How LYMA Advertises on Meta

# Ad summary A woman demonstrates an at-home skincare device that uses cold laser technology to diminish hyperpigmentation spots, wrinkles, scarring, jowlishness, and sagging skin. # Brand positioning The brand is presented as a provider of at-home skincare solutions that leverage advanced technology to deliver professional-grade results. The brand aims to occupy a space in the consumer's mind as an accessible and effective alternative to traditional skincare treatments. It aligns with values of convenience, innovation, and self-care, promoting a lifestyle where individuals can achieve visible skin improvements in the comfort of their own homes. The brand pushes against the norms of time-consuming and costly in-office procedures, offering a functional and emotional solution that empowers customers to take control of their skincare journey. # Product The product is an at-home skincare device that uses cold laser technology to diminish hyperpigmentation spots, wrinkles, scarring, jowlishness, and sagging skin. It is designed for individuals seeking to improve their skin's appearance without the need for professional treatments. The device is used for three minutes once a day, and after eight weeks, users can expect to see visible improvements. The cold laser technology ensures there is no pain, downtime, or damage to the skin. The device addresses multiple skin concerns, making it a versatile solution for various skincare needs. # Visual style The ad has a polished UGC feel, with natural lighting and a clean background. The editing style includes quick cuts between the woman speaking and the before-and-after shots. The production quality is high, giving the ad a professional yet relatable tone. The pacing is consistent, with cuts timed to emphasize key points in the voiceover. # Hooks Spoken: 00:00–00:03: This at home skincare device is absolutely incredible! Text overlay: 00:00–00:03: This at home skincare device / 00:00–00:03: is absolutely incredible! Visual: 00:00–00:03: A woman with blonde hair and light skin is centered in the frame, holding a black cylindrical device. She is wearing a black top and has light makeup on. The background is a plain, light-colored wall. She speaks directly to the camera, smiling and enthusiastic. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the desire to improve skin appearance (hyperpigmentation, wrinkles, scarring, sagging) without the need for costly, time-consuming, or painful professional treatments. "It has diminished the hyperpigmentation spots that I have here." # Value propositions - Achieve visible skin improvements in the comfort of your own home - Versatile solution for various skincare needs - Professional-grade results without the need for professional treatments # Benefits - Diminishes hyperpigmentation spots - Addresses wrinkles - Addresses scarring - Addresses neck issues - Addresses jowlishness - Addresses sagging skin - No pain - No downtime - No damage # Features - At-home skincare device - Cold laser technology # Call to action None used. # Social proof - "It has diminished the hyperpigmentation spots that I have here" – Female 1 (Customer) - "After 8 weeks for me, they went from this [before shot] to this [after shot]" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and results with the product. # Storyline - 00:00–00:03 The video begins with a woman holding a black skincare device, introducing it as an incredible at-home solution. - 00:03–00:08 She highlights that the device has diminished her hyperpigmentation spots, pointing to her cheek as an example. - 00:08–00:14 She demonstrates using the laser on her face for three minutes once a day. - 00:14–00:17 She shares her personal experience, noting that after eight weeks, her skin has significantly improved. - 00:17–00:22 A before-and-after shot is shown, visually demonstrating the device's effectiveness in reducing hyperpigmentation. - 00:22–00:32 The woman explains that the device uses breakthrough cold laser technology, ensuring no pain, downtime, or damage. - 00:32–00:45 She emphasizes that the device addresses not only pigmentation but also wrinkles, scarring, neck issues, jowlishness, and sagging skin. - 00:45–00:47 The video concludes with her reiterating that the at-home skincare device is absolutely incredible.

# Ad summary A woman shares her experience using the LYMA Laser to improve her skin. She discusses her concerns about forehead wrinkles, hyperpigmentation, and laxity in her jawline, and how the LYMA Laser has helped improve these issues. # Brand positioning LYMA Laser is presented as a medical-grade cold laser device for home use, offering a convenient solution for addressing skin concerns like wrinkles, hyperpigmentation, and laxity. The brand positions itself as a provider of advanced skincare technology, empowering users to take control of their skin's youthful energy and overall well-being. It aligns with a lifestyle that values self-care and confidence, pushing against the notion that age should dictate one's appearance or self-perception. The brand's positioning is both functional, providing a tangible solution for skin issues, and emotional, fostering confidence and a sense of well-being. # Product The LYMA Laser is a medical-grade cold laser device designed for home use. It works by delivering laser energy to the base of the skin, stimulating collagen production and rejuvenating the skin's youthful energy. The product is intended for individuals experiencing concerns such as forehead wrinkles, hyperpigmentation, and laxity in the jawline. Its USPs include its medical-grade technology, convenience of home use, and ability to address multiple skin concerns. The ad addresses the purchase barrier of accessibility by highlighting its availability for home use, making it a convenient option for those seeking professional-grade skincare treatments. # Visual style The ad has a polished UGC feel, with a focus on showcasing the creator's natural skin and results. The editing style is a mix of static shots and smooth transitions, with a consistent pacing throughout the video. The production quality is high-end, with good lighting and clear visuals. The audio-visual sync is well-executed, with the visuals aligning with the voiceover lines. # Hooks Spoken: 00:00–00:03: They say age is just a number, but I am proud of my number. Text overlay: 00:05–00:06: A lot of work / 00:06–00:07: and a lot of fun Visual: 00:00–00:02: A woman with curly blonde hair and fair skin is centered in the frame, holding a black cylindrical device. She wears a black tank top and smiles as she speaks directly to the camera. The background is a plain, light-colored wall. / 00:02–00:03: The same woman is now using the black device on her cheek, moving it in small circular motions. She continues to smile and speak to the camera. The background remains the same. # Funnel stage Consideration # Pain points The ad addresses the frustration of aging skin, specifically forehead wrinkles, hyperpigmentation, and laxity in the jawline. The creator states, "But in my 50s, that really caught up with me with forehead wrinkles, hyperpigmentation, and laxity in the jawline." # Value propositions - Medical-grade laser technology for home use - Rejuvenates skin by stimulating collagen production - Addresses multiple signs of aging # Benefits - Gives the skin back its youthful energy - Improves hyperpigmentation - Reduces forehead lines - Improves turkey neck # Features - Medical grade cold laser - Can be used from home - Stimulates collagen # Call to action None used. # Social proof - "I was discussing these concerns with my dermatologist and she recommended LYMA Laser" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and results with the product. # Storyline - 00:00–00:08 The ad begins with the creator holding the LYMA Laser and stating that while age is just a number, she is proud of her age of 58. This sets a tone of confidence and self-acceptance, while also introducing the topic of aging and skincare. - 00:08–00:12 She acknowledges that a lot of work and fun have gotten her to this point, but admits that she was less intentional about self-care when she was younger. This creates a relatable connection with viewers who may have similar experiences. - 00:12–00:17 The ad transitions to a photo of the creator in her younger years, followed by a close-up of her skin, emphasizing that she took her skin for granted and did not have a skincare routine or commitment to SPF. This highlights the consequences of neglecting skincare in youth. - 00:17–00:25 She reveals that in her 50s, the lack of self-care caught up with her, leading to forehead wrinkles, hyperpigmentation, and laxity in the jawline. This establishes the problem that the LYMA Laser aims to solve. - 00:25–00:30 The creator shares that she discussed these concerns with her dermatologist, who recommended the LYMA Laser. This introduces the product as a solution endorsed by a professional. - 00:30–00:41 She describes the LYMA Laser as a medical-grade cold laser that can be used from home, explaining that it stimulates collagen production and gives the skin back its youthful energy. This highlights the product's features and benefits. - 00:41–00:47 The creator expresses her excitement to share her progress with the LYMA Laser, showcasing a before-and-after comparison of her skin. This provides visual evidence of the product's effectiveness. - 00:47–00:50 She emphasizes that she is makeup-free and filter-free, highlighting the genuine results of using the LYMA Laser. This builds trust and credibility with viewers. - 00:50–01:01 The creator points out the visible improvements in her hyperpigmentation, forehead lines, and turkey neck, attributing them to the LYMA Laser. This reinforces the product's benefits and effectiveness. - 01:01–01:10 She concludes by stating that having the best skin gives her confidence and a sense of well-being, and expresses her excitement to share the LYMA Laser with others. This reinforces the emotional benefits of using the product and encourages viewers to try it.

# Ad summary This ad for LYMA features a woman using the LYMA laser on her face. The ad is targeted towards women in their fifties who want to maintain a firmer face. # Brand positioning LYMA is presented as a provider of clinic-grade laser technology for at-home use, specifically targeting beautifully aging skin. The brand positions itself as a solution for those seeking firmer skin as they enter their fifties, suggesting an anti-aging focus. LYMA aims to occupy the space of advanced skincare technology, offering professional-level results in a convenient format. The brand aligns with values of efficacy and sophistication, appealing to consumers who prioritize science-backed solutions for their skincare needs. By offering clinic-grade lasers, LYMA pushes against the norms of typical over-the-counter skincare, promising a higher standard of results. The brand positioning is both functional, emphasizing the performance of its lasers, and emotional, tapping into the desire for confidence and youthful appearance. # Product The featured product is a handheld laser device designed for home use. It is described as providing clinic-grade lasers for beautifully aging skin. The product is for individuals, specifically women in their fifties, who are looking to maintain or achieve firmer skin. The device is black with a red tip, and it is shown being used directly on the face. The ad emphasizes the product's ability to deliver professional-level results in a convenient, at-home format. The USP is that it offers clinic-grade laser technology for home use. The use occasion is during a skincare routine, as demonstrated by the woman applying the laser to her face. The ad addresses the purchase barrier of accessibility to professional treatments by offering a convenient alternative. # Visual style The ad has a clean and sophisticated visual style. The production quality is high, with professional lighting and retouching. The color palette is neutral, with a focus on light grays and blacks. The typography is modern and legible. The overall effect is polished and aspirational. # Hooks Headline: Face your fifties with a firmer face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aging skin, specifically the desire to maintain a firmer face as one enters their fifties. The headline, "Face your fifties with a firmer face," directly acknowledges this concern. # Value propositions - Clinic grade lasers for beautifully aging skin. # Benefits - BEAUTIFULLY AGING SKIN - firmer face # Features - CLINIC GRADE LASERS # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is conveyed through the headline and subheadline, which highlight the product's features and benefits. - Customer: The customer's point of view is represented by the woman using the product, demonstrating its ease of use and potential results. # Storyline - The ad starts by addressing the audience directly, speaking to those entering their fifties and suggesting a desire to maintain a youthful appearance. The message is that LYMA offers a solution to face this stage of life with confidence, as told from the brand's perspective. This is included to immediately capture the attention of the target demographic and establish the product as a relevant solution. - The ad then highlights the product's key feature: clinic-grade lasers for beautifully aging skin. This message is conveyed from the brand's perspective, emphasizing the advanced technology behind the product. This is included to build credibility and differentiate LYMA from other skincare options. - The ad concludes with a visual demonstration of the product in use, showing a woman applying the laser to her face. This is presented from the customer's perspective, allowing the audience to envision themselves using the product and achieving the desired results. This is included to create a sense of aspiration and reinforce the product's ease of use.

# Ad summary This ad promotes LYMA's painless scar treatment, highlighting it as a solution for scar reduction. # Brand positioning LYMA is presented as a high-end skincare brand offering advanced, painless solutions for skin concerns. The brand positions itself as innovative and focused on providing effective treatments without discomfort. The sleek design of the product and the emphasis on painless treatment suggest a premium, science-backed approach to skincare, differentiating it from traditional or more invasive methods. # Product The featured product is LYMA's scar treatment, presented as a painless solution for reducing scars. The ad emphasizes the product's ability to treat scars without causing discomfort, addressing a common barrier to scar treatment. The product appears to be a handheld device, possibly utilizing light therapy or another advanced technology to promote skin healing and scar reduction. The ad aims to convey that this product offers a convenient and effective way to improve the appearance of scars without the pain associated with other treatments. # Visual style The ad features a clean and minimalist visual style with a focus on the product's sleek design. The lighting is soft and diffused, creating a gentle and inviting atmosphere. The color palette is muted, with a gradient background that adds depth without being distracting. The overall aesthetic is modern and sophisticated, aligning with the brand's positioning as a high-end skincare provider. # Hooks Headline: Start the only painless scar treatment today # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain associated with traditional scar treatments, positioning the product as a comfortable alternative. "Start the only painless scar treatment today" # Value propositions - The only painless scar treatment # Benefits - scar treatment # Features - painless scar treatment # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the product and its benefits from the brand's perspective, emphasizing the painless aspect of the scar treatment. # Storyline - The ad opens with a close-up of the LYMA product, a sleek, handheld device, immediately establishing the focus on innovative skincare technology. This is from the brand's perspective, showcasing the product's design and hinting at its advanced capabilities. - The ad transitions to highlighting the key benefit: a painless scar treatment. This is from the brand's perspective, directly addressing a common concern and positioning the product as a comfortable and effective solution.

# Ad summary A woman in her 60s shares her experience using the LYMA Laser skincare device. She highlights its benefits, including smoother skin texture, reduced fine lines, and improved firmness. She emphasizes that it's a worthwhile investment, TSA-approved, and travel-friendly, making it a convenient addition to any skincare routine. # Brand positioning LYMA is presented as a premium skincare brand offering advanced, at-home laser technology. The brand positions itself as a provider of clinic-grade treatments that are accessible and convenient for everyday use. It emphasizes the long-term benefits of investing in skincare, aligning with values of self-care and visible results. LYMA aims to disrupt the norm of traditional skincare by offering a high-tech solution that delivers professional results without downtime, appealing to consumers who seek effective and efficient skincare solutions. # Product The LYMA Laser is a skincare device that uses clinic-grade cold laser technology to treat and heal the skin at home or on the go. It is TSA-approved and travel-friendly. The device is designed for individuals seeking to improve their skin texture, reduce fine lines, and enhance overall skin firmness. It is presented as a rewarding habit to incorporate into a skincare routine, with the user claiming to use it five nights a week. The product addresses the purchase barrier of downtime by emphasizing that there is no downtime required after use. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style is smooth, with static shots and minimal transitions. The production quality is high, giving it a professional yet relatable vibe. The pacing is consistent, with a moderate tempo that allows the viewer to focus on the speaker's message. The audio-visual sync is well-coordinated, with product actions and text timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 It's an investment in your skin that keeps giving back. Text overlay: 00:00–00:03 It's an investment / 00:00–00:03 in your skin / 00:01–00:03 that keeps giving back Visual: 00:00–00:03: A woman with blonde hair, wearing a dark green shirt and jewelry, is kneeling in a bathroom with floral wallpaper. She is holding a black device with a red light to her face, specifically near her eye. The camera is selfie-style, close-up on her face. She is smiling and looking directly at the camera. # Funnel stage Consideration # Pain points The ad implies the frustration of ineffective skincare routines and the desire for visible improvements in skin texture, fine lines, and firmness. "The LYMA Laser is the only skincare device, and I've tried many, and this is an investment." # Value propositions - An investment in your skin that keeps giving back - The most rewarding habit of my skincare routine # Benefits - Smoother skin texture - Reduced fine lines - Improved skin firmness - Treat and heal your skin at home or on the go - No downtime # Features - Clinic-grade cold laser technology - TSA-approved - Travel-friendly # Call to action None used. # Social proof - "I've been using the LYMA Laser for almost a year now, and honestly, it has completely changed my skin." – Female 1 (Customer) - "I'm in my 60s and the results are real." – Female 1 (Customer) - "My texture is smoother, and even some of my fine lines have faded, and just the overall firmness of my skin has visibly improved." – Female 1 (Customer) - "It is the most rewarding habit of my skincare routine" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and results with the product. # Storyline - 00:00–00:03 The ad begins with a woman using the LYMA Laser on her face. - 00:00–00:03 She states that it's an investment in your skin that keeps giving back, establishing the product as a long-term value. - 00:03–00:09 She shares that she has been using the LYMA Laser for almost a year and that it has completely changed her skin, providing a personal testimonial. - 00:09–00:12 She reveals that she is in her 60s and that the results are real, aiming to build trust and credibility. - 00:12–00:22 She describes the improvements she has seen in her skin, including smoother texture, faded fine lines, and overall firmness, highlighting the product's benefits. - 00:22–00:28 She mentions that she uses it about five nights a week and that it is the most rewarding habit of her skincare routine, emphasizing its ease of integration into daily life. - 00:28–00:33 She states that she takes it wherever she goes because it's TSA-approved and travel-friendly, addressing convenience and portability. - 00:33–00:38 She claims that the LYMA Laser is the only skincare device that has worked for her, positioning it as superior to other products she has tried. - 00:38–00:41 She reiterates that it's a really good investment, reinforcing the value proposition. - 00:41–00:51 She reminds viewers that there's no downtime and that it's a clinic-grade cold laser technology that allows you to treat and heal your skin at home or on the go, highlighting its advanced features and convenience. - 00:51–00:53 She concludes by stating that it is a ritual worth having, encouraging viewers to consider incorporating it into their routine.

# Ad summary This ad is for the LYMA Laser PRO, which is being advertised as the most important beauty launch in a generation and the world's most powerful laser for at-home use. # Brand positioning LYMA is presented as a luxury beauty brand focused on advanced skincare technology. The brand positions itself at the forefront of innovation, offering high-end, at-home laser treatments that promise professional-level results. LYMA aims to occupy the space of cutting-edge beauty solutions, aligning with values of scientific advancement and effective skincare. The brand pushes against the norms of traditional skincare by offering a powerful laser device for home use, typically found only in professional settings. The brand positioning is both functional, emphasizing the laser's power and effectiveness, and emotional, appealing to consumers who desire advanced beauty solutions. # Product The LYMA Laser PRO is presented as a powerful at-home laser device designed for beauty treatments. It is described as the "world's most powerful laser for at home use" and "the most important beauty launch in a generation," suggesting it is a groundbreaking product. The device features a sleek, cylindrical design with a black body and a copper-colored base. The laser emits a red light, indicating its active use. The product is for individuals seeking advanced skincare solutions that can be administered in the comfort of their own homes. The ad addresses the purchase barrier of accessibility by offering a professional-grade laser for at-home use. # Visual style The ad features a clean and minimalist visual style with a focus on the product. The production quality is high, resembling a studio shot. The image treatment includes background removal and color grading to enhance the product's appearance. The typography is large and bold, ensuring high scannability. The style contrasts with typical platform norms by using a high-design approach, aiming to disrupt the feed with its sophisticated aesthetic. # Hooks Headline: The LYMA Laser PRO # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of inaccessibility to professional-grade beauty treatments, as signaled by the phrase "for at home use." # Value propositions - Introducing the world's most powerful laser for at home use. # Benefits - at home use # Features - powerful laser # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad opens by showcasing the LYMA brand and the LYMA Laser PRO, immediately establishing the product being advertised. The brand is telling the audience what the product is and its name. - The ad highlights the LYMA Laser PRO as "The most important beauty launch in a generation," positioning it as a revolutionary product in the beauty industry. The brand is telling the audience why the product is important. - The ad concludes by introducing the LYMA Laser PRO as "the world's most powerful laser for at home use," emphasizing its unique selling proposition. The brand is telling the audience what makes the product unique.

# Ad summary This ad showcases the LYMA product and its ability to increase skin elasticity in 30 days. # Brand positioning LYMA is presented as a brand focused on scientific validation and measurable results in skincare. The ad emphasizes clinical trials and precise measurements of skin elasticity, positioning LYMA as a technologically advanced and trustworthy brand. The brand aims to occupy a space in the consumer's mind as a provider of effective, science-backed skincare solutions, appealing to those who value data and proven outcomes over traditional beauty claims. LYMA pushes against the norm of unsubstantiated claims in the beauty industry by highlighting its commitment to rigorous testing and quantifiable improvements. # Product The featured product is a LYMA skincare device, presented in a sleek, cylindrical black and rose gold design. The device is shown alongside a claim of "103% increase in skin elasticity in 30 days," based on an independent clinical trial measured by Cutometer dual MPA 580. The Cutometer is described as a device used to measure skin elasticity and firmness by assessing the skin's ability to deform and return to its original shape. The product is for individuals seeking scientifically proven skincare solutions to improve skin elasticity and firmness. The ad addresses the purchase barrier of skepticism by providing clinical trial data and emphasizing the precision of the measurement method. # Visual style The ad has a clean, clinical aesthetic with a focus on showcasing the product and its measurable results. The before-and-after comparison is stark and direct, while the product is presented in a sleek, modern style. The overall impression is one of scientific validation and trustworthiness. # Hooks Headline: 103% increase in skin elasticity in 30 days* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aging skin, specifically the loss of elasticity and firmness, which leads to wrinkles, visible veins, and discoloration. # Value propositions - Achieve a 103% increase in skin elasticity in just 30 days with a product backed by independent clinical trials and measured by a Cutometer dual MPA 580. # Benefits - 103% increase in skin elasticity in 30 days # Features - Independent clinical trial measured by Cutometer dual MPA 580-a device used to measure skin elasticity and firmness by assessing the skin's ability to deform and return to its original shape. # Call to action None used. # Social proof - *Independent clinical trial measured by Cutometer dual MPA 580-a device used to measure skin elasticity and firmness by assessing the skin's ability to deform and return to its original shape. # Point of view - Customer: The before-and-after skin comparison shows the potential results of using the product. - Brand: The LYMA product and the claim of "103% increase in skin elasticity in 30 days" represent the brand's offering and its commitment to scientific validation. - External source: The mention of an independent clinical trial and the Cutometer dual MPA 580 provide an objective, third-party perspective on the product's effectiveness. # Storyline - The ad opens with a before-and-after comparison of skin, showing a visible difference in elasticity and texture. This is intended to immediately capture attention and demonstrate the potential impact of the product from the customer's perspective. - The ad then introduces the LYMA product alongside a claim of "103% increase in skin elasticity in 30 days," supported by an independent clinical trial. This is intended to build credibility and trust by showcasing scientific validation from the brand's perspective. - The ad provides additional information about the Cutometer dual MPA 580, the device used to measure skin elasticity and firmness. This is intended to further reinforce the scientific basis of the claim and address any skepticism about the measurement method from the brand's perspective.

# Ad summary This ad showcases the LYMA laser through a before and after shot of a woman's neck and jawline. The ad features a quote from a customer who says that their 50-year-old jowls have gone with ten minutes a day in front of the television. # Brand positioning LYMA is presented as a brand that offers innovative beauty solutions. The ad highlights the effectiveness and convenience of their laser product, suggesting that it can deliver noticeable results with minimal time investment. The brand aims to occupy a space in the consumer's mind as a provider of advanced, at-home beauty treatments that challenge traditional norms by offering a non-invasive alternative to surgical procedures. LYMA aligns with a lifestyle that values efficiency and visible results, positioning itself as a functional brand that delivers performance-driven beauty solutions. # Product The LYMA laser is a beauty device designed to reduce the appearance of aging signs, specifically targeting jowls. The ad features a before-and-after comparison, showcasing the product's ability to visibly improve skin laxity and firmness. The product is for individuals concerned about the visible signs of aging, particularly those experiencing sagging skin around the jawline. A key selling point is its ease of use, requiring only ten minutes a day while watching television, addressing the purchase barrier of time commitment. The ad emphasizes that the LYMA laser offers a non-invasive solution to combat the effects of aging, making it a worthwhile investment for those seeking noticeable results without surgery. # Visual style The ad has a clean, clinical aesthetic with a focus on showcasing the product's results through a direct before-and-after comparison. The editing style is static, with no transitions or cuts, emphasizing the visual contrast. The production quality appears polished, with even lighting and clear focus on the skin's texture. The pacing is slow and deliberate, allowing viewers to fully absorb the visual information and testimonial. # Hooks Text overlay: 00:00–00:15 LYMA / 00:00–00:15 “50 year old jowls have gone with ten minutes a day in front of the television” / 00:00–00:15 - J Martin / 00:00–00:15 BEFORE / 00:00–00:15 AFTER Visual: 00:00–00:02: A split-screen shows a close-up of a person's neck and lower face. The left side, labeled "BEFORE," displays wrinkled, sagging skin. The right side, labeled "AFTER," shows smoother, tighter skin. The lighting is soft and even, highlighting the skin's texture. The background is a neutral, blurred tone. The camera is static and close, focusing on the skin's details. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of aging skin, specifically the appearance of jowls, which can affect one's self-confidence. The visual of sagging skin labeled "BEFORE" clearly signals this frustration. # Value propositions - Achieve visible results in reducing jowls with just ten minutes of daily use - Non-invasive laser treatment offers a convenient alternative to surgical procedures # Benefits - Reduces the appearance of jowls - Tightens and smooths skin - Convenient at-home treatment # Features - Laser technology - Non-invasive treatment - Quick, 10-minute daily use # Call to action None used. # Social proof - “50 year old jowls have gone with ten minutes a day in front of the television” – J Martin (Customer) # Point of view - Customer 100% – The ad presents a customer testimonial through a before-and-after comparison and a direct quote, implying firsthand use and satisfaction. # Storyline - 00:00–00:02 The ad opens with a split-screen showcasing a close-up of a woman's neck and jawline. On the left side, the skin appears loose and wrinkled, labeled "BEFORE." On the right side, the skin looks tighter and smoother, labeled "AFTER." - 00:00–00:15 A text overlay appears in the center of the screen, featuring the LYMA brand name and a quote from J Martin stating, "50 year old jowls have gone with ten minutes a day in front of the television." - 00:02–00:15 The split-screen remains static, emphasizing the visual contrast between the before and after results while the quote reinforces the product's effectiveness and ease of use.

# Ad summary This ad features a woman using the LYMA laser on her face. The ad's headline suggests that the appearance of aging is within the user's control. # Brand positioning LYMA is presented as a brand focused on empowering individuals to take control of their aging process. The brand positions itself as a provider of advanced skincare technology, offering a way to influence how one looks at any age. The brand's tone is confident and empowering, suggesting that aging is not a passive process but something that can be actively managed with the right tools. # Product The product featured is the LYMA Laser, a handheld device designed for skincare. It appears to be a cylindrical, black device with a red light emitting from one end, which is being applied to the user's face. The ad implies that the LYMA Laser is a tool that allows users to influence their appearance as they age, suggesting it has anti-aging properties. The ad addresses the purchase barrier of aging concerns by presenting the laser as a solution to maintain a youthful look. # Visual style The ad has a clean and polished aesthetic, suggesting a high-end product. The lighting is soft and natural, creating a gentle and inviting atmosphere. The focus is sharp on the woman and the product, with a blurred background to keep the attention on the subject. The overall style is modern and minimalist, aligning with the brand's positioning as a provider of advanced skincare technology. # Hooks Headline: What '50' looks like is in your hands # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the concern about aging and the desire to maintain a youthful appearance. # Value propositions - The LYMA Laser gives you control over how you look as you age. # Benefits - Control over how you look at '50' # Features - LYMA Laser # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman using the LYMA Laser represents the customer's perspective, showing the product in use and implying a personal experience with the device. - Brand: The LYMA logo and the headline "What '50' looks like is in your hands" represent the brand's perspective, communicating its message of empowerment and control over aging. # Storyline - The ad opens with a close-up of a woman using the LYMA Laser on her face, immediately drawing attention to the product in action. This is intended to showcase the product's use and integrate it into the viewer's mind as a tool for skincare. The audience experiences this from the perspective of a potential customer observing the product in use. - The headline, "What '50' looks like is in your hands," is displayed prominently, conveying the message that the user has control over their aging process. This is intended to empower the viewer and position the LYMA Laser as the means to achieve this control. The brand is telling this part of the story, positioning itself as the provider of this power.

# Ad summary This ad features a testimonial from a 50-year-old woman who claims that the LYMA product has eliminated her jowls with just ten minutes of daily use while watching television. The ad aims to showcase the product's effectiveness and ease of use. # Brand positioning LYMA is presented as a brand offering a solution to aging concerns, specifically targeting jowls. The brand positions itself as providing effective results with minimal time investment, suggesting convenience and ease of use. The brand aims to occupy a space in the consumer's mind as a provider of quick and noticeable anti-aging solutions, fitting into the beauty and skincare market. The brand's positioning is functional, focusing on the performance and simplicity of its product. # Product The product is a handheld device with a cylindrical body and a circular head that emits a red light. It is designed for facial use, specifically to address concerns like jowls. The product is shown being used directly on the face, implying ease of application and integration into a daily routine. The ad highlights the product's USP of delivering noticeable results in just ten minutes a day, making it a convenient option for those with busy lifestyles. The ad addresses the purchase barrier of time commitment by emphasizing the minimal time required for use. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be high, with a focus on clear product visibility and a well-lit environment. The image treatment includes subtle color grading to create a soft and inviting tone. The typography is simple and legible, contributing to the overall polished aesthetic. The style aims to convey a sense of sophistication and trustworthiness, contrasting with more disruptive or attention-grabbing approaches. # Hooks Headline: "50 year old jowls have gone with ten minutes a day in front of television." # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the appearance of jowls associated with aging. The quote "50 year old jowls have gone" directly addresses this concern. # Value propositions - Eliminating jowls with just ten minutes of daily use # Benefits - "50 year old jowls have gone" # Features - Ten minutes a day use # Call to action None used. # Social proof - "50 year old jowls have gone with ten minutes a day in front of television." – J Martin # Point of view - Customer: The testimonial at the top of the image provides the customer's perspective, sharing their positive experience with the product. - Brand: The brand name at the top of the image represents the brand's perspective, establishing its identity and association with the testimonial and product. # Storyline - The ad begins with a testimonial from a customer named J Martin, who states that her "50 year old jowls have gone with ten minutes a day in front of television." This is included to immediately grab the viewer's attention with a relatable problem and a quick solution. The audience experiences this from the perspective of a satisfied customer. - The ad then shows a woman using the LYMA product on her face. This is included to visually demonstrate the product's application and ease of use. The audience experiences this from the perspective of someone observing the product in action.

# Ad summary This ad showcases the LYMA laser, highlighting its ability to reduce pigmentation. The ad features a before-and-after photo of a woman's face, demonstrating the product's effectiveness. The ad emphasizes the science behind the product and its ability to rejuvenate the skin. # Brand positioning LYMA is presented as a brand at the forefront of skincare innovation, emphasizing scientific validation and advanced technology. The brand positions itself as 'The Science of Youth,' suggesting a commitment to anti-aging solutions rooted in research and development. LYMA aims to occupy the space of high-end, technologically advanced skincare, appealing to consumers who value efficacy and scientific backing over traditional beauty norms. The brand aligns with a lifestyle that prioritizes evidence-based results and cutting-edge solutions, pushing against the norms of unsubstantiated claims often found in the beauty industry. The brand positioning is both functional, highlighting the performance of its products, and emotional, promising the restoration of youthfulness. # Product The LYMA laser is a handheld device designed to reduce skin pigmentation and rejuvenate the skin. The product is presented as a sleek, black cylindrical device with a red light emitting from the base. The laser is for individuals seeking to reduce pigmentation and improve their skin's appearance. The ad highlights the product's ability to deliver visible results, as demonstrated in the before-and-after photos. The ad addresses the purchase barrier of skepticism by emphasizing the scientific basis of the product, referring to it as 'The Science of Reducing Pigmentation.' The ad aims to convince viewers that the LYMA laser is a worthwhile investment for achieving youthful, clear skin. # Visual style The ad has a polished and clinical aesthetic, emphasizing the scientific nature of the product. The editing style is static, with clear and direct visuals. The production quality is high-end, supporting the brand's positioning as a premium skincare solution. The pacing is slow and deliberate, allowing viewers to focus on the details and results. # Hooks Text overlay: 00:00–00:03: LYMA / 00:00–00:03: The Science of Youth¹ Visual: 00:00–00:01: A close-up shot of skin texture with visible pores and lines. The background is blurred, focusing attention on the skin. The lighting is bright, highlighting the skin's surface. The camera is stationary, providing a detailed view of the skin. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of skin pigmentation and the desire for clearer, more youthful-looking skin. The 'Before' photo visually represents this frustration, showing skin with redness and pigmentation. # Value propositions - The Science of Youth: Implies scientifically-backed anti-aging benefits. - The Science of Reducing Pigmentation: Highlights the product's ability to target and reduce pigmentation through scientific means. # Benefits - Reduces skin pigmentation - Rejuvenates skin - Visible results # Features - Handheld laser device - Red light technology # Call to action None used. # Social proof - The before-and-after photo serves as visual social proof, demonstrating the product's effectiveness in reducing pigmentation. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:01 The ad opens with a close-up of skin texture, immediately drawing attention to the product's target area. This is intended to highlight the problem the product addresses, setting the stage for the solution. The perspective is from the brand, showcasing the product's focus on skin health and rejuvenation. The tone is clinical and scientific, emphasizing the brand's expertise. - 00:01–00:14 The ad transitions to a before-and-after photo of a woman's face, showcasing the product's effectiveness in reducing pigmentation. This is meant to visually demonstrate the product's benefits and build trust through visible results. The perspective is from the brand, presenting evidence of the product's capabilities. The tone is confident and persuasive, aiming to convince viewers of the product's value.

# Ad summary A woman in a bathroom setting demonstrates the benefits of using a laser device on her face to improve skin tone and reduce redness. She compares it to other LED masks, stating that this product provides faster results. # Brand positioning The brand is positioned as a luxury skincare solution, offering advanced technology for at-home use. It aligns with values of innovation, effectiveness, and high-end self-care. The brand pushes against the norms of traditional skincare by offering a device that delivers faster results than typical LED masks. The brand positioning is both functional (faster results, even skin tone) and emotional (feeling confident in one's skin). # Product The product is a handheld laser device designed to improve skin tone and reduce redness, pigmentation, fine lines, and discoloration. It works by supercharging the mitochondria and cells to work better, leading to faster results. The device is held in place on the skin for three minutes at a time. It is presented as a luxurious skincare product that is safe to use at home without causing tissue damage. The product is for individuals who care about improving their skin's appearance and achieving an even skin tone. # Visual style The ad has a polished UGC feel, with soft, natural lighting and a close-up, selfie-style camera framing. The editing style is smooth with static shots. The production quality is high, supporting the intended tone of luxury and effectiveness. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03: This is like the Bugatti of lasers, okay? Visual: 00:00–00:03: A woman with blonde wavy hair, fair skin, and light makeup is centered in the frame, holding a black device with a clear top that reveals pink lights inside. She is wearing a white robe and a ring with a large purple stone. The background is a neutral-toned wall with dark brown decorative panels. The camera is selfie-style, close-up on her face as she speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the lack of effective solutions for skin issues like redness, discoloration, and uneven tone. The woman states that her skin "was so red" and "more discolored" before using the product, highlighting the problem she faced. # Value propositions - Luxurious skincare product - Faster results compared to LED masks - Safe at-home laser technology # Benefits - Improves skin tone - Reduces redness - Reduces pigmentation - Reduces fine lines - Reduces discoloration - Faster results # Features - Laser device - Handheld - Safe to use at home - Doesn't cause tissue damage - Builds collagen # Call to action None used. # Social proof - "This is like the Bugatti of lasers" – Female 1 (Customer) - "I feel like my skin is a lot more even tone" – Female 1 (Customer) - "It was on Time Magazine's Best Invention list" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 The video begins with a woman holding a laser device and comparing it to a Bugatti, setting a tone of luxury and high performance. - 00:03–00:06 She mentions that the device is for those who care about pigmentation, fine lines, and discoloration, indicating the target audience and addressing their concerns. - 00:06–00:10 She calls it a "dream purchase" and demonstrates how to use it, holding it in place for three minutes, providing a practical demonstration. - 00:11–00:16 She compares the device to LED masks, stating that she doesn't know if they are doing much after a month of use, contrasting the product with a common alternative. - 00:16–00:27 She shares her personal experience, noting that her skin used to be red and discolored before using the device, establishing a before-and-after comparison. - 00:27–00:30 She states that her skin is now more even-toned, highlighting the positive outcome of using the product. - 00:31–00:34 She explains that the device doesn't cause tissue damage but builds collagen, providing reassurance about its safety and benefits. - 00:35–00:40 She details how the device supercharges mitochondria and cells to work better, offering a scientific explanation for its effectiveness. - 00:41–00:43 She emphasizes that users will notice faster results, reinforcing the product's unique selling point. - 00:43–00:47 She calls it the most luxurious skincare product one can have, positioning it as a high-end item. - 00:48–00:51 She mentions that it was on Time Magazine's Best Invention list, adding credibility and social proof. - 00:51–00:54 She expresses awe at the technology, conveying her enthusiasm and belief in the product.

# Ad summary This ad features a before and after photo of a woman's face, highlighting the LYMA Laser's ability to reduce dark spots. It includes a quote from Vogue to build trust and credibility. # Brand positioning LYMA is presented as a high-end, technologically advanced skincare brand, offering a laser device for at-home use. The brand positions itself as a premium solution for skincare concerns, validated by endorsements from reputable sources like Vogue. LYMA aims to occupy the space of luxury and effectiveness, suggesting that its products deliver professional-level results in the comfort of one's home. The brand aligns with values of innovation, quality, and visible results, pushing against the norms of traditional skincare by offering a laser device for consumer use. # Product The featured product is the LYMA Laser, a skincare device designed for at-home use. It is presented as a solution for reducing dark spots and improving overall skin appearance. The device is a sleek, black cylindrical tube with a red light emitting from the base. The ad emphasizes its effectiveness, supported by a quote from Vogue. The LYMA Laser is for individuals seeking advanced skincare solutions and visible results, offering a convenient alternative to professional treatments. The ad addresses the purchase barrier of skepticism by showcasing a before-and-after transformation and leveraging the credibility of a well-known publication. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the product and its results. The production quality appears to be high, with well-lit and professionally shot images. The visual motifs include a before-and-after comparison, a testimonial quote, and a product showcase. The image treatment is subtle, with a focus on natural lighting and minimal retouching. The typography is clean and legible, with a mix of sans-serif and serif fonts. The overall style is high-design and aims to convey a sense of luxury and effectiveness. # Hooks Headline: "Nothing compares to the LYMA Laser." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dark spots and uneven skin tone, as visually demonstrated in the before-and-after photo. The 'before' image shows a woman's face with visible dark spots. # Value propositions - The LYMA Laser is presented as a superior solution for skincare, as highlighted by the Vogue quote: "Nothing compares to the LYMA Laser." # Call to action None used. # Social proof - "Nothing compares to the LYMA Laser." – VOGUE # Point of view - Customer: The before-and-after photo shows the user's perspective of the product's effectiveness in reducing dark spots. - External source: The Vogue quote provides an external validation of the product's quality and uniqueness. - Brand: The product image showcases the LYMA Laser device, highlighting its design and technology. # Storyline - The ad opens with a before-and-after comparison of a woman's face, showing a reduction in dark spots. This is included to visually demonstrate the effectiveness of the LYMA Laser, and the audience experiences it from the perspective of a potential customer seeing tangible results. - The ad then presents a quote from Vogue, stating, "Nothing compares to the LYMA Laser." This is included to build trust and credibility by leveraging the endorsement of a reputable publication, and the audience experiences it from the perspective of an external source validating the product's quality. - The ad concludes with a visual of the LYMA Laser device itself, a sleek, black cylindrical tube with a red light emitting from the base. This is included to showcase the product and its design, and the audience experiences it from the perspective of the brand presenting its innovative skincare solution.

# Ad summary The ad showcases the LYMA Laser PRO, emphasizing its ability to change skin age. It uses a split-screen visual to highlight the contrast in skin appearance, followed by close-ups of the device and its application. The ad concludes with a product shot and a tagline about the power to change skin age. # Brand positioning LYMA is presented as a high-end, technologically advanced skincare brand focused on anti-aging solutions. The brand positions itself as a provider of tools that can change your skin age, suggesting a focus on long-term skin health and rejuvenation. The brand aligns with values of scientific innovation and effective skincare, pushing against the norms of traditional topical treatments by offering a laser-based solution. The brand positioning is functional, emphasizing the performance and technological aspects of its products. # Product The LYMA Laser PRO is a skincare device designed to change your skin age. It is presented as a sleek, cylindrical device with a black body and a red light emitting from the base. The device is applied directly to the skin, as shown in the ad, suggesting a simple and direct method of use. The USP is its ability to change skin age, implying a significant impact on skin health and appearance. The ad addresses the purchase barrier of skepticism by visually demonstrating the product's effect and highlighting its technological basis. # Visual style The ad has a polished, high-end aesthetic with a focus on clean visuals and clear product presentation. The editing style is smooth with static shots, creating a sense of stability and reliability. The production quality is high, supporting the intended tone of sophistication and technological advancement. The pacing is consistent, maintaining a steady rhythm throughout the ad. The cuts and text are timed to the music, enhancing the overall impact. # Hooks Text overlay: LYMA / Your biology Visual: 00:00–00:03: A split-screen shows a close-up of skin. On the left, the screen is black with the text "Your biology". On the right, the skin appears aged with visible wrinkles and texture. The camera is stationary, providing a clear view of the skin's surface. The lighting is bright, emphasizing the skin's texture. The LYMA logo is visible at the top of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of aging skin and the desire to reverse or improve its appearance. The visual of aged skin with wrinkles and texture signals this frustration. # Value propositions - The power to change your skin age # Benefits - Change your skin age # Features - Laser technology - Device applied directly to skin # Call to action None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its benefits. # Storyline - 00:00–00:05 A split-screen shows a close-up of skin, with one side appearing aged and textured, and the other side smoother. This is intended to highlight the contrast and potential for improvement. - 00:05–00:09 A close-up of the LYMA Laser PRO being applied to the skin. This is intended to demonstrate the product in use and its direct application method. - 00:09–00:15 A product shot of the LYMA Laser PRO against a black background. This is intended to showcase the device itself and its design.

# Ad summary This ad showcases the LYMA Laser PRO, a clinic-grade cold laser designed for home use. The ad uses a before-and-after format, visually demonstrating the product's ability to reduce wrinkles and improve skin texture. The ad emphasizes the product's ability to turn back time and provide clinic-grade results at home. # Brand positioning LYMA is presented as a luxury skincare brand offering advanced, clinic-grade technology for home use. The brand positions itself as a provider of innovative solutions that deliver professional results without the need for in-office treatments. LYMA aims to occupy the space of high-end, effective skincare, aligning with values of scientific advancement and visible results. The brand pushes against the norms of traditional skincare by offering laser technology directly to consumers, emphasizing its power to "turn back time." # Product The LYMA Laser PRO is a clinic-grade cold laser designed for home use. It is presented as a device that can visibly reduce wrinkles and improve skin texture. The product is for individuals seeking professional-level skincare results in the comfort of their own homes. The ad highlights the product's ability to "turn back time," suggesting a youthful transformation. The LYMA Laser PRO is portrayed as a non-invasive alternative to clinic treatments, addressing the purchase barrier of time and cost associated with professional procedures. # Visual style The ad has a polished, high-end aesthetic with a focus on clean visuals and clear product presentation. The editing style is smooth, with a slow transition to emphasize the before-and-after effect. The pacing is slow and deliberate, allowing viewers to focus on the visual transformation. The clock graphic and skin transformation are timed to the music. # Hooks Text overlay: 00:00–00:09 The power to turn back time / 00:00–00:09 The LYMA Laser PRO / 00:00–00:09 CLINIC GRADE COLD LASER Visual: 00:00–00:02: Extreme close-up of wrinkled skin on a light beige background. A white clock graphic is overlaid on the skin, with the clock hands moving forward. The text "BEFORE" is visible below the skin image. Below that is the LYMA logo and the text "The power to turn back time" and "The LYMA Laser PRO CLINIC GRADE COLD LASER". To the right of the text is the LYMA Laser PRO product. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of aging skin and the desire to reduce wrinkles and improve skin texture. The visual of wrinkled skin at the beginning of the ad signals this frustration. # Value propositions - The power to turn back time: Connects the product's features to the desired outcome of youthful skin. - Clinic-grade results at home: Offers professional-level skincare without the need for in-office treatments. # Benefits - Visibly reduces wrinkles - Improves skin texture - Turns back time # Features - Clinic-grade cold laser - Designed for home use # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits through visual demonstrations and text overlays. # Storyline - 00:00–00:02 The ad opens with a close-up of wrinkled skin, overlaid with a clock graphic, indicating the concept of aging and time. - 00:02–00:09 The clock hands move backward, transitioning to a smoother skin texture, visually representing the product's ability to reverse the signs of aging.

# Ad summary This ad features the LYMA laser, highlighting its anti-aging benefits and endorsement by a plastic surgeon. # Brand positioning LYMA positions itself as a leader in the science of youth, offering advanced skincare technology. The brand emphasizes scientific validation and professional endorsement, appealing to consumers who value expertise and innovation in their anti-aging solutions. LYMA aims to occupy the space of high-end, technologically advanced skincare, differentiating itself through its focus on laser technology and medical professional backing. # Product The featured product is the LYMA laser, an anti-aging device designed for home use. It is presented as a cutting-edge solution for combating the signs of aging. The device is endorsed by Dr. Graeme Glass, a plastic surgeon, adding credibility to its claims. The ad highlights the LYMA laser as "The Anti-Aging Mic Drop," suggesting it is a definitive and impactful solution. The product's design features a sleek, modern aesthetic with a visible red light emission, emphasizing its technological nature. # Visual style The ad features a clean and modern visual style with a focus on the product's technological aspects. The use of a light gray background with a grid pattern creates a sense of precision and scientific rigor. The soft lighting and close-up shot of the LYMA laser highlight its sleek design and advanced technology. The overall aesthetic is polished and professional, conveying a sense of high-end skincare. # Hooks Headline: "The Anti-Aging Mic Drop" # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a frustration with ineffective or underwhelming anti-aging treatments, suggesting that many products on the market fail to deliver significant results. The phrase "The Anti-Aging Mic Drop" suggests that this product is the final, definitive solution to this problem. # Value propositions - The LYMA laser is presented as a definitive anti-aging solution, endorsed by a medical professional, suggesting it offers superior results compared to other products. # Benefits - Definitive anti-aging solution # Features - Anti-aging laser technology - Endorsed by a plastic surgeon # Call to action None used. # Social proof - "The Anti-Aging Mic Drop" – Dr. Graeme Glass MD PhD FRCS, Plastic Surgeon # Point of view - Brand: The brand name and tagline, "LYMA The Science of Youth," establish the brand's identity and focus. - External source: The quote from Dr. Graeme Glass, "The Anti-Aging Mic Drop," provides an expert endorsement of the product. - Brand: The close-up visual of the LYMA laser showcases the product's design and technology. # Storyline - The ad opens with the brand name LYMA and the tagline "The Science of Youth," immediately establishing the brand's focus on advanced anti-aging solutions. This sets the stage for a technologically driven approach to skincare, told from the brand's perspective. - Next, the ad presents a quote, "The Anti-Aging Mic Drop," attributed to Dr. Graeme Glass, a plastic surgeon. This serves as a strong endorsement, positioning the product as a definitive solution in the anti-aging market. The audience experiences this through the lens of an external expert. - The ad concludes with a close-up visual of the LYMA laser, highlighting its design and technology. This reinforces the product's advanced nature and invites the viewer to consider its potential benefits, told from the brand's perspective.

# Ad summary This ad highlights the LYMA Laser Pro and the brand's positioning as the science of youth. The ad speaks to the customer and acknowledges that they have chosen to fight back against time and desire to look younger, and questions if LYMA Laser can actually change your skin. It presents results and before/after photos, then describes the science behind the product and suggests to the customer that they can take back their youth. # Brand positioning LYMA aims to position itself as a revolutionary force in the beauty and wellness industry, particularly in the anti-aging sector. It aligns with a lifestyle that values science-backed results over traditional beauty norms. LYMA sets itself apart by emphasizing its medical-grade, cold laser technology as an alternative to invasive or painful procedures. This positioning is both functional, focusing on the device's performance and technological superiority, and emotional, empowering customers to reclaim their youth. # Product The product is the LYMA Laser PRO, a powerful, medical-grade cold laser device engineered to switch skin into youth mode. It is presented as an alternative to painful beauty treatments. The device is described as having three times the laser in one device, which is bigger, faster, and designed to transform skin. The laser uses 1450mW near-infrared continuous cold laser beam and has been shown in studies to create a 74-100% increase in skin elasticity in 30 days, and is supported by 5 Acclaimed Peer-Reviewed Papers. # Visual style The ad has a hybrid aesthetic of a polished commercial and some UGC elements. There are quick cuts and the text is timed to the music beat. # Hooks Spoken: Female 1: You chose not to let time win. Text overlay: LYMA / The Science of Youth Visual: 00:00–00:02: Against a white background, there is a black geometric figure, with a black dot in the center and small black dots around the center point. The text LYMA appears above the text The Science of Youth. The perspective is at eye level. / 00:02–00:03: Cut to an eye-level view of a round wall clock with white face and black numerals and hands. The clock’s hands read approximately 12:20. # Funnel stage Middle of funnel (Consideration) # Pain points The customer has the frustration that transformation has to hurt, and desires to turn back time and regain the skin they had in their youth. # Value propositions - LYMA laser can transform your skin. - LYMA shows you can believe transformation had to hurt. - LYMA can bring back the skin you had in your youth. # Benefits - Transforms skin - Science of youth # Features - Powerful, medical-grade cold laser technology - Engineered to switch skin into youth mode - Three times the laser in one device - 1450mW near-infrared continuous cold laser beam at - 74-100% increase in skin elasticity in 30 days - 5 Acclaimed Peer-Reviewed Papers # Call to action None used. # Social proof - “Revolutionary” - Forbes # Point of view - Brand 100% – The ad is told from the official voice of the brand by making product claims, displaying results and communicating what the brand believes. # Storyline - 00:00–00:03 The ad begins with the brand name on screen, then suggests the viewer has chosen not to let time win, speaking to the viewers desire to stay young. - 00:04–00:06 The ad continues, suggesting that the viewer wanted to fight back against time. This continues the narrative that the viewer is seeking to find ways to look young. - 00:07–00:10 The ad relays that the viewer wanted to look younger, further highlighting their desire to turn back time. - 00:11–00:13 The ad states that the brand has made the viewers desire happen. This highlights the brand as a solution to anti-aging. - 00:13–00:20 The ad questions if the LYMA laser could actually change your skin. This is intended to pique viewer interest. - 00:21–00:24 The ad relays that the brand showed the customer results they could not unsee, showing the positive effects of the LYMA laser on skin. - 00:26–00:30 The ad relays the customer believed that transformation had to hurt, and shows the LYMA laser is not painful. - 00:31–00:33 The ad states that the brand has proved it doesn't have to hurt. This challenges conventional beliefs about beauty treatments and sets the brand apart. - 00:33–00:39 The ad relays that the customer wanted the skin they had in their youth and the brand has brought it back. This reinforces that the LYMA laser can help users regain the skin they had when they were young. - 00:40–00:44 The ad relays that the customer called it a miracle, but the brand calls it science, connecting the idea that it is fact-based. - 00:44–00:51 The ad states that this is the moment you decide youth isn't something you lose. It's something you claim, encouraging the customer to make the decision to use the LYMA laser. - 00:51–00:57 The ad ends with the brand name on the screen.

# Ad summary This ad demonstrates the LYMA Laser PRO, a clinic-grade cold laser, and its ability to turn back time on aging skin. The ad features a before and after shot of an arm with wrinkles, and then shows the arm after using the LYMA Laser PRO, with visibly reduced wrinkles. # Brand positioning LYMA is presented as a high-end, luxury brand offering advanced skincare technology for at-home use. The brand aims to occupy the space of providing clinic-grade treatments without the need for professional visits. LYMA positions itself as a solution for those seeking to reverse the signs of aging, offering a functional benefit of turning back time. The brand aligns with values of innovation, effectiveness, and accessibility to advanced skincare, pushing against the norms of traditional skincare that may not offer such dramatic results. # Product The LYMA Laser PRO is a clinic-grade cold laser designed for at-home use. It is presented as a device that can "turn back time" by visibly reducing wrinkles. The product is for individuals concerned with aging skin and seeking a non-invasive solution to improve skin appearance. The key selling point is its ability to deliver clinic-grade results in the comfort of one's home. The ad addresses the barrier of accessibility to professional treatments by offering a convenient and effective alternative. # Visual style The ad has a polished, high-end aesthetic with a clean and minimalist design. The editing style is static, with no cuts or transitions. The production quality is high, giving it a commercial feel. The pacing is slow and deliberate, emphasizing the product and its benefits. # Hooks Text overlay: 00:00–00:09 LYMA / 00:00–00:09 The power to turn back time / 00:00–00:09 THE LYMA Laser PRO / 00:00–00:09 CLINIC GRADE COLD LASER Visual: 00:00–00:09 The shot is a split-screen before and after of an arm. The 'before' side shows an arm with visible wrinkles, while the 'after' side shows the same arm with visibly reduced wrinkles. A clock graphic is overlaid on the arm, with the hands moving backward. Below the arm is the LYMA Laser PRO product. The background is a plain white. The arm is light-skinned. The camera is stationary and the framing is a medium shot. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of aging skin and the desire to reverse the signs of aging. The visual of the wrinkled arm in the 'before' shot signals this frustration. # Value propositions - Clinic grade cold laser for at-home use - Turn back time on aging skin # Benefits - The power to turn back time # Features - Clinic grade cold laser # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:09 00:00–00:09 The ad opens with a before and after shot of an arm with wrinkles. The 'before' shot shows an arm with visible wrinkles, while the 'after' shot shows the same arm with visibly reduced wrinkles. A clock graphic is overlaid on the arm, with the hands moving backward. This is intended to convey the message that the product can reverse the signs of aging. The perspective is from the brand, showcasing the product's effectiveness. The tone is serious and scientific, emphasizing the product's capabilities.

# Ad summary This ad showcases the LYMA Laser PRO, highlighting its ability to change skin age. It features before-and-after visuals of skin texture and demonstrates the product's application on the arm. # Brand positioning LYMA is presented as a high-end, technologically advanced skincare brand focused on reversing the signs of aging. The brand positions itself as a provider of cutting-edge solutions, emphasizing scientific innovation and visible results. LYMA aims to occupy the space of luxury skincare that delivers tangible improvements, appealing to consumers who value effective, science-backed treatments. The brand aligns with a lifestyle of investing in advanced beauty solutions and pushes against the norms of accepting aging as inevitable, instead offering the 'power to change your skin age'. # Product The LYMA Laser PRO is a handheld skincare device designed to reverse the signs of aging. It features a sleek, cylindrical design with a red light emission at the base. The device is used by applying it directly to the skin, as demonstrated on an arm. The LYMA Laser PRO is presented as having 'the power to change your skin age,' suggesting it can rejuvenate and improve skin appearance. The ad addresses the purchase barrier of aging skin by offering a technological solution to combat and reverse these effects. # Visual style The ad has a polished, high-end commercial aesthetic with a focus on clean visuals and clear messaging. The editing style is smooth with static shots and slow transitions. The production quality is high, supporting the brand's positioning as a luxury skincare provider. The pacing is consistent and slow, allowing viewers to focus on the product and its benefits. The cuts and text are timed to the music, creating a cohesive audio-visual experience. # Hooks Text overlay: 00:00–00:14 LYMA / 00:00–00:03 Your biology Visual: 00:00–00:03: A close-up shot of the inner arm of a light-skinned person wearing a black tank top. The skin is wrinkled and shows signs of aging. The background is a plain light gray. The brand name 'LYMA' is displayed in white, sans-serif font above the arm. Below, the text 'Your biology' is shown in white, sans-serif font on a black background. The camera is stationary, providing a clear view of the skin's texture. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of aging skin, specifically the appearance of wrinkles and loss of youthful texture. # Value propositions - The LYMA Laser PRO offers 'the power to change your skin age,' combining advanced laser technology with a promise of visible rejuvenation. # Benefits - The power to change your skin age # Features - Laser technology # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the problem, solution, and product benefits. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a close-up of an arm showing wrinkled skin. The brand name LYMA is displayed above the arm, and the text 'Your biology' appears below. This moment is intended to highlight the problem of aging skin and introduce the brand as a potential solution. The perspective is from the brand, showcasing the issue they aim to address, with a serious and clinical tone. - 00:03–00:08 00:03–00:08: The scene transitions to a hand holding the LYMA Laser PRO and applying it to an arm. The text 'Our Technology' appears above. This moment introduces the product as the brand's solution to aging skin. The perspective is from the brand, demonstrating the product in action, with a focus on its technological aspect. - 00:08–00:14 00:08–00:14: The ad shows a close-up of the LYMA Laser PRO against a black background. The text 'The LYMA Laser PRO. The power to change your skin age' appears. This moment emphasizes the product's name and its key benefit. The perspective is from the brand, highlighting the product's capabilities, with a confident and declarative tone.

# Ad summary This ad features a before and after image of a woman's face, highlighting the improvement in skin elasticity after 30 days of using the LYMA product. The ad emphasizes the clinical trial results and the product's ability to improve skin firmness. # Brand positioning LYMA is presented as a brand focused on scientifically-backed skincare solutions. The brand emphasizes clinical trials and measurable results, positioning itself as a provider of advanced skincare technology. The focus on skin elasticity and firmness suggests a target audience concerned with anti-aging and skin health. LYMA aims to occupy a space in the consumer's mind as a reliable, research-driven brand that delivers tangible improvements in skin quality, pushing against the norms of unsubstantiated claims often found in the beauty industry. # Product The featured product is a LYMA skincare device designed to improve skin elasticity and firmness. The device is shown as a sleek, cylindrical tool with a black body and a transparent base. The ad highlights that using the product results in a "103% increase in skin elasticity in 30 days," as measured by an independent clinical trial using a Cutometer dual MPA 580. The product is for individuals seeking to enhance their skin's ability to deform and return to its original shape, addressing concerns about aging and loss of skin firmness. The ad emphasizes the scientific validation of the product's effectiveness, making it worth trying for those who value evidence-based skincare. # Visual style The ad has a clean and clinical aesthetic, emphasizing the scientific nature of the product. The before-and-after format is straightforward and direct, with a focus on showcasing tangible results. The color palette is soft and muted, with light pink and neutral tones dominating the composition. The production quality appears high, with well-lit and retouched images. # Hooks Headline: 103% increase in skin elasticity in 30 days* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of decreased skin elasticity and firmness, which is a common concern as people age. # Value propositions - Achieve a 103% increase in skin elasticity in 30 days with a scientifically validated device. # Benefits - 103% increase in skin elasticity in 30 days # Features - Independent clinical trial measured by Cutometer dual MPA 580-a device used to measure skin elasticity and firmness by assessing the skin's ability to deform and return to its original shape. # Call to action None used. # Social proof - *Independent clinical trial measured by Cutometer dual MPA 580-a device used to measure skin elasticity and firmness by assessing the skin's ability to deform and return to its original shape. # Point of view - Customer: The before-and-after image shows the potential results of using the product, allowing the viewer to imagine the positive impact on their own skin. - Brand: The statistic and clinical trial information provide scientific validation for the product's claims, building trust and credibility. - Brand: The product visual reinforces the brand's solution to the problem of decreased skin elasticity. # Storyline - The ad begins by presenting a before-and-after comparison of a woman's face, showcasing the visible difference in skin elasticity. This is intended to immediately capture attention and demonstrate the product's potential impact from the customer's perspective. - Next, the ad highlights the statistic of "103% increase in skin elasticity in 30 days," supported by an independent clinical trial. This is told from the brand's perspective, aiming to build credibility and trust by providing scientific evidence of the product's effectiveness. - The ad concludes with a visual of the LYMA device itself, positioned next to the claim. This is from the brand's perspective, reinforcing the product as the solution to the problem of decreased skin elasticity.