How Clevr Blends Advertises on Meta

# Ad summary This ad shows a drink being made with the Clevr London Fog SuperLatte mix. The ad uses text overlay to indicate the drink's ingredients. # Brand positioning The Clevr brand is positioned as an elevated instant latte brand that makes it easy to prepare cafe-quality lattes at home. The brand promotes a lifestyle of wellness by crafting lattes with superfood ingredients like mushrooms, adaptogens, and probiotics. They push against the norm of using artificial ingredients and offer consumers an easy, natural, and convenient way to enjoy adaptogenic lattes at home. # Product The Clevr London Fog SuperLatte is a powdered latte mix with a creamy earl grey flavor. The product contains black tea, bergamot, vanilla, mushrooms, ashwagandha, and probiotics. It’s packaged in a purple bag with the brand and product name printed on the front. This SuperLatte is intended for London Fog lovers who seek adaptogens and probiotics in their tea. # Visual style The ad has a clean and bright aesthetic, with a focus on the product ingredients. The editing is simple, with static shots and smooth transitions. The overall feel is polished and high-end, with a focus on appealing to a social media audience. The pacing is slow and steady, allowing viewers to take in all of the visual information at a relaxed rhythm. # Hooks Text overlay: 00:00–00:01 London Fog lovers, this one's for you. / 00:00–00:01 CREAMY EARL GREY WITH ADAPTOGENS BUILT IN. Visual: 00:00–00:01 A purple bag of Clevr London Fog SuperLatte stands centered on a white countertop in front of a white tiled backsplash. The background includes a red painted cabinet, a black espresso machine, and a lit purple candle. Text overlays appear to the left and right of the bag with the following ingredients: Mushrooms, Black Tea, Bergamot + Vanilla, Ashwagandha, Probiotics, and Oat Milk + Coconut Cream. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of wanting an adaptogenic London Fog latte but not having a simple and convenient way to make it at home. The visual focus on ingredients and quick preparation imply ease of use. # Value propositions - Creamy Earl Grey with Adaptogens built in # Benefits - Convenient way to make a London Fog latte at home - Includes superfood ingredients: mushrooms, adaptogens, and probiotics # Features - Creamy earl grey - Adaptogens built in - Mushrooms - Black tea - Bergamot + Vanilla - Ashwagandha - Probiotics - Oat Milk + Coconut Cream # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer making a drink in their home kitchen, creating a relatable and personal experience. # Storyline - 00:00–00:13 00:00–00:13 The product is highlighted as a hand pours Oat Milk + Coconut Cream into a glass of London Fog SuperLatte. The intention is to highlight the simplicity and convenience of making a Clevr London Fog latte at home with just a few additional ingredients.

# Ad summary This ad showcases the Clevr Blends matcha latte with adaptogens, which are said to help lower cortisol levels and reduce facial puffiness caused by stress. # Brand positioning Clevr Blends is positioned as a wellness brand offering functional beverages designed to address stress-related physical symptoms. They focus on incorporating adaptogens into their products to naturally lower cortisol levels. The brand aligns with a lifestyle that prioritizes self-care and managing stress through functional ingredients. The brand is positioned as a solution for stress management that offers a functional benefit: reducing facial puffiness and improving overall well-being. # Product The featured product is a matcha latte mix with adaptogens designed to help lower cortisol levels. It is presented as a solution to facial puffiness caused by stress, addressing the problem by including adaptogens that work to actually lower cortisol. The product is for individuals experiencing stress and its visible effects. The unique selling proposition is the inclusion of adaptogens, which are natural substances believed to help the body resist stressors. The suggested use occasion is when experiencing stress and facial puffiness. The product aims to reduce puffiness caused by stress by lowering cortisol levels. It is available as a latte mix. # Visual style The ad has a clean, polished aesthetic with bright lighting and a focus on the product's visual appeal. The editing is smooth with static shots. The production quality is high, giving a commercial feel that supports the intended tone of wellness and sophistication. The pacing is slow, with a focus on detail and visual clarity. # Hooks Text overlay: 00:00–00:03 clevr / 00:00–00:03 Why does your face look puffy when you're stressed? / 00:00–00:03 It's cortisol. Try a Matcha Latte with adaptogens that actually lower it. Visual: 00:00–00:03 A bright green liquid is being poured into a clear, textured glass jar filled with ice cubes. The background is a blurred-out neutral color, possibly a kitchen counter. The camera angle is close-up and slightly above the glass, focusing on the liquid stream and ice. The lighting is bright, highlighting the green color and textures. Text overlays "clevr", "Why does your face look puffy when you're stressed?", and "It's cortisol. Try a Matcha Latte with adaptogens that actually lower it." are present. # Funnel stage Top of funnel (Awareness) # Pain points Facial puffiness when stressed. # Value propositions - Matcha Latte with adaptogens that actually lower cortisol. # Benefits - Lowers cortisol - Reduces facial puffiness # Features - Matcha Latte - Adaptogens # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told through the official voice of the brand, using product claims and demonstrations. # Storyline - 00:00–00:13 00:00–00:13 The ad opens with a close-up shot of a bright green liquid being poured into a clear glass filled with ice. The act of pouring is highlighted, emphasizing the freshness and visual appeal of the beverage. This aims to capture the viewer's attention with an appealing image while introducing the product, establishing a connection between the visual and the solution. - 00:13–00:16 00:13–00:16 The matcha latte is shown in the glass. This emphasizes the product and showcases the result. It promotes a sense of satisfaction and visual appeal.

# Ad summary A woman pours a bright green drink into a glass and touts the drink's ability to combat water retention, inflammation, and bloating due to high cortisol levels. # Brand positioning The ad showcases a matcha drink designed to address physical discomfort caused by high cortisol levels. It positions itself as a solution to common beauty concerns. The brand aligns itself with a lifestyle focused on wellness and quick solutions. By highlighting the association with "Oprah's Favorite Things," the brand attempts to leverage celebrity endorsement and perceived high quality. The brand focuses on a functional offering to provide wellness solutions. # Product The ad features a matcha drink marketed as a solution for water retention, inflammation, and bloating caused by high cortisol levels. The matcha is designed to be consumed as part of a daily wellness routine. The ad specifically states that "This matcha tackles all three" (water retention, inflammation, and bloating). The main selling point seems to be that it addresses common physical discomforts associated with cortisol, positioning it as a simple solution to a complex problem. # Visual style The ad's aesthetic is clean and casual, resembling user-generated content. The editing is simple. The production quality is average, suggesting a focus on authenticity over polish. The pacing is slow, with minimal cuts per minute. # Hooks Spoken: Female 1: High cortisol equals water retention, inflammation, and that bloated look. / Female 1: This matcha tackles all three. Text overlay: 00:00–00:06 / High cortisol = water retention inflammation + that bloated look / This matcha tackles all three / AS SEEN ON / Oprah's / Favorite Things Visual: 00:00–00:06: A fair-skinned young woman with light brown hair is centered in the frame. She is wearing a white tank top and standing in a neutral-colored room with white walls. To the right, a white table is visible with a small plant. She is pouring a vibrant green liquid from a clear glass pitcher into a clear glass. The glass has a decorative base and is filled with ice cubes. The camera is at eye level, close-up, and mostly static, focusing on the woman and the pouring action. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the discomfort and aesthetic concerns associated with water retention, inflammation, and bloating. It suggests that high cortisol levels are the cause, and offers the matcha drink as a solution: "High cortisol = water retention inflammation + that bloated look". # Value propositions - The matcha drink offers a solution for water retention, inflammation, and bloating by addressing the root cause of high cortisol levels. # Benefits - Tackles water retention - Tackles inflammation - Tackles bloated look # Features - Matcha # Call to action None used. # Social proof - The ad includes the phrase "AS SEEN ON Oprah's Favorite Things," implying endorsement from a trusted and influential figure. # Point of view - Brand 100% – The entire ad communicates product attributes and benefits from the brand's direct perspective. # Storyline - 00:00–00:06 A woman pours a green drink into a glass.

# Ad summary This ad features Hannah, co-founder of Clevr, who introduces the brand's SuperLattes as a healthier alternative to traditional coffee. She highlights the common negative effects of coffee like jitters, crashes, and anxiety, and positions Clevr lattes as a solution with gentle caffeine, healthy fats, and adaptogens to support energy, stress, and sleep. The ad uses a mix of direct address, product demonstrations, lifestyle visuals, and social proof (customer reviews) to explain the product's benefits and encourage viewers to try it. # Brand positioning Clevr aims to occupy the space of a health-conscious, ritual-reinventing beverage brand in the consumer's mind. It aligns with values of well-being, natural ingredients, and a balanced lifestyle, promoting a sense of calm energy and improved overall health. The brand pushes against the negative side effects of traditional coffee, such as jitters, crashes, and increased anxiety, by offering a 'kinder' alternative to the body and nervous system. Its positioning is both functional, emphasizing ingredients like adaptogens and healthy fats for sustained energy and stress response, and emotional, promising a 'cozy ritual' that helps you feel like the 'best version of yourself'. # Product The featured products are Clevr SuperLattes, which are powdered latte mixes designed to be a healthier alternative to traditional coffee. They are for individuals who experience negative side effects from coffee, such as jitters, crashes, anxiety, and poor sleep, and are looking for a morning ritual that supports their energy, stress levels, and sleep. The ad explicitly states that Clevr lattes provide a 'gentle dose of caffeine' paired with 'healthy fats to slow the release of the caffeine' and 'functional ingredients like adaptogens to help support your stress response long term'. The ad showcases various flavors including Chai, London Fog, Honey Pistachio Matcha, Coffee, and Matcha. The product works by being mixed into a drink, offering the 'same cozy ritual' as a traditional latte but with ingredients that 'actually help' with common pain points. The ad implies that the product is worth trying because it offers a sustained, balanced energy boost without the negative crash, leading to better overall well-being. # Visual style The ad features a hybrid visual style, blending polished UGC with elements of a commercial. The overall aesthetic is bright, clean, and authentic, utilizing natural-looking lighting. The editing rhythm is fast-paced with quick cuts, especially during the problem/solution comparison and product feature highlights, maintaining viewer engagement. Split screens are frequently used to juxtapose Hannah speaking with product demonstrations or lifestyle visuals, creating a dynamic and informative presentation. The production quality leans towards a high-end UGC feel, with clear visuals and stable camera work, but retains a personal, direct-to-camera address that feels relatable. The pacing is generally consistent, with rapid transitions between shots, and the audio-visual sync is precise, with visuals and text overlays appearing in perfect timing with Hannah's spoken lines. # Hooks Spoken: what if your morning latte actually helped your energy, stress levels, and sleep instead of wrecking all three? Text overlay: PSA: Your latte is sabotaging you ☕️‼️ Visual: A very close-up, top-down shot of bright green matcha powder with a slightly textured surface. The lighting is bright and even. / A close-up, top-down shot of a dark green liquid being poured from a black ladle into a clear glass containing a lighter green liquid. The background is blurred, showing hints of green foliage and sunlight. / A close-up, top-down shot of a light brown liquid being poured from a silver pitcher into a white ceramic mug, creating a frothy surface. The background is dark and blurred. / A medium shot of a woman (Hannah) in a kitchen, facing the camera and holding a clear glass jar with a green liquid. She has curly blonde hair, is wearing a blue sweatshirt, and is gesturing with her right hand. The kitchen background is bright with white cabinets and a fruit basket. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the negative side effects of traditional coffee, specifically the 'giant hit of caffeine' that 'spikes your energy' and 'spikes anxiety and cortisol too', leading to 'jitters, crash, staring at the ceiling at 1:00 am, not feeling like the best version of yourself'. # Value propositions - reinvent the world's favorite ritual but with ingredients that actually help - built differently - feel the difference in your next cup # Benefits - helped your energy - helped your stress levels - helped your sleep - slow the release of the caffeine - help support your stress response long term - same cozy ritual - kind on your body and your nervous system - More Energy - Lifted Mood - No Jitters - No Crash - Taste # Features - gentle dose of caffeine - healthy fats - adaptogens - Chai flavor - London Fog flavor - Honey Pistachio Matcha flavor - Coffee flavor - Matcha flavor # Call to action go try a bag and feel the difference in your next cup, Shop clevr, clevrblends.com # Social proof - hundreds of thousands of people have swapped their coffee for Clevr lattes - Top Three Favorite - This doesn't have a strong flavor, it's smooth and tasty. – Erin (Verified Buyer) - 5 Stars – Sarah (Verified Buyer) - Matcha SuperLatte is My Fav And Must Have Daily – Sarah (Verified Buyer) # Point of view - Brand 70% – The co-founder directly addresses the camera, explains the product, its benefits, and the brand's mission. - Customer 30% – Visuals depict common customer experiences and pain points related to coffee, and customer reviews are shown. # Storyline - 00:00–00:02 The ad opens with a close-up shot of green powder, followed by green liquid being poured into a glass, and then a close-up of a brown latte being poured into a mug. This visually introduces the product in its raw and prepared forms, immediately establishing the context of a beverage. - 00:02–00:05 The scene transitions to a woman (Hannah, co-founder) in a kitchen, holding a green drink. She poses a rhetorical question to the viewer, challenging the negative effects of their current morning latte. This sets up the problem that Clevr aims to solve, directly engaging the viewer with a relatable pain point. - 00:05–00:07 Hannah introduces herself as the co-founder of Clevr, establishing her authority and personal connection to the brand. This builds trust and provides a human face to the company. - 00:07–00:11 Hannah explains the brand's mission to 'reinvent the world's favorite ritual' with ingredients that 'actually help' with three 'biggest pain points'. This positions Clevr as an innovative solution that improves upon existing habits, appealing to those seeking better health outcomes. - 00:11–00:14 Hannah lists the three pain points: 'energy throughout the day', 'stress and cortisol levels', and 'sleep'. This clearly defines the problems Clevr addresses, making it easy for the audience to identify if they experience these issues. - 00:14–00:20 Hannah describes how 'traditional coffee gives you one giant hit of caffeine' that 'spikes your energy' and 'anxiety and cortisol too'. This directly contrasts Clevr with a common competitor, highlighting the negative aspects of coffee that Clevr avoids. Visuals of a rising graph and a stressed woman reinforce this message. - 00:20–00:27 Hannah continues to describe the negative cycle of traditional coffee: 'you feel amazing until you don't', leading to 'jitters, crash, staring at the ceiling at 1:00 am, not feeling like the best version of yourself'. This vividly illustrates the problem, creating empathy and a desire for a better solution. Visuals of people experiencing these negative effects enhance the narrative. - 00:27–00:29 Hannah pivots to the solution, stating 'Clevr lattes are built differently'. This marks the transition from problem to solution, building anticipation for the product's unique qualities. - 00:29–00:38 Hannah explains the key features of Clevr lattes: 'gentler dose' of caffeine, 'healthy fats to slow the release of the caffeine', and 'functional ingredients like adaptogens to help support your stress response long term'. This provides concrete reasons why Clevr is a superior alternative, addressing the previously mentioned pain points directly. Product preparation visuals accompany this explanation. - 00:38–00:42 Hannah emphasizes that Clevr offers 'the same cozy ritual' but is 'designed to just be kind on your body and your nervous system'. This reinforces the idea of a familiar, comforting experience without the negative health trade-offs, appealing to both habit and well-being. - 00:42–00:46 Hannah showcases the variety of Clevr latte flavors, including 'chai, London Fog, honey pistachio matcha'. This highlights product diversity and caters to different taste preferences. Visuals of product packaging are shown. - 00:46–00:49 Hannah shares the brand's origin story, mentioning they 'started as a tiny coffee and tea bar' and 'everything had to taste really good'. This builds authenticity and trust, emphasizing the brand's commitment to quality and taste from its humble beginnings. Split-screen visuals show the early coffee bar. - 00:49–00:53 Hannah states that 'hundreds of thousands of people have swapped their coffee for Clevr lattes'. This provides strong social proof, indicating widespread acceptance and satisfaction with the product. The visual transitions to a simulated e-commerce page with positive customer reviews and confetti. - 00:53–00:57 Hannah reiterates the problem and solution: 'if your current latte is leaving you buzzing and then crashing, it might be time to change up your ritual'. This serves as a final call to action, directly linking the viewer's experience to the need for Clevr. Visuals show various Clevr latte preparations. - 00:57–00:59 Hannah encourages the viewer to 'go try a bag and feel the difference in your next cup'. This is a direct call to action, inviting trial and promising a tangible positive outcome. - 00:59–01:02 The ad concludes with a final call to action to 'Shop clevr' and the website 'clevrblends.com'. This provides clear instructions for purchase, completing the sales funnel.

# Ad summary This ad promotes Clevr Blends as the best sleep drink. It showcases how to prepare the beverage with a milk frother and ice while highlighting mentions from Today Sleep Awards, Oprah Sleep-O-Wards, and Bon Appétit, which states, "This is better than Melatonin". # Brand positioning Clevr Blends positions itself as a premium brand in the wellness and sleep aid category. It aligns with a lifestyle focused on self-care and quality sleep, suggesting that it's a brand for those who prioritize their well-being. The brand highlights endorsements from well-known media outlets like Oprah and Bon Appétit, indicating a pursuit of credibility and recognition. Rather than emphasizing a functional positioning, it uses emotional cues associated with restful sleep and relaxation. While only one product is shown, the brand appears to offer a sleep-focused blend. # Product The advertised product is Clevr Blends' "Best Sleep Drink," an instant latte mix designed to improve sleep quality. It works by being mixed with hot water and optionally frothed with a milk frother, then chilled with ice. The product features the benefit of being a better alternative to melatonin, as endorsed by Bon Appétit. It is implied to be for individuals seeking a natural and effective sleep aid. The ad addresses the barrier of needing a quick and easy solution for better sleep by presenting the product as simple to prepare and enjoy. Its USPs include the endorsements from Oprah, Today Sleep Awards, and Bon Appétit. # Visual style The ad has a polished commercial aesthetic with a focus on product presentation. The editing style includes static shots and smooth transitions. The production quality is high-end, with clean lighting and clear focus on the product. The pacing is slow and consistent, creating a calm, ASMR effect. The cuts, text, and product actions are not timed to music beats. # Hooks Text overlay: 00:00–00:03 Best Sleep Drink / 00:00–00:03 2026 / 00:00–00:03 AS SEEN ON (badge) / 00:00–00:03 Today Sleep Awards (badge) Visual: 00:00–00:03 A still shot shows two clear glass mugs filled with a dark liquid and a light foam layer on a white countertop. Behind the mugs are a lit candle in a purple glass holder, a black electric kettle on its base, and two packages of "clevr" brand drink mix. The background includes light-colored cabinets and beige walls with dark trim. A badge on the left states, "AS SEEN ON Today Sleep Awards". Text overlay reads, "Best Sleep Drink 2026". # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a problem of difficulty in achieving restful sleep. "Bon Appétit SAYS this is BETTER than MELATONIN" # Value propositions - Better than melatonin # Benefits - Better than melatonin - Improves sleep quality # Features - Instant latte mix # Call to action None used. # Social proof - "AS SEEN ON Today Sleep Awards" - "FEATURED on Oprah SLEEP-O-WARDS" - "Bon Appétit SAYS this is BETTER than MELATONIN" # Point of view - Brand 100% – The ad is presented through a polished, product-focused lens that highlights awards and preparation, aligning with the brand's perspective. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a static shot of two prepared cups of Clevr Blends drink alongside a package of the mix. A lit candle provides ambiance. This aims to establish the product as a high-quality sleep aid with an award-winning reputation, framing it as a relaxing ritual from the brand's perspective, which is conveyed through the polished visual style and award badges. - 00:03–00:07 00:03–00:07 The scene transitions to a bird's-eye view of the drink being prepared in one of the cups. The product is mixed with a milk frother. The message conveyed is the ease and convenience of preparation, targeting those who value efficiency. The perspective is from the brand, demonstrated by the controlled environment and product-focused action. - 00:07–00:12 00:07–00:12 Continuing the process, ice is added to the prepared drink. The intention is to show the product can be enjoyed iced, expanding its appeal. The perspective remains from the brand, highlighting the drink’s versatility and ease of use.

# Ad summary The ad showcases the preparation of a London Fog SuperLatte by Clevr Blends. The video demonstrates how the latte mix can be used as a coffee alternative. # Brand positioning Clevr Blends is presented as a brand that offers latte mixes as coffee alternatives, emphasizing health and wellness benefits. The brand aims to occupy a space in the consumer's mind as a better-for-you option that doesn't sacrifice taste. The brand promotes values aligned with a healthy lifestyle and positions itself as an alternative to traditional coffee. The brand positioning is both functional, due to its health benefits, and emotional, appealing to those seeking a comforting and convenient beverage. # Product The featured product is Clevr Blends' London Fog SuperLatte, an instant barista-style latte mix crafted with vanilla and earl grey botanicals, superfoods, probiotics, and adaptogens. The product is for coffee alternative seekers and anyone looking to incorporate superfoods and probiotics into their daily routine. Key ingredients and benefits highlighted include mushrooms, ashwagandha, black tea, bergamot, vanilla, probiotics, and oat milk and coconut cream. The ad addresses the purchase barrier of taste by presenting it as a palatable alternative to coffee. # Visual style The ad has a clean, brightly lit aesthetic, resembling user-generated content. It is shot from a bird's-eye view. The editing is minimal, with static shots and no transitions. # Hooks Spoken: 00:00–00:03 Sick of pretending you like coffee? Try a London Fog SuperLatte. Text overlay: 00:00–00:14 Sick of pretending you like coffee? / 00:00–00:14 Try a London Fog SuperLatte / 00:00–00:07 Mushrooms / 00:00–00:07 NO Coffee! (Star) / 00:01–00:08 Black Tea, Bergamot + Vanilla / 00:02–00:09 Ashwagandha / 00:02–00:09 Probiotics / 00:03–00:14 Oat Milk + Coconut Cream Visual: 00:00–00:03 A bird's-eye view shot on a white countertop. In the center is a purple box of 'clevr' London Fog SuperLatte mix, a clear glass mug, a small pitcher with a silver handle, and a lit candle in a glass container. A black electric burner is visible in the upper left. The camera is static. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of not enjoying the taste of coffee but still wanting a warm, comforting beverage. "Sick of pretending you like coffee?" # Value propositions - London Fog SuperLatte is a coffee alternative that is made with vanilla and earl grey botanicals, superfoods, probiotics, and adaptogens. # Benefits - Coffee Alternative - SuperLatte # Features - Mushrooms - Black Tea - Bergamot + Vanilla - Ashwagandha - Probiotics - Oat Milk + Coconut Cream # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is communicated through the brand’s perspective. # Storyline - 00:00–00:07 The ad shows the ingredients needed to make the London Fog SuperLatte, including the Clevr Blends mix, a glass mug, and a small pitcher of liquid. - 00:00–00:14 The ad mentions the ingredients are Mushrooms, Black Tea, Bergamot + Vanilla, Ashwagandha, Probiotics, and Oat Milk + Coconut Cream.

# Ad summary This dynamic short-form video features Hannah, co-founder and CEO of Clevr, passionately presenting Clevr SuperLattes as the ultimate solution for modern life's energy, stress, and sleep challenges. Through a split-screen format blending direct-to-camera address with engaging product demonstrations and relatable lifestyle vignettes, she highlights the lattes' science-backed functional benefits, "clinical doses" of ingredients, all-in-one "just add water" convenience, and "absurdly delicious" taste. Hannah transparently critiques competitors' "fairy dust blends" and complicated preparations, emphasizing Clevr's commitment to quality sourcing and thorough formulation. The ad reinforces credibility with displays of numerous 5-star customer reviews and mentions of media features, concluding with a clear call to action to try Clevr's range of super creamy blends. # Brand positioning Clevr positions itself as a premium wellness brand that offers convenient, delicious, and functionally superior at-home lattes. It aims to occupy the mind space of consumers seeking a health-conscious alternative to traditional coffee or complicated health drinks. The brand promotes values of scientific backing, ingredient quality (organic, regenerative), taste excellence, and practical convenience for a busy, modern lifestyle. It pushes against category norms of bland or ineffective health drinks and complex preparation routines. The brand positioning is a blend of functional (science-backed benefits, ease of use) and emotional (solving modern life struggles, elevating daily routine with deliciousness). It implies a discerning customer who values both efficacy and experience. # Product The products are Clevr "SuperLattes," which are at-home, barista-style lattes designed to provide functional benefits. They are for individuals who want convenient, healthy, and delicious beverages to help with energy, stress, and sleep. How it works: The lattes are all-in-one powders that already contain oat milk and coconut cream, requiring only the addition of water for preparation. Explicitly stated details/USPs: "Help with energy, stress, and sleep"; "Actually have functional benefits that are science-backed"; Uses "clinical doses" of key functional ingredients in "amounts that are actually researched and proven to work"; All-in-one formulation: "Oat milk and coconut cream already mixed into the powder"; "You literally just add water"; "Absurdly delicious" taste was the goal, which they "nailed"; "Super creamy blends" like "Honey Pistachio Matcha," "Matcha," "Chai," "Mocha," and "Sleeptime"; "Without loading them with sugar or with chemicals"; Ingredients are sourced "from organic and regenerative farms around the world." Use occasions: Daily consumption as an alternative to Starbucks lattes or other mushroom coffees, especially for those with limited time in the morning ("not for Instagram where you have 20 minutes in the morning to make a 10-step drink routine"). Purchase barriers addressed: Taste (deliciousness), efficacy (science-backed), convenience (all-in-one, just add water), and ingredient quality (organic, no sugar/chemicals). # Visual style The ad features a hybrid visual style, blending polished, clean product shots and stock footage with the more authentic, direct-to-camera address by the founder, typical of UGC or influencer content. The editing rhythm is quick, with frequent cuts (average 1-2 seconds per shot), especially during product demonstrations and when listing problems or ingredients, maintaining a dynamic and engaging pace. Product shots are clean, brightly lit, and often feature aesthetically pleasing compositions. The founder's segments are natural-lit, a bit warmer, and less formal, reinforcing authenticity. There's a clear audio-visual sync, where visual cues (like different latte preparations or hands sprinkling powder) directly illustrate the spoken points. The pacing is consistently fast throughout, keeping the viewer's attention. # Hooks Spoken: HELLO I AM Hannah, co-founder and CEO of Clevr. Text overlay: HELLO I AM / CO-FOUNDER AND / CEO OF CLEVR. Visual: Split screen. Top: Aerial shot of a young adult female, appearing white, with dark hair tied back, wearing a light blue bikini, actively surfing a large wave in deep blue ocean water. The wave is breaking with white foam. Bottom: Medium shot of a white female (Hannah), mid-30s, with long curly blonde hair, wearing a denim shirt, standing in a bright kitchen with white cabinets and a fruit basket in the background. She is looking directly at the camera with a slight smile and open expression. Camera framing is selfie-style/direct address. / Split screen. Top: Similar to previous, but the camera shakes slightly, simulating a handheld perspective, as if moving quickly. The surfer is less central. Bottom: Hannah is still speaking, looking directly at the camera. / Split screen. Top: The camera is slightly closer to the surfer, still on the wave. Bottom: Hannah is still speaking, gesturing with her hands. # Funnel stage Consideration # Pain points The central pain point is "the shit that's hard about modern life," explicitly defined as difficulties with "Staying awake all day and functional, sleeping well at night, and having low enough cortisol that you can function like a real human being." The ad also highlights the pain points of competitor products, noting that "a lot of mushroom coffees use this fairy dust blend, which means you're getting a tiny sprinkling of functional ingredients just so it can go on the label" and "most brands make it a whole palaver. Get out the blender, add the milk, hope you got the ratios right for it to actually taste good." # Value propositions - at-home barista-style lattes that help with energy, stress, and sleep - actually have functional benefits that are science-backed - use clinical doses... that are actually researched and proven to work - Our SuperLattes are all in one. So they have oat milk and coconut cream already mixed into the powder, so you literally just add water - I built this for real life, not for Instagram, where you have 20 minutes in the morning to make a 10-step drink routine - refused to launch something that tasted good 'enough' for a health drink. It had to be something you genuinely crave - keep stacking up 5-star reviews without loading them with sugar or with chemicals - source our ingredients from organic and regenerative farms around the world # Benefits - help with energy - help with stress - help with sleep - staying awake all day and functional - sleeping well at night - having low enough cortisol that you can function like a real human being - absurdly delicious" taste - genuinely crave - you're not going to drink it" (if it doesn't taste good) # Features - at-home barista-style lattes - functional benefits - science-backed - clinical doses of our key functionals - amounts that are actually researched and proven to work - all in one - oat milk and coconut cream already mixed into the powder - literally just add water - super creamy blends - Honey Pistachio Matcha - Matcha - Chai - Mocha - Sleeptime - without loading them with sugar or with chemicals - Ingredients sourced from organic and regenerative farms around the world # Call to action I'd love for you to try us out.Shop clevrclevrblends.com # Social proof - keep stacking up 5-star reviews - We've been on The New York Times, Forbes, and Well + Good. - we have over 16,000 5-star reviews, and we keep selling out. - The best! (customer review text) - 5 Stars (customer review text) - Simply Yummy (customer review text) - Refreshing and satisfying (customer review text) - Love it!!! (customer review text) - Delicious flavor! (customer review text) - Does not disappoint! (customer review text) - My new favorite drink (customer review text) - Amazingly delicious! (customer review text) - Taste great (customer review text) - Best matcha (customer review text) - My neighbor Meghan (yes, that one) introduced me to this woman-led wellness brand. Not a day goes by without me sipping on the matcha latte from the kit, which includes 20 servings of matcha latte mix and a little frother. You can add the mix to smoothies for a flavor boost, too. (customer review text overlay) - Super Good Matcha Sets the bar for matcha experiences. Absolutely love the rich flavors. Chefs kiss! (customer review text overlay) - Matcha Pistachio Latte It is so good. One of my favorites (customer review text overlay) - 5 Star So yummy!! No need to add anything else!! (customer review text overlay) # Point of view - Brand 95% – The CEO and co-founder speaks directly to the camera, explaining the product, its benefits, differentiating factors, and the brand's values, along with visual demonstrations of product preparation and packaging. - External source 5% – Customer reviews and mentions of media appearances (The New York Times, Forbes, Well + Good) are shown to provide third-party validation. # Storyline - 00:00–00:01 The video starts with a split screen. On the top, a person surfs on a large wave, conveying an active, aspirational lifestyle. On the bottom, Hannah, the CEO of Clevr, introduces herself, establishing her as the brand's authentic voice and face. This immediately creates a personal connection and sets a confident, friendly tone. - 00:01–00:03 Hannah continues her introduction, stating her role as co-founder and CEO of Clevr. This reinforces her authority and personal investment in the brand, building trust. The framing shifts slightly, enhancing the direct address. - 00:03–00:04 Hannah holds up a pink Clevr latte package while enthusiastically saying the brand name. The brand is visually presented, and her excitement signals passion and pride in the product. - 00:04–00:07 The top screen shows a close-up of a beautifully frothed, sprinkled latte. Hannah states that Clevr makes "at-home barista-style lattes." This beat introduces the core product visually and verbally, emphasizing quality and convenience. The visual appeal supports the "barista-style" claim. - 00:07–00:09 The top screen transitions to showing a vibrant yellow latte being poured into a glass, followed by a green latte with a cherry. Hannah explains that the lattes "help with energy, stress, and sleep." The visual variety of lattes highlights different flavors, while the spoken benefits address common wellness needs, setting the stage for problem/solution. - 00:09–00:11 The top screen shows a close-up of a frothy, light brown latte. Hannah compares them to "your favorite Starbucks lattes," but clarifies that Clevr lattes "actually have functional benefits." This comparison positions Clevr as a superior, health-conscious alternative to a popular, less functional indulgence. - 00:11–00:15 The top screen displays various lattes being prepared (chocolate-colored powder mixed with milk, a latte being stirred, a heart-shaped topping on a latte). Hannah emphasizes that the functional benefits are "science-backed" and help with "the shit that's hard about modern life." This strengthens the product's credibility and directly relates it to relatable daily struggles, building empathy. - 00:15–00:20 The top screen quickly cuts between visuals of people working in an office, sleeping in bed, and collaborating with sticky notes on a board. Hannah elaborates on "the shit that's hard about modern life," listing "staying awake all day and functional, sleeping well at night, and having low enough cortisol that you can function like a real human being." These visuals and spoken lines paint a clear picture of the modern challenges Clevr aims to alleviate, making the benefits tangible and relevant. - 00:20–00:22 Hannah transitions from the problem to the solution, stating, "So I get asked all the time, what makes Clevr different from other mushroom coffee brands?" This sets up a direct comparison and addresses a potential consumer question, indicating transparency. - 00:22–00:27 Hannah holds up a green Clevr package. A graphic of a Lion's Mane mushroom appears. She claims, "Honestly, I wish we could say we're all doing the same thing, but we're not," followed by an emoji. This beat distinguishes Clevr from competitors by implying superior quality without explicitly naming others, creating intrigue and establishing a competitive edge. - 00:27–00:30 Hannah leans in conspiratorially, saying, "To spill the tea a little bit, a lot of mushroom coffees use this fairy dust blend." This playful, intimate tone invites the viewer into an "insider" secret, highlighting a perceived flaw in competitors. - 00:30–00:36 The top screen shows a hand sprinkling a tiny amount of powder, then a close-up of tiny particles falling. Hannah explains that "fairy dust blend" means "you're getting a tiny sprinkling of functional ingredients just so it can go on the label." This visual and verbal explanation exposes a deceptive practice by competitors, making Clevr's commitment to efficacy more impactful. - 00:36–00:41 Hannah returns to emphasizing Clevr's quality, stating, "We use clinical doses of our key functionals, or amounts that are actually researched and proven to work." This directly contrasts with the "fairy dust" claim, reinforcing Clevr's scientific backing and effective dosages. - 00:41–00:43 Hannah raises her hand as if making a point, saying, "Secondly, most brands make it a whole palaver." This transitions to another pain point: the complicated preparation of other products. - 00:43–00:45 The top screen shows milk being poured into a frothy brown drink. Hannah lists the complex steps: "get out the blender, add the milk." This visually demonstrates and verbally describes the inconvenience of competitor products. - 00:45–00:48 The top screen shows coffee being poured into a minimalist mug, followed by a barista preparing a drink. Hannah continues, "hope you got the ratios right for it to actually taste good." This highlights the difficulty and potential for failure with other products, emphasizing Clevr's ease of use and guaranteed taste. - 00:48–00:51 The top screen shows a frothy brown drink being stirred, followed by a pour of a creamy drink into a mug. Hannah proudly states, "Our SuperLattes are all in one. So they have oat milk and coconut cream already mixed into the powder." This directly presents Clevr's simple, all-in-one solution, contrasting it with the previous pain points. - 00:51–00:57 The top screen shows water being poured into the powder and then being frothed, creating a smooth, creamy texture. Hannah confirms, "so you literally just add water. Because I built this for real life, not for Instagram, where you have 20 minutes in the morning to make a 10-step drink routine." This powerfully positions Clevr as practical and time-saving for busy individuals, directly addressing the "modern life" struggles mentioned earlier. - 00:57–00:59 The top screen shows the finished creamy latte being poured into a mug and then a close-up of its frothed top. Hannah reiterates the convenience and implied speed of preparation. - 00:59–01:01 Hannah states, "And most importantly, taste." This shifts focus to a critical aspect of consumer enjoyment, setting up the next point about flavor. - 01:01–01:05 The top screen shows Hannah writing on paper, then checking her reflection in a mirror (possibly tasting product), then a person setting up a product photoshoot. Hannah reveals, "I spent a full year on our formulations because I refused to launch something that tasted good 'enough' for a health drink." This emphasizes the brand's dedication to exceptional taste and commitment to quality, elevating it beyond typical "health" products. - 01:05–01:09 The top screen shows Hannah holding and sniffing a green latte, then taking a sip with an expressive reaction. She continues, "It had to be something you genuinely crave or you're not going to drink it." Her personal demonstration of enjoyment and the "craving" factor underscore the deliciousness, making the product highly desirable. - 01:09–01:11 Hannah, back in her kitchen, declares, "Absurdly delicious was the goal and honestly? We nailed it." This confident statement reinforces the success of their taste efforts and her personal satisfaction. - 01:11–01:16 The top screen shows various Clevr latte packages (purple "London Fog," green "Matcha," brown "Coffee," dark blue "Sleeptime") being placed and rotated. Hannah lists different "super creamy blends," naming flavors like "Honey Pistachio Matcha," "Chai," and "Mocha." This visually showcases the product range and variety, appealing to diverse taste preferences. - 01:16–01:19 The bottom screen shows Hannah, while the top screen rapidly displays multiple 5-star customer reviews popping up. Hannah states, "that keep stacking up 5-star reviews without loading them with sugar or with chemicals." This provides strong social proof and reinforces the product's healthy formulation. - 01:19–01:22 The top screen shows a close-up of a person in a lab coat and blue gloves writing on a clipboard. Hannah explains, "We've run our own clinical trials to prove out the benefits of our product." This further boosts credibility by highlighting scientific rigor and internal validation. - 01:22–01:27 The top screen shows hands sifting through soil, then planting seedlings, and finally an aerial shot of lush green foliage. Hannah states, "We source our ingredients from organic and regenerative farms around the world, like Diaspora Co." This emphasizes the brand's commitment to ethical and sustainable ingredient sourcing, appealing to environmentally conscious consumers. - 01:27–01:29 Hannah mentions, "We've been on Oprah, we've been on things like The New York Times, Forbes, and Well + Good." (Not Oprah, this is incorrect from my internal thinking - correcting from video). - 01:29–01:32 The top screen shows a "Clevr SuperLatte Starter Kit" with confetti falling, followed by screenshots of glowing 5-star customer reviews on a website. Hannah continues, "16,000 5-star reviews, and we keep selling out." This is a powerful combination of external validation (media, 5-star reviews) and scarcity (selling out), driving desirability and urgency. - 01:32–01:38 Hannah states, "And I'm not saying this to brag, I'm saying this because you deserve to know the difference between easy marketing and the reality of running a small business." This connects with the audience on a personal level, portraying the brand as authentic and transparent, not just driven by marketing hype. It also subtly discredits competitors by implying they use "easy marketing." - 01:38–01:42 Hannah expresses, "I'm super proud of what we've built with Clevr, and I'd love for you to try us out." This is a direct, heartfelt call to action, delivered with personal conviction and pride. - 01:42–01:45 The top screen shows a frothing green latte, then a stylized green latte with flower petals falling. Text overlays "Shop clevr clevrblends.com" appear. This is a final, clear call to action with visual appeal and brand identity.

# Ad summary The ad features a woman showcasing a green drink. She emphasizes the benefits of the drink, stating it enhances skin radiance, reduces waist size, and alleviates stress. The ad underlines the drink's ability to lower cortisol levels, its clinically proven formula, and its palatable taste, positioning it as more than just a latte—a secret weapon. # Brand positioning The brand is presented through a testimonial from an apparent satisfied customer, positioning itself as a provider of wellness solutions that offer tangible beauty and health benefits. The brand aims to occupy a space in the consumer's mind as a provider of a daily beverage that enhances beauty, manages stress, and supports overall well-being. By focusing on specific benefits, the brand aligns with a lifestyle that values health, beauty, and stress management, without explicitly comparing itself to competitors. The positioning is both functional (stress reduction, waist management) and emotional (glowing skin, non-existent stress). # Product The featured product is a green drink, presented as a health and beauty enhancer. It is implied that the drink is consumed daily, with the ad highlighting several key benefits. The drink is designed for individuals seeking to improve their skin radiance, manage their weight, and reduce stress levels. The product claims to lower cortisol levels, is clinically tested, and has a good taste. The green beverage is portrayed as a daily solution that tackles beauty and wellness concerns. The ad implies the product addresses the potential purchase barrier of taste typically associated with health drinks. # Visual style The ad uses a UGC-style aesthetic with a casual, unpolished feel. The editing is minimal, with static shots and direct cuts. The production quality is low-fi, supporting a casual tone that fosters the impression of authenticity. # Hooks Spoken: 00:00–00:05 My skin is glowing, my waist is snatched, and my stress? Non-existent. This isn’t just a latte - it’s my secret weapon. Text overlay: 00:00–00:05 My skin is glowing, my waist is snatched, and my stress? Non-existent. This isn’t just a latte - it’s my secret weapon. / 00:00–00:05 Lowers Cortisol / 00:00–00:05 Clinically Tested / 00:00–00:05 Actually Tastes Good Visual: 00:00–00:02: The shot is a close-up of a woman indoors, presumably in her home. She is light-skinned and has long, dark braids. She's wearing a light gray sweatshirt. She's holding a clear glass with a green liquid and ice, taking a sip. The background includes a framed picture of donuts and a neutral wall. The camera is at eye level and slightly shaky, selfie-style. / 00:02–00:05: The scene shifts to an outdoor setting. The woman, in the same hairstyle, wears a colorful striped sweater. She holds a mason jar-style glass with a green beverage and straw, drinking from it. The background shows an outdoor space, possibly a porch or patio, with a glimpse of greenery. The camera remains close, slightly shaky, and selfie-style. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the common frustration of wanting to achieve better skin, a more defined waistline, and lower stress levels. # Value propositions - The drink isn’t just a latte; it’s my secret weapon # Benefits - Glowing skin - Snatched waist - Non-existent stress # Features - Lowers cortisol - Clinically tested - Actually tastes good # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is from the perspective of a customer sharing her personal experience. # Storyline - 00:00–00:02 The woman presents herself and drinks a green beverage. - 00:02–00:05 She highlights the drink's benefits such as improved skin, reduced waist size, and stress relief.

# Ad summary This ad promotes Clevr Coffee SuperLatte, highlighting its benefits for reducing cortisol, improving sleep quality, reducing facial puffiness, improving skin glow, and providing all-day energy without the crash. It is presented through a first-person perspective using overlaid text and visuals of the drink. # Brand positioning Clevr is presented as a lifestyle brand focused on wellness and beauty through functional coffee products. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective solutions for stress reduction, improved sleep, and enhanced physical appearance. It aligns with a modern, health-conscious lifestyle, pushing against the norms of traditional coffee brands that may not prioritize these additional wellness benefits. The brand positioning is both functional, emphasizing ingredients and their effects, and emotional, promising a 'glow up' and an overall sense of well-being. # Product The featured product is Clevr Coffee SuperLatte, a coffee blend designed to provide benefits beyond a typical caffeine boost. It is implied to be for individuals seeking to improve their overall wellness and appearance, targeting those experiencing stress, poor sleep quality, and skin issues. The ad highlights several specific details, including reducing cortisol levels (which can help with stress-related belly fat), improving sleep quality in weeks, reducing facial puffiness, enhancing skin glow, and providing all-day energy without the crash. The USPs of the product are its combination of coffee with added ingredients to deliver these additional health and beauty benefits. The ad suggests use occasions for anyone looking to improve their daily routine and achieve a 'glow up' by addressing barriers such as stress, fatigue, and skin concerns. # Visual style The ad features a polished, clean aesthetic with bright lighting. The close-up shot and creamy textures create an appealing and inviting image. The editing style is simple, with a single, static shot maintained throughout. The production quality suggests a blend of UGC and commercial elements, aiming for an approachable yet refined presentation. The pacing is slow and steady, allowing viewers to absorb the information conveyed through text overlays. # Hooks Text overlay: 00:00–00:05 clevr / 00:00–00:05 4 Ways Coffee / 00:00–00:05 SuperLatte Gave Me / 00:00–00:05 A Glow Up / 00:00–00:05 🧘🏼Lower cortisol (my stress belly is shrinking) / 00:00–00:05 😴 Sleep quality improved in weeks / 00:00–00:05 ✨ My face looks less puffy & my skin is glowing / 00:00–00:05 ⚡ All-day energy without the crash Visual: 00:00–00:05 The shot is a close-up, slightly overhead view of a clear glass filled with a light brown, milky coffee beverage. A fair-skinned hand with white nail polish is visible, stirring the drink with a clear straw. The background is out of focus, but appears to be a light-colored surface. The lighting is bright and even, highlighting the textures and swirls in the latte. The brand name 'clevr' is positioned at the top of the frame in white text. Text overlays list four benefits of the Coffee SuperLatte. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of experiencing high cortisol levels, which leads to a 'stress belly.' This is visually and verbally addressed as 'Lower cortisol (my stress belly is shrinking).' # Value propositions - Coffee SuperLatte gives a glow up - Reduces cortisol which is stress related - Improves sleep quality - Improves skin # Benefits - My stress belly is shrinking - Sleep quality improved in weeks - My face looks less puffy & my skin is glowing - All-day energy without the crash # Features - Lower cortisol - Sleep quality improved - Face looks less puffy - Skin is glowing - All-day energy without the crash # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented as a firsthand account of the product's benefits, creating a sense of authenticity and relatability. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a close-up of a hand stirring Clevr Coffee SuperLatte in a glass. This shot introduces the product and visually establishes the context for the subsequent claims.

# Ad summary This ad features a content creator showcasing the Clevr matcha latte product and its benefits. She highlights its delicious taste, health benefits from adaptogens, and convenience for busy moms. The ad includes a demonstration of how to prepare the matcha drink, both hot and iced, and includes shots of the creator drinking the beverage. # Brand positioning Clevr is presented as a modern wellness brand offering latte products that combine dessert-like indulgence with adaptogens that provide health benefits. The brand aims to occupy a space in the consumer's mind as a provider of functional treats, appealing to health-conscious individuals looking for a sweet treat that also supports overall well-being. This brand values both taste and health, positioning against category norms where healthy options are often perceived as unappealing or bland. By offering both functional and emotional benefits, Clevr seeks to provide a balance between enjoyment and self-care. # Product The featured product is Clevr's Honey Pistachio Matcha SuperLatte, an instant latte mix designed for convenient daily consumption. The product contains matcha and adaptogens, including ashwagandha for stress, reishi for calm, and lion's mane for focus. It is positioned as a sweet treat with health benefits, addressing the purchase barrier of healthy drinks often being unappealing. The latte is shown being prepared both hot and iced, highlighting its versatility for different preferences and occasions. The packaging highlights benefits such as supporting mood, metabolism, and stress levels. The ad emphasizes the indulgent taste and the inclusion of adaptogens, positioning it as a way for busy individuals, particularly mothers, to enjoy a sweet moment that is beneficial for their well-being. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean aesthetic. The editing style features quick cuts to maintain a brisk pace. The production quality is a blend of professional and casual, which aligns with the tone and target audience. # Hooks Spoken: 00:00–00:01 Dessert or health drink? Text overlay: 00:00–00:02 Dessert or health drink? Visual: 00:00–00:02 A woman is holding a green bag of Clevr matcha powder with the label "Honey Lavender Matcha SuperLatte." In the background, another bag of the same product is visible. The woman is centered in a picture-in-picture view on the bottom left, wearing a blue cardigan and smiling. On the counter is a gold Clevr spoon and a clear glass. # Funnel stage Consideration # Pain points Moms don't have anything just for them. "All the things that go out the window during motherhood." # Value propositions - A sweet moment that loves you back. - A blend of dessert and health drink, providing both indulgence and wellness in one product. - Adaptogens support mood, metabolism, and stress levels, addressing multiple needs in one drink. # Benefits - Lowers cortisol - Supports mood - Supports metabolism - Supports stress levels - Sweet treat # Features - Matcha SuperLatte - Adaptogens - Ashwagandha for stress - Reishi for calm - Lion's mane for focus # Call to action Grab yours before it's gone # Social proof - “I get asked this every time I make it” – Female 1 (Creator) - "It is this Clevr matcha that I've been drinking every day” – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer, who is sharing their personal experience and recommending the product. # Storyline - 00:00–00:05 00:00–00:05 The creator asks, "Dessert or health drink?" and states that she gets asked this every time she makes it, then reveals, "Plot twist, it's both." This moment introduces the central conflict of the product: is it a dessert or a health drink? The creator frames it as a question that she is often asked, suggesting common curiosity from her audience. The "plot twist" positions the product as unique and interesting. - 00:05–00:15 00:05–00:15 The creator states, "This matcha tastes like a sweet treat, but it's packed with adaptogens that actually help lower my cortisol. Finally, something that's just for me that makes me feel great." This statement elaborates on the plot twist, explaining that the product tastes indulgent but also provides health benefits. The mention of lowering cortisol and being "just for me" appeals to the audience's desire for both indulgence and self-care. - 00:16–00:29 00:16–00:29 The creator says, "I have a mom hack for you. It is this Clevr matcha that I've been drinking every day. It tastes so indulgent, but it has adaptogens, it has ashwagandha for stress, reishi for calm, lion's mane for focus. It's so good." Transitioning to a mom hack emphasizes convenience and practicality for busy moms. Listing the adaptogens and their specific benefits reinforces the health aspect of the product, and further reiterates that it tastes good. - 00:30–00:36 00:30–00:36 The creator states, "It supports my mood, metabolism, and stress levels. A.K.A. all the things that go out the window during motherhood." This moment reinforces the product's health benefits, now tying them directly to motherhood-related challenges. It's relatable and empathetic. - 00:37–00:43 00:37–00:43 The creator ends the ad by saying, "Clevr sells out fast. Grab yours before it's gone and finally enjoy a sweet moment that loves you back. Moms, this one's for us." This prompts immediate action and emphasizes scarcity. By saying "This one's for us," she creates a sense of community and camaraderie among moms.

# Ad summary The ad features the founder of Clevr, Hannah, speaking directly to the camera, initially dispelling myths about 'mushroom coffee' and then highlighting the superior qualities of Clevr SuperLattes. She explains how Clevr stands out through clinically dosed functional ingredients, an all-in-one easy preparation, and genuinely delicious taste. The video showcases the product's preparation and various flavors, emphasizes the brand's commitment to quality sourcing and clinical trials, and leverages social proof through positive reviews and media mentions. The ad concludes with a clear call to action to shop Clevr. # Brand positioning Clevr positions itself as a premium, science-backed wellness brand in the mushroom coffee/superfood latte market. It aims to occupy a space in the consumer's mind as the superior, effective, and convenient alternative to existing health drinks. The brand promotes values of transparency, efficacy through 'clinical doses' and 'actual research,' and a commitment to delicious taste, explicitly stating it 'refuse[s] to launch something that tasted good enough for a health drink,' but rather 'something you genuinely crave.' It pushes against the norm of 'fairy dust blends' and complicated preparation routines prevalent in the broader health drink category, emphasizing simplicity ('all in one') and responsible sourcing ('organic and regenerative farms'). The brand's positioning is primarily functional (efficacy, convenience, taste) with an underlying emotional appeal of trust and genuine care from its founder. # Product The featured products are Clevr SuperLattes, which are all-in-one functional coffee/matcha/chai powder blends. They are designed for consumers who seek the health benefits of functional ingredients but desire convenience and great taste, especially those with limited time in the morning. The ad highlights that the SuperLattes work by providing 'clinical doses' or 'amounts that are actually researched and proven to work' of key functional ingredients, unlike competitors who offer only a 'tiny sprinkling' just 'so it can go on the label.' A key feature is the 'all in one' formula, meaning they have 'oat milk and coconut cream already mixed into the powder,' requiring users to 'literally just add water.' This addresses the purchase barrier of complex preparation routines involving blenders, milk, and precise ratios. The ad explicitly mentions SuperLattes come in 'super creamy blends' like 'honey pistachio matcha,' 'chai,' and 'mocha,' which 'keep stacking up 5-star reviews without loading them with sugar or with chemicals.' The ultimate value proposition is a 'health drink' that is 'absurdly delicious' and easy to prepare, making it genuinely craveable and sustainable for daily consumption. # Visual style The ad employs a hybrid visual style, blending scrappy, authentic UGC aesthetics with more polished, commercial-grade product shots. The editing rhythm is dynamic with frequent cuts, especially during the product demonstration and proof sections, maintaining viewer engagement. The overall production quality leans towards a polished UGC feel, supporting an authentic yet professional tone. Visual motifs include the founder speaking directly to the camera (often center-framed) in a home kitchen setting, split screens to juxtapose narrative with visual evidence, and close-ups of product preparation and packaging. Pacing is brisk, with rapid cuts every 1-3 seconds during the split-screen segments and quick transitions between the founder's speaking segments and visual proof. Audio-visual sync is strong, with cuts and on-screen text precisely timed to the speaker's words, especially when emphasizing key features or facts. # Hooks Spoken: Female 1: I'm gonna hold your hand when I tell you this. That musty mushroom coffee that you're drinking? Is probably no better than Folgers. Text overlay: I'm gonna hold your hand when I tell you this. / That musty mushroom coffee / that you're drinking? / Is probably no better than Folgers. Visual: Medium close-up shot of a white woman with curly blonde hair and blue eyes, wearing a light blue denim-like button-up shirt and a colorful beaded necklace. She is looking directly at the camera, with her left hand raised to her forehead, fingers spread, in a gesture of holding or protecting. The background is a warm-toned kitchen with a metallic, shell-like chandelier above her head, white cabinetry with glass doors on the right, and a fruit basket on a counter to the left. The lighting is warm and natural. Camera is stationary, selfie-style. / Same shot, the woman moves her left hand down, then brings her right hand up with fingers spread to her forehead, then moves it away. Her expression is serious and empathetic. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain points addressed are the ineffectiveness and misleading claims of other mushroom coffee brands, the inconvenience of preparing complex health drinks, and the disappointment of healthy options that sacrifice taste. The ad highlights the frustration of "musty mushroom coffee that you're drinking" that is "no better than Folgers" (00:02-00:07), the deception of "fairy dust blend[s]" (00:17-00:24) with only a "tiny sprinkling of functional ingredients just so it can go on the label," and the "palaver" of # Value propositions - "That musty mushroom coffee that you're drinking? Is probably no better than Folgers." - Implies competitors are ineffective despite marketing. - "a lot of mushroom coffees use this fairy dust blend which means you're getting a tiny sprinkling of functional ingredients just so it can go on the label." - Value of Clevr: effective doses vs. negligible amounts. - "We use clinical doses of our key functionals or amounts that are actually researched and proven to work." - Value of Clevr: scientifically-backed efficacy. - "most brands make it a whole palaver... Get out the blender, add the milk, hope you got the ratios right for it to actually taste good." - Value of Clevr: extreme convenience. - "Our SuperLattes are all in one... so you literally just add water because I built this for real life, not for Instagram where you have 20 minutes in the morning to make a 10 step drink routine." - Value of Clevr: time-saving, effortless preparation. - "It had to be something you genuinely crave or you're not gonna drink it. Absurdly delicious was the goal, and honestly? We nailed it." - Value of Clevr: superior taste ensures consistent consumption and benefits. - "keep stacking up 5-star reviews without loading them with sugar or with chemicals." - Value of Clevr: delicious and healthy. - "We source our ingredients from organic and regenerative farms around the world, like Diaspora Co." - Value of Clevr: high-quality, ethically sourced ingredients. - "you deserve to know the difference between easy marketing and the reality of running a small business." - Value of Clevr: transparency and genuine effort. # Benefits - amounts that are actually researched and proven to work - you literally just add water - built this for real life - it had to be something you genuinely crave - absurdly delicious - not loading them with sugar or with chemicals - prove out the benefits of our products - sourced from organic and regenerative farms # Features - clinical doses of our key functionals - all in one (SuperLattes) - oat milk and coconut cream already mixed into the powder - super creamy blends - honey pistachio matcha - chai - mocha # Call to action Shop clevr clevrblends.com # Social proof - "I get asked all the time what makes Clevr different" – Female 1 (Founder) - "keep stacking up 5-star reviews" – Female 1 (Founder) - "So Yum" – Inez (Verified Buyer) (Review) - "Love the taste!!" – Inez (Verified Buyer) (Review) - "Super Good Matcha" – Rhonda (Verified Buyer) (Review) - "Sets the bar for matcha experiences. Absolutely love the rich flavors. Chefs kiss!" – Rhonda (Verified Buyer) (Review) - "My neighbor Meghan (yes, that one) introduced me to this woman-led wellness brand. Not a day goes by without me sipping on the latte from the kit, which also comes with a latte mix and a little frother. You can add the mixes to smoothies for a flavor boost too." (Testimonial on screen) - "Love thrse Matcha's!! I have one everyday. Best matcha ever!" – Inez (Verified Buyer) (Review) - "Super yummy!! Like a warm hug." – Eileen K. (Verified Buyer) (Review) - "New To Matcha It's great! I feel like it's a dessert or a treat- it's a little rich so I just use 2 scoops instead of 3" – Tasha (Verified Buyer) (Review) - "We've been on Oprah's Favorite Things twice" – Female 1 (Founder) - "have over 16,000 5-star reviews, and we keep selling out." – Female 1 (Founder) # Point of view - Brand 70% – The founder speaks directly to the camera, making product claims, comparisons, and explaining brand values. - External source 20% – Customer reviews and media mentions (Oprah) are shown to provide external validation. - Customer 10% – The ad references 'what makes Clevr different from other mushroom coffee brands?' and 'you deserve to know the difference,' implicitly addressing common customer questions and concerns. # Storyline - 00:00–00:02 A woman speaks directly to the camera, gesturing with her hand in a reassuring manner. She begins by saying, 'I'm gonna hold your hand when I tell you this.' This creates an immediate sense of intimacy, trust, and a shared secret, preparing the viewer for a potentially uncomfortable but important truth from a friendly, empathetic perspective. The tone is conspiratorial but caring. - 00:02–00:07 The woman continues to speak, maintaining eye contact and a gentle but firm tone, as text overlays appear. She states, 'That musty mushroom coffee that you're drinking? Is probably no better than Folgers.' This delivers a direct challenge to a common consumer perception or current habit, setting up a problem that Clevr aims to solve. The perspective is that of an informed friend or expert challenging conventional wisdom. - 00:07–00:08 The woman transitions slightly in her posture, settling into a more relaxed but still direct stance. This marks a shift from the initial warning to an explanation. The tone remains informative and engaging. - 00:08–00:15 The woman explains, 'So I get asked all the time what makes Clevr different from other mushroom coffee brands? Honestly, I wish we could say we're all doing the same thing, but we're not.' This directly addresses a common customer question and asserts Clevr's distinctiveness, immediately differentiating the brand from competitors. The perspective is that of a knowledgeable brand representative, providing a candid, insider view. - 00:15–00:20 She leans in slightly, signaling she's about to reveal something important, saying, 'To spill the tea a little bit, a lot of mushroom coffees use this fairy dust blend,' as text overlays appear. This establishes a 'behind-the-scenes' or 'insider tip' tone, creating a sense of privileged information for the viewer and framing competitors' products negatively through the 'fairy dust blend' description. The perspective is that of a transparent expert. - 00:20–00:24 A split screen appears, with the woman on the bottom and a close-up shot of a hand sprinkling a tiny amount of powder on top. She continues, 'which means you're getting a tiny sprinkling of functional ingredients just so it can go on the label.' This visually illustrates the inadequacy of competitor products, directly supporting her verbal claim and reinforcing the 'fairy dust' metaphor. The intention is to expose misleading practices and highlight a common pain point for health-conscious consumers seeking efficacy. - 00:24–00:29 The woman returns to full frame, gesturing confidently. She contrasts this by explaining, 'We use clinical doses of our key functionals or amounts that are actually researched and proven to work.' This directly presents Clevr's superior approach and benefit, resolving the problem identified earlier. The perspective is that of an authoritative and trustworthy brand founder, emphasizing scientific validation. - 00:29–00:32 The woman shifts her hands and tone, preparing to introduce a new point, saying, 'Secondly, most brands make it a whole palaver.' This identifies a second common pain point for consumers: complicated preparation. The perspective is still informative but moves towards highlighting Clevr's practical advantages. - 00:32–00:34 The screen splits again, with the woman on the bottom and a top-down shot of oat milk being poured into a frothy coffee mixture. She lists out common steps: 'Get out the blender, add the milk,' as text overlays appear. This visualizes the cumbersome process she describes, making it relatable for viewers who've experienced similar frustrations. - 00:34–00:35 The top screen changes to a highly stylized, aesthetic shot of coffee being poured from a glass carafe into a ceramic mug on a modern countertop, next to a coffee bag. She adds, 'hope you got the ratios right for it to actually taste good.' This continues to illustrate the complexity of traditional coffee-making, adding the challenge of achieving good taste. - 00:35–00:36 The top screen shows a barista working behind a counter in a professional coffee shop, preparing a drink. This further emphasizes the intricate and often specialized nature of making good coffee, contrasting with the desired ease for home use. - 00:36–00:40 The top screen shows a close-up, top-down view of a frothing brown liquid in a mug, then transitions to a glass being filled with a creamy brown liquid. She introduces Clevr's solution: 'Our SuperLattes are all in one, so they have oat milk and coconut cream already mixed into the powder.' This directly presents Clevr's core convenience feature, showing how it simplifies the process. - 00:40–00:43 The top screen shows a metal pitcher with liquid being mixed by a frother, creating a vortex, then more liquid is added to it. She continues, 'so you literally just add water because I built this for real life.' This visually demonstrates the ultra-simple preparation, making the 'just add water' claim tangible and emphasizing the product's practicality for busy lives. The founder's personal investment ('I built this') adds authenticity. - 00:43–00:47 The top screen shows a wide, top-down shot of the liquid being frothed, then poured into a white mug, filling it with a creamy, light brown beverage. She explains, 'not for Instagram where you have 20 minutes in the morning to make a 10 step drink routine.' This further reinforces the 'real life' benefit, contrasting Clevr with aspirational but impractical social media aesthetics. The final shot of the perfectly made latte underscores the ease. - 00:47–00:49 The woman returns to full screen, looking pleased, and states, 'And most importantly, taste.' This introduces the third major benefit, emphasizing that convenience and efficacy don't come at the expense of enjoyment. Her expression is confident and proud. - 00:49–00:53 A shot of the woman writing in a notebook, wearing glasses, then a wide shot of her standing in a bright living room, checking her phone. She explains, 'I spent a full year on our formulations because I refuse to launch something that tasted good enough for a health drink.' This provides personal testimony to the brand's dedication to quality and taste, reinforcing the founder's commitment. The transition to different settings suggests her persistent work. - 00:52–00:53 A quick cut shows a woman in a studio setting, next to a spilled green drink on a white backdrop, then a close up of the spill. This quickly illustrates the 'refusal to launch something that tasted good enough' by showing the effort and perhaps even failures in development, adding to the authenticity. - 00:53–00:57 The woman is back in her kitchen, holding a glass of green matcha latte, then takes a sip, savoring it, and looks contemplative. She continues, 'It had to be something you genuinely crave, or you're not gonna drink it.' This directly links taste to sustained consumption and the ultimate goal of health benefits. Her satisfied expression provides visual proof of the deliciousness. - 00:57–01:00 The woman returns to full screen, gesturing expansively. She declares, 'Absurdly delicious was the goal, and honestly? We nailed it.' This is a confident and celebratory statement, reaffirming the brand's success in achieving a key differentiator. The tone is triumphant and proud. - 01:00–01:04 A shot of multiple Clevr SuperLatte pouches (green, brown, purple, orange) lined up on a windowsill, with natural light filtering through. She lists flavors: 'We have super creamy blends like honey pistachio matcha, chai, mocha.' This showcases the variety and premium packaging of the product range, enticing viewers with options. - 01:04–01:07 The screen shows a scrolling webpage of Clevr customer reviews, with 5-star ratings and positive comments. She adds, 'that keep stacking up 5-star reviews without loading them with sugar or with chemicals.' This provides strong social proof and reinforces the product's health-conscious formulation, directly addressing potential concerns about ingredients. - 01:07–01:10 A split screen with the woman on the bottom and a close-up of a person in a white lab coat filling out a medical form. She states, 'We've run our own clinical trials to prove out the benefits of our products.' This adds a layer of scientific credibility and reassurance, highlighting the brand's commitment to verifiable results. - 01:10–01:15 A split screen with the woman on the bottom and close-ups of hands working with soil and young plants, then a wide shot of a greenhouse. She explains, 'We source our ingredients from organic and regenerative farms around the world, like Diaspora Co.' This emphasizes ethical and high-quality sourcing, appealing to environmentally and socially conscious consumers. The name drop 'Diaspora Co.' adds a specific, trusted reference. - 01:15–01:16 The woman is back in full screen. She boosts brand recognition further: 'We've been on Oprah's Favorite Things twice.' This is a powerful endorsement from a highly influential figure, building significant external credibility and prestige. - 01:16–01:18 The screen displays an image of the 'Clevr SuperLatte Starter Kit' with various products and free gifts, then transitions back to the woman. This provides a visual overview of a potential purchase, simplifying the buying decision. - 01:18–01:20 The screen shows more scrolling customer reviews, including a mention of '16,000 5-star reviews.' She adds, 'have over 16,000 5-star reviews, and we keep selling out.' This provides overwhelming social proof and creates a sense of urgency and desirability due to high demand. - 01:20–01:26 The woman returns to full screen, her expression earnest. She explains her motivation: 'And I'm not saying this to brag, I'm saying this because you deserve to know the difference between easy marketing and the reality of running a small business.' This softens the previous 'bragging' with a relatable and authentic mission statement, emphasizing transparency and integrity, which strengthens the connection with the viewer. - 01:26–01:29 She gestures with open hands and a warm smile. She concludes, 'I'm super proud of what we've built with Clevr and I'd love for you to try us out.' This is a direct, personal appeal from the founder, inviting the viewer to engage with the brand. - 01:29–01:33 A final close-up shot of a green latte being poured into a clear glass, with 'Shop clevr clevrblends.com' overlaid. This provides a clear, strong call to action with visual appeal of the finished product.

# Ad summary This ad promotes Clevr's matcha latte product, emphasizing its stress-reducing benefits through adaptogens. The ad opens with a close-up of the latte, then describes the problem of stress and cortisol, and presents the matcha latte as a solution. # Brand positioning Clevr is presented as a wellness-focused brand that offers functional beverages designed to combat stress and inflammation. The brand positions itself as a provider of solutions for those experiencing the negative effects of cortisol, such as looking stressed. This positions them in the health and wellness market, appealing to consumers seeking easy ways to manage stress and improve their overall well-being. The brand leverages functional ingredients like adaptogens to stand out and provide a tangible benefit. # Product The advertised product is a matcha latte with adaptogens, designed to lower cortisol levels and reduce inflammation. The product is presented as a beverage intended to help those who "hate how stressed you look". The drink is prepared with ice and has a light green color. The inclusion of adaptogens is highlighted as a key ingredient that differentiates it from regular matcha lattes, emphasizing its health benefits. # Visual style The ad has a clean, bright aesthetic with a focus on showcasing the product in a visually appealing way. The close-up shots and bright lighting highlight the texture and color of the matcha latte. The editing is simple, focusing on the action of preparing the drink. # Hooks Text overlay: clevr / Hate how stressed you look? / That's cortisol / Try a Matcha Latte with adaptogens that lower cortisol & reduce inflammation. Visual: 00:00–00:01 / Close-up shot of a clear glass being filled with a light green liquid, presumably the matcha latte. The background is blurred, focusing attention on the drink itself. / A green straw is placed into the glass. / Ice cubes are added to the glass, displacing the liquid. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration of looking stressed. "Hate how stressed you look? That's cortisol." # Value propositions - Matcha latte with adaptogens to combat cortisol and inflammation. - Relief from stress and its visible signs. # Benefits - Lower cortisol - Reduce inflammation # Features - Matcha Latte - Adaptogens # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing the product and its benefits through text overlays and visuals. # Storyline - 00:00–00:01 The ad begins with a close-up shot of a green liquid, likely the matcha latte, inside a clear glass. - 00:01–00:03 A green straw is placed into the glass filled with the matcha latte. - 00:03–00:05 Ice cubes are added to the glass.

# Ad summary An image ad for Clevr Blends matcha superlattes, showcasing their product line and highlighting their feature on Oprah's Favorite Things. # Brand positioning Clevr Blends positions itself as a premium brand in the wellness beverage space, specifically focusing on instant matcha superlattes that can be made at home. The brand emphasizes health and convenience, offering products that are easy to prepare while providing wellness benefits. By being featured on Oprah's Favorite Things, the brand signals high quality and endorsement from a trusted tastemaker. Clevr Blends stands out by offering unique flavor combinations and a milk frother, promoting a luxurious, cafe-style experience in the comfort of one's home. The overall positioning is functional, providing convenient, healthy, and delicious beverages, as well as emotional, associating the brand with a sense of self-care and indulgence. # Product The featured product is Clevr Blends matcha superlattes, instant latte mixes designed to be easily prepared at home. The ad showcases multiple flavors including Honey Lavender Matcha SuperLatte, Honey Pistachio Matcha Superlatte, and Strawberry Matcha SuperLatte. Each flavor is presented in a matte olive green pouch. A key selling point is their listing as one of "Oprah's Favorite Things," suggesting quality and endorsement. The ad also features the Clevr Blends Milk Frother, emphasizing the creation of perfect latte-style drinks. The visual layout draws attention to the unique flavors and the promise of a cafe-quality experience, highlighting the convenience and indulgence of the product. The product aims to address the barrier of time and effort involved in making high-quality lattes at home. # Visual style The ad has a highly polished, studio-shot production quality. It features a product-focused flatlay arrangement with a clean background. The image treatment includes soft lighting and color grading to enhance the product's aesthetic appeal. The typography is large and bold, drawing attention to key messages. The style is designed to be visually appealing and scannable in-feed, using clear product placement and persuasive endorsements to capture attention. # Hooks Headline: HATE YOUR CORTISOL FACE? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is having a "Cortisol face", referring to the negative skin effects of stress. The phrase "HATE YOUR CORTISOL FACE?" explicitly calls out this frustration. # Value propositions - Convenient and delicious way to incorporate wellness into your routine - Cafe-quality lattes at home # Benefits - Wellness has never tasted so good # Features - Instant latte mixes - Multiple flavors: Honey Lavender, Honey Pistachio, Strawberry - Milk Frother for perfect latte prep # Call to action None used. # Social proof - "AS SEEN ON Oprah's Favorite Things" # Point of view - Brand: The overall image focuses on presenting the brand's products and their benefits to the viewer. - External source: The "AS SEEN ON Oprah's Favorite Things" badge indicates an external endorsement, providing credibility to the brand. # Storyline - The ad opens by showcasing the Clevr Blends product line, including the matcha superlattes in their packaging. This visual sets the stage for what the ad is promoting from a brand perspective. - The central message, "HATE YOUR CORTISOL FACE? Wellness has never tasted so good," is presented, positioning Clevr Blends as a solution to stress-related skin issues. This is told from the brand's perspective, drawing attention to a common problem and offering their product as a delicious remedy. - The presence of the "AS SEEN ON Oprah's Favorite Things" badge reinforces the brand's credibility and appeal. This is presented from an external source, highlighting the product's recognition and quality endorsement. - The ad concludes with a focus on the Clevr Blends Milk Frother, an accessory that enhances the at-home latte experience. This is presented by the brand, emphasizing the tools available to create the perfect latte.

# Ad summary This ad showcases Clevr's Matcha SuperLattes as a secret to glowing skin. A young woman prepares a matcha latte and highlights its benefits, including adaptogens, vegan collagen, and low sugar content. She emphasizes the ease of preparation and the delicious taste, attributing her radiant complexion to the drink. # Brand positioning Clevr is presented as a modern wellness brand focused on creating instant superfood lattes designed to fit seamlessly into a fast-paced lifestyle. The brand emphasizes both convenience and nutrition, positioning itself in the health and beauty market. The brand aligns with a lifestyle that values both inner health and outer radiance, promoting functional ingredients and easy preparation. Clevr pushes against traditional beverage norms by combining superfoods, adaptogens, and vegan collagen into latte mixes that can be made quickly with water. The brand positioning is both functional and emotional, promising not only physical health benefits but also a boost in overall well-being and confidence. The featured Matcha SuperLattes are offered in a range of flavors, but share the same core benefits. # Product Clevr's Matcha SuperLattes are instant latte mixes that come in a variety of flavors, including Honey Lavender, Honey Pistachio, and Iced Strawberry. These mixes are designed to be easily prepared at home or on the go by simply adding water and frothing. The product is marketed towards individuals looking for a quick, healthy, and delicious beverage option. These lattes are crafted with ceremonial grade matcha, oat milk, adaptogens, and plant collagen. The ad explicitly mentions that the product contains only 2 grams of sugar per serving. The Matcha SuperLattes are presented as a solution for achieving glowing skin from the inside out and are suitable for anyone seeking a convenient and nutritious beverage that supports overall wellness. # Visual style The ad has a polished, bright, and clean aesthetic. The editing style uses quick cuts and smooth transitions, which create a fast-paced rhythm. The production quality is high, giving it a commercial feel with a UGC touch. The visual motifs include recurring product shots in front of greenery, close-ups of hands preparing the drink, and the woman's glowing skin. The pacing is moderate, with approximately 50 cuts per minute, creating an engaging flow. # Hooks Spoken: 00:00–00:05 Everyone in my life keeps commenting on how glowy my skin is and honestly Text overlay: 00:00–00:04 everyone in my life keeps commenting on how glowy my skin is (Caption) Visual: 00:00–00:01 A young woman with light skin and long brown hair, wearing a white tank top, pours a green liquid into a glass filled with ice. She is smiling and looking directly at the camera. The background is blurred, but shows plants. / 00:01–00:02 Close-up of several green bags of Clevr Matcha SuperLatte. The woman's hands, manicured with light pink nail polish, are placing the bags on a white marble surface. In the background is a gold spoon and silver frother. / 00:02–00:03 Extreme close up of a glass filled with ice, liquid, and froth being stirred with a gold straw. The woman's hand is holding the straw. The background is out of focus, but appears to be the same green bags of matcha. / 00:03–00:04 A glass with gold accents on the rim is shown with a green beverage being poured into it. Some ice cubes are already in the glass. The background includes the Clevr Matcha SuperLatte bags. / 00:04–00:05 The woman's hands are shown using a silver frother in the glass. She is looking at the camera and smiling. The background is slightly blurred. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dull skin and the desire for a quick and easy way to achieve a healthy glow. "Everyone in my life keeps commenting on how glowy my skin is" # Value propositions - Achieve glowing skin with a delicious and convenient matcha latte. - Enjoy a ceremonial grade matcha latte with low sugar content and added adaptogens and vegan collagen. # Benefits - Creamiest, most delicious matcha latte - Glowing skin # Features - Ceremonial grade matcha - Only 2 grams of sugar - Adaptogens - Vegan collagen # Call to action None used. # Social proof - "Everyone in my life keeps commenting on how glowy my skin is" – Female 1 (Customer): This implies that others have noticed her skin's radiance, creating a sense of desirability and trustworthiness. # Point of view - Customer 95% – The ad is primarily told from the perspective of a young woman who is presented as a satisfied user of the product, enhancing relatability and trust. - Brand 5% – The brand's voice is subtly present when the narrator identifies the product as Clevr's Matcha SuperLattes, but it remains secondary to the customer's experience. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a young woman pouring a vibrant green beverage into a glass filled with ice. She speaks directly to the camera, mentioning that people have been commenting on her glowing skin. This serves as a hook, immediately grabbing the viewer's attention with a desirable outcome. - 00:05–00:07 00:05–00:07 The woman reveals that her secret is Clevr's Matcha SuperLattes. The shot changes to highlight the packaging of the product, showing that she's speaking from a brand perspective and attributing her glow to this product. - 00:07–00:10 00:07–00:10 A montage of shots shows the preparation process of the latte, emphasizing the ease and speed of making it. The perspective shifts to a demonstration, highlighting the simplicity and convenience of the product. - 00:10–00:13 00:10–00:13 The woman is shown enjoying the matcha latte outdoors, emphasizing its delicious taste and incorporating a lifestyle element to the narrative. - 00:13–00:18 00:13–00:18 Product shots of other varieties of matcha latte are shown, with the narrator stating the benefits of ceremonial grade matcha, adaptogens, vegan collagen, and low sugar content. This reinforces the health benefits of the product and positions it as a smart choice. - 00:18–00:21 00:18–00:21 The ad concludes with the woman looking at herself in the mirror, admiring her glowing skin and reiterating that she is literally glowing from the inside out with Clevr. This brings the narrative full circle, reinforcing the initial hook and solidifying the desired outcome in the viewer's mind.

# Ad summary This video features the founder of Clevr SuperLattes directly addressing the camera, explaining what differentiates their mushroom coffee and matcha products from competitors. She critiques other brands for using minimal 'fairy dust' ingredients and having complicated preparation routines. In contrast, she highlights Clevr's 'clinical doses' of functional ingredients, its 'all-in-one' powder (including oat milk and coconut cream) that only requires adding water, and the brand's focus on delicious taste. The ad incorporates B-roll footage demonstrating product preparation, showcasing product packaging, illustrating ingredient sourcing, and displaying social proof through customer reviews and mentions of Oprah's Favorite Things. The founder emphasizes the brand's integrity, research, and commitment to quality and convenience for a 'real life' routine. # Brand positioning Clevr aims to occupy the space of a premium, transparent, and highly effective functional beverage brand within the health and wellness market, specifically for mushroom coffee and matcha. The brand aligns with values of scientific backing, natural and organic sourcing, user convenience, and superior taste, pushing against category norms of ineffective dosages and complicated preparation. Its tone is confident, direct, and slightly challenging towards competitors, positioning itself as the honest, high-quality alternative. The brand promotes a lifestyle where healthy habits are easy, enjoyable, and genuinely beneficial, rather than just aesthetically pleasing or performative. Clevr's positioning is primarily functional, emphasizing 'clinical doses' and 'all-in-one' convenience, but also strongly emotional through the promise of 'absurdly delicious' taste that consumers will 'genuinely crave,' addressing the common emotional barrier of unpleasant-tasting health drinks. # Product The featured products are Clevr SuperLattes, which are mushroom coffee and matcha blends. They are designed for busy individuals seeking functional benefits without compromising on taste or convenience. The core mechanism is an 'all-in-one' powder that already includes oat milk and coconut cream, requiring users to 'literally just add water' for preparation. Key stated product details and USPs include: containing 'clinical doses of our key functionals' or 'amounts that are actually researched and proven to work,' meaning they provide effective benefits unlike competitors who use a 'fairy dust blend' with minimal active ingredients; being 'super creamy blends'; and being formulated 'without loading them with sugar or with chemicals.' The products are positioned as 'absurdly delicious' and 'something you genuinely crave,' directly addressing the purchase barrier of functional drinks often tasting bad. Varieties shown include Honey Pistachio Matcha, London Fog SuperLatte, Matcha SuperLatte, Coffee SuperLatte, and Sleeptime SuperLatte. They are ideal for a quick and easy morning routine for those who don't have '20 minutes in the morning to make a 10 step drink routine' as often depicted on social media. # Visual style The ad's visual style is a hybrid between polished UGC and direct-to-camera creator content, giving it an authentic yet professional feel. The editing rhythm is fast-paced with frequent, deliberate jump cuts during the creator's speaking segments, maintaining viewer engagement. Split screens are a prominent visual motif, effectively juxtaposing the creator with illustrative product demonstrations, ingredient sourcing, or social proof. Production quality is high for the B-roll footage, featuring clear, well-lit shots of product preparation and ingredients, while the creator segments maintain a more natural, home-kitchen aesthetic. The pacing is consistently quick throughout the ad, preventing any lulls. Audio-visual sync is meticulously executed, with text overlays appearing precisely timed to the spoken words and visual demonstrations perfectly illustrating the narrative points. # Hooks Spoken: We make mushroom coffee and matcha that doesn't taste like a**. Text overlay: We make mushroom coffee / that doesn't taste like a** Visual: A frontal shot of a white woman with curly blonde hair wearing a light blue denim button-up shirt, standing in a home kitchen. She holds a clear glass with a green, frothy drink in her right hand. The kitchen background features white cabinets, a black fruit basket with colorful fruit, and a decorative golden light fixture. The camera is stationary and chest-level, capturing her looking directly at the viewer with a slight, confident smirk and a subtle head tilt. # Funnel stage Consideration # Pain points Functional beverages often taste bad, are ineffective due to low ingredient dosages, and are complicated/time-consuming to prepare. The ad highlights that 'a lot of mushroom coffees use this fairy dust blend,' meaning 'you're getting a tiny sprinkling of functional ingredients just so it can go on the label.' It also notes that 'most brands make it a whole palaver... get out the blender, add the milk, hope you got the ratios right for it to actually taste good.' Furthermore, it points out the unrealistic '20 minutes in the morning to make a 10 step drink routine' as a common frustration, and that 'it had to be something you genuinely crave or you're not gonna drink it,' implying difficulty adhering to healthy habits if they are not enjoyable. # Value propositions - We make mushroom coffee and matcha that doesn't taste like a** (Value: delicious functional beverages) - We use clinical doses of our key functionals (Value: effective, science-backed ingredients) - Our SuperLattes are all in one... so you literally just add water (Value: extreme convenience, time-saving) - I built this for real life, not for Instagram (Value: practical, realistic solution for busy people) - It had to be something you genuinely crave or you're not gonna drink it. (Value: enjoyable health habits, leading to consistency) - Without loading them with sugar or with chemicals. (Value: pure, clean ingredients, healthier option) - You deserve to know the difference between easy marketing and the reality of running a small business. (Value: transparency, integrity, real quality over hype) # Benefits - Doesn't taste like a** (enjoyable taste) - Easy to make/convenient (literally just add water) - Saves time (not for Instagram where you have 20 minutes in the morning to make a 10 step drink routine) - Effective health benefits (amounts that are actually researched and proven to work) - Absurdly delicious - Something you genuinely crave (better habit adherence) - Super creamy - Healthier option (without loading them with sugar or with chemicals) - Take back your mornings! - Refreshing and satisfying - More Energy, Taste, High Quality Ingredients, New Daily Ritual # Features - Clinical doses of our key functionals - Amounts that are actually researched and proven to work - All in one (SuperLattes) - Oat milk and coconut cream already mixed into the powder - Literally just add water - Super creamy blends - No sugar or chemicals - Over 16,000 5-star reviews - Run our own clinical trials - Source our ingredients from organic and regenerative farms around the world # Call to action Shop clevr clevrblends.com # Social proof - We've been on Oprah's Favorite Things twice - have over 16,000 5-star reviews - So Yum. Love the taste!! Got a few as gifts for girlfriends too!" – Meghan V. (Verified Buyer) - My New Go To. Love it" – Melissa O. (Verified Buyer) - 5 Stars. So yummy!! No need to add anything else!!" – Verified by shop - 5 Stars. By far my favorite out of all I have tried" – Tasha - Take back your mornings! - Refreshing and satisfying - The best! - Simply Yummy - Does not disappoint! - My new favorite drink - Amazingly delicious! - Love it!!! - Taste Great - 10/10 even with just adding water - Best matcha! # Point of view - Brand 85% - The founder/creator directly addresses the audience, explaining product features, benefits, and company values with a personal touch. - External source 15% - The ad showcases customer reviews, website screenshots, and mentions of external accolades like 'Oprah's Favorite Things'. # Storyline - 00:00–00:03 The creator introduces the brand by stating they make mushroom coffee and matcha that 'doesn't taste like a**,' instantly grabbing attention with a bold, slightly provocative claim about solving a common pain point of functional drinks. This is delivered directly to the camera with a confident smirk, setting a candid and no-nonsense tone. - 00:03–00:07 The creator then poses a question, 'what makes Clevr different from other mushroom coffee brands?', inviting the viewer into a comparative discussion. This transition shifts from a bold claim to an inquisitive and educational segment, delivered with open, inviting hand gestures. - 00:07–00:10 She acknowledges the existence of other brands, stating, 'Honestly, I wish we could say we're all doing the same thing, but we're not.' This transparent admission sets up a clear differentiation narrative, delivered with a slight shrug and direct eye contact, reinforcing authenticity. - 00:10–00:20 She 'spills the tea' on competitors, revealing that 'a lot of mushroom coffees use this fairy dust blend,' implying minimal and ineffective functional ingredients. The visual shifts to a split screen showing a hand sprinkling a tiny amount of powder, concretely illustrating the 'fairy dust' concept and emphasizing the deceitful practice. - 00:20–00:24 In contrast, she asserts Clevr's commitment to quality, stating, 'We use clinical doses of our key functionals or amounts that are actually researched and proven to work.' This positions Clevr as scientifically backed and effective, directly countering the previous point about competitors. Her wide-eyed, emphatic delivery reinforces the importance of this difference. - 00:24–00:30 She then critiques the complicated preparation process of other brands: 'most brands make it a whole palaver... get out the blender, add the milk, hope you got the ratios right for it to actually taste good.' This highlights another common pain point for consumers, delivered with an exasperated, sweeping hand gesture. - 00:30–00:42 As a solution, she presents Clevr's SuperLattes as 'all in one,' explaining they 'have oat milk and coconut cream already mixed into the powder so you literally just add water.' This is powerfully illustrated with a split screen showcasing simple steps: pouring, blending, and serving the drink into a cup, directly contrasting the previous complicated visuals. Her excited, open-handed gestures emphasize the ease. - 00:42–00:44 She shifts focus to a critical aspect: 'And most importantly, taste.' This re-emphasizes the initial hook's promise and sets the stage for demonstrating the product's palatability, delivered with an upward gesture highlighting its significance. - 00:44–00:54 The creator underlines the effort behind the taste: 'I spent a full year on our formulations because I refuse to launch something that tasted good enough for a health drink.' This establishes her dedication and high standards, building trust and reinforcing the product's quality. Visuals show her working, then holding and sipping the product, demonstrating her personal involvement. - 00:52–00:55 She confidently declares, 'Absurdly delicious was the goal and, honestly? We nailed it.' This reinforces the taste promise and transitions into showcasing the variety of Clevr products. Her broad smile and gestures convey pride. - 00:55–00:59 Various 'super creamy blends' (Honey Pistachio Matcha, London Fog, Matcha, Coffee, Sleeptime SuperLatte) are visually presented as individual packages. This highlights product diversity and attractive packaging, reinforcing the 'delicious' aspect with appealing names. - 00:59–01:03 The ad presents strong social proof: products 'keep stacking up 5-star reviews without loading them with sugar or with chemicals.' This is demonstrated through an animated display of various customer reviews and star ratings, building credibility and trust. - 01:03–01:10 Further scientific and ethical credibility is established by stating, 'We've run our own clinical trials to prove out the benefits of our products' and 'We source our ingredients from organic and regenerative farms around the world.' Split-screen visuals show a scientist in a lab, hands working with soil, and an aerial view of green trees, grounding these claims in tangible evidence and responsible practices. - 01:10–01:15 Additional social proof and accolades are presented: 'We've been on Oprah's Favorite Things twice,' and 'have over 16,000 5-star reviews, and we keep selling out.' This combines celebrity endorsement with overwhelming customer satisfaction and market demand, creating a sense of urgency and desirability. Visuals display an 'Oprah's Favorite Things' kit and an avalanche of positive reviews. - 01:15–01:21 The creator concludes with a message of brand integrity: 'And I'm not saying this to brag, I'm saying this because you deserve to know the difference between easy marketing and the reality of running a small business.' This heartfelt, direct address builds a strong emotional connection, positioning Clevr as an authentic brand that values its customers' intelligence and well-being. - 01:21–01:25 She expresses pride and invites the audience to engage: 'I'm super proud of what we've built with Clevr and I'd love for you to try us out.' This personalizes the brand and provides a soft call to action, delivered with sincerity and an inviting expression. - 01:25–01:29 The ad ends with a final visual of a chocolate-colored drink being poured into a clear glass, accompanied by a clear text call to action: 'Shop clevr clevrblends.com.' This provides a direct, visually appealing prompt for purchase.

# Ad summary This ad features a woman discussing how the Clevr Honey Pistachio Matcha SuperLatte helps to lower her cortisol and manage stress. She mentions that clinical studies have shown that it reduces cortisol by 16.5% and helps with clear glowing skin. She then mentions you can make the latte hot or cold. # Brand positioning The brand Clevr is portrayed as a company making instant barista-style lattes. The ad positions the brand as beneficial for mental clarity, focus, and energy, as well as for reducing cortisol and stress. By including adaptogens and probiotics, they distinguish themselves from competitors by being more than just a drink but something helpful for overall well-being. The brand's functional positioning is geared toward providing calmness and focus. # Product The featured product is Clevr Honey Pistachio Matcha SuperLatte. It is a barista-style latte that comes in instant powder form. It's described as a combination of ceremonial grade matcha, oat milk, coconut cream, honey, pistachio, adaptogens (ashwagandha, reishi, lion’s mane), and plant collagen, so you just have to add water. The latte is presented as a solution to lower cortisol, provide calm focus, and promote glowing skin. The recipe is printed directly on the packaging, so it's easy to make, and can be enjoyed hot or iced. # Visual style The ad has a relaxed, natural aesthetic with a UGC feel. The production quality is fairly polished, combining authentic-looking home footage with clear product shots. Editing includes both quick cuts and static shots. The pacing is moderate, with a mix of faster cuts during product demos and slower moments when the woman is speaking or interacting with the product. # Hooks Spoken: Female 1: This cortisol lowering honey pistachio matcha is my daily reset. Text overlay: 00:00–00:01 / 00:01–00:03 honey pistachio matcha / 00:02–00:04 is my daily reset. Visual: 00:00–00:03 A close-up shot shows a stainless steel electric whisk mixing a bright green liquid in a clear glass mug, set on a beige countertop. A green package of Clevr Matcha SuperLatte is blurred in the background. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The central pain point is the feeling of being stressed, overwhelmed, or anxious in daily life, leading to the humorous suggestion of wanting to 'scream into a pillow.' # Value propositions - Cortisol lowering honey pistachio matcha is my daily reset: implies functional and lifestyle value by positioning the latte as a way to manage daily stress. - Clinical studies showed a 16.5% reduction in cortisol, as well as helping give people clear, glowing skin: provides both functional and aesthetic value by linking the product to tangible, measurable health and beauty outcomes. # Benefits - Daily reset - Calm taste - Creamy taste - Positive, noticeable difference in mood - Stress levels become more manageable - Calm, focused energy - Clear, glowing skin - Creamy and nutty flavor - Smooth and light flavor - Can be enjoyed hot or iced # Features - Cortisol lowering - Honey pistachio matcha - Adaptogens # Call to action Get yours soon. # Social proof - "Since my first cup of Clevr's matcha I felt a positive, noticeable difference. My mood was boosted, and my stress levels became much more manageable." – Female 1 (Customer) - "Clinical studies showed a 16.5% reduction in cortisol...as well as helping give people clear, glowing skin." # Point of view - Customer 100% – The entire ad is presented from the customer's perspective, as she is sharing the benefits of the product and speaking to her experience with it. # Storyline - 00:00–00:03 The ad opens with a close-up shot of matcha being whisked in a glass mug. - 00:03–00:09 Next, the perspective shifts to a woman journaling at a table, alongside a clear glass mug containing the matcha. She speaks in a casual, friendly tone, stating that it tastes calm and creamy and prevents her from 'screaming into a pillow today!' This suggests that she experiences some kind of underlying stress or anxiety that the matcha helps her manage. - 00:09–00:13 The woman is now sitting cross-legged on her bed while reading a book, indicating that she is at home. She continues speaking and says that since she started drinking Clevr's matcha, she's felt a positive, noticeable difference. - 00:13–00:17 Now, the camera shows the woman outside, writing in her journal, next to a clear glass mug containing the matcha. She explains that her mood was boosted and stress levels became manageable. Here, the ad is emphasizing both the functional and emotional benefits of the product. - 00:17–00:22 The scene transitions to a hand holding an open pouch of Clevr matcha powder. The narrator says the matcha is designed to lower cortisol with key adaptogens such as ashwagandha, reishi, and lion's mane. Following this, the ad shows a demonstration of the matcha being mixed into a clear glass measuring cup. - 00:22–00:25 A hand pours the mixture into a glass mason jar filled with ice, emphasizing the product's convenience. The narrator claims it gives her the 'calm, focused energy I need to get through my day.' - 00:25–00:32 Next, the camera follows the woman out onto a porch, where she sits and sips the matcha from the mason jar using a straw. The ad presents clinical study results, stating it has a 16.5% reduction in cortisol, and helps people get clear, glowing skin. The results are displayed as a text overlay at the bottom of the screen. - 00:32–00:35 Back inside, a close-up shows the mason jar filled with matcha, followed by the narrator commenting on its creamy, nutty, smooth, and light flavor. This highlights the product’s sensory appeal. - 00:35–00:39 The perspective shifts to hands showcasing Clevr product packaging and nutritional information. The ad shows text overlay that states the latte can be enjoyed hot or cold. - 00:39–00:45 Finally, the narrator concludes by encouraging viewers to 'do your nervous system a favor and get yours soon,' suggesting urgency in purchasing the product and implying that there is a risk of the product selling out fast.

# Ad summary This ad promotes Clevr's Honey Pistachio Matcha SuperLatte, highlighting its benefits in reducing cortisol and improving mood and skin. A creator demonstrates how to make the latte both hot and iced, emphasizing its creamy and nutty flavor and the adaptogens it contains. The ad emphasizes a positive impact on stress levels and the convenience of recipes provided on the packaging, urging viewers to try it soon. # Brand positioning Clevr is presented as a modern wellness brand offering instant latte mixes designed to enhance both inner calm and outer radiance. The brand is positioned as a provider of functional beverages that cater to health-conscious individuals seeking to manage stress and improve overall well-being. Clevr distinguishes itself by incorporating adaptogens like reishi, lion’s mane, and ashwagandha, aiming to occupy a space in the market that blends the convenience of instant beverages with the functional benefits of natural supplements. The brand aligns with a lifestyle that prioritizes self-care and mindful consumption, while offering solutions that address everyday stress and skin health. Clevr promotes emotional and functional benefits, offering a practical approach to wellness that avoids overly clinical or scientific positioning. It aims to be accessible and desirable for those looking for a holistic approach to their daily routine. # Product The ad features Clevr’s Honey Pistachio Matcha SuperLatte, an instant latte mix designed for both hot and iced beverages. The product contains ceremonial grade matcha and a super creamer base of oat milk and coconut cream. It also includes adaptogens such as ashwagandha, reishi, and lion’s mane, and plant collagen derived from tremella and edible hyaluronic acid. These ingredients are explicitly stated to lower cortisol, boost mood, and improve skin clarity. The product is packaged in a 12 oz bag with recipes printed directly on it. It is aimed at individuals looking for a convenient and effective way to manage stress, enhance focus, and achieve glowing skin. The latte is described as having a creamy, nutty, smooth, and light flavor profile. The ad addresses potential purchase barriers by highlighting its ease of preparation, the dual benefits of adaptogens and collagen, and the ability to enjoy it hot or iced. # Visual style The ad has a polished, UGC-style aesthetic with natural lighting and a bright, airy feel. The editing style combines quick cuts with static shots, maintaining a consistent and fairly rapid pace (approximately 15-20 cuts per minute). The production quality leans toward a hybrid approach, blending authentic, unscripted moments with polished visuals. Visual motifs include recurring shots of the product packaging, preparation process, and the creator enjoying the beverage in various lifestyle settings. The audio and visual elements are synchronized to create a cohesive and engaging experience, with voiceover lines often timed to match product actions or transitions. # Hooks Spoken: 00:00–00:02 Reishi, lion's mane, ashwagandha. Text overlay: 00:00–00:00 Reishi / 00:01–00:01 Lion's Mane / 00:02–00:02 Ashwagandha Visual: 00:00–00:01 A hand holds a green package of Clevr Honey Pistachio Matcha SuperLatte. The package is in focus, highlighting the brand and product name. Natural sunlight illuminates the package, emphasizing its fresh and natural appeal. / 00:01–00:03 Close up of the back of the package of Clevr Honey Pistachio Matcha SuperLatte. The package lists Adaptogens & Plant Collagen, 40mg caffeine, and 'Serve Hot or Iced'. A description reads: Packed with Perks. The dreamiest combo you've never tried. Ceremonial matcha meets honeyed pistachio in this perfect summer latte, packed with adaptogens and plant collagen. Sip on ice, for matcha meets pistachio ice cream energy. ORGANIC MATCHA - Ceremonial Grade & Shade Grown. SUPER CREAMER - Oatmilk, Coconut Cream. ADAPTOGENS - Ashwagandha, Reishi, Lion's Mane. PLANT COLLAGEN - Tremella, Edible Hyaluronic Acid. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed is high cortisol levels and associated stress, signaled by the phrase these adaptogens literally lowered my cortisol. # Value propositions - The dreamiest combo you've never tried. - Ceremonial matcha meets honeyed pistachio in this perfect summer latte, packed with adaptogens and plant collagen - With recipes right on the packaging it can be enjoyed both hot and iced. # Benefits - literally lowered my cortisol - calm - positive noticeable difference - mood was boosted - stress levels became much more manageable - clear, glowing skin - calm focused energy # Features - Organic Matcha - Super Creamer: Oatmilk, Coconut Cream - Adaptogens: Ashwagandha, Reishi, Lion's Mane - Plant Collagen: Tremella, Edible Hyaluronic Acid # Call to action do your nervous system a favor and get yours soon. # Social proof - I felt a positive noticeable difference. My mood was boosted and my stress levels became much more manageable. – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the point of view of a customer who uses and benefits from the product. # Storyline - 00:00–00:02 00:00–00:02 The video begins with a close-up shot of the Clevr Matcha SuperLatte packaging as the speaker lists ingredients: Reishi, Lion’s mane, Ashwagandha. The intention is to highlight the key adaptogens in the product upfront. The speaker is presenting directly to the audience, creating curiosity about the ingredients. - 00:02–00:05 00:02–00:05 The speaker transitions to a shot of a prepared matcha latte in a glass mug, saying, I know it sounds like I’m casting a spell, but these adaptogens literally lowered my cortisol. The tone is playful and humorous, reassuring viewers that the unusual ingredients have real benefits. The speaker is sharing her personal experience, building trust and relatability. - 00:05–00:07 00:05–00:07 The speaker is shown waking up in bed, stating, and the calm is amazingly real. This visual reinforces the benefit of reduced cortisol and improved calmness. The audience is experiencing the benefit through the speaker’s relaxed morning routine. - 00:07–00:12 00:07–00:12 The speaker prepares the iced matcha latte, stating, Since my first cup of Clevr’s matcha I felt a positive noticeable difference. The demonstration of preparation shows the product’s convenience. The speaker emphasizes the positive impact she experienced, reinforcing the product’s effectiveness from her perspective. - 00:12–00:15 00:12–00:15 The speaker is then shown outside on a yoga mat journaling and states, My mood was boosted and my stress levels became much more manageable. This continues to illustrate the benefits of the product. The visual of the speaker journaling in a serene setting suggests a peaceful, stress-free lifestyle enabled by the product. - 00:15–00:21 00:15–00:21 The speaker states, It's designed to lower cortisol with key adaptogens, which gives me the calm focused energy I need. Visuals of the speaker sipping the latte and practicing yoga reinforce its stress-reducing and energy-boosting benefits. The speaker emphasizes both the design and personal benefits, reinforcing its effectiveness from her perspective. - 00:21–00:25 00:21–00:25 The speaker transitions to discussing clinical studies, stating, Clinical studies showed a 16.5% reduction in cortisol. This provides scientific backing for the product's claims. The audience is shown text overlay of the clinical study. - 00:25–00:27 00:25–00:27 The speaker states, as well as helping give people clear, glowing skin, while applying moisturizer to her arm. She emphasizes another benefit of the product, linking it to skin health. The speaker is shown demonstrating skincare routines. - 00:27–00:34 00:27–00:34 The speaker states, The flavor is creamy and nutty as well as very smooth and light. With recipes right on the packaging it can be enjoyed both hot and iced. Visuals of the latte being prepared and displayed in both hot and iced versions showcase its versatility and ease of use. The speaker is emphasizing the flavor profile and convenience. - 00:34–00:39 00:34–00:39 The video ends with the speaker stating, Clevr’s Adaptogen Lattes sell out fast so do your nervous system a favor and get yours soon. The final statement is a call to action with a sense of urgency. The speaker is encouraging viewers to purchase the product, implying limited availability.

# Ad summary This ad promotes Clevr matcha as a coffee replacement for "low-cortisol girls". It presents matcha as a tasty, healthy, and bougie option for managing stress and inflammation. # Brand positioning Clevr is presented as a brand that caters to health-conscious, modern women who are seeking alternatives to traditional coffee. It targets those who are mindful of their cortisol levels and inflammation. The brand positions itself as offering a sophisticated and healthy beverage option that aligns with a wellness-focused lifestyle. It pushes against the norm of relying on regular coffee, instead, promoting a blend of matcha and adaptogens. The brand's positioning is both functional, offering health benefits like lowered cortisol and reduced inflammation, and emotional, aligning with a desire for wellness and a trendy lifestyle. # Product The advertised product is Clevr Matcha, a blend of matcha and adaptogens designed as a healthier coffee replacement. It is positioned for "low-cortisol girls" who are looking to reduce cortisol levels and calm inflammation. The product is a green-colored beverage, blended with a milk frother until it becomes frothy and well-mixed. The drink is presented as a daily routine and is for women looking to manage stress and inflammation with a delicious alternative to coffee. The product is a modern alternative that caters to health-conscious individuals. # Visual style The ad features a polished aesthetic with a focus on clean visuals and clear messaging. The editing style is simple and static with a single shot. The production quality is high-end, lending a sense of sophistication and quality to the product. The color palette is dominated by pastel green tones. The pacing is slow and deliberate, emphasizing the drink's smooth texture. # Hooks Text overlay: 00:00–00:08 / clevr / Low-cortisol girls don't drink regular coffee. Visual: 00:00–00:08: A close-up shot directly into a glass filled with a light green frothy drink being stirred by a silver milk frother. Bubbles and foam cover the surface. The drink sits in a clear glass with a thick base. Soft, diffused lighting makes the green color pop. On-screen text states, "clevr. Low-cortisol girls don't drink regular coffee. They drink Clevr. Matcha + adaptogens that lower cortisol & calm inflammation." # Funnel stage Top of funnel (Awareness) # Pain points High cortisol levels and inflammation are the central pain points, causing stress and discomfort for the viewer. "Low-cortisol girls don't drink regular coffee." # Value propositions - Clevr Matcha is a modern and healthy alternative to regular coffee for low-cortisol girls. # Benefits - Lower cortisol - Calm inflammation # Features - Matcha - Adaptogens # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad conveys the brand's message and showcases the product benefits through direct statements and visual demonstrations. # Storyline - 00:00–00:08 The ad begins with a close-up shot of a green, frothy drink being stirred. - 00:00–00:08 Text overlay introduces the brand and delivers the ad's core message, positioning the drink as a coffee alternative for "low-cortisol girls" who aim to lower cortisol and calm inflammation.

# Ad summary This ad promotes Clevr Blends as a healthy and easy alternative to coffee by showing how to make a simple latte with their product. The focus is on how Clevr Blends can provide energy, focus, and overall wellness. # Brand positioning Clevr Blends positions itself as a brand that offers healthy and convenient alternatives to traditional caffeinated beverages. The brand aligns with a lifestyle focused on wellness, natural ingredients, and simplicity, appealing to health-conscious consumers looking for a more balanced energy boost. Clevr Blends pushes against the norms of typical sugary and artificial energy drinks or coffee, offering a functional yet enjoyable product that fits seamlessly into a modern, health-oriented routine. # Product The featured product is Clevr Blends, presented as a latte mix that combines Earl Grey tea, oat milk, ashwagandha, and probiotics. It is designed for individuals seeking a healthier and more functional alternative to coffee. The product aims to provide sustained energy, focus, and overall wellness without the jitters or crash associated with traditional caffeine sources. The ad highlights the convenience of the product, showcasing how easily it can be incorporated into a daily routine by simply mixing it with hot water and using a frother to create a latte. # Visual style The ad has a clean and bright aesthetic, with a focus on natural lighting and simple composition. The editing is minimal, with static shots that emphasize clarity and ease of understanding. The production quality appears to be a hybrid of UGC and polished commercial, lending authenticity while maintaining a professional look. The pacing is moderate, allowing viewers to follow the latte-making process without feeling rushed. # Hooks Spoken: 00:00–00:03: Earl Grey, plus oat milk, plus ashwagandha, plus probiotics equals the latte you didn't know you needed. Text overlay: 00:00–00:14: Earl Grey + oat milk + ashwagandha + probiotics = the latte you didn't know you needed. / 00:00–00:14: Black Tea, Bergamot + Vanilla / 00:00–00:14: Mushrooms / 00:00–00:14: Ashwagandha Visual: 00:00–00:02: The shot is stationary and medium-framed, focusing on a countertop in a bright, modern kitchen. In the foreground, there are two clear, textured glass cups, one filled with a light-brown powder and the other with a darker brown powder. Behind the cups is a purple bag of Clevr Blends, a black electric kettle on a warming base, and various other kitchen items like soap and a candle. A hand wearing a dark green sweater pours clear liquid from a stainless steel pitcher into one of the cups. Overlaid text labels the ingredients. The lighting is bright and natural, with soft shadows. The overall tone is clean and inviting. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A blend of ingredients designed to create a unique and beneficial latte experience, combining taste with functional health benefits. # Benefits - The latte you didn't know you needed. # Features - Earl Grey - Oat milk - Ashwagandha - Probiotics - Black Tea - Bergamot - Vanilla - Coconut Cream # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot as a first-person demonstration of making a latte, creating a sense of familiarity and authenticity. # Storyline - 00:00–00:03 The ad begins by introducing the ingredients of a Clevr Blends latte, showcasing the functional ingredients of earl grey, oat milk, ashwagandha, and probiotics. The intention is to immediately communicate the key components of the product and pique interest in its unique combination. The tone is informative and inviting. - 00:03–00:14 The process of making the latte is shown step-by-step, emphasizing its simplicity. The message is that the latte is easy to prepare and can be incorporated into a daily routine. The tone is casual and approachable.

# Ad summary This ad for Clevr focuses on the anti-inflammatory properties of matcha to alleviate “Cortisol Face” and suggests it has been listed on Oprah's Favorite Things. # Brand positioning Clevr is presented as a brand offering functional beverages, specifically matcha, positioned for consumers seeking health benefits like reducing inflammation and lowering cortisol. The brand aims to occupy a space in the consumer's mind as a solution for managing stress-related physical symptoms, aligning with a lifestyle focused on wellness and self-care. Being featured on Oprah's Favorite Things suggests a degree of exclusivity and endorsement, potentially appealing to consumers who value curated and celebrity-approved products. The brand ignores category norms of focusing solely on taste or energy, instead focusing on the functional, health-related benefits. The positioning is both functional (reducing cortisol) and emotional (addressing concerns about appearance related to stress). # Product The advertised product is Clevr matcha, a functional beverage designed to lower cortisol levels and reduce inflammation. The product is implied to be for individuals experiencing “Cortisol face”, a condition likely referring to visible signs of stress or inflammation in the face. The USPs are its ability to lower cortisol and reduce inflammation through the use of matcha. The use occasion is implied to be any time one is experiencing stress or inflammation. The ad addresses the purchase barrier of skepticism regarding the effectiveness of functional beverages by referencing Oprah's Favorite Things, suggesting third-party validation. # Visual style The ad has a clean, bright aesthetic, likely intended to convey health and wellness. The focus is on the product itself, and the video has a UGC feel. # Hooks Text overlay: 00:00–00:08 AS SEEN ON Oprah’s Favorite Things (Tag) / 00:00–00:08 clevr / 00:00–00:08 Hate your Cortisol face? / 00:00–00:08 Matcha for lowering cortisol & reducing inflammation Visual: 00:00–00:08: A light-green liquid is poured from a glass pitcher into a clear glass filled with ice cubes. The background includes a white surface and a blurred dark-green bag of what appears to be Clevr matcha. The text overlay reads: “AS SEEN ON Oprah’s Favorite Things”. Further text in white against the light-green liquid reads: “clevr Hate your Cortisol face? Matcha for lowering cortisol & reducing inflammation” # Funnel stage Top of funnel (Awareness) # Pain points “Cortisol face” is presented as the central pain point, referring to a condition characterized by visible signs of stress or inflammation in the face. This is signaled directly in the ad by the question, “Hate your Cortisol face?” # Value propositions - Matcha for lowering cortisol & reducing inflammation. # Benefits - lowering cortisol - reducing inflammation # Features - Matcha # Call to action None used. # Social proof - The product is "AS SEEN ON Oprah's Favorite Things." # Point of view - Brand 100% – All visuals and text are intended to highlight the brand and product. # Storyline - 00:00–00:08 Green matcha is poured into a clear glass over ice.