How LaserAway Advertises on Meta

# Ad summary This ad features a woman answering questions about laser hair removal at LaserAway. She discusses the number of sessions needed, the length of each session, and whether there are any bundles or deals available. # Brand positioning LaserAway is presented as a provider of laser hair removal services. The brand aims to occupy a space in the consumer's mind as a reliable and accessible solution for permanent hair removal. The ad promotes convenience and addresses common questions and concerns about the process, positioning the brand as transparent and customer-focused. The brand positioning is functional, focusing on the simplicity and accessibility of the laser hair removal process. # Product The featured product is laser hair removal services provided by LaserAway. The service is for individuals seeking a permanent solution to hair removal. The ad addresses common questions such as the number of sessions required (6-10 sessions, 6 weeks apart) and the duration of each session (15-30 minutes). The USPs include convenience, accessibility, and the availability of bundles and deals. The ad addresses the purchase barriers by providing information and answering potential customer questions. The ad tells the viewer that LaserAway is worth trying or buying because it offers a convenient and accessible solution to permanent hair removal, with options for bundles and deals. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is a hybrid of UGC and polished commercial. The pacing is consistent with quick cuts between the speaker and the laser hair removal process. The cuts are timed to the voiceover lines. # Hooks Spoken: Female 1: Questions I had before going to LaserAway. Text overlay: 00:00-00:02: questions i had before going to LaserAway Visual: 00:00–00:01: A woman with long brown hair and a white strapless top is lying down with her arm raised. She is smiling and wearing dark protective eyewear. A gloved hand holds a laser hair removal device over her armpit. The background is a medical office setting. / 00:01–00:02: A woman with curly brown hair and a black tank top is speaking directly to the camera. She is indoors with natural lighting. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the inconvenience and time commitment of traditional hair removal methods like shaving or waxing. The ad addresses this by showcasing the speed and efficiency of laser hair removal: "I got my armpits and happy trail done and it took maybe 15 minutes." # Value propositions - Convenient and accessible solution to permanent hair removal - Options for bundles and deals # Benefits - Permanent hair removal - Convenience - Accessibility # Features - Laser hair removal services - 6-10 sessions, 6 weeks apart - 15-30 minute sessions - Bundles and deals available # Call to action yes! tap below 👆 # Social proof - "Questions I had before going to LaserAway" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience and answering common questions. # Storyline - 00:00–00:02 The ad begins with a woman in a LaserAway clinic, followed by her addressing common questions about laser hair removal. - 00:02–00:07 She answers the question of how many sessions it takes, stating that it takes about 6-10 sessions, all six weeks apart. - 00:07–00:12 She answers the question of how long each session takes, stating that it takes 15-30 minutes. - 00:12–00:18 She answers the question of whether there are any bundles or deals, stating that LaserAway has a few different bundles depending on what you want, and they have deals going on all the time.

# Ad summary This ad promotes LaserAway, a laser hair removal service. The ad features a woman who is getting laser hair removal on her underarms. She talks about how she is tired of shaving and waxing, and how LaserAway has got her covered. She also says that their laser hair removal is safe for all skin tones and that it is permanent hair reduction that saves you time and money. She is already noticing smoother underarms and couldn't be happier. The ad ends with a call to action to experience the power of laser at LaserAway. # Brand positioning LaserAway is presented as a modern and effective solution for permanent hair reduction, positioning itself as a provider of safe and reliable laser hair removal services. The brand emphasizes inclusivity by highlighting that its treatments are suitable for all skin tones, addressing a common concern in the hair removal industry. By stating they have performed over 5 million treatments, LaserAway builds trust and credibility, suggesting a high level of experience and expertise. The brand aims to occupy a space in the consumer's mind as a provider of long-term hair removal solutions that save time and money, contrasting with the ongoing costs and efforts associated with traditional methods like shaving and waxing. The brand aligns with a lifestyle of convenience and confidence, promoting the emotional benefit of smooth, carefree skin. # Product LaserAway offers laser hair removal services designed to provide a permanent reduction in hair growth. The service is presented as a safe and effective alternative to traditional hair removal methods like shaving and waxing. It is suitable for all skin tones, addressing a common concern about laser treatments. The ad highlights that LaserAway has performed over 5 million treatments, suggesting a high level of experience and reliability. The key selling points are that it is a permanent solution, saving time and money in the long run, and that it results in smoother underarms. The service is shown being administered in a clean, professional clinic setting, reinforcing its credibility. The ad addresses the pain point of endless shaving and painful waxing, positioning LaserAway as a convenient and long-lasting solution for those seeking smooth, carefree skin. # Visual style The ad has a polished, commercial aesthetic with a mix of close-up shots and wide shots. The editing style is quick cuts, keeping the pace fast and engaging. The production quality is high, with good lighting and clear visuals. The ad uses a combination of studio-lit shots and natural light shots. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 Skeptical about laser hair removal? You need this. Text overlay: 00:00–00:04 Skeptical about laser hair removal? You need this. Visual: 00:00–00:03 Close-up shot of a light brown-skinned person's underarm being treated with a laser hair removal device. The device is black and silver with a red light emitting from the tip. The person administering the treatment is wearing pink gloves. The background is a white treatment table and a gray wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of "endless shaving and painful waxing," highlighting the time-consuming and uncomfortable nature of traditional hair removal methods. # Value propositions - Permanent hair reduction that saves you time and money - Safe for all skin tones # Benefits - Saves you time - Saves you money - Smoother underarms - Carefree skin # Features - Laser hair removal - Safe for all skin tones - Permanent hair reduction # Call to action Experience the power of laser at LaserAway # Social proof - "I'm already noticing smoother underarms and I couldn't be happier!" – Female 1 (Customer) # Point of view - Customer 40% – The ad features a customer sharing her personal experience and satisfaction with the product. - Brand 60% – The ad presents factual information, value propositions, and a call to action from the brand's perspective. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a close-up of an underarm being treated with a laser hair removal device. The message is to grab the attention of viewers who are skeptical about laser hair removal and to introduce the product as a solution. The perspective is from the brand, showcasing the treatment in action. The tone is direct and confident, aiming to pique interest. - 00:03–00:08 00:03–00:08 The ad transitions to a woman showing her underarm and talking about being tired of endless shaving and painful waxing. The message is to highlight the frustrations of traditional hair removal methods and to position LaserAway as a solution. The perspective is from a customer, sharing her personal experience. The tone is relatable and empathetic, aiming to connect with viewers who share similar frustrations. - 00:08–00:13 00:08–00:13 The ad shows the interior of a LaserAway clinic and states that their laser hair removal is safe for all skin tones, with over 5 million treatments performed. The message is to build trust and credibility by highlighting the safety and experience of LaserAway. The perspective is from the brand, providing factual information. The tone is informative and reassuring, aiming to alleviate concerns about safety and effectiveness. - 00:13–00:17 00:13–00:17 The ad returns to the woman receiving laser hair removal and states that it is permanent hair reduction that saves you time and money. The message is to emphasize the long-term benefits of LaserAway. The perspective is from the brand, reinforcing the value proposition. The tone is persuasive and practical, aiming to convince viewers of the cost-effectiveness and convenience of the service. - 00:17–00:20 00:17–00:20 The woman shares that she is already noticing smoother underarms and couldn't be happier. The message is to provide social proof and demonstrate the positive results of LaserAway. The perspective is from a customer, sharing her personal satisfaction. The tone is enthusiastic and genuine, aiming to inspire confidence in the product. - 00:20–00:26 00:20–00:26 The ad asks if the viewer is ready for smooth, carefree skin and encourages them to experience the power of laser at LaserAway. The message is to prompt the viewer to take action and try the product. The perspective is from the brand, issuing a call to action. The tone is inviting and encouraging, aiming to convert interest into action.

# Ad summary This ad for LaserAway uses a playful countdown to introduce a 65% off offer for first-time laser hair removal treatments. It showcases various treatment areas and highlights positive reviews and the company's nationwide presence. # Brand positioning LaserAway is presented as a leading provider of laser hair removal services, emphasizing its popularity and accessibility. The brand is positioned as modern and trustworthy, with a focus on convenience and customer satisfaction. The ad highlights its high ratings and numerous locations, suggesting a reliable and widespread service. The brand aims to occupy the space of a go-to solution for laser hair removal, promoting a lifestyle of effortless beauty and confidence. # Product LaserAway offers laser hair removal treatments performed in their clinics. The ad showcases the laser device being used on various body parts, including underarms, stomach, fingers, face, legs, and toes. The treatment involves a technician using a handheld laser device to target hair follicles. The ad highlights that LaserAway has over 10,000 5-star reviews and has 175+ clinics nationwide. A key selling point is the offer of 65% off the first laser hair removal treatment for select areas, addressing the cost barrier. The ad conveys that LaserAway's treatments are a convenient and effective way to achieve smooth, hair-free skin. # Visual style The ad has a clean and modern aesthetic with bright lighting and a focus on close-up shots of the laser hair removal process. The editing style is quick, with fast cuts between different treatment areas. The production quality is polished, giving a professional and trustworthy feel. The pacing is fast, with cuts timed to the music beats, creating an energetic and engaging rhythm. # Hooks Spoken: 00:00–00:03: One, two, three, four. Text overlay: 65% off / Laser / Hair / Removal Visual: 00:00–00:03: A pink-filtered hand is shown against a brick wall with the letters 'LA' in the background. The numbers '1' through '4' are written on the fingers, along with the phrases '65% off,' 'Laser,' 'Hair,' and 'Removal.' The hand counts down, with each number displayed on a different finger. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of unwanted body hair and the desire for a long-term solution. The ad implies that traditional hair removal methods are time-consuming and temporary, while laser hair removal offers a more permanent solution. # Value propositions - 65% off your first laser hair removal treatment (select areas) offers a significant discount, making the service more accessible and appealing to new customers. # Benefits - Smooth, hair-free skin - Convenient treatment locations - Trusted and highly-rated service # Features - Laser hair removal treatments - 175+ clinics nationwide - Over 10,000 5-star reviews # Call to action BOOK NOW # Social proof - Ranked no. 1 in Laser Hair Removal by Cosmopolitan - Over 10,000 5-star reviews # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its services and benefits. # Storyline - 00:00–00:03 A hand with numbers written on each finger counts down from one to four. - 00:03–00:11 The countdown leads into a series of shots showing the LaserAway laser hair removal treatment being performed on different body parts. - 00:11–00:13 The ad concludes with a pink screen displaying the LaserAway logo and the offer of 65% off the first laser hair removal treatment.

# Ad summary This ad for LaserAway features a man discussing his experience with the brand's preventative laser treatments for wrinkles. He shares his positive experience and encourages viewers to stop lines before they start. # Brand positioning LaserAway is presented as a modern and accessible provider of laser aesthetic treatments. The brand is positioned as proactive and preventative, encouraging customers to address signs of aging before they become pronounced. The brand aligns with a lifestyle that values self-care and confidence, pushing against the norm of only seeking aesthetic treatments after visible signs of aging appear. The brand positioning is both functional (providing effective laser treatments) and emotional (boosting confidence and self-esteem). # Product The featured product is LaserAway's preventative laser treatments designed to stop lines before they start. These treatments are for individuals who want to proactively address early signs of aging, specifically wrinkles and fine lines. The ad highlights the treatment's ability to prevent wrinkles from forming, positioning it as a proactive solution rather than a reactive one. The USP is the preventative nature of the treatment, addressing the purchase barrier of waiting until wrinkles are already visible. The ad shows the treatment being administered in a clinical setting, emphasizing its professional nature. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the man's skin. The editing style is quick cuts, keeping the pace fast and engaging. The production quality is polished, giving the ad a professional feel. The visual motif is close-up shots of the man's face, emphasizing the absence of wrinkles. The pacing is consistent, with cuts timed to the music. # Hooks Spoken: 00:00–00:07 [Upbeat] Stop lines before they start. Text overlay: 00:00–00:07 Stop Lines / 00:00–00:07 BEFORE They Start Visual: 00:00–00:01 The shot features a man in his late 30s with short dark hair and a light green t-shirt, smiling and giving a thumbs up. A woman with long brown hair and a black top stands behind him, also smiling. They are in a bright, clean medical office. The camera is selfie-style, held by the man. The lighting is bright and even. / 00:01–00:02 A close-up shot of the man's face, focusing on his eyes and the skin around them. The camera is stationary, and the lighting is bright, highlighting the texture of his skin. / 00:02–00:03 Another close-up shot of the man's face, slightly angled to the side. The camera is stationary, and the lighting remains bright. / 00:03–00:04 An extreme close-up of the man's face, focusing on the corner of his eye and the absence of wrinkles. The camera is stationary, and the lighting is harsh, emphasizing the skin's texture. / 00:04–00:05 The man is smiling and holding up two fingers in a peace sign. The background is a blurred pink. The camera is selfie-style, and the lighting is bright. / 00:05–00:06 The man is smiling and waving at the camera. The background is a blurred pink. The camera is selfie-style, and the lighting is bright. / 00:06–00:07 The LaserAway logo is displayed on a bright pink background. The logo is white and features the brand name in a clean, modern font. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the appearance of wrinkles and fine lines as signs of aging. "Stop lines before they start." # Value propositions - Proactive wrinkle prevention: Addressing wrinkles before they become pronounced. # Benefits - Stop lines before they start # Features - Preventative laser treatments # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a satisfied customer sharing his experience with the product. # Storyline - 00:00–00:07 00:00–00:07 The ad opens with a man smiling and giving a thumbs up, followed by close-up shots of his face, highlighting the absence of wrinkles. The message is that LaserAway's treatments can help prevent wrinkles. The perspective is from the man, who is sharing his positive experience. The tone is upbeat and confident, suggesting that the treatment is effective and desirable.

# Ad summary This ad demonstrates the process of laser tattoo removal. The ad features a woman undergoing laser tattoo removal on a small tattoo behind her ear. The ad highlights the effectiveness of the treatment and encourages viewers to book a consultation. # Brand positioning The brand is presented as a provider of advanced aesthetic treatments, specializing in laser tattoo removal. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for unwanted tattoos. The brand aligns with values of self-improvement and confidence. The brand pushes against the norm of permanent tattoos by offering a way to reverse them. The brand positioning is functional, focusing on the performance and effectiveness of the laser tattoo removal treatment. # Product The product is a laser tattoo removal treatment designed to remove unwanted tattoos. The treatment is administered by a professional using a handheld laser device. The laser targets the tattoo ink, breaking it down so the body can absorb it. The product is for individuals who regret their tattoos and seek a safe and effective removal method. The ad addresses the purchase barrier of tattoo permanence by offering a solution to reverse the decision. The ad shows the treatment in action, highlighting its ability to fade and remove tattoos. # Visual style The ad has a polished, clinical aesthetic. The editing style is static shots. The production quality is high-end, resembling a professional commercial. The pacing is slow and deliberate, allowing viewers to focus on the treatment process. # Hooks Text overlay: 00:00–00:04: Finally saying goodbye to my mistake tattoo😊 / 00:00–00:04: BYE FOREVER Visual: 00:00–00:04: Close-up shot of a woman's ear and neck. She has dark hair and is wearing sunglasses. A small, dark tattoo is visible behind her ear. A gloved hand holds a laser device, which is being used to target the tattoo. The background is a sterile, clinical setting. Text overlay: "Finally saying goodbye to my mistake tattoo" with a smiling face emoji. A red banner at the bottom reads "BYE FOREVER". # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is having a tattoo that one regrets. "Finally saying goodbye to my mistake tattoo😊" # Value propositions - Effectively removes unwanted tattoos, allowing you to say goodbye to your mistake tattoo. # Benefits - Removes unwanted tattoos # Features - Laser tattoo removal treatment # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the brand's service through a demonstration of the laser tattoo removal process. # Storyline - 00:00–00:04 00:00–00:04: A woman is undergoing laser tattoo removal on a small tattoo behind her ear. The message is that unwanted tattoos can be removed. The perspective is from an observer watching the procedure. The tone is informative and reassuring.

# Ad summary This image ad for LaserAway promotes 50% off the customer's first laser tattoo removal. The ad features a close-up of a tattoo being treated with a laser. # Brand positioning LaserAway is presented as a provider of laser tattoo removal services. The brand positions itself as a safe option for fading unwanted ink, suggesting a focus on safety and effectiveness. The brand aims to occupy the space in the consumer's mind as a reliable and trustworthy solution for tattoo removal, emphasizing the functional benefit of safely fading unwanted tattoos. # Product The product being advertised is laser tattoo removal, a service offered by LaserAway. The service is for individuals with unwanted tattoos who are looking for a safe and effective method to fade or remove them. The ad highlights the USP of safely fading unwanted ink. The ad addresses the purchase barrier of cost by offering 50% off the first laser tattoo removal treatment. The ad is telling the viewer that this service is worth trying because it is a safe and affordable way to remove unwanted tattoos. # Visual style The ad has a clean and clinical aesthetic, with a focus on the product (laser tattoo removal) and the offer. The close-up shot and bright pink border create a sense of immediacy and attention-grabbing appeal. The overall style is simple and direct, prioritizing clarity and scannability in the feed. # Hooks Headline: Safely Fade Unwanted Ink # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having unwanted tattoos. The phrase "Unwanted Ink" directly signals this frustration. # Value propositions - Safely fading unwanted ink at a discounted price. # Benefits - 50% OFF YOUR FIRST LASER TATTOO REMOVAL # Features - Safely Fade Unwanted Ink # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its laser tattoo removal service and offering a discount to potential customers. # Storyline - The ad opens with a close-up shot of a tattoo being treated with a laser. This is intended to immediately capture the viewer's attention and illustrate the service being offered from the brand's perspective. - The ad then presents the offer of "50% OFF YOUR FIRST LASER TATTOO REMOVAL." This is intended to incentivize the viewer to try the service by addressing the cost barrier from the brand's perspective. - The ad concludes with the disclaimer "Subject To Offer Terms." This is intended to provide transparency and manage expectations from the brand's perspective.

# Ad summary This ad promotes LaserAway, highlighting their $7 'tox' offer available 7 days a week. The ad features a woman showing her face before and after the treatment. # Brand positioning LaserAway is presented as a modern and accessible provider of cosmetic procedures, specifically laser hair removal and anti-wrinkle injections. The brand aims to occupy a space in the consumer's mind as a convenient and affordable option for aesthetic treatments. By offering services 7 days a week and promoting a low-cost entry point, LaserAway pushes against the norm of exclusive or high-priced cosmetic clinics. The brand positioning is both functional (providing accessible and convenient treatments) and emotional (enhancing confidence and appearance). # Product The featured product is Xeomin anti-wrinkle injections, promoted under the term '$7 'tox'.' The ad targets individuals seeking affordable and accessible cosmetic treatments to reduce wrinkles. The key selling point is the low price per unit when purchased in a 300-unit bank. The ad addresses the purchase barrier of high costs associated with cosmetic procedures by highlighting the affordability and availability of the treatment 7 days a week. The ad shows the product being administered and the positive results, encouraging viewers to consider LaserAway for their cosmetic needs. # Visual style The ad has a polished commercial aesthetic with clean visuals and a bright color palette. The editing style includes static shots and smooth transitions. The production quality is high-end, supporting the intended tone of accessibility and professionalism. The pacing is consistent with the music, creating a rhythmic feel. # Hooks Spoken: 00:03–00:05 [Upbeat] It's happening! Text overlay: 00:03–00:05 $7 ‘TOX / 00:03–00:05 7 DAYS A WEEK* / 00:03–00:05 *Price reflects regular per unit price of Xeomin anti-wrinkle injection when purchased in a 300 unit bank Visual: 00:03–00:05 Close-up shot of the woman's face, smiling and pointing to her cheek. The background shows a window with a city view. The woman has dark hair pulled back. The camera is stationary and close to the subject. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the high cost of cosmetic procedures is a barrier for many people seeking anti-wrinkle treatments. # Value propositions - Low price per unit when purchased in a 300-unit bank - Accessibility of treatments 7 days a week # Benefits - Affordable cosmetic treatments - Convenient access to anti-wrinkle injections # Features - Xeomin anti-wrinkle injections - $7 'tox' - Available 7 days a week # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the procedure and its results. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up of a woman's forehead being prepped with a cotton swab. This is intended to show the viewer the process of getting anti-wrinkle injections. The perspective is from the brand, showing the preparation for the procedure. - 00:01–00:02 00:01–00:02 The woman is shown with a slight frown, possibly indicating the presence of wrinkles before the treatment. This is intended to show the viewer the before of the treatment. The perspective is from the brand, showing the before of the procedure. - 00:02–00:05 00:02–00:05 The woman is shown smiling and looking refreshed, implying the positive results of the anti-wrinkle injections. This is intended to show the viewer the after of the treatment. The perspective is from the brand, showing the after of the procedure. - 00:05–00:06 00:05–00:06 The LaserAway logo is displayed on a pink background, reinforcing brand recognition. This is intended to show the viewer the brand. The perspective is from the brand, showing the logo.

# Ad summary This ad promotes Clear + Brilliant facials as a way to prep for a wedding. The ad features a woman with a facial mask on and text overlays highlighting the benefits of the facial. # Brand positioning This ad promotes Clear + Brilliant facials as a beauty treatment to improve skin quality. The brand positions itself as a solution for those seeking to rejuvenate their skin, improve skin tone and texture, clear hyperpigmentation, and achieve these results with a non-invasive treatment that requires minimal downtime. The brand aligns with a lifestyle focused on beauty and self-care, particularly for significant events like wedding preparation. # Product The Clear + Brilliant facial is presented as a non-invasive beauty treatment designed to rejuvenate the skin, improve skin tone and texture, and help clear hyperpigmentation. It is marketed towards individuals preparing for significant events, such as weddings, who want to enhance their skin's appearance. The treatment is highlighted for its minimal downtime, making it a convenient option for those with busy schedules. The ad emphasizes the facial's ability to address common skin concerns and provide a refreshed look. # Visual style The ad has a clean, simple visual style. It appears to be a snapshot taken in a treatment room. The image is well-lit and the colors are soft. The text overlays are clear and easy to read. # Hooks Headline: Starting my wedding prep the right way with a Clear + Brilliant Facial✨ # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for improved skin quality and appearance, particularly in preparation for a significant event like a wedding. The frustration is the need for a treatment that is effective but also convenient and non-disruptive to a busy schedule, as highlighted by the phrase "Non-invasive and minimal downtime." # Value propositions - Rejuvenates your skin - Improves skin tone and texture - Helps clear hyperpigmentation - Non-invasive and minimal downtime # Benefits - Rejuvenates your skin - Improves skin tone and texture - Helps clear hyperpigmentation # Features - Non-invasive - Minimal downtime # Call to action None used. # Social proof - None used. # Point of view - Customer: The top caption shows the customer starting her wedding prep with a Clear + Brilliant facial. - Brand: The bulleted list of benefits highlights the product's features and value. # Storyline - The ad opens with a woman who is starting her wedding prep with a Clear + Brilliant facial. This is intended to show the audience a use case for the product and to position the facial as a beauty treatment for special occasions. The audience is experiencing this from the customer's POV. - The ad then lists the benefits of the facial, including that it rejuvenates your skin, improves skin tone and texture, helps clear hyperpigmentation, and is non-invasive with minimal downtime. This is intended to inform the audience about the product's features and benefits. The audience is experiencing this from the brand's POV.

# Ad summary This ad promotes LaserAway's Clear + Brilliant facial, which uses laser technology to improve skin tone and texture, shrink the appearance of pores, reduce hyperpigmentation, and leave you with glowing skin. # Brand positioning LaserAway is presented as a modern and effective solution for advanced skincare needs. The brand is positioned as a provider of high-tech facials that offer significant improvements to skin tone and texture. By using laser technology, LaserAway aims to occupy a space in the consumer's mind as a provider of cutting-edge treatments that deliver visible results. The brand aligns with a lifestyle focused on self-care and aesthetic enhancement, pushing against traditional skincare norms by offering advanced technological solutions. The brand positioning is functional, emphasizing the performance and tangible benefits of its treatments. # Product The Clear + Brilliant facial by LaserAway is a laser-based skincare treatment designed to improve skin tone and texture. It uses laser technology to shrink the appearance of pores, reduce hyperpigmentation, and leave the skin glowing. The treatment is administered by professionals in a clinical setting, involving the application of a topical treatment, protective eyewear, and the use of a handheld laser device. The product is for individuals seeking advanced skincare solutions to address issues like uneven skin tone, enlarged pores, and hyperpigmentation. The ad highlights the treatment's ability to deliver glowing skin, addressing the purchase barrier of ineffective or outdated skincare methods. The ad tells the viewer that this product is worth trying because it offers a technologically advanced approach to achieving clear and brilliant skin. # Visual style The ad has a polished, commercial aesthetic with a blend of natural and studio lighting. The editing style includes quick cuts to maintain a fast pace. The production quality is high, giving it a professional feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:06 The ultimate self-care? Literally replacing your damaged skin with healthy, younger looking tissue. Visual: 00:00–00:03: A woman with long dark hair, wearing a black top and light blue jeans, exits a white Tesla on a sunny street. The background includes a building with the 'LaserAway' logo, other cars, and trees. The camera is stationary, capturing the scene from a medium distance. # Funnel stage Middle of funnel (Consideration) # Pain points Damaged skin that needs to be replaced with healthy, younger-looking tissue. # Value propositions - The ultimate self-care: Replacing damaged skin with healthy, younger-looking tissue. - LaserAway's Clear + Brilliant facial uses laser technology to improve skin tone and texture, shrink appearance of pores, reduce hyperpigmentation and leave you with glowing skin. # Benefits - Improve skin tone and texture - Shrink appearance of pores - Reduce hyperpigmentation - Leave you with glowing skin # Features - Laser technology - Clear + Brilliant facial # Call to action None used. # Social proof - None used. # Point of view - Customer 25% – The ad begins with a customer arriving at the LaserAway location, setting the stage for the treatment. - Brand 75% – The majority of the ad showcases the Clear + Brilliant facial process and its benefits, presented from the brand's official perspective. - Expert 0% – No authority figure is presented as credible based on profession or expertise. - External source 0% – No outside validation is shown. # Storyline - 00:00–00:04 A woman exits a white Tesla in front of a building labeled 'LaserAway'. - 00:00–00:04 This moment is from the customer's perspective, showing her arriving for a skincare treatment. The intention is to convey that LaserAway is a destination for self-care. - 00:04–00:06 A woman is shown lying down with a white cream applied to her face. - 00:04–00:06 This moment is from the brand's perspective, showing the initial steps of the facial treatment. The intention is to prepare the audience for the laser technology. - 00:06–00:09 A technician wearing pink gloves places protective eyewear on the woman. - 00:06–00:09 This moment is from the brand's perspective, highlighting the safety precautions taken during the treatment. The intention is to build trust and demonstrate professionalism. - 00:09–00:16 The technician uses a handheld laser device on the woman's face. - 00:09–00:16 This moment is from the brand's perspective, showcasing the core technology of the Clear + Brilliant facial. The intention is to demonstrate the advanced nature of the treatment and its potential benefits.

# Ad summary This image ad for LaserAway promotes a Xeomin offer of $7 per unit with a 300 unit bank. The ad features a woman receiving treatment, emphasizing the brand's focus on aesthetic procedures. # Brand positioning LaserAway is presented as a provider of aesthetic treatments, specifically laser hair removal and injectable cosmetic procedures. The brand aims to occupy a space in the consumer's mind as a modern and accessible destination for cosmetic enhancements. The brand aligns with a lifestyle focused on self-improvement and aesthetic maintenance. The brand positioning is functional, focusing on providing specific treatments like Xeomin injections. # Product The featured product is Xeomin, an injectable cosmetic treatment. The ad promotes a special offer of $7 per unit when purchasing a 300 unit bank. The product is for individuals seeking cosmetic enhancements through injections. The ad addresses the purchase barrier of cost by highlighting the discounted rate per unit, making the treatment more accessible. # Visual style The ad has a clean and modern aesthetic with a focus on the product and offer. The production quality appears to be studio-shot. The image treatment includes bright lighting and color grading to enhance the visual appeal. The typography is large and bold to capture attention. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: $7/UNIT XEOMIN (300 UNIT BANK) # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the cost of cosmetic procedures, specifically Xeomin injections. The high cost can be a barrier for many potential customers. # Value propositions - $7 per unit Xeomin injections when purchasing a 300 unit bank # Benefits - Cost savings with the $7 per unit offer # Features - Xeomin injections # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad shows a woman receiving treatment, implying the customer's perspective of undergoing a cosmetic procedure. - Brand: The brand is communicating the offer and terms, highlighting the value proposition and managing expectations. # Storyline - The ad opens with a woman receiving a Xeomin treatment at LaserAway. This is intended to show the product in use and create a relatable scenario for potential customers. The audience experiences this from the customer's perspective, seeing the treatment being administered. - The ad highlights the offer of '$7/UNIT XEOMIN (300 UNIT BANK)'. This is intended to draw attention to the cost savings and encourage potential customers to take advantage of the promotion. The brand is communicating this part of the story, emphasizing the value proposition. - The ad includes the disclaimer 'Subject To Offer Terms'. This is intended to provide transparency and ensure customers are aware of any conditions associated with the offer. The brand is communicating this information to manage expectations and maintain credibility.

# Ad summary This ad promotes LaserAway, highlighting their $7 'tox' offer available 7 days a week. The ad features close-up shots of a man's face, emphasizing his wrinkles and smile lines, followed by a shot of him smiling and giving a thumbs up with a woman standing behind him. The ad concludes with the LaserAway logo. # Brand positioning LaserAway is presented as a modern and accessible provider of cosmetic procedures, specifically anti-wrinkle injections. The brand aims to occupy a space in the consumer's mind as a convenient and affordable option for aesthetic treatments. By offering 'tox' at a flat rate of $7, available seven days a week, LaserAway positions itself as a consumer-friendly alternative to traditional cosmetic clinics. The brand's tone is casual and approachable, aligning with a lifestyle that values self-care and aesthetic enhancement without excessive cost or commitment. LaserAway pushes against the norm of high-priced, exclusive cosmetic treatments by making them more accessible and budget-friendly. The brand positioning is both functional (affordable pricing, convenient availability) and emotional (enhancing confidence and self-image). # Product The featured product is Xeomin anti-wrinkle injections, referred to as 'tox' for short. The ad promotes the injections as a solution for reducing wrinkles and smile lines. The product is for individuals seeking to diminish signs of aging and enhance their appearance. The key detail is the price point of $7 per unit, available seven days a week, when purchased in a 300 unit bank. The ad addresses the purchase barrier of high cost by offering a more affordable option. The ad tells the viewer that this product is worth trying because it provides an accessible and convenient way to achieve a more youthful appearance. # Visual style The ad has a clean and bright aesthetic with a focus on showcasing the product's effects. The editing style includes quick cuts between close-up shots to highlight specific features. The production quality appears to be a hybrid of polished commercial and UGC feel, which supports an approachable and accessible tone. The pacing is moderate, with cuts timed to the music beats. The pink background is a recurring visual motif. # Hooks Text overlay: $7 ‘TOX’ / 7 DAYS A WEEK* / *Price reflects regular per unit price of Xeomin anti-wrinkle injection when purchased in a 300 unit bank Visual: 00:00–00:01 Close-up shot of a man's face against a pink background. The man has light skin, short dark hair, and blue eyes. The camera focuses on his eyes and the area around them, highlighting wrinkles and smile lines. The lighting is bright and even. Text overlay: '$7 'TOX' 7 DAYS A WEEK*'. / 00:01–00:02 Tighter close-up of the man's face, focusing on his eyes and the skin around them. The pink background remains consistent. The camera is stationary, providing a clear view of his features. Text overlay: '$7 'TOX' 7 DAYS A WEEK*'. / 00:02–00:03 The camera zooms in slightly on the man's left eye, emphasizing the wrinkles and texture of his skin. The pink background is still visible. Text overlay: '$7 'TOX' 7 DAYS A WEEK*'. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the high cost of cosmetic procedures, specifically anti-wrinkle injections. The ad aims to alleviate the financial burden associated with these treatments. "$7 'TOX' 7 DAYS A WEEK*" # Value propositions - Affordable 'tox' at $7 per unit makes cosmetic treatments accessible. - Availability 7 days a week offers convenience and flexibility. # Benefits - Reduces wrinkles and smile lines - Enhances appearance - Affordable cosmetic treatment # Features - $7 per unit 'tox' - Available 7 days a week - Xeomin anti-wrinkle injection # Call to action None used. # Social proof - None used. # Point of view - Customer 5% – The customer's POV is communicated through his smile, wave, and thumbs up, indicating satisfaction with the product. - Brand 95% – The brand's POV is communicated through the close-up shots of the man's face and the display of the LaserAway logo. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with close-up shots of a man's face, focusing on his eyes, smile lines, and wrinkles. The intention is to highlight the areas that the product aims to improve. The perspective is from the brand, showcasing the before state of the man's skin. The tone is neutral, simply presenting the man's natural features. - 00:05–00:06 00:05–00:06 The man smiles, waves, and gives a thumbs up. This conveys a positive outcome and satisfaction with the product. The perspective shifts to the customer, showing his happiness and approval. The tone is cheerful and encouraging. - 00:06–00:07 00:06–00:07 The LaserAway logo is displayed on a pink background. This reinforces brand recognition and provides a clear visual identity. The perspective is from the brand, solidifying its presence and message. The tone is clean and professional.

# Ad summary This ad for LaserAway features a close-up shot of a tattoo being removed with a laser. The ad highlights the offer of 50% off the first laser tattoo removal treatment. # Brand positioning LaserAway is presented as a modern and technologically advanced solution for tattoo removal. The brand positions itself as a safe and effective option for fading unwanted ink, emphasizing the use of laser technology. The brand's tone is clinical and results-oriented, focusing on the functional benefits of its services. LaserAway aims to occupy the space of a reliable and professional provider in the cosmetic laser service market, appealing to customers seeking a straightforward and effective way to remove tattoos. # Product The featured product is LaserAway's laser tattoo removal service, which uses advanced laser technology to safely fade unwanted ink. The service is for individuals who have tattoos they no longer want and are seeking a professional and effective removal method. The ad explicitly states the offer of 50% off the first laser tattoo removal treatment, addressing the potential purchase barrier of cost. The ad showcases the laser device being used on a tattoo, demonstrating the service in action and highlighting its precision. The ad conveys that this product is worth trying or buying because it offers a safe and discounted way to remove unwanted tattoos. # Visual style The ad has a clinical and direct aesthetic, focusing on the laser tattoo removal process. The editing style is static, with a single continuous shot. The production quality appears polished, emphasizing the professional nature of the service. The pacing is slow and consistent, allowing viewers to focus on the visual demonstration. # Hooks Text overlay: 00:00–00:03 LaserAway / 00:00–00:03 Safely Fade Unwanted Ink / 00:00–00:03 50% OFF Visual: 00:00–00:03: Close-up shot of a light skin-toned arm with a black ink tattoo on a white towel. A gray laser device is shown removing the tattoo. The background is blurred. Text overlays are present throughout the shot. # Funnel stage Bottom of funnel (Conversion) # Pain points The central frustration is having unwanted tattoos that people regret and want to remove. The ad visually demonstrates the tattoo removal process, implying the desire to eliminate unwanted ink. # Value propositions - 50% OFF YOUR FIRST LASER TATTOO REMOVAL TREATMENT # Benefits - Safely fade unwanted ink # Features - Laser tattoo removal service - Advanced laser technology # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing their service and offer. # Storyline - 00:00–00:30 The ad opens with a close-up shot of a laser device being used on a tattoo on a person's arm.

# Ad summary This ad for LaserAway features a close-up shot of a person's arm as a laser is used to remove a tattoo. The ad uses text overlays to highlight the brand and service. # Brand positioning LaserAway is presented as a modern and effective solution for laser tattoo removal. The brand is positioned as a provider of advanced aesthetic treatments, offering a way to erase unwanted tattoos with precision. The brand's name is prominently displayed, reinforcing its identity as a go-to destination for laser tattoo removal. # Product The product featured is laser tattoo removal, a service offered by LaserAway. The ad shows a laser device being used on a person's arm to remove a tattoo. The laser emits a beam of light that breaks down the tattoo ink into smaller particles, which are then naturally eliminated by the body. The ad addresses the purchase barrier of tattoo regret by offering a solution to remove unwanted tattoos. The service is for anyone who wants to get rid of a tattoo they no longer want. # Visual style The ad has a clean and modern aesthetic, with a focus on showcasing the laser tattoo removal process. The editing is simple, with static shots and minimal transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with a steady rhythm throughout. # Hooks Text overlay: 00:00–00:17 Bye forever! / 00:00–00:17 LASER TATTOO REMOVAL / 00:00–00:17 BY LASERAWAY Visual: 00:00–00:17: Close-up shot of a person's arm with a tattoo that reads "FROM HERE TO ETERNITY". A silver laser device is shown moving over the tattoo, emitting a red light. The background is blurred, but the person is wearing a white tank top and black pants. The person operating the laser is wearing a pink glove. Text overlays read "Bye forever!" and "LASER TATTOO REMOVAL BY LASERAWAY". # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of tattoo regret, where people may no longer want a tattoo they once got. The tattoo on the arm reads "FROM HERE TO ETERNITY", suggesting a past commitment that the person now wants to erase. # Value propositions - Effective tattoo removal # Benefits - Removes unwanted tattoos # Features - Laser tattoo removal # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing their service and its effectiveness. # Storyline - 00:00–00:17 A laser is shown removing a tattoo on a person's arm.

# Ad summary This ad promotes CoolSculpting as a way to get rid of stubborn fat. It features a man getting the CoolSculpting treatment on his chest and stomach. # Brand positioning LaserAway is presented as a modern and accessible provider of cosmetic procedures. The brand aims to occupy a space in the consumer's mind as a place to go for body sculpting. The brand aligns with the values of self-improvement and confidence. The brand pushes against the norm of invasive surgeries by offering non-invasive procedures. The brand positioning is functional, focusing on the simplicity and effectiveness of its treatments. # Product CoolSculpting is a non-invasive fat reduction treatment that freezes and eliminates stubborn fat cells. The treatment is for anyone who wants to get rid of areas that just won't budge. The ad shows the process of marking the area to be treated, applying a gel pad, and using the CoolSculpting device to freeze the fat. The USP is that it's non-surgical and requires no downtime. The ad addresses the purchase barrier of fear of surgery by highlighting the non-invasive nature of the treatment. The ad tells the viewer that this product is worth trying because it's a simple and effective way to get rid of stubborn fat. # Visual style The ad has a polished aesthetic with bright lighting and clean backgrounds. The editing style is quick cuts. The production quality is high-end commercial. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02 Coolsculpting - Goodbye to those areas that just won't budge. Text overlay: 00:00–00:02 Coolsculpting - Goodbye to those areas that just won't budge. Visual: 00:00–00:02 A man with black hair and glasses, wearing a gray shirt and a black bag over his shoulder, walks into a LaserAway location. The location has glass doors and windows. The sky is visible through the glass. # Funnel stage Consideration # Pain points The pain point is having stubborn fat that is difficult to get rid of through diet and exercise. "Goodbye to those areas that just won't budge." # Value propositions - Coolsculpting - Goodbye to those areas that just won't budge. # Benefits - Get rid of areas that just won't budge # Features - Non-invasive fat reduction treatment - Freezes and eliminates stubborn fat cells # Call to action try CoolSculpting. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer getting the CoolSculpting treatment. # Storyline - 00:00–00:02 00:00–00:02 A man walks into a LaserAway location. This is to show the viewer where the procedure will take place. - 00:02–00:07 00:02–00:07 A woman marks the man's chest and stomach with a marker. This is to show the viewer the process of marking the area to be treated. - 00:07–00:14 00:07–00:14 The woman applies a gel pad to the man's chest and stomach and then uses the CoolSculpting device to freeze the fat. This is to show the viewer the process of applying the gel pad and using the CoolSculpting device. - 00:14–00:26 00:14–00:26 The woman checks on the man during the procedure. This is to show the viewer that the procedure is being monitored. - 00:26–00:29 00:26–00:29 The man takes a selfie after the procedure and gives a thumbs up. This is to show the viewer the positive outcome of the procedure.

# Ad summary This ad features a man sharing his experience with LaserAway tattoo removal. He explains that he got a tattoo of Chinese characters on his shoulder but can't remember the exact translation anymore and wants it removed. The ad shows the laser tattoo removal process and a before-and-after comparison, highlighting the effectiveness of the treatment. The ad concludes with a call to action to book now and take advantage of a 50% off offer for the first laser tattoo removal treatment. # Brand positioning LaserAway is presented as a modern and effective solution for tattoo removal. The brand positions itself as a provider of advanced laser treatments, offering a way to erase unwanted tattoos. The ad conveys a sense of expertise and reliability, suggesting that LaserAway can help customers confidently remove tattoos they no longer want. The brand aligns with values of self-improvement and personal choice, empowering individuals to alter their appearance as desired. LaserAway pushes against the permanence of tattoos, offering a functional solution for those seeking to reverse their decision. # Product LaserAway offers laser tattoo removal treatments designed to erase unwanted tattoos. The treatment involves using a laser to break down the tattoo ink, as shown in the ad. The product is for individuals who regret their tattoos and want them removed. The ad highlights the effectiveness of the treatment with a before-and-after comparison, showing significant fading of the tattoo after 14 sessions. The USP is the ability to remove tattoos, addressing the purchase barrier of tattoo permanence. The ad shows the treatment being performed on a shoulder tattoo, suggesting it can be used on various body parts. The ad encourages viewers to try LaserAway if they have tattoos they no longer want. # Visual style The ad has a clean and professional aesthetic, blending UGC-style testimonials with polished product shots. The editing style includes quick cuts between the man speaking and the laser treatment, maintaining a steady pace. The before-and-after comparison is clearly presented, emphasizing the effectiveness of the treatment. The overall production quality is high, suggesting a reputable and reliable brand. # Hooks Spoken: Male 1: So I got a tattoo on my shoulder, Chinese characters. Text overlay: LaserAway Visual: A man with short brown hair and a light blue button-down shirt stands in front of a brick wall. He is speaking directly to the camera. A small microphone is clipped to his shirt. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of tattoo regret, where individuals no longer want a tattoo they once desired. "I can't even remember what the exact translation is anymore." # Value propositions - LaserAway offers a solution for those seeking to reverse their tattoo decision, providing a way to erase unwanted tattoos effectively. # Benefits - Effective tattoo removal - Ability to erase unwanted tattoos # Features - Laser tattoo removal treatment # Call to action BOOK NOW # Social proof - The ad features a customer sharing his personal experience with the tattoo he regrets, implying that others have similar experiences and can benefit from LaserAway's services. # Point of view - Customer 50% – The ad features a customer sharing his personal experience and regret about a tattoo, creating a relatable and authentic perspective. - Brand 50% – The brand voice is present through the visuals of the laser treatment, before-and-after comparison, and the final offer screen, showcasing the product and its benefits. # Storyline - 00:00–00:01 The ad opens with a close-up of a laser removing a tattoo, immediately grabbing attention with the visual of the removal process. - 00:01–00:04 A man introduces himself and explains that he got a tattoo of Chinese characters on his shoulder. - 00:04–00:08 The man admits he can't remember the exact translation of the tattoo anymore, creating a relatable moment of regret. - 00:08–00:08 He states that the tattoo needs to go, emphasizing his desire for removal and setting up the solution. - 00:08–00:10 The ad returns to the visual of the laser removing the tattoo, reinforcing the solution. - 00:10–00:13 A before-and-after comparison shows the tattoo before treatment and after 14 sessions, visually demonstrating the effectiveness of LaserAway. - 00:13–00:15 The ad concludes with a screen displaying a 50% off offer for the first laser tattoo removal treatment and a call to action to book now, driving immediate action.

# Ad summary A woman shares that her chin has always been her biggest insecurity. She shares that she tried CoolSculpting at LaserAway and is already seeing results after just one treatment. She wishes she had known about this sooner. # Brand positioning LaserAway is presented as a provider of CoolSculpting services, a non-invasive and non-surgical treatment that targets and permanently freezes fat cells. The brand aims to occupy a space in the consumer's mind as a trusted and effective solution for body sculpting, offering a way to reduce fat cells by up to 25% per treatment. With over 5 million treatments performed, LaserAway positions itself as a reliable and experienced provider in the body sculpting industry. The brand aligns with a lifestyle that values body confidence and aesthetic improvement without resorting to invasive procedures. The brand positioning is functional, focusing on the performance and effectiveness of the CoolSculpting treatment. # Product CoolSculpting is a non-invasive and non-surgical treatment offered at LaserAway that targets and permanently freezes fat cells, reducing them by up to 25% per treatment. It is designed for individuals seeking body sculpting without undergoing surgery. The treatment is highlighted as a solution for stubborn fat that is difficult to get rid of. The ad emphasizes that CoolSculpting is not a weight loss treatment but rather a method to sculpt the body by reducing fat cells. The ad addresses the purchase barrier of fear of invasive procedures by highlighting that CoolSculpting is non-invasive and non-surgical. The ad tells the viewer that this product is worth trying because it offers a way to achieve visible results after just one treatment, providing a convenient and effective solution for body sculpting. # Visual style The ad has a UGC feel, with a mix of selfie-style shots and footage from a medical office. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and polished commercial, supporting the intended tone of authenticity and relatability. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 My chin has always been my biggest insecurity and I finally found a solution. Text overlay: 00:00–00:03 My chin has always been my biggest insecurity Visual: 00:00–00:03 A woman with long, dark hair and fair skin stands in front of a white wall with a door in the background. She is wearing a black jacket and has a neutral expression. The camera is stationary and framed in a vertical format. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having stubborn fat underneath the chin that is difficult to get rid of. "I thought I would never get rid of the stubborn fat underneath my chin." # Value propositions - Non-invasive and non-surgical: Addresses the fear of invasive procedures. - Reduces fat cells by up to 25% per treatment: Offers a tangible and measurable result. # Benefits - Sculpt your body - Get rid of stubborn fat # Features - Non-invasive - Non-surgical - Reduces fat cells by up to 25% per treatment # Call to action None used. # Social proof - "They've performed over 5 million treatments, so I knew I was in good hands" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:03 00:00–00:03 The video begins with a woman stating that her chin has always been her biggest insecurity and that she has finally found a solution. This is intended to grab the viewer's attention by presenting a relatable insecurity and promising a solution. The story is told from the woman's perspective, conveyed through her direct address to the camera and casual tone. - 00:03–00:09 00:03–00:09 The woman shares that she thought she would never get rid of the stubborn fat underneath her chin, but then she tried CoolSculpting at LaserAway. This is intended to build anticipation and introduce the product as a solution to a common problem. The story is told from the woman's perspective, conveyed through her personal experience and testimonial. - 00:09–00:15 00:09–00:15 The woman shares that the CoolSculpting service is like magic, directly targeting fat cells and permanently freezing them away. This is intended to highlight the effectiveness and benefits of the product. The story is told from the woman's perspective, conveyed through her enthusiastic endorsement and positive experience. - 00:15–00:18 00:15–00:18 The woman states that CoolSculpting is not a weight loss treatment, but it's so much more than that. This is intended to clarify the product's purpose and differentiate it from other weight loss solutions. The story is told from the woman's perspective, conveyed through her informative explanation and personal opinion. - 00:18–00:24 00:18–00:24 The woman shares that CoolSculpting is non-invasive and non-surgical, allowing you to sculpt your body and reduce fat cells by up to 25% per treatment. This is intended to emphasize the safety and effectiveness of the product. The story is told from the woman's perspective, conveyed through her informative explanation and personal experience. - 00:24–00:31 00:24–00:31 The woman shares that LaserAway has performed over 5 million treatments, so she knew she was in good hands. This is intended to build trust and credibility in the brand. The story is told from the woman's perspective, conveyed through her personal experience and testimonial. - 00:31–00:37 00:31–00:37 The woman shares that after just one treatment, she is already seeing results and wishes she had known about this sooner. This is intended to highlight the quick and visible results of the product. The story is told from the woman's perspective, conveyed through her enthusiastic endorsement and positive experience.

# Ad summary This ad for LaserAway features a woman showing her face before and after Xeomin injections. The ad highlights a special offer of $7 per unit with a 300-unit bank. # Brand positioning LaserAway is presented as a provider of cosmetic procedures, specifically laser hair removal and injectable treatments like Xeomin. The brand positions itself as accessible and affordable, as highlighted by the promotional pricing. The ad focuses on functional benefits, showcasing visible improvements in skin appearance. The brand's tone is straightforward and promotional, aiming to attract customers with cost-effective solutions for aesthetic enhancements. # Product The featured product is Xeomin, an injectable treatment used to reduce the appearance of wrinkles and fine lines. The ad shows the product being applied to the forehead area to smooth out wrinkles. The key selling point is the price of $7 per unit when purchasing a bank of 300 units. The ad targets individuals seeking non-surgical cosmetic enhancements to achieve a more youthful appearance. The ad addresses the cost barrier by offering a discounted rate, making the treatment more accessible. # Visual style The ad has a clean, bright aesthetic with a focus on showcasing the subject's face. The editing is simple with static shots and smooth transitions. The production quality appears polished, giving it a professional feel. The pacing is moderate, allowing viewers to focus on the visual details. The text overlay is consistently placed and easy to read. # Hooks Spoken: 00:00–00:05 [Singing] Check it out. Text overlay: 00:00–00:05 $7/Unit Xeomin / 00:00–00:05 (300 Unit Bank) Visual: 00:00–00:01 Close-up shot of a woman's forehead. A hand in a pink glove uses a cotton swab to prep the skin. The background is blurred, focusing attention on the forehead wrinkles. Text overlay: "$7/Unit Xeomin (300 Unit Bank)". / 00:01–00:02 The woman is shown in a side profile, smiling. The background is a window with a view of the sky. Text overlay: "$7/Unit Xeomin (300 Unit Bank)". / 00:02–00:05 The woman faces the camera directly, smiling and pointing to her cheek. The background is a blurred window. Text overlay: "$7/Unit Xeomin (300 Unit Bank)". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to reduce the appearance of wrinkles and fine lines. The visual of the woman's forehead before the treatment highlights the presence of wrinkles, signaling the frustration of aging skin. # Value propositions - Affordable Xeomin treatment at $7 per unit - Discounted rate when purchasing a bank of 300 units # Benefits - Reduced appearance of wrinkles and fine lines - More youthful appearance # Features - $7/Unit Xeomin - 300 Unit Bank # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing their experience with the product. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up of a woman's forehead being prepped with a cotton swab. This sets the stage by showing the area targeted for treatment and implies the beginning of a cosmetic procedure. - 00:01–00:02 00:01–00:02 The woman is shown smiling and looking to the side, suggesting a positive experience or anticipation of the results. This moment aims to create a sense of optimism and satisfaction associated with the treatment. - 00:02–00:05 00:02–00:05 The woman looks directly at the camera and smiles, showcasing the results of the Xeomin treatment. This is the payoff moment, demonstrating the visible improvement in her skin and reinforcing the value of the product. - 00:05–00:06 00:05–00:06 The LaserAway logo is displayed on a pink background, reinforcing brand recognition and providing a clear visual identifier for the company.

# Ad summary A woman takes the viewer with her to LaserAway to freeze away her fat cells. She shows the process of getting the treatment and then shows herself after the treatment. # Brand positioning LaserAway is presented as a modern and effective solution for body contouring and aesthetic treatments. The brand aims to occupy a space in the consumer's mind as a provider of advanced, non-invasive cosmetic procedures, specifically highlighting its CoolSculpting services. The brand aligns with a lifestyle focused on self-improvement and confidence, pushing against the norms of traditional, more invasive surgical options. The brand positioning is functional, emphasizing the performance and simplicity of the CoolSculpting treatment for fat reduction. # Product The featured product is CoolSculpting, a non-invasive fat reduction treatment offered by LaserAway. The ad shows the process of receiving CoolSculpting on the chin area. The treatment involves applying a device to the targeted area to freeze and eliminate fat cells. The ad implies that CoolSculpting is for individuals seeking to improve their appearance and reduce unwanted fat without surgery. The ad addresses the purchase barrier of invasive procedures by showcasing CoolSculpting as a convenient and effective alternative. # Visual style The ad has a UGC feel, with handheld camera work and natural lighting. The editing style includes quick cuts to maintain a fast pace. The production quality is a hybrid of casual and polished, supporting the tone of a personal recommendation with a touch of professional aesthetic. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Hooks Spoken: Female 1: [Enthusiastic] Come with me to FREEZE away my fat cells Text overlay: Come with me to FREEZE away my fat cells Visual: 00:00–00:02: A woman with long dark hair, wearing a gray, yellow, and brown sweater, stands in front of a white door and points to her chin. She is holding a red phone and recording selfie-style. # Funnel stage Consideration # Pain points The central frustration is the desire to reduce unwanted fat, specifically in the chin area, without undergoing invasive surgical procedures. The woman points to her chin, visually signaling the area of concern. # Value propositions - Non-invasive fat reduction: The ad highlights CoolSculpting as a non-surgical alternative for fat reduction, appealing to those who want to avoid invasive procedures. # Benefits - Freeze away my fat cells # Features - CoolSculpting treatment # Call to action None used. # Social proof - "CoolSculpting has changed my life" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with CoolSculpting at LaserAway. # Storyline - 00:00–00:02 The video opens with a woman pointing to her chin and inviting viewers to come with her to freeze away her fat cells. - 00:02–00:06 The woman is walking outside and then enters LaserAway. - 00:06–00:13 The woman is shown getting the CoolSculpting treatment on her chin. - 00:13–00:14 The woman is leaving LaserAway. - 00:14–00:18 The woman is in her kitchen and says that CoolSculpting has changed her life.

# Ad summary This image ad promotes LaserAway's Xeomin anti-wrinkle injections for $7 per unit, available 7 days a week when purchased in a 300-unit bank. # Brand positioning LaserAway is presented as a modern and accessible provider of aesthetic treatments, specifically laser hair removal and cosmetic injections. The brand positions itself as a place where customers can receive treatments like Xeomin anti-wrinkle injections at a reasonable price, making cosmetic procedures more attainable. The ad promotes convenience by highlighting that the service is available seven days a week, suggesting that LaserAway aims to fit into the customer's schedule. The brand's positioning is functional, focusing on affordability and accessibility. # Product The product being advertised is Xeomin anti-wrinkle injections, offered by LaserAway. The ad highlights a special price of $7 per unit, available seven days a week. The asterisk indicates that this price is valid when purchased in a 300-unit bank. The ad targets individuals seeking cosmetic enhancements to reduce the appearance of wrinkles. The ad addresses the potential purchase barrier of cost by offering a discounted rate, making the injections more accessible. # Visual style The ad has a clean and modern aesthetic with a focus on clear messaging. The production quality appears to be studio-shot, with good lighting and a professional setting. The use of bright green and white text against a neutral background creates contrast and draws attention to the offer. The overall style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: $7 'TOX. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the high cost of cosmetic procedures, specifically anti-wrinkle injections. The ad attempts to alleviate this concern by offering Xeomin injections at a discounted rate of $7 per unit, making it more accessible to a broader audience. # Value propositions - Xeomin anti-wrinkle injections for $7 per unit - Available 7 days a week # Benefits - Affordable anti-wrinkle injections - Convenient availability # Features - $7 'TOX - 7 DAYS A WEEK # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its services, pricing, and availability. # Storyline - The ad opens with a visual of a LaserAway staff member consulting with a client, setting the scene for a personalized aesthetic treatment experience. This is intended to convey the brand's focus on customer care and professional service from the brand's perspective. - The central message highlights the price of $7 per unit for Xeomin injections, available seven days a week. This is intended to immediately grab the viewer's attention with an attractive offer and communicate the accessibility of the service from the brand's perspective. - The asterisk and accompanying text clarify the terms of the offer, specifying that the price is valid when purchased in a 300-unit bank. This is intended to provide transparency and manage customer expectations from the brand's perspective.

# Ad summary This ad for LaserAway features a man getting Xeomin injections. The ad shows before and after shots of the man's face, highlighting the reduction of wrinkles around his eyes. The ad also includes a special offer for first-time customers. # Brand positioning LaserAway is presented as a modern and accessible provider of aesthetic treatments, specifically laser hair removal and injectable cosmetic procedures. The brand aims to occupy a space in the consumer's mind as a provider of advanced aesthetic treatments. The brand aligns with a lifestyle focused on self-improvement and confidence. The brand's positioning is functional, focusing on the effectiveness and accessibility of its treatments. # Product The featured product is Xeomin, an injectable treatment used to reduce wrinkles. The ad shows Xeomin being used to target wrinkles around the eyes. The ad highlights a special offer for first-time customers, with treatments priced at $7 per unit. The ad addresses the purchase barrier of cost by offering a discounted rate for new clients. The ad tells the viewer that Xeomin is a worthwhile treatment for reducing wrinkles and improving their appearance. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. The editing style includes quick cuts and smooth transitions. The production quality is high, giving the ad a professional feel. The pacing is consistent, with a moderate tempo. The cuts and product actions are timed to the music beats. # Hooks Spoken: 00:00–00:06: [Upbeat music and singing] Text overlay: 00:00–00:06 Your First Xeomin Treatment Is $7/Unit^^ / 00:00–00:06 ^^Subject To Offer Terms Visual: 00:00–00:01: A man and a woman are standing in what appears to be a medical office. The man is on the right, smiling broadly and giving a thumbs-up. He has short brown hair, blue eyes, and is wearing a light green t-shirt. The woman is on the left, smiling and also giving a thumbs-up. She has long brown hair and is wearing a black medical scrub top with the LaserAway logo. The background is a light pink wall. Text overlay: "Your First Xeomin Treatment Is $7/Unit^^ ^^Subject To Offer Terms". / 00:01–00:03: A close-up shot of the man's face. The camera zooms in to show the wrinkles around his eyes. He is looking directly at the camera with a neutral expression. The background is a light pink wall. Text overlay: "Your First Xeomin Treatment Is $7/Unit^^ ^^Subject To Offer Terms". / 00:03–00:06: The man is smiling and pointing to the area around his eyes. The camera zooms out slightly. He appears happy and confident. The background is a light pink wall. Text overlay: "Your First Xeomin Treatment Is $7/Unit^^ ^^Subject To Offer Terms". # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that wrinkles around the eyes are a source of concern for the target audience. The close-up shot of the man's wrinkles highlights this concern. # Value propositions - Affordable Xeomin treatment for new customers - Effective wrinkle reduction with visible results # Benefits - Reduces wrinkles around the eyes - Improves appearance - Boosts confidence # Features - Xeomin treatment - $7 per unit for first-time customers # Call to action None used. # Social proof - The man's positive expression and thumbs-up gesture suggest satisfaction with the treatment. # Point of view - Customer 35% – The customer POV is communicated through close-up shots of the face and expressions of satisfaction. - Brand 65% – The brand POV is communicated through the overall presentation of the ad, including the logo, offer, and demonstration of the product's effectiveness. # Storyline - 00:00–00:01 The ad opens with a man and a woman in a medical setting, both smiling and giving thumbs up. This sets a positive and welcoming tone, suggesting a friendly and professional environment. The perspective is from the brand, showcasing a satisfied customer and a supportive staff member. - 00:01–00:03 The ad transitions to a close-up of the man's face, focusing on the wrinkles around his eyes. This highlights the problem area that the product aims to address. The perspective shifts to the customer's point of view, emphasizing the specific concern they may have about their appearance. - 00:03–00:06 The ad then shows the man smiling and pointing to his eye area, now appearing smoother and with fewer wrinkles. This demonstrates the effectiveness of the Xeomin treatment. The perspective is from the brand, showcasing the positive results of the product. - 00:06–00:08 The ad concludes with the LaserAway logo on a pink background. This reinforces the brand identity and provides a clear visual association. The perspective is from the brand, solidifying its presence and message.