How Elysium Health Advertises on Meta

# Ad summary The ad highlights Basis supplements as a solution to the problem of 'dad fatigue,' using a TIME quote as social proof. # Brand positioning Basis is presented as a provider of health supplements focused on combating the effects of aging and fatigue. The TIME quote, 'The closest we've gotten to a fountain of youth,' positions the brand as innovative and effective, aligning with values of health, vitality, and scientific credibility. By focusing on 'Dad Fatigue,' the brand connects with a specific demographic facing unique challenges, suggesting a targeted and empathetic approach to wellness. # Product The product featured is Basis, a supplement in capsule form designed to combat fatigue. It is packaged in a cylindrical white bottle with a silver rim and a minimalist design. The capsules are beige and are shown spilling out of the bottle, suggesting abundance and accessibility. The ad does not explicitly state the ingredients or specific benefits, but it implies that the supplement provides a solution to 'Dad Fatigue,' indicating increased energy and vitality. The ad aims to overcome purchase barriers by presenting the product as a simple, accessible solution to a common problem, backed by a reputable source. # Visual style The ad has a clean and polished studio-shot aesthetic. It uses a rippling water background to suggest vitality and freshness. The image treatment includes subtle color grading to enhance the blue tones. The typography is simple and legible, enhancing scannability. The overall style is modern and health-focused, designed to convey trust and efficacy. # Hooks Headline: Beat the 'Dad Fatigue' # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights 'Dad Fatigue' as a central problem. The headline, "Beat the 'Dad Fatigue'," directly addresses the exhaustion and low energy experienced by fathers. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - 'The closest we've gotten to a fountain of youth' – TIME # Point of view - Brand: The headline "Beat the 'Dad Fatigue'" is from the brand, introducing the problem that the product aims to solve and offering a solution. - Brand: The product image with capsules spilling out from the bottle visually reinforces the product's availability and ease of use, showcasing the product and its format. - External source: The quote from TIME, 'The closest we've gotten to a fountain of youth,' builds trust and credibility through third-party validation. # Storyline - The ad opens by presenting the viewer with the phrase "Beat the 'Dad Fatigue'," immediately highlighting a common challenge faced by fathers. This is told from the brand's perspective to grab attention and frame the product as a solution. - The image then shows a bottle of Basis supplements with capsules spilling out, visually reinforcing the product's availability and ease of use. This is presented from the brand's perspective, showcasing the product and its format. - The ad features a TIME quote, 'The closest we've gotten to a fountain of youth,' adding credibility and implying the supplement's effectiveness. This is from the perspective of an external source, building trust through third-party validation.

# Ad summary The ad promotes Basis NAD+ supplements for improved sleep. It features a man in a modern kitchen looking at his phone, with Basis supplement products on the counter. The ad highlights the benefit of waking up to a better sleep score. # Brand positioning Elysium Health, with its Basis product, aims to be seen as a premium science-backed wellness brand offering supplements to enhance cellular health and overall well-being. The brand emphasizes scientifically validated benefits and positions itself as a pioneer in the longevity and wellness space. By focusing on improved sleep scores and cellular health, Elysium targets health-conscious consumers who are proactive about their well-being and interested in innovative products that support long-term health. # Product The product advertised is Basis by Elysium Health, a supplement designed to improve sleep quality and boost NAD+ levels. The ad suggests that Basis helps users "wake up to a better sleep score." It is targeted toward individuals interested in optimizing their sleep and overall cellular health. The supplement aims to address the purchase barrier of skepticism by highlighting the scientifically validated benefits of NAD+ and by partnering with reputable institutions and scientists. The ad focuses on the benefit of enhanced sleep quality as a primary reason to try Basis, making it an appealing choice for those seeking improved sleep and overall well-being. # Visual style The ad has a clean and modern visual aesthetic, employing natural lighting and a bright, airy color palette. The setting is a contemporary kitchen, suggesting a lifestyle of wellness and sophistication. The image is professionally shot and well-lit, indicating high production quality. The composition is balanced, with the product prominently displayed and the human element adding a touch of personal connection. The overall style is designed to appeal to a health-conscious audience seeking premium wellness solutions. # Hooks Headline: Wake up to a better sleep score # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of poor sleep and the desire for better quality rest. This is implied by the 'better sleep score' value prop. # Value propositions - Improved sleep score by boosting NAD+ levels # Benefits - better sleep score # Features - NAD+ # Call to action None used. # Social proof - The TIME logo provides an external endorsement, suggesting that the brand is reputable and trustworthy. # Point of view - Brand: The main message of 'Wake up to a better sleep score' is communicated from the brand, highlighting the core benefit of using their Basis NAD+ supplement. - Customer: The man looking at his phone and smiling after apparently checking his sleep score is presented from the customer’s POV, creating a relatable visual of someone experiencing the positive outcomes of using the product. - External source: The TIME logo provides an external endorsement of the brand's credibility, lending authority to the ad. # Storyline - The ad opens with the aspirational promise of waking up to a better sleep score, presented by the brand as the key benefit of using their NAD+ supplement. This hook intends to grab the audience's attention with a desirable health outcome. - The ad then focuses on a man looking at his phone and smiling, which creates a relatable image of a customer checking their sleep score. This helps to create an impression that the product can easily integrate into someone’s daily routine and that the user can see real results. - The visual of Basis supplements on the kitchen counter reinforces the product’s role in achieving the stated benefit, linking it directly to the promise of improved sleep scores. By showing the product in an everyday setting, the brand aims to normalize its use and build trust. - Finally, the Time logo is displayed in the corner which conveys the message that the supplement is a credible and trusted source for cellular health and wellness. It leverages the reputation of a respected news publication to build consumer confidence.

# Ad summary This image ad promotes NAD+ supplements for recovery, targeting athletes and active individuals. It features a cyclist checking his watch on a scenic road, alongside a quote from TIME magazine highlighting the product's anti-aging properties. # Brand positioning This brand is positioned as a cutting-edge provider of advanced recovery solutions, specifically focusing on NAD+ (Nicotinamide Adenine Dinucleotide) enhancement. The brand targets health-conscious individuals seeking peak performance and anti-aging benefits. The positioning pushes against the norm of standard recovery supplements by highlighting a more scientific and potentially transformative approach. The brand conveys both functional and emotional benefits by promising both physical recovery and a sense of youthful vitality, aligning with a lifestyle of high performance and longevity. # Product The featured product is an NAD+ supplement designed to enhance recovery. Although the supplement bottle is not visible, the ad highlights the ingredient NAD+ as the key component for improved recovery. The product targets athletes and active individuals looking to optimize their physical performance. The ad emphasizes the anti-aging benefits of the product. It also references the products' reported association with fountain of youth-like qualities. No specific use occasions or purchase barriers are directly addressed. # Visual style The ad has a natural, athletic aesthetic. The image has a soft, golden-hour lighting. The overall tone is aspirational and health-focused, leveraging a real-world setting to convey authenticity. The typography is clean and modern, placed directly on the image. # Hooks Headline: Crush your recovery # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is slow or inadequate recovery after physical activity, which can hinder performance and overall well-being. This frustration is highlighted by the ad's core message of helping athletes "Crush your recovery." # Value propositions - NAD+ Perfected: positions the product as scientifically advanced and refined for maximum effectiveness in athletic recovery - 'The closest we've gotten to a fountain of youth': This TIME quote leverages the magazine's credibility to suggest anti-aging properties associated with NAD+. # Benefits - recovery - 'The closest we've gotten to a fountain of youth' # Features - NAD+ # Call to action None used. # Social proof - "'The closest we've gotten to a fountain of youth' - TIME" # Point of view - Brand: The top headline and subheadline, "Crush your recovery" and "NAD+ Perfected", introduce the product and its benefits. # Storyline - The ad opens with a focus on athletic recovery, suggesting the viewer is already physically active and interested in performance. The headline, "Crush your recovery," immediately addresses the need to improve recovery times. The brand voice is speaking directly to the customer, positioning itself as the solution to that problem. - The ad highlights the key ingredient "NAD+ Perfected", and positions itself as an advanced solution for recovery. The brand is emphasizing the scientific backing and refinement of its product. - The ad then uses an external source to build credibility and further communicate value. The quote from TIME magazine, "The closest we've gotten to a fountain of youth," reinforces the anti-aging benefits and positions the product as a breakthrough in longevity.

# Ad summary This ad features a quote from TIME magazine calling the product "...the closest we've gotten to a fountain of youth." The ad features a person walking toward a waterfall in the background. # Brand positioning Basis is presented as a brand focused on anti-aging and longevity, positioning itself as a near "fountain of youth." The brand aligns with a lifestyle of wellness and vitality, appealing to those who seek to maintain their youthfulness. It differentiates itself by offering a product that is scientifically backed and recognized by reputable sources like TIME magazine, suggesting a departure from typical anti-aging products that may rely on hype or unproven claims. The brand positioning is both functional, in terms of providing tangible anti-aging benefits, and emotional, by tapping into the desire for youthfulness and vitality. # Product The product is a supplement contained in a white jar with a silver lid. The jar appears to contain white capsules or tablets. The product is positioned as a means to achieve or approach the "fountain of youth," suggesting anti-aging benefits. The ad addresses the purchase barrier of skepticism by featuring a quote from TIME magazine, lending credibility to the product's claims. The ad implies that the product is worth trying or buying because it offers a scientifically recognized approach to maintaining youthfulness. # Visual style The ad has a clean and minimalist visual style, with a focus on natural imagery and a muted color palette. The production quality appears to be high, with professional photography and careful attention to detail. The visual motifs include the use of a natural landscape (waterfall) to symbolize youthfulness and vitality. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is clean and legible, with a focus on readability. The style aims to convey a sense of sophistication and credibility, aligning with the brand's positioning as a scientifically backed anti-aging solution. # Hooks Headline: "...the closest we've gotten to a fountain of youth." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aging and the desire to maintain youthfulness. # Value propositions - Closest to a fountain of youth # Benefits - Fountain of youth # Features - Supplement in jar # Call to action None used. # Social proof - "...the closest we've gotten to a fountain of youth." – TIME # Point of view - External source: The quote from TIME magazine is presented as an endorsement from a reputable publication, lending credibility to the product's claims. - Brand: The visual presentation of the product alongside the waterfall and the person walking towards it is from the brand's perspective, showcasing the product in a context that reinforces its anti-aging promise. # Storyline - The ad opens with a quote from TIME magazine, stating that the product is "...the closest we've gotten to a fountain of youth." This is included to immediately establish credibility and intrigue, positioning the product as a scientifically recognized solution for anti-aging. The audience experiences this from the perspective of an external source (TIME magazine), lending authority to the claim. - The ad then visually presents the product alongside a person walking towards a waterfall, symbolizing the pursuit of youthfulness and vitality. This is included to create a visual metaphor for the product's benefits, associating it with the natural and timeless concept of a "fountain of youth." The audience experiences this from the brand's perspective, showcasing the product in a context that reinforces its anti-aging promise.

# Ad summary This ad for Basis NAD+ supplements uses an endorsement to establish trust and position the product as a superior alternative to IV treatments. # Brand positioning Basis is presented as a convenient, at-home alternative to IV NAD+ treatments. The brand aligns with a modern, scientific approach to health and wellness, appealing to those seeking accessible and effective solutions. Positioned against the more extreme and inconvenient methods like IVs, Basis emphasizes ease and integration into daily life. The brand positioning is primarily functional, focusing on simplicity and accessibility of advanced health science. # Product The product featured is Basis, a supplement designed to boost NAD+ levels. It comes in capsule form and is packaged in a small, white, cylindrical jar with a minimalist design. The product aims to provide an alternative to intravenous NAD+ intake, which the ad copy deems 'silly', thus positioning Basis as a more sensible and convenient option. The main draw is its ease of use—simply taking a capsule rather than undergoing an IV treatment. The ad underscores convenience and simplicity as the product's key features and purchase motivators. # Visual style The ad has a clean, minimalist aesthetic with a focus on simplicity and clarity. It utilizes a soft, light blue color palette to convey a sense of calm and sophistication. The shot is studio-quality, with controlled lighting that highlights the product. The overall effect is modern and high-end, designed to appeal to a discerning audience. # Hooks Headline: “IV NAD+ intake is silly.” # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point being addressed is the inconvenience and perceived ridiculousness of intravenous NAD+ treatments. # Value propositions - The ad provides a convenient alternative to IV NAD+ intake, which is considered a “silly” method. This is a value proposition in that it highlights convenience and accessibility, framed against an inconvenient and potentially intimidating option. # Benefits - Convenience - Ease of use # Features - Supplement in capsule form - Alternative to IV NAD+ intake # Call to action None used. # Social proof - The inclusion of the 'VOGUE' logo is meant to imply social proof through media endorsement. # Point of view - Brand: The brand’s perspective is shown in the upper left, where the ad uses the Vogue logo to establish credibility. # Storyline - The ad starts by leveraging the VOGUE logo, which aims to establish instant credibility and align the product with high-end, trusted endorsements. This is from the brand's perspective and lends authority to the claim that follows. - Next, the ad presents the quote, “IV NAD+ intake is silly” from an external source. This is meant to present Basis as a sensible, convenient, and modern alternative to IV treatments. - The ad concludes with a clear visual of the Basis product itself, reinforcing what the viewer is meant to buy. The brand is showing the actual product as the final part of the ad, so that the consumer has context about the alternative to IV NAD+ treatments.

# Ad summary The ad features a product from Signal that helps rebuild energy. The product is featured in front of a modern living room with a fireplace. It also notes "As seen in WSJ". # Brand positioning The brand 'Signal' positions itself in the health and wellness space, offering a solution for individuals seeking more energy. The ad highlights the brand's credibility by noting that it has been "As seen in WSJ," implying that the brand is trustworthy and has been recognized by a reputable source. The brand aims to address the need for sustained energy by offering a product that helps to 'Rebuild it at the source,' suggesting a more foundational approach to energy enhancement rather than a quick fix. The ad suggests that Signal is targeting individuals who value a modern, sophisticated approach to health and wellness. # Product The product is a small, cylindrical container with a matte blue body and a matte dark blue lid. The product is called 'Signal,' which is printed on the front in a sans-serif font. The ad suggests that the product is designed to help rebuild energy 'at the source,' implying a focus on foundational or root-cause solutions for energy enhancement. The product packaging is minimalistic and modern. The ad does not explicitly state who the product is for, but the visual cues suggest that it is targeting individuals who value modern aesthetics and a holistic approach to wellness. # Visual style The ad has a clean and modern visual style, with a shallow depth of field creating a soft, blurred background that highlights the product. The image treatment includes subtle color grading that enhances the blue tones of the product and the warm tones of the background. The typography is clean and legible, and the layout is simple and balanced. The overall style aims to communicate sophistication, credibility, and trustworthiness. # Hooks Headline: Need more energy? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of lacking energy, implying a feeling of fatigue or tiredness. The question, "Need more energy?" directly speaks to the audience's potential struggle with low energy levels. # Value propositions - Rebuild it at the source for more energy # Benefits - More energy # Features - Rebuild it at the source # Call to action None used. # Social proof - "As seen in WSJ" # Point of view - Brand: The brand is using the ad to convey its messaging, product benefits, and value proposition. # Storyline - The ad begins by capturing the viewer’s attention by posing a question: "Need more energy?" The brand is speaking directly to viewers who may be experiencing fatigue or low energy levels and inviting them to consider a solution. - The ad follows up with a suggestion to "Rebuild it at the source." This is presented from the brand’s perspective. The brand is positioning its product as a fundamental solution to low energy, implying that it targets the root cause rather than offering a temporary fix. - The ad shows the product in a simple and modern setting. This is done from the brand’s perspective to create an association between the product and a sophisticated lifestyle. This is intended to create trust and appeal to the target audience. - The ad displays the phrase "As seen in WSJ". The brand is attempting to build credibility and social proof by referencing a trusted media source, the Wall Street Journal.

# Ad summary This ad promotes Elysium Health's Cofactor supplement to promote radiant energy at a cellular level. The ad features a woman in athletic wear, an Elysium Health Cofactor supplement packet, and a small scoop. # Brand positioning Elysium Health is a wellness brand focused on providing science-backed supplements designed to promote health from within. The brand is presented as a source of cellular health, offering products that contribute to overall well-being and radiant energy. It targets consumers who are interested in the science of feeling younger at a cellular level, differentiating itself by focusing on scientifically validated ingredients and health outcomes. # Product The product advertised is Elysium Health’s Cofactor supplement. It is designed to enhance energy at a cellular level. The supplement comes in powder form, contained within a white, sealed packet with a minimalist design. A small, white scoop is included for easy serving and consumption. The product is geared towards individuals seeking to improve their energy levels and overall wellness. Cofactor is presented as a science-based solution to help people feel younger by working at the cellular level. # Visual style The ad has a clean and minimalist visual style, using soft, natural lighting and neutral colors. The production quality appears to be high, with a focus on showcasing the product in an aspirational lifestyle setting. The typography is simple and legible, contributing to the overall impression of scientific validation and wellness. # Hooks Headline: Ready for radiant energy? # Funnel stage Top of funnel # Pain points The ad addresses the pain point of lacking energy, especially as one ages. The customer may be struggling with a lack of vitality and wishing to restore a more youthful feeling, as signaled by the phrase "feeling younger". # Value propositions - Experience the science of feeling younger at a cellular level. # Benefits - Radiant energy - Feeling younger # Features - Science-backed supplement - Works at a cellular level - Powder form with included scoop # Call to action None used. # Social proof - "As seen in WSJ" # Point of view - Brand: The POV is consistently from the brand, promoting the product and its benefits through text and visual elements. # Storyline - The ad opens with a question asking the viewer if they are "Ready for radiant energy?" The brand is attempting to immediately hook the viewer by sparking their curiosity and drawing them in with the desire to experience more energy. - Next, the ad follows up on its initial question with the statement: "Experience the science of feeling younger at a cellular level." The brand is further expanding on the initial hook with a clear description of what makes the product unique and special: its scientific backing and the promise of a youthful feeling. - An endorsement appears with the statement "As seen in WSJ." The brand is using the reputation of a major media publication to elevate its brand in the eyes of the consumer. The appearance in the WSJ demonstrates validity and establishes credibility.

# Ad summary This ad features a woman holding a jar of Signal supplement. The ad highlights the product's ability to rebuild the body's energy at the source and includes a badge noting that the product has been featured in the WSJ. # Brand positioning Signal is presented as a premium health and wellness brand focused on addressing the root cause of energy depletion. The ad highlights the brand's positioning as a source for rebuilding energy, rather than just providing a temporary boost. By emphasizing that the product has been featured in the Wall Street Journal (WSJ), the brand seeks to establish credibility and appeal to consumers who value high-quality, trustworthy products. This placement suggests that Signal aims to occupy a space in the consumer's mind as a reliable and effective solution for energy optimization, distinguishing itself from competitors that focus on short-term energy solutions. # Product The product being advertised is Signal, which is designed to help rebuild energy at the source. The ad features a navy blue jar with a silver lid and the brand name "Signal" printed on the side (on-package label text). The product is held by a woman who appears to be in her 40s, suggesting it is for adults seeking to improve their energy levels. The ad addresses the purchase barrier of skepticism about energy supplements by highlighting that the product has been featured in the WSJ, implying that it is a credible and effective solution. The ad positions Signal as more than just an energy booster; it's a means to rebuild energy at its source. # Visual style The ad has a polished, studio-shot production quality with a focus on the product and the person interacting with it. The visual motif includes a gradient background, which helps to highlight the product and the woman. The image treatment includes subtle color grading to create a warm and inviting tone. Typography is integrated in a simple, legible manner. The style could be described as clean and modern, aiming for scannability in the feed. # Hooks Headline: Need more energy? # Funnel stage Top of funnel (Awareness) # Pain points The primary pain point is the frustration of not having enough energy. The ad copy directly asks, "Need more energy?", which signals that the target audience is struggling with energy deficiency. # Value propositions - Rebuilding energy at the source, as opposed to a temporary energy boost # Benefits - More energy # Features - Rebuild it at the source # Call to action None used. # Social proof - As seen in WSJ # Point of view - External source: The WSJ badge conveys an external source endorsing the product. # Storyline - The ad opens with a woman holding a jar of Signal, drawing the viewer's attention to the product. This is intended to set the stage for the product and build familiarity. The audience is experiencing this from the brand's perspective, showcasing their product upfront. - A badge highlights that the product has been featured in the Wall Street Journal (WSJ). This aims to build trust and credibility by associating the product with a reputable source. This is from an external source's perspective, endorsing the brand through media recognition. - The ad copy asks, "Need more energy?" and follows with "Rebuild it at the source." This conveys the message that the product addresses energy deficiency by rebuilding it rather than providing a temporary boost, appealing to the viewer's desire for sustainable energy. This message is from the brand's perspective, addressing the viewer directly.

# Ad summary The ad presents the statistic that the sun causes 90% of visible skin aging and suggests that Mosaic can combat this aging from within. # Brand positioning Mosaic is positioned as a provider of internal solutions to combat skin aging, specifically caused by the sun. The brand emphasizes a proactive approach to skincare, suggesting that its product works from within to fight the visible effects of aging. This indicates a focus on functional benefits and a more innovative approach within the beauty and wellness market, potentially appealing to customers who are already invested in skincare and interested in novel preventative measures. # Product Mosaic is presented as an ingestible supplement, implied to be in capsule form, designed to fight skin aging from within. The product is housed in a light blue jar, suggesting a clean and modern aesthetic. The ad addresses the concern that 90% of visible skin aging is caused by the sun, positioning Mosaic as a solution to this common concern by working from the inside out. This implies that the product offers a systemic approach to skincare, addressing concerns beyond topical treatments. # Visual style The ad features a clean, modern, and health-focused visual style. The production quality is high, with professionally shot images of the product. The image treatment includes background removal and clear, legible typography. The overall style is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: 90% of visible skin aging is caused by the sun. # Funnel stage Top of funnel (Awareness) # Pain points The ad directly addresses the concern of visible skin aging, specifically the fact that "90% of visible skin aging is caused by the sun." # Value propositions - Mosaic fights skin aging from within. - Addresses the concern that 90% of visible skin aging is caused by the sun # Benefits - Fights skin aging # Features - Fights skin aging from within # Call to action None used. # Social proof - None used. # Point of view - Brand: The statistic and the product claim are presented from the brand's perspective, aiming to inform viewers about the problem and promote their solution. # Storyline - The ad opens by highlighting the statistic that "90% of visible skin aging is caused by the sun," which establishes the problem. This message is conveyed from the brand's perspective, aiming to grab the viewer's attention by presenting a widely relevant concern related to skin health and appearance. - The ad then transitions to a solution, stating that "Mosaic fights skin aging from within." This is presented from the brand's perspective, introducing the product as the answer to the problem of sun-induced skin aging. It shifts the narrative towards how the product works and what it offers the consumer.

# Ad summary This ad showcases a moisturizer in a light blue jar. The ad highlights its ability to increase skin's moisture levels and resiliency from the inside out, emphasizing the product's endorsement by Bazaar magazine. # Brand positioning Mosaic is presented as a high-quality skincare brand focused on enhancing skin health from the inside out. Endorsement by Bazaar magazine implies credibility and alignment with luxury and informed beauty standards. The brand appears to focus on delivering comprehensive skin benefits by increasing moisture levels and resiliency. This positions Mosaic as a premium brand, likely targeting consumers who value both internal and external approaches to skincare. # Product The advertised product is a moisturizer contained in a light blue jar with a silver lid. It is designed to "Increase skin's moisture levels and resiliency from the inside out." The packaging is simple and elegant, highlighting the name "Mosaic" on the jar. The product aims to address dry skin by enhancing moisture and improving skin's overall resilience. The endorsement from Bazaar serves as a signal of quality and effectiveness, suggesting it is a worthwhile addition to skincare routines. # Visual style The ad has a clean and polished aesthetic. The production quality appears high, with professional lighting and a clear focus on the product and model. The simple background keeps the attention on the subject. The use of a testimonial quote layered over the image adds a touch of credibility and reinforces the product’s benefits. # Hooks Headline: "Increase skin's moisture levels and resiliency from the inside out." # Funnel stage Middle of funnel (Consideration) # Pain points Dry and unhealthy skin lacking moisture and resilience is the central problem the product addresses. Quote: "Increase skin's moisture levels and resiliency from the inside out." # Value propositions - Increase skin's moisture levels and resiliency from the inside out, providing comprehensive skin health benefits. # Benefits - Increase skin's moisture levels and resiliency from the inside out. # Features - Increase skin's moisture levels - Resiliency from the inside out # Call to action None used. # Social proof - As seen in BAZAAR # Point of view - External source: The "As seen in BAZAAR" badge leverages the magazine's reputation to signal that the product is high quality and trustworthy. # Storyline - The ad starts by showcasing the Mosaic product being held by a woman, immediately drawing attention to the product itself. This sets the stage for what the ad is promoting from the brand's perspective. - The inclusion of the Bazaar magazine endorsement signals credibility and quality, reinforcing the product’s appeal and establishing it as trustworthy. This external source provides validation for the product. - The text, "Increase skin's moisture levels and resiliency from the inside out," is prominently displayed, clarifying the product's core benefit. This message, positioned from the brand's perspective, directly communicates the product's value.

# Ad summary The ad features an image of a woman in a serene setting, paired with a quote from TIME magazine that positions the advertised product as a modern "fountain of youth." # Brand positioning The brand is presented as a purveyor of advanced wellness products that target the signs of aging at a molecular level. Positioning itself at the forefront of anti-aging science, the brand implies that its product offers a breakthrough solution for consumers seeking to maintain their youthfulness. The ad promotes the concept of perfected NAD+, suggesting a dedication to innovation and optimization in the anti-aging market. It aims to occupy a space in the consumer's mind as an authoritative, effective, and research-backed path to preserving vitality and combating the effects of time. # Product The advertised product is an NAD+ supplement, implied to promote anti-aging benefits at a cellular level. The ad does not explicitly state the form of the supplement (e.g., capsule, powder), but the focus is on its rejuvenating effects, positioning it as something akin to a "fountain of youth." It is designed for individuals interested in maintaining or regaining their youthful vitality through scientific means, addressing the purchase barrier of aging and its associated health and aesthetic concerns. The USP is not explicitly stated, but inferred through the TIME quote as being highly effective. # Visual style The ad features a highly polished, studio-shot image with a focus on natural light and neutral tones, creating a serene and sophisticated aesthetic. The visual motifs include clean typography, soft lighting, and a minimalist background, which contribute to the overall sense of calm and well-being. The image treatment appears to involve subtle color grading to enhance the natural tones and create a soft, inviting atmosphere. The visual style is integrated with typography to maintain a clean and legible appearance, enhancing scannability and stop power in feed by contrasting with typical user-generated content. # Hooks Headline: NAD+ Perfected # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the universal concern of aging and the desire to maintain youthfulness. The quote, 'The closest we've gotten to a fountain of youth,' directly implies the frustration that aging is an inevitability. # Value propositions - NAD+ Perfected is the closest thing to a real-world fountain of youth, offering a scientifically-backed solution to combat aging. # Benefits - The closest we've gotten to a fountain of youth # Features - NAD+ # Call to action None used. # Social proof - 'The closest we've gotten to a fountain of youth' – TIME # Point of view - Customer: The image of the woman meditating suggests a serene and healthful lifestyle, implying a customer's desired state of being. - External source: The TIME quote indicates an endorsement from a credible media outlet, adding an objective, third-party perspective. # Storyline - The ad opens with an image of a woman meditating in a bright and airy room, which communicates a sense of calm and well-being. This creates an association between the brand and a holistic lifestyle, positioning it as more than just a supplement but as part of an overall wellness routine from the customer's perspective. - The ad transitions to a quote from TIME magazine which asserts the product's effectiveness by labeling it as 'The closest we've gotten to a fountain of youth,' establishing credibility and building trust. This positions the product as a scientifically-backed solution, suggesting that it is recognized by reputable external sources.

# Ad summary An ad promoting a product to perfect NAD+, featuring a quote from TIME stating that the product is 'the closest we've gotten to a fountain of youth'. The ad features a woman holding a glass of clear liquid. # Brand positioning Based on the content of the ad, the brand aims to occupy a space in the consumer's mind related to anti-aging. The brand promotes values of health, wellness, and vitality. The ad pushes against the norms of aging by presenting a product that is positioned as 'the closest we've gotten to a fountain of youth'. The brand positioning is emotional, focusing on the idea of prolonged youthfulness and vitality. # Product The product appears to be a supplement designed to perfect NAD+ (Nicotinamide Adenine Dinucleotide) levels in the body. It is implied through a quote from TIME that the product has anti-aging properties, described as 'the closest we've gotten to a fountain of youth'. The ad does not provide further explicit details about the product's features, ingredients, or design, or specific use occasions. It is worth trying or buying because it can act as a fountain of youth. # Visual style The ad features a highly polished, studio-shot image. The visual motif is clean and natural, with an emphasis on the outdoor setting and natural light. The image treatment includes color grading to enhance the vibrancy of the scene. The typography is integrated with a large and bold headline. # Hooks Headline: NAD+ Perfected # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the main pain point is the desire to combat aging. # Value propositions - NAD+ is perfected to create a fountain of youth. # Benefits - Closest we've gotten to a fountain of youth # Features - NAD+ # Call to action None used. # Social proof - 'The closest we've gotten to a fountain of youth' – TIME # Point of view - Brand: top caption, the 'NAD+ Perfected' statement is the brand introducing itself and its core offering or promise. - Customer: the image of the woman is from the customer's POV, as it visually represents the desired outcome of youth and vitality. - External source: the TIME quote adds credibility through a third-party endorsement, reinforcing the product's claims. # Storyline - The ad starts with text at the top, 'NAD+ Perfected', which introduces the topic and brand message. This is from the brand's perspective and aims to grab attention and set the stage for the product being advertised. - The image then presents a woman in athletic wear holding a clear glass, looking healthy and vibrant. This comes from the customer's perspective, showcasing the potential results of using the product and creating a visual connection with the audience. - The ad concludes with a quote from TIME: 'The closest we've gotten to a fountain of youth'. This statement is an external source giving credibility to the product's anti-aging claims.

# Ad summary This ad from TIME encourages viewers to invest in their future by prioritizing longevity, which is presented as the new luxury. The ad features an image of a person standing on a mountain, emphasizing health and wellness and an aspirational lifestyle. # Brand positioning This TIME ad is promoting the idea that prioritizing health and longevity should be seen as an investment in one's future. The brand presents longevity as the new luxury, suggesting a shift in values from material possessions to personal well-being. This messaging aligns with an audience that values long-term health and wellness and aims to occupy a space in the consumer's mind that positions health as a status symbol. # Product This ad is promoting the concept of longevity as a lifestyle choice. It suggests that investing in one's health and well-being is a valuable pursuit. The product is aimed at individuals who prioritize long-term health and see it as a form of personal luxury. By featuring a person in a scenic outdoor setting, the ad implies that wellness and an active lifestyle contribute to longevity. The ad addresses the potential barrier of viewing health as a costly endeavor by framing it as an investment in one's future. # Visual style The ad features a high-quality photograph of a person standing on a mountain, creating a sense of aspiration and achievement. The image is well-lit, emphasizing the natural beauty of the landscape. The layout is clean and simple, with white text overlaid on the image to convey key messages. The visual style is designed to be aspirational and motivational. # Hooks Headline: Invest in your future. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Longevity is presented as the new standard of luxury, implying it's worth investing in. # Benefits - Investing in your future - Longevity is the new luxury # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The text, 'Invest in your future' and 'Longevity is the new luxury' positions the brand as an expert in future-oriented investments and redefining luxury to focus on health and well-being. # Storyline - The ad opens with the idea of 'investing in your future,' inviting the viewer to consider long-term planning and personal growth. This is told from the perspective of the brand, aiming to pique interest by presenting a future-oriented concept. - Next, the ad reframes longevity as the 'new luxury,' challenging traditional notions of luxury and suggesting a focus on health and well-being. This message is conveyed from the brand's perspective, positioning the concept of longevity as aspirational. - The image shows a person standing on a mountain, gazing out at a vast landscape, symbolizing accomplishment and a focus on health. This visual element reinforces the message of investing in one's future and viewing longevity as a desirable goal. This view is conveyed through the visual of the ad.

# Ad summary This image ad shows a woman running on a shoreline at sunrise. The ad promotes vitality and agelessness. # Brand positioning Based on the single ad, the brand appears to be associated with health and wellness. The brand is subtly linked with the idea of TIME, suggesting credibility. The ad is focused on empowering individuals to maintain vitality and achieve an ageless quality, implying a focus on self-improvement and longevity. # Product The ad doesn't showcase a specific product, but generally implies health and wellness offerings. The ad suggests the brand can help anyone unlock 'ageless energy.' The ad does not show a use case or mention any purchase barriers. # Visual style The ad features a natural, bright aesthetic with a focus on outdoor activity. The composition is clean and straightforward, prioritizing the subject and the environment. The sunrise lighting adds warmth and positivity to the image. # Hooks Headline: Ageless energy, unlocked. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Ageless energy, unlocked. # Benefits - Ageless energy # Call to action None used. # Social proof - None used. # Point of view - Brand: This point of view appears with the brand name. It conveys the brand's position and promise of ageless energy. - External source: The image of the woman running conveys an active lifestyle. # Storyline - The ad shows a woman running along the beach, with the sunrise in the background. This conveys a sense of energy, vitality, and an active lifestyle. The viewer is experiencing the scene from an external perspective, with the intent of associating these positive attributes with the brand. - The text 'Ageless energy, unlocked' is presented next to the TIME logo. This aligns the brand with the idea of timelessness and access to renewed vitality. The message is being conveyed by the brand, framing its offering as a key to unlocking youthful energy.

# Ad summary An image ad for NAD+ Perfected featuring a woman in a yoga pose outdoors. The ad's headline emphasizes age redefinition, and it includes a TIME logo at the bottom. # Brand positioning The brand, NAD+ Perfected, positions itself as a leader in age redefinition, aligning with values of health, wellness, and advanced scientific solutions. It occupies the space of premium anti-aging products, suggesting an innovative approach to longevity and vitality, possibly pushing against conventional or less sophisticated anti-aging methods. The brand positioning is primarily functional, focusing on scientific solutions. # Product NAD+ Perfected is presented as a product focused on redefining age, although the ad does not specify the type of product. The visuals feature a woman practicing yoga, suggesting that the product is for individuals who value fitness, health, and wellness, likely targeting a mature and health-conscious demographic. No specific ingredients or design details are mentioned. The ad conveys a USP related to age redefinition and the product seems intended for regular use, potentially to improve overall well-being and longevity. There is no language or visual elements to indicate purchase barriers. # Visual style The ad has a polished, studio-shot quality. The visual motifs include a focus on natural light and an outdoor setting. The image treatment involves background blurring and contrasting text overlays. The typography integration is large and bold. The style aims for a blend of aspirational and credible, using lifestyle imagery paired with the TIME logo. # Hooks Headline: REDEFINE YOUR AGE # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - NAD+ Perfected redefines age # Benefits - REDEFINE YOUR AGE # Call to action None used. # Point of view - Brand: The top caption highlights "REDEFINE YOUR AGE NAD+ Perfected," serving as the brand's explicit value proposition to viewers. - Customer: The woman shown in a yoga pose portrays the benefits of health and wellness, connecting the product to their active lifestyle. - External source: The TIME logo adds third-party credibility and suggests media recognition or endorsement of the product. # Storyline - The ad opens with the phrase "REDEFINE YOUR AGE," followed by the brand name and product, "NAD+ Perfected." This is intended to capture attention by focusing on the aspirational goal of age redefinition and introduces the viewer to the brand from the brand's perspective. - The visual of a woman doing yoga outdoors reinforces the idea of wellness and vitality. This section of the story is told from a customer's perspective, showing an active and healthy lifestyle, suggesting that NAD+ Perfected fits into this lifestyle. - A red "TIME" logo at the bottom adds credibility and authority. This is communicated from an external source.

# Ad summary This ad features a woman holding a green drink. The ad showcases a quote from Time magazine calling the product the 'closest we've gotten to a fountain of youth'. # Brand positioning The brand is presented as a high-end, science-backed provider of health and wellness products. The focus on anti-aging benefits and the prestigious "Time" magazine quote position the brand as a leader in its market, promising to deliver noticeable and significant results. The brand aligns with a lifestyle of health-consciousness and longevity, appealing to consumers who are willing to invest in premium products that support their well-being and help them maintain a youthful appearance. # Product The ad features a green-colored drink in a clear glass. The drink appears to be a smoothie or juice and is implied to have anti-aging properties, with the headline referring to the product as 'the closest we’ve gotten to a fountain of youth'. The product is being marketed towards individuals seeking to combat the effects of aging and maintain a youthful appearance. The drink is the sole product being showcased, and the ad focuses on the potential benefits of consuming it regularly, as suggested by the Time magazine quote. The ad aims to convey that this product is a worthwhile investment for those looking to achieve a more youthful appearance. # Visual style The ad features a clean and bright aesthetic, using natural lighting and soft colors to create a sense of health and well-being. The production quality is high, with a professional photo shoot style. The image has a simple layout with a focus on the product and the person using it. The typography is integrated cleanly, with a prominent quote serving as the headline. The overall effect is polished and aspirational, designed to capture attention and convey a sense of trustworthiness and quality. # Hooks Headline: 'The closest we've gotten to a fountain of youth' # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the desire to combat the effects of aging and maintain a youthful appearance. The quote 'The closest we've gotten to a fountain of youth' signals the frustration of aging and the hope for a solution. # Value propositions - Achieving a youthful appearance with a daily drink # Benefits - Fountain of youth # Features - Green drink # Call to action None used. # Social proof - “'The closest we've gotten to a fountain of youth'” – TIME # Point of view - External source: This POV appears with the Time magazine logo and quotation, and it adds credibility with a trusted source. - Brand: This POV appears with the image of the woman with the drink, which is used to sell the product. # Storyline - The ad begins with a prominent quote from Time magazine, declaring the product to be 'The closest we’ve gotten to a fountain of youth'. The intention is to immediately capture attention and establish credibility through an authoritative source. This part of the story is being told from the perspective of an external source, which is Time magazine. - The ad shows a smiling woman holding the green drink in what appears to be a modern kitchen. The intention is to visually reinforce the claim of youthfulness and vitality associated with the product. This part of the story is being told from the perspective of the brand, showcasing the product in a lifestyle context, implying that the drink can be easily incorporated into a daily routine.

# Ad summary An ad promoting NAD+ supplementation featuring an image of a smiling woman running by the ocean, with the text “TIME” and “NAD+ Perfected” overlaid. # Brand positioning This ad positions the featured brand as a scientifically validated and authoritative source for health and wellness information, leveraging the perceived credibility of TIME magazine. It promotes the brand through associations with vitality, fitness, and the pursuit of an optimized state of being, suggesting the brand aligns with an active, health-conscious lifestyle. By associating the brand with 'perfection,' the positioning is functional, implying that the consumer should seek products that maximize their health and well-being. # Product The advertised product is implied to be a supplement related to NAD+ (Nicotinamide Adenine Dinucleotide), a coenzyme associated with anti-aging and energy metabolism. The ad does not explicitly state the form of the product (e.g., pill, powder, liquid), ingredients, or explicit benefits beyond its association with the term 'perfected.' The target audience is implied to be individuals interested in fitness, longevity, and optimizing their health. The ad seeks to address purchase barriers by aligning the product with a trusted source, Time, suggesting scientific validity and trustworthiness. # Visual style The ad features a highly polished, lifestyle-focused visual style. The image is brightly lit, with a warm color grade that emphasizes the outdoor setting and the woman's healthy glow. The typography is clean and modern, overlaid on the image. It appears to be platform-native. This likely impacts scannability by providing clear messaging that is quick to understand. # Hooks Headline: NAD+ Perfected # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - NAD+ Perfected # Call to action None used. # Social proof - The logo of TIME is displayed, suggesting implied endorsement from a reputable source. # Point of view - External source: The 'TIME' logo is shown, suggesting endorsement and lending authority. - Customer: The image of the woman running shows the potential benefits of the product through a customer's active and healthy lifestyle. - Brand: The text 'NAD+ Perfected' is the brand's direct communication, highlighting the product and its perceived benefits. # Storyline - The ad opens with a visual of TIME's logo, immediately establishing trust and authority. This is from the perspective of an external endorsement, positioning TIME as a credible source. It is included to lend credibility to the product being advertised. - The ad then shows a vibrant woman running outdoors in activewear, creating a visual connection to health, fitness, and an active lifestyle. This comes from the customer's perspective, visualizing someone who embodies the values the product is intended to enhance. This is included to implicitly associate the product with the lifestyle of health and wellness. - The text overlay 'NAD+ Perfected' clearly identifies the focus of the ad, emphasizing that it's about improving or optimizing NAD+ levels. This is from the brand's perspective, as they are directly communicating the product's value proposition. It is included to explicitly link the idea of perfection to the brand's NAD+ product.

# Ad summary This image ad aims to address the problem of brain fog and introduces a solution. It positions the brand as a credible and effective option, leveraging a testimonial from TIME to enhance its trustworthiness and appeal to individuals seeking mental clarity and productivity. # Brand positioning The brand is presented as a premium provider of solutions for mental clarity and cognitive enhancement. It positions itself as a credible and trustworthy option, evidenced by its feature in TIME. The brand aims to occupy the space of a reliable resource for individuals seeking to overcome brain fog and improve their focus, aligning with values of productivity and well-being. It implies a science-backed approach to mental clarity, differentiating itself from generic or less credible alternatives. The brand's positioning is both functional (providing a solution for brain fog) and emotional (offering a sense of control and mental well-being). # Product The product is not explicitly identified, but implied to be a solution that helps to "Cut Through the Brain Fog." It is designed for individuals experiencing mental sluggishness, lack of focus, and reduced cognitive function. The ad does not provide specific details about the product's ingredients, features, or design, but implies that it is an effective and reliable solution, as supported by being "As seen in TIME." The Unique Selling Proposition (USP) is the product's ability to eliminate brain fog, and it is advertised as a means to restore mental clarity. The ad also implicitly addresses the purchase barrier of skepticism by highlighting its recognition in a reputable publication. The image suggests that the product integrates into a lifestyle of productivity and focus. # Visual style The ad features a clean and bright aesthetic, with natural lighting and neutral colors. The production quality appears to be high, with attention to detail in the styling and composition. The visual motifs include a well-organized workspace and a person looking contemplative, suggesting a focus on productivity and mental clarity. The image treatment includes soft lighting and subtle color grading, creating a calming and aspirational atmosphere. The typography is clean and legible, integrated seamlessly into the image without being distracting. The overall style mimics a lifestyle or editorial aesthetic, giving it a sophisticated and trustworthy feel. The style is likely designed to capture attention in-feed by blending seamlessly with high-quality content. # Hooks Headline: Cut Through the Brain Fog. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of "Brain Fog," which is a state of mental sluggishness, lack of focus, and reduced cognitive clarity that can hinder productivity and overall well-being. # Value propositions - Being featured in TIME magazine # Benefits - Cut Through the Brain Fog # Features - None used # Call to action None used. # Social proof - As seen in TIME # Point of view - Brand: The statements "Cut Through the Brain Fog" and "As seen in TIME" are the brand's way of directly communicating its message and establishing credibility. # Storyline - The ad opens by stating the problem of brain fog. The brand is telling the audience that it understands the consumer's challenge of mental sluggishness and lack of focus. It aims to immediately resonate with anyone experiencing this issue. - Next, the ad references the brand's feature in TIME. The brand is telling the audience about its credibility and trustworthiness by highlighting this endorsement from a reputable external source.

# Ad summary This ad for Signal promotes a supplement that helps improve energy, emphasizing it rebuilds energy at the source. It differentiates itself from competitors by suggesting they are "knockoffs" and uses an endorsement from WSJ to establish trust and credibility. # Brand positioning Signal is presented as a premium wellness brand that focuses on enhancing energy levels. The brand aims to occupy the high-end supplement space, focusing on quality and effectiveness, as suggested by the emphasis on rebuilding energy "at the source." The brand distinguishes itself by positioning its product as superior to "knockoffs," implying a commitment to originality and quality. It leverages credibility by featuring an endorsement from WSJ, aligning with a sophisticated and informed consumer base. # Product The product is a supplement designed to rebuild energy "at the source." The supplements are capsules that are presented in a dark blue jar with a silver rim, suggesting a focus on premium quality. The ad copy implies that it addresses the problem of low energy levels and positions itself as a superior alternative to "knockoffs." The product is targeted towards individuals seeking a reliable and effective energy solution. # Visual style The ad has a clean and minimalist visual style. It features a product shot with a white background and clear, simple typography. The color palette is limited to white, blue, silver and black, providing a modern and trustworthy aesthetic. The overall production quality appears to be studio-shot and highly polished. # Hooks Headline: Need more energy? # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the pain point of low energy, opening with "Need more energy?" The question is designed to resonate with individuals experiencing fatigue or a lack of vitality. # Value propositions - Rebuild it at the source. (benefit implied) - Don't settle for knockoffs (benefit implied - buy our product to avoid poor quality imitations) # Benefits - Need more energy? # Features - Rebuild it at the source # Call to action None used. # Social proof - As seen in WSJ # Point of view - Customer: The question, "Need more energy?" is asked directly to the customer in the top headline. - Brand: The tagline, "Rebuild it at the source" comes from the brand to describe the product benefit. - Brand: The statement "Don't settle for knockoffs" is a warning to customers, coming from the brand. - External source: The "As seen in WSJ" logo functions as a 3rd party endorsement. # Storyline - The ad opens with a question, "Need more energy?", to capture the attention of viewers experiencing low energy. This hook serves to immediately engage potential customers by addressing a common concern, speaking from the customer's perspective. - Next, the ad offers a solution by stating, "Rebuild it at the source," promoting the product's ability to address the root cause of low energy. The brand is speaking here and positions the product as a direct solution. - An image of the product is shown next to further reinforce the offering. The ad leverages the WSJ logo to showcase credibility. The brand is communicating the trustworthiness of their product. - The ad tells potential customers to "Don't settle for knockoffs" suggesting the featured product is superior to other alternatives. Here the brand is urging customers to avoid lower quality options.

# Ad summary This ad showcases the Basis product from Elysium Health. The ad combines a landscape background with a close-up of the product, aiming to establish a connection between nature's strength and the product's benefits for cellular health. # Brand positioning Elysium Health aims to occupy the space of innovative health and wellness through science-backed supplements that enhance cellular health and overall well-being. The brand promotes a proactive and informed approach to aging, aligning with values of longevity, research, and scientific rigor. Elysium positions itself against brands that offer unsubstantiated health claims, emphasizing evidence-based solutions for consumers who prioritize long-term health and wellness. The brand's positioning is both functional, with an emphasis on cellular health, and emotional, by offering a sense of control over the aging process. They aim to empower people to take a science-based approach to their health. # Product The product featured is Basis by Elysium Health, a supplement designed to support cellular health through its unique formulation of NAD+. The supplement comes in the form of capsules contained within a white jar. The ad does not specify the ingredients. The product is intended for individuals who are proactive about their health and interested in maintaining cellular function as they age. The ad emphasizes the product's unique formulation, potentially addressing concerns about the effectiveness of other supplements. It appeals to a customer that wants to purchase a product backed by research. The ad does not explicitly mention any specific use occasions. # Visual style The ad employs a combination of natural landscape photography and product-focused studio shots. The image is sharply focused with naturalistic color grading. The clean product presentation contrasts the natural setting, creating visual interest. Typography is integrated clearly, using blocks of color to draw the viewer's eye. The ad contrasts the raw and high end visuals, grabbing the viewer's attention. # Hooks Headline: NAD+ perfected # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Call to action None used. # Social proof - "As seen in TIME" suggests that the product is credible because it has been featured in a reputable publication. # Point of view - Brand: The positioning of the product and its attributes showcases the perspective of the brand. # Storyline - The image opens with a landscape featuring a figure standing before a majestic waterfall. This establishes a sense of natural power and purity. The brand is suggesting that the product embodies these same qualities of natural power and purity. - The view transitions to a close-up of the Basis product set against a dark background. This places the focus onto the product itself. The brand is directly telling the story by highlighting the product and drawing the viewer's attention to it. - A 'As seen in TIME' badge is shown adjacent to the product container to give credibility to the product. The external source, TIME, is being featured to show that the product has been acknowledged by a reputable source.