How Le Labo Fragrances Advertises on Meta

# Ad summary This ad showcases Le Labo's Santal 33 perfume. The ad features a hand placing the perfume bottle on a tray with other Le Labo perfumes. The ad then transitions to the brand's logo. # Brand positioning Le Labo is presented as a luxury fragrance brand with a focus on craftsmanship and personalization. The brand emphasizes its origins in Grasse, France, and New York, positioning itself as a blend of traditional perfumery and modern urban style. The brand's minimalist aesthetic and emphasis on individual customization suggest a desire to stand apart from mass-market fragrances, appealing to consumers who value uniqueness and quality. # Product The featured product is Le Labo's Santal 33 perfume, a fragrance presented in a clear glass bottle with a minimalist label. The label includes details such as the volume (100ml), concentration (eau de parfum), and a space for personalization with the location and name of the customer. The perfume is marketed as a natural spray. The ad focuses on the product's visual presentation and brand association, highlighting its exclusivity and customizable nature. # Visual style The ad has a minimalist and clean aesthetic, with soft lighting and a focus on product presentation. The editing is simple, with a zoom and a fade transition. The production quality appears polished, aligning with the brand's luxury positioning. The pacing is slow and deliberate, emphasizing the brand's sophistication. # Hooks Visual: 00:00–00:02: A close-up shot shows a hand with neutral nail polish placing a bottle of Le Labo Santal 33 perfume on a dark gray tray. The background is blurred, but other Le Labo perfume bottles are visible, including "Baie 19" and "Rose 31". The lighting is soft and diffused, highlighting the textures of the bottles and tray. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Personalization: The label includes space for the location and name of the customer, offering a personalized touch. # Features - Eau de parfum - Natural spray / vaporisateur - 100ml 3.4 FL.OZ.LIQ. # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its product and logo. # Storyline - 00:00–00:02 A hand places a bottle of Le Labo Santal 33 perfume on a tray among other Le Labo fragrances. - 00:02–00:03 The camera zooms in slightly on the Santal 33 bottle, focusing on its label and minimalist design. - 00:03–00:05 The screen fades to black, transitioning to the Le Labo logo.

# Ad summary This ad showcases Le Labo's Discovery Set, emphasizing its unique packaging and artisanal presentation. The video features a person carefully arranging the products, highlighting the brand's attention to detail and commitment to quality. # Brand positioning Le Labo is presented as a high-end, artisanal perfumery brand that values craftsmanship and attention to detail. The brand aims to occupy a space in the consumer's mind as a provider of unique, carefully crafted fragrances. The brand aligns with a lifestyle that appreciates quality, simplicity, and understated luxury. Le Labo pushes against the norms of mass-produced fragrances, emphasizing its commitment to fine perfumery and unique presentation. The brand positioning is both functional, focusing on the quality of the ingredients, and emotional, appealing to the consumer's desire for unique and luxurious experiences. # Product The featured product is the Le Labo Discovery Set, which includes a selection of the brand's fragrances in smaller sizes. The set is designed for customers who want to explore multiple scents before committing to a full-size bottle. The packaging is simple yet elegant, with a focus on natural materials and minimalist design. The USPs include the ability to sample a variety of high-quality fragrances and the brand's commitment to artisanal craftsmanship. The ad addresses the purchase barrier of committing to a single fragrance by offering a discovery set. The ad tells the viewer that this product is worth trying because it allows them to experience a range of luxurious scents and find their perfect match. # Visual style The ad has a polished, minimalist aesthetic with a focus on natural light and muted tones. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving the ad a sophisticated and understated feel. The pacing is slow and deliberate, emphasizing the care and attention to detail associated with the brand. # Hooks Text overlay: LE LABO™ / GRASSE - NEW YORK Visual: 00:00–00:05: A person with long brown hair pulled back, wearing a light gray long-sleeved shirt and a tan apron, places two Le Labo Discovery Sets on a weathered wooden surface. The background shows the interior of a store with a window displaying the brand's name and address. Two wooden Christmas tree decorations flank the boxes. The camera is stationary, providing a medium shot of the scene. The lighting is natural, creating a soft, muted tone. The products are the main focus, with the person's hands carefully arranging them. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the purchase barrier of committing to a single fragrance without knowing if you'll like it. # Value propositions - The Discovery Set allows you to sample a variety of high-quality fragrances before committing to a full-size bottle. - The unique packaging and artisanal presentation enhance the overall experience of the product. # Benefits - Explore multiple scents - Experience high-quality fragrances - Discover your perfect match # Features - Le Labo Discovery Set - Unique packaging - Artisanal presentation # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its unique presentation. # Storyline - 00:00–00:11 A person places two Le Labo Discovery Sets and a wrapped gift on a weathered wooden surface in front of a window. - 00:00–00:11 The message is to showcase the product and its unique presentation, emphasizing the brand's attention to detail. The perspective is from an external observer, capturing the scene in a neutral, observational manner. The tone is calm and deliberate, highlighting the care taken in presenting the products. - 00:11–00:15 The person walks away, leaving the products on display. - 00:11–00:15 This action reinforces the idea that the products are ready for purchase or display, inviting the viewer to consider them. The perspective remains external, maintaining a focus on the overall presentation. The tone is understated, allowing the products to speak for themselves.

# Ad summary This ad showcases Le Labo's Another 13 perfuming body lotion and shower gel. The ad features a person demonstrating the use of the body lotion. # Brand positioning Le Labo is presented as a luxury fragrance and body care brand with a focus on high-quality ingredients and unique scents. The brand emphasizes a sensory experience, suggesting that its products are designed to leave a lasting impression. Le Labo positions itself as a brand that elevates everyday routines into moments of indulgence and personal expression. The brand's products are presented as a way to enhance one's personal scent and leave a memorable impression on others. # Product The ad features Le Labo's Another 13 perfuming body lotion and shower gel. The body lotion is described as enriched with shea butter, avocado oil, and sweet almond oil, designed to soften and soothe the skin. The shower gel is described as a perfuming shower gel enriched with vitamin and aloe. The products are presented as part of a luxurious self-care routine, emphasizing the sensory experience and the lasting impression of the Another 13 fragrance. The ad highlights the moisturizing and skin-softening benefits of the body lotion, as well as the gentle cleansing properties of the shower gel. # Visual style The ad has a minimalist and sophisticated aesthetic, with soft lighting and a muted color palette. The editing is smooth, with static shots and slow zooms. The production quality is high, giving the ad a polished and luxurious feel. The pacing is slow and deliberate, creating a sense of calm and indulgence. # Hooks Visual: 00:00–00:01: Close-up shot of two Le Labo bottles, one with a pump (body lotion) and one without (shower gel), on a dark countertop. The background is blurred, with a hint of a white tiled wall. The lighting is soft and diffused, highlighting the product labels. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The body lotion is enriched with shea butter, avocado oil, and sweet almond oil, designed to soften and soothe the skin. - The shower gel is enriched with vitamin and aloe, designed to only cleanse the body. # Benefits - Softens and soothes your skin - Have someone solely apply it on you - Only cleans the body # Features - Body lotion enriched with shea butter, avocado oil, and sweet almond oil - Perfuming body lotion - Perfuming shower gel enriched with vitamin and aloe # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:01 The ad opens with a close-up of the Le Labo Another 13 body lotion and shower gel on a dark surface. - 00:01–00:05 00:01–00:05: A person's hands reach for the body lotion. They pump a small amount of lotion onto their finger. The focus is on the product and its application. - 00:05–00:08 00:05–00:08: The person rubs the lotion into their hands, demonstrating its texture and absorption. The setting is a minimalist kitchen with white tiled walls and dark countertops. The perspective is from a third-person view, focusing on the person's hands and the product. - 00:08–00:10 00:08–00:10: The ad returns to a close-up of the Le Labo Another 13 body lotion and shower gel on a dark surface. - 00:10–00:13 00:10–00:13: The ad shows the Le Labo logo.

# Ad summary The ad showcases the Le Labo Santal 26 scented candle through a detailed unboxing and presentation, emphasizing the brand's attention to detail and the candle's unique preparation. # Brand positioning Le Labo is presented as a high-end, artisanal fragrance brand that values craftsmanship and personalization. The brand aims to occupy a space of understated luxury, focusing on the sensory experience and unique preparation of its products. The brand aligns with a lifestyle that appreciates fine details and quality, pushing against mass-produced, generic fragrance options. The brand positioning is both functional, highlighting the quality of ingredients and careful preparation, and emotional, appealing to consumers who seek a sophisticated and personalized sensory experience. # Product The featured product is the Le Labo Santal 26 scented candle, presented as a handcrafted item with a focus on unique preparation. The candle is housed in a clear glass container with a minimalist label, emphasizing its artisanal nature. The ad highlights the candle's packaging, including a kraft box with a personalized label indicating the location and date of preparation, as well as a muslin drawstring bag. The candle is for individuals who appreciate fine fragrances and the ritual of lighting a candle to enhance their environment. The ad addresses purchase barriers by showcasing the care and attention to detail that goes into each candle, suggesting a premium experience worth the investment. # Visual style The ad has a polished, minimalist aesthetic with a focus on natural light and textures. The editing style is smooth with static shots and slow transitions, creating a sense of calm and luxury. The production quality is high, giving a commercial feel that supports the brand's premium positioning. The pacing is slow and deliberate, emphasizing the ritualistic aspect of the product presentation. # Hooks Text overlay: SANTAL 26 Visual: 00:00–00:02: A pair of hands with fair skin and short nails holds a clear glass candle jar with a white candle inside. The label reads "SANTAL 26" along with other text. The background is a dark, matte surface. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The personalized label adds a unique touch, making each candle feel special and custom-made. - The kraft box and muslin bag enhance the unboxing experience, adding value through presentation. # Benefits - Unique and sophisticated fragrance - Artisanal quality - Personalized touch - Enhanced sensory experience # Features - SANTAL 26 scented candle - Handcrafted - Personalized label with location and date of preparation - Packaged in a kraft box and muslin drawstring bag # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its packaging in a deliberate and stylized manner. # Storyline - 00:00–00:02 The ad begins with a close-up of hands holding a Le Labo Santal 26 candle, rotating it to display the label. This is intended to draw the viewer in with a focus on the product itself. - 00:02–00:04 The hands are shown placing the candle back into its kraft box. This action conveys the care taken in packaging the product. - 00:04–00:08 The box is closed, and a personalized label is smoothed onto it. This emphasizes the brand's attention to detail and the unique preparation of each candle. - 00:08–00:11 The box is then placed inside a muslin drawstring bag. This adds another layer to the unboxing experience, highlighting the brand's commitment to presentation. - 00:11–00:15 The bag is displayed against a backdrop of white subway tiles and small fragrance bottles. This provides context, suggesting a retail or workshop setting. - 00:15–00:17 Finally, a smaller bag is placed next to the larger one, showcasing the range of sizes available. This reinforces the brand's product line and options for the customer.

# Ad summary This ad showcases the Le Labo Discovery Set, featuring a person unboxing the set and displaying the Eucalyptus scent. # Brand positioning Le Labo is presented as a high-end fragrance brand with a focus on craftsmanship and quality. The brand aims to occupy a space in the consumer's mind as a purveyor of unique and sophisticated scents. The brand aligns with a lifestyle of understated luxury and appreciation for fine details. Le Labo pushes against the norms of mass-produced fragrances by emphasizing the artisanal nature of its products. The brand positioning is both functional (high-quality ingredients, unique scent profiles) and emotional (sophistication, exclusivity). # Product The featured product is the Le Labo Discovery Set, which includes a collection of small perfume vials. The ad specifically highlights the Eucalyptus scent, showcasing its packaging and presentation. The product is for individuals who appreciate fine fragrances and seek a unique scent experience. The ad addresses the purchase barrier of committing to a full-size bottle by offering a discovery set, allowing customers to sample multiple scents before making a larger purchase. The ad conveys that this product is worth trying for its artisanal quality and unique scent profile. # Visual style The ad has a minimalist and industrial aesthetic. The editing style is simple with static shots and smooth transitions. The production quality has a polished commercial feel, supporting the brand's high-end image. The pacing is slow and deliberate, emphasizing the product's details. # Hooks Visual: 00:00–00:01: Close-up shot of hands opening a brown cardboard box labeled "LE LABO" and "DISCOVERY SET" on a stainless steel surface. The person is wearing a brown apron. The lighting is dim and industrial. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the hesitation of purchasing a full-size perfume without knowing if you'll like the scent. This is signaled by the product being a discovery set. # Value propositions - The Discovery Set allows you to explore a range of Le Labo scents before committing to a full-size bottle. # Benefits - Opportunity to sample multiple scents - Unique and sophisticated fragrance experience # Features - Discovery Set - Eucalyptus scent # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of someone unboxing and showcasing the product, creating a user-generated content feel. # Storyline - 00:00–00:01.5000000000000002 The ad begins with a close-up of hands opening a Le Labo Discovery Set box. - 00:01.5000000000000002–00:02 The box is opened to reveal small perfume vials inside. - 00:02–00:04 A hand picks up one of the vials, specifically the Eucalyptus scent. - 00:05–00:07 The vial is placed on a surface, showcasing the product's label and design.

# Ad summary This ad showcases the Le Labo Discovery Set, featuring three of their popular fragrances in small bottles. The ad focuses on the unboxing and presentation of the set, highlighting the minimalist aesthetic and the individual bottles. # Brand positioning Le Labo is presented as a high-end fragrance brand with a minimalist and apothecary-inspired aesthetic. The brand emphasizes craftsmanship and quality ingredients, positioning itself as a purveyor of unique and sophisticated scents. The brand aligns with a lifestyle that values understated luxury and individuality, pushing against mass-market fragrance norms by focusing on niche scents and a personalized experience. The brand positioning is both functional, highlighting the quality of the ingredients, and emotional, appealing to consumers who seek a unique and sophisticated sensory experience. # Product The featured product is the Le Labo Discovery Set, which includes three 0.17 fl oz bottles of the brand's popular fragrances: Another 13, Santal 33, and Noir 29. The set is designed for fragrance enthusiasts who want to explore different scents before committing to a full-size bottle. The bottles have a minimalist design with a simple label displaying the fragrance name and basic information. The set addresses the purchase barrier of committing to a single fragrance by offering a variety of options to sample. The ad emphasizes the opportunity to experience multiple Le Labo scents in a convenient and accessible format. # Visual style The ad has a minimalist and clean aesthetic with a focus on product presentation. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a high-end commercial feel. The pacing is slow and deliberate, emphasizing the luxury and sophistication of the brand. # Hooks Visual: 00:00–00:03 A pair of hands opens a small, brown cardboard box labeled "LE LABO DISCOVERY SET" on a dark gray surface. The hands are light-skinned and wearing a gray long-sleeved shirt. The box contains three small perfume bottles. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty of choosing a fragrance without trying it first. # Value propositions - Experience a variety of Le Labo's popular fragrances in a single set. - Sample different scents before committing to a full-size purchase. # Benefits - Opportunity to experience multiple Le Labo scents - Convenient and accessible format - Explore different scents before committing to a full-size bottle # Features - Discovery Set - Includes Another 13, Santal 33, and Noir 29 - 0.17 fl oz bottles # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:03 00:00–00:03 A pair of hands opens a small, brown cardboard box labeled "LE LABO DISCOVERY SET." - 00:03–00:05 00:03–00:05 The person removes one of the small perfume bottles from the box and places it on a counter. - 00:05–00:09 00:05–00:09 The person removes the remaining perfume bottles from the box and places them on a table. - 00:09–00:12 00:09–00:12 The person arranges the three perfume bottles on the table.

# Ad summary This ad showcases the Le Labo Discovery Set, featuring three of their popular fragrances: Another 13, Santal 33, and Noir 29. The ad focuses on the unboxing and presentation of the set, highlighting the minimalist aesthetic and the brand's attention to detail. # Brand positioning Le Labo is presented as a high-end, artisanal fragrance brand with a focus on simplicity and quality. The brand emphasizes a minimalist aesthetic, evident in the packaging and product design. Le Labo positions itself as a brand that values craftsmanship and unique scent profiles, appealing to consumers who seek sophisticated and understated luxury. The brand aligns with a lifestyle that appreciates subtlety and individuality, pushing against the norms of mass-produced, heavily marketed fragrances. # Product The featured product is the Le Labo Discovery Set, which includes three 5ml perfume spray vials: Another 13, Santal 33, and Noir 29. Another 13 is described on the bottle as a "eau de parfum AL spray." Santal 33 is described as a "eau de parfum spray." Noir 29 is described as a "eau de parfum AL spray." The set is designed for fragrance enthusiasts who want to explore different scents before committing to a full-size bottle. The minimalist packaging and small vial sizes suggest a focus on portability and sampling. The ad addresses the purchase barrier of uncertainty by offering a curated selection of popular fragrances in a convenient trial size. # Visual style The ad has a minimalist and sophisticated aesthetic, with a focus on clean lines and muted colors. The editing style is simple, with static shots and smooth transitions. The production quality is polished, creating a sense of understated luxury. The pacing is slow and deliberate, emphasizing the brand's attention to detail. The audio-visual sync is subtle, with the music complementing the visuals without being overly intrusive. # Hooks Text overlay: 00:00–00:03: LE LABO (on box) / 00:00–00:03: DISCOVERY SET (on box) Visual: 00:00–00:03: Close-up shot of a pair of hands opening a small, brown cardboard box on a dark surface. The box is labeled "LE LABO" and "DISCOVERY SET." The hands are fair-skinned and wearing a gray long-sleeved shirt. The box contains three small perfume vials with white labels and black caps. # Funnel stage Middle of funnel (Consideration) # Pain points Uncertainty when purchasing full-size fragrances without prior testing. # Value propositions - Experience a curated selection of Le Labo's popular fragrances in a convenient trial size. - Discover your signature scent with the Discovery Set. # Benefits - Opportunity to sample multiple fragrances - Portable size for on-the-go use - Introduction to Le Labo's fragrance collection # Features - Discovery Set - 5 ml - 0.17 FL. OZ. (per vial) - Eau de parfum spray # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the brand's product and aesthetic through a controlled, visually focused presentation. # Storyline - 00:00–00:03 00:00–00:03: A pair of hands opens a small, brown cardboard box labeled "LE LABO" and "DISCOVERY SET." The box contains three small perfume vials. - 00:03–00:05 00:03–00:05: One of the perfume vials is removed from the box and placed on a dark countertop. The box remains open in the background. - 00:05–00:08 00:05–00:08: The hand returns to the box and removes a second perfume vial, placing it next to the first one on the countertop. - 00:08–00:12 00:08–00:12: The camera zooms in to showcase the three perfume vials lined up on the dark countertop. The labels on the vials are visible, identifying the fragrances as "ANOTHER 13," "SANTAL 33," and "NOIR 29."

# Ad summary This ad shows a person unboxing a small bottle of Le Labo Eucalyptus perfume. # Brand positioning Le Labo is presented as a luxury fragrance brand with a focus on simplicity and natural ingredients. The brand's positioning is minimalist and sophisticated, emphasizing the quality and purity of its scents. The brand aligns with a lifestyle that values understated elegance and a connection to nature, as suggested by the focus on a single ingredient, eucalyptus. Le Labo pushes against the norm of mass-produced, overly-packaged perfumes by highlighting the essential elements of fragrance creation. The brand positioning is both functional, in terms of ingredient quality, and emotional, appealing to a desire for authenticity and refined taste. # Product The featured product is Le Labo's Eucalyptus perfume, presented in a small, clear glass bottle with a black cap and a minimalist label. The label includes the word "EUCALYPTUS" in a simple sans-serif font, along with the volume "/ 0.17 FL.OZ." and the phrase "fine parfum / natural spray." The product is for individuals who appreciate high-quality, natural fragrances with a focus on single-note scents. The USP is the purity and simplicity of the eucalyptus fragrance, suggesting a refreshing and invigorating experience. The ad addresses the purchase barrier of uncertainty by showcasing the product's minimalist design and clear labeling, conveying transparency and quality. The ad tells the viewer that this product is worth trying for its unique, natural scent and luxurious simplicity. # Visual style The ad has a minimalist and understated aesthetic, with a focus on simplicity and natural elements. The editing style is smooth, with static shots and a slow zoom. The production quality is polished, giving a high-end commercial feel. The pacing is slow and deliberate, emphasizing the product's elegance. The audio-visual sync is subtle, with the music complementing the visuals. # Hooks Text overlay: 00:00–00:03: None used Visual: 00:00–00:01: A person wearing a brown apron opens a plain cardboard box on a dark brown surface. The camera is stationary and focused on the box. The lighting is dim, creating a muted tone. / 00:01–00:03: The person reaches into the box and pulls out a small bottle labeled "EUCALYPTUS". The background is blurred, showing other bottles. The camera zooms in slightly as the bottle is lifted. The lighting remains dim and focused on the product. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point of synthetic or artificial fragrances by highlighting the "natural spray" aspect of the product. This suggests a desire for more authentic and less processed scents. # Value propositions - Natural spray: Suggests a pure and eco-conscious product. - Fine parfum: Conveys a sense of luxury and high quality. # Benefits - Natural fragrance - Convenient spray application # Features - Eucalyptus fragrance - 0.17 FL.OZ. volume - Fine parfum - Natural spray # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the product and brand from a purely promotional perspective, showcasing the product and logo without any customer or expert testimonials. # Storyline - 00:00–00:01 00:00–00:01: A person wearing a brown apron opens a plain cardboard box on a dark brown surface. - 00:01–00:04 00:01–00:04: The person reaches into the box and pulls out a small bottle labeled "EUCALYPTUS". - 00:04–00:07 00:04–00:07: The bottle is placed on a gray surface, and the camera focuses on the label. - 00:07–00:10 00:07–00:10: The screen fades to black, and the Le Labo logo appears.

# Ad summary This ad showcases the Le Labo Santal 26 candle. The ad shows the candle being taken out of its packaging. # Brand positioning Le Labo is presented as a luxury brand specializing in fine perfumery, with a focus on craftsmanship and attention to detail. The brand is positioned as a manufacturer of high-end fragrances and candles, emphasizing its origins in Grasse and New York. The brand aligns with a lifestyle of sophistication and appreciation for quality, pushing against mass-produced, generic scents. The brand positioning is both functional, offering unique and carefully crafted scents, and emotional, appealing to consumers seeking a luxurious and sensory experience. # Product The featured product is the Santal 26 scented candle by Le Labo. It is a soy-based candle in a glass jar with a label that includes the brand name, scent name, and details about the candle's composition. The candle is packaged in a kraft box with a label that can be personalized. The candle is also placed inside a drawstring bag made of off-white canvas material. The ad highlights the candle's luxurious packaging and presentation, suggesting it is a premium product worth trying or buying for its sensory experience and aesthetic appeal. # Visual style The ad has a clean and minimalist aesthetic with a focus on product presentation and packaging. The editing style is smooth with static shots and slow transitions. The production quality is polished, giving a high-end commercial feel. The pacing is slow and deliberate, emphasizing the luxurious nature of the product. # Hooks Visual: 00:00–00:02 Close-up shot of a pair of hands holding a Le Labo Santal 26 candle in a clear glass jar with a white label. The background is a dark gray surface. The hands carefully place the candle into a brown cardboard box. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The luxurious packaging and presentation of the Santal 26 candle enhance the sensory experience and aesthetic appeal, making it a premium product worth buying. # Benefits - Luxurious packaging - Personalized label - Artisanal product - High-end fragrance # Features - Santal 26 scented candle - Soy-based candle - Glass jar - Kraft box packaging - Drawstring bag # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its packaging in a controlled and stylized manner. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a close-up of hands holding a Le Labo Santal 26 candle in a glass jar. The hands place the candle into a brown cardboard box. This moment introduces the product and its initial packaging, setting a tone of care and attention to detail. The perspective is from an observer, showing the action of packaging the candle. - 00:02–00:08 00:02–00:08 The hands close the box and then peel off a label with handwritten-style text, sticking it to the box. This action emphasizes the personalized and artisanal nature of the product. The perspective remains from an observer, focusing on the hands and the packaging process. - 00:08–00:17 00:08–00:17 The hands place the boxed candle into a drawstring bag with the Le Labo logo. Then, the hands place both a larger and smaller bag on a shelf. This reinforces the brand's identity and the product's luxurious presentation. The perspective is from an observer, showcasing the final packaging and placement of the product.

# Ad summary This ad showcases Le Labo's Another 13 perfuming body lotion and shower gel. The ad features a person applying the lotion to their hands. # Brand positioning Le Labo is presented as a luxury fragrance brand with a focus on perfuming body care products. The brand is positioned as high-end, with a minimalist aesthetic and a focus on sensory experience. The brand aligns with a lifestyle of sophistication and self-care, emphasizing the art of perfuming daily routines. Le Labo ignores category norms by focusing on simple, apothecary-style packaging and detailed ingredient lists, suggesting a commitment to quality and transparency. The brand positioning is both functional, highlighting the moisturizing and cleansing properties of the products, and emotional, emphasizing the sensory pleasure and personal connection to scent. # Product The ad features Le Labo's Another 13 perfuming body lotion and perfuming shower gel. The body lotion is described on the label as a lotion that enriches skin with shea butter, avocado oil, and sweet almond oil, leaving skin softer and smoother. The shower gel is described as a perfuming shower gel that cleanses and also perfumes the body. Both products share the Another 13 fragrance, creating a cohesive sensory experience. The USPs are the combination of high-quality ingredients and the unique Another 13 perfume, designed to elevate everyday body care into a luxurious ritual. The ad addresses the purchase barrier of fragrance commitment by offering these scents in body care formats, allowing customers to experience the perfume in a more subtle and integrated way. # Visual style The ad has a minimalist and clean aesthetic, with soft lighting and a focus on product detail. The editing style is simple, with static shots and smooth transitions. The production quality is polished, giving a high-end commercial feel. The pacing is slow and deliberate, emphasizing the sensory experience of the product. The cuts are timed to the music. # Hooks Visual: 00:00–00:01: A close-up shot of two Le Labo products, the 'Another 13' perfuming body lotion and shower gel, sitting on a dark, reflective surface. The background is blurred, with a hint of a gray wall. The bottles are dark amber glass with minimalist white labels. A person wearing a white long-sleeve shirt and a brown apron stands behind the products, slightly out of focus. The camera is stationary, providing a clear view of the products. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Another 13 fragrance is available in both body lotion and shower gel formats, allowing for a layered and immersive sensory experience. # Benefits - This body lotion perfumes, softens, and smoothes your skin, for a better experience, have someone apply it on you. - Perfuming shower gel cleanses and also perfumes the body # Features - Perfuming body lotion enriched with shea butter, avocado oil, and sweet almond oil - Perfuming shower gel # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its use. # Storyline - 00:00–00:01 The ad opens with a shot of the Le Labo Another 13 body lotion and shower gel on a dark surface. - 00:01–00:02 A person's hands come into frame, and they pick up the body lotion. - 00:02–00:05 The person pumps the lotion onto their hand. - 00:05–00:08 The person rubs the lotion into their hands. - 00:08–00:10 The ad returns to a shot of the Le Labo Another 13 body lotion and shower gel on a dark surface. - 00:11–00:13 The ad ends with the Le Labo logo.

# Ad summary This ad showcases the Le Labo brand and its candles. The ad begins with a series of shots of a city on a gloomy day. The ad then transitions to a person unlocking the door to a Le Labo store. The ad then shows a Le Labo employee helping a customer select a candle. # Brand positioning Le Labo is presented as a high-end, luxury brand of fine perfumery. The brand is positioned as being based in both Grasse and New York, suggesting a blend of traditional perfume-making techniques with a modern, urban sensibility. The brand aligns with a lifestyle of sophistication and appreciation for quality craftsmanship. The brand pushes against the norms of mass-produced fragrances, emphasizing a more artisanal and personalized experience. The brand positioning is both functional, in terms of offering unique and high-quality scents, and emotional, in terms of providing a luxurious and sensory experience. # Product The featured product is a candle from Le Labo. The candle is housed in a clear glass jar with a simple label. The ad shows the candles displayed under glass cloches, emphasizing their preciousness and exclusivity. The candles are presented as part of a curated selection, with a Le Labo employee assisting a customer in choosing the right scent. The ad addresses the purchase barrier of not being able to experience the scent before buying by showing the customer interacting with the product in-store, suggesting a personalized and sensory experience. # Visual style The ad has a minimalist and understated aesthetic. The color palette is muted, with a focus on grays, blacks, and whites. The editing is slow and deliberate, with long takes and smooth transitions. The production quality is high, with a focus on capturing the details of the Le Labo store and products. # Hooks Spoken: 00:22–00:24: Female 1: Mixing your testers soon, you know. Visual: 00:22–00:24: A shot of a Le Labo employee assisting a customer in selecting a candle. The employee is wearing an apron, and the customer is holding a candle under a glass cloche. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing its products and store environment. # Storyline - 00:00–00:04 The ad opens with a series of establishing shots of a city on a gloomy day. - 00:04–00:06 The ad then transitions to a shot of the Le Labo store exterior. - 00:06–00:09 A hand unlocks the door to the Le Labo store. - 00:09–00:12 The ad then shows the interior of the Le Labo store, with its minimalist design and curated selection of products. - 00:12–00:24 A Le Labo employee is shown assisting a customer in selecting a candle. - 00:24–00:28 The ad ends with the Le Labo logo.

# Ad summary This ad showcases the Le Labo Another 13 perfume. The ad features a person signing a Le Labo form, placing it in a box, and sealing the box. The ad concludes with the Le Labo logo. # Brand positioning Le Labo is presented as a luxury fragrance brand that emphasizes personalization and craftsmanship. The ad highlights the brand's attention to detail, showing the process of signing and packaging each order. The brand aligns with values of exclusivity and customization, offering a unique experience for customers who appreciate high-quality, artisanal products. Le Labo positions itself as a brand that pushes against mass-produced fragrances, focusing instead on creating a personal connection with each customer through its bespoke approach. # Product The featured product is Le Labo's Another 13 perfume, presented in a clear glass bottle with a minimalist label. The label includes details such as "eau de parfum," "natural spray / vaporisateur," and "Compounded: in your city." The ad emphasizes the personalized aspect of the product, showing a form being signed and placed inside the packaging, suggesting that each bottle is uniquely prepared for the customer. The perfume is for individuals who appreciate high-quality, artisanal fragrances and seek a personalized experience. The ad addresses purchase barriers by highlighting the brand's commitment to craftsmanship and attention to detail, making the product worth trying or buying for those who value exclusivity and customization. # Visual style The ad has a minimalist and sophisticated aesthetic with a focus on close-up shots and muted colors. The editing style is smooth with static shots and subtle transitions. The production quality is polished, giving it a high-end commercial feel. The pacing is slow and deliberate, emphasizing the attention to detail and craftsmanship. The audio-visual sync is subtle, with the music complementing the visuals. # Hooks Text overlay: ANOTHER 13 / 100ml e / 3.4 FL.OZ.LIQ. / eau de parfum Visual: 00:00–00:02: Close-up shot of a person's hands holding a clear glass bottle of Le Labo Another 13 perfume. The bottle is placed on a dark table. The background is blurred, showing other bottles and objects. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point of generic, mass-produced fragrances that lack a personal touch. The visual of signing and stamping the form suggests a unique, customized experience, contrasting with the impersonal nature of typical perfume purchases. # Value propositions - Personalized perfume compounded in your city - High-quality eau de parfum # Benefits - Personalized formulation - High-quality ingredients # Features - eau de parfum - natural spray / vaporisateur - Compounded: in your city - 100ml e / 3.4 FL.OZ.LIQ. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its unique preparation process. # Storyline - 00:00–00:02 The ad opens with a close-up of the Le Labo Another 13 perfume bottle being held and then placed on a table. - 00:02–00:05 The scene transitions to a person signing a Le Labo form with a pen. - 00:05–00:07 The signed form is then stamped with a metal stamper. - 00:07–00:09 The stamped form is placed inside a cardboard box. - 00:09–00:12 The box is sealed, and the signed form is shown again on top of the box. - 00:13–00:15 The ad concludes with the Le Labo logo displayed on a black background.

# Ad summary This ad shows a person unboxing a Le Labo Santal 33 perfume. The person removes the perfume from the box, then wraps the box in a cloth. # Brand positioning Le Labo is presented as a luxury fragrance brand with a focus on craftsmanship and unique presentation. The brand's packaging is simple and understated, with a focus on natural materials like cardboard and cloth. The brand's location is listed as Grasse - New York, suggesting a blend of French perfume tradition with modern New York style. The brand aims to occupy a space in the consumer's mind as a high-end, artisanal fragrance brand that values quality and attention to detail. # Product The product featured is Le Labo Santal 33 perfume. The perfume comes in a simple cardboard box with a label that includes the name of the fragrance, Santal 33, and other details. The box is wrapped in a cloth, which is tied with a knot. The ad focuses on the unboxing experience, highlighting the care and attention to detail that goes into the product's presentation. The ad implies that the perfume is a luxurious and special item, worth the effort of unwrapping and enjoying. # Visual style The ad has a minimalist aesthetic, with a focus on natural materials and muted colors. The editing is slow and deliberate, creating a sense of calm and luxury. # Hooks Visual: 00:00–00:08 A close-up shot of a pair of hands peeling a label off of a cardboard box. The box has the Le Labo logo on it, and the label has the name of the fragrance, Santal 33. The background is a dark gray surface. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The unique packaging and unboxing experience add to the overall value of the product. # Benefits - Luxurious fragrance - Unique unboxing experience # Features - Santal 33 perfume - Unique packaging # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its packaging. # Storyline - 00:00–00:08 A pair of hands peels a label off of a cardboard box. - 00:09–00:12 The box is carried to a countertop. - 00:12–00:17 The box is placed on a cloth. - 00:17–00:31 The box is wrapped in the cloth.

# Ad summary This ad showcases Le Labo's line of perfumes. The ad features a hand selecting and arranging various perfume bottles, highlighting the brand's minimalist aesthetic and focus on fragrance. # Brand positioning Le Labo is presented as a fine perfumery with a focus on craftsmanship and a minimalist aesthetic. The brand aligns with a sophisticated, urban lifestyle, emphasizing quality and individuality over mass-market appeal. The brand pushes against typical perfume marketing norms by avoiding overt glamour or celebrity endorsements, instead focusing on the product itself and its creation. The brand positioning is both functional, highlighting the natural spray and eau de parfum, and emotional, appealing to those who appreciate understated luxury and unique fragrances. # Product The featured product is Le Labo's line of eau de parfum natural sprays. The ad showcases several different fragrances, including Another 13, Rose 31, Santal 33, The Matcha 26, and The Noir 29. Each fragrance is packaged in a minimalist glass bottle with a simple label indicating the scent name and concentration. The bottles are 100ml / 3.4 FL.OZ.LIQ. The labels also include space for the city and date of preparation, as well as a line for the customer's name, suggesting a personalized experience. The USPs include the natural spray formulation, the unique fragrance blends, and the personalized labeling. The ad does not explicitly address purchase barriers but implies exclusivity and quality through its presentation. # Visual style The ad has a minimalist and understated aesthetic. The editing style is simple with static shots and smooth transitions. The production quality is high-end, creating a polished commercial feel. The pacing is slow and deliberate, emphasizing the brand's focus on quality and craftsmanship. # Hooks Visual: 00:00–00:02 A dimly lit interior with a dark wooden surface in the foreground. Four Le Labo perfume bottles are lined up. In the background, a blurred reflection of a person wearing a white shirt can be seen through a glass window with the words "FINE PERFUMERY 223 ELIZABETH STREET NEW YORK CITY" in gold lettering. The camera is stationary and focuses on the bottles. A hand reaches into the frame and picks up the second bottle from the left. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Personalized labeling: The labels include space for the city and date of preparation, as well as a line for the customer's name, suggesting a personalized experience. # Benefits - Unique fragrance blends - Personalized labeling # Features - Eau de parfum - Natural spray - 100ml / 3.4 FL.OZ.LIQ. # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and aesthetic. # Storyline - 00:00–00:02 00:00–00:02 A hand reaches into the frame and selects a perfume bottle from a row of four. - 00:02–00:07 00:02–00:07 The hand places the bottle in the center of the frame, highlighting the product's label and minimalist design. The perspective is from a close-up, product-focused view. - 00:07–00:11 00:07–00:11 The hand arranges five perfume bottles in a row, showcasing the brand's product line. The perspective is from a medium shot, emphasizing the collection as a whole. - 00:11–00:15 00:11–00:15 The screen fades to black, revealing the Le Labo logo and brand origin (Grasse - New York). This provides brand context and reinforces the brand's identity.

# Ad summary This ad showcases the Le Labo Santal 26 scented candle. The ad features a person placing the candle in its box and then placing the box on display. # Brand positioning Le Labo is presented as a manufacturer of fine perfumery, emphasizing craftsmanship and attention to detail. The brand is positioned as a luxury brand, with a focus on quality ingredients and hand-crafted products. The brand aligns with a lifestyle of sophistication and appreciation for artisanal goods. Le Labo pushes against mass-produced fragrances, opting for a more exclusive and personalized experience. The brand positioning is both functional, highlighting the quality of the ingredients, and emotional, appealing to a desire for luxury and exclusivity. # Product The featured product is the Santal 26 scented candle. It is described as a soy-based wax candle, hand-poured in the USA, and housed in a concrete vessel, also hand-crafted in the USA. The candle is presented as a luxury item, emphasizing its artisanal production and high-quality ingredients. The ad addresses the purchase barrier of price by positioning the candle as a premium product worth the investment. The candle is for individuals who appreciate fine fragrances and artisanal goods. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product and brand. The editing style is smooth, with static shots and slow zooms. The production quality is high-end, supporting the intended tone of luxury and sophistication. The pacing is slow and deliberate, emphasizing the artisanal nature of the product. # Hooks Spoken: 00:00–00:14: [Instrumental music] Text overlay: 00:00–00:14: LE LABO MANUFACTURERS OF FINE PERFUMERY 233 ELIZABETH STREET NEW YORK CITY Visual: 00:00–00:02: A close-up shot of the Le Labo storefront window, featuring the brand name and address in gold lettering. The background shows a blurred view of the street and buildings. A person wearing a white long-sleeve shirt and a brown apron walks into the frame carrying a cardboard box. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Hand-poured soy wax and hand-crafted concrete vessel emphasize the artisanal quality and attention to detail. - Made in the USA highlights the brand's commitment to local craftsmanship and quality. # Benefits - Luxury scented candle - Artisanal production - High-quality ingredients # Features - Soy based wax - Hand poured in USA - Concrete vessel - Hand crafted in USA - Scent: Santal 26 # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and brand identity. # Storyline - 00:00–00:02 The ad begins with a shot of the Le Labo storefront, establishing the brand's physical presence and artisanal identity. - 00:02–00:04 A person wearing an apron places a wooden box on a table, suggesting the careful handling and preparation of the product. - 00:04–00:07 The person uses a screwdriver to open the wooden box, creating anticipation and revealing the product inside. - 00:07–00:11 The person takes out the Santal 26 candle from the box, showcasing its concrete vessel and label. - 00:11–00:14 The person places the candle back in the box and then places the box on display in the storefront window, completing the product presentation. - 00:15–00:16 The ad concludes with the Le Labo logo, reinforcing brand recognition.

# Ad summary This ad features a person applying Le Labo Santal 33 hand cream. The ad focuses on the product application and texture. # Brand positioning Le Labo is presented as a luxury fragrance and personal care brand with a focus on craftsmanship and quality ingredients. The brand is positioned as a modern apothecary, blending science and nature to create unique sensory experiences. The brand aligns with a minimalist aesthetic and a lifestyle of understated elegance. Le Labo pushes against the mass-produced, generic offerings of the beauty industry, emphasizing individuality and the art of perfumery. The brand positioning is both functional, highlighting the quality of ingredients, and emotional, appealing to those who seek a sophisticated and personalized experience. # Product The featured product is Le Labo's Santal 33 hand cream. The hand cream is packaged in a minimalist, off-white tube with black accents and the product name clearly displayed. The cream is dispensed onto the back of the hand and rubbed in. The ad focuses on the texture and application of the cream, highlighting its moisturizing properties. The product is presented as a luxurious and effective solution for dry hands, suitable for daily use. The ad addresses the purchase barrier of uncertainty by showcasing the product's texture and ease of application. # Visual style The ad has a minimalist and sophisticated aesthetic. The editing style is simple, with static shots and smooth transitions. The production quality is high, with soft lighting and a focus on textures. The pacing is slow and deliberate, creating a sense of luxury and calm. The audio-visual sync is subtle, with the music complementing the visuals. # Hooks Text overlay: LE LABO™ / GRASSE - NEW YORK Visual: 00:00–00:03: A close-up shot of a dark cabinet with shelves filled with Le Labo products. The top shelf holds rows of dark glass bottles with white labels. The middle shelf contains a beaker filled with tubes of hand cream and a small wooden block with three tubes of hand cream on top. A hand reaches into the frame and picks up a tube of hand cream from the beaker. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Santal 33 hand cream # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its application. # Storyline - 00:00–00:03 A hand reaches into a dark cabinet and grabs a tube of Le Labo Santal 33 hand cream. - 00:03–00:07 The hand squeezes a small amount of cream onto the back of the other hand. - 00:07–00:13 The hands rub the cream together, demonstrating its texture and absorption. - 00:14–00:16 The Le Labo logo appears on a black screen.

# Ad summary This ad showcases Le Labo perfumes, highlighting their minimalist design and a selection of their fragrances. # Brand positioning Le Labo is presented as a niche perfume brand with a focus on simplicity and craftsmanship. The brand emphasizes a minimalist aesthetic, with clear glass bottles and simple labels. The location of the store on Elizabeth Street in New York suggests a connection to urban sophistication and a curated, boutique experience. The brand aims to occupy a space in the consumer's mind as a purveyor of high-quality, understated luxury, appealing to those who value authenticity and a less-is-more approach. The brand pushes against the norms of flashy, over-the-top perfume advertising, opting instead for a quiet, refined presentation. # Product The ad features Le Labo perfumes, presented in clear glass bottles with minimalist labels. Each bottle is labeled with the fragrance name (e.g., "ANOTHER 13," "ROSE 31," "SANTAL 33," "THE MATCHA 26," "THE NOIR 29"), the volume (100ml e / 3.4 FL.OZ.LIQ.), and the designation "eau de parfum natural spray / vaporisateur." The labels also include space for personalization: "Labelled: in your city, date of preparation, for your name here." The perfumes are for individuals who appreciate fine fragrances and a personalized touch. The USPs include the minimalist design, the option for personalization, and the brand's association with quality and craftsmanship. The ad does not explicitly address purchase barriers but implies value through the brand's positioning and the attention to detail in the product presentation. # Visual style The ad has a minimalist and refined aesthetic. The editing style is simple, with static shots and smooth transitions. The production quality is high-end, creating a polished commercial feel. The visual motif is the focus on the product itself, with clean lines and a muted color palette. The pacing is slow and deliberate, emphasizing the brand's understated luxury. # Hooks Text overlay: 00:00–00:03 THE PERFUME / 00:00–00:03 ELIZABETH STREET NEW YORK Visual: 00:00–00:02 The shot shows a row of five Le Labo perfume bottles on a dark shelf. The background is a window with the words "THE PERFUME" and "ELIZABETH STREET NEW YORK" visible. A hand reaches in from above and picks up the fourth bottle, "THE MATCHA 26." The bottles are clear glass with silver caps and minimalist white labels with black text. The lighting is dim, creating a moody atmosphere. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a pain point, but it implicitly addresses the desire for a unique and personalized fragrance experience, as opposed to mass-produced perfumes. # Value propositions - Personalized label allows for a unique and custom fragrance experience. - Minimalist design offers a sophisticated and understated aesthetic. - Eau de parfum provides a long-lasting and high-quality scent. # Benefits - Personalized fragrance experience - High-quality perfume - Unique and minimalist design # Features - Eau de parfum - Natural spray / vaporisateur - 100ml e / 3.4 FL.OZ.LIQ. - Labelled: in your city, date of preparation, for your name here # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and aesthetic. # Storyline - 00:00–00:02 00:00–00:02 The camera focuses on a row of Le Labo perfume bottles lined up on a shelf in front of a window. A hand reaches in and picks up "THE MATCHA 26." - 00:02–00:06 00:02–00:06 The hand places "THE MATCHA 26" back and picks up "ANOTHER 13." The camera zooms in on the label of "ANOTHER 13." - 00:06–00:10 00:06–00:10 The hand places "ANOTHER 13" back in the row. The camera shows all five bottles in a line. - 00:10–00:14 00:10–00:14 The screen fades to black, and the Le Labo logo appears with the text "GRASSE - NEW YORK."

# Ad summary This ad features a person applying Le Labo hand balm. The ad opens with a shot of the product on a shelf, then shows a person applying the balm to their hands. # Brand positioning Le Labo is presented as a high-end, artisanal brand with a focus on craftsmanship and quality ingredients. The brand aims to occupy a space in the consumer's mind that values simplicity, elegance, and a connection to nature. The brand aligns with a lifestyle that appreciates the finer things in life and seeks out unique, authentic experiences. Le Labo pushes against the norms of mass-produced beauty products by emphasizing its small-batch production and attention to detail. The brand positioning is both functional, in terms of providing effective skincare, and emotional, in terms of creating a sense of luxury and well-being. # Product The product featured is Le Labo's hand balm. The balm is packaged in a small, minimalist tube with a black cap and a simple label. The product is for anyone who wants to keep their hands moisturized and healthy. The balm is applied to the hands and rubbed in until absorbed. The ad highlights the balm's ability to nourish and protect the skin, leaving it feeling soft and smooth. The ad addresses the purchase barrier of dryness by showcasing the balm's moisturizing properties. The ad tells the viewer that this product is worth trying because it is a luxurious and effective way to care for their hands. # Visual style The ad has a polished and sophisticated aesthetic, with soft lighting and a focus on natural textures. The editing style is simple and straightforward, with static shots and smooth transitions. The production quality is high-end, creating a sense of luxury and exclusivity. The pacing is slow and deliberate, allowing the viewer to focus on the product and the person's actions. The audio-visual sync is seamless, with the music and sound effects complementing the visuals. # Hooks Visual: 00:00–00:02: A close-up shot of a dark wooden cabinet with a metal frame. On the top shelf, there is a clear glass beaker filled with white tubes with black caps. To the right, there is a dark wooden block holding three white tubes with black caps. A hand reaches into the frame and grabs one of the tubes from the beaker. The lighting is soft and diffused, creating a sense of warmth and intimacy. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the pain point is dry, rough hands. The visual of the person applying the balm suggests that the product is a solution to this problem. # Value propositions - Luxurious and effective way to care for your hands # Benefits - Nourishes and protects the skin - Leaves skin feeling soft and smooth # Features - Hand balm # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:13 00:00–00:13: A hand reaches into a cabinet and grabs a tube of Le Labo hand balm. The person applies the balm to their hands and rubs it in. This moment is from the perspective of someone who is familiar with the product and is demonstrating how to use it. The tone is calm and soothing, emphasizing the luxuriousness of the product. - 00:13–00:16 00:13–00:16: The Le Labo logo appears on a black background. This moment is from the brand's perspective, reinforcing its identity and positioning. The tone is sophisticated and elegant, reflecting the brand's values.

# Ad summary This ad showcases Le Labo's Discovery Set, emphasizing its unique packaging and suitability as a gift. The ad features a person arranging the products in a window display, highlighting the brand's attention to detail and aesthetic appeal. # Brand positioning Le Labo is presented as a high-end fragrance and personal care brand with a focus on craftsmanship and unique presentation. The brand aims to occupy a space of understated luxury, aligning with values of quality, artistry, and attention to detail. The brand pushes against mass-market norms by emphasizing unique packaging and a curated aesthetic. The brand positioning is both functional (high-quality ingredients) and emotional (sense of discovery, luxury, and thoughtfulness). # Product The featured product is the Le Labo Discovery Set, which includes a selection of the brand's fragrances in smaller sizes. The set is presented as a way to explore different scents and find a personal favorite. The packaging is a key element, with the products arranged in simple, elegant boxes and wrapped in fabric with technical blueprint designs. The ad addresses the purchase barrier of committing to a full-size fragrance by offering a sampler set. The Discovery Set is worth trying or buying because it allows customers to experience a range of Le Labo's scents in a curated and beautifully packaged format. # Visual style The ad has a polished, commercial aesthetic with a focus on natural light and muted tones. The editing style is static, with smooth transitions between shots. The production quality is high-end, supporting the brand's luxury positioning. The pacing is slow and deliberate, emphasizing the attention to detail in the product presentation. # Hooks Visual: 00:00–00:05: A person wearing a light gray long-sleeve shirt and a tan apron is placing two Le Labo Discovery Sets on a weathered, dark gray windowsill. The sets are in brown cardboard boxes with white labels. Two small wooden Christmas tree decorations flank the boxes. In the background, through the window, are shelves with various products and containers. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the purchase barrier of committing to a full-size fragrance by offering a sampler set. # Value propositions - The Discovery Set allows customers to experience a range of Le Labo's scents in a curated and beautifully packaged format. # Benefits - Explore different scents - Perfect for gifting # Features - Le Labo Discovery Set - Unique packaging # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its aesthetic. # Storyline - 00:00–00:15 A person is arranging Le Labo Discovery Sets and a wrapped gift in a window display. - 00:00–00:15 The message is to showcase the product and its unique packaging, emphasizing its suitability as a gift. - 00:00–00:15 The perspective is from an external observer, showing the care and attention to detail in the presentation. - 00:00–00:15 The tone is calm and refined, reflecting the brand's aesthetic. - 00:00–00:15 The moment progresses the narrative by visually presenting the product and its packaging in a curated setting.

# Ad summary This ad showcases the interior of a Le Labo store in Cologne, Germany, emphasizing the brand's unique retail environment and aesthetic. # Brand positioning Le Labo is presented as a niche fragrance and personal care brand with a focus on craftsmanship and a unique retail experience. The brand aims to occupy a space in the consumer's mind as an artisanal, high-end perfumery that values the sensory experience of fragrance creation and discovery. The brand aligns with values of authenticity, simplicity, and a rejection of mass-produced, generic scents. It promotes a lifestyle of understated luxury and appreciation for the finer details. Le Labo pushes against the norms of traditional perfume marketing, which often relies on celebrity endorsements and aspirational imagery, instead focusing on the product itself and the environment in which it is sold. The brand positioning is both functional, highlighting the quality and craftsmanship of its products, and emotional, emphasizing the unique and personalized experience it offers. # Product The ad showcases Le Labo's range of fragrances and personal care products, displayed within the brand's Cologne store. The products are presented in minimalist glass bottles and jars with simple labels, emphasizing the brand's focus on the scent itself rather than elaborate packaging. The products are for individuals who appreciate high-quality, artisanal fragrances and personal care items. The ad highlights the brand's unique retail environment, where customers can experience the scents and interact with the products in a personalized way. The ad addresses the purchase barrier of generic, mass-produced fragrances by offering a unique and authentic alternative. The ad conveys that Le Labo products are worth trying or buying because of their quality, craftsmanship, and the unique sensory experience they offer. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is an industrial-chic aesthetic, with a focus on natural materials and minimalist design. The image treatment includes soft lighting and a muted color palette, creating a warm and inviting atmosphere. The typography is clean and legible, complementing the overall aesthetic. The style contrasts with typical perfume advertising, which often relies on aspirational imagery and celebrity endorsements, instead focusing on the product itself and the environment in which it is sold. This style may impact scannability by requiring the viewer to pause and appreciate the details, but it also enhances stop power by standing out from the crowd. # Hooks Headline: LE LABO KÖLN Ehrenstraße 51 # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of generic, mass-produced fragrances by offering a unique and authentic alternative. The visual of the minimalist bottles and the text "LE LABO KÖLN Ehrenstraße 51" suggest a departure from mainstream perfume brands. # Value propositions - Experience the brand's unique retail environment - Discover high-quality, artisanal fragrances - Enjoy a personalized sensory experience # Benefits - High-quality, artisanal fragrances - Personalized sensory experience - Authentic alternative to mass-produced scents # Features - Unique retail environment - Range of fragrances and personal care products - Minimalist glass bottles and jars - Simple labels # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the brand's retail environment and product range, communicating its values and inviting customers to experience its unique offering. # Storyline - The ad opens with a wide shot of the Le Labo store in Cologne, Germany. This is intended to immerse the viewer in the brand's unique retail environment and establish a sense of place. The brand is telling this part of the story, inviting the viewer to experience its world. - The focus then shifts to the product display, showcasing the brand's range of fragrances and personal care items. This is intended to highlight the brand's commitment to quality and craftsmanship. The brand is telling this part of the story, emphasizing the value of its products. - The ad concludes with the brand's name and location, reinforcing its identity and inviting the viewer to visit the store. This is intended to drive traffic and sales. The brand is telling this part of the story, promoting its retail presence.