How Hungryroot Advertises on Meta

# Ad summary This ad showcases how Hungryroot can help busy moms pick out groceries and meals that are both easy and enjoyable for themselves and their kids. # Brand positioning Hungryroot presents itself as a grocery delivery service that offers a unique blend of convenience and health-conscious options, designed to cater to the needs of busy individuals, particularly parents. The brand positions itself as more than just a typical grocery delivery service or meal kit; it is a provider of actual groceries sourced from healthy and trusted brands, accompanied by a full meal plan and recipes. The brand aligns with the values of convenience, health, and customization, enabling customers to tailor their boxes to include produce, snacks, drinks, and sweets. Hungryroot also helps its users discover new brands and favorites, offering a customizable solution that simplifies meal planning and grocery shopping. # Product Hungryroot is a grocery delivery service that provides customers with groceries from healthy and trusted brands, along with a full meal plan and recipes for the week. It allows customers to customize their boxes to include produce, snacks, drinks, and sweets, enabling them to discover new brands and favorites. The service aims to simplify meal planning and grocery shopping by providing ingredients and meal suggestions tailored to individual preferences. Each meal is designed to be quick and easy to prepare, with the ad featuring a short rib and veggie sandwich made in just 15 minutes. The service also offers the customer a discount code for 40% off the first order, making it an attractive option for new users. # Visual style The ad has a polished but relatable aesthetic, with a clean and bright visual style that reflects the modern kitchen setting. The editing style features quick cuts, which keep the pace lively and engaging, while smooth transitions between shots maintain a professional feel. With a hybrid production quality, the ad balances a UGC feel with a polished commercial, making it accessible to a wide audience. The pacing is consistent and upbeat, which supports the enthusiastic tone of the ad. Cuts and product actions are timed to voiceover lines, which creates a cohesive and engaging viewing experience. # Hooks Spoken: Female 1: As a stay at home mom to three toddlers, I spend so much time thinking about what I'm going to feed my kids that I often forget to pick out snacks, groceries, and meals that I like too. Text overlay: what I ate today as a stay-at-home-mom to 3 toddlers Visual: 00:00–00:01 The creator, a woman with fair skin and shoulder-length brown hair wearing a gray sweatshirt with a red car on it, stands in her kitchen. She pours hot water from a stainless steel and glass kettle into a gray thermos on a white countertop. Behind her are white cabinets, stainless steel appliances, and a black countertop. / 00:01–00:02 The creator uses a small black hand-held frother in the same gray thermos. / 00:02–00:03 A young child with brown hair stands in front of an open dishwasher. The kitchen has gray cabinets, a white countertop, and stainless steel appliances. / 00:03–00:04 The creator stands in front of an open stainless steel refrigerator. She takes out a package of blueberries and a small carton of blackberry yogurt. / 00:04–00:05 The creator opens the package of blueberries. / 00:05–00:06 The creator takes a spoonful of the blackberry yogurt. / 00:06–00:07 The young child closes the dishwasher. / 00:07–00:08 The creator stands in front of the sink washing a package of blueberries. Water is running out of the faucet. # Funnel stage Consideration # Pain points The ad addresses the pain point of busy parents who struggle to find the time to shop for and prepare healthy meals for themselves because they are too focused on their children’s needs: “As a stay at home mom to three toddlers, I spend so much time thinking about what I'm going to feed my kids that I often forget to pick out snacks, groceries, and meals that I like too.” # Value propositions - Get groceries from healthy, trusted brands delivered right to your door. - Customize your box with produce, snacks, drinks, and sweets. - Full meal plan with recipes takes the guesswork out of meal planning. - New meal ideas give you a chance to discover new brands and favorites. # Benefits - Saves time - Provides healthy options - Simplifies meal planning - Discovers new brands - 40% off first order # Features - Grocery delivery service - Healthy and trusted brands - Full meal plan - Recipes for the week - Customizable box (produce, snacks, drinks, sweets) # Call to action I have a discount code that will get you 40% off your first order! # Point of view - Customer 100% – A real user of the product shares their experiences through a casual, testimonial-style delivery. # Storyline - 00:00–00:01 The creator prepares a drink using hot water from a kettle and a hand-held frother, then loads a dishwasher. The intention is to start the ad by showing a day in the life and what it’s like to be a parent. - 00:01–00:08 00:01–00:08 The creator states that as a stay-at-home mom to three toddlers, she spends so much time thinking about what to feed her kids that she often forgets to pick out snacks, groceries, and meals for herself. She adds that most days breakfast and lunch mean eating the scattered leftovers from her kids' plates. This sets up the problem that will be addressed in the rest of the ad from the creator’s point of view. - 00:08–00:16 00:08–00:16 The creator states that on weeks her Hungryroot order comes, she feels much better about their meals and menu fitting the whole family. The ad cuts to a shot of the refrigerator before she pulls out an açai berry smoothie from Hungryroot. This introduces Hungryroot as the solution to the creator’s problem from the creator’s point of view. - 00:17–00:19 00:17–00:19 The creator states that Hungryroot is more than grocery delivery or a meal kit. She is shown feeding her son the açai smoothie. This statement reinforces that Hungryroot is better than competitors by emphasizing that it goes beyond what they offer, from the brand's point of view. - 00:20–00:24 00:20–00:24 The ad cuts to shots of the creator making ravioli with tomato marinara. The creator adds that Hungryroot sends actual groceries from healthy and trusted brands along with a full meal plan and recipes for the week. This shows how Hungryroot stands out by offering familiar ingredients alongside simple recipes, from the brand's point of view. - 00:25–00:31 00:25–00:31 The creator adds that people can choose for their box to include produce, snacks, drinks, and sweets, and that she’s discovered some new brands and favorites through Hungryroot. She then grabs a can of sour cream and onion crisps. This shows how Hungryroot allows users to customize their boxes, from the creator’s point of view. - 00:32–00:35 00:32–00:35 The creator states that everything is customizable to your preferences so every meal took 16 minutes or less to make. She prepares garlic bread with herbs. This states a key benefit of the platform: customized meals take very little time to make, from the creator’s point of view. - 00:36–00:40 00:36–00:40 The creator states that she has a discount code that will get viewers 40% off their first order. The ad shows her cooking beef short ribs and vegetables. This provides an incentive for users to try the platform, from the creator’s point of view. - 00:41–00:45 00:41–00:45 The creator states that that’s such a good deal there’s no reason not to try this, and that the short rib and veggie sandwich was so good she cannot believe she made it in just 15 minutes. This summarizes the full benefits of using the platform from the creator’s point of view.

# Ad summary A woman shows her Hungryroot grocery delivery as a vegan and makes different vegan meals. # Brand positioning Hungryroot is presented as a grocery delivery and meal planning service that caters to vegans. The brand occupies the space of convenience and healthy vegan options. The tone is aligned with a modern, health-conscious lifestyle, simplifying meal preparation for busy individuals. The brand promotes plant-based proteins, fresh veggies, ready-to-eat snacks, and easy meal starters, making it functional and appealing for those seeking quick and nutritious vegan meals. # Product Hungryroot is a grocery delivery and meal planning service, that specializes in vegan options. It delivers a variety of plant-based proteins, fresh vegetables, ready-to-eat snacks, and easy meal starters right to your doorstep. The service is designed for busy individuals seeking convenient and nutritious vegan meals. The key selling points are its vegan-friendly options, the speed of meal preparation (under 15 minutes), and the variety of meal options it supports, such as falafel pita pockets, ravioli pasta loaded with veggies, sweet potato burgers, lavash wraps, bean burritos, and red curry tofu with couscous salad. # Visual style The ad has a bright, natural aesthetic with a UGC feel, suggesting a focus on authenticity and relatability. The editing style includes quick cuts to maintain a brisk pace and keep the viewer engaged. The production quality appears to be a hybrid of polished and informal, which supports the tone of a casual endorsement by a satisfied customer. The pacing remains consistent throughout the ad, and the visuals are timed to match the audio and text overlays. # Hooks Spoken: Female 1: I ordered my groceries from HungryRoot as a vegan and here is how it went. Text overlay: I ordered my groceries from HungryRoot as a vegan and here is how it went. Visual: 00:00–00:03 A dark-haired woman wearing a light purple t-shirt and black pants is standing at the doorway of her home. She is bending down to pick up a brown cardboard box with the Hungryroot logo. The door is open behind her, revealing a glimpse of the house interior. The exterior of the house has light green siding, and some small green plants are in front of the house. The camera is stationary at eye level. # Funnel stage Consideration # Pain points The central frustration is the time and effort required for meal planning and preparation, especially for individuals with specific dietary needs like vegans. # Value propositions - Vegan meal prep without the stress # Benefits - everything came together in under 15 minutes - quick filling and actually delicious - vegan meal prep without the stress # Features - plant based proteins - fresh veggies - ready to eat snacks - easy meal starters - vegan friendly # Call to action None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer reviewing the product and showing how she uses it. # Storyline - 00:00–00:03 00:00–00:03 - 00:03–00:08 A woman brings a Hungryroot box into her house. She is speaking from her own perspective as a vegan who is using the service, setting the tone as a personal review. - 00:03–00:08 00:03–00:08 - 00:08–00:17 The woman is unboxing her Hungryroot order in her kitchen, showcasing various vegan-friendly items. The perspective is still from the customer's viewpoint, emphasizing the convenience and vegan options provided by Hungryroot. The visuals support the claim of vegan-friendliness. - 00:08–00:17 00:08–00:17 - 00:17–00:32 The frame transitions to an overhead shot displaying the variety of items from the box, emphasizing the fresh, healthy ingredients. This continues from the previous moment, illustrating the contents of the delivery from an observational perspective. - 00:17–00:32 00:17–00:32 - 00:32–00:37 Various vegan meals are shown, which are being made with the ingredients. The transition from ingredients to prepared meals is a direct continuation, visually demonstrating the ease of using the Hungryroot ingredients to make quick vegan meals. - 00:32–00:37 00:32–00:37 - 00:37–00:38 More examples of vegan meals are shown, reinforcing the idea of simple vegan meal prep. It continues to highlight the variety and ease of vegan meal preparation possible with Hungryroot.

# Ad summary This ad for Hungryroot features a UGC-style testimonial from a customer who shares how the service helps her eat healthier with minimal effort. The ad highlights the convenience of having groceries and chef-crafted recipes delivered weekly, emphasizing the health benefits and variety of options available. # Brand positioning Hungryroot is presented as a grocery delivery service that focuses on providing healthy and convenient meal options. The brand positions itself as a solution for individuals seeking to eat healthier without the stress and time commitment typically associated with meal planning and grocery shopping. It emphasizes convenience, health benefits, and a variety of options, catering to those who prioritize nutrition and ease in their daily lives. The brand seems to ignore the trend of overly processed meal kits and instead focuses on fresh, whole foods and chef-crafted recipes. # Product Hungryroot is a grocery delivery service that provides customers with all the groceries they need for the week, along with chef-crafted recipes. The service aims to make healthy eating stress-free by delivering anti-inflammatory, high-protein, and gluten-free options directly to the customer's door every week. It offers a variety of choices to cater to different dietary needs and preferences. The ad shows a variety of meal components and pre-made meals that can be easily assembled, emphasizing the convenience and health benefits of the service. # Visual style The ad features a bright, clean, and inviting aesthetic, with a UGC feel. The focus is on showcasing the variety and healthiness of the food through colorful and appealing visuals. The editing is simple, with static shots and minimal transitions, giving it a natural and approachable feel. The pacing is moderate, allowing viewers to take in the different meal options and ingredients. The production quality is a hybrid of polished commercial and UGC, which supports the intended tone of an authentic testimonial. # Hooks Spoken: 00:00–00:02 Get all your groceries you need for the week, Text overlay: 00:00–00:02 Get all your groceries you need for the week Visual: 00:00–00:02 A medium, static shot of a cardboard box filled with groceries. The groceries include fresh fruits (grapes, apples), vegetables (sweet potatoes), juices in plastic bottles, dips in round plastic containers, packets of taco seasoning, almond crisps, and rainbow veggie mix in a clear rectangular plastic container with a pink label. The Hungryroot logo is visible on the box. At the top of the frame is a comment bubble on a light gray background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of healthy eating being time-consuming and stressful. Quote: "Pleaseeeee tell me your secret to eating healthier with minimal effort" – Comment displayed visually. # Value propositions - Convenience of weekly grocery delivery combined with chef-crafted recipes simplifies meal planning and reduces stress around healthy eating. - Offers a variety of dietary options, including anti-inflammatory, high-protein, and gluten-free, catering to different health needs and preferences. # Benefits - Convenient grocery delivery - Easy meal planning - Healthy eating made stress-free - Variety of dietary options # Features - Groceries delivered weekly - Chef-crafted recipes - Anti-inflammatory options - High protein options - Gluten-free options - More options to choose from # Call to action None used. # Social proof - "Pleaseeeee tell me your secret to eating healthier with minimal effort" – Comment displayed visually. # Point of view - Customer 100% – The ad is presented from the perspective of a customer sharing the benefits of Hungryroot. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a box filled with groceries, including fresh produce, juices, and packaged goods. The text overlay reads, "Get all your groceries you need for the week." The presenter introduces Hungryroot as a solution to getting healthy groceries delivered. - 00:02–00:06 00:02–00:06 The ad transitions to show a bowl of a grain-and-vegetable-based dish, followed by a pita-style sandwich. The text overlay reads, "PLUS chef-crafted recipes delivered to your door every week." This builds on the previous point by highlighting the additional benefit of receiving chef-designed recipes along with the groceries, creating a comprehensive meal solution. This extends the offer from groceries to easy meal options. - 00:06–00:14 00:06–00:14 The ad showcases a variety of colorful bowls filled with different combinations of ingredients, including vegetables, proteins, and grains. The text overlay reads, "Anti-inflammatory, high protein, gluten-free, + more options to choose from." This emphasizes the health benefits and variety offered by Hungryroot. This supports the brand positioning as a provider of healthy and diverse meal options. - 00:14–00:17 00:14–00:17 The ad continues to display different meal combinations, ending on a yogurt parfait with fruit and granola. The text overlay reads, "We make healthy eating stress-free." This reinforces the brand's core value proposition: simplifying healthy eating for its customers.

# Ad summary A UGC-style ad in which a woman describes the meals she prepared and ate throughout the day using Hungryroot ingredients. She highlights that all her meals were lower in calories and higher in protein. # Brand positioning Hungryroot is presented as a convenient service that provides healthy, customizable meals, snacks, and desserts. The ad focuses on its flexibility, offering the ability to tailor food preferences, select pre-cooked meats, and still maintain a low calorie, high protein diet. Hungryroot appeals to individuals who rarely cook but aspire to eat healthier, positioning itself as a simple solution for those seeking nutritious options with minimal effort. The brand stands out by offering prepared ingredients and even pre-cooked options, which counters the norm of meal kits requiring extensive cooking experience, aligning with functional positioning that prioritizes simplicity and convenience. # Product Hungryroot is presented as a subscription service that delivers groceries, snacks, and pre-made meals. It allows users to customize their preferences and order healthy foods for breakfast, lunch, dinner, snacks, and even dessert. The products showcased include an avocado salmon bagel, a chopped salad with chicken and garlic sauce, rigatoni with vodka sauce and chicken sausage, garlic hummus and chips, and almond chickpea cookie dough. The primary selling point is the convenience and ease of preparing lower-calorie, high-protein meals, as well as the ability to customize orders to dietary preferences, even pre-cooked meats. It addresses the common barriers of cooking and time constraints by offering ready-to-use ingredients and pre-made options that make healthy eating simple. # Visual style The ad has a casual, UGC style with natural lighting and basic editing. The quick cuts and real-time actions give it an authentic feel, making it seem like a regular customer sharing their experience. # Hooks Spoken: This is everything I prepared and ate today as someone trying to eat healthier. Text overlay: What I ate tod / What I ate today✨with Hungryroot✨ Visual: 00:00–00:02: The camera, slightly angled downward, focuses on a woman holding a bagel with salmon. Text overlay is visible. She takes a bite of food from a white bowl with a fork. # Funnel stage Consideration # Pain points Never having cooked meat before. # Value propositions - Customizable preferences, allowing for easy healthy eating - Precooked meat helps the customer easily prepare their food # Benefits - Easy to bake and tastes amazing with the smoked salmon - Simple to make - Can make healthy eating easier # Features - Customizable preferences - Precooked meat - Lower calorie - Higher protein # Call to action If you want to try out Hungryroot for yourself, you can use my code Jelly Bean Sweets for 40% off your first order. # Social proof - "This was incredibly easy to bake and also tasted amazing with the smoked salmon" – Female 1 (Customer) - "One of my favorite features about Hungryroot is that when I was ordering, I was able to customize my preferences" – Female 1 (Customer) # Point of view - Customer 100% – This is communicated through a casual, friendly tone from someone using the product. # Storyline - 00:00–00:02 The video opens with a woman holding an avocado salmon bagel, introducing what she ate for the day with Hungryroot. The intention is to immediately showcase the type of meals she consumed, setting the stage for her positive experience with the service. This segment is delivered from the customer's perspective, emphasizing the ease and satisfaction of the eating experience. - 00:02–00:09 In response to the opening shot, the woman enthusiastically shows a Hungryroot box, stating she rarely cooks but Hungryroot has made it simple enough. This directly addresses the pain point of cooking difficulty and positions Hungryroot as a user-friendly solution. The perspective shifts to the brand's endorsement through a customer's firsthand account, highlighted with upbeat expression to encourage optimism. - 00:09–00:11 Continuing from the previous claim, the woman then displays the ingredients provided by Hungryroot, including bagels, avocado, and salmon. This illustrates her breakfast preparation and demonstrates the service's provision of nutritious ingredients. The visual and narrative focus supports the claim of simplicity in the previous beat. - 00:11–00:22 Expanding on the convenience element, the woman makes the avocado salmon bagel and states it was easy to bake and tasted amazing with the smoked salmon. She highlights her ability to customize preferences when ordering, reinforcing the product's appeal. The perspective remains customer-centric, delivered with a casual, relatable tone. - 00:22–00:34 Building on the breakfast example, the woman indicates that all the meals she ate today were both lower in calories and higher in protein. The ad then transitions to lunch and dinner, showcasing tomato and cucumber preparation and the garlic sauce that went with it, reinforcing the health benefits. The perspective shifts slightly to a functional demonstration, showing that the service is capable of delivering on both ends of the health spectrum. - 00:34–00:46 Further demonstrating the simplicity, the woman mentions she has never cooked meat, but was able to order precooked meat and make her lunch by just heating it up. The perspective is personal and relatable, reinforcing the appeal of the precooked option. - 00:46–00:52 Rounding out the meal options, the woman includes that she got snacks and desserts, showing garlic hummus and chips as a snack option. This highlights the comprehensive variety offered by Hungryroot. The perspective continues to be customer-focused, emphasizing the satisfaction of having healthy options beyond just meals. - 00:52–01:03 Transitioning to dinner, the woman made rigatoni with vodka sauce and chicken sausage, restating it was so simple to make, spending the longest time spent on boiling the pasta. This highlights ease of preparation. The perspective continues to be customer-focused and casual to make the ease of use seem obtainable. - 01:03–01:09 As a final pitch, the woman invites viewers to try Hungryroot and offers a discount code, Jelly Bean Sweets, for 40% off first order. The goal is to encourage trial by making it accessible. The perspective shifts to a direct call to action, incentivizing conversion.

# Ad summary The ad shows Robin Packard unboxing a Hungryroot delivery order. She expresses enthusiasm for the product and explains that it allows her to have options besides beef for meals. # Brand positioning Hungryroot is presented as a convenient meal and snack delivery service to the customer's home. The brand is positioned as a provider of a variety of snacks, breakfast, lunch, and dinner quick items that can diversify one's diet. It seemingly targets those seeking variety in their meal options and healthy alternatives to standard meals. # Product Hungryroot is a delivery service that provides a range of food items, including snacks, breakfast, lunch, and dinner options. The products are sent directly to the consumer's home, offering convenient access to diverse meals. It provides multiple recipes to choose from. The ad does not mention ingredients or design details of the food products. Hungryroot helps customers explore new meal options. As advertised by a happy customer, Hungryroot seems to be beneficial for those who may get stuck in a cooking rut. # Visual style The ad has a natural, UGC feel. It is shot in a home kitchen with consistent, natural lighting. The editing is mostly static shots with occasional zooms. The pace of the ad is moderate. # Hooks Spoken: 00:00–00:01 Female 1: Okay, you guys. / 00:01–00:13 Female 1: I'm stoked about this because when you're a ranch wife, like, we do a lot of beef, beef, beef. Visual: 00:00–00:05 The creator stands in a kitchen in front of a box with the Hungryroot logo on it. The kitchen has white cabinets, a butcher block cutting board, and a light granite countertop. The creator is a blonde woman, likely in her 40s. She is wearing a denim jacket and a t-shirt. She gestures as she speaks. / 00:05–00:13 Same setting as the previous shot. The creator describes her experience with Hungryroot. # Funnel stage Consideration # Pain points Getting stuck in the same meal routine. "I'm feeling like everyday, what magic am I gonna make happen with beef?" # Value propositions - Try something new. # Benefits - Try something new. # Features - Delivers straight to your house. - Different meals. # Call to action None used. # Social proof - The ad is delivered by a creator reviewing the product: "I'm stoked about this because when you're a ranch wife, like, we do a lot of beef, beef, beef." # Point of view - Customer 100% – The creator describes her personal experience and excitement about the Hungryroot order. # Storyline - 00:00–00:01 The creator stands in front of a large Hungryroot box on the kitchen counter. - 00:01–00:13 00:01–00:13 The creator says she is excited to try Hungryroot because, as a ranch wife who typically eats a lot of beef, she is looking for variety. - 00:13–00:25 00:13–00:25 She explains that Hungryroot delivers straight to her house, allows her to make different meals, helps her avoid getting stuck making the same meals, and allows her to try new things. - 00:25–00:26 00:25–00:26 The creator moves away from the counter and camera zooms out to reveal a huge pile of Hungryroot food items. - 00:26–00:32 00:26–00:32 The creator says she is excited about the contents of her order. - 00:32–00:42 00:32–00:42 She explains that she ordered a little bit of everything—snacks, breakfast, lunch, and dinner. - 00:42–00:48 00:42–00:48 The creator holds up a beef stick and a pack of guacamole and explains that there are multiple 'grab and go' options. - 00:48–00:58 00:48–00:58 The creator says she is also excited about the recipes included for Tuesday the 13th. - 00:58–01:11 00:58–01:11 The creator says that new customers can get 40% off plus a free gift with code ROBINPACKARD.

# Ad summary This ad promotes Hungryroot, a meal delivery service that provides fresh groceries and recipes delivered to your door. The ad features a female creator detailing her experience using the service, highlighting its wide variety of recipes, fresh ingredients, and convenient delivery. # Brand positioning Hungryroot is presented as a solution for individuals experiencing "dinner rut," offering a way to break free from repetitive meal planning. The brand is positioned as a provider of groceries and recipes for various meals that can be delivered right to your door, catering to customers who value convenience and variety. It promotes a lifestyle of culinary exploration with over 40,000 recipes to choose from, offering options like broccoli cheddar mac and cheese, tacos, and vodka pasta with Italian sausage. Hungryroot also offers the ability to add extra veggies, snacks, or desserts to your order. # Product Hungryroot is presented as a meal delivery service that offers groceries and recipes delivered to your doorstep. The service aims to solve the problem of repetitive meal planning by providing a vast selection of over 40,000 recipes. It works by allowing customers to pick their meals online, after which all the necessary groceries and recipes are delivered directly to their homes. Customers can also add on extra items such as veggies, snacks, or desserts. The service provides convenience, variety, and fresh ingredients, promising a hassle-free way to enjoy diverse and delicious meals. # Visual style The ad has a natural, UGC-style aesthetic, similar to content that you would see on TikTok. The visuals are simple and straightforward, focusing on the food and ingredients being showcased. The editing involves quick cuts to move between different foods and ingredients. The pacing is fast, mirroring the style of user-generated content. # Hooks Spoken: 00:00–00:01 Do you ever get in a dinner rut? Visual: 00:00–00:01 The camera, positioned at an overhead angle, captures a white rectangular casserole dish filled with broccoli cheddar mac and cheese. The dish sits on a blue dish towel, which rests on a wooden checkerboard cutting board. A hand, adorned in a black and white striped sleeve, rotates the casserole dish. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the frustration of being stuck in a "dinner rut," making the same meals repeatedly until you can't stand to even look at them anymore. # Value propositions - Huge selection of meals available - Meals and recipes delivered to your door - Easy way to add veggies, snacks and desserts to your order # Benefits - Breaks free from repetitive meal planning - Hassle-free way to enjoy diverse meals # Features - Over 40,000 recipes - Delivers groceries and recipes right to your door - Add on veggies, snacks, or desserts # Call to action Use my code so you can save 40% off your first order. # Social proof - "For the last few weeks I've been using Hungryroot." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a baked pasta dish with broccoli and cheese. The creator addresses the audience directly, asking if they ever get in a dinner rut. This establishes the problem the product aims to solve, positioning the creator as relatable. - 00:02–00:07 00:02–00:07 Visuals show someone adding broccolini to a pan, followed by pasta and a creamy sauce. The creator elaborates on the dinner rut concept, describing the feeling of making the same five things over and over again until you can’t stand looking at that meal. This aims to create a shared experience with the viewer and empathize with their potential frustration. - 00:07–00:14 00:07–00:14 The creator states that she is officially to that point and that she has been using Hungryroot for the last few weeks. She says that Hungryroot has over 40,000 recipes that you can choose from. The ad then shows the broccoli cheddar mac and cheese. This introduces the product as a solution, showcasing its variety and appealing to viewers seeking new meal ideas. - 00:15–00:19 00:15–00:19 The ad displays other meal options, like zesty beef tacos and vodka pasta with Italian sausage. This highlights the diversity of recipes available, encouraging viewers to imagine the possibilities. - 00:19–00:24 00:19–00:24 The ad shows screenshots of meals available to order on the Hungryroot app. The creator says you pick your meals and then all the groceries and recipes are delivered right to your door. This visualizes the process of using the service, making it seem accessible and straightforward. - 00:24–00:28 00:24–00:28 The ad shows snacks, veggies, and desserts and the creator explains that you can add those items to your order. This reveals additional products you can order, enhancing the brand’s value. - 00:28–00:31 00:28–00:31 The creator eats the broccoli cheddar mac and cheese while speaking directly to the camera and tells viewers to use her code to save 40% off their first order. This incorporates a testimonial and call to action, encouraging viewers to try the product with an incentive.

# Ad summary A woman shares her recent delivery from Hungryroot, highlighting the pre-planned meals and groceries. She prepares and enjoys the salt and pepper chicken with green goddess salad, emphasizing the convenience and deliciousness of the meal. # Brand positioning Hungryroot is presented as a convenient and customizable online grocery service that simplifies meal planning and grocery shopping. The brand aims to occupy the space of providing healthy, pre-planned meals and groceries tailored to individual preferences, with the flexibility to swap items as desired. It promotes a lifestyle of easy, healthy eating without the stress of meal planning, positioning itself as a solution for busy individuals seeking convenient and delicious options. Hungryroot leans into functional benefits by offering portioned ingredients that save time and effort. # Product Hungryroot is an online grocery and meal delivery service that provides pre-planned meals and groceries. Customers can customize their orders by swapping meals and groceries according to their preferences. The ingredients are pre-portioned to make cooking easier. The ad features the Salt and Pepper Chicken with Green Goddess Salad, a quick and fresh lunch option that doesn't feel like a typical at-home meal. The product addresses the pain points of time-consuming meal planning and grocery shopping by providing ready-to-cook ingredients and customizable options. # Visual style The ad has a polished, clean aesthetic with a focus on bright, natural lighting. The editing style features quick cuts to maintain a brisk pace, particularly during the product demonstration. The production quality is high, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Spoken: Okay, let me show you what came in my Hungryroot box this week. Visual: 00:00–00:02 The woman stands in a modern, well-lit kitchen with light gray cabinets, marble countertops, and stainless steel appliances. She is holding a Hungryroot box with the logo visible. She is wearing a striped long-sleeve shirt and dark pants. The camera is stationary and captures her from a medium distance. # Funnel stage Consideration # Pain points The ad implicitly addresses the frustration of time-consuming meal planning and grocery shopping. The woman says the product makes planning during the week so much simpler, addressing the viewer's potential pain point of time management around meal prep. # Value propositions - Customizable and convenient meal solutions. - Pre-portioned ingredients that are easy to prepare and cook. - Easy grocery shopping with pre-planned meals. # Benefits - Simplified meal planning - Convenient grocery shopping - Easy cooking - Time-saving # Features - Pre-planned meals - Groceries - Customizable orders - Pre-portioned ingredients # Call to action None used. # Social proof - None used # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The woman shows her Hungryroot box. - 00:02–00:11 She states that everything comes pre-planned but is also customizable. - 00:06–00:16 She shows the recipe cards and ingredients included in the box. - 00:14–00:17 She mentions that it makes planning during the week much simpler. - 00:17–00:21 She puts the ingredients away in her refrigerator. - 00:21–00:29 She proceeds to make the Salt and Pepper Chicken with Green Goddess Salad. - 00:29–00:33 She eats the finished dish. - 00:33–00:35 She says Hungryroot makes meals easy without a lot of effort, even in the middle of the day.

# Ad summary This ad features a male showing how he makes a cheesesteak using Hungryroot ingredients. The ad includes an offer for 40% off your first order with code THEFAJARDOFAM. # Brand positioning Hungryroot is presented as a convenient meal delivery service that provides all the ingredients needed to create delicious and easy-to-make meals at home. The brand focuses on providing fresh ingredients and recipes to make cooking simple and enjoyable. Hungryroot aims to occupy the space in the consumer's mind as a solution for busy individuals or families who want to eat well without the hassle of meal planning and grocery shopping. The brand promotes convenience, quality, and ease of use, positioning itself as a modern and accessible option that moves away from traditional grocery shopping and meal preparation. # Product The product featured is a cheesesteak meal kit from Hungryroot, including shaved beef, a soft roll, and a cheese spread. The kit is designed for ease of preparation, requiring only a few steps to cook the beef, toast the bread, and assemble the sandwich. The ad highlights the shaved beef as being perfectly suited for a quick and delicious cheesesteak, and the inclusion of cheese spread eliminates the need for additional ingredients. The product is for individuals or families who want to enjoy a classic cheesesteak without the time and effort of sourcing each ingredient separately. The main benefit conveyed is the convenience and speed of preparation, making it an ideal option for a quick lunch or dinner. # Visual style The ad has a casual, UGC-style aesthetic with top-down shots and natural lighting. The editing features quick cuts to keep the pace moving. The production quality appears to be a hybrid of a standard commercial and user-generated content, giving it a personal feel. The pacing is consistent throughout, with cuts timed to the rhythm of the music. # Hooks Spoken: 00:00-00:01 One of the best Hungryroot meals I've ever had! Text overlay: 00:00 Visual: 00:00–00:02 Top-down shot of a granite countertop. The creator's hands open a black plastic container labeled "DEMAKES BROS. BEEF SHAVED" to reveal thinly sliced raw beef. Text overlay: "One of the best Hungryroot meals I've ever had!" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of lacking time and energy to cook a meal from scratch. Visuals show pre-portioned ingredients and easy cooking steps. # Value propositions - The Hungryroot meal kit provides a quick and easy way to enjoy a cheesesteak at home. - Pre-portioned ingredients save time and effort. - Ready-to-cook components make meal preparation simple and hassle-free. # Benefits - Easy to make - Delicious - Convenient # Features - Shaved beef - Soft roll - Cheese spread # Call to action None used. # Social proof - "One of the best Hungryroot meals I've ever had!" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer preparing and enjoying the product. # Storyline - 00:00–00:00 The video opens with a view of a granite countertop. - 00:00–00:07 00:00–00:07 The creator shows the prepackaged ingredients of the Hungryroot cheesesteak kit: shaved beef in a plastic container, a soft roll, and a container of cheese spread. This is intended to convey the simplicity and convenience of the kit. - 00:07–00:11 00:07–00:11 The creator begins preparing the meal by heating oil in a pan, and then cooking some onions and a dark sauce. The intention is to show the steps required to prepare the cheesesteak. - 00:11–00:17 00:11–00:17 The creator cooks the shaved beef in a separate pan, then toasts the bread in the pan, demonstrating the cooking process. This conveys the ease and speed of cooking the meal. - 00:17–00:26 00:17–00:26 The creator spreads cheese spread on the toasted bread, adds the cooked beef and onion sauce, and closes the sandwich. This shows the final assembly of the cheesesteak. - 00:26–00:30 00:26–00:30 The creator cuts the cheesesteak in half, showing the final product and the layers of ingredients inside. The intention is to showcase the finished meal and entice the viewer to try it.

# Ad summary This ad is a UGC-style demo by a female creator showcasing Hungryroot, a grocery and recipe delivery service, while preparing a naan bread pizza with ingredients from her delivery. The ad highlights the service's convenience for busy people who want quick and easy meals. # Brand positioning Hungryroot is positioned as a modern grocery and recipe delivery service that caters to busy individuals seeking quick and easy meals. The brand aligns with a lifestyle of convenience and healthy eating, offering pre-planned meals and grocery items that simplify meal preparation. Hungryroot pushes against the norms of traditional grocery shopping and complex meal planning by providing a curated selection of ingredients and recipes. The brand's positioning is functional, emphasizing simplicity and time-saving, while also appealing to those who value healthy and convenient food options. # Product Hungryroot is a grocery and recipe delivery service that provides customers with a curated selection of ingredients and recipes to simplify meal preparation. The service delivers pre-planned meals and grocery items directly to the customer's doorstep. The ad features a variety of Hungryroot products, including Sweet Kale Chopped Salad Kit, Andrew Everett Mozzarella, Basil Pesto, Pickled Onions, Green Chile Tamales, hard-boiled eggs, chicken breasts, ground beef patties, and sous vide chicken. USPs include convenience, pre-planned meals, and time-saving benefits. The ad shows a use occasion of preparing a quick and easy naan bread pizza using Hungryroot ingredients. The ad addresses the purchase barrier of time constraints by highlighting how the service makes busy weeks easier and allows for 15-minute meals. # Visual style The ad has a polished, UGC feel with natural lighting and a clean aesthetic. The editing style is quick, with cuts synchronized to the music. The production quality is high, suggesting a hybrid of UGC and commercial elements. Visual motifs include close-up shots of product interactions and a consistent kitchen setting. The pacing is moderate, with cuts occurring at a rate that keeps the video engaging. # Hooks Text overlay: 00:00–00:02 Restocking after a Hungryroot delivery Visual: 00:00–00:02 A medium shot shows a person wearing a red long-sleeved shirt placing groceries into a clear plastic bin on a marble countertop. Visible products include a bag of Sweet Kale salad and a container of salad. The background features a white kitchen with light blue cabinets, a white stove, and a wooden cutting board. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed in the ad is the time and effort required for meal planning and grocery shopping. This is signaled visually through the act of restocking groceries, which implies a previous effort to acquire those items, and highlighted with the text overlay, “This makes busy weeks so much easier.” # Value propositions - Hungryroot = groceries + recipes: Clear, concise, and emphasizes the combined value of meal planning and delivery. - This makes busy weeks so much easier: Alleviates the feeling of being overwhelmed. - 15-minute meals: Highlights the speed and convenience of meal preparation, catering to time-conscious individuals. # Benefits - Makes busy weeks so much easier - Allows for 15-minute meals - Simple dinners that actually taste good # Features - Groceries and recipes delivered - Pre-planned meals - Curated selection of ingredients # Call to action Use my code ROSANNAGRAY + link in bio # Social proof - “This is why I love Hungryroot” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who uses and loves the product, demonstrated through her actions and on-screen text. # Storyline - 00:00–00:02 00:00–00:02 The creator restocks her fridge with groceries from a Hungryroot delivery, placing items like salad kits and grapefruit in a clear plastic bin. - 00:03–00:07 00:03–00:07 Continuing to restock, the creator adds mozzarella cheese, basil pesto, pickled onions, tamales, and hard-boiled eggs to the bin. - 00:07–00:08 00:07–00:08 The text overlay appears: “Hungryroot = groceries + recipes.” This is intended to explain the value proposition of the service, connecting groceries with recipes. - 00:08–00:11 00:08–00:11 The creator restocks snacks like peanut butter cups, bread and butter pickles, and chicken sticks in another bin. - 00:11–00:12 00:11–00:12 The text overlay appears: “Everything for the week, already planned.” This is intended to show how Hungryroot simplifies meal planning for the week. - 00:12–00:16 00:12–00:16 The creator restocks chicken breasts, ground beef patties, and sous vide chicken in the bin. - 00:16–00:17 00:16–00:17 The text overlay appears: “This makes busy weeks so much easier.” This shows how Hungryroot simplifies meal planning for the week. - 00:17–00:19 00:17–00:19 The creator places naan bread and pretzel burger buns in a wooden bin. - 00:20–00:22 00:20–00:22 The creator puts two pieces of naan bread on a baking sheet. - 00:22–00:23 00:22–00:23 The creator opens a container of basil pesto. - 00:23–00:24 00:23–00:24 The creator spreads basil pesto on the naan bread. - 00:24–00:25 00:24–00:25 The text overlay appears: “This is why I love Hungryroot.” This functions as a testimonial for the product. - 00:25–00:27 00:25–00:27 The creator tops the naan bread with sous vide chicken. - 00:27–00:27 00:27–00:27 The text overlay appears: “Simple dinners that actually taste good.” This highlights the desired outcome of enjoying tasty, easy-to-make dinners. - 00:27–00:29 00:27–00:29 The creator tops the naan bread with mozzarella cheese. - 00:29–00:31 00:29–00:31 The text overlay appears: “Get 40% off your first Hungryroot order. Use my code ROSANNAGRAY + link in bio. Groceries delivered 🤍.” This is an offer and call to action. - 00:31–00:34 00:31–00:34 The creator shows the finished pizzas and takes a slice, implying enjoyment and satisfaction.

# Ad summary This ad features a woman promoting Hungryroot, a meal kit service. She expresses her past struggles with cooking and grocery shopping, and explains how Hungryroot has made meal preparation easier and more enjoyable for her. She highlights how the service provides step-by-step instructions and eliminates the guesswork and chaos of cooking. She then shows herself cooking a meal using Hungryroot ingredients and instructions, and she emphasizes how it allows her to pay attention to what she's putting into her body. She also highlights the current deal of 40% off the first delivery, plus a free gift with her code. # Brand positioning Hungryroot positions itself as a convenient solution for individuals and families who want to eat healthy and cook at home, but struggle with meal planning and grocery shopping. The brand aims to occupy the space of a kitchen superhero, swooping in to save the day for busy individuals and families who are overwhelmed by the demands of cooking and grocery shopping. The brand aligns with a lifestyle of convenience, health, and ease. Hungryroot pushes against the norm of traditional grocery shopping and recipe planning, offering a simplified and streamlined approach to meal preparation. The brand's positioning is both functional, by providing pre-portioned ingredients and easy-to-follow recipes, and emotional, by reducing stress and promoting a sense of accomplishment in the kitchen. # Product Hungryroot is a meal kit delivery service that provides pre-portioned ingredients and easy-to-follow recipes. It is designed for individuals and families who want to eat healthy and cook at home but find meal planning and grocery shopping overwhelming. The service tells you "exactly what ingredients to grab" and provides step-by-step instructions, eliminating guesswork and chaos in the kitchen. Hungryroot addresses the purchase barrier of feeling overwhelmed by providing a simplified and streamlined approach to meal preparation. # Visual style The ad has a UGC-feel with bright lighting and quick cuts. It looks like it was filmed at home. The video is casual and feels like a relatable moment from a customer. # Hooks Spoken: 00:01–00:14 [Enthusiastic, casual] I'm almost 38. I'm a mama to teens. I'm a wife and somehow I still feel like I'm completely winging it in the kitchen. My cooking questionable, grocery shopping for ingredients fully overwhelming. Visual: 00:01–00:06 A medium shot shows a woman with blonde hair and tattoos on her arms opening the cardboard Hungryroot delivery box indoors. The box is sealed with brown paper printed with recycling logos. The woman is wearing a light gray hoodie. The kitchen and living room are visible in the background. / 00:06–00:11 A medium shot shows the woman taking groceries out of the box: Bionaturae Chicciole, Soho spicy kimchi, packages of edamame, three containers of dips, and Taylor Farms snap peas and dip. She places the items on a marble countertop. / 00:11–00:14 A high angle shot shows several groceries laid out on a marble countertop: three containers of dips, two bottles of juice, a cucumber, a slice of cheese, a container of ground beef, salmon, a package of pork carnitas, a package of pulled chicken, and a package of bacon. # Funnel stage Bottom of funnel (Conversion) # Pain points Feeling overwhelmed by the demands of cooking and grocery shopping. As the woman states, her "cooking [is] questionable [and] grocery shopping for ingredients [is] fully overwhelming." # Value propositions - The service tells you exactly what ingredients to grab. - It breaks down how to make everything step by step. - The service gives a pretty good way to start the new year. # Benefits - Eliminates guesswork and chaos in the kitchen - Allows one to pay attention to what they're putting in their body - Enables the customer to make a real meal without stressing themselves out - Less stressing, less guessing # Features - Pre-portioned ingredients - Easy-to-follow recipes # Call to action The link's in my bio # Social proof - "Hungryroot honestly feels like my kitchen superhero" – Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered entirely from the perspective of a customer sharing her personal experience with the brand. # Storyline - 00:00–00:06 00:00–00:06 A Hungryroot box sits on a front porch. The woman in the video brings it inside and opens it, then lifts out the paper packaging to reveal the groceries. - 00:06–00:10 00:06–00:10 The woman shows the contents of the box, taking out several packages of groceries and produce. - 00:10–00:14 00:10–00:14 An array of ingredients from the box is displayed on the kitchen counter. The camera then focuses on a recipe card that is included. - 00:14–00:32 00:14–00:32 The woman prepares a meal using the ingredients and the recipe card from the box. She boils pasta, sautes broccoli, prepares a sauce, combines the ingredients in a pan, and plates the meal. - 00:32–00:44 00:32–00:44 The woman eats and enjoys the meal, promoting a discount code and encouraging viewers to try the meal kit service.

# Ad summary This ad for Hungryroot emphasizes the convenience it offers to busy moms. The ad shows a variety of meals that are easy to make with Hungryroot's groceries and recipes, highlighting that they are done for you without having to think about it. # Brand positioning Hungryroot is presented as a convenient grocery and recipe delivery service designed for busy individuals, particularly moms, who want to enjoy home-cooked meals without the hassle of meal planning and grocery shopping. The brand positions itself as a time-saving solution, offering groceries and recipes that are 'done for you without even having to think about it.' It appears to push against the traditional norms of meal preparation by providing a quick and easy alternative to laborious meal planning and shopping. The positioning is primarily functional, emphasizing simplicity and convenience. # Product Hungryroot is a grocery and recipe delivery service that provides customers with all the ingredients and instructions needed to prepare meals at home. The service caters to busy individuals, especially mothers, seeking quick and easy meal solutions. The ad highlights the convenience of having groceries and recipes 'done for you,' eliminating the need for meal planning and shopping. The ad showcases diverse meals such as taco casserole, miso noodles, and orange chicken, indicating a variety of options to appeal to different tastes. A key USP is the time-saving aspect, addressing the barrier of time constraints often faced by busy individuals. By offering groceries and recipes in one package, Hungryroot simplifies meal preparation, making it easier for users to enjoy home-cooked meals without the usual hassle. # Visual style The ad has a bright and casual aesthetic, resembling user-generated content. The editing style includes quick cuts and zooms, creating a dynamic and fast-paced feel. The production quality is polished, but maintains a UGC feel. The pacing is quick, with several cuts per minute, enhancing the ad's energy. The visual and audio elements are not specifically synced to music beats, but the overall presentation is engaging. # Hooks Text overlay: 00:00-00:06 Visual: 00:00-00:02 / The camera films a flat lay of groceries on a marble countertop, including a container of green chile, a bottle of honey, an avocado, a package of pasta, a green pepper, an apple, a container of Hungryroot Green Curry with Jasmine Rice, a container of peanut butter, and a spice container. In the upper portion of the screen are three circles showing prepared meals. A hand with a white arrow appears and clicks on the first meal, a taco casserole. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the time and effort required for meal planning and grocery shopping, especially for busy moms. # Value propositions - Simplifies meal preparation with groceries and recipes done for you. # Benefits - Mealtime just got a whole lot easier. - Groceries and recipes done for you without even having to think about it. # Features - Groceries - Recipes # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is filmed with a casual, first-person perspective meant to imitate the authentic content style of a customer showcasing a product they enjoy. # Storyline - 00:00–00:06 The camera shows a flat lay of groceries and prepared meals. A hand with a white arrow clicks between three images of prepared meals. - 00:06–00:12 The camera focuses on a cardboard box filled with groceries from Hungryroot.

# Ad summary This image ad for a meal delivery service highlights the service's potential to save customers time and money. The ad features several plates of food in a flat lay, alongside the headlines 'TIME IS MONEY' and 'We save you both.' # Brand positioning This meal delivery brand aims to simplify healthy eating. The brand presents itself as a solution for busy individuals who want nutritious meals without the hassle of grocery shopping and cooking. The brand positions itself within the convenience and health-focused market by offering a service that directly addresses the common pain points of meal preparation. The brand emphasizes both time and money saved, suggesting a practical and efficient approach to meal planning and preparation, contrasting with the typical time investment required for grocery shopping and cooking from scratch. # Product The product is a meal delivery service that provides customers with pre-portioned ingredients and recipes delivered to their door. The service is designed for individuals who want to save time and money on meal preparation. The meals shown in the ad feature various ingredients, including grains, meat, beans, and vegetables. The service addresses the barrier of time-consuming meal planning and grocery shopping by providing a convenient delivery service. The service is for anyone looking to streamline their meal routine without compromising on healthy ingredients or diverse recipes. # Visual style The ad employs a clean, brightly lit flatlay aesthetic. The color palette is natural and inviting, with the vibrant colors of the food standing out against the neutral background. The composition is balanced, with the plates arranged in a circular pattern. The image treatment is polished, creating an appealing and appetizing look. This visual style is well-suited for platforms where food photography and meal inspiration are common. # Hooks Headline: TIME IS MONEY. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the problem that individuals often struggle with the competing demands of time and money. The headline, "TIME IS MONEY," explicitly states the problem. # Value propositions - Save time and money with groceries and recipes delivered to your door. # Benefits - We save you both [time and money]. # Features - Groceries + recipes, delivered to your door. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad promotes the brand's value proposition and services, positioning it as a solution to saving time and money on groceries and meal preparation. # Storyline - The ad opens by stating the core problem: "TIME IS MONEY." This is a broad statement designed to grab the viewer's attention by reminding them of the pressures of modern life. The perspective is from the brand, establishing a context for the problems the brand is solving. - The ad transitions to the solution offered by the brand: "We save you both." This statement directly addresses the problem introduced in the opening, assuring the viewer that the brand understands their needs and has a remedy. The perspective shifts to the brand, positioning itself as a helpful provider. - The ad then provides a tangible explanation of the product by stating: "Groceries + recipes, delivered to your door." This is the brand specifying exactly how it saves time and money: by handling the grocery shopping and recipe planning, and delivering everything straight to the customer. The perspective is from the brand, clarifying its service model.

# Ad summary This ad promotes a grocery system designed to make eating well easier and more tailored to individual preferences. The ad features an appealing image of a fresh salad bowl, emphasizing the system's benefits and offering a discount to attract new customers. # Brand positioning The brand is positioned as a modern, health-conscious service that simplifies the process of eating well. The brand is aiming to occupy a space in the consumer's mind as a convenient and personalized solution for those seeking to maintain a healthy diet without the hassle of traditional grocery shopping and meal planning. The brand aligns with values of convenience, personalization, and health, promoting a lifestyle where eating well is accessible and tailored to individual preferences. The brand pushes against the norms of generic meal plans and time-consuming grocery shopping by offering a smarter, more customized system, emphasizing ease and convenience, with a functional approach to nutrition. # Product The product is a grocery system designed to make eating well easier and tailored to your preferences. The system is for people who are health-conscious and want to simplify their grocery shopping and meal preparation. The ad highlights that the system is "tailored to your preferences" and makes "eating well easier". The ad addresses the purchase barrier of cost and encourages the viewer to try the system by offering 40% off. The ad is telling the viewer that this product is worth trying because it is easy, personalized, and now more affordable. # Visual style The ad has a clean, bright, and appetizing visual style with a focus on the freshness and quality of the ingredients in the salad bowl. The production quality is high, suggesting a professionally shot image, possibly in a studio or well-lit setting. The image treatment includes soft, natural lighting and enhanced colors to make the food look appealing. The visual style is platform-native, fitting well within the aesthetic norms of Instagram or Facebook feeds, with clear text overlays and an eye-catching image to increase scannability and stop power in the feed. # Hooks Headline: A smarter grocery system # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty of maintaining a healthy diet due to the time-consuming and complicated nature of grocery shopping and meal planning. The ad addresses this by saying that the system is 'to make eating well easier'. # Value propositions - A smarter grocery system tailored to your preferences makes eating well easier. # Benefits - to make eating well easier # Features - tailored to your preferences # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is consistent throughout the image, as the ad promotes the grocery system's features, benefits, and special offers. # Storyline - The ad starts by introducing a grocery system that is designed to be smarter, creating an immediate sense of innovation and efficiency. The brand is presenting this initial statement to capture attention and highlight the core benefit of the service from a brand POV. - Next, the ad highlights that the system is tailored to individual preferences. This aims to address a common pain point of generic meal plans and appeals to the desire for personalized solutions. The brand is presenting the product's personalized approach to address the audience's desire for customized solutions from a brand POV. - The ad emphasizes that the system makes eating well easier, reinforcing the convenience and simplicity of the product. This reinforces the product's value proposition. The brand is showcasing its commitment to simplifying healthy eating, positioning the system as a practical solution for a busy lifestyle from a brand POV. - Finally, the ad includes an offer of 40% off, incentivizing immediate action and making the system more accessible. The brand is presenting this as a limited-time offer to drive conversions and encourage new customers to try the service from a brand POV.

# Ad summary This ad for a grocery delivery service highlights the time-saving benefit of using the service by showing prepared meals ready to eat. The ad uses social proof by sharing that the service is "loved by millions." # Brand positioning This brand is a grocery delivery service that emphasizes the time-saving aspect of their service, positioning itself as a solution for busy individuals or families who want to enjoy home-cooked meals without spending excessive time on grocery shopping and meal preparation. The ad conveys the message that the brand can help streamline your food shopping experience and reduce time spent, while still providing healthy and delicious meals. The brand avoids the time-consuming process of grocery shopping and meal prepping by offering ready-to-eat meals. # Product The advertised product is a grocery delivery service that provides ready-to-eat meals. These meals are visually appealing, featuring fresh ingredients and a variety of dishes such as salads, meat dishes, and vegetable-based sides. The service is designed for people who want to save time on grocery shopping and meal preparation without sacrificing the quality and healthiness of their meals. The ad emphasizes the convenience of the service, suggesting that it eliminates the need to spend hours in the grocery store or kitchen. By offering pre-prepared meals, the service addresses the purchase barriers associated with the time and effort required to cook from scratch. The product is shown as a solution for those seeking a convenient and time-efficient way to enjoy nutritious and tasty meals at home. # Visual style The ad has a clean, bright, and appetizing visual style, using studio-quality images of fresh meals to appeal to viewers. The color palette is vibrant, with a focus on natural food colors to enhance the appeal of the dishes. The layout is simple and well-organized, with a clear headline and social proof element. The high production quality makes the ad look professional and trustworthy. # Hooks Headline: Groceries that save you time? # Funnel stage Middle of funnel # Pain points The central pain point is the lack of time for grocery shopping and meal preparation, which is explicitly addressed with the question, "Groceries that save you time?" # Value propositions - Groceries that save you time? # Benefits - Save time # Features - Ready-to-eat meals # Call to action None used. # Social proof - "Loved by millions" # Point of view - Brand: This POV is present in the question at the top, designed to grab attention and introduce the brand's core value proposition. # Storyline - The ad starts with a question about saving time on groceries, immediately grabbing the viewer's attention by addressing a common pain point related to meal preparation. The brand presents this part of the story to the viewer. - The next moment confirms the question, with a statement expressing enthusiasm and agreement, which conveys a sense of ease and satisfaction. This statement is delivered from the implied point of view of a customer. - The ad concludes by touting that their meals are loved by millions, creating a sense of trust. The brand is highlighting this to the viewer.

# Ad summary The ad showcases four different meals available through a meal service. Each meal is presented on a plate with a short phrase that highlights a key benefit of the meal. # Brand positioning The brand is presented as a provider of convenient and high-quality meal solutions for busy individuals. Positioning itself as a premium option, it offers chef-crafted meals that address the needs of customers seeking variety and ease in their meal planning. It occupies a space in the market that emphasizes chef-level cooking and quick preparation, appealing to those who want restaurant-quality food without the associated effort or time commitment. # Product The product is a meal delivery service offering ready-to-eat meals. Each meal is designed to address specific customer needs and preferences. The service provides options that are chef-crafted, require only one pan for preparation, result in less dishwashing, and are suitable for weeknight dinners. The ad highlights the variety and convenience of the service, emphasizing that each meal is quick to prepare and easy to clean up after. The meals include various ingredients such as vegetables, proteins, and pasta. # Visual style The ad has a clean, bright, and appetizing visual style. The meals are showcased with a top-down view, emphasizing the fresh ingredients and careful preparation. The consistent plate colors and simple background create a cohesive look, while the direct, descriptive text overlays add a modern touch. The overall effect is a polished, studio-shot aesthetic. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty and time commitment involved in preparing high-quality meals, especially on busy weeknights. The ad visually presents each meal with overlaid labels indicating its specific problem-solving attribute: "Less Dishes." # Value propositions - Chef-crafted meals: Gourmet experience without cooking skills - One-pan preparation: Easy cooking and minimal cleanup - Less dishes: Reduces kitchen workload - Weeknight meal: Quick and easy dinner solutions for busy individuals # Benefits - Restaurant-quality food - Easy cooking - Minimal cleanup - Quick weeknight dinner # Features - Chef-crafted meals - One-pan preparation - Less dishes - Weeknight meal # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is used consistently throughout the image ad, as the brand is promoting the benefits and features of its meal delivery service for each of the four presented options. # Storyline - The ad begins by presenting a meal described as "Chef-crafted," promising high-quality, restaurant-level dishes. This caters to the consumer's desire for gourmet experiences without the need for cooking skills, told from the brand's perspective. - The next meal is tagged as "One-Pan," emphasizing the ease of cooking and minimal cleanup required. This highlights the convenience aspect of the service, addressing the pain point of time-consuming meal preparation and dishwashing from the brand's perspective. - Another meal is labeled "Less Dishes," reinforcing the message of convenience and simplicity. This directly addresses the customer's desire to reduce kitchen workload, again told from the brand's perspective. - The final meal is presented as a "Weeknight" option, catering to busy individuals who need quick and easy dinner solutions during the week. This emphasizes the service's ability to provide convenient meal options for everyday life, from the brand's perspective.

# Ad summary This ad features a grid layout showcasing various meals, each positioned within a matrix defined by the categories 'Anti-inflammatory,' 'High protein,' 'Gluten-free,' and 'Healthy.' The grid displays different dishes such as salads, bowls, and entrees, each representing a different combination of these health and dietary attributes. # Brand positioning The brand is positioned as a provider of health-conscious and dietary-specific meals. It caters to consumers looking for options that are anti-inflammatory, high in protein, gluten-free, and generally healthy. The focus is on providing meals that align with specific dietary needs and health goals, offering variety without compromising on nutritional value. The brand ignores overly indulgent or restrictive diet trends, instead promoting balanced and accessible healthy eating. # Product The ad showcases a variety of ready-to-eat meals. These include a Bazaar-Style Chicken Shawarma Bowl, Tzatziki Salmon with Roasted Veggies, Chicken Tikka Masala with Rainbow Veggies, Roasted Salmon with Sweet Potato on Brussels sprouts, Philly Cheesesteak Skillet, Blackened Chicken Breast with Sautéed Veggies, Loaded Fajita Chicken Burrito Bowl, and Bright Beet Cucumber Salad. Each meal is designed to meet different dietary requirements, offering options that are anti-inflammatory, high in protein, gluten-free, and healthy. The meals aim to address the barrier of time and effort required to prepare such diverse and health-focused dishes at home. # Visual style The visual style is clean and organized, with a focus on showcasing the variety and health benefits of the meals. The grid layout provides a structured view of different meal options categorized by dietary attributes. The image quality is high, and the dishes are well-lit to emphasize freshness and appeal. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the challenge of consistently preparing meals that cater to specific dietary needs while maintaining variety and convenience. This is indicated by showcasing options that are 'Anti-inflammatory,' 'High protein,' 'Gluten-free,' and 'Healthy'. # Value propositions - Dietary-specific meals: Catering to specific needs such as anti-inflammatory, high protein, and gluten-free. - Variety and convenience: Offering a diverse range of ready-to-eat options for healthy eating. # Benefits - Provides meals that align with specific dietary needs. - Offers variety without compromising nutritional value. - Easy access to ready-to-eat healthy meals. # Features - Anti-inflammatory - High protein - Gluten-free - Healthy # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting itself as a provider of diverse, health-conscious meals that cater to various dietary needs. # Storyline - The ad begins by introducing the concept of dietary and health-focused meals, categorized by attributes like 'Anti-inflammatory', which orients the customer to the types of benefits they can expect. - It then moves to highlighting the 'High protein' aspect, visually showcasing meals designed to meet this nutritional requirement, further segmenting the offerings from the brand's perspective. - Next, the ad emphasizes the 'Gluten-free' options, presenting more meal choices suitable for those with dietary restrictions, offering assurance and broadening the brand's appeal from its perspective. - Finally, the ad focuses on 'Healthy' meals, reinforcing the overall theme and highlighting balanced and nutritious meal options, solidifying the brand's promise to the customer.

# Ad summary The ad prompts the viewer to take a two-minute quiz for personalized food recommendations from Hungryroot. The ad features various pre-packaged salad bowls. # Brand positioning Hungryroot positions itself as a provider of personalized food recommendations. The brand promises to simplify meal planning and grocery shopping by offering a quiz that tailors food suggestions to individual preferences and needs. The ad promotes convenience and customization, suggesting that Hungryroot aims to disrupt traditional meal planning by aligning with consumers seeking tailored dietary solutions. # Product The ad promotes pre-packaged salads and meal components offered by Hungryroot. The product is designed for individuals seeking quick, healthy meal options with minimal preparation. The salads are packaged in clear plastic containers, showcasing fresh ingredients and appealing presentation. They come ready-to-eat, offering convenience and portion control. Each salad features a variety of ingredients, catering to diverse tastes and dietary preferences. The ad highlights the convenience and personalization aspects of Hungryroot's offerings, emphasizing the elimination of long-term commitment and offering a free item and savings on the first box. # Visual style The ad features a clean, minimalist aesthetic with natural lighting and a focus on the fresh ingredients. The layout is simple, using a top-down view of the products to emphasize their visual appeal. The color palette is bright and inviting, with a combination of greens, reds, yellows, and blues that suggest health and vitality. The overall impression is one of convenience, freshness, and personalized service. # Hooks Headline: What should you be eating? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing what to eat. The headline asks "What should you be eating?" indicating that the viewer may be unsure of their ideal dietary choices. # Value propositions - 2-minute quiz to discover how you should be eating and get personalized food recommendations - One free item, on us - Save big on your first box - No commitment # Benefits - Discover how you should be eating - Get personalized food recommendations # Features - 2-minute quiz - Personalized food recommendations # Call to action Start # Social proof - None used. # Point of view - Customer: The headline and body copy are addressing a need the customer may have. # Storyline - The ad starts by posing the question, "What should you be eating?" This is designed to grab the viewer's attention and prompt them to consider their current dietary habits from their own perspective. - The ad suggests taking a "2-minute quiz" for personalized food recommendations. Hungryroot is positioning itself as a solution provider that caters to individual needs. - The ad showcases a variety of pre-packaged salad bowls and components. It emphasizes the visual appeal and convenience of Hungryroot's offerings, presenting the company's products from Hungryroot's perspective. - The ad includes incentives like a free item and savings on the first box, as well as a no commitment promise. The brand intends to ease any potential barriers to trial. - The ad ends with a call to action: "Start." This button prompts immediate engagement and encourages viewers to take the quiz from the viewer's perspective.

# Ad summary In this ad, a woman unboxes a Hungryroot delivery and prepares a recipe featuring salmon and zucchini. She emphasizes the convenience and personalization of the service, framing it as a time-saving solution for busy individuals or those in specific life stages. # Brand positioning Hungryroot is presented as a convenient and personalized grocery delivery service focused on healthy options. It aims to occupy the space of a personal shopper and nutritionist, simplifying meal planning and grocery shopping by delivering customized groceries, snacks, and recipes directly to the customer's door. The brand aligns with a lifestyle that values health, convenience, and customization, catering to individuals who prioritize nutritious eating without the hassle of traditional meal planning and grocery shopping. Hungryroot challenges the norm of time-consuming meal preparation by providing pre-selected groceries and easy-to-follow recipes. Its positioning is both functional (simplicity, convenience) and lifestyle-based (healthy eating made easy). # Product Hungryroot is a grocery delivery service that provides customized groceries, snacks, and recipes based on individual dietary needs and preferences. It works by allowing users to personalize their carts with healthy options, including groceries, snacks, and recipes, which are then delivered directly to their homes. The service is designed for individuals who want to eat healthily but lack the time or desire to plan meals and shop for groceries. Explicitly stated details include the ability to customize and swap items, ensuring the delivery aligns with personal dietary goals. The main USP is the convenience of having healthy groceries and recipes pre-selected and delivered. Use occasions include simplifying meal planning during busy life stages, such as pregnancy. A key purchase barrier addressed is the time and effort required for traditional grocery shopping and meal preparation. The ad emphasizes how Hungryroot simplifies the process, making healthy eating more accessible and convenient. # Visual style The ad has a polished UGC feel, with bright, natural lighting and clear shots. The editing style includes quick cuts between shots to maintain a fast pace (approximately 15 CPM). The camera work is mostly stationary or features smooth zooms, giving a clean, professional look. # Hooks Spoken: 00:00–00:02 Female 1: The best type of delivery is a food delivery. Text overlay: 00:00–00:01 The best type of delivery is / 00:01–00:02 a food delivery Visual: 00:00–00:02: A woman with long brown hair, wearing a white shirt and jeans, stands in a bright kitchen and smiles while holding a large cardboard box with the Hungryroot logo. The camera is stationary and at eye level. The background includes light wood cabinets and a marble countertop. # Funnel stage Consideration # Pain points The difficulty of planning meals, shopping for groceries, and cooking, especially during pregnancy. "As I near the end of my pregnancy, it's felt like more and more of a chore to plan out all of my meals for the week, go to the grocery store, and then come home and cook." # Value propositions - Simplified, personalized healthy eating: "Hungryroot fills your cart based off your personal goals and dietary needs, making it super easy to customize and swap new items or recipes." - Save time and effort: "It's basically like a personal shopper and nutritionist all in one." # Benefits - Convenience of food delivery - Easy to customize and swap new items or recipes - Simplified meal planning - A personal shopper and nutritionist all in one # Features - Healthy groceries, snacks, and recipes - Customizable cart - Personalized based on dietary needs # Call to action Check out my caption below. # Social proof - "I got all of my favorite healthy groceries, snacks, and recipes delivered right to my door with Hungryroot" – Female 1 (Creator) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer using and reviewing the product, creating a relatable and authentic tone. # Storyline - 00:00–00:02 The ad begins with the presenter standing in her kitchen and holding a delivery box with the Hungryroot logo. She says that food delivery is the best type of delivery. - 00:02–00:08 She then unboxes a variety of healthy groceries, snacks, and recipes that were delivered, conveying the breadth of options that are available via the delivery service. - 00:09–00:16 The next shot features a phone, and the presenter details how Hungryroot fills your cart based on personal dietary goals and needs. The viewer is seeing the process through the presenter's eyes, and the tone is friendly and relatable. - 00:16–00:24 She explains that, for her, at the end of her pregnancy, it felt like a chore to plan meals, shop, and cook, emphasizing her pain point and framing the product as a great solution to that problem. - 00:24–00:32 She states that Hungryroot will plan everything for you and deliver it to your door, positioning the service as a personal shopper and nutritionist. - 00:32–00:42 She prepares a quick oven-roasted salmon dish and emphasizes that it took only 10 minutes to make, highlighting convenience and simplicity. She concludes by saying to check the caption for more information and 40% off.

# Ad summary This ad shows a woman preparing and enjoying a day's worth of meals and snacks made using ingredients from Hungryroot. # Brand positioning Hungryroot is presented as a personalized grocery delivery service tailored to individual dietary needs and preferences. The brand aims to occupy the space of a convenient and healthy meal solution, simplifying meal planning and preparation. It aligns with a lifestyle that values health, efficiency, and customization, enabling users to easily cater to their specific needs, such as a gut-friendly diet. By offering personalized recipes and pre-selected groceries, Hungryroot pushes against the norm of traditional grocery shopping and meal planning, focusing on a functional approach to health and wellness. # Product The ad showcases Hungryroot, a grocery delivery service that tailors recipes and groceries to fit individual dietary needs and preferences. The service personalizes a cart with recommended recipes and ingredients. The ad highlights that Hungryroot delivers weekly, saving time by delivering straight to the customer's doorstep. The meals shown in the ad include a breakfast of kiwi and eggs, a breakfast scramble with sausage and blueberries, a salad with cooked shrimp, zucchini, and carrots, a snack of peanut butter dates and berries, and a dinner bowl of rice, sweet potato, chicken, and avocado. The products are for individuals seeking convenience and health in their meal planning and preparation. # Visual style The ad has a clean, UGC-style aesthetic with natural lighting and quick cuts. The production quality is polished, yet maintains a relatable feel. The editing rhythm is fast-paced, with cuts approximately every 1-3 seconds, keeping the viewer engaged. The visuals showcase the food preparation process and the final dishes in an appealing manner. # Hooks Text overlay: full day of eating / gut friendly with Hungryroot ✨ Visual: 00:00–00:02 A woman stands with her back to the camera wearing a burgundy workout set in a modern white kitchen with stainless steel appliances. She opens the refrigerator and pulls out containers. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the time-consuming nature of meal planning and grocery shopping, particularly when adhering to specific dietary needs. # Value propositions - Personalized recipes and recommendations: Tailored to individual dietary needs and preferences - Weekly delivery: Saves time and delivers groceries to your doorstep - Gut friendly: Tailored to fit your needs making gut healing journey so much easier # Benefits - Personalized to goals and preferences - Makes gut healing journey easier - Saves so much time weekly - Delivers straight to doorstep # Features - Personalized recipes and recommendations - Weekly delivery - Gut-friendly options # Call to action None used. # Social proof - "Each week I tell Hungryroot my goals and preferences and they fill my cart for me with personalized recipes and recommendations" - "Hungryroot tailors recipes and diets to fit my needs making my gut healing journey so much easier" - "I save so much time weekly when they deliver straight to my doorstep" # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing their experience. # Storyline - 00:00–00:02 00:00–00:02 A woman opens her refrigerator and pulls out containers. - 00:02–00:10 00:02–00:10 The woman cuts up kiwi and hard-boiled eggs, seasons them with pepper, and plates them. - 00:11–00:23 00:11–00:23 The woman cracks eggs in a pan, adds an egg substitute, then Hungryroot savory chicken breakfast sausage, and cooks the scramble. She puts the scramble in a bowl and tops with blueberries. - 00:24–00:37 00:24–00:37 The woman slices zucchini and cooks it in a pan, then cooks shrimp in the same pan. - 00:38–00:43 00:38–00:43 The woman makes a salad and adds the cooked shrimp, zucchini, and carrots. - 00:43–00:45 00:43–00:45 A bowl of berries and a package of realsy Peanut Butter Dates are shown. - 00:46–00:57 00:46–00:57 The woman microwaves a sweet potato and cooks chicken in a pan. She plates a bowl of rice, sweet potato, chicken, and avocado. - 00:58–01:01 00:58–01:01 A dog is shown briefly, then the woman plates two brownies. - 01:02–01:04 01:02–01:04 A close up of the plated brownies is shown, then the dog is shown briefly again.

# Ad summary A creator unboxes a Hungryroot shipment and demonstrates all the ways it solves her daily challenges. # Brand positioning Hungryroot aims to be a modern grocery delivery service that takes the hassle out of meal planning. The brand curates healthy, pre-portioned, and often pre-cooked ingredients and meals, shipped directly to customers' doors. Hungryroot is positioned as a solution for busy individuals or households who want to eat well without the time commitment of traditional grocery shopping and cooking. The brand seems to position itself away from overly complicated or restrictive diets, focusing on convenience and variety. The tone is casual and friendly, and the brand emphasizes the value of reducing food waste and meal planning stress. # Product Hungryroot is a grocery delivery service that sends a curated selection of healthy and convenient food items directly to your door. It aims to simplify meal planning and reduce prep time by providing pre-portioned ingredients, pre-cooked meats, snacks, and ready-made meals. Hungryroot is ideal for individuals or households who want to eat nutritious foods without the hassle of extensive grocery shopping, recipe planning, and cooking. The ad showcases a variety of items, including snack packs, pre-cooked meats like pork carnitas and seasoned beef patties, protein pancakes, chickpea cookie dough, and fresh produce like avocados and mini cucumbers. Hungryroot addresses common barriers such as the need to shop, prep time, portioning guesswork, and food waste by offering a convenient solution that brings high-quality, nutritious foods right to your door. # Visual style The ad has a UGC feel. It looks like it was filmed on a phone. It's not overly polished and looks genuine. The cuts match the tempo of speech. Most shots are static, with the main movement coming from the creator. # Hooks Spoken: Hello and welcome to easy meal ideas for people who are out of F's to give. Text overlay: 00:00–00:03 None used Visual: 00:00–00:01: The camera is still as a person stands in the kitchen wearing a black and white checkered sweater. The kitchen has brown cabinets, granite countertops, a stainless steel refrigerator with magnets, and a window with plants. The person is looking at the camera and preparing to introduce the video. / 00:01–00:03: A person stands in the kitchen holding a Hungryroot box. The logo is red and in the shape of an arch. The person pulls the box closer to the camera. # Funnel stage Middle of funnel (Consideration): The ad educates viewers on how Hungryroot works and validates its benefits by showcasing the variety of products and addressing pain points related to meal planning and preparation. # Pain points The primary pain point addressed is the hassle and time commitment associated with meal planning, grocery shopping, and food preparation for busy individuals who want to eat healthy. # Value propositions - Convenience: Receive high-quality, nutritious foods delivered to your door. - Time-saving: Reduce prep time by receiving pre-portioned ingredients and ready-made meals. - Waste reduction: Receive the exact amount of veggies you need to not waste anything in your fridge. # Benefits - Barely even needing to shop - Reducing your prep time - Taking the guesswork out of portioning - High quality nutritious foods brought right to your door # Features - Pre-portioned ingredients - Pre-cooked meats - Snacks - Ready-made meals - High-quality - Nutritious foods # Call to action Use my code TIREDANDHUNGRY to get 40% off your box # Point of view - Customer 100% – The entire ad is from the perspective of a customer enthusiastically sharing their experience with the product. # Storyline - 00:00–00:03 The creator introduces the concept of easy meal ideas for busy people. - 00:03–00:07 She then reveals a box from Hungryroot, implying that it is her solution to the problem. - 00:07–00:17 She highlights how Hungryroot makes easy meals even easier by reducing the need to shop, prep, or portion, and by providing high-quality nutritious foods. - 00:17–00:25 She showcases the wide variety of food items in the box, including a sweet treat and breakfast solutions. - 00:25–00:35 She emphasizes the convenience of pre-cooked and pre-portioned meat, and the fact that Hungryroot thinks of everything, including the exact amount of veggies you need, so you do not waste food. - 00:35–00:48 She then shows the selection available on the app and shows that you can get everything you need to not think about dinner at all from Hungryroot. - 00:48–00:59 She provides a discount code to get 40% off for "tired and hungry" people and waves jazz hands to emphasize, then says you are welcome.