CAC is similar to CPA, but goes a bit deeper. CAC specifically refers to acquiring new customers, which requires tracking first-time vs. repeat buyers differently. You can have a great CPA, but if you don’t have a strong CAC you’ll struggle to grow.
CAC is similar to CPA, but goes a bit deeper. CAC specifically refers to acquiring new customers, which requires tracking first-time vs. repeat buyers differently. You can have a great CPA, but if you don’t have a strong CAC you’ll struggle to grow.
Formula: Total marketing spend ÷ New customers acquired = CAC
CAC is similar to CPA, but goes a bit deeper. CAC specifically refers to acquiring new customers, which requires tracking first-time vs. repeat buyers differently. You can have a great CPA, but if you don’t have a strong CAC you’ll struggle to grow.