How Hill House Home Advertises on Meta

# Ad summary This ad for Hill House Home features a woman standing outside in a garden setting wearing a full-length light blue patterned dress. The brand's logo is placed directly on the dress. # Brand positioning Hill House Home is presented as a sophisticated brand that offers luxury dresses. The brand seems to focus on timeless elegance and classic designs with a modern twist. The brand aims to occupy a space in the consumer's mind that combines classic style with contemporary fashion. The brand values femininity and creating pieces that make women feel beautiful and confident. Hill House Home appears to ignore fast-fashion trends and focuses on creating pieces that can be cherished for years. The brand positioning is primarily emotional, appealing to women who want to feel elegant and stylish. # Product The product featured is a full-length dress with a light blue and beige paisley-like pattern. It features short, somewhat sheer, sleeves and a v-neck. The dress appears to be made of a lightweight, flowy fabric, perfect for warm weather. The dress is shown being worn outdoors. The ad emphasizes the dress's elegant design and how it makes the wearer feel confident and beautiful, making it worth buying for special occasions or everyday wear. # Visual style The ad features a soft, elegant, and natural visual style. The production quality appears to be high, with a well-lit and composed shot. The visual motifs include natural elements like lush greenery and a garden setting. The image treatment has a slightly warm color grade, enhancing the natural tones. The typography is clean and modern, integrated seamlessly into the image. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Elegant design that feels confident and beautiful to the wearer - Lightweight and flowy fabric that is comfortable in warm weather # Benefits - Elegant design - Comfortable to wear in warm weather - Makes the wearer feel confident and beautiful # Features - Full-length dress - V-neckline - Short, translucent sleeves - Lightweight, flowy fabric - Light blue and tan paisley-like pattern # Call to action None used. # Social proof - None used. # Point of view - Brand: The Hill House Home logo at the bottom of the image conveys brand messaging and identity to the viewer. - Customer: The image of the model wearing the dress in a garden setting allows the customer to imagine themself in the same situation. # Storyline - The ad opens with a view of a woman in a dress standing on a garden path. This sets the scene in an elegant outdoor location, giving the sense that the dress is intended to be worn in similarly picturesque settings. The audience is experiencing the scene from an observer's perspective. - The brand's logo is placed directly on the dress itself. This promotes the Hill House Home brand while also showing the detailing on the product. The audience is experiencing the dress and logo from the brand's perspective.

# Ad summary This ad showcases the Hill House Home brand. It features a woman on a boat, wearing a swimsuit from Hill House Home. # Brand positioning Hill House Home presents itself as a brand that embodies luxury and leisure. The ad features a woman relaxing on a boat, suggesting a lifestyle of upscale relaxation and sophistication. The brand aligns with values of elegance and promotes a carefree, vacation-like lifestyle. By showcasing its products in such a setting, Hill House Home subtly pushes against the norms of fast fashion and everyday wear, instead positioning itself as a purveyor of items that enhance special moments and elevated daily experiences. The brand leans into emotional branding by evoking feelings of escape, relaxation, and exclusivity. # Product The featured product is a long-sleeved swimsuit with a light blue and white paisley pattern. It appears to be made of a stretchy, comfortable material designed for both style and function. The swimsuit is worn by a woman relaxing on a boat, suggesting it's suitable for upscale leisure activities. The ad aims to make the viewer feel that the product will make them feel good and look good. # Visual style The ad features a highly polished, studio-shot image that conveys luxury and leisure. The visual motif is a lifestyle shot on a boat with natural lighting that gives the image a bright, airy feel. The typography is clean and minimalist, complementing the overall aesthetic. This style aims to capture attention in-feed by presenting an aspirational scene. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The swimsuit provides both style and comfort, enhancing luxurious leisure experiences. # Benefits - Comfort - Style - Suitable for upscale leisure activities # Features - Long-sleeved swimsuit - Paisley pattern # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name HILL HOUSE HOME is prominently displayed, and the overall vibe of the image suggests the brand's aesthetic and desired lifestyle. # Storyline - The ad opens with an image of a woman leisurely lounging on a boat, immediately establishing a scene of relaxation and luxury. This sets the stage for the brand's association with high-end leisure activities, from the brand's perspective. - The brand is showcased in the center of the frame as 'HILL HOUSE HOME' displayed in a bold sans-serif font. This is the brand's opportunity to get their name across to the potential customer. - The focus is on the woman wearing a stylish swimsuit, highlighting the product's role in enhancing a luxurious lifestyle. The goal is to subtly persuade the consumer that the swimwear will improve their life.

# Ad summary This ad showcases a woman in a garden setting, wearing a dress by Hill House Home. The visuals and setting of the ad have a high-end feel, with the goal of communicating the elevated value and aesthetic of the brand. # Brand positioning Hill House Home presents itself as a brand that offers luxurious and timeless home and fashion products. The brand seems to focus on creating an elevated, almost whimsical, feeling of elegance through its products and visuals. The focus is on emotional appeal with the romantic, dreamy aesthetic. # Product The ad features a long dress with a pattern in shades of blue and beige. It appears to be made of a flowy, light material. The dress has short sleeves and a high neckline. It is worn by a model in a garden setting, which gives an impression of luxury and elegance. The dress is a classic style that speaks to an elevated consumer. # Visual style The ad uses a bright, but soft and slightly desaturated color palette, giving a feeling of romance. The composition uses natural elements to frame the model, enhancing the overall high-end, ethereal aesthetic. The image appears to be professionally shot. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the product in an aspirational lifestyle setting. # Storyline - The image presents a scene in a lush garden, with a woman posing among the plants. This communicates a lifestyle of elegance and relaxation, from the brand's perspective.

# Ad summary This ad features a woman holding a large leaf in front of her face, wearing a light blue paisley patterned dress. The Hill House Home logo is featured over the dress, suggesting that the dress is a new product being advertised. # Brand positioning Hill House Home positions itself as a purveyor of comfortable and elegant home and fashion items, designed to elevate everyday living. The brand is known for its iconic nap dresses, blending vintage-inspired aesthetics with modern comfort and practicality. Their offerings often feature whimsical patterns and soft fabrics, reflecting a lifestyle that values both beauty and ease. # Product The featured product is a midi-length dress made from a light, flowing fabric. The dress showcases an all-over paisley pattern in shades of light blue, white, and red. It has a fitted bodice and a gently flared skirt, creating a flattering silhouette. The dress has a round neckline and short, flutter sleeves, enhancing its feminine appeal. The overall design suggests comfort and wearability for both casual and semi-formal occasions. # Visual style The ad has a soft and elegant visual style, emphasizing natural beauty and a relaxed, sophisticated lifestyle. The production quality appears to be high, with careful attention to lighting, composition, and styling. The overall aesthetic is reminiscent of a fashion editorial, with a focus on capturing a mood and conveying a sense of aspirational living. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The entire image reflects the brand's carefully curated aesthetic and the way they want their product to be perceived. Every element, from the model to the backdrop, is meticulously chosen to align with their brand identity. # Storyline - The ad opens with an elegant woman in a paisley dress positioned in a lush outdoor setting. This presents the brand’s dedication to aesthetically pleasing imagery and connects the brand to an elevated lifestyle. The viewer experiences this moment through the brand, which seeks to immerse them in the world of Hill House Home’s values and products. - The woman holds a large tropical leaf, partially obscuring her face, as she poses in the dress. This unexpected visual element is designed to capture attention and set a unique tone for the brand, differentiating it from typical fashion advertising. The audience experiences this creative choice through the brand’s perspective as they seek to stand out from competitors. - The brand logo is subtly placed over the image of the dress. This reinforces brand awareness while maintaining the ad’s stylish aesthetic, ensuring viewers remember and recognize the source of the promoted dress. The viewer experiences this placement through the brand, connecting the brand name with the product’s image.

# Ad summary An image ad for Hill House Home features a woman wearing a pink and white dress, with a blooming flower bush in the background. # Brand positioning Hill House Home is presented as a purveyor of comfortable, stylish, and feminine apparel and lifestyle products. The brand seems to align with a lifestyle that is relaxed, aesthetically pleasing, and perhaps a bit nostalgic. The brand aims to occupy a space in the consumer's mind as a provider of items that add beauty and comfort to everyday life. The values, tone, and lifestyle the brand aligns with or promotes are elegance, relaxation, and a sense of timelessness. The brand may be pushing against the norm of fast fashion by focusing on classic designs and quality, as well as being less overtly focused on performance or functionality and more on emotional appeal. # Product The product featured is a floor-length dress with a pink and white paisley pattern. It features a ruffled neckline and loose, flowing skirt, suggesting comfort and ease of wear. The dress appears to be made of a lightweight fabric suitable for warm weather. The ad conveys that this dress is stylish, comfortable, and perfect for relaxed occasions. The dress could be worn during the day, on vacation, or for casual evenings, implying versatility. There are no obvious purchase barriers addressed in the ad. # Visual style The ad has a soft, feminine aesthetic with a focus on natural beauty and effortless style. The production quality appears to be high, with attention to lighting and composition to create an inviting and aspirational image. The image treatment has a slightly desaturated color palette, which enhances the vintage or timeless feel. The typography integration is clean and simple, allowing the visuals to take center stage. The overall style feels aligned with Instagram's aesthetic, aiming for scannability and stop power through its visually appealing imagery. # Hooks Headline: HILL HOUSE HOME # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish, comfortable dress for relaxed occasions. - Lightweight fabric is suitable for warm weather. # Benefits - Stylish - Comfortable - Easy to wear - Versatile # Features - Floor-length dress - Paisley pattern - Ruffled neckline - Lightweight fabric # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, presenting an idealized image of the brand's product in a flattering and aspirational context. # Storyline - The ad opens with a scene of a woman sitting casually in a picturesque outdoor setting, creating a visual of effortless style and beauty. This draws viewers in with an aspirational image, from the brand's perspective. - The woman's relaxed posture and the surrounding floral scenery suggest a moment of leisure and serenity, showcasing the product's ability to evoke a sense of calm and well-being. This comes from the brand's perspective. - The overall composition of the shot, with the dress as the focal point, highlights the brand's emphasis on aesthetic appeal and the promise of adding beauty to the customer's life, from the brand's perspective.

# Ad summary This ad features a woman standing on a boat wearing a long-sleeved bathing suit from Hill House Home. # Brand positioning Hill House Home is presented as a luxury lifestyle brand, with an emphasis on high quality fashion and upscale living. The brand evokes a sense of elegance, leisure, and escape, presenting an aspirational lifestyle. Its positioning does not directly address functional benefits, choosing to focus on intangible, experience-based value. The brand exists apart from category norms, prioritizing a dreamy, romantic aesthetic over practical messaging. # Product The advertised product is a long-sleeved bathing suit. It is one piece, fitted, and features a high neckline and a pattern in shades of blue and white. The overall style suggests that the garment is intended to be both fashionable and functional for water activities. The suit appears well-suited for water activities but is presented in a context that elevates its use beyond basic utility. # Visual style The visual style is highly polished with a serene and upscale aesthetic, achieved through studio-like quality that creates a sense of luxury and sophistication. The ad uses soft, natural lighting to evoke a relaxed atmosphere and enhance the elegant look. The typography is clean and modern, contributing to the brand's high-end image. The overall impression is designed to convey a sense of aspirational lifestyle and aesthetic appeal. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The entire image conveys the brand's aesthetic, showcasing the product in a luxurious setting to position Hill House Home as a high-end lifestyle brand. # Storyline - The ad establishes a scene: the image opens by showing a woman on a boat, signaling a lifestyle of leisure and luxury. This is the brand's POV. - The image focuses on the woman wearing a Hill House Home bathing suit, highlighting the product within this aspirational context. This is the brand's POV. - The woman strikes a casual yet elegant pose, reinforcing the brand's image of effortless sophistication. This reinforces the brand's POV.

# Ad summary This ad showcases different ways to style a green Hill House dress with various shoes, jackets, and bags, presenting multiple outfit combinations. It aims to highlight the versatility of the dress for various occasions. # Brand positioning Hill House Home is presented as a brand focused on providing versatile, easy-to-style pieces that can be adapted for various occasions. The brand aligns with a lifestyle of simple elegance and adaptability, showcasing how one piece can be styled in multiple ways to meet different needs. It promotes the idea of functional yet stylish fashion, positioning itself as a go-to for building a flexible wardrobe with classic pieces that are simple, fresh, and fun. # Product The featured product is a short, light green dress from Hill House Home, characterized by its square neckline, wide straps, and two vertical seams on the front. This dress is designed for versatility, as showcased through various styling options in the ad. The dress is intended for anyone looking for an easy-to-wear piece that can be styled for different occasions. The ad highlights the dress’s adaptability, showing it paired with a vest, jacket, different shoes, and bags to create looks ranging from casual to more dressed up. The ad aims to convince viewers of the dress's value by demonstrating its multiple uses, making it a worthwhile addition to their wardrobe. # Visual style The ad has a clean, polished aesthetic with bright, even lighting and a minimalist white background. The editing style is simple, with static shots and smooth transitions between them, creating a consistent and uncluttered look. The production quality appears to be high-end commercial, focusing on showcasing the product in a visually appealing manner. # Hooks Text overlay: 00:00–00:03 / 00:01–00:03 Three ways Visual: 00:00–00:01 Two young white-skinned women with shoulder-length brown hair stand side-by-side against a white backdrop. Both are barefoot and wear identical short, light green dresses with a square neckline and thick straps. Their expressions are neutral as they look directly at the camera. The camera is stationary and framed in a medium shot. The lighting is bright and even, with minimal shadows. The foreground features the women and their dresses, while the background is a plain white wall. The Hill House Home logo is centered on the screen. # Funnel stage Consideration # Pain points None used. # Value propositions - One dress can be styled in multiple ways - Offers flexibility in wardrobe choices - Adapts to various occasions # Benefits - Easy to wear - Can be styled for different occasions - Versatile # Features - Short dress - Square neckline - Wide straps - Vertical seams on the front # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered through the brand's official voice, showcasing product features and styling options. # Storyline - 00:00–00:01 The ad opens with two identical models in identical green mini dresses. - 00:01–00:03 Text overlay states 'One dress.' The model on the right pulls a pair of zebra-print flats into view. - 00:03–00:05 The model in the right adds a tan vest with a white and floral long-sleeved shirt under it. - 00:05–00:08 She introduces a black velvet purse into the look. - 00:10–00:11 The model on the right puts on bright green heeled mules. - 00:12–00:15 She presents jeweled earrings. - 00:15–00:17 The model shows a handbag. - 00:18–00:20 She presents pink ballet flats. - 00:20–00:22 The model on the right puts on a white floral jacket with a pleated bottom half. - 00:24–00:26 She presents a yellow shoulder bag with gold hardware. - 00:28–00:29 Both models walk off-screen.

# Ad summary The ad showcases Hill House Home's swimwear. The model is on a boat, highlighting the product as resort wear. # Brand positioning Hill House Home positions itself as a luxury lifestyle brand, offering a blend of classic aesthetics with modern design. The brand emphasizes timeless elegance and comfort, promoting a lifestyle of sophisticated ease and leisure, with products meant for vacation and formal occasions. It likely targets a consumer base that appreciates high-quality materials, detailed craftsmanship, and a refined, yet relaxed aesthetic. The brand ignores trends, instead emphasizing quality and timelessness. # Product The featured product is a women's long-sleeve, zip-front one-piece swimsuit from Hill House Home, adorned with a detailed paisley pattern in shades of blue, white, and pink. The design includes a distinctive peplum flare at the waist, combining functionality with a fashionable silhouette. The suit is designed to be worn for swimming or sunbathing. Its long sleeves imply sun protection, addressing a potential purchase barrier for those concerned about UV exposure. The design is resort wear, and made to be worn on the ocean or at a pool. # Visual style The visual style is polished and professional, suggesting a high-end brand. The use of natural lighting and a real-world setting helps to make the product feel accessible and aspirational. The image quality is high, with attention to detail in the model's styling and the composition of the shot. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish sun protection # Benefits - Sun protection # Features - Long-sleeve - Zip-front - One-piece swimsuit - Peplum flare # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is showing the product within the context of leisure and luxury. # Storyline - The ad opens with a model, presumably on a yacht or boat, wearing the brand's swimsuit. This suggests an affiliation with luxury and leisurely pursuits. - The brand logo is centrally placed, emphasizing the brand's identity and making it memorable to the audience.

# Ad summary This ad is for Hill House Home. A woman walks up the steps with a floral dress and a brown bag, with the brand name on the screen. # Brand positioning Hill House Home aims to occupy a space in the consumer's mind as a brand that values elegance, comfort, and timeless style. The brand aligns with a feminine, romantic, and whimsical lifestyle, promoting a sense of joy and beauty in everyday moments. Hill House Home seems to ignore the fast-fashion trends and focuses on creating pieces that are meant to be cherished and worn for years. The brand positioning leans towards emotional appeal, evoking feelings of nostalgia, comfort, and self-expression. # Product The product being advertised is a midi-length dress with short puff sleeves and a fitted, smocked bodice that flows into a loose skirt. The dress features a light background with a dense floral pattern in pink and green. It appears to be made from a lightweight, breathable fabric ideal for warm weather. The dress is designed for women who appreciate classic and feminine styles and who seek comfortable yet stylish clothing options. A USP is its versatile design, suitable for both casual and dressy occasions. It addresses the purchase barrier of sacrificing comfort for style by offering a dress that is both elegant and easy to wear. # Visual style The ad has a polished, high-end commercial aesthetic with natural lighting. The editing style consists of smooth transitions and static shots, contributing to a refined and elegant tone. The pacing is moderate, creating a calming and sophisticated feel. There are no noticeable audio-visual sync elements. # Hooks Text overlay: 00:00–00:06 HILL HOUSE / 00:00–00:06 HOME Visual: 00:00–00:02 A woman walks up some stone steps outside, away from the camera. She is wearing a floral dress and gold sandals. She is holding a brown woven bag full of greenery. There is a white railing to her left, and lots of plants and flowers around her. The camera follows her from behind. / 00:02–00:04 A woman walks up some stone steps outside. She is wearing a floral dress and gold sandals. She is holding a brown woven bag full of greenery. There are lots of plants and flowers around her. The camera is in front of her at a low angle. / 00:04–00:06 A woman walks up some stone steps outside, away from the camera. She is wearing a floral dress and gold sandals. She is holding a brown woven bag full of greenery. There is a white railing to her left, and lots of plants and flowers around her. The camera follows her from behind. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The smocked bodice allows for a tailored fit. - The midi-length and floral design makes the dress both casual and dressy. # Benefits - Comfortable - Elegant - Versatile # Features - Floral dress - Smocked bodice - Puff sleeves - Midi-length # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice is conveyed through polished visuals and the deliberate showcasing of the dress design. # Storyline - 00:00–00:06 00:00–00:06 The woman walks up the steps outside of a house.

# Ad summary The ad showcases the Hill House Home brand and its new arrivals. The video features a model wearing a white eyelet dress and posing in front of a white backdrop. The ad emphasizes the dress's feminine style and the brand's overall aesthetic. # Brand positioning Hill House Home presents itself as a modern brand specializing in elegant, feminine clothing and home goods. The brand occupies a space that merges classic style with contemporary design, offering items that evoke a sense of timelessness and sophistication. It aligns with values of beauty and comfort, promoting a lifestyle of relaxed elegance. The brand seems to ignore the fast-fashion trends, focusing instead on pieces designed to last and be cherished. Hill House Home's positioning is emotional, appealing to consumers who seek beauty, comfort, and a touch of whimsical charm in their everyday lives. # Product The featured product is a white eyelet midi dress. The dress has a collared, button-down bodice with short sleeves and a cinched waist that flows into a midi-length skirt with a front slit. It is made from a lightweight fabric with delicate eyelet detailing throughout. The dress appears to be designed for comfort and style, suitable for various occasions. The dress also has functional side pockets. # Visual style The ad features a polished, high-end commercial aesthetic with clean, bright lighting and smooth transitions. The editing style is characterized by static shots and slow zooms, creating a refined and elegant visual experience. The pacing is slow and consistent, emphasizing the dress's details and the brand's aesthetic. # Hooks Text overlay: 00:00–00:10 / HILL HOUSE / HOME / NEW ARRIVALS Visual: 00:00–00:04: A model stands in front of a solid white backdrop, wearing a white eyelet dress and nude sandals. She is center frame. She poses with her hands in her pockets. The camera zooms slightly toward the model. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Classic style meets contemporary design # Benefits - Stylish design - Flattering silhouette - Comfortable fit # Features - Eyelet detailing - Cinched waist - Midi-length skirt - Front slit - Pockets # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad conveys the brand's aesthetic through visual presentation of its product and branding overlays. # Storyline - 00:00–00:04 The ad opens with a model posing in a white eyelet dress. - 00:04–00:08 The camera zooms in to highlight the details of the dress, emphasizing the eyelet design and cinched waist. - 00:08–00:10 The camera shows the model posing and twirling in the dress to showcase the pockets in the dress.

# Ad summary This ad features a woman showcasing a new white dress from Hill House. She is wearing the dress and pointing out the dress' features and materials. # Brand positioning Hill House is presented as a brand that offers comfortable and beautiful dresses. It's implied the brand emphasizes quality fabrics like organic cotton. The dresses are designed with attention to detail, texture, and lining for both aesthetics and comfort. The brand aims to provide clothing that feels good to wear while also looking elegant and put-together. # Product The ad features a brand new Joanna Nap Dress from Hill House. It is white with an eyelet pattern and made of organic cotton rotary. The dress is fully lined and includes variegated smocking at the waistline to provide comfort and stretch. The presenter notes the dress has a slightly lower waistline. She says she's wearing her true size, a small, and mentions that even with darker underwear, it's not visible through the dress. The ad aims to convey that the dress is pretty, comfortable, and made of high-quality materials. # Visual style The ad has a polished and clean aesthetic. It is well-lit, with static camera shots and minimal camera movement. The editing is smooth and straightforward, supporting the clear presentation of the dress. # Hooks Spoken: 00:00–00:01 This is the Joanna Nap dress. Text overlay: 00:00–00:40 HILL HOUSE NEW ARRIVALS Visual: 00:00–00:01 A woman stands in front of a curtain with a white and pink floral design. She is wearing a white sleeveless dress, a necklace with a blue pendant, and rings. She has light skin, red lipstick, and her brown hair is in a ponytail. The camera is chest-up and stationary as she gestures toward herself and the dress. Text overlay reads: “HILL HOUSE NEW ARRIVALS”. # Funnel stage Consideration # Pain points None used. # Value propositions - The dress is comfortable and stretchy due to the variegated smocking. - The dress has a lower waist to accentuate the woman's figure. - The lining of the dress keeps dark underwear from showing through. - The dress is made of organic cotton. # Benefits - Super comfortable - Stretchy - Darker underwear is not visible # Features - Organic cotton - Fully lined - Variegated smocking at the waistline - Slightly lower waist # Call to action None used. # Social proof - “It's actually my first time trying it on. I've tried on like the fit sample before, but never the full sample, like fresh.” – Female 1 # Point of view - Customer 100% – The entire video is presented from the point of view of someone who is trying the dress for the first time. # Storyline - 00:00–00:02 00:00–00:02 The woman introduces the Joanna Nap Dress from Hill House. - 00:02–00:07 00:02–00:07 She expresses her excitement about wearing it for the first time, clarifying that while she's tried fit samples, this is the first full sample she has worn. - 00:07–00:12 00:07–00:12 The creator shows off the fabric, a cotton rotary with texture and detail. - 00:12–00:16 00:12–00:16 The presenter is showing how the dress is fully lined. - 00:16–00:25 00:16–00:25 The presenter tells the audience that darker colored undergarments cannot be seen through the fabric. - 00:25–00:34 00:25–00:34 The creator is showing the variegated smocking, emphasizing the dress's comfort and stretch, and noting the slightly lower waist. - 00:34–00:40 00:34–00:40 The presenter restates that it is made from organic cotton, pretty, and she loves it.

# Ad summary This ad showcases the Rosetta dress from Hill House Home. The video features a woman presenting the pink dress, emphasizing its delicate fabric, proprietary nap smocking, flexible sleeves, and flattering maxi length, ideal for brides and bridal moments. # Brand positioning Hill House Home presents itself as a brand synonymous with delicate, proprietary designs, offering unique, high-quality pieces. The brand aligns with a feminine aesthetic, focusing on craftsmanship and unique design elements like 'proprietary nap smocking.' It occupies a space in the market that values both classic and modern aesthetics, with pieces suitable for special occasions like bridal moments, suggesting a positioning that balances elegance with contemporary style. The brand positioning seems emotional, emphasizing the beauty and delicateness of the materials and designs. # Product The Rosetta dress is a maxi-length dress in a 'cutest powder pink' color from Hill House Home, made with a 'wall rotary fabric' known for its delicateness and beauty. It features the brand’s classic 'proprietary nap smocking' around the torso and has flexible sleeves similar to those found on the brand’s Ellie dress. A rosette is present on the dress’s bodice, giving the dress its name. Marketed towards brides or for bridal moments, the dress is described as cute and flattering. # Visual style The ad has a polished aesthetic, resembling a high-end commercial with a clean and consistent visual style. The editing style includes static shots and smooth transitions. There are no apparent visual motifs. The pacing is slow and steady. The cuts, text, and actions sync with the voiceover lines. # Hooks Spoken: 00:00–00:02 I’m like obsessed with this dress. Text overlay: 00:00–00:02 HILL HOUSE (Stacked) / 00:00–00:02 HOME (Stacked) / 00:00–00:02 NEW ARRIVALS Visual: 00:00–00:05 A woman stands centered, facing forward in a pink dress with her hands in her pockets. She has brown hair in a ponytail, red lipstick, and a necklace. She stands in front of a curtain with a faint pink floral pattern, and a beige rug is visible on the floor. Text overlay displays “HILL HOUSE HOME” stacked over “NEW ARRIVALS”. # Funnel stage Consideration # Pain points None used. # Value propositions - Delicate fabric, adding to the luxurious feel of the dress - Proprietary nap smocking, unique to the brand - Maxi length, flattering to customers # Benefits - Delicate and gorgeous fabric - Cute and flattering length # Features - Wall rotary fabric - Proprietary nap smocking around the torso - Flexible sleeve - Maxi length # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is communicated from the perspective of a woman showing off the dress. # Storyline - 00:00–00:01 00:00–00:01 The woman stands in front of a floral curtain and states she is obsessed with the dress she is wearing. This opens the ad from a first person perspective. - 00:01–00:06 00:01–00:06 She names the dress model as the Rosetta dress in powder pink. She is telling the customer the name of the dress to better distinguish it. - 00:06–00:14 00:06–00:14 The woman explains the delicate fabric and shows it up close. The brand is showcasing the material in detail. - 00:14–00:22 00:14–00:22 She describes the details of the torso and proprietary nap smocking of the dress. This beat continues to describe the detail of the dress. - 00:22–00:27 00:22–00:27 The woman talks about the flexible sleeve, comparing them to the brand’s Ellie dress. This adds familiarity to the customer. - 00:27–00:33 00:27–00:33 The woman explains the maxi length of the dress is cute and flattering. This beat is meant to add to the perceived value of the dress. - 00:33–00:37 00:33–00:37 She specifies the dress is especially great for brides and bridal moments. The ad ends with the intention to market towards brides.

# Ad summary A creator showcases a new white cotton top from Hill House, styling it with light denim and mint green shoes for a spring outfit. She highlights its cropped length and versatility, suggesting it can be paired with skirts or dresses. # Brand positioning Hill House is presented as a purveyor of cute and versatile pieces, particularly for spring. The brand aligns with a feminine aesthetic, promoting a lifestyle that values comfort and style. It leans into the 'cute' category norms for apparel, using influencers to promote new arrivals with an honest and friendly tone. # Product The Meadow Top in White Rotary is a cropped, boxy top made from a cotton rotary fabric. It features a button-down front and a distinct cape-like silhouette due to its wide sleeves. The presenter suggests it is highly versatile and suitable for spring styling, pairing well with light denim, skirts, or dresses. The top is presented as both cute and wearable, addressing the purchase barrier of usability by showcasing multiple styling options. # Visual style The ad has a polished UGC feel with a clean, bright aesthetic. Editing consists of static shots with smooth transitions. The overall production quality feels high, suitable for a brand aiming for a blend of approachability and sophistication. The pacing is moderate, with consistent cuts timed to natural pauses in speech. # Hooks Spoken: Female 1: This is the Meadow Top in white rotary. Text overlay: HILL HOUSE HOME / NEW ARRIVALS Visual: 00:00–00:01 The shot starts with a medium shot of a fair-skinned woman, around 25–35 years old. She has brown hair pulled back into a high ponytail, and wears a white, eyelet top with a high collar and small buttons down the front. She is also wearing blue jeans and a delicate necklace. She is standing in front of a curtain with a small floral print. She is looking directly at the camera, smiling and running her hand through her hair. / 00:01–00:03 The shot widens slightly to show more of the top. She gestures outwards with her hands to emphasize the shape. On screen text reads: "HILL HOUSE HOME NEW ARRIVALS" in a stacked format. Her expression is enthusiastic. # Funnel stage Middle of funnel (Consideration) # Pain points Concerns around usability when buying a top. It's "not everybody's cup of tea" to wear over a dress. # Value propositions - The Meadow Top is versatile enough to be worn with denim, skirts, or dresses # Benefits - "So cute" - Wearable - Useful as a spring piece # Features - White rotary fabric - Cropped length - Boxy fit - Cape-like sleeves - Button-down front # Call to action None used. # Social proof - "I'm obsessed" – Female 1 (Customer) - "I just love a boxy top like this" – Female 1 (Customer) - "I love the crop" – Female 1 (Customer) - "I actually low-key will probably wear this also over a dress" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a creator sharing her personal style and love for the product. # Storyline - 00:00–00:01 The presenter introduces herself and touches her hair while standing in front of a floral curtain, establishing the setting. - 00:01–00:03 00:01–00:03 She presents the Meadow Top in White Rotary, showing it off and expressing her obsession with its cuteness. This highlights the product and speaker's enthusiasm. - 00:03–00:09 00:03–00:09 She describes the top's shape and fabric, noting that it looks like a little cape but is fully a top made of cotton rotary fabric. This is meant to further describe the product's aesthetic and functionality. - 00:09–00:17 00:09–00:17 She shares her love of boxy tops like this one with light denim for spring, and notes her mint green shoes. This provides styling inspiration. - 00:17–00:26 00:17–00:26 She shows the top from the back and comments on its crop, while reiterating how cute and wearable it is. This is meant to emphasize the product's appeal and practicality. - 00:26–00:34 00:26–00:34 She suggests wearing it with a little skirt or over a dress (although she concedes that the latter may not appeal to everyone). This further expands on styling ideas and acknowledges varying tastes. - 00:34–00:39 00:34–00:39 She concludes by calling the top "so, so, so useful" as a spring piece, highlighting its value. This provides a final positive note and confirms the top's seasonal appropriateness. - 00:39–00:41 00:39–00:41 She ends the video saying "Peace" and smiling. This provides a friendly outro.

# Ad summary This ad features one woman presenting different options on how to wear the same outfit by Hill House Home. She switches accessories, jackets, tops, and bottoms to demonstrate the versatility of the initial outfit. # Brand positioning Hill House Home is presented as a versatile fashion brand that offers a variety of mix-and-match clothing options. The brand promotes a lifestyle where a single set can be styled in multiple ways. This approach contrasts with fast fashion trends, focusing instead on maximizing the utility of each piece. The brand's positioning is both functional, highlighting the adaptability of its products, and emotional, suggesting a lifestyle of effortless chic and sustainable consumption. # Product The featured product is a set comprised of a top and either a skirt or pants, both made from a light green and white striped fabric. The top features a square neckline and tie at the waist, allowing it to be styled in multiple ways. The accompanying skirt is a midi-length, pleated design, while the pants are cropped with a relaxed fit. The versatility of the set is demonstrated by styling it with various outer layers, accessories, and footwear, offering different looks for different occasions. The ad highlights that the set can be dressed up or down, making it a versatile addition to any wardrobe. # Visual style The ad has a polished and clean aesthetic with a white background, which keeps the focus on the clothing. The editing style features static shots with smooth transitions, and the cuts are timed to match the tempo of the music. The production quality is high, giving it a commercial feel, and supports the brand's tone of effortless elegance. The pacing is consistent throughout the ad. The overall visual style feels modern and aspirational. # Hooks Text overlay: 00:00–00:02 One set / 00:01–00:02 Three ways Visual: 00:00–00:02 A split screen shows two women in front of a blank white wall. Both have fair skin and dark hair, and wear the same matching set, styled two different ways. The woman on the left has her arms crossed. The woman on the right has her hands on her hips. The camera is stationary and eye-level. A text overlay reads “One set, Three ways” and “Hill House Home.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for versatile clothing options that maximize wardrobe utility. # Value propositions - The matching set is versatile as the skirt and top can be mixed and matched to create multiple outfits. - Accessories can change the outfits for different aesthetics. # Benefits - Versatile set that can be styled in multiple ways - Can be dressed up or down - Can be accessorized for different occasions # Features - Matching set with a square neckline and tie at the waist. - Midi-length, pleated skirt - Cropped pants with a relaxed fit # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The visuals and text are clearly presenting the brand’s range of products and styling options. # Storyline - 00:00–00:02 00:00–00:02 A split screen shows a woman in a matching green and white striped two piece set, styled two ways. The on-screen text reads “One set, Three ways.” This sets up the concept of the ad: demonstrating the versatility of a matching set. - 00:02–00:05 00:02–00:05 The split screen continues. The woman on the right adds a floral print jacket over the set. This shows the viewer another way to wear the set. - 00:05–00:09 00:05–00:09 The woman on the right holds up a pair of shoes and a small neutral purse to demonstrate accessories that complement the set. This continues to build on the versatility of the set and provides ideas for the viewer. - 00:09–00:13 00:09–00:13 The woman on the right is now wearing the top with a pair of white denim pants. This shows an additional styling option. - 00:13–00:17 00:13–00:17 The woman on the right holds up sandals and a beaded necklace, then puts on sunglasses, showing additional styling options for accessories. This allows the viewer to imagine even more ways to style the set. - 00:17–00:22 00:17–00:22 The woman on the right holds up and shows off a straw beach bag and smiles to the camera. This encourages the viewer to purchase the set for their summer wardrobe. - 00:22–00:26 00:22–00:26 The woman on the right now wears a white blouse with the skirt. This continues to show the versatility of the skirt. - 00:26–00:34 00:26–00:34 The woman on the right adds a pair of heels and a straw bag with “SWIM” on it. This further demonstrates the different looks that can be created with the skirt and prompts the viewer to imagine how it would look in their own wardrobe.

# Ad summary This ad showcases Hill House Home’s short white dress styled in a variety of ways. The ad features a split screen with the same woman on either side of the screen. Each side of the screen shows the dress styled differently through the use of different accessories. # Brand positioning Hill House Home is presented as a stylish and accessible brand that caters to a feminine aesthetic. The ad focuses on a single white dress that is styled in multiple ways, showcasing the brand's emphasis on versatility. The brand promotes a lifestyle of ease and sophistication, demonstrating that their clothing can be adapted for different occasions. This implies that Hill House Home appeals to customers who value both comfort and style, and seek pieces that can transition seamlessly from casual to more dressed-up settings. The brand's aesthetic is classic and timeless, avoiding overtly trendy styles and instead focusing on pieces that can be styled in multiple ways. # Product The featured product is a short white dress with delicate lace trim along the bottom. The dress has a simple, slightly pleated design with thin straps, evoking a classic and feminine style. The ad emphasizes its versatility by showcasing different ways it can be styled. It can be worn casually with sandals, dressed up with a green printed belt, a hat, sunglasses, or accessorized for evening wear with jewelry, a small bag, and flats. This product is for women who appreciate timeless, adaptable fashion pieces that can be styled for different occasions. The dress is presented as an essential wardrobe staple that is suitable for a wide range of activities, from daytime outings to evening events. The ad addresses the purchase barrier of limited use by showing the viewer how to extend a garment’s use. # Visual style The ad has a clean and minimalist aesthetic with a focus on showcasing the product's versatility through different styling options. The editing is straightforward, with static shots and simple transitions, creating a polished and uncluttered look. The production quality appears high-end. The pacing is consistent, providing a steady rhythm as the model demonstrates different ways to accessorize the dress. The absence of quick cuts or complex effects keeps the attention on the product and its adaptability. # Hooks Text overlay: One dress / Three ways / HILL / HOUSE Visual: 00:00–00:01: The shot is a split screen against a solid cream backdrop. On each side of the screen, there is a woman standing who appears to be the same person. They are both wearing a short white dress with lace trim. The women are barefoot and fair-skinned with dark hair. The camera is stationary. # Funnel stage Consideration # Pain points The ad solves the pain point of having a limited wardrobe. By showing how the dress can be styled in multiple ways, it extends a garment's use. # Value propositions - Versatility: The dress can be styled for different occasions. - Essential wardrobe staple: The dress is suitable for a wide range of activities. # Benefits - Adaptable to different settings - Can be accessorized in multiple ways - Timeless, classic style # Features - Short length - Lace trim - Thin straps - Sleeveless # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showing how the product can be styled for a variety of occasions. # Storyline - 00:00–00:01 The ad begins with a split screen, with the same model in the same white dress on each side. - 00:01–00:02 Text overlay appears on screen that reads, “One dress. Three ways. Hill House Home.” This is intended to communicate to the viewer the versatility of the brand’s dress. - 00:02–00:03 The model on the right side of the screen adds brown sandals to her outfit, while the model on the left stands with her arms crossed. - 00:03–00:04 The model on the right side of the screen adds a green printed belt to her outfit, while the model on the left stands with her arms crossed. - 00:05–00:06 The model on the right side of the screen adds a straw hat to her outfit, while the model on the left tosses her hair and strikes a playful pose. - 00:07–00:09 The model on the right side of the screen adds sunglasses to her outfit, while the model on the left begins dancing and flailing her arms. - 00:11–00:13 The model on the right side of the screen holds and poses with a navy scrunchie, while the model on the left puts her hair up in a ponytail. - 00:14–00:16 The model on the right side of the screen puts on black flats, while the model on the left stands with her arms crossed. - 00:17–00:19 The model on the right side of the screen puts on large hoop earrings, while the model on the left stands with her arms crossed. - 00:20–00:22 The model on the right side of the screen poses with a small navy bag, while the model on the left stands with her arms crossed. - 00:23–00:25 The model on the right side of the screen poses with black woven flats, while the model on the left stands with her arms crossed. - 00:26–00:32 The model on the right side of the screen adds a black cardigan, necklace, and sunglasses to her outfit, while the model on the left stands with her arms crossed.

# Ad summary A split-screen video showcases the Hill House Home dress styled three ways with various accessories. It demonstrates how the dress can be dressed up or down for different occasions. # Brand positioning Hill House Home presents itself as a modern lifestyle brand with a focus on comfortable yet fashionable clothing, particularly known for its dresses. The brand appears to cater to a younger customer base looking for versatile, stylish pieces that can be adapted for different occasions. It emphasizes the dress's versatility, positioning it as a wardrobe staple that can be styled in multiple ways, thereby pushing against the idea of single-use occasion wear and promoting a more practical, mix-and-match approach to fashion. The brand seems to value a blend of classic and contemporary styles, functional yet fashionable, offering pieces that can be worn at home or dressed up for going out. # Product The featured product is a sleeveless, white, eyelet mini dress from Hill House Home. It has a round neckline and features a smocked bodice. The dress is presented as a versatile piece that can be styled in different ways with accessories. The ad showcases the dress being paired with different shoes (flats, heels), outerwear (a patterned jacket), and accessories (scarf, handbag, sunglasses), demonstrating its adaptability. The dress caters to individuals looking for a simple, classic, and feminine look. The ad also addresses potential purchase barriers by showcasing multiple styling options, encouraging the view that the dress offers multiple outfit options and value. # Visual style The ad has a clean and bright aesthetic, utilizing a split-screen format to showcase different styling options. The white backdrop and natural lighting contribute to a minimalist feel, which aligns with contemporary fashion trends. Editing consists of quick cuts and seamless transitions between styling options, maintaining a consistent pace. The visual style supports the brand's aim of presenting versatile and stylish clothing that can be adapted for various occasions. # Hooks Text overlay: 00:00–00:02: One dress / 00:01–00:02: Three ways / 00:00–00:02: HILL / 00:00–00:02: HOUSE / 00:00–00:02: HOME Visual: 00:00–00:01: A white text overlay on a beige backdrop reads "One dress" in a cursive font, followed by "HILL HOUSE HOME" in a sans-serif font. / 00:01–00:02: The shot transitions to a split screen with a fair-skinned young woman with shoulder-length auburn hair is visible on each side of the screen. The backdrop is plain white. Both women wear the same white, sleeveless, eyelet dress with a smocked bodice and short skirt. The woman on the left stands with her hands on her hips, while the woman on the right holds a black pair of flats. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The dress can be styled in multiple ways with different accessories. - The dress can be dressed up or down for different occasions. # Benefits - Versatile - Can be styled in multiple ways - Can be dressed up or down # Features - White eyelet dress - Sleeveless - Smocked bodice - Mini length # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the versatility and style of its dress. # Storyline - 00:00–00:01 The video opens with text on the screen, "One dress" and the brand name Hill House Home. - 00:01–00:02 00:01–00:02: The screen splits, featuring two models wearing the same white dress and additional text is added: "Three ways". This sets up the premise of the ad which is to show multiple styling options. - 00:02–00:13 00:02–00:13: The model on the right styles the dress with flats, a printed jacket, and sunglasses, demonstrating a casual yet stylish look. The model on the left stays in the dress by itself. - 00:13–00:22 00:13–00:22: The model on the right then styles the dress with strappy sandals, ties a light blue scarf around her waist, and carries a red top-handle bag, presenting a more elevated daytime look. The model on the left stays in the dress by itself. - 00:23–00:33 00:23–00:33: Finally, the model on the right styles the dress with gold platforms, statement earrings, and a small pink bag, creating an evening-ready outfit. The model on the left has a surprised expression. This segment emphasizes the dresses' ability to transform from casual to dressy with the right accessories.

# Ad summary This ad showcases Hill House Home's new arrivals, highlighting a striped two-piece set. The ad uses a simple, clean background to keep the focus on the model and the outfit, emphasizing the brand's new collection with elegant visuals and music. # Brand positioning Hill House Home positions itself as a purveyor of comfortable and stylish clothing that blends classic aesthetics with modern sensibility. The brand values timeless elegance, creating pieces that are both fashionable and functional. It seeks to occupy a space in the consumer's mind as a go-to for sophisticated yet easy-to-wear attire, appealing to those who appreciate refined style without sacrificing comfort. Hill House Home ignores the fast-fashion trend, focusing instead on creating enduring pieces. The brand promotes a lifestyle of effortless chic, aligning with emotional values such as feeling confident and stylish in everyday life. # Product The featured product is a matching two-piece set consisting of a cropped top and a midi skirt, both made from a light, striped fabric. The top has a square neckline with thin straps and features a wrap-around design that ties at the waist with a bow. The skirt is a flowy, pleated midi style. The set is designed for women and is suitable for warm weather or casual occasions. The ad implies that the product is comfortable, stylish, and easy to wear, making it a versatile addition to any wardrobe. The set is presented as a fashionable and cohesive outfit, simplifying the process of putting together a chic look. The USPs are its coordinated design, flattering silhouette, and light, airy fabric, suggesting that it is both fashionable and comfortable. # Visual style The ad has a polished and clean aesthetic. The editing style features static shots with smooth transitions. The production quality is high-end, creating a commercial feel. The visual motif is the centered framing of the model against a plain background. The pacing is moderate, around 10 cuts per minute, and remains consistent throughout the ad. The audio and visuals are synchronized to create an elegant presentation. # Hooks Text overlay: 00:00–00:03 HILL HOUSE / 00:00–00:03 NEW ARRIVALS Visual: 00:00–00:03 A woman with shoulder-length brown hair, wearing a light green and white striped two-piece set, stands in front of a plain white wall. She is wearing strappy heels. The camera is stationary. The lighting is bright and diffused, creating a soft, clean look. The foreground features the woman posing, slightly turned to the side, and then turning to face forward. The background is a seamless white backdrop. Text overlays 'HILL HOUSE NEW ARRIVALS' on the lower portion of the screen. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The coordinated design simplifies creating a chic look. - The light fabric makes it comfortable and stylish. # Benefits - Stylish and coordinated outfit - Flattering silhouette - Comfortable and easy to wear - Versatile for warm weather or casual occasions # Features - Light green and white striped fabric - Two-piece set (cropped top and midi skirt) - Top with square neckline and thin straps - Wrap-around top design with waist tie - Pleated midi skirt # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing its new clothing line with elegant visuals. # Storyline - 00:00–00:03 00:00–00:03 A woman wearing a striped two-piece set poses and turns, showcasing the outfit from different angles in front of a white wall. The ad intends to highlight the design and fit of the new arrival from Hill House Home. The perspective is from the brand, aiming to present its new clothing line. The tone is elegant and stylish. - 00:03–00:07 00:03–00:07 The woman stands in front of the white wall, adjusts her posture, and poses again, giving a full view of the outfit. This shows how the set looks when worn and provides confidence in its wearability. The perspective remains with the brand, projecting confidence and elegance. The tone is poised and assured. - 00:07–00:10 00:07–00:10 The woman turns to the side and then looks directly at the camera, smiling briefly. This engages the viewer by making eye contact and conveying a sense of approachability and happiness while wearing the set. The perspective is still from the brand, enhancing the emotional connection. The tone shifts slightly to become more personal and friendly.

# Ad summary This ad features a woman showcasing the Hill House Home Jamey Dress. She highlights its shirt dress style, smocking at the waist, and triangle sleeve detail, explaining how these elements make the dress flattering and comfortable. She also shares how she wore it over a bathing suit at the beach. # Brand positioning Hill House Home is presented as a brand that values both style and comfort, particularly in its dress designs. The brand's positioning emphasizes figure-flattering features, such as smocking at the waist to avoid tightness or button popping. It focuses on creating pieces that make the wearer feel free and confident, highlighting specific design elements like the triangle sleeve for its shape-enhancing qualities. The brand appeals to customers who seek fashionable yet comfortable clothing that addresses common fit concerns. # Product The Jamey Dress is a shirt dress by Hill House Home that features the brand's signature variegated smocking at the waist, which accentuates the wearer's figure without feeling too tight, thus preventing the buttons from popping. The dress includes a distinct triangle sleeve design, intended to provide the arms with a flattering shape while still offering freedom of movement. Made from cotton rotary fabric, it is designed for versatility, suitable for wearing unbuttoned over a bathing suit at the beach or dressed up for other occasions. The dress is designed to make the wearer feel free, comfortable, and confident in their appearance. # Visual style The ad has a clean and polished aesthetic with natural lighting. The editing is simple, with static shots and smooth transitions. The production quality suggests a commercial feel. The visual motif is a center-framed shot of the woman in the dress. The pacing is moderate, aligning with the speaker's pace. # Hooks Spoken: This is the Jamey dress. [enthusiastic] Text overlay: 00:00–00:01 / HOME / NEW ARRIVALS Visual: 00:00–00:01: A woman with fair skin, dark red lipstick, and a high ponytail stands in front of a floral curtain. She wears a white eyelet short-sleeve button down dress. She faces the camera and gestures with her hands. Text overlay reads 'HILL HOUSE HOME NEW ARRIVALS'. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common issue of shirt dresses being too tight and causing buttons to pop. 'shirt dresses are like so tight and then the buttons pop a little bit, which is never a vibe' # Value propositions - The smocking at the waist prevents the buttons from popping. - The triangle sleeve design shapes arms. # Benefits - The smocking at the waist is flattering on a shirt dress. - Sleeves are flattering and give shape to the arms. - The dress feels free. - Can be worn unbuttoned over a bathing suit. # Features - Shirt dress style - Variegated smocking at the waist - Triangle sleeve design - Cotton rotary fabric # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad features a brand representative who is showcasing and describing the product. # Storyline - 00:00–00:01 A woman introduces the Hill House Home Jamey Dress. - 00:01–00:04 She expresses her love for the dress, emphasizing its shirt dress style. - 00:04–00:09 She highlights the dress's variegated smocking at the waist, noting how it enhances the figure. - 00:09–00:15 She explains that the smocking helps prevent common issues like tight fits and button popping. - 00:15–00:17 She expresses her obsession with the triangle sleeve design. - 00:17–00:22 She explains the sleeves are important because they give her arms shape. - 00:22–00:28 She explains that she feels free in the dress. - 00:32–00:38 She notes how the dress can be worn unbuttoned over a bathing suit, sharing that she wore it this way at the beach over New Year's. - 00:38–00:43 She highlights the dress's cotton rotary fabric.

# Ad summary This ad features a model wearing a pink top from Hill House Home and shows how it can be styled with different accessories like shoes, jewelry, and jackets. # Brand positioning Hill House Home is presented as a modern, stylish brand with a touch of playfulness. The brand's name is prominently displayed throughout the ad. The brand is positioned as a provider of versatile fashion pieces that can be styled in different ways. # Product The featured product is a pink long-sleeve top with ruffled edges and a tie-front closure. The top appears to be made of a lightweight knit fabric. The ad showcases the versatility of the top by showing it styled with different accessories, including strappy heels, jewelry, and a fur coat. The product is presented as a stylish and adaptable piece that can be dressed up or down. # Visual style The ad has a clean, minimalist aesthetic with a bright, white background. The editing is quick and snappy, with fast cuts between the different looks. The overall impression is polished and professional, but with a playful edge. # Hooks Text overlay: 00:00–00:02 One top / 00:01–00:02 Two ways / 00:00–00:02 HILL / 00:00–00:02 HOUSE / 00:00–00:02 HOME Visual: 00:00–00:02 Split-screen view of a young woman wearing a long-sleeve pink ruffle top and blue jeans, standing against a white background. Her hair is shoulder-length and wavy. She is barefoot on the left and holding pink heels on the right. On-screen text reads "One top Two ways HILL HOUSE HOME." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - One top, two ways: Highlights the versatility of the product and its ability to create multiple outfits. # Benefits - Versatile - Easy to style - Can be dressed up or down # Features - Pink long-sleeve top - Ruffle detailing - Tie-front closure # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its versatility. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a split-screen view of a model wearing the pink top and blue jeans, facing forward. Text overlays introduce the brand and the concept of the ad. - 00:02–00:11 00:02–00:11 The model on the right side of the screen switches out various accessories, including shoes, a necklace, and a purse, while the model on the left side remains relatively static. - 00:11–00:18 00:11–00:18 The model on the right side continues to switch out various accessories, including shoes and a large fur coat. The model on the left reacts with a surprised expression.

# Ad summary This image ad showcases Hill House Home's new arrivals, using a close-up shot of a striped fabric to create a visually appealing backdrop for the announcement. # Brand positioning Hill House Home is presented as a brand that specializes in high-end home and lifestyle products. The brand seems to focus on classic designs with a modern twist, as seen in the use of striped patterns. Hill House aims to occupy a space in the consumer's mind as a provider of sophisticated and elegant home goods. The brand's values align with a classic yet updated aesthetic, promoting a comfortable and stylish lifestyle. They appear to ignore trends, as the pattern and layout are timeless in nature. Positioning is emotional. # Product The product featured is not explicitly stated, but the ad showcases a fabric with a striped design in shades of green, white, black, and pink. The fabric is used as a backdrop, suggesting it may be used for various home goods such as bedding, curtains, or upholstery. The ad emphasizes the introduction of "new arrivals", implying the pattern is a fresh addition to the brand's product line. The ad addresses the purchase barrier of customers hesitating to invest in new home decor items by presenting the new arrivals in an appealing and visually striking way. # Visual style The ad has a clean and elegant visual style. The production quality appears to be highly polished, with a focus on showcasing the texture and design of the fabric. The image treatment involves soft lighting and color grading to enhance the aesthetic appeal. The visual style leans towards a platform-native feel, fitting seamlessly into a lifestyle-focused feed. # Hooks Headline: NEW ARRIVALS # Funnel stage Top of funnel (Awareness) # Pain points The pain point is not explicitly shown, but there is an implied interest in finding high-quality, aesthetically pleasing home decor items. The ad addresses the desire to discover new and stylish options for home interiors. The striped pattern visually suggests classic sophistication. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is conveying its new arrivals with a visually appealing product showcase. # Storyline - The ad opens with a visually appealing close-up of a striped fabric to capture the audience's attention. The intention is to create a sense of elegance and sophistication. The audience experiences this from the brand's perspective, showcasing the design aesthetic. - Next, a callout announces "New Arrivals" with the brand logo. This informs the audience about the introduction of new products from Hill House Home. This is from the brand's perspective, highlighting their latest offerings.