How Graza Advertises on Meta

# Ad summary This ad promotes Graza olive oil subscriptions with a discount. # Brand positioning Graza is presented as a modern, approachable brand that aims to disrupt the olive oil category. The brand emphasizes ease and accessibility for the everyday cook, stepping away from traditional perceptions of olive oil as a gourmet or intimidating ingredient. With its bright green branding and playful imagery, Graza positions itself as a fun, essential kitchen staple that encourages regular use. # Product This ad showcases a subscription box of Graza olive oil. The cardboard shipping box features the Graza logo prominently displayed in green with an illustration of olives attached to the 'G'. A green illustrated decorative strip runs vertically along the box, adding a touch of whimsy. The ad highlights a subscription offer of up to 20% off, suggesting a value proposition for regular users of olive oil. The offer aims to lower the barrier to purchase by incentivizing a commitment to the brand through recurring delivery. # Visual style The ad has a clean, product-focused visual style with a bold color palette. The image is brightly lit, drawing attention to the product and the offer. The composition is simple and direct, highlighting the product against a solid-colored background. The overall style is modern and approachable. # Hooks Headline: Subscribe & *Save* # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Subscribe & *Save* # Benefits - Save # Call to action None used. # Point of view - Brand: The POV of the brand is consistent throughout the image by communicating the benefit of their product with the offer of savings when subscribing to their service. # Storyline - The ad starts with the brand presenting a clear value proposition. The headline, "Subscribe & *Save*," immediately tells the audience they can save money by subscribing. The brand seeks to highlight the potential for recurring revenue and customer lifetime value by incentivizing subscription. It's designed to appeal to those already interested in or familiar with the brand. - The brand reinforces the value proposition by displaying "UP TO 20% OFF" in a yellow badge next to the product box. The message is intended to be a clear and direct incentive to subscribe by highlighting the potential savings. - The brand displays the product. By showing the shipping box in someone's hand, the ad communicates the convenience of subscription delivery. This allows the brand to communicate how easily and conveniently a customer can obtain this product.

# Ad summary This ad showcases a range of Graza cooking oils. It begins with the opening of a package filled with various Graza products. Throughout the video, a hand displays and holds each oil, offering viewers a closer look at the packaging and product design. The ad concludes with a view of the box and included card. # Brand positioning Graza is presented as a modern, visually striking cooking oil brand that differentiates itself through bold, playful packaging and a focus on high-quality ingredients. The brand aims to occupy a space in the consumer's mind that values both functionality and aesthetic appeal, promoting a lifestyle where cooking is fun and visually engaging. Graza pushes against category norms by using unconventional packaging, such as squeeze bottles and spray cans, for cooking oils, which are typically found in glass bottles. # Product The ad showcases several Graza cooking oils, including: 'Drizzle' Extra Virgin Olive Oil, packaged in a green squeeze bottle, which is implied to be used as a finishing oil. 'Sizzle' High Heat Cooking Oil, packaged in a yellow squeeze bottle, designed for high heat cooking, baking, and frying. 'Sizzle' Extra Virgin Olive Oil cooking spray, packaged in a green spray bottle, intended for convenient and even application. All oils feature distinct packaging with bold, graphic designs that include cartoon illustrations and the brand's name in a prominent, stylized font. The packaging explicitly states the type of oil and its intended use, emphasizing the quality and versatility of the product. # Visual style The ad has a bright, clean, and modern aesthetic. The editing is simple and direct with static shots and smooth transitions. The focus is on clear product presentation, and the overall impression is a polished UGC feel, lending authenticity to the product showcase. The pacing is moderate and consistent, aligning with the music. # Hooks Spoken: 00:00–00:02: [Singing] Every time Visual: 00:00–00:01: Overhead shot of a sealed cardboard box on a speckled granite countertop. The box is sealed with a decorative tape featuring a black and white plant design. A shipping label is affixed to the upper left corner. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The variety of products allow for a wide range of cooking styles and applications, from finishing to high-heat cooking. - The colorful and unique packaging provides a visually appealing and modern cooking experience. # Benefits - Finishing oil - High heat cooking, baking, and frying - Convenient and even application # Features - Extra Virgin Olive Oil - High Heat Cooking Oil - Cooking Spray # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from a customer's point of view. # Storyline - 00:00–00:02 The ad begins with an overhead shot of a cardboard box on a granite countertop. The box is sealed with decorative tape featuring a black and white plant design. This opening creates a sense of anticipation and curiosity. - 00:02–00:08 The box is opened to reveal cooking oils and a card inside. The perspective shifts to the customer, introducing the unboxing of the product and signaling the start of a sensory experience. - 00:08–00:35 The hand removes each product from the box, displaying it to the camera while the other products remain in the box. The customer is engaging with the products and showing the audience how to use them, conveying appreciation for the brand.

# Ad summary This ad showcases a step-by-step cooking process for a Greek appetizer consisting of Greek meatballs (keftedakia), a Greek salad, and tzatziki sauce. # Brand positioning The ad does not mention the brand. The tone suggests the brand's values revolve around creating fresh meals using common ingredients from the grocery store. # Product The ad showcases ingredients that together form a traditional Greek appetizer. The appetizer includes: keftedakia (Greek meatballs), a Greek salad made from colorful tomatoes, cucumbers, and red onions, and tzatziki sauce made with Greek yogurt, cucumber, lemon juice, dill, and olive oil. The ad offers a quick guide to making each component from scratch in a home kitchen, and implies that they can be easily made by anyone using fresh ingredients. # Visual style The ad has a homemade feel, with natural lighting and simple editing. The video uses quick cuts, but maintains a consistent pace. The production quality appears to be a hybrid of UGC and polished commercial. # Hooks Spoken: 00:00–00:01: Female 1 [singing] I can't wait Visual: 00:00–00:02: Aerial shot of a wood cutting board displaying a plate of keftedakia (Greek meatballs), Greek salad, tzatziki sauce, and sliced baguette. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None listed # Benefits - None listed # Features - Greek meatballs (keftedakia) - Greek salad - Tzatziki sauce # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented as a cooking tutorial by a chef in a home kitchen. # Storyline - 00:00–00:02 The ad begins with a shot of the completed appetizer. - 00:03–00:04 The ad then cuts to a medium shot of a woman with red hair wearing a chef's apron, adding a raw ground beef mixture to a stainless steel bowl. - 00:04–00:07 From an aerial perspective, the ad shows the same woman dicing a red onion on a wood cutting board. - 00:07–00:07 The diced red onion is added to the ground beef mixture. - 00:08–00:11 The woman dices parsley and dill on the same wood cutting board. - 00:11–00:12 The dill and parsley are added to the ground beef mixture. - 00:11–00:13 The woman zests a lemon over the ground beef mixture. - 00:13–00:13 Pepper is added to the mixture. - 00:14–00:15 Crumbled feta cheese is added to the ground beef mixture. - 00:15–00:16 Breadcrumbs are added to the mixture. - 00:16–00:18 The woman mixes all ingredients together by hand, forming the meatball mixture. - 00:18–00:21 The woman rolls the meatball mixture into several uniform, small meatballs and places them on a baking sheet lined with parchment paper. - 00:22–00:22 A glass of white wine is poured. - 00:23–00:24 The woman slices a cucumber on a white cutting board. - 00:24–00:26 The woman scoops out the seeds from the cucumber and then grates the cucumber using a grater. - 00:26–00:26 The grated cucumber is wrung out using a paper towel. - 00:27–00:27 The woman adds Greek yogurt to a stainless steel bowl. - 00:27–00:28 The woman adds a clove of minced garlic. - 00:28–00:28 The woman zests a lemon over the Greek yogurt. - 00:29–00:29 The woman adds pepper to the yogurt. - 00:30–00:30 The woman adds salt to the yogurt. - 00:31–00:31 The woman dices dill on the same white cutting board. - 00:32–00:32 The woman adds lemon juice. - 00:33–00:34 The woman mixes all ingredients together, creating tzatziki sauce. - 00:35–00:36 The woman detaches cherry tomatoes from their stems and places them on a wood cutting board. - 00:36–00:38 The woman slices the cherry tomatoes in half and adds them to a large white bowl. - 00:38–00:39 The woman slices miniature cucumbers into circular segments and adds them to the same large white bowl. - 00:40–00:41 The woman slices a red onion using a mandolin and adds it to the salad mixture. - 00:42–00:46 The woman adds olive oil, vinegar, salt, pepper, and garlic powder to a mason jar and uses an immersion blender to mix the vinaigrette. - 00:46–00:47 The woman pours the vinaigrette over the salad. - 00:48–00:49 The woman slices a baguette. - 00:50–00:54 The ad ends with a shot of the completed appetizer: keftedakia (Greek meatballs), a Greek salad, and tzatziki sauce.

# Ad summary A creator shares some of the reasons why she uses and loves Graza olive oil. She also mentions three different product formats. # Brand positioning Graza is presented as a brand of high-quality olive oil, and the ad highlights its commitment to freshness. The brand appears to value simplicity, single-origin sourcing, and chemical-free products. In addition, the brand has a unique squeeze bottle which is unconventional for olive oil products. # Product The ad showcases three Graza olive oil products: "Sizzle" for high-heat cooking, "Drizzle" for salad dressings, and "Frizzle", a high-heat cooking oil in a spray. Each is made with olive oil from a single origin, ensuring freshness; the olives are picked, pressed, and bottled in the same season. The creator highlights that all of the products are chemical-free. # Visual style The ad has a bright, clean aesthetic with a simple kitchen backdrop. It has a polished commercial feel due to the clean aesthetic. The video uses static shots and smooth transitions. The pacing is consistent throughout. The cuts are not necessarily timed to music beats or voiceover lines. # Hooks Spoken: 00:00–00:04 so you guys see me cooking with Graza olive oil all the time Text overlay: 00:00–00:04 so you guys see me cooking with Graza olive oil all the time Visual: 00:00–00:04 The shot shows a woman in a kitchen. She is standing in front of a stove with a pan of food on it. In the background are white cabinets with gold handles, a white marble countertop, and a stainless steel mixer. On the counter are two green Graza squeeze bottles and a yellow Graza spray bottle. The woman is fair-skinned with long brown hair and is wearing a light pink zip-up sweatshirt and black leggings. The camera is stationary and at eye-level. # Funnel stage Consideration # Pain points The ad implies that viewers may want to take better care of themselves but struggle to find the time as busy moms. # Value propositions - Graza products are high quality since they are single origin sourced. - Graza olive oil is fresh since it is picked, pressed, and bottled all in the same season - Graza olive oil is a healthy cooking option because it is chemical free. - There is a Graza product that serves all cooking purposes including high heat cooking (Sizzle and Frizzle) and salad dressings (Drizzle). # Benefits - Stay healthy and fueled - Provides peace of mind # Features - Single origin sourced - Picked, pressed, and bottled all in the same season - Chemical free - Sizzle: for cooking high heat cooking - Drizzle: for salad dressings and drizzling - Frizzle: high heat cooking oil in a spray # Call to action None used. # Social proof - "I saw other influencers cooking with it" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is from the perspective of a creator who is talking about how she uses the brand's olive oil in her every day life. # Storyline - 00:00–00:05 00:00–00:05 The creator opens the video by saying that viewers see her cooking with Graza olive oil all the time, but she's never told them why she loves it. This is designed to build curiosity about her product and brand loyalty. - 00:05–00:09 00:05–00:09 She introduces the first reason: the squeeze bottle. The presenter shares that she initially liked the product due to seeing other influencers cooking with it. - 00:09–00:13 00:09–00:13 The creator then says that after learning about the product and using it herself, she is now going to share some other reasons she loves the product. - 00:13–00:19 00:13–00:19 She highlights that the olive oil is single-origin sourced, meaning every bottle has olives only from the same place. This conveys a commitment to quality and consistency. - 00:19–00:25 00:19–00:25 She states that the olive oil is incredibly fresh, being picked, pressed, and bottled all in the same season, and emphasizes that the products are chemical-free. - 00:25–00:31 00:25–00:31 She highlights two varieties of the olive oil: Sizzle, which is for high heat cooking, and Drizzle, which is for salad dressings and drizzling. - 00:31–00:39 00:31–00:39 The creator shares a third product called Frizzle, which is a high-heat cooking oil in a spray, stating that she hasn't tried it yet but she is excited to. - 00:39–00:45 00:39–00:45 The creator shares that she recently made some egg roll in a bowl using Graza and it's one of her favorites that she'll have for lunch for the next couple of days. She is now presenting the product in the context of a personal food preference. - 00:45–00:50 00:45–00:50 She states that making egg roll in a bowl is one way she takes care of herself, as she wants to stay healthy and fueled. She is now presenting the product in the context of self-care. - 00:50–01:12 00:50–01:12 She explains that she is able to take care of herself even when she is on the go as a mom of three. She concludes by telling viewers to cook something for themselves, get a treat, go for a walk, or read a book, and encourages them to do something just for themselves.

# Ad summary The ad features a woman demonstrating how she uses Graza olive oil to make a simple arugula Caesar salad with parmesan and seared salmon. She emphasizes how it makes her meals feel restaurant-level and is a way to make cooking feel special. # Brand positioning Graza is presented as a premium olive oil brand that elevates simple, everyday meals into restaurant-quality experiences. The brand's unique squeeze bottle format pushes against the traditional image of olive oil as a basic cooking ingredient and emphasizes its accessibility and ease of use. The ad promotes the brand as a convenient and essential way to enhance the flavor of home-cooked dishes. Graza's positioning is emotional, associating its product with feelings of luxury and culinary sophistication. # Product Graza olive oil is an extra virgin olive oil sold in distinct, dark-green squeeze bottles. The bottles feature a green nozzle top and colorful graphics. Two varieties are displayed: a general-purpose olive oil and "Sizzle," a high-heat olive oil for cooking. The "Sizzle" olive oil is explicitly designed for cooking at high heat, making it ideal for pan-searing salmon. The primary USP is the bottle's design, which makes drizzling olive oil easy and helps elevate any dish. The bottle design addresses the pain point of typical oil bottles, which are messier and less precise. The product is presented as a simple way to make everyday cooking feel special and restaurant-level, implying a fast, easy way to add flavor to meals. # Visual style The ad has a clean, bright aesthetic with a focus on natural lighting and simple compositions. The editing style is smooth, with static shots and minimal transitions. The production quality leans towards a polished commercial feel, presenting the product in an appealing way. The pacing is moderate, with cuts timed to some voiceover lines. The audio-visual sync is consistent, with product actions aligned with the narrator's descriptions. # Hooks Spoken: 00:00–00:04 Lately my favorite way to make a simple dinner feel like a little luxury is finishing it with Graza olive oil. Text overlay: 00:00–00:05 LATELY MY FAVORITE WAY TO MAKE A SIMPLE DINNER FEEL LIKE A LITTLE LUXURY IS FINISHING IT WITH GRAZA OLIVE OIL Visual: 00:00–00:02 A dark-haired woman with light skin and natural makeup stands in a brightly lit, modern kitchen. She is wearing a white shirt and jeans. She is facing the camera and holding up a bottle of Graza olive oil in her left hand. In her right hand is a white bowl that contains arugula and a salmon fillet. The camera zooms in to show her drizzling Graza olive oil from the green squeeze bottle onto the salad. The kitchen features gray cabinets, a white countertop, and stainless-steel appliances. Lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points Simple dinners can feel boring and lackluster without much effort to create something special. # Value propositions - Graza olive oil is a fast and easy way to make a regular meal feel restaurant-level. - The squeeze bottle is easy to use. # Benefits - Makes simple dinners feel like a little luxury - Squeeze bottles are easy to use - Makes everyday cooking feel special - Makes a regular meal feel restaurant level # Features - Extra virgin olive oil - Unique squeeze bottle - Sizzle, made for high heat # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a home cook sharing her experience with the product. # Storyline - 00:00–00:03 00:00–00:03 The creator presents a bottle of Graza olive oil and a bowl of arugula, parmesan, and salmon and mentions that her favorite way to make a simple dinner feel like a little luxury is to use Graza olive oil. This is meant to hook the audience by presenting a problem (simple dinners can be boring) and introducing an easy solution (Graza olive oil). The audience is experiencing the ad from the creator's POV. The tone is casual and friendly. - 00:03–00:05 00:03–00:05 The creator takes a bite of the salad to showcase the product in use and show her enjoyment of the meal, which reinforces the benefit of using the olive oil. The audience is experiencing the ad from the creator's POV, which is communicated through her casual tone. The moment progresses the narrative by showing the enjoyment of a dish created with the product. - 00:05–00:07 00:05–00:07 The creator highlights the Graza bottles on her countertop to visually emphasize the product and brand, and says she loves that Graza makes it so easy. This builds on the brand's value proposition, highlighting its convenience. The audience is experiencing the ad from the creator's POV, which is communicated through her casual tone. The moment progresses the narrative by focusing on the functional ease of use. - 00:07–00:09 00:07–00:09 The creator picks up the bottle of "Sizzle" olive oil, emphasizing, "The squeeze bottles are honestly genius". The audience is experiencing the ad from the creator's POV, which is communicated through her casual tone. The moment builds on the brand's USP. - 00:09–00:15 00:09–00:15 The creator pours "Sizzle" olive oil into a pan to cook salmon. The creator notes, "I use sizzle when I’m cooking like for this salmon. It’s made for high heat, so it’s perfect for the pan." This reinforces the product's specific use case and benefits, and emphasizes the specific attributes of the "Sizzle" variety. The audience is experiencing the ad from the creator's POV, which is communicated through her casual tone. The moment progresses the narrative by focusing on the functional ease of use. - 00:15–00:17 00:15–00:17 The creator continues to prepare the meal, highlighting that, "Tonight, I’m making a super simple lemony arugula Caesar salad with parmesan." This context further defines the ease and simplicity of the dish, and positions Graza olive oil as a way to enhance everyday meals. The audience is experiencing the ad from the creator's POV, which is communicated through her casual tone. The moment progresses the narrative by showing the dish ingredients. - 00:18–00:21 00:18–00:21 The creator finishes the salad, adding, "and then the best part: finishing everything with Drizzle". This builds on the value proposition of simplicity and highlights the act of using the product as a key part of the meal. The audience is experiencing the ad from the creator's POV, which is communicated through her casual tone. The moment progresses the narrative by focusing on the end result. - 00:21–00:24 00:21–00:24 The creator adds the salad and salmon to a bowl, then states, "I swear a good olive oil drizzle is the fastest way to make a regular meal feel restaurant-level." This reinforces the product's core benefit of elevating simple meals. The audience is experiencing the ad from the creator's POV, which is communicated through her casual tone. The moment progresses the narrative by showing the end result. - 00:24–00:31 00:24–00:31 The creator finishes the dish with another drizzle of olive oil. Next, she takes a bite to emphasize the final result, and notes, "It's such a small thing, but makes everyday cooking feel special." This further reinforces the core benefit of elevating simple meals. The audience is experiencing the ad from the creator's POV, which is communicated through her casual tone. The moment progresses the narrative by showing the end result.

# Ad summary This ad showcases Graza's Drizzle and Sizzle olive oils, emphasizing their specific uses and convenience in squeeze bottles. It targets cooking enthusiasts who appreciate fresh, high-quality ingredients. # Brand positioning Graza is presented as a modern, accessible olive oil brand that simplifies the cooking process. It distinguishes itself by offering specific olive oils for specific purposes (cooking vs. finishing) in user-friendly squeeze bottles, in contrast to traditional olive oil brands that offer one-size-fits-all products in less convenient packaging. The brand tone is casual and playful, appealing to everyday home cooks who appreciate quality but don't want to overcomplicate their culinary experience. The use of squeeze bottles and the emphasis on 'zero confusion' suggests a focus on simplicity and ease of use, setting it apart from more formal or traditional brands. # Product The ad features two types of extra virgin olive oil from Graza: 'Sizzle' Cooking Oil and 'Drizzle' Finishing Oil. Sizzle is designed for cooking and Drizzle is for finishing dishes. Both are single origin, cold-pressed, and 100% extra virgin olive oil. A key USP is their packaging in squeeze bottles, which addresses the barrier of inconvenient traditional bottles and promotes frequent use. The oils are presented for home cooking use, implying a focus on quality and convenience for the average cook. # Visual style The ad has a clean, modern aesthetic with a UGC feel. The kitchen setting is bright and well-lit, creating a relatable and inviting atmosphere. The editing style includes static shots and smooth transitions, maintaining a consistent pace. The production quality is polished, giving it a professional look. The color palette is simple, with dark, olive-green and neon green accents that align with the brand colors. # Hooks Spoken: 00:00–00:05 [Enthusiastic] If you've only been using one olive oil, Graza is about to change that. Text overlay: 00:01–00:10 If you've only been using one olive oil, Graza is about to change that. Meet Sizzle and Drizzle. Visual: 00:00–00:04: The shot is a close-up, overhead view inside a cardboard box lined with brown paper. Two dark olive-green bottles are visible with bright neon green labels and caps. The bottle on the left has a bright green label that says “Drizzle” Extra Virgin Olive Oil in black text, along with a graphic of an olive with a tap on it. The bottle on the right has a bright yellow label that says “Sizzle” Extra Virgin Olive Oil in black text, along with a graphic of a cartoon man dancing. A green card that says “Let’s get cooking!” in black text lies on top of the bottles. Two white hands pull the card upwards to reveal the two olive oil bottles. # Funnel stage Consideration # Pain points The ad implies that using one general-purpose olive oil can be confusing or insufficient, and that traditional olive oil bottles are inconvenient to use. # Value propositions - Simplified cooking with oils for specific purposes - High-quality ingredients in user-friendly packaging (squeeze bottles) - Fresh olive oil # Benefits - Convenient and easy to use - Specific oils for specific cooking needs - Fresh olive oil # Features - "Sizzle" Cooking Oil - "Drizzle" Finishing Oil - Single origin - Cold pressed - 100% extra virgin - Squeeze bottles # Call to action None used. # Social proof - "Once you taste fresh olive oil, you can't go back." – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer or user sharing their experience with the product. # Storyline - 00:00–00:04 A person opens a cardboard box containing two black squeeze bottles, each with a neon green label and cap, along with a green card that reads, “Let’s get cooking!”. - 00:01–00:05 The narrator introduces Graza olive oils, setting up the premise that using only one type of olive oil is about to change. This moment frames the brand as innovative and necessary. The tone is friendly and relatable, speaking to the audience from a position of shared experience. - 00:05–00:11 The narrator introduces the two olive oils, setting up the premise that each is for a unique purpose, “Meet Sizzle and Drizzle. Two oils, two jobs, zero confusion.” - 00:11–00:15 Continuing with the introduction, the narrator explains, “Sizzle is made for cooking, Drizzle is your finisher.” - 00:11–00:16 A woman squeezes Sizzle olive oil into a pan on a stove, then cuts halloumi on a cutting board, and then fries the halloumi in the pan that she added Sizzle to. This visually demonstrates the use of Sizzle in a practical cooking scenario. - 00:15–00:23 The narrator elaborates, “Both are single origin, cold pressed, 100% extra virgin, and they come in squeeze bottles so you’ll actually use them.” This emphasizes the quality and ease of use, addressing a common consumer concern about olive oil going unused. - 00:16–00:23 The woman is then shown drizzling Drizzle olive oil over a salad in a yellow bowl, visually demonstrating the use of Drizzle as a finishing oil. - 00:24–00:24 The woman poses in front of her kitchen counter with the two olive oils and the salad to emphasize her satisfaction with the end product. - 00:24–00:28 The woman eats the salad and emphatically states, “Once you taste fresh olive oil, you can’t go back.” and approves, “Mhmm.” This serves as a personal endorsement of the product's superior taste and quality. - 00:28–00:30 The woman poses again to emphasize that cooking with Graza olive oils is as easy as can be and emphatically approves.

# Ad summary A creator shares her love of Graza olive oil and her favorite simple lunch to make using both their "Sizzle" and "Drizzle" olive oils. She loves the squeeze bottles for convenience, but the taste and freshness are what keeps her restocking it. The olive oil is made with single-origin, single-varietal olives which makes the olive oil incredibly fresh and delicious. # Brand positioning Graza is positioned as a high-quality olive oil brand that prioritizes freshness, flavor, and convenience. The brand's olive oil is crafted from single-origin, single-varietal olives, emphasizing the brand's commitment to quality. In contrast to generic olive oils that blend different olive types or origins, Graza highlights its unique sourcing and production methods as a functional differentiator. The brand aligns with a lifestyle that values fresh, delicious food made easily with high-quality ingredients. The squeeze bottle packaging pushes against the norm of traditional glass bottles, which is a move towards convenience and user-friendliness. The positioning is both functional, through its emphasis on single-origin olives and freshness, and emotional, by associating the brand with delicious, easy-to-prepare meals. # Product The ad features two Graza olive oil products: "Sizzle" and "Drizzle." Graza's "Sizzle" Olive Oil is designed for cooking. It has a mellow flavor profile, ensuring it doesn't overpower other ingredients and works great with heat. Graza's "Drizzle" Olive Oil features a bolder flavor due to the olives being harvested earlier. It is ideal for using on salads as a simple stand-alone flavor enhancement. Both olive oils come in convenient squeeze bottles, making them easy to use. The ad addresses the purchase barrier of olive oil not always being convenient and fresh by highlighting the bottle design and single-origin ingredient which helps the user understand why these are high-quality olive oils. # Visual style The ad features a blend of polished and UGC-style visuals to appeal to a broad audience. The kitchen setting and natural lighting give it a relatable feel, while the clear product shots and demonstrations are cleanly shot and edited. The editing is smooth with static shots. The pacing is consistent throughout. There is not significant audio-visual sync. # Hooks Spoken: Three years ago I was introduced to Graza olive oil. Visual: 00:00–00:02 The shot is chest-up of a fair-skinned woman in her late 20s or early 30s standing in a kitchen. She is wearing a yellow t-shirt and light-wash jeans. Her hair is pulled back. She has one hand on her hip and is gesturing to the left with her other hand, where two green squeeze bottles sit on a light-colored countertop next to a stainless steel gas range and white marble backsplash. The cabinets are wood with gold knobs. There is a white range hood above the stove. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is not having convenient, high-quality olive oil. The creator emphasizes the convenience of the squeeze bottles and the high-quality olives. # Value propositions - Convenient squeeze bottles: ease of use for everyday cooking - Freshness from single-origin, single-varietal olives: assures quality and taste - Versatile Sizzle and Drizzle olive oils: caters to different cooking and finishing needs # Benefits - The taste and freshness is what keeps me restocking it. - Doesn't overpower the flavor of your other ingredients - Works really great with heat - Incredibly fresh and yummy # Features - Convenient squeeze bottles - Single-origin, single-varietal olives - Sizzle olive oil has a mellow flavor profile - Drizzle olive oil has a bolder flavor due to olives being harvested earlier # Call to action None used. # Social proof - "The squeeze bottles hooked me in because they're so convenient, but the taste and the freshness is what keeps me restocking it." – Female 1 (Creator) - "I've used Graza's Sizzle olive oil when cooking literally every day for the last three years." – Female 1 (Creator) - "I literally could eat this lunch every single day." – Female 1 (Creator) - "I always keep a backup refill in my pantry just in case." – Female 1 (Creator) # Point of view - Customer 80% – The majority of the video is told from the perspective of a customer who shares her personal experience with the product. - Brand 20% – The brand's perspective is communicated through product claims and descriptions. # Storyline - 00:00–00:02 The creator introduces Graza olive oil, stating she was introduced to it three years ago. - 00:02–00:07 00:02–00:07 She states the squeeze bottles hooked her in because they're so convenient, but the taste and freshness is what keeps her restocking it. This is delivered from the creator's perspective as she shares her personal experience. - 00:08–00:14 00:08–00:14 The creator says that Graza is made with single-origin, single-varietal olives, which makes their olive oil incredibly fresh and so delicious. This is delivered from the brand perspective because the creator is sharing a unique feature of the product. - 00:14–00:20 00:14–00:20 The creator says she has used Graza's Sizzle olive oil when cooking literally every day for the last three years. This part of the story is from the creator's POV and emphasizes personal, prolonged use. - 00:20–00:26 00:20–00:26 She describes the "Sizzle" olive oil as having a more mellow flavor profile, so it doesn't overpower the flavor of your other ingredients, and it works really great with heat. She is speaking about the functional features and benefits from the brand's POV. - 00:26–00:30 00:26–00:30 She says that today she is making one of her favorite quick and easy lunches: scrambled eggs with a side salad. She is speaking from the creator's POV and sets up the next demonstration. - 00:31–00:33 00:31–00:33 She begins cooking her eggs with Graza's "Sizzle" oil. The visual shows how the product is used and from the creator's POV. - 00:34–00:43 00:34–00:43 She goes on to describe her favorite way to use the "Drizzle" oil, which has a little bit of a bolder flavor because the olives are harvested earlier, which is just on a really simple salad. The story switches back to her point of view as a creator. - 00:43–00:47 00:43–00:47 She states that the Drizzle can easily stand alone flavor-wise, so she puts it over arugula with parmesan cheese, salt, and pepper. This segment is from the creator's perspective. It is a demonstration on how to use the product. - 00:48–00:50 00:48–00:50 She states she could literally eat this lunch every single day. This reinforces her love of Graza, again delivered from her own POV as the creator. - 00:51–00:54 00:51–00:54 She can always count on Graza olive oil to be incredibly fresh and yummy. She is sharing the brand's value proposition from the brand's POV. - 00:54–00:57 00:54–00:57 The creator mentions that she always keeps a backup refill in her pantry just in case, once again emphasizing her personal affection and dependency on the product from her own POV.

# Ad summary A woman demonstrates how to make rosemary olive oil cornbread in madeleine form using Graza olive oils. She highlights their different flavor profiles and the high quality of the olive oil used. # Brand positioning Graza is a modern olive oil brand that emphasizes high-quality olive oils with a focus on flavor. The brand seems to occupy a space in the consumer's mind as a premium yet accessible option, encouraging culinary creativity with its products. Its packaging is modern, clean, and distinctive. It appears to be functional (high-quality oils for cooking and finishing) but also promotes an emotional connection through cooking and enjoying food. # Product The ad features the brand's "Drizzle" extra virgin olive oil and "Frizzle" high heat cooking oil. "Drizzle" is positioned as a rich and flavorful finishing olive oil best used on salads and toast. "Frizzle" is positioned as a high heat cooking oil with a buttery neutral flavor that complements other flavors well. The ad encourages trying these products for their flavor profiles, quality, and how they can enhance cooking. # Visual style The ad has a clean and polished aesthetic, which reflects the brand’s premium quality and focus on flavor. The color palette is bright and inviting, which can help to draw the viewer in. The editing style uses quick cuts to keep the video moving and engaging. The pacing is fairly consistent throughout the ad, which helps maintain viewer interest. # Hooks Spoken: 00:00–00:04 This is rosemary olive oil cornbread in Madeleine form, my savory version of a classic French sponge cake that really highlights the flavor of high quality olive oil. Visual: 00:00–00:01 Woman with dark hair and a red and brown striped sweater standing in front of a wooden counter. The counter has multiple bottles of Graza olive oil. In front of her is a basket with madeleines in it. She smells one of the madeleines with a smile. / 00:01–00:02 A hand holding a madeleine above a metal baking sheet with multiple madeleines on it. In the background are multiple bottles of Graza olive oil. / 00:02–00:04 A close up of baked madeleines on a white serving plate that are being drizzled with Graza olive oil. # Funnel stage Consideration # Pain points The ad subtly addresses the challenge of finding high-quality olive oil that enhances the flavor of dishes, as suggested by the narrator saying her savory version "really highlights the flavor of high quality olive oil." # Value propositions - High-quality olive oil for cooking and finishing. - Perfect release from the pan and adds mellow olive flavor. - Adds a rich and flavorful finishing touch. # Benefits - Enhances flavor of food - High quality olive oil - Perfect release # Features - Drizzle extra virgin olive oil - Frizzle high heat cooking oil - Sizzle olive oil cooking spray # Call to action None used. # Social proof - "Graza Drizzle is my favorite olive oil to use on salads and toast." – Female 1 (Customer) - "In my opinion, is the most rich and flavorful finishing olive oil." – Female 1 (Customer) # Point of view - Customer 100% – All content is delivered by one person making food in her kitchen. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with the creator holding and smelling a rosemary olive oil cornbread madeleine. She presents the dish as a savory version of a classic French sponge cake highlighting high quality olive oil. This establishes the concept and highlights the final product. - 00:04–00:10 00:04–00:10 The creator shows the Graza products along with eggs and other ingredients to demonstrate the recipe is possible. This is presented from the creator's perspective. - 00:10–00:18 00:10–00:18 The creator speaks while mixing the batter. She notes that Graza Drizzle is her favorite olive oil to use on salads and toast. She conveys her thought process to the viewer about how delicious a madeleine would taste drenched in Graza. - 00:18–00:27 00:18–00:27 She introduces "Frizzle" high heat cooking oil for the batter because of its buttery neutral flavor that perfectly complements lemon zest and rosemary. She continues preparing the batter. - 00:27–00:35 00:27–00:35 The creator sprays the madeleine pan with Graza "Sizzle" olive oil cooking spray, which she says ensures a perfect release and adds a mellow olive oily flavor to the exterior. She highlights what using this product for cooking does for the final product. - 00:35–00:48 00:35–00:48 She displays the finished madeleines and explains she is going to drench them in drizzle since they are still hot from the oven. She tops the finished dish with flaky salt before eating the finished dish and explaining that it’s great as an appetizer or served with a bowl of soup.

# Ad summary A private chef in New York City uses a variety of Graza olive oils to prepare a maple miso glazed chicken and seared broccoli over burrata. She likes using Graza olive oil for both her private chefing clients and for everyday use because it checks all the boxes as far as price point and quality. She uses the 'frizzle high heat cooking oil' to get a really nice sear on the chicken because she likes using it for anything that needs a nice crisp crust, and the 'sizzle oil' with the seared broccoli because it has a more mellow flavor. She then plates the broccoli over burrata, finishes it with a little bit of Graza's drizzle oil mixed with chili flakes, and drizzles the chicken with the maple miso glaze. # Brand positioning Graza is an olive oil brand for cooking and finishing. The brand aims to be both affordable and high quality, positioning itself for everyday use by home cooks and professional chefs alike. The brand offers a range of olive oils for high-heat searing, general cooking, and drizzling to finish dishes. # Product The ad features a variety of Graza olive oils, each with a specific use case. The "Frizzle" high heat cooking oil is designed for searing and achieving a crisp crust. It is used to sear the chicken. The "Sizzle" virgin olive oil is described as having a more mellow flavor and is used for everyday cooking, such as searing broccoli. The "Drizzle" oil is intended for finishing dishes, adding a punchier flavor, and is used as a final touch over the broccoli and burrata. # Visual style The ad has a clean, bright, and polished aesthetic, typical of food content on social media. The editing style includes quick cuts to show the cooking process and ingredients. The production quality is high, creating a professional and appealing feel. The visual motifs include close-ups of food preparation and plated dishes. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: Female 1: I'm a private chef in New York City and here's what I make myself for dinner on my night off using Graza olive oil. Text overlay: 00:00–00:01 / I'm a private chef / 00:01–00:02 / and here's what I / 00:02–00:03 / make myself for dinner / 00:03–00:04 / on my night off / 00:04–00:04 / using Graza Olive Oil Visual: 00:00–00:00 Close-up, eye-level shot of a cooked chicken in a stainless steel pan with a sauce or glaze. Silverware and a white ceramic cooking pot are visible in the background. / 00:01–00:01 Close-up shot of a plate of sliced chicken with a yellow sauce or glaze being spooned over it. The plate has a blue and white patterned rim. / 00:01–00:02 Close-up shot of a hand drizzling a green sauce from a squeeze bottle onto the plated chicken. In the blurred background are several bottles of Graza olive oils. / 00:02–00:04 A shot of several Graza olive oil bottles on a wooden cutting board. The bottles have yellow and green labels and are of different sizes and shapes. A checkered cutting board is visible in the background. # Funnel stage Consideration # Pain points The need for high-quality olive oil that is both affordable and versatile for everyday cooking and professional use. Quote: "Checks all of my boxes as far as price point and quality." # Value propositions - Checks all of my boxes as far as price point and quality - My everyday go to oil # Benefits - Nice crisp crust - More mellow flavor - Perfect finishing touch # Features - Frizzle high heat cooking oil - Sizzle virgin olive oil - Drizzle oil # Call to action None used. # Social proof - "Graza is the only oil I use for my private chefing clients because it checks all of my boxes as far as price point and quality" – Female 1 (Private Chef) - "But I also love using it at home for everyday use" – Female 1 (Private Chef) # Point of view - Customer 100% – The entire video is told from the perspective of a private chef, who is also a customer of Graza olive oil. # Storyline - 00:00–00:04 The creator introduces herself as a private chef in New York City and states that she's sharing what she makes for dinner on her night off using Graza olive oil. - 00:05–00:10 She states that Graza is the only oil she uses for her private chefing clients because it checks all of her boxes for price point and quality. - 00:10–00:15 She mentions that she loves using it at home for everyday use, as well, and is going to prepare maple miso glazed chicken. - 00:15–00:19 The creator demonstrates making the glaze, then uses the 'frizzle high heat cooking oil' to get a nice sear on the chicken. - 00:19–00:21 She says she likes using it for anything that needs a nice crisp crust. - 00:22–00:25 While the chicken is resting, she uses the sizzle oil to make seared broccoli. - 00:25–00:28 She mentions that 'sizzle oil' has a more mellow flavor and is her everyday go-to oil. - 00:28–00:33 She plates the broccoli over burrata and finishes it with a little bit of Graza's 'drizzle oil' mixed with chili flakes. - 00:33–00:36 The creator explains that its punchier flavor makes it the perfect finishing touch for any dish. - 00:36–00:40 She concludes that it was her perfect dinner made using the best oil.

# Ad summary This ad features a creator sharing a pasta recipe in which she uses Graza olive oil. # Brand positioning Graza is presented as a premium brand of olive oil, offering both cooking and finishing oils in distinct bottles. The brand is positioned as elevating everyday cooking with its high-quality, 100% extra virgin olive oil from Jaen, Spain. The brand prioritizes flavor and aesthetic appeal, and encourages consumers to display the product on their countertops. Graza also pushes against the norm of ordinary cooking oils by providing a unique design aesthetic with its bottle. # Product The ad features two Graza olive oils, the "Sizzle" Extra Virgin Olive Oil Cooking Oil and the "Drizzle" Extra Virgin Olive Oil Finishing Oil. The "Sizzle" oil is for everyday cooking. The "Drizzle" oil is for finishing dishes. The products are packaged in bright green, uniquely shaped bottles that are meant to be displayed on countertops. The olive oils are 100% extra virgin olive oil from Jaen, Spain, and the brand prioritizes rich flavor. # Visual style The ad has a bright and clean aesthetic, with a focus on food presentation. The production quality is good, with clear shots and attention to detail, falling somewhere between a UGC and a polished commercial. The pacing is moderate, with several cuts per minute to keep the viewer engaged. The creator's actions are in sync with her voiceover. # Hooks Spoken: 00:00–00:03 Here's how I brought my favorite dish to life using my all-time favorite olive oil. Visual: 00:00–00:01 Close-up shot of a bowl of penne pasta with rose sauce, garnished with fresh basil. Behind the bowl, two green bottles of Graza olive oil sit on the white countertop. Further back, a black and white striped container and a wooden-topped container add visual interest to the kitchen setting. The camera is stationary. / 00:01–00:02 The creator, a young woman with curly hair, is centered in the frame, holding the bowl of penne pasta. She is wearing a cream-colored sweater and a cross necklace. Behind her, white cabinets and stainless steel appliances can be seen. The camera is stationary. / 00:02–00:03 A hand holds a bottle of Graza "Drizzle" Extra Virgin Olive Oil over a white countertop. A green potted plant and a wooden cutting board are behind the product. The camera is stationary. # Funnel stage Consideration # Pain points The ad implies that the customer may want to improve the flavor of their meals. The creator says, "Here's how I brought my favorite dish to life using my all-time favorite olive oil." # Value propositions - 100% extra virgin olive oil for fresh and rich flavor - Aesthetically pleasing packaging that elevates the vibe of your kitchen - Finishing oil to really pull everything together # Benefits - Elevates flavor - Fresh and rich flavor - Aesthetically pleasing packaging # Features - 100% extra virgin olive oil - Cooking oil - Finishing oil # Call to action None used. # Social proof - "I love cooking with Graza because it's 100% extra virgin olive oil and the flavors are so fresh and rich" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who uses and loves the product, conveyed through her casual tone and personal experiences. # Storyline - 00:00–00:02 00:00–00:02 The video begins with a bowl of penne pasta, garnished with basil, before cutting to the creator eating the pasta. This is designed to entice the viewer with an appealing image of the final product. - 00:02–00:05 00:02–00:05 The creator picks up a bottle of Graza "Drizzle" Extra Virgin Olive Oil followed by a bottle of Graza "Sizzle" Extra Virgin Olive Oil. This emphasizes the brand and the product's unique bottle design. - 00:05–00:07 00:05–00:07 The creator pours Graza "Sizzle" Extra Virgin Olive Oil into a pan. This visually shows one way the product can be used. - 00:07–00:16 00:07–00:16 The creator cooks the pasta sauce, adding onions, chorizo, spices, cream, and penne. This visual demonstration provides a clear use case. - 00:16–00:23 00:16–00:23 The pasta is plated in a bowl and topped with parmesan, basil, and Graza "Drizzle" Extra Virgin Olive Oil. This highlights the product as a finishing oil that enhances the flavor and appearance of the dish. - 00:23–00:30 00:23–00:30 The creator holds up the finished dish and takes a bite. This visually communicates the high quality of the dish while further emphasizing that this can be made at home.

# Ad summary In this ad, a content creator prepares a meal using Graza olive oils. She makes short ribs, mashed potatoes, and asparagus. # Brand positioning Graza positions itself as a convenient and elevated everyday cooking oil. The brand eschews the traditional olive oil positioning of sophistication, and presents itself as fun and functional. Its packaging is bright and bold, standing out from other olive oils on the market. # Product Graza sells olive oils. The ad features Frizzle High Heat Cooking Oil, Drizzle Extra Virgin Olive Oil, and Sizzle Extra Virgin Olive Oil. Frizzle is used for cooking at high temperatures. Drizzle is for finishing dishes. Sizzle is a spray oil, perfect for everyday cooking. The oils are packaged in squeeze bottles for ease of use. # Visual style The ad has a polished feel. The editing is smooth and the cuts are timed to the music. The lighting is natural. # Hooks Spoken: Female 1: Welcome back to my series, you got food at home featuring Graza. Text overlay: YOU GOT FOOD AT HOME 🏡 / you got food at home featuring Graza Visual: 00:00–00:03: A woman with dark hair stands in a kitchen. She is wearing a mauve-colored top and jeans. Behind her are several bottles of Graza olive oil, as well as various other cooking ingredients and a bottle of wine. The kitchen has white cabinets and granite countertops. A stainless steel microwave is visible above the oven. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Sizzle oil is perfect for everyday cooking because it's a spray oil. - Frizzle high heat cooking oil is good for searing short ribs. # Benefits - Olive oil is just as important as the meal - Perfect for everyday cooking # Features - Frizzle High Heat Cooking Oil - Drizzle Extra Virgin Olive Oil - Sizzle Extra Virgin Olive Oil - spray version # Call to action None used. # Social proof - "10 out of 10 meal with a 10 out of 10 olive oil" – Female 1 (Creator) # Point of view - Customer 100% – The ad is told from the perspective of a customer of the brand, who is also a content creator. # Storyline - 00:00–00:03 The creator introduces the brand and her meal. - 00:04–00:08 She explains that olive oil is as important as the meal itself and introduces the specific Graza oils that she's using. - 00:09–00:18 She says that tonight's menu consists of short ribs, mashed potatoes, and asparagus. She adds that it's one of her favorite comfort meals. - 00:18–00:24 The creator adds seasoning to the short ribs and uses Frizzle oil to sear them in a dutch oven. - 00:26–00:36 She adds vegetables, tomato paste, red wine, beef broth, and seasoning to the pot. She then places the short ribs back in the pot and puts it in the oven for 3 hours. - 00:37–00:40 The creator says she's making mashed potatoes and asparagus for the sides. - 00:40–00:46 She sprays a sheet pan with Sizzle oil and places the asparagus on the pan. She remarks that the spray is really satisfying. - 00:47–01:01 She removes the short ribs from the oven. To finish the meal, she drizzles the finished dish with Drizzle olive oil. She adds that the drizzle is so good on the vegetables. - 01:01–01:04 She says that she could eat the meal every night, and rates both the meal and the olive oil a 10/10.

# Ad summary This ad promotes Graza olive oils as a must-have kitchen item. It highlights the brand's different olive oils, which can be used for drizzling and cooking. # Brand positioning The ad showcases Graza as a vibrant and playful brand, contrasting with the traditionally serious and sophisticated image of olive oil brands. The brand embraces a fun and approachable identity, evident in its cartoonish packaging and lively color palette. Graza distinguishes itself through its focus on accessibility and ease of use, featuring squeeze bottle packaging designed for everyday cooking rather than high-end presentation. The brand's products are positioned for both drizzling and high-heat cooking, catering to versatile culinary needs. # Product The ad features three Graza olive oil products: "Drizzle" Extra Virgin Olive Oil, packaged in a green squeeze bottle; "Sizzle" Extra Virgin Olive Oil, packaged in a larger dark green squeeze bottle with a green nozzle; and "Frizzle" High Heat Cooking Oil, packaged in a larger dark green squeeze bottle with a yellow nozzle. The oils are presented as kitchen essentials for everyday use, designed for easy and precise dispensing. The ad addresses the common purchase barrier of understanding which olive oil is best for different cooking needs by offering specialized oils for drizzling and high-heat applications. The squeeze bottle format underscores convenience and control, setting it apart from traditional olive oil packaging. # Visual style The ad's aesthetic is clean and bright with a focus on product visibility. The static shot and clear lighting suggest a deliberate, polished presentation. The lack of quick cuts or dynamic transitions lends a straightforward, no-frills feel. The production quality appears to be a hybrid of commercial and UGC, balancing a staged setup with casual styling. The pacing is slow and steady, with no abrupt shifts in tempo. # Hooks Text overlay: 00:00–00:14 My favorite Olive Oils / 00:00–00:14 @getgraza Visual: 00:00–00:14 The shot is a static, medium shot of the Graza olive oil products displayed on a light wood countertop in a kitchen. Three squeeze bottles of Graza olive oil are lined up from left to right: "Drizzle" Extra Virgin Olive Oil in a smaller, green bottle, "Sizzle" Extra Virgin Olive Oil in a larger, dark green bottle with a green nozzle, and "Frizzle" High Heat Cooking Oil in a larger, dark green bottle with a yellow nozzle. A green Graza-branded mat with cartoon illustrations and the text "LET'S GET COOKING!" lies in front of the bottles. Behind the olive oils and mat, the out-of-focus background includes a wooden cabinet and various kitchen items, such as a black bottle, utensils, and a metal cooking pot. The embedded text overlay at the bottom of the screen reads: "My favorite Olive Oils @getgraza." # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the confusion around selecting the right olive oil for specific cooking applications. The differentiation between "Drizzle," "Sizzle," and "Frizzle" aims to simplify this choice. # Value propositions - Convenient squeeze bottle format makes cooking easier - Specialized oils for different cooking needs # Benefits - Versatile use for drizzling and high-heat cooking # Features - "Drizzle" Extra Virgin Olive Oil (green bottle) - "Sizzle" Extra Virgin Olive Oil (dark green bottle with green nozzle) - "Frizzle" High Heat Cooking Oil (dark green bottle with yellow nozzle) - Squeeze bottle format for easy dispensing # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its products and messaging directly. # Storyline - 00:00–00:14 00:00–00:14 The ad opens with a static shot of the Graza olive oil products on a kitchen counter. The text overlay reads "My favorite Olive Oils @getgraza." This sets the stage by immediately presenting the products as a recommended favorite, aiming to capture attention with a personal endorsement.

# Ad summary A woman makes an olive oil cake using Graza olive oil. # Brand positioning Graza is presented as a modern and playful brand that elevates everyday cooking with high-quality olive oil. The use of the product in a baking context, specifically an olive oil cake, suggests that the brand aims to be versatile and relevant for a range of culinary applications, not just traditional savory dishes. The brand is positioned as fun and accessible, breaking away from the sometimes stuffy or overly serious image of gourmet olive oils. The bright green packaging and playful name contribute to a youthful and approachable brand identity. # Product The product featured is Graza "Drizzle" Extra Virgin Olive Oil, packaged in a distinctive squeeze bottle. The bottle's design suggests ease of use and controlled dispensing, making it user-friendly for home cooks. The ad emphasizes the use of the olive oil in an olive oil cake, highlighting its versatility beyond traditional uses like salads or sautéing. The product is presented as a premium ingredient, implied by the "Extra Virgin" label and its incorporation into a baked dessert. The ad implicitly addresses the potential barrier of olive oil being seen as solely a savory ingredient, showcasing its use in baking to broaden its appeal. # Visual style The ad has a clean, bright, and casual aesthetic, resembling user-generated content (UGC). The editing style features quick cuts between shots, maintaining a brisk pace, with an upbeat feel that suggests a fun and accessible approach to cooking and baking. # Hooks Spoken: I'm gonna make an olive oil cake with Graza Text overlay: BAKING ON BUSINESS Visual: 00:00–00:03: A woman with shoulder-length dark hair, wearing a black blazer and black shirt, stands in a bright kitchen. She holds a green bottle of Graza olive oil in her left hand. Text overlay: "BAKING ON BUSINESS". # Funnel stage Top of funnel (Awareness) # Pain points The ad doesn't explicitly state a pain point. However, it implicitly addresses the potential perception that olive oil is only for savory dishes by showcasing it in a cake recipe. # Value propositions - The "Drizzle" bottle is designed to give the user control of the flow of olive oil. # Benefits - Versatility in cooking - Easy to use # Features - Extra Virgin Olive Oil - Packaged in a squeeze bottle # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of a home baker sharing their recipe and experience. # Storyline - 00:00–00:03 The woman holds a bottle of Graza olive oil and announces she will make an olive oil cake with it. - 00:03–00:03 The audience sees sugar being poured into a bowl with flour. - 00:03–00:04 The Graza olive oil bottle is held to the camera. - 00:04–00:05 Olive oil is poured into a bowl. - 00:05–00:06 Milk is poured into the bowl with the olive oil. - 00:06–00:07 The woman, smiling, holds the bowl of ingredients. - 00:07–00:08 The ingredients are poured into another bowl. - 00:08–00:09 The cake batter is placed in an oven. - 00:09–00:11 The woman, smiling, holds an electric mixer. - 00:11–00:12 A mixing bowl shows ingredients being mixed together. - 00:12–00:13 A finished cake with fruit toppings sits on a table.

# Ad summary This ad promotes Graza olive oil as the key ingredient for the perfect Bolognese sauce. The ad features a woman preparing the sauce in her kitchen, highlighting the quality and refillable nature of Graza olive oil. She also showcases the versatility of the product by drizzling it over the cooked meal. # Brand positioning Graza is a high-quality olive oil brand known for its iconic green bottle. The brand aims to occupy a space in the consumer's mind as the best choice for cooking, emphasizing quality and sustainability with its refill options. By explicitly stating "the quality is even more iconic than the bottle itself", the brand is taking the unique visual recognition of its bottle as an obvious, undisputed truth. # Product The ad features Graza's extra virgin olive oil, emphasizing its quality and iconic green bottle. The ad also features the Graza Sizzle can which can be used to refill the extra virgin olive oil. The bottle is now refillable, making it more sustainable for frequent cooks. The product is presented as essential for creating the "perfect Bolognese," highlighting its role in enhancing the flavor and quality of the dish. This is reinforced through the statement, "the amount of olive oil plays such a huge role." # Visual style The ad has a polished, UGC-style aesthetic, making it feel authentic and relatable. The editing rhythm is smooth, with static shots and natural transitions, creating a consistent and easy-to-follow pace. The production quality is high, but still maintains a UGC feel, helping to convey the intended tone of a casual, friendly recommendation. The colors pop and the steam provides texture. # Hooks Spoken: Female 1: POV you found the secret to the perfect Bolognese. Text overlay: Love letter to Graza Olive Oil Visual: 00:00–00:02: Close-up shot of a red pot filled with steaming Bolognese sauce. A woman's hand stirs the sauce with a wooden spoon. Text overlay reads "Love letter to Graza Olive Oil". The background is a light-colored wooden countertop. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed is the challenge of creating a truly perfect Bolognese sauce at home. # Value propositions - Quality olive oil is essential for achieving the perfect Bolognese - Refillable cans offer convenience and sustainability for frequent cooks. # Benefits - Achieve the perfect Bolognese - Enhance the flavor and quality of meals - Convenient refills - Sustainable # Features - Quality olive oil - Iconic green bottle - Refillable cans available # Call to action None used. # Point of view - Customer 100% – The entire ad is communicated from the point of view of someone sharing their personal cooking experiences. # Storyline - 00:00–00:02 The ad opens with a close-up of a Bolognese sauce being stirred in a pot, immediately conveying a sense of warmth and comfort. - 00:02–00:16 The scene transitions to a woman in her kitchen preparing ingredients, which includes chopping the vegetables, and grating the garlic. This establishes the context of home cooking and sets the stage for the recipe. - 00:16–00:23 Next, the woman showcases the Graza olive oil products, emphasizing the refillable nature of the Sizzle can and the quality of the oil, directly addressing convenience and sustainability. - 00:23–00:56 Continuing, the woman demonstrates using Graza olive oil throughout the Bolognese recipe, highlighting its importance in achieving the perfect flavor. This emphasizes the product's functional benefit in cooking. - 00:56–01:02 The scene returns to the completed Bolognese sauce, showcasing the end result and suggesting satisfaction with the final dish. The food is topped with parmesan and the drizzle olive oil. - 01:02–01:08 Finally, a man and woman share the finished Bolognese, reinforcing the meal's appeal and encouraging viewers to try the recipe themselves, suggesting an emotional payoff of impressing others.

# Ad summary This ad showcases food and appetizers being created for a dinner party using products from Graza. Products shown include Graza olive oils and chips, which are incorporated into a creative dessert and an elevated take on chips and dip. The focus of the ad is dinner party preparation with friends. # Brand positioning Graza is presented as a modern, playful brand that elevates the everyday cooking experience with high-quality olive oils and snack foods. The brand's packaging and visual aesthetic lean into an informal, lighthearted tone with quirky illustrations and a bright color palette. This contrasts with traditional olive oil brands, which often emphasize heritage or Mediterranean origins. Graza products are positioned as essential for both simple snacks and sophisticated dishes, appealing to home cooks who value both quality and fun in their kitchen. # Product The ad features Graza's "Drizzle" Extra Virgin Olive Oil, packaged in a squeeze bottle for easy drizzling, and "Sizzle" Olive Oil, described as a cooking oil. Both products are packaged in green bottles with yellow accents and whimsical illustrations. Also highlighted are Graza's "Extra Crispy" potato chips, presented in playfully designed bags. The chips are thick-cut and meant to be enjoyed with unconventional toppings like prosciutto, pickled peppers, and parmesan cheese, suggesting an elevated snacking experience. # Visual style The ad has a bright, playful, and casual aesthetic, resembling user-generated content. It features a combination of close-up shots, quick cuts, and overhead shots to emphasize the food preparation process. The lighting is natural, creating a warm and inviting tone. The overall production quality is simple, but the visual composition is intentional and appealing. The editing rhythm is upbeat, driven by a groovy instrumental track. # Hooks Spoken: 00:00–00:03: [Upbeat] Dinner party prep with Graza. Text overlay: 00:00 / with Graza. Visual: 00:00–00:02: A table is set for a dinner party with a pink gingham tablecloth. A hand lights three candlesticks. In the background there are bowls of pasta and a bottle of wine. A cake topped with whipped cream and orange slices is in the center of the shot. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Graza products can be used to create a gourmet appetizer for a dinner party. - The olive oil is versatile enough to be used in sweet and savory dishes. # Benefits - Creative appetizer - Elevated snacking experience - Versatile olive oil # Features - “Drizzle” Extra Virgin Olive Oil - “Sizzle” Extra Virgin Olive Oil - “Extra Crispy” potato chips # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot in a vertical, first-person style, creating the feel of an authentic user-generated video. # Storyline - 00:00–00:02 The ad opens with a scene of dinner party preparation, setting the context for the brand's role. - 00:02–00:07 00:02–00:07: The ad transitions to an unboxing of a Graza product set, revealing the various items including olive oil and chips. This introduces the product line in a visually appealing way. - 00:07–00:16 00:07–00:16: A cake is made, and olive oil is incorporated into the dessert preparation. This shows the versatility of the product in cooking. - 00:16–00:22 00:16–00:22: A unique appetizer is prepared using the Graza potato chips. The chips are topped with prosciutto, pickled peppers and Parmesan cheese. This demonstrates a creative use of the product as a base for an elevated snack. - 00:22–00:25 00:22–00:25: The final cake is topped with olive oil. The ad concludes by showcasing the final dish.

# Ad summary This ad promotes Graza high-heat cooking oil, "Frizzle." The ad features a chef in a professional kitchen who explains why he uses Frizzle oil on his restaurant's flat top grill when preparing Wagyu steak frites. The chef notes that using a high-quality finishing oil on the flat top would result in the oil simply burning. # Brand positioning Graza is presented as a brand that specializes in high-quality cooking oils. The ad suggests that their products are specifically designed for high-heat cooking environments, such as flat top grills, where other oils may burn or degrade. Graza is positioned as a solution for professional chefs and home cooks who want a reliable oil that allows them to prepare dishes effectively in high-heat cooking conditions. The brand aims to occupy a functional space in the consumer's mind, offering a high-performance cooking oil. By aligning with professional cooking practices, the brand implies quality and reliability, pushing against the norm of using standard cooking oils in all situations. # Product The product featured in the ad is Graza "Frizzle" high-heat cooking oil. It's designed for high-heat cooking methods like using a flat top grill. The chef in the ad suggests that "Frizzle" allows the steak to "do its thing" without burning. "Frizzle" cooking oil is presented as a high-quality product specifically designed for high-heat cooking environments, offering a solution for cooks who want to avoid oil degradation or burning during the cooking process. The bottle is dark green with a yellow squirt cap and a yellow label that prominently features the name GRAZA in bold font. # Visual style The ad has a professional yet accessible aesthetic, with a clean and well-lit professional kitchen setting. The editing style includes a mix of static shots and quick cuts to keep the pace engaging. The production quality is polished, blending elements of a professional commercial with a user-generated content feel. The pacing is moderate and consistent throughout the ad, with cuts timed to coincide with the chef's speech. # Hooks Spoken: 00:00–00:03 So the way we cook our steaks, they're kind of riding on the flattop quite a bit. Text overlay: 00:00–00:02 So the way we cook our steaks / 00:02–00:03 they're kind of riding on the flattop quite a bit. Visual: 00:00–00:02 Inside a professional kitchen, a bearded chef stands at an angle in front of stainless steel counters and cooking equipment. He is light-skinned and wears a blue baseball cap, a white T-shirt, and a blue apron. He gestures with his left hand as he speaks. / 00:02–00:03 The camera tilts down to a flattop grill. The chef's tattooed arm reaches into frame, and he pours cooking oil onto the grill near a steak. # Funnel stage Consideration # Pain points The pain point in the ad is that using a high-quality finishing oil on a flattop grill can lead to it simply burning, making it unsuitable for high-heat cooking. This frustration is signaled when the chef states, "if you were to use a high quality finishing oil for this purpose, it would just sit here and kind of burn." # Value propositions - High-heat specific product. # Benefits - Lets the steak "do its thing" # Features - High-heat specific product # Call to action None used. # Social proof - None used. # Point of view - Expert 100% – The entire ad is told from the perspective of the chef, who is introduced by name and title. # Storyline - 00:00–00:02 00:00–00:02 The chef stands in a professional kitchen and describes how they cook their steaks. He notes that they are "kind of riding on the flattop quite a bit." - 00:02–00:04 00:02–00:04 The camera pans to the flattop grill and oil is added to the grill as the chef states, "In that same oil." - 00:04–00:11 00:04–00:11 The chef speaks about using a high-quality finishing oil. He suggests, "if you were to use a high-quality finishing oil for this purpose, it would just sit here and kind of burn." - 00:11–00:17 00:11–00:17 The camera shows a bottle of Graza “Frizzle” High Heat Cooking Oil, and the chef says, "So it's really awesome to have a high quality, high heat specific product to use because it's sort of letting the steak do its thing right there." - 00:17–00:23 00:17–00:23 The chef slices the steak and then plates it along with french fries. The chef says, "And that's how we do our wagyu steak frites with the Frizzle Oil." - 00:23–00:24 00:23–00:24 The chef gives a thumbs up and the Graza logo is overlaid on the screen.

# Ad summary This ad showcases Graza cooking oils, presenting them as a 'dynamic duo' for cooking. The ad features the 'Sizzle' olive oil and 'Frizzle' high-heat cooking oil, emphasizing their versatility in the kitchen. # Brand positioning Graza is presented as a modern cooking oil brand that emphasizes quality and versatility. The brand positions itself as a go-to for both everyday cooking and high-heat applications, suggesting a focus on culinary enthusiasts who value premium ingredients. The brand's playful naming and cartoon-style label design push against the traditional, often serious, branding of cooking oils, aiming for a more approachable and fun image. The brand aims to occupy a space in the consumer's mind as a reliable and versatile cooking oil option. # Product The ad features two distinct cooking oils from Graza: 'Sizzle' Extra Virgin Olive Oil and 'Frizzle' High Heat Cooking Oil. 'Sizzle' is presented as an everyday olive oil suitable for a variety of cooking needs. 'Frizzle' is designed for high-heat cooking applications like frying and searing. Both oils are packaged in distinctively designed squeeze bottles with bright yellow labels and cartoon illustrations. The ad highlights the versatility of having both oils, suggesting they form a 'dynamic duo' for all cooking needs. The packaging and branding emphasize a fun, modern approach to cooking oils, making them appealing to a younger, more experimental audience. # Visual style The ad has a clean, minimalist visual style with a focus on product presentation. The production quality appears to be shot on iPhone, giving it a casual, authentic feel. The visual motif is a product flatlay, showcasing the two bottles in their packaging. The image treatment is natural, with soft lighting and no obvious filters. The typography integration is simple and legible, with handwritten-style text layered over the image. The style contrasts with typical high-design cooking oil ads, aiming for a more approachable and relatable feel, which could increase scannability in feed. # Hooks Headline: My cooking dynamic duo # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Having both oils provides a 'dynamic duo' for all cooking needs. # Benefits - Versatile cooking options - Suitable for everyday cooking - Designed for high-heat applications # Features - Extra Virgin Olive Oil - High Heat Cooking Oil # Call to action None used. # Point of view - Customer: The text overlay 'My cooking dynamic duo' suggests a customer's positive experience and endorsement of the product. # Storyline - The ad opens with a shot of two Graza cooking oil bottles, 'Sizzle' and 'Frizzle', nestled in a cardboard box. This is intended to introduce the products in a visually appealing way, showcasing their packaging and presentation. The perspective is from someone who has received the product, possibly a customer or influencer. - The text overlay 'My cooking dynamic duo' is added to emphasize the versatility and complementary nature of the two oils. This is from the perspective of someone who uses the product, highlighting the benefit of having both oils for different cooking needs. - The ad concludes with the brand's social media handle and website, encouraging viewers to learn more and purchase the products. This is from the brand's perspective, aiming to drive traffic and sales.

# Ad summary This ad features a photo of several bottles of Graza olive oil surrounded by fruit. The photo is captioned with a humorous anecdote about the brand's product. # Brand positioning Graza is presented as a brand that has garnered a cult following, to the point where a person's consumption of it may require an 'intervention.' This suggests the brand aims to occupy a space in the consumer's mind as a must-have item, something so desirable that one might overindulge. The brand aligns with a lifestyle of culinary enthusiasm and perhaps a touch of humor, positioning itself against the norm of olive oil being a mere cooking staple. Instead, Graza is portrayed as a product that people are passionate about, bordering on obsession. # Product The product featured is Graza olive oil, packaged in a dark green squeeze bottle with a dispensing nozzle. The bottles come in two sizes, with either a yellow or green nozzle. The product is positioned as something so desirable that one might need an 'intervention' to curb their usage. The ad implies that the product is worth trying or buying because it is so good that people can't get enough of it. # Visual style The ad has a user-generated content (UGC) aesthetic, resembling a snapshot taken in a home kitchen. The lighting is natural, and the composition is casual, giving the impression of authenticity. The image treatment is minimal, with no obvious filters or color grading. The overall style is simple and unpolished, which enhances the feeling of a genuine, unscripted moment. # Hooks Headline: Came downstairs to my husband having a @getgraza intervention. # Funnel stage Top of funnel (Awareness) # Pain points The ad humorously implies that the product is so good that people can't get enough of it, to the point of overconsumption. # Value propositions - None used. # Benefits - None used. # Features - Multi-use Olive Oil # Call to action None used. # Social proof - None used. # Point of view - Customer: The top caption shares a personal anecdote about the product, suggesting a real-life experience with the brand. # Storyline - The ad opens with a caption stating, "Came downstairs to my husband having a @getgraza intervention." This sets the stage for a humorous scenario where the product, Graza olive oil, is so beloved that the husband's consumption has become excessive, warranting an intervention. The story is being told from the perspective of the wife, who is amused by her husband's obsession with the product.

# Ad summary A woman explains why she prefers Graza olive oil because the harvest date and origin are labelled on the bottle. She demonstrates how she uses each of the products to cook smashed potatoes. # Brand positioning Graza olive oil aims to occupy a space in the consumer's mind where they are known for fresh, high-quality olive oil that is transparently sourced and harvested. The brand emphasizes knowing exactly when and where the olives were sourced. This positioning aligns with consumers who prioritize fresh, quality ingredients and appreciate transparency in food sourcing. Graza seemingly pushes against category norms by explicitly labeling the harvest date and origin on the bottle, offering a level of detail not commonly found in other olive oil brands. The brand positioning is functional, focusing on the freshness, origin, and quality of the olive oil. Sizzle is a cooking oil, and Drizzle is a finishing oil. # Product Graza olive oil comes in two varieties: Sizzle and Drizzle. Sizzle is designed for cooking, providing a crispy and golden result without feeling heavy or greasy. Drizzle is a finishing oil that adds a bright finishing flavor, elevating dishes to restaurant level with minimal effort. Both products feature the harvest date and origin of the olives directly on the bottle, ensuring transparency and freshness. The olive oil is single origin, picked, pressed, and bottled in the same season, ensuring maximum flavor and quality. This addresses purchase barriers by providing clear information about the product's sourcing and freshness, building trust with the consumer. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean aesthetic. Editing is smooth with static shots. The pacing is moderate, supporting the conversational tone. # Hooks Spoken: Okay, wait, do you know when the olive oil in your pantry was harvested or where the olives are from, because I had no idea. Visual: 00:00–00:02: The shot is inside of a pantry with white door and a black interior with packed shelves. A woman (early 30s, light skin, long brown hair, grey long sleeve shirt, dark pants) opens the door and stands in the doorway holding a dark glass bottle of olive oil, gesturing towards the bottle with her other hand. She faces the camera directly. The lighting is bright, and the camera is stationary. The shot is chest up. / 00:02–00:06: The shot is inside of a pantry with white door and a black interior with packed shelves. A woman (early 30s, light skin, long brown hair, grey long sleeve shirt, dark pants) opens the door and stands in the doorway holding a dark glass bottle of olive oil, gesturing towards the bottle with her other hand. She faces the camera directly. The lighting is bright, and the camera is stationary. She walks out of the pantry with the bottle. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation. # Pain points Not knowing when your olive oil was harvested or where the olives are from: "Do you know when the olive oil in your pantry was harvested or where the olives are from, because I had no idea." # Value propositions - Transparency in sourcing (harvest date and origin on the bottle) - Freshness and quality (single origin, same-season harvest) - Culinary enhancement (restaurant-level flavor with minimal effort) # Benefits - Know exactly how fresh it is - Explains why it tastes so good - Crispy and golden without feeling heavy or greasy - Bright, finishing flavor that makes them taste restaurant level with basically zero effort - Taste olive oil the way it should be # Features - Bottles have the harvest date right on the front - Tells you where the olives were sourced - Single origin - Picked, pressed, and bottled all in the same season - Sizzle is for cooking - Drizzle is a finishing flavor # Call to action Try Graza and taste olive oil the way it should be. # Social proof - “I switched to Graza because their bottles have the harvest date right on the front, so you know exactly how fresh it is, and it even tells you where the olives were sourced.” – Female 1 (Customer) - “Which honestly explains why it tastes so good.” – Female 1 (Customer) - "It adds this bright, finishing flavor that makes them taste restaurant level with basically zero effort." # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and cooking demonstration. # Storyline - 00:00–00:06 The creator opens her pantry and grabs a bottle of olive oil, asking if the viewer knows when their olive oil was harvested or where the olives are from. She explains that she had no idea. This is intended to create a problem with the audience by making them wonder about their olive oil. The perspective is from the creator, inviting the audience into her thought process. The tone is casual. - 00:06–00:17 00:06–00:17 The creator holds up two bottles of Graza olive oil (Sizzle and Drizzle) and explains that she switched to the brand because the bottles have the harvest date right on the front, so you know exactly how fresh it is, and it even tells you where the olives were sourced. It’s single origin and picked, pressed, and bottled all in the same season. This is a solution to the initial problem, positioning Graza as a transparent and fresh option. The perspective is from the creator, acting as a product advocate. The tone is informative and enthusiastic. - 00:17–00:20 00:17–00:20 As a continuation of the previous point, she adds that the freshness explains why it tastes so good. This reinforces the quality of Graza oil. The perspective remains from the creator’s point of view, emphasizing the flavor as a key benefit. - 00:20–00:35 00:20–00:35 The creator demonstrates how she uses Sizzle for homemade smashed potatoes, noting that it makes them crispy and golden without feeling heavy or greasy. Then, she tops them with Drizzle, which adds a bright, finishing flavor that makes them taste restaurant-level with basically zero effort. This is a product demo, showing the products in use and highlighting their benefits. The perspective is from the creator’s point of view, showing the viewer how to use the products. The tone is practical and enthusiastic. - 00:35–00:39 00:35–00:39 The creator tastes the potatoes and reacts with enjoyment. This reinforces the taste claim. The perspective is from the creator’s point of view. - 00:39–00:45 00:39–00:45 The creator concludes that if you’ve never checked your olive oil before, maybe now’s the time. She encourages viewers to try Graza and taste olive oil the way it should be. This serves as a call to action and summary of the benefits of Graza olive oil. The perspective is from the creator, positioning herself as an advocate for better olive oil. The tone is encouraging and conclusive.

# Ad summary Chef Fermin Nunez describes why he uses Frizzle high heat cooking oil. He cites its neutral flavor and ability to withstand high heat cooking. # Brand positioning GRAZA is presented as a brand that enables professional chefs to better execute their craft. The brand positions itself as providing a neutral olive oil that can withstand high heat, allowing the chef to focus on the dish's core flavors and culinary application without compromising taste. By featuring a high-end chef, GRAZA elevates its perceived quality and utility in professional settings. # Product GRAZA’s Frizzle High Heat Cooking Oil is an olive oil designed for high-temperature cooking, even in professional kitchens. This olive oil is marketed to chefs and cooks who require an oil that will maintain a neutral flavor profile without compromising the taste of the dishes being prepared. It is for any application requiring the oil to withstand high-heat cooking, such as frying tetelas. # Visual style The ad has a simple and authentic visual style, with natural lighting and minimal editing. The commercial kitchen setting suggests the production is higher quality, which enhances the brand's utility for professionals. # Hooks Spoken: 00:00–00:01 My name is Fermin Nunez. Text overlay: FERMIN NUNEZ Executive Chef Suerte in Austin, TX (text box) / My name is Fermin Nunez. (caption) Visual: 00:00–00:01 The camera is focused on Fermin Nunez, who is centered in the frame, in a restaurant kitchen. He is standing in front of a table with bowls of food ingredients, a yellow tortilla press, and a white kitchen apron. He has a beard and is wearing glasses and a hat. The camera angle is slightly below, looking upward at him. # Funnel stage Consideration # Pain points Compromised taste due to low-quality cooking oil. The ad addresses the frustration of using cooking oil that compromises the taste of fried food. It implies that many oils impart unwanted flavors, preventing chefs from achieving optimal results: “it's not going to compromise the taste of whatever you are frying with.” # Value propositions - An oil that is very neutral so even though it's made from olives it's not going to compromise the taste of whatever you are frying with. - The oil can take high heat cooking. - Good to use for certain dishes or for any application # Benefits - It's not going to compromise the taste of whatever you are frying with. - Take high heat cooking # Features - Neutral - Made from olives - High Heat Cooking Oil # Call to action None used. # Social proof - None used. # Point of view - Expert 100% – Chef Fermin Nunez acts as the expert in the video. # Storyline - 00:00–00:01 Chef Fermin Nunez introduces himself. - 00:01–00:03 00:01–00:03 The clip cuts to the chef preparing an item in the kitchen, and someone off camera says, "Frizzle it up Chef, cock-a-doodle-do!" This provides a playful tone. - 00:03–00:04 00:03–00:04 Fermin states that he chooses to use Frizzle. He speaks directly to the camera from a restaurant dining room. - 00:04–00:09 00:04–00:09 Cut to a shot of someone in the kitchen frying a tortilla in a pan with oil. Fermin explains he uses Frizzle because of how he can cook with it for certain dishes, specifically for tetelas. The ad then shows a rack of bottles labeled Graza Frizzle High Heat Cooking Oil. - 00:09–00:16 00:09–00:16 Cut back to Fermin in the dining room, who explains that he uses Frizzle for any application where he needs his oil to take high-heat cooking. This statement is shown over footage of chefs cooking tortillas on a hot surface. Back in the dining room, Fermin summarizes that Frizzle is an oil that is very neutral. - 00:17–00:23 00:17–00:23 Fermin describes the product benefit. The ad cuts to a hand pouring oil into a pan, followed by a cooked tetela with cheese pull. The chef summarizes that Frizzle is made from olives, but it is not going to compromise the taste of whatever you are frying with.