How DeMellier Advertises on Meta

# Ad summary This ad uses a split screen to showcase different angles of an outfit. The ad features a blonde woman in a brown jacket, black mini skirt, and black knee high boots. She is wearing gold earrings and black glasses in both frames. The ad repeats the same outfit from multiple angles. # Brand positioning This ad presents a fashion brand that aims to be synonymous with modern, chic, and sophisticated style. The choice of a muted color palette of brown and black, combined with classic silhouettes and minimal accessories, suggests a focus on timeless elegance rather than fleeting trends. The brand aligns with values of understated luxury and effortless style, appealing to individuals who appreciate quality craftsmanship and refined aesthetics. It subtly pushes against the norms of fast fashion and excessive branding, favoring a more discreet and sophisticated approach to style. The brand's positioning is emotional, evoking feelings of confidence, sophistication, and a sense of belonging to a discerning community that appreciates timeless fashion. # Product The ad features a brown bomber-style jacket. The jacket appears to be made of suede with a zipper and flap pocket near the sleeves. The jacket is paired with a brown top underneath, a black mini skirt, black stockings, and black knee high boots. The look is accessorized with a small brown handbag with gold hardware. The ad suggests the outfit is for sophisticated people who want to look polished and put together. # Visual style The ad has a polished, high-end commercial aesthetic, with a focus on showcasing the featured outfit. The editing style primarily consists of static shots with smooth transitions between the split-screen quadrants. The production quality suggests a professional shoot with attention to detail in terms of lighting, styling, and composition. The ad maintains a consistent pacing throughout, with a moderate cut rate that allows viewers to appreciate the details of the outfit. The audio-visual sync is subtle, with the background music complementing the overall mood and rhythm of the visuals. # Hooks Spoken: 00:03–00:05 [Singing] Faces that you gotta meet Visual: 00:03–00:05 The screen is divided into four quadrants. The upper left shows a close up of a young white-skinned woman with her blonde hair in a bun, gold earrings, black rimmed glasses, and a brown bomber jacket. The bottom left frame features the same person but with the camera zoomed out more so you can see a small brown purse in her hand. The top right frame features the person standing with her hands tucked into the pockets of a black mini skirt, wearing knee high black boots, and holding the same brown purse in her hands. The bottom right frame is the same as the top right, but the person is walking. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Brown bomber style jacket - Black knee high boots - Black mini skirt - Brown handbag with gold hardware # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad exclusively uses the brand's official perspective to showcase its product with high-quality visuals and curated styling. # Storyline - 00:00–00:12 00:00–00:12 The ad showcases a split screen featuring the same model in the same outfit from different angles. The shot repeats over and over. This is intended to showcase the outfit from all angles, drawing attention to the various elements.

# Ad summary This ad showcases Demellier's "The Small Stockholm" handbag in a minimalist and elegant setting, with a model casually posing with the bag. The ad emphasizes the bag's design and aesthetic appeal. # Brand positioning Demellier London is presented as a luxury brand specializing in handbags. The brand aligns with a lifestyle of elegance, simplicity, and sophistication. The minimalist visual style and focus on design suggest a brand that values quality and aesthetic appeal over overt displays of wealth or status. The brand positioning is emotional, focusing on the aspiration and visual allure associated with owning a Demellier handbag. # Product The featured product is "The Small Stockholm" handbag by Demellier London. The bag has a structured, rounded shape with a top handle. It is made from a dark-colored suede or similar textured material, complemented by gold-tone hardware. The size is clearly designed for everyday use. The ad focuses on its aesthetic appeal and design, making it a desirable fashion accessory. # Visual style The ad has a polished and minimalist aesthetic with a focus on soft, natural lighting and smooth transitions. The production quality is high, giving a luxurious and sophisticated feel. The editing style uses slow zooms to focus on the product and maintain an elegant pace. The pacing is slow, approximately 15 BPM (estimated based on shot duration), with consistent pacing throughout. The visuals are synced with the gentle, ambient music, enhancing the overall tone. # Hooks Text overlay: 00:00-00:02 Visual: 00:00–00:01: A model with fair skin and dark hair is lying on a light-colored couch. She is wearing a black long-sleeve bodysuit and multiple bracelets. The model is holding a dark brown handbag in her hand. The background is blurred, but the setting appears to be indoors, possibly a stylish living room or studio. The camera angle is from above, focusing on the bag and the model's hand. / 00:01–00:02: The camera zooms in on the handbag held by the model. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Aesthetically pleasing design - Luxurious materials and hardware - Suitable for everyday use due to its small size # Benefits - Elegant aesthetic - Luxurious appeal - Everyday use # Features - Small handbag - Structured, rounded shape - Top handle - Gold-tone hardware - Dark brown suede or similar textured material # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's official perspective. # Storyline - 00:00–00:02 A model is seen lying on a couch holding a handbag, followed by a close-up of the handbag. - 00:02–00:05 00:02–00:05: The camera zooms out to show the model lying on a couch with the handbag. - 00:05–00:07 00:05–00:07: The camera zooms in on the handbag once again. - 00:07–00:08 00:07–00:08: The screen fades to black, revealing the brand logo.

# Ad summary This ad for the DEMELLIER London brand features their Hudson handbag. The video showcases the bag’s design, primarily in a light tan color, with a woman modeling it in various outdoor and indoor settings. The brand’s logo appears at the end. # Brand positioning DEMELLIER London is presented as a luxury brand, focusing on classic and timeless design. The visual aesthetic of the ad—clean lines, minimalist styling, and a muted color palette—reinforces a sense of sophisticated elegance. The brand occupies a space in the market that values subtle luxury and enduring style over trend-driven fashion. It promotes a lifestyle of understated chic, appealing to consumers who prioritize quality craftsmanship and timeless pieces. By focusing solely on the bag's aesthetic without overt claims, the brand conveys confidence in its design and positions itself as a purveyor of subtle, refined elegance. # Product The featured product is the Hudson handbag by DEMELLIER London. It's a structured, top-handle bag with a distinctive design, showcased primarily in a light tan color. The bag features a prominent gold-tone clasp closure, adding a subtle touch of luxury. The bag is shown being carried by a model, highlighting its size and how it complements an outfit. The design appears to be classic and versatile, suitable for various occasions. The ad focuses on the bag's aesthetic appeal and quality craftsmanship without explicitly stating technical details, emphasizing its timeless design and sophisticated style. The ad invites viewers to appreciate the bag's elegance and consider it as a staple in a refined wardrobe. # Visual style The ad features a polished, high-end commercial aesthetic with clean, deliberate shots. The editing style is smooth with static shots and subtle transitions, creating a calm and sophisticated feel. The production quality is high, supporting the intended tone of luxury and elegance. The visual motifs include consistent center-framing and a muted color palette, enhancing the refined presentation. The pacing is slow and deliberate, at approximately 10 cuts per minute, which remains consistent throughout the ad. There is no sync between audio and visual elements. # Hooks Text overlay: THE HUDSON Visual: 00:00–00:01: A woman with fair skin, wearing a black long-sleeve bodysuit and black chunky bracelets, carries a light-tan handbag. She is walking outdoors in front of greenery. The camera focuses on the handbag, with the woman's body visible from the torso down. The shot is medium-close, highlighting the bag's design and texture. / 00:01–00:02: A woman with fair skin, wearing a black turtleneck top, looks directly at the camera indoors. The background is out of focus and bright, creating a soft contrast. The shot is a medium close-up, emphasizing the model's face and minimalist style. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Classic and versatile design suitable for various occasions. - High-quality craftsmanship - Elegant design # Benefits - Timeless design - Sophisticated style - Versatile use # Features - Structured, top-handle bag - Gold-tone clasp closure # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing its product through curated visuals without relying on user testimonials or external endorsements. # Storyline - 00:00–00:01 The ad opens with a close-up of the Hudson bag being held by a model. - 00:00–00:01 The text overlay "THE HUDSON" is displayed, immediately identifying the product being showcased. This is told from the brand's perspective, introducing the name and design of the handbag in a straightforward manner. - 00:02–00:04 The camera shows a model’s face, then cuts to her holding the bag again. - 00:04–00:06 The model poses with the bag indoors, highlighting its design and size, which reinforces the brand's focus on classic design and a sophisticated look. - 00:06–00:10 The model is shown holding the bag outdoors again, with the frame switching between the bag and the model. - 00:11–00:12 The brand’s logo appears on a black background, concluding the ad and reinforcing brand recognition.

# Ad summary This ad features a woman walking in a city while carrying a Valextra bag. The shots are short and switch between her walking, drinking coffee, and going up a set of stairs. There is music playing and a woman speaking in French. # Brand positioning Valextra is presented as a luxury brand, based on the high-end fashion and accessories worn by the model in the ad. The overall tone conveys an air of elegance, mystery, and luxury, suggesting that the brand aims to occupy a space in the consumer's mind as a sophisticated and exclusive choice. The ad positions the brand as a symbol of success and refined taste. It appears that Valextra is ignoring typical competitor behaviors with this abstract ad, opting for an ambiguous and artistic direction. # Product The advertised product is a Valextra handbag. The bag is a dark brown color, with two handles and a gold clasp. The bottom half of the bag is a suede material, while the top half is leather. The Valextra name is visible on the side of the bag. The ad conveys that this product is a must have for any woman looking to elevate her style. The bag is for the sophisticated woman who appreciates quality and style. # Visual style The ad has a polished, high-end commercial aesthetic with quick cuts and smooth transitions, creating a fast-paced rhythm. The editing style, with its quick cuts, keeps the visual tempo high and mirrors the energy of city life. The production quality is quite polished, lending an air of sophistication and luxury to the ad. The pacing is quick, estimated at around 40 cuts per minute. # Hooks Spoken: Female 1: Je rentrais tard. Text overlay: valextra Visual: 00:00–00:01: Close-up of stone stairs as a person in a grey outfit walks up the stairs carrying a brown purse. / 00:01–00:02: Medium shot of a model walking on a sidewalk. She is wearing a grey trench coat with a white shirt underneath, sunglasses, and gold jewelry. She is carrying a brown Valextra purse. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Valextra purse # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice is communicated through the aesthetic of the video and the voiceover. # Storyline - 00:00–00:00 The ad begins with a close-up of stone stairs. - 00:00–00:04 00:00–00:04: A woman is seen walking on the sidewalk, drinking coffee at an outside cafe, and walking on stone stairs. The perspective follows the model as she navigates the city streets. - 00:04–00:07 00:04–00:07: The woman is seen walking up stone stairs.

# Ad summary This ad showcases the DeMellier New York bag in brown leather. The video focuses on the bag's details, such as the leather texture, stitching, and gold hardware. # Brand positioning DeMellier is presented as a luxury brand, emphasizing quality craftsmanship and timeless design. The focus on the bag's details, such as the leather texture and gold hardware, suggests a commitment to high-end materials and construction. The brand aligns with a sophisticated and elegant lifestyle, positioning itself in the premium segment of the accessories market. The brand positioning is functional, highlighting the quality and design of the product. # Product The featured product is the DeMellier New York bag, a structured handbag with a rounded silhouette. It is made of brown leather with visible texture and detailed stitching. The bag features a top handle and a detachable shoulder strap, offering multiple carrying options. A prominent gold-colored lock adorns the front flap, adding a touch of luxury and security. The bag is designed for everyday use, providing a stylish and functional accessory for carrying essentials. The ad emphasizes the bag's quality materials, elegant design, and versatility, making it a desirable purchase for those seeking a sophisticated and practical handbag. # Visual style The ad has a polished and luxurious aesthetic, with soft lighting and a focus on detail. The editing style is slow and deliberate, with smooth transitions and static shots that allow the viewer to appreciate the bag's design. The production quality is high-end, creating a sophisticated and elegant tone. The pacing is slow, with approximately 5 cuts per minute, maintaining a consistent rhythm throughout the ad. The audio-visual sync is subtle, with the music complementing the visuals. # Hooks Text overlay: DEMELLIER Visual: 00:00–00:02: Close-up shot of a brown leather DeMellier New York bag. The foreground focuses on the bag's texture and a gold lock. The background is a neutral, light gray. The lighting is soft and even, highlighting the leather's texture. The camera slowly zooms in on the gold lock. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The bag's elegant design and high-quality materials offer a luxurious and sophisticated accessory. - The versatile carrying options provide practicality and convenience for everyday use. # Benefits - Elegant design - Versatile carrying options - High-quality materials # Features - Brown leather - Gold lock - Top handle - Detachable shoulder strap # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and design. # Storyline - 00:00–00:02 The video opens with a close-up of the DeMellier New York bag, focusing on the leather texture and gold lock. - 00:02–00:04 The camera zooms in further to highlight the stitching and the details of the gold hardware. - 00:04–00:06 The camera continues to focus on the bag's handle and the gold accents. - 00:06–00:08 The camera zooms in again on the gold lock, emphasizing its design. - 00:08–00:11 The video concludes with a full shot of the bag against a neutral background, showcasing its overall design and shape.

# Ad summary This ad promotes the Midi Stockholm bag from Demellier London. The ad features a model showcasing the bag in a minimalist setting. The focus is on the bag's design and elegance. # Brand positioning Demellier London presents itself as a luxury brand, focusing on classic designs and high-quality materials. The brand emphasizes timeless elegance and sophistication. The minimalist visuals and neutral color palette suggest a brand that values understated style and refinement, steering clear of trends and flashy designs. The positioning is emotional, appealing to consumers who seek enduring style and quiet luxury. # Product The ad features the Midi Stockholm bag by Demellier London. It's a structured handbag with a classic, rounded shape. The bag is made of smooth black leather with gold-tone hardware. The bag features a top handle and subtle branding. The ad implies that it is designed for everyday use, offering a blend of style and practicality. The ad conveys that this product is a timeless and elegant accessory. # Visual style The ad has a clean and minimalist aesthetic with a high-end feel. The editing style consists of static shots and smooth transitions. The production quality is polished, resembling a traditional commercial. The pacing is slow and steady. The visuals are timed to subtly sync with the music, with cuts and product actions aligning to the music. # Hooks Text overlay: THE MIDI (Title) / THE MIDI STOCKHOLM (Title) Visual: 00:00–00:02: The model stands against a white wall wearing a white pantsuit, facing the camera. She holds a black Demellier London bag. The camera angle is medium, showing the model from the waist up. Lighting is soft, evenly illuminating the scene. Text overlay reads "THE MIDI STOCKHOLM". / 00:02–00:03: Quick cut to a bright white abstract. The light flares out. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Midi size - Stockholm design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses a polished, commercial style to present the product directly from the brand's perspective. # Storyline - 00:00–00:03 00:00–00:03: A model stands in front of a white wall, holding a black Demellier London Midi Stockholm bag. The camera focuses on the bag and then pans up to show the model. This aims to showcase the product and the model's elegance simultaneously. - 00:03–00:07 00:03–00:07: The camera shows a close-up of the model holding the bag against her blazer. The frame then shows the model and the bag. - 00:07–00:09 00:07–00:09: The camera zooms in on the model's face before cutting to a black screen with the brand's logo.

# Ad summary This image ad showcases a single brown DeMellier London handbag. The text overlay on the image reads "BACK IN STOCK." # Brand positioning DeMellier London is presented as a sophisticated and stylish handbag brand. The brand's minimalist design aesthetic suggests a focus on timeless elegance and understated luxury. The 'London' tagline suggests the brand aligns with British style, heritage, and craftsmanship. The brand is likely positioned to compete with other luxury handbag brands by offering high-quality design with a focus on classic style, rather than fleeting trends. The brand is functional by way of offering handbags, and emotional by way of signaling luxury and style. # Product The product featured is a brown DeMellier London handbag. It appears to be made of suede or a similar material, with smooth leather handles. The bag has a trapezoidal shape with a wide opening and a belted strap detail at the center, featuring a gold-toned rectangular closure. The handbag is shown in an indoor setting and is being held up by a hand, showcasing its size and shape. The ad highlights the bag's availability with the message "BACK IN STOCK," suggesting it is a popular item. The handbag appears luxurious and well-crafted, appealing to customers seeking quality and style. # Visual style The ad has a polished and clean aesthetic with a focus on showcasing the product in a simple and elegant manner. The image appears to be studio-shot with soft, diffused lighting. The use of a neutral background keeps the focus on the handbag. The typography is minimal and modern. The overall style conveys a sense of luxury and sophistication, fitting with the brand's positioning. # Hooks Headline: BACK IN STOCK # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - BACK IN STOCK # Benefits - None used # Features - Handbag # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand provides the product shot and "BACK IN STOCK" message. # Storyline - The ad starts with a "BACK IN STOCK" text overlay, creating a sense of urgency and exclusivity for the viewer, because the product being showcased has been high in demand. This is intended to capture attention and suggest that the product is popular and desirable. The brand is communicating this information to the audience. - The image then focuses on the DeMellier London handbag being held up by a hand, visually demonstrating the product's style and design. This is included to provide a clear view of the bag's details and quality. The brand is showing the audience their product and highlighting a selling point by showcasing it. - Finally, the brand logo and name "DEMELLIER LONDON" are displayed at the bottom of the image, reinforcing brand recognition and identity. This is included to ensure the viewer knows the brand and can associate the product with it. The brand is communicating this information to the audience.

# Ad summary This ad showcases the DeMellier London Florence bag in dark brown suede. The ad highlights the bag's luxurious Italian leather and expert craftsmanship. # Brand positioning DeMellier London is presented as a luxury brand specializing in handbags. The brand emphasizes the use of high-quality, luxurious Italian leather and expert craftsmanship. The brand also highlights its commitment to ethical manufacturing practices. This positions DeMellier as a brand that values both quality and social responsibility, appealing to consumers who seek luxury items with a conscience. The brand aims to occupy a space in the consumer's mind as a provider of elegant, ethically made handbags. # Product The ad features the DeMellier London Florence bag, a handbag made from dark brown suede. The bag is crafted from luxurious Italian leather and features a gold zipper. The bag is presented as expertly crafted and ethically made. The ad showcases the bag's exterior and interior, highlighting the quality of the materials and construction. The bag is designed for individuals who appreciate luxury and ethical fashion. # Visual style The ad has a polished and luxurious aesthetic, with a focus on close-up shots and detailed textures. The editing style is smooth, with slow zooms and transitions. The production quality is high-end, creating a sophisticated and elegant tone. The pacing is slow and deliberate, allowing viewers to appreciate the details of the bag. # Hooks Text overlay: 00:00–00:03 None used Visual: 00:00–00:02 Close-up shot of the black leather handle of a dark brown suede bag against a black background. The camera slowly zooms in on the handle. The brand name "DEMELLIER LONDON" is displayed at the bottom of the frame in white text. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The bag is made from luxurious Italian leather, ensuring a high-quality and durable product. - The bag is expertly crafted, showcasing attention to detail and superior construction. - The bag is ethically made, appealing to consumers who value social responsibility. # Benefits - High-quality materials - Attention to detail - Ethical manufacturing practices # Features - Luxurious Italian leather - Expertly crafted - Ethically made # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and values. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a close-up of the bag's handle and the brand name, DeMellier London. The intention is to introduce the brand and product. - 00:04–00:08 00:04–00:08 The ad shows a close-up of the bag's material, with text overlay stating "LUXURIOUS ITALIAN LEATHER." The intention is to highlight the quality of the materials used in the bag. - 00:08–00:14 00:08–00:14 The ad shows close-ups of the bag's construction and details, with text overlay stating "EXPERTLY CRAFTED." The intention is to emphasize the craftsmanship and attention to detail in the bag's design. - 00:14–00:23 00:14–00:23 The ad shows close-ups of the bag's zipper and other hardware, with text overlay stating "ETHICALLY MADE." The intention is to highlight the brand's commitment to ethical manufacturing practices. - 00:23–00:29 00:23–00:29 The ad shows the full bag. The intention is to show the final product.

# Ad summary This ad showcases a variety of handbags from DEMELLIER London, highlighting their style and range of colors. # Brand positioning DEMELLIER London is presented as a luxury brand offering a range of stylish, upscale handbags. The brand is positioned as sophisticated and modern, with a focus on timeless design and high-quality materials. The visuals and styling suggest an alignment with a minimalist aesthetic and a lifestyle of understated elegance. The brand avoids overt displays of wealth, instead favoring subtle luxury, suggesting an emotional connection to the consumer through feelings of confidence and refined taste. The presentation emphasizes a sense of European style. # Product The advertised product is a handbag offered by DEMELLIER London. The handbag is a top-handle tote with a unique shape, featuring a trapezoidal body that flares out towards the top. It includes a small, distinctive metal clasp at the top center and comes in a variety of colors, including beige, brown suede, and red. It is designed for daily use and is suitable for carrying essentials. The bag's USP lies in its unique design and the brand's commitment to craftsmanship, making it a stylish accessory. The ad does not explicitly state any purchase barriers. # Visual style The ad has a polished and sophisticated aesthetic with a focus on natural lighting and minimalist settings. The editing style features smooth transitions between shots. The production quality is high-end commercial, creating an elegant and luxurious feel. The pacing is slow and deliberate, around 15-20 cuts per minute, emphasizing the product's design and the overall tone. # Hooks Text overlay: DEMELLIER / LONDON Visual: 00:00–00:02 A woman stands in a doorway, dressed in a white oversized, button-down shirt and sheer black pants. She holds a beige handbag with a small bamboo style clasp at the top, with the DEMELLIER London logo on the right. The background features green foliage and a modern building exterior with light filtering through vertical blinds. The camera is stationary and provides a medium shot of the model. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The handbag offers a unique and sophisticated design for daily use, blending style and functionality. # Benefits - Stylish design - Accessory for daily use # Features - Handbag - Top-handle tote - Metal Clasp - Unique Trapezoidal shape # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, showcasing their product range and aesthetic. # Storyline - 00:00–00:02 00:00–00:02 A woman with a white, puffy shirt and black sheer pants holds a beige handbag in front of a doorway. The brand name, DEMELLIER LONDON, is displayed prominently. - 00:02–00:04 00:02–00:04 A different woman, wearing a white trench coat, stands on a balcony overlooking a lush landscape, holding a brown handbag. - 00:04–00:06 00:04–00:06 Close-up of the woman in the trench coat carrying the brown handbag. - 00:06–00:09 00:06–00:09 The woman in the trench coat holds the brown handbag, posing slightly while looking off to the side. - 00:09–00:12 00:09–00:12 A woman wearing a black turtleneck sits on the floor, hugging her knees, and holding a red handbag. - 00:12–00:14 00:12–00:14 The brand's logo, DEMELLIER LONDON, appears on a black background.

# Ad summary This ad showcases the DeMellier London Florence bag in dark brown. The ad focuses on the bag's design and construction. # Brand positioning DeMellier London is presented as a luxury brand, focusing on high-quality materials and craftsmanship. The brand's positioning is functional, emphasizing the quality and design of its products. The brand aligns with a sophisticated and timeless aesthetic, appealing to consumers who value elegance and durability. The brand name and 'London' tagline suggest a connection to classic British style. # Product The featured product is the Florence bag by DeMellier London, presented in a dark brown color. The bag is a structured handbag with a top handle and a distinctive belt-like strap across the front, secured with gold-colored hardware. The bag appears to be made from suede or a similar textured material. The bag has a detachable shoulder strap. The ad focuses on the bag's design and construction, highlighting its elegant and timeless style. # Visual style The ad has a polished and sophisticated aesthetic, with soft lighting and a focus on detail. The editing style is smooth, with slow zooms and pans that highlight the bag's design and construction. The production quality is high-end, creating a luxurious feel. The pacing is slow and deliberate, emphasizing the timeless quality of the product. # Hooks Text overlay: DEMELLIER / LONDON Visual: 00:00–00:02: The shot shows a dark brown DeMellier London Florence bag against a light gray background. The bag is centered in the frame, and the camera slowly zooms in. The brand logo is superimposed over the bag. The lighting is soft and even, highlighting the bag's texture and shape. / 00:02–00:03: The shot zooms in on the gold hardware of the bag's strap. The lighting is focused on the hardware, creating a bright reflection. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Florence bag offers a timeless and elegant design, crafted from high-quality materials for lasting durability. # Benefits - Elegant design - Timeless style - High-quality materials - Durable construction # Features - Structured handbag - Top handle - Belt-like strap with gold-colored hardware - Suede or textured material - Detachable shoulder strap # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and design. # Storyline - 00:00–00:02 The ad opens with a full view of the DeMellier London Florence bag. - 00:02–00:03 The camera zooms in on the gold hardware of the bag. - 00:03–00:05 The camera focuses on the stitching and construction of the bag's handle. - 00:06–00:07 The camera focuses on the brand name embossed on the bag. - 00:07–00:08 The camera focuses on the bag's strap and gold hardware. - 00:08–00:09 The camera focuses on the stitching and construction of the bag's handle. - 00:09–00:12 The ad ends with a full view of the DeMellier London Florence bag.

# Ad summary This ad features a woman holding a brown Demellier London handbag. The ad focuses on the luxury and style of the handbag. # Brand positioning Demellier London is presented as a luxury brand, emphasizing sophistication and elegance. The brand aligns with values of timeless style and high-quality craftsmanship. It positions itself in the high-end market, offering classic designs with a modern touch. The brand's positioning is primarily emotional, appealing to consumers who value luxury and style. # Product The featured product is a brown handbag from Demellier London. It appears to be made of suede or a similar soft material, with a structured, boxy shape. The bag has a top handle and a gold-tone clasp and buckle detail. The bag is held by a woman, showcasing its size and how it can be carried. The ad emphasizes the bag's luxurious materials and classic design, suggesting it is a timeless and stylish accessory. The ad aims to convey that this product is worth buying for its quality, design, and the status it represents. # Visual style The ad has a polished, studio-shot production quality. The visual motif is clean and minimalist, focusing on the product and the model. The image treatment includes soft lighting and a shallow depth of field, blurring the background to emphasize the handbag. The typography is simple and elegant, complementing the brand's luxury aesthetic. The style is designed to be scannable and eye-catching in a social media feed, conveying a sense of sophistication and exclusivity. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The handbag's luxurious materials and classic design offer a timeless and stylish accessory. # Benefits - Timeless style - High-quality craftsmanship - Sophistication - Elegance # Features - Luxury handbag - Suede material - Gold-tone clasp and buckle details - Top handle - Structured, boxy shape # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and reinforcing the brand's image of luxury and style. # Storyline - The ad opens with a woman holding a Demellier London handbag, presenting the product as a luxury item. This is from the brand's perspective, showcasing the bag's design and quality to capture the viewer's attention and establish the brand's image. - The brand logo is displayed at the bottom of the image, reinforcing brand recognition and associating the product with the Demellier London brand. This is from the brand's perspective, solidifying its identity and positioning in the viewer's mind.

# Ad summary This ad showcases the Vancouver bag by DeMellier London. The ad features a model wearing the bag in different colors against a black background. # Brand positioning DeMellier London is presented as a luxury brand offering high-quality, stylish handbags. The brand is positioned as sophisticated and elegant, with a focus on timeless design. The ad emphasizes the brand's London origins, suggesting a blend of classic British style with modern sensibilities. The brand aligns with a lifestyle of understated luxury and refined taste, appealing to consumers who value quality craftsmanship and elegant design. The brand positioning is emotional, focusing on the aspirational aspects of owning a luxury handbag. # Product The Vancouver bag by DeMellier London is a structured, rectangular handbag with a flap closure and a distinctive metal clasp. The bag is shown in black and green. It features a detachable shoulder strap, allowing it to be worn as a crossbody or carried by hand. The bag is made from high-quality leather, with a smooth, polished finish. The metal hardware is gold-toned, adding a touch of luxury. The bag is designed for everyday use, offering a stylish and practical accessory for carrying essentials. The ad highlights the bag's versatility and timeless design, suggesting it is a worthwhile investment piece. # Visual style The ad has a polished, high-end aesthetic with a clean and minimalist style. The editing is smooth with static shots and slow zooms. The production quality is high, resembling a professional commercial. The visual motif is the consistent use of a black background to emphasize the product. The pacing is slow and deliberate, with approximately 15 BPM, creating a sense of elegance and sophistication. The cuts are timed to subtly emphasize the product. # Hooks Text overlay: 00:00–00:02: THE VANCOUVER / 00:00–00:02: DEMELLIER LONDON Visual: 00:00–00:02: A model stands against a black background, wearing a white outfit and a black DeMellier London Vancouver bag. The camera is stationary, focusing on the bag and the model's upper body. The lighting is bright, highlighting the bag's details. The model has one hand in her pocket. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality materials and craftsmanship ensure durability and longevity. - Versatile design allows for multiple wearing options, making it suitable for various occasions. - Timeless design ensures the bag remains a stylish accessory for years to come. # Benefits - Stylish and practical accessory - Versatile design - Timeless design # Features - Structured, rectangular handbag - Flap closure - Metal clasp - Detachable shoulder strap - High-quality leather - Gold-toned hardware # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and brand identity. # Storyline - 00:00–00:02 The ad opens with a model wearing the black Vancouver bag, showcasing its design and how it complements an outfit. This is intended to immediately capture attention and introduce the product. - 00:02–00:03 The camera zooms in on the bag, highlighting its details and craftsmanship. This is intended to emphasize the quality and design of the product. - 00:03–00:06 The model is shown walking and posing with the bag, demonstrating its versatility and how it looks in motion. This is intended to show the bag as a stylish accessory that enhances the wearer's overall look. - 00:06–00:09 The brand logo is displayed alongside the model, reinforcing brand recognition and association with the product. This is intended to solidify the brand's identity in the viewer's mind.

# Ad summary This ad showcases the Demellier London New York bag through striking visuals and a slow-motion effect. It highlights the bag's design and stylish appeal by focusing on a model interacting with the bag. It has a minimalistic presentation which puts the focus on the brand and the bag itself. # Brand positioning Demellier London is presented as a high-end fashion brand specializing in luxury handbags. The brand exudes sophistication, style, and modern elegance. This brand positions itself as a purveyor of timeless design and exceptional quality. There are no explicit comparisons to competitors, but the emphasis on craftsmanship and refined aesthetics suggests a focus on classic elegance rather than fleeting trends. The brand’s positioning appears emotional, appealing to consumers who value luxury, exclusivity, and impeccable taste. # Product The New York bag by Demellier London is a luxury handbag designed for the modern, stylish individual. It is showcased as a statement piece that is both functional and fashionable. The bag features a structured silhouette with a top handle and a distinctive front flap with a gold-tone closure. It is made from high-quality leather, emphasizing durability and a premium feel. The bag appears spacious enough to carry everyday essentials, making it suitable for various occasions, from work to social events. The bag's sleek design and bold color options make it a versatile accessory for any wardrobe, highlighting its practicality and aesthetic appeal. The ad emphasizes the bag’s craftsmanship and timeless design, positioning it as a valuable investment piece. # Visual style The ad features a polished and high-end aesthetic with a focus on clean, crisp visuals. The editing style employs static shots and smooth transitions, creating a seamless viewing experience. The production quality is high, with professional lighting and camera work, enhancing the luxurious feel of the brand. The pacing is slow and deliberate, allowing viewers to appreciate the product's details. The audio-visual sync is well-coordinated, with music complementing the visuals. The overall effect is a sophisticated and elegant presentation, typical of luxury brand advertisements. # Hooks Spoken: 00:00-00:02 [Softly] The New York Text overlay: THE NEW YORK Visual: 00:00–00:02 A red Demellier London New York bag is positioned in the foreground, sitting on a light gray surface. The background features a fair-skinned model wearing a black long-sleeve shirt, leaning against a glass window with a mountainous landscape visible outside. The camera remains stationary, focusing on the bag. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Timeless design and exceptional quality - Functional and fashionable - Durable and premium feel # Benefits - Aesthetic appeal - Versatile accessory # Features - High-quality leather - Structured silhouette - Top handle - Front flap - Gold-tone closure # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the luxury and style of the product. # Storyline - 00:00–00:02 The ad opens with a static shot of the New York bag in red, with a model in the background. - 00:02–00:04 The model is sitting next to the bag in a well-lit indoor space, which shows off the design of the bag. - 00:04–00:05 The camera zooms in on the model's face, which is out of focus. - 00:05–00:07 The camera cuts back to a shot of the bag with the model behind it. - 00:07–00:09 The camera zooms in on the bag. - 00:09–00:10 The ad ends with a black screen displaying the Demellier London logo.

# Ad summary This ad showcases the Midi Stockholm bag from Demellier London. The ad features a model posing with the bag in a studio setting. # Brand positioning Demellier London is presented as a luxury brand that offers high-quality, stylish handbags. The brand is positioned as sophisticated and fashionable, with a focus on timeless design and elegance. The ad emphasizes the brand's London heritage, suggesting a blend of classic and contemporary styles. The brand aims to occupy a space in the consumer's mind as a purveyor of refined, investment-worthy accessories that enhance personal style. The brand aligns with values of sophistication and understated luxury, appealing to consumers who appreciate quality craftsmanship and timeless design. The brand positioning is emotional, focusing on enhancing personal style and confidence through its products. # Product The featured product is the Midi Stockholm bag from Demellier London. It is a structured handbag with a classic, rectangular shape and clean lines. The bag is made from a dark brown suede material with matching leather handles. The bag is shown being held and carried by a model, highlighting its size and shape. The bag appears to be spacious enough to carry everyday essentials. The ad focuses on the bag's elegant design and high-quality materials, suggesting it is a worthwhile investment for those seeking a timeless and sophisticated accessory. # Visual style The ad has a polished and sophisticated aesthetic, with a focus on clean lines and minimalist design. The editing style is simple, with static shots and smooth transitions. The production quality is high-end, giving the ad a luxurious feel. The pacing is slow and deliberate, allowing viewers to focus on the product and brand. The cuts are timed to the music beats, creating a sense of rhythm and flow. # Hooks Text overlay: THE MIDI STOCKHOLM Visual: 00:00–00:02: A model with dark hair and fair skin, wearing a white furry coat, sits on a white surface against a black background. She holds a dark brown handbag with two handles. The text "THE MIDI STOCKHOLM" is overlaid on the screen in white. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Midi Stockholm bag # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and brand identity. # Storyline - 00:00–00:02 The ad opens with a model holding the Midi Stockholm bag. - 00:02–00:07 The model poses with the bag, showcasing its design and size. - 00:07–00:10 The Demellier London logo is displayed on a black background.

# Ad summary This ad features a model posing with Demellier London handbags. The ad spotlights the bags in different colors and outfits while highlighting the brand's name. # Brand positioning Demellier London is a brand that offers luxury handbags and accessories. The brand aims to position itself as a high-end, sophisticated choice, emphasizing quality and timeless style. The brand aligns with values of elegance and understated luxury, promoting a lifestyle of effortless chic and refined taste. It distinguishes itself by focusing on classic designs and premium materials. # Product The featured product is a line of Demellier London handbags, specifically a structured, rectangular bag with a distinctive metal clasp. The bags are shown in various colors, including beige and black. The bag is designed with a flap closure and a top handle, and it can also be worn as a crossbody bag using the detachable shoulder strap. The overall design conveys sophistication and versatility, making it suitable for various occasions. # Visual style The ad has a clean, polished aesthetic with a focus on minimalism. The editing is smooth with static shots and occasional zoom-ins. The production quality is high-end, giving off a sophisticated commercial feel. The pacing is slow, creating a sense of elegance and luxury. # Hooks Spoken: 00:00-00:02: [Singing] [Unclear lyrics] Text overlay: 00:00 Visual: 00:00–00:02: A model stands against a plain white wall. She is wearing a black bodysuit and holding a beige handbag with a shoulder strap. The camera is static and focuses on the model and the bag. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its product through stylized visuals and a focus on brand recognition. # Storyline - 00:00–00:02 A model poses against a plain white wall, holding a beige Demellier London handbag with a black bodysuit. This shows off the bag's style and color. - 00:02–00:03 The camera zooms in on the handbag. This highlights the bag's fine detailing and quality. - 00:04–00:08 A model stands inside a modern glass-walled building. She is wearing a white trench coat and black sunglasses, carrying a black Demellier London handbag. This shows how the bag complements a modern, stylish outfit. - 00:07–00:08 The camera zooms in on the black handbag. The ad reinforces the brand’s logo and product. - 00:08–00:10 The brand’s logo appears on a solid black screen to reinforce brand recognition.

# Ad summary This ad showcases the DeMellier London Siena Saddle bag. The ad transitions between a close-up of the bag and a woman posing with the bag in front of a window with a scenic mountain view. # Brand positioning DeMellier London is presented as a luxury brand offering high-quality, sophisticated handbags. The brand emphasizes elegance and timeless design, appealing to consumers who appreciate classic aesthetics and attention to detail. The ad positions the brand in the high-end fashion market, focusing on a refined and sophisticated style. The brand aligns with a lifestyle of understated luxury and aligns with consumers who value quality, craftsmanship, and timeless style. # Product The featured product is the Siena Saddle bag by DeMellier London. The bag is a saddle-style handbag with a curved flap, a top handle, and a crossbody strap. It features a gold-tone lock closure and is crafted from brown, textured leather. The bag is designed for everyday use and is showcased in a setting that suggests travel or a sophisticated lifestyle. The ad focuses on the bag's classic design and high-quality materials, emphasizing its timeless appeal and versatility. # Visual style The ad has a polished and sophisticated aesthetic. The editing style is clean with static shots and smooth transitions. The production quality is high-end, giving it a commercial feel. The pacing is consistent, with a slow and deliberate rhythm. The visuals are well-lit with natural light, creating a soft and elegant atmosphere. # Hooks Spoken: The Siena Saddle Text overlay: THE SIENA SADDLE Visual: 00:00–00:01 A close-up shot of the Siena Saddle bag. The bag is brown and made of textured leather. The hardware is gold. The background is blurred, showing hints of a natural outdoor setting. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The saddle bag design and high-quality materials create a timeless, sophisticated bag. # Benefits - Timeless design - High-quality materials # Features - Saddle bag design - Textured leather material - Gold-tone hardware # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's design and quality. # Storyline - 00:00–00:01 A close-up shot of the Siena Saddle bag is presented, highlighting its design and craftsmanship. - 00:01–00:03 00:01–00:03 A woman is shown posing with the bag in front of a window with a mountain view. - 00:03–00:07 The ad alternates between close-ups of the bag and the woman posing with it. - 00:07–00:09 The DeMellier London logo appears on a black screen, reinforcing the brand identity.

# Ad summary This ad features a model posing in different locations with DeMellier London bags. The ad focuses on capturing the bag's aesthetic and the model's confidence while presenting the bag. # Brand positioning DeMellier London is presented as a brand that sells luxury handbags with a focus on timeless design and quality craftsmanship. The brand aligns itself with sophistication and elegance, as suggested by the model's poses and the ad's minimalist style. The brand promotes the value of understated luxury, where the design and quality of the product speak for themselves, without relying on loud logos or flashy marketing. The brand seems to push against the norm of fast-fashion by focusing on enduring style and high-quality materials, emphasizing functional elegance. # Product The ad showcases a range of DeMellier London handbags, each featuring a structured, minimalist design with clean lines. The bags vary in size and color, including black, brown, and taupe, highlighting the brand's commitment to offering versatile options. The handbags are crafted from high-quality materials, as implied by their texture and finish. Each bag features a zip closure, a top handle, and a gold logo. The bags appear to be designed for everyday use, suitable for women who appreciate practical luxury. The ad language is implied through visual cues, demonstrating how these bags can elevate a variety of looks, from casual to more formal. The bag’s functionality and adaptability are emphasized. # Visual style The ad has a polished, high-end commercial aesthetic with a minimalist approach. The editing style uses smooth transitions and static shots to highlight the DeMellier London bags. The production quality is clean, giving off a sophisticated and elegant tone. The pacing is slow and consistent, allowing viewers to appreciate the details of the bags and the model's poses. The ad has a cut every 1-2 seconds. # Hooks Text overlay: DEMELLIER (Centered) / LONDON (Centered) Visual: 00:00–00:01: A medium shot displays a taupe DeMellier London bag on a light grey textured surface. The background is blurred with shadows and dappled sunlight. The bag is centered and well-lit. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Versatile bags for everyday use - Timeless pieces that elevate any look # Benefits - Sophistication - Elegance - Versatility - Quality Craftsmanship # Features - High-quality materials - Structured, minimalist design - Versatile colors - Top handle # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective through product display, model posing, and logo presentation. # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a static shot of a taupe Demellier London bag on a light stone surface, followed by a woman in a black turtleneck and bodysuit standing in a bathroom with green tiled walls, holding a taupe bag over her shoulder. This serves as an introduction to the product and the overall aesthetic of the brand. - 00:02–00:07 00:02–00:07: Next, there is a shot of a woman in a white suit standing by a window with white blinds, holding a black Demellier London bag. This shows the bag as part of an elegant, professional wardrobe. The perspective shifts to present the bag in a variety of settings. - 00:07–00:11 00:07–00:11: The ad shows the same woman lying on a cream-colored couch in a black turtleneck and bodysuit, holding a dark brown Demellier London bag. The relaxed setting suggests the bag's versatility for both formal and casual occasions. The final shot zooms in on the model's hand holding the bag, emphasizing its craftsmanship. - 00:11–00:13 00:11–00:13: The ad concludes with the DeMellier London logo on a black background. The ending reinforces brand recognition, leaving the audience with a clear visual of the brand.

# Ad summary This ad showcases the Demellier London brand and the Midi New York bag through a series of styled shots set to upbeat music. The ad emphasizes the design and the product. # Brand positioning Demellier London is presented as a luxury brand offering high-quality, fashionable handbags. The brand aligns with a modern, sophisticated lifestyle. The ad focuses on the design and the material. The brand seems to ignore short trends, offering classic designs. # Product The advertised product is the Midi New York bag by Demellier London. The bag is a tote-style handbag with a structured shape, a top handle, and a gold-colored metal closure. It appears to be made of a burgundy-colored suede. The bag is promoted as a stylish and well-crafted accessory, and the ad focuses on its design, shape, and construction. # Visual style The ad has a polished, high-end aesthetic with natural lighting. Editing is minimal with slow zooms. The production quality is high, supporting the brand’s sophisticated tone. The pacing is slow, approximately 15 BPM. The visuals support the music. # Hooks Text overlay: 00:00–00:03 THE MIDI NEW YORK Visual: 00:00–00:02 Close-up of a woman sitting on a ledge outside of a building, holding a burgundy-colored bag; the background is blurred. The camera is stationary and in third-person. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented with the official voice of the brand, emphasizing the product’s design and visual appeal. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a burgundy Midi New York bag. This serves to immediately introduce the hero product to the viewer. - 00:02–00:06 00:02–00:06 The scene transitions to a model sitting and holding the bag. This shot shows the bag being held in a real-world context and provides a sense of the bag’s size and scale. The model’s pose and expression creates a sophisticated tone. - 00:06–00:08 00:06–00:08 The ad concludes with the Demellier London brand logo appearing on a black screen. This reinforces brand identity.

# Ad summary This ad showcases the Stockholm bag by DeMellier London. The ad features a model wearing a white suit and carrying the bag in various poses against a black background. The ad highlights the bag's design and style. # Brand positioning DeMellier London is presented as a luxury brand, offering sophisticated and timeless designs. The brand aligns with a minimalist aesthetic, focusing on clean lines and high-quality materials. The brand positions itself in the high-end market, appealing to consumers who value elegance and understated luxury. The brand's tone is refined and aspirational, promoting a lifestyle of sophistication and confidence. The brand ignores fast-fashion trends, instead focusing on creating enduring pieces. # Product The Stockholm bag by DeMellier London is a structured tote bag with a rounded shape and long, thin straps. The bag is made of a dark brown suede material and features the brand's logo in small gold lettering. The bag is designed for everyday use, offering a stylish and practical accessory for carrying essentials. The bag's USP is its elegant design and high-quality craftsmanship, making it a versatile piece that can be dressed up or down. The ad showcases the bag being carried in various professional and casual settings, highlighting its adaptability. The ad addresses the purchase barrier of price by emphasizing the bag's timeless design and durability, suggesting it is a worthwhile investment. # Visual style The ad has a polished and minimalist aesthetic, with a focus on clean lines and high-quality visuals. The editing style is smooth, with static shots and subtle camera movements. The production quality is high-end, creating a sophisticated and aspirational tone. The pacing is slow and deliberate, allowing viewers to appreciate the details of the product. The audio-visual sync is seamless, with the music complementing the visuals. # Hooks Text overlay: 00:01–00:02: THE STOCKHOLM Visual: 00:00–00:01: Close-up shot of a dark brown suede tote bag with thin straps, held by a model wearing a white suit. The background is black. The brand name is visible in small gold lettering on the bag. The lighting is bright and even, highlighting the texture of the suede. / 00:01–00:02: Full shot of a model with dark hair pulled back, wearing a white double-breasted suit and black heels. She is holding the dark brown suede tote bag. The background is black. The lighting is bright and even, creating a clean and polished look. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Stockholm bag offers a timeless design and high-quality craftsmanship, making it a versatile piece that can be dressed up or down. # Benefits - Elegant design - Versatile accessory - High-quality craftsmanship # Features - Dark brown suede material - Thin straps - Brand logo in gold lettering # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and brand identity. # Storyline - 00:00–00:01 The ad opens with a close-up of the Stockholm bag, held by a model in a white suit. - 00:01–00:02 The text overlay "THE STOCKHOLM" appears, introducing the product name. - 00:02–00:03 The camera zooms out to show the full model in a white suit, holding the bag. - 00:03–00:04 The camera zooms in on the bag, highlighting its details. - 00:04–00:05 The model is shown from the side, carrying the bag. - 00:05–00:06 The model crosses her arms, showcasing the bag. - 00:06–00:07 The model is shown again, holding the bag. - 00:07–00:09 The brand logo "DEMELLIER LONDON" appears on the screen. - 00:09–00:10 The ad fades to a black screen with the brand logo.

# Ad summary This ad showcases the Demellier London Midi New York handbag. The ad features a model posing with the bag in a studio setting. # Brand positioning Demellier London is presented as a luxury brand, offering high-quality handbags. The brand aligns with a sophisticated and elegant lifestyle, emphasizing timeless design and craftsmanship. The brand positioning is emotional, focusing on the aesthetic appeal and aspirational qualities of its products. The brand seems to ignore the fast-fashion trends, focusing on classic designs. # Product The featured product is the Midi New York handbag by Demellier London. It is a structured tote bag with a trapezoidal shape, crafted from smooth leather in a brown color. The bag features a gold-tone metal clasp detail on the front, along with two top handles and subtle branding. The bag is designed for everyday use, offering a blend of style and functionality. The ad highlights the bag's elegant design and premium materials, suggesting it is a worthwhile investment for those seeking a sophisticated accessory. # Visual style The ad has a polished and sophisticated aesthetic with a focus on clean visuals and elegant presentation. The editing style features static shots and smooth transitions, creating a seamless viewing experience. The production quality is high-end, resembling a professional commercial. The pacing is consistent, with a slow and deliberate rhythm that emphasizes the product's luxury and timeless design. # Hooks Text overlay: THE MIDI NEW YORK / DEMELLIER / LONDON Visual: 00:00–00:02 A model with dark hair pulled back, wearing a black leather top, is holding a brown leather handbag (Demellier London Midi New York) in front of a dark background. She is looking at the camera with a neutral expression. The camera is stationary, providing a close-up view of the model and the bag. The lighting is soft and focused on the model and the bag. Text overlay: "THE MIDI NEW YORK" and the brand name "DEMELLIER LONDON" at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Timeless design and craftsmanship - Sophisticated accessory # Benefits - Elegant design - Versatile style - High-quality materials # Features - Leather handbag - Structured tote bag - Gold-tone metal clasp # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing the product and brand identity. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a model holding the Midi New York bag, looking directly at the camera. The intention is to introduce the product and capture the viewer's attention with a direct and confident presentation. The perspective is from the brand, showcasing the bag's aesthetic appeal. The tone is sophisticated and elegant. - 00:02–00:04 00:02–00:04 The camera zooms out to show the model standing and holding the bag. This provides a full view of the product in context with the model's outfit. The perspective is from the brand, highlighting the bag's versatility and how it complements a stylish look. The tone remains elegant and refined. - 00:04–00:06 00:04–00:06 The ad shows a close-up of the bag being held, followed by a split-screen view of the model posing with the bag. This emphasizes the bag's details and design, reinforcing its visual appeal. The perspective is from the brand, focusing on the product's aesthetic qualities. The tone is sophisticated and stylish. - 00:06–00:09 00:06–00:09 The model is shown walking and holding the bag, with the brand logo displayed on screen. This reinforces brand recognition and showcases the bag in motion. The perspective is from the brand, highlighting the bag's elegance and sophistication. The tone is refined and polished. - 00:09–00:10 00:09–00:10 The ad concludes with the brand logo on a black background. This provides a clear and memorable brand identity. The perspective is from the brand, reinforcing its presence and recognition. The tone is sophisticated and elegant.