What is Add to cart (ATC)?

The event that fires when someone adds a product to their cart. It's a signal that someone is seriously considering a purchase, even if they don't buy immediately.

Last updated 2026-04-17

The event that fires when someone adds a product to their cart. It's a signal that someone is seriously considering a purchase, even if they don't buy immediately.

Frequently Asked Questions

What is Add to cart (ATC)?

The event that fires when someone adds a product to their cart. It's a signal that someone is seriously considering a purchase, even if they don't buy immediately.