How L'OCCITANE en Provence Advertises on Meta

# Ad summary This ad showcases L'Occitane's Almond Shower Oil. The video features close-up shots of the product, demonstrating its texture and how it transforms into a milky lather when mixed with water. The ad emphasizes the product's ability to cleanse and soften the skin, positioning it as a luxurious addition to a daily shower routine. # Brand positioning L'Occitane is presented as a premium skincare brand that focuses on natural ingredients and luxurious experiences. The brand aligns with values of self-care and indulgence, positioning itself as a provider of high-quality products that elevate everyday routines. The brand pushes against the norm of basic, functional skincare by offering products that provide a sensory experience, such as the almond-scented shower oil. The brand positioning is both functional, with its cleansing and softening properties, and emotional, with its emphasis on relaxation and luxury. # Product The featured product is L'Occitane's Almond Shower Oil, a cleansing and softening shower product. It is designed for individuals seeking a luxurious and nourishing shower experience. The shower oil contains almond oil and transforms into a milky lather when mixed with water. The product is presented as a way to cleanse and soften the skin, providing a sensory experience with its almond scent. The ad addresses the potential barrier of dryness associated with traditional soaps by highlighting the oil's moisturizing properties, making it worth trying for those seeking a more hydrating cleansing option. # Visual style The ad has a clean, bright aesthetic with natural lighting. The editing style is simple, with smooth transitions between shots. The production quality is polished, giving it a commercial feel. The pacing is moderate, with cuts timed to the music. # Hooks Spoken: 00:00–00:07: [Soft instrumental music] Text overlay: 00:00–00:07: this after a tiring day Visual: 00:00–00:03: A hand holds a bottle of L'Occitane Almond Shower Oil in front of a window with natural light. The bottle is clear, revealing the yellow oil inside. The label is prominently displayed, and water droplets cling to the bottle. The background is slightly blurred, focusing attention on the product. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that traditional soaps can be drying and harsh on the skin. The text overlay "this after a tiring day" suggests the need for a more gentle and luxurious cleansing experience. # Value propositions - The almond oil provides a moisturizing and nourishing effect, addressing the need for hydration during cleansing. - The shower oil transforms into a milky lather, offering a sensory experience that elevates the daily shower routine. # Benefits - Cleanses the skin - Softens the skin - Provides a luxurious shower experience # Features - Almond oil - Cleansing - Softening # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad shows the product being poured and lathered on hands, demonstrating its texture and use. - Brand 50% – The ad features close-ups of the product bottle, highlighting its label and key features. # Storyline - 00:00–00:03 The video opens with a close-up of the L'Occitane Almond Shower Oil bottle, highlighting its label and texture. - 00:03–00:04 The camera zooms in to show the product name and description, emphasizing its almond oil content and cleansing properties. This is from the brand's perspective, showcasing the product's key features. - 00:04–00:05 The oil is poured onto a hand, demonstrating its texture and consistency. This is from the customer's perspective, showing how the product looks and feels. - 00:05–00:06 The video transitions to a split screen, showing the oil being rubbed between wet hands, transforming into a milky lather. This is from the customer's perspective, demonstrating the product's transformation and cleansing action. - 00:06–00:07 The video returns to a close-up of the bottle, reinforcing the product's branding and key features. This is from the brand's perspective, reiterating the product's benefits.

# Ad summary This image ad from L'Occitane features a variety of shea butter body care products. With the headline "Elevate Your Ritual," the ad seeks to position the brand as essential to a luxurious and enriching self-care experience. # Brand positioning L'Occitane en Provence is presented as a luxury brand focused on natural beauty and sensorial experiences. The brand emphasizes self-care rituals, suggesting a lifestyle that values taking time for oneself. By using the term "Elevate Your Ritual," the brand is positioned to sit above standard skincare. The brand aligns with values of quality, comfort, and sensory indulgence, seemingly pushing against the idea of quick, results-driven skincare and aiming to offer a holistic, comforting experience. # Product The ad features L'Occitane's Karité Confort (Shea) Body Care product line, which includes Crème de douche hydratante (Hydrating Shower Cream), Lotion Corps Ré Végetalisation Intense (Intense Body Lotion), Crème Mains (Hand Cream), and Crème Pieds (Foot Cream). The products are designed for daily use to hydrate and comfort the skin, with shea butter as a key ingredient. The hand cream tube features a "20%" indicator within a blue circle, highlighting the concentration of shea butter. Each product's packaging is designed with a consistent branding aesthetic, reinforcing the cohesive Karité Confort product line. The messaging focuses on enhancing the routine of applying these products into a comforting experience. The ad aims to remove the purchase barrier by connecting these products to a self-care ritual. # Visual style The ad uses a highly polished, studio-shot visual style. The visual motifs include product staging and natural lighting. The image treatment involves color grading that enhances the warm tones. The typography is integrated in a clean and legible way. The overall aesthetic is high-design, which may impact scannability in the feed but also enhances the perceived value of the brand. # Hooks Headline: Elevate Your Ritual # Funnel stage Top of funnel (Awareness) # Pain points The ad does not address an explicit pain point, but implies that ordinary skincare routines can be elevated to a more enriching experience. # Value propositions - Elevate Your Ritual with Karité Confort (Shea) Body Care: Connects the Karité Confort product line with the benefit of enhancing one's self-care routine, suggesting a premium experience. # Benefits - Hydrates and comforts the skin - Enhance self-care routine # Features - Shea butter as a key ingredient - Karité Confort (Shea) Body Care # Call to action None used. # Social proof - None used. # Point of view - Brand: The entirety of the ad reflects the brand's POV, as it showcases the product line and communicates its positioning and value proposition. # Storyline - The ad opens by invoking a sense of aspiration, inviting the viewer to elevate their routine into a ritual. The intention is to position the promoted product line as a means to enhance and enrich the viewer's self-care experience, told from the brand's perspective. - The ad transitions to highlighting the Karité Confort (Shea) Body Care product line. The purpose is to showcase the range of products available, reinforcing the idea that the brand offers a complete solution for comforting shea body care, told from the brand's perspective.

# Ad summary This ad for L'Occitane features two skincare products and highlights the brand's positioning around timeless beauty and targeted skincare. # Brand positioning L'Occitane is presented as a premium skincare brand rooted in Provençal heritage, offering targeted care with transformative results. The brand aims to occupy the space of timeless beauty, aligning with values of luxury and efficacy. It suggests a positioning that possibly ignores the rapid trend cycles of the beauty industry, focusing instead on enduring quality and tangible outcomes. # Product The ad showcases two L'Occitane skincare products from the Immortelle Divine line. The first product, Immortelle Divine Crème Jeunesse, comes in an opened yellow jar with a gold lid, revealing a rich, white cream inside. The second product, also labelled Immortelle Divine, is in a clear glass jar with a gold lid. The copy states "Targeted care. Transformative Results.", conveying a focus on skincare that effectively addresses specific concerns and delivers noticeable improvements. The ad aims to convince the viewer that these products are worth trying by positioning them as transformative, high-end solutions. # Visual style The ad features a polished, studio-shot image with warm lighting and a gradient background that creates a luxurious and sophisticated feel. The image treatment includes color grading to enhance the golden tones, highlighting the product's premium positioning. The typography is clean and legible, integrated seamlessly to complement the overall aesthetic. This high-design approach aims to convey quality and efficacy, potentially disrupting the typical, more casual in-feed visuals. # Hooks Headline: BEAUTY THAT IS AGELESS # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Beauty that is ageless # Benefits - Transformative Results # Features - Targeted care # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand logo and tagline establish the brand's identity and premium positioning. - Brand: Claims of "Targeted care. Transformative Results." emphasize product benefits from the brand's perspective. - Customer: Presentation of the products allows the customer to imagine the feeling and experience of use. # Storyline - The ad opens by establishing L'Occitane's brand identity and heritage with their logo, immediately creating brand awareness and signaling its positioning in the premium skincare market from the brand's perspective. - The advertisement transitions to emphasizing ageless beauty through the product line, signaling a brand commitment to efficacy and tangible benefits, speaking from the perspective of the brand. - The ad presents two products from the Immortelle Divine line, displaying the physical product to the consumer to highlight the transformative qualities that were established previously, showing the potential customer what is being offered from a customer point-of-view.

# Ad summary This ad for L'Occitane en Provence features their Immortelle Essential Oil skincare duo, highlighting their antioxidant properties and anti-aging benefits. # Brand positioning L'Occitane en Provence positions itself as a luxury skincare brand rooted in natural ingredients and the beauty traditions of the Provence region. The brand emphasizes natural elements and efficacy, targeting consumers who seek sophisticated skincare solutions with proven anti-aging benefits. # Product The ad promotes the Immortelle Essential Oil skincare duo, consisting of two products designed to fight visible signs of aging. The first product is the Immortelle Reset Overnight Reset Oil-in-Serum, packaged in a gradient bottle with shades of purple, red, and yellow. The second product is the Immortelle Divine Crème Jeunesse, packaged in a round, golden jar. Both products contain Immortelle Essential Oil, known for its antioxidant properties. The ad communicates that these products work together to provide a potent anti-aging treatment. # Visual style The ad features a polished, studio-shot visual style with soft lighting and a warm color palette. The focus is on highlighting the product's natural ingredients and luxurious feel, with a clean presentation that emphasizes elegance and sophistication. The composition is carefully arranged to showcase the products as a cohesive set, with the flower adding a natural, organic touch. This aesthetic is intended to convey a sense of high quality and efficacy, appealing to consumers seeking premium skincare solutions. # Hooks Headline: POWER DUO # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses concerns about visible signs of aging by directly stating that the featured products are known to fight them. # Value propositions - Immortelle Essential Oil: Targets anti-aging benefits through a natural ingredient. - Antioxidant powerhouse: Highlights the potency and effectiveness of the product's formulation. # Benefits - Fight visible signs of aging # Features - Immortelle Essential Oil - Antioxidant powerhouse # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view throughout the entire ad focuses on showcasing and extolling the virtues of the L'Occitane brand and its products, emphasizing their benefits and positioning within the skincare market. # Storyline - The ad opens by introducing the L'Occitane brand. This establishes a foundation of luxury and credibility, signaling the ad's focus on high-end skincare from the brand's perspective. - Next, the ad introduces the "POWER DUO" - the Immortelle Essential Oil products. This highlights the core offering of the ad, emphasizing its combined strength and anti-aging properties, positioning the product as an essential element in the customer's routine from a brand point of view. - The copy specifies the benefits, noting that it is an "Antioxidant powerhouse, known to fight visible signs of aging". This underlines the key selling point, and conveys how it can benefit the customer's skincare regimen from the brand's perspective.

# Ad summary The ad showcases L'Occitane en Provence's skincare products, emphasizing their age-defying benefits. The image features two product jars against a softly lit, luxurious backdrop, highlighting the brand's focus on targeted skincare that delivers transformative results. # Brand positioning L'Occitane en Provence is presented as a luxury skincare brand focused on delivering targeted care with transformative results. The brand aligns with values of ageless beauty and aims to occupy the high-end skincare market. The elegant presentation and the promise of 'beauty that is ageless' suggest the brand positions itself against the norm of fleeting beauty trends, instead, emphasizing long-term skincare benefits with a touch of luxury. # Product The ad features two skincare products from L'Occitane en Provence. The first product is in a transparent yellow jar with a gold lid, filled with a white cream, and is positioned with its lid slightly open. It is identified (on-package label text) as "L'OCCITANE EN PROVENCE IMMORTELLE PRECIEUSE CREME JEUNESSE". The second product appears to be in a fully gold jar and is labeled (on-package label text) as "L'OCCITANE EN PROVENCE IMMORTELLE HARMONIE CREME JEUNESSE D'EXCEPTION". Both products are designed for youthful skin, offering targeted care to transform the user's skin. # Visual style The ad uses a highly polished, studio-shot aesthetic to convey luxury and sophistication. The visual motifs include soft gradients, product-focused lighting, and a clean layout. The image treatment involves warm color grading and subtle highlights to enhance the gold elements. The typography is integrated in a classic style, adding to the high-end feel. The overall effect is designed to draw attention and position the products as premium skincare solutions. # Hooks Headline: BEAUTY THAT IS AGELESS # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses concerns about aging and the desire to maintain youthful skin, appealing to those who wish to combat visible signs of aging. # Value propositions - Beauty that is ageless: Implies lasting beauty through targeted skincare. # Benefits - Transformative Results - Beauty that is ageless # Features - Targeted care # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is consistent throughout the image, highlighting the products and their advertised benefits. - Customer: The tagline 'Beauty that is ageless' is from the customer's POV, conveying their desire for lasting beauty, while implying the brand can deliver it. # Storyline - The ad opens with the brand's promise of 'beauty that is ageless' alongside its reputation for 'targeted care' delivering 'transformative results'. The brand is communicating its commitment to timeless beauty and effective skincare solutions, setting the stage for what its products can offer. - The ad then highlights the two L'Occitane products in a luxurious setting, showing their premium packaging and product texture. The brand wants to showcase the tangible quality and beauty of the products, emphasizing the luxury experience of using their skincare line.

# Ad summary This ad promotes L'Occitane's Immortelle Divine Cream and highlights that 97% of users reported a reduction in the appearance of fine lines and wrinkles. # Brand positioning L'Occitane is presented as a luxury skincare brand rooted in the beauty traditions of Provence, France. The brand emphasizes natural ingredients and proven results, positioning itself as a provider of high-end skincare solutions. The company values authenticity and sensory experiences, as implied by the references to immortelle flowers. It suggests a blend of traditional herbalism with modern scientific validation through its clinical test results. The brand's tone is sophisticated and confident, reflecting its established presence in the premium skincare market. It is meant for customers who want to visibly reduce signs of aging. # Product The product is L'Occitane's Immortelle Divine Cream, presented as a high-end skincare solution. It is a face cream designed to reduce the appearance of fine lines and wrinkles. The cream is packaged in a round, golden-yellow jar with a creamy-colored product visible inside. The product distinguishes itself through its ingredient Immortelle. The ad directly addresses the common purchase barrier of efficacy by presenting a statistic that "97% said fine lines and wrinkles appeared less visible" after using the product. # Visual style The ad features a clean and minimalist aesthetic, with a focus on the product and its immediate context. The production quality appears highly polished, with soft lighting and a shallow depth of field that draws attention to the product. The image treatment includes subtle color grading that enhances the warm tones. The typography is integrated seamlessly, with a focus on legibility and visual hierarchy. The visual style seems designed to convey sophistication and efficacy, aligning with the brand's premium positioning. The close-up shot is intended to allow the viewer to see the product and consider its possible use. # Hooks Headline: 97% said fine lines and wrinkles appeared less visible¹ # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of aging skin, specifically the appearance of fine lines and wrinkles. The statistic, "97% said fine lines and wrinkles appeared less visible," directly targets the desire to diminish visible signs of aging. # Value propositions - 97% said fine lines and wrinkles appeared less visible # Benefits - fine lines and wrinkles appeared less visible # Features - fine lines and wrinkles # Call to action None used. # Social proof - ¹Consumer test on 33 volunteers after 28 Days # Point of view - Brand: Appears in the top banner with the brand logo, immediately associating the product with the brand's reputation and values. - External source: Appears in the statistic about the product's efficacy, lending credibility to the claim through consumer testing. - Customer: Appears when the ad shows a hand that is about to use the product, implying the user's POV. # Storyline - The ad opens with the L'Occitane brand, immediately establishing the brand of the product being advertised. This is from the brand's POV, aiming to reinforce brand recognition and signal the prestige associated with L'Occitane products. - The ad transitions to highlighting the specific product, Immortelle Divine Cream. This is from the brand's POV, to inform the viewer of the name and type of product featured in the advertisement. - The ad conveys a key statistic that "97% said fine lines and wrinkles appeared less visible". The source is a consumer test, establishing the product's efficacy and benefits, from an external source.

# Ad summary This ad showcases L'Occitane's Almond Hair & Body Mist. A woman presents the mist as a new addition to her routine. She highlights that it is lightweight and non-sticky, and that it smells like a warm afternoon in the South of France with notes of bergamot, almond, and vanilla. She is shown spraying it on her hair and body, and refers to it as fresh, delicate, and completely addictive. # Brand positioning L'Occitane en Provence is presented as a purveyor of luxurious bath and body products infused with natural ingredients like almonds. The brand evokes a sensory experience reminiscent of the South of France, aligning with a lifestyle of self-care and indulgence. It positions itself as creating unique fragrances, aiming to occupy a premium space in the beauty market by promoting a connection to nature and fine fragrance. # Product L'Occitane's Almond Hair & Body Mist is a lightweight, non-sticky spray designed for both hair and body. The mist is presented as an easy addition to your everyday routine, and offers a refreshing fragrance experience, described as smelling like a warm afternoon in the South of France. The fragrance is crafted with notes of bergamot, almond, and vanilla. The ad suggests it's suitable for anyone seeking a fresh, delicate, and completely addictive fragrance experience on their hair and body. # Visual style The ad has a natural, bright aesthetic. The editing style includes a mix of static shots and quick cuts, creating a balance between detailed product focus and dynamic movement. The production quality has a polished UGC feel, with natural lighting and outdoor settings contributing to an organic and approachable tone. The pacing is consistent, with a moderate cut rate to highlight key moments and product features. # Hooks Spoken: 00:00–00:03 Meet the newest addition to my almond routine, L'Occitane's Almond Hair and Body Mist. Text overlay: 00:00–00:02 Meet the newest addition / 00:01–00:03 to my almond routine Visual: 00:00–00:03 A woman with long brown hair, wearing a beige v-neck top and gold necklace stands outside in front of green trees. She holds a white bottle in her right hand and is looking directly into the camera with a smile. The camera is selfie-style, close up on her face and upper body, slightly shaky. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Lightweight, non-sticky mist for both hair and body. - Fresh, delicate fragrance experience that smells like a warm afternoon in the South of France. # Benefits - Smells like a warm afternoon in the South of France - Fresh - Delicate - Completely addictive # Features - Lightweight - Non-sticky - With notes of bergamot, almond, and vanilla # Call to action None used. # Social proof - "I love spraying it on my hair and body" – Female 1 (Customer) - "Truly one of those 'what are you wearing?' scents" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer sharing their personal experience with the product. # Storyline - 00:00–00:03 The creator introduces the Almond Hair & Body Mist as the newest addition to her almond routine, immediately establishing personal use and inviting the audience into her beauty regimen. - 00:03–00:06 The creator introduces the product from L'Occitane and states that it's lightweight. - 00:06–00:11 The creator states it is non-sticky and smells like a warm afternoon in the South of France. - 00:11–00:14 The creator shares the fragrance notes of bergamot, almond, and vanilla. - 00:14–00:16 The creator is shown spraying the product on her hair and body, illustrating its dual use. - 00:16–00:22 The creator says it's fresh, delicate, and completely addictive, and truly one of those 'what are you wearing?' scents.

# Ad summary This ad showcases L'Occitane's Almond Shower Oil. The video features a close-up of the product bottle, followed by a demonstration of the oil being dispensed into a hand, lathered, and rinsed. The ad emphasizes the product's moisturizing and cleansing properties. # Brand positioning L'Occitane is presented as a premium skincare brand focused on natural ingredients and luxurious experiences. The brand aligns with values of self-care and indulgence, positioning itself in the higher end of the skincare market. The brand emphasizes the use of almond oil, suggesting a commitment to natural, nourishing ingredients. The brand positioning is both functional (cleansing and softening) and emotional (providing a luxurious shower experience). # Product The product featured is L'Occitane's Almond Shower Oil, described as a cleansing and softening oil infused with almond oil. It is packaged in a clear bottle with a silver cap. The oil transforms into a milky lather when mixed with water. The product is for anyone looking for a luxurious and moisturizing shower experience. The ad highlights the product's ability to cleanse and soften the skin, addressing the potential purchase barrier of dryness associated with traditional soaps. The shower oil is presented as a way to elevate the daily shower routine into a pampering experience. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product. The lighting is bright and even, highlighting the texture of the oil and lather. The editing is simple, with static shots and smooth transitions. The production quality is high, giving the ad a commercial feel. The pacing is slow and deliberate, allowing the viewer to focus on the product and its application. # Hooks Visual: 00:00–00:02: Close-up shot of a clear bottle of L'Occitane Almond Shower Oil against a gray background. The bottle is covered in water droplets, and the silver cap is visible. The camera slowly pans down the bottle. / 00:02–00:03: A pair of hands with light pink nail polish holds the bottle of shower oil. The label is clearly visible, showing the product name and brand. The background is a plain gray wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of dry skin after showering, suggesting that the almond oil will leave skin feeling soft and moisturized. # Value propositions - The almond oil provides a natural and nourishing cleansing experience. - The shower oil transforms into a milky lather, providing a luxurious shower experience. # Benefits - Cleanses skin - Softens skin # Features - Almond oil - Cleansing - Softening # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:02 The video opens with a close-up of a bottle of L'Occitane Almond Shower Oil, covered in water droplets. - 00:02–00:03 The bottle is then held up to the camera, showing the product label. - 00:03–00:05 The bottle is tilted, and the shower oil is dispensed into a hand. - 00:05–00:11 The hands are rubbed together, creating a lather. - 00:11–00:14 The camera zooms in on the bottle again, now covered in lather.

# Ad summary This ad features L'Occitane en Provence Immortelle Essential Oil and Immortelle Divine Creme Jeunesse. The ad highlights the antioxidant properties of the products and their ability to fight visible signs of aging. # Brand positioning L'Occitane en Provence is presented as a brand focused on natural ingredients and effective skincare. The brand is positioned as a provider of high-quality products rooted in the traditions of Provence, France, with a focus on addressing visible signs of aging through the power of natural antioxidants. The brand promotes a lifestyle of refined self-care, aligning with values of authenticity and proven effectiveness. This brand ignores the trend of complicated or harsh skincare routines, instead highlighting natural, simple yet effective skincare solutions. # Product The ad promotes a "Power Duo" consisting of two key products. The first is the Immortelle Essential Oil, described as an "Antioxidant powerhouse, known to fight visible signs of aging." The second product is the Immortelle Divine Crème Jeunesse. The combination is presented as a potent anti-aging solution. These products are implied to be for individuals seeking to combat aging signs with high-quality, natural skincare. # Visual style The ad employs a studio-shot aesthetic with a focus on product elegance and natural elements. The color grading uses warm tones to enhance the premium feel, while the neutral background and clean product presentation give it a sophisticated appearance. The image treatment includes subtle lighting effects that highlight product details, making it visually appealing and scannable in-feed. # Hooks Headline: POWER DUO # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point of visible signs of aging that customers seek to reduce or eliminate. # Value propositions - POWER DUO Immortelle Essential Oil Antioxidant powerhouse, known to fight visible signs of aging # Benefits - fight visible signs of aging # Features - Antioxidant powerhouse # Call to action None used. # Social proof - None used. # Point of view - Brand: This point of view is consistent throughout the image, presenting the brand's offering, key products, and their benefits. # Storyline - The ad opens by introducing the brand L'Occitane en Provence to establish credibility and association with French skincare traditions. The intention is to immediately signal high quality and trustworthiness from a recognizable brand perspective. - The ad continues by focusing on the key message of "Power Duo" and "Immortelle Essential Oil" to highlight the product offering. The brand is conveying what the product is, and its key ingredient from the brand perspective. - The ad provides a succinct description of the products' benefits: "Antioxidant powerhouse, known to fight visible signs of aging." The brand is focusing on why the customer should care from the brand perspective, emphasizing the efficacy of the product.

# Ad summary This image ad for L'Occitane promotes their line of home soaps and lotions. The hero image features multiple products artfully arranged on a brown surface. The headline emphasizes the brand's products as a way to elevate the home. # Brand positioning L'Occitane en Provence is presented as a brand that elevates everyday routines through luxurious and high-quality home and body products. The brand is positioned as a provider of sophisticated and clean living experiences. The emphasis on natural ingredients, traditional craftsmanship, and sensorial experiences signals a commitment to holistic well-being. The brand seems to ignore aggressive promotional tactics, instead focusing on understated elegance and product quality. # Product The ad features a range of L'Occitane hand soaps and lotions. The liquid hand soaps come in 350 ml and 500 ml bottles, as well as refill options. There are multiple scents displayed; a peach-colored 'La Mousse' hand soap, a brown 'Le Savon' hand soap, and a blue 'Lavande' hand soap. The moisturizing hand lotions are available in 250 ml and 500 ml sizes. There are also solid soaps available in 100g and 250g bars, with the 'Karite' and 'Verbena' scents displayed. The ad is telling viewers that L'Occitane products are worth buying to 'elevate' their home. # Visual style The ad has a polished, studio-shot aesthetic with a focus on product presentation. The visual motif is clean and minimal, with the products arranged in an artful manner. The image treatment involves soft lighting and subtle color grading to create a warm and inviting atmosphere. The typography is clean and legible, with a focus on readability. The overall style is elegant and understated, aligning with the brand's positioning. # Hooks Headline: The Cleanest Way to Elevate Your Home # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - L'Occitane products provide a simple way to enhance one's home through daily routines and high-quality ingredients. # Benefits - Elevate Your Home - Cleanest way # Features - Liquid Hand Soaps: 350 ML, 500 ML, Refills - Moisturizing Hand Lotions: 250 ML, 500 ML - Solid Soaps: 100 G, 250 G # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is present in the top headline and in the display of the products, conveying a message about brand value and product range. # Storyline - The ad begins by positioning L'Occitane's products as the 'Cleanest Way to Elevate Your Home,' which aims to frame the brand as a provider of sophisticated and refined living experiences, communicated from the brand's perspective. - The ad continues by displaying the range of L'Occitane's soaps and lotions, with size and refill options, shown from the brand's perspective to emphasize the variety and availability of the product line.

# Ad summary This ad features a UGC-style demo of L'Occitane's Almond Shower Oil. The presenter introduces the product, pours some into her hand, and applies it to her skin. She highlights its moisturizing and softening effects, as well as its fragrance, suggesting it's the ultimate in skincare indulgence. # Brand positioning L'Occitane is presented as a brand that elevates the shower experience with its Indulgent Almond Shower Oil. The brand aims to occupy a space in the consumer's mind as a provider of luxurious and transformative skincare products, aligning with values of self-care and indulgence. The positioning appears to be primarily emotional. The Almond Shower Oil promotes not only cleansing but also softening, soothing, and deeply nourishing the skin, leaving it feeling smooth and providing a radiant, velvety finish. # Product The L'Occitane Almond Shower Oil is a transformative shower oil infused with the scent of rich, sweet almonds. It is designed to soften, soothe, and cleanse the skin, leaving it feeling irresistibly smooth and deeply nourished. Its USPs are its luxurious almond scent and the radiant, velvety finish it delivers to the skin. It’s for anyone seeking the ultimate in skincare indulgence. Purchase barriers are addressed by highlighting its radiant velvety finish that lasts long after stepping out of the shower. # Visual style The ad has a polished UGC feel with natural lighting and smooth transitions. The production quality is high, suggesting a well-produced commercial that still maintains a sense of authenticity through the presenter's casual delivery. The pacing is consistent throughout, with static shots focusing on product details and application. # Hooks Spoken: 00:00–00:06 Elevate your shower experience with L'Occitane's Indulgent Almond Shower Oil. Infused with the scent of rich, sweet almonds, Text overlay: 00:00–00:06 Elevate your shower experience with L'Occitane's Indulgent Almond Shower Oil Visual: 00:00–00:02 A hand holds and rotates a bottle of L'Occitane Almond Shower Oil against a plain white background. The bottle is clear with an olive-colored liquid inside, a silver cap, and labels with text in French and English. The camera zooms in slightly on the bottle. / 00:02–00:04 Close-up of the bottle's silver cap, focusing on the embossed 'L'Occitane' brand name. The camera slowly zooms in. / 00:04–00:07 Close-up of the bottle's silver cap, focusing on the dispensing hole. The camera slowly zooms in. # Funnel stage Consideration # Pain points None used. # Value propositions - Elevate your shower experience with L'Occitane's Indulgent Almond Shower Oil (combines feature and benefit into a single value statement) - The radiant velvety finish lasts long after I step out (directly connects a feature with a long-lasting beauty outcome) # Benefits - Softens - Soothes - Cleanses - Leaving my skin feeling irresistibly smooth and deeply nourished. - It delivers a radiant velvety finish that lasts long after I step out. # Features - Almond Shower Oil - Infused with the scent of rich, sweet almonds # Call to action None used. # Social proof - “Leaving my skin feeling irresistibly smooth and deeply nourished. It delivers a radiant velvety finish that lasts long after I step out.” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a product user sharing their experience. # Storyline - 00:00–00:06 00:00–00:06 The ad begins with the presenter introducing L'Occitane's Indulgent Almond Shower Oil. The message conveys that the product elevates the shower experience and is infused with the scent of rich, sweet almonds. The presenter is speaking directly to the camera with an upbeat and enthusiastic tone. - 00:06–00:14 00:06–00:14 The ad shows the presenter demonstrating the product by squeezing some of the shower oil into her hand, and applying it to her skin. The message is that the product softens, soothes, and cleanses, leaving skin feeling smooth and deeply nourished. The perspective is from the presenter as she experiences the product. The tone is informative and enthusiastic. - 00:14–00:17 00:14–00:17 The ad shows the presenter's radiant and moisturized skin after using the product. This message reinforces the product's long-lasting effect. The perspective is from an observer, showing the result of using the product. The tone is positive and confident. - 00:17–00:20 00:17–00:20 The ad concludes with the presenter stating that it is a must-have for anyone seeking the ultimate in skincare indulgence. The message reiterates the product's luxurious and indulgent qualities. The perspective shifts back to the presenter, who is now speaking directly to the audience with an enthusiastic tone.

# Ad summary This ad showcases the L'Occitane Holiday Limited Edition collection through a day-in-the-life format, highlighting three products: Premier Rayons Whipped Body Cream, Lumière D'hiver Shower Cream, and Nuit Festive Perfumed Hand Cream. The ad emphasizes the pleasant scents and moisturizing benefits of each product, aiming to convey a sense of freshness and well-being throughout the day. # Brand positioning L'Occitane is presented as a brand focused on providing a luxurious and sensory skincare experience. The brand aims to occupy a space in the consumer's mind that values high-quality ingredients and pleasant fragrances for daily self-care rituals. The brand promotes the values of indulgence and sensory pleasure. The brand positioning is primarily emotional, focusing on the sensory experience and how the products make the user feel, rather than solely on functional benefits. They offer a luxury self-care experience, with an emphasis on natural ingredients and a variety of scents. # Product The ad features three products from L'Occitane's Holiday Limited Edition collection. The Premier Rayons Whipped Body Cream is presented as a moisturizing cream with a floral fruity scent, intended for use in the morning to make the skin feel smooth. The Lumière D'hiver Shower Cream is a citrus-scented body wash used during an evening shower to feel refreshed after a long day. Lastly, the Nuit Festive Perfumed Hand Cream is a hand cream with notes of black currant and vanilla, designed for overnight use to keep hands soft. # Visual style The ad has a bright and clean aesthetic, typical of skincare and beauty content, with a UGC feel. The editing style includes quick cuts to showcase the different products and steps in the routine. The production quality is polished but maintains a sense of authenticity, aligning with the tone of a casual recommendation from a user. The pacing is moderately fast, with cuts timed to coincide with voiceover and product actions, creating audio-visual sync. # Hooks Spoken: 00:01–00:05 If you are into smelling amazing all winter, you won't regret using this L'Occitane limited edition daily. Text overlay: 00:01 / L'OCCITANE HOLIDAY LIMITED EDITION Visual: 00:00–00:01 A fair-skinned hand with pink nails reaches out to turn on a three-way light switch on a white wall. / 00:01–00:05 A young, fair-skinned woman with dark hair and a white headband is centered in front of a bathroom mirror. She wears a light-colored shirt. She is smiling and moves her hands to touch her face, suggesting she's beginning her skincare routine. Behind her, there is a white wall, and a frosted glass shower door. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the desire to maintain fresh, moisturized, and pleasantly scented skin throughout the day. This is implied by the user's routine of moisturizing at the beginning of the day and at night. The shower cream is used to refresh after a long day. # Value propositions - Smelling amazing all winter, you won't regret using this L'Occitane limited edition daily. - The products provide a sensory experience through pleasing scents. - The products have moisturizing properties to enhance skin feel. # Benefits - Makes skin feel smooth (Whipped Body Cream) - Feels so refreshed after a long day (Shower Cream) - Keeps hands soft overnight (Hand Cream) - Smelling amazing all winter # Features - Floral fruity scent (Whipped Body Cream) - Citrusy scent (Shower Cream) - Notes of black currant and vanilla (Hand Cream) # Call to action None used. # Social proof - "Before I start my day, I do my skincare and use the whipped body cream. It has a floral fruity scent and makes my skin feel so smooth." - Female 1 (Customer) - "After work, I hop in the shower and use this citrusy shower cream. I feel so refreshed after a long day." - Female 1 (Customer) - "And before bed, I always use this hand cream with notes of black currant and vanilla to keep my hands soft overnight." - Female 1 (Customer) - "This routine has me feeling fresh from morning to night and smelling so good all day." - Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the POV of a customer sharing her daily skincare routine using L'Occitane products. # Storyline - 00:00–00:01 The ad begins with a hand turning on a light switch, signaling the start of the day. - 00:01–00:06 00:01–00:06 A woman is shown in her bathroom, applying a cream to her face. The text overlay reads, "Day in the life L'OCCITANE HOLIDAY LIMITED EDITION." The message conveyed is that the ad will showcase the daily routine using L'Occitane products, setting the tone for a personal skincare journey. - 00:06–00:12 00:06–00:12 The woman presents and opens a container of "Premier Rayons Whipped Body Cream" at 8:00 AM. She applies the cream to her arm and hands, smelling it and smiling. The message is that she includes the body cream in her morning skincare routine, emphasizing its floral fruity scent and its smoothing effect on her skin. - 00:13–00:19 00:13–00:19 The woman is shown in the shower at 5:30 PM, washing her hair with a pink loofah and "Lumière D'hiver Shower Cream." The message is that after work, she uses the citrusy shower cream to feel refreshed after a long day. - 00:20–00:26 00:20–00:26 The woman uses the "Nuit Festive Perfumed Hand Cream" with notes of black currant and vanilla at 9:00 PM. The message is that she uses the hand cream to keep her hands soft overnight. - 00:26–00:31 00:26–00:31 The ad concludes with a shot of all three products. The woman states this routine has her feeling fresh from morning to night and smelling so good all day.

# Ad summary This ad features a female influencer reviewing L'Occitane's newly packaged hand soaps. She highlights the luxurious feel of the glass bottles and describes the distinct fragrances as cozy and spa-like. She is washing her hands in her bathroom while explaining the updated packaging, scents, and textures of the products. # Brand positioning L'Occitane is presented as a brand synonymous with luxury and a spa-like experience. By emphasizing the updated packaging of its iconic hand soaps, the brand aims to maintain its premium position in the market. The brand values elegance and sensory pleasure, aligning with a sophisticated lifestyle. Unlike functional soap brands, L'Occitane focuses on emotional benefits, transforming handwashing into a calming and luxurious ritual. # Product The ad features L'Occitane's hand soaps, specifically the Shea Cream Hand Wash and the Lavender Liquid Hand Soap. The Shea Cream Hand Wash is described as having a cozy and warm scent, while the Lavender Liquid Hand Soap provides a calming, spa-like feel. Both soaps come in redesigned glass bottles, which the ad highlights for their luxurious aesthetic and ability to elevate bathroom decor. The products are for anyone seeking a more luxurious and sensory-rich handwashing experience, emphasizing fragrance and high-end packaging. The glass bottles are a USP that addresses the purchase barrier that soaps are typically housed in low end containers. # Visual style The ad has a polished, UGC feel, with natural lighting and a focus on showcasing the product in a clean bathroom setting. The editing style is simple with static shots. The pacing is moderate, with cuts timed to match the voiceover. There are smooth transitions between each shot. # Hooks Spoken: L'Occitane just refreshed the packaging on their iconic hand soaps. Visual: 00:00–00:01: A medium shot of two L'Occitane hand soap bottles on a white bathroom sink. The bottles are amber-colored with black pumps. The background features a mirror and white tiled walls. The camera is static. / 00:01–00:02: A pair of fair-skinned hands with pink nail polish and a small gold bracelet bring a white box with the hand soap. / 00:02–00:03: Close-up shot of the box for the Shea Cream Hand Wash, which is labeled "L'Occitane en Provence, La Mousse Karité, Shea Cream Hand Wash." # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the fact that standard hand soap containers are typically not visually appealing or luxurious. The speaker says that her bathroom looks more elevated by using the L'Occitane products. # Value propositions - Luxurious glass bottles for elevated bathroom decor - Cozy and calming scents for a spa-like handwashing experience # Benefits - The glass bottle feels incredibly luxe - Instantly makes my bathroom look more elevated # Features - Shea Cream Hand Wash - Lavender Liquid Hand Soap - Updated glass bottles - Cozy warm scent - Calming spa-like feel # Call to action None used. # Social proof - "The Shea Cream Hand Wash has such a coziest warm scent, while the lavender liquid hand soap gives such a calming spa-like feel every time I use it." - Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing their personal experience and opinion about the product. # Storyline - 00:00–00:01 The ad begins with a shot of two L'Occitane hand soap bottles on a bathroom sink. - 00:01–00:04 The speaker presents a boxed Shea Cream Hand Wash, stating that L'Occitane has refreshed the packaging on their iconic hand soaps. - 00:04–00:06 The speaker holds a bottle of the Shea Cream Hand Wash without the box. - 00:06–00:07 The speaker washes her hands with the Shea Cream Hand Wash, commenting on its cozy, warm scent. - 00:07–00:08 The speaker presents the Lavender Liquid Hand Soap in its box. - 00:08–00:09 The speaker holds the bottle of Lavender Liquid Hand Soap. - 00:09–00:12 She washes her hands again under the faucet with soap, commenting on its calming, spa-like feel. - 00:12–00:17 The speaker highlights the luxurious feel of the glass bottles and their ability to elevate the look of her bathroom.

# Ad summary This ad announces that L'Occitane's Almond Supple Skin Oil is now available in Sephora stores. The ad features a close-up of the product bottle against a neutral background, emphasizing the product's availability at a popular retail location. # Brand positioning L'Occitane en Provence is presented as a purveyor of luxurious skincare products, specifically highlighting its connection to the Provence region of France. The brand emphasizes natural ingredients, as seen with the focus on almond oil. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, nature-inspired skincare that offers a touch of French luxury. The brand aligns with values of natural beauty and self-care, positioning itself as a premium brand that delivers effective and sensorial experiences. The brand follows category norms by highlighting key ingredients and benefits, while also leveraging its French heritage to stand out. # Product The featured product is L'Occitane's Almond Supple Skin Oil, designed to smooth and beautify the skin. It is formulated with almond oil and is intended for anyone looking to improve their skin's texture and appearance. The product is described on the bottle as "Lissante & Embellissante / Smoothing & Beautifying." The ad highlights the product's availability in Sephora stores, making it more accessible to consumers. The ad addresses the purchase barrier of availability by announcing that the product is now in-store at Sephora, suggesting that it may have been previously unavailable or harder to find. # Visual style The ad has a clean and polished aesthetic, with a focus on highlighting the product's natural ingredients and luxurious feel. The production quality is high, with studio-style lighting and a soft color palette. The image treatment includes subtle color grading to enhance the product's appearance. The typography is integrated in a classic and legible style, contributing to the overall sophisticated look. The style contrasts with platform-native content by being highly produced, aiming to capture attention through its refined presentation. # Hooks Headline: THE WAIT IS OVER. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of waiting for a product to become available, as signaled by the phrase "THE WAIT IS OVER." # Value propositions - Almond Supple Skin Oil now available In-Store At SEPHORA # Benefits - Smoothing & Beautifying # Features - Almond Supple Skin Oil # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and announcing its availability at Sephora. # Storyline - The ad opens by announcing, "THE WAIT IS OVER," creating a sense of anticipation and excitement. This message is delivered from the brand's perspective, signaling that a previously unavailable product is now accessible. - The ad specifies that the Almond Supple Skin Oil is "Now In-Store At SEPHORA," informing the audience where they can purchase the product. This is communicated from the brand's perspective, providing a clear call to action and addressing the product's availability. - The ad showcases the product bottle against a neutral background, highlighting its key features and ingredients. This is presented from the brand's perspective, emphasizing the product's quality and benefits.

# Ad summary This ad announces that L'Occitane's best-selling Almond Shower Oil is now available in Sephora stores. # Brand positioning L'Occitane en Provence is presented as a luxury brand offering high-quality bath and body products. The brand is associated with natural ingredients, particularly almond, and a sense of indulgence. The ad emphasizes the product's best-selling status, suggesting popularity and reliability. By partnering with Sephora, L'Occitane aims to increase accessibility and convenience for its customers, positioning itself within a broader beauty and skincare market. # Product The featured product is L'Occitane's Almond Shower Oil, a best-selling item now available in Sephora stores. This shower oil is designed to cleanse and soften the skin. The product is packaged in a clear bottle with a silver cap and a label highlighting its almond oil content. The ad focuses on the convenience of purchasing this popular product at Sephora, making it more accessible to a wider audience. # Visual style The ad has a clean and polished aesthetic with a focus on product presentation. The use of a solid gold background and clear product bottles creates a sense of luxury. The editing is simple with a horizontal wipe transition. The pacing is slow and deliberate, emphasizing the announcement. # Hooks Text overlay: 00:00-00:03 L'OCCITANE EN PROVENCE / 00:00-00:03 SEPHORA Visual: 00:00–00:01: A white shopping bag with black horizontal stripes and black rope handles is displayed. The L'Occitane en Provence logo is centered above a gold heart and the Sephora logo. / 00:01–00:03: The scene transitions with horizontal bars wiping across the screen to reveal three bottles of L'Occitane Almond Shower Oil lined up on a glass shelf. The background is a soft, solid gold color. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential inconvenience of not being able to easily purchase L'Occitane's Almond Shower Oil, as signaled by the text "THE WAIT IS OVER." # Value propositions - The wait is over for L'Occitane's best-selling Almond Shower Oil, now available at Sephora, making it more accessible and convenient to purchase. # Benefits - Cleanses and softens the skin - Now In-Store At SEPHORA # Features - Almond Shower Oil - Best-selling # Call to action None used. # Social proof - The ad highlights that the product is "Best-Selling," implying that many other customers have purchased and enjoyed the product. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its availability. # Storyline - 00:00–00:01 The ad opens with a branded shopping bag, signaling a purchase or availability at a retail location. - 00:01–00:03 The scene transitions to three bottles of L'Occitane Almond Shower Oil, emphasizing the product being promoted. - 00:03–00:12 Text appears announcing the product's availability in Sephora stores, highlighting the convenience for customers.

# Ad summary This ad promotes L'Occitane's new Almond Hair & Body Mist, available at Sephora. The ad features a woman spraying the product on her hair and body, highlighting its moisturizing and refreshing qualities. # Brand positioning L'Occitane is presented as a premium brand offering luxurious and sensorial beauty products inspired by the Provence region of France. The brand emphasizes natural ingredients and a commitment to sustainability. The ad positions L'Occitane as a brand that combines efficacy with a sensory experience, offering products that not only deliver results but also evoke a sense of well-being and indulgence. The brand aligns with values of natural beauty, authenticity, and a connection to nature, appealing to consumers who seek high-quality, ethically sourced beauty products. # Product The featured product is the new Almond Hair & Body Mist by L'Occitane. It is a lightweight mist designed for both hair and body, providing a refreshing and moisturizing experience. The mist is formulated with almond oil, known for its nourishing properties, and is intended to leave the skin and hair feeling soft and hydrated. The product is presented as a convenient and versatile option for on-the-go hydration and a subtle fragrance boost. The ad highlights that the product is now available in-store at Sephora, making it easily accessible to consumers. # Visual style The ad has a clean and polished aesthetic, typical of beauty product commercials. The lighting is soft and diffused, creating a gentle and inviting atmosphere. The editing is simple with static shots and smooth transitions, focusing on the product and its application. The production quality is high-end, supporting the brand's premium positioning. The pacing is slow and deliberate, allowing viewers to focus on the product and its benefits. # Hooks Spoken: 00:03–00:12: The wait is over. New Almond Hair & Body Mist. Now in-store at Sephora. Text overlay: 00:03–00:12: THE WAIT IS OVER. / 00:03–00:12: NEW Almond Hair & Body Mist / 00:03–00:12: Now In-Store At / 00:03–00:12: SEPHORA Visual: 00:03–00:12: A woman with dark skin and manicured nails holds a white bottle of L'Occitane Almond Hair & Body Mist against a light beige background. She sprays the mist upwards, creating a fine cloud. Text overlays announce the product's arrival at Sephora. # Funnel stage Awareness # Pain points None used. # Value propositions - The Almond Hair & Body Mist offers a convenient and versatile way to refresh and moisturize both hair and body, providing a quick and easy solution for on-the-go hydration. # Benefits - Refreshing - Moisturizing - Convenient for on-the-go use # Features - Almond oil formulation - Lightweight mist - Suitable for hair and body # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its availability. # Storyline - 00:00–00:02 The ad opens with a shot of a Sephora shopping bag featuring the L'Occitane logo, immediately establishing the partnership and availability of the product. - 00:02–00:03 The camera zooms in on the yellow heart on the bag, creating anticipation and focusing on the emotional connection to the brand. - 00:03–00:12 The scene transitions to a product shot with text overlay announcing the arrival of the new Almond Hair & Body Mist at Sephora, conveying excitement and availability. - 00:03–00:12 A woman sprays the mist on her hair and body, demonstrating its use and highlighting its refreshing qualities.

# Ad summary This ad promotes L'Occitane's Almond Body Care Routine, available at Sephora. It features a static shot of the products with text overlays highlighting the availability of the product at Sephora. # Brand positioning L'Occitane is presented as a luxury skincare brand, emphasizing natural ingredients and a focus on body care. The brand aligns with values of quality, self-care, and indulgence, positioning itself in the premium segment of the beauty market. The ad highlights the brand's availability at Sephora, suggesting accessibility and mainstream appeal while maintaining its high-end image. The brand positioning is both functional, with its focus on effective body care, and emotional, with its emphasis on self-care and luxury. # Product The ad features L'Occitane's Almond Body Care Routine, highlighting three products: Almond Milk Concentrate, Almond Shower Oil, and Almond Supple Skin Oil. The Almond Milk Concentrate is a body cream designed to nourish and soften the skin. The Almond Shower Oil is a cleansing oil that transforms into a rich, softening foam in the shower. The Almond Supple Skin Oil is a body oil designed to hydrate and improve skin elasticity. The ad emphasizes that the complete routine is now available in-store at Sephora, making it easier for customers to purchase the products. The ad aims to encourage viewers to try or buy the Almond Body Care Routine by showcasing its availability and the benefits of using almond-based products for body care. # Visual style The ad has a polished, commercial aesthetic with a clean and elegant presentation. The editing style is static, with no cuts or transitions. The production quality is high-end, supporting the brand's luxury image. The pacing is slow and consistent, with a focus on showcasing the products in a visually appealing manner. # Hooks Text overlay: 00:02–00:12: THE WAIT IS OVER. / 00:02–00:12: Complete Almond Body Care Routine / 00:02–00:12: Now In-Store At / 00:02–00:12: SEPHORA Visual: 00:02–00:12: A static shot of three L'Occitane Almond Body Care products against a gradient beige background. From left to right: Almond Milk Concentrate in a white jar with a silver lid, Almond Shower Oil in a clear bottle with a silver cap, and Almond Supple Skin Oil in a clear bottle with a white spray nozzle. The products are arranged on a reflective surface, with a few small droplets of oil in front. The L'Occitane logo is at the top, followed by the text "THE WAIT IS OVER. Complete Almond Body Care Routine Now In-Store At SEPHORA". The camera is static and centered. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The complete Almond Body Care Routine is now available in-store at Sephora, making it easier for customers to purchase the products. # Benefits - Complete Almond Body Care Routine - Now In-Store At SEPHORA # Features - Almond Milk Concentrate - Almond Shower Oil - Almond Supple Skin Oil # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its availability. # Storyline - 00:00–00:02 The ad begins with a branded image. - 00:02–00:12 The ad transitions to a static shot of the L'Occitane Almond Body Care Routine products with text overlays.

# Ad summary This image ad promotes L'Occitane's best-selling almond shower oil, now available in Sephora stores. The ad features a row of the product bottles and emphasizes the product's cleansing and softening properties. # Brand positioning L'Occitane is presented as a premium brand specializing in natural skincare products, particularly those featuring almond oil. The brand emphasizes its French origin with the phrase "L'Occitane en Provence," suggesting a commitment to traditional, high-quality ingredients and production methods. The brand positions itself in the luxury skincare market, focusing on cleansing and softening properties, appealing to consumers seeking a gentle and effective shower experience. # Product The product being advertised is L'Occitane's Almond Shower Oil, a cleansing and softening shower product made with almond oil. The product is designed for individuals seeking a luxurious and gentle shower experience. The ad highlights the product's cleansing and softening properties, emphasizing its ability to leave the skin feeling clean and smooth. The shower oil is packaged in a clear bottle with a silver cap, showcasing the golden liquid inside. The bottle label includes the brand name, product name, and the phrase "Nettoyante et Adoucissante," reinforcing its key benefits. The product is available in a 250ml size. # Visual style The ad features a clean and polished studio shot with soft, diffused lighting. The visual motif is a product-focused display, emphasizing the availability of the Almond Shower Oil. The image treatment includes subtle color grading to enhance the warm tones and create an inviting atmosphere. The typography is integrated in a simple and legible manner, ensuring scannability. The overall style is high-design, aiming to capture attention in-feed with a sophisticated and product-centric presentation. # Hooks Headline: THE WAIT IS OVER. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that customers have been waiting for the product to become available in Sephora stores, suggesting a desire for convenient access to a popular item. "THE WAIT IS OVER." # Value propositions - Best-Selling Almond Shower Oil now available in Sephora # Benefits - Cleansing - Softening # Features - Almond Shower Oil - Nettoyante et Adoucissante - Cleansing and Softening # Call to action None used. # Social proof - Best-Selling Almond Shower Oil # Point of view - Brand: The brand is communicating the availability of their best-selling product at Sephora stores. # Storyline - The ad opens with the announcement that "THE WAIT IS OVER," creating a sense of anticipation and excitement. This message is from the brand, aiming to capture the viewer's attention and signal the availability of a highly anticipated product. - The ad highlights that it is the "Best-Selling Almond Shower Oil" and that it is "Now In-Store At SEPHORA." This is from the brand, building credibility and informing the audience where they can purchase the product. - The ad showcases multiple bottles of the Almond Shower Oil, reinforcing the product's availability and visual appeal. This is from the brand, emphasizing the product's presence and inviting the viewer to consider purchasing it.

# Ad summary This ad promotes L'Occitane's Almond Supple Skin Oil, highlighting its availability at Sephora. The ad uses a clean, minimalist aesthetic with close-up shots of the product and skin to emphasize its benefits. # Brand positioning L'Occitane is presented as a premium skincare brand rooted in the Provence region of France, emphasizing natural ingredients and luxurious self-care experiences. The brand aligns with values of quality, tradition, and sensory indulgence. The ad positions L'Occitane as a brand that elevates everyday routines into moments of pampering, focusing on functional benefits like skin suppleness while maintaining an emotional connection through its heritage and sensorial appeal. By partnering with Sephora, L'Occitane extends its reach to a broader audience while reinforcing its status as a sought-after brand in the beauty market. # Product The featured product is L'Occitane's Almond Supple Skin Oil, designed to provide intense hydration and improve skin's suppleness. The oil comes in a clear bottle with a pump dispenser, showcasing its golden hue. The product is for individuals seeking to enhance their skin's texture and moisture levels. The ad highlights that the Almond Supple Skin Oil is now available in-store at Sephora, addressing a potential purchase barrier by increasing accessibility. The ad focuses on the product's ability to leave skin feeling soft and supple, making it a desirable addition to a daily skincare routine. # Visual style The ad has a clean and minimalist aesthetic with a focus on product visibility and skin texture. The editing style includes a combination of static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is slow and consistent, allowing viewers to focus on the product and messaging. # Hooks Text overlay: 00:00–00:01: L'OCCITANE EN PROVENCE / 00:00–00:01: SEPHORA Visual: 00:00–00:01: A Sephora shopping bag with black and white stripes and the L'Occitane logo is displayed. The bag has black braided handles. The background is white. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential frustration of limited product availability by highlighting that the Almond Supple Skin Oil is now available in-store at Sephora. This is signaled by the text overlay: "Now In-Store At SEPHORA". # Value propositions - The Almond Supple Skin Oil is now available at Sephora, making it more accessible to purchase. # Benefits - Now In-Store At Sephora # Features - Almond Supple Skin Oil # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its availability. # Storyline - 00:00–00:01 The ad opens with a Sephora shopping bag featuring the L'Occitane logo. - 00:01–00:03 The screen transitions with a wipe effect to reveal the L'Occitane Almond Supple Skin Oil bottle resting on a person's arm. - 00:03–00:12 Text appears on the screen announcing the product's availability at Sephora.

# Ad summary This ad showcases L'Occitane's Almond Shower Oil. The video features a bottle of the shower oil sitting on a wooden stool outside. A hand pours the oil into a palm and rubs the hands together to create a lather. The bottle is then shown again. # Brand positioning L'Occitane is presented as a luxury skincare brand, focusing on natural ingredients and a spa-like experience. The brand aligns with values of self-care and indulgence, positioning itself in the premium beauty market. The ad emphasizes the sensory experience of using the product, suggesting a lifestyle of mindful pampering. The brand ignores the trend of minimalist packaging, opting for a classic, elegant design. # Product L'Occitane Almond Shower Oil is a cleansing and softening shower product. The oil transforms into a lavish, softening foam when mixed with water. It is designed for anyone seeking a luxurious and moisturizing shower experience. The product is presented as a way to cleanse and soften the skin. The ad highlights the unique texture transformation from oil to foam, making it worth trying for its sensory experience. # Visual style The ad has a natural, bright aesthetic with outdoor lighting. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is slow and consistent, emphasizing the sensory experience of the product. # Hooks Visual: 00:00–00:03: A bottle of L'Occitane Almond Shower Oil sits on a wooden stool. The background is a light gray wall with dark gray shadows of leaves. Water droplets fall on the bottle and stool. A pumice stone, wooden brush, and small ceramic dish are also on the stool. The camera is stationary and focuses on the product. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Almond Shower Oil cleanses and softens the skin, providing a luxurious shower experience. # Benefits - Cleanses the skin - Softens the skin # Features - Almond Shower Oil - Cleansing - Softening # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:04 A bottle of L'Occitane Almond Shower Oil sits on a wooden stool outside, with water droplets falling on it. - 00:04–00:05 A hand pours the oil into a palm. - 00:06–00:09 The bottle is shown again on the stool. - 00:09–00:12 The hands rub together to create a lather. - 00:12–00:15 The bottle is shown again.