How Dot & Key Advertises on Meta

# Ad summary This ad for Dot & Key skincare features a woman holding the Vitamin C+E Super Bright Moisturizer and a grapefruit. The ad highlights the product's ability to increase skin moisture. # Brand positioning Dot & Key is presented as a modern skincare brand focused on delivering effective solutions. The brand emphasizes a blend of scientific research and natural ingredients, as seen with the Vitamin C+E Super Bright Moisturizer. The brand aims to occupy a space in the consumer's mind as a provider of skincare that is both scientifically backed and naturally inspired, appealing to those who seek visible results through a combination of advanced formulations and natural elements. # Product The featured product is Dot & Key's Vitamin C+E Super Bright Moisturizer, designed to boost skin hydration and radiance. The moisturizer is presented as a solution for increasing skin moisture, with the ad highlighting a "111% increase in skin moisture in 2 weeks." The product is packaged in a yellow jar with a matching lid. The moisturizer is targeted towards individuals seeking to improve their skin's hydration levels and achieve a brighter complexion. The inclusion of Vitamin C and E suggests antioxidant benefits, further enhancing the product's appeal for those looking to protect and nourish their skin. # Visual style The ad has a bright and vibrant visual style, with a focus on natural elements and a clean aesthetic. The production quality appears to be high, with professional lighting and clear imagery. The use of a gradient background and a smiling model creates a positive and inviting tone. The overall style is modern and appealing, designed to capture attention and convey the product's benefits in a visually engaging way. # Hooks Headline: 111% INCREASE IN SKIN MOISTURE in 2 weeks* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dry or dehydrated skin, as signaled by the claim of increased skin moisture. # Value propositions - Increased skin moisture in a short period (2 weeks) # Benefits - 111% increase in skin moisture in 2 weeks # Features - Vitamin C+E # Call to action None used. # Social proof - Based on an independent study conducted on 30 women over a period of 4 weeks. # Point of view - Brand: The brand's POV is present in the product display and the claim of increased skin moisture, aiming to promote the product's benefits and effectiveness. - External source: The external source POV is present in the disclaimer about the independent study, adding credibility to the brand's claims. - Customer: The customer's POV is present in the woman's expression, suggesting satisfaction and positive results from using the product. # Storyline - The ad opens with a woman holding the Dot & Key Vitamin C+E Super Bright Moisturizer and a grapefruit, immediately associating the product with natural ingredients and skincare. This is from the brand's perspective, aiming to capture attention and introduce the product in a visually appealing way. - The ad highlights the claim of "111% increase in skin moisture in 2 weeks," emphasizing the product's effectiveness. This is from the brand's perspective, aiming to persuade the audience with a tangible benefit. - The ad includes a disclaimer stating "Based on an independent study conducted on 30 women over a period of 4 weeks," adding credibility to the claim. This is from an external source, reinforcing the product's efficacy through scientific validation.

# Ad summary A woman shares that Dot & Key Vitamin C+E serum is the only reason for her glowing skin. She applies the serum to her face and encourages viewers to trust her that this product doesn't disappoint. # Brand positioning Dot & Key is presented as a skincare brand focused on delivering effective solutions for achieving glowing skin. The brand emphasizes the use of potent ingredients like Vitamin C and Niacinamide, positioning itself as a provider of powerhouse formulations. The brand aligns with a lifestyle of skincare enthusiasts seeking visible results, pushing against the norm of using multiple products by offering a concentrated serum. The brand positioning is functional, highlighting the performance and simplicity of achieving glowing skin with a single product. # Product The Dot & Key 10% Vitamin C+E Super Bright Face Serum is a skincare product designed to fade dark spots and improve pigmentation. It contains triple Vitamin C along with Niacinamide, described as two powerhouse ingredients. The serum is applied using a dropper, dispensing a few drops onto the face, which are then massaged into the skin. The product is for anyone chasing the glow and looking to improve their skin's appearance by reducing dark spots and pigmentation. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is decent, resembling a typical social media post. The pacing is consistent with static shots and smooth transitions. The audio and visual elements are synced well. # Hooks Spoken: 00:00–00:02 This serum is the only reason for my glowing skin because Text overlay: 00:00–00:02 glowing skin / 00:02–00:02 because This Visual: 00:00–00:02 The woman is indoors, holding the Dot & Key serum bottle in her right hand. She is fair-skinned with dark hair and is wearing a white sweater. The background includes a white door frame and a cabinet. # Funnel stage Consideration # Pain points The ad addresses the frustration of dealing with dark spots and pigmentation on the skin. The woman states that the serum is what your skin needs to fade dark spots and improve pigmentation. # Value propositions - Achieve glowing skin with a single serum - Powerhouse ingredients for effective results # Benefits - Fades dark spots - Improves pigmentation - Glowing skin # Features - Triple Vitamin C - Niacinamide # Call to action None used. # Social proof - I have been loving this Dot and Key vitamin C plus E serum lately – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The woman holds up the Dot & Key serum, stating it's the only reason for her glowing skin. - 00:02–00:08 She explains that the serum packs triple Vitamin C along with Niacinamide, which are two powerhouse ingredients. - 00:08–00:12 She says that the ingredients are what your skin needs to fade dark spots and improve pigmentation. - 00:12–00:15 She states that she has been loving the Dot & Key Vitamin C+E serum lately. - 00:15–00:19 She encourages viewers to trust her that this product doesn't disappoint if they are chasing the glow.

# Ad summary This ad is for Dot & Key Skincare's 10% Vitamin C Serum. The ad uses a bright, vibrant color palette and features a smiling woman and a sliced grapefruit. The text highlights the serum's benefits, such as even-toning the skin, treating dullness, and fading dark spots. # Brand positioning Dot & Key Skincare aims to occupy a space in the consumer's mind as a modern, solution-oriented skincare brand. They focus on combining scientific formulations with natural ingredients. The brand promotes a lifestyle of vibrant, healthy skin. The brand is positioned to appeal to consumers who are looking for effective and accessible skincare solutions. # Product The featured product is Dot & Key Skincare's 10% Vitamin C Serum. It's designed to even skin tone, treat dullness, and fade dark spots. The serum contains 10% Vitamin C and E, along with 5% niacinamide, and is formulated with blood orange and pumpkin. The ad highlights the serum as a super bright face serum, suggesting it can improve skin radiance and overall appearance. The product is for anyone looking to achieve brighter, more even-toned skin. # Visual style The ad has a bright, modern, and vibrant visual style. The production quality is high, with clean product photography and a gradient background. The color palette is warm, using shades of pink and orange to create an energetic feel. The typography is clean and legible, enhancing the scannability. The overall aesthetic is designed to be eye-catching and appealing, conveying a sense of optimism and effectiveness. # Hooks Headline: The Real Glow # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the user’s pain points of uneven skin tone, dullness, and dark spots by listing them to the left of the product. “EVEN-TONES Skin, TREATS Dullness, FADES Dark Spots” # Value propositions - achieve real glow by using the vitamin C serum # Benefits - EVEN-TONES Skin - TREATS Dullness - FADES Dark Spots # Features - 10% Vitamin C - 5% niacinamide - Blood Orange & Pumpkin # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the product and its benefits. - Customer: The image includes a smiling woman to represent the joy after using the product. # Storyline - The ad opens by showcasing the Dot & Key Skincare brand, setting the stage for a product-focused promotion. This establishes the ad's credibility by presenting a well-known brand to the viewer. - The copy, “The Real Glow,” promises a tangible skincare benefit, enticing viewers to learn about the product and its transformative potential from the brand’s perspective. - The ad calls out the serum's key benefits: even-toning skin, treating dullness, and fading dark spots. These claims are from the brand's perspective, targeting common skincare concerns to position the serum as a solution. - A smiling woman with radiant skin appears next to the serum, visually reinforcing the product's promise. This creates an aspirational image for the viewer, showcasing the potential outcome of using the product from the brand’s perspective. - The image of a sliced grapefruit alongside the product emphasizes its natural ingredients, suggesting a gentle and nourishing formula. This reinforces the brand's commitment to natural ingredients from the brand’s perspective.

# Ad summary This ad promotes Dot & Key Vitamin C+E Serum. The ad features a woman showing her skin before and after using the product for three weeks. She claims that her pigmentation is almost gone, dark spots have faded, and her skin has a glow because of the vitamin C and niacinamide combo. # Brand positioning Dot & Key is presented as a skincare brand focused on delivering visible results through effective formulations. The brand emphasizes the use of Vitamin C and other key ingredients to address common skin concerns like pigmentation and dark spots. The brand positions itself as a solution for achieving glowing skin, aligning with a lifestyle that values skincare and visible improvements. The brand appears to ignore category norms around overly complex routines, instead focusing on a simple serum with potent ingredients. # Product The Dot & Key Vitamin C+E Serum is a skincare product designed to reduce pigmentation and dark spots while enhancing skin glow. It is formulated with a combination of vitamin C and niacinamide. The serum is applied topically using a dropper, and the ad shows the user applying it to their face. The product is presented as a solution for achieving visible results in as little as three weeks, addressing the purchase barrier of delayed or unnoticeable effects. The serum is suitable for individuals seeking to improve their skin's appearance by fading dark spots and achieving a radiant glow. # Visual style The ad has a UGC feel with simple editing and natural lighting. The production quality is decent, resembling a typical social media post. The editing style includes quick cuts to showcase the before-and-after transformation and product application. The pacing is consistent, with cuts timed to the spoken dialogue. The overall aesthetic is clean and straightforward, focusing on the product and the woman's skin. # Hooks Spoken: 00:00–00:03 You don't have to trust me, but you can trust the results. Text overlay: 00:00–00:01 DAY 1: / 00:01–00:02 DAY 15: / 00:02–00:03 DAY 30: Visual: 00:00–00:01 Close-up shot of a woman's face. She has medium skin tone and dark hair. She is wearing a black top. A white dropper with clear serum is shown applying the serum to her cheek. Text overlay reads "DAY 1:". The background is a plain white wall. The camera is stationary and close to her face. / 00:01–00:02 Close-up shot of the same woman's face. She is rubbing the serum into her skin. Text overlay reads "DAY 15:". The background remains the same. The camera is stationary. / 00:02–00:03 Close-up shot of the same woman's face. Text overlay reads "DAY 30:". The background remains the same. The camera is stationary. # Funnel stage Consideration # Pain points The ad addresses the pain point of skin pigmentation and dark spots, which can be frustrating and affect one's confidence. The woman's skin on "Day 1" shows visible pigmentation. # Value propositions - Vitamin C and niacinamide combo for reducing pigmentation and dark spots and enhancing skin glow. # Benefits - Pigmentation is almost gone - Dark spots faded - This glow # Features - Vitamin C - Niacinamide # Call to action None used. # Social proof - "After 3 weeks of using this Dot & Key Vitamin C+E serum...Now my pigmentation is almost gone, dark spots faded, and this glow" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her experience and results with the product. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a close-up of a woman's face as she applies a serum with a dropper. Text overlay shows "DAY 1:" and then "DAY 15:", followed by "DAY 30:". The woman states that the viewer doesn't have to trust her, but they can trust the results. This is intended to create intrigue and set up a before-and-after transformation. The perspective is from the brand, showcasing the product's initial application and hinting at future improvements. - 00:03–00:05 00:03–00:05 The woman shows her face, stating, "Okay, but look, my skin." This is intended to transition to the 'after' results. The perspective is from the woman, showcasing her skin after using the product. - 00:05–00:09 00:05–00:09 The woman states, "After 3 weeks* of using this Dot & Key Vitamin C+E serum." This is intended to highlight the product and its benefits. The perspective is from the woman, sharing her experience and results. - 00:10–00:18 00:10–00:18 The woman applies the serum to her face and states, "Now my pigmentation is almost gone, dark spots faded, and this glow, it's literally because of the vitamin C and niacinamide combo." This is intended to emphasize the product's effectiveness and key ingredients. The perspective is from the woman, demonstrating the product's use and highlighting its benefits. - 00:18–00:21 00:18–00:21 The woman holds the product and states, "So when I say I'm obsessed with this, I mean it." This is intended to reinforce her satisfaction and encourage viewers to try the product. The perspective is from the woman, expressing her enthusiasm and endorsement.

# Ad summary This ad features a woman promoting Dot & Key's Vitamin C+E Super Bright Moisturizer, highlighting its hydrating and brightening effects on her skin. She shares her personal experience with the product, noting its ability to reduce dark spots and provide a glow-up effect. # Brand positioning Dot & Key is presented as a modern skincare brand focused on providing effective, solution-oriented products. The brand's positioning leans towards a functional approach, emphasizing visible results such as brightening and dark spot reduction. Dot & Key aligns with a beauty-conscious lifestyle, offering products that "just work" without needing extensive explanation. The brand seems to push against the norm of complex skincare routines, suggesting simplicity and efficacy are key. # Product The featured product is Dot & Key's Vitamin C+E Super Bright Moisturizer, a skincare product designed to hydrate and brighten the skin. The moisturizer aims to reduce dark spots, giving the user a "glow up in a jar." It is formulated with triple vitamin C and blood orange, which are highlighted as key ingredients for achieving visible results. The product is described as hydrating and light, making it suitable for regular use. The ad addresses the purchase barrier of product efficacy, suggesting that the moisturizer is effective and easy to use. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts to emphasize the product and its application. The production quality is high, giving a clean and professional look. The pacing is consistent, with cuts timed to match the voiceover, maintaining a steady rhythm. # Hooks Spoken: 00:00–00:01 This is not a filter. Text overlay: 00:00–00:01 This is Visual: 00:00–00:01 A woman with her hair pulled back is smiling at the camera with her hand at her forehead. She has red painted nails. The background is a light beige wall with framed art. # Funnel stage Consideration # Pain points Dark spots on the face # Value propositions - A moisturizer that just works and you don't need to explain it # Benefits - Made my dark spots literally disappear - Feels like a glow up in a jar - It is so hydrating and feels so light # Features - Vitamin C - Vitamin E - Blood orange - Hydrating - Light # Call to action None used. # Social proof - "The triple vitamin C and blood orange has made my dark spots literally disappear" – Female 1 (Customer) - "Honestly, feels like a glow up in a jar. I get the hype now" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:01 00:00–00:01 - 00:01–00:04 00:01–00:04 - 00:04–00:06 00:04–00:06 - 00:06–00:09 00:06–00:09 - 00:09–00:14 00:09–00:14 - 00:14–00:18 00:14–00:18

# Ad summary This ad promotes Dot & Key's watermelon cooling sunscreen. It demonstrates how it moisturizes and takes care of your skin without leaving a white cast. # Brand positioning Dot & Key positions itself as a modern, ingredient-focused skincare brand providing accessible and effective solutions for everyday skincare needs. The brand embraces a fun, youthful aesthetic through pastel colors and playful fonts, suggesting a lighthearted approach to self-care. By highlighting specific ingredients like watermelon and hyaluronic acid, Dot & Key appeals to informed consumers seeking functional benefits. The focus on a "cooling" sensation implies a refreshing, sensory experience, differentiating it from standard sunscreens. The ad positions the brand as a provider of products designed to work in tandem, such as the watermelon smoothie and sunscreen, to offer both internal and external nourishment. # Product The Dot & Key Watermelon Cooling Sunscreen is an aqua-gel sunscreen with SPF 50 PA++++ designed to moisturize and protect the skin. It is formulated with hyaluronic acid and watermelon extract. The ad calls out that the product has a creamy but super lightweight texture and leaves zero white cast. The presenter applies the sunscreen to her face as part of her daily skincare routine, emphasizing its ease of use and desirable texture. She also claims it is "IN-VIVO Tested" to reinforce the product's credibility and effectiveness. # Visual style The ad has a bright and clean aesthetic, using natural lighting and pastel colors to create a fresh, youthful feel. The editing style features quick cuts to maintain viewer engagement, especially during the product demonstration. The production quality appears to be a hybrid of UGC and polished commercial, combining the authenticity of user-generated content with professional camera work. The pacing is consistent, keeping a moderate BPM throughout the ad. # Hooks Spoken: 00:00–00:03 This is my Watermelon smoothie taking care of My Body from inside in the summers. Text overlay: 00:00–00:03 This is (in a handwritten script font) / 00:00–00:03 my Watermelon (in a handwritten script font) / 00:01–00:03 SMOOTHIE / 00:01–00:04 taking care (in a handwritten script font) / 00:02–00:04 of My Body (in a handwritten script font) Visual: 00:00–00:03 The shot shows a young woman holding up a smoothie. She has curly brown hair, light skin, and is wearing a pink tank top. She is standing in a neutral-toned room with a dining table and three hanging lights in the background. The camera is chest-level and stable. # Funnel stage Consideration # Pain points The ad addresses the common problem of sunscreens that leave a white cast on the skin. The presenter states that the product has "zero white cast," offering a solution for those who dislike the chalky residue left by some sunscreens. # Value propositions - Watermelon smoothie taking care of My Body from inside in the summers: Conveys the benefit of internal nourishment and hydration during the summer. - Watermelon sunscreen taking care from the outside: Highlights the benefit of external skin protection and care. - Packed with Hyaluronic and Watermelon extract: Emphasizes the value of key ingredients known for their hydrating and skin-nourishing properties. - Creamy but super lightweight and zero white cast: Appeals to users seeking a comfortable sunscreen experience. # Benefits - Takes care of My Body from inside in the summers - Taking care from the outside - Literally everything my Skin needs # Features - SPF 50 PA++++ - Aqua-gel - Packed with Hyaluronic and Watermelon extract - Creamy but super lightweight - Zero white cast - IN-VIVO Tested # Call to action None used. # Social proof - "And it's IN-VIVO Tested guys. That's a big yes for me." – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her routine. # Storyline - 00:00–00:03 00:00–00:03 The creator holds up a pink smoothie in a tumbler and states that it's her "Watermelon smoothie taking care of My Body inside the summers." - 00:03–00:07 00:03–00:07 The creator holds up a pink bottle of Dot & Key Watermelon Cooling Sunscreen and says, "And this is my watermelon sunscreen taking care from the outside." - 00:07–00:12 00:07–00:12 A close-up of the sunscreen tube is shown, followed by a shot of it being squeezed onto a hand. The presenter states that it's “Dot & Key's Watermelon Cooling sunscreen, packed with Hyaluronic and Watermelon extract." - 00:12–00:14 00:12–00:14 A shot of the person rubbing the sunscreen into the back of their hand while the presenter states, "Literally everything my Skin needs." - 00:14–00:19 00:14–00:19 The sunscreen is applied to the creator's face, and the presenter says to "look at this texture. It's so creamy but super lightweight and zero white cast." - 00:19–00:26 00:19–00:26 The creator appears directly in the camera and states, “And it's IN-VIVO Tested guys. That's a big yes for me. The ultimate Superfood combo. One for your skin and one for your body."

# Ad summary A woman with dry skin shares her favorite moisturizer for the winter. She shares that the Dot & Key Vitamin C+E Super Bright Moisturizer is her savior. She shares that it is packed with triple vitamin C, vitamin E, and hyaluronic acid. She shares that it is lightweight, non-greasy, and suitable for all skin types. She also shares that it fades dark spots and pigmentation. # Brand positioning Dot & Key is presented as a skincare brand focused on providing solutions for common skin concerns, particularly dryness and dark spots. The brand positions itself as a savior for dry skin, especially during the winter season, suggesting it offers effective and reliable products. By highlighting the inclusion of Vitamin C, Vitamin E, and hyaluronic acid, the brand emphasizes its commitment to using beneficial ingredients for skin health. The brand aligns with a lifestyle that values skincare and self-care, promoting the idea that its products are essential for maintaining healthy and radiant skin. The brand pushes against the norm of heavy, greasy moisturizers by offering a lightweight, non-greasy formula suitable for all skin types. The brand positioning is both functional, focusing on the product's ingredients and effectiveness, and emotional, as it aims to provide a sense of relief and confidence to those struggling with dry skin and pigmentation. # Product The Dot & Key Vitamin C+E Super Bright Moisturizer is a skincare product designed to combat dryness, fade dark spots, and reduce pigmentation. It is formulated with triple vitamin C, vitamin E, and hyaluronic acid. The moisturizer is described as lightweight and non-greasy, making it suitable for all skin types. The product is presented as a solution for those seeking to improve their skin's brightness and overall health, particularly during the winter season. The ad addresses the purchase barrier of heavy, greasy moisturizers by highlighting the product's lightweight texture. The ad tells the viewer that this moisturizer is worth trying because it is packed with beneficial ingredients, has a non-greasy formula, and effectively fades dark spots and pigmentation, making it an essential addition to their skincare routine. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is quick cuts, and the production quality is high. The pacing is consistent throughout the ad. The cuts and product actions are timed to the music beats and voiceover lines. # Hooks Spoken: Winter's here and so is my dry skin. Text overlay: Winter's here and so is my dry skin Visual: 00:00–00:02: A close-up shot of a woman with tan skin and dark hair, wearing a cream-colored sweater. She is smiling and touching her face. The background is a plain wall with a door. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dry skin, especially during the winter season. The creator states, "Winter's here and so is my dry skin," highlighting the common frustration of dealing with dry skin in cold weather. # Value propositions - The Dot & Key Vitamin C+E Super Bright Moisturizer is a skincare product designed to combat dryness, fade dark spots, and reduce pigmentation. It is formulated with triple vitamin C, vitamin E, and hyaluronic acid. The moisturizer is described as lightweight and non-greasy, making it suitable for all skin types. # Benefits - Fades dark spots - Fades pigmentation # Features - Triple vitamin C - Vitamin E - Hyaluronic acid - Lightweight - Non greasy - Suitable for all skin types # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The ad begins with the creator introducing herself and stating that winter is here, and so is her dry skin. - 00:02–00:04 The creator then introduces the Dot & Key Vitamin C+E Super Bright Moisturizer as her savior. - 00:04–00:07 The ad then shows the product being opened and a spatula scooping out the moisturizer. - 00:07–00:14 The creator then applies the moisturizer to her face, highlighting its lightweight and non-greasy texture. - 00:14–00:17 The ad then states that the moisturizer fades dark spots and pigmentation. - 00:17–00:20 The ad concludes with the creator stating that she will be carrying this cute jar everywhere.

# Ad summary This ad promotes Dot & Key's Watermelon Cooling Sunscreen SPF 50. The ad features a woman who describes the product as more than just a sunscreen, but a whole mood. She highlights its lightweight texture, cooling comfort, and hydrating properties due to hyaluronic acid and beetroot. She also mentions the matte finish. # Brand positioning Dot & Key is presented as a modern skincare brand that focuses on creating products that are not only effective but also enjoyable to use. The brand aligns with a lifestyle that values self-care and a fun, positive attitude towards skincare. The brand pushes against the norm of traditional, heavy sunscreens by offering a lightweight, cooling, and hydrating formula. The brand positioning is both functional, highlighting the product's SPF and hydrating properties, and emotional, emphasizing the 'whole mood' and 'instant cool comfort' aspects. # Product The Dot & Key Watermelon Cooling Sunscreen SPF 50 is a skincare product designed to protect the skin from the sun while providing a cooling and hydrating effect. It is formulated with hyaluronic acid and beetroot to keep the skin fresh, protected, and glowing. The sunscreen has a lightweight texture that melts into the skin without leaving a sticky or heavy residue. It is suitable for daily use and provides a matte finish. The product addresses the common purchase barriers associated with sunscreens, such as heaviness and stickiness, by offering a lightweight and comfortable alternative. # Visual style The ad has a polished, commercial aesthetic with a bright and cheerful tone. The editing style includes quick cuts to maintain a fast pace. The production quality is high, with clear visuals and professional lighting. The visual motif is the consistent use of the color pink, which aligns with the product's watermelon theme. The pacing is consistent throughout the ad, with cuts timed to the voiceover. # Hooks Spoken: Dot & Key's Watermelon SPF isn't just a sunscreen, it's a whole mood. Text overlay: 00:00–00:01: DOT & KEY / 00:00–00:01: Watermelon / 00:02–00:03: A SUNSCREEN, / 00:02–00:03: IT'S A / 00:03–00:03: WHOLE MOOD. Visual: 00:00–00:02: A woman with her hair pulled back and wearing a pink top holds up a pink and white tube of Dot & Key Watermelon Cooling Sunscreen SPF 50. The background is blurred, but appears to be a room with light-colored walls. The camera is stationary and focuses on the product and the woman's hand. / 00:02–00:04: Close-up shot of the woman holding the sunscreen tube. She has pink lipstick on and is looking at the camera with a slight smile. The background remains blurred. The camera is stationary. # Funnel stage Consideration # Pain points The ad addresses the common frustration of sunscreens being heavy and sticky, which can make them uncomfortable to wear. The woman in the ad says, 'melts in so no chip chip, no heaviness,' indicating that this sunscreen is different and won't leave a greasy residue. # Value propositions - SPF plus hydration - Lightweight texture that melts in so no chip chip, no heaviness # Benefits - Instant cool comfort - Fresh skin - Protected skin - Glowing skin - Hydration # Features - SPF 50 - Lightweight texture - Hyaluronic acid - Beetroot - Matte finish # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who is enthusiastic about the product and sharing her experience. # Storyline - 00:00–00:03 The ad begins with a woman holding up the Dot & Key Watermelon Cooling Sunscreen SPF 50, introducing it as more than just a sunscreen. - 00:03–00:03 She emphasizes that it's a 'whole mood,' setting a positive and fun tone for the product. - 00:03–00:05 The ad transitions to a close-up of the sunscreen being dispensed onto a hand, highlighting its lightweight texture. - 00:05–00:10 The woman applies the sunscreen to her face, emphasizing how it melts into the skin without leaving a sticky or heavy feeling. - 00:08–00:10 She describes the sunscreen as providing 'instant cool comfort,' reinforcing its refreshing and soothing properties. - 00:10–00:13 The ad showcases the product packaging again, highlighting its SPF 50 protection and hydrating ingredients like hyaluronic acid. - 00:13–00:16 The woman reapplies the sunscreen, emphasizing how it keeps the skin fresh, protected, and glowing. - 00:16–00:19 She concludes by mentioning the matte finish, describing it as 'chef's kiss,' indicating a perfect and desirable outcome.

# Ad summary This is a Dot & Key image ad promoting their watermelon cooling sunscreen. The ad highlights that the product provides double the benefits of a typical sunscreen, including cooling the skin and controlling excess oil. # Brand positioning Dot & Key is presented as a modern skincare brand focused on effective, dual-benefit solutions. The brand emphasizes the combination of skincare and cosmetics, offering products that not only protect but also enhance the skin's natural beauty. The brand aims to carve out a space for itself in the consumer's mind as a provider of innovative solutions for specific skincare needs, which are not only functional but also enjoyable to use, aligning with a lifestyle that values simplicity and effectiveness in beauty routines. Dot & Key seems to promote a balance between scientific formulation and natural ingredients, positioning itself as a bridge between clinical skincare and natural beauty practices. With an aesthetic that is clean and modern, Dot & Key aims to attract consumers who seek gentle yet effective skincare solutions. # Product The featured product is Dot & Key Watermelon Cooling Sunscreen aqua-gel, a sunscreen designed to cool the skin and control excess oil. It is intended for individuals seeking a sunscreen that not only protects against sun damage but also addresses common skin concerns like overheating and oiliness. The product boasts an SPF of 50+ indicating a high level of protection against UVA and UVB rays. The packaging highlights that the sunscreen contains hyaluronic acid, suggesting moisturizing benefits in addition to sun protection. The sunscreen is presented as a solution for maintaining skin comfort and balance, making it appealing for daily use, especially in warm climates. # Visual style The ad has a bright, playful, and modern aesthetic. The production quality appears to be highly polished, with studio-shot lighting and careful attention to color grading. The visuals incorporate a flatlay style with a product focus, complemented by natural elements like the watermelon. The typography is integrated seamlessly with the visual elements, using clean fonts. The overall style is designed to be eye-catching and easily scannable, making it well-suited for in-feed placement. # Hooks Headline: One Sunscreen Double the benefits # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the discomfort of hot skin and the annoyance of excess oil, particularly relevant during warmer months or for those with oily skin types. The product is presented as a way to provide relief by offering instant cooling and oil control, suggesting a solution to the common issues that people with oily skin face. # Value propositions - One Sunscreen Double the benefits # Benefits - Instantly cools skin - Controls excess oil # Features - SPF 50+ - Contains hyaluronic acid # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name "DOT & KEY" appears at the top of the image, clearly marking the brand's presence. # Storyline - The ad starts with the bold text displaying the brand's name. This makes sure the viewer knows which brand is being advertised. - The narrative then highlights the central message: "One Sunscreen, Double the benefits." This message is positioned to immediately capture attention by promising more than a typical sunscreen. - Below the headline, the product itself is presented with the main feature callouts: "Instantly cools skin" and "Controls excess oil", which provides a closer look at the specific advantages of the product.

# Ad summary A woman reviews Dot & Key Watermelon Cooling Sunscreen. She says it instantly cools her skin down, is super lightweight, absorbs quickly, and is non-sticky. She says it fits her oily skin so good and that she is absolutely in love with it. # Brand positioning Dot & Key is presented as a skincare brand that offers innovative and effective solutions for various skin concerns. The brand is positioned as a provider of products that are both functional and enjoyable to use, as highlighted by the watermelon-scented sunscreen. The brand aligns with values of self-care, confidence, and a fun, youthful lifestyle. Dot & Key aims to stand out by offering unique sensory experiences, such as the cooling effect and pleasant scent of their sunscreen, making skincare a more delightful and engaging experience for the consumer. The brand's positioning is both functional, with its focus on effective sun protection and oil control, and emotional, with its emphasis on sensory pleasure and confidence-boosting results. # Product The Dot & Key Watermelon Cooling Sunscreen is a skincare product designed to protect the skin from sun damage while providing a cooling sensation. It is formulated with SPF 50+ and hyaluronic acid. The sunscreen is lightweight, absorbs quickly, and is non-sticky, making it suitable for oily skin. The product is presented as a solution for those seeking effective sun protection without the heavy or greasy feel of traditional sunscreens. It is intended for daily use and is portrayed as an essential addition to any skincare routine, particularly for individuals with oily skin. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The visuals are timed to the voiceover, emphasizing key product features and benefits. # Hooks Spoken: 00:00–00:02 Female 1: [Excitedly] I think I just found the love of my life! Text overlay: 00:01–00:02 Love of my life✨ Visual: 00:00–00:02: A woman with long, dark hair and a pink top stands in front of a dresser with a round mirror. She smiles and gestures with her hands as she speaks directly to the camera. # Funnel stage Consideration # Pain points The ad addresses the frustration of using heavy, greasy sunscreens that can clog pores and feel uncomfortable, especially for those with oily skin. The creator highlights the non-sticky formula as a key benefit, suggesting that traditional sunscreens often leave a sticky residue. # Value propositions - The Watermelon Cooling Sunscreen provides effective sun protection with SPF 50+ while also hydrating the skin with hyaluronic acid. - The lightweight, quick-absorbing, and non-sticky formula makes it ideal for oily skin. # Benefits - Instantly cools skin down - Super lightweight - Absorbs quickly - Non-sticky # Features - SPF 50+ - With Hyaluronic Acid - Watermelon scented - Cooling # Call to action None used. # Social proof - "This product fits my oily skin so good" – Female 1 (Customer) - "I am absolutely in love with this" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her personal experience and satisfaction with the product. # Storyline - 00:00–00:02 The video begins with the creator directly addressing the audience, expressing excitement about a new product find. - 00:03–00:04 The creator reveals the product to be Dot & Key Watermelon Cooling Sunscreen. - 00:05–00:11 The creator applies the sunscreen to her face, highlighting its cooling effect, lightweight texture, quick absorption, and non-sticky formula. - 00:12–00:17 The creator expresses her satisfaction with the product, emphasizing its suitability for oily skin and her overall love for it. - 00:18–00:20 The creator concludes by stating that the sunscreen will be a constant companion, indicating its importance in her daily routine.

# Ad summary This ad features Dot & Key sunscreens. There are 5 sunscreens being featured in the ad. They are all lined up next to each other and have different colors, ingredients, and purposes. The background is a pink gradient. # Brand positioning Dot & Key is presented as a skincare brand focused on sun protection through a variety of specialized sunscreen products. The brand emphasizes accessible, makeup-friendly sun protection with a focus on gentle, effective formulas. The presentation aims to stand out in a crowded market through specialized options tailored to different skin needs and preferences, which are all scientifically tested. # Product The ad features a lineup of five Dot & Key sunscreens, each designed with specific skin needs in mind. First is the Cica Calming Mattifying Sunscreen, designed to calm and mattify the skin, featuring Niacinamide. Second is the Vitamin C+E Super Bright Sunscreen, which is formulated with Sicilian Blood Orange to brighten the skin. Third is the Strawberry Dew Sunscreen Mist, designed for makeup-friendly re-application. Fourth is the Watermelon Cooling Sunscreen, with Hyaluronic Acid to cool and hydrate. Finally, there is the Blueberry Hydrate Barrier Repair Sunscreen, which has Hyaluronic Acid and Ceramides and is fragrance-free. All the products provide SPF 50+. # Visual style The ad has a clean, bright, and product-focused aesthetic. The sunscreens are arranged in a visually appealing lineup against a soft pink gradient background. The overall production quality appears highly polished. The typography is clean and legible, with a modern touch. The layout is simple and easy to scan, and the use of color-coded containers adds to the visual appeal and helps differentiate the products. The use of a light pink gradient helps to create an inviting and friendly style that should promote the products and brand as a whole. # Hooks Headline: IN-VIVO TESTED Sunscreens # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the customer's need for effective sun protection, with added benefits for various skin concerns. The customer needs a sunscreen that not only protects their skin but also addresses specific skin problems, such as oiliness, dryness, dullness, or sensitivity. # Value propositions - Makeup friendly SPF # Benefits - CICA CALMING MATTIFYING - SUPER BRIGHT - STRAWBERRY DEW - WATERMELON COOLING - BLUEBERRY HYDRATE BARRIER REPAIR # Features - SPF 50+ - BROAD SPECTRUM - WITH NIACINAMIDE - WITH SICILIAN BLOOD ORANGE - MAKEUP FRIENDLY - with aloe vera water & strawberry & reishi extracts - WITH HYALURONIC ACID - FRAGRANCE FREE - WITH HYALURONIC ACID & CERAMIDES # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its product range and touting their benefits. # Storyline - The ad opens by spotlighting the phrase 'IN-VIVO TESTED Sunscreens,' a brand-presented point that aims to establish trust by highlighting the scientific backing of the product line. - Next, the ad showcases a lineup of Dot & Key sunscreens, with the brand highlighting various types of sunscreens that cater to specific skin needs or preferences, creating a sense of variety and personalization. - The bottom of the ad adds icons for ‘Calms’, ‘Glows’, ‘Brightens’, ‘Cools’ and ‘Repairs’ to highlight and signal the individual benefits of each sunscreen, which aims to increase engagement by making the benefits easier to understand.

# Ad summary This ad showcases four sunscreen products from Dot & Key, each targeting different skin concerns. The ad features the products alongside their key ingredients and benefits, set against a bright, colorful background. # Brand positioning Dot & Key is presented as a skincare brand focused on targeted solutions for various skin concerns, emphasizing ingredient-focused formulations. The brand is positioned as a provider of specialized skincare solutions. The brand's emphasis on specific ingredients and targeted benefits suggests a functional approach to skincare, catering to those seeking effective solutions for their unique needs. Dot & Key appears to push against the notion of one-size-fits-all skincare by offering a range of products tailored to different skin types and concerns. The brand promotes the idea of personalized skincare, where customers can choose products based on their specific needs. # Product The ad features four Dot & Key sunscreens, each catering to different skin needs. First is the Vitamin C+E Super Bright Sunscreen, which contains double blood orange. The Watermelon Cooling Sunscreen contains hyaluronic acid and is designed to control excess oil. The Cica Calming Mattifying Sunscreen contains niacinamides and is designed to reduce acne and redness. The Blueberry Hydrate Barrier Repair Sunscreen contains hyaluronic acid and 5 ceramides and is designed to hydrate and repair skin. All four sunscreens have SPF 50+. The packaging for each sunscreen matches the key ingredients in the product. # Visual style The ad features a clean, bright, and colorful aesthetic. The production quality is high, with studio-shot images of the products and ingredients. The layout is grid-based, with each sunscreen aligned vertically. The image treatment includes background removal and color grading to enhance the vibrancy of the products and ingredients. The typography is clean and legible. Overall, the visual style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: IN-VIVO TESTED SPF 50+ Sunscreens # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses common skin concerns such as dullness, excess oil, acne, redness, and compromised skin barrier by offering specialized sunscreens to target these issues. # Value propositions - Vitamin C + Double Blood Orange: Boosts Glow - Watermelon + Hyaluronic Acid: Controls Excess Oil - Super Cica + Niacinamides: Reduces Acne & Redness - Blueberry + 5 Ceramides: Hydrates & Repairs Skin # Benefits - Boosts Glow - Controls Excess Oil - Reduces Acne & Redness - Hydrates & Repairs Skin # Features - SPF 50+ - Vitamin C - Double Blood Orange - Watermelon - Hyaluronic Acid - Super Cica - Niacinamides - Blueberry - 5 Ceramides # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand lists the products that they sell and the benefits of each product. # Storyline - The ad starts by showcasing the four sunscreens from Dot & Key and indicates that they are “IN-VIVO TESTED SPF 50+ Sunscreens”. The brand is communicating the quality and scientific validation of its products. - Each sunscreen is paired with a background image of its key ingredient and a short description of its main benefit. The brand provides an overview of the key ingredients and product benefits of each sunscreen so that the customer can choose the right sunscreen for their skin. - The ad highlights key benefits for each sunscreen. The brand is emphasizing each product's targeted solution.

# Ad summary This ad features a lineup of Dot & Key sunscreens, each with a different formula and benefit. The ad highlights the variety of options available and positions them as makeup-friendly and suitable for daily wear. # Brand positioning Dot & Key is presented as a skincare brand that offers a range of sunscreen solutions tailored to different skin needs and preferences. The brand emphasizes the importance of daily sun protection while also catering to specific skincare concerns like calming, brightening, cooling, hydrating, and evening skin tone. The brand positions itself as innovative by offering sunscreens in various formats, including mists and tinted options, and by incorporating ingredients like Cica, Vitamin C, Hyaluronic Acid, and Ceramides. The brand aims to occupy a space in the consumer's mind as a provider of specialized and effective sun protection that integrates seamlessly into daily routines. # Product The ad features a range of Dot & Key sunscreens, each designed with specific benefits and ingredients. The Cica Calming Mattifying Sunscreen is formulated with Niacinamide to calm and mattify the skin. The Vitamin C+E Super Bright Sunscreen is designed to brighten the skin with the help of blood orange. The Strawberry Dew Sunscreen Mist offers a lightweight, refreshing application. The Watermelon Cooling Sunscreen provides a cooling sensation with Hyaluronic Acid. The Blueberry Hydrate Barrier Repair Sunscreen is formulated with Hyaluronic Acid and Ceramides to hydrate and repair the skin barrier. The Strawberry Dew Tinted Sunscreen offers daily wear with a tint of color in 03 Beige. All sunscreens offer SPF 50+ broad spectrum protection. The ad highlights the variety of options available to address different skin concerns and preferences, making sun protection more accessible and appealing. # Visual style The ad has a clean and bright visual style with a focus on product presentation. The products are arranged in a neat lineup against a soft gradient background. The lighting is even and flattering, highlighting the product packaging and colors. The overall aesthetic is modern and appealing, designed to catch the eye and convey a sense of quality and efficacy. # Hooks Headline: Water-light SUNSCREENS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a sunscreen that is both effective and suitable for daily wear, especially for those who wear makeup. Many sunscreens can feel heavy, greasy, or cause makeup to pill or separate. # Value propositions - Water-light sunscreens for daily wear - Makeup friendly SPF - Variety of sunscreens for different skin needs # Benefits - Calms - Glows - Cools - Repairs - Brightens - Makeup friendly # Features - SPF 50+ - Broad Spectrum - Cica Calming - Mattifying - Vitamin C-E - Super Bright - Strawberry Dew - Watermelon Cooling - Blueberry Hydrate - Barrier Repair - Tinted # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the range of Dot & Key sunscreens and their unique benefits. # Storyline - The ad opens by showcasing a range of Dot & Key sunscreens, immediately conveying the brand's focus on sun protection. This is told from the brand's perspective to introduce the product line. - The ad highlights the unique benefits of each sunscreen, such as calming, brightening, cooling, hydrating, and evening skin tone. This is told from the brand's perspective to showcase the variety of options available. - The ad emphasizes the makeup-friendly nature of the sunscreens, addressing a common concern among makeup users. This is told from the brand's perspective to appeal to a broader audience. - The ad concludes by showcasing the Strawberry Dew Tinted Sunscreen, highlighting its daily wear and tinted properties. This is told from the brand's perspective to emphasize the product's convenience and versatility.

# Ad summary This ad features a creator demonstrating the Dot & Key Watermelon Cooling Sunscreen. She highlights the product's key features, such as no white cast, no greasiness, ultra-light, and oil-free, and demonstrates how it leaves the skin feeling cool and hydrated, making it perfect for everyday wear. The ad emphasizes that the sunscreen is photo-stable. # Brand positioning Dot & Key is presented as a modern, approachable skincare brand focused on creating gentle and effective products. The brand emphasizes functional benefits like oil-free formulas and ultra-light textures, indicating a focus on comfortable, everyday wear. The brand avoids overly scientific or clinical positioning, opting for relatable, user-friendly language. Its use of fruit extracts like watermelon and a pastel-colored packaging creates an association with freshness and a light, casual lifestyle. The brand promotes itself by challenging the norm of heavy, sticky sunscreens, offering a more enjoyable experience. # Product The featured product is Dot & Key's Watermelon Cooling Sunscreen, described as an aqua-gel formulation designed to provide SPF 50+ protection without leaving a white cast or feeling greasy. The sunscreen contains watermelon extracts that help keep the skin feeling cool and hydrated. It is ultra-light, oil-free, and intended for everyday wear. A key selling point is that the sunscreen is photo-stable, ensuring it maintains its SPF protection even after UV exposure. The sunscreen comes in a pink and white bottle. # Visual style The ad features a UGC-style aesthetic, with a casual, natural lighting. The editing style includes quick cuts and simple transitions to maintain a fast pace. The production quality is basic, emphasizing authenticity over polish, which aligns with the creator-driven content style typical of social media platforms. # Hooks Spoken: 00:00–00:01 Stop! Stop scrolling. Text overlay: 00:00–00:01 Stop! / 00:00–00:01 scrolling. Visual: 00:00–00:01: A woman with long, wavy dark hair, fair skin, and pink lipstick stands close to the camera with a light tan wall in the background. She wears a light pink patterned top and has a surprised expression as she raises a hand to signal the viewer to stop. On-screen text reads, “Stop! scrolling.” # Funnel stage Consideration # Pain points Many sunscreens feel sticky and heavy. # Value propositions - Sunscreen that is ultra-light, oil-free, and photo-stable for everyday wear. # Benefits - Keeps skin feeling cool - Keeps skin feeling hydrated - Made for everyday wear # Features - No white cast - No greasiness - Watermelon extracts - Ultra-light - Oil free - Photo stable # Call to action None used. # Social proof - “This is the sunscreen I actually enjoy using daily.” – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a woman who is presenting as a customer of the brand. # Storyline - 00:00–00:01 The video opens with a woman telling the viewer to stop scrolling. - 00:01–00:04 She rubs in a white cream, and explains that if your sunscreen feels sticky and heavy, you need this product. - 00:04–00:07 The woman presents the Dot & Key Watermelon Cooling Sunscreen. - 00:07–00:09 She lists product benefits, explaining that it provides no white cast and no greasiness. - 00:09–00:13 The woman rubs the product on her face again, mentioning watermelon extracts to help keep your skin feeling cool and hydrated. - 00:13–00:15 The sunscreen is shown being squeezed from its container and is described as ultra-light and oil-free. - 00:15–00:16 The woman adds that it is made for everyday wear. - 00:16–00:20 The woman expresses her excitement about the product, emphasizing that the best part is that the sunscreen is photo-stable. - 00:20–00:23 She reiterates that this is the sunscreen that she actually enjoys using daily.

# Ad summary This ad features a creator reviewing Dot & Key's Strawberry Bright Face Serum. She highlights the serum's texture, ingredients, and benefits for oily and acne-prone skin. # Brand positioning Dot & Key is presented as a skincare brand that combines effective ingredients with aesthetically pleasing packaging. The brand aims to appeal to consumers who value both the functionality and the visual appeal of their skincare products. The ad highlights the brand's focus on creating products that are not only effective for specific skin concerns like oily and acne-prone skin but also enjoyable to use, suggesting a positioning that balances scientific efficacy with a fun, user-friendly experience. The brand seems to ignore the norm of clinical or medicinal presentation often associated with skincare for problem skin, instead opting for a bright, playful aesthetic. # Product The Dot & Key Strawberry Bright 10% Niacinamide Face Serum is presented as a lightweight, multipurpose skincare product designed for oily and acne-prone skin. The serum features a creamy, lotion-like texture that allows users to potentially skip moisturizer, especially when skin is feeling extra oily. It is formulated with 10% niacinamide, an active ingredient known for keeping oil in check, fading marks, and calming down breakouts. The serum is described as non-sticky and lightweight, making it a non-negotiable for those who dislike heavy or greasy skincare products. The product is also highlighted for its aesthetically pleasing packaging, adding to its overall appeal. # Visual style The ad has a casual, UGC-style aesthetic with bright, natural lighting. The editing is simple with static shots and smooth transitions. The production quality is clean but not overly polished, giving it an authentic feel. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:04 Okay, but why is this serum so cute? It's literally bright pink 😱 Text overlay: 00:00–00:04 Okay, but why is this serum / 00:02–00:04 so cute? / 00:03–00:04 It's literally bright pink 😱 Visual: 00:00–00:02 Close-up shot of a person's hand, presumably the creator, holding a small, bright pink bottle and dispensing a pink serum onto the back of their hand. The background is blurred, showing a glimpse of a white door and wall. The person is wearing a light pink ribbed tank top. The camera is handheld and slightly shaky, focusing on the serum's texture and color. / 00:02–00:04 The camera focuses on the creator's face and hand, showing the bright pink serum on the back of her hand. She is smiling slightly, with a nose ring and pink hair clips visible. The background includes white cabinets and a wall. The lighting is bright and natural. # Funnel stage Consideration # Pain points The ad addresses the pain point of oily skin feeling greasy or sticky after applying skincare products. The creator states, "That's a non-negotiable for me like sticky stuff with my oily skin I just can't do it." # Value propositions - Multipurpose, lightweight and it works on my skin concerns - Cute, calming, and it does the job # Benefits - Can skip moisturizer when skin is feeling extra oily - Keeping oil in check - Fading marks - Calming down breakouts - Doesn't leave behind any stickiness or residue - Aesthetically pleasing # Features - Creamy, lotion-y texture - 10% niacinamide - Non-sticky - Lightweight # Call to action None used. # Social proof - "I was already into it before I even put it on my face, to be honest" – Female 1 (Creator) - "Cute, calming, and it does the job" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product, sharing her personal experience and opinions. # Storyline - 00:00–00:04 00:00–00:04 The creator applies a bright pink serum to her hand and expresses surprise and delight at its color, calling it "so cute" and "literally bright pink." This moment is from the creator's perspective, conveyed through her tone and close-up visuals, setting a playful and curious tone. - 00:04–00:07 00:04–00:07 The ad transitions to a shot of the product bottle, Dot & Key Strawberry Bright 10% Niacinamide Face Serum, held in the creator's hand. She states she was "already into it before I even put it on my face," indicating the product's appealing aesthetic. This is from the creator's perspective, emphasizing her initial positive impression. - 00:07–00:12 00:07–00:12 The creator applies the serum to her face, highlighting its "creamy, lotion-y texture." This is from the creator's perspective, focusing on the sensory experience of using the product. - 00:12–00:16 00:12–00:16 The creator explains that the serum's texture allows her to "actually skip moisturizer when my skin is feeling extra oily." This is from the creator's perspective, emphasizing a key benefit for oily skin types. - 00:16–00:23 00:16–00:23 The creator details the serum's ingredients, stating it's "loaded with 10% niacinamide," which she uses to keep oil in check, fade marks, and calm breakouts. This is from the creator's perspective, providing functional details and benefits. - 00:23–00:27 00:23–00:27 The creator emphasizes that the serum "doesn't leave behind any stickiness or residue and it's super lightweight," addressing a common concern for oily skin. This is from the creator's perspective, highlighting a key product feature. - 00:27–00:32 00:27–00:32 The creator reinforces the importance of a non-sticky formula for her oily skin, stating, "That's a non-negotiable for me...I just can't do it." This is from the creator's perspective, emphasizing a personal preference and relatable pain point. - 00:32–00:38 00:32–00:38 The creator summarizes the serum's benefits, calling it "multipurpose, lightweight, and it works on my skin concerns," and adding that it's "aesthetically pleasing." This is from the creator's perspective, providing a concise overview of the product's value. - 00:38–00:40 00:38–00:40 The creator concludes by saying the serum is "cute, calming, and it does the job," offering a final endorsement. This is from the creator's perspective, reinforcing the product's positive attributes. - 00:40–00:44 00:40–00:44 The creator recommends the serum for those with oily or acne-prone skin, calling it "a solid all-in-one pick." This is from the creator's perspective, targeting a specific audience and providing a clear recommendation.

# Ad summary This ad showcases four different gel face wash products from Dot & Key, each targeting specific skin concerns. The ad emphasizes the non-drying nature of the face washes and highlights the brand's availability on Blinkit for quick delivery. # Brand positioning Dot & Key is presented as a skincare brand focused on providing targeted solutions for various skin concerns. The brand emphasizes gentle yet effective formulations, incorporating ingredients like probiotics, ceramides, salicylic acid, and vitamins. The brand positions itself as accessible and convenient, highlighting its availability on Blinkit for quick delivery. The brand seems to push against the norm of harsh, drying cleansers by emphasizing its non-drying formulas. # Product The ad features four different gel face washes from Dot & Key, each designed to address specific skin needs. The Vitamin C + E Super Bright Gel Face Wash is formulated with Sicilian blood orange and niacinamide for all skin types. The Barrier Repair + Hydrating Gentle Face Wash contains probiotics and essential ceramides, suitable for normal, dry, and sensitive skin. The Cica Calming Blemish Clearing Gel Face Wash includes salicylic acid and green tea, targeting oily and acne-prone skin. Lastly, the Watermelon Cooling Gel Face Wash features vitamin C and cucumber for oily and combination skin. All face washes are presented as non-drying and come in 100ml tubes. The ad addresses the purchase barrier of time by highlighting the availability of the products on Blinkit, promising delivery in 10 minutes. # Visual style The ad has a clean and bright visual style with a focus on product presentation. The use of pastel colors and natural elements like fruits and leaves gives it a fresh and appealing look. The product tubes are well-lit and positioned to showcase their labels. The overall aesthetic is modern and designed to be eye-catching in a social media feed. # Hooks Headline: NON-DRYING Facewash # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common problem of face washes causing dryness and irritation, which can deter people from using them regularly. # Value propositions - Non-drying face wash - Delivered in 10 minutes via Blinkit # Benefits - Super bright gel face wash - Barrier repair + hydrating gentle face wash - Cica calming blemish clearing gel face wash - Watermelon cooling gel face wash # Features - Vitamin C + E - Sicilian blood orange & niacinamide - Probiotics & essential ceramides - Salicylic & green tea - Vitamin C & cucumber # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product features, benefits, and availability. # Storyline - The ad opens with the claim that the product is a 'NON-DRYING Facewash,' immediately addressing a common concern with face washes. This is told from the brand's perspective, highlighting a key benefit of their product line. - The ad then showcases four different Dot & Key gel face washes, each with specific ingredients and benefits tailored to different skin types. This is presented from the brand's perspective, informing the audience about the variety and targeted solutions offered. - The ad concludes by highlighting the availability of the products on Blinkit, promising delivery in 10 minutes. This is told from the brand's perspective, emphasizing the convenience and speed of obtaining their products.

# Ad summary A woman with no visible makeup reviews a product to show before and after results. # Brand positioning Dot & Key is presented as a skincare brand focusing on effective ingredients with an element of fun. The focus on strawberry and niacinamide suggests a modern approach to ingredient-focused beauty. The product is presented as cute and effective. It positions itself against the norms of clinical brands and also sets itself apart through an emotional brand positioning with its colorful packaging. # Product The product being advertised is Dot & Key Skincare Strawberry Bright 10% Niacinamide Face Serum, which comes in a 30ml pink bottle. It is intended for those looking to fade pigmentation and brighten the skin. It has a pink, non-sticky texture. The serum is portrayed as a product that is not only aesthetically pleasing but also effective in fading pigmentation, which is a key benefit for users seeking to improve their skin's appearance. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The pacing is moderate, with cuts timed to coincide with the voiceover. The product application shots are close-up to highlight the texture and effect of the serum, and the "before and after" shots are clear and direct. # Hooks Spoken: 00:00–00:03 I'm stepping into the fourth week of using this bottle and Visual: 00:00–00:03 The shot is a medium close-up of a woman with fair skin, dark brown hair parted in the middle and pulled back slightly, wearing a white top and a gold necklace. She is speaking directly to the camera, positioned in the center of the frame. Her expression is friendly and engaging. The background includes a lamp and a neutral-colored wall, suggesting a home setting. The lighting is soft. # Funnel stage Consideration # Pain points Uneven skin tone and pigmentation are frustrating to deal with and hard to fix. # Value propositions - Strawberry and niacinamide combine to make your pigmentation fade # Benefits - Clearer skin - Brighter skin - Pigmentation fade # Features - Strawberry - Niacinamide - Pink serum - Non-sticky texture # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the point of view of a customer reviewing the product. # Storyline - 00:00–00:03 00:00–00:03 The video begins with a woman announcing she is in her fourth week of using a product. This is intended to immediately engage the audience by setting the stage for a before-and-after story, from the customer's point of view, which suggests a personal connection and authenticity. The tone is casual and friendly, making the audience feel like they are getting advice from a peer. - 00:03–00:05 00:03–00:05 The woman holds up a pink Dot & Key bottle of serum, and states that her skin has transformed since she began using it. This visual introduces the hero product and sets up a narrative of skin transformation. The customer's perspective conveys a promise of visible results. The tone shifts to anticipation as viewers prepare to see the change. - 00:05–00:07 00:05–00:07 A before-and-after shot is displayed, starting with a close-up of the woman's skin with visible pigmentation, followed by a quick transition to a shot of her skin looking brighter and clearer. This visual comparison aims to demonstrate the product's efficacy and immediately captures the audience's attention with a compelling visual contrast. The perspective is observational, letting the visuals speak for themselves. - 00:07–00:10 00:07–00:10 The woman is shown gently rubbing the serum into her face and then a pump of the serum is shown on her hand. The intention is to highlight the subtle brightness it provides, and the fact that she is in love with its pink, non-sticky texture. The perspective is that of the customer, conveying a sense of luxury and sensory satisfaction. The tone is appreciative and approving. - 00:10–00:11 00:10–00:11 The woman is shown in the center of the screen with the serum on the back of her hand. She continues to share that the texture is non-sticky. The perspective is that of the customer, conveying a sense of luxury and sensory satisfaction. The tone is appreciative and approving. - 00:11–00:12 00:11–00:12 The woman holds up the bottle, and the brand and product is clearly displayed. The perspective is that of the customer, pointing out the features of the brand. - 00:12–00:16 00:12–00:16 The woman applies the product to her cheek and then rubs it in. She then shares that it doesn't just look cute but it clearly made her pigmentation fade. The perspective is that of the customer, highlighting the aesthetic appeal and functionality. - 00:16–00:20 00:16–00:20 The woman shares that it's the strawberry and niacinamide doing its job. The customer's perspective is used to reinforce the product's efficacy through its ingredients, adding a layer of scientific credibility to the testimonial.

# Ad summary A woman films a short video about the Dot & Key Vitamin C sunscreen. She mentions how it is one of her best skin investments, and shows how it blends easily, leaves zero white cast, and includes Vitamin C and E to leave the skin glowing. # Brand positioning Dot & Key presents itself as a provider of effective skincare solutions with a focus on incorporating vitamins into their product formulations. By emphasizing ingredients like Vitamin C and E, the brand aligns with the desire for radiant and healthy-looking skin. The brand differentiates itself by being IN-VIVO tested. # Product The Dot & Key Vitamin C+E Super Bright Sunscreen is a skincare product designed to protect the skin from sun damage while also providing brightening benefits. According to the ad, this sunscreen has an SPF of 50+ PA++++ and is water-light. It contains Vitamin C and E, and it blends easily without leaving a white cast. The product is IN-VIVO tested. # Visual style The ad has a bright and natural aesthetic with a UGC feel. The shots are static with smooth transitions between them. The lighting is bright, and there are lots of shadows from the window blinds. The pacing is medium. # Hooks Spoken: 00:00–00:02: I don't want my skin to look like this in future. Text overlay: 00:00–00:02: I don't want my skin to look like this in future Visual: 00:00–00:01: Extreme close-up shot of a person's face, showing skin with visible damage. The person has brown eyes and the background is out of focus green. The foreground and background are both brightly lit, and the skin shows lots of texture. / 00:01–00:02: A young woman with fair skin, dark hair, and a nose piercing looks into the camera and speaks. She wears a white tank top and dark lip color. The background is a blank wall with the shadows from the window blinds over it. The shot is medium framed and stable. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is wanting to avoid damaged-looking skin in the future. The ad opens with the visual of skin that has visible damage. "I don't want my skin to look like this in future." # Value propositions - Vitamin C and E help the skin glow. - The product is IN-VIVO tested to further build trust. # Benefits - Blends in literally seconds - Leaves zero whitecast - Skin glows # Features - SPF of 50+ PA++++ - Water-light - Triple vitamin C - Vitamin E - IN-VIVO tested # Call to action None used. # Social proof - "Trust me girlies, your future self is gonna thank you." # Point of view - Customer 100% – The entire ad is delivered by a single customer sharing their experience and thoughts on the product. # Storyline - 00:00–00:01 The ad opens with a visual of skin damage. - 00:00–00:02 The creator states she doesn't want her skin to look like the one shown in the opening visual in the future. - 00:02–00:05 The creator shifts to a shot of herself, and then says one of her best investments so far has been this sunscreen, as she holds up the featured product. - 00:05–00:08 The creator states that this is Dot & Key's Vitamin C sunscreen and that she can not step out without it. - 00:08–00:11 The creator proceeds to apply the sunscreen to her face. - 00:08–00:12 The creator states it is super water-light and blends in literally seconds and leaves zero white cast, as she continues to rub it into her skin. - 00:12–00:16 The creator looks into the camera as she touches her face and smiles, stating that it has triple vitamin C and vitamin E, so her skin glows. - 00:16–00:18 The creator puts some of the product on her hand and rubs it in. - 00:18–00:20 The creator shows the Dot & Key packaging and states that the product is IN-VIVO tested, which makes her trust it even more. - 00:20–00:22 The creator says, "Trust me girlies, your future self is gonna thank you," as she holds the sunscreen up to the camera.

# Ad summary This ad features a creator reviewing Dot & Key's Strawberry Bright 10% Niacinamide Face Serum. She highlights the serum's pink color, lightweight feel, and brightening effect, attributing these qualities to its Vitamin B12 and Niacinamide content. She emphasizes its benefits for hyperpigmentation, scars, and inflammation, positioning it as her new favorite. # Brand positioning Dot & Key is presented as a modern, innovative skincare brand that embraces unique product formulations and visually appealing aesthetics. The brand aims to stand out in the market by offering products with distinctive features, such as the pink color of the serum, which is attributed to Vitamin B12. The brand aligns with a fun, youthful lifestyle, emphasizing the importance of effective skincare with a playful twist. Dot & Key positions itself as a brand that pushes against the norms of traditional skincare by incorporating unique ingredients and eye-catching colors, making skincare more engaging and enjoyable for consumers. # Product The Dot & Key Strawberry Bright 10% Niacinamide Face Serum is a skincare product designed to brighten the skin and reduce hyperpigmentation, scars, and inflammation. The serum contains 10% Niacinamide and Vitamin B12, which gives it a distinctive pink color. It is formulated to be lightweight and non-sticky, making it comfortable for daily use. The serum is intended for individuals looking to improve their skin's brightness and address issues like hyperpigmentation and inflammation. The ad highlights the serum's brightening effect and its ability to reduce skin imperfections, making it a desirable product for those seeking a radiant and even complexion. The ad emphasizes that the serum is lightweight and non-sticky, addressing potential purchase barriers related to product feel and texture. # Visual style The ad has a UGC feel with natural lighting and a slightly shaky, handheld camera style. The editing is simple with static shots and smooth transitions. The production quality is a hybrid of UGC and polished commercial, supporting a casual and relatable tone. The pacing is consistent, with a moderate number of cuts per minute. The visuals are timed to match the voiceover lines, creating a cohesive audio-visual experience. # Hooks Spoken: 00:00–00:03 Indian brands ko ho kya gaya hai that they are making pink serums now? Text overlay: 00:00–00:03 Pink Serum!!! Visual: 00:00–00:03 Close-up shot of a young woman with tan skin and dark hair pulled back, wearing a red off-the-shoulder top. She is applying a bright pink serum to her cheek, which drips down her face. The background is a blurred room with natural light coming through a window. The camera is handheld and slightly shaky, focusing on her face and the serum application. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of skin imperfections such as hyperpigmentation, scars, and inflammation. The creator highlights that the serum helps reduce these issues: "jo aapki skin ke hyperpigmentation, scar aur inflammation ko kam karta hai." # Value propositions - The serum's pink color is due to Vitamin B12, which helps reduce hyperpigmentation, scars, and inflammation. - The serum is lightweight and non-sticky, making it comfortable for daily use. # Benefits - Brightening effect - Reduces hyperpigmentation - Reduces scars - Reduces inflammation # Features - 10% Niacinamide - Vitamin B12 - Lightweight - Non-sticky # Call to action Comment down for the link. # Social proof - "This is the cutest serum I have" – Female 1 (Customer) - "This pink serum is my new favorite now" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer reviewing and demonstrating the product. # Storyline - 00:00–00:03 00:00–00:03 The creator applies a pink serum to her face and expresses surprise that Indian brands are now making pink serums. - 00:03–00:07 00:03–00:07 She introduces the Dot & Key Strawberry Bright 10% Niacinamide Face Serum, calling it the cutest serum and highlighting its pretty pink color. - 00:07–00:12 00:07–00:12 She showcases the brightening effect of the serum, attributing it to the 10% Niacinamide content. - 00:12–00:21 00:12–00:21 The creator explains that the serum's pink color is due to Vitamin B12, which helps reduce hyperpigmentation, scars, and inflammation. - 00:21–00:26 00:21–00:26 She emphasizes that the serum is lightweight and non-sticky, and declares it her new favorite. - 00:26–00:30 00:26–00:30 The creator encourages viewers to comment for the link if they want to try the pink serum.

# Ad summary This ad for Dot & Key Meltie Lip Balm features two women holding different shades of the product. The ad highlights the product's SPF 50+ protection and availability for delivery in 10 minutes via Blinkit. # Brand positioning Dot & Key is presented as a modern, accessible skincare and personal care brand that emphasizes fun and effective solutions. The brand seems to target a younger demographic, focusing on trendy and convenient products like lip balms with SPF protection. The brand aligns with a lifestyle that values both beauty and practicality, offering products that are easy to use and readily available, as highlighted by the Blinkit delivery partnership. The brand positioning is both functional, with its SPF 50+ lip balm, and emotional, with its playful product names and youthful imagery. # Product The featured product is Dot & Key's Meltie Lip Balm with SPF 50+. It is a lip balm designed to provide sun protection while keeping lips moisturized. The lip balm comes in a lipstick-style tube with a twist-up applicator. The ad showcases two different shades: Berry Crumble and Strawberry Glaze. The product is targeted towards individuals looking for convenient and effective lip care with added sun protection. The ad addresses the purchase barrier of accessibility by highlighting its availability for delivery in 10 minutes via Blinkit, emphasizing its convenience for on-the-go use. # Visual style The ad has a polished, studio-shot production quality with a clean and bright aesthetic. The visual motifs include a soft pink color palette, close-up product shots, and smiling models to convey a sense of fun and accessibility. The image treatment includes background removal and color grading to enhance the overall visual appeal. The typography is large and bold, making it easy to read and scannable in-feed. The style is platform-native, fitting well within the visual norms of Instagram and other social media platforms. # Hooks Headline: SPF 50+ MELTIE LIP BALM # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - SPF 50+ Meltie Lip Balm # Benefits - Delivered in 10 minutes # Features - SPF 50+ # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and availability. # Storyline - The ad opens with two smiling women each holding a Dot & Key Meltie Lip Balm, showcasing the product in use and highlighting its appeal. This is from the brand's perspective, aiming to capture attention and present the product as desirable and fun. - The ad highlights the SPF 50+ protection and the 'Meltie Lip Balm' name, emphasizing the product's key features and benefits. This is from the brand's perspective, informing the audience about the product's unique selling points. - The ad mentions the availability of the product for delivery in 10 minutes via Blinkit, addressing the convenience factor for potential customers. This is from the brand's perspective, aiming to remove purchase barriers and encourage immediate action.