How Clean Simple Eats Advertises on Meta

# Ad summary This ad showcases the Clear Protein Powder in Sour Candy Watermelon flavor. It begins by showing sour watermelon candies being poured into a glass, followed by the protein powder being mixed with water and poured into the glass. The ad emphasizes that the protein powder is a healthy alternative to candy, containing 20g of grass-fed whey protein and being free of artificial ingredients. # Brand positioning The brand, Clear Protein Powder, is presented as a health-conscious alternative to traditional candy. It aims to occupy a space in the consumer's mind as a guilt-free treat that provides nutritional benefits. The brand aligns with values of health, wellness, and natural ingredients, pushing against the norms of artificial additives often found in candy and some protein powders. The brand positioning is both functional, highlighting the protein content and natural ingredients, and emotional, offering a way to indulge in sweet flavors without compromising health goals. # Product The featured product is Clear Protein Powder in Sour Candy Watermelon flavor. It is a protein powder designed to taste like sour watermelon candy while providing 20g of grass-fed whey protein per serving. The product is for health-conscious individuals who enjoy sweet flavors but want to avoid artificial ingredients. It is ultra-filtered, contains 100% grass-fed whey, and is third-party tested. The ad addresses the purchase barrier of protein powders not tasting good by offering a delicious, candy-like flavor. The ad tells the viewer that this product is worth trying because it allows them to enjoy a sweet treat while still meeting their protein needs and avoiding artificial ingredients. # Visual style The ad has a bright and clean aesthetic, with natural lighting and a focus on the product's visual appeal. The editing style is simple, with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with a moderate tempo that matches the upbeat music. # Hooks Text overlay: 00:00–00:02 / It's giving... candy 🍉 Visual: 00:00–00:01 A hand pours pink and green sour watermelon candies from a clear glass into another clear glass on a white surface. The background is blurred, but appears to be outdoors with natural lighting. / 00:01–00:02 A hand pours a pink liquid from a clear glass into the glass filled with sour watermelon candies on a white surface. The background is blurred, but appears to be outdoors with natural lighting. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of wanting to enjoy sweet treats while maintaining a healthy lifestyle. It implies that traditional candy is unhealthy and full of artificial ingredients, which can be a barrier to purchase for health-conscious individuals. The ad visually shows sour watermelon candies being poured into a glass, followed by the protein powder being mixed with water, suggesting a healthier alternative to satisfy sweet cravings. # Value propositions - Enjoy candy-like flavors without compromising health goals - Meet your protein needs while avoiding artificial ingredients # Benefits - Healthy alternative to candy - Guilt-free treat - Provides nutritional benefits # Features - 20g grass-fed whey protein - Nothing artificial - 100% delicious # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:01 Sour watermelon candies are poured into a glass. - 00:01–00:02 Pink liquid is poured into the glass, implying a sweet, candy-like beverage is being prepared. This sets the stage for the product reveal. - 00:02–00:04 The ad transitions to show the Clear Protein Powder bag in Sour Candy Watermelon flavor. This reveals the source of the pink liquid and introduces the product as a healthy alternative to candy. - 00:05–00:07 The bag is opened, and a scoop of pink protein powder is shown being poured from the bag. This reinforces the candy-like appearance and highlights the product's texture. - 00:07–00:09 The pink liquid is poured into the glass, and the product is identified as Sour Candy Watermelon Clear Protein Powder. This reinforces the candy-like flavor and highlights the product's name. - 00:09–00:13 The drink is stirred with a straw, and sour watermelon candies are added to the glass. This visually reinforces the candy flavor and shows the final product ready to be consumed.

# Ad summary An influencer creates a healthy, high-protein version of sour candy grapes. First, she shows what frozen sour candy grapes are like, then she shows how to make high-protein grapes with lemon juice, sour candy watermelon clear protein powder, and zero sugar strawberry Jell-O mix. # Brand positioning Clean Simple Eats is presented as a healthy alternative to traditional snack food, offering a Sour Candy Watermelon flavored clear protein powder that's low in calories and high in protein. The brand's positioning is functional, focusing on health and wellness by providing clean eating options. The ad shows that the brand is pushing against the norm of traditional candy by offering protein-infused replacements. The brand positions itself as a provider of simple solutions for health-conscious consumers. # Product The featured product is Clean Simple Eats Sour Candy Watermelon clear protein powder. It contains 90 calories and 20 grams of protein per scoop. It's used to enhance the nutritional value of a grape snack while adding sour watermelon flavor. The clear protein aspect implies it mixes without cloudiness or chalkiness. The product can be used to make a high protein version of the sour candy grapes that are highlighted at the beginning of the video. The ad is designed to show that the product helps make a dessert that is healthy but still enjoyable. # Visual style The ad has a UGC feel, shot selfie-style in the influencer's car. The editing is straightforward with minimal transitions. The video has a natural, unfiltered aesthetic, with consistent pacing maintained throughout. # Hooks Spoken: 00:00–00:03 Just throw these in your freezer, they're the perfect high protein snack. Text overlay: SOUR CANDY GRAPES Visual: 00:00–00:04 The influencer is in her car, facing the camera. She is wearing a blue hoodie and has her hair pulled back. She holds up one of her grapes, which is pink and covered in powder. Below that is a clear bowl of more sour candy grapes. Above the bowl is text reading, 'SOUR CANDY GRAPES'. Next to this text is a grape, a marshmallow, a slice of watermelon, and a lollipop. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is how to healthily satisfy a sweets craving. # Value propositions - Clean Simple Eats powder to create a healthy alternative to frozen sour candy grapes # Benefits - perfect high protein snack - use 'SMALLERSAM' to save at cleansimpleeats.com # Features - 90 calories - 20 grams of protein per scoop - zero sugar # Call to action use 'SMALLERSAM' to save # Social proof - "This stuff is so good. It's my second bag." # Point of view - Customer 100% – The entire video is shot in a casual, selfie style as if the presenter is just sharing with her friends. # Storyline - 00:00–00:04 A woman shows frozen sour candy grapes. - 00:02–00:04 She comments that they're the perfect high protein snack. - 00:05–00:07 She shows the grapes without any of the ingredients. - 00:11–00:17 She squeezes lemon juice into a bowl of grapes. - 00:18–00:22 She continues, stating that they are already washed. - 00:26–00:36 She holds a container of the protein powder. - 00:41–00:56 She pours two scoops into the bowl. - 00:56–01:04 She then shows a box of strawberry Jell-O mix and adds a tablespoon to the grapes. - 01:05–01:08 She puts the lid on and shakes the bowl. - 01:09–01:12 She states that the grapes are 'fruit riot whoo'. - 01:12–01:18 She tastes and comments on the grapes.

# Ad summary This ad is for Clean Simple Eats protein powder. It highlights its key features, such as having 20g of protein, grass-fed whey isolate, non-GMO, nothing artificial, and low-lactose. # Brand positioning Clean Simple Eats positions itself as a provider of clean and effective nutritional products. The brand emphasizes simplicity and health, appealing to consumers who prioritize natural and beneficial ingredients. By highlighting attributes like grass-fed whey isolate, non-GMO, and low-lactose, the brand addresses common health concerns and preferences. The tone is straightforward and functional, focusing on the tangible benefits of their products. Clean Simple Eats aims to occupy a space in the consumer's mind as a trustworthy, health-conscious brand that delivers on its promises of clean and effective nutrition. # Product The product is Clean Simple Eats protein powder in the Chocolate Brownie Batter flavor. It is designed for individuals looking to increase their protein intake with a clean, natural supplement. The product is highlighted as containing 20g of protein, grass-fed whey isolate, being non-GMO, containing nothing artificial, and being low-lactose. These features aim to appeal to health-conscious consumers who are wary of artificial ingredients and common allergens. The product is presented as a convenient way to enjoy a sweet treat while meeting dietary needs, with a focus on both taste and health benefits. The packaging showcases a picture of a brownie, visually reinforcing the chocolate brownie batter flavor and hinting at a delicious eating experience. # Visual style The ad features a clean and minimalist design with a focus on product information. The production quality appears to be highly polished, with studio-style lighting and a simple background. Visual motifs include a grid layout for the product features and a clear product shot. Image treatment includes background removal and color grading to enhance the product's visual appeal. The typography is large and bold, ensuring scannability in-feed. # Hooks Headline: CLEAN. SIMPLE. EFFECTIVE. # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the pain point of consumers seeking a clean and natural protein supplement free from artificial additives and common allergens like lactose. # Value propositions - Clean and effective protein source: Combining 'clean' ingredients with effective protein content - Health-conscious protein solution: Non-GMO and low-lactose options for health-focused consumers # Benefits - High protein intake - Natural whey source - No genetically modified organisms - No artificial additives - Easily digestible for those with lactose sensitivities # Features - 20g PROTEIN - GRASS-FED WHEY ISOLATE - NON-GMO - NOTHING ARTIFICIAL - LOW-LACTOSE # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is from the brand throughout the ad, as the brand is directly presenting information about the product's benefits and features. # Storyline - The ad starts by listing the core attributes of the product: Clean, Simple, and Effective. This is intended to immediately convey the brand’s commitment to providing straightforward and beneficial nutritional solutions. The brand is telling the audience why its products are unique, by highlighting its core values and product efficacy. - The ad then lists specific product features, such as 20g protein, grass-fed whey isolate, non-GMO, nothing artificial, and low-lactose. This informs the audience about the tangible benefits of the product, focusing on the quality and health aspects. The brand aims to build trust by highlighting its commitment to clean and natural ingredients. - Finally, the ad presents the Clean Simple Eats protein powder packaging, highlighting the chocolate brownie batter flavor and reinforcing the brand’s identity. This provides a visual representation of the product and its flavor, making it more appealing and recognizable. The brand uses the product packaging to further showcase its benefits and flavor, which reinforces the offering's value.

# Ad summary This ad is for Lean Simple Eats Clear Protein Soda in Cherry Lime flavor. It highlights that the product is clean, simple and delicious and contains high-quality whey protein isolate for everyday fuel. # Brand positioning Lean Simple Eats is presented as a brand that offers clean, simple, and delicious protein-infused beverages. The emphasis on high-quality whey protein isolate suggests a focus on health-conscious consumers looking for functional benefits from their drinks. By calling out that the product is 'clean' and 'simple', the brand implies that it may stand in contrast to competitors with more complex ingredient lists or less transparent sourcing. Overall, the brand is positioning itself as a convenient and tasty way to incorporate protein into an everyday routine. # Product The product featured is Lean Simple Eats Clear Protein Soda in Cherry Lime flavor. It is a carbonated beverage that contains 20g of protein per serving. The drink is intended for those seeking a high-protein, low-calorie option that tastes good. The product emphasizes that it's made with nothing artificial, appealing to consumers looking for a healthier choice. The text 'Not a low calorie food, high protein drink' clarifies the focus on protein content rather than calorie restriction. The soda is presented as an everyday fuel source, implying it can be consumed at any time to boost protein intake. # Visual style The ad has a clean, modern aesthetic with bright, saturated colors and minimalist design. The product is well-lit and prominently displayed against a smooth gradient background. The visual elements are neatly arranged and the typography is clear and legible. The color palette is vibrant and inviting, creating a sense of freshness and energy. The overall style is polished and professional, suggesting a high-quality product. # Hooks Headline: CLEAN. SIMPLE. 100% DELICIOUS. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a convenient and tasty way to incorporate protein into an everyday routine by offering a clear protein soda that is clean, simple, and delicious. # Value propositions - Clean, simple, and delicious source of protein - High-quality whey protein isolate for everyday fuel - Nothing artificial - High protein drink # Benefits - Everyday fuel - Nothing artificial - High protein drink # Features - High-quality whey protein isolate - 20g protein # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image conveys the brand’s message by highlighting the product's attributes and benefits in a clear, concise manner. # Storyline - The ad opens by stating 'CLEAN. SIMPLE. 100% DELICIOUS,' setting the tone for the brand’s values and the product's key attributes. This is conveyed from the brand's perspective, aiming to immediately capture attention and communicate the core benefits in a straightforward manner. - The narrative progresses by highlighting 'HIGH-QUALITY WHEY PROTEIN ISOLATE FOR EVERYDAY FUEL,' reinforcing the product's protein content and its purpose. This is also from the brand's perspective, providing functional information to support the initial claim of being clean and delicious. - The ad then showcases the actual product, the Cherry Lime Clear Protein Soda, surrounded by complementary cherries and limes. This is a visual representation of the product from the brand's perspective, emphasizing the flavor profile and the real ingredients. - The product can includes the key benefits with '20g PROTEIN,' 'NOTHING ARTIFICIAL,' and 'Not a low calorie food HIGH PROTEIN DRINK'. This is from the brand's perspective, giving the audience a complete picture of the product.

# Ad summary This ad promotes Lean Simple Eats Clear Protein Soda, highlighting its delicious taste, high-quality whey protein isolate, and clean ingredients. # Brand positioning Lean Simple Eats is presented as a brand focused on providing high-quality protein products that are also delicious and made with clean ingredients. The brand stands out by offering protein-infused soda, diverging from traditional protein shakes or bars. The brand emphasizes the use of grass-fed whey protein isolate with no blends, suggesting a commitment to purity and quality. The brand appeals to health-conscious consumers who want a tasty and convenient way to increase their protein intake without compromising on ingredient quality. They push back against the idea that protein products must sacrifice taste or include unnecessary additives. # Product The featured product is Lean Simple Eats Clear Protein Soda in Cherry Lime flavor. It is a lightly carbonated, ready-to-drink beverage that provides 20g of protein per can, sourced from high-quality whey protein isolate. The soda is presented as a refreshing and delicious way to consume protein without the typical chalky or artificial taste associated with protein supplements. It is flavored with other natural flavors and contains nothing artificial. The can design and flavor profile aim to position it as a healthier alternative to regular soda, appealing to individuals looking for a convenient, tasty, and protein-rich drink option. The ad addresses the perception that protein drinks cannot taste good by emphasizing the soda's delicious flavor and clean ingredients. # Visual style The ad features a clean, bright, and appetizing visual style. The high-quality product shot emphasizes the freshness of the ingredients (cherries and limes) and the sleek design of the packaging. The gradient background and transparent circles give it a modern and airy feel, aligning with the brand's positioning of clean and delicious protein products. # Hooks Headline: GRASS-FED. NO BLENDS. 100% DELICIOUS. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the common frustration that protein supplements often taste artificial or chalky, which can be a barrier for people looking to increase their protein intake. # Value propositions - Delicious: The product is framed as a tasty alternative to traditional protein sources. - Clean: The use of grass-fed whey protein isolate and the absence of blends emphasize purity and quality. # Benefits - Delicious taste - Clean ingredients # Features - Grass-fed - No blends - High-quality whey protein isolate # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad promotes the features and benefits of Lean Simple Eats Clear Protein Soda, presenting it as a delicious and clean source of protein. # Storyline - The ad opens with a bold declaration of the product's key attributes: "GRASS-FED. NO BLENDS. 100% DELICIOUS." This is to immediately capture the audience's attention by highlighting the product's quality, purity, and taste. The brand is establishing the product's positioning right away. - The brand follows with a more specific claim: "HIGH-QUALITY WHEY PROTEIN ISOLATE THAT'S AS CLEAN AS IT GETS." This builds on the previous message by providing further detail about the protein source and reinforcing the product's commitment to clean ingredients. The brand is further emphasizing the ingredients. - The ad then showcases the product itself, Lean Simple Eats Clear Protein Soda in Cherry Lime flavor, surrounded by fresh cherries and limes. The brand wants to show the actual product and the ingredients of the product.

# Ad summary This image ad for Clean Simple Eats promotes their Clear Protein Powder in Pineapple Passion flavor. The ad highlights the product's clean ingredients, tropical flavor, and protein content, appealing to health-conscious consumers looking for a refreshing and nutritious protein supplement. # Brand positioning Clean Simple Eats is presented as a health-conscious brand focused on providing clean and nutritious products. The brand emphasizes the use of high-quality ingredients, as highlighted by the "PASSIONATE ABOUT CLEAN INGREDIENTS" headline. The brand aligns with a healthy lifestyle, offering products that are both beneficial and enjoyable, as suggested by the "TROPICALLY REFRESHING" descriptor. Clean Simple Eats positions itself as a provider of supplements that are free from artificial additives and refined sugars, catering to consumers who prioritize natural and wholesome ingredients. # Product The featured product is Clean Simple Eats Clear Protein Powder in Pineapple Passion flavor. It is a dietary supplement designed to provide 20g of protein per serving while being tropically refreshing. The product is marketed towards health-conscious individuals seeking a clean and natural protein source. Key features include being zero sugar and containing nothing artificial, addressing common purchase barriers related to unhealthy additives. The powder is highlighted as containing grass-fed whey, emphasizing its high-quality protein source. The product is presented as a convenient and delicious way to supplement protein intake, suitable for anyone looking to enhance their nutrition with a refreshing tropical flavor. # Visual style The ad features a clean and vibrant visual style with a focus on natural elements. The production quality is highly polished, with studio-shot lighting and carefully arranged product and fruit elements. The color palette is warm and inviting, using light orange and peach tones to create a tropical and refreshing feel. The typography is clean and legible, with clear callouts and product information. The overall aesthetic is designed to be visually appealing and informative, highlighting the product's key benefits and natural ingredients. # Hooks Headline: PASSIONATE ABOUT CLEAN INGREDIENTS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers seeking healthy protein supplements that are free from artificial ingredients and refined sugars. Many protein powders contain unhealthy additives, making it difficult for health-conscious individuals to find a clean and nutritious option. # Value propositions - Clean ingredients - Tropically refreshing with 20g of protein - Zero sugar - Nothing artificial # Benefits - Tropically refreshing # Features - 20g of protein - Grass-fed whey - Zero sugar - Nothing artificial # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is conveyed through the headline, product description, and callouts, emphasizing the product's clean ingredients, tropical flavor, and health benefits. - Brand: The brand's point of view is conveyed through the visual presentation of the product alongside fresh fruits, reinforcing the natural and refreshing aspects of the protein powder. # Storyline - The ad opens with the message "PASSIONATE ABOUT CLEAN INGREDIENTS," told from the brand's perspective, immediately establishing the brand's core value and attracting consumers who prioritize natural and wholesome products. This sets the stage for showcasing the product's benefits and ingredients. - The phrase "TROPICALLY REFRESHING WITH 20g OF PROTEIN" is presented from the brand's perspective, highlighting the product's key attributes: its refreshing flavor and high protein content. This informs the audience about the product's functional benefits and appeals to those seeking a tasty and nutritious supplement. - Visual elements such as fresh pineapple, mango, and passion fruit are displayed alongside the product packaging, shown from the brand's perspective. This reinforces the tropical flavor profile and emphasizes the use of natural ingredients, enhancing the product's appeal and trustworthiness. - Callouts such as "ZERO SUGAR" and "NOTHING ARTIFICIAL" are presented from the brand's perspective, addressing common health concerns and purchase barriers. This reassures potential customers about the product's purity and health benefits, encouraging them to consider it as a healthier alternative.

# Ad summary This ad promotes a protein-infused soda by Clean Simple Eats. The ad highlights the soda's health-conscious ingredients, such as grass-fed whey protein, zero sugar, and natural flavors. The ad is designed to appeal to health-conscious consumers looking for a guilt-free soda option. # Brand positioning Clean Simple Eats is presented as a health-conscious brand that caters to individuals seeking convenient, guilt-free alternatives to traditionally unhealthy food and beverage options. The brand emphasizes clean ingredients, such as natural flavors and grass-fed whey, while avoiding artificial additives. By offering protein-infused sodas, CSE aims to disrupt the conventional soda market by providing a better-for-you option without sacrificing taste. They position themselves as a brand that prioritizes both health and enjoyment, aligning with a lifestyle focused on wellness and mindful consumption. The brand seemingly pushes against industry norms by eliminating unhealthy additives like artificial ingredients and excessive sugar. # Product The advertised product is Clear Protein Soda by Clean Simple Eats, specifically in the Cherry Lime flavor. This soda is a light and bubbly beverage infused with other natural flavors. The key selling points include its high protein content (20g), use of grass-fed whey, and zero sugar content. It is also highlighted as containing nothing artificial, being ultra-filtered protein, non-GMO, gluten-free, and 3rd party tested. These features address common purchase barriers for health-conscious consumers, assuring them of the product's quality and health benefits. The product is intended as a healthier alternative to traditional sodas, offering a protein boost without compromising on taste. # Visual style The ad features a clean and modern visual style with bright colors and minimalist design elements. The image is well-lit, with a focus on highlighting the product and its key features. The background is simple and uncluttered, with a subtle bubble pattern that adds visual interest without being distracting. The typography is clean and legible, with a mix of sans-serif fonts that complement the overall aesthetic. The overall effect is polished and professional, conveying a sense of quality and trustworthiness. # Hooks Headline: SODA THAT’S UNDENIABLY CLEAN # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of wanting to enjoy soda without the guilt of consuming unhealthy ingredients, as the ad copy reads, "SODA THAT'S UNDENIABLY CLEAN". # Value propositions - Healthy soda option: Clean ingredients and high protein without sugar or artificial additives. - Convenient protein source: Easy way to consume 20g of protein. # Benefits - Clean ingredients - High protein content - No sugar - No artificial ingredients # Features - 20g PROTEIN - GRASS-FED WHEY - ZERO SUGAR - NOTHING ARTIFICIAL - ULTRA-FILTERED PROTEIN - NON-GMO - GLUTEN FREE - 3RD PARTY TESTED # Call to action None used. # Social proof - 3RD PARTY TESTED # Point of view - Brand: The brand highlights all of the product features and benefits # Storyline - The ad opens by declaring the soda is undeniably clean. This statement grabs the audience's attention and positions the product as a healthier alternative to regular sodas, with the brand telling that part of the story. - Next, the ad highlights the key features of the soda, such as 20g protein, grass-fed whey, zero sugar, nothing artificial, ultra-filtered protein, non-GMO, gluten-free, and 3rd party tested. The brand uses these bullet points to inform the audience of the soda's health benefits. - Finally, the ad displays the can of Clean Simple Eats Clear Protein Soda. This visual reinforcement allows the audience to see the product and its branding, solidifying the message that this soda is a healthy and delicious option, with the brand demonstrating the product.

# Ad summary This image ad features a bag of Clean Simple Eats Chocolate Brownie Batter protein powder next to a prepared shake. Text highlights the protein powder's grass-fed, no-blend formula, its delicious flavor, and high-quality whey protein isolate. # Brand positioning Clean Simple Eats is presented as a brand that prioritizes clean, high-quality ingredients and delicious flavor. Positioning itself as a premium option in the protein powder market, the brand emphasizes a focus on natural ingredients with claims like "grass-fed" and "no blends", appealing to health-conscious consumers. The brand promotes a lifestyle of balanced nutrition and enjoyment, suggesting that healthy eating can be both simple and delicious. By highlighting "high-quality whey protein isolate", it leans into functional benefits while still promising an enjoyable taste experience with the "Chocolate Brownie Batter" flavor. # Product The product advertised is Clean Simple Eats Chocolate Brownie Batter Protein Powder. It's a protein powder designed to provide a high-quality protein source with a delicious chocolate brownie flavor. According to the packaging, the protein powder contains 20g of protein per serving. The ad copy highlights that it is made with "grass-fed" ingredients and has "no blends", implying a focus on natural and pure ingredients. The packaging also features the claims "NO artificial sweeteners", "3RD party tested", and "Soy free", addressing common consumer concerns about protein powders. The image includes a prepared shake made with the protein powder topped with whipped cream and chocolate syrup, suggesting the product can be used to make indulgent-tasting yet healthy treats. This aims to overcome the purchase barrier of protein powders not tasting good. # Visual style The ad features a clean, minimalist visual style with a focus on product presentation. The production quality appears to be studio-shot with controlled lighting and a neutral color palette. The image treatment includes background removal to isolate the product and shake. Typography is clean and legible, integrated seamlessly into the overall design. This creates a modern and inviting aesthetic, contributing to enhanced scannability. # Hooks Headline: GRASS-FED. NO BLENDS. 100% DELICIOUS. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point that many protein powders may not taste good or may contain artificial or unhealthy ingredients, which can deter consumers from incorporating them into their diets. "High-quality whey protein isolate that's as clean as it gets" shows the powder stands in opposition to this pain point. # Value propositions - Grass-fed, no blends, high-quality whey protein isolate that's as clean as it gets: Appeals to health-conscious consumers seeking natural and pure protein sources. - 100% Delicious: Communicates that the product doesn't compromise on taste, making it an enjoyable and guilt-free addition to the diet. # Benefits - 100% Delicious # Features - Grass-fed - No blends - High-quality whey protein isolate - 20g protein # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall point of view is from the brand, showcasing the product benefits and attributes, while highlighting the key features of the protein powder. - Customer: The inclusion of the prepared shake allows the customer to imagine how the protein powder can be used, making it more appealing and relatable. # Storyline - The ad begins by stating the key benefits of the product: "GRASS-FED. NO BLENDS. 100% DELICIOUS." This message, delivered from the brand's perspective, aims to immediately capture attention by emphasizing the product's high-quality ingredients and appealing taste, setting it apart from other protein powders on the market. The intention is to entice the viewer to learn more about the product's unique qualities and benefits from the brand's point of view, making it more appealing to the viewer's preferences. - Next, the ad highlights that the protein powder is made with "HIGH-QUALITY WHEY PROTEIN ISOLATE THAT'S AS CLEAN AS IT GETS." This statement, presented from the brand's perspective, provides additional information about the product's ingredients and their quality. The intention is to reinforce the product's value proposition by emphasizing its premium quality and purity, further solidifying the customer's impression of the product. - Finally, the ad presents a visual of the product packaging and a prepared shake, along with the "20g PROTEIN" callout. This visual, shown from the brand's perspective, allows the viewer to see the product and its potential use in a delicious shake. The intention is to showcase the product's versatility and appeal, encouraging the viewer to consider purchasing it for their own use. The addition of the shake aims to make the product more tangible and relatable, reinforcing the customer's perspective.

# Ad summary This image ad promotes Clean Simple Eats protein powder, offering a 20% discount on the first order with code NEW20. The ad features a variety pack of protein powder and individual packets in different flavors, emphasizing the brand's focus on clean ingredients and diverse flavor options. # Brand positioning Clean Simple Eats positions itself as a provider of protein powders and related products that emphasize clean ingredients and a variety of flavors. The brand aims to occupy a space in the consumer's mind as a healthy and enjoyable option for protein supplementation. The brand aligns with values of health, simplicity, and taste, promoting a lifestyle that incorporates balanced nutrition without sacrificing flavor. Clean Simple Eats differentiates itself by offering a wide range of flavors and focusing on clean ingredients, appealing to health-conscious consumers who seek variety and quality in their protein products. The brand positioning is both functional, highlighting the protein content and clean ingredients, and emotional, emphasizing the enjoyment of diverse flavors. # Product The featured product is Clean Simple Eats protein powder, available in a variety of flavors. The ad showcases both individual packets and a variety pack containing multiple flavors. The protein powder is designed for individuals seeking a convenient and tasty way to supplement their protein intake. The variety pack includes flavors such as Cookies 'n Cream, Chocolate Peanut Butter, Vanilla, and Caramel Toffee. The product is highlighted as containing 20g of protein per serving, being 100% whey-based, and having no artificial sweeteners. The ad addresses the purchase barrier of limited flavor options by offering a variety pack, allowing customers to sample multiple flavors. The ad conveys that this product is worth trying or buying because of its diverse flavors, clean ingredients, and high protein content. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality appears to be studio-shot, with even lighting and sharp focus. The visual motif is a flatlay arrangement of the product and packaging. The image treatment includes background removal and color grading to enhance the product's colors. The typography is large and bold, making the text easily scannable. The overall style is designed to be eye-catching and informative, fitting for an in-feed ad. # Hooks Headline: SAVE 20% ON YOUR FIRST ORDER # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the potential frustration of limited flavor options in protein powders, as implied by the variety pack offering. # Value propositions - 20% off your first order with code NEW20 - Variety pack allows sampling of multiple flavors - Clean ingredients for health-conscious consumers # Benefits - Convenient protein supplementation - Variety of flavors - Clean ingredients # Features - 20g PROTEIN - 100% WHEY - NO ARTIFICIAL SWEETENERS # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its features, and a promotional offer to attract new customers. # Storyline - The ad opens with a visual array of Clean Simple Eats protein powder packets and a variety pack, immediately showcasing the product and its various flavors. This is from the brand's perspective, aiming to capture attention and introduce the product range. - The central message highlights a promotional offer: "SAVE 20% ON YOUR FIRST ORDER WITH CODE NEW20". This is from the brand's perspective, incentivizing potential customers to make their first purchase by offering a discount. - The ad concludes with a clear display of the product's pricing, showing both the original and discounted price. This is from the brand's perspective, providing a direct value proposition and encouraging immediate purchase.

# Ad summary A demonstration of how to make a Salted Honey Vanilla Shaken Espresso drink using protein powder. # Brand positioning The ad features the brand 'PROMIX Nutrition,' which seems positioned in the health and wellness space, specifically targeting individuals interested in protein supplementation. The ad shows that it is an easy way to incorporate additional protein into a shaken espresso drink. The brand is promoting a lifestyle that integrates protein into everyday routines, like morning coffee. The brand focuses on simplicity and functionality, providing a straightforward way to add protein to beverages without unnecessary complexity. # Product The advertised product is PROMIX Nutrition's Simply Vanilla Protein Powder. It appears to be a whey protein isolate and is presented as a versatile addition to various beverages. Each serving delivers 20 grams of protein, digestive enzymes, and is certified 100% whey. The product is for those looking to increase their protein intake easily and conveniently, as demonstrated by its seamless integration into a shaken espresso. The powder can be mixed into milk to make a protein shot or directly into a shaker to make an espresso drink. The ad addresses the potential barrier of protein powder being unpalatable by showing how it can be incorporated into other beverages. # Visual style The ad has a bright and clean aesthetic, with natural lighting and a focus on the product and recipe. The editing is quick, showcasing each step in the preparation. The overall production quality appears to be a blend of polished commercial and UGC-style content, creating a balance between professionalism and authenticity. The visuals sync with the upbeat music. # Hooks Text overlay: 00:00–00:02 Salted Honey Vanilla / 00:00–00:02 Shaken Espresso 🥤 / 00:00–00:02 with 21g of protein! Visual: 00:00–00:02: Milk is poured from a carton into a clear glass. Inside the glass, a dark-colored liquid rests beneath a lighter-colored one, creating a layered effect. On the table behind the glass is the PROMIX Simply Vanilla protein powder in a white bag. In the blurred background, one can see a living room with a sofa and pillows, suggesting a home setting. Text overlay: 'Salted Honey Vanilla Shaken Espresso with 21g of protein!' # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Salted Honey Vanilla Shaken Espresso with 21g of Protein! # Benefits - High in protein - Easy to digest - Convenient # Features - 20g of protein - Digestive enzymes - 100% whey # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – Ad is shot from the point of view of someone making a beverage at home. # Storyline - 00:00–00:02 The video starts by showing milk being poured into a half-filled glass with a layer of dark liquid at the bottom. - 00:00–00:02 The camera zooms in on the text overlay describing a recipe to create a 'Salted Honey Vanilla Shaken Espresso with 21g of Protein.' This is designed to convey the product's ease of use and associated health benefits. - 00:02–00:05 The view switches to a hand pouring honey into a clear glass, signaling the first step in the recipe. This communicates ease of preparation. - 00:05–00:07 The creator pours espresso into the honey-filled glass, visually demonstrating the next step in the recipe and layering of flavors. - 00:07–00:09 Next, ice is added to the glass, followed by closing it with a lid, preparing the mixture for shaking. These steps are shown from a first-person perspective, giving the viewer a sense of following along. - 00:09–00:10 The video shows milk being poured into a separate, smaller white cup. This creates anticipation for the protein aspect of the drink. - 00:10–00:13 Following this, the creator tears open a packet of PROMIX Simply Vanilla Protein Powder and pours it into the milk, signaling that this is a protein-packed recipe. - 00:13–00:15 The protein milk mixture is poured into the espresso glass. This completes the protein coffee drink recipe. - 00:15–00:16 The creator mixes the drink and uses a clear straw to stir it all together.

# Ad summary This ad promotes Clean Simple Eats protein soda. The ad emphasizes the fruity flavors, 20g of protein, and zero sugar content while showcasing three different flavors. # Brand positioning Clean Simple Eats is presented as a brand that offers a convenient and healthy way to enjoy a soda-like beverage. The brand focuses on providing products that are both flavorful and beneficial by incorporating protein and eliminating sugar. This positions Clean Simple Eats as a functional brand that doesn't compromise taste, appealing to health-conscious consumers looking for guilt-free indulgences. # Product The product is Clear Protein Soda by Clean Simple Eats, a low-calorie, high-protein drink that is available in three flavors: Frosted Lemonade, Classic Grape, and Cherry Lime. Each can contains 20g of protein and zero sugar, catering to individuals seeking a healthier alternative to traditional soda. The ad highlights the 'fruity-fresh flavor' of the sodas, suggesting they offer a refreshing and enjoyable taste experience. The cans are depicted with images of the fruits that correspond to each flavor, reinforcing the natural and fresh aspect of the product. The product aims to overcome the barrier of unhealthy ingredients typically associated with sodas by providing a protein-rich, sugar-free option. # Visual style The ad has a clean and vibrant visual style, with bright, saturated colors and a gradient background. The product is the focus, presented in a straightforward and appealing manner. The production quality is high, with well-lit and crisp product shots. The overall aesthetic is modern and designed to catch the eye on social media feeds. # Hooks Headline: PROTEIN SODA IS POPPIN' OFF # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the desire for a soda-like beverage without the unhealthy sugar content. The ad addresses this with "ZERO SUGAR". # Value propositions - Fruity-fresh flavor, 20g protein & zero sugar # Benefits - Fruity flavor - 20g protein - Zero sugar # Features - FRUITY-FRESH FLAVOR - 20g PROTEIN - ZERO SUGAR # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image presents the Clean Simple Eats product line with key features and flavors, promoting the brand's protein soda and its benefits. # Storyline - The ad starts with the headline "PROTEIN SODA IS POPPIN' OFF", which creates excitement and grabs the viewer's attention. The message intends to convey that the Clean Simple Eats product is trending or popular, and the brand is telling this part of the story. - Following the headline, the ad highlights key features of the product with the text "FRUITY-FRESH FLAVOR, 20g PROTEIN & ZERO SUGAR". The intention is to quickly communicate the main benefits of the soda, informing the viewer about the taste and health aspects from the brand's perspective. - The main visual showcases three cans of Clear Protein Soda in different flavors, each paired with an image of its corresponding fruit. The goal is to provide a visual representation of the product and its variety, allowing the viewer to associate the flavors with recognizable fruits. The brand is showing the viewer the different varieties available.

# Ad summary This ad promotes Clean Simple protein water, highlighting its hydration and protein benefits. It features a can of the drink being poured into a glass, showcasing the product's appearance and flavors. # Brand positioning Clean Simple is presented as a brand focused on providing a refreshing and healthy beverage option. The brand emphasizes the combination of hydration and protein, positioning itself as a functional choice for health-conscious consumers. The brand aims to occupy a space in the market that values both taste and nutritional benefits, offering a convenient way to stay hydrated and get a protein boost. The brand pushes against the norms of traditional protein drinks, which are often associated with chalky textures and artificial flavors, by offering a clear and refreshing alternative. # Product Clean Simple protein water is a beverage that combines hydration with a protein boost. It is designed for individuals seeking a refreshing and convenient way to stay hydrated while also consuming protein. The product comes in two flavors: Raspberries & Cream and Peach Mango Creme. Each can contains 20g of premium whey isolate. The ad highlights the juicy and smooth flavors of the drink. The product addresses the purchase barrier of traditional protein drinks by offering a clear and refreshing alternative that is not only hydrating but also provides a good source of protein. # Visual style The ad has a clean and modern visual style with a focus on bright colors and clear product presentation. The production quality is high, with studio-shot images and attention to detail. The visual motifs include a gradient background and a product-focused layout. The image treatment includes color grading to enhance the vibrancy of the colors. The typography is large and bold, making it easy to read. The overall style is designed to be visually appealing and informative, capturing the viewer's attention and conveying the key benefits of the product. # Hooks Headline: HYDRATION WITH A PROTEIN BOOST # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers who want to stay hydrated and get a protein boost but are not satisfied with traditional protein drinks. The ad implies that traditional protein drinks may not be as hydrating or have as appealing flavors as Clean Simple protein water. # Value propositions - Hydration with a protein boost - Juicy & smooth flavors with 20g premium whey isolate # Benefits - HYDRATION - PROTEIN BOOST # Features - 20g PREMIUM WHEY ISOLATE - JUICY & SMOOTH FLAVES # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the key benefits and features of the product, emphasizing its hydration and protein content, as well as its taste and quality. # Storyline - The ad starts by highlighting the core benefit of the product: hydration with a protein boost. The brand is telling the audience that this drink offers both hydration and protein in one convenient package, setting the stage for the product's unique selling proposition. - Next, the ad emphasizes the taste and quality of the product, describing it as having juicy and smooth flavors with 20g of premium whey isolate. The brand is telling the audience that the drink not only provides functional benefits but also tastes good, addressing potential concerns about the flavor of protein drinks. - The ad showcases the product in action, with a can of Clean Simple protein water being poured into a glass. The brand is showing the audience the visual appeal of the drink, highlighting its clear and refreshing appearance.

# Ad summary This image ad promotes a seasonal white chocolate peppermint protein powder. The ad uses a visually appealing image of a protein shake to highlight the product's features and benefits, creating a sense of urgency with the message that it's a seasonal favorite that is selling fast. # Brand positioning The brand is presented as offering a seasonal indulgence that aligns with health and fitness goals. The focus on 'white chocolate peppermint protein' suggests a brand that caters to those who want to enjoy holiday flavors without compromising their nutritional intake. The brand positions itself as a provider of premium protein supplements, as indicated by the 'premium whey isolate' label, appealing to health-conscious consumers looking for high-quality ingredients. The limited-time nature of the 'seasonal favorite' implies exclusivity and encourages immediate purchase, differentiating it from year-round protein options. # Product The product is a white chocolate peppermint flavored protein powder, designed to provide 20g of protein per serving. It is made with premium whey isolate, suggesting a high-quality protein source. The ad showcases the protein powder as a shake, topped with whipped cream and peppermint candy pieces, served in a clear glass. The visual presentation implies that the product is for anyone who enjoys seasonal flavors and wants to maintain a healthy lifestyle by incorporating protein into their diet. The ad addresses the potential purchase barrier of sacrificing taste for health by offering a delicious, seasonal flavor in a protein supplement. # Visual style The ad features a highly polished, studio-shot image with a clean and festive aesthetic. The visual motifs include a color-blocked background, product-focused presentation, and holiday-themed props. The image treatment involves background removal, color grading to enhance the pink tones, and soft lighting to create an appealing look. The typography is large and bold, ensuring high scannability. The style contrasts with typical user-generated content, aiming to capture attention with its professional and visually appealing design. # Hooks Headline: THIS SEASONAL FAVORITE IS SELLING FAST # Funnel stage Top of funnel # Pain points The ad addresses the pain point of wanting to indulge in seasonal flavors while maintaining a healthy lifestyle. The desire to enjoy holiday treats without sacrificing nutritional goals is a common struggle during the holiday season. # Value propositions - Enjoy seasonal flavors without compromising your nutritional intake with white chocolate peppermint protein. - Get 20g of protein per serving with premium whey isolate. # Benefits - Seasonal flavor - High-quality protein source # Features - 20g PROTEIN - PREMIUM WHEY ISOLATE - WHITE CHOCOLATE PEPPERMINT PROTEIN # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its features, and creating a sense of urgency to drive sales. # Storyline - The ad opens with a headline that creates a sense of urgency and exclusivity, stating, 'THIS SEASONAL FAVORITE IS SELLING FAST.' This is told from the brand's perspective, aiming to capture the viewer's attention and prompt immediate action by highlighting the product's popularity and limited availability. - The ad then showcases the product, 'WHITE CHOCOLATE PEPPERMINT PROTEIN,' visually presented as a shake. This is from the brand's perspective, introducing the specific flavor and type of protein being advertised, emphasizing its seasonal appeal and deliciousness. - The ad highlights key features of the product, '20g PROTEIN' and 'PREMIUM WHEY ISOLATE,' using circular badges. This is from the brand's perspective, providing essential nutritional information and emphasizing the high quality of the ingredients to appeal to health-conscious consumers.

# Ad summary This image ad showcases four cans of protein soda in different flavors. The tagline emphasizes bubbles with benefits and promotes the drink as a way to fuel your day with 20g of protein and zero sugar. # Brand positioning Clean Simple is presented as a health-conscious brand that offers a tasty and convenient way to boost protein intake without the drawbacks of sugar. By focusing on familiar soda flavors, the brand seems to be positioning itself as a guilt-free indulgence. This brand aims to occupy the space of functional refreshment, appealing to those who want a healthier alternative to traditional sugary drinks. It promotes a balanced lifestyle, aligning with the values of convenience, health, and flavor enjoyment, while pushing against the norms of sugar-laden sodas. # Product The product is Clean Simple Protein Soda, a canned beverage that provides 20g of protein with zero sugar. It's targeted towards individuals seeking a healthier alternative to traditional soda. The ad features four flavors: Classic Grape, Frosted Lemonade, and Cherry Lime. These sodas offer a convenient and tasty way to increase protein intake while avoiding sugar. The featured sodas are presented as delicious options, offering a mix of fruit flavors that address the desire for flavor variety without the health drawbacks. # Visual style The ad features a clean and inviting aesthetic with a focus on product visibility. The production quality is high, with a studio-shot setup highlighting the cans in a crisp, bright setting. The visual motif involves a simple and direct presentation, using color-coded cans to differentiate flavors. The image treatment includes bright lighting and background removal to draw attention to the product. The typography is bold and legible, integrated seamlessly to convey the message. The style feels contemporary and platform-native, fitting well within in-feed placements. This approach aims to be highly scannable and attention-grabbing. # Hooks Headline: BUBBLES WITH BENEFITS # Funnel stage Top of funnel (Awareness) # Pain points The ad clearly addresses the pain point of consumers who want a refreshing soda without the added sugar but want the added boost of 20g protein. # Value propositions - Bubbles with benefits. - Fuel your day with 20g protein & zero sugar. # Benefits - FUEL YOUR DAY # Features - 20g PROTEIN - ZERO SUGAR # Call to action None used. # Social proof - None used. # Point of view - Brand: The tagline at the top, “BUBBLES WITH BENEFITS” presents the overall messaging and brand voice. - Brand: The description “FUEL YOUR DAY WITH 20g PROTEIN & ZERO SUGAR” presents the selling point from the brand. # Storyline - The ad starts with a visual of multiple cans of Clean Simple Protein Soda inside a refrigerator. The intention is to position the product as a refreshing and healthy drink option, ready to enjoy. This is from the brand's perspective. - Next, the top caption, "BUBBLES WITH BENEFITS," highlights the product's unique selling point of combining the enjoyable aspect of bubbles with the added health benefit of protein. This comes from the brand. - The tagline, "FUEL YOUR DAY WITH 20g PROTEIN & ZERO SUGAR," reinforces the product's nutritional benefits. This is from the brand's perspective. - A hand is shown reaching into the refrigerator to grab the Frosted Lemonade flavor, suggesting ease of access and consumption. This moment is from the customer's point of view.

# Ad summary This ad promotes Clean Simple Eats Energy + Pre-Workout. The ad features three different flavors of the product: Freeze Pop, Frosty Grape, and Hawaiian Sunrise. # Brand positioning Clean Simple Eats is presented as a health-conscious brand offering supplements. The brand positions itself as providing products with natural ingredients, as highlighted by the inclusion of 'natural caffeine + L-theanine' in their pre-workout formula. By emphasizing 'smooth energy without the jitters,' the brand aims to appeal to those seeking a balanced and sustainable energy boost, setting it apart from competitors that may cause unwanted side effects. # Product The product is Clean Simple Eats Energy + Pre-Workout, a supplement designed to provide smooth energy without the jitters, using natural caffeine and L-theanine. It is available in three flavors: Freeze Pop, Frosty Grape, and Hawaiian Sunrise. The pre-workout is intended to power workouts and comes in powder form, packaged in a resealable bag. The product is promoted as a dietary supplement. Each flavor features a different fruit on the front, indicating the flavor profile. # Visual style The ad has a clean and polished aesthetic. The shots are static with smooth transitions, creating a high-end commercial feel. The visual motifs include bright, monochromatic backgrounds that match the flavor of the product being displayed. The pacing is slow and consistent. The product flavors are each displayed for two seconds. # Hooks Text overlay: PROMOTES / SMOOTH ENERGY / WITHOUT THE JITTERS / NATURAL CAFFEINE + L-THEANINE TO POWER YOUR WORKOUT Visual: 00:00–00:02 The shot features a resealable black pouch of Clean Simple Eats Energy + Pre-Workout with a graphic of three red, white, and blue popsicles on it. The packaging notes that it is the "Freeze Pop" flavor. Several freeze pops are arranged around the product pouch. The background is light blue. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of experiencing jitters from traditional energy supplements by promoting a smooth energy boost without the jitters. # Value propositions - Natural Caffeine and L-Theanine: Smooth energy to power your workout. - Freeze Pop, Frosty Grape, and Hawaiian Sunrise flavors: Provides variety. # Benefits - Smooth energy without the jitters - Power your workout # Features - Natural caffeine - L-Theanine # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses the brand's official voice to showcase the product flavors and benefits. # Storyline - 00:00–00:12 The ad cycles through each of the three flavors of Clean Simple Eats Energy + Pre-Workout.

# Ad summary This ad showcases Clean Simple Eats protein powder and protein soda, highlighting the brand's dedication to high-quality, delicious, and clean products. # Brand positioning Clean Simple Eats presents itself as a provider of high-quality whey protein isolate that is 'as clean as it gets.' The brand emphasizes health-conscious choices with 'grass-fed, no blends' ingredients, appealing to consumers who prioritize natural and pure components in their diet. By focusing on delicious flavors and a variety of options like protein powder and protein soda, Clean Simple Eats positions itself as a brand that makes healthy eating enjoyable and accessible, breaking away from the perception that clean eating is restrictive or bland. The brand aims to occupy a space in the consumer's mind as a provider of tasty and nutritious products that align with a healthy lifestyle. # Product The ad features Clean Simple Eats protein powder, available in 'Simply Vanilla' and 'Pink Burst' flavors, as well as a 'Variety Pack' containing multiple flavor options. The protein powder is marketed as a high-quality whey protein isolate that is 'as clean as it gets,' emphasizing its purity and natural ingredients ('grass-fed, no blends'). Additionally, the ad showcases Clean Simple Eats Clear Protein Soda in the 'Cherry Lime' flavor. The products aim to address purchase barriers by promoting delicious flavors and high-quality ingredients, enticing health-conscious consumers seeking convenient and enjoyable protein sources. The variety pack option caters to those who want to sample different flavors, enhancing the appeal for potential buyers. # Visual style The ad features a clean and vibrant studio shot with a gradient pink background that adds a playful and energetic feel. The layout is product-focused, showcasing the Clean Simple Eats protein powder and soda in a visually appealing arrangement. The image treatment involves bright lighting and sharp focus to highlight the product details and packaging. The typography is bold and legible, enhancing the scannability and stop power of the ad. The overall aesthetic is modern and health-conscious, designed to attract a target audience interested in fitness and nutrition. # Hooks Headline: GRASS-FED, NO BLENDS. 100% DELICIOUS. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Grass-fed, no blends, 100% delicious - High-quality whey protein isolate that's as clean as it gets # Benefits - Delicious # Features - Grass-fed - No blends - High-quality whey protein isolate # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand's emphasis on quality, taste, and variety in its protein products, aiming to position itself as a provider of delicious and nutritious options. # Storyline - The ad begins by highlighting key attributes of the protein products: 'grass-fed, no blends, 100% delicious,' immediately conveying the brand's focus on quality and taste. This establishes the products as both healthy and enjoyable from the brand's perspective. - The ad continues by emphasizing that the Clean Simple Eats protein powder is 'high-quality whey protein isolate that's as clean as it gets,' reinforcing the brand's commitment to pure and natural ingredients. This message aims to reassure customers about the product's quality and health benefits, from the brand's point of view. - The ad then displays a range of Clean Simple Eats products, including protein powder in vanilla and pink burst flavors, a variety pack, and clear protein soda, showcasing the brand's diverse product line and flavor options. This presentation allows potential customers to see the different options available and aims to entice them to explore the brand's offerings, presented from the brand's point of view.

# Ad summary This ad showcases the brand's Greens product being poured into a glass to highlight its benefits. # Brand positioning The brand is presented as a provider of convenient and effective solutions for nutritional needs, particularly for those looking to improve their health through greens. The brand emphasizes natural ingredients and easy ways to fill nutritional gaps. The overall positioning is functional, focusing on the tangible benefits of improved energy, gut health, and nutrient intake. # Product The product advertised is a powdered greens supplement designed to provide a natural energy boost and fill nutritional gaps. It supports gut health and contains 13 types of greens. It is portrayed as an easy way to incorporate essential nutrients into one's diet, addressing the barrier of inadequate nutritional intake. # Visual style The ad has a clean and simple aesthetic, with bright, even lighting and a focus on the product. The editing is static, with a single continuous shot. The overall production quality appears polished, aligning with a commercial feel. The pacing is slow and deliberate. # Hooks Text overlay: 00:00–00:04 GET YOUR DAILY DOSE OF GREENS Visual: 00:00–00:04: A clear glass is in the foreground, being filled with a thick, dark green liquid. The background is a solid light green color. Text overlays highlight the product's benefits as the liquid is poured. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Get your daily dose of greens. # Benefits - Natural energy boost - Fill nutritional gaps - Support gut health # Features - 13 types of greens # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses direct product shots and explicit claims to communicate the product's benefits and features. # Storyline - 00:00–00:04 The ad opens with a continuous stream of a dark green liquid being poured into a clear glass.

# Ad summary This ad features a bag of Clear Simple Eats protein powder, highlighting its delicious flavor and protein content. # Brand positioning Clean Simple Eats is presented as a provider of high-quality whey protein isolate designed for everyday fuel. The brand emphasizes simplicity and great taste, pushing against the perception that healthy protein powders have to compromise on flavor. With positioning that is both functional (high-quality whey protein) and emotional (delicious taste), the brand seeks to occupy a space in the consumer's mind as a provider of enjoyable and accessible protein supplements. # Product The featured product is Clear Protein Powder in the Pink Burst flavor. It is a whey protein isolate intended to provide high-quality protein for everyday fuel. The product aims to deliver great taste without compromising nutritional value, addressing the purchase barrier that healthy supplements often lack appealing flavors. The ad explicitly states that the powder contains 20g of protein per serving. The packaging is a resealable bag, easy to store and use. The images convey that this product is an enjoyable way to supplement protein intake. # Visual style The ad utilizes a clean and visually appealing aesthetic, with a focus on product presentation and clear messaging. The production quality appears high, with studio-style lighting and a cohesive color scheme dominated by soft pinks. The visual motifs include a flatlay-style arrangement of the product and its ingredients, designed to be scannable and stop power in a social feed. # Hooks Headline: CLEAN. SIMPLE. 100% DELICIOUS. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality whey protein isolate for everyday fuel - Clean, Simple, and 100% Delicious # Benefits - Everyday fuel # Features - 20g Protein - High-quality whey protein isolate - Pink Burst Flavored with Other Natural Flavors # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the product's features, benefits, and overall value proposition to potential customers through text and visual elements. - Customer: The visuals of the product allow the customer to see what they are purchasing. # Storyline - The ad opens by declaring "CLEAN. SIMPLE. 100% DELICIOUS." This statement is intended to immediately capture the viewer's attention and communicate the brand's core value proposition. The brand voice is telling the audience that their product is not only healthy and easy to use but also tastes great. - Following the opening statement, the ad specifies that it offers "HIGH-QUALITY WHEY PROTEIN ISOLATE FOR EVERYDAY FUEL." The brand voice is refining the initial message, providing the viewer with a specific use case and product attribute. - The image features the product itself, the Clear Protein Powder in Pink Burst flavor. This provides visual confirmation of the product and its packaging. The customer is given a clear view of what they are purchasing. - The inclusion of small, pink, cube-shaped candies surrounding the product serves to reinforce the Pink Burst flavor and make the protein powder seem more appealing. The customer is visually enticed by the aesthetic appeal of the flavor.

# Ad summary This ad promotes Clean Simple Eats protein powder and soda. The ad showcases the variety of flavors and highlights the product's clean and simple ingredients. # Brand positioning Clean Simple Eats is positioned as a brand that offers high-quality whey protein isolate for everyday fuel that is clean, simple, and delicious. They are focused on creating protein powder and protein sodas that are easily integrated into daily routines. The brand emphasizes taste, health, and ease of use, making healthy eating enjoyable and straightforward. # Product The ad features Clean Simple Eats protein powder and protein soda. The protein powder is highlighted in multiple flavors including Simply Vanilla and Pink Burst, as well as a Variety Pack containing 14 stick packs. The protein powder is presented as a high-quality whey protein isolate, designed to fuel everyday activities. The protein soda, shown in Cherry Lime flavor, offers a convenient and refreshing way to consume protein on the go. The Variety Pack addresses the purchase barrier of flavor commitment by providing an opportunity to sample multiple options. # Visual style The ad has a clean, polished studio shot aesthetic. It features a bright, gradient background and flat lay arrangement of products, with the protein shake mid-splash to add dynamic interest. The typography is large and bold, ensuring legibility and quick scannability in-feed. The visual style mimics a professional e-commerce product shot, which could increase stop power in a feed filled with UGC or more casual content. # Hooks Headline: CLEAN. SIMPLE. 100% DELICIOUS. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of healthy protein sources not tasting delicious. By highlighting its product as "100% DELICIOUS," the ad suggests that consumers no longer have to sacrifice taste for health. # Value propositions - Clean, simple and delicious fuel for your daily life - High-quality whey protein isolate means you can get your protein in a tasty and healthy way # Benefits - Everyday fuel - Delicious # Features - High-quality whey protein isolate - 20g protein # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is from the brand's POV, showcasing its products and emphasizing their key features and benefits. # Storyline - The ad opens by stating, "CLEAN. SIMPLE. 100% DELICIOUS", which is intended to draw in the customer with its focus on health and taste. The brand is telling the consumer that their product is not only good for them but also enjoyable to consume. - The ad continues with "HIGH-QUALITY WHEY PROTEIN ISOLATE FOR EVERYDAY FUEL" to highlight that Clean Simple Eats products provide functional fuel for daily use, presented from the brand's perspective. - The various Clean Simple Eats products are visually showcased to highlight the variety of flavors and formats, further reinforcing the brand's message of clean, simple, and delicious options, being displayed from a brand perspective.

# Ad summary This ad showcases a woman preparing three different Ninja Creami recipes. She shops for ingredients at a grocery store, then mixes the ingredients together in her kitchen. She explains each recipe as she prepares it, and encourages viewers to use her discount code. # Brand positioning Clean Simple Eats is presented as a health-conscious brand that offers protein powders and other supplements. The brand is positioned as a convenient and tasty way to incorporate protein into one's diet, particularly for those who enjoy using the Ninja Creami ice cream maker. The brand aligns with a lifestyle focused on healthy eating and fitness, offering products that are low in sugar and high in protein. Clean Simple Eats is presented as a brand that is popular and well-regarded within the Ninja Creami community, with the presenter stating that their protein powder is the "number one protein powder recommendation" for Ninja Creami recipes. # Product The ad features Clean Simple Eats protein powders, which are designed to be used in Ninja Creami recipes. The protein powders come in a variety of flavors, including chocolate peanut butter, caramel toffee, coconut cream, and peaches and cream. The protein powders are available in single-serving packets as well as larger 30-ounce bags. The ad also features Fairlife chocolate milk, which is used as a base for one of the recipes. The presenter also uses Jell-O brand sugar-free pudding mix to add flavor and sweetness to the recipes. The ad addresses the purchase barrier of taste by showcasing how the protein powders can be used to create delicious and healthy ice cream alternatives. # Visual style The ad has a casual, UGC feel. The editing style is simple, with static shots and jump cuts. The production quality is decent, but not overly polished. The pacing is consistent throughout the ad. The audio and visual elements are generally in sync. # Hooks Spoken: I'm back in Utah with my family and I'm on Ninja Creami duty, so let's go to the store and grab some necessities. Text overlay: 00:00–01:37 Visual: 00:00–00:05: A woman stands in a parking lot on a sunny day. She has long brown hair in a braid, and is wearing a gray sweatshirt. She is holding the camera in selfie style, and the camera is slightly shaky. In the background, there are cars and trees. # Funnel stage Consideration # Pain points The ad addresses the pain point of wanting to enjoy ice cream without consuming excessive sugar or unhealthy ingredients. The ad implies that traditional ice cream is not a healthy option, and that Clean Simple Eats protein powder can be used to create a healthier alternative. # Value propositions - Clean Simple Eats protein powder is the best for Ninja Creamis - Clean Simple Eats protein powder is the number one recommendation for Ninja Creami recipes - Use code Brooklyn on Clean Simple Eats # Benefits - Convenient and tasty way to incorporate protein into one's diet - Healthy ice cream alternatives - Low in sugar - High in protein # Features - Protein powders in a variety of flavors - Single-serving packets and 30-ounce bags - Sugar-free Jell-O - Fairlife chocolate milk # Call to action Always use code Brooklyn on Clean Simple Eats. # Social proof - "Their protein powder is the best for Ninja Creamis" – Female 1 (Customer) - "They're actually Ninja Creami's number one protein powder, like recommendation, so you know they're good" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and recipes. # Storyline - 00:00–00:05 The creator states that she is back in Utah with her family and is on "Ninja Creami duty," so she is going to the store to grab some necessities. This sets up the premise of the video as a shopping trip and recipe preparation for Ninja Creami treats. The tone is casual and friendly, as if she is sharing her day with a friend. - 00:05–00:09 The creator shows a shelf of Clean Simple Eats products in a grocery store, stating that the best part about Utah is that Clean Simple Eats is back in the grocery stores. This highlights the availability of the brand's products in Utah and emphasizes the brand's presence in local stores. The tone is enthusiastic and positive, reflecting her excitement about the brand's availability. - 00:09–00:14 The creator picks up a single-serving packet of Clean Simple Eats protein powder and a bottle of Fairlife chocolate milk. She also grabs Reese's peanut butter cups and Jell-O. This shows the specific ingredients she is selecting for her Ninja Creami recipes. The tone is casual and informative, as if she is sharing her shopping list with the audience. - 00:15–00:20 The creator states that the first recipe will be chocolate peanut butter, and she has Reese's to mix in. She pours Fairlife chocolate milk into a clear container. This begins the recipe preparation segment, focusing on the chocolate peanut butter flavor. The tone is instructional and friendly, as if she is guiding the audience through the recipe. - 00:20–00:34 The creator shows a Clean Simple Eats chocolate peanut butter protein powder packet, stating that their protein powder is the best for Ninja Creamis and that it is the number one recommendation. She opens the packet and pours the protein powder into the container. This highlights the brand's protein powder as a key ingredient for Ninja Creami recipes and emphasizes its popularity. The tone is enthusiastic and persuasive, as if she is endorsing the product. - 00:34–00:43 The creator adds peanut butter powder and sugar-free chocolate fudge Jell-O to the container. She mixes the ingredients together with a handheld mixer. This continues the recipe preparation, adding additional flavor and sweetness to the mixture. The tone is casual and informative, as if she is sharing her personal recipe preferences. - 00:43–00:45 The creator shows the container of mixed ingredients, stating that it is going in the freezer. This marks the end of the first recipe preparation and transitions to the next recipe. The tone is casual and informative, as if she is sharing the next step in the process. - 00:45–00:54 The creator states that the next recipe will be Heath bar flavored. She shows a caramel toffee protein powder and butterscotch zero-sugar Jell-O. She also shows a gallon of whole milk, stating that she would normally use Fairlife but they were out. This introduces the second recipe and its ingredients, providing alternatives when necessary. The tone is casual and informative, as if she is sharing her recipe variations. - 00:54–01:01 The creator pours whole milk into the container, then adds the caramel toffee protein powder and butterscotch Jell-O. This continues the recipe preparation for the Heath bar flavor. The tone is casual and informative, as if she is guiding the audience through the recipe. - 01:01–01:02 The creator mixes the ingredients together with a handheld mixer. This completes the mixing process for the second recipe. The tone is casual and informative, as if she is sharing the next step in the process. - 01:03–01:06 The creator states that they did a chocolate and a caramel recipe, so now they will do a fruity recipe. This introduces the third recipe and its flavor profile. The tone is casual and informative, as if she is sharing her recipe variations. - 01:06–01:15 The creator pours regular milk into the container. She states that she loves adding fresh fruit when she mixes it in and a little bit of fresh fruit in the Creami. This begins the recipe preparation for the fruity flavor, emphasizing the use of fresh fruit. The tone is casual and informative, as if she is sharing her personal recipe preferences. - 01:15–01:21 The creator adds raspberries to the container. She states that for the protein powder, she will use coconut cream, and for the Jell-O, she will use strawberry. This continues the recipe preparation, adding additional flavor and sweetness to the mixture. The tone is casual and informative, as if she is sharing her personal recipe preferences. - 01:21–01:25 The creator states that she is actually going to do half coconut cream and the other half peaches and cream. She adds the protein powders to the container. This continues the recipe preparation, adding additional flavor and sweetness to the mixture. The tone is casual and informative, as if she is sharing her personal recipe preferences. - 01:25–01:26 The creator mixes the ingredients together with a handheld mixer. This completes the mixing process for the third recipe. The tone is casual and informative, as if she is sharing the next step in the process. - 01:26–01:37 The creator states that all of them are going in the freezer and to come back for another video to see a taste test and how they turn out. She encourages viewers to use her code Brooklyn on Clean Simple Eats. She states that if you have a Ninja Creami, you better try their protein powder. This concludes the video, encouraging viewers to try the recipes and use her discount code. The tone is enthusiastic and persuasive, as if she is endorsing the product.