The top layer of Meta's three-tier structure (Campaign > Ad set > Ad). Here's where you tell Meta what you're optimizing for; sales, leads, traffic, whatever matters most to your business. Your objective choice shapes how the algorithm bids and delivers your ads.
What is Campaign?
The top layer of Meta's three-tier structure (Campaign > Ad set > Ad). Here's where you tell Meta what you're optimizing for; sales, leads, traffic, whatever matters most to your business. Your objective choice shapes how the algorithm bids and delivers your ads.
Frequently Asked Questions
What is Campaign?
The top layer of Meta's three-tier structure (Campaign > Ad set > Ad). Here's where you tell Meta what you're optimizing for; sales, leads, traffic, whatever matters most to your business. Your objective choice shapes how the algorithm bids and delivers your ads.