Minimal targeting constraints where you just set basics like country and age, then let the algorithm find your buyers based on the optimization event. This approach has become more effective as Meta's machine learning has improved, especially post-iOS 14.5.
Minimal targeting constraints where you just set basics like country and age, then let the algorithm find your buyers based on the optimization event. This approach has become more effective as Meta's machine learning has improved, especially post-iOS 14.5.
Using broad targeting relies on your creative (ads) speaking to your intended customers. Meta’s algorithm can pick up signals as obvious as leading with “Hey marketers”, or as subtle as a book on marketing in the background.
Minimal targeting constraints where you just set basics like country and age, then let the algorithm find your buyers based on the optimization event. This approach has become more effective as Meta's machine learning has improved, especially post-iOS 14.5.