How la marque en moins Advertises on Meta

# Ad summary This ad promotes Couches brand diapers. The ad uses a series of sticky notes to highlight the product's key features and benefits, including being eco-friendly, affordable, absorbent, and made in France. The ad also highlights a free trial kit and includes a call to action to order now. # Brand positioning Couches is presented as an eco-friendly and affordable diaper brand. The brand emphasizes its commitment to sustainability by highlighting that its diapers are eco-friendly. The brand also positions itself as offering the most affordable diapers on the market. Couches aims to occupy a space in the consumer's mind as a brand that provides both environmental responsibility and cost-effectiveness, appealing to parents who are conscious of both their budget and the planet. # Product The ad promotes Couches brand diapers, emphasizing several key features. The diapers are highlighted as being eco-friendly, the most affordable on the market, and offering superior absorption. The ad also notes that the diapers are made in France and feature a contact layer made from 100% natural materials. The ad addresses purchase barriers by offering a free trial kit, encouraging potential customers to try the product risk-free. The ad conveys that Couches diapers are worth trying because they combine environmental consciousness, affordability, and high performance, making them a practical and responsible choice for parents. # Visual style The ad has a simple, clean aesthetic with a focus on product demonstration. The editing style is static shots with direct cuts. The production quality is basic, giving it a UGC feel. The pacing is slow and deliberate, allowing viewers to read each sticky note and understand the product's features. # Hooks Text overlay: LA COUCHE Ecolo (sticky note) Visual: 00:00–00:02 A top-down, static shot shows a package of Couches brand diapers on an orange surface covered with clear plastic wrap. A hand places a pink sticky note on the package that reads "LA COUCHE Ecolo." The package is white with the brand name "couches." in rainbow letters at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding affordable and eco-friendly diapers. Many parents struggle to find diapers that are both environmentally responsible and budget-friendly. # Value propositions - Eco-friendly diapers at the most affordable price - Free trial kit # Benefits - Most affordable on the market - Meilleure absorption # Features - Eco-friendly - Made in France - Contact layer 100% d'origine naturelle # Call to action COMMANDE DÈS MAINTENANT (sticky note) # Social proof - None used. # Point of view - Brand 100% – The ad presents the brand's key features and benefits through a direct, informative approach. # Storyline - 00:00–00:02 The ad begins by showing a package of Couches diapers with a pink sticky note that reads "LA COUCHE Ecolo." - 00:02–00:03 A yellow sticky note is added that reads "LA MOINS CHERE." - 00:03–00:04 A green sticky note is added that reads "DU MARCHÉ." - 00:04–00:05 The package is removed to reveal a single diaper. - 00:05–00:07 A pink sticky note is added that reads "A PARTIR DE 18 CT." - 00:07–00:07 A yellow sticky note is added that reads "MEILLEURE ABSORPTION." - 00:07–00:10 Blue liquid is poured onto the diaper to demonstrate its absorbency. - 00:11–00:12 A pink sticky note is added that reads "MADE IN FRANCE." - 00:12–00:15 A green sticky note is added that reads "VOILE DE CONTACT 100% D'ORIGINE NATURELLE." - 00:15–00:17 A yellow sticky note is added that reads "KIT D'ESSAI GRATUIT." - 00:17–00:19 A yellow sticky note is added that reads "COMMANDE DÈS MAINTENANT."

# Ad summary This ad compares the absorbency of four different brands of diapers by pouring blue-colored water into each diaper and then pressing a white wipe against the inside to see how much moisture is left behind. The ad concludes that the "La Marque en Moins" diaper is the most absorbent and recommends it. # Brand positioning La Marque en Moins is presented as an eco-friendly, made-in-France diaper brand that is also the least expensive option. The brand is positioned as a practical and affordable choice for parents who are environmentally conscious and want a reliable diaper without breaking the bank. The ad highlights the brand's commitment to sustainability and affordability, suggesting that it challenges the norm of expensive, less eco-friendly diapers. # Product The featured product is La Marque en Moins diapers, which are presented as an eco-friendly and affordable option for parents. The ad showcases the diaper's absorbency by pouring blue-colored water into it and comparing it to other brands. The diaper is described as being made in France and is highlighted as the least expensive option among the brands tested. The ad emphasizes the diaper's ability to absorb liquid effectively, keeping the baby's skin dry. The ad addresses the purchase barriers of cost and environmental concerns by positioning La Marque en Moins as an affordable and eco-friendly solution. # Visual style The ad has a UGC feel with a home setting and natural lighting. The editing style is simple with static shots and minimal transitions. The production quality is basic, giving it an authentic and relatable tone. The pacing is consistent, with a moderate number of cuts per minute, keeping the viewer engaged without feeling rushed. The audio-visual sync is well-maintained, with the cuts and product actions timed to the voiceover lines. # Hooks Spoken: Female 1: Voici quatre couches différentes ainsi que leurs prix. Visual: 00:00–00:01 A woman stands behind a table with four different brands of diapers laid out. The table is covered with a clear plastic sheet. There are small colored blocks with prices written on them in front of each diaper. A glass of blue liquid is on the left side of the table. The background is a living room with a sofa and other furniture. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad addresses the pain point of parents who are looking for affordable and eco-friendly diaper options that also provide effective absorption. The ad highlights the frustration of expensive diapers that may not be as absorbent or environmentally friendly. "Je verse des grosses quantités quand même." # Value propositions - Eco-friendly and affordable diaper option - Effective absorption at a lower cost - Made in France, ensuring quality and sustainability # Benefits - Effective absorption - Keeps baby's skin dry - Affordable # Features - Eco-friendly - Made in France - Least expensive # Call to action Je recommande celle-ci. # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing and comparing different diaper brands. # Storyline - 00:00–00:02 The ad begins with the presenter introducing four different diaper brands and their prices. - 00:02–00:03 The presenter states that she will test the absorbency of each diaper. - 00:04–00:07 The presenter names the four diaper brands being compared: La Marque en Moins, Super U, Pommette, and Pampers. - 00:07–00:09 The presenter states that she will pour blue-colored water into each diaper to compare their absorbency side by side. - 00:09–00:14 The presenter pours the first cup of blue-colored water into each diaper, leaving a small space at the top and bottom. - 00:15–00:19 The presenter explains that the goal is to test the absorption, see if there are any leaks, and check if the diaper is wet on the baby's skin side. - 00:19–00:21 The presenter presses a white wipe against the inside of the La Marque en Moins diaper and states that there is nothing to report. - 00:21–00:23 The presenter presses a white wipe against the inside of the Super U diaper and states that it is still okay for the moment. - 00:23–00:25 The presenter presses a white wipe against the inside of the Pommette diaper and states that it is already quite wet. - 00:26–00:28 The presenter presses a white wipe against the inside of the Pampers diaper and states that it is still holding up. - 00:28–00:30 The presenter pours a second cup of blue-colored water into each diaper. - 00:30–00:33 The presenter states that she is excited to see the results because she is pouring large quantities of water. - 00:33–00:36 The presenter presses a white wipe against the inside of the La Marque en Moins diaper and states that she is shocked because it is still ultra clean. - 00:36–00:38 The presenter states that the Super U diaper is already very soaked. - 00:39–00:42 The presenter states that the Pommette diaper is starting to get very wet. - 00:42–00:45 The presenter states that the Pampers diaper is very wet. - 00:45–00:50 The presenter pours a third cup of blue-colored water into each diaper and notes that some diapers are already completely saturated. - 00:51–00:53 The presenter states that the La Marque en Moins diaper has absorbed well compared to the others. - 00:54–00:57 The presenter states that the La Marque en Moins diaper is wet but performs well. - 00:57–00:59 The presenter states that the Super U diaper is a disaster. - 00:59–01:02 The presenter states that the Pommette diaper is very flooded. - 01:02–01:06 The presenter states that the Pampers diaper is the worst and the wipe is very saturated. - 01:06–01:09 The presenter concludes that what is said about the La Marque en Moins diaper is true and validates it. - 01:09–01:13 The presenter recommends the La Marque en Moins diaper because it is eco-friendly, made in France, and the least expensive.

# Ad summary This ad promotes Couches brand diapers. The ad uses a series of sticky notes to highlight the diaper's features and benefits, including its low cost, high quality, superior absorption, French manufacturing, natural materials, and free trial kit. The ad concludes with a call to action to order now. # Brand positioning Couches is presented as a brand that offers affordable, high-quality, and eco-friendly diapers. The brand emphasizes its commitment to using natural materials and manufacturing its products in France. Couches aims to occupy a space in the consumer's mind as a reliable and responsible choice for parents who want the best for their babies and the environment. The brand's positioning is both functional (offering superior absorption and natural materials) and emotional (providing peace of mind for parents). # Product The featured product is Couches brand diapers, which are presented as an affordable and high-quality option for parents. The diapers are highlighted for their superior absorption capabilities, ensuring dryness and comfort for the baby. They are made in France and feature a contact layer made of 100% natural origin materials, emphasizing the brand's commitment to using safe and eco-friendly components. The ad also mentions that a free trial kit is available, addressing potential purchase barriers by allowing customers to test the product before committing to a full purchase. The ad conveys that these diapers are worth trying because they offer a combination of affordability, quality, and natural materials, making them a smart choice for conscientious parents. # Visual style The ad has a simple, DIY aesthetic with a top-down perspective and minimal editing. The use of sticky notes and handwritten text gives it a personal, UGC feel. The pacing is slow and deliberate, allowing viewers to read each message clearly. The production quality is basic, which supports the intended tone of affordability and accessibility. # Hooks Text overlay: 00:00–00:04: COUCHE (sticky note) / 00:01–00:04: LA MOINS CHÈRE (sticky note) / 00:03–00:04: ET DE QUALITÉ (sticky note) Visual: 00:00–00:04: A top-down shot shows a sealed package of Couches brand diapers on a shiny orange surface. The package is white with the brand name "couches." in rainbow letters at the bottom. A green sticky note with the word "couche" (diaper) written on it is placed on the package, followed by an orange sticky note with "la moins chère" (the cheapest), and a green sticky note with "et de qualité" (and quality). # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of parents seeking affordable diapers that are also high-quality and safe for their babies. The rising cost of living has made it difficult for parents to afford basic necessities like diapers, leading them to seek out cheaper alternatives that may compromise on quality or safety. The ad directly addresses this concern by highlighting that Couches diapers are "la moins chère" (the cheapest) "et de qualité" (and quality). # Value propositions - Affordable diapers that don't compromise on quality - Diapers made with natural materials for baby's comfort and safety - Free trial kit to test the product before committing to a purchase # Benefits - Affordable (la moins chère - the cheapest) - High quality (et de qualité - and quality) # Features - Superior absorption - Made in France - Voile de contact 100% d'origine naturelle (100% natural origin contact layer) # Call to action Commande dès maintenant (order now) # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's features and benefits through visual demonstrations and text overlays. # Storyline - 00:00–00:04 The ad begins by showcasing a package of Couches brand diapers. - 00:00–00:04 Sticky notes are placed on the package, highlighting key features such as "couche" (diaper), "la moins chère" (the cheapest), and "et de qualité" (and quality). This establishes the product's affordability and quality. - 00:04–00:05 The package is then removed to reveal a single diaper. - 00:05–00:07 Additional sticky notes are placed on the diaper, emphasizing its price ("à partir de 18 ct" - from 18 cents) and superior absorption ("meilleure absorption"). This reinforces the product's value proposition. - 00:07–00:10 A blue liquid is poured onto the diaper to demonstrate its absorption capabilities. This provides a visual demonstration of the product's effectiveness. - 00:10–00:11 The hand touches the diaper to show how dry it is. - 00:11–00:14 More sticky notes are added, highlighting that the diaper is "made in France" and that the contact layer is "voile de contact 100% d'origine naturelle" (100% natural origin). This emphasizes the product's quality and eco-friendliness. - 00:14–00:19 The ad concludes with sticky notes promoting a "kit d'essai gratuit" (free trial kit) and a call to action to "commande dès maintenant" (order now). This encourages viewers to try the product and make a purchase.

# Ad summary This ad promotes La Marque en Moins diapers, highlighting their eco-friendly, made-in-France, and cost-effective nature. The ad features a woman who shares her experience of switching to the brand, emphasizing the benefits for both her baby (no more redness) and her wallet (savings of 450€ per year). The ad uses a split-screen comparison to showcase the diaper's absorbency and emphasizes the convenience of monthly home delivery. # Brand positioning La Marque en Moins is presented as an eco-conscious and budget-friendly brand of diapers. The brand emphasizes its commitment to providing products that are both safe for babies and environmentally responsible. The brand positions itself as an alternative to traditional diaper brands by offering diapers that are made in France, free of harmful chemicals, and available at a lower cost. The brand aligns with values of sustainability, health, and affordability, appealing to parents who want the best for their children without breaking the bank. The brand pushes against the norm of expensive, potentially harmful diapers by offering a transparent and eco-friendly alternative. # Product La Marque en Moins diapers are presented as an eco-friendly and cost-effective alternative to traditional diapers. They are made in France and free of endocrine disruptors. The diapers feature a highly absorbent core and a 100% natural veil. The ad highlights that the diapers are delivered directly to the customer's home each month, eliminating the need to go to the store. The ad also mentions that the brand offers a free trial kit. The diapers are shown to prevent redness and save parents money, with the presenter claiming to save 450€ per year. # Visual style The ad has a UGC feel, with a mix of indoor and outdoor shots. The editing style includes quick cuts and smooth transitions. The production quality is polished, but maintains a casual tone. The pacing is consistent, with cuts timed to the music and voiceover. The overall aesthetic is bright and cheerful, reflecting the positive message of the ad. # Hooks Spoken: Female 1: Le bon plan couche que j'aurais aimé découvrir six mois plus tôt. Text overlay: BON PLAN COUCHES (Pink rectangle) / ❌ / ✅ Visual: 00:00-00:02 A woman with fair skin, in her 30s, with short brown hair, wearing a white blouse, stands in front of a display of diapers covered in plastic. She has a surprised expression and her hand is covering her mouth. A pink rectangle with the text "BON PLAN COUCHES" is displayed above her head. A red X is on the left side of the diaper display and a green checkmark is on the right side. The camera is stationary and the lighting is bright. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the high cost of diapers, as explicitly shown when the presenter mentions being "à deux doigts de payer plus de 60 € mes couches" (on the verge of spending 60€ on diapers). # Value propositions - Eco-friendly and non-toxic diapers: This connects to the feature of being made in France and free of endocrine disruptors, appealing to health-conscious parents. - Cost savings of 450€ per year: This connects to the benefit of paying half the price, making the product more accessible. - Convenient monthly home delivery: This connects to the feature of being delivered directly to the customer's home, saving time and effort. # Benefits - No more redness for baby - Less stress for mom - 450€ savings per year - Convenient monthly home delivery # Features - Eco-friendly - Made in France - Sans perturbateurs endocriniens (free of endocrine disruptors) - Hyper absorbant (highly absorbent) - Voile 100% d'origine naturelle (100% natural veil) - Livré chaque mois directement chez moi (delivered directly to my home each month) # Call to action Rendez vous sur le site La Marque en Moins. # Social proof - "Heureusement, j'ai vu la vidéo d'une maman qui expliquait comment elle payait ses couches écolo, sans produits nocifs, presque deux fois moins cher" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The presenter expresses that she wishes she had discovered the diaper deal six months earlier, setting the stage for her story. The perspective is from the presenter, sharing her initial regret and excitement about the product. - 00:02–00:06 00:02–00:06 The presenter recalls being on the verge of spending 60€ on diapers, highlighting the high cost of traditional brands. The perspective is from the presenter, reflecting on her past frustration and near-miss. - 00:06–00:13 00:06–00:13 The presenter shares that she saw a video from another mom explaining how to get eco-friendly, non-toxic diapers for almost half the price. The perspective is from the presenter, introducing the solution she found. - 00:13–00:15 00:13–00:15 The presenter reveals that the solution is La Marque en Moins. The perspective is from the presenter, identifying the brand that solved her problem. - 00:15–00:18 00:15–00:18 The presenter mentions that she tested the trial kit, which was free. The perspective is from the presenter, highlighting the risk-free opportunity to try the product. - 00:18–00:21 00:18–00:21 The presenter states that her baby no longer has redness, and she has less stress. The perspective is from the presenter, emphasizing the positive outcomes of using the product. - 00:21–00:23 00:21–00:23 The presenter reiterates that she is paying half the price. The perspective is from the presenter, reinforcing the cost-saving benefit. - 00:24–00:31 00:24–00:31 The presenter highlights that La Marque en Moins diapers are made in France, free of endocrine disruptors, highly absorbent, and have a 100% natural veil. The perspective shifts to a product demonstration, showcasing the diaper's features and benefits. - 00:32–00:34 00:32–00:34 The presenter emphasizes that the diapers are delivered directly to her home each month, eliminating hassle. The perspective is from the presenter, highlighting the convenience of the service. - 00:35–00:39 00:35–00:39 The presenter concludes by stating that her wallet thanks her, with savings of 450€ per year. The perspective is from the presenter, reinforcing the financial benefit of using the product. - 00:40–00:43 00:40–00:43 The presenter expresses that she wishes she had known about this deal sooner. The perspective is from the presenter, reiterating her satisfaction and regret for not discovering the product earlier. - 00:43–00:45 00:43–00:45 The presenter encourages viewers to visit the La Marque en Moins website. The perspective is from the presenter, providing a call to action for viewers to learn more.

# Ad summary This ad uses a teddy bear wearing a diaper to highlight the product's benefits and address common pain points associated with diapers, such as leaks, skin irritation, and high prices. # Brand positioning This ad does not explicitly mention the brand name, but it positions the brand as a solution to common diaper-related problems. The brand aims to occupy a space in the consumer's mind as a provider of diapers that prevent leaks and skin irritations, while also being affordable. The ad promotes a functional brand positioning by focusing on the practical benefits of the diaper. # Product The ad features a diaper designed for babies. The diaper is presented as a solution to issues like leaks, skin irritation, and high cost. The diaper's USPs are implied through the problems it solves: preventing leaks, being gentle on the skin, and being affordable. The ad shows the diaper being worn by a teddy bear, suggesting its use during any time a baby would wear a diaper. # Visual style The ad has a clean and simple visual style with a focus on the product and its benefits. The lighting is soft and natural, creating a warm and inviting feel. The overall aesthetic is minimalistic, with a focus on clarity and direct communication. # Hooks Headline: TEDDY A ENFIN DIT ADIEU À SES SOUCIS # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the common frustrations parents face with diapers, including leaks, skin irritation, and high prices. "Fuites de la couche" (Diaper leaks) is one of the key issues addressed. # Value propositions - Addresses diaper leaks - Reduces skin irritations - Affordable price # Benefits - Teddy has finally said goodbye to his worries # Features - Fuites de la couche - Irritations au contact - Prix élevé # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the overall message of the ad, highlighting the problems and implying that their product is the solution. # Storyline - The ad starts by stating that "TEDDY A ENFIN DIT ADIEU À SES SOUCIS" (Teddy has finally said goodbye to his worries), which is intended to grab the viewer's attention by personifying a teddy bear and suggesting a resolution to a common problem. The brand is telling this part of the story to introduce the idea that the product solves a problem. - The ad lists three common issues with diapers: "Fuites de la couche" (Diaper leaks), "Irritations au contact" (Irritations on contact), and "Prix élevé" (High price). The brand is telling this part of the story to highlight the pain points that the product addresses. - The ad visually shows a teddy bear wearing the diaper, implying that the product solves the listed problems. The brand is showing this to demonstrate the product in use and suggest its effectiveness.

# Ad summary This ad promotes La Marque en Moins diapers, highlighting their quality, lack of toxic products, absorbency, and affordability. The ad follows a mom through her busy day, showing how the diapers hold up and keep her baby comfortable, allowing her to enjoy precious moments. # Brand positioning La Marque en Moins is presented as a brand that understands the struggles of modern motherhood, particularly the endless cycle of diaper changes and the desire for safe, effective, and affordable products. The brand positions itself as a solution to the frustrations of dealing with messy, irritating, and expensive diapers. It aligns with values of practicality, safety, and affordability, pushing against the norm of overpriced and potentially harmful baby products. The brand aims to occupy a space in the consumer's mind as a reliable and trustworthy option that prioritizes both the baby's well-being and the parent's budget. # Product La Marque en Moins diapers are presented as a solution for parents seeking high-quality, safe, and affordable diapers. The diapers are highlighted for being ultra-absorbent, free of toxic products, and recommended by a pediatrician. The ad addresses the pain points of diaper leaks, skin irritation, and high costs. The diapers are shown being used throughout the day, from the first morning change to naptime, demonstrating their reliability and effectiveness. The ad emphasizes that these diapers allow parents to enjoy precious moments with their baby without worrying about leaks or discomfort. # Visual style The ad has a UGC feel, with a mix of selfie-style shots and handheld camera work. The production quality is decent, but not overly polished, which adds to the authenticity and relatability. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. The overall aesthetic is bright and cheerful, with natural lighting and everyday settings. # Hooks Spoken: 00:00–00:02: Female 1: Profite, ça passe vite. Text overlay: 00:00–00:01: "Profite, ça passe vite", / 00:00–01:01: Une journée dans ma vie de maman au max Visual: 00:00–00:02: A close-up, selfie-style shot of a young woman lying in bed. She has fair skin, light brown hair pulled back, and is wearing a green shirt. She is looking directly at the camera with a tired expression. The background shows a pillow with blue and white stripes. # Funnel stage Consideration # Pain points The central frustration is the endless cycle of diaper changes and the desire for safe, effective, and affordable products. The ad directly signals this frustration with the line: "La Marque en Moins, parce qu'on en peut plus des couches de m**." # Value propositions - The diapers are ultra-absorbent, providing better protection and comfort for the baby. - The diapers are free of toxic products, ensuring the baby's safety and well-being. - The diapers are more affordable, saving parents money without sacrificing quality. # Benefits - Zero fuite, zéro irritation - Un bébé qui dort tranquille - Le kit d'essai est gratuit # Features - Ultra absorbantes - Sans produits toxiques - Moins chères # Call to action Je vous recommande ces couches le kit d'essai est gratuit ! # Social proof - "Une amie pédiatre me les a recommandées" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a mom experiencing a typical day with her baby, using a casual and relatable tone. # Storyline - 00:00–00:06 00:00–00:06: The mom wakes up tired and expresses her hope that the day will pass quickly because she is exhausted. - 00:07–00:11 00:07–00:11: She starts the day by inspecting her baby's body and finds him wet. - 00:12–00:17 00:12–00:17: She changes the baby's diaper, holding her breath and hoping he doesn't pee on her. - 00:18–00:19 00:18–00:19: She prepares a bottle for the baby. - 00:20–00:24 00:20–00:24: She receives a box containing a free trial kit of La Marque en Moins diapers, expressing her relief at finding a solution to her diaper woes. - 00:25–00:27 00:25–00:27: She opens the box with her baby, revealing the diapers. - 00:27–00:30 00:27–00:30: She highlights the diapers' features, including being free of toxic products, ultra-absorbent, and affordable. - 00:31–00:35 00:31–00:35: She shows the quality of the diapers. - 00:36–00:41 00:36–00:41: She puts the baby down for a nap, emphasizing that the diapers prevent leaks and irritation, ensuring a peaceful sleep. - 00:42–00:48 00:42–00:48: She enjoys an afternoon walk and playtime at the beach with her baby, noting that she is making the most of these moments before he becomes a teenager and wants nothing to do with her. - 00:49–00:53 00:49–00:53: Back home, she notes that the diaper held up well throughout the day. - 00:54–01:01 00:54–01:01: She gives the diapers a 100% validation, recommending them to other parents and expressing her exhaustion as she goes to bed.

# Ad summary This ad highlights the key features of diapers, emphasizing their superior absorption, natural origin, and affordable price. It targets parents looking for the best for their babies. # Brand positioning The brand is presented as a provider of high-quality diapers that prioritize both the baby's comfort and the parent's budget. The brand positions itself as a reliable choice for parents seeking diapers with superior absorption and natural materials, all at an accessible price point. The brand aims to occupy a space in the consumer's mind as a provider of diapers that are both effective and affordable, catering to the needs of modern parents who value quality and cost-effectiveness. The brand aligns with values of care, quality, and affordability, promoting a lifestyle of responsible parenting without compromising on product performance. The brand positioning is both functional (superior absorption, natural origin) and emotional (peace of mind for parents). # Product The ad features diapers designed for babies. The diapers are white with a pattern of stars, rainbows, and suns. The diapers are presented as having a "Meilleure note d'absorption" (best absorption rating), being made with "Voile d'origine naturelle" (natural origin veil), and having a "Prix accessible" (accessible price). The ad emphasizes the product's superior absorption capabilities, natural materials, and affordability, making it an attractive option for parents. # Visual style The ad has a clean and bright visual style. The product is well-lit and the background is simple, drawing attention to the diaper and its features. The overall aesthetic is modern and appealing, with a focus on showcasing the product in a positive light. # Hooks Headline: LES COUCHES PRÉFÉRÉES DES PARENTS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of parents wanting high-quality diapers that are both effective and affordable. The ad highlights the product's superior absorption, natural origin, and accessible price, directly addressing these concerns. # Value propositions - Superior absorption: Provides peace of mind for parents and comfort for the baby. - Natural origin: Appeals to environmentally conscious parents. - Accessible price: Makes the product affordable for a wider range of consumers. # Benefits - Meilleure note d'absorption - Voile d'origine naturelle - Prix accessible # Features - Meilleure note d'absorption - Voile d'origine naturelle - Prix accessible # Call to action None used. # Point of view - Brand: The brand is highlighting the features of the diaper. # Storyline - The ad begins by showcasing a baby wearing a diaper, held by a person. This is intended to capture the viewer's attention and introduce the product in a relatable context, from the brand's perspective. - The ad then highlights three key features of the diaper: superior absorption, natural origin, and affordable price. This is intended to inform the viewer about the product's benefits and value proposition, from the brand's perspective.

# Ad summary A woman performs a side-by-side comparison of four different diaper brands to test their absorbency. She pours blue-colored water into each diaper and then presses a white wipe against the surface to see how much moisture is left behind. She concludes that La Marque En Moins is the best diaper. # Brand positioning La Marque En Moins is presented as an eco-friendly diaper brand that offers the best absorbency at the lowest price. The brand is positioned as a high-performing and affordable option for parents who are looking for a sustainable choice. The ad highlights the brand's commitment to quality and value, suggesting that customers don't have to compromise on either when choosing La Marque En Moins. # Product La Marque En Moins diapers are eco-friendly diapers that offer the best absorbency at the lowest price. The diapers are made in France. The ad demonstrates the diaper's absorbency by pouring blue-colored water into it and comparing it to other brands. The ad also shows that the diaper is effective at keeping the baby's skin dry. # Visual style The ad has a UGC feel, with natural lighting and a static camera. The editing is simple, with smooth transitions between shots. The production quality is polished, but not overly so, which supports the intended tone of a casual and informative review. The pacing is consistent throughout the ad. # Hooks Spoken: Vrai ou fake? / Les couches de la marque en moins sont les couches écolo avec la meilleure note d'absorption et les moins chères du marché. Text overlay: Vrai ou fake? Visual: 00:00–00:06 A woman stands behind a round orange table in a living room. On the table are four diapers, each with a yellow price tag in front of it. The woman is holding a stack of diapers in her hands. To the left of the diapers is a glass of blue liquid. # Funnel stage Consideration # Pain points The ad addresses the pain point of parents who are looking for an affordable and eco-friendly diaper option that doesn't compromise on quality. The ad highlights that La Marque En Moins diapers are the most absorbent and the least expensive, making them a great value for parents. # Value propositions - Eco-friendly diapers with the best absorbency at the lowest price - Made in France # Benefits - Best absorbency - Lowest price # Features - Couches écolo - Meilleure note d'absorption - Moins chères du marché - Couche écologique made in France # Call to action Je recommande celle-ci. # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:06 The woman introduces the test she will be performing. - 00:06–00:11 00:06–00:11 The woman introduces the four diaper brands she will be testing: La Marque En Moins, Super U, Pommette, and Pampers. - 00:11–00:19 00:11–00:19 The woman pours a cup of blue-colored water into each diaper. - 00:19–00:32 00:19–00:32 The woman presses a white wipe against each diaper to see how much moisture is left behind. - 00:32–00:56 00:32–00:56 The woman pours a second cup of blue-colored water into each diaper. - 00:56–01:08 00:56–01:08 The woman presses a white wipe against each diaper again to see how much moisture is left behind. - 01:08–01:15 01:08–01:15 The woman concludes that La Marque En Moins is the best diaper because it is the most absorbent and the least expensive.

# Ad summary This ad features a mother holding her child, who is wearing the advertised diaper. The ad includes a testimonial about the diaper being tested and approved by the baby. # Brand positioning This ad presents a brand that prioritizes baby-approved comfort and reliability. The brand positions itself as a trusted choice for parents, emphasizing the baby's comfort and satisfaction as the ultimate endorsement. The brand aligns with values of care, quality, and baby-centric decision-making, suggesting that their products meet the high standards of the little ones who use them. This positioning is emotional, focusing on the peace of mind that comes from knowing a product is gentle and well-received by babies. # Product The product being advertised is a diaper designed for babies. It appears to be a pull-up style diaper, featuring a white base with colorful illustrations of rainbows, stars, and other whimsical designs. The diaper is shown being held by a mother and worn by a baby, indicating its use case. The ad highlights that the diaper has been "tested and approved by bébé," suggesting that it is comfortable and well-suited for babies. This addresses a potential purchase barrier by assuring parents of the product's quality and comfort based on the baby's experience. # Visual style The ad has a user-generated content (UGC) style, with a casual, unfiltered aesthetic. The lighting is natural, and the background is a typical home setting. The overall impression is authentic and relatable, as if the photo was taken by a customer. # Hooks Headline: Testées et approuvées par bébé 👶 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of parents wanting to ensure that the diapers they choose are comfortable and well-suited for their baby's sensitive skin. The phrase "Testées et approuvées par bébé 👶" directly signals this concern. # Value propositions - "Testées et approuvées par bébé 👶" implies that the diaper is comfortable and well-suited for babies, providing value through baby-approved quality. # Call to action None used. # Social proof - "Testées et approuvées par bébé 👶" - This quote serves as a testimonial from the baby, indicating that the product is well-received and comfortable. # Point of view - Customer: The mother and baby are presented as real-life users of the product, offering a relatable and authentic perspective. - External source: The text bubble "Testées et approuvées par bébé" acts as an endorsement from the baby, positioning them as an external source of approval. # Storyline - The ad opens with a mother holding her baby, who is wearing the advertised diaper. This sets the scene and introduces the product in a real-life context, from the customer's perspective. - A text bubble appears stating, "Testées et approuvées par bébé," which translates to "Tested and approved by baby." This serves as a testimonial, emphasizing the product's quality and comfort from the baby's perspective.

# Ad summary This ad features a woman reviewing different brands of diapers. She shares her experience with each brand, highlighting the pros and cons of each. She recommends La Marque en Moins diapers. # Brand positioning La Marque en Moins is presented as a brand that offers high-quality diapers at a lower price point. The brand is positioned as a cost-effective alternative to more expensive brands, without sacrificing quality. The brand also has a well-designed app with other good products. # Product The ad features La Marque en Moins diapers. The diapers are described as being high-quality and absorbent. The diapers are also said to be less expensive than other brands. The ad also mentions that La Marque en Moins has a well-designed app with other good products. The ad encourages viewers to test the free kit from La Marque en Moins. # Visual style The ad has a UGC feel. The video is shot in a home setting. The lighting is natural. The editing is simple, with quick cuts between shots. The production quality is good, but not overly polished. The pacing is consistent throughout the ad. # Hooks Spoken: J'ai testé cinq marques de couches et il y en a qu'une que je rachèterai. Text overlay: La meilleure couche selon nous Visual: 00:00–00:02 The woman is centered in the frame, holding a stack of diapers. She is smiling and looking directly at the camera. The background is a living room with a couch and a picture on the wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that parents are frustrated with diapers that leak, are not soft, are not absorbent, and are expensive. # Value propositions - High-quality diapers at a lower price point - A well-designed app with other good products # Benefits - High-quality diapers - More absorbent - Less expensive # Features - High-quality - Absorbent - Less expensive - Well-designed app # Call to action testez le kit gratuit de La Marque en Moins # Social proof - "J'ai testé cinq marques de couches et il y en a qu'une que je rachèterai." – Female 1 (Customer) - "Moi, c'est ce que j'ai fait et j'ai vu la différence." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing different brands of diapers. # Storyline - 00:00–00:02 00:00–00:02 The woman introduces herself and says that she has tested five brands of diapers and there is only one that she would repurchase. This is intended to grab the viewer's attention and make them curious about which brand she recommends. - 00:02–00:17 00:02–00:17 The woman says that she first tested supermarket diapers, including Les Mots d'Enfants from Leclerc and Les Pommettes from Intermarché. She says that she did not like Les Pommettes because they leaked all the time. She also says that she had a lot of leakage problems with Les Mots d'Enfants. She says that the diapers are very thin. This is intended to show the viewer that the woman has tried other brands of diapers and that she is not just recommending La Marque en Moins because she is being paid to do so. - 00:17–00:30 00:17–00:30 The woman says that she then looked at La Marque en Moins and Les Petits Culottés. She says that they are identical and have nothing to do with low-end diapers. She says that both brands are in short supply, but she prefers La Marque en Moins because they are less expensive and their app is well-made. This is intended to show the viewer that La Marque en Moins is a high-quality brand that is also affordable. - 00:30–00:44 00:30–00:44 The woman says that her parents bought Pampers during the holidays and it was a disaster. She says that there is perfume in them, which is an allergen. She also says that the diaper is not as soft or absorbent and that it is more expensive per diaper. This is intended to show the viewer that La Marque en Moins is a better option than Pampers. - 00:44–00:52 00:44–00:52 The woman says that if you are in the process of searching for diapers for a newborn or even after, test the free kit from La Marque en Moins. She says that she did and she saw the difference. This is intended to encourage the viewer to try La Marque en Moins diapers. - 00:52–00:57 00:52–00:57 The woman says that La Marque en Moins is the winner. She asks the viewer what they think and says that they can go to the website. This is intended to encourage the viewer to purchase La Marque en Moins diapers.

# Ad summary This ad features a customer review for Couche diapers. The review highlights the diaper's quality, absorbency, and effectiveness in preventing leaks. The ad also mentions the convenience of the subscription service. # Brand positioning Couche is presented as a brand that offers high-quality, absorbent diapers that are gentle on the baby's skin. The brand emphasizes the effectiveness of its diapers in preventing leaks and reducing the need for frequent changes. The mention of a subscription service suggests a focus on convenience and ease of use for parents. # Product The ad features Couche brand diapers, highlighting their high quality and absorbency. According to a customer review, the diapers are gentle on the baby's skin, preventing irritation, and adapt well to the baby's body. The diapers are effective in preventing leaks of both urine and feces, reducing the need for frequent changes and protecting clothing. The ad also mentions a subscription service for convenient delivery. # Visual style The ad has a clean and minimalist visual style, with a focus on the customer review. The use of a white background and simple layout creates a sense of trust and authenticity. The playful font used for the brand name adds a touch of whimsy. # Hooks Headline: Je recommande ! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of diaper leaks and the need for frequent changes, as highlighted in the customer review: "Je n'ai quasiment jamais eu de fuite ni pipi ni caca, les rares fois où c'est arrivé c'était en lien avec le mauvais positionnement de la couche, de mon fait." # Value propositions - High-quality diapers that are gentle on the baby's skin - Effective in preventing leaks and reducing the need for frequent changes - Convenient subscription service for easy delivery # Benefits - Très bonne qualité !! - pas d'irritation - Je n'ai quasiment jamais eu de fuite ni pipi ni caca - ce qui a sauver pas mal de vêtements # Features - Couche très agréable, pas d'irritation - s'adapte bien à bébé - Super absorption - pas besoin de changer la couche au moindre pipi et retient bien le caca - Le système d'abonnement marche très bien # Call to action None used. # Social proof - "Je recommande! Très bonne qualité !! Après 4 mois d'utilisation. Couche très agréable, pas d'irritation, s'adapte bien à bébé. Je n'ai quasiment jamais eu de fuite ni pipi ni caca, les rares fois où c'est arrivé c'était en lien avec le mauvais positionnement de la couche, de mon fait. Super absorption, pas besoin de changer la couche au moindre pipi et retient bien le caca, ce qui a sauver pas mal de vêtements. Le système d'abonnement marche très bien. Je recommande !!!" - cgd # Point of view - Customer: The customer review provides a firsthand account of the diaper's quality, absorbency, and effectiveness in preventing leaks. # Storyline - The ad opens with a future date, '22 septembre 2025,' and the phrase 'Avis spontané,' setting the stage for an unsolicited customer review. This is intended to convey authenticity and build trust from the brand's perspective. - A customer review is displayed, praising the diaper's quality, absorbency, and gentleness on the baby's skin. This is intended to provide social proof and reassure potential customers from the customer's perspective. - The review also highlights the diaper's effectiveness in preventing leaks and reducing the need for frequent changes, further emphasizing the product's benefits from the customer's perspective. - The review concludes by mentioning the convenience of the subscription service, reinforcing the brand's commitment to ease of use from the customer's perspective.

# Ad summary This ad showcases the features of La Marque en Moins ecological diapers. It highlights their effectiveness, health benefits, and affordability through close-up shots and text overlays. # Brand positioning La Marque en Moins is presented as a brand that offers ecological diapers that are effective, healthy, and affordable. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, environmentally friendly baby products that don't break the bank. The brand aligns with values of sustainability, health, and practicality, pushing against the norm of expensive eco-friendly products. The brand positioning is both functional (effectiveness, health) and emotional (peace of mind for parents). # Product La Marque en Moins offers ecological diapers designed for babies. The diapers are presented as effective, with the "Meilleure absorption du marché (classée A)" (best absorption on the market, class A) and a "Double paroi anti fuites" (double leak-proof barrier). They are also described as "Saines" (healthy), with a "Voile au contact de la peau 100% d'origine naturelle" (veil in contact with the skin 100% of natural origin) and "Publication de tous les tests" (publication of all tests). The diapers are also "Abordables" (affordable), starting at 18ct per diaper and cheaper than in supermarkets due to the short supply chain. The ad addresses the purchase barriers of effectiveness, health concerns, and affordability, highlighting why these diapers are worth trying or buying. # Visual style The ad has a bright, clean aesthetic with natural lighting. The editing style is simple with static shots and smooth transitions. The production quality has a UGC feel, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02: Testez gratuitement nos couches écologiques avec le kit d'essai Text overlay: Testez gratuitement nos couches écologiques avec le kit d'essai / une couche de bonheur livrée chez vous / la marque en moins. Visual: 00:00–00:02: A person's hands open a brown cardboard box on a floral patterned surface. The box has white text that reads "une couche de bonheur livrée chez vous" and "la marque en moins." A gray stuffed elephant and a woven basket are in the background. The camera is stationary and positioned directly above the box. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding effective, healthy, and affordable diapers. "Testez gratuitement nos couches écologiques avec le kit d'essai" implies that parents are often skeptical about the quality and cost of ecological diapers. # Value propositions - Free trial kit to test the diapers - Ecological diapers that are effective, healthy, and affordable - Cheaper than in supermarkets due to the short supply chain # Benefits - Effective absorption - Leak-proof - Healthy for the skin - Affordable # Features - Ecological diapers - Best absorption on the market (class A) - Double leak-proof barrier - 100% natural origin veil in contact with the skin - Publication of all tests - Starting at 18ct per diaper - Cheaper than in supermarkets due to the short supply chain # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing the product. # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a close-up shot of a person opening a La Marque en Moins box. This is intended to create curiosity and introduce the product. The perspective is from the person opening the box, creating a sense of anticipation. The tone is casual and inviting. - 00:02–00:07 00:02–00:07: The person removes a stack of diapers from the box, showcasing their design and quantity. This is intended to highlight the product's features and value. The perspective remains from the person handling the diapers, providing a close-up view. The tone is informative and practical. - 00:07–00:11 00:07–00:11: The person unfolds a diaper to show its inner layer and texture. This is intended to emphasize the diaper's quality and natural materials. The perspective is from the person's point of view, allowing the viewer to see the diaper up close. The tone is reassuring and trustworthy. - 00:11–00:16 00:11–00:16: The person shows the diaper's edges and construction, highlighting its leak-proof design. This is intended to reinforce the product's effectiveness and reliability. The perspective remains from the person's point of view, providing a detailed view. The tone is confident and practical. - 00:16–00:20 00:16–00:20: The person places the stack of diapers into a woven basket, showcasing how they can be stored. This is intended to provide a sense of organization and convenience. The perspective is from the person's point of view, offering a practical view. The tone is casual and relatable.

# Ad summary This ad promotes La Marque en Moins, highlighting its cost-effectiveness, eco-friendliness, and convenience through a subscription service. The ad features a woman sharing her positive experience with the brand's diapers, emphasizing the benefits for both the baby and the parent's wallet. # Brand positioning La Marque en Moins is presented as an eco-friendly and cost-effective alternative to traditional diaper brands. The brand aims to occupy the space of providing high-quality, safe, and environmentally conscious diapers at a lower price point. It aligns with values of sustainability, health, and financial responsibility, promoting a lifestyle where parents can make responsible choices without breaking the bank. The brand pushes against the norm of expensive, potentially harmful diapers by offering a subscription service that delivers affordable, eco-friendly options directly to the customer's door. The brand positioning is both functional (eco-friendly, cost-effective) and emotional (stress-free, guilt-free parenting). # Product La Marque en Moins offers eco-friendly diapers made in France without endocrine disruptors. These diapers are hyper-absorbent and feature a 100% natural origin veil. The diapers are delivered directly to the customer's door each month through a subscription service, eliminating the need to purchase them in stores. The ad addresses the purchase barriers of high cost and potential harm to the baby by offering a more affordable and safer alternative. The diapers are presented as a solution to redness and stress, providing a better experience for both the baby and the parent. The ad highlights that the diapers can save parents over 450€ per year. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high, giving the ad a professional yet relatable appearance. The audio-visual sync is well-executed, with cuts and product actions timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:02 Eh, mais les couches, ils coûtent un bras, ça va 5 minutes. Text overlay: 00:00–00:02 les couches / 00:01–00:02 un bras, ça / 00:02–00:02 5 minutes. Visual: 00:00–00:02 Close-up shot of a woman with fair skin, likely Caucasian, in her 30s. She has shoulder-length dark hair, styled in a bob, and is wearing a white blouse with embroidered detailing, beige pants, gold hoop earrings, and a brown scrunchie on her wrist. She is standing in a room with light beige walls, a white dresser with baby items on top, and framed pictures of rabbits on the wall. The camera is stationary and selfie-style, capturing her from the chest up. She is speaking directly to the camera with an expressive face and hand gestures. # Funnel stage Consideration # Pain points The central frustration is the high cost of diapers. "Eh, mais les couches, ils coûtent un bras, ça va 5 minutes." # Value propositions - Eco-friendly diapers made in France without endocrine disruptors - Hyper-absorbent and feature a 100% natural origin veil - Delivered directly to the customer's door each month through a subscription service - More affordable and safer alternative - Solution to redness and stress - Can save parents over 450€ per year # Benefits - My baby no longer has redness - I have less stress - I paid two times less - Zero hassle - My wallet says thank you - More than 450€ of savings per year # Features - Eco-friendly - Made in France - Without endocrine disruptors - Hyper absorbants - 100% natural origin veil - Delivered each month directly to my home # Call to action Rendez-vous sur le site La Marque en Moins. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the brand. # Storyline - Eh, mais les couches, ils coûtent un bras, ça va 5 minutes.–00:02 00:00–00:02 The woman introduces the topic of expensive diapers, setting up the problem that the ad will address. She speaks directly to the camera in a casual, relatable tone, creating a sense of connection with the viewer. The message is that diapers are costly, and this is a common frustration for parents. - Comme cette maman, j'étais à deux doigts de payer plus de 60 euros mes couches.–00:05 00:02–00:05 The ad shows a woman in a supermarket looking concerned about the price of diapers, reinforcing the problem of high costs. The woman in the split screen expresses empathy and understanding, further connecting with the viewer. The message is that many parents face the issue of expensive diapers. - Heureusement, j'ai vu la vidéo d'une maman qui expliquait comment elle payait ses couches écolo, sans produits nocifs, presque deux fois moins cher.–00:11 00:05–00:11 The woman introduces La Marque en Moins as a solution, explaining that she discovered the brand through a video. She highlights the brand's eco-friendly and non-toxic qualities, as well as its lower price point. The message is that there is a better alternative to expensive, potentially harmful diapers. - Et ça, c'est grâce à La Marque en Moins. J'ai testé, le kit d'essai était gratuit.–00:16 00:11–00:16 The woman emphasizes the brand's name and mentions that she tested the trial kit, which was free. She holds up a package of diapers, visually showcasing the product. The message is that the brand is trustworthy and offers a risk-free way to try their diapers. - Aujourd'hui, mon bébé n'a plus de rougeurs et moi, plus de stress. Et j'ai payé deux fois moins cher. Les couches de La Marque en Moins sont made in France, sans perturbateurs endocriniens.–00:26 00:16–00:26 The woman highlights the benefits of using La Marque en Moins diapers, stating that her baby no longer has redness and she experiences less stress. She also mentions that the diapers are twice as cheap and made in France without endocrine disruptors. The message is that the brand offers a superior product that is both safe and affordable. - Hyper absorbants et avec un voile 100% d'origine naturelle. C'est livré chaque mois directement chez moi, zéro galère.–00:33 00:26–00:33 The ad shows a comparison between La Marque en Moins diapers and another brand, highlighting the brand's hyper-absorbency and natural origin veil. The woman then mentions that the diapers are delivered directly to her door each month, eliminating hassle. The message is that the brand offers a convenient and high-quality product. - Et mon portefeuille, ben il me dit merci avec plus de 450€ d'économie par an.–00:38 00:33–00:38 The woman concludes by stating that her wallet thanks her, as she saves over 450€ per year. She holds up a package of diapers with a smile, reinforcing the positive message. The message is that the brand offers significant cost savings. - Franchement, j'aurais aimé connaître ce bon plan bien plus tôt.–00:41 00:38–00:41 The woman expresses that she wishes she had known about the brand sooner, reinforcing the value proposition. The message is that the brand is a great find that parents should discover as soon as possible. - Rendez-vous sur le site La Marque en Moins.–00:44 00:41–00:44 The woman provides a call to action, directing viewers to visit the La Marque en Moins website. The message is to encourage viewers to take the next step and explore the brand's offerings.

# Ad summary This ad is for Couches brand diapers. The ad is formatted to look like a ChatGPT search result, where the user asks which ecological diapers are the least expensive. The ad copy states that Couches brand diapers are approximately 30% less expensive than other ecological diapers on the market and that prices range from 0.20€ to 0.40€ per diaper, with a free trial kit. # Brand positioning Couches is presented as an affordable and eco-friendly diaper brand. The brand is positioned as a solution for parents seeking environmentally conscious options without breaking the bank. By highlighting the cost-effectiveness and ecological benefits, the brand aims to appeal to budget-conscious consumers who prioritize sustainability. The brand pushes against the norm of expensive eco-friendly products, offering an accessible alternative. # Product The product being advertised is Couches brand ecological diapers. The ad states that these diapers are approximately 30% less expensive than other ecological diapers on the market. The price ranges from 0.20€ to 0.40€ per diaper. The ad also mentions that a free trial kit is available. The diapers are presented as an affordable and environmentally friendly option for parents. # Visual style The ad has a clean and minimalist visual style, mimicking the interface of a ChatGPT search result. The color palette is primarily white, with subtle accents of blue and green. The product image is well-lit and professionally shot. The overall aesthetic is modern and approachable. # Hooks Headline: Quelles sont les couches écologiques les moins chères ? # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the high cost of ecological diapers, as expressed in the question: "Quelles sont les couches écologiques les moins chères ?" # Value propositions - 30% moins chères que les autres couches écologiques du marché - Les prix varient de 0,20 € à 0,40 € par couche # Benefits - 30% moins chères que les autres couches écologiques du marché # Features - couches écologiques - kit d'essai gratuit # Call to action None used. # Point of view - Customer: The customer's point of view is represented by the initial question in the ChatGPT interface, seeking affordable ecological diapers. - Brand: The brand's point of view is represented by the ad copy and product image, providing information about the diapers' cost-effectiveness and ecological benefits. # Storyline - The ad begins with a question posed in a ChatGPT interface: "Quelles sont les couches écologiques les moins chères ?" This sets up the problem from the perspective of a customer seeking affordable and eco-friendly diapers. - The ad then presents the brand's response, stating that Couches brand diapers are approximately 30% less expensive than other ecological diapers on the market. This provides the brand's solution to the customer's problem. - The ad further details the price range of the diapers (0.20€ to 0.40€ per diaper) and mentions the availability of a free trial kit. This reinforces the brand's value proposition and encourages the customer to try the product.

# Ad summary This ad promotes Couches brand diapers, highlighting their affordability and ecological focus. The ad features a stack of diaper packages against a muted green background, emphasizing the brand's value proposition of quality at a lower price. # Brand positioning Couches is presented as an affordable and environmentally conscious brand of diapers. The brand aims to occupy a space in the consumer's mind as a provider of ecological diapers at a competitive price point. The brand aligns with values of affordability and environmental responsibility, pushing against the norm of expensive eco-friendly products. The brand positioning is both functional (ecological diapers) and economical (lower price). # Product The ad features Couches brand diapers, available in different sizes. The diapers are packaged in clear plastic wrapping with white labels. The packaging indicates the size range (e.g., 3-6 kg, 2-4 kg) and the number of diapers per package (e.g., 56 couches écologiques, 60 couches écologiques). The diapers are marketed as "écologiques," emphasizing their environmentally friendly nature. The ad highlights the affordability of the diapers, advertising them at a price of 0,18€ per diaper. The ad addresses the purchase barrier of high prices often associated with eco-friendly products. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be studio-shot with soft lighting and a muted color palette. The visual motif is a simple product display against a solid background. The image treatment includes background removal and color grading to create a cohesive look. The typography is large and bold, ensuring scannability. The style contrasts with the cluttered feeds, aiming for stop power through simplicity. # Hooks Headline: Imbattable, couche dès 0,18€! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of expensive eco-friendly products. The phrase "la marque en moins" implies that the brand offers the same quality as other brands but at a lower price. # Value propositions - Affordable ecological diapers - Quality diapers at a lower price # Benefits - Affordable diapers - Ecological diapers # Features - Ecological diapers - Available in different sizes # Call to action None used. # Point of view - Brand: The POV is consistently from the brand, showcasing the product and its value proposition. # Storyline - The ad opens with a headline stating the unbeatable price of the diapers, immediately grabbing the viewer's attention with a value proposition. This is told from the brand's perspective to highlight affordability. - The ad then showcases the product itself, displaying multiple packages of diapers to emphasize availability and variety. This is from the brand's perspective, showing the product in a visually appealing way. - The ad concludes with a tagline that reinforces the brand's value proposition of offering quality at a lower price. This is from the brand's perspective, summarizing the core message.

# Ad summary This ad shows an unboxing of La Marque en Moins diapers. The ad highlights that the brand offers a free trial kit. # Brand positioning La Marque en Moins is presented as a brand that offers diapers. The brand offers a free trial kit. # Product The product featured is La Marque en Moins diapers. The ad shows a free trial kit that is delivered to your home. The diapers are white with a pattern of rainbows, kites, and clouds. # Visual style The ad has a UGC feel. The lighting is natural. The editing is simple with static shots. # Hooks Text overlay: 00:00–00:03 KIT D'ESSAI GRATUIT Visual: 00:00–00:01 A small brown cardboard box sits on a pink rug with a geometric pattern. In the background is a wooden cabinet, a wooden toy shelf with toys, and a small wooden dollhouse. Text overlay: KIT D'ESSAI GRATUIT / 00:01–00:03 The box is opened, revealing diapers wrapped in white tissue paper. Text overlay: KIT D'ESSAI GRATUIT # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Free trial kit delivered to your home # Benefits - None used # Features - Free trial kit # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is filmed from the perspective of a customer unboxing the product. # Storyline - 00:00–00:01 A box is shown on a pink rug. - 00:01–00:03 00:01–00:03 The box is opened to reveal diapers wrapped in tissue paper. - 00:03–00:05 00:03–00:05 A hand takes the diapers out of the box. - 00:05–00:06 00:05–00:06 The diapers are shown up close.

# Ad summary This ad shows a box of Joone diapers being opened. The diapers are white with a rainbow pattern. The ad highlights the brand's commitment to sustainability and transparency. # Brand positioning Joone is presented as a brand focused on transparency and sustainability in the baby care market. The brand emphasizes the quality of its products and its commitment to environmental responsibility. The brand aims to occupy a space in the consumer's mind as a reliable and eco-conscious choice for parents who prioritize both the well-being of their children and the planet. The brand aligns with values of natural living, ethical consumption, and modern parenting. It pushes against the norms of traditional, less transparent baby product brands by highlighting its commitment to ingredient disclosure and sustainable practices. The brand positioning is both functional (high-quality, reliable diapers) and emotional (peace of mind for parents, environmental responsibility). # Product The featured product is Joone diapers, which are delivered in a cardboard box. The diapers are white and feature a rainbow pattern. The diapers are designed for babies and young children. The ad highlights that the diapers are delivered to your door. The diapers are presented as a convenient and eco-friendly option for parents. # Visual style The ad has a clean, bright, and natural aesthetic. The editing is simple with static shots and smooth transitions. The production quality is high, giving it a polished commercial feel. The pacing is slow and deliberate, allowing viewers to focus on the product and its features. # Hooks Visual: 00:00–00:01 A cardboard box sits on a pink rug with a geometric pattern. In the background, there is a wooden cabinet, a child's toy shelf with animal faces, a doll sitting on a white blanket, and a dollhouse. The room is brightly lit with natural light. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Convenient delivery of eco-friendly diapers # Benefits - Convenient delivery - Eco-friendly packaging # Features - Diapers delivered in a cardboard box - White diapers with a rainbow pattern # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of a customer unboxing and examining the product. # Storyline - 00:00–00:01 The camera focuses on a cardboard box sitting on a pink rug in a child's playroom. - 00:01–00:04 00:01–00:04 The box is opened to reveal diapers inside, packaged in white tissue paper. This shows the product is delivered directly to the customer's home. - 00:04–00:06 00:04–00:06 A hand with red nail polish reaches into the box and pulls out a diaper, showing its design and construction. This highlights the product's quality and design.

# Ad summary This ad promotes La Marque en Moins diapers, highlighting their clean ingredients, budget-friendliness, and convenient automatic delivery. The ad features a mom and her baby, showcasing the diapers and emphasizing the brand's commitment to safe and practical baby care. # Brand positioning La Marque en Moins is presented as a brand that prioritizes clean, safe, and affordable baby care products, specifically diapers. The brand aims to occupy a space in the consumer's mind as a reliable and practical choice for parents who are conscious about the ingredients and budget. The brand aligns with values of safety, convenience, and affordability, pushing against the norm of expensive or chemical-laden baby products. The brand positioning is both functional (clean ingredients, budget-friendly) and emotional (peace of mind for parents). # Product La Marque en Moins diapers are presented as a clean and budget-friendly option for babies. The diapers are available in various sizes, as shown by the size 4 packaging. The ad highlights that the diapers are free from endocrine disruptors, emphasizing their safety. The diapers are delivered automatically every month, providing convenience for busy parents. The ad addresses the purchase barriers of safety concerns and budget constraints by emphasizing the clean ingredients and affordability of the diapers. The ad also mentions that the mom received a free kit for maternity to test the diapers. # Visual style The ad has a UGC feel with natural lighting and a home setting, creating a relatable and authentic atmosphere. The editing style includes quick cuts and static shots, maintaining a consistent pace. The production quality is polished but still retains a casual, everyday feel, which supports the intended tone and audience. The pacing is consistent throughout the ad, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:04 Female 1: Est-ce que vous vous souvenez, il y a quelques mois, j'ai fait une vidéo où je testais trois quatre marques de couches. Text overlay: 00:00–00:04 La meilleure couche (selon nous) / 00:00–00:04 EST-CE QUE VOUS VOUS SOUVENEZ VIDEO OÙ JE TESTAIS 3 4 MARQUES DE COUCHES Visual: 00:00–00:04 The shot features a young woman holding a baby. The woman has blonde hair, glasses, and is wearing a gray sweater. The baby is wearing a pink outfit with hearts. They are standing in front of a white door. The camera is stationary and captures a medium shot of the woman and baby. # Funnel stage Consideration # Pain points The central frustration is the concern about the safety and cost of baby diapers. The ad addresses this by emphasizing the clean ingredients and budget-friendliness of La Marque en Moins. "On fait vraiment attention aux produits que l'on utilise pour elle, il faut que ce soit clean, sans perturbateur endocrinien parce que ça, ça me fait flipper." # Value propositions - Clean ingredients for peace of mind - Budget-friendly for cost savings - Automatic delivery for convenience # Benefits - Clean ingredients - Budget-friendly - Convenient automatic delivery # Features - Clean ingredients - Free from endocrine disruptors - Automatic delivery every month # Call to action None used. # Social proof - "sous la vidéo, vous avez été plein à me dire que celles que vous préfériez, c'étaient les couches de la marque en moins" – Female 1 (Customer) - "Pour tout vous dire, c'est ma meilleure amie qui les utilisait déjà" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a mother sharing her personal experience and preference for the product. # Storyline - 00:00–00:04 00:00–00:04 The mom introduces the video by referencing a previous diaper review video where she tested multiple brands. This sets the context for her current recommendation and implies expertise. - 00:04–00:08 00:04–00:08 The mom shows the various sample kits she ordered online. This highlights her thoroughness in testing different diaper brands. - 00:08–00:11 00:08–00:11 The mom introduces her baby as the one who tested all the diapers. This adds a personal touch and implies that the baby's comfort is a key factor. - 00:11–00:17 00:11–00:17 The mom shares that viewers of her previous video recommended La Marque en Moins. This introduces social proof and builds credibility. - 00:17–00:25 00:17–00:25 The mom states that she has been using La Marque en Moins for over a month and is already on size 4. This demonstrates her continued use and satisfaction with the product. - 00:25–00:32 00:25–00:32 The mom mentions that her best friend recommended the diapers and that she took the free kit for maternity to test them. This adds another layer of social proof and highlights the availability of a free trial. - 00:32–00:40 00:32–00:40 The mom explains that her baby has been using La Marque en Moins since birth and that she has tested other kits but prefers La Marque en Moins. This reinforces her preference and the product's suitability for newborns. - 00:40–00:42 00:40–00:42 The mom states that another brand did not convince her. This reinforces her preference for La Marque en Moins. - 00:42–00:50 00:42–00:50 The mom emphasizes that she pays attention to the products she uses for her baby and that La Marque en Moins is clean and free from endocrine disruptors. This addresses safety concerns and highlights the product's clean ingredients. - 00:50–00:56 00:50–00:56 The mom mentions that La Marque en Moins is budget-friendly compared to other brands. This addresses budget constraints and highlights the product's affordability. - 00:56–01:02 00:56–01:02 The mom highlights the convenience of having the diapers delivered automatically every month. This addresses the pain point of busy parents and highlights the product's convenience. - 01:02–01:07 01:02–01:07 The mom concludes by stating that she is team La Marque en Moins. This reinforces her recommendation and encourages viewers to try the product.

# Ad summary This ad showcases the Tidoo brand of diapers. The ad features a woman unboxing and displaying the diapers, highlighting their features and benefits. # Brand positioning Tidoo is presented as an eco-conscious brand of diapers. The brand emphasizes its commitment to reducing environmental impact through its product design and manufacturing. The diapers are positioned as a practical and responsible choice for parents who prioritize sustainability without compromising on quality or performance. The brand aims to occupy a space in the consumer's mind as a reliable and environmentally friendly option in the baby care market. The brand aligns with values of environmental responsibility and conscious consumerism, appealing to parents who want to make sustainable choices for their children and the planet. Tidoo pushes against the norm of disposable diapers that contribute to environmental waste by offering a more eco-friendly alternative. The brand positioning is both functional (eco-friendly materials, effective performance) and emotional (peace of mind for environmentally conscious parents). # Product Tidoo diapers are presented as eco-friendly diapers designed for babies. The diapers are white with colorful rainbow and cloud designs. The packaging is labeled with the phrase "la marque en moins," suggesting a reduced environmental impact. The diapers are shown to be soft and absorbent, with a focus on comfort and functionality. The ad addresses the purchase barrier of environmental concerns by highlighting the eco-friendly materials and sustainable manufacturing processes of the diapers. The ad aims to convince viewers that Tidoo diapers are a worthwhile purchase by emphasizing their eco-friendly nature and effectiveness. # Visual style The ad has a clean and bright aesthetic with natural lighting. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is slow and consistent, allowing viewers to focus on the product and its features. # Hooks Text overlay: 00:00–00:03 / la marque en moins. Visual: 00:00–00:01 Two large, white packages of Tidoo diapers are dropped onto a round rug with a light pink and white geometric pattern. In the background, there is a large potted plant with green leaves, a white door, and a decorative lamp with a warm light. The camera is stationary and captures the scene from a medium distance. / 00:01–00:03 A woman's hands with red nail polish are shown opening one of the packages of diapers. The camera zooms in slightly to focus on the action. The background remains the same. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the environmental concerns associated with traditional disposable diapers. # Value propositions - Eco-friendly materials for environmentally conscious parents - Sustainable manufacturing processes for a reduced environmental impact # Benefits - Reduced environmental impact - Soft and absorbent - Comfort and functionality # Features - Eco-friendly diapers - Colorful rainbow and cloud designs # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer unboxing and displaying the product. # Storyline - 00:00–00:01 Two packages of Tidoo diapers are dropped onto a rug. - 00:01–00:03 00:01–00:03 A woman's hands are shown opening one of the packages of diapers. The message is that the diapers are easy to access and use. - 00:03–00:16 00:03–00:16 The woman pulls out a stack of diapers and shows the inside and outside of the diaper. The message is to show the quality and features of the diaper. - 00:16–00:27 00:16–00:27 The woman places the diapers into a decorative basket. The message is to show how the diapers can be stored in an aesthetically pleasing way.

# Ad summary This ad features a baby wearing a diaper and testimonials from verified buyers. The ad also highlights free delivery and 100% free returns. # Brand positioning The brand is presented as a provider of high-quality diapers that prioritize comfort, absorption, and customer satisfaction. The brand emphasizes the positive experiences of its customers, as highlighted by the numerous 5-star reviews and verified buyer testimonials. The brand aims to occupy a space in the consumer's mind as a reliable and trusted choice for parents seeking the best for their babies. The brand aligns with values of quality, customer satisfaction, and convenience, as evidenced by the free delivery and return policy. The brand positioning is both functional (high absorption, no irritation) and emotional (peace of mind for parents). # Product The product featured is a diaper designed for babies. The diaper is white with a pattern of rainbows and other shapes. The diaper is shown being worn by a baby. The ad highlights the diaper's super absorption and lack of irritation, as stated in a customer testimonial. The ad also mentions the convenience of a subscription service that can be easily adapted. The ad addresses purchase barriers by offering free delivery and 100% free returns. # Visual style The ad has a clean and simple visual style with a focus on the product and customer testimonials. The production quality appears to be studio-shot. The image treatment includes bright and even lighting. The typography is clean and legible. The overall style is designed to be scannable and trustworthy. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of diaper leaks and irritation, as highlighted by the customer testimonials mentioning "Super absorption et aucune irritation" and "Presque jamais de fuite." # Value propositions - Super absorption and no irritation, providing comfort and peace of mind for both baby and parent. - Easy-to-adapt subscription, offering convenience and flexibility for busy parents. - Free delivery and 100% free returns, reducing risk and incentivizing purchase. # Benefits - Super absorption et aucune irritation - L'abonnement peut s'adapter facilement. - Livraison à la carte. - Couche top. - Presque jamais de fuite. # Features - Super absorption - Aucune irritation - L'abonnement peut s'adapter facilement. - Livraison à la carte. - Couche top. - Presque jamais de fuite. # Call to action None used. # Social proof - "Super absorption et aucune irritation. L'abonnement peut s'adapter facilement." – CAMILLE B. - "Très bon produit, utilisé depuis bientôt un an, je recommande." – Inès L. - "C'est simplissime. Livraison à la carte. Couche top. Presque jamais de fuite." – BÉNÉDICTE D. # Point of view - Customer: The testimonials from verified buyers (Camille B., Inès L., and Bénédicte D.) provide customer perspectives on the product's effectiveness and ease of use. # Storyline - The ad opens with a display of 5-star reviews, immediately establishing a positive reputation and high customer satisfaction. This is told from the brand's perspective to build trust and credibility with potential customers. - The ad then features a baby wearing the diaper, showcasing the product in use and highlighting its fit and comfort. This is shown from an external perspective to demonstrate the product's real-world application. - The ad includes testimonials from verified buyers, sharing their positive experiences with the diaper's absorption, lack of irritation, and ease of use. This is told from the customer's perspective to provide social proof and build confidence in the product. - The ad concludes with mentions of free delivery and 100% free returns, further incentivizing purchase and reducing risk for potential customers. This is told from the brand's perspective to encourage immediate action and address any remaining concerns.