How Francisca Joias Contemporâneas Advertises on Meta

# Ad summary This ad shows the unboxing of rings from Francisca, and informs the viewer of a special deal running for a limited time only. # Brand positioning Francisca sells fine jewelry. The brand is presented as high quality and stylish, offering an affordable means to elevate the customer's personal style. The ad subtly implies that the brand is up-to-date with current trends, as it references Virginia's engagement ring. The brand is positioned as fun and trendy, with an emphasis on the visual appeal of the jewelry they offer. # Product The products being advertised are rings by Francisca. The primary product featured is a ring inspired by Virginia's engagement ring, made of white rhodium and featuring a large stone. It is sold as a standalone piece. An additional ring is sold as an accompaniment piece for the solitaire. According to the ad, the rings are beautiful together and "form literally a perfect couple". # Visual style The ad has a polished aesthetic. The editing style is smooth. The video is shot in natural light. The pacing is consistent, with a medium BPM. # Hooks Spoken: 00:00–00:05 Oi, eu tava aqui separando o pedido da Ana Paula e eu preciso mostrar para vocês a dupla perfeita que ela garantiu. Text overlay: 00:00–00:01 OI EU ESTAVA AQUI / 00:01–00:02 PEDIDO / 00:02–00:03 DA ANA PAULA / 00:03–00:04 E EU PRECISO MOSTRAR / 00:04–00:05 QUE ELA GARANTIU Visual: 00:00–00:04 A pair of hands with light pink iridescent nail polish holds a pink square box with gold lettering that reads, "FRANCISCA". The hands rotate the box. The background shows a wooden table and a beige wicker chair. / 00:04–00:06 The box is opened, revealing jewelry pouches, a card, and an internal lining patterned with white and gold polka dots. The hands reach inside the box. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - The rings form the perfect duo. # Benefits - Eles ficam lindíssimos juntos e formam literalmente a dupla perfeita. # Features - Anel inspirado no solitário da Virgínia no ródio branco. - Aparador # Call to action É só você clicar no carrinho aqui embaixo, adicionar os dois # Social proof - "[Ana Paula garantiu] a dupla perfeita" – Female 1 (Brand) # Point of view - Brand 100% – The voiceover represents the brand's official voice, and shows the product. # Storyline - 00:00–00:05 00:00–00:05 The video begins with a view of the Francisca jewelry box sitting on an outdoor table. The presenter announces that she is separating the order for Ana Paula and wants to show the audience the perfect duo that Ana Paula has guaranteed. - 00:05–00:12 00:05–00:12 The presenter shows the contents of the box. She removes the solitaire ring, which she identifies as being inspired by Virginia's engagement ring in white rhodium, and says that the ring is simply beautiful. - 00:12–00:20 00:12–00:20 Next, the presenter puts on the solitaire ring and the accompanying ring and bracelet. She shows the camera and says that the two rings look beautiful together and literally form the perfect duo. - 00:20–00:27 00:20–00:27 The presenter asks the audience if they liked it and directs them to take advantage of a special deal that is running this week: Buy one solitaire and get one ring. - 00:27–00:36 00:27–00:36 The presenter instructs the audience to click the shopping cart below to add both items to their cart. She advises them to hurry because this promotion is for a limited time, and the favorite items are sold out first.

# Ad summary This ad for Francisca Joias features a female showing off the brand's rings. She shows a solitaire ring on her finger and adds another ring, called an 'aparador', to show how much better the two look together. She then offers the promotion of buying a solitaire and getting to choose a free aparador, urging the viewer to click the link and choose their favorites, as the stock sells out quickly and the promotion is for a limited time only. # Brand positioning Francisca Joias is presented as a jewelry brand that enhances traditional pieces with modern promotions. The brand offers the opportunity to purchase a solitaire ring and receive a matching aparador ring for free, letting customers mix and match to their tastes. The brand is positioned as a seller of jewelry with contemporary marketing. # Product The products featured are solitaire rings and aparador rings from Francisca Joias. A solitaire ring is a ring that features a single gemstone, typically a diamond. Aparador rings are decorative bands designed to be worn alongside solitaire rings, enhancing their look and adding sparkle. The advertised rings appear to be made of silver and studded with small gems. The ad suggests customers can mix and match their preferred solitaire and aparador to create unique combinations. # Visual style The ad has a polished, commercial aesthetic. It's shot with static shots and smooth transitions. The production quality feels high-end. The pacing is consistent. # Hooks Spoken: Female 1: Um, anel solitário já é incrível, né? Visual: 00:00–00:01: A woman's hand is shown from the wrist up against a background with a poster, jewelry stand, and other unidentifiable objects. The woman is wearing a silver solitaire ring on her ring finger. She uses her other hand to grab a silver aparador ring. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that a ring can look boring by itself, stating, "Um, anel solitário já é incrível, né?" (A solitary ring is already incredible, right?) # Value propositions - Buying a solitário gives you the gift of choosing a free aparador to match it with. # Benefits - You can buy a solitário and get the aparador as a gift. - The best part is that you can choose the solitário and also the aparador that you want. # Features - Solitaire ring - Aparador ring # Call to action Já clica aqui no link (click here on the link) # Social proof - None used. # Point of view - Customer 100% – A woman is showing off the product and telling the audience about a promotion at Francisca Joias. # Storyline - 00:00–00:05 The ad opens with a woman showing off a solitaire ring on her finger and stating that it's incredible on its own, but then introduces another ring to make it look even better. - 00:05–00:10 She asks the audience if they like the combination, and then tells them that Francisca Joias is running a promotion where you can buy a solitaire and get an aparador ring for free. - 00:10–00:14 She specifies that you get to choose both the solitaire and aparador ring. - 00:14–00:20 She urges the audience to click the link and go to the website to pick their favorites, warning that the stock sells out quickly and the promotion is for a limited time only.

# Ad summary This ad by a creator advertises personalized necklaces. She shows the necklaces up close, and mentions that they make a great gift. # Brand positioning The brand is presented as offering delicate, customizable jewelry. The ad focuses on a particular line of necklaces that allows customers to personalize with up to three names or words. This brand is positioned as sentimental, offering a meaningful way to commemorate loved ones or special memories. The tone is friendly and approachable, suggesting the brand aims to connect with customers on a personal level. The brand positions itself to be giftable by the presenter mentioning that it makes a great gift. # Product The product is a delicate, customizable necklace that can feature up to three names or words. The chain is thin and gold. The name or word hangs as a pendant in a cursive font. The ad highlights the personalization aspect, allowing customers to create a unique piece of jewelry that reflects special people or meaningful words in their lives. The ad emphasizes that the necklace looks good in a mix and is super delicate. The presenter says it is her favorite piece of jewelry. # Visual style The ad has a polished feel, with the presenter appearing to be in a bright outdoor setting. The video is shot with quick cuts. The presenter is well-lit and appears to have professional makeup on. # Hooks Spoken: Female 1: Vocês sempre me perguntam de personalizados e eu não podia deixar de mostrar essa perfeição pra vocês. Text overlay: VOCÊS SEMPRE / DE PERSONALIZADOS / ESSA PERFEIÇÃO PRA VOCÊS Visual: 00:00–00:04: The presenter stands in front of a building outside. She is a fair-skinned young woman with long dark hair, a black top, and multiple gold necklaces. She is smiling and gesturing. # Funnel stage Consideration # Pain points None used. # Value propositions - Sentimental piece of jewelry with personalized name or word # Benefits - Great for mixing with other necklaces - Makes a great gift # Features - Personalized necklace - Delicate - Can include up to three names or words # Call to action Já clica aqui no link. # Social proof - "É simplesmente o meu personalizado favorito" – Female 1 (Creator) # Point of view - Customer 100% – The ad is told from the perspective of a customer reviewing a product and telling viewers to buy it. # Storyline - 00:00–00:02 The presenter acknowledges that she always gets questions about personalized items. - 00:02–00:04 She says she had to show a specific perfect personalized item. - 00:05–00:07 She shows the necklaces and says it is their most delicate personalized necklace. - 00:08–00:13 She says that you can include up to three special names or a word with significance. - 00:13–00:17 She says that the necklace looks great in a mix and is super delicate. - 00:17–00:21 She says that it is her favorite personalized item and makes a great gift. - 00:21–00:26 She encourages viewers to click the link if they want their own.

# Ad summary This ad showcases the brand Francisca, highlighting their personalized name necklace. The ad features a woman packing an order for a customer named Isabella, emphasizing the customization options available, including the choice of name or word and the color of the plating. As a special offer, customers receive a free initial necklace with their purchase. The ad aims to entice viewers with the brand's offer and the appeal of personalized jewelry. # Brand positioning Francisca is presented as a brand that specializes in personalized jewelry, particularly name necklaces. The brand emphasizes customization, allowing customers to choose the word or name they want on their necklace, as well as the color of the plating. Francisca positions itself as a brand that values individuality and self-expression through personalized accessories. The brand also promotes a sense of exclusivity and value by offering a free initial necklace with every purchase of a personalized name necklace. This positioning suggests that Francisca aims to occupy a space in the consumer's mind as a go-to for unique, customizable jewelry that makes a statement. # Product The featured product is a personalized name necklace from Francisca. This necklace allows customers to customize it with any name or word of their choosing. The necklace is available in various plating colors, providing further personalization options. The ad highlights that with every purchase of the personalized name necklace, customers receive a free initial necklace. This offer adds value to the purchase, making it more appealing to potential buyers. The product is presented as a way for individuals to express themselves and their identity through a unique piece of jewelry. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product in a well-lit environment. The editing style is smooth, with static shots and minimal transitions. The production quality is high, giving the ad a professional commercial feel. The pacing is consistent, with a moderate rhythm that allows viewers to focus on the product and the offer. # Hooks Spoken: Oiê, vem comigo embalar o pedido da Isabella. [Enthusiastic] Visual: 00:00–00:03 A woman with light skin and manicured nails holds a gold necklace with the name "Isabella" in a cursive font. The background is a white surface with a black box, a pink box with the brand name "FRANCISCA" in gold lettering, and a black object. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of wanting unique and personalized jewelry that reflects one's identity. The customer may struggle to find jewelry that truly represents them or feels special. # Value propositions - Personalized name necklace: Express your individuality with a custom piece. - Free initial necklace with purchase: Get more value for your money with a bonus gift. # Benefits - Express yourself and your identity - Unique piece of jewelry - Free initial necklace with purchase # Features - Personalized name necklace - Customizable with any name or word - Available in various plating colors # Call to action Não perde tempo, corre garantir o seu # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing their product and offer. # Storyline - 00:00–00:03 The ad begins with a close-up of a gold "Isabella" name necklace held in a woman's hand. - 00:00–00:03 The woman states that she will be packing Isabella's order, who ordered a personalized name necklace. - 00:03–00:05 The woman places the necklace in a black box. - 00:05–00:13 The woman states that the customer can personalize the necklace with any word or name and the color of the plating. - 00:13–00:23 The woman states that there is an incredible offer where customers receive a free initial necklace with the purchase of a personalized necklace. - 00:24–00:30 The woman states that with one personalized necklace, she is already in love, and imagines how much more in love she would be with an initial necklace as a gift. - 00:30–00:35 The woman encourages viewers to not waste time and guarantee their order because the price is incredible.

# Ad summary This ad promotes a necklace brand. The ad shows a hand holding a pink box with two gold necklaces inside. The ad states that if you buy a name necklace, you get a letter necklace for free. # Brand positioning This brand is presented as a trendy and accessible jewelry provider, specializing in personalized necklaces. The brand aims to occupy a space in the consumer's mind as a go-to for customized accessories that add a personal touch to everyday style. The brand aligns with values of self-expression and individuality, promoting a lifestyle where personal style is celebrated. The brand seems to ignore category norms around luxury or exclusivity, instead focusing on affordability and accessibility. The brand positioning is both functional (providing personalized jewelry) and emotional (allowing customers to express their identity). # Product The featured product is a set of two gold-colored necklaces. The first necklace is a name necklace, customized with the name "Juliana" in a cursive script. The second necklace is a letter necklace, featuring the letter "J". The necklaces are presented in a pink box, suggesting they are ready for gifting. The ad highlights the offer of receiving a free letter necklace with the purchase of a name necklace, making it an appealing deal for customers looking for personalized jewelry. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product in natural light. The editing style is simple, with static shots and minimal transitions. The production quality has a UGC feel, which supports the casual and accessible tone. The pacing is slow and steady, allowing viewers to focus on the product and the offer. # Hooks Text overlay: 00:00–00:15 COMPRE UM COLAR COM NOME ganhe um colar de letra Visual: 00:00–00:02: A hand with light skin and short, manicured nails holds a light pink square box open, revealing two gold necklaces inside. The box has a matching pink interior. One necklace spells out "Juliana" in cursive, while the other features a "J" charm. The background is a blurry mix of green foliage and a bright blue sky. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Buy a name necklace, get a letter necklace for free # Benefits - Personalized jewelry - Free letter necklace with purchase of name necklace # Features - Gold-colored necklaces - Customized name necklace - Letter necklace # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from a customer's perspective, showcasing the product in a casual, handheld style. # Storyline - 00:00–00:02 The ad opens with a close-up shot of a hand holding a pink box containing two gold necklaces. - 00:02–00:15 The text overlay appears, stating the offer: "Buy a name necklace, get a letter necklace for free." - 00:02–00:15 The camera angle shifts slightly to better showcase the necklaces and the offer.

# Ad summary This ad promotes Francisca personalized name necklaces. The ad shows a pair of hands opening a pink box to reveal a personalized name necklace and a necklace with the initial of the name. # Brand positioning Francisca is presented as a brand that specializes in personalized jewelry, specifically necklaces. The brand is positioned as offering a unique and sentimental product, allowing customers to wear their own name or the initial of their name as a fashion statement. The brand's packaging is a light pink color, which may appeal to a younger demographic. The brand aims to occupy a space in the consumer's mind as a go-to for personalized gifts and self-expression through jewelry. The brand's tone is playful and trendy, aligning with a lifestyle that values individuality and self-expression. # Product The featured product is a personalized name necklace from Francisca. The necklace consists of a delicate chain with a customized name pendant in a cursive font. The ad also features a necklace with the initial of the name. The necklaces are available in gold and silver. The product is presented as a fashionable and sentimental accessory, perfect for self-expression or as a gift. The ad highlights the unique selling proposition of personalization, allowing customers to create a one-of-a-kind piece of jewelry. The ad addresses the purchase barrier of uniqueness by offering a product that is tailored to the individual. # Visual style The ad has a polished aesthetic with a clean and bright look. The editing style is simple with static shots and smooth transitions. The production quality is high-end, giving the ad a professional feel. The pacing is consistent throughout the ad. # Hooks Text overlay: COMPRE UM COLAR COM NOME PERSONALIZADO / e ganhe um com a sua inicial Visual: 00:00–00:03 A pair of hands with green nail polish opens a light pink box with the brand name "FRANCISCA" printed on top in silver. The box is on a wooden surface. Next to the box are two necklaces: one with the name "Isabela" and one with the initial "I". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for uniqueness by offering a product that is tailored to the individual. # Value propositions - Personalized name necklace: Allows customers to create a one-of-a-kind piece of jewelry. - Necklace with the initial of the name: Offers a fashionable and sentimental accessory. # Benefits - Unique and sentimental accessory - Perfect for self-expression or as a gift - Tailored to the individual # Features - Personalized name pendant - Necklace with the initial of the name - Available in gold and silver # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer unboxing and showcasing the product. # Storyline - 00:00–00:05 The ad begins with a close-up shot of a pair of hands opening a pink box on a wooden surface. - 00:05–00:10 The hands remove the top of the box to reveal a personalized name necklace and a necklace with the initial of the name. - 00:10–00:29 The hands then remove the necklaces from the box and display them. - 00:29–00:31 The hands close the box.

# Ad summary A woman shares details about a promotion from Francisca Joias where customers can get a free ring when they buy a ring. She answers common questions about the promotion. # Brand positioning Francisca Joias is presented as a jewelry brand that offers high-quality, stylish pieces. The brand aims to occupy a space in the consumer's mind as a provider of trendy and accessible jewelry. The brand aligns with values of generosity and customer appreciation by offering promotions like a free ring with purchase. The brand pushes against the norm of only offering discounts on less popular items by offering a free ring with the purchase of a ring. The brand positioning is both functional (offering stylish jewelry) and emotional (making customers feel valued and appreciated). # Product The featured product is a set of rings from Francisca Joias. The promotion is that when you buy a ring, you get another ring for free. The ad addresses purchase barriers by clarifying that no coupon is needed, customers can choose the models they want, and exchanges are allowed according to the site's policy. The ad tells the viewer that this product is worth trying because it's a great deal—you get two rings for the price of one. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. The editing style is characterized by quick cuts between shots, keeping the pace lively and engaging. The production quality is high, with clear visuals and professional presentation. The pacing is consistent throughout the ad, with cuts timed to the rhythm of the voiceover. The audio-visual sync is well-executed, with text overlays and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:06 Você que já sabe que pode resgatar um anel grátis no site da Francisca, mas ainda tem dúvidas? Vem comigo que eu vou te contar os detalhes. Visual: 00:00–00:06 The shot is a close-up of a woman with dark hair and fair skin, wearing a white tank top and several gold necklaces. She is smiling and gesturing with her hands as she speaks. The background is a white wall with glass shelves displaying various jewelry pieces and mannequins. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty or confusion about how to redeem the ring promotion. The woman answers common questions to clarify the process and reassure potential customers. # Value propositions - Two rings for the price of one - Free ring with purchase # Benefits - Get two rings for the price of one - Easy to redeem promotion - Wide selection of models to choose from - Peace of mind knowing you can exchange if it doesn't fit # Features - Buy a ring, get a ring for free - No coupon needed - Customers can choose the models they want - Exchanges are allowed according to the site's policy # Call to action Clica aqui. # Point of view - Customer 0% – None used - Brand 100% – The entire video is told from the brand's perspective, with a representative answering customer questions and promoting the product. - Expert 0% – None used - External source 0% – None used # Storyline - 00:00–00:06 00:00–00:06 The woman introduces the topic of the video, which is to answer questions about the ring promotion. This is intended to draw in viewers who are already aware of the promotion but have questions. The perspective is from the brand, as the woman is presenting information about the promotion. The tone is enthusiastic and friendly. - 00:07–00:15 00:07–00:15 The woman addresses the question of whether a coupon is needed for the promotion. She clarifies that no coupon is needed; customers simply need to add their favorite solitaire and ring to their cart, and the value of the ring will automatically be zeroed out. This is intended to address a potential barrier to purchase. The perspective is from the brand, as the woman is providing instructions on how to redeem the promotion. The tone is informative and helpful. - 00:16–00:23 00:16–00:23 The woman addresses the question of whether customers can choose the models they want. She confirms that customers can choose their preferred models from the "Buy One Get One" category on the site. This is intended to reassure customers that they have a wide selection to choose from. The perspective is from the brand, as the woman is providing information about the selection process. The tone is reassuring and informative. - 00:24–00:27 00:24–00:27 The woman addresses the question of whether customers can exchange the ring if it doesn't fit. She confirms that exchanges are allowed according to the site's policy. This is intended to address a potential concern about sizing. The perspective is from the brand, as the woman is providing information about the exchange policy. The tone is reassuring and informative. - 00:28–00:37 00:28–00:37 The woman addresses the question of whether the promotion is really free. She confirms that it is, explaining that customers pay for the solitaire and receive the ring as a free gift. This is intended to emphasize the value of the promotion. The perspective is from the brand, as the woman is reiterating the terms of the promotion. The tone is enthusiastic and persuasive. - 00:38–00:45 00:38–00:45 The woman summarizes the promotion, stating that customers get two rings for the price of one and encourages viewers to visit the site to take advantage of the limited-time offer. This is intended to create a sense of urgency and drive sales. The perspective is from the brand, as the woman is providing a final call to action. The tone is enthusiastic and persuasive.

# Ad summary This ad showcases a woman's hand wearing a solitaire ring and a ring enhancer. The text overlay states that when you buy a solitaire ring, you get a ring enhancer. # Brand positioning The brand is presented as a luxury jewelry provider, specializing in rings. The brand aims to occupy a space in the consumer's mind as a provider of high-end jewelry, particularly engagement rings and complementary pieces. The brand aligns with values of elegance and sophistication, promoting a lifestyle of luxury and special occasions. The brand positioning is emotional, focusing on the joy and excitement associated with receiving a beautiful piece of jewelry. # Product The ad features two rings: a solitaire ring and a ring enhancer. The solitaire ring is a gold band with a large, clear stone, presumably a diamond or cubic zirconia. The ring enhancer is a gold band with smaller stones, designed to complement and enhance the solitaire ring. The ad implies that the ring enhancer is a free gift with the purchase of the solitaire ring. The ad aims to entice viewers with the offer of getting more value for their money and enhancing the beauty of their solitaire ring. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the jewelry in a visually appealing way. The editing style is simple, with static shots and smooth transitions. The production quality is high-end, with good lighting and clear focus on the rings. The pacing is slow and deliberate, allowing viewers to appreciate the details of the jewelry. # Hooks Spoken: 00:00–00:09 [Singing] [Foreign language] Text overlay: 00:00–00:09 Pov: você comprou um solitário e ganhou um anel aparador Visual: 00:00–00:02: A close-up shot of a woman's hand with light skin and manicured nails. She is wearing a gold solitaire ring with a large, clear stone. A red ribbon is wrapped around her finger. The background is blurred, but a Christmas tree with ornaments is visible. # Funnel stage Consideration # Pain points None used. # Value propositions - The value proposition is that you get more for your money by receiving a free ring enhancer with the purchase of a solitaire ring. # Benefits - Get a ring enhancer when you buy a solitaire ring # Features - Solitaire ring - Ring enhancer # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing the rings. # Storyline - 00:00–00:02 The ad opens with a close-up shot of a woman's hand wearing a solitaire ring. - 00:02–00:06 The hand is then shown with a ring enhancer added to the solitaire ring. - 00:06–00:09 The camera focuses on the two rings together, highlighting their combined beauty.

# Ad summary This ad promotes a jewelry brand and their current offer. When you buy a solitaire ring, you get a free ring enhancer. The ad shows the rings and the price of each, and explains that when you add both to your cart, you only pay for the solitaire ring. # Brand positioning This jewelry brand is presented as an affordable option for trendy, everyday jewelry. The brand is not explicitly named, but the ad focuses on a current promotion for a solitaire ring and ring enhancer. The brand seems to be targeting a younger audience who are looking for stylish and accessible jewelry options. # Product The ad features two gold-colored rings. The first is a solitaire ring with a large, clear stone. The second is a ring enhancer, which is a thin band with smaller stones set around the entire ring. The solitaire ring is priced at R$139.90, and the ring enhancer is priced at R$99.90. The ad promotes a special offer where, if you purchase the solitaire ring, you get the ring enhancer for free. The ad emphasizes that this offer is for a limited time only and that sizes may sell out quickly. # Visual style The ad has a clean and bright aesthetic, with a focus on showcasing the jewelry in detail. The close-up shots and soft lighting create a polished look, while the simple background keeps the focus on the product. The editing is smooth and straightforward, with no flashy transitions or effects. # Hooks Spoken: Hoje você compra um solitário e ganha um anel aparador. Text overlay: HOJE VOCÊ COMPRA 1 / SOLITÁRIO E GANHA 1 / ANEL APARADOR Visual: 00:00–00:02 A close-up shot shows a hand picking up a gold-colored solitaire ring with a large, clear stone from a decorative white tray. Next to it is a gold-colored ring enhancer. The background is blurred, but a white vase and a wooden mannequin figure are visible. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies the pain point of missing out on a great deal or having your size sell out before you can purchase it. The ad states, "Resgate hoje mesmo, pois o seu tamanho pode esgotar a qualquer momento." # Value propositions - Affordable jewelry: The ad presents the rings as accessible and budget-friendly options. - Special offer: The buy-one-get-one-free promotion adds extra value to the purchase. - Limited time: The urgency of the offer encourages viewers to act fast. # Benefits - Get a free ring enhancer when you purchase the solitaire ring - Only pay for the solitaire ring when you add both to your cart - The ring enhancer is 100% free # Features - Solitaire ring with a large, clear stone - Gold-colored ring enhancer with smaller stones - The solitaire ring is priced at R$139.90 - The ring enhancer is priced at R$99.90 # Call to action Resgate hoje mesmo # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer or user of the product, showcasing the rings and explaining the offer in a casual, relatable way. # Storyline - 00:00–00:02 The ad begins by showcasing a solitaire ring and a ring enhancer on a decorative white tray. - 00:00–00:02 The ad states that when you buy a solitaire ring, you get a ring enhancer for free, and shows a hand holding the solitaire ring. - 00:02–00:06 The ad shows a hand putting on the solitaire ring to demonstrate how it looks when worn. - 00:03–00:08 The ad states the price of the solitaire ring and the ring enhancer separately. - 00:08–00:13 The ad explains that when you add both rings to your cart, you only pay for the solitaire ring, and the ring enhancer is free. - 00:13–00:18 The ad urges viewers to act fast, as sizes may sell out and the offer is for a limited time only.

# Ad summary This ad promotes Francisca semi-jewelry and their Magic Day event. The ad features a woman opening a briefcase full of jewelry and announcing a giveaway for the briefcase during the Magic Day event. To enter the giveaway, viewers must join the VIP group. The Magic Day event starts on January 19th and offers discounts of up to 40% on over 200 products. # Brand positioning Francisca is presented as a semi-jewelry brand that offers a wide range of products, including necklaces, rings, bracelets, and earrings. The brand is positioned as offering high-value items, as implied by the giveaway of a briefcase full of jewelry. The brand aligns with a lifestyle of luxury and elegance, as suggested by the design of the jewelry and the presentation in a briefcase. The brand aims to occupy a space in the consumer's mind as a provider of accessible luxury, offering high-quality jewelry at a semi-jewelry price point. The brand positioning is both functional, offering a variety of jewelry pieces, and emotional, aligning with feelings of luxury and elegance. # Product The ad features a variety of semi-jewelry products from Francisca, including necklaces, rings, bracelets, and earrings. The jewelry is presented in a black briefcase with a white interior, designed to organize and display the pieces. The necklaces are hung on a rack inside the lid of the briefcase, while the rings, bracelets, and earrings are arranged in compartments in the main section. The jewelry features various designs, including pieces with diamonds, emeralds, and other gemstones. The ad highlights the variety and value of the jewelry, emphasizing that the entire briefcase is being given away as part of a contest. The ad addresses the purchase barrier of cost by offering discounts of up to 40% during the Magic Day event and the chance to win the entire briefcase of jewelry. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style is smooth with static shots and slow pans to showcase the jewelry. The production quality is high, giving the ad a professional feel. The pacing is consistent, with a focus on displaying the jewelry in detail. # Hooks Spoken: 00:00–00:02 Esse press kit pode ser seu. Já imaginou ganhar uma maleta lotada de semijoias da Francisca? Visual: 00:00–00:02 A woman's hands with black nail polish are shown opening a black briefcase with gold latches on a white table. The background is a grassy lawn in bright sunlight. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the cost of jewelry can be a barrier, which is addressed by offering discounts and a chance to win a briefcase full of jewelry. # Value propositions - Win a briefcase full of jewelry by joining the VIP group - Get up to 40% off on over 200 products during the Magic Day event # Benefits - Chance to win a briefcase full of jewelry - Discounts of up to 40% on over 200 products - Opportunity to join the VIP group # Features - Semi-jewelry - Necklaces - Rings - Bracelets - Earrings # Call to action Clica e entre agora antes que os grupos lotem. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing their products and promoting a contest. # Storyline - 00:00–00:02 The video begins with a close-up of a black briefcase with gold latches on a white table outside on a sunny day. - 00:02–00:04 The woman opens the briefcase to reveal a collection of semi-jewelry, including necklaces, rings, bracelets, and earrings. - 00:04–00:09 The woman's hands are shown holding and displaying the jewelry, highlighting the variety and design of the pieces. - 00:09–00:17 The camera focuses on the rings, bracelets, and earrings, showcasing the different styles and gemstones. - 00:17–00:27 The woman continues to display the jewelry, emphasizing that the entire briefcase is being given away as part of a contest.

# Ad summary This ad by Francisca promotes their bracelets. The ad features a woman modeling a white dress and accessorizing with jewelry, shoes, and a clutch. # Brand positioning Francisca is presented as a brand that offers elegant and stylish jewelry. The brand aligns with a sophisticated lifestyle, offering pieces that can elevate an outfit for special occasions. The brand's positioning is emotional, focusing on enhancing personal style and confidence through its accessories. # Product The ad features Francisca's bracelets, which are highlighted as the main product. The bracelets are gold and chunky, designed to be statement pieces. The ad implies that the bracelets are for individuals who want to add a touch of elegance and sophistication to their outfits. The bracelets are showcased as accessories for special occasions, such as parties or formal events. The ad addresses the purchase barrier by offering a promotion: buy one bracelet and get two more. # Visual style The ad has a polished and elegant aesthetic, with a focus on showcasing the brand's products in a sophisticated setting. The editing style is smooth, with static shots that allow the viewer to focus on the details of the outfit and accessories. The production quality is high-end, giving the ad a commercial feel. The pacing is consistent, with a moderate tempo that matches the music. # Hooks Spoken: 00:00–00:01 [Singing] I treat myself and know my worth. Text overlay: 00:00–00:01 COMPRE 1 BRACELETE & GANHE +2 Visual: 00:00–00:01 A woman with long blonde hair, fair skin, and wearing a white one-shoulder dress stands in a well-lit living room. She is holding a pair of nude heels. The background includes a gray wall with a gold-framed painting, a white flower arrangement, and a patterned rug. The camera is stationary and captures the woman from the waist up. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Buy one bracelet and get two more # Benefits - Buy one bracelet and get two more # Features - Bracelets # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing how to style the brand's products. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman in a white dress, standing in what appears to be her home. She is holding a pair of heels. The message is to showcase the woman's style and the brand's aesthetic. - 00:02–00:04 00:02–00:04 The woman puts on earrings. The message is to show the woman accessorizing her outfit with jewelry. - 00:04–00:05 00:04–00:05 The woman puts on bracelets. The message is to highlight the brand's bracelets and how they can enhance an outfit. - 00:05–00:07 00:05–00:07 The woman applies lip gloss. The message is to show the woman completing her look with makeup. - 00:07–00:12 00:07–00:12 The woman holds a clutch and poses for the camera. The message is to showcase the final look and promote the brand's accessories.

# Ad summary This ad by Francisca features a woman modeling a gold bracelet. The ad promotes a special offer: buy one bracelet and get two more. # Brand positioning Francisca is presented as a brand that offers stylish and modern jewelry. The brand aligns with a lifestyle of elegance and sophistication, as showcased by the model's attire and the luxurious setting. The brand's positioning is both functional, offering fashionable accessories, and emotional, enhancing the wearer's confidence and style. The brand seems to ignore the trend of minimalist jewelry, instead focusing on bold, eye-catching pieces. # Product The featured product is a gold bracelet. It is a wide, solid piece designed to be worn as a statement accessory. The bracelet is shown being put on and worn by a woman who is also wearing other Francisca jewelry, such as a gold necklace. The ad highlights a special offer: when you buy one bracelet, you get two additional bracelets. This offer addresses the purchase barrier of cost by providing added value. # Visual style The ad has a polished and sophisticated aesthetic, resembling a high-end commercial. The editing style is simple with static shots. The production quality is high, with attention to detail in the styling and setting. The pacing is slow and deliberate, allowing viewers to appreciate the product and its presentation. # Hooks Text overlay: 00:00–00:03: FRANCISCA / 00:00–00:03: COMPRE 1 BRACELETE & GANHE +2 Visual: 00:00–00:02: A woman with blonde hair and fair skin is shown from the chest up, wearing a black vest and pants. She is putting on a wide, gold bracelet on her left wrist. The background includes a white pillow with black stripes and a wooden chair. The camera is stationary and focuses on her hands and wrists. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the potential cost barrier of purchasing jewelry by offering additional items for the same price, making it more accessible. # Value propositions - The offer of getting two additional bracelets when buying one enhances the value by providing more for the same initial cost. # Benefits - Buy one bracelet and get two more # Features - Gold bracelet # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 00:00–00:02: A woman is shown putting on a gold bracelet. This action highlights the product and its ease of wear. - 00:02–00:08 00:02–00:08: The woman models the bracelet as part of her outfit. This showcases the bracelet's style and how it can be incorporated into a fashionable look.

# Ad summary This ad by Francisca promotes a sale on bracelets. When you buy one bracelet, you get two more. # Brand positioning Francisca is presented as a brand that offers stylish and elegant jewelry. The brand aligns with a sophisticated lifestyle, as showcased by the model's attire and the luxurious home setting. The brand's positioning is emotional, focusing on enhancing personal style and confidence through its accessories. # Product The featured product is a set of gold bracelets. The ad highlights a special offer: "COMPRE 1 BRACELETE & GANHE +2," meaning buy one bracelet and get two more. The bracelets are shown being worn by a model in a stylish outfit, suggesting they are designed to complement fashionable attire. The ad aims to overcome purchase barriers by offering additional bracelets with each purchase, making the deal more appealing. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. The editing is simple with static shots and smooth transitions. The production quality is high-end, supporting the tone of luxury and sophistication. The pacing is consistent with a moderate tempo, and the audio-visual sync is well-coordinated with the music. # Hooks Spoken: 00:00–00:10 [Singing in Portuguese] Text overlay: 00:00–00:10 COMPRE 1 BRACELETE & GANHE +2 Visual: 00:00–00:02 A woman with blonde hair, wearing a black polka dot top, white pants, gold earrings, and multiple gold bracelets on her left wrist, stands in a living room. She shakes her wrist to showcase the bracelets. The background includes a gray wall with decorative molding, a gold-framed painting, a white chair with a patterned pillow, and a vase of white flowers. Text overlay: "COMPRE 1 BRACELETE & GANHE +2". # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Buy one, get two free. # Benefits - Get two additional bracelets with the purchase of one. # Features - Gold bracelets # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and offer directly to the viewer. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman standing in a well-decorated living room, wearing a stylish outfit and several gold bracelets on her wrist. She is shaking her wrist to showcase the bracelets. - 00:02–00:09 00:02–00:09 The woman poses and places her hands in her pockets, showing off the bracelets and her outfit. She is wearing sunglasses and smiling. - 00:09–00:10 00:09–00:10 The woman continues to pose, highlighting the bracelets and her overall look.

# Ad summary This ad by Francisca Joias promotes a special offer: buy a solitaire ring and get a free ring guard. The ad features a woman speaking directly to the camera, explaining the offer and encouraging viewers to click below to learn more. # Brand positioning Francisca Joias is presented as a jewelry brand that offers exclusive promotions to its customers. The brand aims to create a sense of excitement and urgency around its products, positioning itself as a provider of valuable deals. The brand aligns with a lifestyle of luxury and self-reward, encouraging customers to treat themselves to high-quality jewelry. The brand ignores category norms by offering a buy-one-get-one-free promotion, creating a sense of exclusivity and value for the customer. The brand positioning is both functional (offering a free product) and emotional (creating a sense of excitement and reward). # Product The ad features two types of rings: a solitaire ring and a ring guard. The solitaire ring is a single, prominent gemstone set on a band, often associated with engagement or special occasions. The ring guard is a band designed to be worn alongside the solitaire ring, enhancing its appearance and providing additional protection. The ad highlights the USP of getting a ring guard for free when purchasing a solitaire ring. The use occasion is for anyone looking to enhance their jewelry collection or celebrate a special moment. The ad addresses the purchase barrier by offering a valuable incentive, making the purchase more appealing. # Visual style The ad has a polished UGC feel, with natural lighting and a clean background. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving the ad a professional look. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-maintained, with the visuals supporting the spoken content. # Hooks Spoken: 00:00–00:06: [Singing] Se esse vídeo chegou até você é porque você foi selecionada pra ganhar um presente exclusivo da Francisca Joias. Text overlay: 00:02–00:06: É PORQUE VOCÊ FOI SELECIONADA PRA GANHAR 1 PRESENTE / 00:05–00:06: EXCLUSIVO DA FRANCISCA JOIAS Visual: 00:00–00:01: A woman with shoulder-length dark hair, wearing a beige satin shirt and a gold necklace, looks directly at the camera and speaks. She is centered in the frame, with a blurred background of a room with a black cabinet and a window. / 00:01–00:06: The same woman continues to speak, gesturing with her hands. The background remains the same, with the black cabinet and window visible. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that customers may want to enhance their jewelry collection or celebrate a special moment, but may be hesitant due to the cost. The pain point is the perceived high cost of purchasing both a solitaire ring and a ring guard separately. # Value propositions - Exclusive gift: The ad positions the offer as an exclusive gift for selected viewers, creating a sense of value and privilege. - Two for one: By highlighting that customers get two rings for the price of one, the ad emphasizes the financial benefit of the offer. # Benefits - Get a free ring guard with the purchase of a solitaire ring - Two rings for the price of one # Features - Solitaire ring - Ring guard # Call to action Clica aqui embaixo e corre saber mais. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer or influencer sharing a special offer. # Storyline - 00:00–00:02 The ad begins with a woman speaking directly to the camera, creating a personal connection with the viewer. - 00:02–00:06 She announces that the viewer has been selected to receive an exclusive gift from Francisca Joias, creating a sense of excitement and exclusivity. - 00:06–00:12 She explains the offer: buying a solitaire ring will get you a ring guard for free, emphasizing the value of the deal. - 00:12–00:15 She reiterates that it's two rings for the price of one, reinforcing the offer's appeal. - 00:15–00:18 She urges viewers to secure their exclusive gift, creating a sense of urgency. - 00:18–00:22 The ad concludes with a call to action, encouraging viewers to click below to learn more, and then shows a close up of the rings.

# Ad summary This ad promotes a jewelry brand, highlighting a special offer where customers receive a free ring when they purchase a solitaire ring. The ad emphasizes the limited-time nature of the offer and encourages immediate action due to potential stock shortages. # Brand positioning The brand is presented as accessible and trendy, offering elegant jewelry at affordable prices. The brand aims to occupy a space in the consumer's mind as a go-to for stylish, everyday jewelry that doesn't break the bank. The brand aligns with a lifestyle that values looking polished and put-together without excessive spending. The brand ignores the norm of high prices often associated with fine jewelry, positioning itself as an accessible alternative. The brand positioning is both functional (affordable jewelry) and emotional (feeling elegant and stylish). # Product The ad features two main products: a solitaire ring and an 'aparador' ring (a ring designed to complement the solitaire). The solitaire ring is highlighted as the main purchase, priced at R$149.90. The 'aparador' ring, usually priced at R$129.90, is offered as a free gift with the purchase of the solitaire. The ad emphasizes that by adding both rings to the cart, customers only pay for the solitaire, making the 'aparador' ring entirely free. This offer addresses the purchase barrier of cost, making the jewelry more accessible and appealing to budget-conscious consumers. The ad encourages viewers to 'rescue' the offer quickly, implying limited stock and time. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the jewelry. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03: Hoje, você compra um solitário e ganha de presente um aparador. Text overlay: 00:00–00:01: HOJE VOCÊ COMPRA 1 / 00:01–00:03: SOLITÁRIO E GANHA DE PRESENTE Visual: 00:00–00:01: A close-up shot shows a hand with light pink nail polish placing a silver solitaire ring with a large clear stone on a white, textured decorative tray. Another silver ring is already on the tray. The background is blurred, showing a white vase and a wooden mannequin figure. / 00:01–00:03: The hand picks up the solitaire ring, holding it up to display the design. The background remains blurred, showing the white vase and wooden figure. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the potential frustration of missing out on a great deal due to limited stock or time. # Value propositions - Buy one, get one free: Purchase a solitaire ring and receive an 'aparador' ring for free, making the jewelry more affordable and accessible. # Benefits - Get a free 'aparador' ring when you buy a solitaire ring # Features - Solitaire ring - 'Aparador' ring # Call to action Corre e resgatar hoje mesmo # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, presenting the product and offer directly to the viewer. # Storyline - 00:00–00:01 The ad begins with a close-up of a hand placing a solitaire ring on a white decorative tray, alongside another ring. - 00:01–00:03 The speaker introduces the offer: buy a solitaire ring and get an 'aparador' ring for free. - 00:03–00:04 The speaker confirms the offer, emphasizing that the 'aparador' ring is a free gift with the purchase of the solitaire. - 00:04–00:06 The speaker states the price of the solitaire ring on the website: R$149.90. - 00:07–00:09 The speaker states the price of the 'aparador' ring: R$129.90. - 00:09–00:14 The speaker explains that when both rings are added to the cart, the customer only pays for the solitaire, receiving the 'aparador' ring for free. - 00:15–00:18 The speaker urges viewers to act quickly to secure their size, as stock may be limited. - 00:18–00:20 The speaker concludes by stating that the offer is for a limited time.

# Ad summary This ad promotes rings from Francisca Joias. The ad features a woman showing off a ring set on her finger, then transitions to her packing an order that includes a solitaire ring and a ring to wear with it. She encourages viewers to order soon because their favorite styles may sell out. # Brand positioning Francisca Joias is presented as a jewelry brand that values self-expression and empowerment through its products. The brand offers a variety of rings, including solitaire rings and complementary bands, encouraging customers to create unique combinations that reflect their personal style. The brand aligns with a lifestyle of confidence and individuality, promoting the idea that customers should feel proud of who they are. The brand's positioning is emotional, focusing on the joy and satisfaction customers experience when wearing its jewelry. # Product The ad features two main products: a solitaire ring and a complementary band. The solitaire ring is described as an "inspiração do da Francine" and is available in multiple options. The complementary band is described as an "aparador no ródio com zircônia quadrada." The rings are intended to be worn together, allowing customers to create a personalized ring set. The ad emphasizes that customers can choose their preferred solitaire ring and receive a complementary band as a gift, encouraging them to take advantage of the offer before their favorite styles sell out. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. The editing style is smooth with static shots and minimal transitions. The production quality is high-end, with clear focus and professional lighting. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with voiceover lines timed to product actions. # Hooks Spoken: E se eu te contar que agora você compra um solitário e ganha o aparador que você quiser? Text overlay: E SE EU TE CONTAR / QUE AGORA VOCÊ COMPRA UM SOLITÁRIO E GANHA O APARADOR / QUE VOCÊ QUISER Visual: 00:00–00:06: A close-up shot of a woman's hand wearing a gold solitaire ring with a large, round, clear stone and a gold complementary band with square, clear stones. The woman has light skin and long, light pink nails. The background is a blurry, light-colored surface. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that customers may be hesitant to purchase a ring set because of the cost. By offering a complementary band with the purchase of a solitaire ring, the ad addresses this concern and makes the purchase more appealing. # Value propositions - Buy a solitaire ring and get a complementary band of your choice as a gift - Choose your favorite solitaire ring and get a beautiful complementary band to create a personalized ring set # Benefits - Get a complementary band of your choice when you buy a solitaire ring - Many ring options available # Features - Solitaire ring - Complementary band - Aparador no ródio com zircônia quadrada # Call to action Então não perde tempo porque o seu favorito pode acabar mais rápido. # Social proof - "Ela comprou, ó, o solitário que é inspiração do da Francine, lindíssimo, que vocês estão amando" – Female 1 (Brand representative) # Point of view - Brand 100% – The ad is told from the brand's point of view, with the brand representative showcasing the product and promoting the offer. # Storyline - 00:00–00:06 The ad opens with a close-up shot of a woman's hand wearing a solitaire ring and a complementary band. - 00:00–00:06 The woman asks if the viewer knows that if they buy a solitaire ring, they get a complementary band of their choice. - 00:07–00:11 The scene transitions to the woman packing an order that includes a solitaire ring and a complementary band. - 00:07–00:13 She says that she wanted to show the customer's choices because they "arrasou." - 00:13–00:19 She shows the solitaire ring, calling it "lindíssimo" and saying that customers are loving it. - 00:21–00:25 She shows the complementary band, describing it as "aparador no ródio com zircônia quadrada." - 00:25–00:27 She says that the set will look beautiful. - 00:28–00:37 She encourages viewers to take advantage of the offer, saying that they have many ring options available and that they can choose their solitaire ring and get a complementary band as a gift. - 00:37–00:40 She urges viewers to order soon because their favorite styles may sell out.

# Ad summary This ad showcases a set of rings, including a solitaire ring and an eternity band. The ad promotes a special offer where customers receive a free eternity band with the purchase of a solitaire ring. The video features close-up shots of the rings, highlighting their design and sparkle. # Brand positioning This brand is presented as offering elegant and eye-catching jewelry, specifically rings. The brand aims to occupy a space in the consumer's mind as a provider of sophisticated and visually appealing accessories. The brand aligns with a lifestyle that values elegance and special offers, as highlighted by the 'buy one get one' promotion. The brand positioning is functional, focusing on the aesthetic appeal and the value proposition of the offer. # Product The featured product is a set of rings, including a solitaire ring and an eternity band. The solitaire ring features a large, round-cut stone set on a delicate band. The eternity band is adorned with smaller, rectangular-cut stones set closely together around the entire band. The ad highlights a special offer: 'COMPRE 1 ANEL SOLITÁRIO ganhe 1 anel aparador,' which translates to 'Buy 1 Solitaire Ring, get 1 Eternity Band free.' This offer addresses the purchase barrier by providing additional value, making the purchase more appealing. The rings are showcased on a hand with manicured nails, suggesting they are intended for individuals who appreciate fine details and elegant accessories. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the jewelry in a clear and appealing manner. The editing style consists of static shots with smooth transitions. The production quality is high-end, with attention to detail in lighting and focus. The pacing is consistent, with static shots that allow the viewer to appreciate the jewelry. The cuts are timed to the music beats, creating a synchronized audio-visual experience. # Hooks Text overlay: COMPRE 1 ANEL SOLITÁRIO / ganhe 1 anel aparador Visual: 00:00–00:02: A close-up shot shows a hand with light skin holding two silver rings. The ring on top is a solitaire ring with a large, round-cut stone. The ring below is an eternity band with rectangular-cut stones. The background is a soft, textured beige surface. The hand has long, light pink nails. The camera is stationary, focusing on the rings. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the potential hesitation to purchase a ring by offering a second ring for free, increasing the perceived value and making the purchase more appealing. # Value propositions - Buy one, get one free: Purchase a solitaire ring and receive an eternity band at no additional cost. # Benefits - Receive a free eternity band with the purchase of a solitaire ring # Features - Solitaire ring with a large, round-cut stone - Eternity band with rectangular-cut stones # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of showcasing the product on a customer's hand. # Storyline - 00:00–00:02 The video begins with a close-up shot of a hand holding two rings: a solitaire ring and an eternity band. - 00:02–00:05 The rings are then shown on the hand, worn together on the ring finger. - 00:05–00:07 The hand is displayed with the rings on the ring finger. - 00:07–00:10 The hand is shown with the rings on the ring finger. - 00:10–00:13 The hand is shown with the rings on the ring finger. - 00:13–00:15 The hand is shown with the rings on the ring finger. - 00:15–00:19 The hand is shown with the rings on the ring finger.

# Ad summary This ad promotes a jewelry brand, highlighting a solitaire ring and offering a free ring enhancer with purchase. The ad features an influencer showcasing the ring and mentioning that it is popular among celebrities and influencers. # Brand positioning The brand is presented as trendy and popular, particularly among influencers and celebrities. It positions itself as a provider of fashionable jewelry, specifically solitaire rings with large stones. The brand emphasizes the ring's popularity and limited availability, creating a sense of urgency. The brand aligns with a lifestyle of luxury and trendsetting, appealing to consumers who want to emulate the style of influencers and celebrities. The brand positioning is emotional, focusing on the desire to be fashionable and admired. # Product The featured product is a solitaire ring with a large, clear stone. The ring is described as the "most hyped" item and is available in limited quantities. The ad mentions that when you buy the solitaire ring, you get a ring enhancer for free. The ring is shown being worn by various influencers and celebrities, highlighting its popularity and desirability. The ad addresses the purchase barrier of limited availability by emphasizing that the ring sells out quickly, encouraging viewers to act fast. # Visual style The ad has a UGC feel with a polished commercial look. It uses quick cuts to showcase different influencers and celebrities wearing the ring. The editing style is fast-paced, with cuts timed to the music and voiceover. The production quality is high-end, with clear visuals and professional lighting. The pacing is consistent throughout the ad, creating a sense of urgency and excitement. # Hooks Spoken: 00:00–00:08 O solitário mais hypado do momento está de volta nos nossos estoques e você não pode deixar de garantir o seu, afinal eles esgotam super rápido. Text overlay: 00:00–00:08 COMPRE UM SOLITÁRIO e ganhe um aparador Visual: 00:00–00:08 Close-up shot of a woman's hand wearing a gold ring with a large clear stone and a gold ring enhancer. The background is blurred greenery. The woman has tan skin, manicured nails, and is wearing gold jewelry. In the lower right corner, there is a smaller video of an influencer with dark hair and makeup, wearing a black top and gold jewelry. The camera is stationary, focusing on the ring and the influencer's face. The lighting is natural and bright. # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point is the fear of missing out (FOMO) on a popular and trendy item. The ad emphasizes that the ring sells out quickly, creating a sense of urgency and encouraging viewers to act fast. "Afinal eles esgotam super rápido." # Value propositions - Buy a solitaire ring and get a ring enhancer for free - Limited availability creates a sense of urgency and exclusivity # Benefits - Fashionable and trendy jewelry - Opportunity to emulate the style of influencers and celebrities - Free ring enhancer with purchase # Features - Solitaire ring with a large, clear stone - Ring enhancer # Call to action Pra receber o link, então corre # Social proof - The ad features influencers and celebrities wearing the ring, including Virginia, Francine Euke, Mari Menezes, Hailey Bieber, and Georgina. # Point of view - Customer 0% – Not present in the ad. - Brand 50% – The brand's official voice is used to promote the product and highlight its features. - Expert 0% – Not present in the ad. - External source 50% – The ad features influencers and celebrities wearing the ring, providing social proof. # Storyline - 00:00–00:08 00:00–00:08 The influencer introduces the solitaire ring, stating that it's back in stock and highly sought after. The message conveys excitement and urgency, encouraging viewers to purchase the ring quickly due to its popularity and limited availability. The perspective is from the influencer, who is promoting the product. The tone is enthusiastic and persuasive. - 00:08–00:23 00:08–00:23 The influencer shows examples of influencers and celebrities wearing the ring, including Virginia, Francine Euke, Mari Menezes, Hailey Bieber, and Georgina. The message is to show social proof and highlight the ring's popularity among influential figures. The perspective is from the brand, showcasing the ring's appeal to a wide audience. The tone is aspirational and trendy. - 00:23–00:29 00:23–00:29 The influencer highlights the combination of the solitaire ring with a ring enhancer. The message is to showcase the ring's versatility and style when paired with other accessories. The perspective is from the influencer, demonstrating how to style the ring. The tone is fashionable and informative. - 00:29–00:38 00:29–00:38 The influencer mentions the promotion of buying a solitaire ring and getting a ring enhancer for free, urging viewers to get the link and act fast. The message is to create a sense of urgency and encourage immediate action. The perspective is from the influencer, promoting the offer. The tone is urgent and persuasive.

# Ad summary This ad showcases a jewelry set that includes a necklace and earrings. The ad promotes a limited-time offer where customers can get a second set for free when they purchase one. The ad features a person holding two jewelry sets in pink boxes, highlighting the offer and the product's aesthetic appeal. # Brand positioning The brand is presented as offering elegant and eye-catching jewelry sets, with a focus on aesthetic appeal and value. The brand aligns with a lifestyle that appreciates beauty and luxury, offering a 'buy one get one' promotion to enhance the perceived value. The brand positioning is both functional, providing jewelry, and emotional, appealing to customers who desire stylish accessories. The brand seems to ignore category norms by offering a BOGO deal, making luxury more accessible. # Product The featured product is a jewelry set that includes a necklace and a pair of earrings. The set is available in two color variations: one with a gold chain and emerald-colored stones, and another with a silver chain and emerald-colored stones surrounded by smaller clear stones. The jewelry is designed to be eye-catching and elegant, suitable for individuals who appreciate stylish accessories. The unique selling proposition (USP) is the 'buy one get one' offer, making it an attractive deal for customers. The ad does not explicitly mention use occasions, but the jewelry's design suggests it can be worn for special events or to elevate everyday outfits. The ad addresses the purchase barrier of cost by offering a second set for free, making the product more accessible. # Visual style The ad has a polished and clean aesthetic, with bright lighting and clear shots of the product. The editing style is simple, with static shots that focus on the jewelry sets. The production quality is high, giving the ad a commercial feel. The pacing is slow and steady, allowing viewers to appreciate the product's details. # Hooks Spoken: 00:02–00:09: [Singing] You ain't nothing but a player getting valet running out. You ain't nothing but a player getting valet running out. Text overlay: 00:00–00:09 COMPRE 1 CONJUNTO E GANHE OUTRO Visual: 00:00–00:09: The shot features two pink boxes, each containing a jewelry set. One set has a gold chain with emerald-colored stones, while the other has a silver chain with emerald-colored stones surrounded by smaller clear stones. A hand with gray nail polish holds the boxes, presenting them to the viewer. The background is a white surface with sunlight creating shadows, enhancing the product's visual appeal. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the purchase barrier of cost by offering a second set for free, making the product more accessible. # Value propositions - Get two jewelry sets for the price of one - Elevate your style with eye-catching accessories # Benefits - Stylish and elegant design - Enhanced value with 'buy one get one' offer # Features - Jewelry set includes a necklace and earrings - Available in two color variations: gold chain with emerald-colored stones and silver chain with emerald-colored stones surrounded by smaller clear stones # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and promoting the offer. # Storyline - 00:00–00:09 The ad opens with a close-up shot of two jewelry sets in pink boxes, showcasing the product and the 'buy one get one' offer.

# Ad summary This ad showcases jewelry sets in pink boxes. The ad promotes a buy-one-get-one-free offer. # Brand positioning The brand is presented as offering elegant and stylish jewelry sets. The brand seems to focus on providing value to customers through promotions like 'buy one get one free,' suggesting a desire to make fashion accessible. The brand's aesthetic, with its pink packaging and delicate jewelry designs, aligns with a feminine and trendy lifestyle. The brand seems to ignore the norm of high pricing in the jewelry category by offering promotions. # Product The ad features jewelry sets, each consisting of a necklace and a pair of earrings. One set features green stones surrounded by smaller clear stones, set in a gold-tone metal. The other set features a delicate gold chain with small, black heart-shaped pendants. The jewelry is presented in pink boxes, which adds to the aesthetic appeal. The ad highlights the 'buy one get one' offer, making the jewelry sets more attractive to potential buyers. # Visual style The ad has a clean and polished aesthetic, with bright lighting and a focus on product details. The editing is simple, with static shots that allow the viewer to fully appreciate the jewelry sets. The production quality is high, giving the ad a professional feel. The pacing is slow and steady, allowing viewers to take in the details of the jewelry. # Hooks Text overlay: 00:00–00:08: COMPRE 1 CONJUNTO / 00:00–00:08: E GANHE OUTRO Visual: 00:00–00:08: Two open pink boxes are displayed on a white surface. The box on the left contains a gold necklace and matching earrings with green stones surrounded by clear stones. The box on the right contains a gold necklace and matching earrings with black heart pendants. A hand with gray nail polish opens and adjusts the boxes. The camera is stationary and focuses on the jewelry sets. The lighting is bright, highlighting the jewelry's details. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Buy one set and get another # Benefits - Stylish accessories - Elegant design - Great value # Features - Jewelry sets - Necklace and earrings - Gold-tone metal - Green stones - Clear stones - Black heart pendants # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its offer. # Storyline - 00:00–00:08 00:00–00:08: The video opens with two pink boxes containing jewelry sets. The text overlay states, 'COMPRE 1 CONJUNTO E GANHE OUTRO,' which translates to 'Buy 1 set and get another.' This sets the stage for the ad's main offer and immediately grabs the viewer's attention with a value proposition. The perspective is from a brand point of view, showcasing the product and its offer.