How Desenio Advertises on Meta

# Ad summary This image ad for Desenio promotes a spring sale with up to 40% off. The ad features a curated display of framed art prints above a modern cabinet, styled with decorative objects and flowers, creating a lifestyle setting. # Brand positioning Desenio is presented as a purveyor of stylish and contemporary art prints. The brand offers a wide range of designs, catering to diverse tastes and interior decor styles. Positioned as a provider of affordable art, Desenio enables customers to personalize their spaces with trendy and visually appealing wall decor. The brand aligns with a modern, design-conscious lifestyle, providing accessible options for expressing individual style through art. # Product The ad promotes a range of framed art prints. One print features a cheetah wearing a green lampshade as a hat, with the text "MEOW?". Another print has a graphic design with the text "GET YOUR SHIT DONE". A third print depicts a bear reading a newspaper in a bathroom setting. These prints are showcased in various frame styles. The product is aimed at individuals looking to enhance their home decor with unique and stylish artwork. The key selling point is the availability of a wide selection and the ongoing spring sale, offering up to 40% off. # Visual style The ad uses a clean, modern aesthetic with a focus on color coordination. The production quality appears to be studio-shot, with attention to detail in the styling and composition. The ad combines flat, graphic elements with realistic props to create a visually appealing and lifestyle-oriented scene. The typography is large and bold, making it easy to read. # Hooks Headline: SPRING SALE UPP TILL 40% # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - UPP TILL 40% # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand's products and promotional offer, creating a cohesive brand message. # Storyline - The ad opens with a curated display of art prints on a wall. The message is to create an appealing visual context. The brand's perspective emphasizes its range of design styles. - The focus shifts to the spring sale announcement. The message is that the brand is providing an offer and discount. This is shown from the brand's perspective to show its value and promotion. - The scene is grounded with the brand logo at the bottom. The message is to emphasize brand recognition and availability. This is from the brand's perspective to conclude the visual story.

# Ad summary An image ad for Desenio promoting their spring sale with up to 40% off, featuring a framed painting of a landscape scene above a wooden credenza. # Brand positioning Desenio is positioned as a destination for affordable and stylish wall art and prints that can elevate the aesthetic of any living space. The brand offers a wide array of designs to cater to various tastes, making art accessible to the everyday consumer. Desenio promotes a lifestyle centered around personal expression and creating a visually appealing home environment. The brand ignores the perception of art as an exclusive domain, opting instead for an inclusive approach. # Product The featured product is a framed wall art piece from Desenio. The artwork depicts a landscape scene featuring a body of water surrounded by grassy terrain and sparse trees, all rendered in a soft, muted color palette reminiscent of impressionistic painting. The artwork is encased in a light-toned wooden frame with a minimalist design, which adds a touch of elegance and completes the look. The product targets individuals who appreciate art and design and are looking to enhance their living space with visually appealing pieces that reflect their personal style. This product is worth trying because it offers an affordable way to add sophistication and personality to any room. # Visual style The overall visual style is clean and contemporary, with a focus on showcasing the product within a stylish home setting. The production quality appears to be studio-shot with careful attention to lighting and composition. The image treatment includes soft color grading to create a muted and sophisticated aesthetic. The typography integration is simple and bold, with the promotional text overlayed in a way that is eye-catching. The style of the ad is high-design, with a focus on aesthetics. # Hooks Headline: SPRING SALE UPP TILL 40% # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of wanting to enhance living spaces with art without spending a fortune, visually demonstrated through the product image and communicated in the "SPRING SALE UPP TILL 40%" offer. # Value propositions - Affordable wall art to express personal style # Benefits - Enhances living space - Adds sophistication and personality to any room - Affordable way to add style - Express personal style # Features - Framed wall art - Landscape scene - Light-toned wooden frame # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand’s point of view is communicated through the composition of the image, which presents their product within an aspirational setting, combined with promotional text to drive sales. # Storyline - The image showcases a tastefully decorated interior space, drawing the viewer into an atmosphere of refined living. This is an attempt to create a sense of aspiration and desire for an elevated lifestyle, seen from the brand's perspective. It's included to position the brand's artwork as a key element in achieving this aesthetic, thereby encouraging the viewer to consider purchasing Desenio products to create a similar atmosphere in their own homes. - The bold promotional text announcing the 'SPRING SALE UPP TILL 40%' is layered over the image, presenting an immediate opportunity for the viewer to acquire the depicted artwork, told from the brand’s perspective. It is included to create a sense of urgency and to incentivize immediate purchase by highlighting the potential for savings during the limited-time sale event. - The brand name 'DESENIO' is subtly displayed at the bottom of the image, reinforcing brand recognition and awareness for the viewer. From the brand's perspective, the brand name is there to establish brand identity and to encourage the viewer to associate the depicted lifestyle and artwork with the Desenio brand, thereby making them more likely to consider Desenio for future art purchases.

# Ad summary This image ad showcases Desenio's Spring Sale with a 40% discount. The setting features a stylishly decorated room with a serene landscape painting, aiming to appeal to customers looking to enhance their home decor. # Brand positioning Desenio is presented as a purveyor of stylish and contemporary wall art, specializing in prints and frames. The brand aims to occupy a space in the consumer's mind as a provider of accessible art that enhances home decor, aligning with a modern, design-conscious lifestyle. They appeal to customers who value aesthetics and seek to create visually pleasing spaces. The brand positioning is emotional, focusing on enhancing the look and feel of a home with art, rather than a purely functional offering. # Product The featured product is a framed landscape painting with a serene aesthetic, designed to enhance home decor. The painting depicts a landscape with water and greenery, set in a light wood frame. The product is targeted towards individuals looking to add a touch of elegance and style to their living spaces. The product aims to solve the problem of bare walls and offer a quick and easy way to elevate the look of a room. It's shown as part of a curated interior setting, emphasizing its role in creating a visually appealing home environment. # Visual style The ad has a clean and modern visual style with a focus on interior design aesthetics. The production quality is high, suggesting a studio-shot image. The color palette is soft and muted, creating a serene and inviting atmosphere. Typography is integrated with large, bold text to highlight the sale, while the brand logo is simple and elegant. # Hooks Headline: SPRING SALE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 40% OFF* # Benefits - None used. # Features - None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, showcasing its products and promoting a sale. # Storyline - The ad opens by presenting a beautifully decorated room featuring a Desenio painting. This establishes the desired aesthetic that Desenio's products can help create from the brand's perspective. - The focus then shifts to highlighting the 'Spring Sale' with a '40% OFF' discount. This informs the audience about the current promotion and incentivizes a purchase from the brand's perspective. - The ad concludes with the Desenio logo prominently displayed, reinforcing brand recognition from the brand's perspective.

# Ad summary This ad features a room scene with three framed art prints from Desenio on a green wall, with the text overlay 'SPRING SALE 40% OFF*' to promote the spring sale. # Brand positioning Desenio is presented as a brand offering curated art prints and frames to elevate interior design. The brand aims to occupy the space of accessible art for the everyday consumer. It aligns with a lifestyle that values design and individuality and ignores the norms of exclusivity often associated with art. The brand positioning is emotional, as it provides a means for customers to express their personal style and transform their living spaces. # Product The ad showcases a variety of framed art prints. The first print features a leopard wearing a hat, with the text 'MEOW?' above it. The second print displays the text 'GET YOUR SHIT DONE' in a grid. The third print depicts a bear sitting and reading a newspaper. These art prints are versatile decorative pieces that can be placed in various living spaces. The unique selling point is the brand's ability to transform living spaces through art. The ad doesn't specify any occasion but targets individuals who want to enhance their interior decor. # Visual style The visual style is a styled interior shot with a focus on art prints. The production quality is high, with a lifestyle aesthetic. The image features flat lighting and a muted color palette, creating a cohesive and curated feel. # Hooks Headline: SPRING SALE 40% OFF* # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - SPRING SALE: Links seasonal shopping with a value offer # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad features the brand logo, 'SPRING SALE 40% OFF*', and displays various pieces of art, to communicate the brand's message. # Storyline - The ad presents a visually appealing room setup with framed art prints, with the brand aiming to captivate viewers and communicate the brand's aesthetic. - The 'SPRING SALE 40% OFF*' text appears, with the brand conveying an offer to prompt a purchase decision and to suggest a timely opportunity to buy the prints. - The brand is identified at the bottom with the Desenio logo, to reinforce brand recognition and awareness.

# Ad summary A woman decorates her living room with a painting. # Brand positioning The brand is presented as one that values art and interior design. The brand aligns with a lifestyle of elegance and sophistication. The brand is positioned in the market as a provider of high-quality art that can enhance the beauty of any home. The brand positioning is emotional, focusing on the aesthetic appeal and the feeling of sophistication that the art brings to a space. # Product The product is a framed painting of a landscape with trees and water. The painting is designed to be hung on a wall and to enhance the aesthetic appeal of a room. The painting is for anyone who appreciates art and wants to add a touch of elegance to their home. The painting is presented as a way to transform a living space into a more beautiful and inviting environment. The painting is shown being hung on a wall in a living room, suggesting that it is suitable for use in any room of the house. # Visual style The ad has a polished, high-end production quality. The editing style is smooth, with static shots and slow pans. The visual motif is the use of natural light and soft colors. The pacing is slow and deliberate, creating a sense of calm and elegance. # Hooks Visual: 00:00–00:03 A woman with long brown hair, wearing a white two-piece outfit, carries a large framed painting outside on a sunny day. The background is a lush green forest. The camera is stationary and captures the woman from the back as she walks along a wooden deck. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Add a touch of elegance to your home with a high-quality art piece. # Benefits - Enhances the aesthetic appeal of a room - Transforms a living space into a more beautiful and inviting environment # Features - Framed painting of a landscape with trees and water # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer decorating their home. # Storyline - 00:00–00:04 00:00–00:04 A woman carries a framed painting outside. - 00:04–00:07 00:04–00:07 The woman carries the painting inside and hangs it on the wall. - 00:07–00:18 00:07–00:18 The woman decorates the living room with flowers, pillows, and a blanket. - 00:18–00:29 00:18–00:29 The camera pans around the decorated living room, highlighting the painting.

# Ad summary This ad by Desenio features a woman hanging art in her home. The ad promotes a discount code for posters, canvas, and frames. # Brand positioning Desenio is presented as a brand that offers a wide variety of art prints, posters, canvases, and frames to help customers decorate their homes. The brand is positioned as accessible and stylish, with a focus on enabling customers to personalize their living spaces with art that reflects their individual tastes. The ad promotes a discount code, suggesting that Desenio aims to provide affordable options for art enthusiasts. # Product The ad features a variety of art prints, posters, canvases, and frames available from Desenio. The products range in style from abstract color gradients to figurative drawings and photographic prints. The prints are shown both individually and as part of a gallery wall, demonstrating the versatility of Desenio's offerings. The ad also highlights the availability of different framing options to complement the artwork. The ad promotes a discount code that is valid for posters, canvases, and frames. # Visual style The ad has a polished, minimalist aesthetic with a focus on natural light and neutral color palettes. The editing style is smooth and deliberate, with static shots and slow pans that allow the viewer to appreciate the details of the art and the living spaces. The overall production quality is high-end, creating a sophisticated and aspirational tone. # Hooks Spoken: [None used] Text overlay: my biggest obsession: art Visual: 00:00–00:05: A woman with blonde hair, wearing a white and blue striped shirt and wide-leg jeans, carries a large, framed, solid burgundy-colored canvas in a room with light beige walls and white trim. The room has a herringbone wood floor, a white rug, and a white cabinet. The camera is stationary and captures the woman from a medium distance. # Funnel stage Consideration # Pain points None used. # Value propositions - Personalize your home with a wide variety of art prints, posters, canvases, and frames. - Affordable art options with a discount code. # Benefits - Personalize your home with art - Affordable art options # Features - Art prints - Posters - Canvases - Frames # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing how they use Desenio products in their home. # Storyline - 00:00–00:05 00:00–00:05: A woman is shown hanging a large, framed, solid burgundy-colored canvas on a wall. The intention is to show the ease of hanging Desenio art and to introduce the theme of art as a personal obsession. - 00:05–00:09 00:05–00:09: The woman adjusts the canvas on the wall, ensuring it is level. This reinforces the idea of careful curation and attention to detail in home decor. - 00:09–00:40 00:09–00:40: The woman presents a series of framed art prints, holding them up individually to the camera. This showcases the variety of styles and subjects available from Desenio, emphasizing the brand's ability to cater to different tastes. - 00:40–00:59 00:40–00:59: The camera pans across various rooms in the woman's home, showcasing Desenio art prints displayed on the walls and shelves. This provides context for how the art integrates into a stylish living space and demonstrates the brand's aesthetic. - 00:59–01:04 00:59–01:04: The camera focuses on a gallery wall featuring multiple Desenio prints. This highlights the brand's ability to create cohesive and visually appealing art collections for customers.

# Ad summary This ad showcases framed prints from Desenio, featuring the artwork of Claude Monet. The prints are displayed in a stylish home setting, suggesting an elevated and artistic lifestyle. # Brand positioning Desenio is presented as a brand that offers high-quality art prints to enhance home decor. The focus on Claude Monet's artwork positions Desenio as a curator of classic and sophisticated art. The brand aligns with values of elegance, artistic appreciation, and creating a visually appealing living space. Desenio appears to ignore the trend of minimalist or modern art, instead focusing on timeless pieces that add a touch of class to any home. The brand positioning is emotional, appealing to customers who want to express their personal style and create a beautiful environment. # Product The ad features framed art prints of Claude Monet's paintings. The prints are displayed in dark brown frames and hung on a neutral-colored wall. The prints include various Monet artworks, such as water lilies and garden scenes. The product is for individuals who appreciate fine art and want to incorporate it into their home decor. The ad addresses the purchase barrier of finding high-quality, framed art prints by showcasing the finished product in a stylish setting, implying ease of purchase and installation. # Visual style The ad has a clean and sophisticated visual style, with a focus on showcasing the art prints in a realistic and stylish home setting. The production quality is high, with professional photography and attention to detail. The image treatment includes soft lighting and natural colors, creating a warm and inviting atmosphere. The typography is simple and elegant, complementing the overall aesthetic. The style contrasts with platform-native content, aiming for a high-design look that stands out in the feed. # Hooks Headline: Slávni maliari # Funnel stage Top of funnel # Pain points None used. # Value propositions - High-quality art prints to enhance home decor # Benefits - Elevates home decor - Adds a touch of class to any home # Features - Framed art prints - Artwork of Claude Monet # Call to action None used. # Point of view - Brand: The POV is from the brand, showcasing their product in an aspirational home setting to appeal to potential customers. # Storyline - The ad showcases a collection of framed Claude Monet prints hanging on a wall above a table with books and decorative items. This is intended to convey the message that Desenio offers a curated selection of art that can elevate the aesthetic of a living space, from the brand's perspective.

# Ad summary This ad showcases a variety of framed art prints from Desenio, featuring the works of Claude Monet. The prints are displayed in a stylish, modern home setting, suggesting an elevated and artistic lifestyle. # Brand positioning Desenio is presented as a curator of stylish and accessible art, specifically prints. The brand aligns with a modern, sophisticated lifestyle, offering a way to elevate home decor with well-known art pieces. Desenio positions itself as a provider of art that is both recognizable and aesthetically pleasing, fitting into contemporary interior design trends. The brand seems to ignore the norm of original art ownership, instead focusing on the accessibility and affordability of art prints. # Product The featured products are framed art prints by Claude Monet. The prints are reproductions of Monet's famous paintings, including one depicting a bridge over a pond of water lilies and another of a garden scene. The prints are displayed in simple frames, enhancing their aesthetic appeal and making them ready to hang. The ad highlights the accessibility of owning recognizable art pieces, suggesting that these prints are an easy way to add sophistication and culture to any home. The prints are for individuals who appreciate art and want to incorporate it into their living spaces without the expense of original artwork. # Visual style The ad features a clean, modern, and minimalist visual style. The production quality appears to be high, with a focus on showcasing the art prints in a well-lit, aesthetically pleasing environment. The image treatment includes soft lighting and neutral color grading, creating a calming and sophisticated atmosphere. The typography is simple and legible, complementing the overall minimalist design. The visual style aims to convey a sense of elegance and accessibility, making the art prints appealing to a broad audience. # Hooks Headline: Kända Konstnärer # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point of wanting to own and display art without the high cost and exclusivity often associated with original artwork. The ad offers a solution by providing accessible and affordable art prints of famous artists. # Value propositions - Famous art made accessible through affordable prints - Stylish home decor with recognizable art pieces # Benefits - Accessible art - Elevated home decor - Sophisticated lifestyle # Features - Framed art prints - Reproductions of Claude Monet's paintings # Call to action None used. # Point of view - Brand: The POV is from the brand, showcasing their product (art prints) in a lifestyle setting to appeal to potential customers. # Storyline - The ad begins by showcasing a stylishly decorated room with several framed art prints hanging on the wall. This is intended to create an aspirational setting and immediately capture the viewer's attention with the aesthetic appeal of the art in a home environment. The perspective is from the brand, presenting a curated lifestyle. - The ad then highlights the brand name, Desenio, and the phrase "Kända Konstnärer" (Famous Artists), indicating that the prints are reproductions of well-known artists' works. This is intended to communicate the brand's offering of accessible art and to appeal to viewers who appreciate famous art. The perspective is from the brand, emphasizing the availability of famous art through their products.

# Ad summary This ad for Desenio features framed prints of Claude Monet paintings in a home setting. The ad promotes the brand and its collection of art prints. # Brand positioning Desenio is presented as a brand that offers art prints, specifically focusing on famous artists like Claude Monet. The brand positions itself as a provider of accessible art that can enhance home decor. The ad aligns with a lifestyle that appreciates art and interior design, suggesting that customers should care because Desenio allows them to easily incorporate classic art into their living spaces. # Product The featured products are framed art prints of Claude Monet paintings. The prints are displayed in a home setting, suggesting they are for individuals looking to decorate their living spaces with classic art. The ad showcases different Monet paintings, each framed and ready to hang. The prints are presented as a way to easily incorporate art into one's home decor, with the ad implying that these prints are high-quality reproductions suitable for display. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the art prints in a lifestyle setting. The production quality appears to be high, with well-lit and styled shots. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is simple and legible, complementing the art prints without being distracting. # Hooks Headline: Διάσημοι Ζωγράφοι # Funnel stage Top of funnel (Awareness) # Pain points None used. # Benefits - Easily incorporate classic art into living spaces - Enhance home decor # Features - Framed art prints - Claude Monet paintings # Call to action None used. # Point of view - Brand: The POV is from the brand, showcasing its products in a lifestyle setting to appeal to potential customers. # Storyline - The ad showcases a room setting with multiple framed art prints of Claude Monet paintings hanging on the wall. This is intended to display the brand's product and its aesthetic appeal from the brand's perspective. - The ad then focuses on the brand name and a headline in Greek, which is intended to draw attention to the brand and its offerings from the brand's perspective.

# Ad summary This ad for Desenio uses a lifestyle image to promote the idea of creating a mountain cabin feel with their art prints. The ad features a cozy, rustic interior setting with framed prints displayed on a wood-paneled wall, suggesting that Desenio's art can help achieve a specific aesthetic. # Brand positioning Desenio is presented as a brand that offers art prints to enhance home decor, specifically targeting customers who want to create a certain aesthetic or mood in their living spaces. The brand aligns with a lifestyle that values interior design and personal expression through art. Desenio seems to ignore the norm of traditional art galleries, instead focusing on accessibility and ease of integration into everyday living spaces. The brand positioning is emotional, aiming to evoke feelings of coziness, style, and personal satisfaction through their products. # Product The featured product is a collection of art prints designed to create a mountain cabin aesthetic. The prints are framed and displayed on a wood-paneled wall, showcasing various winter and ski-themed images. One print features a ski lift in a snowy mountain setting, another shows a gloved hand holding a cocktail glass with a ski lift in the background, a third is a graphic design of a skier with the text "APRÈS SKI", and the last is a landscape of snow-covered mountains. The prints are intended for anyone looking to enhance their home decor with a cozy, rustic, and winter-themed vibe. The ad addresses the purchase barrier of finding cohesive and aesthetically pleasing art by offering a curated collection that can transform a living space. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a curated interior design, showcasing how the art prints can be integrated into a stylish living space. The image treatment includes warm color grading and soft lighting to enhance the cozy atmosphere. The typography is large and bold, ensuring scannability in the feed. The style contrasts with platform-native content, aiming to stand out with its high-design aesthetic. # Hooks Headline: Create a mountain cabin feel # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wanting to create a specific aesthetic in one's home but not knowing how to achieve it. The phrase "Create a mountain cabin feel" directly targets this desire. # Value propositions - Create a mountain cabin feel # Benefits - Create a mountain cabin feel # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing their products and the lifestyle they promote, with the goal of inspiring viewers to purchase their art prints. # Storyline - The ad opens with a wide shot of a cozy living space, immediately setting the scene and establishing the desired aesthetic. This is from the brand's perspective, aiming to immerse the viewer in the lifestyle they are selling and create an aspirational feeling. - The focus then shifts to the framed art prints on the wall, highlighting the product and its ability to transform the space. This is from the brand's perspective, showcasing the product's features and benefits in a visually appealing way. - The text overlay "Create a mountain cabin feel" reinforces the theme and directly communicates the value proposition to the viewer. This is from the brand's perspective, clearly stating the intended outcome of using their products. - The brand logo "DESENIO" is displayed at the bottom, solidifying brand recognition and encouraging the viewer to explore their offerings. This is from the brand's perspective, aiming to drive traffic and sales.

# Ad summary This ad showcases a collection of art prints from Desenio, curated by Sareish. The video features a variety of framed prints displayed on a wall, highlighting different styles and subjects. The ad aims to inspire viewers to enhance their home decor with Desenio's art. # Brand positioning Desenio is presented as a brand that offers a curated collection of art prints, as seen through the collaboration with Sareish, a stylist. The brand aims to occupy a space in the consumer's mind as a provider of stylish and diverse art options for home decor. The brand aligns with a modern, design-conscious lifestyle, offering a way to personalize living spaces with art. Desenio appears to ignore the norm of offering only traditional art styles, instead providing a wide range of contemporary and trendy designs. The brand positioning is both functional, offering a variety of art prints, and emotional, allowing customers to express their personal style through their home decor. # Product The featured product is a collection of art prints from Desenio, curated by Sareish. These prints are designed to enhance home decor and allow individuals to express their personal style. The prints come in various styles, subjects, and color palettes, catering to diverse tastes and preferences. The ad showcases the prints framed and displayed on a wall, demonstrating how they can be incorporated into a living space. The USPs include the curated nature of the collection, the variety of styles available, and the ability to personalize one's home decor. The ad addresses the purchase barrier of finding the right art for one's home by offering a diverse and stylish selection. # Visual style The ad has a polished aesthetic with a focus on showcasing the art prints in a visually appealing manner. The editing style consists of static shots with smooth transitions. The production quality is high, resembling a commercial. The pacing is moderate, with cuts every few seconds to highlight different prints. The audio and visual elements are synced to create a cohesive presentation. # Hooks Text overlay: 00:00–00:06: The Stylist Collection / 00:00–00:06: SAREISH / 00:00–00:06: DESENIO Visual: 00:00–00:03: A wall filled with framed art prints of various styles and colors. The prints include images of cowboy boots, a table setting with wine, and abstract designs. The frames are a mix of wood and white. Text overlay: "The Stylist Collection," "SAREISH," "DESENIO." # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of finding the right art to match one's personal style and home decor. The variety of styles and curated nature of the collection aim to simplify the selection process. # Value propositions - Curated collection for easy selection - Diverse styles to match any taste - Ready-to-display prints for convenience # Benefits - Enhances home decor - Allows personal expression - Provides stylish art options # Features - Curated collection of art prints - Various styles and subjects - Framed and ready to display # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing their product and collaboration. # Storyline - 00:00–00:05 00:00–00:05: The video opens with a shot of a wall adorned with various framed art prints. The text overlay introduces "The Stylist Collection" by Sareish for Desenio.

# Ad summary This ad showcases the brand's art pieces and how they can be used to elevate the look of a home. # Brand positioning This brand aims to occupy the space of providing high-quality art pieces that elevate the look of a home. The brand aligns with a modern, minimalist lifestyle. The brand positioning is emotional, focusing on the aesthetic appeal and transformative power of art. # Product The product being advertised is a collection of art pieces designed to enhance the aesthetic appeal of a home. The art pieces come in various sizes and styles, including abstract and landscape designs. The pieces are framed with a light wood finish. The ad highlights the transformative power of these art pieces, showing how they can elevate the look of different rooms in a home. # Visual style The ad has a polished, high-end aesthetic with a focus on clean lines and minimalist design. The editing style is smooth with static shots and subtle transitions. The production quality is high, creating a sophisticated and elegant tone. The pacing is slow and consistent, allowing viewers to appreciate the visual details. The audio-visual sync is seamless, with the music enhancing the overall mood. # Hooks Visual: A woman in a white sweater and skirt carries a large cardboard box into a living room. The room has white walls, sheer white curtains, a white tufted couch, and a marble coffee table with books and a decorative bowl. The camera is stationary, capturing the woman from the back as she places the box on the floor. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a pain point of having a home that lacks visual appeal or a cohesive aesthetic. The art pieces are presented as a solution to transform and elevate the look of the space. # Value propositions - High-quality art pieces that elevate the look of a home - Various sizes and styles to enhance the aesthetic appeal of a space - Abstract and landscape designs to transform different rooms # Benefits - Elevates the look of a home - Transforms different rooms - Enhances the aesthetic appeal of a space # Features - Various sizes and styles - Abstract and landscape designs - Light wood finish frames # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing how the art pieces can be incorporated into a home. # Storyline - 00:00–00:03 A woman carries two framed art pieces into a living room and places them on a marble coffee table. The intention is to show the arrival of new art pieces. The perspective is from an observer, showcasing the woman's activity in the room. The tone is casual and anticipatory. - 00:03–00:12 The woman hangs the two art pieces on the wall above a white couch. The intention is to demonstrate how the art pieces can be displayed in a living room setting. The perspective is from an observer, focusing on the placement of the art. The tone is satisfying and aesthetically pleasing. - 00:12–00:14 A close-up shot of the two art pieces hanging on the wall. The intention is to highlight the details and quality of the art. The perspective is from an observer, focusing on the visual elements of the art. The tone is appreciative and artistic. - 00:14–00:15 A wide shot of the living room with the art pieces on the wall. The intention is to showcase the overall aesthetic of the room with the art pieces in place. The perspective is from an observer, providing a complete view of the space. The tone is elegant and harmonious. - 00:15–00:16 A close-up shot of the two art pieces hanging on the wall. The intention is to highlight the details and quality of the art. The perspective is from an observer, focusing on the visual elements of the art. The tone is appreciative and artistic. - 00:16–00:18 A wide shot of the living room with the art pieces on the wall. The intention is to showcase the overall aesthetic of the room with the art pieces in place. The perspective is from an observer, providing a complete view of the space. The tone is elegant and harmonious. - 00:18–00:22 The woman carries a blue and white art piece into a bedroom and places it against the wall. The intention is to show the art piece in a different room setting. The perspective is from an observer, showcasing the woman's activity in the room. The tone is casual and anticipatory. - 00:22–00:28 The woman hangs the blue and white art piece on the wall above a bed. The intention is to demonstrate how the art piece can be displayed in a bedroom setting. The perspective is from an observer, focusing on the placement of the art. The tone is satisfying and aesthetically pleasing.

# Ad summary This ad features a bedroom scene with several framed Desenio animal print posters on the wall above the bed. The ad is promoting the Desenio brand and their selection of posters. # Brand positioning Desenio presents itself as a purveyor of stylish, high-quality posters and art prints designed to elevate home decor. The brand positions itself as a source for easily accessible art that caters to contemporary tastes, with a focus on current trends and a Scandinavian design aesthetic. Desenio aims to occupy a space in the consumer's mind as a go-to for affordable art that allows individuals to express their personal style and enhance their living spaces. Desenio aligns with values of accessible luxury, self-expression, and staying current with design trends. It distinguishes itself from traditional art galleries by offering a wide variety of styles at accessible price points. The brand's positioning leans towards the emotional by allowing the customers to enhance the beauty of their living spaces. # Product The featured product in this ad is a selection of animal-themed art posters from Desenio. The posters are presented as framed prints, ready to be hung and displayed in a bedroom setting. The animal themes include a pair of yin-yang style tigers, a standing tiger in a jungle setting, a tiger portrait, and an abstract pattern made to look like leopard spots. The posters are targeted towards individuals looking to add a touch of wildlife-inspired art to their homes. Each poster is designed to be visually appealing and to complement various interior design styles. The posters are explicitly presented as a collection ('poster con animali selvaggi') designed to evoke the untamed beauty of nature. The ad addresses the common purchase barrier of art being inaccessible by presenting the posters as affordable and stylish home decor. # Visual style The ad has a highly polished, studio-shot aesthetic. The visual motif is a cozy bedroom scene. The image treatment features soft, natural lighting. The typography is large and bold, integrated seamlessly into the image. The ad attempts to mimic native in-feed behavior with the intention to increase scannability and stop power in the feed. # Hooks Headline: Scopri i poster con animali selvaggi # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer: The cozy bedroom scene gives the viewer a sense of the posters in their home. - Brand: The brand name is displayed at the bottom of the image to draw attention to the brand being advertised. # Storyline - The ad shows a cozy, stylish bedroom featuring several framed animal-themed Desenio posters. The intention is to showcase the product in a real-world setting, demonstrating how the posters can enhance a living space. The audience is experiencing the scene from the perspective of an observer. - The focal point is on the posters displayed on the wall above the bed. The intent is to draw attention to the variety and aesthetic appeal of Desenio's animal-themed prints. The audience is experiencing this from the perspective of someone admiring a well-decorated room. - The text overlay highlights the theme of 'animali selvaggi' (wild animals) and the Desenio brand. The intention is to communicate the product category and brand identity, reinforcing the offering and brand name. The brand is telling this part of the story.

# Ad summary This ad promotes Desenio's wild animal posters in a bedroom setting. The copy highlights the posters of wild animals. # Brand positioning Desenio is presented as a brand offering wall art, specifically posters, that cater to a sophisticated, nature-inspired aesthetic. The brand occupies a space in the market for individuals looking to add artistic elements to their living spaces, with a focus on wildlife themes. The brand aligns with values of style, and interior design, providing customers an easy way to elevate their home decor. The brand seems to follow the category norm of offering a diverse range of art styles and themes to suit different tastes. # Product The product featured is a collection of framed posters with wild animal themes. The posters vary in design and imagery. One poster features an abstract, circular design of two tigers facing each other. Another poster features a tiger in a sketched art style. Another poster features the text 'UNTAMED' over a leopard print design. These posters are intended for individuals looking to decorate their living spaces with artistic elements, particularly those who appreciate wildlife and nature-inspired art. The posters are presented as a way to add visual interest and personal expression to the home. The variety in designs allows customers to choose pieces that fit their specific tastes and interior design themes. # Visual style The ad has a highly polished, studio-shot appearance with warm, natural lighting. The visual motif centers on a staged bedroom scene that integrates the product seamlessly into the environment. The image treatment includes subtle color grading that enhances the soft, neutral tones of the room. The typography is clean and modern, with the text overlaid directly onto the image. The style aims to create a sophisticated and inviting atmosphere, blending seamlessly into an in-feed placement. # Hooks Headline: Craquez pour des affiches d'animaux sauvages # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - posters of wild animals # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall image showcases the Desenio brand and their wild animal posters, aiming to entice the viewer with the product's visual appeal and lifestyle integration. # Storyline - The ad starts by showcasing a bedroom setup that includes the featured framed animal posters as part of the wall decor. This creates a visually appealing setting, immersing the audience and creating a lifestyle reference. The intent is to show how the posters can be integrated into a real-life living space, and the audience is seeing this from the brand's perspective, highlighting the product in a desirable context. - The copy appears on the lower half of the ad, and this promotes the featured posters, focusing on their wild animal theme. This adds explicit product information and attempts to entice the viewer to explore the range further. This is the brand speaking directly to the viewer to drive interest and potential sales. - The brand logo is included at the bottom left corner. This increases brand recognition and encourages the viewer to investigate the brand further. This is coming from the brand in an effort to establish themselves in the mind of the consumer.

# Ad summary A woman unboxes a collection of art prints and frames them to create a gallery wall in her living room. # Brand positioning The brand is presented as a provider of curated art prints and framing solutions, enabling customers to easily create personalized gallery walls in their homes. The brand aligns with a lifestyle that values art, interior design, and self-expression. It positions itself as a modern and accessible alternative to traditional art sources, offering a convenient way to enhance home decor. The brand's positioning is both functional, providing the necessary products, and emotional, empowering customers to express their personal style through art. # Product The product is a collection of art prints and frames designed to create a gallery wall. The prints come in various styles, colors, and sizes, catering to different aesthetic preferences. The frames are available in multiple colors and are designed for easy assembly and hanging. The product is for individuals who want to enhance their home decor with art but may lack the time, expertise, or resources to source individual pieces and frames. The ad addresses the purchase barrier of complexity by providing a curated and easy-to-install solution. The ad conveys that this product is worth trying because it offers a convenient and stylish way to personalize your living space with art. # Visual style The ad has a polished UGC feel, with natural lighting and a clean, modern aesthetic. The editing style is smooth, with static shots and slow pans. The production quality is high, giving the ad a professional yet relatable vibe. The pacing is consistent, with a relaxed rhythm that allows viewers to appreciate the art and the overall home decor. # Hooks Visual: 00:00–00:07 A woman with long brown hair in a ponytail, wearing a white blouse and jeans, kneels on a wooden floor in a living room. She opens a large cardboard box with the text "There is Art Inside" printed on it. The box is filled with various art prints. The living room has a gray sectional sofa, a round wooden coffee table with books and a cactus on it, and a patterned rug. The camera is stationary and captures the scene from a medium distance. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that sourcing individual art pieces and frames can be time-consuming and complex. The visual of the woman easily unboxing and assembling the art prints and frames suggests a solution to this problem. # Value propositions - Curated art prints and framing solutions for easy gallery wall creation - Convenient and stylish way to personalize your living space with art # Benefits - Easy to create personalized gallery walls - Enhance home decor - Convenient and stylish # Features - Art prints - Frames # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer unboxing and installing the product in their home. # Storyline - 00:00–00:07 00:00–00:07 A woman kneels on the floor in her living room and opens a large cardboard box filled with art prints. She pulls out several prints to show the variety of styles and colors. - 00:07–00:17 00:07–00:17 The woman kneels on the floor and assembles the art prints into picture frames. - 00:17–00:25 00:17–00:25 The woman stands on her couch and hangs the framed art prints on the wall, creating a gallery wall. - 00:25–00:32 00:25–00:32 The camera pans around the living room, showcasing the completed gallery wall and the overall aesthetic of the space.

# Ad summary This ad showcases Desenio's colored frames, highlighting how they can be used to enhance and personalize wall art. The ad features a man changing out the frames of various art pieces, demonstrating the ease and aesthetic appeal of using colored frames to complement different art styles. # Brand positioning Desenio is presented as a brand that offers a stylish and customizable approach to home decor through its colored frames. The brand emphasizes the ability to personalize wall art by easily swapping frames to match different art styles or personal preferences. Desenio positions itself as a provider of simple yet impactful design solutions, allowing customers to enhance their living spaces with minimal effort. The brand aligns with a modern, design-conscious lifestyle, promoting the idea that small changes can make a big difference in home aesthetics. Desenio ignores the norm of standard, neutral frames, instead pushing for bold color choices that make a statement. # Product The ad features Desenio's colored frames, which are designed to enhance and personalize wall art. The frames come in various colors, including red and blue, allowing users to easily swap them out to match different art styles or personal preferences. The frames are shown being used with a variety of art pieces, demonstrating their versatility and aesthetic appeal. The USPs include the ability to quickly change the look of wall art, add a pop of color to a room, and customize decor to reflect individual style. The ad addresses the purchase barrier of commitment to a single frame style by showcasing the ease of swapping frames. The frames are presented as a simple yet impactful way to elevate home decor. # Visual style The ad has a polished, modern aesthetic with a focus on clean lines and bright colors. The editing style features quick cuts that match the upbeat music, creating a dynamic and engaging viewing experience. The production quality is high, with well-lit shots and smooth transitions. The visual motif is the consistent use of colored frames, which are the focal point of the ad. The pacing is consistent, with cuts timed to the music beats, enhancing the overall rhythm and flow. # Hooks Text overlay: Coloured frames / DESENIO Visual: 00:00–00:02: A man stands in front of a wall adorned with various framed art pieces. The frames are a mix of natural wood and colored options. He is removing one of the framed pieces from the wall. The room appears to be a dining area with a wooden table and chairs. The lighting is soft and natural. The camera is stationary, providing a clear view of the wall and the man's actions. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a frustration with static or uninspired wall decor. The visual of changing frames suggests a desire to update and refresh the look of a room. The pain point is the lack of personalization and flexibility in traditional framing options. # Value propositions - Colored frames: Allows for easy customization of wall art. - Easy to swap frames: Provides flexibility to match different art styles or personal preferences. # Benefits - Enhance and personalize wall art - Easily swap frames to match different art styles - Customize decor to reflect individual style # Features - Colored frames - Various colors available # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing the product. # Storyline - 00:00–00:02 The ad opens with a man removing a framed art piece from a wall with several other framed pieces already displayed. This sets the stage for showcasing the ease of changing frames and updating wall decor. - 00:02–00:05 The man is then shown removing the art from the frame and placing it on a table with other frames. This highlights the process of changing the art within the frames. - 00:05–00:08 The man is shown assembling a new art piece into a colored frame. This emphasizes the customization aspect of the product. - 00:08–00:12 The man hangs the newly framed art piece back on the wall, completing the transformation. This demonstrates the final result and the impact of the colored frames on the overall aesthetic. - 00:12–00:17 The camera shows the completed wall with various art pieces in different colored frames. This reinforces the visual appeal and the ability to mix and match frames to create a personalized gallery wall. - 00:17–00:21 The ad concludes with a shot of a table with a lamp, a book, and a vase of flowers in front of the gallery wall. This adds a touch of lifestyle context, suggesting how the framed art integrates into a stylish home setting.

# Ad summary This ad for Desenio features a slideshow of various rooms with Desenio posters on the walls. The ad promotes a 40% off sale on posters with the code STYLE40. # Brand positioning Desenio is presented as a brand that offers a wide variety of stylish and modern posters to enhance home decor. The brand aligns with a lifestyle that values aesthetics and personalization of living spaces. Desenio appears to follow category norms by offering trendy designs, but positions itself as a go-to source for affordable art that can transform any room. The brand positioning is both functional, providing decorative items, and emotional, allowing customers to express their personal style and create a visually pleasing environment. # Product The featured product is Desenio posters, which are decorative art pieces designed to be displayed on walls. The posters come in various styles, sizes, and designs, ranging from abstract art to photographic prints. The ad showcases the posters in different rooms, demonstrating how they can be used to enhance various living spaces, including living rooms, bedrooms, and hallways. The posters are for anyone looking to add a touch of style and personality to their home decor. The ad highlights the posters' versatility and aesthetic appeal, suggesting they are an easy and affordable way to transform any room. The ad also addresses the purchase barrier of cost by offering a 40% discount. # Visual style The ad has a polished and clean aesthetic with soft, natural lighting. The editing style consists of static shots with smooth transitions between scenes. The production quality is high, giving it a commercial feel. The pacing is moderate, with cuts every one to two seconds, creating a consistent rhythm. The visuals are synchronized with the background music, enhancing the overall viewing experience. # Hooks Text overlay: 00:00–00:03: 40% / 00:00–00:03: SUR LES AFFICHES* / 00:00–00:03: AVEC LE CODE: STYLE40 / 00:00–00:03: DESENIO Visual: 00:00–00:01: A dining room with light yellow cabinets, a wooden table, and chairs. The wall is decorated with multiple framed posters of various styles. A white pendant lamp hangs above the table. The camera is stationary, providing a full view of the room. The lighting is soft and natural. The Desenio logo is displayed at the bottom of the screen, and a text overlay shows "40%" and the discount code. / 00:01–00:02: A home office with a wooden desk and chair. A framed poster with the text "This life for living" hangs on the wood-paneled wall. A vase with decorative stems sits on the desk. The camera is stationary, providing a full view of the office setup. The lighting is soft and natural. The Desenio logo is displayed at the bottom of the screen, and a text overlay shows "40%" and the discount code. / 00:02–00:03: A living room with a wicker chaise lounge and a gallery wall of framed posters. A large potted plant sits in the corner. The camera is stationary, providing a full view of the room. The lighting is soft and natural. The Desenio logo is displayed at the bottom of the screen, and a text overlay shows "40%" and the discount code. # Funnel stage Consideration # Pain points The ad addresses the pain point of wanting to enhance home decor without spending a lot of money or effort. The visual of plain walls suggests a desire for more style and personality in living spaces. # Value propositions - Affordable art to transform any room - Versatile designs to suit any style - Easy way to personalize your home # Benefits - Enhance home decor - Add personality to living spaces - Create a stylish and inviting atmosphere # Features - Stylish posters - Various designs and sizes - Framed art pieces # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its benefits. # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a shot of a dining room featuring several framed posters on the wall. The message is to showcase how Desenio posters can enhance a dining space, creating a stylish and inviting atmosphere. The perspective is from an observer, showing the room's aesthetic appeal. The tone is calm and inviting. - 00:01–00:02 00:01–00:02: The scene transitions to a home office with a poster above a desk. The message is to demonstrate how Desenio posters can add personality to a workspace, making it more inspiring and visually appealing. The perspective is from an observer, highlighting the poster's impact on the room's ambiance. The tone is calm and sophisticated. - 00:02–00:03 00:02–00:03: The ad shows a living room with a gallery wall of Desenio posters. The message is to illustrate how multiple posters can be combined to create a cohesive and stylish gallery wall, enhancing the overall aesthetic of the living space. The perspective is from an observer, showcasing the room's artistic arrangement. The tone is relaxed and inviting. - 00:03–00:04 00:03–00:04: The scene transitions to a hallway with a black and white checkered poster. The message is to show how Desenio posters can be used in smaller spaces to add visual interest and style. The perspective is from an observer, highlighting the poster's impact on the hallway's decor. The tone is modern and chic. - 00:04–00:05 00:04–00:05: The ad shows a bedroom with several framed posters above the bed. The message is to demonstrate how Desenio posters can create a calming and stylish bedroom environment. The perspective is from an observer, showcasing the room's serene and artistic atmosphere. The tone is peaceful and elegant. - 00:05–00:06 00:05–00:06: The scene transitions to another bedroom with a poster above the bed. The message is to further illustrate the versatility of Desenio posters in creating a personalized and stylish bedroom space. The perspective is from an observer, highlighting the poster's contribution to the room's overall aesthetic. The tone is cozy and inviting. - 00:06–00:07 00:06–00:07: The ad shows a home office with a gallery wall of Desenio posters. The message is to demonstrate how multiple posters can be combined to create a cohesive and stylish gallery wall, enhancing the overall aesthetic of the workspace. The perspective is from an observer, showcasing the room's artistic arrangement. The tone is relaxed and inviting.

# Ad summary This ad shows a woman unboxing and hanging various framed art prints from Desenio in different rooms of her home. # Brand positioning Desenio is presented as a brand that offers a wide variety of framed art prints to suit different tastes and styles. The ad showcases the ease of ordering and installing Desenio prints, suggesting a functional approach to home decor. The brand aligns with a lifestyle that values personal expression and creating a visually appealing living space. The variety of art styles shown implies that Desenio caters to a broad audience, pushing against the norm of a limited or curated selection. # Product The featured product is framed art prints from Desenio. The prints come in a variety of styles, including abstract art, floral designs, and typographic prints. The frames are made of light wood and have a simple, modern design. The prints are shown being unboxed and hung in various rooms of the home, including the living room, dining room, and kitchen. The ad highlights the ease of installation and the ability to mix and match different prints to create a personalized gallery wall. The prints are for anyone looking to add a touch of style and personality to their home decor. # Visual style The ad has a polished, UGC feel with natural lighting and smooth transitions. The production quality is high, giving it a commercial aesthetic. The editing rhythm is consistent with static shots and occasional slow zooms. The pacing is moderate, with cuts occurring every few seconds. # Hooks Visual: 00:00–00:01 Top-down shot of a woman sitting cross-legged on a beige corduroy couch with several pillows. She is wearing a light blue blouse and dark jeans. She opens a large cardboard box labeled with various art-related words like "INSPIRE," "ABSTRACT ART," and "GRAPHIC ART." The box contains a framed art print wrapped in protective material. / 00:01–00:02 The woman stands against a white wall, holding a framed art print of clouds. She smiles at the camera. She is wearing a light blue blouse with white trim and a dark denim skirt. The frame is light wood. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Easy way to add style to your home - Wide variety of art to suit any taste - Simple and modern frames # Benefits - Adds style and personality to home decor - Easy to install - Mix and match to create a personalized gallery wall # Features - Framed art prints - Variety of styles - Light wood frames # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer unboxing and installing Desenio art prints in her home. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a top-down shot of a woman sitting on a couch, opening a large Desenio box. This sets the stage for an unboxing and reveal of the brand's art prints. - 00:01–00:02 00:01–00:02 The woman holds up a framed print of clouds, smiling at the camera. This showcases the aesthetic appeal of the product and the customer's satisfaction. - 00:02–00:06 00:02–00:06 The woman is shown hanging a framed floral print on a wall alongside other art. This demonstrates how the prints can be easily installed and integrated into a home setting. - 00:06–00:11 00:06–00:11 The woman is shown unboxing another framed print of clouds. This reinforces the ease of receiving and unpacking Desenio products. - 00:11–00:15 00:11–00:15 The woman hangs the framed cloud print on the wall. This shows the final result of the installation process and the visual impact of the art. - 00:15–00:22 00:15–00:22 The woman is shown unboxing and placing framed prints in different areas of her home, including the kitchen. This highlights the versatility of Desenio prints and their ability to complement various spaces.

# Ad summary This ad showcases a variety of posters from Desenio, highlighting their diverse range of styles and designs. The ad emphasizes a 40% discount available with a specific code, encouraging viewers to shop and enhance their home decor with Desenio's art. # Brand positioning Desenio is presented as a brand that offers a wide variety of stylish and modern posters to enhance home decor. The brand aims to occupy the space of accessible art, providing options for various tastes and interior styles. Desenio aligns with a lifestyle that values aesthetics and personalization of living spaces. The brand appears to ignore the norm of offering only traditional art pieces, instead focusing on contemporary designs and trends. The brand positioning is both functional, offering a product to decorate walls, and emotional, allowing customers to express their personal style and create a visually pleasing environment. # Product The featured product is a collection of art posters designed to decorate and personalize living spaces. The posters come in various styles, including abstract, minimalist, photographic, and typographic designs. The ad showcases these posters displayed in different home settings, suggesting they are suitable for various rooms and decor styles. The posters are presented as a way to easily and affordably enhance the aesthetic of any space. The ad highlights a 40% discount available with the code STYLE40, addressing the purchase barrier of cost and encouraging immediate action. The variety of designs suggests the product is for anyone looking to add a personal touch to their home decor. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the posters in well-lit and stylish home settings. The editing style consists of quick cuts between different rooms and poster designs, creating a dynamic and visually engaging experience. The production quality is high, with attention to detail in the decor and lighting. The pacing is fast, with cuts occurring approximately every second, keeping the viewer's attention. The visuals are timed to the music, enhancing the overall rhythm and flow of the ad. # Hooks Text overlay: 00:00–00:03: 40% / 00:00–00:03: SUI POSTER* / 00:00–00:03: CON IL CODICE: STYLE40 / 00:00–00:03: DESENIO Visual: 00:00–00:01: A dining area with a light yellow cabinet and a wooden table. The wall is decorated with multiple framed posters of various styles. A white pendant light hangs above the table. A newspaper and a vase with branches are on the table. / 00:01–00:02: A study area with a wooden desk and a wooden-paneled wall. A framed poster with the text "This life for living" is displayed above the desk. A book and a vase with dried flowers are on the desk. / 00:02–00:03: A living room with a wicker chaise lounge and a white sofa. The wall is decorated with a gallery of framed posters of various styles. A large potted plant is in the corner of the room. # Funnel stage Consideration # Pain points The ad implies that bare walls are unappealing and lack personality. The visuals of stylishly decorated rooms suggest that viewers may desire a similar aesthetic in their own homes. # Value propositions - 40% discount with code STYLE40 # Benefits - Enhance home decor - Personalize living spaces # Features - Variety of art posters - Different styles and designs # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and offering a discount. # Storyline - 00:00–00:01 The ad opens with a shot of a wall adorned with multiple framed posters in a dining area. - 00:01–00:02 The scene transitions to a close-up of a poster with a typographic design in a study area. - 00:02–00:03 The ad then shows a living room with a gallery wall of various framed posters. - 00:04–00:05 The scene shifts to a hallway featuring a black and white checkered poster. - 00:05–00:06 The ad continues with a bedroom showcasing a collection of framed posters above the bed. - 00:06–00:07 The scene transitions to another bedroom with a poster displayed above the bed. - 00:07–00:08 The ad concludes with a shot of a desk area featuring a gallery wall of framed posters.

# Ad summary This ad showcases a collection of framed art prints from Desenio, featuring the works of Claude Monet. The prints are displayed in a stylish, modern interior setting, suggesting a sophisticated and artistic lifestyle. # Brand positioning Desenio is presented as a purveyor of high-quality art prints that allow customers to easily enhance their living spaces with iconic and aesthetically pleasing artwork. The brand aligns with values of sophistication, artistic appreciation, and modern interior design. Desenio positions itself as a provider of accessible art that can transform a home, moving against the norm of inaccessible or overly expensive art options. The brand positioning is both functional, offering a simple way to decorate, and emotional, appealing to the desire for beauty and personal expression. # Product The ad features framed art prints of Claude Monet's paintings. These prints are designed to be decorative wall art, suitable for enhancing interior spaces. The prints come framed and ready to hang, addressing the purchase barrier of needing to frame artwork separately. The ad showcases multiple Monet prints, including "Bridge over a Pond of Water Lilies" and other landscape scenes, highlighting the variety available. The prints are presented as a way to bring classic art into a modern home, suggesting they are worth buying for their aesthetic appeal and ability to elevate a room's decor. # Visual style The ad has a highly polished, studio-shot production quality, giving it a professional and sophisticated look. The visual motif is clean and modern, with a focus on interior design and lifestyle integration. The image treatment includes soft, natural lighting and subtle color grading to enhance the aesthetic appeal. The typography is integrated seamlessly, with clean and legible fonts that complement the overall design. The style contrasts with platform-native content, offering a high-design aesthetic that aims to capture attention and convey a sense of quality and sophistication. # Hooks Headline: Pittori Famosi # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality art prints to enhance your living spaces. # Benefits - Enhance your living spaces with iconic and aesthetically pleasing artwork. # Features - Framed art prints - Claude Monet's paintings # Call to action None used. # Point of view - Customer: The overall image presents a lifestyle perspective, showing how the art prints can be integrated into a home setting, appealing to viewers who are considering purchasing the prints for their own space. # Storyline - The ad opens with a wide shot of a stylishly decorated room, immediately setting the scene and context for the product. This is included to showcase how the art prints can be integrated into a real-life setting, from the perspective of a potential customer envisioning the prints in their own home. - The focus then shifts to the framed art prints on the wall, highlighting the specific products being advertised. This is intended to draw attention to the art itself, showcasing its aesthetic qualities and design, from the brand's perspective. - The ad concludes with the brand name "DESENIO" prominently displayed, reinforcing brand recognition and recall. This is from the brand's perspective, aiming to leave a lasting impression on the viewer.