CBO sets your budget at the campaign level and lets Meta allocate spend across ad sets. ABO sets budgets at the ad set level so you control exactly how much each audience gets. CBO generally performs better but gives you less control over spend distribution.
What is CBO vs. ABO (Campaign budget optimization vs. ad set budget optimization)?
**CBO** sets your budget at the campaign level and lets Meta allocate spend across ad sets. **ABO** sets budgets at the ad set level so you control exactly how much each audience gets. CBO generally performs better but gives you less control over spend distribution.
Frequently Asked Questions
What is CBO vs. ABO (Campaign budget optimization vs. ad set budget optimization)?
CBO sets your budget at the campaign level and lets Meta allocate spend across ad sets. ABO sets budgets at the ad set level so you control exactly how much each audience gets. CBO generally performs better but gives you less control over spend distribution.