How GHIA Advertises on Meta

# Ad summary This ad promotes Ghia, a non-alcoholic drink, as a tasty alternative to an Aperol Spritz without the hangover. It showcases the ingredients of a non-alcoholic Ghia spritz, emphasizing its health benefits with no added sugar or artificial ingredients. # Brand positioning Ghia is positioned as a better-for-you beverage brand that offers a sophisticated alternative to traditional alcoholic drinks. It aligns with a lifestyle that values health and wellness, without sacrificing the enjoyment of social drinking. The brand pushes against the norm of alcohol-centric social events by providing a non-alcoholic option that still feels special and elevated. Its positioning is both functional, offering a hangover-free experience, and emotional, catering to those who seek a mindful approach to socializing. # Product Ghia is a non-alcoholic aperitif designed as an alternative to alcoholic cocktails. It is designed for anyone looking to enjoy the ritual of social drinking without the negative effects of alcohol. The ad highlights that Ghia contains no alcohol, no added sugar, and no artificial ingredients. It is intended to address the purchase barrier of hangovers associated with alcoholic beverages, offering a guilt-free drinking experience. The product is presented as a sophisticated and health-conscious choice for social occasions, allowing individuals to partake in festivities without compromising their well-being. # Visual style The ad features a polished and bright aesthetic, creating a clean and refreshing vibe. The editing style consists of quick cuts that align with the text overlay, and product actions are timed with the music. The production quality is high, lending a commercial feel to the ad. The pacing is consistent and upbeat. # Hooks Text overlay: IF YOU LOVE AN / APEROL SPRITZ Visual: 00:00–00:02: Close-up shot of a finished Aperol Spritz in a glass on a table with a white tablecloth. The drink is garnished with a lemon slice and a sage leaf. A bottle of Ghia and a bottle of olive oil are in the background, along with some greenery. A metal citrus press shaped like a fish sits on the table. The camera is static, and the lighting is bright and natural, creating an inviting and refreshing atmosphere. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that hangovers are the main pain point, visually presenting a delicious Aperol Spritz and then contrasting that with the negative side effect of the hangover. The text overlay states, “BUT YOU HATE THE HANGOVER.” # Value propositions - Enjoy a non-alcoholic Ghia spritz instead of an Aperol Spritz and avoid the hangover - Better drinking starts with Ghia, suggesting a healthier and more mindful approach to socializing. # Benefits - Avoid hangovers - Better drinking experience # Features - No alcohol - No added sugar - No nasties # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is narrated from the brand's perspective, presenting the product and its benefits. # Storyline - 00:00–00:02 The ad opens by presenting a beautifully crafted Aperol Spritz, setting a familiar and desirable tone for viewers who enjoy the cocktail experience. - 00:02–00:03 It then introduces the problem of hangovers, a common downside of alcoholic drinks, to create a sense of relatability and anticipation for a better solution. - 00:03–00:06 The ad pivots to showcase the solution, a non-alcoholic Ghia spritz, implying a direct alternative that avoids the negative consequences of alcohol. - 00:06–00:09 The ad emphasizes the health benefits of Ghia, highlighting that it contains no alcohol, added sugar, or artificial ingredients, further reinforcing its appeal as a better-for-you option. - 00:11–00:13 The ad ends by presenting the Ghia spritz as a choice for "better drinking," positioning the brand as a catalyst for a more conscious and enjoyable social experience.

# Ad summary This ad showcases Ghia, a non-alcoholic beverage alternative. The ad presents the drink as a way to enjoy the social aspects of drinking without the negative side effects of alcohol, emphasizing that it contains no booze, added sugar, or artificial ingredients. The visual style is bright and inviting, highlighting the attractive presentation of the drink in a cocktail setting. # Brand positioning Ghia is positioned as a sophisticated, health-conscious alternative to traditional alcoholic beverages. The brand emphasizes enjoyment and social connection without the drawbacks of alcohol, such as hangovers and added sugars. It aligns with a lifestyle that values wellness and mindful consumption, pushing against the norms of alcohol-centered social events. The brand's positioning is both functional, offering a healthier drink option, and emotional, appealing to consumers who seek a balanced and enjoyable social experience. # Product Ghia is a non-alcoholic beverage designed as a substitute for traditional alcoholic drinks. It contains no booze, added sugar, or artificial ingredients. The product is showcased as a base for cocktails and is aimed at individuals who want to enjoy the social aspects of drinking without the negative side effects of alcohol. It is visually presented in a cocktail glass, garnished with cherries and chili peppers, suggesting a sophisticated and enjoyable drinking experience. The ad promotes Ghia as a way to "enjoy the drink, skip the booze," addressing the potential purchase barrier of missing out on social drinking occasions. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting and static shots. The editing is minimal, with smooth transitions focusing on clear product presentation. The pacing is moderate, with cuts timed to coincide with the reveal of text overlays. # Hooks Text overlay: DITCH THE HANGOVER / NOT THE DRINK Visual: 00:00–00:02: The shot features two red Ghia cocktails in vintage-style glasses with green stems, placed on a white tiled surface in bright lighting. Garnishes include red chili peppers and skewered cherries. A hand briefly enters the frame. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the desire to avoid the negative effects of alcohol, specifically hangovers, while still enjoying the social rituals of drinking. "DITCH THE HANGOVER / NOT THE DRINK" # Value propositions - Enjoy the social aspect of drinking without the negative side effects of alcohol - A healthier alternative to traditional alcoholic beverages # Benefits - Ditch the hangover, not the drink - Enjoy the drink, skip the booze # Features - No booze - No added sugar - Nothing artificial # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses a direct, promotional style to showcase the product benefits, visual appeal, and ingredients with a clear focus on selling the product. # Storyline - 00:00–00:02 The ad opens with a fully prepared Ghia cocktail presented on a white tile surface, emphasizing the social context of enjoying a drink. - 00:02–00:03 Next, the ad transitions to showcasing the Ghia bottle and other cocktail elements, visually setting up the drink preparation process and highlighting the absence of alcohol. - 00:03–00:06 The ad shows the Ghia beverage being poured into a glass, emphasizing its key attributes such as no booze, no added sugar, and no artificial ingredients. - 00:06–00:09 The final moment shows the cocktail being garnished, reinforcing the message that you can still "enjoy the drink, skip the booze with Ghia,"

# Ad summary This ad demonstrates how to make a non-alcoholic Ghia Spritz beverage and promotes the Ghia brand. # Brand positioning Ghia positions itself as a sophisticated, non-alcoholic aperitif brand for consumers who want to enjoy the ritual of having a drink without the effects of alcohol. The brand directly addresses the desire to avoid hangovers, aligning with a health-conscious lifestyle. By promoting a drink that is free of alcohol, added sugars, and other undesirable ingredients, Ghia contrasts with traditional alcoholic beverage brands and appeals to those seeking mindful consumption. The brand aims to occupy a space in the consumer's mind as a guilt-free, better-for-you alternative that doesn't compromise on taste or experience. # Product The product is Ghia, a non-alcoholic aperitif designed to be mixed into cocktails or enjoyed on its own. It is described as a beverage free of alcohol, added sugars, and "nasties", appealing to consumers seeking healthier alternatives. The advertisement highlights the Ghia Spritz, a specific preparation using Ghia, sparkling water, and a sprig of rosemary as a garnish. The intended audience is anyone looking for a sophisticated drink option without the negative side effects of alcohol. The ad conveys that Ghia is worth trying because it allows consumers to enjoy the social and sensory aspects of drinking without compromising their health or well-being. # Visual style The ad has a polished and aesthetically driven visual style, combining bright, natural light with controlled studio-like conditions. The editing rhythm is slow and deliberate, with static shots and smooth transitions that emphasize the elegance of the product. This approach supports a tone of sophistication, aiming to appeal to a discerning audience. # Hooks Text overlay: IF YOU WANT A GLASS IN YOUR HAND Visual: 00:00–00:02 A close-up shot shows a fancy red drink in a red glass filled with ice and garnished with a sprig of rosemary. The glass sits on a round silver tray alongside a bunch of red grapes, two orange persimmons, and the top of a red Ghia bottle. The backdrop features a white tiled surface. Text overlay reads: “IF YOU WANT A GLASS IN YOUR HAND BUT CAN’T AFFORD A HANGOVER”. # Funnel stage Top of funnel (Awareness) # Pain points The ad directly addresses the desire to avoid hangovers by stating, "But can't afford a hangover?" # Value propositions - Enjoy a sophisticated glass in your hand without the negative side effects: no alcohol, no added sugar, no nasties. # Benefits - Better drinking # Features - No Alcohol - No Added Sugar - No Nasties # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:02 The ad opens with a close-up of a red drink in a glass, garnished with rosemary, positioned alongside fruits like grapes and persimmons, setting a visually appealing and aspirational tone. - 00:02–00:03 Continuing from the opening scene, the focus remains on the beautifully arranged tray with drinks and fruit as text appears stating, "If you want a glass in your hand, but can't afford a hangover." This directly addresses a common pain point associated with drinking, contrasting it with the benefits of Ghia. - 00:03–00:06 The ad shifts to a hand pouring a clear, bubbly liquid into a glass of ice, followed by a hand presenting a bottle of Ghia. Text appears, "Make this a non-alcoholic Ghia Spritz," positioning the product as a solution. - 00:06–00:09 Continuing the preparation demonstration, Ghia is poured into a glass filled with ice, followed by clear soda, reinforcing the drink-making process. Text appears on screen reinforcing that there is "no alcohol, no added sugar, no nasties," highlighting the health-conscious benefits of Ghia. - 00:09–00:12 The ad returns to the aesthetically pleasing arrangement with multiple glasses and bottles of Ghia, as text states, "Better drinking starts with Ghia," which positions the brand as a positive lifestyle choice and a replacement for alcohol.

# Ad summary This ad promotes Ghia, a non-alcoholic beverage. The ad begins by showing a close up of a red cocktail in a martini glass with the question "Want to spice up your date night?" Text then appears on screen to reveal that this is a non-alcoholic Ghia spritz with no added sugar and no nasties. The ad ends with the text overlay "Better drinking starts with Ghia." # Brand positioning Ghia is presented as a sophisticated, non-alcoholic alternative to traditional alcoholic beverages, aligning with a health-conscious and mindful lifestyle. The brand positions itself as a solution for individuals who want to enjoy social occasions without the drawbacks of alcohol, such as hangovers and added sugars. This beverage pushes against the norm of alcohol consumption by offering a healthier and cleaner option. Ghia aims to occupy a space in the consumer's mind as a guilt-free indulgence that does not compromise on taste or experience. # Product Ghia is a non-alcoholic spritz that offers a sophisticated and healthier alternative to traditional alcoholic beverages. As stated in the ad, it contains "no alcohol," "no added sugar," and "no nasties." The ad directly addresses the purchase barrier of potential hangovers, positioning Ghia as a beverage that allows one to enjoy a date night without the negative side effects of alcohol. The ad shows the product being used in a cocktail setting, suggesting it is ideal for social occasions, and the language used implies it is for those seeking a better drinking experience. # Visual style The ad has a polished, clean aesthetic with bright, natural lighting, creating a refreshing and inviting feel. The editing style features quick cuts that match the music's rhythm. The production quality appears to be a hybrid, combining elements of a polished commercial with a slightly more organic feel. The pacing is moderate, with cuts timed to the beat of the music, enhancing the ad's overall rhythm and engagement. # Hooks Spoken: 00:00–00:02 [Singing] I run after you like a fool would do. Text overlay: 00:00–00:02 WANT TO SPICE UP / 00:00–00:02 YOUR DATE NIGHT? / 00:02–00:04 BUT CAN'T AFFORD Visual: 00:00–00:02 Overhead shot of two red cocktails in martini glasses on a white tiled surface. A hand holds one of the glasses. Garnishes include cherries on a metal pick and a red pepper. Strong sunlight creates shadows. Text overlay: "WANT TO SPICE UP YOUR DATE NIGHT? BUT CAN'T AFFORD A HANGOVER." # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the desire to enjoy a date night without experiencing the negative effects of alcohol, such as a hangover. # Value propositions - Spice up your date night, but can't afford a hangover? Make this a non-alcoholic Ghia spritz! # Benefits - Better drinking # Features - No alcohol - No added sugar - No nasties # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice is authoritative, making direct product claims and highlighting features while visually demonstrating the product's appeal. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up shot of a red cocktail in a martini glass, garnished with a cherry and a red pepper. Text overlay asks, "Want to spice up your date night? But can't afford a hangover." This sets up a problem – the desire for a fun date night without the negative effects of alcohol. - 00:02–00:04 00:02–00:04 The scene transitions to show an empty martini glass. Text appears, "Make this a non-alcoholic Ghia spritz," introducing the product as a solution to the problem. - 00:04–00:06 00:04–00:06 The ad shows Ghia being poured into two martini glasses filled with ice. The perspective is from above, emphasizing the visual appeal of the drink as it is being prepared. This visually reinforces the solution by showcasing the product in action. - 00:06–00:08 00:06–00:08 A pepper is added to the drink. Text overlays state, "No alcohol, no added sugar." This is a continuation of the previous step, highlighting the product's health benefits and addressing concerns about unhealthy ingredients. - 00:08–00:09 00:08–00:09 The text overlay changes to "No nasties," reinforcing the drink's clean and healthy ingredients. This continues to build on the positive attributes of the product. - 00:09–00:10 00:09–00:10 The ad concludes with a final overhead shot of the finished Ghia spritz. Text appears, "Better drinking starts with Ghia," summarizing the product's value proposition and providing a call to action.

# Ad summary This ad promotes Ghia non-alcoholic beverages. It features a content creator in her home kitchen sharing her experience cutting back on alcohol and replacing it with Ghia. She prepares a Ghia cocktail with ice and soda and drinks Ghia straight from the can to show how easy and enjoyable it is to swap for alcohol. # Brand positioning Ghia is positioned as a sophisticated and healthy non-alcoholic beverage alternative, targeting those who want to reduce their alcohol intake without sacrificing the experience of enjoying a drink. It aligns with a health-conscious lifestyle and caters to individuals with an 'elevated palette' who appreciate the bitter taste and pure ingredients. The brand pushes against the norm of sugary, artificial non-alcoholic drinks, offering a low-sugar, botanical-based alternative that is presented as being in 'a league of its own'. Ghia's positioning blends functionality (low sugar, pure ingredients) with emotional appeal (feeling good, satisfying the urge for a drink without the hangover). # Product Ghia is a non-alcoholic beverage designed to replace alcoholic drinks like wine. It’s made with pure ingredients and botanicals, offering a 'bitter bite' that satisfies the urge for a drink without the negative effects of alcohol. Ghia is low in sugar, contains no added sweeteners, and allows you to 'actually feel good drinking it'. The ad features Ghia's classic bottled version, which can be mixed with ice and soda, as well as canned options in 'Blood Orange flavor', which can be enjoyed straight from the can for ultimate convenience. Ghia is marketed towards those with an 'elevated palette' who want to cut back on booze and avoid hangovers. Ghia is portrayed as a super simple mixer. # Visual style The ad has a polished UGC feel, with natural lighting and static shots. The editing style is simple, with smooth transitions and a conversational tone. The production quality suggests a hybrid approach, combining elements of a casual user-generated video with the intentionality of a commercial. The pacing is consistent, with a moderate cut rate, focusing on clear communication and product demonstration. # Hooks Spoken: Female 1: [Enthusiastically] One of my goals this year was to significantly cut down on my alcohol intake and Ghia has made it easy. Visual: 00:00–00:01 A medium shot shows a person holding a large wine glass with a red mixed drink. The drink is bubbly on top and the glass is partially frosted. The person holding the glass is a young-appearing light-skinned woman with chin-length dark hair, neutral makeup, a silver necklace, a light tan button-down shirt, and gold rings. The person is positioned in front of a kitchen counter with a full bottle of Ghia, a can of Ghia Air, and another unopened can partially visible. The background includes a white tile backsplash, a window, an open cabinet, and a light fixture with multiple bulbs. / 00:01–00:02 A medium shot shows the woman drinking from a can of Ghia, then holding it up to display the product. The background includes a window with a view of trees and sky. / 00:03–00:04 A medium shot shows the woman speaking directly to the camera. She holds a small lavalier microphone up by her face. # Funnel stage Consideration # Pain points The ad addresses the frustration of wanting to cut back on alcohol consumption without sacrificing the enjoyment of having a drink. It implies that many non-alcoholic alternatives are either unsatisfying or unhealthy, leaving people searching for a better option. # Value propositions - Achieve the sensation of drinking without the nasty hangover - A health-conscious substitute to alcohol # Benefits - Really satisfies the urge - Can actually feel good drinking it - Easy to mix # Features - Made of only pure ingredients - Super low sugar - No added sweeteners - Classic bottled version - Canned options in Blood Orange flavor # Call to action None used. # Social proof - Female 1 (Creator): [Enthusiastically] Ghia has made it easy. - Female 1 (Creator): It's the go to of all of my friends who have that elevated palette # Point of view - Customer 100% – The entire video is told from the perspective of a customer using the product and sharing her experience. # Storyline - 00:00–00:04 The creator begins by holding up a glass of a mixed drink. - 00:00–00:04 She states that one of her goals this year was to cut down on her alcohol intake, and that Ghia has made it easy. The creator is sharing her personal goals to establish a relatable connection with the viewer, positioning herself as someone who shares similar aspirations. - 00:06–00:09 She picks up a can of Ghia and says that instead of grabbing that weekday bottle of wine, she ends up just grabbing Ghia. This reinforces the product as a direct substitute for alcohol and highlights the ease of choosing Ghia instead. She establishes a typical consumer behavior she is replacing. - 00:08–00:12 She pours Ghia from the bottle and the can into a glass with ice and soda. - 00:10–00:13 She states that Ghia really satisfies the urge and that she loves the bitter bite. This explains how Ghia meets her needs and conveys a key taste attribute of the beverage, highlighting the flavor notes. It shows the brand's perspective, focusing on unique attributes. - 00:14–00:22 She says that she appreciates it's made of only pure ingredients, is super low sugar and has no added sweeteners, and that she can feel good drinking it. This emphasizes the health-conscious attributes and differentiates it from other beverages. - 00:22–00:29 The creator states that when it comes to non alcoholic drinks, Ghia is on a league of its own, and it's the go to of all of her friends who have an elevated palette. The creator describes the brand's market position and target demo. - 00:27–00:32 She states that her friends 'just want to get that sensation of drinking without the nasty hangover'. - 00:32–00:38 She states that it's also super simple to mix, and then demonstrates pouring the classic bottle over ice and adding a little soda. - 00:38–00:44 She states that you can also drink it straight out of the can, that the blood orange flavor is her personal favorite, and she thinks you'll be a fan too. - 00:44–00:51 She states that if you've been looking for a sign to cut back on the booze this year, let this be it and that you can do it too, with a little help from Ghia. This frames the ad as a timely opportunity for viewers who want to reduce their alcohol consumption and then summarizes the ad's intention.

# Ad summary This ad for Ghia features a can of Ghia next to fresh ingredients on a wooden cutting board. The ad emphasizes the drink's purity and natural ingredients. # Brand positioning Ghia positions itself as a sophisticated and health-conscious alternative to traditional alcoholic beverages. The brand emphasizes natural ingredients and a refined taste, appealing to consumers who seek a more mindful and elevated social experience. Ghia aims to occupy a space in the market that values both enjoyment and well-being, offering a beverage that aligns with a modern, health-focused lifestyle. The brand pushes against the norms of alcohol-centric social occasions by providing a non-alcoholic option that doesn't compromise on flavor or experience. # Product Ghia is a non-alcoholic aperitif made with pure ingredients and no added sugar. The ad showcases a can of Ghia, implying it is a ready-to-drink beverage. The drink is presented alongside fresh ingredients, suggesting a natural and wholesome composition. The ad highlights the absence of alcohol and added sugar as key selling points, appealing to health-conscious consumers. The product is suitable for social occasions or personal enjoyment, offering a guilt-free alternative to alcoholic drinks. The ad conveys that Ghia is a refreshing and sophisticated beverage option. # Visual style The ad features a natural and organic visual style. The production quality is high, with a focus on showcasing fresh ingredients and the product in a clean and appealing manner. The image treatment includes soft lighting and natural colors, enhancing the overall sense of purity and health. The layout is simple and uncluttered, drawing attention to the product and its ingredients. The typography is clean and legible, complementing the overall aesthetic. # Hooks Headline: No alcohol, no added sugar, only the purest ingredients # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting a sophisticated and enjoyable beverage option without the negative health effects of alcohol and added sugar. The phrase "No alcohol, no added sugar" directly signals this frustration. # Value propositions - Enjoy a sophisticated beverage without the negative effects of alcohol or added sugar. - Made with only the purest ingredients for a natural and wholesome experience. # Benefits - Health-conscious choice - Natural ingredients - Guilt-free enjoyment # Features - No alcohol - No added sugar - Purest ingredients # Call to action GET GHIA # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the product's features and benefits. # Storyline - The ad opens with a declaration of what the product is not: "No alcohol, no added sugar." This is intended to immediately capture the attention of health-conscious consumers and set the stage for a better-for-you beverage. The brand is telling this part of the story. - The ad continues by highlighting what the product is: "only the purest ingredients." This reinforces the brand's commitment to quality and naturalness, further appealing to the target audience. The brand is telling this part of the story. - The ad concludes with a call to action, "GET GHIA," encouraging viewers to purchase the product. This is a direct prompt from the brand, urging immediate action. The brand is telling this part of the story.

# Ad summary This ad highlights a non-alcoholic Spritz beverage as a replacement for alcohol during "Dry January". A customer states they are drinking Ghia to be present, to connect, and to have mornings that feel as good as the nights before. # Brand positioning Ghia positions itself as a mindful alternative to alcohol, offering non-alcoholic Spritz beverages that encourage presence, connection, and balance. It aligns with a lifestyle that values feeling good both day and night, suggesting that enjoyment and well-being don't require alcohol. By offering a non-alcoholic Spritz, Ghia addresses the desire to be present and connected in social situations without the effects of alcohol, challenging the norm that good times must involve alcohol. # Product Ghia is a non-alcoholic Spritz beverage designed to be a mindful alternative to alcohol. The product is shown in a clear, stemmed cocktail glass filled with a red liquid, implying a flavorful, complex drink. The ad suggests that it allows the user to be present, connect with others, and enjoy mornings as much as nights. It addresses the potential barrier of sacrificing social experiences for well-being, positioning itself as a way to have both. # Visual style The ad has a casual, lifestyle aesthetic. The production quality is high, resembling a well-lit, natural photo taken with a smartphone camera. The image treatment seems natural with soft lighting. The integration of the text mimics a platform-native comment, aiming to feel organic and relatable in-feed. # Hooks Headline: So... you're not drinking? Dry january? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the perceived trade-off between abstaining from alcohol and enjoying social experiences. The line "So... you're not drinking? Dry January?" implies a common question about the choice to abstain from alcohol during social events. # Value propositions - Sipping Ghia allows you to be present, connect, and have mornings that feel as good as the nights before. # Benefits - to be present - to connect - have mornings that feel as good as the nights before # Features - non-alc Spritz # Call to action None used. # Social proof - "I'm still drinking, but reaching for my favorite non-alc Spritz more often! I'm sipping Ghia to be present, to connect, and have mornings that feel as good as the nights before." # Point of view - Customer: The ad features a quote from a customer/influencer who explains that she is still drinking, but she is reaching for her favorite non-alc Spritz more often. She explains how she is sipping Ghia to be present, connect, and have mornings that feel as good as the nights before. This fits the Customer POV because it is a personal endorsement of the product's ability to provide positive benefits. # Storyline - An unseen follower comments on the ad creator's decision to partake in Dry January, suggesting that the creator isn't drinking alcohol. This is intended to address common questions about abstaining from alcohol. - The ad creator responds, explaining that they are still drinking, but reaching for non-alcoholic Spritz more often. This normalizes the option of choosing non-alcoholic beverages while still engaging in social activities. - The ad creator highlights that they are sipping Ghia to be present, connect, and have mornings that feel as good as the nights before. This showcases the positive aspects of drinking the non-alcoholic beverage.

# Ad summary The ad promotes Ghia, a non-alcoholic spritz, as a way to enjoy a cocktail-like experience while cutting back on alcohol. It emphasizes that Ghia contains no alcohol, added sugar, or artificial ingredients, positioning it as a healthy and mindful choice for Dry January or any time. # Brand positioning Ghia presents itself as a sophisticated and health-conscious alternative to traditional alcoholic beverages. The brand positions itself in the market as a guilt-free way to enjoy the ritual of cocktail consumption, without the negative effects of alcohol or added sugar. It aligns with values of mindfulness, health, and social enjoyment, suggesting a lifestyle that prioritizes well-being without sacrificing flavor or experience. Ghia challenges the norms of alcoholic beverage marketing by offering a product that is explicitly non-alcoholic, sugar-free, and free of artificial ingredients, appealing to consumers who are increasingly aware of health and wellness. Its brand positioning is both functional, through its health-conscious formulation, and emotional, by offering a sense of inclusion and enjoyment without compromise. # Product The featured product is Ghia, a non-alcoholic spritz designed as an alternative to alcoholic cocktails. It is presented as a ready-to-drink beverage, served in a cocktail glass with ice, a cherry, and a lime wedge, closely mimicking the experience of a traditional cocktail. Key product details highlighted are that Ghia contains 'no alcohol, no added sugar, no nasties,' emphasizing its health benefits. The ad directly addresses the purchase barrier for those cutting back on alcohol but still desiring a flavorful drink. It's positioned for use during 'Dry January' or anytime someone wants a sophisticated, alcohol-free option. The ad tells the viewer that Ghia is worth trying because it allows them to maintain their social habits and enjoy the taste of a cocktail without compromising their health or wellness goals. # Visual style The ad has a bright, summery aesthetic with natural lighting and soft focus, creating an inviting and refreshing feel. The editing style is quick cuts timed to the music, maintaining a consistent pace. The production quality appears polished, resembling a professionally shot commercial, which supports the intended tone of sophistication and health. The visual motif includes close-ups of the cocktail and ingredients, emphasizing the freshness and visual appeal of the beverage. The pacing is moderate, with cuts aligning with the music's rhythm. # Hooks Text overlay: IF YOU'RE CUTTING DOWN ON ALCOHOL Visual: 00:00–00:01 A close-up shot of a cocktail glass filled with a pink drink, garnished with a cherry and a red-and-white striped straw. The glass sits on a small, round, light-pink marble coaster atop a silver serving tray. To the right, partially visible, is a ridged bottle with a faded label. The background shows soft-focus greenery and flowers under bright sunlight. # Funnel stage Consideration # Pain points The ad addresses the frustration of cutting down on alcohol but missing the experience of enjoying a drink, as stated in the text overlay: 'BUT YOU MISS HAVING A DRINK'. # Value propositions - The ad presents Ghia as a delicious and refreshing alternative to alcoholic cocktails. It emphasizes that it allows the user to enjoy social rituals (having a drink) while remaining alcohol-free. It promotes Ghia as a mindful option that aligns with a health-conscious lifestyle, without sacrificing the experience of having a cocktail. # Benefits - Guilt-free drink - Healthy choice - Maintains social habits - Enjoys the taste of a cocktail # Features - Non-alcoholic spritz - No alcohol - No added sugar - No nasties # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's official voice, presenting product claims and demonstrating its use. # Storyline - 00:00–00:01 The ad opens with a close-up of a cocktail glass filled with a pink drink, garnished with a cherry and straw, along with a bottle labeled 'Ghia'. - 00:00–00:02 The text overlay 'IF YOU'RE CUTTING DOWN ON ALCOHOL' appears, suggesting the brand's target audience. - 00:01–00:03 The ad displays the text overlay 'BUT YOU MISS HAVING A DRINK', highlighting a common frustration. - 00:03–00:04 The scene transitions to pouring the Ghia beverage into a glass with ice, showing the ease of preparation. - 00:04–00:06 A text overlay introduces 'A NON-ALCOHOLIC GHIA SPRITZ,' clearly identifying the product. - 00:06–00:09 The drink is topped off with a clear liquid (likely sparkling water or club soda), and a lime garnish is added, demonstrating how to make the beverage. - 00:06–00:09 The ad displays the text overlay 'NO ALCOHOL. NO ADDED SUGAR. NO NASTIES,' emphasizing the health benefits of the product. - 00:09–00:11 The ad ends with a finished Ghia spritz, complete with cherry, straw, and lime, suggesting that 'YOUR DRY JANUARY STARTS WITH GHIA'.

# Ad summary This ad for Ghia, a non-alcoholic beverage, emphasizes taste without compromise and highlights its natural ingredients. The ad showcases a glass of the drink being poured over ice, with text overlays that reinforce the beverage's key attributes: no alcohol, no added sugars, and only pure botanicals. # Brand positioning Ghia is presented as a sophisticated, health-conscious alternative to traditional alcoholic beverages. The brand emphasizes uncompromising taste while being alcohol-free, sugar-free, and made with only pure botanicals. This positioning suggests that Ghia aims to occupy a space in the consumer's mind as a guilt-free indulgence, aligning with values of health and natural ingredients. The brand disregards the norms of alcohol-based drinks by offering a beverage that promotes mindful consumption and well-being without sacrificing flavor. # Product Ghia is a non-alcoholic beverage made with only pure botanicals and containing no added sugars. The ad highlights the drink as a flavorful and sophisticated alternative to alcoholic drinks, emphasizing that consumers can enjoy a complex taste without compromising their health or lifestyle choices. The drink is served over ice, suggesting it is meant to be enjoyed as a refreshing and social beverage. The ad addresses the purchase barriers related to health concerns associated with alcohol and added sugars, positioning Ghia as a healthier and more mindful choice for those seeking a flavorful drink. # Visual style The ad features a polished, high-end commercial aesthetic. The editing style consists of static shots with smooth transitions. The production quality is high, with crisp details and vibrant colors. The visual motif includes close-up shots of the product being poured. The pacing is slow and deliberate, enhancing the sense of luxury and quality. The visuals are timed to emphasize the key attributes of the product. # Hooks Text overlay: 00:00–00:07 NEVER COMPROMISE ON TASTE. Visual: 00:00–00:07 Close-up shot of a clear glass being filled with ice and a dark red liquid (Ghia). The background is a solid orange color. Droplets of liquid are suspended in the air, creating a dynamic visual. The Ghia logo is visible on the lower part of the glass in a cursive white font. The lighting is bright, accentuating the textures of the glass and liquid. The camera is stationary, focusing on the act of pouring and the details of the beverage. Text overlays appear sequentially at the top of the frame. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the concern of compromising on taste when choosing a non-alcoholic or healthier beverage option. "NEVER COMPROMISE ON TASTE." # Value propositions - Enjoy a flavorful and sophisticated drink without the negative health effects of alcohol or added sugars. - Taste without compromise by using only pure botanicals # Benefits - Taste without compromise - Healthier alternative to alcoholic beverages # Features - No Alcohol - No Added Sugars - Only Pure Botanicals # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is entirely from the brand's perspective, showcasing the product and listing its attributes. # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a close-up shot of ice being poured into a glass already filled with Ghia. This visually introduces the product and sets the stage for the ad's core message. - 00:00–00:07 00:00–00:07 As the ice is poured and settles, text overlays appear sequentially, emphasizing that Ghia allows you to "NEVER COMPROMISE ON TASTE," and then lists key attributes such as "No Alcohol, No Added Sugars, Only Pure Botanicals." This communicates the primary value proposition of enjoying a flavorful drink without unhealthy additives. The brand tells the story from its perspective, highlighting the drink's benefits and ingredients.

# Ad summary This ad features a customer testimonial for Ghia, a non-alcoholic beverage. The ad uses a close-up shot of the drink and a quote from a satisfied customer to promote the product. # Brand positioning Ghia is presented as a premium, desirable beverage brand, as evidenced by the customer's testimonial, "The only drink I subscribe to." This implies that Ghia is a preferred choice over other beverages, suggesting a unique and satisfying experience that warrants a recurring subscription. The brand aims to occupy a space in the consumer's mind as a sophisticated and essential part of their lifestyle, promoting values of exclusivity and high quality. # Product The product is a non-alcoholic beverage called Ghia. The ad features a close-up shot of the drink, which appears to be a vibrant red color with visible bubbles, suggesting a sparkling or carbonated texture. The drink is presented as a subscription-worthy beverage, implying a unique and satisfying taste experience. The ad aims to convey that Ghia is a premium, desirable drink that stands out from other options in the market. # Visual style The ad has a clean and minimalist visual style, focusing on a close-up shot of the product and a simple background. The color palette is limited to red, white, and beige, creating a cohesive and visually appealing aesthetic. The overall impression is modern and sophisticated, with a focus on highlighting the product's visual appeal. # Hooks Headline: "The only drink I subscribe to" # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The only drink I subscribe to # Benefits - Subscription-worthy drink # Features - Non-alcoholic beverage # Call to action None used. # Social proof - "The only drink I subscribe to" – Lisa G. # Point of view - Customer: The top portion of the image features a quote from Lisa G. stating, "The only drink I subscribe to," which represents the customer's personal experience and endorsement of the product. - Brand: The close-up shot of the Ghia drink showcases the product's visual appeal and is intended to entice the viewer, representing the brand's perspective. # Storyline - The ad opens with a customer testimonial, "The only drink I subscribe to" - Lisa G., which immediately establishes the product's appeal and value. This is from the customer's POV and is included to build trust and credibility by showcasing a positive experience. - The ad then features a close-up shot of the Ghia drink, highlighting its vibrant color and bubbly texture. This is from the brand's POV and is included to visually entice the viewer and showcase the product's appealing qualities.

# Ad summary This ad compares the brand's original apéritif with its berry apéritif, highlighting the different flavor profiles of each. # Brand positioning Ghia is presented as a sophisticated alternative to traditional alcoholic beverages, specifically mocktails. The brand positions itself as a purveyor of complex, flavorful apéritifs that cater to a discerning palate. Ghia aims to occupy a space in the consumer's mind as a premium, non-alcoholic option that doesn't compromise on taste or experience. The brand aligns with values of mindful consumption and elevated taste, pushing against the norms of overly sweet or simplistic non-alcoholic drinks. The brand positioning is both functional, offering complex flavors, and emotional, providing a sophisticated and enjoyable drinking experience without alcohol. # Product The ad features two varieties of Ghia apéritifs: Original and Berry. The Original apéritif is described as vibrant, fresh, and complex, with citrus-forward and bright & bitter notes. The Berry apéritif is described as tannic, tart & dry, with fruit-forward and a touch sweet notes. Both are packaged in tall, ridged glass bottles with cork stoppers and distinctive labels featuring the brand name. The ad highlights the unique flavor profiles of each apéritif, suggesting they are worth trying for those seeking sophisticated, non-alcoholic options. The ad addresses the purchase barrier of mocktails being too simple or sweet by presenting Ghia as a complex and flavorful alternative. # Visual style The ad has a clean and modern visual style with a focus on product presentation. The production quality is high, with studio-style lighting and a minimalist background. The image treatment includes subtle color grading to enhance the colors of the apéritifs. The typography is clean and legible, and the overall design is visually appealing and easy to scan. # Hooks Headline: IT'S NOT A MOCKTAIL. IT'S Ghia # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point that mocktails are often too simple or sweet, lacking the complexity and sophistication of alcoholic beverages. The headline "IT'S NOT A MOCKTAIL" directly signals this frustration. # Value propositions - Ghia offers a sophisticated alternative to mocktails, providing complex and flavorful apéritifs for those seeking a non-alcoholic option that doesn't compromise on taste. # Benefits - Sophisticated alternative to mocktails - Complex and flavorful apéritifs - Non-alcoholic option that doesn't compromise on taste # Features - VIBRANT, FRESH, & COMPLEX - CITRUS FORWARD - BRIGHT & BITTER - TANNIC, TART & DRY - FRUIT FORWARD - A TOUCH SWEET # Call to action SHOP NOW → # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its products and messaging. # Storyline - The ad opens by stating that Ghia is not a mocktail, immediately setting it apart from typical non-alcoholic options. This is the brand speaking, aiming to capture attention by challenging the viewer's expectations and positioning Ghia as something unique. - Next, the ad presents the two apéritif options, Original and Berry, along with their distinct flavor profiles. This is the brand speaking, providing information about the product's characteristics and appealing to different taste preferences. - Finally, the ad includes a call to action to shop now and visit the brand's website. This is the brand speaking, encouraging the viewer to take the next step and purchase the product.

# Ad summary This ad promotes Ghia Soda, a non-alcoholic spritz, with a visually appealing image of the product in a cooler with ice. # Brand positioning Ghia presents itself as a sophisticated and modern beverage brand, offering a non-alcoholic alternative to traditional spirits. The use of the word "spritz" implies a connection to the popular Italian aperitif culture, while explicitly positioning the product as non-alcoholic caters to a health-conscious or sober-curious audience. The brand aims to occupy a space in the market that values both enjoyment and mindful consumption. The brand is visually associated with a high-end, visually curated lifestyle. # Product Ghia Soda is a non-alcoholic spritz beverage designed to be a refreshing alternative to alcoholic drinks. The cans are sleek and feature a dark red color with the brand name "Ghia" prominently displayed in a light blue sans-serif font. The cans appear to be chilled, with condensation visible on the outside, implying a refreshing experience. The product is marketed as "OUR SIGNATURE, SPRITZED GHIA SODA NON-ALCOHOLIC SPRITZ", highlighting its unique and alcohol-free nature. It is suitable for anyone looking for a sophisticated and refreshing beverage without the effects of alcohol. # Visual style The ad has a polished, studio-shot aesthetic with a focus on highlighting the product's visual appeal. The bokeh background adds a touch of glamour and festivity. The color grading enhances the richness of the can's color, while the condensation adds a realistic and refreshing touch. The typography is clean and modern, complementing the overall design. # Hooks Headline: GHIA SODA # Funnel stage Awareness # Pain points The ad addresses the need for a sophisticated, non-alcoholic beverage option. The text 'NON-ALCOHOLIC SPRITZ' directly highlights the absence of alcohol, catering to consumers who may be avoiding alcohol for health, lifestyle, or other reasons. # Value propositions - Signature spritzed soda that is non-alcoholic. # Benefits - None used. # Features - NON-ALCOHOLIC SPRITZ # Call to action SHOP NOW → # Social proof - None used. # Point of view - Brand: The overall image and text present the brand's message, emphasizing the product's unique qualities and encouraging viewers to purchase. # Storyline - The ad opens by introducing Ghia Soda as their signature, spritzed non-alcoholic beverage. This intends to immediately inform the viewer of the product being advertised, told from the brand's perspective. - The image then transitions into a cooler full of Ghia Soda, which reinforces the product's branding and visual appeal. This section encourages the viewer to consider purchasing the beverage, told from the brand's perspective through visual presentation. - The ad ends with a call to action to shop now. This provides a clear next step for interested viewers, told from the brand's perspective.

# Ad summary This ad showcases Ghia's Discovery Set, which includes a variety of flavors in both bottled and canned formats. The ad highlights a 30% off offer to encourage purchase. # Brand positioning Ghia is presented as a brand that offers a sophisticated and flavorful non-alcoholic beverage experience. The brand emphasizes natural ingredients and complex flavor profiles, positioning itself as a premium alternative to traditional alcoholic drinks. Ghia aims to occupy a space in the consumer's mind as a go-to choice for those seeking a mindful and elevated social experience without the effects of alcohol. The brand aligns with values of wellness, sophistication, and mindful consumption, pushing against the norms of alcohol-centric social occasions. The brand positioning is both functional, offering a non-alcoholic alternative, and emotional, providing a sense of inclusion and sophistication. # Product The featured product is Ghia's Discovery Set, which includes a variety of non-alcoholic aperitifs in both bottled and canned formats. The set is designed to offer a range of flavors, including citrus sweetness, earthy brightness, tart citrusy, and slow burn of ginger. The bottled aperitifs are packaged in clear glass bottles with a triangular label and a cork stopper. The canned aperitifs are packaged in sleek, silver cans with colorful accents corresponding to the different flavors. The ad highlights the variety of flavors and the convenience of both bottled and canned formats, making it easy to enjoy Ghia at home or on the go. The Discovery Set addresses the purchase barrier of indecision by offering a curated selection of Ghia's best flavors, encouraging customers to explore the brand's offerings. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on product presentation. The visual motifs include a stacked product display and clean typography. The image treatment involves background removal and color grading to enhance the product's visual appeal. The style is high-design and aims to create a premium and sophisticated impression, increasing stop power in feed. # Hooks Headline: THE DISCOVERY SET # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of indecision when choosing which Ghia flavor to try by offering a curated Discovery Set with a variety of options. The ad aims to solve the problem of not knowing which flavor to commit to by providing a selection of Ghia's best offerings. # Value propositions - 30% off to try the Discovery Set # Benefits - Opportunity to discover your favorite Ghia flavor - Convenient and versatile for any occasion # Features - Variety of flavors: Citrus sweetness, Earthy + bright, Tart + citrusy, Slow burn of ginger, Bold, juicy, and tart, Bitter, citrusy, and bright - Available in bottled and canned formats # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product, its features, and the current offer. # Storyline - The ad opens by showcasing the Ghia brand name and the product name, "The Discovery Set," immediately establishing what is being advertised. The brand is telling the audience what the product is and what the ad will be about. - Next, the ad highlights a limited-time offer of "Get 30% Off," creating a sense of urgency and incentivizing immediate purchase. The brand is telling the audience about a special promotion to encourage them to buy the product. - The ad then presents the variety of flavors included in the Discovery Set, such as "Citrus sweetness," "Earthy + bright," "Tart + citrusy," and "Slow burn of ginger," showcasing the range of options available. The brand is telling the audience about the different flavor profiles they can experience with the product. - Finally, the ad displays the bottled and canned versions of the aperitifs, emphasizing the convenience and versatility of the product. The brand is showing the audience the different formats in which the product is available, highlighting its adaptability to various occasions.

# Ad summary This ad promotes Ghia, a non-alcoholic beverage. It highlights the drink's refreshing qualities and lack of alcohol, added sugar, and artificial ingredients. The ad uses a simple visual approach, showing the drink being prepared and garnished, and targets those who enjoy spritz-type drinks but prefer a non-alcoholic alternative. # Brand positioning Ghia positions itself as a sophisticated and health-conscious alternative to traditional alcoholic beverages. The brand emphasizes the absence of alcohol, added sugar, and artificial ingredients, catering to consumers who seek a guilt-free and mindful drinking experience. Visually, the ad aligns the brand with a lifestyle that values both enjoyment and well-being, making it appealing to those who want to socialize and indulge without the negative aspects of alcohol. The use of vibrant colors and natural ingredients also contributes to a refreshing and health-focused brand identity. # Product The featured product is Ghia, a non-alcoholic aperitif designed to be mixed into refreshing spritz-type drinks. The ad highlights that Ghia contains 'no alcohol, no added sugar, and no nasties,' emphasizing its health-conscious formulation. It is presented as a simple substitute for alcoholic spritzes, easily made by combining '1 part Ghia' with '3 parts bubbles'. The product is implied to be for those who enjoy the taste and social aspect of alcoholic beverages but prefer a non-alcoholic, healthier alternative. By addressing the purchase barrier of wanting a guilt-free and enjoyable drink, the ad positions Ghia as a versatile and appealing choice for various occasions. # Visual style The ad has a bright, clean aesthetic with natural lighting, giving it a fresh and inviting feel. The editing style uses quick cuts to maintain a fast pace and keep the viewer engaged. The overall production quality is polished but not overly commercial, which helps to create a relatable and approachable tone. The visual motifs include close-ups of the drink and ingredients, emphasizing the natural and vibrant components. The pacing is relatively consistent throughout the ad. # Hooks Spoken: 00:00–00:02 [Singing] I run up to you, like a fool would do Text overlay: 00:00–00:02 IF A SPRITZ IS YOUR THING Visual: 00:00–00:01 Close up of a red drink in a glass with a green base, garnished with cherries on a metal stick. The glass sits on a white tiled surface, and a hand adjusts the drink in the frame. Bright, natural lighting. / 00:01–00:02 The hand adjusts the drink again and places a red chili pepper on the metal stick as a garnish. More cherries and chili peppers are scattered around the glass on the tiled surface. # Funnel stage Top of funnel (Awareness) # Pain points Missing the experience of having a drink without the negative effects of alcohol or added sugar. The ad speaks to people who 'miss having a drink'. # Value propositions - A guilt-free way to enjoy a spritz-type drink. - A healthy alternative to alcoholic beverages. # Benefits - A non-alcoholic Ghia spritz # Features - No alcohol - No added sugar - No nasties # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, showcasing the product and its benefits in a visually appealing and informative way. # Storyline - 00:00–00:02 The ad begins by featuring a finished cocktail, garnished with a cherry, presenting the final product and setting the stage for what's to come. - 00:02–00:07 The ad then transitions to showing the preparation of the drink, visually demonstrating how easy it is to make a non-alcoholic Ghia spritz. - 00:07–00:10 The ad ends by emphasizing the key benefits of the drink: no alcohol, no added sugar, and no artificial ingredients, reinforcing the healthy and guilt-free nature of Ghia.

# Ad summary This ad features a quote from Schuyler J. calling Ghia the "Johnnie Walker Black of N/A". Two bottles of Ghia are shown. # Brand positioning Ghia is presented as a sophisticated non-alcoholic aperitif. The brand positions itself as a premium alternative to traditional alcoholic beverages, offering a complex and flavorful experience without the alcohol. The brand aligns with a lifestyle that values mindful consumption and elevated taste, pushing against the norms of alcohol-centric social occasions. The brand positioning is both functional, providing a non-alcoholic option, and emotional, offering a sense of sophistication and inclusion. # Product Ghia is a non-alcoholic aperitif. It is presented in a ridged bottle with a triangular label. The label is available in two colors, red and light blue. The product is for individuals seeking a sophisticated, non-alcoholic beverage option. The bottle is labeled as "ALCOHOLICAPERITIF" (on-package label text) and contains 16.9 FL OZ (on-package label text). The ad highlights Ghia as an alternative to alcoholic drinks, addressing the purchase barrier of wanting a complex and flavorful drink without the effects of alcohol. # Visual style The ad has a polished, studio-shot aesthetic. The visual motif is a product-focused display with a testimonial overlay. The image treatment includes focused lighting and background removal. The typography is clean and legible. The style contrasts with platform-native content, aiming for a high-design look to capture attention in the feed. # Hooks Headline: "The Johnnie Walker Black of N/A" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting a sophisticated and flavorful drink without the effects of alcohol. The quote "The Johnnie Walker Black of N/A" signals the frustration of not having a non-alcoholic option that matches the complexity and prestige of alcoholic beverages. # Value propositions - Ghia is positioned as the non-alcoholic equivalent of Johnnie Walker Black, offering a similar level of sophistication and taste without the alcohol. # Benefits - Sophisticated alternative to alcoholic beverages - Complex and flavorful experience without the alcohol # Features - Non-alcoholic aperitif # Call to action None used. # Social proof - "The Johnnie Walker Black of N/A" – SCHUYLER J. # Point of view - External source: The top caption features a quote from Schuyler J., positioning him as an external source providing a testimonial about the product. - Brand: The product display at the bottom of the image showcases the Ghia bottles, representing the brand's perspective. # Storyline - The ad opens with a quote from Schuyler J., who calls Ghia "The Johnnie Walker Black of N/A." This is included to position Ghia as a sophisticated non-alcoholic alternative, drawing a parallel to a well-known alcoholic brand. The audience experiences this from the perspective of an external source, Schuyler J. - The ad then showcases two bottles of Ghia, one with a red label and one with a light blue label. This is included to visually represent the product and its branding. The audience experiences this from the brand's perspective.

# Ad summary This ad promotes Ghia, a non-alcoholic beverage, as a flavorful alternative to traditional alcoholic drinks. The ad features the founder explaining the inspiration behind Ghia, highlighting its unique taste and health-conscious ingredients. It showcases the different flavors and offers a discount on TikTok Shop. # Brand positioning Ghia is presented as a sophisticated and health-conscious alternative to traditional alcoholic beverages. The brand aims to occupy the space of a flavorful, complex drink that doesn't rely on alcohol to deliver a satisfying experience. Ghia aligns with values of mindful consumption and inclusivity, promoting a lifestyle where people can enjoy social occasions without compromising their health or sobriety. The brand pushes against the norm of sugary, simplistic non-alcoholic options, offering a more refined and adult taste profile. Ghia's positioning is both functional (no alcohol, no added sugar, no fake stuff) and emotional (bitter, bold, made for people who want to feel something). # Product Ghia is a non-alcoholic beverage designed to provide a complex and satisfying drinking experience without the effects of alcohol. It is made with no added sugar and no fake stuff, catering to health-conscious consumers. The product is available in four ready-to-drink flavors: Ghia Soda, Lime & Salt, Ginger, and Sumac & Chili. Ghia is presented as a solution to the limited and often unappealing non-alcoholic options available, such as soda, sugar water, or overpriced mocktails. The ad addresses the purchase barrier of taste by emphasizing that Ghia actually tastes like a real drink, offering a bitter and bold flavor profile. It is for people who want to feel something, just not drunk. # Visual style The ad has a polished UGC feel, combining high-quality shots of the product with more casual, personal footage. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The pacing is consistent, with a moderate BPM that keeps the ad moving without feeling rushed. The audio-visual sync is well-executed, with cuts and product actions timed to the music and voiceover. # Hooks Spoken: 00:00–00:02 Most non-alcoholic drinks are just juice in disguise. Text overlay: 00:00–00:01 This is my fav na option!! Thank you for creating this 💖💖💖💖 (Comment) / 00:00–00:01 most non alc / 00:01–00:02 most non alcoholic drinks are just ju Visual: 00:00–00:01 Split screen. Top: Two people sit in front of a live audience. A comment bubble is overlaid on the left side of the screen. Bottom: A woman stands on a stage in front of a display of Ghia products. / 00:01–00:02 A person holds a Ghia can with a straw and lemon slice. The can is yellow with the Ghia logo in red. The person is wearing multiple rings. # Funnel stage Consideration # Pain points The ad addresses the frustration of limited and unappealing non-alcoholic options, such as soda, sugar water, or overpriced mocktails. "Most non-alcoholic drinks are just juice in disguise." # Value propositions - Ghia offers a unique and satisfying drinking experience without the negative effects of alcohol or added sugar. - The variety of flavors caters to different taste preferences, providing options for every occasion. # Benefits - A satisfying drinking experience without the effects of alcohol - A health-conscious alternative to traditional alcoholic beverages - A flavorful and complex taste profile # Features - No alcohol - No added sugar - No fake stuff - Four ready-to-drink flavors: Ghia Soda, Lime & Salt, Ginger, and Sumac & Chili # Call to action They're 40% off on TikTok Shop right now # Social proof - "This is my fav na option!! Thank you for creating this" – Customer (Comment) # Point of view - Customer 5% – A customer comment is shown at the beginning of the ad. - Brand 45% – The brand voice is used to highlight the product's benefits and development process. - Expert 50% – The founder shares her personal experience and presents Ghia as her personal creation. # Storyline - 00:00–00:01 The ad opens with a comment highlighting the product as a favorite non-alcoholic option, immediately establishing social proof and positive reception. - 00:01–00:07 00:01–00:07 The founder explains that most non-alcoholic drinks are just juice in disguise, and when she stopped drinking, she realized the options were limited to soda, sugar water, or overpriced mocktails. This sets up the problem that Ghia aims to solve: the lack of satisfying non-alcoholic alternatives. The perspective is from the founder, sharing her personal experience and frustration. - 00:07–00:11 00:07–00:11 The founder introduces Ghia as her solution, stating that it's bitter, bold, and made for people who want to feel something, just not drunk. This introduces the product and its unique positioning. The perspective is from the founder, presenting Ghia as her personal creation. - 00:11–00:18 00:11–00:18 The ad highlights Ghia's health-conscious attributes, stating that it has no alcohol, no added sugar, and no fake stuff. It also mentions that it took over a year to get the recipe right, emphasizing the care and effort put into the product. The perspective is from the brand, highlighting the product's benefits and development process. - 00:18–00:23 00:18–00:23 The ad showcases the four ready-to-drink flavors: Ghia Soda, Lime & Salt, Ginger, and Sumac & Chili. This provides a visual and informative overview of the product range. The perspective is from the brand, showcasing the variety of options available. - 00:23–00:27 00:23–00:27 The ad announces a 40% discount on TikTok Shop, creating a sense of urgency and encouraging immediate purchase. This is a direct call to action. The perspective is from the brand, promoting a limited-time offer. - 00:27–00:29 00:27–00:29 The founder expresses her hope that viewers will love Ghia as much as she does, ending the ad on a personal and relatable note. This reinforces the brand's authenticity and passion. The perspective is from the founder, sharing her personal endorsement.

# Ad summary This ad showcases Ghia, a non-alcoholic beverage, as a sophisticated alternative to mocktails. The ad features a close-up shot of the drink being poured and emphasizes its unique flavor profile with the tagline "It's not a Mocktail, It's Ghia." # Brand positioning Ghia positions itself as a sophisticated and elevated non-alcoholic beverage option, distinct from typical mocktails. The brand aligns with a lifestyle that values mindful consumption and unique flavor experiences. Ghia pushes against the norms of traditional sugary mocktails by offering a complex and refined taste profile. The brand positioning is both functional, highlighting the non-alcoholic aspect, and emotional, appealing to those seeking a sophisticated and guilt-free social beverage. # Product Ghia is a non-alcoholic beverage presented as an alternative to mocktails. The ad highlights the Sumac & Chili flavor, emphasizing its unique and sophisticated taste. The product is packaged in a sleek, modern can. The ad addresses the purchase barrier of limited non-alcoholic options by positioning Ghia as a premium and flavorful choice for social occasions. # Visual style The ad has a clean and polished aesthetic with natural lighting. The editing style is simple with static shots. The production quality is high-end, giving it a commercial feel. The pacing is slow and deliberate, emphasizing the sophistication of the product. # Hooks Text overlay: 00:02–00:04 It's not a Mocktail, It's Ghia Visual: 00:00–00:02 Close-up shot of a can of Ghia Sumac & Chili next to a glass filled with ice. The can is silver with a yellow label featuring the Ghia logo in a stylized font. A plate with a small appetizer topped with tomatoes is also visible. The background is a white tiled surface. The camera is stationary, focusing on the drink being poured into the glass. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the limited options available for those seeking sophisticated non-alcoholic beverages, as visually demonstrated by the tagline "It's not a Mocktail, It's Ghia." # Value propositions - Ghia offers a premium non-alcoholic option for social occasions, providing a flavorful and sophisticated alternative to traditional sugary mocktails. # Benefits - Sophisticated alternative to mocktails - Unique and refined taste # Features - Non-alcoholic beverage - Sumac & Chili flavor # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its unique selling proposition. # Storyline - 00:00–00:02 00:00–00:02 A can of Ghia Sumac & Chili is shown next to a glass with ice. The drink is poured into the glass. - 00:02–00:04 00:02–00:04 Text overlay appears stating, "It's not a Mocktail, It's Ghia."

# Ad summary This ad features a can of Ghia Sumac & Chili non-alcoholic spritz with a flame effect at the top, targeting those who enjoy spicy flavors and are looking for a non-alcoholic beverage option. # Brand positioning Ghia is presented as a brand that offers non-alcoholic spritz beverages, specifically targeting consumers who enjoy bold and spicy flavors. The brand positions itself as a modern alternative to traditional alcoholic drinks, catering to those who seek sophisticated and flavorful options without the alcohol content. The brand aligns with a lifestyle that values taste and experience, pushing against the norms of alcohol-centric social occasions by providing a non-alcoholic alternative that doesn't compromise on flavor or enjoyment. The brand positioning is both functional, offering a non-alcoholic beverage, and emotional, appealing to those who want to enjoy social experiences without alcohol. # Product The product featured is Ghia Sumac & Chili, a non-alcoholic spritz. It is presented in a sleek, silver aluminum can with a cream-colored label. The label prominently displays the brand name "Ghia" in a large, burgundy font, along with the product name "Sumac & Chili" in a smaller, red circular badge. The can also features the text "NON-ALCOHOLIC SPRITZ" to clearly communicate its nature. The ad emphasizes the unique selling proposition of a spicy and flavorful non-alcoholic beverage, targeting consumers looking for a sophisticated alternative to traditional alcoholic drinks. The ad addresses the purchase barrier of limited non-alcoholic options by showcasing a flavorful and exciting choice. # Visual style The ad features a clean and modern visual style with a focus on product presentation. The production quality is highly polished, with studio-shot lighting and a minimalist background. The visual motif is a single product shot with a dynamic flame effect. The image treatment includes subtle color grading to enhance the product's colors. The typography is integrated with a large, bold font for the brand name and a clear, legible font for the product details. The style contrasts with platform-native content by using a high-design approach, aiming to capture attention and convey a sense of sophistication. # Hooks Headline: SUMAC & CHILI # Funnel stage Awareness # Pain points The ad addresses the limited options available for those seeking non-alcoholic beverages with bold and exciting flavors. The phrase "FOR THOSE WHO LIKE IT HOT" implies that the target audience may be frustrated with the lack of spicy and flavorful non-alcoholic choices. # Value propositions - A non-alcoholic spritz that doesn't compromise on flavor, offering a sophisticated alternative to traditional alcoholic drinks. # Benefits - A flavorful and spicy non-alcoholic beverage option # Features - NON-ALCOHOLIC SPRITZ # Call to action SHOP NOW → # Social proof - None used. # Point of view - Brand: The brand's point of view is present in the headline and product description, communicating the product's name, attributes, and call to action. - External source: The flame emanating from the can is an external visual element that enhances the ad's theme and visual appeal. # Storyline - The ad opens with the text "FOR THOSE WHO LIKE IT HOT," immediately targeting a specific audience who enjoys spicy flavors. This message is conveyed from the brand's perspective, aiming to capture the attention of potential customers who identify with this preference. - The ad then introduces the product, "SUMAC & CHILI NON-ALCOHOLIC SPRITZ," clearly stating the product's name and key attributes. This is presented from the brand's perspective, informing the audience about the specific offering. - The visual of a flame emanating from the top of the can reinforces the "hot" theme and adds a dynamic element to the ad. This visual is presented from an external perspective, creating a memorable and attention-grabbing image. - The ad concludes with a call to action, "SHOP NOW," encouraging immediate purchase. This is presented from the brand's perspective, driving the audience towards conversion.

# Ad summary This ad features a photo of a Whole Foods shopping basket containing Ghia non-alcoholic beverages and fresh produce. The ad copy is a quote from a customer who grabbed Ghia on the way to a dinner party and found that everyone loved it, even those who were drinking alcohol. # Brand positioning Ghia is presented as a sophisticated non-alcoholic beverage option for social occasions. The brand is positioned as a complex and flavorful alternative to traditional cocktails, without being overly sweet. The ad highlights Ghia as a suitable choice for those who are not drinking alcohol but still want to enjoy a complex and flavorful beverage at social gatherings. The brand aligns with a lifestyle that values mindful consumption and inclusivity, offering a sophisticated option for those who choose not to drink alcohol. # Product The product featured is Ghia, a non-alcoholic beverage described as a complex alternative to cocktails. The ad copy states that it is "not too sweet." The product is shown in two cans, one red and one dark purple, stacked in a Whole Foods shopping basket. The ad suggests that Ghia is a suitable beverage to bring to a dinner party when you're not drinking alcohol. The ad copy also mentions that "everyone (even those drinking) loved it!", addressing the potential purchase barrier of non-alcoholic drinks being less appealing to those who consume alcohol. # Visual style The ad has a user-generated content (UGC) style, resembling a snapshot taken in a grocery store. The lighting is natural and the composition is casual, giving the impression of an authentic, unfiltered moment. The image is slightly grainy, further enhancing the UGC aesthetic. # Hooks Headline: What do you bring to a dinner party when you're not drinking? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of finding a suitable beverage to bring to a dinner party when you're not drinking alcohol. # Value propositions - Ghia offers a complex, cocktail-like flavor without the alcohol, making it a sophisticated choice for social gatherings when you're not drinking. # Benefits - Suitable for social occasions when not drinking alcohol - Enjoyable for everyone, even those who are drinking alcohol - Tastes like a cocktail # Features - Non-alcoholic beverage - Complex flavor - Not too sweet # Call to action None used. # Social proof - "Grabbed Ghia at Whole Foods on the way. Everyone (even those drinking) loved it! It tastes complex like a cocktail, not too sweet." # Point of view - Customer: The ad copy is a direct quote from a customer sharing their positive experience with Ghia, making it a customer's point of view. # Storyline - The ad begins with a question: "What do you bring to a dinner party when you're not drinking?" This is from the perspective of someone who is considering bringing a non-alcoholic beverage to a social gathering. This question is included to engage viewers who may be looking for alternatives to alcohol. - The ad then shares a personal anecdote: "Grabbed Ghia at Whole Foods on the way. Everyone (even those drinking) loved it! It tastes complex like a cocktail, not too sweet." This is from the perspective of a customer who has tried Ghia and is sharing their positive experience. This is included to provide social proof and highlight the product's appeal.

# Ad summary A woman in a grocery store asks for mocktail recommendations and is recommended Ghia. She picks up a Lime & Salt flavor, tries it, and recommends it. # Brand positioning Ghia is presented as a brand that offers non-alcoholic beverages that are a good alternative to juice. The brand is positioned as having clean ingredients and gorgeous packaging. The brand offers a variety of flavors. # Product Ghia is a non-alcoholic beverage that comes in a variety of flavors, including Lime & Salt, Ghia-Ginger, and Sumac & Chili. The product is packaged in a box of four cans. The Lime & Salt flavor has a pleasant bitter taste. The product has no alcohol, no added sugar, no caffeine, and no artificial flavors. It is made with only real ingredients. # Visual style The ad has a UGC feel. The production quality is polished. The editing style is quick cuts. The pacing is consistent. # Hooks Spoken: excuse me do you have any mocktail recommendations / that don't taste like juice? Text overlay: excuse me do you have any mocktail recommendations / that don't taste like juice Visual: 00:00–00:03: A woman with long dark hair, wearing a black jacket, is walking through a grocery store. She is looking directly at the camera and talking. The background is a shelf with various products. # Funnel stage Consideration # Pain points The ad addresses the pain point of wanting a mocktail that doesn't taste like juice. The woman in the ad asks, "excuse me do you have any mocktail recommendations that don't taste like juice?" # Value propositions - Clean ingredients - Gorgeous packaging - Comes in so many flavors # Benefits - Pleasant bitter taste # Features - No alcohol - No added sugar - No caffeine - No artificial flavors - Only real ingredients # Call to action grab a Ghia next time you're at Whole Foods # Social proof - "okay this brand is viral for a reason" – Female 1 (Customer) - "highly recommend" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer of the brand. # Storyline - 00:00–00:03 A woman in a grocery store asks for mocktail recommendations that don't taste like juice. The perspective is from the woman as she is speaking directly to the camera. The tone is casual and friendly. - 00:03–00:05 A man off-screen recommends Ghia. The perspective is from the woman as she is speaking directly to the camera. The tone is casual and friendly. - 00:05–00:08 The woman says she has never tried Ghia but has seen it all over her TikTok. The perspective is from the woman as she is speaking directly to the camera. The tone is casual and friendly. - 00:08–00:12 The woman says the brand is viral for a reason, the ingredient list is so clean, and the packaging is gorgeous. The perspective is from the woman as she is speaking directly to the camera. The tone is casual and friendly. - 00:12–00:17 The woman says she loves that it comes in so many flavors, including Lime and Salt, Ginger, and Ghia Soda. The perspective is from the woman as she is speaking directly to the camera. The tone is casual and friendly. - 00:17–00:21 The woman tries the Lime & Salt flavor and says it has a really pleasant bitter taste and highly recommends it. The perspective is from the woman as she is speaking directly to the camera. The tone is casual and friendly. - 00:21–00:23 The woman recommends grabbing a Ghia next time you're at Whole Foods. The perspective is from the woman as she is speaking directly to the camera. The tone is casual and friendly.