What is Ad?

The thing people actually see when they're scrolling. Your video or image, the copy that sells it, your headline, description, and CTA button. You can test multiple ads within a single ad set to see what resonates.

Last updated 2026-04-17

The thing people actually see when they're scrolling. Your video or image, the copy that sells it, your headline, description, and CTA button. You can test multiple ads within a single ad set to see what resonates.

Also known as creative or asset, outside Meta Ads Manager.

Frequently Asked Questions

What is Ad?

The thing people actually see when they're scrolling. Your video or image, the copy that sells it, your headline, description, and CTA button. You can test multiple ads within a single ad set to see what resonates.