How GHOST Advertises on Meta

# Ad summary Image ad for Ghost Greens supplement, highlighting its super greens and antioxidant reds. The ad features three containers of the product against a teal background with tropical leaf illustrations and the word "GREENS" repeated in the background. The ad aims to grab attention and introduce the Ghost Greens product. # Brand positioning Ghost is presented as a modern and innovative supplement brand that prioritizes both effectiveness and enjoyable flavors. The brand seems to appeal to a younger, health-conscious audience that is looking for high-quality nutritional support. The brand is trying to occupy a space that blends the serious benefits of nutritional supplements with a lifestyle-oriented approach that emphasizes flavor and experience. # Product Ghost Greens is a dietary supplement designed to provide a blend of super greens and antioxidant reds. The product is packaged in a white plastic container with a red lid. The label features the Ghost logo, the product name, and images of tropical leaves and watermelon slices, suggesting a refreshing flavor profile. The supplement is intended to help consumers incorporate more greens and antioxidants into their diet, offering a convenient way to boost their nutritional intake. # Visual style The ad uses a vibrant and modern aesthetic with a mix of product photography, graphic elements, and bold typography. The production quality is high, with clean lines and sharp details. The color scheme is primarily teal and green, creating a fresh and healthy vibe. The overall style is designed to be eye-catching and appealing, likely aimed at a younger demographic. # Hooks Headline: SUPER GREENS & ANTIOXIDANT REDS # Funnel stage Top of funnel # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - SUPER GREENS - ANTIOXIDANT REDS # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, presenting the product and its benefits from the brand's perspective to showcase Ghost Greens and attract potential customers. # Storyline - The ad presents three containers of Ghost Greens, positioned closely together. This is included to immediately showcase the product to the audience, allowing the audience to experience it from the brand's perspective, focusing on what the product is and what the packaging looks like. - A splash graphic highlights the terms "SUPER GREENS & ANTIOXIDANT REDS". This splash helps the brand draw the viewers eyes to the key health benefits of the product. - The background features a repeating "GREENS" text pattern and tropical leaf illustrations, creating a cohesive visual theme. The background reinforces the product's focus on greens, helping the brand communicate the product's value.

# Ad summary This ad promotes Ghost brand whey protein in three cereal milk flavors. The ad shows three containers of Ghost whey protein against a red background. The text at the top of the ad reads "HAVE A GHOST MORNING." # Brand positioning Ghost is presented as a lifestyle brand that focuses on sports nutrition and energy products. The brand’s image is built around a playful and energetic vibe, underscored by the Ghost logo in a stylized sans-serif font with a cartoon ghost icon. The brand positions itself within the health and wellness category, specifically targeting consumers interested in fitness and energy enhancements with unique and enjoyable flavors. By collaborating with popular cereal brands such as Cocoa Puffs and Lucky Charms, Ghost attempts to evoke nostalgia and familiarity, suggesting that their products offer a fun and tasty way to meet nutritional needs. # Product This ad features Ghost Whey Protein, a protein supplement designed to support muscle recovery and overall fitness goals. The whey protein is offered in collaboration with General Mills, with three cereal milk flavors being advertised: Cocoa Puffs, and Lucky Charms. Each flavor variant contains 130 calories and 25 grams of protein per serving, as indicated on the product labels. The products are packaged in cylindrical containers with Ghost branding and distinct designs for each flavor, reflecting the cereal brands they represent. The ad aims to address the barrier of taste often associated with protein supplements by offering flavors that are reminiscent of popular cereals, making the consumption of protein more enjoyable and nostalgic. # Visual style The ad uses a clean, studio-shot aesthetic with a focus on product presentation. The visual motifs include a symmetrical arrangement of the product containers and a bold, single-color background. The image treatment involves background removal and crisp lighting to highlight the product details. The typography is large and bold, ensuring scannability. The style mimics the high-design approach often seen in fitness and nutrition ads, potentially impacting scannability by blending in with similar content but increasing stop power with its professional appearance. # Hooks Headline: HAVE A GHOST MORNING # Funnel stage Awareness # Pain points The ad seeks to address the common frustration that protein supplements often have an unappealing or artificial taste. It presents the customer's problem as a desire to find a protein powder that is not only effective but also enjoyable to consume. The ad aims to resolve this by offering protein powders in familiar and well-loved cereal milk flavors. # Value propositions - Delicious cereal milk flavors provide an enjoyable way to consume protein - Each serving delivers 25g of protein to support muscle recovery and fitness goals # Benefits - 130 calories - 25g protein # Features - Whey Protein - Cereal Milk Flavors # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's perspective is seen in the product display, branding, and the tagline, which are all designed to promote and establish the Ghost brand identity. # Storyline - The ad opens with the phrase "HAVE A GHOST MORNING", which is intended to catch the viewer's attention and introduce the brand's playful theme. The phrase acts as a greeting and sets a positive, energetic tone, inviting the audience to associate the Ghost brand with a good start to their day. This is told from the brand's perspective. - The focal point shifts to the three containers of Ghost Whey Protein, each showcasing a different cereal flavor: Cocoa Puffs, and Lucky Charms. This visually presents the product offerings, highlighting the variety of flavors available. The perspective is from the brand, clearly displaying the product and its various options. - The Ghost logo at the bottom of the image reinforces brand recognition and identity. This placement ensures that viewers remember the brand as they view the ad, and further establishes the brand's presence in the viewer's mind. This is also from the brand's point of view.

# Ad summary This is a product-focused ad featuring a Ghost brand Trix flavor whey protein container against a background with large, colorful cartoonish lettering of the word 'WHEY'. The background is red and has various colorful flowers and fruits as a repeating pattern. The lettering is green. The product is centered. # Brand positioning Ghost is presented as a lifestyle-focused brand appealing to a younger, fun, and energetic audience. The association with nostalgic cereal flavor (Trix) suggests a playful approach to fitness and nutrition, contrasting with more traditional or clinical brands in the supplement industry. The brand seems to be pushing against the norms of the health supplement industry by aligning itself with familiar, enjoyable flavors from childhood, positioning itself as a fun and accessible brand within the health and fitness category. # Product The product featured is Ghost Whey Protein in Trix cereal milk flavor. This protein powder is targeted towards those seeking a nostalgic, enjoyable taste experience while meeting their fitness and nutritional needs. This Trix flavor combines the benefits of whey protein with the familiar taste of a favorite childhood cereal. The product is a whey protein powder that comes in a tub. The label notes 130 calories and 25 grams of protein per serving. The USPs are that it is a collaboration with Trix cereal, offering a unique flavor profile, and that it provides a high amount of protein while remaining relatively low in calories. It appeals to individuals who want to make their workout or recovery routine more exciting and reminiscent of childhood flavors. # Visual style The ad has a playful and bright visual style. The production quality looks to be studio-shot. The visual motifs include bold typography, cartoonish graphics, and a bright color palette. The image treatment appears to have background removal with the product placed on a colorful background. The typography integration is large and bold to attract attention. The overall style is disruptive, contrasting with the more sterile look of typical ads from nutritional supplement brands. This visual style could easily catch the eye and be scannable in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of boring or unappetizing protein supplements. The visual emphasizes the unique flavor to solve for uninteresting or familiar flavors. # Value propositions - High protein intake with a low calorie count. - Enjoy the nostalgic and unique flavor of Trix cereal milk in your protein shake. # Benefits - High in protein - Low in calories - Unique and nostalgic flavor # Features - 130 calories per serving - 25g protein per serving - Trix cereal milk flavor # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand showcasing its product and brand identity using imagery and visual elements to target the intended audience. # Storyline - The product container of Ghost whey protein with Trix cereal milk flavor is displayed in the center of the frame to focus attention on what is being sold. The intention is to immediately show the audience what the ad is about, from the brand's perspective. - The letters for the word 'WHEY' are in the background of the product to communicate what type of product is being advertised. This progresses the story by conveying the product category of the brand from the brand's perspective. - The colorful repeating pattern of flowers and fruits fills the rest of the space to enhance the visual appeal and make the ad stand out. This makes the ad more playful and attractive from the brand's perspective.

# Ad summary Two friends compete, making a wager of who can do more push-ups. The winner gets the remote, and the ad ends with the Ghost brand protein powder # Brand positioning Ghost Lifestyle is presented as a fun brand of nutritional supplements that caters to adults who are young at heart. The ad is playful and promotes a lighthearted approach to fitness and nutrition. Ghost is aligned with a youthful tone and values the enjoyment of life, while pushing against the typical norms of the fitness industry that often emphasize strict discipline and seriousness. The brand focuses on the emotional and lifestyle aspects of health, encouraging consumers to embrace a carefree attitude while still prioritizing their well-being. # Product Ghost Lifestyle Whey Protein is a nutritional supplement presented in various cereal-themed flavors, including Lucky Charms, Trix, and Cocoa Puffs. It caters to individuals seeking a nostalgic and fun approach to their protein intake. The product is designed to provide a tasty and convenient way to supplement a balanced diet and support muscle recovery and growth. The ad addresses the barrier of boring protein flavors by offering cereal flavors and suggests that it's a tasty alternative to cereal. The advertisement highlights that Ghost Whey Protein adds an element of fun and nostalgia to the workout routine. # Visual style The ad's aesthetic is a mix of polished commercial and UGC feel, creating a hybrid style that aims to appeal to a younger audience while maintaining a level of professionalism. The editing style includes quick cuts and static shots that support the fast-paced narrative. The pacing is consistent and energetic, aligning with the youthful tone and keeping viewers engaged. There are a number of cuts, upwards of 50 per minute. # Hooks Spoken: Man, leg day sucked today bro. Visual: 00:00–00:06 Two young men ride Razor scooters on a neighborhood street with houses in the background. The sky is overcast and the lighting is even. The man on the left is tall, muscular, and wears a black long sleeve shirt with the Ghost logo on the chest. He has a green duffel bag slung over his left shoulder. The man on the right is shorter and wears a red baseball jacket, white undershirt, and black shorts. He also wears a black Ghost hat. # Funnel stage Consideration # Pain points Boring protein flavors # Value propositions - Provides a tasty and convenient way to supplement a balanced diet - Adds an element of fun and nostalgia to the workout routine # Benefits - Support muscle recovery and growth - Tastes like cereal # Features - Whey protein - Cereal-themed flavors # Call to action None used. # Point of view - Customer 100% – The ad is told from the perspective of two friends who are having fun and enjoy Ghost products. # Storyline - 00:01–00:03 Two friends are riding Razor scooters and one tells the other leg day sucked today. - 00:03–00:06 His friend says that he worked out his arms, the man responds with "So?" - 00:06–00:09 The friends start racing to the house, with the "last one home is a rotten egg!". - 00:14–00:20 The friends crash into the garage, carrying their gym bags. The friend sits down to play video games. - 00:21–00:23 The friends start doing bicep curls outside. - 00:23–00:31 The friends start doing push-ups and make a wager. Whoever wins, gets the remote. - 00:31–00:36 After finishing, one man says “I have a torn pec and I’m still pumping out faster than you." The other man starts sarcastically singing. - 00:36–00:40 The man gets frustrated and tells the other man that he has the better remote. - 00:40–00:47 Sitting in the car, one man says, "I'm starving bro. Does your mom have any cereal?" The man responds "I actually got something better." - 00:47–00:57 The man comes inside and presents the Ghost Whey protein. - 00:57–01:00 Final shot with text overlay: "Who says you have to grow up?"

# Ad summary This ad promotes Ghost brand whey protein in a Cocoa Puffs cereal milk flavor. The visual style uses dynamic splashes and radial burst effects to emphasize the Cocoa Puffs flavor profile within a whey protein context. # Brand positioning Ghost is presented as a brand that specializes in unique and unconventional flavor collaborations within the supplement industry. The brand seems to target consumers looking for exciting flavor profiles. Its collaborations with popular brands and flavors signal a focus on novelty and a playful approach to nutrition, pushing against the norms of more generic or functional branding often found in the supplement market. The brand aims to occupy a space in the consumer's mind as an innovative and fun choice for health-conscious individuals. # Product The product is Ghost Whey Protein in a Cocoa Puffs Cereal Milk flavor. This whey protein powder aims to combine the nutritional benefits of protein supplementation with the nostalgic and enjoyable taste of Cocoa Puffs cereal milk. It is designed for health-conscious individuals who want to enjoy a familiar and comforting flavor while meeting their protein intake goals. The container specifies that the product is gluten-free and contains 130 calories and 25g of protein per serving. The inclusion of the Cocoa Puffs branding suggests a partnership that guarantees an authentic cereal milk flavor experience, while also directly addressing the potential purchase barrier of taste expectations in protein powders. # Visual style The visual style of the ad is dynamic and eye-catching, employing bright colors and motion effects to draw attention. The ad has a high-production quality, with professional-looking product photography and digital effects. The image treatment includes background removal, color grading to enhance the product's vibrancy, and drop shadows to give the product a sense of depth. The typography is bold and modern. This creates a visually appealing and attention-grabbing ad that would stand out in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points Many protein powders lack appealing flavors, making it difficult for consumers to enjoy their protein supplements. The ad addresses this by offering the nostalgic and satisfying flavor of Cocoa Puffs cereal milk. Visually, this pain point is implied through the dynamic chocolate milk splashes, suggesting a craveable flavor profile that typical protein powders lack. # Value propositions - Enjoy the taste of Cocoa Puffs cereal milk with the nutritional benefits of 25g of gluten free whey protein. # Benefits - Taste of Cocoa Puffs cereal milk - Nutritional benefits of whey protein # Features - Gluten Free - 25g Protein # Call to action None used. # Social proof - None used. # Point of view - Brand: All elements in the image are designed to showcase the Ghost brand's unique flavor collaboration and product details. # Storyline - The ad opens with a visual of the Ghost Whey Protein tub, immediately setting the stage and highlighting the central product. This establishes the focus of the advertisement, drawing the viewer's attention to what the brand is promoting, from the brand's POV. - Next, the flavor profile is emphasized through Cocoa Puffs cereal milk branding and dynamic splashes of chocolate-flavored liquid. This creates an association with a familiar and desirable taste, aiming to appeal to the viewer's sense of nostalgia and enjoyment, from the brand's POV. - The background features a radial burst effect, contributing to the overall dynamic feel and emphasizing the energetic and exciting aspect of the flavor combination. This adds visual interest, further engaging the viewer with the ad, from the brand's POV.

# Ad summary This ad showcases a whey protein powder in a Lucky Charms cereal milk flavor. The visual style is bright, colorful, and evokes a playful, nostalgic feel. # Brand positioning GHOST is presented as a modern and innovative brand that is playful and appeals to a youthful audience. The brand differentiates itself by collaborating with popular brands like Lucky Charms, creating nostalgic and fun flavors that set it apart from traditional protein powders. The focus on unique flavor profiles and vibrant branding suggests a desire to make fitness and nutrition more enjoyable and less mundane, targeting consumers who seek a fun and engaging approach to their health and wellness routines. # Product The product featured is GHOST Whey protein powder in Lucky Charms Cereal Milk flavor, a collaboration that combines fitness supplementation with childhood nostalgia. This whey protein is designed for anyone looking to add protein to their diet in a fun and flavorful way. The packaging highlights that it contains 130 calories and 25 grams of protein per serving. The protein powder provides a unique selling proposition, blending the nutritional benefits of whey protein with the beloved taste of Lucky Charms cereal milk. It addresses the common barrier of bland or unappealing protein flavors by offering a nostalgic and exciting alternative. # Visual style The ad has a playful and nostalgic visual style, resembling a colorful, eye-catching product display. The production quality appears to be high, with studio-shot lighting and crisp details. The visual motifs include bright colors, floating elements, and dynamic splashes of milk, evoking a sense of fun and whimsy. The image treatment includes background removal, color grading to enhance the vibrancy, and subtle drop shadows to make the elements pop. The design integrates typography in a bold and legible manner, with distinct font choices for the logo, product name, and claims. The overall aesthetic is clean and modern, while also being reminiscent of childhood cereal boxes. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of bland and unappealing protein flavors by offering a nostalgic and exciting alternative with the Lucky Charms Cereal Milk flavor. The flavor profile presents a solution to those who struggle to enjoy traditional protein supplements, as it is a welcome change of pace. # Value propositions - GHOST Whey protein powder combines the nutritional benefits of whey protein with the beloved taste of Lucky Charms cereal milk, making it an enjoyable and convenient way to meet your protein needs. # Benefits - Provides a fun and nostalgic way to consume protein - Offers a unique and appealing flavor profile # Features - Whey protein powder - Lucky Charms Cereal Milk flavor - 25g protein per serving - 130 calories per serving # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image promotes the GHOST Whey protein powder and its unique Lucky Charms flavor, showcasing its features and benefits. # Storyline - The ad opens with a vibrant and colorful background, establishing a playful and nostalgic tone. This is intended to immediately capture the viewer's attention and set the stage for a unique product offering, presented from the brand's perspective. - Next, the focus shifts to the central product, the GHOST Whey protein powder in Lucky Charms Cereal Milk flavor. This highlights the collaboration and the unique selling proposition of the product, shown from the brand's perspective. - Finally, the ad incorporates visual elements reminiscent of Lucky Charms cereal, such as splashes of milk and floating marshmallow shapes. This further emphasizes the nostalgic and fun aspect of the product, presented from the brand's perspective.

# Ad summary This ad features the brand Ghost and their sour strip whey protein. The ad grabs your attention with the words "ACTUALLY SOUR" placed above the products. # Brand positioning Ghost is presented as a modern and edgy brand that caters to fitness enthusiasts with a sweet tooth, carving out a unique space in the supplement market by offering products that combine the benefits of fitness supplements with the nostalgic flavors of popular candies. It aligns with an active and fun lifestyle, delivering effective nutrition with a playful twist. Ghost actively pushes against the notion that health and fitness have to be bland or boring, positioning its products as a treat-like experience that customers can enjoy without guilt. The brand's functional and emotional positioning aims to make healthy living more accessible and enjoyable, particularly appealing to those who seek the best of both worlds. # Product The featured product is Ghost Whey protein, a dietary supplement designed for fitness enthusiasts looking to enhance their protein intake with a delicious, candy-inspired flavor. This particular flavor collaboration is with Sour Strips, inspired by the popular sour candy. Ghost Whey protein aims to make daily protein consumption an enjoyable experience. The product claims to deliver 25g of protein per serving and is an isolate blend, designed for muscle recovery and growth. It is targeted toward individuals who seek a convenient and tasty way to supplement their protein intake, addressing the common barrier of bland or unappetizing protein supplements. The product stands out for its unique flavor profile, differentiating it from traditional protein flavors. # Visual style The ad utilizes a clean and modern visual style with a focus on the product. The white background and simple composition create a minimalist aesthetic, while the bold typography and bright colors add a touch of energy. The overall effect is eye-catching and informative, designed to quickly communicate the product's key features and benefits. # Hooks Headline: ACTUALLY SOUR # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the common problem of protein supplements having an unappetizing taste. The ad highlights the "ACTUALLY SOUR" flavor of Ghost Whey protein. # Value propositions - WHEY PROTEIN ISOLATE - 25G PROTEIN # Benefits - WHEY PROTEIN ISOLATE # Features - 25G PROTEIN # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout is from the brand, showcasing its product and messaging to potential customers. # Storyline - The ad opens with the bold statement “ACTUALLY SOUR,” which grabs the viewer's attention. The brand is making a statement and setting expectations for the flavor experience of the product. - The next beat displays Ghost brand whey protein, specifically the Sour Strips flavor. The brand is showing their product in a clear and enticing way, highlighting the unique flavor collaboration. - The ad concludes with the Ghost logo, reinforcing brand recognition. The brand is leaving the audience with a clear visual identity.

# Ad summary This ad showcases Ghost Vegan Protein in a Cinnamon Roll flavor. It highlights the benefits of vegan protein such as high protein content and smoothie-like texture and other flavors such as Chocolate Cereal Milk and Chips Ahoy! flavors. # Brand positioning Ghost is presented as a modern, fitness-oriented lifestyle brand offering a range of vegan protein products that cater to consumers looking for great taste and high-quality ingredients. The brand embraces a playful and energetic tone, combining visually striking graphics with a focus on functional benefits. Ghost differentiates itself through unique flavor collaborations, like the Cinnabon flavor, setting it apart from competitors. # Product The advertised product is Ghost Vegan Protein, specifically the Cinnabon flavor. The ad highlights its key attributes such as having 25g of protein per serving with only 150 calories. It claims to offer a smoother sips for better texture. Other flavors such as Chocolate Cereal Milk and Chips Ahoy! are also displayed. # Visual style The ad uses a dynamic and energetic visual style with quick cuts, stylized graphics, and bold colors to appeal to a modern audience. The editing is fast-paced with graphics and text overlays, creating a sense of excitement and energy. The production quality is polished but not overly so, leaning towards a commercial feel that aims to stand out on social media. The pacing is quick with a consistent rhythm that keeps the viewer engaged. Cuts and text overlays are timed to match the music beats. # Hooks Text overlay: 00:03–00:05: 25G+ PROTEIN PER SERVING / 00:03–00:05: MORE PROTEIN. SMOOTHER SIPS. Visual: 00:00–00:03: The camera focuses on a single container of Ghost Vegan Protein Cinnabon flavor in the center of the frame. The background features a grey splatter paint effect with purple and white geometric lines. The camera is static. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - 25g+ protein per serving provides a high-protein option for fitness enthusiasts or those seeking to increase their protein intake. - Smoother sips offers a better, easier-to-consume protein drink, addressing common texture complaints. # Benefits - More protein - Smoother sips # Features - Vegan protein - 25g+ protein per serving # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses product-focused visuals, text overlays, and no voiceover to highlight product features and benefits. # Storyline - 00:00–00:03 The video opens with a visually dynamic shot of the Ghost Vegan Protein Cinnabon flavor. The intention is to immediately capture attention with the product's packaging. - 00:03–00:05 Multiple bottles of Ghost Vegan Protein fall from the top of the frame with a text overlay that highlights '25G+ Protein Per Serving' and 'More Protein Smoother Sips.' The intention is to immediately sell the viewer on the value of trying this protein, from the Brand perspective. - 00:05–00:09 The shot returns to a single bottle of Ghost Vegan Protein, now showcasing multiple flavors in a dynamic shot. The intention is to show the full range of options from the Brand perspective.

# Ad summary This ad for Ghost lifestyle products uses fast cuts and dynamic visuals to showcase the brand's energy and appeal. The ad features a variety of Ghost products, highlighting their unique flavors and branding. The ad is designed to capture attention and create excitement around the Ghost lifestyle. # Brand positioning Ghost is presented as a lifestyle brand deeply embedded in fitness and gaming culture. The brand aims to occupy a space in the consumer's mind as a modern, energetic, and edgy brand that aligns with a youthful, active lifestyle. Ghost pushes against the norms of traditional, clinical-looking supplement brands by using bold, colorful packaging and a playful, ghost-themed logo. The brand positioning is both functional, highlighting the performance benefits of its products, and emotional, aligning with feelings of energy, excitement, and belonging to a community. # Product The ad features Ghost lifestyle products, specifically their energy and pre-workout supplements. These products are designed for individuals seeking to enhance their physical performance and energy levels. The products come in various flavors, including Welch's Grape, and are packaged in distinctive containers with the Ghost logo. The ad highlights the unique and appealing flavors as a key selling point, suggesting that these supplements are not only effective but also enjoyable to consume. The ad addresses the purchase barrier of taste by emphasizing the epic flavors available. # Visual style The ad has a polished and dynamic aesthetic with fast cuts and vibrant colors. The editing style is characterized by quick cuts and smooth transitions, creating a sense of energy and excitement. The production quality is high-end, resembling a polished commercial. The visual motifs include rotating product displays, sticker collages, and split-screen visuals. The pacing is fast, with numerous cuts per minute, maintaining a consistent level of energy throughout the ad. The audio-visual sync is precise, with cuts and text timed to the music beats. # Hooks Text overlay: 00:00–00:03 None used Visual: 00:00–00:01: A black product container with a red lid is centered on a black background. The camera is stationary, and the lighting is dim, creating a sense of mystery. The product is subtly lit to highlight its shape and texture. / 00:01–00:03: Multiple Ghost product containers with red lids are arranged in a rotating pattern against a black background. The camera moves dynamically, creating a sense of energy and excitement. The containers feature various flavors and designs, showcasing the brand's product line. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Epic flavors # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, showcasing its products and lifestyle. # Storyline - 00:00–00:01 The ad opens with a close-up of a Ghost product container, setting the stage for the product showcase. - 00:01–00:03 00:01–00:03: Multiple Ghost product containers appear in a dynamic, rotating pattern, emphasizing the variety of products available. This is intended to create visual interest and highlight the brand's extensive product line. - 00:03–00:05 00:03–00:05: A collage of Ghost-themed stickers and graphics flashes across the screen, reinforcing the brand's lifestyle and aesthetic. This is intended to immerse the viewer in the brand's culture and appeal to their sense of style. - 00:05–00:07 00:05–00:07: The ad transitions to a visual of water droplets and smoke, creating a sense of anticipation and mystery. This is intended to build excitement and intrigue around the product. - 00:07–00:08 00:07–00:08: Text overlay appears, stating "EPIC FLAVORS", highlighting a key product benefit. This is intended to directly communicate the product's unique selling point. - 00:08–00:10 00:08–00:10: The ad showcases different Ghost product flavors with split-screen visuals, emphasizing the variety and appeal of the flavors. This is intended to visually demonstrate the range of options available to the consumer. - 00:10–00:12 00:10–00:12: The Ghost logo appears on a black background, reinforcing brand recognition and identity. This is intended to leave a lasting impression of the brand on the viewer.

# Ad summary This ad for Ghost lifestyle products features a free shaker with the first subscription order. The ad showcases the brand's protein powder alongside a promotional shaker. # Brand positioning Ghost positions itself as a modern lifestyle nutrition brand, appealing to individuals who prioritize fitness and performance. The brand embraces a clean, yet bold aesthetic and a playful tone, with a ghost icon as its central visual identifier. Eschewing the overly aggressive or clinical tone often associated with performance supplements, Ghost seeks to occupy a more accessible and lifestyle-oriented space in the market. The brand's emphasis on both style and substance is evident, seeking to establish a connection with consumers. # Product The ad promotes Ghost's BCAA supplement and a Ghost-branded shaker. The BCAA supplement is packaged in a red plastic jar with a red lid and a brightly colored label. The label features the brand's ghost logo. The BCAA supplement is presented as a way to enhance workout performance. The Ghost shaker is red, made of plastic, and features the brand's ghost logo printed on the side. By offering a free shaker with the first subscription order, the ad aims to lower the barrier to entry. # Visual style The ad features a product-focused visual style with a clean and direct presentation. The production quality is polished, indicating a professional studio shoot. The image treatment includes a slight blurring of the background to emphasize the products. Typography is bold and legible, contributing to scannability. The contrast between the bright red and the dark background increases the stop power in the feed. # Hooks Headline: FREE GHOST® LOGO SHAKER # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - A Ghost logo shaker for free when you subscribe to the product. # Benefits - Free item with first subscription order # Features - Free Ghost Logo Shaker # Call to action None used. # Social proof - None used. # Point of view - Brand: The promotional message at the top and the brand logo reiterate that the brand is advertising the offer. - Customer: The shaker and BCAA products imply the customer's experience with the brand's offerings. # Storyline - The ad promotes a special offer for new subscribers. The brand tells the audience that they will receive a free Ghost logo shaker with their first subscription order. This serves as a direct incentive to subscribe and try their products. - The brand showcases the products available through subscription. The audience sees several containers of Ghost BCAA supplement along with the shaker. This builds desire for the product and illustrates what the subscriber will receive regularly. - The ad reinforces the brand identity and promotes the idea of joining the Ghost community. The brand showcases its logo on both the shaker and the containers. This reminds the audience of the overall brand and encourages a sense of belonging for subscribers.

# Ad summary This advertisement promotes Ghost brand vegan and whey protein powders in chocolate chip cookie flavor. The ad focuses on the high protein content, low calorie count, and gluten-free status of the products. # Brand positioning Ghost is presented as a modern and health-conscious brand that offers protein powders in unique and appealing flavors like Chocolate Chip Cookie. The brand emphasizes nutritional benefits such as high protein content, low calories, and gluten-free options, catering to a health-focused audience that doesn't want to sacrifice taste or dietary needs. Ghost aligns with a lifestyle that values both fitness and indulgence, suggesting it's okay to enjoy dessert-inspired flavors while pursuing health goals. The brand positions itself against typical bland protein powders by offering exciting flavors and nutritional benefits. # Product The ad features two types of Ghost protein powder: Vegan and Whey, both in Chocolate Chip Cookie flavor. The Vegan protein powder contains 25g of protein and 170 calories per serving, while the Whey protein contains 150 calories per serving. Both products contain real cookie pieces and are gluten-free. These protein powders are designed for individuals seeking a tasty, convenient way to increase their protein intake while managing their calorie consumption and dietary restrictions. The ad addresses the potential barrier of boring protein flavors by offering a dessert-inspired option with real cookie pieces, making it a more enjoyable and palatable choice for regular consumption. # Visual style The ad has a clean and modern visual style with a focus on product presentation and key information. The production quality appears to be high, with professional product photography and graphic design. The ad employs a minimalist aesthetic with a stark black background that makes the product containers and text stand out. The geometric patterns and bold typography give the ad a contemporary and energetic feel. The overall style is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: CHOCOLATE CHIP COOKIE GAINS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of boring and unappetizing protein powders by offering a delicious chocolate chip cookie flavor with real cookie pieces, aiming to make protein consumption more enjoyable. # Value propositions - High protein content, combined with under 200 calories - Gluten-free status for dietary needs. - Delicious and enjoyable protein option with real cookie pieces. # Benefits - High protein content for muscle support and satiety - Low calorie count for weight management - Gluten-free for those with dietary restrictions - Delicious flavor with real cookie pieces for enjoyment # Features - 25G PROTEIN - UNDER 200 CALORIES - GLUTEN FREE - REAL COOKIE PIECES # Call to action None used. # Social proof - None used. # Point of view - Brand: This point of view is consistent throughout the entire image. Each element appears to be structured to communicate product information from the perspective of the brand itself. # Storyline - The ad starts by introducing the flavor, Chocolate Chip Cookie, and the type of product, a protein powder, highlighting the exciting combination. This is from the brand's perspective and aims to immediately grab attention with a tempting flavor that deviates from standard protein options. - Next, the ad showcases two product variations: Vegan and Whey protein. This is from the brand's perspective to illustrate the range of choices available, appealing to different dietary preferences and needs. - The ad then highlights key nutritional information, such as protein content, calorie count, and gluten-free status. This is from the brand's perspective to emphasize the health benefits and value proposition of the products, addressing concerns about nutritional content and dietary compatibility. - Finally, the ad displays the brand logo, reinforcing brand recognition and establishing credibility. This is from the brand's perspective, aiming to leave a lasting impression and encourage consumer trust.

# Ad summary This ad for Ghost Vegan Protein features the product itself, calling out key features like 25g of plant protein, 170 calories, and gluten-free ingredients. # Brand positioning Ghost is presented as a modern lifestyle nutrition brand, targeting consumers who want effective supplements without sacrificing enjoyable flavors or experiences. The brand aligns with a lifestyle that values fitness and health but also indulges in familiar treats like cookies. Ghost positions itself as a fun and accessible alternative to traditional, flavorless protein supplements. # Product The advertised product is Ghost Vegan Protein, a plant-based protein powder with a cookie flavor. It is designed for individuals seeking a vegan protein supplement. Each serving contains 25g of plant protein and 170 calories, and the formula is gluten-free. The key selling point highlighted is the inclusion of real cookie pieces within the protein powder, which addresses the potential purchase barrier of vegan protein often lacking appealing flavors or textures. The product is intended to be used as a post-workout supplement or a nutritious snack. # Visual style The visual style of the ad is bold and attention-grabbing, using a flat design approach with a limited color palette. The product is prominently displayed with clear callouts of key features and benefits. The overall aesthetic leans towards a modern, health-conscious vibe with a playful twist, blending fitness with indulgence. # Hooks Headline: HOLD THE MILK, KEEP THE MUSCLE # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that vegan protein often lacks appealing flavors and textures, making it difficult for consumers to stick to their nutritional goals while enjoying what they consume. The inclusion of "REAL COOKIE PIECES" addresses this frustration. # Value propositions - Real Cookie Pieces: Allows you to enjoy your favorite flavors while still hitting your protein goals. # Benefits - Plant Protein - Gluten Free # Features - 25G Plant Protein - 170 Calories - Gluten Free - Real Cookie Pieces # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad uses a brand voice to highlight product features and nutritional information. This appears in the body of the ad. # Storyline - The ad begins by telling the viewer to “HOLD THE MILK, KEEP THE MUSCLE.” The ad is speaking directly to the viewer about how the viewer can still have a delicious treat while maintaining their fitness goals. - Next, the ad displays three containers of Ghost Vegan Protein, emphasizing the brand name and flavor. By showcasing multiple products, the brand is reinforcing its presence and highlighting a key feature: real cookie pieces. - The ad then highlights key nutritional information, reinforcing the product's benefits. This section provides information about the protein content, calorie count, and gluten-free status. These functional details are displayed by the brand to address the consumer’s need for a nutritious, guilt-free option that still tastes good. - The ad ends with a visual of cookies splashing into milk alongside the brand's logo, reinforcing the cookie flavor. By splashing the cookies in milk, the ad further pushes on the idea that the consumer can indulge in a treat and get their protein.

# Ad summary This ad promotes Ghost brand whey protein in the bulk and cookies flavor. The ad lists 25g of whey protein and 150 calories as attributes. # Brand positioning Ghost is presented as a modern and health-conscious brand in the whey protein market. The ad focuses on combining effective nutritional content (25g whey protein and 150 calories) with enjoyable flavors. The brand targets consumers who want functional fitness supplements without sacrificing taste, and is reflected by the flavor name "Bulk & Cookies". # Product The ad features Ghost brand whey protein powder in a "Bulk & Cookies" flavor. It is promoted as containing 25g of whey protein and only 150 calories per serving. The protein powder is advertised as gluten free and made with real cookie pieces. The packaging is shown as a white plastic jar with a red lid. # Visual style The ad uses a clean, modern visual style with a focus on product visibility and clear messaging. The use of bold typography, bright colors, and a simple layout makes the ad eye-catching and easy to understand. The chocolate chip cookies falling into milk suggest a fun and playful brand image. # Hooks Headline: BULK & COOKIES # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Enjoyable flavor with "real cookie pieces" - Effective nutrition with 25g of whey protein per serving - Guilt-free indulgence at only 150 calories - Inclusive dietary option as "Gluten Free" # Benefits - High protein content - Low calorie - Suitable for those avoiding gluten - Great taste # Features - REAL COOKIE PIECES - 25G WHEY PROTEIN - 150 CALORIES - GLUTEN FREE # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's point of view, showcasing the features and benefits of their whey protein powder. # Storyline - The ad opens with a large text overlay that reads "Bulk & Cookies" to immediately grab attention and highlight the unique flavor of the whey protein. This is conveyed from the brand's perspective to showcase the unique flavor. - Next, the ad features three bottles of Ghost whey protein and product callouts for "Real cookie pieces", "25G whey protein", "150 calories", and "Gluten free". This builds trust and credibility for the product by highlighting its attributes. This is conveyed from the brand's perspective to showcase the product's attributes. - Finally, an image of chocolate chip cookies falling into milk is shown. This supports the "Bulk & Cookies" flavor, and is conveyed from the brand's perspective to reinforce the unique flavor.

# Ad summary This image ad promotes Ghost brand supplements in sour strips flavor. # Brand positioning Ghost positions itself as a lifestyle nutrition brand that appeals to fitness enthusiasts who enjoy products with unique flavors and branding. Ghost is known for its creative flavor collaborations and partnerships, aiming to provide familiar tastes in supplement form. The brand breaks from the norms of traditional, clinical supplement marketing with its playful ghost mascot, bold text, and vibrant flavor collaborations. Overall, Ghost seeks to occupy a space in the consumer's mind as a fun, lifestyle brand that also delivers effective supplements for various fitness goals. # Product The ad features three different Ghost supplements: Ghost Whey Protein, Ghost Legend pre-workout, and Ghost BCAA. Ghost Whey is a protein supplement that provides 25g of protein per serving to support muscle growth and recovery, with 100 calories per serving. Ghost Legend is a pre-workout supplement designed to enhance energy and focus during workouts. Ghost BCAA is a branched-chain amino acid supplement that aids in muscle recovery and reduces muscle soreness post-workout. These supplements are available in Sour Strips flavor, which is a collaboration with Actual Candy LLC. # Visual style The ad uses a high-quality studio shot with a focus on product presentation. The backdrop is dark and blurred, drawing the viewer's eye to the products, which are brightly lit. The visual motif is clean and modern with a grid-like structure. The image has been treated with a slight color grade to enhance the colors of the Sour Strips branding on the products. The typography is large and bold, making it easy to read. The overall style is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: PUCKER UP # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Ghost supplements offer unique, collaborative flavors, like Sour Strips, which sets them apart from generic supplements. # Benefits - Supports muscle growth and recovery (implied) - Enhances energy and focus during workouts (implied) - Aids in muscle recovery and reduces muscle soreness post-workout (implied) # Features - WHEY 100% PROTEIN ISOLATE - 25g protein per serving - 100 calories per serving - SOUR STRIPS! flavor # Call to action None used. # Social proof - SOUR STRIPS is a registered trademark of Actual Candy LLC # Point of view - Brand: This point of view is present throughout the ad, which is showcasing a number of the company's nutritional supplement products. # Storyline - The image opens with the text “PUCKER UP,” which is designed to catch the viewer's attention and signal that the supplements have a sour taste. This is told from the brand’s perspective, introducing the ad with a visually bold statement. - Next, the brand showcases the three Ghost supplement products stacked on top of each other to create a tower. The products are placed prominently, and the stacking draws the viewer's eye to each individual product and its branding. This allows the audience to view the products from the brand's perspective, highlighting the key features of each supplement. - Finally, the brand name is displayed on the shelf under the product tower. This is to further reinforce brand recognition as the viewer looks at the brand's product offerings.

# Ad summary The ad promotes Ghost Vegan Protein and offers a free Ghost logo shaker with the first subscription order. # Brand positioning Ghost positions itself as a modern lifestyle nutrition brand that caters to fitness enthusiasts. The visual presentation, featuring sleek product designs and a focus on flavor, implies a brand that is attentive to both performance and enjoyment. Ghost's brand strategy stands out by offering innovative and fun collaborations, and a unique brand identity. By providing vegan options, Ghost broadens its appeal to health-conscious consumers with dietary restrictions, further enhancing its position as a forward-thinking brand in the competitive supplement market. # Product The featured product is Ghost Vegan Protein, specifically in Peanut Butter Cereal Milk flavor. It's designed for individuals seeking a plant-based protein supplement to support their fitness goals. The image highlights the product's flavor, emphasized by the 'Peanut Butter Cereal Milk' text and the associated imagery. The tub of protein powder indicates 180 calories and 27 grams of protein per serving. By offering a vegan protein option, Ghost addresses a key purchase barrier for those who avoid animal products, catering to a broader health and fitness market. # Visual style The ad presents a polished, studio-shot look with a focus on clear product presentation. The color palette is minimal, with the red shaker cup providing a striking contrast to the neutral tones of the protein tub. The typography is clean and modern, emphasizing the brand's contemporary aesthetic. The overall image is well-lit and visually appealing, designed to capture attention in a social media feed. # Hooks Headline: FREE GHOST LOGO SHAKER # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Free Ghost logo shaker with the first subscription order: By offering a free shaker, the ad increases the appeal of the subscription, making it a more attractive value proposition. # Benefits - Plant-based protein source - Great-tasting flavor - Helps meet daily protein needs # Features - Vegan protein powder - Peanut Butter Cereal Milk flavor - 180 calories per serving - 27 grams of protein per serving # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the visual presentation and offer messaging are carefully managed by the brand to encourage product trial and brand engagement. # Storyline - The ad opens with an offer of a free Ghost logo shaker with the first subscription order. This serves to immediately grab the viewer’s attention with a promotional incentive and to entice them to subscribe. This information is presented from the brand's perspective. - The camera showcases Ghost Vegan Protein in the Peanut Butter Cereal Milk flavor, along with a red Ghost shaker cup. The brand highlights a specific flavor while reinforcing brand recognition. This is being shown from the brand's perspective in order to draw attention to the product and available flavors. - The image concludes with the brand logo placed at the bottom of the frame. This reinforces brand recognition and subtly prompts a call to action, as seen from the brand's perspective.

# Ad summary The ad promotes a Ghost brand shaker bottle for free with the first subscription order of Ghost brand supplement products. It also highlights that the subscriber has the ability to cancel or edit their subscription at any time, and the option to choose a frequency of delivery. It also highlights 25% off subscription orders. # Brand positioning Ghost is a brand positioned towards fitness enthusiasts, offering energy and supplement products. The branding has a stylized 'ghost' icon incorporated into the logo. The brand seems to be targeting a younger demographic, which is implied through the logo's 'street art' style, and a bright color palette. # Product The ad showcases a variety of Ghost brand products. There is a red shaker bottle with the Ghost logo on the side. There are two supplement containers. One is a red container with a black label with the Ghost logo, and the text 'Pump'. The other is also a red container, with a turquoise and yellow label with the Ghost logo, and the text 'Legend'. All products are being sold via subscription that you can cancel or edit at any time. You can also choose your subscription frequency. The ad also highlights that you can get a Ghost logo shaker free with your first subscription order. # Visual style The ad has a studio shot aesthetic with a focus on product presentation. The background is a dark, solid color, drawing attention to the brightly colored products. The typography is bold and clear, aiming for scannability. The ad uses a combination of lifestyle and product-focused imagery, typical of in-feed ads targeting a fitness-oriented audience. # Hooks Headline: FREE GHOST LOGO SHAKER # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that one pain point is the commitment to a subscription service, addressing this by offering flexibility to cancel or edit at any time, as communicated by the text: “CANCEL OR EDIT ANYTIME”. # Value propositions - Free shaker bottle with first order - 25% off subscription orders # Benefits - Free shaker bottle with first order - Cancel or edit subscription anytime - Choose subscription frequency - 25% off subscription orders # Features - Ghost shaker bottle - Ghost Pump supplement - Ghost Legend supplement - Subscription # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, as the brand promotes its products and subscription service. # Storyline - The ad opens with a visual of two supplement containers and a shaker bottle, immediately informing the viewer of the product offering. This is told from the brand's perspective. - The ad then provides key features of the subscription service, such as the ability to edit or cancel at any time. This is told from the brand's perspective. - The ad is capped off with a visual of the brand logo. This reinforces the brand identity and is from the brand's perspective.

# Ad summary This ad showcases the Ghost brand's Sour Strips flavored whey protein isolate and pre-workout supplement. The creative uses a bright, colorful theme to highlight the unique flavor profile and appeal to consumers looking for fun and effective fitness supplements. # Brand positioning Ghost is a fitness supplement brand that sets itself apart by focusing on unique flavor collaborations and transparent, high-quality ingredients. It occupies a space that blends performance and lifestyle, appealing to consumers who take their workouts seriously but also appreciate fun and novel experiences. Ghost pushes against the often bland and clinical norms of the supplement industry, opting for exciting flavor profiles, eye-catching packaging, and a brand identity that feels more like streetwear than a pharmacy product. The brand aims to sit in the consumer's mind as a brand that values fun, flavor, and effective performance. # Product The featured products are Ghost brand's 'Sour Strips' flavored supplements. The primary product is the Ghost Whey protein isolate, presented in a white tub with the brand's logo and a colorful 'Sour Strips' design. This protein powder is designed to provide a high-quality protein source to support muscle recovery and growth. A secondary product is the Ghost Legend pre-workout, also in 'Sour Strips' flavor, which comes in a smaller tub. This pre-workout is formulated to enhance energy, focus, and performance during workouts. Both products share the unique selling proposition of offering the nostalgic and enjoyable flavor of sour candy in a fitness supplement. The ad addresses the purchase barrier of typical bland supplement flavors by highlighting the enjoyable taste experience. # Visual style The ad features a clean, product-focused design with a bright and playful aesthetic. The production quality is high, with a studio-shot look that emphasizes the product's packaging and branding. The visual motif is modern, with bold typography and a vibrant color scheme to align with the 'Sour Strips' theme. The image treatment includes background removal to isolate the products, and the typography integration is large and bold, enhancing scannability. The visual style is platform-native, fitting well within an in-feed ad format. # Hooks Headline: DON'T BE SOUR...GET SOUR STRIPS® # Funnel stage Middle of funnel (Consideration) # Pain points Pain Point: The ad addresses the pain point of the blandness in regular protein and pre-workout supplements by offering a 'Sour Strips' flavor to provide a fun and nostalgic taste experience. "DON'T BE SOUR...GET SOUR STRIPS®" # Value propositions - SOUR STRIPS flavor protein isolate and pre-workout # Benefits - None used # Features - WHEY - ALES PROTEIN ISOLATE 100 25 g A - LEGEND # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is expressed through the headline, product display, and trademark information to clearly promote the product and its features. # Storyline - The ad grabs attention by posing a question: 'DON'T BE SOUR...GET SOUR STRIPS®' which is presented from the brand's perspective. This is included to hook the viewer with a playful challenge, suggesting they choose a fun, flavorful option over something unpleasant. - The products are prominently displayed, showcasing the Ghost Whey and Ghost Legend supplements in 'Sour Strips' flavor. This is presented from the brand's perspective and serves to highlight the products and their unique flavor profile, emphasizing the brand's approach of combining fitness with fun. - The ad reinforces the brand identity with the Ghost logo displayed alongside the product, with the tagline 'SOUR STRIPS is a registered trademark of Actual Candy LLC.' This is presented from the brand's perspective to enhance brand recognition and to add credibility through trademark association, underlining the authenticity of the flavor collaboration.

# Ad summary Ad for Ghost Vegan Protein in peanut butter cereal milk flavor. The ad highlights the protein content and advertises the product. # Brand positioning Ghost positions itself as a lifestyle nutrition brand that appeals to a modern, health-conscious audience. The brand deviates from typical, clinical fitness industry aesthetics and instead embraces a more contemporary and playful identity, as showcased through its minimalistic yet bold branding and unique flavor collaborations. Ghost aims to be more than just a supplement provider; it's a brand that integrates into its consumers' lifestyles by offering products that are both effective and enjoyable, encouraging a balanced approach to fitness and nutrition without sacrificing taste or experience. By offering vegan options, the brand can appeal to a broader audience, specifically those who follow a plant-based diet. # Product Ghost Vegan Protein in Peanut Butter Cereal Milk flavor is a plant-based protein powder designed for anyone seeking a vegan-friendly protein supplement. It provides 27g of protein per serving and is available in a Peanut Butter Cereal Milk flavor. It comes in a large, white jar with a red lid. The ad focuses on the high protein content and implies that it is a tasty and nutritious option for those following a vegan diet, addressing concerns about adequate protein intake on a plant-based diet. # Visual style The ad features a clean and minimalist aesthetic with a focus on product presentation. The studio shot, combined with the centered product arrangement, aims for a professional and polished look. The grey color palette provides a neutral backdrop that allows the white product containers to stand out. The typography is bold and modern. # Hooks Headline: 27G VEGAN PROTEIN # Funnel stage Middle of funnel # Pain points The ad addresses the pain point of finding a vegan protein powder that is both high in protein and palatable. # Value propositions - None used. # Benefits - None used. # Features - 27G VEGAN PROTEIN # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand is positioning the product and showcasing its features from its own point of view. # Storyline - The ad opens by emphasizing the "27G VEGAN PROTEIN", presented from the brand's perspective, immediately highlighting the product's key attribute of high protein content in a vegan formula. This is designed to quickly capture the attention of health-conscious consumers, especially those on a plant-based diet. - Next, the audience views the arrangement of three Ghost Vegan Protein jars, presented from the brand's perspective, showcasing the product's branding and flavor to build brand recognition and product appeal. - Finally, the brand's logo appears at the bottom, again from the brand's perspective, reinforcing brand identity and provides a consistent visual anchor.

# Ad summary This ad showcases Ghost Hydration, a supplement designed to enhance hydration, particularly for active individuals. The ad features a woman preparing a drink with the supplement, emphasizing its role in a fitness-oriented lifestyle. # Brand positioning Ghost is presented as a modern, lifestyle-oriented supplement brand that caters to fitness enthusiasts. The brand aligns with values of performance and hydration, positioning itself as a key component in an active lifestyle. The brand pushes against the norms of traditional, clinical-looking supplement brands by adopting a sleek, contemporary aesthetic and integrating seamlessly into everyday routines. # Product Ghost Hydration is a supplement designed to enhance hydration. The product is shown as a white powder in a white jar with a blue and yellow label. The ad features a woman scooping the powder into a red shaker cup, implying it is mixed with water for consumption. The product is for active individuals looking to optimize their hydration levels. The ad highlights the product's role in supporting an active lifestyle and fitness routine. # Visual style The ad features a clean, modern visual style with a focus on product presentation and lifestyle integration. The production quality is high, with well-lit studio shots and clear product focus. The image treatment includes background removal to emphasize the product and subject. The typography is large and bold, enhancing scannability in-feed. The overall style is contemporary and fitness-oriented, designed to appeal to a health-conscious audience. # Hooks Headline: EPIC HYDRATION # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of inadequate hydration during physical activity, which can hinder performance and overall well-being. # Value propositions - EPIC HYDRATION # Benefits - EPIC HYDRATION # Call to action None used. # Point of view - Customer: The ad shows the product being used in a real-life setting, suggesting the viewer is experiencing the product from a user's perspective. # Storyline - The ad opens with a close-up shot of a woman preparing a Ghost Hydration drink, conveying the message that this product is part of an active, health-conscious lifestyle. The brand is telling the story from the perspective of a user integrating the product into their routine.

# Ad summary The ad showcases Ghost Vegan Protein, emphasizing its plant-based composition and appealing peanut butter cereal milk flavor. It presents the product in a visually appealing manner, highlighting key attributes to health-conscious consumers. # Brand positioning Ghost is positioned as a modern and innovative brand in the supplement industry, appealing to a younger, health-conscious demographic. The brand aims to stand out through its unique flavor collaborations (like peanut butter cereal milk) and transparent, vegan-friendly ingredients. This positions the brand as one that doesn't sacrifice enjoyment for health, occupying a space that balances indulgence with responsible nutrition. The brand's overall identity, symbolized by its ghost logo, creates a playful and approachable vibe, setting it apart from more traditional or clinical-feeling supplement brands. # Product The advertised product is Ghost Vegan Protein in Peanut Butter Cereal Milk flavor. It is a plant-based protein powder designed for individuals seeking a vegan source of protein to supplement their diet. The product label prominently displays the flavor and highlights that it contains 27g of protein and 180 calories per serving. The primary selling point is that this protein powder is both vegan and comes in a unique, appealing flavor profile reminiscent of peanut butter cereal milk, likely targeting consumers who want a tasty and ethical protein supplement option. The ad subtly addresses the barrier of taste often associated with vegan protein powders by emphasizing a desirable flavor. # Visual style The ad features a clean, modern aesthetic with a focus on product visibility. The color palette is muted, with a light gray background that makes the product stand out. The ripped paper effect at the top and bottom of the image adds a unique touch. The lighting is soft and even, contributing to a polished look. # Hooks Headline: PLANT-BASED GOODNESS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration that many plant-based protein powders lack appealing flavors, leading consumers to avoid them. The flavor, "Peanut Butter Cereal Milk" aims to be delicious. # Value propositions - Plant-based protein powder that delivers great taste - A tasty way to get your protein intake # Benefits - Vegan-friendly protein source - Delicious and enjoyable flavor # Features - Plant-based protein - 27g protein - 180 calories - Peanut Butter Cereal Milk flavor # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is conveying a message of plant-based goodness through the product and its visual elements. # Storyline - The ad starts by highlighting the product's key attribute: "PLANT-BASED GOODNESS," immediately conveying that the protein powder is vegan-friendly. The brand makes this claim to draw in consumers seeking plant-based options and clearly communicates a central product benefit, as seen from the brand's perspective. - The focal point is the Ghost Vegan Protein tub, prominently displayed to showcase the product and its packaging. The brand uses this visual to emphasize the product's branding, flavor, and nutritional information, giving potential customers a clear view of what they are purchasing, as seen from the brand's perspective. - Finally, the Ghost logo appears at the bottom, reinforcing brand recognition. The brand reminds the audience of its identity and aims to leave a lasting impression. This ensures that viewers remember the brand and can easily recall it when considering protein supplements in the future, as seen from the brand's perspective.