How Made by Mary Advertises on Meta

# Ad summary A UGC-style video featuring a creator named Elizabeth who showcases and expresses her love for her disc necklace from the brand, explaining she has been wearing it since she was gifted it by her store manager. The necklace has a letter "Z" for her son, Zion, on it. # Brand positioning This jewelry brand seems to specialize in personalized necklaces, especially with initials or monograms. It positions itself as a brand that connects to the emotional aspect of jewelry, offering customers a way to keep loved ones close to them. The brand creates a feeling of intimacy and connection, rather than just selling an accessory. The ad highlights the giftable and sentimental nature of the product, suggesting it offers more than just aesthetic value. # Product This ad features a gold disc necklace with a small gold heart attached to it. The primary feature is the customization with the letter "Z" (for the user's son). The necklace appears delicate and suitable for everyday wear. The wearer mentions she wears it every day and it's a way of always having her son with her, even at work or when he's at home, suggesting the necklace serves as a meaningful keepsake. Its unique selling point is the ability to personalize it, turning it into a sentimental item that can keep loved ones close. # Visual style The ad has a casual, UGC feel. The lighting appears natural. The editing style consists of static shots, contributing to a conversational tone. The production quality is simple, which supports the intended tone and audience. The overall aesthetic aims for authenticity and relatability. # Hooks Spoken: Hi, Mary. I'm Elizabeth. Text overlay: Hi, Mary. I'm Elizabeth. Visual: 00:00–00:01 A woman with long, dark brown hair and glasses sits in the driver's seat of a car. She is wearing a white shirt and a necklace with a gold pendant. She looks directly into the camera as she speaks. # Funnel stage Consideration # Pain points The ad taps into the desire to keep loved ones close, even when physically separated, by featuring an item that is personalized. # Value propositions - A personalized necklace that allows you to keep loved ones close - A sentimental item that can be worn every day # Benefits - Sentimental keepsake - Keeps loved ones close - Versatile accessory - Giftable # Features - Gold disc necklace - Customizable with initials - Small heart charm attached - Everyday wear # Call to action None used. # Social proof - “I was first gifted this necklace at my last job from my old store manager. And she thought it would be like a really good gift for me since I always loved wearing gold.” - Elizabeth (Customer) - “I absolutely fell in love with it.” - Elizabeth (Customer) - “I’ve been wearing it ever since.” - Elizabeth (Customer) - "It's like a way of still having my son with me even when I'm at work or when he's at home." - Elizabeth (Customer) # Point of view - Customer 100% – All dialogue is spoken from the POV of a customer, explaining her feelings about the product. # Storyline - 00:00–00:06 Elizabeth introduces herself and states she is wearing the "big and little disc necklace." - 00:06–00:18 She explains she was gifted the necklace by her old store manager, who thought it was a good gift since Elizabeth loved wearing gold. This message is meant to convey context around how the product was first introduced to her and why. - 00:18–00:29 Elizabeth shares that she "absolutely fell in love with it" and highlights the customization of the necklace with her son's initial, which has a small heart attached to it, emphasizing its sentimental value. - 00:29–00:32 She expresses how much she loves the necklace, stating that she has been wearing it ever since. This is meant to convey her ongoing appreciation and satisfaction with the product. - 00:32–00:43 Elizabeth shares her son is almost two and says it's an everyday wear for her, which she describes as a way of still having her son with her when she's at work or when he's at home. This message provides a clear understanding of the product's purpose and use. - 00:43–00:46 Elizabeth concludes by thanking the brand and expressing her love for the piece, reiterating her overall positive experience with the product.

# Ad summary This ad showcases a woman presenting Made By Mary's Birth Flower necklace. She highlights its handcrafted design, gold-filled construction, and enduring quality, positioning it as more than just jewelry—a meaningful keepsake to be cherished and passed down. # Brand positioning Made By Mary is presented as a brand that values the blend of beauty and meaning in its jewelry. The brand positions itself to occupy the space of creating heirloom-quality pieces, emphasizing that their jewelry is not just a fashionable accessory but something to be cherished and passed down through generations. They align with the values of sentimentality, personal connection, and longevity. The brand pushes against the disposability of fast fashion and trend-driven jewelry by offering pieces designed to last and hold personal significance. Their positioning is both emotional (connecting with personal stories) and functional (durable, high-quality materials). # Product The featured product is the Made By Mary Birth Flower necklace. It's described as a necklace inspired by hand-drawn designs, engraved, gold-filled, and made to last. Each necklace features a specific flower corresponding to the wearer's birth month. The necklace is not merely jewelry but a keepsake with personal meaning, designed to be passed down. A key USP is its blend of beauty and lasting quality, symbolizing that beauty and meaning can exist in the same place. It is for anyone who appreciates meaningful, durable jewelry that tells a story. # Visual style The ad has a clean, UGC feel with a focus on the product and the presenter. The editing style is simple, with static shots and direct cuts. The production quality appears to be a hybrid, with natural lighting and a well-presented individual, lending authenticity to the message. The pacing is consistent, matching the speaker's cadence. # Hooks Spoken: 00:00–00:04 Every scratch, every shine. This necklace holds stories, okay? Text overlay: 00:00–00:02 Every scratch, every shine. / 00:02–00:04 This necklace holds stories. Visual: 00:00–00:02 A woman with light brown skin, wearing a black long-sleeve shirt and silver necklace, stands in front of a gray wall with a small wooden shelf. She is centered and speaks directly to the camera with open hands. / 00:02–00:04 A close-up shot shows a gold necklace with a circular pendant featuring a floral design, held in a hand against a green leafy background. # Funnel stage Consideration # Pain points Lack of personal meaning and durability in modern jewelry. # Value propositions - The necklace blends beauty and durability. - The piece will be cherished and passed down. - Hand-drawn designs inspired by birth flowers. # Benefits - Proof that beauty and meaning can exist in the same place - Something that you'll want to pass down # Features - Hand-drawn designs - Engraved - Gold filled - Made to last # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a woman who values the product, delivering her personal endorsement. # Storyline - 00:00–00:04 The ad begins with a woman speaking directly to the camera, emphasizing that the necklace 'holds stories'. - 00:04–00:13 The narrator introduces the necklace as the 'Birth Flower' necklace, inspired by hand-drawn designs, engraved, gold filled, and made to last. - 00:13–00:18 The woman speaks to the audience that the necklace is 'proof that beauty and meaning can exist in the same place'. - 00:18–00:22 She concludes by stating, 'This isn't just jewelry, it's something that you'll want to pass down'.

# Ad summary This ad features a woman in a car sharing why she loves a necklace from BaubleBar. She states that she wears it everyday because it can be paired with literally anything. She shares that the necklace features her and her boyfriend's initials. She also shares that it's the perfect shade of gold. # Brand positioning BaubleBar is presented as a jewelry brand that focuses on creating personalized sentimental pieces that can be worn with any outfit. The brand aligns with a lifestyle of simplicity, wearability, and lasting value due to its timeless aesthetic. The ad pushes against the norm of costume jewelry by producing pieces that are made to be worn daily without sacrificing style. BaubleBar aims to occupy the space in the consumer's mind as the go-to brand for customized jewelry pieces that represent who they are. # Product The advertised product is a simple gold necklace with a round pendant. The pendant features initials that represent the wearer and the wearer's partner's names. The ad states that the necklace can be paired with literally anything. It is intended for anyone looking to showcase their love. It is also described as a sentimental piece, meaning "too much". The product is versatile and can be worn literally anywhere. It is also described as being the perfect shade of gold. # Visual style The ad's visual style is scrappy and gives off a UGC feel. The production quality feels very native to social media. The visuals consist of static shots of a woman talking to the camera. The pacing is moderate due to having a consistent pace with a regular amount of cuts. # Hooks Spoken: 00:00–00:02 This is the kind of piece that you don't take off because it means too much. Text overlay: 00:00–00:15 This is the kind of piece that you don't take off because it means too much. Because I can wear this necklace with literally anything. I can always feel like I'm representing my boyfriend and I's love story. Visual: 00:00–00:02: A woman is shown in a car recording a selfie-style video. The background is blurry, but you can see part of the steering wheel and the window. She is wearing a navy blue sweatshirt with a logo and her hair is in a messy bun. She is wearing a gold necklace with a round pendant. She is speaking to the camera while gesturing towards her necklace. # Funnel stage Consideration # Pain points Some people may have a difficult time finding an everyday piece of jewelry that is sentimental and personal but also versatile and easy to pair with any outfit. # Value propositions - Represents your love story by allowing you to customize the initials on the piece. - Pair this simple necklace with any outfit. # Benefits - Represents your love story - Can be paired with literally anything - Goes with anything that you wear - Simple - Easy to pair with any piece of clothing - Perfect shade of gold # Features - Gold necklace - Pendant with initials # Call to action None used. # Social proof - "This is the kind of piece that you don't take off because it means too much" – Female 1 (Customer) - "I can wear this necklace with literally anything. I can always feel like I'm representing my boyfriend and I's love story" – Female 1 (Customer) # Point of view - Customer 100% – This POV is communicated through the use of a real customer giving a testimonial. # Storyline - 00:00–00:02 The ad begins with the woman in her car showing off a necklace that she is wearing. - 00:00–00:02 She explains that she wears it everyday because it means too much to her. - 00:03–00:08 She shares that she can wear this necklace with literally anything and always feels like she is representing her boyfriend and her love story. - 00:09–00:12 The woman states that this necklace has her and her boyfriend's initials on it. - 00:13–00:15 She emphasizes how cute it is and describes it as such a cute piece to wear with anything. - 00:16–00:18 The woman reiterates that she can wear it literally anywhere. - 00:18–00:22 She shares that it is simple and easy to pair with literally any piece of clothing. - 00:23–00:25 The woman says that it is so cute and urges the viewers to look at it. - 00:25–00:29 The ad concludes with the woman stating that the necklace is the perfect shade of gold and goes with anything that you wear.

# Ad summary A woman describes the eternity birthstone ring she received from Made by Mary. She expresses how much she loves the ring and recommends it. # Brand positioning Made by Mary is presented as a modern jewelry brand that creates beautifully made pieces meant to be worn everyday. The brand seems to focus on simple, timeless designs that can be customized to each person. The products offer a way to subtly elevate an outfit and allow the wearer to feel more feminine. The brand seems to push against the idea of jewelry being only for special occasions. # Product The Eternity Birthstone Ring by Made by Mary is a simple, thin band made with birthstones around the entire ring. In the ad, the ring is shown with sapphire birthstones. It is implied that the ring is meant to be a daily piece of jewelry that adds a touch of femininity and elegance to any outfit. The ring can also be given as a sentimental gift. # Visual style The ad is a simple, unfiltered video shot on what appears to be a phone. The visuals have a natural, casual feel, which aligns with the user-generated content style. There are static shots with no camera movement. The production quality appears to be a basic recording in a professional setting. The pacing is slow, with a conversational tone. # Hooks Spoken: 00:00–00:01 Female 1: Hi, Made by Mary fans. Text overlay: 00:00–00:01 Hi, Made by Mary fans. Visual: 00:00–00:01 A woman with long brown hair stands in front of a window and white walls and looks directly into the camera as she greets the audience. # Funnel stage Consideration # Pain points The ad addresses the need to add some femininity and elegance to a more practical, professional work environment. # Value propositions - The Eternity Birthstone Ring is a way to commemorate special dates like birthdays. # Benefits - A fun little homage to us as a couple and I love wearing it everyday. - A fun way to elevate my outfit a little bit and make me feel a little bit more feminine. # Features - Eternity Birthstone Ring - Sapphire # Call to action None used. # Social proof - "I could not recommend this ring enough. I think it's beautifully made and I love it." – Female 1 (Customer) # Point of view - Customer 100% – The ad is entirely a first-person testimonial from a customer who loves the product. # Storyline - 00:00–00:06 A woman introduces herself and states that she was gifted the Eternity Birthstone Ring in Sapphire by Made by Mary. - 00:07–00:14 The woman explains that she and her boyfriend were both born in September, implying that the ring is a celebration of them as a couple. - 00:15–00:24 The woman says that the ring is a fun way to elevate her outfits and make her feel more feminine because she works in construction management. - 00:24–00:31 The woman shares that she loves and recommends the ring because she thinks it's beautifully made.

# Ad summary A woman talks about her obsession with Made by Mary jewelry, highlighting the Birth Flower Ring and other pieces from the collection. # Brand positioning Made by Mary jewelry is presented as a brand that offers cute and durable pieces that are waterproof and tarnish proof, designed for everyday wear. The brand's focus on creating adorable jewelry that stands up to daily wear and tear suggests they are positioning themselves for consumers who value both aesthetics and longevity in their accessories. # Product The featured product is the Birth Flower Ring from the Made by Mary collection. It's a piece of jewelry that represents a person's birth month with a corresponding flower design. The ring is said to be both cute and durable, along with being waterproof and tarnish-proof. It's shown being worn throughout daily activities. The ad suggests this ring is stackable with other jewelry and is designed to be adored. # Visual style The ad has a natural, unfiltered aesthetic. The use of natural lighting and unedited shots creates a sense of authenticity. The editing style is straightforward with simple cuts between shots. The pacing is moderate, allowing viewers to easily follow along. # Hooks Spoken: So I didn't expect this Birth Flower Ring to become my whole personality, but here we are. Text overlay: So I didn't / expect this Birth / Flower Ring / to become my / whole personality. / But here we are. Visual: 00:00–00:06 A woman with blonde hair and a light blue sweater stands in front of a white door. She is looking directly at the camera. Her hands are pressed together in front of her. # Funnel stage Consideration # Pain points The ad implies that the target customer struggles with finding jewelry that is both cute and durable. # Value propositions - Cute and durable jewelry # Benefits - Durable # Features - Waterproof - Tarnish proof # Call to action None used. # Social proof - "So I didn't expect this Birth Flower Ring to become my whole personality" – Female 1 (Customer) - "That's why I've been obsessed with the Made by Mary collection" – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented from the first-person perspective of a woman who uses and loves the featured jewelry. # Storyline - 00:00–00:06 The woman begins by saying she didn't expect the Birth Flower Ring to become her whole personality, but here they are. - 00:07–00:14 The woman states that she is hard on her jewelry, so if she finds something cute and durable, she is in love and buys it all up. - 00:15–00:23 The woman says that's why she's been obsessed with the Made by Mary collection because they are waterproof, tarnish proof, all the proofs, and they're adorable. - 00:23–00:34 The woman shows off a new piece, the Birth Flower Ring, stating that she is April so these are the Daisies. She describes the ring as catching the light so beautifully and stacking nicely with everything else that she already owns.

# Ad summary This image ad features a testimonial from a customer, sharing that they were sent a birthstone ring and will be ordering another one so they can wear both of their kids' birthstones. # Brand positioning Made by Mary is a jewelry brand that focuses on personalized and meaningful pieces. The brand appears to target mothers and women looking for sentimental items. They offer customizable jewelry that allows customers to keep their loved ones close in a fashionable way. Their pieces offer a blend of style and emotional connection, allowing customers to show off their love for family in a subtle and sophisticated way. # Product The product is a delicate birthstone ring from Made by Mary. This ring features small, evenly spaced stones set around the band, each representing a birthstone. The band of the ring is thin and appears to be a rose-gold color. The ring is shown being worn on a customer's ring finger. The ad highlights that the customer was gifted the ring and plans to purchase another version with a different birthstone, so that they can wear both of their kids' birthstones. # Visual style The image has a natural, unfiltered look, resembling user-generated content. The focus is on the product as worn by a customer, with a casual, everyday aesthetic. The setting appears to be outdoors during the day, with natural lighting that creates soft shadows. The image is shot from a slightly high angle, focusing on the hand and ring. # Hooks Headline: @madebymary sent me this beautiful birthstone ring! I'm going to get the August version too so I can wear both of my kids birthstones 💗💗💗💗💗 # Funnel stage Consideration # Pain points The pain point is the desire to keep children close and represented in a personal and meaningful way. # Value propositions - Wear both of my kids birthstones by purchasing multiple birthstone rings. # Benefits - wear both of my kids birthstones # Features - birthstone ring # Call to action None used. # Social proof - "@madebymary sent me this beautiful birthstone ring! I'm going to get the August version too so I can wear both of my kids birthstones 💗💗💗💗💗" - Customer testimonial # Point of view - Customer: The testimonial at the top of the image shows that the customer received a birthstone ring from @madebymary and plans to purchase another. # Storyline - The image shows a hand wearing a birthstone ring. The brand sent the ring to the customer. This image builds credibility by having a customer promote the product. - The customer is going to get the August version too, so they can wear both of their kids' birthstones. This part of the story conveys the customer's desire to have a ring for each of their kids.

# Ad summary A woman named Ashleigh films a selfie-style video talking about her love for Made by Mary's jewelry and how she wears the necklaces every day. She mentions that a friend had been wearing the Flower Circle Disc Necklace, and she loved it so much she wanted one. She also shows off the necklaces her husband got her after their two daughters, Olive and Elaina, were born. She loves the quality, the durability, and the fact that they still look great. # Brand positioning Made by Mary positions itself as a high-quality, durable jewelry brand, creating pieces that are simple enough to wear every day. The brand's pieces are meant to become a part of the customer's daily routine. The brand seems to be marketing itself toward busy people, like moms and nurses, who need jewelry that can withstand anything. # Product Made by Mary sells jewelry, including necklaces. One necklace is the Flower Circle Disc Necklace, which features a flower on a disc. The necklaces are durable and high quality. They are designed to be worn daily and still look great. The brand sells necklaces with individual letters on them. # Visual style This ad has an authentic, UGC-style aesthetic. It feels like the person is filming a video on their phone. The lighting is natural. The editing style is simple, with static shots. # Hooks Spoken: Female 1: Hi! My name is Ashleigh. And I live in Savannah, Georgia. Text overlay: Hi! / My name is Ashleigh. / And I live in Savannah, Georgia. Visual: 00:00–00:03 A woman with light skin, light brown hair pulled back in a half ponytail, and pink blush stands in front of a muted green door and smiles at the camera. She wears a black tank top and two gold necklaces. She introduces herself. # Funnel stage Middle of funnel (Consideration) # Pain points People need jewelry that is simple enough for daily wear but still durable enough to withstand the wear and tear of their busy lives. # Value propositions - The necklaces are durable and high quality, made to be worn daily and still look great. # Benefits - High-quality - Durable # Features - Flower Circle Disc Necklace # Call to action None used. # Social proof - “I first heard about Made by Mary when a girl that I went to college with was wearing the Flower Circle…Disc Necklace” – Female 1 (Customer) - “I love the quality, the durability” – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the first-person perspective of a customer, who is filming and speaking directly to the camera to give her own testimonial. # Storyline - 00:00–00:03 A woman introduces herself as Ashleigh from Savannah, Georgia. - 00:04–00:15 Ashleigh shares that she first heard about Made by Mary from a college friend wearing the Flower Circle Disc Necklace, and she became obsessed with it. - 00:17–00:38 Ashleigh explains that after her oldest daughter, Olive, was born, her husband gifted her a Made by Mary necklace featuring her daughter's first initial. After her second daughter Elaina was born, her husband purchased another initial necklace, so she could wear both daughters' initials. - 00:39–00:52 Ashleigh declares her love for Made by Mary, citing the quality and durability of the products. - 00:53–01:01 The speaker reiterates that the jewelry stack still looks great, and it's a part of her everyday jewelry routine. - 01:02–01:12 Ashleigh states her love for the jewelry, thanking Made by Mary for making great-quality products, and she says she looks forward to adding to her jewelry stack as her life changes.

# Ad summary A young woman shows off her Made by Mary rings. # Brand positioning Made by Mary is presented as a jewelry brand offering dainty, stackable rings. The brand seems to position itself in the market as an accessible, everyday jewelry brand. The ad is presented as casual and fun, indicating the brand promotes self-expression through jewelry. # Product The advertised product is stackable rings. The rings are thin and encrusted with diamonds. The rings are meant to be worn together for a stacked effect, creating a unique and personalized look. The ad highlights the versatility of the rings, suggesting they can be worn every day. These stackable rings are for anyone who likes to wear dainty, diamond rings. # Visual style The ad has a casual, UGC aesthetic. The lighting is natural. The camera is handheld and shaky. The editing includes quick cuts and jump cuts. The production quality feels lo-fi, which supports the tone of a casual customer review. # Hooks Spoken: 00:04–00:07 I have to take some of my other rings off. Text overlay: @madebymary / I HAVE TO / TAKE SOME OF MY / RINGS OFF. Visual: 00:00–00:03 The camera is handheld in selfie style, showing the creator in a navy blue sweater and blue and white striped shirt sitting at a wooden table. She is holding a diamond ring between her fingers. In the background is a white door and an off-white wall. The lighting is natural and diffused. / 00:03–00:07 The camera is handheld in selfie style. The creator is in focus. She is removing rings from her ring finger. On her pinky finger is a silver ring. In the background is an open white door and an off-white wall. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Dainty diamond rings can be worn every day. # Benefits - Stackable rings # Features - Diamond rings - Thin rings # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a satisfied customer, sharing her excitement about her jewelry. # Storyline - 00:00–00:03 00:00–00:03 The creator shows off a diamond ring, holding it in front of the camera. She is demonstrating how the ring will eventually be stacked with other rings. - 00:03–00:07 00:03–00:07 The creator states that she has to take some of her other rings off, indicating she will be adding more rings to her finger. - 00:07–00:16 00:07–00:16 The creator has added all of her Made by Mary rings to her finger. She displays the stack of rings, expressing excitement and satisfaction with the completed stack. - 00:17–00:24 00:17–00:24 The creator shows appreciation for the rings, ending the video by referring to herself as, "Just a girl and her diamond rings."

# Ad summary The ad features a woman unboxing a ring from Made by Mary. She expresses her excitement and delight at the ring's appearance. # Brand positioning Made by Mary is presented as a brand that creates delicate and beautiful jewelry, focusing on rings in this ad. The brand's packaging is elegant and gift-like, suggesting a premium feel. The brand aims to occupy a space in the consumer's mind as a creator of special, story-worthy pieces. The brand aligns with values of beauty, sentimentality, and personal expression. The brand's positioning is emotional, focusing on the joy and excitement of owning a beautiful piece of jewelry. # Product The product featured is a delicate ring from Made by Mary. The ring is silver with small, square-cut blue stones set closely together. The ring is presented in a small, book-like box with the brand's logo on the front. Inside the box, the ring is nestled in a cream-colored insert. The inside cover of the box reads, "tell your story. It's a beautiful one." The ring is for anyone who appreciates delicate, elegant jewelry and wants to own a piece that feels special and personal. The ad emphasizes the ring's beauty and the emotional connection it can create. # Visual style The ad has a clean and polished aesthetic. The lighting is soft and natural, highlighting the delicate details of the ring and packaging. The editing is simple, with static shots and smooth transitions. The production quality is high, giving the ad a premium feel. The pacing is slow and deliberate, allowing the viewer to focus on the product and the woman's reaction. # Hooks Spoken: 00:00–00:01: Look at this. Visual: 00:00–00:01: A close-up shot of a hand holding a small, book-like box. The box is light beige with a textured fabric-like finish. The brand's logo, "M|M" in a circle, is embossed on the front. The background is a dark gray surface. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ring's delicate design and elegant packaging make it a special and personal piece to own. - The book-like box adds to the ring's value as a gift or keepsake. # Benefits - Own a piece that feels special and personal - Elegant and beautiful jewelry # Features - Delicate ring - Silver with small, square-cut blue stones - Book-like box packaging # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer unboxing and reacting to the product. # Storyline - 00:00–00:01 The ad opens with a close-up of a small, book-like box being held. - 00:01–00:03 The box is opened to reveal a delicate ring inside. - 00:03–00:07 The woman expresses her delight and excitement at the ring's appearance.

# Ad summary A woman creates a UGC-style video review of the Birth Flower Ring, explaining that she didn't know the birth flower could be more personal than a birth stone. She explains that hers is a daisy and it means gratitude. She says that it reminds her to practice gratitude every time she looks down at it. It catches the sun in the most beautiful ways and she loves it. # Brand positioning This ad presents the brand as focused on providing personalized and meaningful jewelry. It positions the jewelry as more than just an accessory, highlighting its potential for personal significance and emotional connection. The brand aligns with values of self-expression, mindfulness, and appreciation, promoting a lifestyle that emphasizes gratitude and personal reflection. By offering birth flower rings, the brand deviates from the more traditional birthstone jewelry, suggesting a more nature-inspired and individualistic approach. The brand positioning skews emotional, focusing on the feelings and personal connection associated with the jewelry. # Product The Birth Flower Ring is a delicate piece of jewelry featuring a floral design that corresponds to the wearer's birth month. Each flower symbolizes a different meaning, adding a layer of personalization to the ring. The ring shown in the ad represents the daisy, which signifies gratitude, making the ring a reminder to practice thankfulness. It is implied that the ring is available in designs for all twelve birth flowers. The ad highlights the ring's aesthetic appeal, noting how it catches the sun and adds beauty to everyday moments. The Birth Flower Ring is designed for individuals who seek jewelry with personal significance, serving as a daily reminder of their values and intentions. # Visual style The ad has a bright and clean aesthetic, typical of UGC content created for social media. The editing style is smooth, with natural transitions between shots. The production quality has a UGC feel, with the video appearing to be shot on a smartphone. The pacing is moderate, with cuts timed to the rhythm of the voiceover. # Hooks Spoken: Female 1: Look at my new Birth Flower Ring. Text overlay: 00:00–00:02 Visual: 00:00–00:02: The camera is selfie-style and close-up on a woman's face and hand. She is smiling and holding up her hand, displaying a gold-colored ring with a small floral design on her ring finger. She has fair skin and light pink manicured nails. She is wearing a gray sweatshirt. The background is a light gray wall. # Funnel stage Consideration # Pain points None used. # Value propositions - The Birth Flower Ring provides a personalized and meaningful piece of jewelry that serves as a reminder of gratitude and adds beauty to everyday moments. # Benefits - Means gratitude - Reminds me to practice gratitude every time I look down at it. - It catches the sun in the most beautiful ways. - I love it. # Features - Birth Flower Ring - Daisy # Call to action None used. # Social proof - "Look at my new Birth Flower Ring...I am so obsessed...I love it." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a happy customer reviewing the product. # Storyline - 00:00–00:02 The creator shows off the Birth Flower Ring on her finger. - 00:02–00:07 The creator expresses how she didn't know that a birth flower could be more personal than a birth stone. - 00:07–00:09 The creator states that she is obsessed with the ring. - 00:09–00:12 The creator states that her ring is a daisy, which means gratitude. - 00:12–00:17 The creator explains that her ring reminds her to practice gratitude every time she looks down at it. - 00:17–00:20 The creator observes that the ring catches the sun in the most beautiful ways. - 00:20–00:21 The creator concludes that she loves the ring.

# Ad summary A blond woman wearing a brown sweater promotes the Made By Mary jewelry line, saying that the pieces are cute, durable, waterproof, tarnish-proof, and adorable. She highlights a new ring from the Birth Flower collection and talks about how nicely it stacks with other jewelry. # Brand positioning Made by Mary is presented as a brand making jewelry that is cute and durable. The brand offers waterproof and tarnish-proof jewelry to ensure longevity. Overall, the brand aims to be accessible to everyday customers with jewelry pieces that can be stacked and worn with other pieces, which challenges the norm of jewelry that is often delicate and not durable. The brand positioning is both functional and emotional because it emphasizes cute and durable jewelry. # Product The ad features the Made by Mary jewelry collection, highlighting its durability and waterproof, tarnish-proof qualities. The products are designed for everyday wear and are intended to be stacked with existing jewelry. The ad also showcases a piece from the Birth Flower collection, specifically the Daisy ring, which is tailored for individuals born in April. The rings are designed to catch light and stack with jewelry customers already own. The product addresses the purchase barrier of jewelry that is often delicate by offering jewelry that is durable, waterproof, and tarnish-proof. # Visual style The ad has a polished UGC feel with natural lighting. The editing style is quick cuts with smooth transitions. The pacing is moderate and consistent, approximately 18 cuts per minute. # Hooks Spoken: Female 1: I am so hard on my jewelry, and so if I find something that is cute and durable Text overlay: I am so hard on my jewelry, and so if I find something that is cute and durable (Caption) Visual: 00:00–00:06: A woman with long blonde hair and fair skin stands in a room in front of a white wall with a plant and a white cabinet in the background. She is wearing a brown sweater and holding a white mug that says, "You Are My Sunshine." She is gesturing with her hands and speaking to the camera. # Funnel stage Consideration # Pain points The ad addresses the pain point of jewelry being too delicate for everyday wear. “I am so hard on my jewelry.” # Value propositions - Cute and durable - Waterproof and tarnish proof # Benefits - They're adorable # Features - Waterproof - Tarnish proof # Call to action None used. # Social proof - “That's why I've been obsessed with the Made by Mary collection” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is from the perspective of a real customer of the brand. # Storyline - 00:00–00:02 The ad begins with the creator speaking about how hard she is on jewelry. - 00:02–00:07 The creator continues by saying if she finds something that is cute and durable she's in love and wants to buy it. - 00:09–00:16 She then states that she has been obsessed with the Made by Mary collection because their pieces are waterproof and tarnish-proof, and they're adorable. - 00:17–00:22 She then points to a ring she is wearing and says this is a new piece from the Birth Flower ring collection. She notes she is an April baby, so she got the Daisy ring. - 00:22–00:27 She concludes by saying the jewelry catches the light beautifully, and it stacks nicely with the jewelry she already owns.

# Ad summary A woman highlights pieces from the Mejuri collection as a part of her meaningful and timeless gold jewelry stack. She shows viewers how to create their own stack. # Brand positioning Mejuri is presented as a brand that focuses on timeless, meaningful, and beautiful pieces of jewelry. The brand aligns with the values of creating personal, layered styles using high-quality gold pieces that have a personal touch to them. # Product The ad features several gold Mejuri necklaces. There is a dainty gold chain, a gold chain with two pendants, and a gold necklace with a rectangular pendant. These necklaces are featured as pieces to create a meaningful, beautiful, and timeless jewelry stack. The focus is on mixing different gold chain styles and adding pendants for a personal touch. # Visual style The ad has a UGC feel, with the video being filmed in natural lighting. The editing style is static shots with minimal editing. # Hooks Spoken: 00:00-00:04: && that's what I call a meaningful, beautiful, timeless stack. Text overlay: 00:00–00:04: && that's what I call a meaningful, beautiful, timeless stack 🥰🥰🥰 / 00:00-00:04: mejuripartner Visual: 00:00-00:04: Close-up shot of a fair-skinned woman's chest and neck. She wears a navy top and three Mejuri gold necklaces. The top necklace is a dainty gold chain. The middle necklace has two small round pendants. The bottom necklace has a rectangular pendant. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Gold necklaces that can be layered to create a personalized jewelry stack. # Benefits - Meaningful necklace stack - Beautiful necklace stack - Timeless necklace stack # Features - Gold necklaces - Dainty chain - Two round pendants - Rectangular pendant # Call to action None used. # Social proof - This ad includes #mejuripartner, implying the creator is partnered with the brand. # Point of view - Customer 100% – The customer shares their necklace stack with viewers. # Storyline - 00:00–00:04 The video begins with a woman showing her layered Mejuri gold necklaces. - 00:00–00:04 She describes her necklace stack as meaningful, beautiful, and timeless.

# Ad summary This ad features a hand with a ring and a fresh manicure. The ad is promoting the brand Made by Mary. # Brand positioning Made by Mary is presented as a brand that offers personalized jewelry. The ad features a ring, implying that the brand focuses on creating delicate and meaningful pieces. The brand aligns with a lifestyle that values personal expression and sentimental connections, as suggested by the mention of a birthstone. The brand seems to ignore category norms by focusing on personalized jewelry. # Product The product featured is a delicate ring with small stones set around the band. It is worn on the ring finger of the hand shown in the image. The ring appears to be made of a light-colored metal, possibly silver or white gold. The ad highlights the ring's connection to a birthstone, suggesting a personalized and meaningful aspect. The ad implies that the ring is worth buying because it is a personal and sentimental piece of jewelry. # Visual style The ad has a user-generated content (UGC) style, with a casual and unfiltered aesthetic. The image is shot in natural lighting, giving it a realistic and relatable feel. The composition is simple, with the hand and ring as the main focus. The overall style is consistent with content found on social media platforms like Instagram. # Hooks Headline: My birthstone 🥺 # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Customer: The ad is presented from the perspective of a customer who is sharing their personal connection to the brand and product, as indicated by the text "My birthstone". # Storyline - The ad opens with a hand wearing a delicate ring, positioned next to a decorative pumpkin. This is intended to capture attention and introduce the product in a lifestyle setting. The audience experiences this from the perspective of a customer sharing a personal moment. - The text overlay shares that the ring is a birthstone from Made by Mary. This is intended to highlight the brand and product, emphasizing its personalized aspect. The audience experiences this from the perspective of a customer sharing a personal connection to the brand.

# Ad summary A woman advertises Made by Mary jewelry. She shows off a bracelet, earrings, and ring that she says hardly ever leave her body. She also shows a ring with daisy’s to represent the month of April. # Brand positioning Made by Mary is presented as a brand that offers delicate and dainty pieces of jewelry that are meant to be worn everyday. The brand leans into personalization and timeless design, offering pieces like birth flower rings that customers can connect with on a deeper level. Made By Mary Jewelry is positioning itself as a lifestyle brand. # Product Made by Mary offers dainty jewelry. The ad shows the Made by Mary Hoop and Stud earrings. It also shows the Poppy bracelet that is light and catches the light, along with a stacking ring that can be worn on different fingers. Finally, the ad shows a birth flower ring with stones that catch the light. # Visual style The ad is shot in a natural setting and feels like UGC. The editing style consists of quick cuts. The visuals and audio sync together. # Hooks Spoken: 00:00-00:08 Everybody talks about a capsule wardrobe, but let me show you my capsule jewelry collection, because these items hardly ever leave my body. Text overlay: 00:00-00:02 Everybody talks about / 00:01-00:02 a capsule wardrobe. / 00:03-00:06 But let me show you my capsule jewelry collection, because these items / 00:06-00:08 hardly ever leave my body. Visual: 00:00-00:08 A woman is centered and faces the camera. She has blonde hair, and is wearing a light blue sweater. She is in a room with light beige walls and white trim. # Funnel stage Consideration # Pain points None used. # Value propositions - Capsule jewelry collection - Pieces hardly ever leave my body. - Birth flower ring # Benefits - The pieces hardly ever leave my body. - The bracelet is cute and catches the light. - The stacking ring can be worn on different fingers. - The birth flower ring represents the month of April. - The birth flower ring has gorgeous stones that catch the light. # Features - Made by Mary hoop and stud earrings - Poppy Bracelet - Stacking Ring - Birth flower ring # Call to action None used. # Social proof - "And then I have the Poppy Bracelet, which I'm so obsessed with. It's so cute and catches the light in the most beautiful way" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is a review from the customer. # Storyline - 00:00–00:08 00:00-00:08 A woman states that she is going to show her capsule jewelry collection because the items hardly ever leave her body. - 00:09–00:13 00:09-00:13 The woman shows her Made by Mary hoop earrings. - 00:13–00:20 00:13-00:20 The woman shows her poppy bracelet. She says she’s obsessed with the bracelet because it is so cute and catches the light in the most beautiful way. - 00:21–00:26 00:21-00:26 The woman shows her stacking ring, which she says she wears on different fingers. - 00:26–00:36 00:26-00:36 The woman shows her birth flower ring with daisy stones to represent the month of April. She states the stones catch the light. - 00:37–00:40 00:37-00:40 The woman holds a cup up to the camera to show off the jewelry and states that it is what you will see her in at all times.

# Ad summary This ad shows a testimonial from a customer about a ring from Made by Mary. The customer thinks the ring is absolutely stunning. The ring is shown in its box. # Brand positioning Made by Mary is presented as a company that creates beautiful, personalized jewelry, likely intended for gifting or marking special occasions. The ad emphasizes the brand's capacity to evoke strong, positive emotional responses from its customers, suggesting a focus on sentimental value and unique design. The packaging, which is part of the brand experience, hints at a brand that values thoughtful presentation and attention to detail, positioning it as more than just a product but as a cherished keepsake. The brand positioning is rooted in creating meaningful connections and memories through its jewelry. # Product The featured product is a ring from Made by Mary, encased in a small, book-style box. The ring is delicate and has a row of small stones across the top. The box is square, beige, and includes the brand name on the inside cover. The inside cover also includes a phrase, “Tell your story. It’s a beautiful one”. The box is likely part of the product experience and supports the notion that the ring is a personal and meaningful item. The USP appears to be the aesthetic appeal and personalized value. # Visual style The ad uses user-generated content (UGC) style with a direct, handheld shot of the product in its packaging. It mimics a casual Instagram Story post. The image has natural lighting, creating a genuine, unfiltered look. The overall visual aesthetic is simple and intimate, emphasizing authenticity and personal connection over polished production value. # Hooks Headline: @madebymary this is absolutely stunning, thank you 🥺❤️ # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Personalized jewelry is beautiful # Benefits - Stunning # Features - Ring # Call to action None used. # Social proof - "@madebymary this is absolutely stunning, thank you" - Customer # Point of view - Customer: The top caption shows a testimonial about the product. # Storyline - The ad opens with a customer expressing their delight with the ring they received, tagging @madebymary and saying it's "absolutely stunning" and thanking them. This is intended to convey the positive emotional impact of the product through a genuine customer's reaction, establishing the product as desirable and appreciated by users. This part of the story is told from the customer's perspective.

# Ad summary A woman shows off her Made by Mary birth flower ring and explains how much she loves it. She states that it goes with everything and stacks well with other jewelry. # Brand positioning Made by Mary is presented as a brand that focuses on personalized jewelry. The birth flower ring suggests a desire to connect with customers on an emotional level by imbuing jewelry with personal significance and sentimentality. The brand appears to target customers seeking unique and expressive pieces that align with their individual identities. # Product The Made by Mary Birth Flower Ring is a delicate ring that features the wearer's birth month flower. The ring shown is the Daisy for April, and it is made of a metal, potentially gold, with small sparkly stones within the Daisy flowers. The woman in the ad states that it is impressive and goes with everything and stacks well with her other jewelry. # Visual style The ad is bright and natural, with a UGC feel. The editing is simple, with static shots and quick cuts. # Hooks Spoken: 00:00–00:02: This is your sign to look up your birth flower. Text overlay: 00:00–00:02: This is your sign to look up your birth flower. Visual: 00:00–00:02: The shot is from a high angle, selfie-style, of a white woman with long blonde hair wearing a blue sweater. She is indoors in front of a blurred background. The text overlay reads, "This is your sign to look up your birth flower." # Funnel stage Consideration # Pain points None used. # Value propositions - Personalized jewelry. # Benefits - It goes with everything - It stacks well with my other jewelry # Features - Daisy for April design - Sparkly stones # Call to action None used. # Social proof - "I did not know how obsessed I was gonna be with mine until I saw this" – Female 1 (Customer) # Point of view - Customer 100% – The ad is a first-person review from a customer showing how much she likes the ring. # Storyline - 00:00–00:05 A woman is telling viewers to look up their birth flower because she is obsessed with hers. - 00:05–00:12 She shows the ring on her finger and identifies it as the Made by Mary Birth Flower Ring in the Daisy for April design. - 00:12–00:20 She shows off the ring, noting the stones in the daisies, and states that it is impressive and goes with everything. - 00:20–00:25 She concludes by stating that it stacks well with her other jewelry and that she absolutely loves it, while holding up a mug of tea.

# Ad summary This ad features five gold rings with floral accents arranged on a brown surface. The word 'rings' is written in a handwriting style. # Brand positioning The brand is positioning itself as a provider of elegant and timeless jewelry, specifically rings. The use of warm tones and a minimalist aesthetic suggests a focus on understated luxury and sophistication, appealing to customers who value classic style and craftsmanship. The brand aims to occupy a space in the consumer's mind that associates its products with refined taste and enduring beauty. It seems to ignore the mass market of cheap, trendy jewelry and targets customers who are willing to invest in high-quality pieces. # Product The product featured is a set of gold rings, each adorned with intricate floral accents. These rings appear to be designed for stacking or wearing individually. The rings appear to be made of a shiny gold material, possibly plated. The repeating floral design adds a touch of femininity and elegance. The product is aimed at individuals looking for sophisticated and timeless jewelry pieces. The rings could be worn for special occasions or as everyday accessories, adding a touch of refinement to any outfit. The ad emphasizes the beauty and design of the rings, highlighting why they are worth investing in. # Visual style The overall visual style is clean and elegant, with a focus on showcasing the jewelry's details in a simple yet sophisticated manner. The warm color palette and soft lighting contribute to a luxurious aesthetic. The use of a handwritten typeface adds a personal touch, enhancing the product's appeal. # Hooks Headline: rings # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Elegant floral design for sophisticated and timeless jewelry # Benefits - Sophisticated and timeless jewelry pieces - Adds a touch of refinement to any outfit # Features - Floral design - Gold rings # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present throughout the image, showcasing the rings and their design, using handwritten script. # Storyline - The ad presents an array of ornate, gold rings, intending to capture attention and showcase their aesthetic. This is conveyed from the brand's perspective, focusing on the rings' visual appeal and inviting viewers to admire their beauty. - The rings are arranged on a brown surface, alongside a handwritten text that simply states 'rings,' serving to identify and emphasize the highlighted product. This is presented from the brand's point of view, reinforcing the product's identity in a straightforward and visually consistent manner.

# Ad summary A jewelry influencer highlights her favorite 'Made by Mary' birth flower ring and bracelet, emphasizing their elegance, versatility, and 'quiet luxury' appeal. # Brand positioning Made by Mary is presented as a jewelry brand that values personal connection and intentionality, offering pieces that feel meaningful to the wearer. The brand aligns with a lifestyle of understated elegance and 'quiet luxury,' appealing to customers who appreciate versatile jewelry that isn't overly trendy or ostentatious. Their positioning pushes against the norms of fast fashion and trend-driven jewelry, instead focusing on timeless designs that seamlessly integrate into any style and can be worn every day. The brand is centered on an emotional connection and personal expression rather than purely functional performance, emphasizing the feelings evoked by each piece. # Product The featured product is the 'Birth Flower Ring' from Made by Mary, a delicate and elegant ring designed to represent the wearer's birth month through a floral motif. The ring is described as versatile and timeless, fitting seamlessly with any style and suitable for everyday wear. A coordinating 'Birth Flower Bracelet' is also shown, featuring similar floral charms on a dainty chain, reinforcing the collection's overall aesthetic. The ring is presented as embodying 'quiet luxury,' suggesting it offers a sophisticated, understated elegance without being overtly trendy or in-your-face. The ad addresses purchase barriers by emphasizing the ring's versatility and timelessness, implying it is a worthwhile investment that transcends fleeting trends. The ad promotes the product as gorgeous, elegant, and versatile jewelry that the viewer will love. # Visual style The ad has a clean, polished aesthetic with a UGC feel, blending high-quality product shots with a personal touch. The editing style is smooth, featuring static shots and minimal transitions to keep the focus on the jewelry and the speaker. The production quality is a hybrid of professional and casual, which helps to support the authentic and accessible tone. The pacing is relaxed and consistent, around 25-30 cuts per minute, which allows viewers to appreciate the details of the jewelry and absorb the message. # Hooks Spoken: 00:00–00:11: I don’t know about you, but one of my goals with jewelry this year is to really curate a collection of personal, intentional items that feel meaningful to me, and that is why I love this Birth Flower Ring. Text overlay: 00:00–00:11: I don’t know about you, but one of my goals with jewelry this year is to really curate a collection of personal, intentional items that feel meaningful to me, and that is why I love this Birth Flower Ring. Visual: 00:00–00:02: A close-up shot shows a pair of small stud earrings inside an opened white jewelry box. The box has the branding “MADE BY MARY” printed on the inside. The earrings and packaging are the main focus in this shot. / 00:02–00:04: A close-up shot shows a very thin gold ring inside an opened white jewelry box. The box has the branding “MADE BY MARY” printed on the inside. The ring and packaging are the main focus in this shot. / 00:04–00:06: A close-up shot shows a delicate chain-link bracelet inside an opened white jewelry box. The box has the branding “MADE BY MARY” printed on the inside. The bracelet and packaging are the main focus in this shot. / 00:06–00:08: A close-up shot shows a very thin gold ring inside an opened white jewelry box. The box has the branding “MADE BY MARY” printed on the inside. The ring and packaging are the main focus in this shot. / 00:08–00:10: A close-up shot shows a ring with a flower design inside an opened white jewelry box. The box has the branding “MADE BY MARY” printed on the inside. The ring and packaging are the main focus in this shot. / 00:10–00:12: A shot from above shows the hands of a fair-skinned person with pink nails. On the ring finger of the left hand is the ring with a flower design featured previously. On the wrist is a gold chain-link bracelet. # Funnel stage Consideration # Pain points The central pain point is the desire for jewelry that is both elegant and meaningful without being overly trendy or ostentatious. The speaker explicitly mentions the aim of creating a curated collection of personal and intentional items, suggesting that many people struggle to find jewelry that truly resonates with their personal style and values. # Value propositions - Curated collection: Provides customers with a range of personal and intentional items that feel meaningful. - Versatile and elegant: Designed to complement any style and suitable for everyday wear. - Quiet luxury: Offers a sophisticated, understated aesthetic without being overtly trendy. # Benefits - Personal and intentional items - Feels meaningful - Goes with everything # Features - Birth Flower Ring - Delicate and elegant ring - Floral motif design # Call to action None used. # Social proof - “I love this Birth Flower Ring” – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is enthusiastic about the featured ring. # Storyline - 00:00–00:07 00:00–00:07: The video begins with a close-up of the creator’s hands holding a small, white jewelry box from Made by Mary. The creator opens several boxes to display various pieces of jewelry, including stud earrings, a delicate ring, and a thin charm bracelet. This opening sequence establishes the focus on the brand and sets up the curated collection concept. - 00:07–00:11 00:07–00:11: The creator holds up a ring with a flower design in the brand’s packaging. The ring is put on the ring finger of the creator’s left hand. The creator’s perspective gives the viewer a clear view of the featured ring. - 00:11–00:17 00:11–00:17: The camera angle shifts slightly and shows the creator's full hand, showcasing the ring and bracelet together. The background reveals a glimpse of a stylishly decorated living space, adding a lifestyle element to the presentation. The hand motions highlight the way that the ring and bracelet complement one another. The creator is positioning the ring as both elegant and luxurious. - 00:17–00:22 00:17–00:22: The video cuts to a shot of the creator speaking directly to the camera from the chest up, wearing a light blue top, continuing her endorsement of the ring and jewelry. She emphasizes the ring's versatility and aesthetic appeal. This direct address provides a personal touch and reinforces the ring's accessibility.

# Ad summary An image ad featuring a hand with a ring on the ring finger, next to a square of text about choosing a birthstone. # Brand positioning Made by Mary is not explicitly described in the ad, but is implied to be a jewelry brand that specializes in customizable pieces, specifically rings with birthstones. The brand seems to cater to a sentimental audience looking for personal and meaningful jewelry, pushing back against mass-produced jewelry. The brand is positioned as one that values self-love and personal journeys, as indicated by the caption about choosing one's own birthstone as a reminder. # Product The product featured is a delicate ring with small, evenly spaced red stones set around the band. It is worn on the ring finger of a hand with neatly manicured, dark red nails. The overall aesthetic suggests a classic, understated style. The ad emphasizes the personalization aspect of the product, specifically the ability to choose one's own birthstone. This personalization suggests that the brand aims to create jewelry with sentimental value, encouraging customers to see their purchases as meaningful reminders or symbols of their personal journeys. # Visual style The ad has a simple, natural aesthetic, likely shot in a home setting with soft lighting. The image appears to be taken on a smartphone, giving it a relatable, everyday feel. The color palette is minimal, dominated by the red nails, red stones, and neutral white background. The visual elements are designed to draw attention to the ring and the message, aligning with the brand's focus on personalization and meaning. # Hooks Headline: I chose my own birthstone (instead of my son's or something) as a reminder to myself of the journey I've been on to stop being a people pleaser and value myself ❤️ # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the struggle to prioritize oneself and overcome the habit of being a people-pleaser, as implied in the text, "the journey I've been on to stop being a people pleaser and value myself." # Value propositions - Choosing a birthstone ring as a reminder to value yourself. # Benefits - A reminder to myself of the journey I've been on to stop being a people pleaser and value myself # Features - Birthstone ring - Silver ring # Call to action None used. # Point of view - Customer: The text bubble at the top of the image shares a personal story and motivation behind choosing a specific piece of jewelry. - Brand: The image showcases the product on a hand, and the @madebymary tag is visible at the bottom, both of which are presented from the brand's point of view. # Storyline - The ad begins with a square of text, in which the speaker explains their choice to select their own birthstone as a reminder to themselves to stop being a people pleaser and value themselves. This message is from the customer's point of view and serves to provide the reasoning behind the purchase of the ring. - Next, the viewer sees a hand wearing the ring on the ring finger, to showcase the featured product in the ad. This is from the brand's point of view, as it highlights the product while demonstrating how it is worn. - The username @madebymary is shown at the bottom of the image, likely acting as a watermark to signal who created the ad, from the brand's point of view.

# Ad summary In this ad, a fair-skinned woman with long blonde hair promotes Made by Mary jewelry. She emphasizes the Birth Flower ring, which is designed in the shape of daisies for her birth month, April. She highlights the jewelry's tarnish-proof and waterproof qualities, while showcasing its light-catching and stackable aesthetic. The influencer also emphasizes its durability and ability to seamlessly blend with her existing jewelry collection. # Brand positioning Made By Mary is a jewelry brand designed to provide its customers with cute and durable pieces that can withstand everyday life. The brand promotes values of quality, beauty, and adaptability, appealing to individuals who seek jewelry that is both stylish and resilient. By emphasizing waterproof and tarnish-proof properties, Made By Mary pushes against the notion that beautiful jewelry must be delicate or high-maintenance, positioning itself as a practical yet fashionable choice. # Product The Birth Flower ring is a delicate gold ring, designed to reflect the specific birth flower for each month. Made by Mary’s collection is marketed towards people who are hard on their jewelry but still want cute, durable, waterproof, and tarnish-proof accessories that can be worn every day. The jewelry is described as stackable and able to catch light beautifully, enhancing its visual appeal. The products are designed to seamlessly complement existing jewelry collections, making them a versatile addition for any jewelry lover. # Visual style The ad features a clean and bright aesthetic with natural lighting. The video combines selfie-style shots with detailed close-ups of the jewelry. Editing consists of quick cuts to maintain a fast pace, with a casual, UGC feel. The video has a personal, relatable tone, enhancing its appeal to a broad audience. # Hooks Spoken: Female 1: If I had to pick only one jewelry piece to wear every day, this would be it. Text overlay: If I had / to pick only one / jewelry piece / to wear every day, / this would be it. Visual: 00:00–00:04: A fair-skinned woman with long blonde hair stands indoors against a cream wall in what appears to be a living area. She wears a light blue sweater and a delicate gold necklace. She holds her hands together in front of her chest, smiling broadly with an open mouth. The camera framing is a close-up, selfie-style shot. # Funnel stage Middle of funnel (Consideration) # Pain points The presenter expresses frustration with jewelry that isn't durable, so if she finds pieces that are cute and durable, she buys them all. # Value propositions - Cute and durable - Waterproof and tarnish-proof - Beautiful and stackable - Easy to mix and match with your current jewelry # Benefits - Durable jewelry that can withstand everyday wear - Cute and adorable designs - Seamlessly blends with existing jewelry # Features - Daisy design - Waterproof - Tarnish proof - Stackable # Call to action None used. # Social proof - “That's why I've been obsessed with the Made by Mary collection” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a satisfied customer who is enthusiastic about the product and shares her personal experience and preferences. # Storyline - 00:00–00:03 A woman smiles directly at the camera, holding her hands together. - 00:00–00:04 The woman introduces the jewelry piece she would choose to wear every day. - 00:04–00:12 The camera angle changes to show the woman holding a mug while she explains she is hard on her jewelry. - 00:12–00:14 The scene cuts to the woman looking out a window while holding her mug, emphasizing her love for cute and durable things and her desire to buy everything. - 00:14–00:16 The woman sits on a couch and holds up a book. - 00:16–00:20 The woman shows a mug while citing the jewelry's waterproof and tarnish-proof qualities as reasons for her obsession. - 00:20–00:25 The woman presents the new daisy ring and highlights that she is an April baby and that the ring is adorable. - 00:25–00:32 The woman puts on rings, displaying the ring and bracelet in the sunshine and describing the ring’s light-catching ability and stackability.