How Grab Advertises on Meta

# Ad summary This ad promotes Grab Advanced Booking, which allows users to schedule their transportation to the airport in advance. The ad shows busy professionals traveling to work, going on business trips, and making their transportation arrangements via the Grab app. The ad concludes with an offer, stating that Grab will pay for the customer's ticket if they are late. # Brand positioning The brand presented in this ad is Grab, a ride-hailing service which allows users to book transportation and delivery services via a mobile app. The brand positions itself as a reliable, safe, and convenient transportation solution that can reduce stress, particularly for busy professionals who travel frequently. Grab aims to occupy the space of an essential service that is both efficient and trustworthy, offering peace of mind by allowing customers to schedule transportation in advance and guaranteeing on-time service with a refund if the customer is late. The brand promotes a lifestyle of productivity and stress reduction, helping users feel in control of their travel plans. The brand's positioning is functional, emphasizing reliability, safety, and convenience. # Product The featured product is Grab Advanced Booking, a feature within the Grab app that allows users to schedule their transportation to the airport in advance. This service is designed for busy professionals and frequent travelers who want to ensure they arrive at the airport on time and reduce the stress associated with travel. The service offers safe and reliable transportation with drivers who are always on time, because you have already scheduled your ride. It addresses the pain point of transportation to the airport being unpredictable and stressful. A key USP is that Grab guarantees on-time arrival, with the promise to replace the customer's ticket if the driver is late. The ad encourages viewers to use Grab Advanced Booking to simplify their travel arrangements and enjoy a stress-free experience. # Visual style The ad has a polished, commercial aesthetic with a mix of real-life footage and graphics. The editing style includes quick cuts and smooth transitions. The production quality is high, which helps convey a sense of trust and reliability. The visual motifs include shots of busy cityscapes, people using transportation, and app interface demos. The pacing is fast and consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03: Kamu nggak burnout. Kamu sedang lelah, tapi tetap gas terus. Text overlay: 00:00–00:03: Kamu gak / 00:01–00:03: lelah Visual: 00:00–00:01: A shot of a green train and a pole with traffic lights. The camera pans to the right. The sky is clear and blue. / 00:01–00:03: A busy city intersection with pedestrians crossing the street. Buildings and storefronts are visible in the background. The sky is bright and overcast. The camera pans slightly. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that viewers may feel stressed when traveling to the airport, especially when on business trips. This is signaled by the opening lines: "Kamu nggak burnout. Kamu sedang lelah, tapi tetap gas terus." which translates to: "You're not burnt out, you're just tired, but still pushing through." # Value propositions - Plan your trip ahead of time and reduce the stress of last-minute arrangements - Guarantee on-time arrival and reduce stress during your business trip # Benefits - Reduce stress during work trips - Convenient transportation to the airport - Safe and reliable service - Peace of mind # Features - Grab Advance Booking - Schedule your trip in advance - Guaranteed on-time arrival # Call to action None used. # Point of view - Brand 100% – The ad is told through the official voice of the brand, highlighting the product’s features and benefits. # Storyline - 00:00–00:03 The ad opens by asking the viewer if they are burned out or just tired and still pushing through. - 00:03–00:08 The ad says the viewer has a business trip today but already made it easy to travel. - 00:08–00:14 It asks if the transportation to the airport is safe, and if the driver is on time. - 00:14–00:18 The ad attributes the ease of travel to Grab Advance Booking. - 00:18–00:26 The ad says that because the viewer is a planner, they deserve to relax. - 00:26–00:27 The ad continues to state that Grab can reduce the viewer's stress during their business trip. - 00:27–00:30 The ad then provides its value proposition, stating that Grab will pay for the viewer's ticket if their driver is late. - 00:30–00:36 The ad ends with a demo of the Grab app.

# Ad summary This ad for GrabBike highlights its affordability and convenience for daily school commutes. It uses a cartoonish visual style with familiar school-related props and humorous imagery to appeal to a younger audience or parents looking for budget-friendly transportation options. # Brand positioning GrabBike is presented as a convenient and budget-friendly transportation solution, specifically highlighted for everyday school commutes. The brand positions itself as an alternative to traditional transportation, emphasizing affordability ("Hemat MURAH") and reliability ("NON-STOP"). The visuals include familiar school-related props and the use of cartoonish elements to create a playful and accessible image, aligning with the lifestyles of students and parents seeking convenient transportation options. # Product GrabBike is a motorcycle ride-hailing service that enables users to book rides for convenient and affordable transportation. The ad focuses on using GrabBike for daily school commutes. The text "Hemat MURAH NON-STOP" underscores its affordability and reliability. The price is highlighted as "Harga Rp 7 RIBU", suggesting a low fare for specific routes. The integration of school-related visuals and the phrase "Buat sekolah tiap hari" further highlight the product's suitability for students. # Visual style The ad employs a cartoonish and playful visual style with bright colors and simplified shapes. The production quality seems polished, using 3D-rendered elements. Visual motifs include school-related props and floating elements (coins, cloud). The image treatment includes background removal and color grading to enhance the vibrancy. The typography is large and bold, designed for easy scannability. The overall style feels somewhat disruptive, contrasting with more conventional travel ads. # Hooks Headline: MURAH NON-STOP # Funnel stage Top of funnel (Awareness) # Pain points This ad addresses the pain point of expensive and inconvenient transportation to school. # Value propositions - Harga Rp 7 RIBU # Benefits - Hemat MURAH # Features - NON-STOP # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is present throughout the ad, emphasizing affordability, convenience, and target use case (school commutes). # Storyline - The ad opens by highlighting GrabBike as a budget-friendly and reliable transportation option with the text "Hemat MURAH NON-STOP." This is the brand's perspective, aimed at grabbing the viewer's attention with a clear value proposition. - It then reinforces its convenience for daily school commutes with the tagline "Buat sekolah tiap hari." This suggests the brand’s understanding of its target audience’s needs. - The price point of "Harga Rp 7 RIBU" is showcased, implying affordability. This section is from the brand’s POV, underlining the key benefit of cost-effectiveness. - The visuals feature props like books, a globe, and school buildings, supporting the school commute theme from a brand perspective, visualizing the product in a relevant context.

# Ad summary This ad promotes Grab Advance Booking using a relatable skit about waiting for a late friend. It highlights how planning ahead with Grab can help prevent delays and offers a guarantee of compensation if the ride is late. # Brand positioning Grab is presented as a reliable and innovative ride-hailing service dedicated to making travel easier and more predictable. By offering features like 'Advance Booking,' Grab aims to position itself as a solution for travelers who value punctuality and stress-free planning. The brand showcases its commitment to customer satisfaction by backing its service with a guarantee to compensate for lateness, setting it apart from competitors and emphasizing a functional, customer-centric approach. # Product The ad promotes 'Grab Advance Booking,' a service that allows users to schedule rides in advance. This service is designed for users who want to ensure timely transportation. The main USP is the reliability of the service, underscored by a guarantee that 'if late, ticket is compensated.' It addresses the pain point of unreliable transportation options and assures users of the service's dependability. It's aimed at people who travel, meet up with friends, and those who want to be on time to important events. Grab advance booking can be booked using the Grab app. # Visual style The ad's visual style combines casual, user-generated content (UGC) aesthetics with polished graphic overlays. The opening selfie shot and candid group dining scenes provide a relatable, informal feel, while the clean text animations and app interface mockups maintain a professional look. The editing rhythm is quick, with cuts timed to the music to maintain energy. There is an audio-visual sync when the friends arrive at their location as it times with the car arrival notification. # Hooks Text overlay: 00:00–00:06: POV: Udah ada panggilan boarding, tapi ada satu temen yang masih “otw” Visual: 00:00–00:06: A woman with dark hair is centered in the frame using a selfie-style angle. She has full makeup with exaggerated lip and eye enlarging effect. She wears a white t-shirt with black sleeves. She is standing in a hallway with beige walls and dark brown trim. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the common frustration of friends being late, specifically with the phrase 'ada satu temen yang masih “otw”' (there's always one friend who's still 'otw'), capturing the annoyance of waiting for someone who isn't punctual. # Value propositions - Avoid lateness by booking in advance - Reliable transportation with a guarantee of on-time arrival. # Benefits - Reliable transportation - Compensation if the ride is late - Stress-free travel # Features - Advance booking - Guaranteed on-time arrival # Call to action Pesan sekarang (Book now) # Social proof - None used. # Point of view - Customer 40% – The first half of the video is told from the perspective of a customer waiting for a friend. - Brand 60% – The second half of the video is told from the perspective of the brand, stating the benefits and key features of the app. # Storyline - 00:00–00:06 The ad begins with a POV shot of a person waiting for a friend at an airport. - 00:00–00:06 The narrator reveals that their friend is late, referencing the common experience of friends being 'otw' (on the way) but not actually arriving on time. This sets a relatable scenario for many viewers, especially younger audiences who frequently use slang like 'otw.' - 00:07–00:14 The ad then cuts to a group of friends arriving at a destination, implying that the late friend actually booked a Grab in advance and arrived on time. - 00:07–00:14 The friends are then shown enjoying a meal together. - 00:15–00:24 The perspective then shifts to the brand, which communicates the benefit of using the Grab service. - 00:15–00:16 A text overlay on a green screen states 'Jadi bagian trip yang bukan cuma wacana,' which translates to 'Be part of a trip that's not just talk.' - 00:15–00:16 This text continues the message that Grab helps in making plans a reality, not just discussions. - 00:17–00:19 The brand logo for Grab Advance Booking is then displayed, emphasizing the feature. - 00:17–00:19 A text overlay reads 'Grab siap antar. Kalau telat, tiketmu kami ganti*,' meaning 'Grab is ready to take you. If you're late, we'll replace your ticket*.' - 00:17–00:19 The asterisk suggests there are conditions to the ticket replacement offer, and the tone is confident and reassuring. - 00:20–00:20 The next text overlay reads 'Pesan sekarang,' which translates to 'Book now,' a clear call to action. - 00:21–00:24 The ad concludes by showing a mockup of the Grab app interface, highlighting the advance booking feature.

# Ad summary This ad promotes GrabBike, a transportation service with low fares and convenience. # Brand positioning GrabBike is presented as an affordable and convenient transportation solution. The brand focuses on accessibility and value, positioning itself as the go-to option for daily travel needs. The overall tone is cheerful, fun, and energetic, aligning with a lifestyle of ease and efficiency. GrabBike aims to break away from the traditional image of transportation services, offering a fresh and modern take on commuting. # Product GrabBike is a transportation service that allows users to book motorcycle rides through the Grab app. It is highlighted for being affordable, with fares as low as Rp 7.000, and readily available for non-stop use every day within the city. The ad focuses on GrabBike's core offering of providing budget-friendly rides, emphasizing that the service can be used to travel to a variety of destinations. The ad reinforces the ease of access by prompting viewers to check the app immediately to take advantage of the current pricing. # Visual style The ad has a bright, cartoonish, and playful aesthetic. It features a mix of live-action and animated elements, with a vertical layout optimized for mobile viewing. The editing is upbeat and quick, matching the energy of the audio. The production quality is clean, but simple, with vivid colors and a dynamic layout. # Hooks Spoken: 00:00–00:03 Male 1: Woi! Mau hemat jalan ke mana-mana? Langsung aja... Text overlay: 00:00–00:03 GrabBike / 00:00–00:03 Hemat / 00:00–00:03 MURAH NON-STOP Visual: 00:00–00:02 A man in a green Grab uniform is shown from the chest up. He wears a matching green helmet with the Grab logo and black gloves. His expression is cheerful, with a wide smile and a mustache. He gives an "okay" hand gesture. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of expensive transportation costs, aiming to alleviate financial concerns about daily travel. # Value propositions - Get affordable rides for Rp 7.000 # Benefits - Save money: "Mau hemat jalan ke mana-mana?" - Convenient travel: Use GrabBike for getting around. # Features - Affordable rides: "Harga Rp 7 RIBU" - Non-stop availability: "NON-STOP tiap hari" # Call to action Cek Sekarang! # Social proof - None used # Point of view - Brand 100% – The ad communicates directly from the official brand to introduce the offer. # Storyline - 00:00–00:02 00:00–00:02 A man in a Grab uniform gives an “okay” hand gesture, signaling positivity and agreement. - 00:02–00:03 00:02–00:03 Animated buildings and a scooter with two people on it appear, symbolizing the product's use in a city. This provides context for the service and its practical application in everyday life. - 00:03–00:04 00:03–00:04 Text shows 'Harga 7 RIBU' which conveys a sense of urgency and emphasizes the affordability of GrabBike rides. - 00:04–00:14 00:04–00:14 The man makes another “okay” hand gesture, reinforcing the positive sentiment. He also makes waving gestures, adding to the friendly tone.

# Ad summary This ad promotes Grab Advance Booking, highlighting the service's On Time Guarantee. A family is shown enjoying their vacation, with text overlays emphasizing the peace of mind provided by Grab's service. The ad assures users that if they miss their flight, Grab will replace their ticket, ensuring a worry-free travel experience. # Brand positioning Grab is presented as a reliable and customer-centric travel solution, explicitly emphasizing its Grab Advance Booking service. The brand positions itself as a provider of peace of mind, specifically addressing the anxiety associated with potential travel mishaps. This is achieved through the 'Jaminan On Time' (On Time Guarantee) and assurance of ticket replacement if a flight is missed. Grab aims to occupy a space in the consumer's mind as a trustworthy travel partner, reducing stress by offering guarantees and support. # Product The ad promotes Grab Advance Booking, a service that allows users to book transportation in advance, with the added assurance of an 'On Time Guarantee.' This guarantee ensures that users will arrive on time, and if they miss their flight, Grab will replace their ticket. The product is designed for travelers who value punctuality and seek to eliminate the stress of potential delays or missed flights. The service's USP is its combination of convenience and reliability, offering peace of mind through its guarantee. The ad addresses the potential purchase barrier of travel anxiety by explicitly assuring users they will be covered even if unforeseen circumstances occur. # Visual style The ad features a bright, clean, and polished aesthetic typical of commercial advertising. The use of vivid colors and clear graphics creates a positive and trustworthy tone. The editing style is simple, with static shots and smooth transitions. The production quality is high-end, aiming to convey reliability and professionalism. The pacing is consistent. # Hooks Spoken: 00:00–00:02 Ketinggalan pesawat? Tiket diganti!* Text overlay: 00:00–00:02 Grab / 00:00–00:02 Advance / 00:00–00:02 Booking / 00:00–00:02 Ketinggalan pesawat? / 00:00–00:02 Tiket diganti!* Visual: 00:00–00:01: A white calendar icon appears on a green background, followed by text in Bahasa Indonesian that translates to "Missed the flight? Ticket replaced!". Below, the lower half of a family is shown sitting in a chair, with their legs visible. A pink flamingo inflatable is on the right. / 00:01–00:02: The view widens slightly to show the complete family: a man, a woman, and a young girl, all smiling and waving. They are seated in airplane seats. The background transitions to a bright blue sky. Above them, the "Grab Advance Booking" logo appears with the text “Ketinggalan pesawat? Tiket diganti!*” (Missed the flight? Ticket replaced!) # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of travel anxiety, specifically the fear of missing a flight and the associated stress and cost. Quote: "Ketinggalan pesawat?" (Missed the flight?) # Value propositions - Guaranteed on-time arrival or your ticket is replaced - Stress-free travel - Reliable transportation # Benefits - Peace of mind while traveling - Ensured arrival on time - Ticket replacement if flight is missed # Features - Grab Advance Booking - Jaminan On Time (On Time Guarantee) - Tiket diganti!* (Ticket replaced!) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is communicated through the official voice of the brand, highlighting product claims and guarantees. # Storyline - 00:00–00:02 The ad opens with a question about missing a flight, followed by the assurance of ticket replacement, setting up the core problem and solution. - 00:02–00:05 The scene transitions to a happy family sitting inside an airplane, visually representing the benefit of using Grab Advance Booking and emphasizing the 'Jaminan On Time'.

# Ad summary This ad promotes Grab Advance Booking. The image features a man sitting in an airplane seat looking at a tablet and a suitcase next to him. Text in the top portion of the ad asks, 'Missing your flight? Ticket replaced!' A green sign states, 'On Time Guarantee'. # Brand positioning Grab is presented as a convenient and customer-focused travel solution. The ad communicates reliability and assurance by highlighting the 'On Time Guarantee,' suggesting that Grab prioritizes punctuality and customer satisfaction. The brand aims to occupy a space in the consumer's mind as a dependable and stress-free travel option, reinforcing its positioning as a customer-centric mobility service that goes beyond basic transportation by ensuring that passengers who book in advance get to their flights on time or are compensated for the inconvenience. # Product The advertised product is Grab Advance Booking, a service that ensures travelers reach their flights on time. If a customer misses their flight due to Grab's service, Grab replaces their ticket. The service is designed for travelers who value punctuality and seek stress-free transportation to the airport. The ad addresses the purchase barrier of potential delays or missed flights, assuring customers that they will be compensated if any issues arise. # Visual style The visual style of the ad is bright and clean, utilizing vibrant colors and a simple layout to quickly communicate its message. The production quality appears to be high, with professional lighting and clear imagery. The overall design is polished and modern, contributing to the brand's image as reliable and customer-focused. The clean visual style enhances scannability in a mobile feed, making it easy for viewers to quickly grasp the key message. # Hooks Headline: Ketinggalan pesawat? Tiket diganti!* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of missing a flight, which can cause stress, inconvenience, and financial loss. The copy asks, 'Missing your flight?' signaling this common travel concern. # Value propositions - If you miss your flight, Grab will replace your ticket. # Benefits - Ticket replaced! # Features - On Time Guarantee # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad uses brand POV throughout the text and the visual elements to promote Grab Advance Booking. The copy highlights the service's key benefit and its guarantee. The visual reinforces the brand's positioning. # Storyline - The ad starts with the question, 'Missing your flight?' This message is intended to grab the attention of the viewer and introduce a relatable pain point. The question is posed from the brand's perspective, designed to immediately connect with a potential customer's anxiety about air travel and peak their interest in the solution that follows. - The text then follows with 'Ticket replaced!' This serves as the solution to the initial problem, assuring customers that even if a flight is missed, Grab will take responsibility and replace the ticket. This is a direct promise from the brand, communicated in a concise and reassuring manner. - The image shows a man relaxing in an airplane seat, looking at a tablet, next to his luggage. This image is meant to convey a sense of comfort and ease, implying that using Grab Advance Booking is a smooth and stress-free experience. The audience is experiencing the 'after' state as the customer enjoys a calm moment before his flight. - The 'On Time Guarantee' sign visually reinforces the core benefit of the service, emphasizing reliability and punctuality. The sign is positioned prominently, serving as a constant reminder of the brand's commitment to getting passengers to their flights on time. The brand is making a explicit value statement about its service through the green, eye-catching sign.

# Ad summary This Grab ad promotes their Advance Booking feature, highlighting the 'On Time Guarantee' by offering replacement tickets if you miss your flight. The ad uses a simple, bright visual style with text overlays to quickly convey the offer. # Brand positioning Grab presents itself as a convenient and reliable transportation solution, particularly emphasizing its "Advance Booking" feature. The brand aims to occupy a space in the consumer's mind as a trustworthy option for scheduled rides, providing assurance and convenience. Grab's association with a family going on vacation promotes a lifestyle of ease and stress-free travel. By explicitly addressing the common travel concern of missing a flight and offering a solution with replacement tickets, Grab distinguishes itself in the ride-hailing market. # Product The ad showcases Grab's "Advance Booking" feature, which allows users to schedule rides in advance. A key selling point is the "On Time Guarantee," which offers replacement tickets if the user misses their flight due to a late Grab ride. This guarantee addresses a major purchase barrier by assuring users that they will be compensated if the service fails to meet its promise. The service is clearly designed for travelers, particularly families, who need reliable transportation to the airport. The ad emphasizes the peace of mind that comes with a guaranteed on-time service, making it a valuable offering for those who prioritize punctuality and reliability. # Visual style The ad utilizes a clean, bright, and simple aesthetic with high production quality. The editing is minimal with static shots and straightforward transitions. The visual motifs include the consistent green brand color and use of a family in a simulated travel environment to create a sense of comfort and reliability. # Hooks Spoken: 00:00–00:02 [Voiceover] Ketinggalan pesawat? Text overlay: 00:00–00:02 Ketinggalan pesawat? Visual: 00:00–00:02 A solid green background fills the screen with white text that reads "Ketinggalan pesawat?" The camera is static, and the text is centered. The green background is consistent with the Grab brand. # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the anxiety of potentially missing a flight: "Ketinggalan pesawat?" (Missed the flight?). # Value propositions - Guaranteed on-time arrival eliminates travel stress and uncertainty. - Replacement tickets provide a safety net, ensuring you're covered even if the service fails. # Benefits - Guaranteed on-time arrival - Replaced tickets if you miss your flight - Stress-free travel - Convenient pre-scheduled rides # Features - Advance Booking - On Time Guarantee - Replacement tickets # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, highlighting its service and guarantee. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a question addressing a common travel anxiety: "Ketinggalan pesawat?", which translates to "Missed the flight?". This grabs the viewer's attention by immediately presenting a relatable problem. - 00:02–00:12 00:02–00:12 The ad immediately presents the solution: "Tiket diganti!", translating to "Tickets replaced!". This creates a sense of relief and offers a value proposition, indicating that Grab provides a safety net if travel plans go awry. The visuals showcase a happy family in an airplane setting, reinforcing the association with stress-free travel.

# Ad summary This ad promotes Grab's advance booking feature by assuring users that if they miss their flight, Grab will replace their ticket. # Brand positioning This ad promotes Grab as a reliable and customer-focused transportation service, specifically highlighting the Grab Advance Booking feature. The brand aims to occupy a space in the consumer's mind as a convenient travel option, and builds customer trust by promising a replacement ticket if they miss their flight. By offering advanced booking and addressing potential travel anxieties, Grab positions itself as a service that values customer peace of mind and punctuality. # Product The ad promotes Grab Advance Booking, a service that allows customers to book transportation in advance. The key selling point is a guarantee that Grab will replace the ticket if the customer misses their flight. The product is intended for travelers who value punctuality and peace of mind. The ad addresses the purchase barrier of potential travel mishaps by assuring customers that they will be covered if they miss their flight due to issues with Grab's service. # Visual style The ad features a bright, clean, and modern aesthetic with a flat design. The image uses a limited color palette and simple illustrations, which contributes to a friendly and approachable tone. The design elements, such as the white outline icons and soft gradients, give it a contemporary feel, making it easily scannable and visually appealing in a fast-paced social media feed. # Hooks Headline: Ketinggalan pesawat? Tiket diganti!* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of missing a flight and the associated costs of needing to buy a new ticket. # Value propositions - If you miss your flight, Grab will replace your ticket # Benefits - Tiket diganti!* # Features - Grab Advance Booking - Jaminan On Time # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is asserting its promise of reimbursing tickets to customers who book in advance through the Grab Advance Booking program. # Storyline - The ad first displays the Grab Advance Booking logo. This introduces the service and clearly identifies the brand offering the product. - The ad uses the headline, "Ketinggalan pesawat? Tiket diganti!*" which translates to, "Missed your flight? Ticket replaced!". This emphasizes the core benefit and grabs the viewer's attention by addressing a common travel concern. - The ad shows an illustration of a relaxed passenger seated on a plane and holding a drink with a straw. This visualizes the peace of mind offered by the service and reassures customers that Grab has them covered even in the event of a missed flight. - The ad includes an image of a badge that reads, "Jaminan On Time," and an illustration of a bag. These images help to highlight and assure Grab's on-time guarantee.

# Ad summary This ad promotes Grab Advance Booking as a solution for missed flights, emphasizing ticket replacement with an on-time guarantee, aiming to alleviate traveler anxieties. # Brand positioning Grab is presented as a convenient and reliable service aimed at alleviating common travel frustrations. The ad highlights Grab's commitment to customer satisfaction and reliability in the travel sector, positioning the brand as a trustworthy partner for travelers seeking peace of mind. It offers functional solutions to practical travel problems such as missed flights, contrasting potential competitor behaviors by directly addressing and resolving these issues with their 'Jaminan On Time' guarantee. # Product Grab Advance Booking is a service that allows users to schedule rides in advance, especially for airport transfers. The advertised feature is a 'Jaminan On Time' guarantee, promising ticket replacement if the user misses their flight. It targets individuals who value punctuality and reliability, particularly those traveling by air. The service addresses the common fear of missing a flight due to transportation delays, offering peace of mind with its on-time guarantee. # Visual style The ad has a clean and colorful aesthetic, blending simple graphics with a cartoon-like illustration, to convey a friendly and approachable tone. The use of bright colors and minimal animations keeps the visuals engaging. The editing is straightforward with static shots and quick transitions, focusing on clarity and direct messaging. The production quality has a polished feel. # Hooks Text overlay: 00:00–00:02 Ketinggalan pesawat? Visual: 00:00–00:02: A solid green screen displays the text 'Ketinggalan pesawat?' in bold white font, creating a direct and attention-grabbing opening. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the fear of missing a flight due to transportation issues, with the question: 'Ketinggalan pesawat?' (Missing a flight?). # Value propositions - Peace of mind when booking airport transfers - Reliable transportation with on-time guarantee # Benefits - Ticket replacement if you miss your flight # Features - Grab Advance Booking - Jaminan On Time # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad uses the brand's official voice to convey the product features and benefits. # Storyline - 00:00–00:02 The ad opens with a question on-screen: 'Ketinggalan pesawat?' immediately posing the problem of missing a flight to the viewer and drawing in travelers. - 00:02–00:03 Following the question, the ad provides a solution: 'Tiket diganti!*' (Ticket replaced!), highlighting the service's guarantee and presenting Grab as a problem-solver for travel-related anxieties. - 00:03–00:12 The ad visually introduces a person comfortably seated on a simulated plane with a suitcase, using a tablet, conveying ease and entertainment while traveling. - 00:12–00:14 The ad presents the Grab Advance Booking logo, with a calendar and the service's name, reinforcing the brand and its features, emphasizing its role in ensuring timely airport transfers.

# Ad summary This ad highlights GrabBike's affordable prices and aims to grab the attention of a potential user by displaying a man in a GrabBike uniform giving the OK sign. The ad presents the price of a ride and includes a check it out CTA. # Brand positioning GrabBike is presented as an affordable and reliable transportation service. The brand is communicated through the use of its logo, the branded green uniform worn by the person in the ad, and the focus on affordable prices. # Product The ad features the GrabBike service, which is a motorcycle ride-hailing service that offers a convenient and affordable way to get around. The key selling point highlighted is the low price, specifically Rp 7 RIBU. The ad targets everyday commuters looking for a cost-effective transportation solution. It emphasizes the affordability and availability of GrabBike rides within the city. # Visual style The ad has a bright and cheerful visual style, using contrasting green and yellow backgrounds to draw attention. The image features a mix of cartoonish elements, such as the miniature buildings and coins, with a real-life person in a GrabBike uniform. The overall impression is playful and approachable. # Hooks Headline: MURAH NON-STOP # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of expensive transportation, with the implication that other options may be unaffordable. # Value propositions - Low price: Rp 7 RIBU # Benefits - Affordable transportation # Features - GrabBike service - Rp 7 RIBU # Call to action Cek Sekarang! # Social proof - None used. # Point of view - Brand: The entire ad is presented from the perspective of GrabBike, promoting its service and highlighting its affordability and convenience. # Storyline - The ad opens with the GrabBike logo and emphasizes how affordable the service is, as communicated by the words "Hemat MURAH NON-STOP" in large text. The brand is telling the customer this is an affordable option. - A man in a GrabBike uniform gives an OK sign, implying that the service is trustworthy and reliable. This is the brand's way of endorsing their product. - The ad presents a price of Rp 7 RIBU, highlighting the cost-effectiveness of GrabBike. This is the brand communicating the price point to the user. - The ad concludes with "Cek Sekarang!", prompting the viewer to check out the service. The brand is trying to initiate an immediate action from the viewer.

# Ad summary An influencer breaks the fourth wall to deliver an ad for GrabBike, touting its low, flat-rate fares. He conveys the message through two alternating scenarios. # Brand positioning Grab is positioned as an affordable and convenient ride-hailing service. The brand aims to be seen as accessible for everyday transportation needs, offering cost-effective solutions for short commutes. By highlighting consistently low fares, Grab emphasizes its commitment to providing budget-friendly options, setting it apart from competitors who may fluctuate pricing. The brand adopts a playful, humorous tone, suggesting it doesn't take itself too seriously while still delivering reliable service. # Product GrabBike is a motorcycle ride-hailing service advertised as offering consistently low, flat-rate fares. The ad specifically mentions a price of 7,000, and is implied to be an affordable way to travel within the city. The ad highlights that this rate is consistent, as the service is "murah non-stop setiap hari" (cheap non-stop every day). This resolves the customer's potential concern about price fluctuations. # Visual style The ad uses a bright, clean aesthetic with a focus on neon green and white. The editing style is quick and snappy, with frequent cuts between the actor on the motorcycle and the product graphics. The production quality is polished, resembling a professional commercial with a slight comedic twist. The pacing is fast, with cuts timed to the rhythm of the background music. # Hooks Spoken: 00:01–00:02 [Speaking emphatically] 7 ribu. Text overlay: 00:01–00:02 7rb / 00:01–00:02 *Harga dan jarak berbeda di tiap kota Visual: 00:00–00:01 The shot is a close-up of a middle-aged Asian man with a mustache, wearing a white suit and helmet, riding on the back of a motorcycle. The driver, also Asian, is wearing a bright green Grab jacket and helmet. The background is a bright white, seemingly a photography studio. The camera is steady and at eye level. / 00:01–00:02 Split screen. The top half features a digital graphic of the number 7, followed by 'rb', displayed in 3D with a neon green outline. Below the graphic, in smaller font, is the text '*Harga dan jarak berbeda di tiap kota' (prices and distances vary in each city). The bottom half shows the same man, wearing a white suit, looking at the camera while sitting on the white motorcycle. The background is a bright white photography studio. The camera is steady. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of fluctuating transportation costs. Viewers may be frustrated with unpredictable fares, especially for daily commutes, and the ad implies that GrabBike offers a solution with its consistent pricing. # Value propositions - Consistent Pricing: The ad conveys the value of consistent pricing by highlighting that GrabBike offers the same low fare day after day. - Affordable Daily Commute: By emphasizing the cheap, non-stop nature of the 7,000 fare, the ad presents GrabBike as a budget-friendly option for daily commutes. # Benefits - Affordable transportation - Non-stop low prices - Cheap every day # Features - Flat rate of 7000 - Motorcycle ride-hailing service # Call to action Cek sekarang! # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's official voice, delivered through a single actor who conveys the promotional message and benefits of GrabBike. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with an establishing shot of the talent, wearing a white suit and helmet, riding on the back of a motorcycle driven by a Grab driver in full uniform. The moment sets up the brand within the context of everyday transportation. - 00:01–00:02 00:01–00:02 A graphic appears on screen displaying the price of "7 ribu". The talent is now seen on the bike alone in a white suit and helmet. He confirms the price of 7,000, introducing the key offer of the ad. - 00:02–00:03 00:02–00:03 Back to the shot of the man on the back of the Grab bike. He says "besok", continuing to set up the premise that the price will remain the same in the future. - 00:03–00:05 00:03–00:05 The graphic of the 7,000 price point reappears with the talent on the bike by himself. He again confirms the price as 7,000, reinforcing the consistent low price. - 00:05–00:07 00:05–00:07 This time, the man on the back of the bike states "besok-besok" (day after day), emphasizing the ongoing nature of the low fare. - 00:07–00:08 00:07–00:08 The graphic reappears with the talent on the bike alone. He completes the statement as "non-stop 7 ribu" (non-stop 7,000), solidifying the consistent pricing message. - 00:09–00:11 00:09–00:11 The talent is now lying down with graphics spelling out that GrabBike is affordable, non-stop, every day. He conveys the brand’s core value proposition. - 00:12–00:13 00:12–00:13 The talent zooms in and states “cek sekarang!” (check now!), providing a clear call to action for viewers to explore the service.

# Ad summary This ad promotes GrabUnlimited membership by showcasing discounts on GrabFood and GrabCar Plus services, emphasizing the value and savings members can enjoy. # Brand positioning Grab is presented as a versatile lifestyle brand, offering various services like food delivery and transportation. The brand promotes ease and convenience by allowing the customer to order food and transportation on their phone. The association with convenience and ease aims to position Grab as an essential part of everyday life, particularly for those seeking to streamline their daily routines. The ad presents Grab as a modern solution for daily needs, fitting into a fast-paced lifestyle. # Product The ad promotes the GrabUnlimited membership, which offers discounts on services like GrabFood and GrabCar Plus. It highlights savings, offering discounts up to 50% on GrabFood. The ad is targeted at individuals who frequently use these services and are looking for cost-effective solutions. The ad suggests that by purchasing a GrabUnlimited membership, users can save money on each ride and food order. # Visual style The ad uses a lifestyle approach, showing real people interacting with the product, which aims to make the brand relatable. The use of vibrant colors like green and orange adds a modern feel. The layout is clean, with clear text and straightforward visuals, enhancing scannability. The high-quality photography and simple design make the ad appear professional and trustworthy. # Hooks Headline: Diskonnya Lebih Diskon # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of high costs associated with frequent use of food delivery and transportation services, as the product offers discounts on these services. # Value propositions - GrabUnlimited membership for discounts on GrabFood and GrabCar Plus services - Save money on rides and food orders with GrabUnlimited # Benefits - Up to 50% off on GrabFood - Discounts on GrabCar Plus - Savings with GrabUnlimited # Features - GrabFood - GrabCar Plus - GrabUnlimited # Call to action Join GrabUnlimited sekarang # Social proof - None used. # Point of view - Customer: The man enjoying food and the man using the transportation service are shown from the Customer's perspective, as they are experiencing the services firsthand. - Brand: The call to action at the bottom of the image to join GrabUnlimited now is presented from the Brand's perspective, encouraging users to subscribe to their services. # Storyline - The ad starts by showcasing a man enjoying fried chicken delivered by GrabFood. This conveys the convenience and satisfaction of ordering food through the service, from the customer's perspective, highlighting the ease of getting a tasty meal delivered quickly. - The ad then transitions to a man in a car, possibly using GrabCar Plus, checking his phone. This conveys the practical application of Grab for transportation, from the customer's perspective, showing how easy it is to arrange a ride. - The ad concludes by displaying the GrabUnlimited logo and the call to action to join, encouraging viewers to subscribe to the membership for added benefits, from the brand's perspective, promoting the idea that subscribing can result in significant savings.

# Ad summary This is a promotional advertisement by Grab highlighting discounted rates on Grab Car rides using the promo code YUKGRAB. # Brand positioning Grab is presented as a convenient and affordable transportation solution, offering everyday rides via its GrabCar service. The brand's core value proposition is centered around cost savings and ease of access, making transportation more accessible to a wide audience. The ad emphasizes affordability through discounts and promo codes, contrasting with potentially higher-priced alternatives and positioning Grab as a practical choice for daily commuting and travel. # Product The ad promotes GrabCar, Grab's ride-hailing service that enables users to book private transportation. It highlights the service's affordability through a limited-time promotion, offering a discount up to 30 RB when using the promo code YUKGRAB. The service is designed for individuals needing transportation to various destinations. The ad addresses the cost barrier by showcasing substantial savings and emphasizes the ease of accessing transportation with GrabCar. # Visual style The ad has a bright, colorful, and animated style. The editing is simple and repetitive. The production quality is clean and polished, aimed at capturing attention with bold graphics and clear messaging. # Hooks Spoken: 00:00–00:14 [Upbeat music with singing] Text overlay: 00:01–00:14 Grab Car / 00:01–00:14 Ke sana-sini / 00:01–00:14 hematnya pasti / 00:01–00:14 Kode promo YUKGRAB / 00:01–00:14 Diskon s.d. / 00:01–00:14 30 / 00:01–00:14 RB / 00:04–00:14 BARU! / 00:04–00:14 Bayar pake GRIS Visual: 00:00–00:01 An animated road appears. The top half of the screen is yellow, while the bottom half is green with two white dashed lines running horizontally across the screen. A white car with the Grab logo on it drives across the screen from left to right. / 00:01–00:04 The background is now split into a green upper portion and a yellow lower portion. White text reads "Grab Car" on the top left. Below that text reads, "Ke sana-sini". Below that text reads, "hematnya pasti." Below that text reads, "Kode promo YUKGRAB". In large red text the number 30 is shown, followed by smaller text that reads, "RB". A white car with the Grab logo on it drives across the screen from left to right. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of expensive transportation costs by offering a discount on GrabCar rides. This is highlighted through the promotion of the 'YUKGRAB' promo code, which offers a discount of up to 30 RB. # Value propositions - Affordable rides - Discounted rates - Convenient transportation # Benefits - Ke sana-sini hematnya pasti - Diskon s.d. 30 RB # Features - GrabCar - Promo code YUKGRAB # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand’s perspective, using promotional text and graphics. # Storyline - 00:00–00:01 00:00–00:01 A graphic of a yellow and green road appears with a car driving across it. - 00:01–00:04 00:01–00:04 Text appears with a GrabCar driving across the screen highlighting a promo code and discounts. - 00:04–00:14 00:04–00:14 The car continues across the screen with the promo and discount being highlighted and repeated.

# Ad summary This ad promotes Grab's Advance Booking feature, highlighting a guarantee that tickets will be replaced if a flight is missed. The visual features a happy family inside an airplane, creating an association between Grab services and stress-free travel. # Brand positioning Grab is presented as a reliable travel solution, specifically highlighting its commitment to customers through the 'Advance Booking' feature. The brand aims to occupy the space of trustworthy and convenient travel arrangements, emphasizing customer satisfaction and peace of mind. It aligns with values of reliability and customer care, pushing against anxieties associated with travel mishaps by guaranteeing ticket replacement. # Product The ad promotes Grab's 'Advance Booking' feature. This allows users to book flights in advance with the assurance that, should they miss their flight, Grab will replace their ticket. The primary USP is 'Jaminan On Time,' or a guarantee of punctuality, which addresses the common purchase barrier of potential travel disruptions or missed flights. The ad suggests that Grab’s advance booking is for families, or individuals who value a stress-free travel experience. # Visual style The ad has a clean and bright visual style, using a gradient background that transitions from green at the top to light blue at the bottom. The production quality is polished, giving it a professional look. The family in the airplane is well-lit, and the colors are vibrant. The text is large and bold, making it easy to read and digest at a glance. Overall, the style is designed to be eye-catching and informative, suitable for in-feed viewing on social media. # Hooks Headline: Ketinggalan pesawat? Tiket diganti!* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the worry and inconvenience of missing a flight, which can disrupt travel plans and cause financial loss. # Value propositions - Advance booking with a guarantee to replace your ticket. - On time guarantee. # Benefits - Tiket diganti!* # Features - Advance Booking - Jaminan On Time # Call to action None used. # Social proof - None used. # Point of view - Brand: The green banner with the Grab logo and "Grab Advance Booking" introduces the service and establishes brand recognition. # Storyline - The ad opens with a green and white interface with Grab branding, immediately associating the brand with travel and convenience. This is told from the brand's perspective, establishing what service is being advertised. - The ad transitions to a family seated in an airplane, smiling and looking at the camera, creating a sense of happiness and satisfaction while using the service. This is presented from the customer's perspective, visually conveying the positive outcomes and benefits of using Grab’s Advance Booking. - The 'Jaminan On Time' badge reinforces the punctuality guarantee, further emphasizing the reliability of Grab's service. This is told from the brand's perspective, emphasizing the benefits and unique selling points of choosing Grab for advanced flight bookings.

# Ad summary An ad by Grab promoting its Advance Booking feature. The ad highlights the inconvenience of missing a flight and offers assurance that in such cases, a replacement ticket will be provided. # Brand positioning Grab is presented as a reliable and customer-centric transportation and services platform that understands the common travel-related pain points faced by its users. By offering features like advance booking and guaranteeing ticket replacement in case of missed flights, Grab positions itself as a convenient solution for modern travelers, helping them save time and reduce stress. The brand's positioning is both functional, providing practical solutions, and emotional, offering peace of mind and reliability. # Product The ad promotes Grab's Advance Booking feature, which allows users to book transportation services ahead of time. It also addresses the common concern of missing a flight by highlighting the guarantee of a replacement ticket in such cases. This assurance serves as a unique selling point (USP), offering a tangible benefit to customers who may be hesitant to book in advance due to potential travel disruptions or delays. The ad aims to mitigate the purchase barrier of uncertainty by showcasing Grab's commitment to customer satisfaction and reliability, positioning the product as a stress-free solution for booking transportation. # Visual style The ad features a clean and modern visual style with bright colors and clear, easy-to-read typography. The production quality appears to be studio-shot, with a high level of polish and attention to detail. The ad incorporates a combination of graphic elements and lifestyle imagery to convey its message, making it visually appealing and engaging. The layout is well-organized, with a clear hierarchy of information that allows viewers to quickly grasp the key benefits of Grab's advance booking feature. # Hooks Headline: Ketinggalan pesawat? Tiket diganti!* # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the anxiety and inconvenience of missing a flight, stating "Ketinggalan pesawat?" (Missing a flight?). # Value propositions - Stress-free travel: Book in advance with the assurance of a replacement ticket if you miss your flight. - Reliable solution: Grab's commitment to customer satisfaction ensures a smooth and worry-free travel experience. # Benefits - Guaranteed replacement ticket if you miss your flight # Features - Advance Booking - Tiket diganti!* # Call to action None used. # Social proof - None used. # Point of view - Customer: A relaxed passenger is shown on a flight, using a tablet, which conveys the ease and comfort of the travel experience that Grab aims to provide. - Brand: Grab's logo and branding are prominently displayed, signaling the brand's role in offering the advance booking service and replacement ticket guarantee. - Customer: The text reads "Ketinggalan pesawat? Tiket diganti!*" (Missing a flight? Ticket replaced!*), speaking directly to a common traveler pain point and offering a solution. # Storyline - The ad highlights the situation of missing a flight, presenting it as a relatable and frustrating experience. The intention is to immediately capture the audience's attention by addressing a common travel-related pain point, placing the viewer in the position of a traveler facing this issue. - The ad highlights Grab's promise to provide a replacement ticket. The intention here is to position the brand as a solution to the problem of missing a flight, reassuring customers that Grab has their back and will help them resolve the problem, communicating from the brand's perspective. - The ad uses the image of a relaxed passenger enjoying his flight. The intention is to showcase the ease and comfort of using Grab services, reinforcing the brand's commitment to providing a stress-free travel experience, showing the ideal outcome from the customer's perspective.

# Ad summary This ad for Grab, a ride-hailing service, uses humor to highlight the stress of airport travel and how their advance booking feature can alleviate those concerns. The ad shows a frantic 'nyokap' (mother) rushing to the airport, only to find out her child has already booked a ride, emphasizing the peace of mind that comes with Grab's service. # Brand positioning Grab is positioned as a reliable and convenient ride-hailing service, particularly for airport transportation. The brand is portrayed as a stress reliever, offering solutions for common travel anxieties. It aligns with a lifestyle that values planning, efficiency, and peace of mind, pushing against the norm of last-minute travel arrangements. The brand positioning is both functional (reliable transportation) and emotional (reducing travel stress). # Product The advertised product is Grab's 'Advance Booking' feature, which allows users to schedule their rides ahead of time, specifically for airport trips. This feature is for anyone who values punctuality and wants to avoid the stress of last-minute transportation arrangements. The unique selling proposition (USP) is the guarantee that Grab will cover the cost of the flight ticket if the customer is late due to Grab's fault ('Kalau telat, tiketmu kami ganti'*). The ad showcases the use occasion of traveling to the airport. The purchase barrier addressed is the anxiety of missing a flight due to unreliable transportation. # Visual style The ad has a natural, relatable aesthetic. The editing style includes quick cuts, which adds to the sense of urgency in the beginning. The production quality leans towards a UGC feel, which helps to create a casual and relatable tone. The pacing is fast in the beginning to emphasize the woman's stress, then slows down towards the end to convey relief. # Hooks Spoken: 00:02–00:04 [Stressed tone] Kok belum siap? Kita harus 4 jam lebih awal! Text overlay: 00:02–00:04 Kok belum siap? / 00:03–00:04 Kita harus 4 jam lebih awal! Visual: 00:00–00:02 A medium shot of a woman rushing across a modernly decorated living room. The background shows a shelf filled with books and decorative items, a computer desk, and pet bowls on the floor. The woman is wearing a patterned shirt and carrying a black bag. / 00:02–00:04 A close-up shot of the woman standing in a doorway, wearing the same outfit. She is visibly stressed, with a furrowed brow and concerned expression. Behind her is a partially visible suitcase. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the stress and anxiety associated with airport travel, particularly the fear of being late and missing a flight. This is signaled by the woman's frantic behavior, rushing around the house, and repeatedly expressing concerns about time: 'Kok belum siap? Kita harus 4 jam lebih awal!' # Value propositions - Reduce travel stress by advance booking your ride - Reliable airport transportation with a guarantee - Convenience and peace of mind for travel # Benefits - Bikin nyokap tenang walau lagi mode bandara (make mom calm, even when she's in airport mode) - Grab siap antar (Grab is ready to take you) - Kalau telat, tiketmu kami ganti* (If you're late, we'll replace your ticket*) # Features - Grab Advance Booking # Call to action Pesan sekarang (Book now) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer, showing their frantic experience and the eventual relief brought by the product. # Storyline - 00:00–00:02 00:00–00:02 A woman rushes around her house, seemingly in a hurry. - 00:02–00:07 00:02–00:07 The woman confronts someone off-screen, asking why they aren't ready and expressing concern about being four hours early, questioning the location of their passport. This conveys a sense of urgency and anxiety, setting the stage for a problem. - 00:07–00:12 00:07–00:12 The woman continues to rush around, asking if snacks have been packed and urging the off-screen person to hurry as they are already late. This escalates the sense of panic and highlights the stress of preparing for a trip. - 00:12–00:15 00:12–00:15 The woman questions how they're getting to the airport, maintaining a frantic tone. This further emphasizes the lack of a plan and the potential for travel mishaps. - 00:16–00:18 00:16–00:18 A calm voice from off-screen informs the woman that a ride has already been booked, contrasting her anxiety with a sense of preparedness. This introduces a solution to the problem. - 00:18–00:21 00:18–00:21 The woman is then seen calmly eating, questioning why she was only informed about the booked ride now. This highlights the relief and peace of mind the Grab service can provide. - 00:21–00:24 00:21–00:24 The ad concludes by stating the value proposition: 'Bikin nyokap tenang walau lagi mode bandara' (make mom calm, even when she's in airport mode). This reinforces the emotional benefit of using Grab.

# Ad summary This ad for Grab Advance Booking highlights the "On Time" guarantee. The ad opens with text asking if you've missed your flight, and assures you that your ticket will be replaced. It then shows a smiling woman sitting in an airplane seat with a tropical drink, implying a worry-free travel experience thanks to Grab's guarantee. # Brand positioning Grab is presented as a reliable and customer-focused transportation and booking service. The ad emphasizes convenience and peace of mind for travelers using its "Advance Booking" feature, suggesting that Grab addresses the common anxiety of missing a flight. The brand positions itself as a solution for travel-related stress, offering a guarantee that sets it apart from competitors. Grab aims to occupy a space in the consumer's mind as a dependable option, aligning with values of punctuality and customer satisfaction. The brand is presented in a functional manner, ensuring peace of mind by replacing your ticket. # Product Grab Advance Booking is a service offered by Grab that allows users to book transportation in advance, specifically targeting airport travel. The primary feature highlighted in the ad is the "Jaminan On Time" (On Time Guarantee), which ensures that if a customer misses their flight due to a delay caused by Grab, their ticket will be replaced. This service is designed for travelers who want to plan their trips ahead of time and avoid the stress of potential delays. The ad addresses the purchase barrier of uncertainty and risk associated with travel by offering a guarantee that mitigates potential financial loss due to missed flights. This product is worth trying or buying because it offers a stress-free travel experience. # Visual style The ad has a clean and vibrant aesthetic, utilizing bright colors and simple graphics. The editing is straightforward with static shots, aiming for a polished yet accessible commercial feel. The pacing is slow. # Hooks Text overlay: 00:00–00:02 Ketinggalan pesawat? Visual: 00:00–00:02 The screen is a solid bright green background. White text appears that reads "Ketinggalan pesawat?" # Funnel stage Top of funnel (Awareness) # Pain points The central pain point addressed in the ad is the anxiety and potential financial loss associated with missing a flight, signaled through the question: "Ketinggalan pesawat?" (Missed your flight?). # Value propositions - The product allows you to book a trip in advance with the reassurance of a ticket replacement if you miss your flight. # Benefits - Ticket replacement if you miss your flight # Features - On-time guarantee - Advance booking # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, promoting its service and guarantee. # Storyline - 00:00–00:01 The ad opens with a question on the screen: "Ketinggalan pesawat?" (Missed your flight?). - 00:01–00:03 Building on the previous question, the ad provides an answer and highlights a benefit: "Ttiket diganti!" (Ticket replaced!). This beat conveys a sense of resolution and assurance, promising a solution to the problem posed in the opening. - 00:03–00:12 The ad transitions to a visual representation of a happy traveler, reinforcing the message of worry-free travel. The woman is enjoying her drink on a cartoon plane.

# Ad summary This ad for Grab's 'Advance Booking' feature uses a combination of stock footage and app interface visuals to promote the convenience and reliability of scheduling rides in advance, especially for airport trips. The ad features a tagline that translates to “Grab is ready to take you. If you're late, we'll replace your ticket,” paired with imagery of a family at the airport. # Brand positioning Grab is presented as a reliable transportation solution focused on convenience and peace of mind, particularly for critical travel needs like airport transfers. The ad highlights its 'Advance Booking' feature, positioning Grab as a service that eliminates the stress of last-minute transportation arrangements. The brand's positioning leans towards functional benefits, emphasizing punctuality and financial compensation if the ride is late, which differentiates it from competitors by offering a guarantee against delays. # Product The ad showcases the 'Advance Booking' feature within the Grab app, allowing users to schedule rides in advance, specifically for airport trips. The feature is designed for users who value punctuality and wish to avoid the stress of arranging transportation at the last minute. It is explicitly stated that if the Grab ride is late, the company will compensate by replacing the user's ticket. The ad includes a visual of the app interface where users can select their pick-up and drop-off locations, along with options for different car types ('Car Standard,' 'Car Hemat,' 'Car Premium') and their respective prices. This feature is worth trying for those who need reliable transportation to the airport and want financial reassurance against potential delays. # Visual style The ad uses a mix of stock photography and screen recordings to convey its message. The editing style is simple and straightforward, relying on static shots and direct cuts. The production quality appears polished, suggesting a commercial feel while maintaining a balance with the practical demonstration of the app interface. The pacing is moderate with cuts occurring every few seconds, aligning with the transitions in messaging and visuals. The ad has text overlays that are timed to appear with the relevant visuals. # Hooks Spoken: 00:00–00:12 Engga kok... kita gak ketinggalan pesawat pas mau berangkat liburan. Text overlay: 00:00–00:12 Engga kok... kita gak ketinggalan pesawat pas mau berangkat liburan. / 00:00–00:12 ini REAL 100% foto-foto liburan kita. / 00:00–00:12 Seru banget, thank you yang udah pada nanyain! 💚 Visual: 00:00–00:02 A stock photo shows a family of three, a father, mother, and young daughter standing inside an airport. The father is on the left, wearing a beige t-shirt and jeans, smiling and looking forward. The mother is on the right wearing a floral top and black pants, smiling and looking forward. The young daughter stands in front of them, wearing a yellow t-shirt and green skirt, also smiling. They are each holding a suitcase. In the background are floor-to-ceiling windows with white frames and beams. / 00:02–00:04 A stock photo shows a traditional Japanese pagoda with red and gray roofing and orange leaves in the foreground. The sky is orange and pink and there are white clouds. / 00:04–00:06 A stock photo shows the Tokyo Skytree in the center with buildings surrounding it. There is a red train in the bottom left. The sky is blue and clear. / 00:06–00:08 A split screen shows the Tokyo Skytree on the left and a family under cherry blossom trees on the right. The father is on the right holding a young daughter, wearing a light blue top. The mother stands to the left of them wearing a white sweater and gray purse. / 00:08–00:12 A stock photo shows a family eating sushi at a table. There is a father on the left wearing a gray shirt, a mother on the right wearing a white top, and a young daughter in the middle wearing a white t-shirt. There are Japanese lanterns hanging in the background. # Funnel stage Middle of funnel (Consideration): The ad educates viewers about the 'Advance Booking' feature and how it works, persuading them with a guarantee against delays. # Pain points The central pain point is the stress and uncertainty associated with arranging transportation, especially for important events like catching a flight. This is implied by the opening scene of a family at the airport, potentially facing the risk of missing their flight. The ad directly addresses this concern by stating, "Engga kok... kita gak ketinggalan pesawat pas mau berangkat liburan," which translates to "No worries... we won't miss the flight when we go on vacation." # Value propositions - Peace of mind: The advance booking feature, combined with the guarantee of ticket replacement, provides peace of mind for critical transportation needs. - Reliability and Convenience: Easy to book rides with compensation if something goes wrong. # Benefits - Reliable transportation - Avoidance of stress from last-minute arrangements - Financial compensation if the ride is late # Features - Advance booking of rides - Selection of different car types (Car Standard, Car Hemat, Car Premium) - App interface for easy booking # Call to action None used. # Social proof - "Seru banget, thank you yang udah pada nanyain! 💚" This text, which translates to "So much fun, thank you for asking!", suggests that people are interested in and curious about the family's travel experiences, implying a positive sentiment towards their choices and experiences. - The ad starts with stock images of a family. The opening line of the ad translates to "No worries... we won't miss the flight when we go on vacation." This implies that people are worried about this happening when traveling. # Point of view - Customer 70% – The ad uses stock imagery of a family to show how the customer spends their time together. - Brand 30% – The ad shows the Grab logo and the service that they offer. # Storyline - 00:00–00:12 00:00–00:12 The ad begins with a series of stock photos depicting a family traveling and spending time together in various locations, from airports to tourist attractions. The message conveyed is that families want to spend time together, and that those moments are precious. - 00:12–00:17 00:12–00:17 The scene transitions to a static green background with overlaid text that translates to “Never miss the opportunity to make memories.” This acts as a thematic bridge, connecting the earlier visuals of family travel to the brand’s offering, and creating a sense of emotional resonance. - 00:17–00:22 00:17–00:22 A visual of the Grab 'Advance Booking' logo and tagline appears: “Grab siap antar. Kalau telat, tiketmu kami ganti*” which translates to “Grab is ready to take you. If you're late, we'll replace your ticket.” A screen recording of the app interface demonstrates the feature, showing how users can book rides in advance.

# Ad summary This ad is promoting a GrabUnlimited membership. The ad shows one man looking at a bucket of chicken with a unimpressed face, while the other man is enjoying a piece of chicken with sauce on his face. The text emphasizes the discount you receive with the membership. # Brand positioning Grab is presented as a convenient food and delivery service with a variety of options. The brand is attempting to occupy a space in the consumer's mind as a one-stop-shop platform for everyday needs, emphasizing ease of use and accessibility through its app. The brand aligns with a lifestyle of convenience and value-seeking, particularly for individuals who want to save time and money on daily tasks. By offering discounts, Grab positions itself as a budget-friendly option in the competitive delivery market, appealing to users looking for cost-effective solutions. # Product This ad features GrabUnlimited, a membership program by Grab, designed to provide users with enhanced discounts and special offers on their GrabFood orders. The ad highlights the cost-saving benefits of the membership, implying that members can enjoy greater discounts compared to standard GrabFood users. This suggests that the membership is targeted towards frequent users of GrabFood who want to maximize their savings. The ad addresses the purchase barrier of cost by demonstrating the potential for significant savings, making it more appealing for users to subscribe to GrabUnlimited. It focuses on the value proposition that GrabUnlimited offers substantial discounts, encouraging viewers to join the membership to save money on their orders. # Visual style The ad features a high-production quality with a split-screen comparison layout. The visual motif is a side-by-side juxtaposition, using facial expressions and color backgrounds to illustrate the difference between a regular customer and a GrabUnlimited member. The image treatment includes background removal and color grading to enhance the vibrancy. The typography is large and bold, which functions to increase scannability in-feed. The split screen is a disruptive tactic that aims to grab attention. # Hooks Headline: Buat Jajan, Diskonnya Lebih Diskon # Funnel stage Middle of funnel (Consideration) # Pain points Not getting enough of a discount when using GrabFood, visually represented by the man on the left looking unimpressed at the chicken in the bucket. # Value propositions - Diskonnya Lebih Diskon # Benefits - Diskon # Features - GrabUnlimited # Call to action Join GrabUnlimited sekarang # Social proof - None used. # Point of view - Brand: The ad promotes GrabUnlimited membership and its benefits through a logo and tagline shown at the top of the image. - Customer: The man on the left expresses dissatisfaction with regular GrabFood discount, while the man on the right shows enjoyment with the 50% discount using the GrabUnlimited membership. - Brand: The call to action is shown at the bottom of the image ("") encouraging the customer to join GrabUnlimited. # Storyline - The ad begins by highlighting the GrabUnlimited membership, emphasizing its exclusivity and the benefits it offers to members. The intention is to immediately capture the viewer's attention and establish the context of the promotion, which is conveyed from the brand's perspective. - The central message of the ad emphasizes the enhanced discounts available to GrabUnlimited members when ordering food (""). This underscores the value proposition of the membership, which is conveyed from the brand's perspective. - The visual component of the ad contrasts the experience of a regular user with that of a GrabUnlimited member, illustrating the benefit of enhanced discounts through facial expressions and bucket sizes. This is meant to create a sense of aspiration and FOMO, which is conveyed from the customer's perspective. - The ad concludes with a call to action, inviting viewers to join GrabUnlimited immediately (""). This reinforces the immediate value of the membership and encourages viewers to take the next step, which is conveyed from the brand's perspective.

# Ad summary This image ad for GrabMart promotes a 60% discount on groceries and other items, with a focus on convenience and affordability. It features an array of products and highlights the GrabUnlimited discount for delivery. # Brand positioning GrabMart is presented as a convenient online marketplace where customers can purchase a wide variety of everyday products, including snacks, medicine, and fresh food, all in one place. The brand is positioned as affordable and reliable, emphasizing the value proposition of avoiding overspending while still fulfilling shopping needs. The association with GrabUnlimited suggests a focus on delivery convenience and cost savings for frequent users, aligning with a lifestyle that values efficiency and practicality. # Product The ad features a variety of grocery and convenience items. Pringles snack chips in a tall, cylindrical can promise a 'pop-tastic' snacking experience. Promag tablets and medicine provide relief. Le Minerale bottled water is a thirst-quenching option. Also featured are a bunch of bananas, and a raw chicken. The main appeal is affordability, addressing the concern of 'boros' (overspending) through a 60% discount and the additional benefit of discounted delivery with GrabUnlimited. The ad appeals to shoppers looking for daily essentials and treats while seeking cost savings. # Visual style The ad uses a bright and vibrant color scheme, with a mix of product photos and graphic text elements. The products are presented in a clean, well-lit manner, making them appear appealing. The overall style is simple and direct, focusing on conveying key information quickly. The design aims to be eye-catching and easily scannable, ideal for a fast-paced social media feed. # Hooks Headline: Diskon s.d. 60 % # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the fear of overspending ('takut boros') while shopping for everyday needs. The frustration is centered around the desire to purchase necessary items without breaking the bank. # Value propositions - 60% discount: Encourages customers to purchase more due to significant savings. - Discounted delivery with GrabUnlimited: Provides additional value by reducing shipping costs. - Wide variety of products: Offers a convenient one-stop shopping experience. # Benefits - Save money on groceries and other items - Convenient delivery service - Shop without fear of overspending # Features - 60% discount on products - Discounted delivery with GrabUnlimited - Wide variety of products available # Call to action None used. # Social proof - The inclusion of various store logos like 'LAWSON', 'OH!SOME', 'prima', and 'Segari' implies a wide network of trusted partners, lending credibility to GrabMart. # Point of view - Brand: Throughout the ad, the brand is communicating a message of affordability, convenience, and variety to potential customers. # Storyline - The ad opens with a range of products from snacks to medicines, indicating the variety available on GrabMart. This conveys that GrabMart offers a wide assortment of goods, from the brand's perspective, to show that it caters to diverse shopping needs. - The central section highlights a '60%' discount, emphasized with a bold graphic to draw immediate attention. This directly addresses the customer, from the brand's perspective, intending to incentivize purchases by showcasing the significant savings available. - The line 'Borong tanpa takut boros di GrabMart' reinforces the idea of shopping freely without the fear of overspending. This speaks directly to the customer's desire to save money while still buying what they need, from the brand's perspective. - The logos of various stores available on GrabMart are displayed to show the extensive network and variety of shopping options available through the service. This reinforces GrabMart's position as a comprehensive platform, from the brand's perspective. - The final section details the 'Periode: 25-31 Maret' and guarantees 'sejam sampai' (delivery within an hour) to create a sense of urgency and promote immediate action. This combination of a limited-time offer and quick delivery appeals to the customer's need for convenience and savings, from the brand's perspective.