What is Attribution window?

How long after someone sees or clicks your ad you can still credit them for a conversion. A 7-day click window means if someone clicks your ad today and converts within the next week, that conversion gets attributed to your ad. 1-day view attributes a conversion to an ad if it was viewed within 24 hours of the conversion.

Last updated 2026-04-17

How long after someone sees or clicks your ad you can still credit them for a conversion. A 7-day click window means if someone clicks your ad today and converts within the next week, that conversion gets attributed to your ad. 1-day view attributes a conversion to an ad if it was viewed within 24 hours of the conversion.

Common attribution windows:

Frequently Asked Questions

What is Attribution window?

How long after someone sees or clicks your ad you can still credit them for a conversion. A 7-day click window means if someone clicks your ad today and converts within the next week, that conversion gets attributed to your ad. 1-day view attributes a conversion to an ad if it was viewed within 24 hours of the conversion.