How Just Ingredients Advertises on Meta

# Ad summary This ad features the Just Ingredients brand pre-workout powder. The advertisement highlights the product's focus on flavor and performance. # Brand positioning Just Ingredients is presented as a health-focused brand that emphasizes simple, real food ingredients without added sugar. The brand is positioned as a provider of products that do not compromise on taste or effectiveness, appealing to health-conscious consumers who seek both flavor and performance. This positioning aligns with a lifestyle that values natural, wholesome nutrition while directly countering the norm of sacrificing flavor for health in performance supplements. # Product The featured product is Just Ingredients Pre-Workout powder, specifically the Guava Mango flavor. It is packaged in a white, resealable bag with a coral-colored label highlighting the flavor and product type. The product emphasizes its use of real, whole food ingredients and the absence of added sugar. The pre-workout is targeted toward individuals seeking to enhance their workout performance while maintaining a commitment to natural and clean eating habits. It addresses the need for a flavorful and effective pre-workout option that aligns with a health-conscious lifestyle, removing the barrier of choosing between taste and performance. # Visual style The ad features a clean, minimalist visual style with a focus on the product. The production quality is high, with studio-style lighting and a blurred background to draw attention to the product. The typography is bold and clear, and the overall design is intended to be scannable and attention-grabbing in a social media feed. # Hooks Headline: DON'T CHOOSE BETWEEN FLAVOR & PERFORMANCE # Funnel stage Top of funnel (Awareness) # Pain points The frustration lies in having to sacrifice flavor for performance or healthy ingredients in pre-workout supplements, implying that consumers often have to "CHOOSE BETWEEN FLAVOR & PERFORMANCE." # Value propositions - Pre-workout with real, whole food ingredients and no added sugar - Flavor and performance without compromise # Benefits - Flavor - Performance # Features - REAL WHOLE FOOD INGREDIENTS - NO SUGAR ADDED # Call to action None used. # Social proof - None used. # Point of view - Brand, present throughout the image, highlighting the Just Ingredients logo and messaging related to the pre-workout powder. # Storyline - The ad opens by challenging the viewer to avoid choosing between flavor and performance, setting up the core problem the product addresses. This message is delivered from the brand's perspective. - The ad presents the Just Ingredients Pre-Workout powder as the solution, showcasing the product's packaging and key attributes such as its Guava Mango flavor and the inclusion of real, whole food ingredients with no added sugar. This moment emphasizes the brand's offering from the brand's point of view.

# Ad summary This image ad promotes Just Ingredients Orange Pineapple Pre-Workout powder. It features a positive customer review emphasizing the product's great taste and texture. The ad highlights the product's key ingredients and benefits, such as being made with real whole food ingredients and having no added sugar, catering to health-conscious consumers seeking a clean pre-workout option. # Brand positioning Just Ingredients is presented as a health-focused brand that prioritizes natural, wholesome ingredients. The brand aims to occupy the space of providing clean and nutritious supplements. It aligns with values of health, transparency, and simplicity, emphasizing the use of real, whole food ingredients while avoiding artificial additives. This positioning sets it apart from other brands that may rely on synthetic ingredients or added sugars. The brand's positioning is both functional, focusing on the quality of ingredients, and emotional, appealing to consumers who care about their health and well-being. # Product The product is Just Ingredients Orange Pineapple Pre-Workout, a powdered supplement designed to be mixed into a beverage and consumed before exercise. It is made with real whole food ingredients and contains no added sugar. Key features include its palatable flavor without a gritty texture or lingering aftertaste. The product is aimed at health-conscious individuals looking for a clean and natural pre-workout option. The ad addresses the purchase barriers of unpleasant taste and artificial ingredients by highlighting the product's delicious flavor and natural composition. The blend of orange and pineapple flavors is emphasized. # Visual style The ad has a clean and bright visual aesthetic, with a focus on highlighting the product and its natural ingredients. The production quality appears to be studio-shot, with professional lighting and crisp product photography. The visual motifs include a focus on the product packaging and fresh fruit slices, emphasizing the natural and flavorful aspects of the pre-workout. The image treatment includes background removal, clean color grading, and subtle drop shadows to make the product stand out. The typography is integrated in a clear and legible manner, with a mix of bold and regular fonts to convey information effectively. The style feels relatively native and scannable. # Hooks Headline: "YUMMY! Best flavor! Not gritty and no weird after taste." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common pain point of pre-workout supplements having an unpleasant taste and gritty texture. The testimonial states, "Best flavor! Not gritty and no weird after taste," directly countering this concern. # Value propositions - Real Whole Food Ingredients to give you the vitamins and minerals that you need - No Sugar Added to give you the clean energy that you need. # Benefits - Best flavor! - Not gritty and no weird after taste. # Features - REAL WHOLE FOOD INGREDIENTS - NO SUGAR ADDED # Call to action None used. # Social proof - "YUMMY! Best flavor! Not gritty and no weird after taste." -Trey M. VERIFIED BUYER # Point of view - Customer: The top of the image contains a customer testimonial, presented to give the impression of a positive personal experience with the product, building trust through social proof. - Brand: The center of the image features the product packaging and key features, serving to directly communicate the product's attributes and benefits from the brand's perspective. # Storyline - The ad starts with a customer testimonial, "YUMMY! Best flavor! Not gritty and no weird after taste," highlighting the product's appealing taste and texture. The brand is conveying that the product is enjoyable to consume, addressing a common concern about pre-workout supplements. - Next, the ad displays the Just Ingredients Orange Pineapple Pre-Workout packaging, showing the product's name, flavor, and key features. The brand is showing the product and its branding and highlighting its key features and benefits. - The ad shows icons that state "No Artificial or Natural Flavors," "Contains Amino Acids," "Non GMO," and "Vegan BCAA Blend". The brand is emphasizing key ingredients and health benefits.

# Ad summary Image ad for Just Ingredients Strawberry Limeade pre-workout featuring the powder supplement package next to ingredients and mixed drink. # Brand positioning Just Ingredients is presented as a health-conscious brand focused on providing supplements and products with clean, minimal, and easily recognizable ingredients. The brand emphasizes transparency and natural formulations, aiming to appeal to consumers who are wary of artificial additives and complex ingredient lists. The brand occupies a space in the market for those seeking simple, effective, and trustworthy health products, promoting a lifestyle centered around mindful consumption and natural wellness. # Product The product is Just Ingredients Strawberry Limeade pre-workout, sold in a white package containing 20 single-serving packs. The flavor is highlighted as a key selling point, suggesting a palatable and enjoyable pre-workout experience. The packaging explicitly states "No Sugar Added," appealing to health-conscious consumers who are avoiding added sugars in their diet. The product aims to provide a convenient and healthy option for those seeking an energy boost before workouts, emphasizing both flavor and nutritional benefits. # Visual style The ad uses a clean, bright, and natural visual style to align with the brand's emphasis on simple, wholesome ingredients. The production quality is high, with a studio-shot aesthetic that highlights the product and its ingredients in a clear and appealing manner. The image treatment includes soft lighting and color grading to enhance the freshness of the fruits and the overall vibrancy of the scene. The layout is simple and uncluttered, promoting easy scannability and stop power in the feed. # Hooks Headline: FINALLY, A PRE-WORKOUT YOU'LL CRAVE. # Funnel stage Middle of funnel (Consideration) # Pain points Many pre-workouts do not taste good. # Value propositions - Pre-workout drink mix that has natural ingredients and tastes delicious. # Benefits - Craved pre-workout # Features - 20 Single Serving Packs - No Sugar Added # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline and product display are presented from the brand's point of view, emphasizing the unique selling points and benefits of the pre-workout. # Storyline - The ad opens with the headline “FINALLY, A PRE-WORKOUT YOU’LL CRAVE” to suggest that other pre-workouts may not taste very good. This is presented from the brand's perspective, aiming to capture the viewer's attention with a promise of a desirable pre-workout option that overcomes common taste issues. - The visual display includes a package of Just Ingredients Strawberry Limeade pre-workout, fresh strawberries and lime, and a glass filled with the mixed pre-workout drink. The brand is aiming to show the natural ingredients and the palatable final product, reinforcing the product's freshness and appealing flavor. The arrangement aims to connect the product with real, recognizable ingredients.

# Ad summary The ad promotes Just Ingredients Strawberry Limeade Pre-Workout powder. It features a customer testimonial emphasizing how much they enjoy going to the gym because of the product. The ad showcases the product packaging with a backdrop of strawberries and limes, highlighting the real food ingredients and no sugar added formulation. # Brand positioning Just Ingredients is presented as a health-conscious brand focused on providing clean, real food ingredient based supplements. The brand emphasizes transparency and natural formulations. By highlighting the 'no sugar added' aspect, it appeals to health-focused consumers looking to avoid unnecessary additives and processed ingredients. # Product The advertised product is Just Ingredients Strawberry Limeade Pre-Workout, a powdered supplement designed to be consumed before workouts. The product is presented as having 'real whole food ingredients' with 'no sugar added.' This suggests a focus on natural energy and clean consumption. The powder comes in a resealable white pouch with a green label indicating the strawberry limeade flavor. It's intended for those seeking a pre-workout supplement option made with natural ingredients and without added sugar. # Visual style The ad utilizes a clean and vibrant aesthetic with a focus on natural elements. The production quality appears highly polished with studio-style lighting. The product and ingredients are prominently displayed against a gradient backdrop. The overall visual style aims to convey freshness, health, and simplicity, aligning with the brand's emphasis on real food ingredients. # Hooks Headline: "AMAZING. I literally look forward to the days I go to the gym because I love this pre-workout so much!." # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the potential dread or lack of motivation associated with going to the gym, signaled by the quote: "I literally look forward to the days I go to the gym because I love this pre-workout so much!." # Value propositions - Just Ingredients pre-workout is so amazing the customer literally looks forward to going to the gym # Benefits - The customer literally looks forward to the days they go to the gym # Features - Real whole food ingredients - No sugar added # Call to action None used. # Social proof - "AMAZING. I literally look forward to the days I go to the gym because I love this pre-workout so much!." -Abby ✅ VERIFIED BUYER # Point of view - Customer: Top caption provides a glowing review and testimonial, indicating firsthand positive experience with the product. - Brand: The product packaging and ingredient visuals at the bottom showcase the product and its features, reinforcing the brand's messaging. # Storyline - The ad starts with a glowing five-star review, setting a positive tone and suggesting high satisfaction. The customer is the POV here and this is to build credibility and immediately grab attention with positive feedback. This moment encourages trust in the brand's claims by showcasing initial positive experiences from other consumers. It quickly establishes product quality and positions the product as worthwhile. - Following the stars, a direct quote from a customer named Abby highlights how much she enjoys going to the gym because of the pre-workout. This testimonial is from the customer's POV. By sharing a personal experience, the ad provides a relatable scenario, linking the product to an improved exercise experience and creating a sense of desirability among viewers. - The final act showcases the product packaging surrounded by key ingredients (strawberries and limes), reinforcing the product’s flavor and natural composition. This is from the brand's POV. This emphasizes the product's key selling points, and confirms the natural ingredients. The packaging is visually prominent, providing a clear identifier for potential customers to recognize and purchase the item.

# Ad summary Bryce Harper, a professional baseball player, presents himself as "Chef Bryce" to promote Just Ingredients protein powders. He explains that he cooks because he wants to know exactly what he's eating, but admits it can be time-consuming. He introduces his collaboration with Just Ingredients as a way to enjoy real food conveniently. # Brand positioning Just Ingredients is positioned as a sports nutrition line that emphasizes real, natural ingredients. The brand wants to occupy a space in the consumer's mind as a convenient way to eat healthy, without artificial additives or guesswork. It provides protein powders that allow health-conscious consumers, including athletes, to control their diets. The brand seems to be pushing against overly processed or artificial ingredients in sports nutrition, opting instead for simplicity and real food. # Product The featured product is Just Ingredients protein powder, presented in two flavors created in collaboration with Bryce Harper: Banana Bread and Caramel Latte. The protein powder is made with real food ingredients and contains 24g of protein with 0g of added sugar. The product is for health-conscious individuals, particularly athletes, who want to ensure they know exactly what they're putting into their bodies. The ad highlights the convenience of the product, as it eliminates the time and guesswork involved in cooking from scratch. The protein powder addresses the purchase barrier of time investment in healthy eating by offering a quick and easy solution. # Visual style The ad has a clean and polished aesthetic, similar to a commercial but with elements of UGC. The editing style combines quick cuts with static shots, and the production quality is high-end. There are visual motifs, such as showcasing social media posts and having text overlays on the screen. The pacing is consistent at around 26 BPM, and cuts are sometimes timed to music beats or voiceover lines. # Hooks Spoken: 00:00-00:01 Some people know me as Bryce Harper. Visual: 00:00–00:02 A medium shot of Bryce Harper from the chest up is shown while he talks to the camera. He has light skin, a full beard, and blue eyes. He is wearing a white t-shirt. The background is a blurred neutral tone. # Funnel stage Middle of funnel (Consideration) # Pain points The time and effort required to cook and prepare healthy meals from scratch is a barrier to maintaining a healthy diet. "It takes time." # Value propositions - Just Ingredients already did the hard part for you. - Control made convenient by using this protein powder. # Benefits - Only Real Food - No Guessing - Control made convenient # Features - Made with Real Food - 24g of Protein - 0g Added Sugar - Protein Powder # Call to action None used. # Point of view - Brand 80% – The brand voice is communicated through Bryce Harper, who is promoting the product and its benefits. - Customer 20% – The customer POV is reflected in the social media cooking videos shown during the ad. # Storyline - 00:00–00:04 The ad starts with Bryce Harper acknowledging that he's known for two things: baseball and cooking. - 00:04–00:06 Bryce states he's also known as Chef Bryce, which is highlighted by the UI with his signature. - 00:06–00:12 The screen is filled with Bryce's social media cooking videos to suggest that cooking is his passion. - 00:12–00:14 Bryce says he started cooking so that he knows exactly what goes into his body. - 00:15–00:18 He then points out that cooking like this takes time and shows a montage of him cooking. - 00:18–00:24 Bryce is about to put an egg into a bowl, but an egg splatters on the counter. He then shows that the Just Ingredients protein powders already did the hard work for him. - 00:25–00:31 Bryce introduces his chef's choice banana bread and caramel latte with Just Ingredients and shows him drinking a protein shake. - 00:32–00:37 He highlights that he loves the protein powder because it's real food, made convenient.

# Ad summary An ad for Just Ingredients strawberry limeade pre-workout powder, the image focuses on the product packaging and highlights the benefit of the flavor tasting so good you'll actually want to work out. # Brand positioning Just Ingredients positions itself as a provider of health supplements and protein powders made with real, whole food ingredients and no added sugar. The brand appeals to health-conscious consumers who are wary of artificial additives and seek clean, natural options. By emphasizing natural ingredients and excluding sugar, the brand differentiates itself from competitors that may rely on artificial sweeteners and additives. This positioning aims to create trust with consumers who prioritize health and wellness by offering products that align with a clean-eating lifestyle. # Product Just Ingredients Strawberry Limeade Pre-Workout is a flavored powder designed to be mixed into a drink before a workout. It is marketed towards health-conscious individuals seeking a pre-workout boost with real, whole food ingredients and no added sugar. The product is packaged in a white bag with a green label at the top indicating the strawberry limeade flavor. The packaging highlights the key selling points: made with real whole food ingredients and containing no added sugar. The ad aims to address the common barrier of pre-workout supplements often containing artificial ingredients or excessive sugar, promoting this product as a healthier alternative that still provides an enjoyable taste. # Visual style The ad features a clean and minimalist visual style. The product and text are set against a dark gray, textured background, providing contrast and focus. The use of natural lighting and muted tones gives the ad a natural and approachable feel. The overall presentation suggests a focus on simplicity and high-quality ingredients. # Hooks Headline: Tastes SO GOOD, you'll actually want to work out. # Funnel stage Middle of funnel (Consideration) # Pain points Many pre-workout supplements taste unpleasant, making it difficult to motivate oneself to work out. # Value propositions - The product's great taste makes working out more appealing, which helps customers achieve their fitness goals. # Benefits - Tastes SO GOOD, you'll actually want to work out. # Features - REAL WHOLE FOOD INGREDIENTS - NO SUGAR ADDED # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the ad emphasizes the benefits and features of Just Ingredients Strawberry Limeade Pre-Workout, highlighting its delicious taste and suitability for those wanting to workout. # Storyline - The ad begins by showcasing the Just Ingredients Strawberry Limeade Pre-Workout product packaging next to a shaker bottle, conveying the idea of a pre-workout routine. The intention is to immediately introduce the product and its context of use from the brand's POV. - The ad then transitions to a direct quote stating, "Tastes SO GOOD, you'll actually want to work out." This is intended to highlight a key benefit of the product - its enjoyable taste - and addresses the common barrier of pre-workout supplements tasting unpleasant from the brand's POV.

# Ad summary This ad features Bryce Harper endorsing Just Ingredients protein powder, highlighting a limited-time 20% off promotion for two new protein flavors. # Brand positioning Just Ingredients presents itself as a health and nutrition brand focused on providing high-quality products with simple, recognizable components. The brand emphasizes transparency and trustworthiness by using celebrity endorsements from athletes like Bryce Harper. They aim to occupy a space in the consumer's mind as a reliable source for nutritional supplements, aligning with a lifestyle centered around health and peak physical performance. By showcasing endorsements from well-known athletes, the brand aims to move against skepticism, prioritizing consumer trust and confidence. # Product The featured product is Just Ingredients protein powder, specifically Bryce's Banana Bread flavor. It is designed for individuals seeking high-quality nutritional supplements to support their health and fitness goals. The product aims to address the purchase barrier of uncertainty about ingredient quality by focusing on simple components. This protein powder is promoted for its quality ingredients, positioning it as a clean and effective supplement for various use occasions related to health and physical activity. This ad introduces "Two New Proteins" # Visual style The ad has a clean and polished studio-shot aesthetic. The color palette is neutral, with a focus on dark grays and blacks, contrasted by the white text and Bryce Harper's skin tone. The typography is bold and legible. The overall style is modern and professional, aiming to convey trust and quality. # Hooks Headline: 20% OFF BRYCE HARPER'S # Funnel stage Middle of funnel (Consideration) # Pain points The ad seeks to alleviate skepticism regarding the quality and reliability of protein supplements by highlighting that its product is high-quality and that it is endorsed by athletes. # Value propositions - 20% off for a limited time - Two new protein flavors endorsed by Bryce Harper # Benefits - Fuel athletic performance - Trust in quality ingredients through celebrity endorsement # Features - Protein powder - New flavors: Banana Bread # Call to action None used. # Social proof - BRYCE HARPER 2x MVP & 8x All-Star # Point of view - Brand: The brand presents its logo, discount information, and product to promote its value and appeal to customers (top and bottom text). # Storyline - The ad opens with the brand logo and a prominent discount of 20% off, immediately grabbing attention and presenting a value proposition. This is told from the brand's perspective to draw viewers in with savings. - The ad features Bryce Harper, a well-known baseball player, holding and endorsing the product. This is told from the brand's perspective and builds trust and credibility by associating the product with a respected athlete. - Text highlights Bryce Harper's achievements (2x MVP & 8x All-Star), further enhancing his credibility and influence. This is told from an external source perspective, providing objective validation of Harper's authority. - The ad showcases the product packaging, specifically focusing on the Banana Bread flavor. This provides a clear visual of what the consumer is buying and reinforces the product's appeal. This is told from the brand's perspective.

# Ad summary This ad features Bryce Harper holding a bag of Just Ingredients protein powder. Text highlights that this is one of two new protein powders by Bryce Harper and advertises 20% off. # Brand positioning Just Ingredients is presented as a health and wellness brand offering clean and high-quality nutritional products, specifically protein powders, that prioritize natural ingredients. The brand aims to occupy a space in the consumer's mind as a provider of simple, healthy supplements. Their brand name, “Just Ingredients,” emphasizes the brand’s commitment to transparency and purity in their products. By partnering with a high-profile athlete like Bryce Harper, the brand also aligns with a lifestyle of peak performance and health consciousness. # Product The product is a protein powder, specifically 'Bryce's Banana Bread' flavor, packaged in a black bag with a white and gold label. The product is a collaboration between Just Ingredients and Bryce Harper. The packaging includes the brand name 'Just Ingredients', the product name 'Bryce's Banana Bread', and the phrase 'Protein Powder' in gold lettering. While functional benefits are not explicitly stated, the implication is that it supports athletic performance and overall health. The inclusion of the phrase 'No Gums, Sports, Sweeteners, Artificial Flavors' on the bag highlights the product's clean ingredients and appeals to health-conscious consumers. The ad is encouraging the viewer to try or buy this product because of its association with a famous athlete, its focus on clean ingredients, and the limited-time discount. # Visual style The ad features a studio-shot image with a focus on the product and the celebrity endorser, Bryce Harper. The visual motifs include a clean layout with clear typography and color blocking. The image treatment involves subtle color grading to create a cohesive and polished look. The typography is large and bold to capture attention quickly. The overall style appears to be designed to be scannable and to stand out in a social media feed. # Hooks Headline: 20% OFF # Funnel stage Consideration # Pain points None used. # Value propositions - The product is created with clean ingredients. # Benefits - Supports athletic performance and overall health. - Clean ingredients # Features - Protein powder - Bryce's Banana Bread flavor - No Gums, Sports, Sweeteners, Artificial Flavors # Call to action None used. # Social proof - BRYCE HARPER 2x MVP & 8x All-Star # Point of view - Brand: The brand's POV is demonstrated throughout the ad by highlighting the offer of 20% off and new products. - Brand: Showcasing the Just Ingredients brand and partnership with Bryce Harper. - Customer: The customer's POV is demonstrated through the bag held by Bryce Harper to show the product offered. # Storyline - The ad begins with a promotional message, communicating a limited-time discount and new product line. It's telling the audience about a deal, and it's from the brand's perspective to grab attention upfront with a compelling offer and announcement of new products. - Next, the ad introduces Bryce Harper, a well-known athlete, associating him with the protein powder. This provides social proof and credibility for the product, and it's from the brand's perspective, leveraging the athlete's fame to attract potential customers. - Finally, the ad showcases the product itself, featuring the packaging and flavor. This is meant to inform the audience about the product details, from the customer's perspective to highlight what they will be purchasing and build desire.

# Ad summary This single image ad for Just Ingredients promotes a 20% off deal for Bryce Harper's two new protein flavors: Banana Bread and Caramel Latte. It features an image of Bryce Harper, as well as images of the products. # Brand positioning Just Ingredients is presented as a health-conscious brand that specializes in nutritional supplements. The brand's collaboration with Bryce Harper, a well-known athlete, positions it as a choice for those who prioritize fitness and performance. Just Ingredients aims to occupy a space in the consumer's mind as a brand that aligns with a healthy and active lifestyle, offering clean and effective products. # Product The featured products are two flavors of protein powder. The first protein powder is Bryce's Banana Bread Protein Powder which comes in a black, sealed bag. The second protein powder is Bryce's Caramel Latte Protein Powder which also comes in a black, sealed bag. These protein powders are designed to be mixed into shakes or smoothies, as suggested by the shaker bottle also pictured. The brand promotes the protein powder as having simple ingredients and being a high-quality supplement. The product is targeted towards health-conscious consumers and fitness enthusiasts. # Visual style The visual style of the ad is clean and modern, with a focus on the product and the celebrity endorser, Bryce Harper. The production quality appears to be high, with studio-shot imagery. The layout is simple, with text and product images arranged in a clear and organized manner. The color scheme is neutral, with black and white dominating, with yellow and orange banners across the bottom of the bags of protein powder. # Hooks Headline: 20% OFF BRYCE HARPER'S # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 20% off discount offer - Celebrity endorsement by Bryce Harper # Benefits - New protein flavors # Features - Protein powder # Call to action None used. # Social proof - BRYCE HARPER 2x MVP & 8x All-Star # Point of view - Brand: The brand provides the offer details and introduces the product line. - External source: Information about Bryce Harper's achievements are stated. # Storyline - The ad begins by announcing a promotional offer of 20% off, immediately capturing the viewer's attention with potential savings. This is from the brand's perspective, with the intention of creating interest and desire for the product. - The ad highlights Bryce Harper's involvement by promoting "Bryce Harper's TWO NEW PROTEINS," which leverages his fame and credibility to attract his fans and fitness enthusiasts. This is from the brand's perspective, with the intention of leveraging name recognition to promote the product. - The ad emphasizes Bryce Harper's achievements ("2x MVP & 8x All-Star") to further enhance the credibility and appeal of the product. This is from an external source, highlighting achievements to show the legitimacy of the athlete's endorsement and connection to the product. - The ad presents two new protein flavors, Banana Bread and Caramel Latte, showcasing the product and its variations. The brand presents this, informing the viewer of new flavors and diversifying the product line.

# Ad summary This ad features a protein powder from Just Ingredients in two new flavors and a 20% off discount. The protein powder is designed for athletes and is in collaboration with Bryce Harper. # Brand positioning Just Ingredients is presented as a brand focused on health and sports nutrition. It emphasizes high-quality ingredients made for real food. The brand aligns with an athletic lifestyle and highlights its collaboration with Bryce Harper, positioning itself as a trusted choice for sports nutrition. # Product The ad features Just Ingredients protein powder in two flavors: Bryce's Banana Bread and Bryce's Caramel Latte. Both are presented in black pouches with the brand and flavor prominently displayed. The protein powder is advertised as being made with real food and containing 99g of protein with 0g of added sugar. It is designed for athletes, as indicated by the 'Sports Nutrition Line' label. The ad addresses purchase barriers by highlighting the protein content and lack of added sugar, appealing to health-conscious consumers. # Visual style The ad uses a clean and modern visual style with a focus on product presentation. The production quality appears to be studio-shot. The dark background and bright lighting on the products create contrast. The ad integrates typography by using bold, sans-serif fonts for the main text. The overall aesthetic aims for a high-design, polished look, enhancing scannability in feed. # Hooks Headline: 20% OFF TWO NEW FLAVORS # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - High protein content (99g) with no added sugar, appealing to health-conscious consumers. # Benefits - New flavors available: Banana Bread and Caramel Latte # Features - Made with Real Food - 99g of Protein - 0g Added Sugar # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name is visible at the top, along with the 20% off and new flavors announcement, indicating the brand is promoting its new offer. - Brand: The product packaging is shown and the brand is conveying the features and benefits. # Storyline - The ad opens by showcasing the Just Ingredients logo and the promotion of '20% OFF TWO NEW FLAVORS', which is intended to immediately grab the viewer's attention. The brand tells the audience about a limited time opportunity for new products. - The scene then features the Just Ingredients protein powder in two flavors, Banana Bread and Caramel Latte, with an iced coffee in the background. This shows the product as part of a healthy lifestyle and presents the flavor options visually. The brand is showcasing the product.

# Ad summary This ad is designed to grab the attention of fitness enthusiasts, particularly those already using creatine supplements. It positions the Just Ingredients creatine as a superior product due to its high-quality ingredients and enhanced effectiveness. The ad features a muscular man lifting weights and a close-up of the product packaging. # Brand positioning Just Ingredients is presented as a brand focused on high-quality, effective supplements for serious athletes and fitness enthusiasts. The emphasis on "Creapure," described as 'the gold standard of creatine,' implies a commitment to purity and superior performance. The brand aims to occupy a space in the market that values quality over cutting corners, attracting customers who are willing to invest in premium supplements for maximum results. The brand promotes values of peak performance, and aligning with a lifestyle of serious fitness and commitment. They push against industry norms of cutting corners with ingredients by focusing on quality. # Product The featured product is Just Ingredients CREATINE+, a creatine complex designed to enhance athletic performance. The product is intended for individuals actively involved in fitness and strength training. The ad highlights the use of Creapure, emphasizing its high-quality status. The packaging mentions that it is a 'creatine complex' implying that it includes additional ingredients or a special formulation beyond basic creatine. The ad addresses the purchase barrier of creatine supplements that may not deliver noticeable results. The USPs are its quality and enhanced effectiveness compared to other creatine supplements. # Visual style The ad has a high-production, studio-shot feel. The image treatment features soft lighting and desaturated colors, creating a serious, fitness-focused aesthetic. The typography is large and bold, emphasizing the key question and product name. The ad feels platform-native, mimicking the style of fitness content often found in-feed. This style likely increases scannability and stop power by blending with the platform's visual environment. # Hooks Headline: What if your creatine ACTUALLY did more? # Funnel stage Middle of funnel (Consideration) # Pain points The central problem addressed in the ad is the potential ineffectiveness of current creatine supplements. The question "What if your creatine ACTUALLY did more?" directly implies that the viewer's current product may not be delivering optimal results. # Value propositions - Using 'the gold standard of creatine' implies better quality and results than competitor products, delivering more for the customer's investment. - The 'creatine complex' product format suggests it contains multiple ingredients for enhanced effectiveness. # Benefits - Creatine that does more than other creatine. # Features - Made with the Creapure® - CREATINE+ - CREATINE COMPLEX # Call to action None used. # Social proof - "*the gold standard of creatine" This phrase suggests that Creapure is widely recognized and respected within the fitness community, implying credibility and trust. # Point of view - Brand: Messaging about the quality of ingredients, and product features (e.g. text overlay and packaging claims) signals the brand's direct communication. - Customer: The opening question about the potential of creatine is designed to speak directly to the customer's potential dissatisfaction with their current supplement. - External source: The reference to 'the gold standard of creatine' positions Creapure as an authority or trusted benchmark. # Storyline - The ad opens with a question, 'What if your creatine ACTUALLY did more?' This is intended to make the viewer question the efficacy of their current creatine supplement, from the brand's POV. By posing this question, the ad aims to disrupt the viewer's existing beliefs and create a sense of curiosity about Just Ingredients' product. - The brand showcases a muscular man in a gym setting lifting weights while holding the Just Ingredients CREATINE+ product, from an outside observer's POV. This imagery reinforces the product's target audience and demonstrates its intended use case. - A badge highlights the inclusion of Creapure, from the brand's POV. This is to reassure the customer of the high-quality ingredients within the product.

# Ad summary This image ad features Bryce Harper holding a bag of Just Ingredients protein powder in a kitchen setting. It promotes a 20% off deal on his two new protein flavors and leverages his multiple accolades. # Brand positioning Just Ingredients is presented as a sports nutrition brand that emphasizes clean, high-quality ingredients. The collaboration with Bryce Harper, a 2x MVP and prominent athlete, positions the brand as a choice for serious athletes who care about what they consume. The ad also mentions that Harper is a TikTok chef and barista, adding a lifestyle dimension to the brand and suggesting that their products can fit into everyday routines, not just athletic training. The focus on recognizable ingredients and the athlete's personal brand signal that Just Ingredients prioritizes transparency and authenticity. # Product The featured product is Bryce's Caramel Latte Protein Powder by Just Ingredients. It is packaged in a black, resealable pouch. The ad focuses on the flavor profile, emphasizing the caramel latte aspect to appeal to those who enjoy specialty coffee flavors. It is designed for those seeking a high-quality protein powder with an accessible, palatable flavor. The ad presents it as a convenient and tasty way to incorporate protein into one’s diet, aligning with the brand's commitment to simple, wholesome ingredients. # Visual style The ad features a lifestyle-focused aesthetic with a blend of product focus and celebrity endorsement. It has a clean, well-lit appearance, suggesting professionalism and quality. The color palette is neutral with pops of orange to draw attention. The overall style is designed to be visually appealing and easily scannable on social media feeds. # Hooks Headline: 20% OFF # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - New flavors endorsed by celebrity athlete - 20% off deal # Benefits - New protein flavors # Features - Protein powder # Call to action None used. # Social proof - "BRYCE HARPER 2X MVP + TIKTOK CHEF & BARISTA" – Endorsement # Point of view - Brand: The '20% OFF' and 'BRYCE HARPER'S TWO NEW PROTEINS' messaging is the brand's way of grabbing attention and introducing the product line's association with a known celebrity. # Storyline - The ad begins with the visual of a 20% off offer, which grabs the audience's attention by presenting an immediate incentive to purchase. The brand is telling the audience they can save money on a desirable product. - The ad pivots to featuring Bryce Harper and highlights that this product is his two new protein flavors, creating intrigue and association with a trusted athlete. The brand aims to associate the product with a respected figure, enhancing its appeal and credibility. - The image of Harper holding the protein powder in a kitchen setting suggests a lifestyle integration, implying that the product is suitable for everyday use and consumption. The brand is subtly communicating the product’s ease of integration into daily routines. - The text overlay highlights Bryce Harper's various roles and accolades (2x MVP, TikTok Chef & Barista), establishing his credibility and versatility beyond just athletics. The brand is working to enhance Harper's personal brand and influence, indirectly endorsing the product.

# Ad summary This ad presents Just Ingredients Caramel Latte Protein, endorsed by Bryce Harper, with an offer of 20% off. # Brand positioning Just Ingredients is presented as a brand focused on clean, real food ingredients for sports nutrition. The brand places a high value on providing high quality products that meet the needs of athletes and health-conscious individuals. Just Ingredients distinguishes itself by emphasizing the use of real food in its protein powders, ensuring that customers receive a more natural and nutritious product compared to typical supplements that rely on artificial additives. The collaboration with Bryce Harper suggests the brand aims to appeal to a broad audience, including those influenced by celebrity endorsements and professional athletes who prioritize ingredient quality. # Product The product advertised is Just Ingredients Bryce's Caramel Latte Protein Powder. It is a protein powder made with real food ingredients and designed to provide 22g of protein per serving. The protein powder is presented as a collaboration with Bryce Harper, a detail highlighted on the packaging. The product is designed for individuals looking for a clean protein source to supplement their nutrition. The on-package label also includes the claim "Made with Real Food | 22g of Protein | 4 Protein Sources", emphasizing the product's key benefits and addressing concerns about the quality and source of protein in supplements. The packaging also features symbols indicating that the product is "Minimal + Whole Ingredients", "Third Party Tested", "100% Grass Fed Whey Protein", and that it supports "Naturally Occurring BCAA's". # Visual style The ad features a clean, product-focused presentation set against a simple background. The visual motifs are product-forward to highlight the features, and the typography is bold and clear to communicate the offer. The production quality appears polished, with attention to detail in the product photography and graphic elements. # Hooks Headline: 20% OFF # Funnel stage Middle of funnel (Consideration) # Pain points Consumers seeking a protein powder want a product that is made from high-quality, real food ingredients, rather than artificial or heavily processed alternatives. The ad addresses this by highlighting that the product is "Made with Real Food," suggesting it is a healthier and more natural option compared to other protein powders. # Value propositions - 20% OFF provides a discount for those seeking a high-quality protein powder. - The collaboration with Bryce Harper offers a celebrity endorsement to build trust and appeal. - The emphasis on 'Made with Real Food' caters to consumers who prioritize natural and healthy ingredients. - 22g of protein caters to athletes and fitness enthusiasts who need high amounts of protein. - The brand is third party tested and uses grass fed whey protein, catering to a high quality experience. # Benefits - High protein content - Clean ingredients - Quality whey protein source - Third party tested # Features - Made with Real Food - 22g of Protein - 4 Protein Sources - Minimal + Whole Ingredients - Third Party Tested - 100% Grass Fed Whey Protein - Naturally Occurring BCAA's # Call to action None used. # Point of view - Brand: The offer of 20% off is presented to encourage immediate purchase and grab attention. - Brand: Showing the product packaging emphasizes features such as the Bryce Harper collaboration and NSF certification, building credibility. - Product: Highlighting minimal and whole ingredients, third party testing, and grass-fed whey protein reassures customers about product quality and nutritional benefits. # Storyline - The ad starts by presenting the offer of '20% OFF Caramel Latte Protein,' aiming to grab attention immediately and incentivize potential buyers. The brand is telling the audience to take advantage of the sale. - Next, the ad showcases the product in its packaging, highlighting key features such as the collaboration with Bryce Harper and the NSF Certified Sport certification. The ad is now telling the audience that this product is approved for sport and trusted by a specific celebrity. - Finally, the ad includes icons at the bottom of the packaging, emphasizing the product's commitment to minimal and whole ingredients, third party testing, grass-fed whey protein, and naturally occurring BCAAs. This part of the story is told from the product's POV, to establish trust and explain more about the benefits.

# Ad summary This image ad features Just Ingredients protein powder and a celebrity association to promote two new flavors while offering a limited-time discount. # Brand positioning Just Ingredients is presented as a brand focused on providing clean, high-quality nutritional products, implied by the brand name. By partnering with Bryce Harper, a well-known athlete, the brand aims to appeal to health-conscious individuals, particularly those involved in sports and fitness. The brand's alignment with a celebrity athlete suggests a premium positioning, emphasizing the brand's dedication to quality ingredients for optimal performance and health. The brand positions itself against competitors who might use artificial or unhealthy ingredients, emphasizing its commitment to natural, wholesome nutrition. # Product The ad features two new flavors of Just Ingredients protein powder. The first is Bryce's Banana Bread Protein Powder, and the second is Bryce's Caramel Latte Protein Powder. Each product is contained in a matte black, resealable bag with the Just Ingredients logo and flavor name prominently displayed. The ad emphasizes the celebrity association with Bryce Harper, suggesting these flavors are inspired by or crafted in collaboration with him. This implies a product designed for those who value the nutritional needs and preferences of professional athletes, making it worth trying for its quality and performance benefits. # Visual style The ad has a clean and modern aesthetic. The studio shot has bright, even lighting. The black and white color scheme, with accents of yellow and orange, creates a sleek, high-quality feel. The inclusion of Bryce Harper, a celebrity athlete, enhances the ad's appeal and trustworthiness. The overall design is well-organized and easy to scan, which increases stop power in feed. # Hooks Headline: FROM BRYCE HARPER'S KITCHEN TO YOURS # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not clearly address any specific pain points related to protein powder, but the association with Bryce Harper and the emphasis on new flavors suggest a desire for tasty and effective nutrition. # Value propositions - The collaboration with Bryce Harper positions the product as athlete-approved and high-quality. # Benefits - None used # Features - BRYCE'S BANANA BREAD PROTEIN POWDER - BRYCE'S CARAMEL LATTE PROTEIN POWDER # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout is from the brand, showcasing its logo, product offerings, and promotional messaging to attract and inform potential customers. # Storyline - The ad opens with the Just Ingredients logo and the line “FROM BRYCE HARPER'S KITCHEN TO YOURS,” immediately linking the brand with a known sports figure to create a personal connection and establish credibility with the audience. The brand is telling the story. - Next, the ad features product shots of Bryce's Banana Bread and Bryce's Caramel Latte protein powders, along with a Just Ingredients shaker bottle, to highlight the available flavors and the brand's accessory offerings. The brand is showing the audience what it offers. - The ad concludes with “20% OFF TWO NEW FLAVORS”, giving a limited time incentive to encourage immediate purchase and drive sales of the promoted product. The brand hopes this offer will drive conversions and increase sales.

# Ad summary This image ad promotes Just Ingredients Bryce's Banana Bread protein powder featuring Bryce Harper. # Brand positioning Just Ingredients is presented as a sports nutrition brand that focuses on high-quality ingredients. By collaborating with a high-profile athlete like Bryce Harper, the brand aims to position itself as a trusted choice for athletes looking to fuel their performance with clean, effective supplements. The emphasis on sports nutrition suggests the brand targets health-conscious individuals who prioritize performance and natural ingredients. # Product The advertised product is Just Ingredients Bryce's Banana Bread protein powder, a protein supplement that aims to provide a nutritious and flavorful way to support muscle recovery and overall health. Designed for athletes and fitness enthusiasts, this protein powder is presented as a convenient option for post-workout recovery or a quick and healthy snack. The banana bread flavor suggests a focus on enjoyable taste, aiming to overcome the common perception of protein powders as bland or unappetizing. The collaboration with Bryce Harper, a prominent athlete, implies the product is formulated to meet the needs of high-performance individuals. The packaging includes icons indicating benefits such as muscle support and being easy to digest. # Visual style The ad has a clean and modern visual style with a focus on simplicity and high-quality imagery. It features a well-known athlete against a neutral background, drawing attention to the product and the association with the athlete's success. The color palette is primarily grayscale with accents of tan to highlight key information. The production quality is high, with professional photography and clear typography, creating a polished and trustworthy feel. The design is straightforward and avoids excessive visual clutter, ensuring the message is easily scannable in a fast-paced feed. # Hooks Headline: 20% OFF BRYCE HARPER'S # Funnel stage Consideration # Pain points None used. # Value propositions - Bryce Harper's Banana Bread protein powder offers a flavorful and convenient way to fuel athletic performance and support muscle recovery. - The association with Bryce Harper adds credibility and trust, suggesting a high-quality product suitable for athletes. # Benefits - Supports muscle recovery - Provides a nutritious snack # Features - Protein powder # Call to action None used. # Social proof - "BRYCE HARPER 2x MVP & 8x All-Star" # Point of view - Brand: The entire ad promotes Just Ingredients and highlights Bryce Harper's involvement with the product, aiming to increase brand awareness and drive sales. - External source: The athlete's awards are listed within the ad to show the athlete's credibility. # Storyline - The ad opens by highlighting a special promotion of 20% off Bryce Harper's two new proteins. This grabs the viewer's attention and creates a sense of urgency to take advantage of the deal. The brand is telling the consumer why they should act now. - The ad features Bryce Harper holding the Just Ingredients Bryce's Banana Bread protein powder, visually associating the product with a well-known and respected athlete. This implicitly promotes the product as being trustworthy and high-quality, as athletes are often seen as reliable figures when it comes to health and nutrition. This part of the story is being told from the point of view of the brand. - The inclusion of the text "Bryce Harper 2x MVP & 8x All-Star" reinforces Harper's credibility and influence, further enhancing the perceived value of the product. The brand is emphasizing the athlete's success to persuade consumers that the protein powder is a worthwhile choice.

# Ad summary This image ad promotes Just Ingredients' Bryce's Caramel Latte protein powder with 20% off. It features Bryce Harper holding the product, emphasizing his role as a 2x MVP, TikTok chef, and barista. # Brand positioning Just Ingredients is presented as a brand that collaborates with high-profile athletes and influencers to create and promote its products. The brand focuses on associating with individuals who have diverse talents and appeal to a broad audience, combining sports, culinary skills, and social media presence. This positions the brand as modern, versatile, and health-conscious, catering to consumers who value both fitness and lifestyle trends. The brand aims to stand out by partnering with celebrities who embody a multifaceted persona, suggesting that its products are designed for individuals who lead dynamic and active lives. # Product The featured product is Bryce's Caramel Latte Protein Powder, a collaborative effort between Just Ingredients and Bryce Harper. It is packaged in a matte black bag with the brand logo and the product name prominently displayed. The protein powder is designed for individuals interested in sports nutrition and a caramel latte flavor. The partnership with Bryce Harper aims to enhance the product's appeal, emphasizing his athletic achievements and social media presence. The packaging features icons presumably denoting some of the ingredients of the protein powder. # Visual style The ad features a clean and modern visual style with a focus on high-profile celebrity endorsement. The image has high production quality with good lighting and clear product visibility. The color palette is muted and professional, with black, white, and beige tones dominating the layout. The typography is bold and legible, and the overall aesthetic is designed to capture attention and convey credibility and trustworthiness. The ad uses a straightforward approach, emphasizing the product and the celebrity endorsement, which is intended to resonate with a broad audience and quickly communicate the key message. # Hooks Headline: 20% OFF # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 20% off Bryce Harper's two new proteins # Benefits - Two new proteins # Features - Protein powder # Call to action None used. # Social proof - "2X MVP + TIKTOK CHEF & BARISTA" – Bryce Harper (Athlete/Influencer) # Point of view - Brand: The entire image, from the headline to the product display, communicates the brand's offer and association with Bryce Harper. # Storyline - The ad opens with a promotional offer from Just Ingredients, announcing '20% OFF' to immediately grab attention and incentivize potential customers. The brand is telling viewers that there is an immediate opportunity to save money on a product, encouraging a quick purchase decision. - Next, the ad highlights the collaboration with 'BRYCE HARPER'S TWO NEW PROTEINS', linking the product to a well-known and respected figure. The brand is showing its partnership with a celebrity, which adds credibility and broadens the product's appeal. - The ad presents an image of Bryce Harper holding the product, reinforcing his endorsement and connection to the protein powder. The brand is using Bryce Harper's image to create a personal connection, suggesting that the product is aligned with his lifestyle and values. - The ad includes a text snippet about Bryce Harper, '2X MVP + TIKTOK CHEF & BARISTA', to emphasize his multifaceted talents and further associate the product with a celebrity who is successful in various fields. The brand is providing additional context about Bryce Harper, making him more relatable and appealing to a wider audience.

# Ad summary This image ad for Just Ingredients promotes their Bryce's Caramel Latte Protein Powder with a 20% off offer. The ad showcases the product packaging along with a prepared caramel latte in a glass. # Brand positioning Just Ingredients positions itself as a provider of high-quality, clean nutritional supplements. The brand emphasizes transparency and trust by including certifications like NSF Certified Sport. By partnering with Bryce Harper, a recognizable sports figure, the brand aims to build credibility and appeal to health-conscious individuals, especially those involved in sports and fitness. The brand appears to prioritize ingredient quality and collaboration with respected figures to enhance its reputation as a reliable source for sports nutrition. # Product This ad features Just Ingredients Bryce's Caramel Latte Protein Powder. It is a protein powder developed in collaboration with Bryce Harper. The product is presented in a black pouch. The protein powder delivers 22g of protein per serving and is suitable for those looking to increase their protein intake while enjoying a caramel latte flavor. It is NSF Certified Sport, ensuring it meets standards for safe use in sports nutrition. The ad highlights the ease of preparing the protein powder by showing a glass filled with a prepared caramel latte, suggesting a quick and convenient way to consume protein. # Visual style The ad uses a clean, product-focused visual style. The lighting is natural and warm, creating an inviting feel. The composition is balanced, with the product and prepared drink prominently displayed. The color palette is muted, with blacks, browns, and creams dominating, which conveys a sense of naturalness and sophistication. # Hooks Headline: 20% OFF # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 22g of Protein | 4 Protein Sources # Benefits - Increase protein intake - Convenient protein consumption - Safe sports nutrition # Features - 22g of Protein per serving - 4 Protein Sources - NSF Certified Sport # Call to action None used. # Social proof - Bryce Harper's collaboration implies his endorsement and the product's quality. # Point of view - Brand: The brand's point of view is seen in the product display, logo, and offer details, highlighting their product and partnership. - Customer: The customer's perspective is represented in the prepared drink, indicating how the product is intended to be consumed and enjoyed. # Storyline - The ad starts by prominently displaying the offer: '20% OFF' on 'CARAMEL LATTE PROTEIN'. This aims to immediately grab the viewer's attention with a discount and specify the product being offered, from the brand's perspective. - The focus shifts to showcasing the Just Ingredients protein powder packaging, emphasizing the product name and the collaboration with Bryce Harper. The aim is to highlight the product's branding and association with a credible sports figure from the brand's perspective. - The ad features a glass of caramel latte prepared using the protein powder, visually demonstrating the final product and its appealing form, allowing the viewer to imagine the convenience and flavor from a customer's perspective.

# Ad summary This image ad is promoting Just Ingredients Bryce's Banana Bread Protein Powder. It features the product packaging in front of an out-of-focus banana bread photo. The ad highlights a 20% off offer and key ingredients like real food and protein. # Brand positioning Just Ingredients is presented as a health-conscious brand focused on clean eating and high-quality sports nutrition. The brand clearly focuses on using minimal ingredients, and is positioned as a trusted choice for athletes and health-focused consumers. The brand is dedicated to collaborating with real people for authenticity, with the collaboration of Bryce Harper being called out on the label. The brand promotes a lifestyle of wellness and athletic performance, emphasizing transparency and ingredient quality. # Product The featured product is Just Ingredients Bryce's Banana Bread Protein Powder, a protein powder designed to deliver the flavor of banana bread with added nutritional benefits. The powder is presented as a convenient way to incorporate protein into one's diet while enjoying a familiar flavor. The product is advertised as made with real food, containing 24g of protein per serving, and having 0g of added sugar. It's packaged in a resealable bag. The product addresses the purchase barrier of taste by offering a dessert-like flavor in a protein supplement. # Visual style The ad has a product-focused studio shot with a clean and appetizing aesthetic. The production quality appears high, with professional lighting and focus. The image treatment includes background blur to emphasize the product. The typography is large and bold, designed for easy scannability in-feed. The style mimics a platform-native food or supplement product post, aiming to feel organic and engaging. # Hooks Headline: 20% OFF BANANA BREAD PROTEIN # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the customer wants to indulge in something like banana bread but needs a healthy protein source that fits into their diet. # Value propositions - 24g of Protein in a delicious Banana Bread flavor - Enjoy a banana bread flavor with no added sugar # Benefits - Enjoy the flavor of banana bread - Convenient source of protein # Features - Made with Real Food - 24g of Protein - 0g Added Sugar # Call to action None used. # Point of view - Brand: The point of view throughout the ad is from the brand, aiming to promote its product with an offer and highlighting its key features. # Storyline - The ad opens with a promotional offer of "20% OFF BANANA BREAD PROTEIN" to grab attention. The brand is speaking to the user to try out the product through a limited time sale. - Next, the image showcases the product packaging, emphasizing key features such as the "Just Ingredients" branding, NSF Certified Sport label, and the flavor "Bryce's Banana Bread." The brand is highlighting the trust and quality of the product to the user. - Finally, the bottom of the package highlights details like "Made with Real Food | 24g of Protein | 0g Added Sugar", along with icons representing additional benefits. The brand provides a closer look at the key highlights of the ingredients of the product to the user.

# Ad summary The ad features Just Ingredients Creatine+ and questions whether the creatine people are using actually does more. It highlights that their creatine is made with Creapure. # Brand positioning Just Ingredients is presented as a clean and effective sports nutrition brand that emphasizes high-quality ingredients. The brand differentiates itself by focusing on the essential components, as highlighted by its name, suggesting a commitment to transparency and purity in its formulations. Positioning itself in the sports nutrition market, Just Ingredients aims to appeal to health-conscious individuals who prioritize what goes into their bodies and seek products that are both simple and effective. # Product Just Ingredients Creatine+ is a creatine complex designed to support ATP production and cognitive function. The product comes in a black bag with a horizontal beige block. The bag features the "JUST INGREDIENTS SPORTS NUTRITION LINE" logo and states that it is "Made with the Creapure, the gold standard of creatine." The bag also features symbols representing the functional support the product provides such as brain support, support for enhanced hydration, ATP production and regeneration. The Creatine+ is designed for anyone looking to enhance their physical and mental performance through improved energy and cognitive function. # Visual style The ad features a clean and modern aesthetic with a focus on the product. The production quality appears high, with studio-style lighting and careful composition. The color palette is muted, with a focus on neutral tones and beige/gold accents. The typography is clean and legible. This visual style is likely intended to convey a sense of trust, quality, and effectiveness. # Hooks Headline: What if your creatine ACTUALLY did more? # Funnel stage Middle of funnel (Consideration) # Pain points The ad questions if the creatine supplement the user is currently using actually provides the benefits that they are looking for. # Value propositions - Made with the Creapure® 'the gold standard of creatine' # Benefits - the gold standard of creatine # Features - Made with the Creapure® # Call to action None used. # Social proof - "the gold standard of creatine" # Point of view - Brand: Appears throughout the image ad to promote the product, highlight key benefits, and build trust with a high-quality ingredient. # Storyline - The ad starts by posing a question: “What if your creatine ACTUALLY did more?” The intent here is to capture the audience’s attention by questioning the effectiveness of their current creatine supplement. The brand is speaking to its prospective audience. - The ad then states, “Made with the Creapure® 'the gold standard of creatine'”. The intent is to build trust in the product by highlighting a high-quality ingredient that enhances athletic performance. The brand is speaking to its prospective audience. - The product packaging is visible, emphasizing key information such as the brand name, product name (Creatine+ Creatine Complex), and visual cues about its function. The brand is showcasing the key product information for prospective customers.

# Ad summary This ad promotes Just Ingredients Bryce's Banana Bread protein powder with a discount. It highlights the protein content and collaboration with Bryce Harper, featuring a banana and a loaf of banana bread alongside the product. # Brand positioning Just Ingredients presents itself as a health-focused brand offering sports nutrition products made with real food ingredients. The brand appears to value transparency and quality, as highlighted by the NSF Certified for Sport label and the emphasis on real ingredients and added sugars. Their collaboration with Bryce Harper aims to enhance credibility and appeal to athletes and fitness enthusiasts, positioning the brand as a reliable choice for high-quality, clean protein supplements. The brand is positioned as a premium option for those seeking natural and effective sports nutrition, eschewing artificial additives for real-food nutrition. # Product The featured product is Bryce's Banana Bread Protein Powder by Just Ingredients. It is a protein supplement designed to taste like banana bread, appealing to those seeking a more enjoyable and flavorful protein source. The protein powder contains 24g of protein per serving and is made with real food ingredients, with no added sugars. The product is presented in collaboration with Bryce Harper, further enhancing its appeal to athletes and fitness enthusiasts. The packaging highlights that it is third-party tested. The ad aims to address the common barrier of bland-tasting protein powders by offering a banana bread flavor, making it a more palatable option for regular consumption. # Visual style The ad uses a product-focused visual style with a clean layout and clear messaging. The production quality appears high, with professional product photography and graphic elements. The gradient background adds depth, while the straightforward typography and layout prioritize scannability. # Hooks Headline: 20% OFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common problem of finding protein supplements that taste good and are made with clean ingredients, avoiding artificial additives and excessive sugars. # Value propositions - 20% OFF Banana Bread Protein: Discounted price makes it more affordable to try a high-quality, flavorful protein powder. - Made with Real Food | 24g of Protein | 0g Added Sugar: Provides a healthy and effective protein supplement option. # Benefits - High protein content - Real food ingredients - No added sugars - Quality assurance - High-quality protein source # Features - 24g of Protein - Made with Real Food - 0g Added Sugar - Third Party Tested - 100% Grass Fed Whey Protein # Call to action None used. # Social proof - The collaboration with Bryce Harper suggests endorsement by a professional athlete, enhancing credibility. # Point of view - Brand: The entire ad conveys the brand’s point of view, promoting its product, showcasing features, and presenting an offer. # Storyline - The ad starts by announcing a limited-time offer of "20% OFF Banana Bread Protein," aiming to grab the viewer's attention with a discount and introduce the featured product. This is told from the brand's perspective to draw viewers in with a promotion. - The ad spotlights key features of the protein powder, such as its high protein content (24g), real food ingredients, and collaboration with Bryce Harper. This section aims to build credibility and highlight the product's unique attributes, aiming to inform and persuade the audience, and is told from the brand’s perspective. - The ad emphasizes the product's benefits with icons that display the product is third-party tested and made with 100% grass-fed whey protein. This is included to reinforce trust and credibility, by showing proof of quality, and is told from the brand’s perspective.