How fentybeauty Advertises on Meta

# Ad summary A creator demos Fenty Beauty's Eaze Drop blurring skin tint. She applies the product to her face, displaying the blurred, even coverage, and encourages the viewer to purchase the product. # Brand positioning Fenty Beauty is presented as a solution for achieving a blurred, even complexion. The brand's products are suitable for users seeking a natural yet perfected look. The brand aligns with the values of accessible luxury and effortless beauty routines, pushing against the notion that flawless skin requires heavy makeup. It embraces both functional simplicity and high-performance. # Product Fenty Beauty's Eaze Drop Blurring Skin Tint is a lightweight formula that blurs imperfections for an even complexion. It provides light to medium coverage with a natural blurred finish that feels weightless on the skin. It is suitable for daily wear and helps to create a smooth, poreless-looking base without feeling heavy. The product is available in multiple shades. The creator is using shade 14. # Visual style The ad has a polished UGC feel. The video features close-up shots with minimal camera movement, creating a casual and intimate viewing experience. The editing is straightforward, with a consistent pacing that emphasizes the demo. The overall aesthetic is clean, emphasizing the user's natural beauty. The cuts are timed to the music's rhythm and the voiceover. # Hooks Spoken: Female 1: Can you believe this beautiful blurred coverage is from a skin tint? Text overlay: 00:00–00:03 Visual: 00:00–00:02: A close-up, eye-level shot of a person's face. They are holding a bottle of Fenty Beauty Eaze Drop skin tint in their left hand. They have tan skin, dark eyebrows, brown eye shadow, pink blush, and glossy lips. They are wearing a brown hijab and gold earrings. The background appears to be a blurred out walk-in closet. The camera is steady. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of uneven skin tone and visible pores. The speaker uses the phrase "pores where?" to address the frustration of having visible pores and wanting a smoother complexion. # Value propositions - Achieve a natural blurred finish with a lightweight skin tint, blurring imperfections for an even complexion that feels weightless on the skin. # Benefits - Achieves beautiful blurred coverage - Provides an even complexion - Feels weightless on the skin # Features - Blurring skin tint - Light to medium coverage - Feels lightweight on the skin # Call to action You need to run and pick up Fenty's Eaze Drop today, like right now. # Social proof - "This is one of the best skin tints out there" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the customer's perspective, who demonstrates the product and talks about its benefits as if she is sharing her personal experience. # Storyline - 00:00–00:02 The creator shows her face and asks if the viewer can believe her beautiful, blurred coverage is from a skin tint. - 00:02–00:05 She states that she doesn't believe it either before revealing it is the Fenty Beauty Eaze Drop blurring skin tint. This is framed as a response to her own disbelief in the previous moment. - 00:05–00:07 The creator applies a line of the product to her cheek, blending it in with her fingers. - 00:07–00:08 She tells the viewer this is one of the best skin tints out there. - 00:08–00:10 She explains the tint provides light to medium coverage while feeling lightweight on the skin. - 00:10–00:13 She claims that it blurs the pores and asks the viewer to just look at the difference between the two sides of her face. - 00:13–00:16 She states that one side is just even and blurred before stating, "We love her, come closer," inviting the viewer to look at the product. - 00:16–00:20 She tells the viewer to look at what they're working with, emphasizing the glow, the blur, and the coverage before stating that it's all making sense. - 00:20–00:24 She asks the viewer if they want this beautiful, natural blurred finish, and says, "of course you do". - 00:24–00:28 She urges the viewer to run and pick up Fenty's Eaze Drop today, right now, multiple times.

# Ad summary This ad features a woman applying Fenty Beauty's Eaze Drop Lightweight Blurring Skin Tint. She emphasizes the skin tint's blurring capabilities and light-to-medium coverage, making it suitable for all skin tones. She also points out the availability of 25 tone-enhancing shades. As a busy mom and working woman, she appreciates the product's light feel, especially with summer approaching. # Brand positioning Fenty Beauty aims to occupy a space of inclusivity and effortless beauty. The brand aligns with a lifestyle that values practicality, accessibility, and confidence. It caters to individuals who appreciate quality makeup that simplifies their beauty routines without compromising on effectiveness. The brand promotes a functional approach, focusing on delivering performance and ease of use, appealing to consumers who seek reliable products that integrate seamlessly into their daily lives. # Product The Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint is a lightweight skin tint offering light-to-medium coverage for all skin tones. The product blurs skin imperfections to perfection and comes in 25 tone-enhancing shades. It's designed for individuals, including busy moms and working women, who prefer a light feel and do not want heavy faces, particularly during the summer. The skin tint provides an easy, quick solution for achieving a flawless look without the heaviness of traditional foundations. # Visual style The ad features a polished UGC feel, with clean and direct shots of the creator demonstrating the product. The editing style includes quick cuts and static shots, synchronized with voiceover lines. The production quality is high-end, aiming to create a professional yet approachable tone. The aesthetic emphasizes natural light and clarity to highlight the product's effect on the skin. # Hooks Spoken: 00:00–00:04 if you're in the market for a skin tint that's actually gonna blur your skin look no further y'all know I got you Text overlay: 00:00–00:04 if you're in the market for a skin tint Visual: 00:00–00:04 The camera is close-up and selfie-style, focused on a Black woman with her hair styled with small braids and gold clips, wearing a dark plum-colored top. She is holding a Fenty Beauty product and applying it to her face. The background includes a shelf with books and beauty products. She smiles and speaks directly to the camera. # Funnel stage Consideration # Pain points The central pain point is the desire to avoid heavy foundation, especially in the summer or when short on time, as expressed by the line: "I sometimes don't have time for that heavy foundation feel." # Value propositions - Lightweight feel, ideal for summer - Quick and easy application suitable for busy individuals - Offers a blurring effect to enhance skin appearance # Benefits - Blurs skin imperfections - Suitable for all skin tones - Perfect for a quick and easy application # Features - Lightweight blurring skin tint - Light to medium coverage - 25 tone enhancing shades # Call to action None used. # Social proof - "I'm wearing shade 21 and it's perfect for my skin" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing and demonstrating the product. # Storyline - 00:00–00:04 The video opens with the creator applying a skin tint and asking if the viewer is looking for a skin tint that blurs the skin. - 00:05–00:10 The creator announces that the product is Fenty Beauty’s Eaze Drop Lightweight Blurring Skin Tint, reiterating the blurring claim. - 00:11–00:14 She states the product provides light-to-medium coverage for every skin tone. - 00:15–00:19 The creator then shares that she does not have time for heavy foundation due to her busy schedule as a mom and a working woman. - 00:19–00:22 She continues by saying that we do not want heavy faces as summer is approaching. - 00:22–00:27 The creator informs the audience of the 25 tone-enhancing shades, mentioning she wears shade 21, which is perfect for her skin.

# Ad summary This Fenty Beauty image ad features Rihanna applying the Fine Linez Lash Line-Enhancing Eyeliner. The ad promotes the eyeliner with a close-up of Rihanna's face, showcasing the product's effect on her eyes. # Brand positioning Fenty Beauty, founded by Rihanna, is presented as a brand that merges high fashion with innovative beauty solutions. The brand aims to occupy a space in the consumer's mind that values inclusivity, boldness, and trendsetting makeup styles. It promotes a lifestyle of confidence and self-expression through its products. Fenty Beauty frequently pushes against traditional beauty norms by focusing on diverse skin tones and offering products that allow for creative experimentation. The brand positioning is both functional (providing quality makeup) and emotional (empowering users to express themselves). # Product The product being advertised is the Fine Linez Lash Line-Enhancing Eyeliner by Fenty Beauty. It is designed to enhance the lash line with a fine, precise application. The product appears to be a slim, pencil-style eyeliner with a dark pigment. The ad showcases the eyeliner being applied and the resulting defined eye look. It is implicitly marketed towards individuals looking to achieve a sophisticated or edgy eye makeup style. The eyeliner's unique selling proposition (USP) appears to be its ability to create a precise and defined lash line, emphasizing a more subtle enhancement rather than dramatic thickness. The ad directly addresses the desire for perfectly lined eyes. # Visual style The ad has a highly polished, studio-shot production quality, evident in the professional lighting and makeup. The visual motif is clean and modern, focusing on the subject's face and product. The image treatment includes color grading with warm amber tones and subtle retouching. The typography is large and bold. The style contrasts with platform-native visuals, as it uses a high-design aesthetic to maximize stop power in feed. # Hooks Headline: NEW! FINE LINEZ LASH LINE-ENHANCING EYELINER # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New lash line-enhancing eyeliner for a defined look. # Benefits - lash line-enhancing # Features - FINE LINEZ LASH LINE-ENHANCING EYELINER # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its product and brand identity. Fenty Beauty is promoting and advertising its Fine Linez Lash Line-Enhancing Eyeliner to its target audience. # Storyline - The ad opens with a close-up of Rihanna's face, showcasing her makeup. This aims to capture attention immediately with a recognizable celebrity face to draw the viewer in. - Next, the ad focuses on Rihanna holding and applying the Fine Linez Lash Line-Enhancing Eyeliner. This is intended to demonstrate the product in use and highlight its application technique. - The ad concludes by featuring the Fenty Beauty brand name and the product name, solidifying brand recognition and product awareness. This provides key information about what the brand offers.

# Ad summary This ad showcases the Fenty Beauty product alongside its natural ingredients, highlighting their benefits for the skin. # Brand positioning Fenty Beauty is presented as a brand that harnesses natural ingredients to deliver high-quality beauty products. The ad emphasizes natural elements and their benefits, positioning the brand as one that values both efficacy and natural sourcing. It suggests a brand that isn't afraid to focus on the functional benefits of its ingredients, steering away from solely emotional or lifestyle-based advertising. The positioning aims to attract consumers who care about the composition of their beauty products and seek real, tangible results. # Product The featured product is a Fenty Beauty foundation, packaged in a sleek, frosted glass bottle with a white pump. The ad spotlights two key natural ingredients: paper reed extract, known for its all-day lasting hydration, and Kakadu plum extract, which is rich in antioxidants and helps brighten and even out skin tone. These ingredients are visually emphasized with actual plant parts in the ad. The ad focuses on the product's natural components and the tangible benefits they provide, such as hydration, antioxidant protection, and improved skin tone. # Visual style The ad has a clean, minimalist visual style, using a flat lay arrangement to showcase the product and its ingredients. The production quality appears to be highly polished, likely studio-shot with carefully controlled lighting. The image treatment involves subtle color grading to enhance the natural tones and a background to make the product stand out. Typography is integrated by pointing out the different ingredients, and the visual style enhances scannability in feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Paper reed extract for all-day lasting hydration - Kakadu plum extract for rich antioxidants, and brighten and even out skin tone # Benefits - all-day lasting hydration - rich in antioxidants - brighten and even out skin tone # Features - paper reed extract - Kakadu plum extract # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand's point of view is prominent, emphasizing the ingredients and their benefits to communicate the product's value. # Storyline - The ad opens by displaying the Fenty Beauty foundation alongside paper reed and Kakadu plum, immediately drawing attention to the product and its natural ingredients. This is from the brand's perspective, aiming to emphasize that the foundation includes natural ingredients. - Arrows point from the ingredient names to the corresponding natural components (paper reed and Kakadu plum), as the brand explains the specific benefits of each. This is to highlight the functional aspects of each ingredient and the value they bring to the foundation. This is also from the brand's perspective. - The ad then uses text to highlight the foundation’s benefits derived from these ingredients, which are 'all-day lasting hydration' and being 'rich in antioxidants,' as well as to 'brighten and even out skin tone.' This section clearly defines the benefits for the customer, enhancing the perceived value of the foundation. This is from the brand's perspective to emphasize the benefits of the product.

# Ad summary An ad showcasing Fenty Beauty lip gloss. # Brand positioning Fenty Beauty, as presented in the ad, is a modern and high-end beauty brand that emphasizes a bold, trendsetting aesthetic. The brand aims to occupy a space in the consumer's mind as an innovative and luxurious beauty provider, particularly appealing to those seeking trendy and high-quality lip products. Aligning with a lifestyle of confidence and self-expression, the brand pushes against the norms of traditional, subdued beauty standards by promoting a bold and fearless approach to makeup. The brand positions itself as both functional and emotional, offering high-performing products that empower users to express themselves and feel confident. # Product The featured product is Fenty Beauty lip gloss, presented in a clear, rectangular tube with a reflective lid. The lip gloss appears to have a shimmery finish and is shown in a neutral, pink-toned shade. The product is likely designed for anyone looking to add a touch of color and shine to their lips, from everyday wear to more glamorous occasions. The ad emphasizes the product's texture, implying a smooth and non-sticky application. The ad also showcases the packaging, which gives the impression of being high-quality and luxurious. The product is presented as a desirable item that enhances the wearer's overall look. # Visual style The ad features a highly polished, studio-shot aesthetic. The visual motifs include a monochromatic color scheme focusing on shades of pink, glossy textures, and clean product placement. Image treatment consists of even lighting, background removal, and color grading to enhance the pink tones. The typography is large and bold, ensuring high scannability. The ad creates a high-design look by using monochromatic colors to be visually appealing and grab attention. # Hooks Headline: FENTY BEAUTY # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Adds color and shine with neutral pink shade - Smooth, non-sticky application # Benefits - Adds color and shine to lips - Enhances overall look # Features - Shimmery gloss - Neutral pink tone # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand's point of view is prevalent as it presents the lip gloss in an appealing and high-quality manner to entice viewers. # Storyline - The story begins by showcasing the Fenty Beauty lip gloss products in their packaging. This immediately introduces the product to the viewer, providing a clear visual of what is being advertised. The brand tells this part of the story to draw the viewers' attention to the product itself. - Next, the ad shows the texture and consistency of the lip gloss through the glossy smears in the background. This emphasizes the quality of the product and creates an inviting visual for potential buyers. The brand shows this to highlight the smooth finish of the lip gloss. - The brand name is placed in the center of the visual, solidifying brand recognition. The brand is telling the story, hoping to imprint its identity on the viewer's mind.

# Ad summary This ad showcases Fenty Beauty's setting spray product line. The image features the different sizes available, with one bottle actively spraying to demonstrate the product in use. # Brand positioning Fenty Beauty is presented as a modern, high-quality beauty brand. The brand emphasizes a sleek and uniform aesthetic, focusing on clean lines and a minimalist design. With the products displayed against a monochromatic backdrop, the brand signals a commitment to both function and visual appeal. # Product The ad features Fenty Beauty's setting spray, which appears to be available in multiple sizes. The product claims to set makeup, with a spray nozzle for even application. The bottles have a smooth, matte finish, and the overall design suggests a premium, high-performance product. The bottles come in the same light pink shade. The different bottles are of varying heights, with the tallest bottle shown in the center. # Visual style The ad features a clean, studio-shot aesthetic with a monochromatic color scheme. The lighting highlights the product's texture and creates a high-end feel. The minimalist approach and central product focus aim for a sleek and modern look. # Hooks Headline: FENTY BEAUTY # Funnel stage Awareness # Pain points None used. # Value propositions - Even application via spray nozzle - The mist visibly demonstrates the product in action. # Benefits - Sets makeup # Features - Setting spray - Spray nozzle # Call to action None used. # Social proof - None used. # Point of view - Brand: The product display and active spray showcase the product's features, inviting the customer to see its utility. # Storyline - The ad shows three Fenty Beauty setting spray bottles of different sizes, suggesting variety and options for the customer. The brand is communicating the availability of choices. - The middle bottle is actively spraying a mist, illustrating the product in use. The brand is demonstrating the ease of use. - The visual presentation and logo placement reinforce the brand's identity. The brand is highlighting the setting spray's application and overall benefits.

# Ad summary This image ad showcases two Fenty Beauty Heat lip glosses in different shades, set against a glossy, monochromatic backdrop that matches the product colors. The composition is clean and product-focused, highlighting the brand's aesthetic. # Brand positioning Fenty Beauty is presented as a modern, high-end cosmetics brand, instantly recognizable by its sleek packaging and bold presentation. The brand emphasizes trend-setting shades and a luxury feel, positioning itself for consumers seeking high-quality, visually striking beauty products. The monochromatic aesthetic reinforces the brand's sophisticated and fashion-forward image, appealing to customers who value both style and substance. # Product The featured product is Fenty Beauty HEAT lip gloss. The gloss comes in a rectangular clear bottle with a metallic cap. The ad showcases two different shades. The formula is shiny and reflective, with a non-sticky feel and a plumping effect. The packaging is designed to be visually appealing and easy to use, appealing to those seeking to enhance their lips with a touch of color and volume. The product aims to be a go-to for those seeking a simple yet effective way to add shine and volume to their lips. # Visual style The visual style is highly polished and studio-shot, emphasizing a monochromatic color scheme with glossy textures. The image treatment includes color grading to enhance the product shades and lighting effects to accentuate the reflective quality of the glosses. The typography is clean and modern, integrated seamlessly with the product branding. The aesthetic aims to be high-design and visually striking, enhancing the product's desirability and brand appeal. The glossy texture and monochromatic color enhance the product's aesthetic and create a visually cohesive image that's likely to catch the eye in a fast-scrolling feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product from the brand's perspective, highlighting its aesthetic and luxury appeal. # Storyline - The ad opens with a sleek, glossy backdrop in monochromatic shades that match the two Fenty Beauty HEAT lip glosses, creating a visually cohesive scene. This immediately sets a high-end, stylized tone from the brand's perspective, highlighting the product in a polished environment to draw attention. - The focal point shifts to the two Fenty Beauty HEAT lip glosses, each in a distinct color, positioned prominently in the frame. This showcases the variety and aesthetic appeal of the product from a brand perspective, inviting viewers to consider the range of options available. - The scene progresses to emphasize the unique design and reflective quality of the lip gloss bottles, accentuated by the lighting and glossy background. This allows the brand to present the product as not only functional but also a desirable accessory, inviting viewers to appreciate the attention to detail in both the formula and packaging.

# Ad summary This ad features an assortment of Fenty Beauty and Fenty Skin products, promoting a limited-time "Holiday Hangover Sale" with discounts up to 60% off selected items and a free gift on orders over £65. # Brand positioning Fenty Beauty, founded by Rihanna, is presented as a high-quality cosmetics brand that caters to a diverse range of skin tones. The brand aims to be inclusive and accessible, offering a wide array of makeup and skincare products that are designed to enhance natural beauty. The brand promotes a lifestyle of self-expression and confidence, pushing against traditional beauty norms by celebrating individuality and diversity. Its sister brand, Fenty Skin, is presented as a complementary line focused on skincare, with the same emphasis on inclusivity and accessibility, creating a cohesive brand identity that spans both makeup and skincare. # Product The ad showcases a variety of Fenty Beauty and Fenty Skin products. Featured items include Fenty Beauty foundations and concealers in sleek, minimalist packaging, designed for smooth application and a flawless finish. Also highlighted are Fenty Beauty lip products, such as lipsticks or lip crayons, packaged in the brand's signature rose gold or neutral tones, promising vibrant color and long-lasting wear. A Fenty Skin moisturizer in a cylindrical container is also shown, suggesting a focus on hydrating and nourishing skincare. Each product is promoted as part of the "Holiday Hangover Sale," with discounts up to 60% off selected items and a free gift on orders over £65, incentivizing customers to purchase. # Visual style The ad features a clean, product-focused visual style with a minimalist aesthetic. The production quality appears to be high, with well-lit studio shots of the products arranged on a solid-color backdrop. The image treatment includes subtle color grading to enhance the soft, warm tones. Typography is integrated in a straightforward, legible manner. # Hooks Headline: UP TO 60% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points The ad does not explicitly state a pain point. However, it implies a general desire for customers to save money on beauty and skincare products during the post-holiday season. # Value propositions - The "Holiday Hangover Sale" provides a limited-time opportunity to purchase Fenty Beauty and Fenty Skin products at a fraction of the original cost. - The offer of a free gift on orders over £65 adds extra value, encouraging customers to spend more and explore a wider range of products. # Benefits - Significant savings on selected items - Additional value with a free gift for qualifying orders # Features - Up to 60% Off - Free Gift on £65+ orders # Call to action None used. # Social proof - None used. # Point of view - Brand: Top headline, communicating the sale event and discounts. - Customer: Product prices, demonstrating potential savings on individual products. # Storyline - The ad begins by announcing "THE HOLIDAY HANGOVER SALE," immediately capturing attention with a time-sensitive promotion. This is told from the brand's perspective, aiming to create excitement and anticipation for potential savings. - Next, the ad emphasizes the significant discount, stating "UP TO 60% OFF SELECTED ITEMS," further enticing viewers with the promise of substantial savings. This is a continuation of the brand's message, reinforcing the value proposition. - The ad sweetens the deal by adding "+ FREE GIFT ON £65+ ORDERS", encouraging larger purchases and building a sense of exclusivity. This is the brand speaking directly to potential customers, providing an additional incentive to buy. - Finally, the ad visually presents a curated selection of Fenty Beauty and Fenty Skin products, each accompanied by a crossed-out original price and a discounted price, clearly illustrating the savings. This is presented from a customer's perspective, allowing them to quickly assess the value and consider specific items.

# Ad summary This ad by Fenty Beauty promotes a Holiday Hangover Sale offering up to 60% off selected items. # Brand positioning Fenty Beauty is presented as a modern, high-quality cosmetics brand. The ad uses a close-up shot of a model with flawless skin and glossy lips, immediately associating the brand with beauty and luxury. The focus on makeup application and enhancement suggests the brand aligns with a lifestyle of self-expression and confidence. The brand appears to push against category norms by offering deep discounts during the Holiday Hangover Sale, bucking trends for luxury beauty brands to maintain prices. # Product The advertised product is Fenty Beauty makeup. The ad highlights the brand's offerings through the Holiday Hangover Sale. The ad showcases makeup application for enhancing beauty, implying the products are designed for individuals who value quality cosmetics to achieve a polished and confident look. The ad addresses a potential purchase barrier by offering a discount of up to 60% off, making the luxury brand more accessible. The ad features a lip gloss product on the model, demonstrating one of Fenty Beauty's products, and highlighting its quality and appeal. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style alternates between static shots, which keeps a consistent pace. The close-up framing keeps the focus on the model's face, emphasizing the beauty and quality. The visuals are timed to the transitions of text. # Hooks Text overlay: 00:00–00:03 FENTY BEAUTY / 00:00–00:03 THE HOLIDAY HANGOVER SALE / 00:00–00:03 UP TO 60% OFF / 00:00–00:03 SELECTED ITEMS Visual: 00:00–00:01 Extreme close-up of a model's face; her right eye and cheek are visible. She has dark eyes, long lashes, and light skin. She is wearing a glossy lip product. The background is out of focus. The camera is stationary. The text overlay reads "FENTY BEAUTY" at the top and "THE HOLIDAY HANGOVER SALE UP TO 60% OFF SELECTED ITEMS" in the center. / 00:01–00:02 Extreme close-up of a model's face; her right eye and cheek are visible. She has dark eyes, long lashes, and light skin. She is wearing a glossy lip product. The background is out of focus. The camera is stationary. The text overlay reads "SALE" in very large letters. / 00:02–00:03 Extreme close-up of a model's face; her right eye and cheek are visible. She has dark eyes, long lashes, and light skin. She is wearing a glossy lip product. The background is out of focus. The camera is stationary. The text overlay reads "FENTY BEAUTY" at the top and "THE HOLIDAY HANGOVER SALE UP TO 60% OFF SELECTED ITEMS" in the center. # Funnel stage Bottom of funnel (Conversion) # Pain points Luxury beauty products can be expensive and inaccessible to some consumers. # Value propositions - Get high-quality cosmetics from Fenty Beauty at a significantly reduced price. # Benefits - Save money - High-quality cosmetics at a discounted price # Features - Up to 60% off - Selected items # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official perspective of Fenty Beauty, highlighting their sale event and products. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up of a model's face with on-screen text "THE HOLIDAY HANGOVER SALE UP TO 60% OFF SELECTED ITEMS". The message is to grab attention by announcing a significant discount. It's told from the brand's perspective. - 00:01–00:02 00:01–00:02 The on-screen text changes to a single word, "SALE" in large letters, covering much of the model's face. This emphasizes the sale event. It's told from the brand's perspective. - 00:02–00:03 00:02–00:03 The on-screen text returns to "THE HOLIDAY HANGOVER SALE UP TO 60% OFF SELECTED ITEMS". This reinforces the details of the sale. It's told from the brand's perspective. - 00:03–00:04 00:03–00:04 The on-screen text changes to a single word, "SALE" in large letters, covering much of the model's face. This emphasizes the sale event. It's told from the brand's perspective. - 00:04–00:05 00:04–00:05 The on-screen text returns to "THE HOLIDAY HANGOVER SALE UP TO 60% OFF SELECTED ITEMS". This reinforces the details of the sale. It's told from the brand's perspective. - 00:05–00:06 00:05–00:06 The on-screen text changes to a single word, "SALE" in large letters, covering much of the model's face. This emphasizes the sale event. It's told from the brand's perspective. - 00:06–00:07 00:06–00:07 The on-screen text returns to "THE HOLIDAY HANGOVER SALE UP TO 60% OFF SELECTED ITEMS". This reinforces the details of the sale. It's told from the brand's perspective.

# Ad summary Image ad for Fenty Beauty and Fenty Skin products that are up to 60% off and include a free gift on orders $75+. # Brand positioning Fenty Beauty, as presented in this ad, is a brand focused on providing high-quality beauty and skincare products. The brand presents itself as a premium beauty company, offering a range of products from lip care to complexion enhancement. The brand's position is reinforced through the implied value of the products, which are shown with their original and discounted prices, suggesting a temporary promotional opportunity to acquire premium goods at a reduced cost. The brand does not obviously push against or follow any specific beauty norms in the ad, instead maintaining a tone of accessible luxury. By offering a free gift with a minimum purchase, Fenty Beauty encourages larger transactions, enhancing the perceived value and exclusivity of the products. # Product The ad features a range of Fenty Beauty and Fenty Skin products, including Fenty Beauty lip gloss and lipstick, and Fenty Skin moisturizer. The products are presented as high-value items, with clear pricing both before and after the discount. Each product is uniquely formulated to enhance different aspects of beauty and skincare. The Fenty Beauty products focus on lip enhancement, promising color and shine. The Fenty Skin products focus on skincare, with a specific product to moisturize and hydrate. The visual layout, showing these products together, suggests a complete beauty routine can be achieved with these products, addressing the need for effective and comprehensive beauty solutions. The ad focuses on the promotional pricing, designed to lower the barrier to purchase, by addressing the consumer concern about premium pricing. # Visual style The ad has a clean, minimalist aesthetic with a light peach-colored background that creates a soft, inviting atmosphere. The product arrangement is deliberate, showcasing a variety of items with clear pricing information, which enhances scannability. The typography is straightforward, with bold, sans-serif fonts used for the main message to grab attention. Overall, the ad is designed to be easily digestible and focuses on conveying value through discounts. # Hooks Headline: UP TO 60% OFF SELECT ITEMS # Funnel stage Bottom of funnel (Conversion) # Pain points The central pain point this ad addresses is the high cost of premium beauty products. The ad directly counters this by offering significant discounts, up to 60% off, as emphasized by the text: "UP TO 60% OFF SELECT ITEMS." # Value propositions - Premium beauty and skincare products at discounted prices - Incentive to spend more for an additional gift # Benefits - Cost savings on select items - Additional value with a free gift # Features - Up to 60% off - Free gift on $75+ orders # Call to action None used. # Social proof - None used. # Point of view - Brand: From the top caption to the pricing details, the brand promotes its sale. # Storyline - The ad opens with the message "DON'T MISS IT," immediately creating a sense of urgency. This is the brand speaking directly to potential customers, encouraging them to pay attention to the offer. This moment is designed to capture the viewer's attention and highlight the time-sensitive nature of the promotion. - The ad states "UP TO 60% OFF SELECT ITEMS + FREE GIFT ON $75+ ORDERS" to showcase the offer, attracting value-seeking consumers. This is the brand highlighting the cost savings available on its products and the added bonus of a free gift when a spending threshold is met. This information builds excitement and provides an incentive to explore the available products. - The ad presents an assortment of products with their original and discounted prices, visually demonstrating the savings. From the brand's perspective, this highlights the immediate benefits of purchasing during the sale. The visual price comparison is intended to encourage quick purchasing decisions by showing the tangible value of each product.

# Ad summary This is an image ad for Fenty Beauty advertising up to 60% off select items and a free full-size gift on orders $75+. # Brand positioning Fenty Beauty positions itself as a premium beauty brand, signified by the clean aesthetic, minimalist design, and bold offer. The brand seems to cater to consumers who are seeking high-quality beauty products and are willing to invest in them. There are no overt claims or overt value statements in the ad, and the brand appears to be relying primarily on brand equity and a seasonal discount to attract and convert customers. # Product The ad showcases a variety of Fenty Beauty makeup products, though specific product names are not provided. It includes what appears to be foundation, lipstick or lip color, and a lip balm or moisturizer based on the swatches of product shown. The textures suggest a range of uses, from evening out skin tone to adding color and hydrating the lips. The ad emphasizes the availability of a free full-size gift with purchases over $75, and promotes the range of the brand by showing different products within the line. # Visual style The ad has a clean, minimalist visual style with a focus on product display and clear messaging. The background is a solid, soft blush pink which is on trend in the beauty category. The lighting is bright and even, accentuating the textures and colors of the makeup products. The text is arranged simply to allow for easy readability. The ad's design feels modern and aligns with beauty brand standards on social media. # Hooks Headline: UP TO **60% OFF** # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Up to 60% off select items - Free full-size gift on $75+ orders # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is told from the brand's point of view as the ad aims to promote the Fenty Beauty brand as well as drive sales through discounts and incentives. # Storyline - The ad opens with a striking visual of swatches of different Fenty Beauty products (foundation, lip color, balm) set against a clean, blush background; this is intended to be visually attention-grabbing while signaling 'beauty' or 'self care' to the viewer through color cues. The brand is seeking to show the range of their cosmetics line while establishing a modern, minimalist brand identity. - The central message is then delivered, announcing an offer of up to 60% off on select items, coupled with a free full-size gift for orders over $75. This is told from the brand's perspective, clearly incentivizing immediate purchase. - The ad concludes with a clear brand reveal of 'FENTY BEAUTY'. The brand's perspective here reinforces brand recognition and links the offer with the brand's perceived value and quality.

# Ad summary This is an image ad for Fenty Beauty's new Fine Linez Lash Line-Enhancing Eyeliner. The ad features multiple eyeliners in different shades against a pink background. # Brand positioning Fenty Beauty, founded by Rihanna, positions itself as a modern, inclusive makeup brand that caters to a diverse range of skin tones and preferences. It is known for its innovative formulas, trendy colors, and high-quality products that encourage self-expression and confidence. Fenty Beauty generally pushes against the idea that makeup should be used to conform to societal beauty standards. Instead, it promotes the idea that makeup should be used as a tool for individual expression. # Product This ad features Fenty Beauty's Fine Linez Lash Line-Enhancing Eyeliner. This new product is designed to enhance the lash line. The eyeliner is available in multiple shades, each packaged in a slim, color-coordinated pencil. Each pencil is rectangular and appears to have a cap. The overall message conveys that the product is designed to provide a precise and defined look, enhancing the eyes with a range of color options. # Visual style The ad has a clean and modern aesthetic, with a focus on product display. The background is a solid pink color. The products are well-lit and arranged neatly. The composition is simple and draws attention to the product range. The photo quality is professional and polished. # Hooks Headline: NEW! FINE LINEZ LASH LINE-ENHANCING EYELINER # Funnel stage Awareness # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Lash line-enhancing eyeliner # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the launch of its new eyeliner, showcasing the product range and its potential uses. # Storyline - The ad opens by announcing the new Fine Linez Lash Line-Enhancing Eyeliner, immediately informing the audience of the latest product from Fenty Beauty. The brand is making the announcement. - The ad then showcases an array of eyeliner pencils in various shades, all neatly arranged against a pink backdrop. This provides a visual demonstration of the product range and its aesthetic appeal. The brand is highlighting its product's features. - The image also displays eyeliner swatches, indicating the potential results of using the product. This allows the audience to envision the product in use. The brand is showing potential uses.

# Ad summary This ad features Rihanna applying Fenty Beauty's lash line-enhancing eyeliner while on-screen text highlights product benefits. The ad ends with the Fenty Beauty logo and a call to action to shop now at fentybeauty.com. # Brand positioning Fenty Beauty, founded by Rihanna, is presented as a high-end beauty brand that focuses on enhancing one's natural features. The brand is positioned as innovative, luxurious, and edgy, aligning with Rihanna's own personal style and influence. It pushes against traditional beauty norms by embracing diversity and individuality, offering products that amplify and define natural beauty rather than masking it. The brand's values seem rooted in empowerment, self-expression, and confidence, encouraging customers to embrace their unique features and celebrate their individuality. # Product The featured product is Fenty Beauty's lash line-enhancing eyeliner, a makeup product designed to amplify and define the eyes. The eyeliner is presented as a go-to for creating fine lines that enhance the lash line. Its specific features and ingredients are not explicitly detailed in the ad, but its primary function is to define and enhance the eyes, particularly the lash line. The eyeliner is shown being applied to the eyes, highlighting its ease of use and the precision it offers in creating defined lines. The ad addresses the common desire to enhance one's natural features, especially the eyes, and positions the Fenty Beauty eyeliner as a reliable tool for achieving this look. # Visual style The ad has a polished, high-end aesthetic with warm lighting and a focus on close-up shots. The editing style is quick, with cuts timed to the beat of the music. The production quality is high, resembling a commercial, which supports the luxurious and sophisticated tone of the brand. # Hooks Text overlay: 00:00–00:04: FENTY BEAUTY / 00:01–00:04: FINE LINEZ / 00:03–00:04: LASH LINE-ENHANCING EYELINER Visual: 00:00–00:04: Close-up shot of Rihanna applying black eyeliner to her lower lash line. She has tan skin, dark hair, and wears a gold eye shadow look with nude glossy lips. She is wearing jewelry and a black top. The background is blurred, with warm lighting. White text overlays read "FENTY BEAUTY", "FINE LINEZ", and "LASH LINE-ENHANCING EYELINER." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to enhance and define the eyes without looking overdone, as visually demonstrated by Rihanna's subtle application of the eyeliner. # Value propositions - Fine lines for lash line enhancement # Benefits - Amplify eyes - Define eyes # Features - Lash line-enhancing eyeliner # Call to action SHOP NOW AT FENTYBEAUTY.COM # Social proof - None used. # Point of view - Brand 100% – The ad maintains the brand's official perspective through product demos, product claims, and logo placement. # Storyline - 00:00–00:04 The ad opens with a close-up of Rihanna applying eyeliner to her lower lash line. - 00:04–00:08 The camera zooms out slightly as Rihanna continues applying eyeliner to her upper lash line. Text overlays appear highlighting the product's benefits. - 00:08–00:10 The shot changes to Rihanna holding the eyeliner and looking down with a contemplative expression. Text overlays continue to emphasize product qualities. - 00:10–00:12 The ad concludes with product imagery and a call to action to shop now at fentybeauty.com.

# Ad summary This ad for Fenty Beauty features a close-up of the brand's new eyeliner. The ad uses golden lighting and a sleek, modern aesthetic to highlight the eyeliner's fine tip and lash-enhancing capabilities. # Brand positioning Fenty Beauty, presented in this ad, occupies a space in the beauty market that merges luxury appeal with high-performance functionality, evidenced by the sleek presentation of the product and the brand's name prominently displayed. The brand seems to align with a modern, sophisticated lifestyle, emphasizing innovative beauty solutions for enhancing natural features effortlessly. Fenty Beauty ignores traditional norms by focusing on both form and function, avoiding the hyper-stylized visuals often seen in beauty advertising. The brand positioning appears to be both functional and emotional, where efficacy meets aesthetic pleasure, targeting consumers who want makeup that not only works well but also reflects a sense of style and innovation. # Product The advertised product is Fenty Beauty's new Fine Linez Lash Line-Enhancing Eyeliner. This eyeliner is designed to precisely define and enhance the lash line. The product features a slim, sleek black design, indicative of a tool that offers precision and control during application. The eyeliner is presented as a solution for achieving a refined, enhanced eye look. The ad emphasizes its innovative aspects and its role in providing a tool that offers both performance and ease of use for a modern makeup routine. By showcasing the 'lash line-enhancing' benefit directly in the product name, the ad tells viewers that this product is worth trying for its targeted functionality. # Visual style The ad has a highly polished, studio-shot production quality with a focus on clean lines and luxurious aesthetics. The visual motif is minimalist, with a single product showcased against a rich, textured background. The image treatment involves warm color grading and focused lighting to highlight the product's features. The typography integration is clean and modern, complementing the brand's identity. This style aims to be high-design, intended to capture attention through its sophisticated simplicity and draw the viewer's eye to the product's key attributes. # Hooks Headline: NEW! FINE LINEZ LASH LINE-ENHANCING EYELINER # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The product delivers a fine line that enhances lashes. By directly calling this out in the product's name, Fenty connects the product feature directly to the user benefit. # Benefits - Fine Linez # Features - Lash Line-Enhancing # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's perspective is present throughout the ad, as it showcases and promotes its product, highlighting its features and benefits. This is explicitly conveyed through product name, product positioning, and overall aesthetic of the ad. # Storyline - The ad begins by presenting the Fenty Beauty eyeliner against a luxurious, gold-toned background. This establishes the product's premium aesthetic and positions it as a desirable beauty item. The brand is communicating the elevated quality of the product by presenting it in a luxe setting. - The product's name and key features are then highlighted, emphasizing its fine line precision and lash-enhancing capabilities. The brand tells the audience the functional benefits of the eyeliner by calling out the key features with clear and direct messaging.

# Ad summary Image ad for Fenty Beauty eyeliner. It features a close-up of a model's face with two eyeliners hovering near her face. The ad highlights the product's ability to amplify, define, and brighten the eyes. # Brand positioning Fenty Beauty is presented as a high-quality beauty brand that focuses on enhancing natural features through makeup. The brand aligns with values of beauty, definition, and amplification. Fenty Beauty positions itself by offering products designed to enhance and brighten features, moving away from the norms of excessive or artificial makeup. The brand positioning is functional, highlighting the product's ability to amplify, define, and brighten. # Product The product is the NEW! FINE LINEZ EYELINER, designed to amplify, define, and brighten the eyes. The eyeliner is for anyone looking to enhance their eyes with precision and clarity. The product comes in a pencil format. The overall message is that this eyeliner is worth trying for those who want to enhance their eyes. # Visual style The ad has a highly polished, studio-shot production quality. It features a close-up of the model with a focus on the product. The image has a smooth color gradient background, and the typography is clean and legible. The overall style is high-design, aiming to create a visually appealing and attention-grabbing ad that can quickly convey the product's key features and benefits. # Hooks Headline: NEW! FINE LINEZ EYELINER # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - NEW! FINE LINEZ EYELINER Amplifies, defines + brightens. # Benefits - Amplifies eyes - Defines eyes - Brightens eyes # Features - Amplifies - Defines - Brightens # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is consistent throughout the image, highlighting the product's features and benefits to enhance the viewer's eyes. # Storyline - The ad begins with a close-up of a model's face to immediately engage viewers and showcase the product's impact on the eyes, seen from the brand's perspective. The intention is to highlight the transformative effect of the eyeliner by demonstrating its ability to enhance, define, and brighten the eyes. - The ad then features two eyeliners near the model's face to emphasize the product's design and accessibility, viewed from the brand's perspective. This aims to provide a clear visual representation of the product being promoted. - The Fenty Beauty logo is presented in the lower half of the image to reinforce brand recognition and association, presented from the brand's perspective. This ensures viewers recognize and remember the brand behind the product.

# Ad summary This ad for Fenty Beauty promotes their Hella Thicc Mascara in a new shade, Elec'trip Blue. The ad features three mascara tubes in different colors against a neutral background. # Brand positioning Fenty Beauty is presented as a modern, trend-setting brand that embraces boldness and vibrancy. The brand aims to occupy a space in the consumer's mind as a leader in innovative beauty, particularly through its emphasis on unique color options and high-volume products. The brand aligns with a lifestyle that values self-expression and confidence, pushing against the norms of traditional, subtle beauty standards by offering products that make a statement. The brand positioning is both functional, promising high volume, and emotional, encouraging users to embrace vibrant, eye-catching looks. # Product The featured product is Fenty Beauty's Hella Thicc Mascara, specifically highlighted in the new shade 'Elec'trip Blue.' This mascara is designed to deliver significant volume to the lashes. The product is for individuals looking to add a bold, vibrant pop of color to their eye makeup. The ad emphasizes the mascara's ability to provide 'hella volume,' suggesting a dramatic effect. The use occasion is for anyone wanting to make a statement with their makeup, particularly through the use of a striking blue color. The ad addresses the purchase barrier of potentially being hesitant to try bold colors by showcasing the product in a visually appealing and accessible way. # Visual style The ad features a clean and modern visual style. The production quality is highly polished, with studio-shot product photography. The visual motif is a simple product display against a solid background. The image treatment includes background removal and even lighting. The typography is large and bold, making it easily scannable. The style is native to the platform, designed to be eye-catching and informative in-feed. # Hooks Headline: HELLA VOLUME MEETS A VIBRANT POP # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The Hella Thicc Mascara in Elec'trip Blue offers a combination of high volume and a bold, vibrant color, providing a unique and eye-catching makeup look. # Benefits - Hella volume - Vibrant pop of color # Features - Hella Thicc Mascara - Elec'trip Blue shade # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand presenting its product and highlighting its features and benefits. # Storyline - The ad opens by showcasing the Fenty Beauty brand name, immediately establishing credibility and recognition. This is told from the brand's perspective, aiming to leverage its existing reputation and brand equity to capture the viewer's attention. - The ad introduces the 'NEW SHADE' of the Hella Thicc Mascara, creating a sense of novelty and excitement. This is told from the brand's perspective, highlighting its commitment to innovation and trendsetting in the beauty market. - The ad highlights the key benefit of the mascara: 'HELLA VOLUME MEETS A VIBRANT POP.' This is told from the brand's perspective, emphasizing the product's ability to deliver both high volume and bold color, catering to consumers seeking dramatic and expressive makeup looks. - The ad specifies the product as 'Hella Thicc Mascara in Elec'trip Blue,' providing concrete information about the product name and the specific shade being promoted. This is told from the brand's perspective, ensuring clarity and directing the viewer's attention to the unique offering. - The ad visually presents three mascara tubes in different colors (brown, blue, and black), showcasing the product's range and allowing viewers to see the 'Elec'trip Blue' shade in context. This is told from the brand's perspective, reinforcing the product's visual appeal and encouraging consideration of the new shade alongside classic options.

# Ad summary This ad from Fenty Beauty promotes a tiered discount offer, encouraging customers to spend more to save more. The visual features a close-up of a shimmery, pink lip gloss texture, reinforcing the brand's focus on beauty and makeup. # Brand positioning Fenty Beauty is presented as a modern, luxury beauty brand that emphasizes inclusivity and caters to a diverse audience. The brand is positioned as a trendsetter in the beauty industry, offering high-quality products with a focus on innovation and style. The brand aligns with a lifestyle of confidence and self-expression, encouraging customers to embrace their individuality through makeup. Fenty Beauty pushes against traditional beauty norms by promoting diversity and catering to a wide range of skin tones and preferences. The brand positioning is both functional, offering high-performance products, and emotional, empowering customers to feel confident and beautiful. # Product The featured product appears to be a lip gloss, as suggested by the glossy, shimmery texture shown in the background. The product is likely designed to add shine and color to the lips, enhancing the wearer's natural beauty. The ad does not explicitly state the product's features, ingredients, or design details, but the visual suggests a smooth, non-sticky formula with a high-shine finish. The product is for anyone who wants to enhance their lips with a touch of color and shine. The ad addresses the purchase barrier of cost by offering tiered discounts based on the amount spent, encouraging customers to buy more to save more. The ad tells the viewer that this product is worth trying because it is part of a larger offer that provides significant savings. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the product's texture and color. The use of a close-up shot and a simple color palette creates a sense of luxury and sophistication. The typography is clean and legible, ensuring that the offer is easy to read and understand. The overall effect is polished and professional, reflecting the brand's high-quality image. # Hooks Headline: GET MORE, SAVE MORE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Tiered discounts: Spend more, save more. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, as it promotes its products and offers discounts to encourage purchases. # Storyline - The ad begins by highlighting the opportunity to 'GET MORE, SAVE MORE,' immediately drawing the viewer's attention to the potential savings. The brand is telling the audience that they can maximize their purchase by taking advantage of the tiered discount offer. - Next, the ad details the tiered discount structure, starting with '20% OFF $45+ WITH CODE: SAVE20,' then '25% OFF $60+ WITH CODE: SAVE25,' and finally '30% OFF $70+ WITH CODE: SAVE30.' The brand is providing clear and concise information about the discounts available, encouraging customers to spend more to unlock greater savings. - The ad concludes with the Fenty Beauty logo, reinforcing brand recognition and associating the offer with a reputable beauty brand. The brand is reminding the audience of its identity and quality, further incentivizing them to take advantage of the offer.

# Ad summary This ad for Fenty Beauty features a variety of products from the brand, displayed on a pink surface. The ad promotes a tiered offer, encouraging customers to spend more to save more. # Brand positioning Fenty Beauty is presented as a luxury beauty brand with a focus on high-quality products. The brand aims to occupy a space in the consumer's mind as a provider of premium beauty and skincare items. The brand aligns with a lifestyle of sophistication and self-care, promoting the idea that beauty is an investment in oneself. Fenty Beauty pushes against the norm of affordability often seen in the beauty industry, positioning itself as a high-end brand. The brand positioning is both functional, with products designed for effective skincare and makeup application, and emotional, offering customers a sense of luxury and confidence. # Product The ad features a variety of Fenty Beauty products, including skincare and makeup items. The products are displayed in their respective packaging, showcasing the brand's aesthetic. The skincare products include a cleanser in a lavender tube, a moisturizer in a lavender jar, and a serum in a clear bottle with a lavender cap. The makeup products include a lip gloss in a clear tube with a wooden cap, a powder in a white compact, and a foundation in a clear bottle with a white cap. The products are designed for individuals who prioritize high-quality beauty and skincare routines. The ad highlights the brand's commitment to providing a range of products for different needs, from cleansing and moisturizing to enhancing one's natural features with makeup. The ad addresses the purchase barrier of cost by offering a tiered discount, encouraging customers to buy more to save more. # Visual style The ad features a highly polished, studio-shot image with a soft, diffused lighting. The visual motif is a flatlay arrangement of the products, creating a clean and organized aesthetic. The image treatment includes color grading to enhance the soft pink tones and create a cohesive visual. The typography is integrated in a clean and legible manner, with a focus on clarity and readability. The visual style is designed to be visually appealing and attention-grabbing, with a focus on showcasing the products in a luxurious and sophisticated manner. # Hooks Headline: GET MORE, SAVE MORE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Tiered discounts based on spending amount # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing its products and promoting a tiered offer. # Storyline - The ad opens with a tiered offer, "GET MORE, SAVE MORE," which is intended to incentivize customers to spend more to save more. The brand is telling the audience that they can get a better deal by purchasing more products. - The ad then showcases a variety of Fenty Beauty products, including skincare and makeup items. The brand is showing the audience the range of products available and highlighting the brand's aesthetic. - The products are displayed on a pink surface, creating a visually appealing and cohesive image. The brand is creating an appealing visual to draw the audience in.

# Ad summary This ad showcases Fenty Beauty lip glosses and promotes a tiered discount offer based on the purchase amount. # Brand positioning Fenty Beauty is presented as a modern, luxury beauty brand that emphasizes inclusivity and caters to a diverse audience. The brand is positioned as a premium beauty brand, offering high-quality products with a focus on innovation and style. The brand stands out by offering a range of shades and formulas that cater to a wide spectrum of skin tones and preferences. The brand's positioning is both functional, in terms of product performance, and emotional, in terms of self-expression and confidence. # Product The featured product is a Fenty Beauty lip gloss, packaged in a clear, rectangular tube with a silver, multi-faceted cap. The gloss itself appears to be a shimmering, tinted formula with alternating stripes of color visible through the clear packaging. The product is designed for anyone looking to add shine and color to their lips. The ad addresses the purchase barrier of cost by offering tiered discounts based on the amount spent, encouraging customers to buy more to save more. The ad showcases the product in a visually appealing way, highlighting its texture and color. # Visual style The ad features a clean and polished studio shot with a minimalist aesthetic. The product is the main focus, arranged artfully against a solid pink background. The image treatment includes soft lighting and subtle shadows to enhance the product's texture and color. The typography is clean and legible, complementing the overall modern and luxurious feel. The visual style is designed to be eye-catching and scannable in a social media feed. # Hooks Headline: GET MORE, SAVE MORE # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the cost of the product by offering tiered discounts, incentivizing customers to purchase more to save more. # Value propositions - Tiered discounts: Spend more, save more. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and promoting a discount offer to drive sales. # Storyline - The ad opens with a visually appealing arrangement of Fenty Beauty lip glosses, showcasing the product's packaging and color. This is intended to capture the viewer's attention and highlight the product's aesthetic appeal from the brand's perspective. - The ad then transitions to a promotional message, "GET MORE, SAVE MORE," which is intended to incentivize the viewer to make a purchase. This is from the brand's perspective, aiming to drive sales by offering tiered discounts. - The ad concludes with specific discount offers, such as "20% OFF $45+ WITH CODE: SAVE20," providing clear instructions on how to redeem the discounts. This is from the brand's perspective, providing a direct call to action to encourage immediate purchase.

# Ad summary This ad showcases a variety of Fenty Beauty products available at up to 60% off for a Boxing Day sale. # Brand positioning Fenty Beauty is presented as a high-end cosmetics brand, offering a range of beauty products. The brand is positioned as desirable and worth investing in, as indicated by the original prices listed next to the discounted prices. The brand aligns with a modern, luxury lifestyle, and the ad focuses on promoting the brand's products during a sale event, suggesting accessibility without compromising its premium image. The brand is presented as a leader in the beauty industry, offering a variety of products for different beauty needs. # Product The ad features a selection of Fenty Beauty products, each with a clearly marked discounted price. The products include: a powder foundation in an octagonal compact, a blush or bronzer stick in a rectangular tube, a liquid foundation in a glass bottle, a lip gloss in a hexagonal tube labeled "ORFAM", and a refillable lipstick or lip balm in a cylindrical container. Each product is displayed to highlight its packaging and form factor, emphasizing the brand's attention to detail and design. The ad addresses the purchase barrier of price by showcasing a significant discount, making the products more accessible to a wider audience. The products are presented as part of a limited-time Boxing Day sale, encouraging immediate purchase. # Visual style The ad features a clean, minimalist aesthetic with a flatlay arrangement of products on a solid light pink background. The production quality is high, with professional lighting and crisp product photography. The typography is simple and legible, with a focus on clear pricing information. The overall style is modern and visually appealing, designed to capture attention in a social media feed. # Hooks Headline: UP TO **60% OFF** # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the high cost of luxury beauty products, which can be a barrier to purchase for many consumers. # Value propositions - Up to 60% off selected items - Opportunity to purchase Fenty Beauty products at a reduced price # Benefits - Discounted prices on selected Fenty Beauty items # Features - Powder foundation - Blush or bronzer stick - Liquid foundation - Lip gloss - Refillable lipstick or lip balm # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its products and announcing a sale. # Storyline - The ad opens with a headline announcing a "BOXING DAY SALE" with "UP TO 60% OFF SELECTED ITEMS," immediately grabbing the viewer's attention with a limited-time offer. The brand is telling the audience about the sale event. - The ad then showcases a variety of Fenty Beauty products, each with its original price crossed out and the discounted price displayed, visually demonstrating the savings. The brand is highlighting the value proposition of the sale. - The ad concludes with the Fenty Beauty logo, reinforcing brand recognition and associating the products with the brand's reputation. The brand is reminding the audience of its identity and quality.