How FIGS Advertises on Meta

# Ad summary This ad for OFIGS features two smiling medical professionals wearing the brand's scrubs. The ad emphasizes the comfort and ease of ordering OFIGS scrubs for medical teams. # Brand positioning OFIGS is presented as a brand that caters to medical professionals, specifically teams, by providing comfortable and high-quality OP-Kleidung (surgical clothing/scrubs). The brand positions itself as a provider of scrubs that are not only well-deserved by hardworking medical teams but also easy to order, emphasizing convenience and quality. The brand aims to occupy a space in the consumer's mind as a reliable and thoughtful choice for medical apparel, aligning with values of comfort, practicality, and team appreciation. OFIGS seems to push against the norm of uncomfortable or difficult-to-obtain medical wear, focusing on a positive and straightforward experience. # Product The featured product is OP-Kleidung (surgical clothing/scrubs) designed for medical teams. The scrubs appear to be made from a comfortable, modern material and are shown being worn by two medical professionals. The scrubs are available in at least two colors: dark gray and maroon. The scrubs feature a functional design, including pockets and what appears to be a badge or ID holder. The ad highlights the ease of ordering these scrubs, suggesting a hassle-free experience. The scrubs are presented as a reward or well-deserved item for hardworking medical teams, emphasizing their value and quality. # Visual style The ad has a highly polished, studio-shot production quality with a focus on natural lighting and authentic representation. The visual motif is clean and modern, with a blurred background to keep the focus on the subjects. The image treatment includes subtle color grading to enhance the vibrancy of the colors. The typography is large and bold, making it easily scannable. The style contrasts with typical lo-fi social media content, aiming for a high-design feel that captures attention in the feed. # Hooks Headline: HOL SIE DIR FÜR DEIN TEAM OFIGS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential frustration of medical teams not having comfortable or high-quality surgical clothing, as implied by the statement "Weil dein Team unglaubliche OP-Kleidung verdient hat (Because your team deserves incredible surgical clothing)." This suggests that the current options may be lacking in comfort or quality. # Value propositions - Comfortable and high-quality scrubs for medical teams - Easy ordering process # Benefits - Team deserves it - Bestellen ist ein Kinderspiel (ordering is child's play/easy) # Features - OP-Kleidung (surgical clothing/scrubs) # Call to action None used. # Social proof - LYDIE K., MD | FIMI A., MD # Point of view - Brand: The brand's POV is present in the main text overlay, promoting the scrubs and highlighting their benefits for medical teams. - Customer: The customer's POV is represented by the two medical professionals who are smiling and appear happy while wearing the scrubs, suggesting satisfaction and comfort. - External source: The names and credentials of the medical professionals at the bottom of the image provide an external source of credibility and endorsement. # Storyline - The ad opens with a shot of two smiling medical professionals in scrubs, creating a positive and approachable image. This is intended to capture the viewer's attention and establish a friendly tone from the brand's perspective. - The text overlay emphasizes that the scrubs are for the viewer's team, suggesting a collective benefit and appealing to team leaders or managers. This message is from the brand, encouraging viewers to consider their entire team's needs. - The ad copy highlights that the team deserves the comfortable surgical clothing and that ordering is easy, addressing potential purchase barriers and reinforcing the value proposition. This is the brand speaking directly to the viewer, reassuring them of the product's quality and the simplicity of the ordering process. - The ad concludes with the names and credentials of two medical professionals, adding credibility and a personal touch. This is from the perspective of the medical professionals, lending their authority to the brand.

# Ad summary This ad showcases FIGS brand scrubs and other apparel for medical professionals. The ad features a diverse cast of healthcare workers in various settings, highlighting the style, comfort, and functionality of the clothing. The ad emphasizes the brand's commitment to providing high-quality, fashionable workwear for teams in the healthcare industry. # Brand positioning FIGS is presented as a premium brand for medical apparel, positioning itself as a provider of stylish, comfortable, and functional workwear for healthcare professionals. The brand emphasizes quality and fashion, aiming to elevate the everyday work experience for medical teams. FIGS aligns with a modern, professional lifestyle, pushing against the traditional, often unflattering norms of standard scrubs. The brand positioning is both functional, offering performance and comfort, and emotional, promoting a sense of confidence and style in the workplace. The brand aims to occupy the space of providing high-quality, fashionable workwear that makes healthcare professionals feel good about what they wear. # Product The featured product is FIGS brand scrubs and apparel designed for medical professionals. The scrubs are presented as stylish, comfortable, and functional workwear. The ad showcases various colors and styles of scrubs, including tops, pants, and vests. The scrubs are shown being worn in different healthcare settings, highlighting their versatility and suitability for various medical environments. The ad emphasizes the quality and design of the apparel, suggesting that FIGS scrubs are a worthwhile investment for healthcare professionals who want to look and feel their best at work. The ad also highlights the brand's commitment to providing fashionable and functional workwear for teams in the healthcare industry. # Visual style The ad has a polished and professional aesthetic, with clean lines and modern design elements. The editing style is smooth, with seamless transitions between shots. The production quality is high-end, giving the ad a sophisticated and stylish feel. The pacing is consistent, maintaining a steady rhythm throughout the video. # Hooks Text overlay: FANTASTISCHE / TEAMS HABEN FANTASTISCHE / OP-KLEIDUNG VERDIENT Visual: 00:00–00:04: A man and woman stand on a balcony. The man is wearing a gray FIGS scrub top with a stethoscope around his neck. The woman is wearing a gray FIGS vest and scrub top with a stethoscope around her neck. They are both leaning against a glass railing. The background includes greenery and a modern building design. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of healthcare professionals having to wear uncomfortable and unflattering scrubs. The ad aims to provide a solution by offering stylish and comfortable scrubs that make healthcare professionals feel good about what they wear. # Value propositions - High-quality, fashionable workwear for healthcare professionals - Scrubs that are a worthwhile investment for healthcare professionals who want to look and feel their best at work # Benefits - Elevated work experience - Confidence and style in the workplace - Versatility and suitability for various medical environments # Features - Stylish designs - Comfortable fabrics - Functional features - Various colors and styles # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the FIGS brand, showcasing its products and values. # Storyline - 00:00–00:04 The ad opens with a stylish shot of two medical professionals in FIGS apparel, setting a tone of modern professionalism. - 00:04–00:08 The scene transitions to a hospital setting, where a team of medical professionals is shown working together, highlighting the collaborative aspect of healthcare. - 00:08–00:12 The ad showcases individual medical professionals in various roles, emphasizing the diversity and inclusivity of the healthcare industry. - 00:12–00:16 The scene shifts to a more relaxed setting, where medical professionals are shown interacting casually, highlighting the comfort and style of FIGS apparel. - 00:16–00:20 The ad returns to the hospital setting, where medical professionals are shown working diligently, reinforcing the functionality and practicality of FIGS scrubs. - 00:20–00:24 The ad concludes with a final shot of medical professionals in FIGS apparel, leaving the audience with a lasting impression of the brand's style and quality.

# Ad summary This ad showcases FIGS medical apparel, specifically a matching top and jogger set. It features a model wearing the set and highlights a 20% discount on the first set purchase. # Brand positioning FIGS is presented as a modern and stylish brand for medical professionals. The brand aims to occupy the space of providing functional yet fashionable workwear, specifically scrubs, that defy the traditional, often unflattering, norms of the medical apparel category. FIGS aligns with a lifestyle that values both performance and aesthetics, offering a range of colors and designs that allow healthcare workers to express their personal style while maintaining a professional appearance. The brand positions itself as a provider of high-quality, comfortable, and stylish scrubs, differentiating itself from competitors by focusing on design and fit. # Product The featured product is a matching set of medical apparel consisting of a top and jogger pants, both in a dark gray color. The top is identified as the Catarina One-Pocket Scrub Top, while the pants are the Zamora Medical Jogger Pants. The top features a v-neck and a single chest pocket. The pants are a modern jogger style with a tapered leg and cuffed ankles. The ad highlights the availability of the set and promotes a 20% discount on the first set purchase. The products are designed for medical professionals who require functional and comfortable workwear. # Visual style The ad has a clean and modern aesthetic with a focus on the product. The production quality is high, with professional lighting and a neutral background. The image treatment includes color grading to create a cohesive look. The typography is large and bold, making it easily scannable. The overall style is platform-native, fitting well within a social media feed. # Hooks Headline: L'ENSEMBLE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Get 20% off your first matching set of FIGS medical apparel. # Benefits - 20% de reduction sur votre premier ensemble # Features - Medical uniform top - Catarina one-pocket - Medical jogger uniform pants - Zamora # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and promoting a discount. # Storyline - The ad opens with a full shot of a model wearing a matching FIGS scrub set. This is intended to showcase the overall look and fit of the apparel from the brand's perspective. - The text "L'ENSEMBLE" is displayed prominently, emphasizing the availability of the matching set. This is from the brand's perspective, highlighting the product offering. - Additional text specifies the names of the top and bottom pieces, along with an offer of 20% off the first set. This is from the brand's perspective, providing product details and an incentive to purchase.

# Ad summary This image ad for OFIGS features two medical professionals wearing the brand's scrubs. The ad emphasizes the comfort and ease of ordering OFIGS scrubs for entire medical teams. # Brand positioning OFIGS is presented as a provider of high-quality, comfortable, and stylish scrubs for medical professionals. The brand positions itself as a provider of scrubs that are not only functional but also make the wearer feel good and look professional. The ad highlights the ease of ordering for entire teams, suggesting a focus on group or institutional sales. OFIGS aims to occupy a space in the consumer's mind as a brand that values both comfort and style in the medical apparel category, pushing against the norm of purely functional and often unflattering traditional scrubs. # Product The featured product is OFIGS scrubs, designed for medical professionals. The scrubs are presented as comfortable and stylish, available in various colors, as seen with one person wearing a dark gray set and the other in a maroon set. The scrubs appear to be made from a soft, flexible material, designed for all-day wear. The ad emphasizes the ease of ordering these scrubs, particularly for entire teams, suggesting a streamlined process for group purchases. The scrubs are shown being worn in a real-world setting, implying they are suitable for everyday use in a medical environment. The ad addresses the potential purchase barrier of complicated team ordering by highlighting how easy it is to get OFIGS scrubs for everyone. # Visual style The ad has a bright and cheerful visual style, with natural lighting and a focus on the subjects' positive expressions. The production quality appears to be high, with a clean and professional look. The image treatment includes a slight blurring of the background to keep the focus on the two women. The overall style is designed to be appealing and relatable, conveying a sense of authenticity and positivity. # Hooks Headline: PUT YOUR TEAM IN OFIGS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of medical teams needing comfortable and high-quality scrubs, but facing difficulties in ordering for the entire team. The phrase "ordering couldn't be easier" directly counters this potential frustration. # Value propositions - Providing comfortable and stylish scrubs for the entire team - Streamlining the ordering process for group purchases # Benefits - Team deserves awesome scrubs - Ordering couldn't be easier # Features - Awesome scrubs - Easy ordering # Call to action None used. # Social proof - LYDIE K., MD | FIMI A., MD # Point of view - Brand: The text overlay "PUT YOUR TEAM IN OFIGS Because they deserve Awesome scrubs—and ordering couldn't be easier" is the brand speaking directly to the viewer, promoting their product and its benefits. - Customer: The names "LYDIE K., MD | FIMI A., MD" at the bottom of the image represent the perspective of medical professionals who use and endorse the product, adding credibility. - Customer: The two medical professionals smiling and holding coffee cups are visually representing the customer's perspective, showing the scrubs being worn in a real-world setting. # Storyline - The ad opens with a shot of two medical professionals walking outside, smiling and holding coffee cups. This is intended to convey a sense of happiness and camaraderie, suggesting that OFIGS scrubs contribute to a positive work environment. The audience experiences this from the perspective of an observer, seeing the professionals in their daily lives. - The text overlay states, "PUT YOUR TEAM IN OFIGS Because they deserve Awesome scrubs—and ordering couldn't be easier." This message is from the brand, directly addressing potential customers and highlighting the value proposition of providing comfortable scrubs for their team while simplifying the ordering process. This progresses the narrative by explicitly stating the product's benefit and ease of acquisition. - The ad concludes with the names "LYDIE K., MD | FIMI A., MD" displayed at the bottom. This is from the perspective of the medical professionals, lending credibility and a personal touch to the ad. This reinforces the message that OFIGS scrubs are trusted and worn by real medical professionals.

# Ad summary This ad features a woman walking and wearing a FIGS set. The ad promotes a 20% discount on the first set. # Brand positioning FIGS is presented as a modern and stylish brand for healthcare professionals. The brand is positioned as offering fashionable and functional apparel and accessories that cater to the needs of medical workers. The ad highlights the brand's focus on providing comfortable and practical clothing, while also emphasizing style and design. FIGS aims to occupy a space in the consumer's mind as a brand that understands and meets the demands of healthcare professionals, offering them a way to express their personal style while maintaining a professional appearance. # Product The featured product is a matching set of FIGS scrubs in a dark purple color. The set includes a zip-up jacket and pants. The model is also carrying a FIGS tote bag in the same color, which features the text "A STETHOSCOPE, COFFEE, BG-GOKS, ALL NIGHTERS, A VERY LARGE NEEDLE". The ad promotes the entire set as a cohesive and stylish outfit for healthcare professionals. The USPs are the matching color and the tote bag with relatable text for medical workers. The ad addresses the need for comfortable and functional workwear while also offering a fashionable and put-together look. # Visual style The ad has a clean and modern visual style. The lighting is soft and diffused, creating a professional and polished look. The color palette is limited to dark green and purple, which creates a cohesive and visually appealing aesthetic. The overall style is designed to be eye-catching and engaging, while also conveying a sense of professionalism and sophistication. # Hooks Headline: L'ENSEMBLE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for healthcare professionals to have comfortable and functional workwear that also allows them to express their personal style. # Value propositions - 20% off your first set - Matching set for a stylish and put-together look # Benefits - Stylish and cohesive outfit - Comfortable and functional workwear - Fashionable and put-together look # Features - Matching set of FIGS scrubs - Zip-up jacket and pants - FIGS tote bag - Dark purple color # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and highlighting the offer. # Storyline - The ad opens with a woman walking towards the camera, showcasing the FIGS set. This is intended to immediately capture the viewer's attention and highlight the product's visual appeal from the brand's perspective. - The ad then presents the offer of "20% DE REDUCTION" on "L'ENSEMBLE SUR VOTRE PREMIER ENSEMBLE", which translates to "20% OFF" on "THE SET ON YOUR FIRST SET". This is intended to incentivize the viewer to make a purchase by highlighting the value proposition from the brand's perspective.

# Ad summary This ad showcases Figs scrubs in a new color called Rouge Coquelicot. The ad shows a healthcare professional wearing the new scrubs while smiling at the camera. # Brand positioning FIGS positions itself as a modern, stylish, and comfortable brand of medical apparel for healthcare professionals. The brand prioritizes both functionality and fashion, offering scrubs and other medical garments in a variety of contemporary colors and designs. The brand differentiates itself through high-quality materials, innovative features, and a focus on the needs and preferences of healthcare workers who want to look and feel their best while on the job. # Product The featured product is FIGS brand scrubs in the color Rouge Coquelicot, a shade of red. The scrubs are designed for healthcare professionals, offering a blend of style, comfort, and functionality. The ad showcases a set with a scrub top, pants, vest and undershirt. The scrubs appear to be made from a high-quality, wrinkle-resistant fabric. They are presented as fashionable and modern, suitable for healthcare workers who want to look and feel their best. # Visual style The ad has a polished and clean aesthetic. The shots are static and well-lit. The production quality is high, creating a professional commercial feel. The pacing is slow, with long, static shots that allow the viewer to take in the product. The cuts and music are not synced. # Hooks Text overlay: 00:00–00:05 IL EST DE RETOUR ROUGE COQUELICOT Visual: 00:00–00:05: The background is a cream color. In the foreground, a man with short black hair smiles at the camera. He is wearing a red Figs scrub set with a red vest. A red stethoscope hangs around his neck. To the left of the man, there are three still images of the same man in different outfits of the same color scrubs. The Figs logo is in the upper right. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - FIGS scrubs in Rouge Coquelicot: A fashionable and functional choice for healthcare professionals. - Stylish and comfortable scrubs made from high-quality, wrinkle-resistant fabric. # Benefits - Fashionable - Modern - High-quality - Wrinkle-resistant fabric - Comfort - Functionality # Features - FIGS brand - Scrubs - Color Rouge Coquelicot - Scrub top - Pants - Vest - Undershirt # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features in a positive light. # Storyline - 00:00–00:05 The healthcare professional smiles into the camera as the ad begins.

# Ad summary This ad for FIGS features a medical professional wearing a full set of FIGS scrubs and holding a red FIGS tote bag. The ad promotes a 20% discount on the entire set for first-time customers. # Brand positioning FIGS is presented as a modern, stylish brand for medical professionals. The brand is positioned as offering high-quality, comfortable, and fashionable scrubs that cater to the needs and preferences of healthcare workers. The brand aims to occupy a space in the consumer's mind as a provider of premium, well-designed medical apparel that enhances the professional image and comfort of healthcare professionals. FIGS aligns with values of functionality, style, and community, promoting a lifestyle of confidence and competence in the workplace. The brand pushes against the norms of traditional, ill-fitting, and uninspired medical uniforms by offering a range of contemporary designs and colors. # Product The featured product is a set of FIGS scrubs, including a top and pants, designed for medical professionals. The scrubs are shown in white and appear to be made from a comfortable, high-quality fabric. The top is a classic V-neck style, while the pants feature a drawstring waist and multiple pockets. The model is also carrying a red FIGS tote bag. The scrubs are presented as a stylish and functional option for healthcare workers, offering a modern alternative to traditional medical uniforms. The ad addresses the purchase barrier of cost by offering a 20% discount on the entire set for first-time customers. # Visual style The ad has a clean and modern visual style. The production quality is high, with professional lighting and a focus on showcasing the product in a flattering way. The image treatment includes background removal and color grading to create a bright and airy feel. The typography is large and bold, making it easy to read and scannable in-feed. # Hooks Headline: L'ENSEMBLE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 20% off your first order of the entire set # Benefits - 20% DE RÉDUCTION SUR VOTRE PREMIÈRE COMMANDE # Features - Scrubs - Tote bag # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the FIGS brand and its products, highlighting the quality, style, and value proposition of the scrubs. # Storyline - The ad opens with a full shot of a smiling medical professional wearing FIGS scrubs and carrying a red FIGS tote bag. This is intended to showcase the stylish and modern design of the scrubs from the brand's perspective. - The ad highlights a 20% discount on the entire set for first-time customers. This is intended to incentivize viewers to make a purchase by addressing the cost barrier from the brand's perspective.

# Ad summary This ad promotes FIGS brand scrubs, highlighting a 20% off discount on 'The Set' in burgundy. A model is shown wearing the set against a neutral background. # Brand positioning FIGS is presented as a modern and stylish brand for healthcare professionals. The brand emphasizes both functionality and fashion, offering scrubs that are not only practical for the workplace but also aesthetically pleasing. FIGS aims to occupy a space in the consumer's mind as a provider of high-quality, comfortable, and stylish workwear that allows healthcare professionals to feel confident and professional. The brand aligns with a lifestyle that values both performance and personal expression, pushing against the traditional norms of utilitarian and often unflattering medical apparel. FIGS positions itself as a brand that understands and caters to the needs of modern healthcare workers who want to look and feel their best while on the job. The brand positioning is both functional (comfort, quality) and emotional (confidence, style). # Product The featured product is 'The Set' of FIGS brand scrubs, specifically in the burgundy color. The set includes a V-neck scrub top and wide-leg scrub pants. The top features a classic V-neck design, short sleeves, and a chest pocket. The pants have a drawstring waistband and wide legs. The scrubs are designed for healthcare professionals, offering a comfortable and stylish alternative to traditional medical apparel. The ad highlights the availability of the set in burgundy, emphasizing the color as a key feature. The ad addresses the purchase barrier of cost by offering a 20% discount, making the set more accessible to potential buyers. The ad conveys that this product is worth trying or buying because it combines style, comfort, and functionality in a professional workwear set. # Visual style The ad has a clean and modern visual aesthetic. The production quality is high, with studio-shot lighting and a neutral background. The image treatment includes soft lighting and subtle color grading. The typography is large and bold, making it easy to read. The overall style is professional and polished, designed to appeal to a target audience of healthcare professionals. # Hooks Headline: THE SET # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 20% OFF THE SET # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, highlighting its features, and promoting a discount to drive sales. # Storyline - The ad opens by showcasing the FIGS brand logo, immediately establishing the brand identity and signaling that the ad will feature their products. This is from the brand's perspective, aiming to create instant recognition and trust with the audience. - Next, the ad highlights a 20% off discount on 'The Set', which is a key promotional message designed to capture the viewer's attention and incentivize a purchase. This is from the brand's perspective, communicating a limited-time offer to drive sales. - The ad then presents a model wearing the burgundy scrub set, providing a visual representation of the product and its fit. This is from the brand's perspective, showcasing the product's style and design to appeal to potential customers. - Finally, the ad includes a color indicator for 'Burgundy', reinforcing the specific color option available for 'The Set'. This is from the brand's perspective, providing clarity and detail about the product offering.

# Ad summary This ad promotes FIGS work clothing for teams, emphasizing the ease of ordering and the appeal of the clothing to everyone. # Brand positioning FIGS is presented as a provider of work clothing, specifically scrubs and related apparel, designed for teams. The brand positions itself as offering workwear that is universally appealing and easy to order, suggesting a focus on both style and convenience. The brand aims to occupy a space in the consumer's mind as a provider of fashionable and accessible work attire, moving away from the traditional, purely functional perception of work clothing. FIGS aligns with values of style, comfort, and ease of use, promoting a modern and streamlined approach to professional apparel. The brand pushes against the norm of basic, uninspired workwear by offering clothing that is both aesthetically pleasing and practical. # Product The ad features FIGS work clothing, including scrubs and related apparel, designed for teams. The clothing is shown in a dark gray color with red drawstring details. The product line includes scrub tops and pants, jackets, and a jumpsuit, catering to various preferences and professional needs. The clothing is presented as universally appealing and easy to order, suggesting a focus on both style and convenience. The ad emphasizes the ease of ordering, addressing a potential purchase barrier by highlighting the simplicity of the process. The products are shown being worn by a diverse group of individuals, implying that the clothing is suitable for a wide range of people. # Visual style The ad has a clean and professional visual style, with a focus on showcasing the product in a straightforward manner. The use of a solid background and simple typography contributes to a minimalist aesthetic. The image is well-lit and features a diverse group of people, conveying a sense of inclusivity and accessibility. # Hooks Headline: UNGLAUBLICHE KLEIDUNG FÜR TEAMS # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential frustration of finding work clothing that is both stylish and easy to order. "Arbeitskleidung, die allen gefallen wird - und das Bestellen ist ein Kinderspiel." (Work clothing that everyone will like - and ordering is child's play.) # Value propositions - Work clothing that everyone will like - and ordering is child's play. # Benefits - Appeals to everyone - Ordering is child's play # Features - Work clothing # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the message that their work clothing is incredible, universally appealing, and easy to order. This is conveyed through the headline, tagline, and visual representation of the clothing being worn by a diverse group of people. # Storyline - The ad opens with a headline that states "UNGLAUBLICHE KLEIDUNG FÜR TEAMS" (Incredible Clothing for Teams), immediately capturing attention and setting the stage for the product offering. The brand is telling the audience that they offer exceptional clothing designed for teams, aiming to pique the viewer's interest and draw them in with the promise of high-quality workwear. - The ad then introduces the brand name, FIGS, reinforcing brand recognition and establishing the source of the advertised clothing. The brand is identifying itself as the provider of the incredible clothing mentioned in the headline, building brand awareness and credibility. - The ad includes a tagline that states "Arbeitskleidung, die allen gefallen wird - und das Bestellen ist ein Kinderspiel." (Work clothing that everyone will like - and ordering is child's play.), emphasizing the universal appeal of the clothing and the ease of the ordering process. The brand is assuring potential customers that their clothing is both desirable and easy to obtain, addressing potential concerns about style and convenience. - The ad showcases a diverse group of individuals wearing the FIGS work clothing, visually demonstrating the product's versatility and appeal to a wide range of people. The brand is showing the audience that their clothing is suitable for various body types and professional roles, reinforcing the message of universal appeal.

# Ad summary This ad showcases the collaboration between FIGS and New Balance, featuring the 327 model designed for medical professionals. The ad highlights the shoe's design and suitability for those in the medical field. # Brand positioning FIGS is presented as a brand that partners with established athletic brands like New Balance to create specialized footwear for medical professionals. The collaboration suggests a focus on combining style and functionality to meet the unique demands of healthcare workers. The brand aims to occupy a space where professional needs meet contemporary design, offering products that are both practical and aesthetically pleasing. This positioning pushes against the norm of purely functional workwear, instead promoting a lifestyle where professionals can express their personal style while maintaining high performance. # Product The ad features the FIGS | NEW BALANCE 327, a shoe designed for medical professionals. The shoe is black with a white New Balance logo on the side. The design includes a combination of suede and nylon materials, with a lugged outsole for traction. The shoe is shown in multiple angles, including a rear view that highlights the 'NB' logo on the heel. The ad emphasizes the collaboration between FIGS and New Balance, suggesting a blend of style and functionality tailored for the demands of medical environments. The product is presented as a stylish and practical footwear option for healthcare workers. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is high, with studio-shot images and neutral backgrounds. The image treatment includes even lighting and sharp focus to highlight the shoe's design. The layout is structured with a grid-like arrangement, showcasing the product from multiple angles. The typography is clean and legible, complementing the overall aesthetic. The style is modern and professional, aligning with the brand's image. # Hooks Headline: DESIGNED FOR MEDICAL PROFESSIONALS # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - The ad opens by introducing the collaboration between FIGS and New Balance, immediately establishing the partnership and the product's dual branding. This is told from the brand's perspective to highlight the credibility and design focus of the collaboration, setting the stage for the product reveal. - The ad then showcases the New Balance 327 shoe, providing a clear view of its design and features. This is told from the brand's perspective to emphasize the aesthetic and functional aspects of the shoe, highlighting its suitability for medical professionals. - The ad concludes by showing the shoe being worn, providing a real-world context and demonstrating its wearability. This is told from the brand's perspective to reinforce the shoe's practicality and style, encouraging viewers to envision themselves wearing the product.

# Ad summary This ad promotes the FIGS | New Balance 327 shoes, highlighting that they are back in stock and designed for medical professionals. The ad features a clean, modern aesthetic with close-up shots of the shoes and a person wearing them. # Brand positioning FIGS, in collaboration with New Balance, presents itself as a brand that designs footwear specifically for medical professionals. The brand aligns with values of functionality, comfort, and style, catering to the demanding needs of healthcare workers. By partnering with New Balance, FIGS leverages the reputation of a well-established athletic brand, positioning itself as a provider of high-quality, performance-driven footwear. The brand aims to occupy a space in the consumer's mind as a reliable and fashionable choice for those in the medical field, pushing against the norm of purely functional and less aesthetically pleasing options. # Product The featured product is the FIGS | New Balance 327 shoe, designed for medical professionals. The ad highlights that the shoe is back in stock. The shoe features a black and white color scheme with the New Balance logo prominently displayed. The design includes a combination of suede and nylon materials for comfort and durability. The shoe is presented as a stylish and functional option for healthcare workers who spend long hours on their feet. The ad addresses the need for comfortable and reliable footwear in demanding work environments. # Visual style The ad has a clean, modern aesthetic with a focus on product presentation. The editing style includes static shots and smooth transitions, creating a polished commercial feel. The production quality is high-end, with attention to detail in lighting and textures. The pacing is consistent, with slow, deliberate movements to showcase the product. The audio-visual sync is subtle, with sound effects timed to visual transitions. # Hooks Text overlay: DESIGNED FOR MEDICAL PROFESSIONALS / FIGS | NEW BALANCE 327 / BACK IN STOCK Visual: 00:00–00:07: The screen is split into three sections. The top section features a pair of black and white FIGS | New Balance 327 shoes against a light gray background. Above the shoes, the FIGS logo is displayed alongside the New Balance logo, with the text "DESIGNED FOR MEDICAL PROFESSIONALS" in between. The bottom left section shows a close-up of the back of the shoes, while the bottom right section shows a person wearing the shoes, walking on a neutral surface. The camera is stationary, providing a clear view of the product from multiple angles. The lighting is bright and even, highlighting the textures and details of the shoes. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of medical professionals needing comfortable and reliable footwear for long hours on their feet. This is signaled by the text "DESIGNED FOR MEDICAL PROFESSIONALS," implying that the shoes are specifically engineered to meet the demands of this profession. # Value propositions - Designed for medical professionals: This connects the product's design to the specific needs and demands of healthcare workers, offering a functional benefit. - Back in stock: This communicates value by addressing availability, suggesting that the product is in demand and worth purchasing. # Benefits - Designed for medical professionals - Back in stock # Features - FIGS | New Balance 327 shoes - Black and white color scheme - Designed for medical professionals # Call to action None used. # Point of view - Brand 100% – The entire video is presented from the official voice of the brand, showcasing the product and its features. # Storyline - 00:00–00:07 00:00–00:07: The ad opens with a static shot of the FIGS | New Balance 327 shoes, accompanied by text indicating they are designed for medical professionals and are back in stock. This establishes the product and its target audience, conveying a message of availability and specialized design. The perspective is from the brand, aiming to inform viewers about the product's return. The tone is straightforward and informative, setting the stage for a product-focused presentation.

# Ad summary This ad promotes FIGS' scrub recycling program, encouraging viewers to recycle their old scrubs and receive a discount on new FIGS scrubs. The ad uses a playful tone and emphasizes the environmental benefits of recycling. # Brand positioning FIGS is presented as a modern, eco-conscious brand that is revolutionizing the medical apparel industry. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, stylish, and sustainable scrubs. FIGS aligns with values of environmental responsibility and professional style, pushing against the norms of traditional, disposable medical wear. The brand positioning is both functional, offering durable and comfortable scrubs, and emotional, promoting a sense of responsibility and style. # Product The ad promotes FIGS scrubs and their recycling program. FIGS scrubs are presented as an alternative to "sucky scrubs" that should be recycled. The ad highlights the opportunity to recycle old scrubs and receive $25 off new FIGS scrubs. The scrubs are shown being worn by diverse medical professionals, implying they are for anyone in the medical field. The ad addresses the purchase barrier of what to do with old scrubs by offering a recycling solution. # Visual style The ad has a clean and modern aesthetic with a bright green background and bold white text. The editing style is fast-paced with quick cuts and simple transitions. The production quality is polished, giving it a professional commercial feel. The pacing is consistent, maintaining a high energy level throughout. Text and product actions are timed to the music beats, enhancing the rhythm and impact. # Hooks Spoken: [None used] Text overlay: DON'T / SUCK. / RECYCLE / SCRUBS / THAT / DO. Visual: 00:00–00:02: A solid bright green background fills the frame. White text appears in the center, starting with the FIGS logo and then adding the phrases "DON'T SUCK. RECYCLE SCRUBS THAT DO." The text is clean and modern, with a sans-serif font. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that old scrubs are "sucky" and undesirable, creating a pain point around what to do with them. The phrase "Recycle Your Sucky Scrubs" directly addresses this frustration. # Value propositions - Recycle old scrubs and get a discount on new FIGS scrubs - Contribute to a more sustainable planet while upgrading your work attire # Benefits - Recycle Your Sucky Scrubs - Get $25 Off Your FIGS - A Win For the Planet - A Win for You # Features - FIGS scrubs - Recycling program # Call to action None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, promoting its recycling program and products. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with the FIGS logo and the text "DON'T SUCK. RECYCLE SCRUBS THAT DO." This introduces the concept of recycling old scrubs and implies that other scrubs are inferior. The message is delivered through text overlay, establishing the brand's voice. - 00:02–00:04 00:02–00:04: A recycling symbol with a plus sign appears, reinforcing the recycling theme and suggesting a positive impact. This visual element supports the brand's eco-conscious positioning. - 00:04–00:08 00:04–00:08: The text "KISS YOUR SCRUBS GOODBYE." appears alongside scattered gray scrubs. This suggests parting ways with old, undesirable scrubs. The tone is playful and encourages viewers to discard their old scrubs. - 00:08–00:10 00:08–00:10: A green FIGS-branded dump truck appears, followed by the text "SEND THEM ON THEIR WAY." This reinforces the idea of discarding old scrubs and implies they will be recycled responsibly. The visual is bold and memorable. - 00:10–00:14 00:10–00:14: A group of diverse medical professionals wearing FIGS scrubs is shown, accompanied by the text "AND TO THE." The ad concludes with the offer: "Recycle Your Sucky Scrubs. Get $25 Off Your FIGS. A Win For the Planet. A Win for You." This summarizes the benefits of the program and provides a clear call to action. The visual of professionals in stylish scrubs reinforces the brand's image.

# Ad summary This ad features a collaboration between FIGS and New Balance, showcasing a pair of white sneakers from the Neutrals Collection. The ad emphasizes the blend of style and functionality, targeting healthcare professionals who value both comfort and fashion in their footwear. # Brand positioning FIGS is presented as a modern, stylish brand that caters to healthcare professionals. The collaboration with New Balance implies a focus on quality and performance, blending FIGS' contemporary aesthetic with New Balance's reputation for athletic footwear. The brand aims to occupy a space in the consumer's mind as a provider of fashionable yet functional apparel and footwear for those in the medical field. The 'Neutrals Collection' suggests a versatile and understated style, pushing against the typical, purely functional norms of medical attire by aligning with a lifestyle that values both professional and personal expression. # Product The ad features a pair of white sneakers, a collaboration between FIGS and New Balance, part of the 'Neutrals Collection'. The sneakers have a predominantly white color scheme with light grey accents. The design includes a mesh upper, suede overlays, and New Balance's signature 'N' logo on the side. The shoe also features the FIGS logo on the tongue and possibly other parts of the shoe. These sneakers are likely designed for healthcare professionals who need comfortable and supportive footwear for long shifts, blending athletic performance with a clean, professional aesthetic. The collaboration suggests a focus on both style and functionality, addressing the need for footwear that can perform well in a medical setting while still looking fashionable. # Visual style The ad features a clean, minimalist visual style with a focus on product presentation. The production quality is highly polished, with studio-shot lighting and a neutral color palette. The image treatment includes background removal and subtle color grading to enhance the product's appearance. The typography is clean and legible, complementing the overall aesthetic. The style is designed to be scannable and attention-grabbing in a social media feed, conveying a sense of sophistication and quality. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of healthcare professionals needing comfortable yet stylish footwear that can withstand long shifts. The collaboration between FIGS and New Balance signals a solution to this problem by offering a product that combines both functionality and fashion. # Value propositions - Stylish and functional footwear for healthcare professionals - Collaboration between FIGS and New Balance ensures quality and style - Neutrals Collection offers versatile and understated style # Benefits - Stylish design - Comfortable fit - Versatile style # Features - Mesh upper - Suede overlays - Thick midsole - FIGS and New Balance collaboration - Neutrals Collection # Call to action None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the collaboration and product details in a visually appealing manner. # Storyline - The ad opens with a clean, minimalist shot of the collaborative sneakers, immediately signaling the partnership between FIGS and New Balance. This is intended to capture attention and highlight the blend of fashion and function from the brand's perspective. - The focus then shifts to showcasing the design and features of the 'Neutrals Collection' sneakers, emphasizing their aesthetic appeal and practical use. The brand is highlighting the product's versatility and style. - The ad concludes with a subtle yet clear message of quality and style, reinforcing the idea that these sneakers are a must-have for healthcare professionals. The brand is aiming to leave a lasting impression of sophistication and functionality.

# Ad summary This ad promotes FIGS scrubs by encouraging customers to recycle their old scrubs and receive $25 off a FIGS purchase. The ad features a healthcare worker and emphasizes the brand's commitment to sustainability. # Brand positioning FIGS is presented as a modern, eco-conscious brand in the healthcare apparel market. The brand positions itself as a solution to the problem of old, unwanted scrubs by offering a recycling program. This aligns with values of sustainability and community engagement, suggesting that FIGS is not just about selling scrubs but also about responsible disposal and giving back. The brand pushes against the norm of simply discarding old apparel, instead promoting a circular economy approach. The brand positioning is both functional (providing high-quality scrubs) and emotional (appealing to values of environmental responsibility and community support). # Product The ad promotes FIGS scrubs, which are presented as a superior alternative to "sucky scrubs." The scrubs are implied to be high-quality and desirable, as the ad encourages customers to recycle their old scrubs and upgrade to FIGS. The ad highlights a recycling program where customers can recycle their old scrubs and receive $25 off their FIGS purchase. The ad addresses the purchase barrier of what to do with old scrubs by offering a convenient and incentivized recycling solution. # Visual style The ad has a modern, clean visual style with a focus on bold typography and a real-life setting. The production quality appears to be studio-shot, with good lighting and a clear focus on the product and the person. The image treatment includes color grading to enhance the overall aesthetic. The typography is large and bold, designed to be easily scannable in a fast-moving feed. The style contrasts with typical healthcare advertising, which often features more sterile or clinical imagery, making it potentially disruptive and attention-grabbing. # Hooks Headline: DON'T SUCK. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of what to do with old, unwanted scrubs. The phrase "Recycle Your Sucky Scrubs" implies that the viewer is currently using scrubs that are not satisfactory and needs a better solution. # Value propositions - Recycle Your Sucky Scrubs. Get $25 OFF Your FIGS. # Benefits - Recycling old scrubs - Getting $25 off your FIGS # Features - Recycling program for old scrubs - $25 off your FIGS purchase # Call to action None used. # Point of view - Brand: The brand is communicating its message about recycling and the offer to the audience. # Storyline - The ad opens with the bold statement that FIGS "DON'T SUCK," immediately grabbing attention and setting a tone of confidence and superiority. This is the brand speaking directly to the audience, asserting its product's quality. - The ad then introduces the concept of recycling scrubs, encouraging viewers to "RECYCLE SCRUBS THAT DO." This is the brand promoting its sustainability initiative and suggesting that FIGS scrubs are worth keeping in circulation. - The ad reinforces the message by urging viewers to "Recycle Your Sucky Scrubs. Get $25 OFF Your FIGS." This is the brand offering a direct incentive to switch to FIGS, framing the recycling program as a benefit to the customer. - The ad concludes with the specific offer details: "$25 OFF FOR ONLINE RETURNS, $50 OFF FOR IRL COMMUNITY HUB RETURNS. FOR A LIMITED TIME." This is the brand providing the terms of the offer and creating a sense of urgency.

# Ad summary This image ad showcases FIGS work apparel, emphasizing its appeal to teams and the ease of ordering. # Brand positioning FIGS is presented as a provider of work apparel, specifically targeting teams. The brand positions itself as offering clothing that is universally appealing and easy to order, suggesting a focus on convenience and broad acceptance. The brand seems to be pushing against the norm of unappealing or difficult-to-order workwear, aiming to occupy a space where functionality meets aesthetic appeal and simplicity. # Product The featured product is work apparel, specifically scrubs, designed for teams. The apparel includes tops and pants, with the pants featuring a drawstring. The clothing is shown in black and appears to be made from a comfortable, flexible material. The ad emphasizes that the apparel is designed to be universally appealing and easy to order, addressing potential purchase barriers related to team coordination and individual preferences. The ad suggests that the product is worth trying or buying because it combines style, comfort, and convenience for work environments. # Visual style The ad features a clean and modern visual style with a focus on showcasing the product in a straightforward manner. The use of a solid background and simple composition helps to highlight the apparel and its wearers. The lighting is soft and even, creating a professional and polished look. # Hooks Headline: UNGLAUBLICHE KLEIDUNG FÜR TEAMS # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential frustration of finding work apparel that is both universally appealing and easy to order for teams. "Arbeitskleidung, die allen gefallen wird - und das Bestellen ist ein Kinderspiel." (Work clothing that everyone will like - and ordering is child's play.) # Value propositions - Work clothing that everyone will like - and ordering is child's play. # Benefits - die allen gefallen wird - das Bestellen ist ein Kinderspiel # Features - Arbeitskleidung # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the quality and appeal of its work apparel for teams through the headline, brand name, and descriptive text. # Storyline - The ad opens with a headline that states, "UNGLAUBLICHE KLEIDUNG FÜR TEAMS" (Incredible Clothing for Teams), immediately setting the stage and highlighting the product's appeal to groups. The brand is telling the audience that their apparel is exceptional and designed for team use. - The ad then features the brand name, FIGS, reinforcing brand recognition and associating it with the promise of incredible team apparel. The brand is reinforcing its identity as the provider of this apparel. - The ad includes a line of text that states, "Arbeitskleidung, die allen gefallen wird - und das Bestellen ist ein Kinderspiel." (Work clothing that everyone will like - and ordering is child's play.), emphasizing the universal appeal and ease of ordering. The brand is communicating that their apparel is both desirable and easy to acquire. - The ad visually presents three individuals wearing the apparel, showcasing the product in a real-world context and demonstrating its fit and style. The brand is showing the audience how the apparel looks when worn, reinforcing its aesthetic appeal.

# Ad summary This ad features three people wearing FIGS brand scrubs. The ad highlights the brand's appeal to teams and the ease of ordering. # Brand positioning FIGS is presented as a brand that provides uniforms that are universally appealing and easy to order. The brand aims to occupy a space in the consumer's mind as a provider of comfortable and stylish workwear, specifically scrubs. The brand aligns with values of quality, comfort, and ease of purchase. FIGS potentially pushes against the norm of traditional, less fashionable scrubs by offering modern designs and easy online ordering. The brand positioning is both functional (easy ordering) and emotional (appealing uniforms). # Product The featured product is FIGS brand scrubs, presented as uniforms that are universally appealing and easy to order. The scrubs are shown being worn by three individuals, implying they are for healthcare professionals or those in similar fields. The ad highlights the ease of ordering, suggesting a convenient purchase experience. The scrubs appear to be made of a comfortable, modern material, with a design that is both functional and stylish. The ad addresses the potential purchase barrier of inconvenience by emphasizing how easy it is to order the uniforms. # Visual style The ad has a clean and modern visual aesthetic. The production quality is high, with studio-shot lighting and a focus on showcasing the product in a professional manner. The visual motif is a simple, uncluttered layout with a focus on the product and clear messaging. The image treatment includes color grading to enhance the blacks and grays, creating a sleek and sophisticated look. The typography is large and bold, making it easily scannable. The overall style is designed to be visually appealing and informative, conveying a sense of quality and ease. # Hooks Headline: LOS EQUIPOS GENIALES USAN OFIGS # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that finding uniforms that are both appealing and easy to order can be a challenge. "Uniformes que a todos les encantarán, y pedirlos no podría ser más fácil" suggests that the product solves the problem of unappealing or difficult-to-obtain uniforms. # Value propositions - Universally appealing uniforms that are easy to order # Benefits - Uniformes que a todos les encantarán - pedirlos no podría ser más fácil # Features - Uniformes # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the appeal and ease of ordering FIGS uniforms. # Storyline - The ad opens by stating that "Great teams use FIGS," immediately positioning the brand as a preferred choice for professional groups. This message is intended to create a sense of belonging and trust, suggesting that FIGS is a reliable and popular option. The brand is telling this part of the story to establish credibility and appeal to team-oriented environments. - The ad continues by highlighting that the uniforms are universally appealing and easy to order. This message is intended to address potential concerns about style and convenience, making the product more attractive to a broader audience. The brand is telling this part of the story to emphasize the benefits of choosing FIGS, focusing on both aesthetic and practical advantages.

# Ad summary This ad for FIGS features two female doctors wearing FIGS scrubs and holding coffee cups. The ad copy emphasizes the comfort and ease of ordering FIGS scrubs for medical teams. # Brand positioning FIGS is presented as a brand that caters to medical professionals by providing them with comfortable and stylish medical uniforms. The brand positions itself as a provider of incredible medical uniforms that are easy to order, suggesting a focus on convenience and quality. By featuring doctors who appear happy and confident, FIGS aligns itself with a positive and professional image, aiming to occupy a space in the consumer's mind as a brand that values both functionality and style in the medical field. # Product The featured product is FIGS medical uniforms, specifically scrubs. The scrubs are shown being worn by two female doctors, implying that the product is designed for medical professionals. The ad emphasizes that the uniforms are "incredible" and easy to order, highlighting the product's quality and convenience. The scrubs appear to be made from a comfortable material, as suggested by the relaxed and happy demeanor of the doctors wearing them. The ad aims to convey that FIGS scrubs are a worthwhile purchase because they provide both comfort and style for medical professionals, while also being easy to obtain. # Visual style The ad has a bright and cheerful visual style, with a focus on showcasing the product in a real-life setting. The image is well-lit and features natural-looking skin tones. The background is blurred to keep the focus on the two doctors and their scrubs. # Hooks Headline: PONLE A TU EQUIPO OFIGS # Funnel stage Consideration # Pain points The ad implies that medical professionals may have difficulty finding comfortable and stylish uniforms that are easy to obtain. The phrase "Porque se merecen uniformes médicos increibles, y pedirlos no podria ser más fácil" suggests that the current options may be lacking in quality or convenience. # Value propositions - Provide your team with incredible medical uniforms that are easy to order. # Benefits - Incredible medical uniforms - Easy to order # Features - Medical uniforms # Call to action None used. # Social proof - LYDIE K., MD | FIMI A., MD # Point of view - Customer: The two doctors are smiling and appear happy, suggesting a positive experience with the product. - Brand: The text overlay promotes the quality and ease of ordering FIGS scrubs. - External source: The names of the doctors are listed, adding credibility to the ad. # Storyline - The ad opens with a shot of two smiling doctors wearing FIGS scrubs and holding coffee cups. This is intended to convey a sense of happiness and satisfaction associated with the brand, from the customer's perspective. - The text overlay states, "PONLE A TU EQUIPO OFIGS Porque se merecen uniformes médicos increibles, y pedirlos no podria ser más fácil." This is the brand speaking directly to potential customers, emphasizing the quality and ease of ordering FIGS scrubs. - The ad concludes with the names of the two doctors, "LYDIE K., MD | FIMI A., MD". This adds a personal touch and provides social proof, from the perspective of the brand.

# Ad summary This ad features a group of medical professionals wearing FIGS brand scrubs. The ad emphasizes the comfort and ease of ordering FIGS uniforms. # Brand positioning FIGS is presented as a provider of modern, comfortable, and easy-to-order medical uniforms. The brand aims to occupy a space in the consumer's mind as a provider of uniforms that medical professionals will love. The brand promotes a sense of style and ease, pushing against the norm of traditional, less appealing medical attire. The brand positioning is both functional, focusing on the ease of ordering, and emotional, highlighting the appeal and comfort of the uniforms. # Product The featured product is FIGS brand medical uniforms, specifically scrubs. The uniforms are shown being worn by a diverse group of medical professionals. The ad highlights that the uniforms are designed to be appealing and easy to order. The uniforms appear to be made of a comfortable, modern material and are available in a dark gray color with red drawstring. The ad addresses the potential purchase barrier of inconvenience by emphasizing the ease of ordering. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a clean, modern aesthetic with a focus on showcasing the product in a professional setting. The image treatment includes even lighting and subtle color grading to enhance the visual appeal. The typography is large and bold, making it easily scannable. The style contrasts with typical lo-fi social media content, aiming to capture attention through its high-design appearance. # Hooks Headline: LOS EQUIPOS GENIALES USAN FIGS # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that medical professionals may find it difficult to find uniforms that are both appealing and easy to order. "Uniformes que a todos les encantarán. y pedirlos no podría ser más fácil." # Value propositions - Uniforms that everyone will love, and ordering them couldn't be easier. # Benefits - Uniformes que a todos les encantarán. - y pedirlos no podría ser más fácil. # Call to action None used. # Point of view - Brand: The brand is communicating that their uniforms are used by great teams and are easy to order. - Customer: The ad is designed to appeal to medical professionals who want comfortable, stylish, and easy-to-order uniforms. # Storyline - The ad starts by declaring that "Great teams use FIGS," immediately positioning the brand as a choice for successful and cohesive medical teams. This message is delivered from the brand's perspective, aiming to establish credibility and appeal to team-oriented medical professionals. - The ad continues by stating that the uniforms are so good that "everyone will love them" and that "ordering them couldn't be easier." This part of the story is told from the brand's perspective, emphasizing the product's appeal and the convenience of purchasing, addressing potential customer concerns about satisfaction and ease of acquisition.

# Ad summary This ad for FIGS features a male medical student wearing a maroon scrub set. The ad highlights a 20% discount for students. # Brand positioning FIGS is presented as a modern, premium brand for medical apparel. The brand is positioned as providing high-quality, stylish, and functional scrubs for healthcare professionals. The clean and professional aesthetic of the ad, combined with the focus on a well-dressed medical student, suggests that FIGS aims to occupy a space in the consumer's mind as a brand that values both performance and appearance. The brand aligns with a lifestyle of competence and confidence in the medical field, pushing against the norm of traditional, ill-fitting scrubs. # Product The featured product is a maroon scrub set designed for medical professionals and students. The set includes a top and pants, both made from a high-quality, comfortable fabric. The scrub top has a v-neck and a chest pocket, while the pants appear to have a modern, tailored fit. The ad highlights a special offer for students, providing a 20% discount. The product is presented as a stylish and practical choice for those in the medical field, addressing the need for comfortable and professional attire during long hours and demanding work environments. # Visual style The ad has a clean and professional visual style. The lighting is bright and even, and the colors are muted. The overall aesthetic is modern and sophisticated. # Hooks Headline: MEILLEUR DE LA CLASSE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - LES ÉTUDIANTS PROFITENT DE 20 % DE RÉDUCTION # Benefits - MEILLEUR DE LA CLASSE # Features - 20 % DE RÉDUCTION # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the brand's product and offer, highlighting the quality and value of FIGS scrubs for medical students. # Storyline - The ad opens with a shot of a confident-looking medical student in a maroon FIGS scrub set. This is intended to immediately capture the viewer's attention and establish the product's target audience. The brand is telling the story here, showcasing the product in a real-world setting. - The ad then highlights the text "LES ÉTUDIANTS PROFITENT DE 20 % DE RÉDUCTION" and "MEILLEUR DE LA CLASSE". This is intended to communicate the value proposition of the product and the special offer for students. The brand is telling the story here, emphasizing the benefits of choosing FIGS scrubs.

# Ad summary This ad for FIGS features a medical professional wearing FIGS scrubs. The ad promotes a 20% discount for students. # Brand positioning FIGS is presented as a modern, premium brand for medical apparel. The brand is positioned as a provider of stylish and functional scrubs for healthcare professionals. The clean aesthetic and focus on fit and design suggest a brand that prioritizes both performance and appearance, setting it apart from traditional, purely functional medical wear. FIGS aims to occupy the space of a lifestyle brand within the medical community, aligning with values of professionalism, competence, and contemporary style. # Product The featured product is a set of FIGS scrubs, specifically a matching top and bottom. The scrubs are shown in black and appear to be made from a high-quality, wrinkle-resistant fabric. The top is a tailored design with a v-neck and multiple pockets, while the bottoms feature a drawstring waist and a slim, modern fit. The ad highlights the scrubs' professional appearance and implied comfort, suggesting they are suitable for long shifts and demanding work environments. The stethoscope around the model's neck is not part of the FIGS product line. # Visual style The ad has a clean, professional aesthetic with a focus on the product and the model. The lighting is soft and even, creating a flattering and approachable image. The color palette is simple, with black scrubs contrasting against the white background. The overall style is modern and minimalist, aligning with the brand's positioning as a premium provider of medical apparel. # Hooks Headline: MEILLEUR DE LA CLASSE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - LES ÉTUDIANTS PROFITENT DE 20 % DE RÉDUCTION # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand showcasing its product and communicating a promotional offer. # Storyline - The ad opens with a direct, eye-level shot of a medical professional in FIGS scrubs, immediately establishing the product's context and target audience. This is from the brand's perspective, showcasing the scrubs in a real-world setting and highlighting their professional appearance. - The text overlay announces a 20% discount for students, providing a clear incentive and targeting a specific segment of the medical community. This is from the brand's perspective, directly communicating a promotional offer to potential customers. - The phrase "MEILLEUR DE LA CLASSE" (Best in Class) reinforces the brand's positioning as a premium provider of medical apparel, suggesting that FIGS scrubs are the top choice for discerning healthcare professionals. This is from the brand's perspective, emphasizing the quality and superiority of their product.