How Gym Glamour Advertises on Meta

# Ad summary This ad promotes Gym Glamour's Push Up 2.0 leggings, highlighting their shaping and lifting features. The ad showcases different colors and styles of the leggings, emphasizing their ability to enhance the wearer's figure and provide comfort. # Brand positioning Gym Glamour is presented as a brand that focuses on enhancing women's figures through innovative activewear. The brand emphasizes the shaping and lifting qualities of its leggings, positioning itself as a provider of confidence-boosting apparel. Gym Glamour aligns with a lifestyle that values fitness and body positivity, pushing against the norm of uncomfortable shapewear by offering comfortable and flattering designs. The brand positioning is both functional, highlighting the performance and shaping aspects, and emotional, aiming to empower women to feel confident in their bodies. # Product The featured product is Gym Glamour's Push Up 2.0 leggings, designed to shape and lift the wearer's figure. These leggings are available in two variants: classic and deep modeling. They feature a special push-up technology that accentuates curves and enhances the silhouette. The leggings include inserts above, on the sides, and between the buttocks for added shaping. They also have a compressing waistband that supports the stomach without being restrictive. The deep version includes an additional shirring insert on the waistband for an even greater push-up effect and a slimming effect on the waist. The ad emphasizes that these leggings make the silhouette look better than any other leggings. # Visual style The ad has a polished, commercial aesthetic with bright lighting and smooth transitions. The production quality is high-end, with clear visuals and professional editing. The pacing is quick, with cuts timed to the music and voiceover lines. The ad uses a variety of shots, including close-ups, medium shots, and wide shots, to showcase the product from different angles. # Hooks Spoken: Doda już się nosi! / A ty masz swoją parę? Visual: 00:00–00:01: A woman with long blonde hair, fair skin, wearing a cream-colored sports bra, leggings, and a cropped jacket, stands in a brightly lit studio with a white background. To her left is a cream-colored exercise bike and a tennis racket with tennis balls. She is smiling and adjusting her jacket. / 00:01–00:02: A woman with long blonde hair, fair skin, wearing a cream-colored sports bra and leggings, stands on a treadmill in a studio with a bright pink background. She is looking over her shoulder at the camera. # Funnel stage Consideration # Pain points The ad implies that women may feel insecure about their figure and want to enhance their curves. The ad addresses this pain point by offering leggings that provide shaping and lifting effects. # Value propositions - The leggings make the silhouette look better than any other leggings. - The leggings provide a comfortable and flattering fit. # Benefits - Accentuates curves - Enhances the silhouette - Supports the stomach without being restrictive - Slimming effect on the waist # Features - Push Up 2.0 technology - Classic and deep modeling variants - Inserts above, on the sides, and between the buttocks - Compressing waistband - Shirring insert on the waistband (deep version) # Call to action Wejdź na gymglamour.com i wybierz swoją parę # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the features and benefits of their product. # Storyline - 00:00–00:01 A woman in a cream-colored workout outfit poses and walks around a workout area. - 00:01–00:02 A woman in a cream-colored workout outfit poses on a treadmill in front of a pink background. - 00:02–00:04 A woman in a purple workout outfit poses on a treadmill in front of a black background. - 00:04–00:06 A woman in a tan workout outfit poses in front of a mirror. - 00:06–00:11 A split screen shows the back of a woman in a cream-colored workout outfit. - 00:11–00:17 An animated diagram shows the push-up technology of the leggings. - 00:17–00:20 A woman holds up a pair of purple leggings to show the design. - 00:20–00:23 A woman pulls on the waistband of a pair of brown leggings to show the compression. - 00:23–00:24 A woman in a gray workout outfit poses. - 00:24–00:29 A woman pulls on the back of a pair of blue leggings to show the shirring. - 00:29–00:32 A woman in a purple workout outfit poses in a gym. - 00:32–00:33 A woman in a gray workout outfit poses and speaks to the camera. - 00:33–00:36 A screen shows the Gym Glamour website with different colors and styles of leggings.

# Ad summary This ad showcases Gym Glamour's Deep Push Up 2.0 leggings, highlighting their butt-lifting and waist-slimming features. The ad emphasizes the leggings' comfortable, compressive material and flattering design. # Brand positioning Gym Glamour is presented as a brand focused on enhancing women's figures through innovative activewear. The brand emphasizes both style and functionality, offering products that are comfortable for workouts while also providing a flattering silhouette. Gym Glamour aims to empower women by providing them with clothing that makes them feel confident and supported during physical activity. The brand positions itself as a provider of high-quality, figure-enhancing activewear that stands out from basic athletic apparel. # Product The featured product is Gym Glamour's Deep Push Up 2.0 leggings, designed to lift and shape the buttocks while slimming the waist. These leggings feature special inserts that lift and model the buttocks, along with a waist cut that slims the waistline, creating a perfect silhouette. The material is compressive yet allows for a full range of motion, ensuring comfort during workouts. The leggings are designed to stay in place without constricting or sliding down, providing an ideal fit. The ad highlights the 'pockets' in the butt area, which contribute to the extreme push-up effect. # Visual style The ad has a clean and polished aesthetic, with bright lighting and a focus on showcasing the product's features. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality is high, giving the ad a professional commercial feel. The visual motifs include close-ups of the leggings and the wearer's figure, emphasizing the product's shaping and lifting effects. The pacing is consistent throughout the ad, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:02 Znasz te leginsy, znasz ich fenomen, wiec na co czekasz? Text overlay: 00:00–00:02 Znasz te leginsy, znasz ich fenomen, wiec na co czekasz? Visual: 00:00–00:02 Close-up shot of a woman's buttocks in blue leggings. She is pulling the leggings up at the waist. The background is a blurred beige with a blue exercise machine. The lighting is bright and even. The camera is stationary. # Funnel stage Consideration # Pain points The ad addresses the frustration of ill-fitting leggings that either constrict movement or slide down during physical activity. The ad states: 'Nie uciska, nie zsuwa sie, po prostu idealnie dopasowywuje' (Doesn't squeeze, doesn't slide down, simply fits perfectly). # Value propositions - The Deep Push Up 2.0 leggings provide a perfect silhouette by lifting and modeling the buttocks while slimming the waist. - The compressive material offers support without restricting movement, ensuring comfort during workouts. - The leggings stay in place without squeezing or sliding down, providing an ideal fit for all-day wear. # Benefits - Perfect silhouette - Ideal fit - Extreme push-up effect # Features - Special inserts that lift and model the buttocks - Waist cut that slims the waistline - Compressive material - Material that does not restrict movement - Leggings that don't squeeze or slide down - Pockets in the butt area # Call to action None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's features and benefits through narration and visuals. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a woman wearing blue leggings, highlighting the shape of her buttocks. The narrator asks if the viewer knows these leggings and their phenomenon, then asks what they are waiting for. This moment is intended to grab attention by showcasing the product's visual impact and creating a sense of intrigue. - 00:02–00:05 00:02–00:05 A woman is shown looking at her phone with a surprised expression. The ad transitions to a close-up of a woman wearing light-colored leggings, with a cursor pointing at her buttocks. Text overlay identifies the product as 'Model Deep Push up 2.0 od Gym Glamour.' This moment introduces the specific product being advertised and emphasizes its brand association. - 00:05–00:07 00:05–00:07 A woman in a gym setting poses in the light-colored leggings and matching top. The narrator states that these are leggings that you must have. This moment reinforces the product's desirability and positions it as an essential item. - 00:07–00:12 00:07–00:12 An animated diagram illustrates how the leggings' special inserts lift and model the buttocks, while the waist cut slims the waistline. This moment provides a visual explanation of the product's key features and benefits. - 00:12–00:14 00:12–00:14 A woman in blue leggings and a matching top is shown exercising with a kettlebell. The narrator states that the leggings give you a perfect silhouette. This moment demonstrates the product in action and highlights its ability to enhance the wearer's figure. - 00:14–00:17 00:14–00:17 A close-up shows a hand touching the light-colored leggings, followed by a woman doing squats. The narrator states that the material is compressive but does not restrict movement. This moment emphasizes the product's comfort and functionality. - 00:17–00:20 00:17–00:20 A woman adjusts black leggings, followed by a close-up of a woman in brown leggings. The narrator states that the leggings don't squeeze or slide down, but simply fit perfectly. This moment addresses potential concerns about fit and comfort. - 00:20–00:23 00:20–00:23 A woman holds up purple leggings, highlighting the 'pockets' in the butt area. The narrator asks if the viewer sees these pockets. This moment draws attention to a specific design feature. - 00:23–00:25 00:23–00:25 A close-up shows a woman wearing pink shorts, followed by a woman with a surprised expression. The narrator states that these pockets give the extreme push-up effect. This moment reinforces the product's key benefit and creates excitement. - 00:25–00:26 00:25–00:26 A close-up shows a woman touching purple leggings. The narrator asks if she has convinced the viewer yet. This moment serves as a final call to action, prompting the viewer to consider purchasing the product.

# Ad summary This ad for Gym Glamour Court Club features a woman in athletic wear punching a punching bag. The ad encourages viewers to look and feel good during any activity. # Brand positioning Gym Glamour Court Club is presented as a brand that empowers women to feel good and look good while being active. The brand seems to push against the norm of traditional athletic wear by offering fashionable and stylish options. The brand positioning is both functional, providing athletic wear, and emotional, focusing on confidence and feeling good. # Product The ad features athletic wear from Gym Glamour Court Club. The woman in the ad is wearing a gray sports bra and matching shorts, along with white, high-top boots with a black design. The ad emphasizes that the brand's clothing allows you to "look and feel good during any activity." The ad aims to address the purchase barrier of unfashionable or unappealing athletic wear by offering stylish options. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a bold, monochromatic color scheme with a focus on the athletic woman in action. The image treatment includes background removal and color grading to enhance the pink tones. The typography is large and bold, making it easily scannable. The style is disruptive, contrasting with typical athletic wear ads by incorporating high-fashion elements. # Hooks Headline: Wyglądaj i czuj się dobrze podczas każdej aktywności # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Look and feel good during any activity # Benefits - look and feel good during any activity # Call to action ODKRYJ KOLEKCJĘ → # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing their athletic wear and encouraging viewers to explore their collection. # Storyline - The ad opens with a woman in athletic wear punching a punching bag, conveying a sense of strength and activity. This is from the brand's perspective, showcasing their clothing in action. - The text "Wyglądaj i czuj się dobrze podczas każdej aktywności" (Look and feel good during any activity) is displayed, emphasizing the brand's message of combining style and functionality. This is from the brand's perspective, highlighting the benefits of their athletic wear. - The ad includes a call to action, "ODKRYJ KOLEKCJĘ →" (DISCOVER THE COLLECTION →), encouraging viewers to explore the brand's offerings. This is from the brand's perspective, driving viewers to make a purchase.

# Ad summary This ad features a woman in a pink workout outfit. The ad is promoting the brand Gym Glamour and the Kolekcja Glow collection. # Brand positioning Gym Glamour is presented as a brand that focuses on stylish and fashionable activewear. The brand aims to occupy a space in the consumer's mind as a provider of glamorous gym wear, blending fashion with functionality. The brand aligns with values of style, confidence, and a modern lifestyle, promoting the idea that one can look good while working out. It pushes against the norm of plain or overly functional gym wear, offering a more fashionable alternative. The brand positioning is both functional, providing activewear, and emotional, promoting glamour and confidence. # Product The featured product is a matching workout set in a light pink color. The set includes a long-sleeved crop top with a unique twisted front design and high-waisted leggings. The leggings have a ruched detail at the hip. The product is for women who want to look stylish and fashionable while working out. The ad highlights the brand name "GYM GLAMOUR" and the collection name "KOLEKCJA GLOW", emphasizing the brand's focus on glamorous activewear. The ad addresses the desire to look good while being active, suggesting that this product is worth trying or buying for its style and functionality. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a monochromatic pink color scheme. The image treatment includes soft lighting and background removal. The typography is large and bold. The style is high-design and aims to create a visually appealing and glamorous aesthetic, enhancing scannability and stop power in feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Look good while working out with stylish and functional activewear. # Benefits - Stylish activewear - Fashionable gym wear - Confident look # Features - Matching workout set - Long-sleeved crop top - High-waisted leggings - Twisted front design on crop top - Ruched detail on leggings # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's point of view, showcasing its product and overall aesthetic. # Storyline - The ad opens with a woman posing in a pink workout set, immediately establishing the product and its aesthetic. This is included to capture attention and showcase the brand's focus on stylish activewear. The audience experiences this from the brand's perspective, highlighting its product and overall image. - The text "KOLEKCJA GLOW" and "GYM GLAMOUR" are displayed prominently, reinforcing the brand and collection names. This is included to ensure brand recognition and association with the product. The audience experiences this from the brand's perspective, emphasizing its identity and offerings. - The overall pink color scheme and the woman's confident pose contribute to the message of glamour and style. This is included to create a cohesive brand image and appeal to the target audience's desire for fashionable activewear. The audience experiences this from the brand's perspective, reinforcing its values and aesthetic.

# Ad summary This ad showcases a woman modeling a black dress from Gym Glamour. The video highlights the dress's fit and design through various poses and camera angles. # Brand positioning Gym Glamour is presented as a brand that focuses on creating stylish and form-fitting activewear. The brand's name is visible on the straps of the dress, reinforcing its identity. The brand aims to occupy a space in the consumer's mind where fitness meets fashion, promoting a lifestyle that values both physical activity and aesthetic appeal. The brand aligns with values of confidence and looking good while working out, pushing against the norm of purely functional gym wear. The brand positioning is both functional (providing comfortable activewear) and emotional (enhancing confidence and style). # Product The featured product is a black, form-fitting dress with thin straps. The dress is designed to accentuate the wearer's figure, highlighting the waist and curves. The dress appears to be made from a ribbed material, adding texture and visual interest. The brand name, "Gym Glamour," is subtly displayed on the straps, indicating it's part of their activewear line. The dress is suitable for both gym and casual wear. The ad emphasizes the dress's ability to enhance the wearer's appearance and confidence. # Visual style The ad has a clean and polished aesthetic with bright, even lighting and a plain white background. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with each shot held long enough to showcase the dress from different angles. # Hooks Spoken: 00:00–00:03: [Electronic voice] Flashy. Light, light, light. Visual: 00:00–00:01: Close-up shot of a woman's torso wearing a black, form-fitting dress. Her hands are placed on her waist. The background is a plain white wall. The lighting is bright and even, highlighting the texture of the dress. / 00:01–00:02: The woman turns to the side, showing the full length of the dress. She has long, blonde, wavy hair. The background remains a plain white wall with a hint of a white curtain on the left. The camera is stationary, providing a clear view of the dress's silhouette. / 00:02–00:03: The woman turns her back to the camera, showcasing the back view of the dress. Her blonde hair covers part of her back. The background is a plain white wall. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The dress enhances the wearer's figure, providing a stylish look suitable for both gym and casual wear. # Benefits - Enhances the wearer's figure - Provides a stylish look - Suitable for gym and casual wear # Features - Form-fitting design - Thin straps - Ribbed material - Brand name "Gym Glamour" on straps # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:01 The video opens with a close-up of the dress on the model's body, emphasizing its form-fitting design. - 00:01–00:02 The model turns to the side, showcasing the dress's silhouette and how it accentuates her curves. The message is to highlight the dress's flattering fit. - 00:02–00:03 The model turns her back to the camera, showing the back view of the dress and its design. The intention is to provide a full view of the dress from all angles. - 00:03–00:04 The model places her hands on her waist, further emphasizing the dress's shape and fit. The message is to reinforce the dress's ability to enhance the wearer's figure. - 00:04–00:05 A close-up shot shows the brand name "Gym Glamour" on the dress straps, reinforcing brand identity. - 00:05–00:06 The model looks directly at the camera, adjusting the straps of the dress. The intention is to create a connection with the viewer and showcase the dress's details. - 00:06–00:07 The model flips her hair, showing movement and confidence while wearing the dress. The message is to convey a sense of style and empowerment. - 00:07–00:08 The camera focuses on the dress as the model moves, highlighting its fit and design. The intention is to reinforce the dress's flattering appearance. - 00:08–00:09 The model flips her hair again, emphasizing movement and style. The message is to convey confidence and the dress's suitability for dynamic activities. - 00:09–00:10 The model poses and looks at the camera, showcasing the dress from different angles. The intention is to provide a comprehensive view of the dress and its fit. - 00:10–00:11 The model adjusts the straps of the dress, looking directly at the camera. The intention is to create a connection with the viewer and highlight the dress's details.

# Ad summary This image ad for Gym Glamour features a woman in tennis attire on a tennis court, promoting their Court Club collection. # Brand positioning Gym Glamour is presented as a brand that combines athletic functionality with stylish design. The brand aims to occupy a space in the consumer's mind where sportswear can be both practical for physical activities and fashionable for everyday wear. The brand aligns with values of confidence, style, and an active lifestyle. It pushes against the norm of purely functional sportswear by emphasizing aesthetic appeal. The brand positioning is both functional, providing clothing suitable for sports, and emotional, enhancing the wearer's confidence and style. # Product The featured product is a tennis dress from the "Court Club" collection. It is a light-colored, sleeveless dress with a square neckline and a flared skirt with a slit. The dress is designed for tennis or similar activities but is also stylish enough for everyday wear. The ad highlights the combination of functionality and style, suggesting that the dress is suitable for both athletic performance and casual fashion. The dress is presented as a versatile piece that addresses the desire for clothing that can transition seamlessly between sports and daily life. # Visual style The ad has a polished, studio-shot production quality with a focus on natural lighting and soft color grading. The visual motif is clean and modern, emphasizing the combination of athletic and stylish elements. The typography is integrated with a clean and legible font. The style aims to be both native and high-design, enhancing scannability and stop power in the feed. # Hooks Headline: Swoboda na korcie, styl na co dzień → # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Combining athletic functionality with stylish design # Benefits - Freedom on the court - Style for every day # Features - Tennis dress - Court Club collection # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its product and inviting viewers to explore the collection. # Storyline - The ad opens with a woman on a tennis court, dressed in a stylish tennis dress, conveying a sense of freedom and style. This is from the brand's perspective, setting the stage for the product being both functional and fashionable. - The ad then highlights the "Court Club" collection, inviting viewers to explore the range of products. This is from the brand's perspective, directing the audience to take action and discover more about the collection.

# Ad summary This ad showcases Gym Glamour activewear, highlighting the brand's blend of subtlety and character through a visual of two models wearing different colored sets. # Brand positioning Gym Glamour positions itself as a brand that offers activewear that is both subtle and full of character. The brand aims to occupy a space in the consumer's mind where style meets functionality, providing clothing that is suitable for both the gym and everyday wear. The brand aligns with values of confidence, elegance, and individuality, promoting a lifestyle that balances fitness with personal expression. Gym Glamour pushes against the norm of overly flashy or generic activewear, offering a more refined and sophisticated aesthetic. The brand positioning is both functional, in terms of providing quality activewear, and emotional, in terms of empowering individuals to feel confident and stylish while working out. # Product The ad features two main products: a long-sleeve crop top and high-waisted leggings. The long-sleeve crop top is a form-fitting garment with a unique twisted knot detail at the front, exposing a tasteful amount of the chest. It also features thumb holes at the end of the sleeves. The high-waisted leggings are designed to accentuate the figure, providing support and comfort during workouts. The leggings have a flared leg opening. The ad emphasizes the brand's ability to blend subtlety with character, suggesting that these products are not only functional for exercise but also stylish enough to make a statement. The ad addresses the purchase barrier of sacrificing style for functionality by showcasing activewear that offers both. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the activewear in a flattering and appealing way. The production quality is high, with professional lighting and posing. The visual motifs include a gradient background, a vertical text element, and a focus on the models' bodies. The image treatment includes color grading to create a cohesive and visually appealing aesthetic. The typography is clean and legible, and the overall style is designed to be eye-catching and engaging in a social media feed. # Hooks Headline: SUBTELNIE ALE Z CHARAKTEREM # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of sacrificing style for functionality when choosing activewear. # Value propositions - Activewear that blends subtlety with character - Clothing that is both functional for exercise and stylish enough to make a statement # Benefits - Stylish and functional activewear - Comfortable and supportive fit - Figure-flattering design - Versatile for gym and everyday wear # Features - Long-sleeve crop top with twisted knot detail - Thumb holes at the end of the sleeves - High-waisted leggings - Flared leg opening - Ruched detail at the back of the leggings # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the image, showcasing its activewear and emphasizing its unique blend of subtlety and character. # Storyline - The ad opens with a visual of two models wearing Gym Glamour activewear. This is intended to showcase the brand's clothing in a real-life context, allowing viewers to see how the garments look when worn. The brand is telling this part of the story, aiming to capture the viewer's attention and pique their interest in the featured products. - The ad highlights the brand's slogan, "SUBTELNIE ALE Z CHARAKTEREM" (Subtle but with character), which encapsulates the brand's core values and aesthetic. The brand is telling this part of the story, emphasizing its unique selling proposition and differentiating itself from competitors. - The ad concludes with the brand name, "GYM GLAMOUR," reinforcing brand recognition and recall. The brand is telling this part of the story, solidifying its identity in the viewer's mind and encouraging them to associate the featured products with the brand.

# Ad summary This ad features a woman in workout clothes in a pink gym setting. The ad promotes the brand's gym glamour collection. # Brand positioning The brand is presented as a high-fashion activewear brand. The brand is positioned as a luxury brand, with the ad featuring a model in a pink gym setting. The brand is trying to occupy the space of high-end activewear that is both functional and fashionable. The brand aligns with values of glamour, fitness, and luxury. The brand pushes against the norm of basic activewear and promotes a lifestyle of fitness and fashion. The brand positioning is emotional, focusing on empowerment and glamour. # Product The product being advertised is activewear from the brand's gym glamour collection. The activewear is shown in a pink color and includes a long-sleeved crop top and flared leggings. The activewear is designed for women who want to look fashionable while working out. The ad shows the activewear being worn in a gym setting, suggesting it is suitable for workouts. The ad addresses the purchase barrier of activewear being unfashionable by presenting activewear that is both functional and stylish. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a monochromatic pink color scheme. The image treatment includes background removal and color grading. The typography is large and bold. The style is disruptive and high-design, which may impact scannability but increase stop power in feed. # Hooks Headline: EFEKT WOW? glow GYM GLAMOUR # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of activewear being unfashionable. The ad presents activewear that is both functional and stylish. # Value propositions - Activewear that is both fashionable and functional - Stylish activewear for women who want to look good while working out # Benefits - Fashionable - Functional - Stylish # Features - Activewear - Long-sleeved crop top - Flared leggings # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is from the brand, showcasing its activewear collection and encouraging viewers to shop the collection. # Storyline - The ad opens with a woman in workout clothes in a pink gym setting. This is intended to capture the viewer's attention and introduce the brand's gym glamour collection. The audience is experiencing this from the brand's perspective. - The ad then shows a close-up of the activewear, highlighting its design and fit. This is intended to showcase the product's features and benefits. The audience is experiencing this from the brand's perspective. - The ad ends with a call to action to shop the collection. This is intended to drive sales and encourage viewers to purchase the activewear. The audience is experiencing this from the brand's perspective.

# Ad summary This image ad for Gym Glamour Court Club features a woman in athletic wear holding a golf club. The ad promotes looking and feeling good during any activity and includes a call to action to 'See for Yourself'. # Brand positioning Gym Glamour Court Club is presented as a brand that focuses on athletic wear that makes you look and feel good during any activity. The brand aims to occupy a space in the consumer's mind where fitness and fashion intersect, promoting a lifestyle of active elegance. It aligns with values of confidence and well-being, suggesting that one can maintain a sense of style and glamour even during physical activities. The brand seems to push against the norm of purely functional athletic wear, instead offering clothing that is both practical and aesthetically pleasing. The brand positioning is both functional (providing athletic wear) and emotional (enhancing confidence and well-being). # Product The featured product is a set of athletic wear consisting of a black sports bra and black athletic shorts. The sports bra is a solid black color with a V-neck design. The athletic shorts are also black, with a high, elastic waistband and a loose, flowy fit. The product is for women who want to look and feel good while engaging in any kind of physical activity. The ad emphasizes the combination of style and comfort, suggesting that the wearer can maintain a sense of glamour even during workouts or sports. The ad addresses the purchase barrier of sacrificing style for functionality in athletic wear, positioning the product as a solution that offers both. # Visual style The ad has a polished, studio-shot production quality. The visual motif is clean and modern, with a focus on the athletic wear and the woman wearing it. The image treatment includes soft lighting and background blurring to emphasize the subject. The typography is large and legible, integrated into the image in a way that is both informative and visually appealing. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Wyglądaj i czuj się dobrze podczas każdej aktywności # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Look and feel good during any activity # Benefits - Look good during any activity - Feel good during any activity # Features - Athletic wear (sports bra and shorts) # Call to action PRZEKONAJ SIĘ SAMA → # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its products and values while encouraging the viewer to explore further. # Storyline - The ad opens with a woman in athletic wear holding a golf club, conveying the message that the brand's clothing is suitable for a variety of activities. The audience experiences this from the brand's perspective, showcasing the versatility of their product. - The text 'Wyglądaj i czuj się dobrze podczas każdej aktywności' (Look and feel good during any activity) is displayed, reinforcing the brand's promise of combining style and comfort. This is told from the brand's perspective, highlighting the benefits of wearing their athletic wear. - A call to action 'PRZEKONAJ SIĘ SAMA →' (See for Yourself) encourages the viewer to explore the brand further. This is from the brand's perspective, inviting the audience to experience the product and its benefits firsthand. - The brand name 'GYM GLAMOUR COURT CLUB' is presented, solidifying the brand's identity and positioning. This is from the brand's perspective, reinforcing brand recognition and association with the advertised product.

# Ad summary This ad showcases a woman wearing a matching athletic set from Gym Glamour. The ad highlights the brand name and includes a tagline about the set. # Brand positioning Gym Glamour is presented as a brand that offers athletic wear designed to make women feel confident and stylish while working out. The brand aims to occupy a space in the consumer's mind where fitness meets fashion, suggesting that activewear can be both functional and glamorous. The brand aligns with values of empowerment and self-expression through fitness. It pushes against the norm of plain or basic gym wear by offering sets that are visually appealing and designed to stand out. The brand positioning is both functional, providing athletic wear, and emotional, promoting confidence and glamour. # Product The featured product is a matching athletic set consisting of a sports bra and leggings, both in a gray color. The sports bra has a halter-style neckline and a twisted front detail. The leggings are high-waisted and appear to be seamless. The set is designed for women who want to look stylish while working out. The ad emphasizes the visual appeal of the set, suggesting it is fashionable and eye-catching. The tagline "JEDEN SET, MILION SPOJRZEŃ." implies that wearing this set will attract attention and admiration. The ad addresses the purchase barrier of unstylish gym wear by offering a glamorous alternative. # Visual style The ad has a polished, studio-shot production quality with a focus on showcasing the athletic set. The visual motif includes a clean layout with a focus on the product and minimal distractions. The image treatment includes color grading to enhance the gray tones and create a cohesive look. The typography is large and bold, making it easily scannable. The style is high-design, aiming to capture attention and convey a sense of glamour. # Hooks Headline: JEDEN SET, MILION SPOJRZEŃ. # Funnel stage Consideration # Pain points The ad addresses the pain point of unstylish or basic gym wear. The tagline "JEDEN SET, MILION SPOJRZEŃ." implies that the viewer may be seeking attention and admiration, which is not achieved with typical gym clothes. # Value propositions - Glamorous athletic wear that makes you feel confident and stylish while working out - A matching set designed to attract attention and admiration # Benefits - Stylish gym wear - Eye-catching design - Attracts attention and admiration # Features - Matching athletic set - Sports bra with halter-style neckline - Twisted front detail - High-waisted leggings - Seamless leggings # Call to action PRZEKONAJ SIĘ # Social proof - None used. # Point of view - Brand: The entire image is designed to showcase the brand and its product, with the brand name prominently displayed and the tagline emphasizing the product's appeal. # Storyline - The ad opens with a close-up shot of a woman wearing a matching athletic set, immediately showcasing the product's design and fit. This is intended to capture the viewer's attention and highlight the visual appeal of the set from the brand's perspective. - The brand name "GYM GLAMOUR" is prominently displayed alongside the image, reinforcing brand recognition and associating the set with the brand's identity. This is from the brand's perspective. - The tagline "JEDEN SET, MILION SPOJRZEŃ." is presented, emphasizing the set's ability to attract attention and admiration. This is intended to persuade the viewer that the set is worth trying or buying from the brand's perspective. - A "PRZEKONAJ SIĘ" button is included, encouraging the viewer to take action and learn more about the product. This is from the brand's perspective.

# Ad summary This ad showcases activewear from Gym Glamour. The ad features a woman wearing a gray activewear set and a close up of a woman wearing a maroon activewear set. The ad highlights the comfort, femininity, and style of the brand. # Brand positioning Gym Glamour is presented as a brand that prioritizes comfort, femininity, and style in its activewear. The brand aims to occupy a space in the consumer's mind where activewear is not only functional but also fashionable and comfortable. The brand aligns with values of feeling good while working out, promoting a lifestyle where fitness and fashion coexist. Gym Glamour pushes against the norm of purely functional activewear, offering pieces that are both stylish and comfortable. The brand positioning is both functional, focusing on comfort, and emotional, emphasizing femininity and style. # Product The ad features activewear sets designed for women. The sets include a sports bra and leggings. The activewear is presented as a combination of comfort, femininity, and style. The ad showcases two different colors of the activewear: gray and maroon. The leggings are high-waisted and have a flared leg. The sports bra has a twisted front detail. The long sleeve top has a plunging neckline and is cropped. The ad addresses the purchase barrier of activewear not being stylish or comfortable by highlighting these aspects. # Visual style The ad has a clean and modern visual style. The production quality is high, with professional studio lighting and posing. The image treatment includes background removal and color grading to create a cohesive look. The typography is clean and legible, and the overall design is visually appealing and easy to scan. # Hooks Headline: połączenie wygody, kobiecości i stylu # Funnel stage Consideration # Pain points The ad addresses the pain point of activewear not being stylish or comfortable. The ad highlights the comfort, femininity, and style of the brand, suggesting that the activewear is both functional and fashionable. # Value propositions - Activewear that combines comfort, femininity, and style - Stylish and comfortable activewear # Benefits - Comfort - Femininity - Style # Features - Activewear sets - Sports bra - Leggings - High-waisted leggings - Flared leg leggings - Twisted front sports bra - Long-sleeved top - Plunging neckline top - Cropped top # Call to action KOLEKCJA GLOW → # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and values. # Storyline - The ad opens with a full shot of a woman wearing a gray activewear set, showcasing the brand's style and fit. The intention is to immediately capture the viewer's attention with the visual appeal of the activewear, from the brand's perspective. - The ad then transitions to a close-up of a woman wearing a maroon activewear set, highlighting the fabric and design details. The intention is to emphasize the quality and style of the activewear, from the brand's perspective. - The brand presents the text "połączenie wygody, kobiecości i stylu" (combination of comfort, femininity and style) to reinforce the brand's core values and product benefits. The intention is to communicate the brand's unique selling proposition, from the brand's perspective. - The ad concludes with a call to action, "KOLEKCJA GLOW →" (GLOW COLLECTION →), encouraging viewers to explore the collection. The intention is to drive traffic to the brand's website and increase sales, from the brand's perspective.

# Ad summary This ad showcases a matching activewear set from Gym Glamour's Glow collection. The ad features a woman wearing the set, with the word "GLOW" overlaid on the image. The ad aims to highlight the brand's new collection and encourage viewers to "shine." # Brand positioning Gym Glamour is presented as a brand that focuses on activewear. The brand aims to occupy a space in the consumer's mind that associates it with fitness and fashion. The brand promotes a lifestyle of health and wellness. The brand positioning is both functional, providing activewear, and emotional, encouraging customers to feel confident and empowered while working out. # Product The featured product is a matching activewear set from Gym Glamour's Glow collection. The set includes a long-sleeved crop top with a twisted front design and leggings. The activewear is made from a stretchy material. The leggings have the brand name "GYM GLAMOUR" printed on the waistband. The ad aims to convey that this product is worth trying or buying because it is part of a new collection and will make the wearer "shine." # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a product showcase. The image treatment includes color grading and background removal. The typography is large and bold. The style is high-design and may impact stop power in feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The activewear set is part of the new Glow collection. # Benefits - Allows you to "shine" # Features - Activewear set - Long-sleeved crop top with a twisted front design - Leggings with a wide waistband # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its new collection and encouraging viewers to purchase it. # Storyline - The ad opens with a woman wearing a matching activewear set. This is intended to showcase the product and its fit. The audience is experiencing this from the brand's perspective. - The word "GLOW" is overlaid on the image. This is intended to highlight the name of the collection and associate it with the brand. The audience is experiencing this from the brand's perspective. - The text "Pozwól sobie zabłysnąć. KOLEKCJA GLOW OD GYM GLAMOUR" is displayed. This is intended to encourage viewers to "shine" with the brand's new collection. The audience is experiencing this from the brand's perspective.

# Ad summary This image ad for Glow Gym Glamour features a woman in athletic wear stretching on a pink wall ladder. The ad promotes the brand and includes a call to action to check it out and shine. # Brand positioning Glow Gym Glamour is presented as a brand that combines fitness with a sense of style and confidence. The brand aims to occupy a space in the consumer's mind where working out is not just about physical health but also about feeling glamorous and radiant. The brand aligns with values of self-expression, empowerment, and a lifestyle that integrates fitness with fashion. It pushes against the norm of purely functional athletic wear by emphasizing the aesthetic appeal of its clothing. The brand positioning is both functional, in terms of providing athletic wear, and emotional, in terms of promoting confidence and glamour. # Product The featured product is a set of athletic wear designed for women. The set includes a long-sleeved crop top with a unique twisted front design that reveals a portion of the chest and high-waisted leggings. The athletic wear is made from a stretchy material that appears to be comfortable and form-fitting, highlighting the wearer's physique. The product is for women who want to feel stylish and confident while working out. The ad emphasizes the idea of shining or standing out, suggesting that this athletic wear will help the wearer feel more glamorous and confident during their fitness activities. The ad addresses the purchase barrier of typical, less fashionable workout clothes by offering a product that combines functionality with a fashionable design. # Visual style The ad has a highly polished, studio-shot production quality with a monochromatic color scheme. The visual motif is clean and modern, with a focus on the woman's physique and the brand's logo. The image treatment includes background removal and color grading to enhance the pink tones. The typography is large and bold, making it easily scannable. The visual style is disruptive, contrasting with typical athletic wear ads by emphasizing glamour and style. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that typical workout clothes are not fashionable or glamorous enough, leading to a lack of confidence or self-expression during workouts. The ad aims to solve this by offering athletic wear that combines functionality with a stylish design. # Value propositions - Combining fitness with glamour - Feeling stylish and confident during workouts # Benefits - Stylish and confident look while working out - Comfortable and flattering fit - Enhanced physique # Features - Athletic wear set including a long-sleeved crop top and high-waisted leggings - Unique twisted front design on the crop top - Form-fitting and stretchy material # Call to action SPRAWDŹ # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing its athletic wear and promoting its message of combining fitness with glamour. # Storyline - The ad opens with a woman stretching on a pink wall ladder, showcasing her toned physique and stylish athletic wear. This is intended to capture the viewer's attention and present an aspirational image of fitness and glamour, from the brand's perspective. - The brand's logo and tagline are displayed prominently, reinforcing the brand's identity and message of combining fitness with glamour. This is from the brand's perspective, aiming to establish brand recognition and communicate its unique selling proposition. - A call to action encourages viewers to "SPRAWDŹ + I ZABŁYŚNIJ," inviting them to explore the brand and embrace the idea of shining. This is from the brand's perspective, directly prompting the audience to engage with the brand and its products.

# Ad summary This image ad for Gym Glamour Court Club features a woman in workout clothes and encourages viewers to look and feel great. # Brand positioning Gym Glamour Court Club is presented as a brand that empowers women to feel confident and look great while working out. The brand positions itself in the fitness apparel market by focusing on both style and performance, suggesting that customers don't have to sacrifice fashion for functionality. The brand's name implies a sense of exclusivity and sophistication, aligning with a lifestyle that values both fitness and glamour. The brand seems to push against the norm of purely functional workout gear, instead offering apparel that makes women feel stylish and empowered. # Product The ad features a matching workout set consisting of a sports bra and a pleated skirt. The sports bra is a deep burgundy color with a V-neck design, providing support and coverage. The pleated skirt is the same burgundy color, designed for comfort and style during physical activity. The set is designed for women who want to look fashionable while exercising. The ad emphasizes the feeling of looking and feeling great, suggesting that the workout set enhances both physical appearance and confidence. The ad addresses the purchase barrier of workout clothes being unfashionable by offering a stylish and coordinated set. # Visual style The ad has a clean and polished visual style, with a focus on the model and the workout set. The production quality is high, suggesting a professional photoshoot. The image treatment includes soft lighting and subtle color grading to enhance the overall aesthetic. The typography is clean and legible, and the layout is simple and straightforward. The visual style aims to convey a sense of sophistication and empowerment. # Hooks Headline: Wyglądaj świetnie. Czuj się jeszcze lepiej. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of workout clothes being unfashionable by offering a stylish and coordinated set. # Value propositions - Stylish workout apparel that enhances both physical appearance and confidence # Benefits - Look great - Feel even better # Features - Matching workout set (sports bra and pleated skirt) - Burgundy color - V-neck sports bra - Pleated skirt # Call to action SPRAWDŹ → # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and promoting its message of looking and feeling great while working out. # Storyline - The ad opens with a woman in workout clothes, conveying the message that the brand offers stylish activewear. The audience experiences this from the brand's perspective, showcasing its product line and aesthetic appeal. - The text overlay encourages viewers to "Look great. Feel even better," reinforcing the idea that the brand's apparel enhances both appearance and confidence. This is told from the brand's perspective, highlighting the benefits of wearing their products. - A "Check it out" button prompts viewers to explore the brand further, driving engagement and potential purchases. This is from the brand's perspective, aiming to convert interest into action.

# Ad summary This image ad for Gym Glamour features a woman in a tennis outfit on a tennis court. The ad promotes the brand's Court Club collection. # Brand positioning Gym Glamour is presented as a brand that offers stylish athletic wear. The brand is positioned as a provider of fashionable gym attire, as suggested by the name and the ad's focus on aesthetics. The brand seems to push against the norm of purely functional athletic wear, instead emphasizing a blend of style and performance. The brand aims to occupy a space in the consumer's mind where fitness and fashion intersect, appealing to those who want to look good while working out. # Product The featured product is part of the Gym Glamour Court Club collection, which includes a white sports bra and a matching pleated tennis skirt. The sports bra is a simple, supportive top, while the skirt is designed for athletic performance with a fashionable pleated design. The outfit is intended for women who want to look stylish while playing tennis or engaging in similar activities. The ad highlights the aesthetic appeal of the collection, suggesting that it is both functional and fashionable. The ad addresses the desire to look good while being active, positioning the Court Club collection as a way to achieve this. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product in a visually appealing way. The image is well-lit and the colors are bright and vibrant. The overall style is modern and fashionable, aligning with the brand's emphasis on style and performance. The production quality appears high, suggesting a professional photoshoot. # Hooks Headline: Wyglądaj dobrze nie tylko na mączce # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish athletic wear for on and off the court # Benefits - Look good # Features - Pleated tennis skirt - Sports bra # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present in the top caption and the product collection callout, as it is promoting its product and brand message. - Customer: The customer's point of view is present in the image of the woman wearing the outfit on the tennis court, as it shows how the product looks when worn and used. # Storyline - The ad opens with the message "Wyglądaj dobrze nie tylko na mączce" (Look good not only on clay), which is told from the brand's perspective. This message sets the tone by suggesting that the brand's clothing is suitable for both on and off the tennis court, emphasizing style and versatility. - The ad then highlights the "KOLEKCJA COURT CLUB" (Court Club Collection), which is told from the brand's perspective. This directs the viewer's attention to the specific product line being promoted, encouraging them to explore the collection. - The ad features a woman in the Court Club collection on a tennis court, which is told from the customer's perspective. This visual element showcases the product in a relevant context, allowing viewers to see how it looks when worn and used.

# Ad summary This ad showcases a woman wearing a yellow hoodie and blue sports bra from Gym Glamour. The ad encourages viewers to check out the brand's products. # Brand positioning Gym Glamour is presented as a modern athletic apparel brand that focuses on stylish and functional activewear. The brand aims to occupy a space in the consumer's mind as a provider of fashionable gym wear that enhances one's look. The brand aligns with values of self-expression and confidence through clothing. The brand seems to ignore the norm of plain or overly functional activewear, instead pushing for stylish and trendy designs. The brand positioning is both functional, providing athletic wear, and emotional, promoting confidence and style. # Product The ad features a yellow "CUT OUT HOODIE" and a blue sports bra. The hoodie is a casual, athletic-style top with a hood and a cut-out design, implying it's a modern take on a classic piece. The sports bra is a ribbed, form-fitting garment designed for athletic activities, providing support and comfort. The sports bra features the brand's logo on the front. The ad suggests that these products are for individuals who want to look stylish while working out or engaging in physical activities. The ad highlights the fashionable aspect of the activewear, suggesting that these items are worth buying for their aesthetic appeal and functionality. # Visual style The ad has a polished, studio-shot production quality. The visual motif is a close-up shot of a model wearing the brand's apparel. The image treatment includes background removal and color grading to enhance the product's colors. The typography is large and bold, making it easily scannable. The style is disruptive, aiming to stand out in the feed with its high-design aesthetic. # Hooks Headline: PODKRĘĆ SWÓJ LOOK! # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The "CUT OUT HOODIE" enhances your look. # Benefits - PODKRĘĆ SWÓJ LOOK! # Features - CUT OUT HOODIE # Call to action ZOBACZ SAMA → # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and encouraging viewers to explore and purchase them. # Storyline - The ad opens with a woman wearing a yellow hoodie and blue sports bra, immediately showcasing the brand's apparel. This is intended to grab the viewer's attention and present the products in a visually appealing way, from the brand's perspective. - The text "CUT OUT HOODIE" and "PODKRĘĆ SWÓJ LOOK!" (Enhance your look!) appear, emphasizing the stylish nature of the hoodie and the overall goal of improving one's appearance. This is from the brand's perspective, highlighting the key selling points of the featured items. - A call to action, "ZOBACZ SAMA →" (See for yourself), encourages the viewer to explore the brand's offerings and make a purchase. This is a direct prompt from the brand, guiding the viewer towards conversion.

# Ad summary This ad showcases a woman wearing a cut-out hoodie from Gym Glamour. The ad highlights the brand's must-have item, targeting fashion-conscious gym enthusiasts. # Brand positioning Gym Glamour is presented as a brand that offers fashionable gym wear. The brand positions itself as a provider of must-have items, suggesting it is on-trend and desirable. The brand aligns with a lifestyle that values both fitness and fashion, appealing to individuals who want to look stylish while working out. Gym Glamour aims to occupy a space in the consumer's mind as a go-to brand for trendy and high-quality gym apparel, pushing against the norm of purely functional gym wear by emphasizing style and glamour. # Product The featured product is a cut-out hoodie from Gym Glamour. It is a white, cropped hoodie with a unique cut-out design that exposes the midriff. The hoodie is worn over a purple sports bra and matching leggings, showcasing a coordinated gym outfit. The product is designed for individuals who want to make a fashion statement while working out. The ad emphasizes that the hoodie is a "must-have" item, suggesting it is a trendy and essential piece for any fashion-conscious gym-goer. The cut-out design adds a unique and stylish element, differentiating it from standard hoodies. # Visual style The ad has a polished, studio-shot production quality. The visual motif is a focus on the product and the model wearing it. The image treatment includes color grading to enhance the vibrancy of the colors. The typography is large and bold, making it easily scannable. The style is modern and fashionable, aligning with the brand's image. # Hooks Headline: TWÓJ MUST HAVE # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not applicable # Benefits - Not applicable # Features - cut out hoodie # Call to action SPRAWDŹ # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its product and encouraging viewers to make a purchase. # Storyline - The ad opens by declaring the featured item a "must-have," immediately establishing its desirability and importance. This is told from the brand's perspective, aiming to capture the viewer's attention and create a sense of urgency. - The ad then showcases a woman wearing the cut-out hoodie, visually demonstrating its style and fit. This is shown from the brand's perspective, highlighting the product's aesthetic appeal and how it looks when worn. - The ad includes a call to action to "Sprawdź" (check), encouraging viewers to explore the product further. This is told from the brand's perspective, guiding the viewer towards making a purchase.

# Ad summary This ad features two women wearing activewear from Gym Glamour. The ad promotes the brand's cut-out hoodie, highlighting its stylish design and suitability for completing a fashionable look. # Brand positioning Gym Glamour is presented as a modern activewear brand that focuses on style and fashion. The brand aims to occupy a space in the consumer's mind as a provider of trendy and complete gym outfits. The brand aligns with values of fashion-consciousness and a lifestyle that integrates fitness with style. Gym Glamour pushes against the norm of purely functional activewear, emphasizing the aesthetic appeal of its clothing. The brand positioning is both functional, providing activewear, and emotional, offering a sense of style and confidence. # Product The featured product is a "CUT OUT HOODIE" designed to complement a stylish look. The hoodie is a cropped sweatshirt with a cut-out design at the chest, intended to be worn over a sports bra or similar activewear top. The product is for women who want to maintain a fashionable appearance while engaging in physical activities. The hoodie is available in multiple colors, as shown by the models wearing different colored hoodies. The ad suggests that the hoodie is a versatile piece that can complete an outfit, making it worth trying for those who want to enhance their gym or casual wear. # Visual style The ad has a clean and modern visual style with a focus on showcasing the product in a visually appealing way. The production quality is high, with professional lighting and clear imagery. The visual motif is a focus on the activewear and the models wearing it, set against a simple background. The image treatment includes color grading to enhance the colors and create a cohesive look. The typography is large and bold, making it easily scannable. The style is designed to be eye-catching and attention-grabbing in a social media feed. # Hooks Headline: IDEALNE DOPEŁNIENIE TWOJEGO LOOKU # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The "CUT OUT HOODIE" is presented as the ideal way to complete your look, suggesting it adds style and fashion to any outfit. # Benefits - IDEALNE DOPEŁNIENIE TWOJEGO LOOKU # Features - CUT OUT HOODIE # Call to action ZOBACZ SAMA # Social proof - None used. # Point of view - Brand: The brand is presenting its product as a stylish and essential addition to a fashionable activewear wardrobe. # Storyline - The ad starts by showcasing the "CUT OUT HOODIE" as a stylish activewear item, immediately drawing attention to the product's unique design. The brand is telling the audience that this hoodie is a fashionable choice for activewear. - The ad then highlights the hoodie as the "IDEALNE DOPEŁNIENIE TWOJEGO LOOKU", reinforcing its role in completing a stylish outfit. The brand is telling the audience that the hoodie is the perfect addition to their wardrobe. - The ad includes a "ZOBACZ SAMA" call to action, inviting the audience to explore the product further. The brand is encouraging the audience to see for themselves how the hoodie can enhance their style.

# Ad summary A woman promotes jeans that are comfortable and fit well. She mentions that the jeans have an adjustable waist, a high rise, and are made of elastic material. She also mentions that with the code NOWYROK, the jeans are 30% off until January 15th. # Brand positioning The brand is presented as a provider of comfortable and well-fitting jeans. The brand aims to occupy a space in the consumer's mind as a brand that offers jeans that are both comfortable and flattering. The brand aligns with values of comfort and style, and pushes against the norm of jeans that are either comfortable but not flattering, or flattering but not comfortable. The brand positioning is both functional (comfort, fit) and emotional (confidence). # Product The product is a pair of jeans with an adjustable waist, a high rise, and made of elastic material. The jeans are for women who want a pair of jeans that are both comfortable and flattering. The jeans are designed to fit well and model the silhouette while maintaining full comfort and freedom of movement. The ad addresses the purchase barrier of jeans that are either comfortable but not flattering, or flattering but not comfortable. # Visual style The ad has a polished aesthetic with natural lighting. The editing style is quick cuts. The production quality is a hybrid of UGC and polished commercial. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 Przez długi czas myślałam, że idealne jeansy nie istnieją. Text overlay: -30% NA CAŁY ASORTYMENT / KOD: NOWYROK / ŻE IDEALNE JEANSY Visual: 00:00–00:03 The woman is standing in front of an orange couch in a white room. She is wearing a black crop top and the jeans that she is promoting. She is holding a small black object up to her mouth as if it is a microphone. # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point is that jeans are either comfortable but not flattering, or flattering but not comfortable. The woman states that she used to think that ideal jeans did not exist, and that they were always almost comfortable and almost fit well. # Value propositions - The jeans fit as they should - 30% off with code NOWYROK # Benefits - The jeans fit the silhouette - Model the silhouette - Maintain full comfort and freedom of movement # Features - Adjustable waist - High rise - Elastic material # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a woman who is a customer of the brand. # Storyline - 00:00–00:07 00:00–00:07 The woman states that she used to think that ideal jeans did not exist, and that they were always almost comfortable and almost fit well. - 00:07–00:12 00:07–00:12 The woman states that these jeans are different, and shows the adjustable waist, high rise, and elastic material. - 00:12–00:19 00:12–00:19 The woman states that the jeans fit the silhouette, model the silhouette, and maintain full comfort and freedom of movement. - 00:19–00:22 00:19–00:22 The woman states that these are jeans that really fit as they should. - 00:22–00:31 00:22–00:31 The woman states that with the code NOWYROK, the jeans are 30% off until January 15th.

# Ad summary This image ad for Gym Glamour features a woman in workout clothes and roller skates, promoting a 30% off sale with a discount code for the new year. # Brand positioning Gym Glamour is presented as a brand that blends fitness with a touch of retro style and glamour. The brand seems to target individuals who want to feel stylish and confident while working out, as suggested by the combination of workout attire and roller skates. The brand's positioning is emotional, focusing on the feeling of empowerment and fun that comes with combining fitness and fashion. It appears to push against the norm of strictly functional workout gear by incorporating elements of retro fashion and glamour. # Product The ad features Gym Glamour activewear, specifically a red sports bra and leggings set, paired with light pink roller skates. The activewear is shown being worn by a woman in a bar setting, suggesting versatility and style beyond just the gym. The roller skates are a light pink color with brown heels and toe stops, and light pink wheels. The skates are being laced up by the woman, highlighting their use. The ad promotes a "-30%" discount and provides a discount code "KOD: NOWYROK", addressing the purchase barrier of cost and incentivizing immediate action. # Visual style The ad has a polished, studio-shot production quality with a retro-glam aesthetic. The image treatment includes color grading to enhance the vibrancy of the red and pink tones. The typography is large and bold, drawing attention to the promotional message. The overall style is designed to be eye-catching and disruptive, contrasting the typical fitness ad with a touch of glamour and retro flair. # Hooks Headline: PROMOCJA -30% # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - New Year, New Energy! PROMOCJA -30% # Benefits - New Year, New Energy! - 30% off # Features - Activewear (sports bra and leggings) - Roller skates # Call to action SPRAWDŹ → # Social proof - None used. # Point of view - Brand: The brand is communicating the offer, showcasing the product, and directing the audience to take action. # Storyline - The ad opens with a promotional message, "NOWY ROK, NOWA ENERGIA! PROMOCJA -30%", immediately grabbing attention with a New Year's theme and a significant discount. The brand is telling the audience about the offer to incentivize a purchase. - The ad then shows a woman in Gym Glamour activewear and roller skates, lacing up her skates in a bar setting. The brand is showing the product in use, highlighting its style and versatility. - The ad concludes with the brand name "GYM GLAMOUR" and a call to action "SPRAWDŹ →", encouraging viewers to explore the brand further and take advantage of the offer. The brand is directing the audience to take the next step and make a purchase.