How Haus Labs by Lady Gaga Advertises on Meta

# Ad summary A woman shares her experience with Haus Labs Triclone Skin Tech Foundation. She says she used to hate foundation because she could never find the right shade or one that wouldn't break her out. She says this foundation has been a game changer because it has over 20 skincare ingredients. She also says she recently got a lighter shade for the winter since her skin is a little lighter during these months, and it's perfect. She also has her summer shade, which she can always mix if she needs a little bit of a warmer color. She says it doesn't get cakey, and it doesn't irritate her skin. She says it's like wearing skincare, and she can wear it all day long, and her skin just absolutely loves it. She says she forgets she has foundation on. She encourages viewers to not be scared because this foundation is the answer to all their problems. # Brand positioning Haus Labs is presented as a brand that understands the common frustrations people have with foundation, such as finding the right shade and avoiding breakouts. The brand positions itself as a solution by offering a foundation that not only provides coverage but also contains over 20 skincare ingredients, making it feel like wearing skincare. This approach suggests that Haus Labs aims to occupy a space in the market where makeup and skincare intersect, appealing to consumers who prioritize both beauty and skin health. The brand aligns with a lifestyle that values convenience and efficacy, pushing against the norm of traditional foundations that may cause irritation or look cakey. The brand positioning is both functional, highlighting the skincare benefits, and emotional, promising a comfortable and skin-loving experience. # Product The Haus Labs Triclone Skin Tech Foundation is presented as a solution for people who dislike traditional foundations due to shade-matching issues and skin irritation. It contains over 20 skincare ingredients, making it feel like wearing skincare. The foundation is available in multiple shades, allowing users to find the perfect match for their skin tone throughout the year. The ad addresses the purchase barriers of shade matching and skin irritation by highlighting the availability of multiple shades and the foundation's non-irritating formula. The product is worth trying or buying because it offers a comfortable, skin-loving experience with the added benefits of skincare ingredients, making it suitable for all-day wear without causing irritation or a cakey appearance. # Visual style The ad has a polished, natural aesthetic with bright lighting and a clean background. The editing style consists of quick cuts between shots of the woman applying foundation and speaking to the camera. The production quality is high, giving the ad a professional feel. The pacing is consistent, with cuts occurring at a moderate rate. The audio and visual elements are synced, with cuts and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 If you hated foundation as much as I used to hate it, just because Visual: 00:00–00:02 Close up shot of a woman's face as she applies foundation with a brush. She is wearing a white t-shirt and has her hair pulled back. The background is a white wall with a window to the left. / 00:02–00:03 Close up shot of a woman's face. She is wearing a white t-shirt and has her hair pulled back. The background is a white wall with a window to the left. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of hating foundation because you can never find the right shade or one that won't break you out. "If you hated foundation as much as I used to hate it, just because I could never find the right shade, I could never find one that wouldn't break me out..." # Value propositions - Over 20 ingredients that are skincare ingredients: This highlights the dual benefit of the foundation, providing coverage while also nourishing the skin. - Doesn't get all cakey: This addresses a common concern about foundation looking unnatural or heavy on the skin. - Doesn't irritate my skin: This addresses a common concern about foundation causing skin irritation or breakouts. - It's like wearing skincare: This emphasizes the comfortable and skin-loving experience of wearing the foundation. - I can wear it all day long: This highlights the long-lasting wear of the foundation without causing discomfort or irritation. - My skin just absolutely loves it: This expresses the positive impact of the foundation on the skin's health and appearance. - I forget I have foundation on: This emphasizes the lightweight and natural feel of the foundation. # Benefits - Doesn't get all cakey - Doesn't irritate my skin - It's like wearing skincare - I can wear it all day long - My skin just absolutely loves it - I forget I have foundation on # Features - Over 20 ingredients that are skincare ingredients # Call to action None used. # Social proof - "This has been a game changer" – Female 1 (Customer) - "I didn't know where to start" – Female 1 (Customer) - "I forget I have foundation on" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:11 00:00–00:11 The creator begins by stating that if you hate foundation as much as she used to, because you could never find the right shade, then this product is for you. This is intended to grab the attention of viewers who have had negative experiences with foundation in the past. The creator is speaking from a personal perspective, sharing her past frustrations with foundation and setting up the product as a solution. - 00:11–00:15 00:11–00:15 The creator introduces the Haus Labs Triclone Foundation as the solution to her foundation problems. This is intended to build anticipation and introduce the product as a game-changer. The creator is speaking from a personal perspective, sharing her positive experience with the product. - 00:15–00:18 00:15–00:18 The creator states that one of the things she was most scared of was not getting the right shade. This is intended to address a common concern people have when buying foundation online. The creator is speaking from a personal perspective, sharing her past fears about buying foundation. - 00:18–00:27 00:18–00:27 The creator states that she was scared of looking like an amateur, especially after having her makeup done by professionals her whole life, and she didn't know where to start. This is intended to address the fear of not knowing how to apply foundation properly. The creator is speaking from a personal perspective, sharing her past insecurities about applying foundation. - 00:27–00:31 00:27–00:31 The creator states that with Haus Labs Triclone Foundation, that all changed. This is intended to highlight the transformative effect of the product. The creator is speaking from a personal perspective, sharing her positive experience with the product. - 00:31–00:35 00:31–00:35 The creator states that it has over 20 ingredients that are skincare ingredients. This is intended to highlight the skincare benefits of the product. The creator is speaking from a personal perspective, sharing her knowledge of the product. - 00:35–00:41 00:35–00:41 The creator states that she recently got a lighter shade for the winter since her skin is a little lighter during these months. This is intended to highlight the availability of multiple shades and the ability to customize the product to your skin tone. The creator is speaking from a personal perspective, sharing her personal experience with the product. - 00:41–00:47 00:41–00:47 The creator states that it's perfect, and she still has her summer shade, which she can always mix if she needs a little bit of a warmer color. This is intended to highlight the versatility of the product. The creator is speaking from a personal perspective, sharing her personal experience with the product. - 00:47–00:54 00:47–00:54 The creator states that it doesn't get cakey, and it doesn't irritate her skin. If anything, it's like wearing skincare. This is intended to address common concerns people have with foundation. The creator is speaking from a personal perspective, sharing her personal experience with the product. - 00:54–01:02 00:54–01:02 The creator states that she can wear it all day long, and her skin just absolutely loves it. Honestly, she forgets she has foundation on. This is intended to highlight the comfort and benefits of the product. The creator is speaking from a personal perspective, sharing her personal experience with the product. - 01:02–01:10 01:02–01:10 The creator encourages viewers to not be scared because this Haus Labs Triclone Foundation is the answer to all their problems. This is intended to encourage viewers to try the product. The creator is speaking from a personal perspective, sharing her personal experience with the product.

# Ad summary This ad demonstrates how to apply contour in a way that lifts the face. The creator uses Haus Labs contour to demonstrate the technique. # Brand positioning Haus Labs is presented as a brand that offers a wide range of contour shades that are true contours, not bronzers. The brand is positioned as innovative and focused on providing products that deliver professional-level results. The ad emphasizes the importance of using the right shade for your skin tone and highlights the brand's commitment to creating products that enhance natural features. # Product The featured product is Haus Labs contour, available in nine shades. The product is designed to sculpt and define the face without adding warmth or orange undertones, unlike bronzers. The contour is intended for anyone who wants to enhance their cheekbones and achieve a lifted look. The ad addresses the common mistake of applying contour too low on the face, which can make the face look droopy. The Haus Labs contour is presented as a solution to this problem, offering a way to achieve a more professional and flattering contour. # Visual style The ad has a polished, commercial aesthetic with a focus on clear visuals and product demonstration. The editing style is a mix of quick cuts and static shots, with smooth transitions. The production quality is high-end, supporting the intended tone of expertise and professionalism. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:05 If you're still applying your contour in the hollow of your cheekbone like this, I hate to break it to you, but you're doing yourself dirty. Text overlay: 00:00–00:18 Contour Hack (Caption box) Visual: 00:00–00:02 Close-up shot of a person with curly blonde hair, a beard, and a black t-shirt. They are applying contour to their cheek with a brown stick. The background is a blurred white. / 00:02–00:03 The person is blending the contour with a brush. / 00:03–00:05 The person is talking to the camera, gesturing with their hands. # Funnel stage Consideration # Pain points Applying contour in the hollow of the cheekbone makes the face look dirty and droopy. "If you're still applying your contour in the hollow of your cheekbone like this, I hate to break it to you, but you're doing yourself dirty." # Value propositions - Haus Labs contour provides a professional-level contour that enhances natural features. - The wide range of shades ensures that everyone can find the perfect match for their skin tone. - The neutral olive undertone of the shade Silhouette provides a natural-looking contour. # Benefits - Gives a more lifted look - Looks like it was done by a professional makeup artist # Features - Haus Labs contour - Available in nine shades - True contours, not bronzers - Neutral olive undertone (shade Silhouette) # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a makeup creator demonstrating a contouring technique. # Storyline - 00:00–00:05 00:00–00:05 The creator introduces the common mistake of applying contour in the hollow of the cheekbone, stating that it makes the face look dirty. This is intended to grab the viewer's attention by addressing a common makeup mistake. - 00:05–00:16 00:05–00:16 The creator explains that applying contour in the traditional way requires concealer to clean it up, suggesting that it's a messy and unnecessary step. This is intended to highlight the problem with the traditional contouring method and set up the solution. - 00:16–00:20 00:16–00:20 The creator wipes off the contour and introduces a new method, emphasizing the importance of finding the right contour shade for your skin tone. This is intended to transition to the solution and introduce the Haus Labs contour. - 00:20–00:30 00:20–00:30 The creator showcases Haus Labs' range of nine contour shades, emphasizing that they are true contours, not bronzers. This is intended to highlight the brand's commitment to providing the right products for contouring. - 00:30–00:37 00:30–00:37 The creator explains the difference between bronzers and contours, stating that bronzers have warm undertones while contours should not. This is intended to educate the viewer on the importance of using the right product for contouring. - 00:37–00:49 00:37–00:49 The creator demonstrates the difference between contour and bronzer on his hand, showing that the Haus Labs contour shades have consistent undertones. This is intended to visually reinforce the difference between contour and bronzer. - 00:49–00:57 00:49–00:57 The creator states that the Haus Labs contour shade range is the best he's ever seen and introduces the shade Silhouette, which has a neutral olive undertone. This is intended to build credibility and introduce the specific product he will be using. - 00:57–01:06 00:57–01:06 The creator explains that instead of applying contour in the traditional way, you should apply it higher up on the face, where you would apply blush. This is intended to introduce the new contouring technique. - 01:06–01:13 01:06–01:13 The creator points out the difference in placement compared to a more traditional placement. This is intended to visually reinforce the new contouring technique. - 01:13–01:26 01:13–01:26 The creator blends out the traditional side of the contour, stating that it makes the face look droopy. Then, he blends out the new side of the contour, stating that it gives a more lifted look. This is intended to visually demonstrate the difference between the two techniques. - 01:26–01:38 01:26–01:38 The creator states that the new contouring technique looks like it was done by a professional makeup artist and encourages the viewer to try it out. This is intended to encourage the viewer to try the new technique and purchase the Haus Labs contour.

# Ad summary A creator reviews Haus Labs foundation, concealer, and lip oil. # Brand positioning Haus Labs is presented as a high-end makeup brand created by Lady Gaga. The brand aims to occupy a space in the consumer's mind as a top-tier, award-winning makeup line with a wide range of shades. The brand aligns with a lifestyle of beauty and self-expression, pushing against the norm of limited shade ranges by offering 51 shades. The brand positioning is both functional, emphasizing coverage and texture, and emotional, leveraging Lady Gaga's celebrity status and the brand's award-winning reputation. # Product The ad features Haus Labs Triclone Skin Tech Foundation, a product that has won over 20 beauty awards and comes in 51 shades. It is described as having great coverage, a unique formula, a wide shade range, and a texture that feels like a serum. The foundation is for anyone looking to even out their skin tone, cover redness and discoloration, and achieve a blurred, flawless look. The ad also features the Haus Labs Triclone Skin Tech Concealer, which is designed to work well with the foundation. Finally, the Haus Labs PhD Hybrid Lip Oil is presented as a favorite formula that enhances the lips. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts and static shots. The production quality is high-end, supporting the intended tone and audience. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:12 I'm sorry, but no brand is gonna beat this coverage, this formula, this shade range, this texture, this feel. I am applying literally with my fingers. Visual: 00:00–00:02 Close-up shot of a person's face in a brightly lit room. The person has fair skin, dark hair pulled back with a clip, and full makeup including eyeshadow and false eyelashes. They are wearing a green ribbed shirt. They are applying a light-colored product to their cheek with their fingers, looking directly at the camera. / 00:02–00:04 Close-up shot of a person's face in a brightly lit room. The person has fair skin, dark hair pulled back with a clip, and full makeup including eyeshadow and false eyelashes. They are wearing a green ribbed shirt. They are no longer applying product, but still has product on their cheek. / 00:04–00:06 Close-up shot of a person's face in a brightly lit room. The person has fair skin, dark hair pulled back with a clip, and full makeup including eyeshadow and false eyelashes. They are wearing a green ribbed shirt. They are applying a light-colored product to their cheek with their fingers, looking directly at the camera. / 00:06–00:08 Close-up shot of a person's face in a brightly lit room. The person has fair skin, dark hair pulled back with a clip, and full makeup including eyeshadow and false eyelashes. They are wearing a green ribbed shirt. They are no longer applying product, but still has product on their cheek. / 00:08–00:12 Close-up shot of a person's face in a brightly lit room. The person has fair skin, dark hair pulled back with a clip, and full makeup including eyeshadow and false eyelashes. They are wearing a green ribbed shirt. They are applying a light-colored product to their cheek with their fingers, looking directly at the camera. # Funnel stage Consideration # Pain points The ad addresses the pain point of uneven skin tone, redness, and discoloration. The creator shows her face, highlighting these issues before applying the product. # Value propositions - Superior to other foundations, even when applied without tools - Professional quality and wide appeal - Coupon code available # Benefits - Evens out skin tone - Covers redness and discoloration - Blurred, flawless look # Features - Coverage - Formula - Shade range - Texture - Feels like a serum - Clean formula # Call to action None used. # Social proof - "Look up other reviews online" – Female 1 (Creator) - "Pros love it, beauty lovers love it" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing and demonstrating the product. # Storyline - 00:00–00:12 00:00–00:12 The creator applies foundation to her face with her fingers, emphasizing the coverage, formula, shade range, texture, and feel of the product. The message is that this foundation is superior to others, even when applied without tools. The perspective is from the creator, who is demonstrating the product's qualities. The tone is enthusiastic and confident. - 00:12–00:16 00:12–00:16 The creator shows her face, highlighting redness, discoloration, and uneven skin tone. The message is to show the skin issues that the product will address. The perspective is from the creator, showing her skin before full application. The tone is matter-of-fact. - 00:16–00:25 00:16–00:25 The creator applies more foundation with her fingers, reiterating the serum-like feel and unmatched quality. The message is to reinforce the product's unique qualities and ease of use. The perspective is from the creator, demonstrating the application. The tone is enthusiastic and confident. - 00:25–00:32 00:25–00:32 The creator encourages viewers to look up other reviews online to validate her claims. The message is to build trust through social proof. The perspective is from the creator, offering an unbiased opinion. The tone is confident and persuasive. - 00:32–00:41 00:32–00:41 The creator reveals the product as Haus Labs, highlighting its 20 beauty awards and 51 shades, and mentioning it's Lady Gaga's brand. The message is to establish credibility and brand recognition. The perspective is from the creator, introducing the product. The tone is excited and informative. - 00:41–00:46 00:41–00:46 The creator shows the product up close, identifying it as Haus Labs Triclone Skin Tech Foundation. The message is to provide a clear visual of the product. The perspective is from the creator, showcasing the product. The tone is informative. - 00:46–00:59 00:46–00:59 The creator uses a brush to apply the foundation, emphasizing its clean formula and popularity among pros and beauty lovers. The message is to highlight the product's professional quality and wide appeal. The perspective is from the creator, demonstrating application. The tone is enthusiastic and persuasive. - 00:59–01:01 00:59–01:01 The creator states that the product "just works" and is the "best of the best". The message is to reinforce the product's effectiveness. The perspective is from the creator, giving a personal endorsement. The tone is confident and enthusiastic. - 01:01–01:07 01:01–01:07 The creator applies concealer and mentions having a coupon code for viewers. The message is to provide an incentive to purchase. The perspective is from the creator, offering a deal. The tone is friendly and helpful. - 01:07–01:16 01:07–01:16 The creator blends the concealer, noting how well it works with the foundation and other formulas. The message is to highlight the product's compatibility and effectiveness. The perspective is from the creator, demonstrating application. The tone is enthusiastic and informative. - 01:16–01:18 01:16–01:18 The creator asks if the viewer can see the difference. The message is to highlight the product's effectiveness. The perspective is from the creator, prompting the viewer to notice the results. The tone is enthusiastic and informative. - 01:18–01:24 01:18–01:24 The creator applies more concealer. The message is to highlight the product's effectiveness. The perspective is from the creator, demonstrating application. The tone is enthusiastic and informative. - 01:24–01:34 01:24–01:34 The creator blends the concealer, noting how well it melts in with the foundation. The message is to highlight the product's compatibility and effectiveness. The perspective is from the creator, demonstrating application. The tone is enthusiastic and informative. - 01:34–01:46 01:34–01:46 The creator uses a powder puff to blend the makeup, praising the research and development team and the blurring effect of the setting powder. The message is to highlight the product's effectiveness. The perspective is from the creator, demonstrating application. The tone is enthusiastic and informative. - 01:46–01:49 01:46–01:49 The creator states that Haus Labs is the best skin ever. The message is to highlight the product's effectiveness. The perspective is from the creator, giving a personal endorsement. The tone is confident and enthusiastic. - 01:49–01:57 01:49–01:57 The creator applies lip oil. The message is to highlight the product's effectiveness. The perspective is from the creator, demonstrating application. The tone is enthusiastic and informative. - 01:57–02:14 01:57–02:14 The creator shows the final look and recommends Haus Labs foundation and lip oil. The message is to highlight the product's effectiveness. The perspective is from the creator, giving a personal endorsement. The tone is confident and enthusiastic.

# Ad summary This ad showcases the Haus Labs contour stick. The ad features a woman getting her makeup done with the product. The ad highlights how easy the product is to use. # Brand positioning Haus Labs is presented as a brand that offers innovative and easy-to-use makeup solutions. The ad emphasizes the simplicity and effectiveness of its contour stick, suggesting the brand aims to occupy a space in the market that values convenience and professional results. The brand aligns with a modern, beauty-conscious lifestyle, pushing against the complexity often associated with makeup application. The brand positioning is both functional, highlighting the ease of use, and emotional, promising a simplified beauty routine. # Product The featured product is the Haus Labs contour stick, designed for easy and precise application. It is presented as the "easiest contour you'll ever use," targeting individuals who seek a simple and effective way to enhance their facial features. The product is applied directly to the face, including the cheekbones, temples, nose, and eyelids, demonstrating its versatility. The ad addresses the purchase barrier of complicated makeup routines by showcasing how quickly and effortlessly the contour stick can be used to achieve a defined look. The contour stick is portrayed as a must-have for anyone looking to streamline their makeup process without sacrificing professional-looking results. # Visual style The ad has a polished, commercial aesthetic with a clean and bright look. The editing style includes quick cuts to showcase the application process. The production quality is high-end, supporting the intended tone of professional beauty. The pacing is consistent, with cuts timed to the background music. # Hooks Text overlay: 00:00–00:03 before contour / 00:00–00:03 after contour Visual: 00:00–00:03: A split-screen shows a close-up of a woman's face. The left side is labeled "before contour" and the right side is labeled "after contour." The woman has long, dark hair with clips holding it back. She has a full face of makeup. The background is a blurred white wall. # Funnel stage Consideration # Pain points The ad addresses the frustration of complicated makeup routines by showcasing how quickly and effortlessly the contour stick can be used. # Value propositions - The contour stick is easy to use. # Benefits - Easiest contour you'll ever use # Features - Easy to use contour stick # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its application. # Storyline - 00:00–00:03 The ad opens with a split-screen showing the model's face before and after contouring. - 00:03–00:11 The ad transitions to a makeup artist applying the Haus Labs contour stick to the model's face. - 00:11–00:14 The ad concludes with a close-up of the model's face, highlighting the final contoured look.

# Ad summary A woman demonstrates the Haus Labs foundation, blush, and lipstick. She highlights the foundation's ability to hydrate and protect skin without emphasizing creases, leaving a natural luminosity that lasts all day. She mentions receiving compliments on her radiant skin and shares the shade she is wearing. # Brand positioning Haus Labs is presented as a high-end makeup brand focused on skincare benefits. The brand aims to occupy a space in the consumer's mind where makeup not only enhances appearance but also nourishes and protects the skin. The brand aligns with a lifestyle that values both beauty and skincare, promoting a radiant and natural look. It pushes against the norm of makeup that emphasizes skin imperfections, instead offering products that provide luminosity and hydration. The brand positioning is both functional, with its skincare-infused ingredients, and emotional, promising radiant and healthy-looking skin. # Product The Haus Labs foundation is presented as a skincare-infused makeup product designed to nourish, hydrate, and protect the skin. It is for individuals who want a foundation that feels like skincare and provides a natural luminosity without emphasizing creases. The foundation is highlighted for its ability to leave a natural luminosity that lasts all day. The ad also features Haus Labs blush and lipstick, presented as complementary products to enhance the overall radiant look. The foundation addresses the purchase barrier of makeup emphasizing skin imperfections by promising a smooth, natural finish. # Visual style The ad has a polished, commercial feel with natural lighting. The editing style is smooth with static shots and minimal transitions. The production quality is high, giving it a professional look. The pacing is consistent throughout the ad, with a focus on showcasing the product and its application. # Hooks Spoken: 00:01–00:03: This is Haus Labs foundation, my new holy grail. Visual: 00:00–00:02: A woman with gray hair, wearing a white robe and flower earrings, holds a bottle of Haus Labs foundation. She has red lipstick on and is smiling slightly. The background is a plain white wall with a hint of a curtain. / 00:02–00:03: The woman holds the foundation bottle next to a makeup brush with a silver handle and black bristles. The background remains the same. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of foundation emphasizing creases and imperfections, which is a common concern for mature skin. # Value propositions - Feels like you're applying skincare (product format) - Skincare-infused makeup (feature + benefit) # Benefits - Doesn't emphasize my creases - Leaves a natural luminosity that lasts all day - Radiant skin # Features - Infused with ingredients to help nourish, hydrate, and protect skin # Call to action None used. # Social proof - I've never had so many compliments on how radiant my skin looks. – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 The ad begins with a woman holding a bottle of Haus Labs foundation, introducing it as her new holy grail. - 00:03–00:11 She emphasizes that it feels like applying skincare and is infused with ingredients to nourish, hydrate, and protect the skin, highlighting the product's dual function. - 00:11–00:17 She expresses her love for how the foundation doesn't emphasize creases and leaves a natural luminosity that lasts all day, addressing a common concern about foundations. - 00:17–00:22 She applies Haus Labs blush and lipstick, showcasing the products as part of her makeup routine. - 00:17–00:23 She shares that she has received many compliments on how radiant her skin looks, providing social proof of the product's effectiveness. - 00:23–00:26 She concludes by stating that she is wearing shade 100 Light Neutral, providing specific product information.

# Ad summary A woman demonstrates the House Labs highlighter in the shade Fire Opal. She applies it to her face and shows how it gives her skin a golden hour glow. # Brand positioning House Labs is presented as a brand that offers highlighters that give the skin a golden hour glow. The brand is positioned as one that is popular and in demand, as the product was sold out multiple times last year. The brand aligns with a lifestyle of wanting to have a summer glow all year round. The brand pushes against the norm of highlighters that accentuate skin texture, as this product is said to glide on and blur the skin. # Product The product featured is a highlighter from House Labs in the shade Fire Opal. It is a gel powder formula that glides on the skin and does not accentuate skin texture. It gives the skin a golden hour glow, like the way that the sun catches your skin on a sunset night during summer. It looks like blush when you're looking straight forward, but when you turn to the side, you get a stunning golden hour glow. It adds instant life to the skin. A tiny bit goes a long way, so it's a great value. # Visual style The ad has a UGC feel. The lighting is natural. The editing style is quick cuts. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: It was sold out this time last year and this is why. Text overlay: ✨golden hour in a single swipe✨ Visual: 00:00–00:02 A woman with long brown hair and fair skin is holding a makeup brush and a white compact. She is applying the makeup to her cheek. The background is a white wall and a white dresser. # Funnel stage Consideration # Pain points Craving their summer glow going into the winter # Value propositions - Golden hour in a single swipe - A tiny bit goes the longest way, so it's such a great value # Benefits - Adds instant life - Never accentuates any skin texture - Blurred skin # Features - Gel powder formula # Call to action Snag it before it sells out again # Social proof - "It went mega viral last year for being known as golden hour in a single swipe" – Female 1 (Customer) - "They could not keep this in stock this time last year. I think it sold out about three times in fall last year because everyone was craving their summer glow going into the winter" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer of the brand, who is sharing her experience with the product. # Storyline - 00:00–00:02 The creator begins by applying the product to her face. - 00:02–00:02 She explains that the product was sold out this time last year, and that she is going to show why. - 00:02–00:07 She says that it is literally the glow that you get during golden hour on a summer day, 24/7. - 00:07–00:11 She reveals that it is actually not a blush, but a highlighter from House Labs in the shade Fire Opal. - 00:11–00:14 She says that it went mega viral last year for being known as golden hour in a single swipe. - 00:14–00:16 She applies more of the product to her face. - 00:16–00:21 She says that it's like golden hour on your face, the way that the sun just catches your skin on a sunset night during summer. - 00:21–00:26 She says that it kind of looks like blush when you're looking straight forward, but then when you turn to the side, you get this stunning golden hour glow. - 00:26–00:28 She shows the side of her face without the product and then the side of her face with the product. - 00:28–00:29 She says that it just adds instant life. - 00:29–00:36 She applies more of the product to her face. - 00:36–00:40 She says that since it's a gel powder formula, it just glides on and it never accentuates any skin texture for her. - 00:40–00:44 She says that there are no filters on this and to look at how blurred the skin looks. - 00:44–00:49 She says that she has had this for like a year and she's still barely made a dent in it because a tiny bit goes the longest way, so it's such a great value. - 00:49–00:57 She says that they could not keep this in stock this time last year and that it sold out about three times in fall last year because everyone was craving their summer glow going into the winter. - 00:57–01:01 She says that it's finally back in stock at the time of posting this, but definitely not for long, and that she's going to link it below for you. - 01:01–01:04 She says to snag it before it sells out again and you're going to see why this is a best seller.

# Ad summary This ad features a woman doing a wear test of Haus Labs foundation and concealer. She applies the products and checks in throughout the day to show how well the makeup is holding up. # Brand positioning Haus Labs is presented as a high-performance makeup brand that delivers amazing results. The brand is positioned as a go-to for all-day wear and photoshoots, implying professional-grade quality. The ad highlights the brand's focus on skin health, with ingredients like arnica to calm and reduce redness. Haus Labs aims to occupy a space in the consumer's mind as a reliable, long-lasting, and skin-friendly option, pushing against the norm of makeup that may irritate or fade quickly. The brand aligns with a lifestyle that values both beauty and skin health, promoting a confident and polished look without compromising skin comfort. The brand positioning is both functional (long-lasting, full coverage) and emotional (confidence, skin health). # Product The ad features Haus Labs Triclone Skin Tech Foundation, described as a go-to foundation for all-day wear. It contains arnica to reduce redness and calm the skin. The foundation has a serum-like feel but provides amazing coverage. The ad also features Haus Labs concealer, which provides full coverage without caking and is super hydrating. The concealer sets itself, eliminating the need for powder on top, which is beneficial for mature skin. The products are for anyone who needs long-lasting, full-coverage makeup that is also good for the skin. The USPs are its long wear, skin-calming properties, and the concealer's self-setting feature. The ad shows the products being used for everyday wear and special occasions like photoshoots. # Visual style The ad has a UGC feel, with a handheld camera and natural lighting. The editing style is simple, with mostly static shots and some jump cuts. The production quality is decent, but not overly polished, which supports the intended tone of a casual, relatable review. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is good, with the cuts and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:01 Haus Labs, I'm talking to you. Visual: 00:00–00:02 Close-up shot of a woman with light skin, brown hair pulled back, and pink makeup, wearing a black fuzzy sweater and a gold necklace. She is in a room with a white shelf filled with beauty products and a rack of clothes in the background. The camera is handheld and shaky, giving a selfie-style POV. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of makeup not lasting all day and settling into pores, lines, and wrinkles, especially for mature skin. "For mature skin can be a disaster." # Value propositions - All-day wear - Go-to for photoshoots - Mature skin friendly # Benefits - Get rid of redness - Help calm the skin - Amazing coverage - No cake - Super hydrating - Don't need powder on top # Features - Arnica - Serum feel - Full coverage - Self-setting concealer # Call to action None used. # Social proof - "The Haus Labs Triclone Skin Tech Foundation, still, years running, is my go-to foundation when I need all-day wear" – Female 1 (Customer) - "MTV, because I know it's going to deliver amazing results" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing and demonstrating the product. # Storyline - 00:00–00:11 00:00–00:11 The woman addresses Haus Labs directly, stating she did an 8-hour wear test and the products did not disappoint. She mentions she would have tested longer, but she is 49 and tired. This sets up the premise of the ad as a personal review and establishes her as a relatable figure. - 00:11–00:37 00:11–00:37 She applies Haus Labs Triclone Skin Tech Foundation, noting it's her go-to for all-day wear. She highlights the inclusion of arnica to reduce redness and calm the skin, emphasizing its serum-like feel and amazing coverage. This showcases the product's benefits and application process. - 00:37–00:49 00:37–00:49 She applies Haus Labs concealer, explaining it provides full coverage without caking, is super hydrating, and sets itself, eliminating the need for powder. This continues to demonstrate the product's features and benefits. - 00:49–00:57 00:49–00:57 She gently presses in the concealer and states she will do an all-day wear test with her finished look. This transitions to the wear test portion of the ad. - 00:57–01:01 00:57–01:01 She shows her face with the foundation and concealer applied, describing it as a healthy, natural, tired and go look. This provides a visual of the initial result. - 01:01–01:06 01:01–01:06 She zooms in on her face, pointing out that the makeup is not settling into pores, lines, texture, or wrinkles. She emphasizes she is 49 and filter-free, reinforcing the product's performance on mature skin. - 01:06–01:09 01:06–01:09 She shows her finished look and invites viewers to come out for the day with her. This transitions to showing the makeup's wear throughout the day. - 01:10–01:18 01:10–01:18 She checks in three hours later, noting the makeup is holding up well, not in the lines, and looking good with no retouches. This demonstrates the product's longevity. - 01:19–01:34 01:19–01:34 She checks in again two hours after dinner, stating her skin is still skinning, with no touching up needed. She highlights that the makeup is not in the pores or texture, and the blush is still intact. This continues to show the product's lasting power. - 01:35–01:45 01:35–01:45 She concludes the test eight hours later, stating the concealer is not creased and the makeup is still on. She admits she is tired but emphasizes that the products held up well. This provides the final verdict on the wear test.

# Ad summary This ad showcases a makeup tutorial using a blush product. The video features a person applying the blush to their face, highlighting the product's color and finish. The ad uses a split-screen effect with a sunset image at the bottom, visually connecting the blush color to a sunset. # Brand positioning The brand is presented as trendy and inspired by natural beauty, specifically sunsets. The brand aligns with a lifestyle of creative self-expression through makeup. The brand positioning is emotional, focusing on the aesthetic appeal and inspiration drawn from nature. # Product The product is a blush, presented in a square, white compact with a mirror. The blush itself is a blend of orange, pink, and gold shades, designed to mimic the colors of a sunset. The product is applied to the cheeks and eyes, demonstrating its versatility. The ad emphasizes the product's ability to create a radiant, colorful look. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the makeup product. The editing style includes quick cuts to highlight the application process. The visual motif is the split-screen effect with the sunset image, which reinforces the product's inspiration. The pacing is moderate, with cuts timed to the music. # Hooks Spoken: 00:00–00:09 [Softly] inspired by your favorite sunset Text overlay: 00:00–00:09 inspired by your favorite sunset Visual: 00:00–00:02 Close-up shot of a person's face with a full makeup look, including blush, eyeshadow, and lip gloss. The person has fair skin, light eyes, and slicked-back hair. They are wearing gold hoop earrings and a black top. The background is a neutral wall. The camera is stationary and focuses on the person's face. At the bottom of the screen, there is a split-screen effect with a sunset image. The person holds up a square, white blush compact. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Inspired by your favorite sunset: Connects the product's color palette to a beautiful, natural phenomenon # Benefits - Creates a radiant, colorful look - Versatile product for cheeks and eyes # Features - Blush compact with a blend of orange, pink, and gold shades # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a makeup user demonstrating the product. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a close-up of a person's face with a full makeup look, including blush, eyeshadow, and lip gloss. The person then holds up a blush compact, showcasing the product. - 00:02–00:05 00:02–00:05 The person applies the blush to their eyelid using their finger, demonstrating the product's color payoff and texture. - 00:05–00:09 00:05–00:09 The person uses a makeup brush to apply the blush to their cheeks, blending it out for a seamless finish. The final look is shown, highlighting the blush's radiant effect.

# Ad summary A woman applies Haus Labs highlighter to her face and raves about the color and how it catches the light. # Brand positioning Haus Labs is presented as a high-quality makeup brand that offers products with unique and eye-catching colors. The brand aims to occupy a space in the consumer's mind as a provider of makeup that enhances natural beauty and provides a radiant, sun-kissed glow. The brand aligns with values of beauty enhancement and self-expression through makeup. The brand positioning is emotional, focusing on the radiant and beautiful look achieved with their products. # Product The featured product is Haus Labs highlighter in Fire Opal. It is a makeup product designed to add a radiant glow to the skin. The highlighter is for anyone who wants to enhance their natural beauty and achieve a sun-kissed look. The product is described as having a unique color that resembles a sunset. It catches the light beautifully and brings everything together, enhancing the overall makeup look. The ad highlights the product's ability to create a radiant and beautiful effect, making it worth trying for those seeking a glowing complexion. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style consists of quick cuts to focus on different application areas. The production quality is high-end, supporting the intended tone of beauty and sophistication. The pacing is consistent, with cuts timed to highlight product actions and voiceover lines. # Hooks Spoken: 00:01–00:05 Female 1: Oh my god. Look at that color. It literally looks like sunset. Text overlay: 00:00–00:03 golden hour sunset highlighter Visual: 00:00–00:03 Close-up shot of a woman with tan skin and dark hair wearing a white off-the-shoulder top. She is applying highlighter to her cheekbone with a makeup brush. The background is a neutral-colored wall with a shelf holding decorative items. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points None used. # Value propositions - The highlighter's color looks like sunset, providing a unique and radiant glow. # Benefits - Catches the light beautifully - Brings everything together # Features - Highlighter # Call to action None used. # Social proof - "I love how this catches the light so beautifully" – Female 1 (Customer) - "Look at how this just brings everything together" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing and demonstrating the product. # Storyline - 00:00–00:03 00:00–00:03 The woman applies highlighter to her cheekbone with a brush. She expresses surprise and admiration for the color. - 00:03–00:05 00:03–00:05 She pauses and looks directly at the camera, stating that the color looks like sunset. - 00:05–00:08 00:05–00:08 She applies the highlighter to the bridge of her nose with a brush, commenting on how beautifully it catches the light. - 00:08–00:11 00:08–00:11 She applies the highlighter to her eyelid with her finger, noting how it brings everything together. - 00:11–00:15 00:11–00:15 She holds up the Haus Labs highlighter in Fire Opal, recommending that viewers thank her later.

# Ad summary This ad features a single product shot of Haus Labs foundation. # Brand positioning Haus Labs is presented as a modern, high-tech beauty brand. The brand is positioned as innovative, as suggested by the product name "Skin Tech Foundation". The brand seems to ignore category norms by focusing on technology and skin health, rather than traditional beauty claims. # Product The product is Haus Labs Triclone Skin Tech Foundation. It is a liquid foundation packaged in a clear glass bottle with a silver cap. The foundation is designed for all-day wear and is formulated with skin-friendly ingredients. The ad highlights the product's innovative technology, suggesting it is more than just a cosmetic product. # Visual style The ad has a clean and minimalist visual style. The production quality is high, with a studio-shot product image. The image treatment includes soft lighting and background removal. The typography is simple and modern. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The entire image showcases the product from the brand's perspective, highlighting its design and features. # Storyline - The ad presents a single product shot of the foundation. The intention is to showcase the product's packaging and design, emphasizing its modern and sleek aesthetic. The audience experiences this from the brand's perspective.

# Ad summary This ad features a single image of a Haus Labs lipstick pencil. The ad is simple and focuses on the product itself. # Brand positioning Haus Labs is presented as a modern and sleek beauty brand. The brand is not explicitly positioned in the ad, but the minimalist aesthetic and focus on a single, high-quality product suggest a brand that values simplicity and sophistication. The brand aims to occupy a space in the consumer's mind as a provider of essential beauty items with a focus on quality and design. The brand aligns with a lifestyle that values efficiency and elegance, pushing against the norm of overwhelming product choices by offering a curated selection. # Product The product featured is a Haus Labs lipstick pencil. It appears to be a slim, retractable pencil with a color-matched barrel and a silver tip. The lipstick itself is a muted pink shade. The product is for anyone who wants a simple and easy-to-use lip color. The ad focuses on the product's design and color, highlighting its sleekness and portability. The ad addresses the purchase barrier of complicated makeup routines by showcasing a single, straightforward product. # Visual style The ad has a minimalist visual style with a focus on product clarity. The production quality is highly polished, with studio-shot lighting and a clean background. The image treatment includes background removal to isolate the product. The typography integration is subtle, with the brand name printed vertically on the barrel. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product from the brand's perspective, emphasizing its design and color. # Storyline - The ad presents a single lipstick pencil against a plain background. The intention is to showcase the product's design and color. The audience experiences this from the brand's perspective, highlighting the product's aesthetic appeal.

# Ad summary A woman demonstrates how to apply House Labs foundation and concealer for full coverage without looking cakey or crusty. # Brand positioning House Labs is presented as a go-to brand for high-coverage makeup that still looks natural. The brand is positioned for consumers who want to look their best for special occasions like parties and photos, but without the heavy, unnatural look of traditional full-coverage products. The ad implies that House Labs products are designed to provide a flawless finish that enhances the wearer's natural features rather than masking them. # Product The ad features House Labs foundation in shade 220 and House Labs concealer. The foundation is described as providing coverage without looking "abracadabra," cakey, or crusty, instead offering a "nice skin finish" that evens out redness and texture. The concealer is described as a full-coverage product ideal for parties and photos, ensuring a guaranteed flawless look for special occasions. The ad emphasizes that both products help achieve a natural yet polished appearance, avoiding the common pitfalls of heavy makeup. # Visual style The ad has a casual, UGC feel with a focus on demonstrating the product application. The lighting is natural, and the camera is handheld, creating a relatable and authentic vibe. The editing is simple with static shots and minimal transitions. The pacing is consistent, reflecting the conversational tone of the video. # Hooks Spoken: 00:00–00:08 We're not doing sheer foundation for the holidays. You're gonna eat, sweat, cocktails, your face is gonna flare up, and then when someone takes a picture, you're gonna look like the crazy aunt. Visual: 00:00–00:08 A close-up shot of a woman with fair skin, light brown hair in a ponytail, and brown eye makeup. She is wearing a black top and speaking directly to the camera. Her face is shiny, and she has some redness around her nose and cheeks. The background is a blurred room with a shelf full of beauty products. # Funnel stage Consideration # Pain points The pain point is the fear of looking unflattering in photos during the holidays due to eating, sweating, and drinking cocktails, which can cause the face to flare up. "You're gonna eat, sweat, cocktails, your face is gonna flare up, and then when someone takes a picture, you're gonna look like the crazy aunt." # Value propositions - Coverage without looking abracadabra - Coverage without the cakey, crusty look - Full coverage for parties and photos # Benefits - Nice skin finish - Getting rid of the redness - Getting rid of the texture - Natural skin - Guaranteed go-to # Features - House Labs foundation - House Labs concealer - Full coverage # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:02 The creator introduces the video by stating that they will not be using sheer foundation for the holidays. - 00:02–00:08 She explains that during the holidays, people eat, sweat, and drink cocktails, which can cause the face to flare up, leading to unflattering photos. - 00:08–00:13 She states that they will find a foundation that provides coverage without making the wearer look like a crazy aunt. - 00:13–00:14 She introduces House Labs foundation as her go-to product. - 00:14–00:21 She demonstrates applying one pump of shade 220 to the back of her hand and pushing it into a brush. - 00:21–00:36 She applies the foundation to her face, explaining that this method provides coverage without a cakey look, resulting in a nice skin finish. - 00:36–00:40 She highlights how the foundation evens out redness and provides a natural skin appearance. - 00:40–00:46 She introduces House Labs concealer as her favorite full-coverage option for going out, parties, and photos, describing it as a guaranteed go-to. - 00:46–00:56 She demonstrates applying the concealer, pressing it in and working her way up to the top of the under-eye area, where there is usually the most texture. - 00:56–01:04 She uses the remaining product on the brush to add additional coverage to the nose, which tends to get red first. - 01:04–01:06 She introduces a setting powder to help the makeup last, but warns against overdoing it. - 01:06–01:11 She demonstrates pressing a small amount of powder into the back of her hand before applying it to her face. - 01:11–01:20 She applies the powder close to the inner corner of the eye to blur the area. - 01:20–01:33 She applies the powder to areas that are extra shiny to lock it in without over-powdering. - 01:33–01:40 She focuses on areas that typically flush through, such as the nose, around the nose, and a little on the cheeks. - 01:40–01:46 She concludes by showing the final look, stating that they are ready to go.

# Ad summary A woman with gray hair in a bun shares her love for Haus Labs foundation and concealer. She applies the foundation with a brush and the concealer under her eyes, noting that the foundation has a hydrating serum-like texture and the concealer is blurring and brightening. # Brand positioning Haus Labs is presented as a makeup brand that understands the needs of mature skin. The brand is positioned as creating makeup that makes the user feel put together without doing too much. The brand is presented as understanding the assignment for mature skin. # Product The ad features Haus Labs foundation and concealer. The foundation is described as having a hydrating, serum-like texture that is exactly what mature skin needs. It is easy to work with and has buildable coverage without caking. The concealer is described as blurring and brightening without settling into fine lines. # Visual style The ad has a polished, commercial aesthetic. The editing style is quick cuts. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: I'm an over 40 baddie and not all makeup is made for our skin. Visual: 00:00–00:02: A woman with gray hair in a bun, gold hoop earrings, a gold necklace, and a cream-colored sweater holds a bottle of Haus Labs foundation and a tube of Haus Labs concealer in front of her face. She is smiling and looking directly at the camera. The background is a bedroom with a bed and a headboard. # Funnel stage Consideration # Pain points Not all makeup is made for mature skin. # Value propositions - Hydrating serum-like texture, exactly what mature skin needs - Buildable coverage without caking, that ages our skin - Long-wearing but super comfortable - Blurring, it's brightening, but it doesn't settle into my fine lines # Benefits - Makes me feel put together without doing too much - Doesn't cake - Super comfortable - Doesn't settle into my fine lines # Features - Hydrating serum-like texture - Buildable coverage - Long-wearing - Blurring - Brightening # Call to action None used. # Social proof - "I have fallen in love with the Haus Labs foundation" – Female 1 (Customer) - "I love that their makeup makes me feel put together without doing too much" – Female 1 (Customer) - "I've put it to the test. It's long-wearing but super comfortable" – Female 1 (Customer) - "I like this concealer because it's blurring, it's brightening, but it doesn't settle into my fine lines" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:03 The creator introduces herself as an over 40 baddie and states that not all makeup is made for their skin. - 00:03–00:07 She shares that she has fallen in love with the Haus Labs foundation. - 00:09–00:13 She states that she loves that their makeup makes her feel put together without doing too much. - 00:13–00:14 She applies the foundation to her face with a brush. - 00:14–00:21 She notes that the foundation has a hydrating serum-like texture, which is exactly what mature skin needs. - 00:21–00:27 She continues applying the foundation and notes that it is super easy to work with and has buildable coverage without caking. - 00:27–00:32 She states that she has put it to the test and it is long-wearing but super comfortable. - 00:32–00:37 She shares that she likes the concealer because it is blurring and brightening but doesn't settle into her fine lines. - 00:37–00:44 She thanks Haus Labs for understanding the assignment for mature skin and states that she is ready for the day.

# Ad summary This ad features a creator reviewing Haus Labs foundation, concealer, and lip oil. She applies the foundation and concealer to her face, blending with her fingers, a brush, and a sponge. She then applies the lip oil to her lips. She recommends the products and encourages viewers to check out other reviews. # Brand positioning Haus Labs is presented as a high-quality makeup brand created by Lady Gaga. The brand is positioned as award-winning, with a wide shade range, and is loved by both professionals and beauty lovers. The brand pushes against the norm of using traditional makeup application tools, showing the creator applying the foundation with her fingers. The brand positioning is both functional (high coverage, clean formula) and emotional (achieving the best skin ever). # Product The ad features three Haus Labs products. The first is the Triclone Skin Tech Foundation, which is described as having great coverage, formula, shade range, texture, and feel. It is available in 51 shades. The creator applies the foundation with her fingers, stating that it feels like a serum. The second product is the Triclone Skin Tech Concealer, which the creator applies under her eyes. The creator states that the concealer works well with the foundation and other formulas. The third product is the PhD Hybrid Lip Oil, which the creator applies to her lips. The products are presented as high-quality and effective, with the creator stating that they are the "top of the top" and "best of the best." # Visual style The ad has a UGC feel, with a slightly shaky handheld camera and natural lighting. The editing style is simple, with mostly static shots and a few quick cuts. The production quality is decent, but not overly polished, which supports the intended tone of a casual, relatable review. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:12 I'm sorry, but no brand is gonna beat this coverage, this formula, this shade range, this texture, this feel. Visual: 00:00–00:07 Close-up shot of a person with fair skin, dark hair, and full makeup applying foundation to their face with their fingers. The background is a plain white wall with a light fixture visible in the upper left corner. The person is wearing a green shirt. The camera is slightly shaky and handheld. / 00:07–00:12 Close-up shot of a person with fair skin, dark hair, and full makeup applying foundation to their face with their fingers. The background is a plain white wall with a light fixture visible in the upper left corner. The person is wearing a green shirt. The camera is slightly shaky and handheld. # Funnel stage Consideration # Pain points The ad addresses the pain point of uneven skin tone, redness, and discoloration, as explicitly shown when the creator points out these issues on her face: "Facts are facts, there's redness, there's discoloration, my skin looks uneven" (00:12–00:16). # Value propositions - The foundation feels like a serum - The concealer works well with the foundation and other formulas # Benefits - Best of the best - Pros love it - Beauty lovers love it - It just works - Best skin ever # Features - Coverage - Formula - Shade range - Texture - Feel - 51 shades - Clean formula # Call to action I have a coupon code if you're interested. # Social proof - "Winning over 20 beauty awards" – Brand - "Pros love it, beauty lovers love it" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing and demonstrating the product. # Storyline - 00:00–00:12 00:00–00:12 The creator applies foundation to her face with her fingers, stating that no brand can beat its coverage, formula, shade range, texture, and feel. This is intended to convey the product's superior quality and ease of use, from the perspective of a satisfied customer. The tone is enthusiastic and confident. - 00:12–00:16 00:12–00:16 The creator points out redness, discoloration, and uneven skin tone on her face. This is intended to highlight the skin issues that the product can address, from the perspective of someone with those issues. The tone is matter-of-fact. - 00:16–00:24 00:16–00:24 The creator applies more foundation to her face with her fingers, stating that it feels like a serum and that nothing in her collection can beat it. This is intended to reinforce the product's quality and ease of use, from the perspective of a satisfied customer. The tone is enthusiastic and confident. - 00:24–00:32 00:24–00:32 The creator encourages viewers to look up other reviews online if they don't believe her results. This is intended to build trust and credibility, from the perspective of a confident reviewer. The tone is confident and persuasive. - 00:32–00:41 00:32–00:41 The creator reveals that the product is Haus Labs foundation, highlighting that it has won over 20 beauty awards, comes in 51 shades, and is Lady Gaga's brand. This is intended to build brand recognition and credibility, from the perspective of the brand advocate. The tone is enthusiastic and informative. - 00:41–00:46 00:41–00:46 The creator holds the foundation bottle up close, identifying it as the Haus Labs Triclone Skin Tech Foundation. This is intended to provide a clear visual of the product, from the perspective of a product demonstrator. The tone is informative. - 00:46–00:52 00:46–00:52 The creator applies the foundation with a brush. This is intended to demonstrate another application method, from the perspective of a product demonstrator. The tone is informative. - 00:52–01:01 00:52–01:01 The creator states that she cannot make the results up, that it is the best of the best, a clean formula, and loved by pros and beauty lovers. This is intended to reinforce the product's quality and effectiveness, from the perspective of a satisfied customer. The tone is enthusiastic and confident. - 01:01–01:07 01:01–01:07 The creator applies concealer under her eyes and mentions that she has a coupon code if viewers are interested. This is intended to introduce another product and incentivize purchase, from the perspective of a product demonstrator. The tone is informative and helpful. - 01:07–01:16 01:07–01:16 The creator blends the concealer with a sponge, stating that it works well with the foundation and other formulas. This is intended to demonstrate the product's effectiveness and versatility, from the perspective of a product demonstrator. The tone is informative and enthusiastic. - 01:16–01:25 01:16–01:25 The creator asks viewers if they see the difference, then applies more concealer to the other side of her face. This is intended to highlight the product's effectiveness, from the perspective of a product demonstrator. The tone is informative. - 01:25–01:42 01:25–01:42 The creator blends the concealer with a sponge, stating that it melts in with the foundation and that the research and development team did a really good job. This is intended to demonstrate the product's effectiveness and quality, from the perspective of a product demonstrator. The tone is informative and enthusiastic. - 01:42–01:46 01:42–01:46 The creator states that you can get a blurred look with their setting powder and that it's phenomenal. This is intended to highlight the product's effectiveness, from the perspective of a product demonstrator. The tone is informative. - 01:46–01:49 01:46–01:49 The creator states that Haus Labs is the best skin ever. This is intended to highlight the product's effectiveness, from the perspective of a product demonstrator. The tone is informative. - 01:49–01:57 01:49–01:57 The creator applies Haus Labs lip oil to her lips, stating that it's her favorite formula. This is intended to introduce another product and highlight its quality, from the perspective of a product demonstrator. The tone is enthusiastic and informative. - 01:57–02:14 01:57–02:14 The creator shows the foundation and lip oil, stating that they are the top of the top and best of the best. She encourages viewers to check out other reviews and not just take her opinion for it. This is intended to reinforce the products' quality and encourage purchase, from the perspective of a satisfied customer. The tone is enthusiastic and confident.

# Ad summary A woman shares her experience with Haus Labs Triclone Skin Tech Foundation. She mentions that she used to hate foundation because she could never find the right shade or one that wouldn't break her out. She says that this foundation has been a game changer for her because it has over 20 skincare ingredients and doesn't irritate her skin. She also mentions that she has a lighter shade for the winter and a summer shade that she can mix if she needs a warmer color. She concludes by saying that if you're still scared of foundation, don't be, because this foundation is the answer to all your problems. # Brand positioning Haus Labs is presented as a brand that understands the common frustrations people have with foundation, such as finding the right shade and avoiding breakouts. The brand positions itself as a solution by offering a foundation that not only provides coverage but also contains skincare ingredients, making it gentle and beneficial for the skin. This approach suggests that Haus Labs aims to occupy a space in the market where makeup and skincare intersect, appealing to consumers who prioritize both beauty and skin health. The brand aligns with a lifestyle that values convenience and efficacy, pushing against the norm of foundations that can be irritating or difficult to match. # Product The Haus Labs Triclone Skin Tech Foundation is presented as a solution for people who have struggled with foundation in the past. It is designed for those who have difficulty finding the right shade or experience breakouts from traditional foundations. The foundation contains over 20 skincare ingredients, making it gentle and beneficial for the skin. A key selling point is that it doesn't irritate the skin and feels like wearing skincare. The ad addresses the purchase barrier of shade matching by highlighting the availability of different shades for different seasons and the option to mix shades for a customized color. The ad conveys that this foundation is worth trying because it solves common foundation problems while also providing skincare benefits. # Visual style The ad has a UGC feel, with a handheld camera and natural lighting. The editing style is simple, with quick cuts between shots of the woman speaking and applying foundation. The production quality is polished, but not overly so, which supports the intended tone of a casual friend sharing her experience. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:08 If you hate it foundation as much as I used to hate it, just because I could never find the right shade, I could never find one that wouldn't break me out, Visual: 00:00–00:01 Close-up shot of a woman's face as she applies foundation with a brush. The background is a blurred white wall. The woman is fair-skinned with light brown hair pulled back. She is wearing a white t-shirt and has a neutral expression. The camera is handheld and slightly shaky. / 00:01–00:08 Close-up shot of the same woman's face as she speaks to the camera. The background is a blurred white wall. The woman is fair-skinned with light brown hair pulled back. She is wearing a white t-shirt and has a smiling expression. The camera is handheld and slightly shaky. # Funnel stage Consideration # Pain points The ad addresses the pain point of struggling to find the right foundation shade and avoiding breakouts. The speaker says, "If you hate it foundation as much as I used to hate it, just because I could never find the right shade, I could never find one that wouldn't break me out," # Value propositions - Over 20 ingredients that are skincare ingredients: Provides benefits beyond just coverage - Doesn't get all cakey: Addresses common concerns about foundation - Doesn't irritate my skin: Addresses common concerns about foundation - It's like wearing skincare: Emphasizes the product's benefits beyond just coverage - I can wear it all day long and my skin just absolutely loves it: Emphasizes the product's benefits beyond just coverage - I forget I have foundation on: Reinforces the product's lightweight feel and natural look # Benefits - Doesn't get all cakey - Doesn't irritate my skin - It's like wearing skincare - I can wear it all day long and my skin just absolutely loves it - I forget I have foundation on # Features - Over 20 ingredients that are skincare ingredients # Call to action None used. # Social proof - "Let me tell you, this has been a game changer" – Female 1 (Customer) - "And with Haus Labs Triclone foundation, that all changed" – Female 1 (Customer) - "Honestly, I forget I have foundation on" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:08 00:00–00:08 The creator begins by stating that if you hate foundation as much as she used to, it's because you can never find the right shade or one that won't break you out. This is intended to be relatable and draw in viewers who have had similar experiences with foundation. The perspective is from the creator, sharing her personal struggles with foundation. - 00:08–00:11 00:08–00:11 The creator introduces the Haus Labs Triclone Foundation as the solution to her foundation problems. This is a turning point in the narrative, shifting from problem to solution. The perspective is from the creator, sharing her personal experience with the product. - 00:11–00:15 00:11–00:15 The creator states that the foundation has been a game changer for her. This reinforces the product's effectiveness and builds excitement. The perspective is from the creator, sharing her positive experience with the product. - 00:15–00:21 00:15–00:21 The creator shares that she was most scared of not getting the right shade and looking like an amateur. This addresses a common fear associated with foundation. The perspective is from the creator, sharing her personal concerns about using foundation. - 00:21–00:27 00:21–00:27 The creator explains that she didn't know where to start with foundation, especially after having her makeup done by professionals her whole life. This is intended to be relatable to viewers who feel intimidated by makeup. The perspective is from the creator, sharing her personal experience with makeup. - 00:27–00:31 00:27–00:31 The creator states that the Haus Labs Triclone Foundation changed everything for her. This reinforces the product's effectiveness and builds excitement. The perspective is from the creator, sharing her positive experience with the product. - 00:31–00:35 00:31–00:35 The creator highlights that the foundation has over 20 skincare ingredients. This emphasizes the product's benefits beyond just coverage. The perspective is from the creator, sharing the product's features. - 00:35–00:41 00:35–00:41 The creator mentions that she recently got a lighter shade for the winter since her skin is a little lighter during these months. This demonstrates the product's versatility and adaptability. The perspective is from the creator, sharing her personal experience with the product. - 00:41–00:47 00:41–00:47 The creator states that the lighter shade is perfect and that she still has her summer shade, which she can mix if she needs a warmer color. This reinforces the product's versatility and adaptability. The perspective is from the creator, sharing her personal experience with the product. - 00:47–00:53 00:47–00:53 The creator explains that the foundation doesn't get cakey and doesn't irritate her skin. This addresses common concerns about foundation. The perspective is from the creator, sharing her positive experience with the product. - 00:53–00:58 00:53–00:58 The creator states that it's like wearing skincare and that she can wear it all day long and her skin just absolutely loves it. This emphasizes the product's benefits beyond just coverage. The perspective is from the creator, sharing her positive experience with the product. - 00:58–01:02 00:58–01:02 The creator shares that she forgets she has foundation on. This reinforces the product's lightweight feel and natural look. The perspective is from the creator, sharing her positive experience with the product. - 01:02–01:10 01:02–01:10 The creator concludes by saying that if you're still scared, don't be, because this Haus Labs Triclone Foundation is the answer to all your problems. This is a call to action, encouraging viewers to try the product. The perspective is from the creator, sharing her recommendation.

# Ad summary The ad features a creator reviewing the House Labs Fire Opal highlighter. She applies the product to her face and shows the difference between the side of her face with and without the product. She highlights the product's ability to add instant life to the face with just one swipe, and that it does not accentuate skin texture. She also mentions that the product sold out multiple times last fall, and encourages viewers to snag it before it sells out again. # Brand positioning House Labs is presented as a brand that offers high-quality makeup products that are popular and in high demand. The brand aims to occupy a space in the consumer's mind as a provider of products that enhance natural beauty and provide a radiant glow. The brand aligns with a lifestyle that values effortless beauty and a sun-kissed look. The brand pushes against the norm of using filters by emphasizing the natural blurring effect of its product. The brand positioning is both functional (providing a blurring effect and easy application) and emotional (enhancing beauty and providing a summer glow). # Product The featured product is the Fire Opal highlighter from House Labs. It is described as a highlighter that provides the glow of golden hour on a summer day, 24/7. It went mega viral last year for being known as golden hour in a single swipe. The product is a gel powder formula that glides on and never accentuates any skin texture. It adds instant life to the face with just one swipe. The product is for anyone who wants to achieve a stunning golden hour glow and a blurred skin effect. The product comes in a square, white compact with a mirror. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts and static shots. The production quality is high-end, which supports the intended tone of expertise and quality. The pacing is consistent throughout the ad, with a moderate BPM. The cuts and product actions are timed to the voiceover lines. # Hooks Spoken: Female 1: It was sold out this time last year and this is why. Text overlay: ✨golden hour in a single swipe✨ Visual: 00:00–00:02: A close-up shot of a fair-skinned young woman with long brown hair, a nose piercing, and silver hoop earrings applying highlighter to her cheek with a brush. She is holding a white compact with a coral-colored highlighter in her left hand. The background is a blurred white wall with a white dresser. # Funnel stage Consideration # Pain points The ad implies the pain point of wanting a summer glow during the fall and winter months. "Everyone was craving their summer glow going into the winter." # Value propositions - Golden hour in a single swipe - Great value (the tiniest bit goes the longest way) # Benefits - Adds instant life - Most beautiful blended highlight - Never accentuates any skin texture - Blurred skin # Features - Gel powder formula # Call to action Snag it before it sells out again # Social proof - "It went mega viral last year for being known as golden hour in a single swipe" – Female 1 (Creator) - "They could not keep this in stock this time last year. I think it sold out about three times in fall last year because everyone was craving their summer glow going into the winter" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:02 The creator applies the highlighter to her cheek with a brush. - 00:00–00:02 She states that the product was sold out this time last year and explains why. - 00:02–00:07 She says that it is literally the glow that you get during golden hour on a summer day, 24/7. - 00:07–00:11 She states that it is actually not a blush, but a highlighter from House Labs in the shade Fire Opal. - 00:11–00:14 She mentions that it went mega viral last year for being known as golden hour in a single swipe. - 00:14–00:16 She applies the highlighter to her cheek with a brush. - 00:15–00:20 She says that it is like golden hour on your face, the way that the sun just catches your skin on a sunset night during summer. - 00:20–00:26 She states that it kind of looks like blush when you're looking straight forward, but then when you turn to the side, you get this stunning golden hour glow. - 00:26–00:28 She shows the side of her face without the product and then the side of her face with the product. - 00:28–00:29 She says that it just adds instant life. - 00:29–00:36 She applies the highlighter to her cheek with a brush. - 00:30–00:36 She states that literally one swipe is all that you need to get the most beautiful blended highlight. - 00:36–00:40 She says that since it's a gel powder formula, it just glides on and it never accentuates any skin texture for her. - 00:40–00:44 She states that there are no filters on this and highlights how blurred the skin looks. - 00:44–00:49 She shows the product and states that she has had it for like a year and has still barely made a dent in it, so it goes the longest way and is a great value. - 00:49–00:57 She says that they could not keep this in stock this time last year, and that it sold out about three times in fall last year because everyone was craving their summer glow going into the winter. - 00:57–01:00 She states that it is finally back in stock at the time of posting this, but definitely not for long. - 01:00–01:04 She says that she is going to link it below for the viewer to snag it before it sells out again, and that they are going to see why this is a best seller.

# Ad summary A woman with gray hair demonstrates the Haus Labs foundation and concealer. She highlights the hydrating, serum-like texture of the foundation, its buildable coverage, and its long-wearing comfort. She also praises the concealer for its blurring and brightening effects without settling into fine lines. She recommends the products for mature skin. # Brand positioning Haus Labs is presented as a makeup brand that understands the needs of mature skin. The brand is positioned as creating makeup that makes the user feel put together without doing too much. The brand is functional, focusing on performance and catering to the specific needs of aging skin. # Product The ad features Haus Labs foundation and concealer. The foundation is described as having a hydrating, serum-like texture that is ideal for mature skin. It offers buildable coverage without caking and is long-wearing and comfortable. The concealer is praised for its blurring and brightening effects without settling into fine lines. # Visual style The ad has a polished, commercial feel with natural lighting. The editing style is smooth with static shots and occasional zooms to highlight product application. The pacing is consistent, creating a relaxed and informative tone. The audio-visual sync is well-coordinated, with product actions timed to voiceover lines. # Hooks Spoken: 00:00–00:03: I'm an over 40 Betty and not all makeup is made for our skin. Visual: 00:00–00:02: A woman with gray hair in a high bun, wearing a cream-colored top and gold jewelry, holds a Haus Labs foundation and concealer in her hands. She is smiling and looking directly at the camera. The background shows a bedroom with a bed and neutral-toned decor. The camera is stationary and close-up, focusing on her face and the products. # Funnel stage Consideration # Pain points Not all makeup is made for mature skin. # Value propositions - Hydrating, serum-like texture: Exactly what mature skin needs - Buildable coverage without caking: Ages our skin well - Long-wearing but super comfortable # Benefits - Makes me feel put together without doing too much - Doesn't cake - Super comfortable - Doesn't settle into my fine lines # Features - Hydrating, serum-like texture - Buildable coverage - Long-wearing - Blurring - Brightening # Call to action None used. # Social proof - I have fallen in love with the Haus Labs foundation – Female 1 (Customer) - They literally just get me – Female 1 (Customer) - I love that their makeup makes me feel put together without doing too much – Female 1 (Customer) - I've put it to the test. It's long wearing but super comfortable – Female 1 (Customer) - I like this concealer because it's blurring, it's brightening, but it doesn't settle into my fine lines – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 The creator introduces herself and states that not all makeup is made for her skin. - 00:03–00:08 She expresses her love for Haus Labs foundation, stating that they "literally just get me." - 00:09–00:13 She highlights that the makeup makes her feel put together without doing too much. - 00:13–00:21 She applies the foundation to her face with a brush, noting its hydrating, serum-like texture, which is exactly what mature skin needs. - 00:21–00:27 She continues applying the foundation, emphasizing that it is easy to work with, has buildable coverage without caking, and ages well on the skin. - 00:27–00:31 She states that she has put the foundation to the test and found it to be long-wearing and super comfortable. - 00:31–00:37 She shows the concealer and states that it is blurring and brightening without settling into fine lines, and applies it under her eyes. - 00:37–00:44 She thanks Haus Labs for understanding the assignment for mature skin and states that she is ready for the day.

# Ad summary A woman applies House Labs foundation and other makeup products, then shows how the makeup looks throughout the day. # Brand positioning House Labs is presented as a high-quality makeup brand that offers a range of products for creating a natural, everyday look. The brand aligns with a lifestyle of daily beauty routines and self-care. The ad focuses on the functional aspects of the products, such as evening out skin tone and providing long-lasting wear, while also emphasizing the emotional benefit of feeling confident and put-together throughout the day. The brand seems to ignore the trend of heavy makeup and instead focuses on a more natural look. # Product The House Labs foundation is a makeup product designed to even out skin tone and reduce redness while maintaining a natural look. It is applied using a pump applicator and blended with a brush. The foundation is for anyone who wants to achieve a natural makeup look that lasts all day. The ad highlights the foundation's ability to hold up throughout a busy day, from running errands to dinner with friends, without losing its quality or appearance. The foundation is presented as a solution to the problem of makeup fading or wearing off during the day, offering a long-lasting and reliable option for daily wear. # Visual style The ad has a natural and authentic aesthetic, resembling user-generated content. The editing style includes quick cuts to show the passage of time and different locations. The production quality is simple, with natural lighting and minimal effects, which supports the intended tone of authenticity and relatability. The pacing is moderate, with cuts timed to coincide with changes in location and activity. # Hooks Spoken: Okay, we're going to do 10-hour day with House Labs foundation. Visual: 00:00–00:03 A woman with long brown hair and fair skin holds a bottle of House Labs foundation in her right hand. She is wearing a beige zip-up jacket and has no visible makeup on her face. The background is a plain white wall with a framed picture. The camera is selfie-style, and the woman is looking directly at the camera while talking. # Funnel stage Consideration # Pain points The ad addresses the frustration of makeup fading or wearing off during the day. The creator shows how the House Labs foundation holds up throughout a busy day, from running errands to dinner with friends, without losing its quality or appearance. "So let's see how this actually holds up all day long." # Value propositions - Achieve a natural makeup look that lasts all day - Reliable option for daily wear # Benefits - Looks so incredibly natural - Holds up all day long # Features - Evens out skin tone - Gets rid of all the redness # Call to action None used. # Social proof - "I love this foundation because it looks so incredibly natural" – Female 1 (Customer) - "Each of these things I use on the daily. They're so good." – Female 1 (Customer) - "I look tired but my foundation looks amazing!" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is testing and reviewing the product. # Storyline - 00:00–00:09 The video begins with the creator holding a bottle of House Labs foundation and announcing that she will be wearing it for a 10-hour day. - 00:09–00:17 She applies the foundation to her face, noting that it looks incredibly natural, evens out her skin tone, and gets rid of redness. - 00:17–00:26 She continues to apply other House Labs products to complete her makeup look, stating that she uses these products daily. - 00:26–00:29 The creator shows her final makeup look and then transitions to showing how the makeup holds up throughout the day. - 00:29–00:34 She shows herself running errands at Target and the grocery store, emphasizing that she has had a busy day. - 00:34–00:41 The video concludes with the creator showing her makeup look after dinner with friends, noting that it still looks amazing despite her feeling tired.

# Ad summary The ad features a woman showcasing the 12-hour wear of Haus Labs foundation. She applies the foundation at 8:00 AM and shows how it looks throughout her day, including running errands, having coffee, relaxing with a book, and ending the day at 8:00 PM. She emphasizes that the foundation still looks good without any touch-ups or filters. # Brand positioning Haus Labs is presented as a brand that offers high-performance, long-lasting makeup. The brand aims to occupy a space in the consumer's mind as a reliable choice for all-day wear, providing a flawless look without the need for touch-ups. The brand aligns with a lifestyle that values convenience and confidence, ensuring that the user looks radiant and fresh from morning to night. The brand positioning is both functional (long-lasting, doesn't settle into fine lines) and emotional (provides confidence, makes skin look radiant). # Product The featured product is Haus Labs foundation, designed for individuals who want a long-lasting, flawless complexion throughout the day. The foundation is described as having a 12+ hour wear, ensuring it looks good from morning to night. It is a flexible foundation that doesn't settle into fine lines and wrinkles, keeping the skin looking radiant and fresh. The foundation is for anyone who wants to maintain a fabulous look without needing touch-ups or filters. The ad highlights the foundation's ability to provide a consistent, radiant appearance throughout a busy day, addressing the purchase barrier of makeup fading or settling into fine lines. # Visual style The ad has a polished UGC feel, with natural lighting and smooth transitions. The production quality is high, giving it a commercial-like appearance. The pacing is consistent, with static shots and occasional quick cuts to show the product application and different times of the day. The audio-visual sync is well-coordinated, with text overlays timed to emphasize key points in the voiceover. # Hooks Spoken: 00:00–00:02 Twelve hours later, and it still looks like this. Text overlay: 00:00–00:03 12 HOUR WEAR TEST! Visual: 00:00–00:03 Close-up shot of a woman with fair skin, dark hair pulled back, wearing gold hoop earrings and a black top. She is smiling slightly. Text overlay: "12 HOUR WEAR TEST!" # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the need for frequent makeup touch-ups throughout the day to maintain a flawless look. This is signaled by the ad's focus on a "12 HOUR WEAR TEST!" and the promise of makeup that "still looks like this" after many hours. # Value propositions - 12+ hour wear: Ensures a flawless look throughout the day without needing touch-ups. - Flexible foundation that doesn't settle into fine lines and wrinkles: Maintains a youthful, radiant appearance. # Benefits - Looks flawless from morning to night - Keeps skin looking radiant and fresh - No touch-ups needed # Features - 12+ hour wear - Flexible foundation - Doesn't settle into fine lines and wrinkles # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer reviewing and demonstrating the product's performance throughout her day. # Storyline - 00:00–00:02 The ad begins with the woman showing her face and stating that it's 12 hours later and her makeup still looks good. - 00:02–00:06 She introduces Haus Labs foundation and says she will show how well it performs throughout the day. This is from the brand's perspective, setting up a product demo. - 00:06–00:14 She applies the foundation at 8:00 AM, demonstrating its initial application. This is from the customer's perspective, showing the product in use. - 00:06–00:11 She states that the foundation has a 12+ hour wear and looks flawless from morning to night, emphasizing its long-lasting benefit. This is from the brand's perspective, highlighting a key feature. - 00:11–00:17 She mentions that it's a flexible foundation that doesn't settle into fine lines and wrinkles, keeping her skin looking radiant and fresh. This is from the customer's perspective, focusing on the product's benefits for mature skin. - 00:17–00:18 She says, "Now, let's go on about my day," transitioning to showing her daily activities. This is from the customer's perspective, setting up a day-in-the-life demonstration. - 00:18–00:22 She is shown driving and mentions that after a few hours of running errands, she took a break for coffee. This is from the customer's perspective, showing the product's wear during daily activities. - 00:22–00:27 She states that her skin is glowing and her makeup is still looking fabulous at 12:30 PM. This is from the customer's perspective, highlighting the product's performance mid-day. - 00:27–00:32 She is shown relaxing with a book and mentions that her skin still looks good at 5:15 PM, even without any touch-ups. This is from the customer's perspective, emphasizing the product's long-lasting effect. - 00:32–00:38 She states that her day is coming to an end and wants viewers to see how good the foundation lasted throughout her 12-hour day. This is from the customer's perspective, setting up the final reveal. - 00:38–00:45 She concludes by saying it still looks so good, with no touch-ups, no filters, and that she never has to worry about what her makeup looks like at the end of the day. This is from the customer's perspective, reinforcing the product's benefits and reliability.

# Ad summary The ad features a woman promoting Haus Labs foundation. She highlights its hydrating properties, radiant finish, and suitability for mature skin, emphasizing its wide shade range and ability to avoid a matte or cakey look. # Brand positioning Haus Labs is presented as a brand that offers high-performance, skin-like foundation suitable for a wide range of skin tones. The brand is positioned as a solution for those seeking a radiant, hydrated finish, particularly beneficial for mature skin. It pushes against the norm of matte or cakey foundations, offering a product that enhances natural beauty and provides a youthful glow. The brand aligns with values of inclusivity, offering a wide range of shades, and promotes a lifestyle of confidence and self-care through makeup. # Product The featured product is Haus Labs foundation, specifically shade 160. It is described as a "holy grail" product for achieving a radiant, skin-like finish. The foundation is designed to keep skin looking hydrated, even in dry winter months. It is particularly recommended for individuals over 40 who struggle with foundation looking too matte or cakey. The product boasts an extensive shade range, with 51 colors available, ensuring a match for various skin tones. The ad emphasizes that the foundation provides a natural, glowing look without settling into fine lines or appearing heavy. # Visual style The ad has a polished, commercial feel with a focus on clear visuals and direct communication. The editing style is simple with static shots and smooth transitions. The production quality is high, with good lighting and clear focus on the product and the speaker. The pacing is consistent, with a moderate tempo that allows the speaker to convey information clearly. The audio-visual sync is well-maintained, with the visuals supporting the spoken content. # Hooks Spoken: Even in the dry winter months, my skin looks hydrated when I wear the Haus Labs foundation. Text overlay: Holy grail / Skin-like foundation Visual: 00:00–00:02: Close-up shot of a woman's face. She has fair skin, light brown curly hair, and is wearing a black top. She is pointing to her cheek with her right index finger. The background is a plain, light gray wall. / 00:02–00:05: The woman holds up a frosted glass bottle with a silver cap. The bottle contains a light beige liquid. She is smiling and looking directly at the camera. # Funnel stage Consideration # Pain points The ad addresses the frustration of foundation looking too matte or cakey, particularly for mature skin. "If you're over 40 like me and sometimes struggle with your foundation looking too matte, too cakey..." # Value propositions - Hydrating formula for dry winter months - Radiant, skin-like finish for a natural glow - Wide shade range ensures a perfect match for various skin tones - Suitable for mature skin, avoiding a matte or cakey look # Benefits - Skin looks hydrated even in dry winter months - Radiant, skin-like finish - Avoids looking too matte or cakey # Features - Hydrating formula - Wide shade range (51 colors) # Call to action Definitely try this foundation out today. # Social proof - "This is my holy grail if I'm looking for a radiant skin-like finish" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:05 The woman points to her cheek and states that even in the dry winter months, her skin looks hydrated when she wears Haus Labs foundation. - 00:05–00:08 She holds up the bottle of Haus Labs foundation and mentions she is wearing shade 160. - 00:08–00:10 She applies the foundation to the back of her hand to show the color and texture. - 00:10–00:13 She states that the foundation is her "holy grail" for achieving a radiant, skin-like finish. - 00:13–00:21 She addresses viewers over 40 who struggle with foundation looking too matte or cakey, recommending they try Haus Labs foundation. - 00:21–00:25 She emphasizes the wide shade range, noting there are 51 colors available. - 00:25–00:27 She encourages viewers to try the foundation.