The average revenue you make per order. If your AOV is $100 and your CAC is $30, you're probably in good shape. If your AOV is $40 and your CAC is $30, you've got a problem (unless your product costs $0 to make/ship). AOV context makes or breaks whether your efficiency numbers actually work.
What is AOV (Average order value)?
The average revenue you make per order. If your AOV is $100 and your CAC is $30, you're probably in good shape. If your AOV is $40 and your CAC is $30, you've got a problem (unless your product costs $0 to make/ship). AOV context makes or breaks whether your efficiency numbers actually work.
Frequently Asked Questions
What is AOV (Average order value)?
The average revenue you make per order. If your AOV is $100 and your CAC is $30, you're probably in good shape. If your AOV is $40 and your CAC is $30, you've got a problem (unless your product costs $0 to make/ship). AOV context makes or breaks whether your efficiency numbers actually work.