement is from the brand, which implies that the viewer can read other customer reviews to form their own opinion about the brand. - The ad ends with a pointing finger emoji, directing the viewer to look at the other customer reviews. This is presented from the brand's point of view.

# Ad summary This ad features two women on a ski trip. One of the women falls and says she needs to change her menstrual underwear. The other woman says she is wearing menstrual underwear that is detachable, so she doesn't have to go to the bathroom to change. She demonstrates how to remove and replace the underwear, and says it can be found on the Mademoiselle Culotte website. # Brand positioning Mademoiselle Culotte is presented as a brand that offers innovative and convenient solutions for women's menstrual needs. The brand aims to occupy a space in the consumer's mind as a provider of comfortable, discreet, and easy-to-use menstrual products. The brand aligns with values of convenience, practicality, and body positivity, pushing against the norms of traditional menstrual products that can be inconvenient and uncomfortable. The brand positioning is functional, focusing on the performance and simplicity of its products. # Product The featured product is detachable menstrual underwear designed for women who want a convenient and discreet solution for managing their periods. The underwear is made with absorbent material and is designed to be easily removed and replaced without having to fully undress. The underwear comes with a waterproof pouch for storing the used underwear. The ad highlights the product's USPs, including its ease of use, convenience, and discretion. The underwear is shown being used during a ski trip, addressing the purchase barrier of inconvenience during outdoor activities. The ad emphasizes that the product is worth trying because it offers a practical and comfortable solution for managing periods on the go. # Visual style The ad has a UGC feel, with natural lighting and a casual tone. The editing style is simple, with static shots and smooth transitions. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with text overlays and product actions timed to the music beats and voiceover lines. # Hooks Spoken: [Enthusiastic] Allez, on y va! Text overlay: 00:00–00:01 allez on y va ! Visual: 00:00–00:03 Two women are standing on a snowy mountain, preparing to ski. The woman on the left is wearing a white ski jacket and black pants, while the woman on the right is wearing a black ski jacket and pink pants. They are both wearing helmets and ski goggles. In the background, there is a wooden building and snow-covered mountains. The camera is stationary and captures a wide shot of the scene. # Funnel stage Consideration # Pain points The ad addresses the pain point of having to change menstrual products in inconvenient or uncomfortable situations, such as during outdoor activities. The woman in the ad says that changing her menstrual underwear in the ski resort bathroom would be "l'enfer" (hell). # Value propositions - The detachable design makes it easy to change the underwear on the go. - The waterproof pouch provides a discreet way to store the used underwear. - The absorbent material ensures that you stay dry and comfortable. # Benefits - Convenient and discreet solution for managing periods - Easy to remove and replace without having to fully undress - No risk of leaks, odor, or humidity # Features - Detachable design - Waterproof pouch - Absorbent material # Call to action None used. # Social proof - "Et tu trouveras ça que sur le site de Mademoiselle Culotte." – Female 1 (Customer) - "Oui, mais ils sont vendus en pharmacie et c'est le produit de l'année 2026." – Female 1 (Customer) # Point of view - Customer 50% – The ad is told from the perspective of two women on a ski trip, discussing their menstrual needs. - Brand 50% – The brand's voice is present through the product demonstration and claims about its benefits. # Storyline - 00:00–00:03 Two women are skiing and one falls. - 00:03–00:07 The woman who fell says she needs to change her menstrual underwear and that it will be difficult to do in the ski resort bathroom. - 00:07–00:11 The other woman says she is wearing detachable menstrual underwear so she doesn't have to go to the bathroom to change. - 00:11–00:17 The woman demonstrates how to remove and replace the underwear in 10 seconds. - 00:17–00:19 The woman says the underwear can be found on the Mademoiselle Culotte website. - 00:19–00:22 The woman who fell asks if there is a risk of leaks. - 00:22–00:27 The other woman says there is no risk of leaks, odor, or humidity. - 00:27–00:30 The woman who fell says she skis in a snowplow. - 00:30–00:35 The other woman says the underwear is sold in pharmacies and is the product of the year 2026. - 00:35–00:39 The woman who fell says it's not bad and not out of price. - 00:39–00:43 The other woman says it's cheaper than disposable protection and there are promotions on the website. - 00:43–00:48 The woman who fell says she needs to go to the bathroom.

# Ad summary This ad promotes period underwear for women and targets them by acknowledging bloating and discomfort after eating, positioning the product as the solution. # Brand positioning This period underwear brand is explicitly designed to meet the needs of menstruating individuals who struggle with bloating. The brand embraces a playful, relatable tone. By pairing the underwear with a burger, the brand challenges the narrative that period underwear must be marketed within a purely health or wellness context. Instead, this brand positions itself as a partner in enjoying life, even when it's messy, by acknowledging post-burger discomfort and offering a solution that integrates seamlessly into everyday experiences. # Product The featured product is the Vanessa menstrual underwear, designed to be your "partenaire idéale post-burger." The underwear is black with a wide elastic band at the top. The upper area of the garment is a sheer, dark-brown mesh material, contrasting with the solid black briefs area. The product aims to meet the specific needs of women experiencing bloating. The underwear is intended for anyone seeking comfort and reliability without sacrificing style. # Visual style The ad features a casual, lifestyle-focused aesthetic with soft lighting and a slightly blurred background. The image is cropped to draw focus to the featured product and the relatable scenario of enjoying a burger while dealing with bloating. The composition is straightforward, with a focus on clear product visibility and relatable imagery. # Hooks Headline: CONÇUE POUR LES VENTRES GONFLÉS, # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly addresses the issue of bloating. The line "CONÇUE POUR LES VENTRES GONFLÉS," highlights the discomfort and inconvenience associated with bloating. # Value propositions - Designed for bloated bellies and positions the product as your ideal post-burger partner # Benefits - PARTENAIRE IDÉALE POST-BURGER # Features - CULOTTE MENSTRUELLE # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption. The brand promotes its product as a solution for bloated bellies and positions itself as a partner for the customer. # Storyline - The ad copy introduces the product as being "CONÇUE POUR LES VENTRES GONFLÉS," which translates to "designed for bloated bellies." This immediately addresses a common pain point many women face, particularly in relation to their menstrual cycle. The perspective is from the brand, who is aiming to connect with the viewer on a personal level by acknowledging and normalizing bodily discomforts. - The copy continues, "NOTRE CULOTTE MENSTRUELLE VANESSA EST VOTRE PARTENAIRE IDÉALE POST-BURGER," which translates to "our Vanessa menstrual underwear is your ideal post-burger partner." This frames the product as a lifestyle aid that understands and supports the customer's choices and habits. The perspective shifts to the brand, as they are positioning their product as the perfect solution to the addressed pain point.

# Ad summary An image highlighting the features of a detachable menstrual panty. It emphasizes the ease of changing and maintaining a sense of serenity throughout the day, and the brand has an award. # Brand positioning The brand presents itself as innovative and focused on feminine hygiene, with a modern approach to traditional menstrual products. The company seeks to occupy a space in the market as a forward-thinking provider of period solutions. The brand promotes values of convenience, serenity, and innovation. It challenges traditional norms in the feminine hygiene category by offering a new product format and addressing concerns about ease of use. The brand positioning is both functional (simplicity) and emotional (serenity). # Product The product featured is a detachable menstrual panty designed to simplify daily life. It is intended for anyone who menstruates and seeks an easier way to manage their period. The panty is detachable, allowing for easy changing and maintenance of serenity throughout the day. The ad highlights that this panty was awarded Product of the Year in 2026. The ad suggests that this product is worth trying or buying because it provides convenience and promotes a sense of calm and ease during menstruation. # Visual style The ad has a clean, studio-shot aesthetic with a focus on product presentation and clear messaging. The visual motif is minimalist, using simple elements to highlight the product and its key benefits. The image treatment includes even lighting and background removal to keep the focus on the product. The typography integration is straightforward, with text presented in a clear and legible manner. The ad's visual style is designed to be scannable and attention-grabbing in-feed. # Hooks Headline: Nous avons créé une culotte menstruelle pensée pour simplifier vraiment votre quotidien. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration the product is solving is the inconvenience and discomfort associated with changing menstrual products throughout the day, as expressed in the phrase "vous permet de vous changer facilement et de rester sereine toute la journée." # Value propositions - simplifier vraiment votre quotidien # Benefits - vous permet de vous changer facilement et de rester sereine toute la journée # Features - détachable # Call to action None used. # Social proof - élue Produit de l'Année 2026 # Point of view - Brand: The text "Nous avons créé une culotte menstruelle pensée pour simplifier vraiment votre quotidien" reflects the brand's voice, introducing their innovative product and its purpose. - Brand: The text “Notre culotte détachable, élue Produit de l'Année 2026, vous permet de vous changer facilement et de rester sereine toute la journée.” emphasizes the benefits of the detachable panty and reinforces the brand's value proposition. # Storyline - The ad begins by stating, from the brand's perspective, that they have created a menstrual panty designed to simplify the user's daily life. This is to immediately introduce the brand's innovative product and its primary purpose—to provide convenience and ease of use. - The image then showcases the product next to an award it received in 2026. This is to build credibility and highlight the product's quality and innovation. - The ad concludes by emphasizing, from the brand's point of view, that the detachable panty allows the user to change easily and maintain serenity throughout the day. This is to reinforce the key benefits of the product and leave the audience with a sense of reassurance and convenience.

# Ad summary This ad is advertising period underwear that is comfortable even when experiencing bloating or after overeating. # Brand positioning This brand positions itself as the solution for comfortable period underwear. It addresses functional needs like bloating and comfort in an everyday tone to appeal to the consumer. The brand leans into the relatability and discomfort women feel during their menstrual cycle. # Product The product being advertised is period underwear. The ad emphasizes the comfort of this menstrual underwear, even when dealing with a bloated stomach or after indulging in food. The focus is on providing a comfortable solution during menstruation, regardless of body changes or dietary choices. It is presented as a solution for everyday wear and guarantees comfort. # Visual style The ad has a casual, relatable visual style, with a focus on realism. The production quality appears to be high, but the image has a slightly muted color palette. The typography is simple and legible. The style is designed to mimic an in-feed style. # Hooks Headline: CONÇUE POUR LES VENTRES GONFLÉS, NOTRE CULOTTE MENSTRUELLE RESTE CONFORTABLE (MÊME EN CAS DE FORTE GOURMANDISE) # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the discomfort associated with bloating and indulging in food during menstruation. # Value propositions - The period underwear is comfortable even when bloated or after overeating. # Benefits - RESTE CONFORTABLE - CONÇUE POUR LES VENTRES GONFLÉS - MÊME EN CAS DE FORTE GOURMANDISE # Features - CULOTTE MENSTRUELLE # Call to action None used. # Social proof - None used. # Point of view - Brand: The copy “CONÇUE POUR LES VENTRES GONFLÉS, NOTRE CULOTTE MENSTRUELLE RESTE CONFORTABLE (MÊME EN CAS DE FORTE GOURMANDISE)” conveys the brand’s direct message to the consumer. - Customer: The image shows the POV of the customer who is eating a burger. # Storyline - The ad is telling the story of menstruation with the copy “CONÇUE POUR LES VENTRES GONFLÉS, NOTRE CULOTTE MENSTRUELLE RESTE CONFORTABLE (MÊME EN CAS DE FORTE GOURMANDISE)”. The intention is to emphasize the menstrual underwear’s comfortable design for bodies experiencing bloating or after overeating. The brand is speaking to the consumer directly. - The image shows a person sitting at a table with their jeans unbuttoned, revealing the menstrual underwear underneath and eating a burger. The intention is to visually represent the problem the brand is addressing, which is the discomfort of bloating or overeating during menstruation, juxtaposed with the product being comfortable. The audience is experiencing this from the customer’s perspective.

# Ad summary This ad uses a magic trick theme to introduce menstrual underwear, designed to replace traditional period products. # Brand positioning The brand "Mademoiselle Culotte" presents itself as a modern, body-positive solution for period management, breaking away from traditional period product advertising's often clinical or shame-based approach. The brand directly addresses a common need with a functional and innovative product, suggesting it is comfortable, discreet, and reliable during menstruation, aligning with values of convenience and confidence. Mademoiselle Culotte offers an alternative to conventional methods, positioning itself as a brand that embraces straightforward, practical solutions for women's health and wellness. # Product The product featured is menstrual underwear, specifically designed for use during menstruation. It is presented as a convenient and discreet alternative to traditional period products, emphasizing that users don't need "a magic trick" to manage their periods. The ad promotes the underwear as a comfortable and reliable solution during one's period. # Visual style The ad uses a whimsical and slightly surreal visual style, blending elements of magic and beauty. It appears to be a studio-shot image with a soft color palette dominated by pinks and blacks, creating a dreamy, high-quality feel. The composition is symmetrical, drawing the eye to the product in the center. The typography is clean and legible, integrated smoothly into the overall design. # Hooks Headline: AVEC MADEMOISELLE CULOTTE, # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of needing "magic" to manage periods. # Value propositions - The menstrual underwear eliminates the need for complex or traditional methods of managing menstruation. # Benefits - Convenient and discreet alternative to traditional period products # Features - Menstrual underwear # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the benefits of using its menstrual underwear over other products for period management. # Storyline - The ad starts by introducing the brand "Mademoiselle Culotte" alongside an image of a black menstrual underwear, implying that the brand offers a modern solution for period management. - Next, the ad states: "PAS BESOIN DE TOUR DE MAGIE POUR CHANGER DE CULOTTE MENSTRUELLE PENDANT SES RÈGLES", highlighting that using this underwear eliminates the need for complex or traditional methods of managing menstruation.

# Ad summary This ad uses a first-person perspective to showcase a menstrual panty that is comfortable enough to wear even when bloated after eating. # Brand positioning Based on the image ad alone, the brand presents itself as a provider of menstrual underwear designed for comfort and practicality. The focus is on addressing the common discomfort and bloating experienced by women, positioning the brand as a solution that doesn't compromise on lifestyle or dietary choices. The brand seems to follow category norms by offering functional solutions but pushes against the notion that comfort and practicality must come at the expense of enjoying life's simple pleasures, like eating a burger. # Product The advertised product is a pair of menstrual panties. The image shows the panty underneath unzipped jeans, featuring a wide, comfortable waistband that covers the belly. The panty is presented as being comfortable enough to wear even after experiencing bloating, such as after eating a burger. The use case demonstrated suggests the product is for women who want to manage their period without sacrificing comfort or lifestyle choices. # Visual style The ad uses a real-life, casual aesthetic. The production quality appears to be medium, with natural lighting and a candid, unfiltered feel. The image is focused on the product in a real-life setting. # Hooks Headline: CONÇUE POUR LES VENTRES GONFLÉS, # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly addresses the discomfort associated with bloating, particularly during menstruation. "CONÇUE POUR LES VENTRES GONFLÉS," highlights the problem of stomach bloating that many women experience. # Value propositions - The menstrual panty is ideal for bloated stomachs, which can be the result of eating a burger. - Menstrual panty that is comfortable enough to wear even after a meal. # Benefits - Ideal after a meal - Designed for bloated stomachs # Features - Culotte menstruelle (menstrual panty) - Wide, comfortable waistband # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire image is taken from the POV of someone sitting at a table looking down at their stomach, which is wearing the advertised menstrual panties and holding a burger, showing a personal and relatable perspective. # Storyline - The ad presents the product as being for bloated stomachs, and the solution to still be able to enjoy a burger, from the first person point of view.

# Ad summary An ad featuring a woman sleeping comfortably on a cloud, promoting menstrual boxers that offer comfort and security. # Brand positioning The brand is presented as a provider of menstrual boxers that prioritize comfort and security during menstruation. The brand wants to occupy a space in the consumer's mind as a solution to the discomfort or insecurity some women experience during menstruation. The brand promotes comfort and security through its product while potentially pushing against category norms that may focus more on absorbency and less on overall comfort. This is a functional positioning that also has an emotional component of reassurance. # Product The featured product is a menstrual boxer, designed to offer comfort and security during menstruation. The boxer aims to address the discomfort or insecurity some women may experience while menstruating. The ad language describes the boxer as "confortable et rassurant", which translates to comfortable and reassuring. The ad implies that the product is suitable for nighttime use, as it features a woman sleeping. The ad is telling the viewer that this product is worth trying or buying because it provides a comfortable and reassuring solution for managing menstruation, particularly during sleep. # Visual style The ad has a dreamlike and ethereal visual style, with soft lighting, pastel colors, and a cloud background. The production quality is high, resembling a studio shot or digitally enhanced image. The image treatment includes color grading and background removal, which creates a seamless integration of the woman with the cloud. The overall aesthetic is clean and simple, making it easy to scan in-feed. The style enhances the feeling of comfort. # Hooks Headline: Vos règles ne devraient pas gâcher vos nuits # Funnel stage Top of funnel (Awareness) # Pain points The main pain point being addressed is the discomfort or disturbance that periods can cause during sleep. The ad copy states, "Vos règles ne devraient pas gâcher vos nuits," suggesting that periods often disrupt or ruin one's sleep. # Value propositions - Periods shouldn't ruin your nights: This connects to the feature of menstrual boxers to promote the value of comfortable sleep during one's period. - Confortable et rassurant: The product format, boxers, directly connects to both the value and benefit of comfort and security. # Benefits - Periods shouldn't ruin your nights # Features - Boxer menstruel - Confortable - Rassurant # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline, product description, and overall message are coming from the brand, as they are the ones trying to sell their product. - Customer: The woman sleeping peacefully on a cloud represents the customer's desired experience and state of mind while using the product. # Storyline - The image opens with the headline that mentions that periods shouldn't ruin one's sleep. The intention here is to highlight a problem some people with periods experience. This is presented from the brand's point of view, as they are the ones making the statement about periods and sleep quality. - The next beat shows the product via a woman who is sleeping peacefully, seemingly on a cloud. The intention here is to show the peacefulness and comfort that can be achieved when sleeping in the product. The ad is showing a visual of the result that the consumer will experience if they purchase the product. The woman in the ad is also sleeping, creating a sense of calm. - The final beat gives a product description of what they are selling: "Boxer menstruel comfortable et rassurant." The intention here is to create awareness for the product and also name key benefits so that the consumer understands what they are purchasing. This part of the story is told by the brand.

# Ad summary A French-language ad for Mademoiselle Culotte detachable period underwear, featuring the company's co-founder. # Brand positioning Mademoiselle Culotte positions itself as an innovative brand that values customer satisfaction by creating detachable period underwear. These garments are designed to be elegant, seamless, and comfortable, ensuring they remain invisible under clothing. A key feature is the brand's commitment to high-quality materials, such as organic cotton. Mademoiselle Culotte provides a solution to menstrual cycle management by allowing users to easily track their cycle and change their underwear via the brand's free app, promoting ease and discretion during menstruation. # Product Mademoiselle Culotte offers detachable period underwear designed for ease and comfort during menstruation. According to the ad, the underwear can be changed in 10 seconds without removing pants, thanks to its detachable design. It is made with an elegant and seamless cut to remain invisible under clothing, with padded fasteners to ensure no discomfort. The underwear provides up to 12 hours of leak protection for all types of flow, thanks to its organic cotton lining. Users can also track their menstrual cycle and receive reminders to change their underwear with the free Mademoiselle Culotte app. The product is positioned as an innovative solution that offers both convenience and discretion during menstruation. # Visual style The ad has a clean and modern aesthetic with a UGC feel due to the simple background and the speaker talking directly to the camera. The editing includes quick cuts timed to the beat of the music. Production quality is somewhere between a UGC feel and a polished commercial, with a balance between showcasing the product benefits and maintaining a personal connection. # Hooks Spoken: Female 1: Mademoiselle Culotte a créé la culotte menstruelle detachable Arya qui permet de se changer en 10 secondes sans retirer son pantalon. Text overlay: Culotte menstruelle détachable / MADEMOISELLE CULOTTE / Camille Fontaine / Co-fondatrice / MADEMOISELLE / CREE / MENSTRUELLE / QUI / DE / EN / SANS Visual: 00:00–00:03 The frame is red, with the text “MADEMOISELLE” in white, all-caps letters near the bottom. On the left side of the screen is a graphic of black underwear. Above that, a red and white seal indicates that the product was named “Product of the Year” in 2026 in France. On the right side of the screen is a blonde-haired woman with glasses, wearing a black blazer. Text reads “Camille Fontaine, Co-fondatrice” below her image. She looks directly at the camera and speaks. The background is a plain white wall. # Funnel stage Middle of funnel (Consideration) # Pain points Needing to completely disrobe to change period underwear, resulting in discomfort and inconvenience when outside of the home. Visual: shots of the underwear being unbuttoned at the hips. # Value propositions - Change in 10 seconds without removing pants - Comfortable and invisible under clothing - Designed to not be felt # Benefits - Easy and discreet changes - Comfortable and invisible under clothing - No discomfort from fasteners - Reliable protection for all types of flow - Convenient menstrual cycle tracking - Innovation - Satisfaction # Features - Detachable period underwear - Can be changed in 10 seconds without removing pants - Elegant and seamless cut - Padded fasteners - Up to 12 hours of protection - Organic cotton lining - Mademoiselle Culotte app to track menstrual cycle # Call to action None used. # Social proof - “Elu produit de l'année est un label qui valorise l'innovation et la satisfaction des consommatrices, le remporter confirme que notre mission répond réellement aux attentes des consommatrices.” - Female 1 (Co-fondatrice) # Point of view - Brand 100% – This is communicated by the brand co-founder speaking directly to the camera with product benefits on the screen. # Storyline - 00:00–00:07 The co-founder of Mademoiselle Culotte introduces the Arya detachable period underwear, which allows wearers to change in 10 seconds without removing their pants. This message is delivered from the brand's perspective, highlighting a core convenience feature. - 00:07–00:17 She notes that the underwear is elegantly designed, seamless, and comfortable, while remaining invisible under clothing. She also mentions padded fasteners for comfort. Speaking as a brand representative, she conveys multiple practical reasons to choose this product. - 00:17–00:23 The brand co-founder states that the period underwear can keep the wearer dry for up to 12 hours for all types of flow, due to organic cotton protection. She emphasizes the product's absorbency and material composition, as well as the time period the product can be worn. - 00:23–00:31 The brand co-founder states that the user can track their menstrual cycle and change their underwear on the Mademoiselle Culotte app. This message emphasizes ease and user control, and integrates app use into the purchase decision. - 00:31–00:41 The speaker concludes by stating that being named "Product of the Year" confirms that Mademoiselle Culotte is meeting consumer expectations. She leverages outside validation to strengthen the brand's credibility and product value.

# Ad summary This image ad shows a black pair of period underwear floating above a magician's hat with a magician's wand and book sitting on a pink satin background. The text conveys how easy it is to change the underwear. # Brand positioning The brand is presenting period underwear in a way that attempts to normalize and destigmatize menstruation. The ad uses a magic metaphor to suggest a functional benefit (ease of changing) while injecting a sense of lightheartedness. This positioning seeks to alleviate any perceived inconvenience or embarrassment associated with period underwear, making it a more approachable and desirable product for consumers seeking a comfortable and discreet solution. # Product The product being advertised is a pair of black period underwear, designed to be easily changed. The ad highlights the convenience and ease of use of the product, comparing it to magic by saying it's "so easy to change it's like magic." # Visual style The ad has a highly polished production quality, designed to mimic a stage magician's setting. The set is heavily stylized with satin fabric and soft, diffused lighting. The image treatment focuses on creating a dreamy, magical atmosphere through the use of haze and a soft color palette. The font is bold and modern, contributing to the ad's scannability and stop power in the feed. # Hooks Headline: UNE CULOTTE MENSTRUELLE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Changing the underwear is so easy it's like magic. # Benefits - Easy to change # Features - Period underwear that is easy to change # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image appears from the brand's perspective, showcasing the period underwear and describing how easy it is to change. # Storyline - The ad opens by introducing the product: period underwear. This establishes the product category for the viewer, letting them know exactly what is being advertised. It is presented from the brand's POV. - The ad continues by showing the period underwear floating above a magician's hat. This is meant to highlight how easy it is to change the underwear. It is presented from the brand's POV. - The ad concludes by explaining how easy it is to change. The ad claims it is "so easy to change it's like magic". It is presented from the brand's POV.

# Ad summary A person is doing a backflip on skis in front of a snowy mountain with a blue sky. A testimonial appears above the video. # Brand positioning Mademoiselle Culotte is presented as a brand offering menstrual underwear that replaces traditional period products like tampons and pads. The brand appeals to active individuals who need reliable protection. By addressing concerns about leaks and promoting confidence during activities, Mademoiselle Culotte positions itself as a practical and reliable choice for people looking for a new approach to period management. The brand's image promotes freedom and reliability. # Product Mademoiselle Culotte offers menstrual underwear that provides an alternative to tampons and pads. The underwear is designed to prevent leaks, allowing the wearer to feel confident and secure. The testimonial in the ad emphasizes the product's reliability, particularly for people who have experienced issues with traditional menstrual products. The user states that they have been using Mademoiselle Culotte menstrual underwear for years and they have tested the limits without leaks. This positioning aims to address potential customers who are seeking a more dependable and comfortable period solution. # Visual style The ad uses a real-life, documentary-style visual aesthetic. The action shot of the skier and the testimonial overlay give it a platform-native look, similar to content that might appear on TikTok or Instagram Reels. The clear blue sky and bright snow provide a clean backdrop. The user-generated style is lo-fi and is intended to convey authenticity. # Hooks Headline: Comment tu fais pour pas stresser des fuites pendant tes règles ? # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the worry about leaks during menstruation. # Value propositions - Menstrual underwear allows you to live a carefree, active life without worrying about leaks. # Benefits - "j'ai jamais eu de problème de fuites alors que j'ai clairement testé les limites 😉" # Call to action None used. # Social proof - "J'ai abandonné tout ce qui est tampons serviettes Maintenant j'utilise les culottes menstruelles Mademoiselle Culotte Ça fait des années que je les porte et j'ai jamais eu de problème de fuites alors que j'ai clairement testé les limites 😉" # Point of view - Customer: The overlay testimonial is the customer's POV and experience with the product as someone who uses the brand's menstrual underwear. - External source: The beginning of the ad begins as an external POV of someone doing a backflip on skis and is likely taken from the point of view of an observer. # Storyline - The ad begins with a person doing a backflip on skis. This conveys a message of freedom and carefree activity, drawing the viewer in with an impressive display. The video is shot from a low angle, making the action appear dynamic and exciting. The user's perspective captures the visual interest, making the audience wonder what comes next. - A testimonial overlay appears on the screen. The text explains the user has found a reliable solution to manage their period by switching to Mademoiselle Culotte menstrual underwear. The brand is telling its story through the words of a satisfied customer. This moment is designed to reassure potential users and highlight the product's effectiveness. - The testimonial includes the personal experience of the user, who has been using the product for years and has never had any problems with leaks. This emphasizes the product's reliability and addresses the customer's POV. The overall narrative intends to convince viewers of the reliability of menstrual underwear by highlighting a satisfied customer's testimonial, positioned against the user participating in an extreme sport.

# Ad summary This image ad uses a 'spot the difference' game to highlight the key advantages of Mademoiselle Culotte menstrual underwear over competitor products. The ad showcases functional features like comfort, detachability, and absorbency to persuade viewers to choose Mademoiselle Culotte. # Brand positioning Mademoiselle Culotte is presented as a superior choice in the menstrual underwear category. The brand emphasizes comfort, convenience, and high absorbency for heavy flow. Positioning itself against competitors, Mademoiselle Culotte seems to be pushing against the norms of uncomfortable or inconvenient period solutions, opting for a design-focused approach that enhances the user experience with practical yet discreet features. # Product Mademoiselle Culotte menstrual underwear is portrayed as a comfortable and highly functional alternative to traditional period products. It's shown to be detachable and well-suited for heavy flow, directly addressing the common concerns of discomfort and inadequate protection associated with other menstrual products. The ad seems to target women seeking a reliable and convenient solution during menstruation, positioning the product as easy to use and a significant upgrade from older options like pads, which the ad directly references as 'compresses'. # Visual style The ad employs a clean, comparative layout with a light pink background, enhancing the products' visual appeal. The images are well-lit and professionally shot, emphasizing the contrast in product features through clear annotations and product highlighting. The presentation is designed for quick comprehension, utilizing visual cues to guide the viewer's eye and underscore the product's benefits. # Hooks Headline: JEU DES 7 DIFFÉRENCES # Funnel stage Middle of funnel (Consideration) # Pain points Traditional menstrual products can be uncomfortable and difficult to change, often leading to a 'sensation d'humidité' (feeling of humidity). # Value propositions - Detachable design for easy and convenient changes. - High absorbency makes it suitable for heavy flow. - Comfortable design. # Benefits - Improved comfort - Easy to change - Suitable for heavy flow # Features - confortable - détachable - adaptée aux flux abondants # Call to action CLIQUEZ POUR DÉCOUVRIR LA SOLUTION # Point of view - Brand: This POV is present in the brand name display and the call to action, directing the narrative and aiming to engage customers. - Customer: This POV is shown through the descriptions of pain points and benefits related to the product's use, reflecting a user's experience and needs. # Storyline - The ad starts by framing the comparison as a game called 'JEU DES 7 DIFFÉRENCES', immediately grabbing the audience's attention. This is presented from the brand's perspective, to introduce a fun way to consider different menstrual underwear options. - On the left, a product labeled 'CULOTTE MENSTRUELLE AUTRE MARQUE' is shown, with annotations pointing out its downsides such as 'compresse', 'compliquée à changer' (complicated to change), and 'sensation d'humidité' (feeling of humidity). This is shared from the perspective of a potential customer who is dissatisfied with traditional or competitor products, highlighting negative experiences. - On the right, 'Mademoiselle Culotte' is displayed, featuring annotations that contrast the competitor's drawbacks: 'confortable', 'détachable', and 'adaptée aux flux abondants' (suitable for heavy flow). This showcases the brand's features from the brand's perspective, highlighting how its product addresses the shortcomings of alternatives. - Finally, a call-to-action button at the bottom invites viewers to 'CLIQUEZ POUR DÉCOUVRIR LA SOLUTION', encouraging them to explore the product further. This is shared from the brand's perspective, driving potential customers to engage and discover Mademoiselle Culotte.

# Ad summary This image ad features a pink balloon with dark underwear on it to represent the feeling of being bloated on your period. The image is set in front of a cloudy blue sky. The ad addresses the pain point of bloating during menstruation and positions the brand as a solution for feeling more comfortable during this time. # Brand positioning Based on the ad, the brand appears to focus on providing comfort and support during menstruation. The brand uses a lighthearted yet relatable approach to address the common issue of bloating, positioning itself as a provider of comfortable solutions without compression. # Product The ad features underwear designed to provide comfort during menstruation, specifically addressing the issue of bloating. The key benefit highlighted is the lack of compression, implying a focus on providing a comfortable and non-restrictive fit during periods. The product is clearly targeted towards individuals who experience bloating during their menstrual cycle and seek comfortable, non-compressive solutions. The visual representation of underwear on a balloon emphasizes the feeling of bloating and contrasts it with the promised comfort. # Visual style The ad has a playful and clean visual style, using a symbolic image to convey the discomfort of bloating. The use of a pink balloon with underwear set against a blue sky creates a visually striking and memorable image. The overall effect is lighthearted, aiming to address a sensitive topic with a touch of humor. The visual style feels optimized for in-feed placement, given the creative concept. # Hooks Headline: Ventre gonflé pendant vos règles ? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the discomfort of bloating during menstruation, explicitly asking "Ventre gonflé pendant vos règles ?" to signal this frustration. # Value propositions - Comfort without compression for period bloating # Benefits - Restez confortable, sans compression. # Call to action None used. # Social proof - None used. # Point of view - Customer: Top caption with question 'Ventre gonflé pendant vos règles ?' immediately engages the target audience by directly addressing their experience of bloating during menstruation. - Brand: The image with the balloon and underwear is from the brand's perspective to symbolize bloating and offering a visual metaphor for the sensation of discomfort. - Brand: The closing statement 'Restez confortable, sans compression' conveys the brand's solution by promising comfort and no compression with its product. # Storyline - The ad opens by asking 'Ventre gonflé pendant vos règles ?', directly addressing the common issue of bloating during menstruation. This question serves as a relatable entry point, capturing the attention of the target audience from the customer's perspective. - A pink balloon with dark underwear on it symbolizes bloating, visually connecting the discomfort of bloating with a lighthearted image. The audience experiences this symbolic moment from the brand's perspective, as the brand is using an image to represent bloating. This is intended to be relatable and memorable. - The ad resolves with the statement 'Restez confortable, sans compression', offering a solution to the problem of bloating by highlighting the comfort and non-compressive nature of the product. This final moment speaks from the brand's perspective, emphasizing the key benefit of their product and providing a comforting reassurance.

# Ad summary This ad presents a mysterious product reveal of menstrual underwear in a briefcase with a catchy phrase about 'the best menstrual panties' and urges viewers to 'hurry to order them before they get their hands on them'. # Brand positioning The brand is presented as a somewhat secretive and highly desirable brand, with the featured product being a 'hot' item that people are rushing to buy. This could imply the brand is known for premium, high-demand menstrual products. It positions itself as a brand that goes against the norm. The brand aligns with a more modern, confident and empowered consumer. # Product The product featured is menstrual underwear, presented in different colors and patterns: red, black, and leopard print. The ad does not mention specific features, materials, or absorbency levels. The underwear is being presented as something exclusive and worth rushing to buy before it sells out. # Visual style The ad has a dark, mysterious, and dramatic visual style with a vintage briefcase which adds an element of curiosity. The lighting is high contrast, with a bright light source emphasizing the product inside the briefcase. The overall aesthetic is designed to grab attention and create a sense of intrigue. # Hooks Headline: ILS ONT BIENTÔT TROUVÉ LA PLANQUE DES MEILLEURES CULOTTES MENSTRUELLES # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies a potential pain point of menstrual products being commonplace and not exciting, suggesting a lack of 'premium' or desirable options. # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption, product showcase, and bottom caption all drive the brand's message about the product being highly sought-after and create a sense of urgency. # Storyline - The ad begins with a question about menstrual underwear, implying the product is highly sought-after. This is intended to pique the viewer's interest and create curiosity. This portion is delivered by the brand, drawing the viewer in and setting up the central product reveal. - Next, the ad shows the menstrual underwear inside a mysterious briefcase, suggesting that there may not be many and this makes the viewer feel like they need to act fast. The brand is telling the story, emphasizing exclusivity and desirability. - Finally, the ad urges the viewer to act quickly and order before they run out. The brand is again telling the story, prompting immediate action due to the high demand. This reinforces the sense of urgency and scarcity.

# Ad summary The ad uses a tongue-in-cheek approach by presenting period underwear in a literal 'break in case of emergency' display, humorously addressing the discomfort and bloating associated with menstruation. # Brand positioning The brand presents itself as a modern and humorous solution to a common problem faced by women during their menstrual cycle. The brand embraces a lighthearted approach to traditionally sensitive topics, positioning itself as a brand that understands and empathizes with the everyday discomforts of its target audience. The creative suggests the brand aims to normalize conversations around menstruation and period-related issues by using relatable and humorous messaging. # Product The product being advertised is period underwear. The garment is beige with a nude-colored trim and features a dark gray crotch lining. The product is presented as a solution to bloating during menstruation, addressing the discomfort and inconvenience often associated with periods. The ad implies the underwear is comfortable and readily accessible when needed, like an emergency supply. # Visual style The ad employs a clean and minimalist visual style with a focus on the product as the central element. The production quality appears to be high, with studio-style lighting and a neatly composed arrangement. The overall style feels conceptual and tongue-in-cheek, designed to grab attention with its unexpected presentation. # Hooks Headline: BRISER LA VITRE # Funnel stage Top of funnel (Awareness) # Pain points Bloating during menstruation. The ad presents period underwear as an emergency product to use in case of period bloating, symbolized by the hammer and the phrase 'BRISER LA VITRE'. # Value propositions - Underwear is comfortable and readily accessible when needed, like an emergency supply for period bloating. # Benefits - Solution to bloating during menstruation # Features - Period underwear # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand uses a framed box with the text 'BRISER LA VITRE' and 'EN CAS DE VENTRE GONFLÉ PENDANT LES RÈGLES' to present period underwear as an emergency product for bloating during menstruation. # Storyline - The ad shows a framed box with period underwear inside. The hammer suggests the underwear is an emergency product to use in case of period bloating, shown from the brand's perspective.

# Ad summary This ad features a person doing a ski jump, promoting menstrual underwear that is effective enough for extreme sports. # Brand positioning The brand appears to position itself as a provider of reliable and high-performing menstrual underwear, suitable even for extreme activities. The brand aims to occupy a space in the market where its products are seen as both functional and confidence-boosting, allowing women to pursue any activity without worry. By showing the product being used in an extreme sport, the brand pushes against the notion that menstruation should limit a person's activities. The brand positioning is functional, emphasizing the reliability and effectiveness of the product. # Product The ad features menstrual underwear, which is presented as an alternative to traditional period products like pads or tampons. The underwear is designed to be so effective that it provides enough confidence for users to engage in extreme sports without worry. The ad's language underscores the product's reliability and suggests it eliminates any limitations related to menstruation, offering freedom and security during activities. The menstrual underwear is implicitly designed for active individuals who do not want their periods to interfere with their lifestyle, emphasizing comfort and protection, and addressing the barrier of discomfort or fear of leakage during physical activity. # Visual style The ad features a high-action shot in a natural outdoor setting. The production quality appears to be casual. The ad uses a semi-transparent block to convey its message, layered over the main action shot. # Hooks Headline: Nos culottes menstruelles sont si efficaces qu'elles vont vous donner envie de tenter les cascades les plus extrêmes # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a concern that traditional period products might not offer sufficient protection or confidence, especially during high-intensity activities, suggesting a fear of leakage or discomfort. This is communicated through the need for 'efficaces' menstrual underwear during extreme sports such as ski jumping. # Value propositions - Menstrual underwear so effective, it inspires extreme sports. # Benefits - sont si efficaces qu'elles vont vous donner envie de tenter les cascades les plus extrêmes # Features - Nos culottes menstruelles # Call to action None used. # Social proof - None used. # Point of view - Brand: The text overlay with a yellow warning triangle explicitly states the brand’s message about the effectiveness of their product. # Storyline - The ad opens with a person performing a ski jump in mid-air. This is intended to immediately grab attention and set the stage for the ad's message, which is told from an observer perspective. - A semi-transparent block appears with text about how the brand's menstrual underwear is so effective that it makes you want to try the most extreme stunts. This informs the viewer about the product's functionality, told from the brand's perspective.

# Ad summary This ad presents a solution for disrupted sleep during menstruation. It features a woman sleeping comfortably on a cloud, emphasizing the product's ability to provide optimal comfort. # Brand positioning This brand is positioned as a provider of comfort and ease during menstruation. It aims to alleviate the discomfort and disruptions that can occur during this time, offering a solution for optimal comfort. The brand appears to be following category norms by directly addressing a common issue related to menstruation and providing a functional benefit. # Product The ad features a product designed to provide comfort during menstruation, specifically addressing the issue of disrupted sleep. The product is not visually shown, but its benefit is implied through the imagery of a woman sleeping peacefully on a cloud, suggesting a feeling of softness and ease. The advertised product aims to resolve sleeping issues during periods, emphasizing its ability to provide optimal comfort even while moving. # Visual style The ad uses a dreamy and ethereal visual style. The image has soft lighting and pastel colors, creating a calming and gentle atmosphere. The woman's relaxed pose and the fluffy cloud enhance the feeling of comfort and ease. The overall effect is polished and professional, resembling a studio shot. # Hooks Headline: Nuits agitées pendant vos règles ? # Funnel stage Top of funnel # Pain points The primary pain point is "Nuits agitées pendant vos règles ?" or restless nights during menstruation. This is the core problem the product aims to solve. # Value propositions - The ad addresses the issue of disrupted sleep during menstruation and offers a solution for optimal comfort. # Benefits - Restful sleep during your period # Features - Optimal comfort - Even in motion # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is conveyed through the headline question, aiming to empathize with the viewer's experience. - Brand: This POV is conveyed through the statement "Confort optimal, même en mouvement.", which showcases the product's benefit. # Storyline - The ad opens with the question, "Nuits agitées pendant vos règles ?" (Restless nights during your period?). The brand introduces a common problem to immediately grab the viewer's attention. - Next, the viewer sees a woman sleeping comfortably on a cloud, visually representing the desired state of restful sleep. The brand contrasts this image with the initial question to highlight the product's ability to solve the problem. - The ad ends with the statement, "Confort optimal, même en mouvement." (Optimal comfort, even in motion.). The brand reinforces the product's core benefit, emphasizing its ability to provide comfort even when the user is not completely still.