How Good American Advertises on Meta

# Ad summary This ad showcases a pair of denim jeans with a 'One-Size-Fits-Four' design, emphasizing the brand's innovative approach to fit and comfort. # Brand positioning The brand is presented as innovative and focused on providing solutions to common fit issues in denim. The 'One-Size-Fits-Four' design suggests a commitment to inclusivity and adaptability, positioning the brand as a problem-solver in the fashion industry. The brand aims to occupy a space in the consumer's mind as a provider of comfortable and versatile denim options, pushing against the traditional sizing constraints of the category. The brand's positioning is functional, emphasizing the practicality and convenience of its design. # Product The product is a pair of denim jeans designed with a 'One-Size-Fits-Four' feature, indicating that each size can accommodate a range of body types. The jeans are a medium-wash blue with a classic five-pocket design, featuring a button and zipper closure. The denim appears to be slightly distressed, giving it a modern, casual look. The unique selling proposition is the adaptable sizing, which addresses the common purchase barrier of finding the right fit. The ad highlights the jeans' versatility and comfort, suggesting they are suitable for everyday wear. # Visual style The ad features a clean, minimalist visual style with a focus on product presentation. The production quality is high, with professional lighting and a neutral background. The image treatment includes subtle color grading to enhance the denim's texture and color. The typography is simple and legible, complementing the overall aesthetic. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: ALWAYS FITS DENIM # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of finding denim that fits well, as highlighted by the 'ALWAYS FITS DENIM' headline. # Value propositions - The 'One-Size-Fits-Four Design' offers a practical solution to the common problem of finding the right fit in denim, providing convenience and versatility for a range of body types. # Benefits - Always fits # Features - One-Size-Fits-Four Design # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and its key features to potential customers. # Storyline - The ad opens with a clear display of the product, a pair of denim jeans, to immediately capture the viewer's attention and introduce the item being promoted. This is from the brand's perspective, aiming to showcase the jeans' design and quality. - The headline 'ALWAYS FITS DENIM' is presented to highlight the key benefit of the product, addressing a common pain point in denim shopping. This is from the brand's perspective, emphasizing the jeans' unique selling proposition. - The sub-headline 'One-Size-Fits-Four Design' further explains the innovative feature of the jeans, providing additional context and reinforcing the brand's solution to fit issues. This is from the brand's perspective, elaborating on the product's adaptability and convenience.

# Ad summary This ad showcases denim jeans that are designed to fit four sizes in one with 100% stretch and superior shape retention. # Brand positioning This brand positions itself as a provider of denim that adapts to the wearer's body, offering a flexible fit that spans multiple sizes. The brand emphasizes comfort and reliability, suggesting that their denim maintains its shape while accommodating changes in the wearer's body. This positioning appeals to customers who value both style and practicality, and who seek clothing that can adapt to their lifestyle. # Product The product being advertised is a pair of denim jeans designed to fit four sizes in one. The jeans are made with 100% stretch fabric, allowing them to expand or contract to fit a range of body sizes. The jeans also feature superior shape retention, ensuring they maintain their form even after repeated wear. This product is for anyone who experiences fluctuations in their body size or who wants a comfortable and versatile pair of jeans that can adapt to their changing needs. # Visual style The ad has a clean and straightforward visual style. The production quality is high, with clear lighting and a focus on showcasing the product's features. The image treatment is minimal, with natural color grading. The typography is large and bold, making it easy to read. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: ALWAYS FITS DENIM # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of denim that doesn't fit well or loses its shape. The visual of the stretched waistband highlights the problem of jeans that are too tight or uncomfortable. # Value propositions - 100% Stretch: Provides a comfortable and flexible fit. - Fits Four Sizes In One: Offers versatility and accommodates size fluctuations. - Superior Shape Retention: Ensures the jeans maintain their form and quality over time. # Benefits - Fits four sizes in one - Superior shape retention # Features - 100% Stretch - Fits Four Sizes In One - Superior Shape Retention # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the image, highlighting the product's features and benefits. # Storyline - The ad begins by highlighting the brand's core promise: 'ALWAYS FITS DENIM.' This message is conveyed from the brand's perspective, setting the stage for the product's key benefit—consistent fit regardless of size fluctuations. - Next, the ad emphasizes the jeans' '100% Stretch' feature. This is presented from the brand's perspective, showcasing a key functional attribute that contributes to the jeans' adaptability and comfort. - The ad then highlights that the jeans 'Fits Four Sizes In One'. This is presented from the brand's perspective, reinforcing the product's unique selling proposition of accommodating a range of body sizes. - Finally, the ad emphasizes 'Superior Shape Retention'. This is presented from the brand's perspective, assuring customers that the jeans will maintain their form and quality over time, even with frequent wear and stretching.

# Ad summary A woman showcases Good American jeans while standing in a kitchen. She highlights the fit, tummy control, and stretchy feel of the denim. # Brand positioning Good American is presented as a premium denim brand with a focus on inclusive sizing and body positivity. The brand aims to occupy a space in the consumer's mind as a go-to for stylish, comfortable jeans that flatter a variety of body types. The brand aligns with values of confidence and feeling good in your own skin. It pushes against the norm of restrictive denim, instead promoting comfort and stretch. The brand positioning is both functional, offering features like tummy control and stretch, and emotional, promoting confidence and a great-looking backside. # Product The featured product is a pair of dark wash, high-rise, pull-on jeans from Good American. The jeans are designed to provide tummy control and a flattering fit. The ad emphasizes that they have no button or zipper and are easy to slide on. A key selling point is their exceptional stretchiness, even in the waist, making them feel like sweatpants. The jeans are shown being worn by a woman who is 5'9", weighs 145lbs, and wears a size small. # Visual style The ad has a casual, UGC feel, shot in a well-lit home kitchen with natural-looking lighting. The editing style is simple with static shots. The production quality appears to be a hybrid, balancing a UGC aesthetic with clear, well-framed shots. The pacing is steady, with consistent shot durations that match the speaker's rhythm. # Hooks Spoken: 00:00–00:02 What did Khloe put into these good American jeans because girls, I can promise you, Text overlay: 00:00–00:02 What did Khloe put into these Visual: 00:00–00:02: The shot features a woman in a kitchen, standing in front of light-colored wooden cabinets, a white countertop, and a black range hood. She is wearing dark wash jeans, a gray sweater with a deer on it, and a light blue baseball cap. She is gesturing towards her waist and hips, highlighting the fit of the jeans. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points Difficulty finding jeans that are both comfortable and flattering. # Value propositions - Stretchy and comfortable - Flattering fit - Easy to wear # Benefits - Backside has never looked as good - Feel like sweatpants # Features - High-rise - Tummy control - No button, no zipper - Dark wash - Insanely stretchy - Slide them up # Call to action I’ll link these below. # Social proof - “My backside has never looked as good” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a user reviewing the product. # Storyline - 00:00–00:02 The creator poses in a kitchen, showing off the jeans from multiple angles and stating that Khloe Kardashian must have been involved in the design. - 00:02–00:07 She turns around to show how the jeans look from behind, promising viewers that her backside has never looked as good. - 00:07–00:10 The creator demonstrates the stretchiness of the jeans, emphasizing that they feel like sweatpants. - 00:10–00:15 She highlights the high-rise fit and tummy control features of the jeans. - 00:15–00:18 She points out the absence of a button or zipper and mentions that the jeans simply slide on. - 00:18–00:23 She expresses her liking for the dark wash and shares her height, weight, and jean size. - 00:23–00:29 She expresses that the jeans won’t last long and adds that she will link them below. - 00:29–00:30 She smiles and poses, showing the jeans from the back again.

# Ad summary A woman showcases the Good American brand baggy jeans and shares her experience with the product, including sizing advice and comfort level. # Brand positioning Good American is presented as a brand that produces trendy, comfortable, and accessible denim wear. The brand seeks to occupy a space in the consumer's mind that values both style and comfort. It aligns with a lifestyle that promotes effortless fashion and body positivity, as the influencer highlights the fit and feel of the jeans on her body. The brand challenges the norm of traditional, often rigid denim by offering baggy jeans that are also comfortable. Its positioning is both functional (comfort, fit) and emotional (feeling cute and confident). # Product The advertised product is a pair of baggy jeans from Good American. These mid-rise jeans feature pockets on both the front and back. They are described as "insanely comfy" and come in a specific "wash" that the user finds appealing. The jeans are designed to fit a range of body types, as demonstrated by the creator sharing her height and weight, while also noting that she could have sized down for a better fit. A potential purchase barrier addressed is the sizing, with the suggestion to size down one size, especially since the user needs a belt to wear them comfortably. # Visual style The ad has a UGC feel, resembling a casual, unfiltered review. The production quality is simple, with natural lighting. The editing is minimal, with mostly static shots and smooth transitions. The pacing is moderate. # Hooks Spoken: 00:00–00:03 No way did Good American come out with a pair of baggy jeans. Text overlay: 00:00–00:03 $9 145lbs size 2 size down one Visual: 00:00–00:03 A woman stands in a bright, modern kitchen, facing the camera. She is wearing a white turtleneck sweater, baggy light-wash jeans, a brown belt, and a light blue baseball cap. The kitchen features light wood cabinets, white countertops, and stainless steel appliances. She gestures towards her jeans and expresses surprise about the new product from Good American. # Funnel stage Consideration # Pain points The primary pain point is finding jeans that are both comfortable and stylish, especially for those who may have struggled with finding the right fit or style in traditional denim. # Value propositions - Comfortable and trendy jeans # Benefits - Insanely comfy # Features - Baggy jeans - Mid rise - Pockets in the front - Pockets in the back # Call to action I'll link these below. # Social proof - The creator stating her height, weight, and clothing size: "Five foot nine, a hundred forty-five pounds. I'm wearing my true size too..." # Point of view - Customer 100% – The entire video is shot from the perspective of a satisfied customer reviewing the jeans and sharing her personal experience. # Storyline - 00:00–00:03 The creator expresses surprise and delight that Good American has released a pair of baggy jeans. - 00:03–00:06 She emphasizes how cute she finds the jeans and highlights the appealing wash of the denim. - 00:06–00:12 She describes the jeans as "insanely comfy," and she notes that they are mid-rise with pockets in the front and back, continuing to emphasize their practical features and comfort. - 00:12–00:18 She provides her height and weight for reference and mentions that while she is wearing her true size, she thinks she could have sized down, offering sizing advice. - 00:18–00:22 She reiterates the need for a belt due to the sizing and advises viewers to size down one size, giving practical purchase guidance. - 00:22–00:26 She urges viewers to check out the price and emphasizes that the jeans are likely to sell out quickly, creating a sense of urgency. - 00:26–00:29 She promises to link the jeans below, providing a clear call to action and wrapping up the review.

# Ad summary This ad showcases Good American's Soft Tech jeans. The ad features a woman modeling the jeans, highlighting their fit and comfort. The ad also includes a limited-time offer for $50 off the first pair. # Brand positioning Good American is presented as a modern, body-positive brand that focuses on providing comfortable and stylish clothing for all body types. The brand emphasizes inclusivity and confidence, offering a range of sizes to cater to a diverse customer base. The brand aims to occupy a space in the consumer's mind as a go-to for high-quality, well-fitting jeans that make women feel good about themselves. The brand aligns with values of self-love and empowerment, pushing against traditional norms of limited sizing and promoting a message of body acceptance. The brand positioning is both functional, offering performance and fit, and emotional, aiming to boost confidence and self-esteem. # Product The featured product is Good American's Soft Tech jeans, designed for comfort and style. These jeans are made with a soft, flexible fabric that allows for ease of movement and all-day wear. The jeans are shown in a dark wash with a wide-leg silhouette, offering a modern and flattering fit. The ad highlights the jeans' ability to hug curves and provide a comfortable feel. The jeans are presented as a versatile wardrobe staple that can be dressed up or down for various occasions. The ad addresses potential purchase barriers by emphasizing the comfort and fit of the jeans, suggesting they are worth trying for those who have struggled to find well-fitting jeans in the past. The $50 off offer is an additional incentive to try the product. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product in a simple and straightforward manner. The editing style is smooth, with static shots and minimal transitions. The production quality is high, giving the ad a commercial feel. The pacing is consistent, with a moderate tempo that allows viewers to focus on the product details. The visuals are timed to the music, creating a cohesive and engaging viewing experience. # Hooks Text overlay: 00:00-00:13 GOOD AMERICAN / 00:00-00:13 SOFT TECH / 00:00-00:13 Get $50 Off Your First Pair Visual: 00:00–00:01 A woman stands facing the camera against a plain white background. She is wearing a navy blue cropped sweater and wide-leg dark wash jeans. Text overlays read "GOOD AMERICAN SOFT TECH Get $50 Off Your First Pair". The camera is stationary and at eye level. / 00:01–00:02 Close-up shot of the woman's hands fastening the button and zipper of the jeans. The focus is on the waistband and closure. The text overlays from the previous shot remain. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Soft Tech fabric for all-day comfort - Wide-leg silhouette for a modern and flattering look - Get $50 off your first pair # Benefits - Comfortable fit - Flattering design - Versatile style # Features - Soft Tech fabric - Wide-leg silhouette - Dark wash # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's features and benefits through visuals and text overlays. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman standing in front of a white wall, showcasing the full outfit. The focus quickly shifts to a close-up of her hands fastening the jeans, emphasizing the ease and fit. This moment is from the brand's perspective, highlighting the product's design and functionality. - 00:02–00:04 00:02–00:04 The woman turns to the side, lifting her leg to show the jeans' flexibility and movement. This is from the brand's perspective, demonstrating the comfort and wearability of the jeans. - 00:04–00:08 00:04–00:08 The woman turns around, showcasing the fit of the jeans from the back. She puts her hands in her pockets, highlighting the jeans' design and functionality. This is from the brand's perspective, emphasizing the flattering fit and style of the jeans. - 00:08–00:13 00:08–00:13 The woman poses and walks, showing the jeans from different angles. She puts her hand in her pocket, highlighting the jeans' design and functionality. This is from the brand's perspective, emphasizing the flattering fit and style of the jeans.

# Ad summary This ad promotes a pair of jeans from Gap. The ad features a woman modeling the jeans and highlighting their features, such as a gap-proof waistband, tummy-smoothing tech, soft tech denim, and curve-hugging design. # Brand positioning Gap is presented as a brand that offers comfortable and flattering denim. The ad focuses on the functional benefits of the jeans, such as the gap-proof waistband and tummy-smoothing tech, while also emphasizing comfort and style. The brand aims to occupy a space in the consumer's mind as a provider of denim that combines technology and comfort, pushing against the norm of traditional, less comfortable jeans. The brand aligns with values of comfort, confidence, and a modern lifestyle. # Product The featured product is a pair of wide-leg jeans from Gap, described as "soft tech denim." The jeans are designed with a "gap-proof waistband" and "tummy-smoothing tech." The ad emphasizes that the jeans "feel like sweats" and "hug your curves," suggesting they are comfortable and flattering. The jeans are presented as a solution to common fit issues and discomfort associated with traditional denim. The ad aims to convince viewers that these jeans are worth trying because they offer both style and comfort. # Visual style The ad has a clean and simple aesthetic with a focus on showcasing the product. The editing style is straightforward with static shots and minimal transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with a moderate tempo. The visuals are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Text overlay: 00:00–00:03 GAP-PROOF WAISTBAND. Visual: 00:00–00:02: A woman with long brown hair, fair skin, and wearing a navy blue sweater and dark wash jeans stands in front of a plain white wall. She poses with one hand in her pocket, looking directly at the camera. The camera is stationary and at eye level. The lighting is bright and even, with minimal shadows. The background is a seamless white, providing a clean and simple backdrop. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of jeans that don't fit well or are uncomfortable. # Value propositions - Comfortable denim with a gap-proof waistband - Flattering jeans with tummy-smoothing tech - Soft and comfortable denim that feels like sweats - Curve-hugging design for a flattering fit # Benefits - Feels like sweats - Hugs your curves # Features - Gap-proof waistband - Tummy-smoothing tech - Soft tech denim - Curve-hugging design # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing the product. # Storyline - 00:00–00:02 A woman stands in front of a white wall, posing to show off her outfit. - 00:02–00:09 The camera zooms in on the woman as text overlays highlight the features of the jeans. - 00:10–00:13 The woman leans into the camera and touches her chest to emphasize the softness of the denim.

# Ad summary This ad promotes Good American's Low Rise Bootcut Jeans. The ad features a model wearing the jeans in different poses and settings. The video highlights the fit and style of the jeans. # Brand positioning Good American is presented as a modern and stylish denim brand that focuses on fit and inclusivity. The brand aims to occupy a space in the consumer's mind as a go-to for fashionable and well-fitting jeans. The brand aligns with values of body positivity and confidence, promoting a lifestyle of effortless style and comfort. Good American pushes against traditional norms by offering a wide range of sizes and fits to cater to diverse body types. The brand positioning is both functional, emphasizing the fit and quality of the jeans, and emotional, promoting confidence and self-expression. # Product The featured product is Good American's Low Rise Bootcut Jeans. These jeans are designed with a low-rise waist and a bootcut leg opening. The jeans are available in both light and dark wash denim. The ad showcases the jeans' fit and style, highlighting how they accentuate the body. The jeans are presented as a versatile wardrobe staple that can be dressed up or down. The ad addresses the purchase barrier of finding well-fitting jeans by showcasing the brand's commitment to fit and inclusivity. The ad tells the viewer that these jeans are worth trying because they offer a flattering fit and a stylish look. # Visual style The ad has a polished and modern aesthetic with a focus on showcasing the product in a flattering way. The editing style is quick cuts, with static shots that highlight the model and the jeans. The production quality is high-end commercial, which supports the intended tone of sophistication and style. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is well-executed, with cuts and product actions timed to the music. # Hooks Text overlay: 00:00–00:13 LOW RISE BOOTCUT JEANS / 00:00–00:13 GOOD AMERICAN Visual: 00:00–00:02 The model is sitting on a beige tufted couch in front of a window. She is wearing a tiger-striped crop top and light wash low-rise bootcut jeans. She is barefoot and has long blonde hair. The camera is stationary and shows a medium shot of the model. The lighting is natural and soft. The product is the Good American Low Rise Bootcut Jeans, which are clearly visible and highlighted. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of finding well-fitting jeans that are both stylish and comfortable. This is signaled through the focus on the jeans' fit and the brand's commitment to inclusivity. # Value propositions - The jeans offer a flattering fit and a stylish look, making them a versatile wardrobe staple. # Benefits - Flattering fit - Stylish look - Versatile wardrobe staple # Features - Low rise waist - Bootcut leg opening - Available in light and dark wash denim # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 00:00–00:02 The model is sitting on a couch, posing and looking at the camera. The message is to showcase the jeans' fit and style. The perspective is from the brand, showing off the product. The tone is casual and confident. This moment introduces the product and sets the tone for the ad. - 00:02–00:05 00:02–00:05 The model is standing against a wall, posing and showing off the jeans. The message is to highlight the jeans' fit and how they look on the body. The perspective is from the brand, showcasing the product. The tone is confident and stylish. This moment continues to showcase the product and its features. - 00:05–00:07 00:05–00:07 The model is sitting on a couch, posing and looking at the camera. The message is to showcase the jeans' fit and style. The perspective is from the brand, showing off the product. The tone is casual and confident. This moment reinforces the product's style and fit. - 00:07–00:13 00:07–00:13 The model is sitting on the floor, posing and looking at the camera. The message is to showcase the jeans' fit and style. The perspective is from the brand, showing off the product. The tone is casual and confident. This moment continues to showcase the product and its features in a relaxed setting.

# Ad summary This ad features a woman wearing Good American low rise bootcut jeans and a denim jacket. The ad focuses on the jeans. # Brand positioning Good American is presented as a modern denim brand that focuses on fit and inclusivity. The brand is positioned as a premium denim brand that offers a variety of styles and sizes to fit all body types. The brand is also presented as a fashion-forward brand that is always on trend. # Product The product being advertised is Good American Low Rise Bootcut Jeans. The jeans are made of denim and have a low rise and bootcut leg. The jeans are shown being worn by a woman. The ad highlights the fit and style of the jeans. The jeans are a dark wash with visible seams and pockets. The ad is designed to make the viewer want to try or buy the jeans. # Visual style The ad has a clean and modern visual style. The image is well-lit and the colors are muted. The overall effect is one of sophistication and style. # Hooks Headline: LOW RISE BOOTCUT JEANS # Funnel stage Awareness # Pain points None used. # Value propositions - Not applicable # Benefits - Not applicable # Features - Low rise - Bootcut # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is from the brand's perspective, showcasing their product and brand identity. # Storyline - The ad opens with a close-up shot of a woman wearing Good American low rise bootcut jeans. This is intended to showcase the product and grab the viewer's attention. The audience is experiencing this from the brand's perspective. - The ad then shows the woman in a denim jacket and a blue and white bikini top. This is intended to show the versatility of the jeans and how they can be styled. The audience is experiencing this from the brand's perspective. - The ad ends with the brand name and product name in white text. This is intended to reinforce the brand and product being advertised. The audience is experiencing this from the brand's perspective.

# Ad summary This ad showcases Good American's low rise bootcut jeans, featuring a model wearing the jeans. The ad emphasizes the style and fit of the jeans. # Brand positioning Good American is presented as a modern, fashion-forward brand specializing in denim. The brand is positioned to appeal to consumers who value both style and fit. The brand aims to occupy a space in the consumer's mind as a go-to for trendy, well-fitting jeans that enhance the wearer's silhouette. The brand aligns with a lifestyle that is confident and stylish, pushing against the norms of traditional denim brands by offering contemporary designs and fits. The brand positioning is both functional, focusing on the fit and style of the jeans, and emotional, aiming to make the wearer feel confident and fashionable. # Product The featured product is Good American's low rise bootcut jeans. These jeans are designed with a low rise waist and a bootcut leg opening, creating a silhouette that is both modern and flattering. The jeans are made from a light blue denim fabric. The jeans are intended for individuals who want to stay on trend. The ad highlights the style and fit of the jeans, emphasizing their ability to enhance the wearer's figure. The ad addresses the purchase barrier of finding jeans that fit well and are fashionable. # Visual style The ad features a clean and modern visual style with a focus on showcasing the product. The production quality is high, with a studio-shot image of the model. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is large and bold, making it easily scannable in-feed. # Hooks Headline: LOW RISE BOOTCUT JEANS # Funnel stage Consideration # Pain points None used. # Value propositions - Low rise waist and bootcut leg opening for a modern and flattering silhouette. # Benefits - Modern style - Flattering silhouette # Features - Low rise waist - Bootcut leg opening # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product and brand from the brand's perspective, highlighting the jeans' style and fit while reinforcing brand recognition. # Storyline - The ad begins by showcasing a model wearing the low rise bootcut jeans. This is intended to immediately capture the viewer's attention and demonstrate the product's style and fit from the brand's perspective. - The ad then highlights the key features of the jeans, such as the low rise waist and bootcut leg opening. This is intended to inform the viewer about the product's design and benefits from the brand's perspective. - The ad concludes by displaying the brand name, reinforcing brand recognition and encouraging the viewer to consider purchasing the jeans from the brand's perspective.

# Ad summary This ad showcases Good American's Low Rise Bootcut jeans. The ad focuses on the fit and style of the jeans. # Brand positioning Good American is presented as a brand that focuses on fit and style, particularly in denim. The brand is positioned as offering modern, fashionable jeans, as evidenced by the 'Low Rise Bootcut' style being promoted. The brand aims to occupy a space in the consumer's mind as a provider of stylish and well-fitting jeans that cater to current trends. # Product The product being advertised is Good American's 'Low Rise Bootcut' jeans. These jeans are made of denim and feature a low-rise waist and a bootcut leg opening. The jeans are a dark wash and appear to be designed for a close fit. The ad emphasizes the style and fit of the jeans, suggesting they are fashionable and flattering. The jeans are presented as a modern take on a classic style, appealing to those who want to stay on-trend. # Visual style The ad has a clean and modern visual style. The focus is on the product, with a simple background and clear typography. The image is well-lit and has a high-quality feel. The overall aesthetic is designed to appeal to a fashion-conscious audience. # Hooks Headline: LOW RISE BOOTCUT # Funnel stage Top of funnel # Pain points None used. # Value propositions - Not clearly signaled. # Benefits - Not clearly signaled. # Features - Low rise - Bootcut # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its features. The brand is communicating the style and fit of the jeans to potential customers. # Storyline - The ad opens with a close-up shot of the jeans being worn, focusing on the fit and style. This is from the brand's perspective, showcasing the product's design and how it looks on the body. The intention is to immediately capture the viewer's attention with the visual appeal of the jeans. - The text 'LOW RISE BOOTCUT' is overlaid on the image, clearly identifying the product's style. This is from the brand's perspective, directly communicating the key features of the jeans. The intention is to inform the viewer about the specific style being advertised. - The brand name 'GOOD AMERICAN' is displayed below the product name, reinforcing brand recognition. This is from the brand's perspective, ensuring the viewer knows who makes the jeans. The intention is to build brand awareness and associate the product with the Good American brand.

# Ad summary This ad features a woman showcasing three different styles of jeans from Good American's Always Fits collection. She highlights the comfort, fit, and flattering design of each pair, emphasizing the collection's unique one-size-fits-four design. # Brand positioning Good American is presented as a brand focused on providing comfortable and flattering jeans for women. The brand emphasizes inclusivity and adaptability, offering a unique 'Always Fits' collection designed to accommodate body changes and guarantee a perfect fit every time. The brand positions itself against the common frustration of ill-fitting jeans, offering a solution that hugs the body in all the right places with 100% stretch and no waistband gaping. Good American aims to occupy a space in the consumer's mind as a reliable and body-positive denim brand. # Product The ad features Good American's Always Fits collection of jeans, which are designed with a unique one-size-fits-four design. This means each size can adapt to fit four different sizes, accommodating body changes and guaranteeing a perfect fit every time. The jeans are made with 100% stretch denim, ensuring comfort and flexibility. The ad showcases three styles: Good Legs Straight Jeans in a light wash, Good Legs Straight Jeans in a darker wash, and Good Legs Flare Jeans. The jeans are designed to hug the body in all the right places, eliminate waistband gaping, and provide a flattering fit from every angle. The Always Fits collection addresses the common pain point of finding jeans that fit well and maintain their fit over time. # Visual style The ad has a polished UGC feel, with natural lighting and a clean, modern aesthetic. The editing style is smooth with quick cuts to showcase different angles and styles of the jeans. The production quality is high-end, giving the ad a professional look while maintaining a relatable, user-generated content vibe. The pacing is consistent, with cuts timed to the music and voiceover lines. The overall aesthetic supports the intended tone of showcasing a high-quality, comfortable, and stylish product in a relatable way. # Hooks Spoken: Female 1: You cannot convince me that there is a more comfortable pair of jeans with a perfect fit than Good American's Always Fits collection. Visual: 00:00–00:05: The woman stands in her living room, holding a stack of blue jeans. The background includes a kitchen area with stainless steel appliances and a dining table. She is wearing a white t-shirt and light blue jeans. The camera is stationary and focuses on her as she speaks. The lighting is natural, and the overall tone is bright and inviting. # Funnel stage Consideration # Pain points The ad addresses the pain point of finding jeans that fit well and maintain their fit over time, accommodating body changes and eliminating waistband gaping. # Value propositions - One-size-fits-four design: Adapts to your body's changes and guarantees the perfect fit every time. - 100% stretch denim: Hugs my body in all the right places and provides comfort and flexibility. # Benefits - Perfect fit every time - Hugs my body in all the right places - No gaping in the waistband - Flattering fit from every angle - Perfect everyday Jean - Gives the perfect illusion that I have long legs - Easily earned a spot in my wardrobe rotation # Features - One-size-fits-four design - 100% stretch denim # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer or user of the product, as the woman is showcasing and reviewing the jeans in a casual and relatable manner. # Storyline - 00:00–00:05 00:00–00:05: The woman holds a stack of jeans and states that you cannot convince her that there is a more comfortable pair of jeans with a perfect fit than Good American's Always Fits collection. This is intended to grab the viewer's attention by positioning the product as the most comfortable and best-fitting option. The perspective is from the woman, who is presenting herself as a satisfied customer. The tone is confident and assertive. - 00:05–00:06 00:05–00:06: She holds up a pair of jeans and says, "Let's try them on," transitioning to a try-on segment. This is a direct continuation of the previous statement, inviting the viewer to see the jeans in action. The perspective remains from the woman, who is now acting as a demonstrator. The tone is enthusiastic and inviting. - 00:06–00:08 00:06–00:08: She is wearing the jeans and states, "Starting with the Always Fits Good Legs Straight jeans." This introduces the first style of jeans being showcased. The perspective is from the woman, who is now modeling the jeans. The tone is informative and straightforward. - 00:08–00:10 00:08–00:10: She states, "The fit of these jeans is kind of unbelievable." This emphasizes the exceptional fit of the jeans. The perspective is from the woman, who is expressing her personal satisfaction. The tone is impressed and genuine. - 00:10–00:17 00:10–00:17: Text overlay appears stating, "Always Fits Denim features a one-size-fits-four design so it really adapts to your body's changes and guarantees the perfect fit every time." She continues to highlight the one-size-fits-four design and its adaptability. This provides additional information about the product's unique feature. The perspective is from the brand, communicated through the woman. The tone is informative and reassuring. - 00:17–00:22 00:17–00:22: She states, "Because there's 100% stretch, the denim hugs my body in all the right places, no gaping in the waistband." This highlights the comfort and fit benefits of the jeans. The perspective is from the woman, who is describing her personal experience. The tone is satisfied and confident. - 00:22–00:24 00:22–00:24: She states, "They're a flattering fit from every angle," and turns to show the fit from different angles. This reinforces the flattering design of the jeans. The perspective is from the woman, who is demonstrating the fit. The tone is confident and assured. - 00:24–00:27 00:24–00:27: She states, "I'm 5'2" and wearing the size that ranges 00-4." This provides sizing information for reference. The perspective is from the woman, who is sharing her personal details. The tone is informative and helpful. - 00:27–00:31 00:27–00:31: She states, "Next I'm trying the same Good Legs Straight Jeans in a darker wash, this pair really is the perfect everyday Jean." This introduces the second style of jeans. The perspective is from the woman, who is now modeling the second pair. The tone is enthusiastic and approving. - 00:31–00:36 00:31–00:36: She states, "The fit is perfection and I can't get over how comfortable they are." This emphasizes the fit and comfort of the jeans. The perspective is from the woman, who is expressing her personal satisfaction. The tone is impressed and genuine. - 00:36–00:41 00:36–00:41: She states, "And last I'm trying the Always Fits Good Legs Flare Jeans, and I see how these got their name." This introduces the third style of jeans. The perspective is from the woman, who is now modeling the third pair. The tone is playful and intrigued. - 00:41–00:45 00:41–00:45: She states, "The fit of these jeans give the perfect illusion that I have long legs." This highlights the flattering design of the jeans. The perspective is from the woman, who is describing the visual effect. The tone is appreciative and pleased. - 00:45–00:50 00:45–00:50: She states, "I don't know what Good American put in these jeans, but they've easily earned a spot in my wardrobe rotation." This reinforces her satisfaction and implies the jeans are a valuable addition to any wardrobe. The perspective is from the woman, who is expressing her personal endorsement. The tone is enthusiastic and convincing.

# Ad summary This ad showcases Good American's Soft Tech Denim jeans. The ad features a model wearing the jeans and highlights their fit and style. The ad also includes a special offer for first-time buyers. # Brand positioning Good American is presented as a modern, inclusive denim brand that focuses on fit and style. The brand aims to occupy a space in the consumer's mind as a go-to for comfortable and flattering jeans. The brand aligns with values of body positivity and confidence, pushing against traditional denim norms that often exclude certain body types. The brand positioning is both functional, highlighting the comfort and fit of the jeans, and emotional, promoting confidence and style. # Product The featured product is Good American's Soft Tech Denim jeans, which are presented as a comfortable and stylish denim option. The jeans are shown in a wide-leg style with a dark wash. The ad highlights the fit of the jeans, showing how they hug the body in the right places. The jeans are designed for anyone looking for a comfortable and flattering denim option. The ad addresses the purchase barrier of price by offering a discount for first-time buyers. # Visual style The ad has a clean and simple aesthetic, with a focus on showcasing the product. The editing style is quick cuts, with static shots. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Text overlay: GOOD AMERICAN / SOFT TECH / DENIM Visual: 00:00–00:02: A model stands against a white wall, wearing a white crop top and dark wash, wide-leg Good American jeans. An arm reaches into the frame and pulls at the waistband of the jeans to demonstrate the stretch. The camera zooms in slightly. / 00:02–00:03: The model turns to the side, showing the side profile of the jeans. The camera zooms in slightly. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding jeans that are both comfortable and flattering. # Value propositions - Comfortable and stylish denim option # Benefits - Comfortable fit - Stylish design # Features - Soft Tech Denim - Wide-leg style - Dark wash # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:06 The ad opens with a model wearing Good American Soft Tech Denim jeans, showcasing the fit and style of the jeans. - 00:06–00:08 The ad highlights a special offer for first-time buyers.

# Ad summary This ad showcases Good American's Low Rise Bootcut Jeans. The ad highlights the jeans' features, such as the super stretch denim and the way they sit on the waist and skim the floor. The ad uses a simple visual style with text overlays to emphasize the product's key attributes. # Brand positioning Good American is presented as a modern, body-positive denim brand that focuses on fit and comfort. The brand aims to occupy a space in the consumer's mind as a provider of stylish and comfortable jeans that cater to a variety of body types. The brand aligns with values of inclusivity and confidence, promoting a lifestyle of effortless style and comfort. Good American pushes against the norm of uncomfortable or ill-fitting jeans, prioritizing stretch and fit. The brand positioning is both functional (stretch denim, comfortable fit) and emotional (confidence, inclusivity). # Product The featured product is Good American's Low Rise Bootcut Jeans. These jeans are made with super stretch denim, designed to sit easily on the waist, and skim the floor. The jeans are for anyone looking for a comfortable and stylish denim option. The ad emphasizes the stretch and fit of the jeans, addressing the purchase barrier of uncomfortable denim. The ad tells the viewer that these jeans are worth trying because they offer both comfort and style. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the product. The editing style is simple with static shots and smooth transitions. The production quality is high-end commercial. The pacing is consistent throughout the ad. The cuts are timed to the music beats. # Hooks Text overlay: LOW RISE BOOTCUT JEAN (GOOD AMERICAN) Visual: 00:00–00:01: A young, slender, white-skinned woman with long blonde wavy hair stands against a textured white wall. She wears a tan and brown tiger-striped short-sleeved crop top and light blue low-rise bootcut jeans. She looks directly at the camera with a neutral expression. The camera is stationary and at eye level. The lighting is soft and diffused. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of uncomfortable or ill-fitting jeans. The ad addresses this by highlighting the "super stretch denim" and how the jeans "sit easy on the waist." # Value propositions - Comfortable fit (sits easy on the waist) - Stylish look (skims the floor) - Stretch and flexibility (made with super stretch denim) # Benefits - Sits easy on the waist - Skims the floor # Features - Low rise - Bootcut jean - Super stretch denim # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the product's features and benefits. # Storyline - 00:00–00:01 The ad opens with a full shot of a model wearing the jeans, showcasing the overall fit and style. - 00:01–00:03 The camera zooms in to highlight how the jeans sit on the waist, emphasizing the comfortable fit. - 00:03–00:05 The camera focuses on the hem of the jeans, showing how they skim the floor, highlighting the length and style. - 00:05–00:07 The camera zooms in on the back pocket, with a hand sliding into it, emphasizing the super stretch denim and comfortable fit. - 00:07–00:08 The ad concludes with a full shot of the model again, reinforcing the overall look and style of the jeans.

# Ad summary This ad showcases Good American's Low Rise Bootcut Jeans. The ad features a model posing in the jeans, highlighting their fit and style. The visuals are simple and focus on the product, with minimal distractions. # Brand positioning Good American is presented as a modern, fashion-forward brand that focuses on fit and style. The brand aligns with a confident and contemporary lifestyle, offering jeans that are both trendy and flattering. Good American aims to occupy a space in the consumer's mind as a brand that understands and caters to diverse body types, promoting inclusivity and body positivity. The brand positioning is both functional, offering well-fitting jeans, and emotional, empowering customers to feel confident and stylish. # Product The featured product is Good American's Low Rise Bootcut Jeans. These jeans are designed with a low-rise waist and a bootcut leg, offering a classic yet modern silhouette. The jeans are made from a dark wash denim and feature standard five-pocket styling. The product is for anyone looking for a stylish and flattering pair of jeans that can be dressed up or down. The ad emphasizes the fit and style of the jeans, highlighting how they enhance the wearer's figure. The jeans are presented as a versatile wardrobe staple suitable for various occasions. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product in a simple and straightforward manner. The editing style is static, with minimal transitions. The production quality is high, giving it a commercial feel. The pacing is slow and deliberate, allowing viewers to focus on the details of the jeans. # Hooks Spoken: 00:08–00:09: Male: Hey. Text overlay: 00:08–00:09: LOW RISE / 00:08–00:09: BOOTCUT JEANS / 00:08–00:09: GOOD AMERICAN Visual: 00:08–00:09: The camera zooms in again, focusing on the jeans' details and the model's pose. The background remains the same, with the white wall and wooden chair visible. The lighting is consistent, highlighting the denim texture. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Low Rise Bootcut Jeans offer a modern and flattering fit, making them a versatile addition to any wardrobe. # Benefits - Stylish silhouette - Flattering fit - Versatile wardrobe staple # Features - Low rise waist - Bootcut leg - Dark wash denim - Five-pocket styling # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:04 The ad opens with a model posing against a white wall, wearing Good American's Low Rise Bootcut Jeans, a denim jacket, and a bikini top. The focus is on showcasing the jeans and their fit. - 00:04–00:05 The camera zooms in slightly to highlight the details of the jeans, such as the pockets and the denim wash. - 00:05–00:08 The model shifts her pose, leaning against a wooden chair to further display the jeans' silhouette and fit. - 00:08–00:09 The camera zooms in again, focusing on the jeans' details and the model's pose. - 00:09–00:10 The model sits in the wooden chair, continuing to showcase the jeans and their style.

# Ad summary A woman promotes Good American Always Fits jeans, which she claims are the best jeans ever because they fit up to four sizes, making them ideal for women whose weight fluctuates due to bloating or their menstrual cycle. She emphasizes that these jeans keep women feeling sexy, supported, and comfortable, no matter what stage of life they're in. The ad also mentions a special offer of $50 off the first pair. # Brand positioning Good American is presented as a brand that understands and caters to the real-life experiences of women, particularly the fluctuations in their bodies due to bloating, menstrual cycles, and other life stages. The brand aims to occupy a space in the consumer's mind as a provider of comfortable, supportive, and confidence-boosting jeans that adapt to women's bodies, rather than the other way around. The brand aligns with values of body positivity, self-acceptance, and practicality, pushing against the norm of rigid sizing and the pressure to maintain a consistent body shape. The brand positioning is both functional (providing a flexible fit) and emotional (making women feel sexy and supported). # Product The featured product is Good American Always Fits jeans, designed to fit up to four sizes, accommodating weight fluctuations due to bloating or menstrual cycles. These jeans are for women who want to feel sexy, supported, and comfortable, regardless of their current body shape or stage of life. The jeans are presented as a solution to the common problem of jeans that don't fit properly due to size variations. The USP is their ability to adapt to a range of sizes, ensuring a comfortable and flattering fit at all times. The ad addresses the purchase barrier of inconsistent sizing and the frustration of jeans that don't fit during certain times of the month. The ad tells the viewer that these jeans are worth trying because they provide a reliable and confidence-boosting fit, no matter what. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style is smooth with static shots and minimal transitions. The production quality is high, giving it a professional feel. The pacing is consistent, with a moderate tempo that matches the upbeat tone of the ad. The visuals are synced with the voiceover, emphasizing key product features and benefits. # Hooks Spoken: 00:00–00:06 listen up when I tell you that these are gonna be the best jeans you will ever have in your entire life these are the Good American Always Fits Text overlay: 00:00–00:02 $50 OFF YOUR FIRST PAIR / 00:00–00:06 listen up when I tell you that / 00:02–00:06 these are gonna be the best jeans you will ever have / 00:03–00:06 in your entire life these are the Good American / 00:05–00:06 Always Fits Visual: 00:00–00:02 A woman with blonde hair, fair skin, and wearing a red cardigan and dark jeans stands in a bright, modern living room. She poses and adjusts her hair while looking directly at the camera. The background includes a fireplace, a leather couch, and a high ceiling. Text overlay: “$50 OFF YOUR FIRST PAIR”. / 00:02–00:05 The woman continues to pose, placing her hand on her hip and looking confident. The camera angle is slightly low, making her appear taller. The living room setting remains visible in the background. # Funnel stage Consideration # Pain points The ad addresses the frustration of jeans that don't fit properly due to weight fluctuations caused by bloating or menstrual cycles. The woman in the ad states, "so whether you're bloated, you're on your cycle as women our weight fluctuates." # Value propositions - These jeans fit up to 4 sizes, so whether you're bloated, you're on your cycle as women our weight fluctuates and so do these jeans - They fit us through all walks of life no matter what stage you're in and they keep us feeling sexy supported but always comfortable # Benefits - Fits us through all walks of life - Keeps us feeling sexy supported but always comfortable # Features - Fits up to 4 sizes # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer who is enthusiastically sharing her experience with the product. # Storyline - 00:00–00:06 00:00–00:06 The ad begins with a woman standing in a well-lit living room, wearing a red cardigan and Good American jeans. She confidently states that these are the best jeans you will ever have in your entire life, specifically identifying them as Good American Always Fits. This opening is designed to immediately grab the viewer's attention with a bold claim and introduce the product. - 00:06–00:11 00:06–00:11 The woman acknowledges that her statement is bold but expresses confidence in it. She then reveals the key feature of the jeans: they fit up to four sizes. This moment builds on the initial claim by providing a concrete reason why the jeans are so exceptional. - 00:11–00:17 00:11–00:17 The woman transitions to a different outfit, wearing a brown cardigan and a different pair of Good American jeans. She explains that these jeans accommodate weight fluctuations due to bloating or menstrual cycles, emphasizing their adaptability. This section addresses a common pain point for women and positions the jeans as a practical solution. - 00:17–00:23 00:17–00:23 The woman reiterates that the jeans fit through all walks of life, no matter what stage you're in, and keep you feeling sexy, supported, but always comfortable. This final statement reinforces the overall value proposition of the jeans, highlighting their versatility and emotional benefits.

# Ad summary A creator promotes Good American Always Fits jeans, highlighting their stretch and ability to fit up to four sizes. She emphasizes the convenience of jeans that accommodate weight fluctuations due to bloating or meals, and shows off the fit and style. # Brand positioning Good American is presented as a brand that understands the everyday struggles women face when finding jeans that fit comfortably and flatteringly, especially with the common issue of weight fluctuation. The brand aims to occupy a space in the consumer's mind as a reliable and body-positive option, offering jeans that adapt to women's bodies rather than the other way around. The brand aligns with values of convenience, comfort, and confidence, pushing against the norm of restrictive and unforgiving denim. The brand positioning is both functional (stretch, fit) and emotional (confidence, feeling sexy). # Product The featured product is Good American's Always Fits jeans, designed to accommodate weight fluctuations and fit up to four sizes. These jeans are described as 100% stretch, stretchy, flattering, sexy, and able to hold their shape. The jeans are for women who experience weight fluctuations due to factors like their cycle, bloating, or meals. The USP is their ability to fit a range of sizes, eliminating the need to constantly buy new jeans as one's body changes. The ad addresses the purchase barrier of inconsistent sizing and the frustration of finding jeans that fit comfortably. The ad tells the viewer that these jeans are worth trying because they offer a convenient and reliable fit, regardless of weight fluctuations. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean, modern setting. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel while maintaining a relatable tone. The pacing is consistent, with a moderate BPM that matches the speaker's energy. The audio-visual sync is well-coordinated, with product actions and text timed to the voiceover. # Hooks Spoken: I've only been gatekeeping for a week because we've been really busy, but here they are, you guys know that I love my Good American, Text overlay: $50 OFF YOUR FIRST PAIR Visual: 00:00–00:02: A woman with long blonde hair, wearing a red cardigan and dark jeans, stands in a brightly lit, modern home with white walls and light wood floors. She gestures with her hands as she speaks directly to the camera. / 00:02–00:04: The camera zooms out slightly to show more of the living room, including a fireplace and a glimpse of a leather couch. The woman continues to gesture and speak enthusiastically. # Funnel stage Consideration # Pain points The central frustration is the struggle to find jeans that fit comfortably and flatteringly, especially with the common issue of weight fluctuation. 'As women our weight fluctuates, like we could be on our cycle, we could be bloated, we could have a big meal and then we're struggling to find a pair of denim.' # Value propositions - Fits up to four sizes: Addresses the issue of weight fluctuation and the need for a reliable fit. - 100% stretch: Provides comfort and flexibility, making the jeans easy to wear. # Benefits - Convenient fit - Reliable fit - Accommodates weight fluctuations - Eliminates the need to constantly buy new jeans # Features - 100% stretch - Stretchy - Flattering - Sexy - Hold their shape - Fits up to four sizes # Call to action Go run add to cart # Social proof - I've gotten so many compliments already – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is also a creator, sharing her experience and enthusiasm for the product. # Storyline - 00:00–00:04 The creator introduces the Good American Always Fits jeans, mentioning that they've been 'gatekeeping' them for a week due to being busy. - 00:04–00:07 She emphasizes her love for Good American and highlights that these are the Always Fits jeans. - 00:07–00:11 She urges viewers to purchase them, stating, 'You guys, you need them. I don't even know what else to say, just like go run add to cart.' - 00:11–00:18 She lists the jeans' features, such as being 100% stretch, stretchy, flattering, sexy, and able to hold their shape. - 00:18–00:35 She explains why they're called 'Always Fits,' addressing the issue of weight fluctuation in women due to cycles, bloating, or meals. - 00:35–00:46 She highlights that each size fits up to four sizes, stating she wears a 0 to 4, and that they 'hold the shape, fits everybody.' - 00:46–00:55 She states, 'I know you're welcome, these are the Good Legs,' and transitions to showing other jeans she owns.

# Ad summary A blonde woman shares her love for Good American jeans, specifically the Good Curve style. She highlights their comfortable fit, flattering shape, and the absence of a back gap. # Brand positioning Good American is presented as a brand that prioritizes both style and comfort for women. The brand aims to occupy a space in the consumer's mind as a provider of fashionable clothing that is also comfortable and flattering. The brand aligns with values of confidence, comfort, and body positivity, pushing against the norm of uncomfortable or ill-fitting jeans. The brand positioning is both functional (comfortable fit, no back gap) and emotional (sexy and flattering). # Product The featured product is Good American's Good Curve jeans. These jeans are designed to be comfortable, flattering, and to hold their shape. They are made for women who want to look good but also want to be comfortable. The jeans are stretchy and can fit up to four sizes. A key USP is the 'no back gap' design, ensuring a close fit. The ad highlights that the jeans are 'sexy and flattering,' addressing the purchase barrier of jeans being uncomfortable or unflattering. The ad also mentions that the shirt the woman is wearing is from Good American. # Visual style The ad has a polished UGC feel, with a clean and well-lit environment. The editing style is smooth with static shots and minimal transitions. The production quality is high, suggesting a professional or semi-professional setup. The pacing is consistent, with a moderate rhythm that matches the conversational tone of the speaker. # Hooks Spoken: 00:00–00:02: Okay, here's the other pair that I got of the Always Fits. Text overlay: 00:00–00:02: $50 OFF YOUR FIRST PAIR / 00:00–00:02: okay here's the other pair that I got of the Always Fits (Caption) Visual: 00:00–00:02: A woman with blonde hair, wearing a brown cardigan, blue jeans, and gold bracelets, stands in a well-lit, modern home with white walls and light wood floors. She gestures with her hands as she speaks directly to the camera. # Funnel stage Consideration # Pain points The pain point is the struggle to find jeans that are both comfortable and flattering, and that fit well without a back gap. 'Like, I really do, I wanna look good, but I wanna be comfortable.' # Value propositions - Comfortable fit: 'it's comfortable, and women appreciate everything being comfortable' - Flattering shape: 'it shapes you, but it's done in a way that women appreciate' - Versatile sizing: 'they will fit me up to four sizes' # Benefits - Holding its shape - Shapes you - Comfortable - Fits like a glove - Sexy and flattering # Features - Always Fits - Good Curve - No back gap - Stretchy - Fits up to four sizes # Call to action None used. # Social proof - "Oh, it's like my new favorite ones from Good American" – Female 1 (Customer) - "Love the fact that there's no back gap on me" – Female 1 (Customer) - "I am obsessed with these jeans" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a satisfied customer sharing her personal experience and opinions about the product. # Storyline - 00:00–00:03 The woman begins by introducing the Good Curve jeans from Good American. - 00:03–00:17 She expresses her love for the jeans, stating they are her new favorite from Good American, emphasizing their ability to hold their shape and flatter the wearer. - 00:17–00:23 She highlights the comfort of the jeans, stating that women appreciate comfortable clothing, and she personally wants to look good while being comfortable. - 00:23–00:26 She mentions that the shirt she is wearing is also from Good American. - 00:26–00:33 She emphasizes the 'no back gap' feature of the jeans, demonstrating how they fit her body. - 00:33–00:40 She reiterates the jeans' perfect fit, describing them as 'sexy and flattering' and highlighting their stretchiness and ability to fit up to four sizes. - 00:40–00:50 She concludes by expressing her obsession with the jeans and her need to share them with her audience because they are 'too good not to share,' framing it as sharing secrets with friends.

# Ad summary This ad features a woman showcasing Good American's Always Fits denim, highlighting its comfort, stretch, and ability to accommodate size fluctuations. She tries on several pairs, emphasizing the flexible fit and shape retention of the jeans, and offers a discount on the first pair. # Brand positioning Good American is presented as a brand that values inclusivity and comfort, particularly in its denim offerings. The ad emphasizes the flexibility and accommodating nature of their 'Always Fits' jeans, designed to fit a range of sizes and body types. The brand promotes the idea that women can feel confident and comfortable in their jeans, even during days when they experience bloating or weight changes. The brand positions itself as a solution for the everyday woman who values comfort, fit, and style in her wardrobe. # Product The featured product is Good American's Always Fits denim, designed to adapt to size fluctuations. The jeans are described as stretchy and comfortable, made to accommodate bloating, weight changes, and fluctuating body shapes. A notable feature is the 'one size fits four' design, offering a flexible fit that adapts to multiple sizes. The jeans are also praised for holding their shape despite their stretchiness, ensuring a flattering fit all day long. The ad showcases different styles of the Always Fits denim, including flare and high-waisted cuts, highlighting their versatility and ability to pair well with different shoe styles like loafers. # Visual style The ad has a polished UGC feel, with a clean and well-lit setting. The editing style is smooth, with static shots and natural transitions. The pacing is moderate and consistent. The visuals align with the spoken content, providing clear demonstrations of the product's features and benefits. # Hooks Spoken: Alright I'm so excited to share with you some of Good American's Always Fits denim, Text overlay: $50 OFF YOUR FIRST PAIR Visual: 00:00–00:04: A woman with her hair pulled back and fair skin stands in a hallway wearing light blue jeans and a black strapless top, centered in the frame. She has a gold watch and gold bracelets on her left wrist and gold bracelets and rings on her right hand. Text overlay: '$50 OFF YOUR FIRST PAIR'. # Funnel stage Consideration # Pain points The ad addresses the common frustration of fluctuating sizes due to bloating, weight changes, or big meals. This is signaled by the phrase: "For days that you are feeling bloated... me today." # Value propositions - Stretchy and comfortable jeans designed to fit multiple sizes and body shapes, offering a flexible fit for all-day wear. - Maintains shape so that you don't have to worry about a stretched out fit. # Benefits - Perfect for days you are feeling bloated - Perfect for days you are going for a big meal - Perfect for days for weight change # Features - Comfortable - Stretchy - One size fits four design - Holds its shape - Flexible fit # Call to action If you don't own them you need to. # Social proof - "This is one of my favorite cuts of their jeans" – Female 1 (Creator) - "These jeans are just so good" – Female 1 (Creator) - "These jeans just fit me like a glove" – Female 1 (Creator) # Point of view - Customer 100% – The ad is presented from the perspective of a customer or influencer sharing her experience with the product. # Storyline - 00:00–00:05 The presenter excitedly introduces Good American's Always Fits denim. - 00:05–00:08 She emphasizes that the jeans are comfortable and stretchy. - 00:08–00:24 She elaborates on the 'one size fits four' design, explaining that they are ideal for days of bloating or weight change, or big meals. - 00:24–00:42 The presenter transitions to a second denim pair, highlighting the stretchiness of the jeans. - 00:42–01:03 The presenter showcases a third pair of jeans, and states that it's one of her favorite cuts. She notes their compatibility with loafers, and explains how well they hold their shape.

# Ad summary This ad promotes Good American clothing, specifically a denim dress, with a 40% off sale. # Brand positioning Good American is presented as a fashion-forward brand that offers stylish and contemporary clothing. The brand appears to be positioning itself as a high-value brand and as a destination for customers looking for elevated essentials. The brand is presented as both accessible and aspirational. # Product The product being advertised is a dark wash denim dress with long sleeves. The dress features a button-down front with silver buttons, a structured collar, chest pockets, and seamed paneling throughout the bodice and skirt. The dress appears to be a mini length, hitting above the knee. The model is wearing the dress as a standalone outfit, suggesting it is versatile enough to be worn on its own. # Visual style The ad has a clean and modern visual style. The production quality is high, with professional lighting and a focus on the product. The image has a slightly desaturated color grade. # Hooks Headline: EXTRA 40% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - EXTRA 40% OFF # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is conveyed through the offer to get 40% off and the display of the clothing item being sold. - Customer: The customer POV is implied by the image of the dress. The customer can imagine themself wearing and purchasing the clothing item. # Storyline - The ad opens with a shot of a model wearing a denim dress. The intention is to showcase the dress's style and fit. The audience sees the product from the brand's perspective. - The image then includes on-screen text announcing a winter sale with "EXTRA 40% OFF" at Good American. The purpose of this is to highlight the discount available on the product. The brand communicates this part of the story, directing the audience's attention to the offer.

# Ad summary This ad features a Good American Winter Sale with an extra 40% off. The focal point of the ad is on the black-colored Good American sculpting bodysuit. # Brand positioning Good American aims to position itself as a modern and inclusive fashion brand, primarily recognized for its denim. While the brand originally pushed against traditional size limitations and exclusivity in the fashion industry, it is now seen as a more inclusive option for a broader range of body types. The brand places emphasis on body positivity and empowerment. Their products are designed to flatter and enhance the wearer's natural shape. # Product This ad showcases a black sculpting bodysuit from Good American. The garment is made from a smooth, stretchy material and features a square neckline and wide tank top straps. The bodysuit is designed to sculpt and smooth the wearer's figure, offering a streamlined silhouette. It is presented as a versatile piece that can be worn as a foundational layer or as a standalone top, offering both comfort and style. The ad highlights the fact that the bodysuit is currently part of the brand's Winter Sale, with an extra 40% off, encouraging viewers to purchase. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be highly polished, similar to a studio shot. The image is brightly lit with soft lighting that emphasizes the texture and fit of the clothing. A neutral backdrop keeps the focus on the product, and a very minimal image treatment is used. # Hooks Headline: GOOD AMERICAN WINTER SALE EXTRA 40% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Good American sculpting bodysuit on sale. # Benefits - None used. # Features - Sculpting bodysuit # Call to action None used. # Social proof - None used. # Point of view - Brand: The text overlay stating "GOOD AMERICAN WINTER SALE EXTRA 40% OFF" positions the brand as the narrator, informing the audience about a sales event. # Storyline - The ad is showcasing a black bodysuit from Good American being worn by a model, focusing on the product itself and highlighting its fit. This is from the brand's POV, and is intended to capture the viewer's attention and showcase the garment's style and silhouette. - The ad explicitly states a sales promotion of "WINTER SALE EXTRA 40% OFF". This is told from the brand's POV and is intended to further incentivize the customer to buy the product featured.