How BAGGU Advertises on Meta

# Ad summary This ad showcases a light purple Baggu heart-shaped bag hanging from a chandelier. # Brand positioning Baggu is presented as a brand that offers stylish and unique bags. The focus on a heart-shaped bag suggests a brand that aligns with a playful, romantic, and fashionable aesthetic, while also maintaining a sense of modern simplicity. This brand appears to push against norms by offering novel designs that are not typically seen in the broader market, and positions itself as a brand for individuals who want to express their personal style through their accessories. # Product The product featured is a heart-shaped bag. It comes in a light purple color. The bag has two top handles and a silver chain detail. A white, ruffled bow and a white figure on a keychain are attached to the bag. The ad highlights the bag's unique shape and stylish details, positioning it as a fashionable accessory that is worth buying for its aesthetic appeal. # Visual style The ad has a polished, studio-shot production quality. The visual motif centers around the combination of a playful bag design with a classic, ornate setting. The image treatment includes soft, diffused lighting that creates a dreamlike atmosphere. The typography integration is clean and minimalist, contrasting with the ornate chandelier. This contrast could be intended to be disruptive. # Hooks Headline: BAGGU # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The brand POV is present throughout the image, showcasing the Baggu heart-shaped bag as a desirable and stylish product. # Storyline - The ad opens with a view of a Baggu heart-shaped bag suspended from a chandelier. The intention is to capture attention and create a dreamy, whimsical vibe to draw in the viewer.

# Ad summary This ad features an older female model carrying a Baggu purse. The shot is editorial in style, with a fashion-forward feel. # Brand positioning Baggu is presented as a modern brand that offers fashionable and functional bags and accessories. The brand is positioned as aesthetically conscious, demonstrated by the trendy heart-shaped bag and the overall editorial style of the ad. Baggu distinguishes itself from the status quo with this unique and visually interesting product. # Product The advertised product is a Baggu heart-shaped purse. It is light blue and made of a fabric material. It has a light blue strap and a decorative chain with sparkling gems hanging on the front. A white lace embellishment with an angel charm is attached to the side of the bag. # Visual style The ad has a polished, editorial visual style. The image is brightly lit with a slightly desaturated color palette. The brand name is integrated seamlessly into the image. The overall style is clean and modern. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashionable and functional bag # Benefits - Aesthetically pleasing design - Unique fashion accessory - Eye-catching embellishments # Features - Heart-shaped design - Light blue fabric material - Decorative chain with gems - Lace embellishment with angel charm # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view is from the brand, showcasing the product and its aesthetic appeal. The model's pose and the styling emphasize the brand's unique fashion sense. # Storyline - The ad features an older female model posing and displaying the Baggu heart-shaped purse. The model's positioning is from the brand's perspective, highlighting the purse as a fashion accessory and presenting the brand's vision of style and self-expression.

# Ad summary This ad features a red heart-shaped Baggu bag with a small floral decoration, presented in a lifestyle setting with a neutral background and flowers. # Brand positioning Baggu is presented as a brand that offers simple, design-forward bags with a focus on functionality and sustainability. The brand likely targets consumers who appreciate minimalist aesthetics, practical accessories, and eco-conscious products. It seeks to occupy the space of a go-to brand for everyday bags that are both stylish and durable, eschewing flashy trends in favor of timeless design. The alignment with a lifestyle that is both practical and aesthetically pleasing is clear, reinforcing a brand identity that values simplicity, quality, and environmental responsibility. # Product The featured product is a bright red, heart-shaped Baggu bag. It appears to be made of a durable, slightly textured material, possibly canvas or a similar fabric. The bag has two matching red straps, attached with what appear to be metal loops at the top corners of the heart. A small, delicate arrangement of pink and white flowers with trailing white ribbons is attached to the lower left side of the heart shape. The bag features a zipper closure across the top. The bag is presented as an accessory that adds a playful yet stylish touch to everyday wear, catering to those who seek distinctive and fashionable items. # Visual style The ad features a stylized, studio-shot image with a focus on product presentation and aesthetic appeal. The visual motifs include a clean, minimalist background, contrasting colors, and artistic arrangement of props. The image treatment appears to involve soft lighting and possibly some color grading to enhance the colors. The typography is clean and modern, complementing the brand's aesthetic. The style is designed to be eye-catching and memorable, aiming to capture attention in the feed and communicate the brand's design values. # Hooks Headline: BAGGU # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistently from the brand, showcasing the product and its aesthetic. # Storyline - The ad begins with a person holding the Baggu bag, showcasing the brand's bag in a stylized setting. The intention is to highlight the product's unique design and aesthetic appeal from the brand's perspective. - The next beat shows the bag alongside a vase of roses and a decorative pillar, enhancing the bag's lifestyle appeal. This is intended to create a sense of aspiration and style, from the brand's perspective. - The final narrative beat shows the entire setting, reinforcing the product's aesthetic and its fit within a curated lifestyle, with the intention of visually communicating the bag's appeal within a broader context, from the brand's perspective.

# Ad summary An image features a person holding up a heart-shaped red BAGGU bag adorned with a white ribbon and a rose. # Brand positioning BAGGU positions itself as a brand that offers simple, high-quality bags in various colors and prints. The brand seemingly emphasizes fun and trendy designs, as evidenced by the use of bright color, and the choice of a heart shape in this particular ad. BAGGU likely aims to stand out from other bag brands by offering unique and playful designs. # Product The product being advertised is a red, heart-shaped bag with the brand name BAGGU displayed over the image. The bag has a top zipper closure, held by a model. It is embellished with a single light pink rose and a white satin ribbon. The bag is red and appears to be made of nylon. # Visual style The ad has a clean and straightforward visual style with a focus on the product and model. The color palette is soft and pastel, with the red of the bag providing a pop of color. The image is well-lit and professionally shot, giving it a polished look. The composition is simple and balanced, with the model centered in the frame. The large logo over the image ensures brand recognition. # Hooks Headline: None used # Funnel stage Awareness # Pain points None used. # Value propositions - Unique heart-shaped bag for Valentine's day. # Benefits - Unique style - Secure closure - Durable material # Features - Heart-shaped design - Zipper closure - Nylon material # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name is displayed directly on the image, showcasing the product. # Storyline - The ad opens by immediately displaying the BAGGU bag, which immediately captures the viewer's attention with its bright, heart shape. The brand wants the viewer to focus on the bag's unique design. - The model is holding the bag up, demonstrating how a customer would interact with the product. The brand is showing how easy it is to carry. - The addition of a rose and ribbon gives the bag an extra touch of personalization, highlighting its playful and trendy aesthetic. This elevates the product presentation and makes it more appealing to potential customers.

# Ad summary This ad features a black tote bag against a white background. The ad is a simple product showcase. # Brand positioning The brand is not explicitly mentioned in the ad. However, the focus on a single, minimalist black tote bag against a plain white background suggests a brand that values simplicity and functionality. The lack of overt branding or embellishments implies a focus on quality and timeless design, appealing to consumers who prioritize understated elegance and practicality over flashy trends. # Product The product is a black tote bag. It appears to be made of a lightweight, possibly water-resistant material with a slightly crinkled texture. The bag has a rectangular body with a front pocket and two shoulder straps. The bag's design is simple and functional, with clean lines and no visible hardware or embellishments. The bag is presented as a versatile and practical accessory for everyday use. # Visual style The ad has a minimalist visual style with a focus on clean lines and neutral colors. The production quality appears to be high, with professional lighting and a well-composed shot. The image treatment is simple, with no filters or special effects. The overall aesthetic is modern and understated, emphasizing the bag's functionality and timeless design. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The bag's simple design and lightweight material make it a versatile and practical accessory for everyday use. # Benefits - Versatile - Practical - Functional # Features - Lightweight material - Front pocket - Shoulder straps # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product from the brand's perspective, highlighting its design and features. # Storyline - The ad presents a single, clear image of the black tote bag. The intention is to showcase the bag's design and features in a straightforward manner. The audience experiences the ad from the brand's perspective, highlighting the bag's aesthetic and functionality.

# Ad summary This ad showcases a variety of BAGGU brand bags, highlighting the brand's new markdowns of up to 45% off. # Brand positioning BAGGU is presented as a brand that offers a wide variety of bags in different styles, colors, and patterns. The brand seems to focus on providing functional and fashionable bags for everyday use. The brand's positioning appears to be accessible and trendy, with a focus on providing options for different tastes and preferences. The brand aligns with a lifestyle that values both practicality and style, offering bags that are suitable for various occasions and needs. The brand seems to ignore the norm of luxury or high-end branding, instead focusing on providing affordable and versatile options for a broad audience. # Product The ad features a variety of BAGGU brand bags, including crescent bags, shoulder bags, and reusable totes. The bags come in different colors, patterns, and materials, such as gingham, snakeskin, floral, and solid colors. The crescent bags and shoulder bags feature a curved shape and a shoulder strap, while the reusable totes are designed for carrying groceries or other items. The bags are presented as versatile accessories suitable for various occasions and needs. The ad highlights the new markdowns of up to 45% off, suggesting that the bags are now available at a discounted price. The ad aims to showcase the variety and affordability of BAGGU bags, encouraging viewers to explore the options and find a bag that suits their style and needs. # Visual style The ad has a clean and simple aesthetic, with static shots and smooth transitions. The production quality is polished, with a focus on showcasing the products in a clear and appealing way. The pacing is quick, with cuts every one to two seconds, which keeps the ad engaging and dynamic. The visual motif is the centered product shot against a white background, which is repeated throughout the ad. # Hooks Text overlay: 00:00–00:01 NEW / 00:00–00:01 MARKDOWNS / 00:00–00:01 UP TO / 00:00–00:01 45% OFF Visual: 00:00–00:01 A red and pink gingham crescent bag is centered against a gray background. White text overlay reads "NEW MARKDOWNS UP TO 45% OFF." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New markdowns up to 45% off # Benefits - Fashionable - Functional - Versatile - Affordable # Features - Variety of styles - Variety of colors - Variety of patterns - Variety of materials # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and offers. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a red and pink gingham crescent bag in the center of the frame. Text overlay reads "NEW MARKDOWNS UP TO 45% OFF." The message is to grab the viewer's attention with the announcement of a sale. - 00:01–00:02 00:01–00:02 The ad transitions to a white background with the same red and pink gingham crescent bag in the center of the frame. The message is to showcase the product in a clean and simple setting. - 00:02–00:03 00:02–00:03 The ad transitions to a white background with a gray snakeskin crescent bag in the center of the frame. The message is to showcase the variety of patterns and styles available. - 00:03–00:04 00:03–00:04 The ad transitions to a white background with a navy blue floral embroidered fanny pack in the center of the frame. The message is to showcase the variety of patterns and styles available. - 00:04–00:05 00:04–00:05 The ad transitions to a white background with a bright blue crescent bag with a black strap in the center of the frame. The message is to showcase the variety of colors and styles available. - 00:05–00:06 00:05–00:06 The ad transitions to a white background with a floral makeup bag in the center of the frame. The message is to showcase the variety of products available. - 00:06–00:07 00:06–00:07 The ad transitions to a white background with a burgundy shoulder bag in the center of the frame. The message is to showcase the variety of styles available. - 00:07–00:08 00:07–00:08 The ad transitions to a white background with a smiley face reusable tote bag in the center of the frame. The message is to showcase the variety of patterns and styles available. - 00:08–00:09 00:08–00:09 The ad transitions to a white background with a Miffy character reusable tote bag in the center of the frame. The message is to showcase the variety of patterns and styles available.

# Ad summary This ad for Baggu features a grid of their products and promotes a sale of up to 45% off. # Brand positioning Baggu is presented as a brand that offers a wide variety of bags and accessories in different colors and patterns. The brand seems to focus on providing functional and stylish products that cater to different tastes and needs. The brand's positioning appears to be functional, offering a diverse range of products that appeal to a broad audience. # Product The ad features a variety of Baggu products, including tote bags, backpacks, purses, and accessories like socks. These products come in various colors, patterns, and designs, catering to different tastes and needs. The products are presented as stylish and functional, suitable for everyday use. The ad highlights the diversity of Baggu's product line, showcasing the brand's ability to offer something for everyone. # Visual style The ad has a clean and simple aesthetic. The grid layout and bold text overlays create a visually appealing and informative presentation. The editing style is static, with no camera movement or transitions. The production quality is polished, with clear and well-lit product shots. The pacing is slow and consistent. # Hooks Text overlay: 00:01–00:02 45% OFF Visual: 00:00–00:01: A grid of Baggu products is displayed. The products include tote bags, backpacks, purses, and accessories like socks. The products come in various colors, patterns, and designs. The background is a neutral gray. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Up to 45% off sale # Benefits - Stylish designs - Functional products # Features - Variety of bags and accessories - Different colors and patterns # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing their products and promoting a sale. # Storyline - 00:00–00:01 The ad opens with a grid of Baggu products. - 00:01–00:02 The text overlay "45% OFF" appears over the grid. - 00:02–00:05 The text overlay changes to "UP TO 45% OFF SALE".

# Ad summary This ad promotes a sale from January 7-12 with up to 45% off. # Brand positioning The brand is not explicitly mentioned in the ad. However, the ad features a variety of bags, backpacks, and socks in different colors and patterns. The brand seems to focus on providing a wide range of stylish and functional accessories. # Product The ad features a variety of bags, backpacks, and socks. The bags and backpacks come in different styles, colors, and patterns, ranging from solid colors to floral prints. The socks also come in various colors and patterns. The ad highlights a sale event from January 7-12, offering up to 45% off on these items. # Visual style The ad has a clean and simple aesthetic with a focus on showcasing the products in an organized manner. The editing style is static, with no camera movement or transitions. The production quality is polished, giving it a commercial feel. The pacing is slow and consistent. # Hooks Text overlay: 00:01–00:02 SALE Visual: 00:00–00:01: A grid of various bags, backpacks, and socks is displayed against a black background. The items are arranged in a neat, organized manner, showcasing a wide range of styles and colors. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Opportunity to purchase a variety of bags, backpacks, and socks at a discounted price. # Benefits - Up to 45% off # Features - Variety of bags - Variety of backpacks - Variety of socks # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing their products and promoting a sale. # Storyline - 00:00–00:01 The ad displays a grid of various bags, backpacks, and socks. - 00:01–00:02 Text overlay appears, announcing a sale. - 00:02–00:05 The text overlay updates to specify the discount and sale dates.

# Ad summary This ad introduces the BAGGU Bowler Bag, highlighting its unique features and design elements. The ad showcases the bag's versatility, personalization options, and functional aspects through visuals and testimonials from the design team. # Brand positioning BAGGU is presented as a brand that values both functionality and personalization in its designs. The brand aims to occupy a space in the consumer's mind as a provider of versatile and customizable bags. BAGGU aligns with a lifestyle that embraces individuality and self-expression, allowing customers to personalize their bags with charms and accessories. The brand pushes against the norm of generic, uninspired bags by offering unique designs and features. BAGGU's positioning is both functional (offering practical features like a double zip opening and key leash) and emotional (empowering customers to express their personal style). # Product The BAGGU Bowler Bag is a versatile bag designed with personalization in mind. It features little loops for clipping on charms and accessories, allowing customers to personalize their bag. The bag comes in small and medium sizes and various patterns, including gingham, leopard print, and custom designs. It has a double zip opening that allows the bag to open up really wide. The bag also features a double strap, offering a different silhouette and way to carry the bag, different from a crossbody strap or a single shoulder strap. Each bag features a zip pocket and a new key leash. The Bowler Bag is the first Baggu designed specifically with charms in mind, making it super easy to clip on whatever makes it yours. # Visual style The ad has a polished and upbeat aesthetic, combining UGC-style shots with professional product demos. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is a hybrid of UGC and commercial, lending authenticity while maintaining a clean and appealing look. The pacing is consistent, with a moderate BPM that keeps the ad moving without feeling rushed. The audio-visual sync is well-executed, with cuts and product actions timed to the music beats and voiceover lines. # Hooks Spoken: Kara, Design Team: The Bowler Bag is the first Baggu we designed specifically with charms in mind. Text overlay: Introducing BAGGU Bowler Bags / SMALL / MEDIUM / What makes the Bowler Bag unique compared to previous designs? / Kara, Design Team: The Bowler Bag is the first Baggu we designed with charms in mind Visual: 00:00–00:03: A person with long braids wearing a yellow outfit is standing on a wooden pier, showcasing a black and white gingham BAGGU Bowler Bag with a green charm attached. The camera is handheld and moves slightly. The background includes yellow flowers and a glimpse of a body of water. The text overlay reads "Introducing BAGGU Bowler Bags" and "SMALL" and "MEDIUM" in a separate shot. / 00:03–00:05: A person is standing on a beach, packing oranges and a pink scrunchie into a black and white gingham BAGGU Bowler Bag. The camera is stationary. The background includes the ocean and a driftwood log. The text overlay reads "What makes the Bowler Bag unique compared to previous designs?" / 00:05–00:09: A person wearing a pink and white checkered top is holding a leopard print BAGGU Bowler Bag with a red charm attached. The camera is stationary. The background is a white wall and a wooden table. The text overlay reads "Kara, Design Team: The Bowler Bag is the first Baggu we designed with charms in mind". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting a bag that is both functional and allows for personal expression. The ad highlights the bag's unique features, such as the loops for charms and the double strap, as solutions to this pain point. # Value propositions - Personalize your bag with charms and accessories. - Carry your bag in a different way with the double strap. - Enjoy the functionality of a zip pocket and key leash. # Benefits - Personalization: The bag is designed with charms in mind, allowing customers to personalize their bag. - Versatility: The double strap offers a different silhouette and way to carry the bag. - Functionality: The bag features a double zip opening, a zip pocket, and a new key leash. # Features - Little loops for clipping on charms and accessories - Small and medium sizes - Various patterns, including gingham, leopard print, and custom designs - Double zip opening - Double strap - Zip pocket - New key leash # Call to action None used. # Point of view - Customer 40% – The ad shows customers using the bag in various settings, implying a user's perspective. - Brand 60% – The design team members speak directly about the bag's features and design, representing the brand's official voice. # Storyline - 00:00–00:03 The ad opens by introducing the BAGGU Bowler Bags with a visual showcase of different designs and sizes. This is intended to grab attention and introduce the product. The perspective is from the brand, highlighting the new product line. The tone is upbeat and exciting. - 00:03–00:05 The ad poses a question about what makes the Bowler Bag unique compared to previous designs, showing someone packing items into the bag. This is intended to pique curiosity and highlight the bag's unique features. The perspective is from the brand, teasing the bag's unique selling points. The tone is inquisitive and engaging. - 00:05–00:09 Kara from the design team explains that the Bowler Bag is the first Baggu designed with charms in mind. This is intended to emphasize the bag's personalization aspect. The perspective is from the brand, providing insider information. The tone is informative and friendly. - 00:09–00:12 The ad shows customers personalizing their Baggu with charms, emphasizing the brand's love for customer personalization. This is intended to showcase the bag's versatility and appeal to individual style. The perspective is from the brand, highlighting customer interaction. The tone is appreciative and inclusive. - 00:12–00:17 Kara explains that the little loops on the bag make it super easy to clip on whatever makes it yours. This is intended to highlight the bag's ease of personalization. The perspective is from the brand, emphasizing a key feature. The tone is practical and encouraging. - 00:18–00:22 Frank from the design team highlights the double zip opening, noting that it allows the bag to open up really wide. This is intended to showcase the bag's functional design. The perspective is from the brand, providing a practical benefit. The tone is informative and enthusiastic. - 00:22–00:31 Frank explains that the double strap offers a different silhouette and way to carry the bag, different from a crossbody strap or a single shoulder strap. This is intended to emphasize the bag's unique design and versatility. The perspective is from the brand, highlighting a key feature. The tone is informative and stylish. - 00:31–00:33 The ad poses a question about what's inside the bowler bag, showing someone reaching into the bag. This is intended to pique curiosity and highlight the bag's storage capacity. The perspective is from the brand, teasing the bag's functionality. The tone is inquisitive and engaging. - 00:33–00:37 Frank highlights that each bag features a zip pocket and a new key leash. This is intended to showcase the bag's practical features. The perspective is from the brand, providing a functional benefit. The tone is informative and practical. - 00:37–00:39 The ad poses a question about what stands out about this bag, showing someone with the bag and a drink. This is intended to pique curiosity and highlight the bag's unique features. The perspective is from the brand, teasing the bag's unique selling points. The tone is inquisitive and engaging. - 00:39–00:47 The ad highlights that the silhouette and shape are new, different, but it still functions just as well as any other bag. This is intended to emphasize the bag's unique design and functionality. The perspective is from the brand, highlighting a key feature. The tone is informative and stylish. - 00:47–00:50 The ad ends with the BAGGU logo and a visual showcase of the bag being worn. This is intended to reinforce brand recognition and showcase the bag's style. The perspective is from the brand, providing a final visual impression. The tone is stylish and confident.

# Ad summary This ad showcases a variety of Baggu bags in different colors and patterns. The ad features people of different ages and styles using the bags in everyday situations. The ad also uses animated stickers of animals and teddy bears. # Brand positioning Baggu is presented as a brand that offers a wide variety of reusable bags in different colors, patterns, and styles. The brand is positioned as being fashionable and functional, with bags that can be used for a variety of purposes. The brand aligns with a lifestyle that is eco-friendly and stylish. The brand pushes against the norm of using disposable plastic bags. # Product The ad features a variety of Baggu reusable bags in different colors, patterns, and styles. The bags are made of nylon and are designed to be lightweight and durable. The bags can be used for a variety of purposes, such as grocery shopping, carrying books, or going to the gym. The bags are available in a variety of sizes, from small pouches to large totes. The ad shows people using the bags in everyday situations, such as walking down the street, going to the store, and traveling. The ad also shows the bags being used to carry a variety of items, such as groceries, books, and clothes. The ad highlights the bags' versatility and durability. # Visual style The ad has a UGC feel with quick cuts and a casual tone. The production quality is a hybrid of UGC and polished commercial, with natural lighting and a focus on showcasing the bags in everyday situations. The editing rhythm is fast-paced, with cuts timed to the music beats. The ad uses visual motifs such as animated stickers and split screens to add visual interest. # Hooks Text overlay: 00:00–00:02 New Arrivals Visual: 00:00–00:01 Close-up shot of a silver metallic Baggu bag and a plaid Baggu bag with stars. Animated teddy bear stickers are overlaid on the bottom of the frame. The background is dark and out of focus. The lighting is bright and reflects off the metallic bag. The camera is handheld and shaky, creating a casual feel. / 00:01–00:02 A woman with curly hair, wearing sunglasses and a brown coat, sits on stone steps reading a book. Next to her are the silver metallic Baggu bag and the plaid Baggu bag with stars. A small red purse is also visible. The background is a city street with buildings. The lighting is natural and bright. The camera is stationary and at eye level. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of using disposable plastic bags, which are harmful to the environment. The ad offers Baggu bags as a reusable and stylish alternative. # Value propositions - Reusable bags that are both fashionable and functional - Eco-friendly alternative to disposable plastic bags - Variety of colors and patterns to suit any style - Lightweight and durable for everyday use # Benefits - Eco-friendly - Convenient - Stylish - Versatile # Features - Reusable - Lightweight - Durable - Variety of colors and patterns - Variety of sizes # Call to action None used. # Social proof - None used. # Point of view - Customer 40% – The ad shows people using the bags in everyday situations, implying a customer's perspective. - Brand 60% – The ad showcases the brand's products and highlights their features, representing the brand's official voice. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a close-up of various Baggu bags in different colors and patterns. The text overlay "New Arrivals" appears on the screen. This is intended to grab the viewer's attention and introduce the new products. The perspective is from the brand, showcasing their latest offerings in a visually appealing way. The tone is upbeat and exciting, suggesting newness and trendiness. - 00:02–00:04 00:02–00:04 A woman is sitting on steps reading a book with Baggu bags next to her. The perspective shifts to a customer's view, showing how the bags fit into an everyday lifestyle. The tone is casual and relatable, suggesting that these bags are practical for daily use. - 00:04–00:05 00:04–00:05 A woman walks down the street carrying a Baggu bag. This continues the customer's perspective, emphasizing the bags' portability and style. The tone remains casual and emphasizes the bags' integration into daily life. - 00:05–00:07 00:05–00:07 A woman walks down the street carrying a Baggu bag. This continues the customer's perspective, emphasizing the bags' portability and style. The tone remains casual and emphasizes the bags' integration into daily life. - 00:07–00:08 00:07–00:08 A woman is playing a claw machine and wins a prize. This adds a playful element, suggesting that Baggu bags are associated with fun and excitement. The perspective is from an observer, capturing the woman's surprise and joy. The tone is lighthearted and fun. - 00:08–00:10 00:08–00:10 A woman is shown putting items into a Baggu bag. This highlights the bags' functionality and practicality. The perspective is from a close observer, focusing on the ease of use. The tone is practical and informative. - 00:10–00:12 00:10–00:12 A woman is shown holding multiple Baggu bags. This emphasizes the variety and style of the bags. The perspective is from an observer, showcasing the bags as a fashion statement. The tone is stylish and confident. - 00:12–00:14 00:12–00:14 A woman is shown carrying a Baggu bag. This emphasizes the variety and style of the bags. The perspective is from an observer, showcasing the bags as a fashion statement. The tone is stylish and confident. - 00:14–00:16 00:14–00:16 A woman is shown carrying a Baggu bag. This emphasizes the variety and style of the bags. The perspective is from an observer, showcasing the bags as a fashion statement. The tone is stylish and confident. - 00:16–00:18 00:16–00:18 A woman is shown carrying a Baggu bag. This emphasizes the variety and style of the bags. The perspective is from an observer, showcasing the bags as a fashion statement. The tone is stylish and confident. - 00:18–00:21 00:18–00:21 The video ends with a close-up of a Baggu bag and the brand name "BAGGU" appearing on the screen. This reinforces the brand identity and leaves a lasting impression. The perspective is from the brand, directly promoting their name. The tone is clear and direct, ensuring brand recognition.

# Ad summary This ad features a collection of teddy bears with a blue and pink plaid pattern. The bears are arranged on a round, gray ottoman, with a few bears scattered around the base. The ad uses a simple, clean background to highlight the unique design of the teddy bears. # Brand positioning The brand is presented as whimsical and unique, focusing on creating distinctive and collectible items. The use of a specific plaid pattern across all teddy bears suggests a focus on design consistency and brand recognition. The brand seems to occupy a niche in the market for unique, design-focused plush toys, appealing to customers who value aesthetics and collectibility. The brand aligns with a playful and artistic lifestyle, pushing against the norms of mass-produced, generic plush toys. The brand positioning is emotional, aiming to evoke feelings of nostalgia, comfort, and a sense of unique style. # Product The featured product is a teddy bear made from a blue and pink plaid fabric. The teddy bears come in various sizes and poses, some sitting upright and others lying down. The plaid pattern is consistent across all bears, creating a cohesive collection. The product is for individuals who appreciate unique and design-focused plush toys, possibly collectors or those looking for a distinctive gift. The USPs include the unique plaid pattern and the collectible nature of the bears. The ad does not explicitly mention use occasions or address purchase barriers, but the visual presentation suggests they are suitable for display or as decorative items. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the product in a simple and appealing manner. The production quality appears to be studio-shot, with even lighting and a neutral background. The visual motif is a product showcase, highlighting the unique design of the teddy bears. The image treatment includes background removal and color grading to ensure the colors are vibrant and consistent. The typography integration is minimal, with no visible text elements. The style contrasts with platform-native content, aiming for a high-design aesthetic that stands out in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique plaid pattern for a distinctive look - Collectible nature for those who appreciate unique items # Benefits - Unique and design-focused plush toys - Collectible nature # Features - Teddy bears made from blue and pink plaid fabric - Various sizes and poses # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image presents the teddy bears in a curated and visually appealing manner, showcasing the brand's unique design and aesthetic. # Storyline - The ad showcases a collection of teddy bears arranged on and around a gray ottoman. This is intended to highlight the unique design and collectible nature of the bears from the brand's perspective.

# Ad summary This ad showcases a woman wearing a Baggu purse. The ad highlights the brand and the Molly Goddard collaboration. # Brand positioning Baggu is presented as a brand that collaborates with designers, as evidenced by the "Molly Goddard" text in the ad. The brand is positioned as fashionable and design-forward, appealing to consumers who value unique and stylish accessories. The brand is presented as a contemporary brand that is up-to-date with current trends. # Product The product featured is a black Baggu purse, specifically a collaboration with Molly Goddard. The purse has a rounded shape and is worn over the shoulder with a strap that has white polka dots. The purse appears to be made of a lightweight, possibly nylon, material. The ad focuses on the design collaboration, highlighting the fashion-forward aspect of the product. # Visual style The ad has a clean and simple visual style with a focus on the product and the person wearing it. The production quality appears to be high, with natural lighting and a neutral background. The typography is clean and modern, and the overall aesthetic is minimalist and contemporary. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Collaboration with Molly Goddard adds value and prestige to the product. # Benefits - Fashionable design - Stylish accessory # Features - Baggu purse - Molly Goddard collaboration # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the product and the collaboration with Molly Goddard. # Storyline - The ad begins with a full shot of a woman wearing a Baggu purse, immediately showcasing the product in a real-life context. This is from the brand's perspective, aiming to capture the viewer's attention with the product's visual appeal and how it looks when worn. - The focus then shifts to highlighting the collaboration with Molly Goddard, emphasizing the design aspect and the brand's association with a well-known designer. This is from the brand's perspective, aiming to add value and prestige to the product by associating it with a reputable designer.

# Ad summary This image ad features a woman leaning against a wooden post with flowers, showcasing a black BAGGU purse. The ad highlights the brand BAGGU and the designer Molly Goddard. # Brand positioning BAGGU is presented as a brand that collaborates with designers to create stylish and functional bags. The collaboration with Molly Goddard suggests a blend of practicality with high fashion, positioning BAGGU as a brand that values both utility and aesthetic appeal. The brand aligns with a lifestyle that appreciates art and design, while still needing everyday functionality. BAGGU pushes against the norm of purely functional bag brands by incorporating designer collaborations, making it stand out in the market. # Product The product featured is a black BAGGU purse. It has a rectangular shape with two visible pockets on the front. The purse has a handle with silver studs. The purse is being held by a woman dressed in black pants and a sheer top, leaning against a wooden post with flowers. The ad emphasizes the purse's style and how it complements the wearer's outfit, suggesting it is a fashionable accessory. The ad addresses the purchase barrier of style by showcasing the purse in a lifestyle setting, implying it is a versatile and trendy item. # Visual style The ad has a natural and lifestyle aesthetic. The production quality appears to be high, with a focus on showcasing the product in a visually appealing setting. The image treatment includes soft lighting and natural colors. The typography is clean and modern, with large, bold text for the brand name. The visual style aims to be both stylish and approachable, blending fashion with everyday life. # Hooks Headline: BAGGU Molly Goddard # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashionable and functional purse - Designer collaboration # Benefits - Stylish design - Versatile accessory # Features - Black purse - Two pockets on the front - Handle with silver studs # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product in a lifestyle setting and highlighting the collaboration with a designer. # Storyline - The ad opens with a woman leaning against a wooden post with flowers, holding a black BAGGU purse. This is intended to capture the viewer's attention with a visually appealing scene that blends nature and fashion, told from the brand's perspective. - The focus shifts to the BAGGU purse, highlighting its design and how it complements the woman's outfit. This is meant to showcase the product's aesthetic appeal and versatility, told from the brand's perspective. - The ad concludes by featuring the brand name BAGGU and the designer Molly Goddard. This is intended to reinforce the brand's identity and the collaboration, told from the brand's perspective.

# Ad summary This ad showcases a Baggu brand reusable bag in a light blue color with a vintage-style illustration of cherubs and a horse. The ad highlights the collaboration between Baggu and Molly Goddard. # Brand positioning Baggu is presented as a brand that offers reusable bags with a focus on unique designs and collaborations. The collaboration with Molly Goddard suggests a positioning that blends practicality with high fashion and artistic expression. The brand aims to occupy a space in the consumer's mind as a stylish and eco-conscious choice, appealing to those who value both functionality and aesthetics. Baggu pushes against the norm of plain, utilitarian reusable bags by offering visually appealing and collectible designs. # Product The product featured is a Baggu brand reusable bag, specifically a collaboration with Molly Goddard. The bag is made of a lightweight, possibly nylon or similar material, and features a light blue background with a vintage-style illustration. The illustration includes cherubs and a horse, rendered in a whimsical, slightly faded aesthetic. The bag is presented as a stylish and eco-friendly alternative to single-use plastic bags. The collaboration with Molly Goddard adds a layer of exclusivity and design appeal, suggesting that this bag is not just a functional item but also a fashion accessory. # Visual style The ad has a soft, vintage-inspired aesthetic with a focus on the unique design of the Baggu x Molly Goddard collaboration. The production quality appears to be high, with attention to detail in the lighting and composition. The visual motifs include the vintage-style illustration and the soft color palette. The image treatment includes subtle color grading to enhance the vintage feel. The typography is clean and legible, complementing the overall design. The style is disruptive in that it elevates a utilitarian object (reusable bag) to a fashion accessory. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The entire image focuses on showcasing the Baggu x Molly Goddard bag, highlighting its design and brand collaboration, which aligns with the brand's marketing perspective. # Storyline - The ad presents a close-up view of the Baggu x Molly Goddard reusable bag, showcasing its unique design and artistic collaboration. The intention is to highlight the bag's aesthetic appeal and position it as a fashionable and eco-conscious choice. The audience experiences this from the brand's perspective, emphasizing the visual details and design elements of the product.

# Ad summary This ad showcases a pink gingham BAGGU purse in collaboration with Molly Goddard. The purse is held by a person wearing a cream-colored sweater and jeans. # Brand positioning BAGGU is presented as a brand that collaborates with designers to create unique and stylish bags. The collaboration with Molly Goddard suggests a positioning that values artistic expression and high fashion. The brand seems to push against the norm of purely functional bag design, instead focusing on aesthetic appeal and collectibility. The brand positioning is emotional, aligning with self-expression and style. # Product The product is a BAGGU purse in a pink gingham pattern, a collaboration with designer Molly Goddard. The purse has a gathered, ruffled handle and drawstring closure. It is made of a lightweight material, likely nylon or a similar synthetic fabric. The purse is held by a person, suggesting it is intended for everyday use as a fashion accessory. The ad highlights the unique design and designer collaboration as reasons to purchase. # Visual style The ad has a clean, minimalist visual style. The production quality appears to be high, with a focus on showcasing the product's design. The image treatment is natural, with soft lighting and no obvious filters. The typography is simple and legible. The style is in-feed, designed to be easily scannable and visually appealing. # Hooks Headline: None used # Funnel stage Top of funnel # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image focuses on showcasing the product and its design, indicating the brand's perspective. # Storyline - The ad opens with a close-up shot of the BAGGU x Molly Goddard purse being held by a person. This is intended to immediately showcase the product and its design. The audience experiences this from the brand's perspective, highlighting the aesthetic appeal of the purse.

# Ad summary This ad features a lifestyle shot of a woman in a patterned coat crouching in front of a storefront, holding a black ruffled Baggu bag. The ad highlights the brand's collaboration with Molly Goddard. # Brand positioning Baggu is presented as a brand that values both style and sustainability, offering reusable bags that are fashionable and practical. The collaboration with Molly Goddard suggests a focus on unique design and artistic expression, positioning the brand as one that appeals to consumers who appreciate both functionality and high-end fashion. Baggu differentiates itself by offering eco-friendly alternatives to single-use bags without sacrificing aesthetic appeal, appealing to environmentally conscious consumers who seek stylish and durable products. # Product The featured product is a black Baggu tote bag with a ruffled design, a collaboration with Molly Goddard. The bag is made of a durable, reusable material, emphasizing its eco-friendly nature. It is designed to be a stylish and practical alternative to single-use plastic bags. The ruffles add a unique, high-fashion element to the bag, making it a statement accessory. The bag is shown being used in an everyday setting, suggesting its versatility and suitability for various occasions. The collaboration with Molly Goddard enhances the bag's appeal, positioning it as a desirable item for fashion-conscious consumers. # Visual style The ad features a lifestyle shot with a candid, natural feel. The production quality is high, with attention to detail in the styling and composition. The visual motif is a real-life setting, emphasizing the product's practicality and integration into everyday life. The image treatment includes a slightly desaturated color palette, giving it a modern, understated look. The typography is clean and legible, with the brand name prominently displayed. The overall style is platform-native, resembling an Instagram post or story, which enhances its scannability and stop power in feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the environmental concern of single-use plastic bags, offering a reusable and stylish alternative. # Value propositions - Eco-friendly and stylish: Offers a reusable bag that is both environmentally conscious and fashionable. - Designer collaboration: Enhances the bag's appeal with a unique design from Molly Goddard. # Benefits - Eco-friendly alternative to single-use bags - Stylish and fashionable accessory - Durable and practical for everyday use # Features - Reusable material - Ruffled design - Collaboration with Molly Goddard # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman in the ad is shown using the Baggu bag in a real-life setting, suggesting a customer's perspective on the product's practicality and style. - Brand: The brand name and designer collaboration are prominently displayed, reinforcing the brand's identity and the collaboration's significance. # Storyline - The ad opens with a woman crouching in front of a storefront, holding a black ruffled Baggu bag. This sets the scene and introduces the product in a real-life context, showing how it can be used in everyday situations. The perspective is from an observer, capturing a candid moment of the woman interacting with the environment. - The focus shifts to the Baggu bag, highlighting its design and functionality. This emphasizes the product's aesthetic appeal and practical use, showcasing its unique ruffled design and durable material. The perspective is from the brand, drawing attention to the product's key features and benefits. - The ad concludes with the brand name and designer collaboration displayed prominently. This reinforces the brand's identity and the collaboration's significance, positioning the product as a desirable item for fashion-conscious consumers. The perspective is from the brand, solidifying its message and brand association.

# Ad summary This ad showcases the Baggu x Hello Kitty and Friends collection. The ad features a young woman wearing and using various bags from the collection in different outdoor settings, highlighting the bags' designs and functionality. # Brand positioning Baggu is presented as a trendy and fashionable brand that collaborates with iconic characters like Hello Kitty to create appealing and functional products. The brand aligns with a youthful, fun, and eco-conscious lifestyle, emphasizing reusability and style. Baggu pushes against the norms of plain, utilitarian reusable bags by offering designs that are both practical and aesthetically pleasing. The brand positioning is both functional (reusable, practical) and emotional (fun, stylish, nostalgic). # Product The ad features the Baggu x Hello Kitty and Friends collection, which includes reusable shopping bags, shoulder bags, and accessories. The bags come in various colors and designs featuring Hello Kitty and her friends. The reusable shopping bags are lightweight and foldable, making them easy to carry and store. The shoulder bags are stylish and functional, perfect for everyday use. The collection emphasizes reusability and sustainability, offering an alternative to single-use plastic bags. The ad highlights the bags' designs, functionality, and versatility, showcasing how they can be incorporated into various activities and lifestyles. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting and a focus on showcasing the product in visually appealing settings. The editing style features quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high, with clear shots and attention to detail. The pacing is fast, with numerous cuts per minute, keeping the viewer's attention. The cuts are timed to the music beats, enhancing the overall rhythm and flow of the ad. # Hooks Text overlay: BAGGU / x / HELLOKITTY / AND FRIENDS Visual: 00:00–00:01: Close-up shot of a woman's torso and legs. She is wearing a denim jacket and has two Baggu x Hello Kitty and Friends reusable shopping bags hanging from her shoulders. The bags are yellow and pink, featuring Hello Kitty and other Sanrio characters. The background is blurred, focusing on the bags. The camera is stationary. / 00:01–00:02: Close-up shot of a woman's legs and a Baggu x Hello Kitty and Friends shoulder bag in lavender. She is wearing black boots. The background is a light purple wall with some greenery. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point of using environmentally unfriendly single-use plastic bags. The ad shows the Baggu bags as a reusable alternative. # Value propositions - Reusable bags offer an eco-friendly alternative to single-use plastics. - Stylish designs allow for self-expression while being practical. - Lightweight and foldable bags provide convenience for on-the-go use. # Benefits - Reusable and sustainable alternative to single-use plastic bags - Stylish and functional for everyday use - Versatile for various activities and lifestyles # Features - Reusable shopping bags - Shoulder bags - Various colors and designs featuring Hello Kitty and her friends - Lightweight and foldable shopping bags - Stylish and functional shoulder bags # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer or influencer showcasing the product in everyday situations. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with close-up shots of various Baggu x Hello Kitty and Friends bags. This is intended to immediately capture attention and showcase the product's design. The perspective is from the brand, highlighting the aesthetic appeal of the collection. The tone is upbeat and visually engaging. - 00:02–00:04 00:02–00:04: A young woman is shown walking across a street, carrying a Baggu shopping bag and wearing a Baggu shoulder bag. This demonstrates the product in use and its integration into everyday life. The perspective shifts to a customer's view, showing how the bags can be part of an active lifestyle. The tone is casual and relatable. - 00:04–00:05 00:04–00:05: Close-up shots of the woman holding a Baggu bag while looking at her phone and holding a drink. This highlights the bag's practicality and how it fits into daily routines. The perspective remains from the customer's view, emphasizing convenience and style. The tone is relaxed and informal. - 00:05–00:07 00:05–00:07: The woman is shown riding a bike with a Baggu bag in the basket. This further demonstrates the bag's versatility and its suitability for various activities. The perspective continues from the customer's view, showcasing an active and eco-friendly lifestyle. The tone is energetic and positive. - 00:07–00:09 00:07–00:09: The woman is shown shopping for flowers, carrying multiple Baggu bags. This highlights the bag's functionality and its use in everyday tasks. The perspective remains from the customer's view, emphasizing practicality and style. The tone is casual and relatable. - 00:09–00:10 00:09–00:10: The woman is shown taking a selfie with a Baggu bag. This reinforces the bag's aesthetic appeal and its role in personal expression. The perspective remains from the customer's view, emphasizing style and self-expression. The tone is playful and confident. - 00:10–00:17 00:10–00:17: Various shots of the woman walking and posing with different Baggu bags in different settings. This showcases the variety of designs and the bag's versatility. The perspective remains from the customer's view, emphasizing style and functionality. The tone is upbeat and visually engaging.

# Ad summary This ad showcases the Baggu brand's collaboration with Hello Kitty and Friends, highlighting a range of stylish and reusable bags. The ad features a young woman sporting various Baggu bags in different colors and designs, emphasizing their versatility and appeal for everyday use. # Brand positioning Baggu is presented as a brand that offers stylish, reusable bags designed for everyday use. The collaboration with Hello Kitty and Friends positions Baggu as a fun, trendy brand that appeals to a youthful audience. The brand aligns with a lifestyle that values sustainability and fashion, offering products that are both functional and aesthetically pleasing. Baggu pushes against the norm of disposable bags by providing durable, reusable alternatives, and it embraces a playful, emotional connection through its collaboration with a beloved character brand. # Product The ad features Baggu's reusable bags in collaboration with Hello Kitty and Friends. These bags come in various colors and designs, including navy blue and lavender, adorned with Hello Kitty and Friends characters. The bags are designed for everyday use, as demonstrated by the woman carrying them while shopping and walking around the city. The bags are highlighted for their reusability and stylish appearance, making them a practical and fashionable choice. The ad also showcases a Hello Kitty coin purse attached to one of the bags, emphasizing the brand's attention to detail and playful design. # Visual style The ad has a polished, commercial aesthetic with a trendy and youthful vibe. The editing style features quick cuts and smooth transitions, maintaining a fast-paced rhythm. The production quality is high-end, with clear lighting and sharp visuals. The visual motifs include close-up shots of the bags and the woman carrying them in various urban settings. The pacing is consistent, with cuts timed to the music beats, creating a dynamic and engaging viewing experience. # Hooks Spoken: [Music] Text overlay: BAGGU / x / HELLO KITTY / AND FRIENDS / © 2025 SANRIO CO., LTD. Used Under License. Visual: 00:00–00:02: Close-up shot of a woman wearing a navy blue Baggu bag with Hello Kitty and Friends designs. The bag has a Hello Kitty coin purse attached. The background is a light green wall. The camera is stationary, focusing on the bag and its details. Text overlays "BAGGU x HELLO KITTY AND FRIENDS" are displayed in white. The lighting is bright and natural. / 00:01–00:02: Close-up shot of a woman wearing a lavender Baggu bag with My Melody and strawberry designs. The background is a light green wall. The camera is stationary, focusing on the bag and its details. Text overlays "BAGGU x HELLO KITTY AND FRIENDS" are displayed in white. The lighting is bright and natural. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point of using disposable bags, which are harmful to the environment. The ad offers a stylish and reusable alternative. # Value propositions - Stylish and reusable bags: Combines fashion with sustainability. - Hello Kitty and Friends collaboration: Leverages nostalgia and brand recognition to enhance appeal. # Benefits - Reusability - Stylish design - Versatility for everyday use # Features - Reusable bags - Various colors and designs - Hello Kitty and Friends collaboration # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer showcasing the product in everyday scenarios. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with close-up shots of the Baggu x Hello Kitty and Friends bags in different colors and designs. This is intended to immediately capture attention and showcase the product's aesthetic appeal. The perspective is from a third-person view, focusing on the bags and their designs. The tone is upbeat and trendy, setting a positive mood. - 00:02–00:06 00:02–00:06: The ad transitions to show a woman carrying the bags in various everyday settings, such as walking down the street and shopping at a flower stand. This demonstrates the bag's practicality and versatility. The perspective is from a third-person view, following the woman as she goes about her day. The tone remains upbeat and casual, emphasizing the bag's suitability for daily use. - 00:06–00:09 00:06–00:09: The ad continues to show the woman carrying different Baggu bags, highlighting their various colors and designs. This reinforces the product's aesthetic appeal and variety. The perspective is from a third-person view, focusing on the bags and the woman's style. The tone remains consistent, maintaining a trendy and positive vibe.

# Ad summary This ad showcases the BAGGU recycled leather bag in the color straw. The ad features different people wearing the bag in different settings. # Brand positioning BAGGU is presented as a brand that offers stylish and functional bags made from recycled materials. The brand aligns with values of sustainability and contemporary fashion, offering products that are both eco-friendly and on-trend. BAGGU differentiates itself by focusing on recycled leather, providing an environmentally conscious alternative to traditional leather goods. The brand's positioning is both functional, emphasizing the practicality of its bags, and emotional, appealing to consumers who value sustainability and ethical consumption. # Product The product featured is the BAGGU recycled leather bag, specifically in the color straw. It is a shoulder bag with a wide strap and a zipper closure. The bag has a tag with the BAGGU logo on it. The bag is made from recycled leather, highlighting the brand's commitment to sustainability. The ad showcases the bag being used in various casual settings, such as walking around town, dining outdoors, and traveling, suggesting its versatility for everyday use. The bag is presented as a stylish and eco-friendly accessory. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts to showcase the bag in different settings and with different people. The production quality is high-end, supporting the intended tone of casual sophistication. The pacing is consistent, with cuts timed to the music beats. The overall visual style is bright and airy, emphasizing the bag's color and texture. # Hooks Spoken: 00:02–00:05: [Singing] Toi qui éclaires chaque lendemain de mes pas Text overlay: 00:00–00:02: Recycled Leather / 00:00–00:02: Now in Straw Visual: 00:00–00:02: Close-up shot of the straw-colored BAGGU recycled leather bag hanging on a person's shoulder. The person is wearing a light green top and light wash jeans. The background is a dark gray wooden fence. The camera is stationary, focusing on the bag and its texture. The lighting is natural, highlighting the bag's color. The text overlay "Recycled Leather Now in Straw" is visible. / 00:02–00:04: A woman is walking outside, carrying the straw-colored BAGGU bag and a reusable BAGGU tote bag. She is wearing a yellow matching set and white socks with black sneakers. The background is a light brown wall. The camera is following her as she walks. The lighting is natural, highlighting the bag's color. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a pain point, but it implicitly addresses the desire for stylish and sustainable accessories. # Value propositions - Stylish and eco-friendly accessory: The bag is made from recycled leather and is available in a trendy color, offering a fashionable and sustainable choice. # Benefits - Stylish design - Versatile for everyday use - Eco-friendly # Features - Made from recycled leather - Available in the color straw # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad shows different people using the product in different settings. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a close-up of the BAGGU recycled leather bag in the color straw. The text overlay "Recycled Leather Now in Straw" appears on the screen, introducing the product and its new color option. This is from the brand's perspective, highlighting a new product offering. - 00:02–00:04 00:02–00:04: A woman is walking outside, carrying the straw-colored BAGGU bag along with a reusable BAGGU tote bag. The French lyrics of the song begin, setting a casual and stylish tone. This shows the bag in use, from the customer's perspective. - 00:04–00:07 00:04–00:07: The ad shows the bag in different settings, such as on a table at an outdoor dining area and being worn by a woman on a pier. This continues to showcase the bag's versatility and style, from the customer's perspective. - 00:07–00:15 00:07–00:15: The ad continues to show the bag in various settings and being carried by different people. The BAGGU logo appears on the screen, reinforcing the brand identity. This is from the brand's perspective, emphasizing the product's appeal and brand recognition.

# Ad summary This ad showcases the Recycled Leather Bowler Bags from BAGGU. The ad highlights the design features, the use of recycled leather, and the ability to customize the bag with charms. # Brand positioning BAGGU is presented as a brand that values sustainability and minimal waste design. The brand aims to occupy a space in the consumer's mind as an environmentally conscious and stylish option. The brand aligns with values of responsibility and durability, pushing against the norms of traditional leather production. The brand positioning is both functional (durability, design) and emotional (responsible, elevated feel). # Product The Recycled Leather Bowler Bag is a bag made from recycled leather. It is designed for people who want a stylish and responsible option. The bag has a revised shape for an elevated feel, charm loops, and a BAGGU charm. It comes in two sizes: a larger size and a "cuter, chicer" smaller size. The recycled leather aligns with a minimal waste design approach, making it more responsible and durable than traditional leather. The bag can be customized with charms and accessories. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and smooth transitions. The production quality is high-end, supporting the intended tone of style and sustainability. The pacing is consistent, with a moderate cut rate that keeps the ad engaging without feeling rushed. The cuts, text, and product actions are timed to the music beats and voiceover lines, creating a cohesive audio-visual experience. # Hooks Text overlay: Introducing Recycled Leather Bowler Bags Visual: 00:00–00:01 A woman with long brown hair in braids, wearing a denim jacket and grey skirt, walks on a city sidewalk. She is carrying a brown leather bowler bag on her shoulder. The background includes a crosswalk, a traffic light, and pedestrians. / 00:01–00:02 Close-up shot of several bowler bags in different colors (black, brown, burgundy) hanging on display. The bags have silver zippers and a leather tag with the BAGGU logo. The background is a blurred office setting. / 00:02–00:04 A person wearing a white t-shirt and black pants holds two bowler bags, one burgundy and one cream. The bags have silver hardware and a leather tag with the BAGGU logo. The background is a blurred room with a door and a plant. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting a stylish bag that is also environmentally responsible. The ad highlights the use of recycled leather and a minimal waste design approach, appealing to consumers who are concerned about sustainability. # Value propositions - Recycled leather: Aligns with minimal waste design approach - BAGGU charm: Special edition - Two sizes: Cuter, chicer size # Benefits - Elevated feel - Special edition - More responsible - Less impact than traditional leather - Durable - Looks and feels good - Cuter, chicer size - You can kind of wear it in any direction - The charms can really be shown at any point, which is pretty unique - Everything that won't fit in the bag can at least clip onto the outside # Features - Recycled leather - Revised shape - Charm loops - BAGGU charm - Two sizes # Call to action None used. # Point of view - Customer 30% – The customer POV is communicated through visuals of people wearing and using the bag in everyday settings. - Brand 70% – The brand POV is communicated through the design team members speaking directly about the product and its features. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a shot of a woman walking down the street with the bag, followed by close-ups of the bag in different colors. The message is to introduce the new product. The perspective is from an external observer, showcasing the bag in a real-world setting. The tone is stylish and modern. - 00:04–00:04 00:04–00:04 The ad transitions to a question about what makes the bag special. The message is to pique the viewer's interest and highlight the unique features of the bag. The perspective is from the brand, setting up the explanation of the product's features. The tone is inquisitive and engaging. - 00:04–00:11 00:04–00:11 Frank from the design team explains that they revised the shape of the bag for the recycled leather to give it a more elevated feel. The message is to highlight the design improvements and the use of recycled materials. The perspective is from the brand, showcasing the design process and expertise. The tone is informative and professional. - 00:11–00:16 00:11–00:16 The ad continues with Frank explaining that the sizes are special and that the charm loops from the nylon version are carried through. The message is to showcase the different sizes and the continuity of design elements. The perspective is from the brand, highlighting the design features and attention to detail. The tone is informative and detailed. - 00:16–00:22 00:16–00:22 Kara from the design team explains that the BAGGU charm is added, which the nylon bag doesn't come with, making it a special edition. The message is to highlight the exclusivity and added value of the recycled leather bag. The perspective is from the brand, showcasing the unique features and benefits. The tone is enthusiastic and promotional. - 00:22–00:34 00:22–00:34 Frank explains why recycled leather is used, stating that it aligns with their minimal waste design approach, is more responsible, has less impact than traditional leather, is durable, and looks and feels good. The message is to emphasize the sustainability and quality of the recycled leather. The perspective is from the brand, highlighting the environmental and functional benefits. The tone is informative and responsible. - 00:34–00:43 00:34–00:43 Kara explains that there are two sizes because it's a more elevated, expensive material, and they thought a cuter, chicer size would be nice. The message is to justify the different sizes and highlight the premium quality of the material. The perspective is from the brand, showcasing the design considerations and target audience. The tone is informative and stylish. - 00:43–00:51 00:43–00:51 Stella explains that you can wear it in any direction and the charms can be shown at any point, which is pretty unique. The message is to highlight the versatility and customization options of the bag. The perspective is from the brand, showcasing the unique features and benefits. The tone is enthusiastic and promotional. - 00:51–00:57 00:51–00:57 The ad concludes with a statement that everything that won't fit in the bag can at least clip onto the outside. The message is to emphasize the practicality and customization options of the bag. The perspective is from the brand, showcasing the unique features and benefits. The tone is enthusiastic and promotional.