How Gametime Advertises on Meta

# Ad summary A woman in her car shares how she got tickets to a baseball game using the Gametime app for only $5. # Brand positioning Gametime is positioned as an affordable solution for purchasing tickets to live events, particularly baseball games. The brand aims to occupy a space in the consumer's mind as an alternative to expensive ticket prices. The brand's tone is casual, and its messaging aligns with the lifestyle of individuals seeking budget-friendly entertainment options. It pushes against the norm of high ticket prices by providing an accessible platform for purchasing tickets at significantly lower costs. The brand positioning is functional, emphasizing simplicity and affordability. # Product Gametime is a mobile app and platform that enables users to purchase tickets to live events, such as baseball games, at affordable prices. The app is intended for individuals looking for budget-friendly entertainment options and those who want to attend events without breaking the bank. The featured USP is the app's ability to provide access to tickets for just $5. The ad shows the app being used to purchase tickets to a baseball game, emphasizing its usability for spontaneous outings or last-minute plans. A key purchase barrier that is addressed is the high cost of attending live events, which Gametime aims to overcome by offering tickets at significantly lower prices. The ad highlights the app's affordability and convenience. # Visual style The ad has a UGC (User-Generated Content) feel, resembling a casual selfie video. The editing style consists of static shots with minimal transitions. The production quality is scrappy, which aligns with the intended tone of authenticity and relatability. The pacing is consistent throughout the ad, maintaining a steady rhythm. Audio and visual elements sync with the woman's speech. # Hooks Spoken: So I'm literally gonna put you on because I'm tired of spending $100 every time I breathe outside, but I just got tickets to a baseball game on Gametime for $5. Text overlay: $5 baseball tickets?! 🧐 Visual: 00:00–00:08: Close-up shot of a woman sitting in the driver's seat of a car, speaking to the camera. The background includes the car's interior. She's wearing a white tank top, gold hoop earrings, and a gold necklace with charms. She has dark hair pulled back and is wearing makeup. The camera is stationary and in selfie mode, with natural lighting. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the high cost of attending live events. "I'm tired of spending $100 every time I breathe outside." # Value propositions - Solving the problem of expensive baseball tickets with $5 tickets on Gametime # Benefits - Affordable access to live events - Tickets to a baseball game on Gametime for $5 # Features - Tickets to a baseball game # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing their experience with the Gametime app. # Storyline - 00:00–00:06 The ad opens with a woman in her car addressing the audience directly to express her frustration about constantly spending money. - 00:06–00:10 She transitions to sharing how she secured tickets to a baseball game for only $5 using the Gametime app. This is intended to show a solution to high costs. - 00:10–00:13 The woman emphasizes the affordability of the tickets by showing her phone screen with the Gametime app interface. She wants to underscore the low price point. - 00:13–00:15 She wraps up by reiterating the $5 price point to reinforce the app's affordability and value proposition. The purpose is to make the viewer think about the value of the offer.

# Ad summary This ad demonstrates the Gametime app and all its features for buying tickets. The ad shows that you can view where you're sitting in the arena as well as the exact price you're paying, with no hidden fees. # Brand positioning Gametime is presented as a user-friendly platform to purchase sports and events tickets without overpaying. The ad highlights key differentiators such as a no-surprise-fee policy and the ability to see the seat view before purchase, creating a functional brand image of transparency and value. Gametime positions itself as a solution for fans looking for affordable and reliable ticket options, emphasizing the lowest price guarantee. # Product Gametime is a mobile app designed to facilitate the purchase of tickets for sports and entertainment events. The app enables users to view seating charts to see exactly where they will be sitting in the venue. Gametime ensures price transparency with a "what you see is what you pay" policy, eliminating surprise fees at checkout. Gametime offers a lowest price guarantee, ensuring users get the best deal available. The ad addresses the common frustration of hidden fees in the ticketing process, positioning Gametime as a straightforward and cost-effective solution for event-goers. # Visual style The ad uses a casual, UGC-style aesthetic with a handheld camera and unpolished feel, intended to mimic native social media content. Quick cuts and consistent pacing align with the fast-moving rhythm of platforms like TikTok and Reels. The visuals are bright and highlight the vibrant atmosphere of a live basketball game. The use of on-screen text is synced to the spoken voiceover lines. # Hooks Spoken: 00:00–00:03: People always ask me, how do I afford to go to so many NBA games? Text overlay: 00:00–00:00 PEOPLE ALWAYS ASK / 00:01–00:02 HOW DO I AFFORD TO / 00:02–00:03 GO TO SO MANY NBA GAMES. THE ANSWER IS Visual: 00:00–00:00: A young man with curly blonde hair smiles in an arena with fans and players in the background. White text overlay reads, "PEOPLE ALWAYS ASK". / 00:01–00:01: The young man walks up the steps in the stadium. / 00:01–00:02: A shot from the young man's POV of people sitting in the seats at the game. White text overlay reads, "HOW DO I AFFORD TO". / 00:02–00:03: A shot of the young man and a friend at the basketball game. White text overlay reads, "GO TO SO MANY NBA GAMES. THE ANSWER IS". # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The frustration of not being able to afford to go to a lot of NBA games and the frustration of surprise fees. # Value propositions - Affordable and transparent ticketing # Benefits - Don't overpay - Get the best deals for tickets - Buy with no surprise fees # Features - Ability to see exactly where you're sitting in the app - What you see is what you pay: no surprise fees - Lowest price guarantee # Call to action Get your tickets on Gametime. # Point of view - Customer 100% – The entire ad is presented from the point of view of a frequent Gametime user. # Storyline - 00:00–00:02 The video begins with a young man at a basketball game. - 00:00–00:03 He addresses the common question of how he can afford to attend so many games, establishing a relatable scenario. - 00:03–00:06 He states that it's not about spending lots of money but about not overpaying, pivoting to introduce his solution. - 00:07–00:07 He introduces Gametime as the app he uses, transitioning into a product demo. - 00:08–00:11 The ad features a screencast of the app showing the ability to see the view from your seat. - 00:11–00:14 The ad shows that there are no surprise fees when purchasing tickets. - 00:14–00:16 The ad mentions the lowest price guarantee. - 00:16–00:21 The user encourages others to purchase tickets from Gametime.

# Ad summary This ad features a young male influencer in an arena, presumably for basketball, discussing how he can afford to go to so many games. He recommends using the Gametime app for last-minute tickets. # Brand positioning Gametime is presented as the go-to mobile app for sports and event tickets, especially for last-minute deals. The brand positions itself as a solution to overpriced tickets by offering affordable options without hidden fees. It aligns with a lifestyle of spontaneity and accessibility, allowing users to attend events without breaking the bank. Gametime pushes against the traditional norms of pre-planning and high ticket prices, offering a functional and economical approach to attending live events. # Product Gametime is advertised as a mobile app that provides access to last-minute tickets for live events, particularly NBA games. The app is for anyone who wants to attend events but is deterred by high ticket prices and hidden fees. Gametime offers seats from "$10 nosebleeds to under $100 lower level seats." The main USPs are affordable pricing, no hidden fees, and instant digital ticket delivery to your phone, making it convenient to attend games on short notice. The ad addresses the purchase barrier of high costs by highlighting the app's ability to provide cheaper options right before the event starts. The ad aims to convince the viewer that Gametime makes it easy and affordable to enjoy live NBA games. # Visual style The ad has a casual, UGC-style aesthetic, made to feel like an organic social media post. The editing features quick cuts between the influencer speaking and relevant visuals of the app interface and basketball game highlights. The production quality is clean but not overly polished, maintaining a relatable feel. The pacing is moderate, with cuts timed to coincide with the rhythm of the voiceover. # Hooks Spoken: Male 1: Everyone always asks how I can afford to go to so many NBA games. Text overlay: 00:00–00:03 Visual: 00:00–00:03: A young man with blond curly hair, wearing a grey sweatshirt and an NBA jersey, sits in a crowded stadium. He looks directly at the camera in selfie style and talks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high ticket prices for live events, particularly NBA games, which can prevent many people from attending. "I stopped overpaying for seats." # Value propositions - Affordable tickets - Convenient access - Instant access to tickets with no fees # Benefits - Best deals - No hidden fees # Features - Mobile app - Last-minute tickets - Instant digital ticket delivery # Call to action Make sure to check out Gametime and thank me later! # Social proof - “Everyone always asks how I can afford to go to so many NBA games” – Male 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a satisfied customer sharing his experience and offering a personal recommendation. # Storyline - 00:00–00:03 The ad starts with a young man sitting in a stadium, setting the scene and context for his message. - 00:00–00:03 The man then addresses a common question he receives, framing his response as a solution to a problem many viewers may share. - 00:04–00:05 The ad transitions to another influencer who answers the question by holding up his phone and recommending the Gametime app. - 00:06–00:09 The man specifies that Gametime has the best deals on last-minute tickets, expanding on the initial answer with a key benefit. - 00:10–00:12 The ad returns to the first influencer, who explains how he uses the Gametime app to avoid overpaying for seats. - 00:15–00:19 The man describes the range of ticket prices available, highlighting the affordability of the app. - 00:20–00:24 To address hesitations and increase the offer’s appeal, he also emphasizes that Gametime has no hidden fees and delivers tickets instantly to your phone. - 00:25–00:29 The ad ends with the man encouraging viewers to check out Gametime and “thank me later,” ending with a playful CTA and the expectation of satisfaction.

# Ad summary Image ad for Empire of the Sun's Afterlife tour, offering up to 25% off tickets purchased through Gametime. # Brand positioning Gametime is presented as a ticket vendor providing access to live events. The company is positioned as a convenient and affordable way to purchase tickets, highlighted by the limited-time offer of up to 25% off. The brand aligns with a lifestyle that values live experiences, offering a quick and easy way to access them. # Product The product is tickets to Empire of the Sun's 'Afterlife' tour, available for purchase through Gametime. The ad highlights a limited-time offer of 'up to 25% off', creating a sense of urgency. The tickets cater to fans of Empire of the Sun and individuals interested in attending live music events. # Visual style The ad exhibits a polished, studio-shot production quality. The visual motifs include bold text layered over a striking visual. The image treatment uses strong color grading to enhance the red tones. The overall aesthetic feels modern and platform-native, aligning with in-feed content. # Hooks Headline: EMPIRE OF THE SUN # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Up to 25% off # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view is consistently from Gametime, as it is promoting ticket sales and highlighting a discount. # Storyline - Gametime announces that tickets for Empire of the Sun's 'Afterlife Tour' are now on sale, aiming to grab the audience's attention and inform them of the availability. This message is conveyed from Gametime's perspective, kicking off the main point of the ad. - Gametime highlights a promotional offer of 'up to 25% off', aiming to incentivize immediate purchase and create a sense of urgency. This information is also provided from Gametime's perspective, adding an extra layer of appeal.

# Ad summary This ad promotes a concert tour by the band Foo Fighters, offering a discount on tickets purchased through Gametime. # Brand positioning This ad presents Foo Fighters as a long-standing and established rock band that has been in the industry for a while, as suggested by the group photo. The band aligns with the lifestyle of rock music enthusiasts and concert-goers, promising an exhilarating live music experience. By offering discounted tickets, the band aims to make their concerts more accessible, especially to budget-conscious fans who don't want to miss the opportunity to see the group perform. # Product The product being advertised is tickets to the Foo Fighters' 'Take Cover Tour 2026.' These tickets provide access to live performances by the band, where fans can experience their music in person. The ad highlights a special offer of 'up to 25% off,' aiming to entice potential buyers with cost savings. The tickets are sold through 'Gametime,' a platform that guarantees the 'Lowest Price' for these events. This addresses potential buyer concerns about overpaying or missing out on better deals, presenting the tickets as a worthwhile purchase for fans. # Visual style The ad features a bold and dynamic visual style, combining a mix of bright colors and a live performance image to capture attention. The design uses clear typography and simple shapes, like rectangles and a jagged banner, to organize the information. The overall quality suggests a promotional graphic, likely created with digital design tools, tailored for quick consumption on social media feeds. The use of bold fonts and vivid colors enhances scannability. # Hooks Headline: FOO FIGHTERS # Funnel stage Bottom of funnel (Conversion) # Pain points The ad is addressing the high cost of concert tickets. The ad offers 'up to 25% off' to alleviate concerns about affordability. # Value propositions - Get tickets at a discounted price - Purchase tickets with confidence # Benefits - Save money on tickets - Get the best available price # Features - Up to 25% off - Lowest price guaranteed # Call to action BUY TICKETS NOW # Social proof - None used. # Point of view - Brand: The name 'Foo Fighters' is showcased at the top to promote brand recognition. - Brand: The image showcases Foo Fighters performing, to entice fans to purchase tickets. - Brand: 'Take Cover Tour 2026' is shown in yellow to promote the tour. - Brand: 'Gametime' is displayed to promote the app used to purchase the tickets. - Customer: 'Lowest price guaranteed' addresses the potential concern of finding a cheaper price. # Storyline - The ad starts by showcasing the band name 'Foo Fighters' alongside a photo of the members. This builds brand awareness by leveraging the band's recognition, especially for fans and people familiar with them. - The ad then highlights that tickets are on sale, followed by details of the 'Take Cover Tour 2026' and an offer of 'up to 25% off.' This communicates a sense of urgency and value, aiming to persuade viewers to purchase tickets now. - The ad includes 'Lowest price guaranteed' as a way to reduce purchase barriers. This communicates that Gametime is offering the best deal. - The ad provides a dynamic image of the band performing live, enhancing the excitement of the concert experience. This gives prospective fans a taste of the performance. - The ad includes a call to action by prompting potential buyers to purchase the tickets via the 'Gametime' platform. This directs viewers to the purchasing stage.

# Ad summary This image ad promotes tickets on sale now for the band Empire of the Sun on the Gametime platform. A discount of up to 25% off is being offered and the platform guarantees the lowest price. # Brand positioning Gametime is presented as a digital platform for purchasing tickets to events. It is positioned as offering the lowest prices, as emphasized by the "LOWEST PRICE GUARANTEED" messaging. This caters to consumers looking for value and the best deals on event tickets, suggesting a focus on affordability and accessibility in the live entertainment market. The branding is functional, focused on providing a price-conscious and straightforward service to consumers. # Product The product is tickets for the band Empire of the Sun. These tickets are explicitly "ON SALE NOW" and are available for purchase through the Gametime platform. The ad highlights a promotion offering "UP TO 25% OFF," suggesting a discount incentive. A key selling point is the assurance of the "LOWEST PRICE GUARANTEED," which aims to address potential purchase barriers related to pricing concerns. The tickets are being promoted for attendees to see Empire of the Sun, indicating a specific use case for fans of the band. # Visual style The ad has a high production quality with a striking and stylized image. The use of bold typography and color blocks creates a visually engaging layout. The image treatment is filtered with heightened contrast, making it pop. The layout and typography integrate seamlessly, enhancing readability and impact in the feed. # Hooks Headline: EMPIRE OF THE SUN # Funnel stage Bottom of funnel (Conversion) # Pain points Potential ticket buyers may be concerned about the high costs of event tickets. The phrase 'LOWEST PRICE GUARANTEED' is shown at the bottom of the ad. # Value propositions - Get tickets now to see Empire of the Sun - Save up to 25% off # Benefits - Tickets on sale now - Lowest price guaranteed - Up to 25% off # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistently from the brand, promoting tickets on the Gametime platform and highlighting a discount offer and the lowest price guarantee. # Storyline - The ad features a stylized image of a person in costume. The image is intended to capture attention and create a sense of intrigue, associating the band's aesthetic with the offer of discounted tickets. The viewer is experiencing this from the perspective of the brand. - The ad mentions 'Tickets on sale now' to create a sense of urgency and informs potential buyers that the tickets are available for purchase on the Gametime platform. The viewer is experiencing this from the perspective of the brand. - The ad offers up to 25% off on the tickets with a guarantee of the lowest price, which adds an incentive for the audience to make a purchase. The viewer is experiencing this from the perspective of the brand.

# Ad summary This ad promotes tickets for Brandi Carlile's 'The Human Tour' through Gametime. The ad features a vibrant image of Brandi Carlile playing the guitar, overlaid with promotional text offering up to 25% off tickets and a clear call to action to buy tickets now. # Brand positioning Gametime is presented as a convenient platform for purchasing tickets to live events, in this instance, Brandi Carlile's 'The Human Tour.' The brand aims to occupy a space in the consumer's mind as the go-to app for event tickets that are now available at a discounted price. # Product The product being advertised is tickets to Brandi Carlile's 'The Human Tour,' available through Gametime. The ad highlights an offer of up to 25% off, making it an appealing opportunity for potential attendees to purchase tickets at a reduced price. # Visual style The ad features a vibrant and engaging visual style, blending a concert photo of Brandi Carlile with promotional text. It uses a combination of photographic elements and bold typography to capture attention and convey excitement. # Hooks Headline: TICKETS ON SALE NOW # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - "UP TO 25% OFF" suggests potential cost savings, enhancing the perceived value. # Call to action BUY TICKETS # Social proof - The presence of Brandi Carlile, a known performer, acts as social proof. # Point of view - Brand, the POV is consistent throughout the image ad with Gametime seeking to promote ticket sales for Brandi Carlile's 'The Human Tour.' # Storyline - The ad opens by announcing that tickets for Brandi Carlile's 'The Human Tour' are on sale now. It is intended to immediately grab the attention of fans or those interested in attending live music events. The POV is that of the brand, Gametime, announcing its offering. - The visual shows Brandi Carlile performing, accompanied by a promotional discount. It's meant to incentivize potential ticket buyers by highlighting a limited-time offer. The POV is from the brand, showcasing the featured artist and a direct benefit to the customer. - The ad concludes with a call to action to 'Buy Tickets'. It directs the audience to take immediate action and purchase tickets through the Gametime platform. The POV is that of the brand, prompting the user to convert interest into a purchase.

# Ad summary This Gametime ad features a shot of Cardi B on stage performing, with text overlay announcing that tickets are up to 60% off and the lowest price is guaranteed. # Brand positioning Gametime is presented as the go-to app for last-minute tickets to live events, emphasizing affordability and convenience. The ad showcases a direct association with popular artists, such as Cardi B, positioning Gametime as a relevant and exciting platform for fans. The brand focuses on accessibility by offering the 'lowest price guaranteed', and the brand aligns with an upbeat, modern lifestyle by using music from Cardi B. # Product Gametime is a mobile app designed to help users find and purchase last-minute tickets to live events, including concerts and sports games. The app guarantees the 'lowest price', suggesting it can offer better deals than competitors. The ad doesn't explicitly detail app features but focuses on the immediate benefit of accessing tickets for popular events, like a Cardi B concert, at a discounted price 'up to 60% off'. The product aims to address the frustration of missing out on events due to sold-out tickets or high prices, providing a solution for spontaneous or last-minute event attendance. By featuring a major artist, the ad implies the app has a wide selection of events. # Visual style The ad has a polished, concert-style visual, focusing on high-energy artist performance. The editing is minimal, with static shot. The pacing is consistent with the music tempo. # Hooks Spoken: 00:00–00:02 [Singing] All I'm cut up too long let me remind they gon'... Text overlay: 00:00–00:02 GAMETIME / 00:00–00:02 SCORE LAST MINUTE / 00:00–00:02 CARDI B TICKETS / 00:00–00:02 LOWEST PRICE GUARANTEED 🛡️ Visual: 00:00–00:02 A vertical video shot of Cardi B on stage during a performance. She's holding a microphone and rapping to the crowd. She is wearing a brown, tan, and white vertically striped button up and plaid skirt. There are blurred faces in the background. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential frustration of missing out on events due to high ticket prices or limited availability, as implied by last minute tickets available. # Value propositions - Lowest price guaranteed 🛡️ - Up to 60% off # Benefits - Access to tickets for popular events - Potential cost savings # Features - Mobile app for ticket purchases - Last-minute ticket availability # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad exclusively uses the brand's perspective, delivering key messages about the Gametime app. # Storyline - 00:00–00:06 The ad features a shot of Cardi B performing at a concert. Her music is playing in the background. - 00:00–00:06 Text overlays appear advertising Gametime tickets.

# Ad summary This ad is for Gametime. It encourages viewers to buy tickets on Gametime and to bring their own food to avoid stadium costs. # Brand positioning The ad presents GameTime as a cost-effective app for purchasing tickets to MLB games. It's positioned as a user-friendly service that delivers mobile tickets instantly and offers discounted prices. It goes against the norm of spending a lot of money on stadium food and drinks. # Product The product is GameTime, an app that offers discounted tickets to MLB games. The ad shows the app's interface, highlighting features like price drops as the game nears, instant mobile ticket delivery, and a price guarantee. It targets individuals looking to attend baseball games without overspending on tickets or stadium concessions. The app addresses the financial barrier of attending live sporting events. # Visual style The ad's visual style is a mix of polished and UGC. The editing style uses quick cuts with no transitions. The pacing is fast. There is good audio-visual sync. # Hooks Spoken: 00:00–00:03 ¿Quieres ir al partido de béisbol sin gastar tanto? Aquí te van mis dos tips. Text overlay: 00:00–00:03 Tips para no gastar tanto en juegos de la MLB 🤑⚾ Visual: 00:00–00:02: The shot is taken from a tunnel looking out into a baseball stadium with fans, and the sky above it. # Funnel stage Top of funnel (Awareness) # Pain points Spending too much money at baseball games # Value propositions - The Gametime app lets you buy tickets to baseball games, and you can receive them in seconds. - Most stadiums let you bring your own food, so you don't waste money being there. # Benefits - Don't spend too much money on baseball games # Features - Buy tickets on Gametime - Receive tickets in seconds - Bring your own food # Call to action None used. # Point of view - Customer 100% – The ad is from the point of view of a person who is offering tips to avoid spending too much money. # Storyline - 00:00–00:02 The ad opens with a question asking if you want to go to a baseball game without spending too much. - 00:02–00:03 The speaker introduces two tips for attending baseball games without spending too much money. - 00:03–00:06 The first tip is to buy tickets on the GameTime app. - 00:06–00:11 The ad shows the app and explains that the prices drop as the game gets closer, and you can receive the tickets in seconds. - 00:11–00:14 The speaker moves on to the second tip which is to bring your own food. - 00:14–00:15 The speaker says that most stadiums let you bring your own food so you don't waste money while you are there. - 00:16–00:18 The speaker concludes that there is no excuse and says she will see us at the stadium.

# Ad summary This ad uses text and visuals to highlight cost savings and access to last-minute tickets for NBA season games. # Brand positioning GameTime is positioned as a last-minute solution to access tickets to sporting events, concerts, and shows. The brand aims to occupy the consumer's mind as an avenue for those looking for low-priced tickets. Their positioning is functional, promising the lowest price guaranteed and highlighting accessibility. # Product GameTime is a mobile ticketing app that allows users to purchase last-minute tickets to live events, like NBA basketball games. The app offers tickets at a lower price than buying in advance. The ad showcases various seating levels in an arena (Upper Level, Club Level, Lower Level), each with a corresponding "from" price for tickets. The app guarantees the "lowest price." # Visual style The ad has a clean, minimalist aesthetic with clear text overlays and contrasting black and white vs. color visuals. The editing is static, with no transitions. # Hooks Text overlay: 00:00–00:06 SCORE LAST MINUTE / 00:00–00:06 NBA SEASON TICKETS / 00:00–00:06 THE OLD WAY / 00:00–00:06 WITH GAMETIME / 00:00–00:06 FROM $21 / 00:01–00:06 UPPER LEVEL / 00:01–00:06 FROM $15 / 00:01–00:06 FROM $45 / 00:02–00:06 CLUB LEVEL / 00:02–00:06 FROM $38 / 00:02–00:06 FROM $62 / 00:03–00:06 LOWER LEVEL / 00:03–00:06 FROM $49 / 00:03–00:06 LOWEST PRICE GUARANTEED Visual: 00:00–00:06 A vertical layout features three tiers of NBA game imagery. The left side of the screen shows a black and white aerial view of a basketball court, packed with spectators in the stands. The text "THE OLD WAY" is displayed in green above this visual, with prices listed for each section: "FROM $21", "FROM $45", and "FROM $62" aligned to each tier. The right side of the screen shows full color pictures. Upper level, club level, and lower level. Text displayed is "WITH GAMETIME" with prices for the section. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that buying NBA season tickets the 'old way' is more expensive than using GameTime. The ad solves the problem of people paying too much for last minute tickets. # Value propositions - The app provides last-minute tickets at a reduced cost, with the lowest price guaranteed. # Benefits - Access to NBA season tickets at a lower price. # Features - Last-minute tickets - Lowest price guaranteed # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses on-screen text and visuals to promote the app's functionality and pricing. # Storyline - 00:00–00:06 00:00–00:06 The screen displays a graphic of three NBA game images. On the left side is the old way, and on the right is the way with GameTime. The old way has prices of $21, $45, and $62 and the new way has prices of $15, $38, and $49.

# Ad summary A content creator shares his experience purchasing tickets via GameTime and attending his first NHL game. # Brand positioning GameTime is presented as a reliable and easy-to-use app for purchasing last-minute tickets to live events. The ad highlights GameTime's value proposition of providing access to affordable tickets, and the ability to preview views from the seat. This positions the brand as a convenient solution for spontaneous event attendance. # Product GameTime is a mobile app for purchasing last-minute tickets to sports, concerts, and theater events. The app offers a view-from-seat feature, allowing users to preview their view before buying tickets. The ad promotes the app's ability to find affordable tickets, highlighting a $50 ticket in section 100. The app addresses purchase barriers by showcasing seat previews and affordable prices. # Visual style The ad has a UGC feel, with handheld and shaky camera work, and quick cuts that are typical of social media content. The production quality is casual, lending authenticity to the creator's experience. # Hooks Spoken: Male 1: Come with me to my first ever NHL game. Text overlay: COME WITH ME / TO MY FIRST EVER / NHL GAME Visual: 00:00–00:01: The shot is low-angle, handheld, and shaky, looking up at a young white male with blonde hair in a red and white hockey jersey inside an arena. He is standing in the aisle of a seating section with other attendees visible in the background and says, "Come with me." / 00:01–00:02: The shot is low-angle, handheld, and shaky, looking up at the same young white male and another young male with dark hair outside the arena. They are standing on the sidewalk near a street with bare trees and other pedestrians. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of missing out on live events due to high ticket prices or not knowing what the view will be like from the seat. # Value propositions - The GameTime app provides last-minute, affordable access to live events with the ability to preview your seat. # Benefits - Easy access to live events - See your view from the seat - Affordable tickets # Features - Last-minute tickets to live events - View-from-seat feature - Affordable prices # Call to action Go download GameTime # Point of view - Customer 100% – The entire video is presented from the perspective of a first-time hockey game attendee and user of the GameTime app. # Storyline - 00:00–00:01 The creator invites the viewer to join him at his first NHL game. - 00:01–00:04 The creator states that he had never been to a hockey game before, setting the stage for a first-time experience. - 00:04–00:10 The creator says that he grabbed last-minute tickets on the GameTime app and shows the user interface for GameTime, highlighting the price and seat location. - 00:09–00:13 The creator states that the user can see their view from the seat in the app and then shows the pregame introductions. - 00:11–00:14 The creator says that the energy was through the roof as shots of the live game are shown. - 00:14–00:17 The creator notes that there were twelve goals, highlighting the excitement of the game, and shows more shots of the live game. - 00:17–00:19 The creator states he now knows why people like hockey games so much. - 00:19–00:21 The creator encourages viewers to download GameTime, saying they won't regret it.

# Ad summary This ad promotes the GameTime app, showcasing how a user found inexpensive tickets to a baseball game. # Brand positioning GameTime is positioned as a mobile app that offers last-minute deals on tickets to live events. The ad highlights the app's user-friendly interface and affordability, making it an accessible option for those looking to attend events without breaking the bank. The brand's positioning appears to be functional, emphasizing convenience and value for budget-conscious consumers. GameTime aims to be the go-to app for spontaneous event attendance, offering deals that undercut traditional ticket pricing. This positions the brand as a disruptor of category norms, targeting customers who are value-driven and open to last-minute plans. # Product The GameTime app is a mobile platform offering last-minute tickets to live events, focusing on sports games. It allows users to find affordable deals, often significantly lower than standard prices. The app features a user-friendly interface with event listings, seating charts, and pricing information. The unique selling point (USP) is providing access to discounted tickets, with some available for as low as $9. The ad addresses the barrier of high ticket costs by showcasing the app’s ability to offer budget-friendly options. It's ideal for people who enjoy live events but are price-sensitive or open to attending events spontaneously. # Visual style The ad has a UGC feel, with handheld camera work and casual editing. Quick cuts are used to maintain a fast pace, reflecting the energy of a live event. The production quality is low-end, emphasizing authenticity and accessibility. The editing rhythm is inconsistent but generally fast, aligning with the fast-paced nature of social media content. # Hooks Spoken: Female 1: Creo que estos fueron los mejores 25 dólares que me gasté este mes. Text overlay: MEJORES $25 QUE / ME GASTE ESTE MES / (Ligas Mayores de Béisbol) Visual: 00:00–00:01: A young woman with long brown hair, wearing a white tank top and jean shorts with black boots, stands at a baseball stadium. The background shows the field and a crowd of people. The camera is positioned at eye level and remains stationary, capturing the woman in the foreground and the stadium in the background. / 00:01–00:02: A view from inside a car driving towards a large baseball stadium. The stadium is white with a red 'T' on the front. The shot is from the perspective of the driver, with the stadium visible through the windshield and a side mirror visible on the left. # Funnel stage Consideration # Pain points The ad implies that high ticket prices can be a barrier to attending live events. The opening line, 'Creo que estos fueron los mejores 25 dólares que me gasté este mes,' suggests that finding affordable options can be a challenge. # Value propositions - Access to last-minute deals on tickets. - The ability to find affordable tickets. # Benefits - Fun plan - Good price # Features - Last-minute deals - Affordable tickets # Call to action DESCARGA GAMETIME! # Social proof - The entire ad functions as social proof, with the creator acting as a satisfied customer sharing her positive experience. Quotes are unavailable, however, the creator expresses her enjoyment with the game by stating, 'Fui a un partido de béisbol de los Astros contra los Rangers con mi hermana y me la pasé súper padre.' # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer sharing her experience. # Storyline - 00:00–00:02 The creator starts by stating that her $25 ticket was well worth it, setting the premise of value and enjoyment. - 00:02–00:07 She then announces that she went to a baseball game with her sister and had a great time. The tone is casual and enthusiastic, showing the personal enjoyment of the experience. - 00:07–00:11 The creator describes how she found her tickets on the GameTime app and how the app offers last-minute deals. The perspective shifts to a functional description of the app's capabilities, emphasizing its utility and affordability. - 00:11–00:13 She notes that some tickets were available for as low as $9, highlighting the cost-saving potential of the app. - 00:13–00:16 She emphasizes that she enjoyed everything about the game – the energy, the view, and the price – reinforcing the idea of a complete and satisfying experience. - 00:16–00:21 The creator ends by recommending downloading the GameTime app for an affordable fun plan.

# Ad summary This ad features a content creator who invites his friend from Latvia to his first ever NHL game. He bought the tickets last minute via the Gametime app and encourages viewers to do the same to get great seats at an affordable price. # Brand positioning Gametime is presented as a last-minute ticket provider that gives hockey fans, and sports fans in general, access to live events at an affordable price. Gametime caters to a younger audience that values convenience and is used to getting things done via a mobile app. The brand aligns itself with the thrill of live sports, suggesting that the best deals on the best seats can be acquired right before the event starts. # Product Gametime is a mobile app where users can purchase tickets to live sports, concerts, and theater events. The ad shows that Gametime allows users to see the view from specific seats before purchasing. Gametime advertises tickets being available "a few hours before the game" and being able to find the best deals on tickets close to game time. # Visual style The ad has a casual, vlog-style feel that is commonly seen on social media platforms. The production quality is high, with clear visuals and audio. There are no distinctive visual motifs in the ad. The cuts are quick and timed to the music beats. The pacing is upbeat and fast. # Hooks Spoken: 00:00–00:01 This is my buddy Toms. Text overlay: 00:00–00:01 THIS / 00:00–00:01 TOMS Visual: 00:00–00:01 A man in a burgundy beanie and black sweatshirt stands in the aisle of a hockey arena and addresses the camera. He is white with short blond hair and a smile. The lighting is bright blue. The stadium seats and giant screen above the ice rink are in the background. # Funnel stage Middle of funnel (Consideration) # Pain points Missing out on live events or being stuck with bad seats due to high prices or poor availability. # Value propositions - Get the best deals on tickets right before the game using the Gametime app. # Benefits - Affordable tickets - Access to live events - Up-close experiences # Features - Gametime provides last-minute tickets to live events. - Gametime provides a view from the seats. # Call to action None used. # Social proof - “This is my buddy Toms.” – Male 1 (Content Creator). The creator emphasizes this is his friend's first NHL game. # Point of view - Customer 100% – The ad is told from the perspective of a customer of the app. # Storyline - 00:00–00:01 The creator introduces his friend Toms at a hockey game. - 00:01–00:04 The creator explains that it's Toms' first NHL game ever. - 00:06–00:10 The creator says that because Toms is visiting from Latvia, he wants him to have an up-close experience. - 00:10–00:13 The creator shares that they got good seats and the crowd is excited. - 00:14–00:17 The creator reveals that he got a sick deal a few hours before the game using the Gametime app. - 00:17–00:17 The creator encourages viewers to look at the view from their seats at the game. - 00:18–00:20 The creator states that the two highest-scoring teams in the league are playing. - 00:20–00:24 The creator states that the game is electric, emphasizing the speed and energy of the game and the crowd. - 00:24–00:27 The creator states that sitting this close is something viewers have to experience. - 00:27–00:32 The creator suggests viewers can find the best deals on tickets right before the game on the Gametime app.

# Ad summary This ad promotes GameTime and its ability to find affordable tickets to live events. The creative opens by showcasing an animated basketball arena and a couple facing the arena. The price drops from $38 to $15 as they lean in for a kiss. The creative then transitions to a clip of the arena filled with fans and cuts between sports action and fan faces. # Brand positioning GameTime is presented as a convenient service that offers users the lowest price guaranteed on last-minute tickets to live events. The ad focuses on the ease of use and affordability, positioning GameTime as a resource that makes attending games and events accessible. The brand seems to focus on simple, immediate gratification rather than a luxurious or exclusive experience. # Product GameTime is a mobile platform and service designed to help users find last-minute tickets to live events, including sports, concerts, and theater. The service promises the lowest price guaranteed, helping users save money when purchasing tickets close to the event date. The ad highlights an NBA date night ticket package at $15, suggesting use cases center on accessible social and entertainment experiences. It addresses the potential pain point of high ticket prices by offering more affordable options. # Visual style The ad has a playful aesthetic, combining simple animations with energetic live-action footage. The animation features flat, vector-style illustrations with bright, saturated colors. The live-action segment is shot in a raw, handheld style to emulate an organic feel. The editing alternates between clean animated graphics and shaky, immersive game footage. The pacing is quick, which keeps the energy high. # Hooks Text overlay: GAMETIME / NBA DATE NIGHT / Do something different together / $38 / BUY TICKETS / LOWEST PRICE GUARANTEED Visual: 00:00–00:01: An animated shot of a basketball arena with a couple facing the court. The man has red hair and is wearing a yellow tank top. The woman has brown hair and is wearing a green jacket. Above the couple, the text reads, "NBA DATE NIGHT," followed by "Do something different together." At the top is the Gametime logo. In front of the couple is the number $38 and below the couple is a call to action, "BUY TICKETS," and a line of text that reads, "LOWEST PRICE GUARANTEED." / 00:01–00:03: Same shot as before, but the price changes from $38 to $15. # Funnel stage Bottom of funnel (Conversion) # Pain points The high cost of tickets for NBA games. # Value propositions - Save money on last-minute NBA tickets by using GameTime. Spend the savings to enhance your date night. # Benefits - "Do something different together" (attend a live NBA game) # Features - Lowest price guaranteed # Call to action BUY TICKETS # Social proof - None used. # Point of view - Brand 100% – The ad uses brand-owned imagery and text to promote GameTime as a source for low prices. # Storyline - 00:00–00:01 The ad begins with an animated image of a basketball game with the header, NBA DATE NIGHT. - 00:01–00:02 The price is shown as $38. - 00:02–00:04 The price changes from $38 to $15 as the couple leans in to kiss, implying the money saved can go towards their date. - 00:04–00:06 The shot cuts to real footage of an NBA game in a packed arena. The footage is shaky and the camera focuses on the crowd cheering.

# Ad summary This is an image ad for Brandi Carlile tickets, offering up to 25% off through Gametime. The ad features an image of Brandi Carlile playing guitar against a backdrop of an eclipse and outer space. # Brand positioning Gametime is presented as a provider of event tickets, emphasizing affordability with its "LOWEST PRICE GUARANTEED" badge. This suggests the brand positions itself as a customer-centric platform that prioritizes value and accessibility, contrasting with other ticket providers that may have higher prices. The use of a guarantee implies confidence in their pricing model and a commitment to offering the best deals available. # Product The advertised product is tickets to see Brandi Carlile in concert, available for purchase through Gametime. The ad is directed towards fans of Brandi Carlile who are interested in attending her concerts. The primary detail highlighted is a discount offer of "UP TO 25% OFF," which serves as an incentive for potential buyers. The use occasion is explicitly stated as a Brandi Carlile concert, suggesting an experience centered around live music. By emphasizing the discount, the ad addresses a potential purchase barrier: the cost of concert tickets. # Visual style The ad has a concert poster aesthetic, combining a high-quality image of Brandi Carlile with bold text and promotional graphics. The lighting is dramatic, with a red filter over the image and a yellow and orange glow around the eclipse, creating a sense of excitement and urgency. The typography is clean and modern, enhancing readability and drawing attention to the key selling points. # Hooks Headline: LOWEST PRICE GUARANTEED # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential frustration of high ticket prices for events by guaranteeing the lowest prices and offering a discount. The "LOWEST PRICE GUARANTEED" badge signals that Gametime is the solution to customers' pain points. # Value propositions - Get tickets to see Brandi Carlile at the lowest guaranteed price. # Benefits - Save on Brandi Carlile concert tickets - Guaranteed lowest prices # Features - Tickets - Up to 25% Off # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting concert tickets and special offers. # Storyline - The ad opens by emphasizing Gametime's "LOWEST PRICE GUARANTEED," aiming to reassure potential customers that they are getting the best deal available. This initial message is conveyed from the brand's perspective, establishing trust and positioning Gametime as a cost-effective option. - The focus shifts to Brandi Carlile concert tickets, announcing they are "ON SALE NOW" through Gametime. This section is from Gametime's perspective and drives the central message of the ad forward to drive an immediate response. - The ad highlights the opportunity to get "UP TO 25% OFF" tickets, adding an element of urgency and incentivizing immediate purchase. This is conveyed from Gametime's perspective and serves to increase excitement about the concert, leading to higher sales.

# Ad summary This image promotes tickets for the Wu-Tang Clan on Gametime, highlighting their low price guarantee. # Brand positioning Gametime is presented as a ticket vendor for live events, concerts, and sports, with a focus on affordability and accessibility. The brand explicitly offers the "lowest price guaranteed", positioning it as a reliable option for budget-conscious fans. This functional positioning aims to make event tickets more attainable for a wide audience. # Product The ad is for tickets to see the Wu-Tang Clan. The product is explicitly described as "TICKETS" in bold, all-caps letters. A button invites the user to "Get Tickets" for an event where it is implied that the Wu-Tang Clan will be performing. The ad aims to address purchase barriers through an explicit "LOWEST PRICE GUARANTEED" badge. # Visual style The ad has a modern, energetic visual style, combining a concert photo with bold typography and a bright color accent. The image treatment features a spotlight effect, drawing focus to the stage. The typography is integrated prominently with large, clean fonts. This style is eye-catching and designed to stand out in a fast-moving feed. # Hooks Headline: WU-TANG CLAN TICKETS # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the potential frustration of missing out on an event due to high ticket prices or limited availability. The "LOWEST PRICE GUARANTEED" badge reduces concerns about overspending, while "SELLING FAST" creates a sense of urgency that combats procrastination. # Value propositions - Lowest price guarantee # Benefits - Buy tickets to see the Wu-Tang Clan # Features - LOWEST PRICE GUARANTEED # Call to action Get Tickets # Point of view - Brand: The brand's POV appears in the top caption, product name, pink call-to-action button, and bottom guarantee seal to present information and promote the product. # Storyline - The ad opens with the announcement that tickets are "ON SALE NOW" for the Wu-Tang Clan, immediately informing the viewer of the event's availability. This message is conveyed from the brand's perspective to attract attention and generate initial interest in the tickets. By announcing that tickets are on sale now, the brand is attempting to hook the consumer and encourage a sense of urgency to buy tickets. - The ad then highlights the Wu-Tang Clan's name and the availability of "TICKETS", establishing the subject of the ad. This message is from the brand's perspective, clearly identifying what is being offered. This highlights the event, making the intention of the ad more clear for the consumer. - Below the Wu-Tang Clan's name and "TICKETS", the message states that the tickets are "SELLING FAST", creating a sense of urgency and scarcity. This message is from the brand's perspective, encouraging immediate action from potential buyers. By stating that tickets are selling fast, the brand is attempting to get consumers to buy before it's too late. - The pink button then encourages viewers to "Get Tickets", directly prompting them to make a purchase. This message is from the brand's perspective, providing a clear call to action. The brand is hoping the consumer will click on the button to buy tickets. - The message across the bottom of the image notes that the tickets are backed by Gametime's "LOWEST PRICE GUARANTEED", building trust and confidence in the purchase. The brand is offering the lowest price in order to give value to the customer.

# Ad summary This image ad promotes Bryan Adams tickets for sale through GameTime, highlighting their low price guarantee. # Brand positioning GameTime positions itself as a reliable source for purchasing tickets, particularly emphasizing their 'lowest price guarantee'. This implies they aim to occupy a value-driven space in the market, assuring customers they offer the most affordable options. The brand aligns with a practical, money-saving approach. By highlighting the 'lowest price guarantee,' GameTime potentially sets itself apart from other ticket vendors who may not offer such assurances, appealing to budget-conscious consumers. # Product The product being advertised is tickets to a Bryan Adams concert, sold through the GameTime platform. The ad highlights that tickets are "ON SALE NOW" and "SELLING FAST", implying urgency. The pink rectangular button says "Get Tickets". The ad emphasizes GameTime's commitment to providing tickets at the 'LOWEST PRICE GUARANTEED', addressing a common purchase barrier by assuring customers they are getting the best deal. # Visual style The ad has a modern, energetic visual style with a focus on clear typography. The use of bright pink and green accents against the concert scene aims to grab attention, while the overall design is straightforward and functional, prioritizing scannability and a clear call to action. # Hooks Headline: BRYAN ADAMS TICKETS # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of potentially overpaying for tickets. The ad directly acknowledges this concern and provides reassurance. # Value propositions - Lowest price # Benefits - LOWEST PRICE GUARANTEED # Features - Tickets # Call to action Get Tickets # Social proof - None used. # Point of view - Brand: Appears throughout the image, conveying information about ticket availability, urgency, and GameTime's lowest price guarantee, all aimed at promoting ticket sales and reinforcing the brand. # Storyline - The ad opens by announcing that Bryan Adams tickets are now on sale. This communicates an opportunity to see the artist and attempts to grab the viewer's attention. The brand is conveying this message. - The ad includes the statement that the tickets are selling fast. This injects a sense of urgency, implying that tickets are limited and may soon be unavailable. The brand is using this FOMO tactic. - The ad concludes with a prominent call to action to get tickets and shows the GameTime logo. This prompts the viewer to take immediate action and reinforces the platform through which tickets can be purchased. The brand is driving the message.

# Ad summary This image ad is for the band Kesha to get tickets from Gametime. # Brand positioning Gametime is presented as a ticket selling service that guarantees the lowest prices. The brand is presented as the go-to service for purchasing tickets to events and is presented with a modern and digital feel. # Product The product is tickets to see Kesha perform. The tickets can be obtained through the Gametime app. The tickets are for a live performance in front of a large crowd as shown in the background image. The tickets are available to purchase now and are selling fast. # Visual style The visual style of the ad is bold and eye-catching, with a focus on promoting excitement for the event. The ad uses a vibrant color scheme and bold typography to grab the viewer's attention. The image of the stage and crowd helps to convey the energy of the event. # Hooks Headline: KESHA TICKETS # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Tickets are ON SALE NOW. - Tickets are SELLING FAST. # Benefits - LOWEST PRICE GUARANTEED # Call to action Get Tickets # Point of view - Brand: The entire ad is presented from the brand's point of view, as it is promoting tickets for sale. # Storyline - The ad opens with the artist's name and states that tickets are on sale now, with the intent to announce the product that is being sold. - The ad contains an image of the artist performing in front of a large crowd, to emphasize the experience of attending the event. - The ad uses a call to action button to encourage users to purchase tickets now, along with a lowest price guarantee.

# Ad summary This ad demonstrates the Gametime app to purchase Carin Leon tickets. The ad features a snippet of Carin Leon performing live and then shows the user interface of the Gametime app. # Brand positioning Gametime is an app focused on purchasing last-minute tickets to live events. The brand is positioning itself as a solution to avoid hidden fees, long lines, and sold-out events. By highlighting ease of use and ticket availability, it aims to occupy the space of convenience and reliability for event-goers. Gametime promotes a lifestyle of spontaneity and access to live entertainment, aligning with those who value immediate gratification. The brand is functionally focused, providing a direct solution to common ticketing frustrations. # Product The Gametime app allows users to purchase tickets to live events like concerts and sporting events. The app aggregates available tickets, displaying seat locations and prices that include all fees. Its user interface allows users to browse events by date, artist, and location and view seat maps. The app addresses pain points like queues, hidden fees, and the risk of events being sold out. The ad highlights the availability of tickets and the inclusion of fees in the displayed prices. # Visual style The ad has a UGC feel with lower production quality, likely shot on a phone. The editing rhythm is fast-paced, cutting between the concert footage and app screenshots. The visual motifs center around live event experiences and the Gametime app interface. # Hooks Spoken: 00:00–00:03 [Music playing] Text overlay: 00:00–00:03 My secret for getting Carín León tickets Visual: 00:00–00:02: A male entertainer, wearing a black cowboy hat and black shirt, performs on stage. The background is blurred with green and blue lighting. A person standing to the left of the entertainer can be seen holding a microphone. / 00:02–00:03: A male entertainer, wearing a black cowboy hat and black shirt, performs on stage. The background is blurred with green and blue lighting. A person standing to the left of the entertainer can be seen holding a microphone. The text overlay is now visible: “My secret for getting Carin Leon tickets”. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of trying to buy tickets, specifically queues and hidden fees. "No queues. No hidden fees!!!" # Value propositions - Convenient access to tickets through the app. - Transparent pricing with no hidden fees. - Eliminates the need to stand in long queues. # Benefits - Avoid hidden fees. - Avoid standing in long lines. - Guaranteed to find tickets. # Features - Lots of tix available - No queues - No hidden fees # Call to action Download Gametime # Social proof - None used. # Point of view - Brand 100% – The ad uses the official voice of the brand to highlight the benefits and features of the Gametime app. # Storyline - 00:00–00:02 The ad opens with Carin Leon performing live on stage. - 00:00–00:03 The text "My secret for getting Carin Leon tickets" appears on screen, implying the featured brand is the solution. - 00:03–00:04 The ad transitions to a screen recording of the Gametime app user interface, showing a list of available Carin Leon concerts. - 00:04–00:06 The ad displays the app's interface with a venue seat map, highlighting the available ticket options. - 00:06–00:09 The ad circles back to Carin Leon performing live on stage while the text "Download Gametime" appears on the screen.

# Ad summary This ad promotes tickets to see Bruno Mars using the Gametime app, with an offer of up to 60% off. # Brand positioning Gametime is presented as a mobile app for purchasing event tickets, including concerts and sporting events. The brand appears to position itself as a reliable source for last-minute deals, emphasizing savings and ease of access. The brand is visually represented with a green logo and is positioned as a source for tickets at a discounted price. # Product The product being advertised is tickets to see Bruno Mars in concert, available through the Gametime app. The ad highlights the availability of tickets and a potential discount of up to 60% off. The intended audience is fans of Bruno Mars who are looking for a deal on tickets. The ad addresses the potential barrier of high ticket prices by promoting a significant discount and emphasizing the ability to buy tickets quickly and easily through the app. # Visual style The ad has a high-contrast look due to the use of black and white photography alongside bright yellow text. The typography is bold and attention-grabbing. The overall production quality appears polished, which is common in ads for events and ticket sales. The use of a celebrity image gives the ad a feeling of exclusivity and excitement. # Hooks Headline: BRUNO MARS # Funnel stage Bottom of funnel (Conversion) # Pain points High ticket prices: The ad suggests that concert tickets can be expensive, implying a customer pain point: "Up to 60% OFF" # Value propositions - Save up to 60% on Bruno Mars tickets using Gametime # Benefits - Up to 60% off # Features - Tickets available through Gametime # Call to action None used. # Point of view - Brand: The brand introduces the ticket availability and promotes the discount offer to attract potential customers. # Storyline - Gametime kicks off the ad by introducing the available Bruno Mars tickets for sale on the app. The intention is to grab attention and inform potential customers that tickets are now available. - The ad highlights Bruno Mars and his music, using his image to draw in fans who are interested in attending his concert. This progresses the narrative by showcasing the reason why the consumer would engage with the ad. - The ad then emphasizes the potential to save up to 60% off, with the intention of converting interest into a purchase. The promise of significant savings serves as a final incentive to encourage immediate action.